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Contentasia Enewsletter 17 May 2021 Issue

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Contentasia Enewsletter 17 May 2021 Issue C NTENT 17-30 May 2021 www.contentasia.tv l www.contentasiasummit.com C NTENT The Plot Thickens 25-27 August 2021 Discovery + WarnerMedia in Asia Job fears sweep a battered industry While debate rages around the Warner- Media/Discovery alliance announced last night, in Asia a fresh round of panic is battering an industry still reeling from this month’s fallout of the latest phase of Disney’s Fox Networks Group acquisition and an HBO Asia team only just unpack- ing boxes at their new WarnerMedia regional HQ in Singapore. The full story is on page 8 q Disney+ Hotstar heads for Thailand 30 June launch for hybrid service Disney is rolling out its lower-cost hybrid streaming service, Disney+ Hotstar, in Thailand on 30 June. This is the third Disney+ Hotstar platform in Southeast Asia after Indonesia, which launched in September last year, and Malaysia, which goes live on 1 June. The full story is on page 3 By 2029, HD Cable Households are Expected to Increase by 78% to 306 Million Across the Asia-Pacific Region Are you prepared to capture this growth? As a global leader of broadcast services and communications and a clear leader in this region, Intelsat continues to deliver the reliability and scalability programmers need to deliver high-quality video to viewers. Check out our latest eBook to understand the shifting media trends across the region and to make sure you are positioned to capture future subscribers and revenue in this highly competitive market. 230M+ Pay TV subscribers _________ 800 Channels _________ 5 Premier Video Neighborhoods _________ 3 Satellites Learn more by downloading intelsat.com linkedin.com/company/Intelsat Intelsat’s Media Market Watch 2021 twitter.com/Intelsat A Complete Guide to Pay TV Opportunities in the Asia-Pacific Region facebook.com/Intelsat youtube.com/user/IntelsatMedia 17-30 May 2021 page 2. C NTENTASIA 17-30 May 2021 Page 3. Mark Francis joins Astro Disney+ Hotstar heads for Thailand Malaysia – confirmed 30 June launch for hybrid service Veteran Asia content exec, Mark Disney is rolling out its lower-cost hybrid consumer costs RM54.90/US$13 for three Francis, officially joined Malaysia’s Astro streaming service, Disney+ Hotstar, in months. The service will also be avail- on Monday as head of content (OTT). Thailand on 30 June. able through dominant subscription Details of the KL-based platform have Pricing has not been confirmed, and platform, Astro. still not been made public. Francis was the distribution partners have not been In Indonesia, Disney+ Hotstar head of content for Malaysia-based announced. costs Rp39,000/US$2.73 a month or regional streaming platform iflix before Disney has dismissed market rumours Rp199,000/US$14 a year. he resigned in mid-2020. that the Thai platform will go live with The full Disney+ service is available an annual subscription of THB799/US$25 in Singapore (launched on 23 Febru- Claire Gorman takes over and a monthly rate of THB67/US$2.13. ary 2021) for S$11.98/US$9 a month (or There may also be a three-month direct S$119.98/US$90 a year), with Indian ABC International Services to consumer subscription option. streamer Hotstar available separately. The platform has also not confirmed Hotstar launched in Singapore in No- Australia’s ABC has appointed Claire its slate of local Thai titles, and has kept vember last year. Gorman as head of international servic- any acquisitions very low key. Hotstar titles that may be part of the es, effective 24 May. Gorman has been This is the third rollout of the lower cost Thai service include Hindi and Tamil acting head of international strategy Disney+ Hotstar platform in Southeast movies and series, such as Teddy (mid- since Nov 2020, and will now combine Asia after Indonesia, which launched June), Big Bull (end-June), and 1232 both roles. ABC said the expanded in September last year, and Malaysia, KMS (from mid-July). remit reflected its commitment to com- which goes live on 1 June. Netflix costs about THB400/US$13 a munities in the Indo-Pacific region. In Malaysia, Disney+ Hotstar direct-to- month in Thailand. C NTENTASIA 17-30 May 2021 Page 4. Page 4. TechStorm revamps prime time New Wed, Thurs belt focuses on Asian originals ©️2021 TechTV Network Pte. Ltd. All rights reserved TechStorm Originals Women’s Specials: Girl Up Asian esports/gaming/tech enter- movers and shakers driving Asia’s tainment network, TechStorm, debuts esports scene, celebrating unsung its Asian original prime-time program- heroes, hidden talents and their jour- ming belt in June along with a call- ney to stardom while highlighting the for-collaboration with indie