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21 WESTERN MORNING NEWS Ad--S2 42 HERALD WEDNESDAY, OCTOBER 24 2018 THX-E01-S2 facebook.com/plymouthherald plymouthherald.co.uk THX-E01-S2 PLYMOUTH HERALD WEDNESDAY, OCTOBER 24 2018 43 ’ N ew s Our Russian twin has thrived on oil exportation

The shopping centre, Red The Herald’s Business Editor William Telford has Square, and the sweeping visited Plymouth twin city Novorossiysk in southern harbour in Novorossiysk

to discover the remarkable similarities and Lpylj{vy vm Uhyrl{pun / J|zpulzz Munhnltlu{ differences between the two waterfront cities Kp{€ Kvsslnl Xs€tv|{o IT IS a city very much like Ply- providing services for port facil- “They used to export plenty of mouth –but our Russian twin has a ities. cement but with the development port that has flourished on oil “Several stevedoring companies of Russia building industry and exportation and a shopping mall provide the shipments of all kinds construction most of the cement that dwarfs Drake Circus. of cargo, that’s containers, oil and is being used inside the country. oil products, grain and general “I don’t know if we even export The word sleuths among Novorossiysk, on the banks of cargoes, ores and metals. cement now, but we used to have youmight be abletoworkitout -they both the in southern Russia, amount to an irrational fear of numbers. “But the biggest volume is oil to import it from . Now all is twinned with Plymouth, and it is How about hippopotomonstrosesquipped and oil products. the cement manufactured is used not hard to see why. aliophobia? It’s possibly the world’s most “We’ve found oil in the for local markets. ironic name foraphobia - meaning a fear of Both cities are about the same region, and very good “And we have hotels and res- size, they are both marine long words. Whoever came up with it clearly quality. But the main oil comes taurants to serve people, but we focused, have stunning water- didn’t have muchsympathy for its from Siberia and Kazakhstan. It are trying to develop tourism in fronts, respected universities and sufferers. arrives in pipes and is exported by this city, but it is very difficult.” both heroically stood up toe the There’s nothing wrong with getting a little ship.” Like Plymouth, Novorossiysk Nazi onslaught in World War finds itself as a non-tourist city in a scared at Halloween. Who wouldn’t be a little That explains the plethora of Two. filling stations, and Mr Zharinov region that attracts tourists. frightened by eerie costumes, tales of the But when The Herald visited said: “Filling stations are a good had the resort undead rising up and chilling campfire Novorossiysk (the name means business, very convenient for cus- towns of and , stories? New Russia) it found a city with a tomers.” 20 and 50km away respectively, But there’s something you can do about thriving economy based mainly Novorossiysk even had its own but the biggest resort is , host being spooked by spelling or being mortified on Russia’s oil wealth. independent shipping firm Nov- of the . by maths,whatever time of year it might With petrol being sold at around oship, but it has now merged with “We should develop recreation be. 50p a litre in the Krasnodar Krai the giant state-owned Sovcomflot facilities, first for local people, we If you’ve said (or heard your staffsay) the region, and oil wells and refineries company. can’t compete with Sochi, that’s ghoulish phrases “I don’t do numbers” or dotting the surrounding coun- “One of the biggest shipping impossible,”Mr Zharinov said. “spelling’snever been my thing” then they tryside, it is not hard to see where companies in the world, based in Novorossiysk’s population is could come to haunt you. the riches come from. St Petersburg it is the biggest in now heading towards 300,000 and Russia,”said Mr Zharinov. the city is growing as more people That’s because anybusiness owner will Igor Zharinov, president of tell youliteracy and numeracyare essential The city is also home to the move in to work, particularly, in Novorossiysk Chamber of Com- A statue of skillsets in running a successful company. Maritime State Academy, the edu- merchant shipping. ections for education, that He said the tech economy still now used by the general public as to the build-up of its forces in the signs of slowing, with internet merce and Industry, explained Lenin in the Yet figures by charity National Numeracy cational institution which trains “Unemployment is not very maybe a problem.” needs to grow but is, however, well well as marine industry employ- occupied . shopping, that scourge of the how the city is on ice-free Tsemes centre of show around 17 million adults in the UK have marine officers and sailors for the much of a problem, but as every- By that he means the inex- integrated into other sectors such ees, and a fifth for the military. A naval base for the Black Sea British high street, yet to have Bay, ideal for its port to become merchant navy and is the biggest as logistics. N ovo ross i ys k the maths skills of aprimary school pupil. where in the world the employ- orable shift towards the tech Then there is the naval base. Fleet was under construction, and an effect. The main city centre the most significant on the black of its kind in the country. ment needs are moving towards economy. “We are moving due to be finished by 2020, but And here’sareallyscary fact - England Novorossiysk also has two hos- Russian President Vladimir mall, named Red Square, was see. But the port is not the only new horizons,”Mr Zharinov said. towards a digital economy –the work appears to have stopped. ranks almost bottom for literacyin the pitals for the general populace, Putin has overseen a significant already bigger than Drake Cir- “Novorossiysk is a city port,”he revenue driver for the city. “Like everywhere in the world creativeness of Russian people “We are not very familiar with cus before it was extended, western world, according to international one large one small, a third for increase in Russia’s military pres- said. “All the economy is based on “We also have a lot of cement the education system is not flex- is known all over the world,”Mr railroad workers, and a fourth was it,”Mr Zharinov said. more than doubling in size in think tank OECD. ence in the Black Sea, mainly due the port and the companies fa ct ori es ,”said Mr Zharinov. ible enough to provide new dir- Zharinov said. for Novoship, a Soviet era affair The retail economy has seen no 2017. Thefundamentals at the heart of a business are built on these core skills - from basics like stock checking and quoting Igor Zharinov, president professionally to strategic financial and of Novorossiysk Chambers signs pact of friendship business planning. Chamber of Commerce THE Plymouth and Devon Chamber of m e m b e rs, ”she said. “This is a great Investing in English and maths often Commerce has signed a friendship pact with opportunity for us to talk chamber to results in improvements to lifelong practical its mirror image chamber in Russia. chamber, country to country, which will make skills - both in professional and personal A delegation of business bosses has just us both stronger. We can learn from each development. This leads to better returned from Plymouth’s twin city: ot h e r. communication, efficiency and productivity Novorossiysk in the Krasnodar Krai region of “We want to work with your chamber and in business and the possibility of career and Ru ss i a . your city and share in prosperity and, most salary progression. The delegation visited the Black Sea port importantly, friendship,”she told the City College Plymouth offers courses to develop future business, educational, and Ru ss i a n s. covering English, maths and ICT that will cultural opportunities between the two Mr Zharinov explained that the give you and your employees valuable p e n i n s u l a s. Novorossiysk Chamber of Commerce and knowledge. That involved the chamber signing a Industry is part of the system of chambers We’re one of 21 colleges to be named a memorandum of understanding with its for the Russian Federation, which is based on Maths Centreof Excellence,because our counterpart Novorossiysk Chamber of the British, Anglo Saxon, model with innovative and engaging approachyields Commerce and Industry. voluntary membership unlike in Europe. Linda Middleton-Jones, managing director of relevant and confidence-boosting results. At a meeting in the centre of Novorossiysk It is itself a member of the 181-member, International Trade Matters (ITM) shakes Our courses arefriendly, affordable and Linda Middleton-Jones, managing director of -based, Chamber of Commerce and hands with Igor Zharinov, president of designed to help people improve their International Trade Matters (ITM) and director Industry Russian Federation, but there is also Novorossiysk Chamber of Commerce and of the Plymouth and Devon Chamber of a Krasnodar Krai regional chamber which professional and personal lives. I n d u st r y Commerce, said; “We extend to you the hand includes 32 municipal chambers. Don’t let nightmares about struggling of friendship and prosperity.” “We are a small city but we are usually legally and being competitive, we are the with English and maths at school hold you And Igor Zharinov, president of amongst the 10 best chambers in Russia,”Mr mechanism that will help to do this. back. To discover how the College can help Novorossiysk Chamber of Commerce and Zharinov said. you supportyour organisation’s training “Russia is a huge country, geographically, Industry, said: “This is a special procedure. N ovo ross i ys k ’s chamber has 238 members the region round St Petersburg has a good needs, please contact the College’s Business We are signing a contract of interaction and is growing. They include SMEs, which connection to the UK. Engagement team on 01752 between the chambers of Devon and make up 80%, up to large employers. 305026 or e-mail employers@ N ovo ross i ys k . ” They pay each a small fee but most of the “But here, because of geography and cityplym.ac.uk. Ms Middleton Jones explained that chamber’s income comes from the 70 logistics, we have no access to the North Sea and the UK has no access to the Black Sea, Sadly, we can’t do chambers in the UK and Russia both exist to services it provides for firms. help companies trade internationally. “The main idea is to represent the interests but we still think the UK is a good country to anything about being scared “We get to hear the challenges and of the business community,”Mr Zharinov work with, a strong economy, though there at Halloween. opportunities and share them with our said. “To achieve a business’goals of working are geographical obstacles.”