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November 2017 See Us at Africacom November 7-9, 2017 Our Beams Cover Billions of Viewers November 2017 See us at AfricaCom November 7-9, 2017 Our beams cover billions of viewers. Cape Town Booth # E82 Our focus is only on you. More Coverage. More Throughput. More Services. Across the Middle East, Europe, Africa and Asia. Spacecom’s AMOS satellite constellation, consisting of AMOS-3 & AMOS-7 co-located at 4°W and AMOS-4 at 65°E, provides high-quality broadcast and communications services across Europe, Africa, Asia and the Middle East. With AMOS-17 planned for launch to 17°E in 2019, Spacecom will further expand its reach, reinforcing its position as a leading satellite operator. www.amos-spacecom.com pIFC Spacecom DTVE MEA17.indd 1 26/10/2017 09:35 Digital TV Europe Middle East & Africa 2017 > Contents November 2017 Winds of change Middle East & Africa Middle East and Africa are seen as emerging markets for pay 2017 The TV. Video consumption across both regions remains largely dominated by free TV and there is plenty of room for growth. However, new OTT TV services are beginning to make an impact, and the Issue no 335 way pay TV operators are marketing their services is changing in response. In Africa, multiple entrants offering lower-cost options have challenged Published By: MultiChoice’s dominance of pay TV. These include recent entrant Kwesé TV KNect365 TMT from Econet Media. In this issue of Digital TV Europe’s Middle East & Africa, Maple House we interview Econet Media CEO Joseph Hundal about the company’s plans. 149 Tottenham Court Road Africa has also seen the launch of multiple streaming services, the latest of which is Trace London W1T 7AD Play. We interview Trace co-founder and CEO Olivier Laouchez about this and his plans for the Tel: +44 (0) 20 7017 5000 launch of further channels, including a dedicated service for the Democratic Republic of Congo. Fax: +44 (0) 20 7017 4953 The Middle East has seen multiple SVOD players pitch their offerings to a young and in- Website: www.digitaltveurope.com creasingly tech-savvy audience. We assess the strategies of Starz Play, Iflix, Netflix, Icflix and others and look at the ways in which pay TV operators OSN and beIN Media – itself further challenged by the regional boycott of Qatar – are responding. Editor Stuart Thomson Finally, original content is increasingly seen as a differentiator in the Middle East. We report Tel: +44 (0) 20 7017 5314 on how the region’s content creators are now looking to a wider international market. Email: [email protected] Stuart Thomson, Editor Contributing Editor Andy McDonald [email protected] Tel: +44 (0) 20 7017 5293 Email: [email protected] Contributor Contents Rebecca Hawkes Africa: the big picture 2 Commercial Director Patricia Arescy Africa’s subscription TV market continues to grow, with competition between regional, local Tel: +44 (0) 20 7017 5320 and emerging digital players. We look at the numbers and likely future developments. Email: [email protected] Kwesé right now 6 Art Director Matthew Humberstone Andy McDonald talks to Econet Media CEO Joseph Hundah ab0ut his plans for Kwesé TV. Marketing Manager Marita Eleftheriadou Trace on track 10 Printing Wyndeham Grange, West Sussex Stuart Thomson talks to Trace CEO Olivier Laouchez about Trace Play and new channel plans. The Middle East: the big picture 12 To subscribe to this magazine or our A young tech-savvy population and growing broadband penetration is having an impact on pay TV and OTT TV in the region. We look at the numbers and the evolution of the industry. daily email newsletter please visit digitaltveurope.net/registerhere Lines in the sand 18 Rebecca Hawkes assesses the changing face of pay TV broadcasting and the impact on the market of new OTT TV services. © 2017 Informa UK Ltd ME creators look to wider market 24 All rights reserved Reproduction without permission is prohibited Middle East content creators are looking beyond the region. Stuart Thomson reports. Visit us at www.digitaltveurope.com 1 p01 Ed Note MEA17v3am.indd 1 27/10/2017 17:22 Middle East & Africa 2017 > Africa and its growth prospects Digital TV Europe November 2017 Africa: the big picture Long-delayed Algeria Angola Botswana implementation12000000 of 350000 80000 70000 digital switchover10000000 is 300000 60000 now underway in a 250000 8000000 50000 number of African 200000 6000000 40000 countries, while 150000 30000 4000000 pay TV competition 100000 20000 2000000 is heating up. 50000 10000 10,929,712 2,500 2,113,527 78,000 314,000 11,250 73,688 80,000 41,275 0 0 0 Cabo Verde Egypt Ethiopia Ghana 20000 15000000 120000 500000 100000 12000000 400000 15000 80000 9000000 300000 10000 60000 6000000 