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The export of European on SVOD services outside Europe

Christian Grece September 2019

A publication of the European Audiovisual Observatory Table of Contents

Overview of 79 SVOD services in 21 countries worldwide

Analysis by region and country ▪ North America – and USA ▪ Latin America – Argentina, and Mexico ▪ South East Asia – , , , and ▪ East Asia – China and ▪ ▪ Oceania – and ▪ Middle East – The United Arab Emirates, Egypt and Saudi Arabia ▪ Individual countries - Russian Federation, South Africa and Introduction

The aim of this report is to give a picture on the export of EU films on SVOD services outside of the . 79 SVOD services in 21 countries worldwide are part of the sample.

The report looks at the circulation of unique titles and the volume/occurrences of films available on these services, on a regional and basis.

The first part gives a snapshot of the availability of EU films around the globe after which a overview for each region is provided. Methodology

The analysis has been carried out based on data provided by Ampere Analysis and comprehends SVOD catalogue data collected in June 2019.

A film is defined as a feature film, fiction film, documentary or other film content available in the “Film” / “Movie” section of the SVOD catalogues part of the sample.

For the origin of a film, only the first country of production is taken into account. The production countries are based on data collected from the Observatory’s LUMIERE database on admissions to films in Europe, IMDb and the Movie database. Minority co-productions which might have been of EU origin through agreements are not taken into account.

The shares included in this report are only indicative and minor identification errors might have occurred.

If you wish to reproduce tables or graphs contained in this publication please contact the European Audiovisual Observatory for prior approval.

Opinions expressed in this publication are personal and do not necessarily represent the view of the European Audiovisual Observatory, its members or the Council of Europe. Overview of 10 regions and 21 countries worldwide Overview of 79 SVOD services by region and country

North America Middle East Latin America Australia & New Zealand Prime CA Video MY AE Amazon Prime Video BR Amazon Prime Video AU Amazon Prime Video US Amazon Prime Video SG Amazon Prime Video EG Amazon Prime Video MX Amazon Prime Video NZ Britbox CA HBO GO SG AE Video AR AU Britbox US ID Netflix EG Claro Video BR NZ CBS All Access US Hooq PH Netflix SA Claro Video MX NZ CraveTV CA Hooq SG Play AE HBO GO BR Netflix AU HBO GO US Hooq TH Starz Play EG Netflix AR Netflix NZ CA Netflix ID Starz Play SA Netflix BR AU Hotstar US Netflix MY Wavo AE Netflix MX US Netflix PH Wavo EG Netflix CA Netflix SG Wavo SA Netflix US Netflix TH Showtime Anytime US ID Starz Play US Viu MY Sundance Now CA Viu PH Super Channel CA Viu SG Viu TH China & Japan India Russia Turkey South Africa Amazon Prime Video JP Amazon Prime Video IN Amazon Prime Video RU Amazon Prime Video TR Netflix ZA Hulu JP IN Ivi RU Netflix TR iQiyi CN Hooq IN Netflix RU Netflix JP Hotstar IN CN Netflix IN CN Viu IN Key findings on the export of EU films on SVOD services

EU films – Dominance of a few export countries but medium film producing countries manage to export several film titles

The majority of EU films found on SVOD services around the world are produced in EU-5. The is, by far, the biggest supplier of EU films with 38% of all unique EU titles, followed by with 18%, with 12%, with 11% and with 6%. Together, these 5 countries account for 85% of all unique EU film titles.

However, medium size film producing countries, with diversified filmographies (, the Netherlands, ), special genres (e.g. Nordic noir), or English-speaking (Ireland), manage also to export films outside of Europe. These 7 countries account for 11% of all unique film titles found in the SVOD catalogues analysed.

For the rest of EU countries, exporting their film production to other world regions remains difficult and often is dependent on being picked up by a global SVOD service, operating in Europe such as Netflix and Amazon. Key findings on the export of EU films on SVOD services

EU films – Diverse regions and SVOD services are the biggest buyers of EU film titles

North America (16 services) and China (3 services) have the largest number of unique EU film titles with respectively 4 095 and 2 585 unique EU titles. Russia (3 services) and Australia & New Zealand (8 services) are other regions with an above average number of unique EU films titles with respectively 1 813 and 1 644 unique titles. On the other hand, Southeast Asia (17 services) has the lowest amount of unique EU film titles with 761 titles

The biggest buyer for EU film titles was Amazon with 3 281 unique titles in its 14 country catalogues, followed by Netflix with 1 816 unique titles for its 20 catalogues Russian service Ivi and the 3 Chinese services Youku, iQiyi, Tencent Video were the biggest single country services acquiring EU films. Indian service Eros Now, Canadian service Sundance Now, Viu (6 countries) and CBS All Access on the other hand had between 31 and 3 unique EU film titles in their catalogues. Key findings on the export of EU films on SVOD services

EU films – Export depends on language, cultural and geographical proximity

On a regional/country basis, the regions in which the highest share of EU films were found (between 15,4% and 22,4% of all films available) are these with a cultural/language proximity to the EU (Latin America, North America, South Africa, Australia & New Zealand) or also a geographical proximity (Russian Federation, Turkey). The Asian and Indian markets remain difficult for EU films and were the regions with the lowest shares of EU films, often boosted by global players rather than national SVOD services which rely on regional films for their subscribers. Netflix and Amazon, operating in Europe and outside, are the multi-country services with the highest share of EU films in their catalogues, with an average of 18%. They tend to circulate films acquired in Europe also to the countries in which they operate outside Europe.

British films represent the highest share of EU films in North America, South Africa, India, Southeast Asia, Australia and New Zealand – language/cultural proximity. French films score their highest share of EU films in the Middle East, Turkey and China and Japan – appeal of French cinema high in these regions. Spanish films, without surprise, claim their highest share in Latin America but also Southeast Asia. German films make up a stable percentage of EU films throughout the regions analysed, accounting between 8% and 14% Italian films, mostly classic films, have their highest share in North America with 12%. EU titles represent 14% of film titles available / EU-5 countries make up 85% of all EU titles

50% of all unique film titles came from regions other than the US, the European Union and Observatory member states.

With 7 450 unique film titles, EU film titles represent 14% of film titles on offer.

The top 5 EU film producing countries represent the lion share of all EU titles with 85%, with British titles almost accounting for 40% of EU film titles available.

51 973 unique film titles by region of origin 7 450 unique EU 28 film titles by country of origin

EU 28 Other 22 EU 7 450 countries 14% 1 088 15% GB ES 2 866 EUR OBS 466 38% 711 6% 2% IT 802 Other regions 11% 26 009 50% US DE 17 803 873 FR 34% 12% 1 355 18%

*10 064 unique film titles could not be identified, mostly film titles from the region in consideration and film titles written in local languages which did not figure in film databases such as IMDb, LUMIERE, TMDB. These unidentified film titles represented 16% of all unique film titles from the catalogues and have not been included in the analysis. Medium film producing countries account for the rest of EU film titles available

EU-5 represent 85% of all EU films and while 8 medium size film producing countries account for 11% of all film titles.

The other 14 EU countries export a rather small amount of film titles

7 450 unique of EU film titles by country of origin

DE 873 12% IT 802 11%

AT 80 PL 66 1% 1% FI 62 CZ 47 1% ES 466 6% 1% BE 108 1% RO 35 0% HU 33 0% FR 1 355 18% BG 20 0% Other 22 EU countries 1 088 15% NL 126 2% GR 19 0% PT 19 0% LU 15 0% EE 11 0% DK 135 2% HR 9 0% IE 149 2% LT 5 0% SK 4 0% SE 138 2% LV 3 0% GB 2 866 38%

SI 3 0%

CY 1 0% Number of unique titles by EU country of origin and most present titles on services and in countries

When EU-5 countries are taken out of the total of EU unique titles, 8 countries represent the major part with 80% of the remaining EU film titles – Nordics, IE, NL, BE, AT and PL.

Country Number of unique titles Film title most present (on services ) Film title most present (in countries) GB 2 866 Love Actually - 2003 - GB,US (27) Under the Shadow - 2016 - GB (21)* FR 1 355 Braqueurs - 2015 - FR (21)* Jour J - 2017 - FR - (20) DE 873 Colonia - 2015 - DE,FR,LU (23) Dream Boat - 2017 - DE (20)* IT 802 Le meraviglie - 2014 - IT,CH,DE (23) Le meraviglie - 2014 - IT,CH,DE (20)* ES 466 El bar - 2017 - ES,AR (23) Contratiempo - 2016 - ES (21)* IE 149 The Siege of Jadotville - 2016 -IE (20) The Siege of Jadotville - 2016 -IE (20) SE 138 Jag älskar dig - En skilsmässokomedi - 2016 - SE (23) Cirkeln - 2015 - SE (20)* DK 135 Lykke-Per - 2018 - DK (20)* Sommeren '92 - 2015 - DK,GB (20)* NL 126 Strike a Pose - 2016 - NL, BE (20) Bon Bini Holland - 2015 - NL (19) BE 108 Belgica - 2016 - BE,FR (18) Belgica - 2016 - BE,FR (18) AT 80 Der Prozess - 2011 - AT (26) