Annual Report 2016 Believe in better Making life better by entertaining and connecting people
At Sky we provide our millions of customers with the very best TV experience. That means offering them the best entertainment from major live sporting events, gripping drama, the best shows from the US and blockbuster movies across a choice of brilliant platforms. We also believe that everyone deserves exceptional service and we strive to improve what we do every day for our customers.
Sky plc Contents
Strategic report 2 Sky at a glance 4 Chairman’s statement 6 Group Chief Executive’s statement 10 Our marketplace, strategy and business model 12 Our performance 14 Seeing the Bigger Picture Operational review 18 – UK and Ireland 20 – Germany and Austria 22 – Italy 24 Financial review 28 Principal risks and uncertainties 32 Regulatory matters Governance 36 Board of Directors 38 Corporate governance report 49 Directors’ remuneration report 64 Dir ectors’ report and statutory disclosures
Financial statements 70 S tatement of Directors’ responsibilities 71 Independent Auditor’s report 76 Consolidated financial statements 80 Notes to the consolidated financial statements 132 Group financial record 135 Non-GAAP measures
Shareholder information 138 Shareholder information
To find out more about our products and services go to www.sky.com To find out more about Sky go to www.sky.com/corporate For more about how we’re making a wider contribution go to www.sky.com/biggerpicture
Disney•Pixar Inside Out ©Disney/Pixar Annual Report 2016 Sky at a glance
Europe’s leading entertainment and communications business
Our customers and products Watching anytime, anywhere
22m 57m 11m 1,000+ customers products connected homes movies on demand
Millions of households enjoy Sky Box Sets available in all markets market-leading Sky TV 10 million homes registered for Plus flexible contract-free streaming our mobile TV Service, Sky Go services, NOW TV and Sky Online Over 3 billion annual views Broadband, talk and line rental services to on demand and Sky Go also available in the UK and Ireland
Our people and our operations 30,000+ 11,000+ 200m+ employees customer service agents visits to service apps and engineers or websites
Our locations Headquarters Operating across 32 Europe London, Munich and Milan sites including contact centres, UK, Ireland, Germany, Austria and Italy technology hubs and broadcast centres
Sky plc 2 Strategic report Strategic
Europe’s leading investor in content Offering customers world-leading entertainment
£5.2bn 600+ 80,000+ 6.5m+ annual content pay channels hours of live average audience of investment across the group sports coverage Game of Thrones Season 6
Our flagship brands 2 2 Sky original dramas in production V ery best US shows from long-term, exclusive group-wide deals with HBO and Showtime Blockbuster movie titles one year before any other subscription service
Our financial performance1
£12bn £1.6bn 63.1p revenue operating profit earnings per share
Our contribution to wider society 130,000 370,000 10 years jobs supported young people participated carbon neutral across Europe2 in Sky Academy since launch
1 Our financial performance is based on adjusted numbers for the year ended 30 June 2016. 2 Independently calculated by Oxford Economics, July 2015.
3 Annual Report 2016 Chairman’s statement
James Murdoch Chairman
Sky today has more opportunities for growth and renewal than at any point in its history. In my 13 years at Sky I have never felt more proud of what we have achieved, or more optimistic about where we are going.
