Brand Solutions and Programmatic Media Kit 2019 the Future of Tv Is Here

BRAND SOLUTIONS AND PROGRAMMATIC MEDIA KIT 2019 THE FUTURE OF TV IS HERE.

01 The Future Of Tv Is Here 02 Audience Snapshot 03 Iﬂix Advertising Provides 04 On Demand All Day, Every Day 05 Brand Solutions 06 Ad Product Specs 1 THE FUTURE OF TV IS HERE LET’S GET DOWN TO BUSINESS

Every day we connect millions of users with over 50,000 hours of premium brand safe content in 22 countries around the world.

Brands are able to tap into our engaged audience through our bespoke solutions that go beyond the scope of traditional advertising. We communicate brand stories to our users via customised sponsorships and content - delivering mass reach and capturing insightful data used for comprehensive targeting.

We're changing the game for TV advertising.

Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED REGIONAL 2 AUDIENCE SNAPSHOT iﬂix is the largest premium OTT platform in SEA... 19M 22 50K+ MONTHLY ACTIVE USERS AVAILABLE MARKETS HOURS OF CONTENT

...with the young - and the young at heart - leading the video on demand revolution 90% 56% 44% Aged 18-44

Source: iﬂix user survey 2018

World class content & entertainment.

Premium brand-safe solutions.

Highly engaged audience.

Global Scale.

Mobile Tablets Desktop Connected Device 90% 5% 3% 2%

USERS CONSUME MORE THAN

2+ HOURS 2 HOURS DAILY OF CONTENT ALL DAY, EVERY DAY

Source: iﬂix internal data - June 2019

BUY CUSTOMISE TARGET & TRACK Direct, Programmatic and Sponsorship solutions Connect with our audience through original We combine 1st party insights with 3rd party available across a diverse and targeted range of content integration, bespoke content solutions, measurement to increase performance and premium, brand safe VOD content. live events and direct consumer engagement. drive campaign eﬀectiveness.

Pre-roll:

• 6" bumper = non-skippable

Mid/Post Roll: • 15” or less = non-skippable • 30” = skippable after 5” • Long form = on request

Benchmarks • Viewability = >97% • CTR = >2% • VTR = >90% SKIP AD Based on 15” or less non-skippable durations

Accessible via programmatic guaranteed, preferred and private auctions.

Content Collection Landing Page Compact Banner Editorial Row

Placements include content collection landing page, compact banner, editorial row.

Homepage banner requires editorial approval.

Only available on direct campaigns. SPONSORSHIP CONTEXTUAL CONTENT COLLECTION Align with content that speaks and breathes your brand.

Content Collection Landing Page Compact Banner Editorial Row

Placements include content collection landing page, compact banner, editorial row.

Homepage banner requires editorial approval.

Only available on direct campaigns. SPONSORSHIP SPONSORSHIP OF PREMIUM IFLIX TITLES Align your brand with a spotlight sponsorship of the latest & most viewed movies & tv series on iﬂix.

Homepage Banner Compact Banner Homepage Banner Compact Banner

Your brand will be editorially integrated into creative design banners within iﬂix.

Placements include homepage banner and compact banner.

Homepage banner requires editorial approval.

Only available on direct campaigns.

Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED SPONSORSHIP NATIVE COMPACT BANNER In prime position on the iﬂix homepage, boost your campaign message with a bespoke native placement that will direct users straight to your brand’s page.

Editorially integrated native display banner on iﬂix homepage.

External redirection to brand landing page.

Guaranteed in ﬁrst position.

Only available on direct campaigns. SPONSORSHIP DIRECT MESSAGING Extend your sponsorship of fan favourite shows via specially crafted Electronic Direct Mailers (EDM) and Rich Notiﬁcations. EDM RICH NOTIFICATION

*Content-led push notiﬁcations will feature brand logo. *product information box is placed at the end of the edm

x Native display designed in partnership with iﬂix creative production team.

High viewability & brand awareness.

External redirection to browser via Mobile, Desktop, Tablet. Display only on CTV devices.

Viewable on screen for 10” with option for viewer to dismiss ad unit.

High viewability & brand awareness.

External redirection on Mobile, Tablet & Desktop. Not available on CTV devices. x

iﬂix originals integration: Snackable vignettes: Bespoke Content:

Bring your brand to life in premium iﬂix Originals Let us build standalone standalone short Short/long form content created with your with product placement on characters or on set form content aligned with your brand message brand message at the heart properties. Build brand awareness with logo visibility or include brand message in activation or storyline.

MAGIC HOUR 2 HOT ONES MALAYSIA ANTI GALAU GALAU CLUB

Client: XL Client: Lingham’s Client: Levite

From sports matches and concerts to E-Sports and award shows, your brand will be seamlessly integrated across various online & oﬄine platforms.

Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED EXTRAS From sports matches and concerts to E-Sports and award shows, your brand will be seamlessly integrated across various online & oﬄine platforms.

ON-GROUND ACTIVATIONS TALENT ALIGNMENT CROSS MARKETING EXTENSION meet the iﬂix audience with tap into the fanbase of the region's Complete your campaign by leveraging on ground events hottest talent and celebrities to create iﬂix and our content across various cross exclusive content with cut-through. marketing extension opportunities

Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED TARGET & TRACK DEEP CONTEXTUAL TARGETING Deliver your brand message through deep contextual audience segments, crafted by unearthing unique audience insights through extensive data analysis & veriﬁcation, visualised into individual persona’s.

Predeﬁned audience segments available direct or via programmatic guaranteed deals only.

DRAMA KOREAN COMEDY

Female skewed audience Even demographic split Even demographic split Titles include: Nur 1 & 2, Titles include: Sky Castle, Titles include: Hoy! Bigi Mo, Something in Between, What's Wrong With Secretary Who’s line is it anyway, Dancing In The Rain, Anuraag, Kim, Good Doctor, Goblin, American Beach House, Kawin Ada Sinta Di SMA Strong Woman Do Bong Soon Kontrak, My First Love

ACTION, CRIME ROMANCE FAMILY & KIDS & THRILLS Female skewed audience Male skewed audience Families with children Titles include: Magic Hour 1 & Titles include: KL Gangster Titles include: Upin & Ipin, 2, Descendants of the Sun, Underworld, John Wick, The Wheely, Susah Sinyal, Love in the Moonlight, Jodi Bodyguard: Iron Protector, Train Oddbods, Pink Fong Akdin, One Fine Day to Busan, Pengabdi Setan

Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED “I can’t do without my “I just want to relax. “There is just so much daily Dramas!” This is my ME happening at work, I need time with my something to take my mind Prince Charing.” oﬀ it. Laughter is the best medicine? Right on!”

PERSONA PROFILE PERSONA PROFILE PERSONA PROFILE DRAMA ROMANCE COMEDY

Copyright © 2019 iflix. All rights reserved. - RESTRICTED “I’m happy when the kids “I am the are happy.” saviour the world needs… when I’m not busy I don’t just with work.” follow the latest tend, I live it!

PERSONA PROFILE PERSONA PROFILE PERSONA PROFILE FAMILY & KIDS ACTION, CRIME & KOREAN THRILLS

CONTENT MAPPING DATA ENRICHMENT 3RD PARTY VERIFICATION Our users watch histories were Each group was surveyed to Nielsen DAR audience analysis was analysed to identify patterns which extract unique audience insights to overlaid to verify age and genders enabled us to group content and further enrich our contextual for each contextual segment and match behaviours more eﬃciently segments with 1st party data provide targeting guidance

25 Copyright © 2019 iflix. All rights reserved. – Confidential Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED ~1k survey respondents per market and ~20k impressions for Nielsen tests. TRACKING ABOVE BENCHMARKS We combine 1st party insights with 3rd party measurement to increase your campaigns performance and drive greater eﬀectiveness.

iﬂix premium video inventory performs 5.5x better 5.5x BETTER than any other online video in the region. Source: MOAT

98% 93% 88% 85% 71 MOAT SCORES VALID & VIEWABLE VIDEO PLAYED REACHED COMPLETION COMPLETION QUALITY MOAT VIDEO SCORE IN VIEW

COMPARED TO +65% +54% +91% +422% +545% BENCHMARKS

SPECS PRE-ROLL MID-ROLL POST-ROLL

Pre-roll Mid-roll Post-roll Free & VIP bundle users Free & VIP bundle users Free & VIP bundle users PLACEMENTS No podding. Podding enabled Podding enabled Single ad only. Up to 2 x ad's, max pod duration of 30" combined Up to 2 x ad's, max pod duration of 30" combined

6" 15" non skippable 15" non skippable No skip functionality 30" skippable (skip after 5 seconds) 30" skippable (skip after 5 seconds) DURATION Maximum frequency cap 3 x per hour Maximum frequency cap 3 x per hour Maximum frequency cap 3 x per hour Irregular durations available upon request Longer form or irregular durations available upon request Longer form or irregular durations available upon request

LANDING PAGE External click through to brand page via "Learn More".

All targeting is by request only and must meet minimum inventory standards. Content duration: snacks, short form, TV series, Movies *coming soon* Location: country iﬂix user Language: *coming soon* TARGETING Demographic: age & gender skewed contextual audience segments (Drama / Korean / Comedy / Romance / Action, Crime & Thrills / Family & Kids) Timing: day of week / time of day Content: genre / series or movie / speciﬁc season or episode / rating (PG etc.) Platform: mobile app / mobile web / desktop / tablet / CTV Content collection hub: Example Mothers Day Movies Other: ios or android

PLATFORM Mobile App, Mobile Web, Tablet, CTV, Desktop (pre-roll only)

VAST: 2 / 3 / 4 accepted MP4 ﬁle format VPAID: not accepted CREATIVE ASSETS H264 "1st party hosting: REQUIRED 512 MB max ﬁle size" 720p; 2mb per sec

CREATIVE Upon request for additional fee. PRODUCTION

Click & Impressions = Google Ad Manager MEASUREMENT Viewability = MOAT (upon request) & TRACKING On Target Audience = Nielsen DAR (upon request) Testing: IAS, Sizmek.

GENERAL ROS: Video ads subject to local country advertising standards. RESTRICTIONS Kids: Video ads subject to local country advertising standards and internal iﬂix approval. No alcohol, tobacco, gambling. Other categories may also be restricted.

SPECS SEASONAL CONTENT COLLECTION CONTEXTUAL CONTENT COLLECTION PREMIUM TITLES NATIVE COMPACT BANNER

Content collection landing page (Mobile, Tablet, Desktop) Content collection landing page (Mobile, Tablet, Desktop) Compact Banner (Mobile only. Included from mid July) Compact Banner (Mobile only. Included from mid July) Homepage banner (All platforms. Requires editorial approval) Compact Banner (Mobile only) PLACEMENTS Editorial Row (All platforms) Editorial Row (All platforms) Compact Banner (Mobile only) Homepage banner (All platforms. Requires editorial approval) Homepage banner (All platforms. Requires editorial approval)

LANDING PAGE Internal click through to content collection. Internal click through to content collection. Internal click through to title. External click through to brand page coming soon.

From 1-14 days. Recommend 5-7 days. From 1-14 days. Recommend on/off timing. From 1-14 days. Recommend 3-7 days. Maximum 14 days continuous editorial promotion or From 1-14 days. Recommend 5-7 days. Maximum 14 days continuous editorial promotion or Maximum 14 days continuous promotion. on/off across campaign period for max 28 days. Maximum 14 days continuous editorial promotion or on/off across campaign period for max 28 days. TIMING Maximum 14 days continuous editorial promotion or Long term seasonal events subject to different timing restrictions. on/off across campaign period for max 28 days. Long term programs/events subject to different timing restrictions. on/off across campaign period for max 28 days. Requires editorial approval. Requires editorial approval.

Country specific Country specific Country specific Country specific TARGETING All users All users All users All users

Varies per placement. Does include: Varies per placement. Does include: Varies per placement. Does include: Mobile App, Mobile Web PLATFORM Mobile App, Mobile Web, Tablet, Desktop Mobile App, Mobile Web, Tablet, Desktop Mobile App, Mobile Web, Tablet, Desktop, CTV

Brand logo with transparent background Brand logo with transparent background Brand logo with transparent background Brand logo with transparent background CREATIVE ASSETS Must be .ai or .psd format Must be .ai or .psd format Must be .ai or .psd format Must be .ai or .psd format REQUIRED Copy to be ~15 words Copy to be ~15 words Copy to be ~15 words Copy to be ~15 words

iflix will manage production iflix will manage production iflix will manage production iflix will manage production CREATIVE up to 3 business days to produce up to 3 business days to produce up to 3 business days to produce up to 3 business days to produce PRODUCTION up to 2 x edits for each design up to 2 x edits for each design up to 2 x edits for each design up to 2 x edits for each design creative refresh every 7 days handed by iflix creative refresh every 7 days handed by iflix creative refresh every 7 days handed by iflix creative refresh every 7 days handed by iflix

MEASUREMENT Impressions per day. Impressions per day. Impressions per day. Impressions per day. & TRACKING 1st party tracking only. 1st party tracking only. 1st party tracking only. 1st party tracking only.

GENERAL Theme, homepage banner & final creative require editorial approval. Theme, homepage banner & final creative require editorial approval. Theme, homepage banner & final creative require editorial approval. Native design pending editorial approval. Must comply with local advertising restrictions. Must comply with local advertising restrictions. Must comply with local advertising restrictions. Must comply with local advertising restrictions. RESTRICTIONS Only available on direct campaigns. Only available on direct campaigns. Only available on direct campaigns. Only available on direct campaigns.

SPECS RICH NOTIFICATIONS EDM

Brand logo on sponsorship image in main body of message Rich Notiﬁcation (Mobile only) PLACEMENTS Product information box (at end of EDM)

Sponsorship Image = Internal click through to content LANDING PAGE Internal click through to content. Product information box = external click through to brand landing page

TIMING Time of day for publishing is TBC. Time of day for publishing is TBC.

Country speciﬁc Country speciﬁc TARGETING Sent to users who've engaged with similar content Sent to users who've engaged with similar content

PLATFORM Mobile App N/A

Brand logo with transparent background "Sponsorship Image = Brand logo with transparent background CREATIVE ASSETS Must be .ai or .psd format Product information box = product/promo image" REQUIRED "Copy written in consultation with iﬂix. must be .ai or .psd format Header = 30 characters. Body = 40 characters." Product info box copy = ~40 words. Size = 25% of screen page.

iﬂix will manage production iﬂix will manage production CREATIVE up to 3 business days to produce up to 7 business days PRODUCTION up to 2 x edits for each design up to 2 x edits for each design

Total number of users in distribution pool Total number of users in distribution pool MEASUREMENT Open rate & click through rate Open rate & click through rate & TRACKING 1st party tracking only 1st party tracking only

RN design & copy pending editorial approval. EDM design pending editorial approval. GENERAL Must comply with local advertising restrictions. Must comply with local advertising restrictions. RESTRICTIONS Only available on direct campaigns. Only available on direct campaigns.

SPECS NATIVE PAUSE LEADERBOARD

Appears on pause screen during video play. Appears on bottom half of screen during video play. PLACEMENTS Shown to Free & VIP Bundle users. Shown to Free & VIP Bundle users. Native in design. Brand focused in design.

Visibile while video is paused. Visibile for maximum of 10” during video play. DURATION Ad can be closed to return to pause screen or closed to continue playing. Ad can be anytime by user but will automatically close after 10”. . Maximum frequency cap 3 x per hour. Maximum frequency cap 3 x per hour.

LANDING PAGE External click through to brand page. (Mobile & Desktop only).

PLATFORM Mobile App, Mobile Web, Tablet, CTV, Desktop (from August) Mobile App, Mobile Web, Tablet, Desktop (from August)

Mobile: 300x250px (max file size 150KB | Mobile: 300x50px (max file size 50KB) Mobile: 300x50px (max file size 50KB) CREATIVE ASSETS Desktop: 300x250px (max file size 150KB) | Desktop: 728x90px (max file size 200KB) Desktop: 728x90px (max file size 200KB) REQUIRED TV: 600x500px (max file size 750KB) | .GIF, .PNG, .JPG | No sound. .GIF, .PNG, .JPG | No sound.

iﬂix will manage production up to 3 business days to produce CREATIVE Upon request for additional charge. PRODUCTION up to 2 x edits for each design creative refresh every 7 days handed by iﬂix

Click & Impressions = Google Ad Manager MEASUREMENT Viewability = MOAT (upon request) & TRACKING On Target Audience = Nielsen DAR (upon request) Testing: IAS, Sizmek.