200000 40000 5000 3000000 100000 20000 45,000* 13,269,000* 52,300 4,918,918 22,064 102,625 13,558 18,720 156,602 406,354 237,237 0 0 0 0 Kenya Libya Malawi Mauritania 400000 250000 80000 15000 350000 70000 200000 12000 300000 60000 250000 50000 150000 9000 200000 40000 100000 6000 150000 30000 100000 20000 50000 3000 50000 10000 63,731 1,310 6,050 12,262 105,558 382,582 91,500 184,491 2,000 250,000 0 0 0 0 Visit us at www.digitaltveurope.com 2 p02-03 Africa charts MEA17v2st.indd 2 27/10/2017 17:17 Digital TV Europe Technology focus > Africa and its growth prospects November 2017 Mauritius Morocco Mozambique Namibia 200000 8000000 150000 100000 7000000 120000 80000 150000 6000000 5000000 90000 60000 100000 4000000 60000 40000 3000000 50000 2000000 30000 20000 1000000 146,000 41,750 35,500 12,815 140,823 187,966 6,796,950 69,600 1,567,808 84,750 85,250 74,208 0 0 0 0 Nigeria Rwanda Senegal Seychelles 6000000 40000 300000 25000 35000 5000000 250000 20000 30000 4000000 200000 25000 15000 3000000 20000 150000 10000 15000 2000000 100000 10000 5000 1000000 50000 5000 12,948 38,215 21,221 20,700 365 1,178,125 5,987,500 1,591,968 254,750 18,000 96,042 0 0 0 0 South Africa Sudan Tanzania Tunisia 8000000 80000 1000000 2500000 7000000 70000 800000 2000000 6000000 60000 5000000 50000 600000 1500000 4000000 40000 400000 1000000 3000000 30000 2000000 20000 200000 500000 1000000 10000 3,000 79,000 2,143,145 1,149,065 7,651,468 35,750 1,815,506 181,079 0 0 0 247,261 948,970 92,362 0 Uganda Zambia Zimbabwe 250000 150000 500000 200000 120000 400000 Key 150000 90000 300000 Cable DTH DTT IPTV Broad- 100000 60000 200000 band 50000 30000 100000 Notes: * Q2 gures 86,500 462,720 139,735 36,795 0 235,302 121,408 0 0 Source: Ovum/WBIS Visit us at www.digitaltveurope.com 3 p02-03 Africa charts MEA17v2st.indd 3 27/10/2017 17:18 Middle East & Africa 2017 > Africa and its growth prospects Digital TV Europe November 2017 Africa: the big picture Accurate data about TV numbers in Africa remains challenging, but the region’s subscription TV market continues to grow, with more competition between regional, local and emerging digital players. accurate data Smaller players include Zuku, a signficant overall pay TV market was worth €6.6 billion Gathering about TV pay TV force in the regional East African at the end of last year and is set to grow to penetration in Africa is highly challenging. market, Starsat, My TV and Azam TV. about €9 billion by the end of 2021. While satellite operators make a significant Angola’s Zap TV also has a significant base S0uth Africa aside, TV household investment in counting heads, it is more in its domestic market. Recent entrant Econet penetration remains low in many markets difficult to make an accurate assessment Media, which operates a pay TV service under across the continent, often hovering in the about digital-terrestrial numbers – and also the Kwesé brand in several African countries, low-to-mid teens. Digital switchover is in the still huge number of analogue TV homes. is profiled elsewhere in this publication. general progressing slowly, hampered by lack Comparing penetration figures for different There are significant concentrations of pay of funds, lack of affordability, and regulatory TV platforms is therefore extremely difficult. TV homes in Nigeria and South Africa – sub- issues. The figures presented on the preceding pages Saharan Africa’s biggest economies – with Football rights remain a key driver of are based on available information and do not these two markets representing about half of pay TV, with platforms focusing on a male necessearily reflect the reality of the balance all pay TV homes. These two countries also audience primarily. However, the popularity of between satellite and digital-terrestrial, account for over half of all TV households Nollywood content and telenovelas indicates for example, in all cases. Pay TV numbers in sub-Saharan Africa, according to Ovum, a recent movement towards creating more are possibly easier to gauge, but gathering which estimates that there are 13.6 million appeal for a female audience. accurate statistics is nevertheless challenging. TV homes in South Africa – an exceptionally According to analyst group Ovum, about high penetration of 81%. Pay TV services are one third of all households in sub-Saharan taken by almost half of these. Nigeria, on the Digital platforms Africa – just over 60 million – could be other hand, has an estimated 17.5 million TV counted as TV homes at the end of 2016, homes, according to Ovum, with about 5.5 Digital platforms meanwhile remain in their with pay TV homes representing about 40% million pay TV subscribers at the end of 2016.
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