creators latest game reviews”. across the region. TechStorm founder and chief exec- The new prime-time belt, Tech- utive, Debbie Lee, says the originals Storm Originals, kicks off on 9 June at belt is a response to millennial/Gen 9.50pm (SG/Malaysia, 8.50pm (JKT/ Z-targeted Asia-centric stories. BKK), paying homage to Asian he- “By launching a time belt dedi- roes and legends. cated to championing the diversity The belt will run on Wednesdays of Asian representatives in the tech, and Thursdays, featuring Asian start- esports and start-up ecosystem, we up stories, behind-the-scenes narra- are positive the new pan-Asian titles tives and exclusive interviews with will successfully secure an even big- “Asia’s unicorns, dark horses and ger fan base internationally”. business titans”. The belt will also include light- Titles include Business Bigwigs fea- hearted entertainment about the turing Singapore unicorn Patsnap and latest gadgets, tech innovations and Indonesia’s Blue Bird Group, along new app reviews, along with carving with a series of women’s specials out a space as the go-to source for featuring Southeast Asia’s top female pop-culture content and icons across professional gamers and streamers music, sport and design. Kimchi, Wolfsbanee, Cherzinga, youth The June originals follow the May icon Ambry Nurhayati from Superfly boost of additional Bahasa Indonesia Monkey Dragons, Singapore National subtitles ahead of Eid al-Fitr, adding Team professional boxer Samantha to Thai, Traditional Chinese and Eng- Quek. lish subtitles across its 24/7 channel Content heading for the belt also and VOD catalogue for OTT partner “delves deep into human stories of platforms. 17-30 May 2021 page 4. C NTENTASIA 17-30 May 2021 Page 5. C NTENT Conversations about content in Asia The Plot Thickens 25-27 August 2021 Information from CJ Yong at [email protected] www.contentasiasummit.com C NTENTASIA 17-30 May 2021 Page 6. Mediacorp’s Mr Kiasu returns Iconic comic character back in an online series after 20 years Singapore’s Mediacorp is returning iconic sitcom, Mr. Kiasu, at the end of the month after an absence of 20 years, with an all-new cast, an updated sense of humour, and a focus on younger viewers. The new six-episode version, Mr. Kiasu 2.0, launches as an online series on Friday, 28 May, with all episodes (16-18 minutes each) accessible on Media- corp’s streaming platform, meWatch. A character created by local writer Johnny Lau in 1989, Mr. Kiasu is inspired by Singapore’s famed concept of “kiasu” (the fear of missing out) and revolved around a tongue-in-cheek portrayal of Singaporeans. Mr. Kiasu debuted in Jaspers Lai in Mr. Kiasu 2.0 1990 in a series of comic books that ran for about of a modern world filled The series, he adds, “reflects what a decade. A stage musi- with tech startups, fusion- people are now compared to early cal and a TV version in health-sport-activities 2000, when life was simpler, and the 2001. Lau resurrected the and the growing focus on humour was more straightforward. comic books in 2017, 18 years mental-wellness. “Now it’s a different style of humour. after laying them the rest. Johnny Lau “We want a different take There’s a lot more challenge to define The original TV series aired on from the original series, there’s no what’s real, what’s fake, people are Mediacorp’s English-language free-TV point doing the same thing over and over more sceptical now than before,” he service, Channel 5, for two seasons. The again,” Lau says. says. run ended in 2002. The new series consciously courts Jaspers Lai (The Lion Men) resurrects Lau returns as executive producer of younger viewers. the lead role of Mr. Kiasu, originally Mr. Kiasu 2.0. Producers are Benny Koh Lau talks about creating distance from played by Chew Chor Men. and Tong Khoon Mun. The series is direct- traditional television production and Farah Lola plays Kiasu’s colleague/ ed by Cheng Chai Hong. writing focused on mobile/online audi- best friend Rina; Dasa Dharamahsena None of the original cast are involved ences. as Blake, Kiasu’s rival in the series; Mark in the new series. “We would like to see Mr. Kiasu being Kinoshita as Danny, the CEO of startup In the new version, Mr. Kiasu has been more relevant to the new generation,” tech company SaboTech; Jo Tan fired, but true to his never-say-die char- he says, describing the new cast of (Forked) as Sasha, Kiasu’s eccentric acter, he aims to bounce back, improve characters as “quite different from the gym trainer; Jalyn Han as Ah Ma, Kiasu’s himself and possibly even fall in love, all original... much quirkier, a little bit weird, mother; and Joey Pink (Zombiepura) as the while navigating the idiosyncrasies with a darker sense of humour”. Kiasu’s girlfriend Ai Swee.
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