Our culture, which animates all our work, drives every one of The success of our approach is demonstrated in the sustained us to think differently to improve the experience we offer our financial and operational performance of the group, with customers every day. It’s what has enabled us to move beyond further strong revenue and profit growth delivered again our heritage in satellite pay TV to create a business that spans this year. Our consistent, long-term performance is the result multiple technologies, products, platforms, business models of a clear strategy and exceptional execution by all of our and markets. colleagues. It has enabled the Board to propose an increase We now work across five European markets, all of which have in dividend for the 12th consecutive year to 33.5 pence. attractive opportunities for growth. With each at a different It is also a source of immense pride to me that across stage in their journey, the entire group now benefits from Europe we support around 130,000 jobs, contribute pooled resources and extensive expertise, accelerating almost £8 billion to GDP and £3.4 billion of tax revenues our progress and ambitions everywhere. (Oxford Economics 2015). Our Board and experienced management team is focused on We invest £5 billion every year, delivering high-quality news, ensuring that Sky remains the home of the very best shows; sport and entertainment programming. And we see the delivers brilliant product innovation; and always offers bigger picture, from acting responsibly in the way we run standout customer service. It’s this focus, on the areas that our business every day, to making a meaningful impact matter most to our customers, that makes Sky the clear to the confidence and motivation of the thousands of market-leader and the choice for individuals and families young people who participate in Sky Academy every year. who want the best TV. I must take this opportunity to thank Nick Ferguson, who stepped down as Chairman and as a Director in April after 12 years on the Board, four of which as Non-Executive Chairman. Nick has been an exceptional leader of our Board and made an outstanding contribution during a transformative period for the company.
Sky plc 4 Strategic report Strategic Other changes to our Board were the retirements of Arthur Sky has always been a business that believes in and strives Siskind, David DeVoe and Danny Rimer, who stepped down for better. I have every confidence that we will continue to from the Board at the conclusion of the AGM, when we create opportunities for growth and pursue them with energy, welcomed John Nallen, who was appointed as a Non-Executive passion and commitment for the benefit of our customers, Director on 4 November 2015. The Board is grateful to Arthur, our people, our industry and, of course, our shareholders. David and Danny for their contributions during their time at Sky. Arthur and David served Sky since 1991 and 1994 respectively, and have been a constant, steadfast, and crucial presence. Danny, who joined the Board in 2008, has provided a valuable perspective for seven years of constant change, James Murdoch challenge and innovation. Further to these changes, at the conclusion of this year’s AGM in October, Dave Lewis will step down from the Board. I would like to thank Dave for his significant contribution since joining the Board in 2012. On behalf of the Board I would also like to thank all our shareholders for their continued support. Finally, thanks to every one of my Sky colleagues for their efforts this year. Our talented and dynamic teams have continued to challenge themselves in the pursuit of excellence for our customers. This is evident in so many ways, from the launch of Gomorrah breakthrough products like Sky Q and the NOW TV Combo, to great storytelling across each and every genre, including our hugely popular Italian production Gomorrah and our record-breaking Bundesliga coverage in Germany. Our original productions, coupled with our exclusive partnerships with HBO, Showtime and others are testament to our constant commitment to delivering the very best television, with world-leading innovation that continues to surprise and delight our customers.
Sky Academy Arts Scholarships 2016
Ashes Series 2015
5 Annual Report 2016 Group Chief Executive’s statement
Jeremy Darroch Group Chief Executive
2016 has been another excellent year for Sky, as we build on our leading position in Europe, working to achieve our ambition of being the best customer-led entertainment and communications company in the world.
Two years on from the creation of the enlarged Sky group Strong performance across the group we have successfully broadened our business and expanded As an enlarged group operating across territories at different into new markets and customer segments. stages of development and in markets and segments with I am delighted that the benefits of our acquisitions of different structures, we measure our success by how the Sky Deutschland and Sky Italia are not only evident, but group comes together to deliver consistent long-term growth. gaining in momentum. We are sharing resources, expertise This year we have achieved another very strong performance and innovation across all our markets, applying our proven across all of our markets, which has enabled us to close strategy right across the group at pace. And we are the year with group revenues up 7% to £11,965 million and leveraging the opportunities of scale, as we create even a 12% increase in operating profit to £1,558 million. better programmes and as we build group-wide campaigns – two of the many ways in which we are becoming more We also delivered strong customer growth across the group, efficient and more effective. adding 808,000 customers in the year. Our customers continue to respond to the service we provide and chose Each of our markets has great potential and we are working to take more entertainment and communication products together to build a bigger and stronger business for the long from our trusted brand. This year, we added 3.3 million new term. We are investing in world-class entertainment in every products, taking our total product base to over 57 million. market, distributed across an unrivalled choice of market- This year’s strong performance is a continuation of the leading platforms and supported by brilliant service, because momentum we have built in our business. In the last five these are the things that really matter to customers. years we have added £5.4 billion of revenue and attracted Our deep insights into the changing needs of our customers, 11.5 million new customers as we continued to invest along with our investments in technology, our strong in our market-leading propositions. relationships with our partners and above all our ability to adapt to and embrace change, means that we continue to push ourselves forward. We have the group structures and talented leadership in place to enable us to make the right decisions and invest for the future, for the benefit of all our stakeholders.
Sky plc 6 Strategic report Strategic Sustained strong performance in the UK and Ireland The UK and Ireland is our largest and most profitable business, with an established customer-centric strategy for growth and a very strong consumer brand. Our approach of segmenting the market with a choice of outstanding products and services to suit the different needs of each customer has enabled us to exceed revenue of £8 billion for the first time this year. We attracted 445,000 new customers, taking our customer base to 12.4 million and sold a further 2.3 million products, passing the major milestone of 40 million products in UK and Irish households. Significant progress in Germany and Austria We have made excellent progress in Germany and Austria this year, as we apply our successful group approach with focus and pace. This is significantly improving the Sky proposition for customers, as we move from a business The Last Panthers built on a strong and distinct sports and movie offering, to a much more broad entertainment offer, packaged flexibly for customers. With the business now in growth, the impact of World-class content this transition is clear. We closed the year with our highest 2016 has been an outstanding year for our entertainment, ever quarterly profit, having added 346,000 new customers sport and movies. We’ve extended our position as a European and a further 909,000 products. powerhouse for TV. Our strategy of securing long-term, Momentum in Italy strategic rights deals to complement our growing investment In Italy, our focus is on increasing quality and choice for in Sky original programming is paying dividends, ensuring that customers, while extending our reach across multiple we offer exclusive, world-class content in each of our markets. platforms. This is transforming the potential of our business In entertainment, we have enhanced our growing reputation and we are already seeing the positive effect of our approach. for creating high-quality original programming, led by the very Our customer base returned to growth for the first time in best talent. Following the success of Fortitude last year, Sky five years and we added 26,000 new products. This has all Atlantic launched the gripping crime drama, The Last Panthers, been achieved in a competitive environment and against to critical acclaim across all five markets. The second series of a continued difficult economic backdrop, underlining the our award-winning Italian crime drama, Gomorrah, also aired resilience of our customer-centric approach. across all territories. There will be much more to come as more Sky original dramas enter development or production across the group than ever before. Sky Atlantic continues to build its position as the destination for the world’s best storytelling, with HBO’s phenomenally successful Game of Thrones generating record audiences across the group once again. This year we welcomed Showtime to the channel – one of the world’s most acclaimed networks – in a long-term deal across the group. This has secured more award-winning shows for customers such as Billions, The Affair and the return of Twin Peaks. We’ve taken huge strides in the service we offer to families, with the expansion of our kids service. This year we launched a brand new Sky Kids app, offering a fun and safe way for children to enjoy the widest range of popular shows as well as exclusive programmes. Launching first in the UK and Ireland, the app is launching in Germany this summer, followed by Italy later in the year. In June, we announced the rebranding of our movies service in the UK to Sky Cinema, as we significantly improve the proposition for customers and align the brand across the group. During the year, we also secured our first pan-European deal for movies with Sony Pictures.
Thierry Henry, Sky Academy Ambassador
7 Annual Report 2016 Group Chief Executive’s statement – continued
25 years of Sky Sports
In sport, we celebrated the tremendous milestone of the 25th It was also a big year for our streaming service, NOW TV, anniversary of Sky Sports in the UK and Ireland and delivered with the launch of the unique NOW TV Combo, the UK’s first record viewing right across the group. We also secured a no-contract triple play offering, giving customers complete plethora of brilliant rights; from becoming the exclusive home flexibility over their TV, broadband and calls. This was of Formula 1 in the UK and Ireland from 2019, to securing all accompanied by the launch of a brand new NOW TV Smart four golf majors, as well as the Ryder Cup for the first time. Box, giving seamless access to over 60 free-to-air channels In Germany, we were confirmed as the undisputed home alongside the best of pay TV. We also launched NOW TV of football with rights to 93% of all Bundesliga matches in Italy, giving customers contract-free and flexible access to 2021, while in Italy, we acquired exclusive rights to the to our great content. English Premier League for the next three seasons. Our connected home strategy is aligned with our customer Our ambition for Sky News is to create the best mobile and needs. We now have 11 million customers who have chosen to TV service in the UK. Our coverage of major news events during connect their boxes to the internet, up 2 million year on year. the year was widely acclaimed, including the Queen’s 90th This has led to almost 3.6 billion views across our connected birthday and the EU Referendum campaign at home. Sky News services in the past year, up over 40% year on year, as received five Royal Television Society Awards including News customers continue to value the greater choice and flexibility Channel of the Year for a record tenth time. More than five this offers. In both Germany and Italy, we launched our full million people a week watched Sky News across the year On Demand service, including Sky Box Sets, to a fantastic with a similar number using our website and mobile apps. response from customers. Innovation Best in class customer service 2016 has been a very strong year for our product innovation, With the customer at the heart of everything we do, I’m proud with the introduction of industry-leading technology right that the Sky brand continues to be trusted by customers. across our portfolio. We continue to transform the viewing The way in which many customers want to interact with us experience for all our customers, making it even easier for is changing and we have responded by making sure we are them to access our great content, wherever and whenever available both at the right time and via the right channels, they like. to offer the best possible service. In February, we had our most successful TV product launch More than one-third of our customer service interactions in ever as we introduced Sky Q in its first markets, the UK the UK are now made on our digital channels, reflecting the and Ireland. The groundbreaking, next generation home changing preferences of our customers. This has reduced calls entertainment system is changing the way customers watch per customer by 10% year on year – the equivalent of 2.4 million TV. In July, we announced our comprehensive Ultra HD service, fewer calls per year – and over 50% of our UK sales are now giving Sky Q customers an even richer viewing experience. made online. This increased digital interaction is leading to improved customer satisfaction, with net promoters scores at an all-time high. And I am extremely pleased that in the UK we achieved the highest customer satisfaction levels in the industry, as ranked in Ofcom’s customer service report.
Sky plc 8 Strategic report Strategic We continue to improve our performance as we share best Sky Central practice across the group. In Italy, our commitment to a ‘one call’ solution and the optimisation of our digital channels has contributed to a 6.3% year-on-year reduction in calls. In November, we launched our innovative Extra loyalty scheme based on the tenure of our customers. Over one million customers have signed up to the initiative, driving a 9% improvement in customer satisfaction scores year on year to record levels. How we do business At Sky, we understand that our success is based not just on what we do, but how we go about it. Our responsible business strategy is deeply embedded across the group, focused on the areas that we know matter to our customers: providing safe and sustainable products that are accessible for everyone; The opening of a new technology centre of excellence at Leeds managing our environmental impacts across our business; Dock in the UK has created 400 new jobs in the north of strengthening our work with suppliers and keeping our England and marks another milestone in our plans to further customers’ data safe. We’re also working hard to champion expand our capabilities and welcome a new talent pool into diversity on screen and throughout our business. the business. As Europe’s leading entertainment and communications With the opening of the new Sky Central building in the Sky company, we also have the opportunity to reach beyond campus, our group headquarters in Osterley, we’ll develop our business to make a positive impact on society. We use new and better ways of working that will transform the Sky our strengths and passion for TV, creativity and sport to experience for our employees. This modern campus will help help young people unlock their potential. us continue to cultivate our forward-thinking mindset, to Through Sky Academy in the UK and Ireland more than 140,000 create an even more appealing place to work and better additional young people have had the opportunity to develop enable us to recruit and retain the very best talent. their skills and confidence through our programmes this year. We are applying this successful approach in Germany and Italy, Outlook building on the programmes in place through Sky TG24 and I’m extremely proud of the business we have built today. the Sky Foundation, both of which focus on supporting young But more than that I am excited about the future, as we people in our communities. continue to create and grasp opportunities to better This year, we also focused on playing a meaningful role in serve our customers and grow our business. improving diversity in important areas like technology. We launched a bespoke ‘Get into Tech’ training programme to provide free specialist training for women seeking careers in technology – at Sky or anywhere else. And in the UK we launched a Women in Leadership initiative which is focused Jeremy Darroch on achieving an equal gender balance in our top 400 senior management. We believe this will positively impact our whole organisation in many ways. Our people Our culture and our people are fundamental to Sky’s sustained success. Our people want to do their best and be their best, Sky Kids app and we want to support them in doing so, creating an inclusive and creative workplace that facilitates the flow of brilliant ideas and creativity. We have invested in training, capability development and our own facilities to support this ambition.
9 Annual Report 2016 Our marketplace, strategy and business model
Our marketplace
65m The markets in which we operate are Opportunities in adjacent markets represent households have constantly changing and evolving. significant further areas of growth. Consumers are demanding more of the yet to take pay TV Customers are increasingly consuming very best content on their terms, be it live content in digital formats, with the on the main television set in the home, transactional home video market valued or on demand when on the move. However, at around £2.6 billion across our markets. daily viewing to television remains high, m with consumers continually wanting We are able to exploit this opportunity 22 to be entertained on a big screen. through our own transactional video customers to sell service, Sky Store. more products to When looking at our business and the markets we are in today, we see a In addition, our advertising sales house, significant growth opportunity ahead. Sky Media, operates in the advertising We have 22 million customers who we market worth £10 billion across the group. can offer more products. In addition, With strong global demand for high-quality £2.6bn around 65 million households have yet content, Sky Vision, our production and value of to take pay TV in our core markets, giving distribution arm, goes from strength to transactional us substantial headroom to address strength. Our growing slate of Sky original home video with our multi-platform and streaming programming has been popular with markets TV services. And we continue to look at broadcasters around the world, with sales other opportunities to grow, which in made in hundreds of territories. time might include launching products and services in new markets. £10bn value of TV advertising market across the group
Our strategy
Our strategy is to broaden our business; moving into new markets, opening up new customer segments and expanding our range of products and services.
At the heart of our approach are the steps we This customer proposition enables us to pursue the have taken to build our position as Europe’s leading significant opportunities for growth in the attractive entertainment and communications business. markets where we operate. Across all our markets we are ensuring Sky is the Our strategy is enabling us to deliver sustained home of more of the best content from around broad revenue growth which, together with our the world, with sustained market-leading innovation focus on operating efficiency, delivers a consistently across multiple platforms, delivered by a trusted stronger, more profitable business and long-term brand that offers best in class customer service. shareholder value.
Sky plc 10 Strategic report Strategic Our business model
We are focused on delivering the very best content, innovation and service for our customers
Our strengths Great content Market-leading Our customer innovation focus We invest to deliver the best and We combine our investment We are a customer-centric organisation, broadest range of content rights in technologies with our deep focused on meeting the needs of across the portfolio of channels and understanding of customers to all our customers in every market. services we provide to customers, offer a great viewing experience We are able to meet their needs offering something for everyone in the whenever, wherever and however through the strength of our trusted household. We partner with content our customers want to watch. brand, by ensuring that we offer owners to secure the very best content a market-leading TV experience from around the world, and produce and our commitment to superior our own original productions. customer service.
Growth Growing pay TV Selling more Scaling adjacent opportunities penetration to customers businesses Across our markets there is a We focus on broadening out our range We create and pursue opportunities significant opportunity for growth, with of products and services to offer more in adjacent sectors such as 65 million households yet to take pay to existing customers and address advertising, transactional services TV. We have further developed our more of their needs. We will begin and international programme segmented customer offers to ensure offering customers in the UK our new sales to create and grow additional we are well placed to persuade more mobile phone service later this year. revenue streams. customers to join and stay with Sky.
How we create value
Investing for the long term Driving efficiency
We invest over the long term because we want to build We underpin everything that we do with a rigorous focus on a business that is durable. This means ensuring that operating efficiency. By ensuring that we have an efficient and we create the conditions for sustainable success whilst agile operating model, we consistently drive down costs to also delivering results in the short term. allow us to invest more where customers see greatest value.
Seeing the Bigger Picture Investing in people
We are committed to acting responsibly in all that we do. We invest in our people because we recognise that their talent That’s because we know that to build a successful business and commitment are critical to our success. We aim to foster over the long term, how we go about doing business is as a culture which encourages our people to fulfil their potential important as what we do. We also focus on making a positive and to strive for continual improvement in all that they do, impact on society. We call this seeing the Bigger Picture. enabling us all to achieve great things together.
11 Annual Report 2016 Our performance
Financial key performance indicators Adjusted revenue Adjusted EBITDA £11,965m £2,178m
Description 11 6 Description 2 1 Adjusted revenue includes revenue 11 221 Adjusted EBITDA is a measure 2 022 from Subscription, Transactional, 10 1 of the profit generated by the Channel and Programme sales, business, excluding Depreciation 1 Advertising and Other revenue.* and Amortisation costs. For the purposes of understanding the Analysis underlying performance of the Adjusted revenue is a key measure group, the measure also excludes of how the group is delivering on items that may distort comparability.* its strategy to grow the business. In 2016, revenue grew by 7% with Analysis good growth in both retail Adjusted EBITDA is a key measure and commercial operations. of profitability. In 2016, adjusted EBITDA increased by 8% on the previous year as group revenue increased by 7%, whilst adjusted operating profit increased by 12%.
201 201 2016 201 201 2016
Adjusted operating profit Adjusted EPS £1,558m 12 63.1p 1
Description 1 Description 6 1 Adjusted operating profit is a measure Adjusted basic EPS is the profit 1 of the profit generated by the business 1 after tax for the year, excluding 6 0 from its revenues and excludes items adjusting items and related tax that may distort comparability from 1 1 effects, divided by the weighted year to year.* average number of ordinary shares.
Analysis Analysis Adjusted operating profit is a key Adjusted basic EPS provides a measure of the underlying business measure of shareholder return performance. In 2016, adjusted that is comparable over time. operating profit increased by 12% Adjusted EPS was higher year on the previous year as the group on year due to the strong growth delivered strong revenue growth, in adjusted operating profit. investing in content and innovation and controlling other operating costs.
201 201 2016 201 201 2016
* U nless otherwise stated, all growth rates and comparative amounts are presented on an adjusted like-for-like basis and on a constant For a reconciliation of statutory adjusted measures currency basis using current period exchange rates though include 53 weeks of trading in the current year compared with 52 weeks in see page 135 the previous two years. The financial results of Italy and Germany are translated into sterling at a constant currency rate of €1.34: £1.
Total shareholder return
3-year CAGR 10-year CAGR Description Analysis Total shareholder return (‘TSR’) TSR represents a comparable 10 represents the change in value measure of shareholder return of a share held for a 12-month over time. Sky shares outperformed 200bps 4,700bps period to 30 June, assuming the FTSE 100 index over both a that dividends are reinvested medium (three-year) and long-term to purchase additional shares (ten-year) period illustrating the at the close price applicable strong shareholder returns that 60 on the ex-dividend date. Sky generates. The value of the share is based on the average share price over the three months prior to 30 June. 1 1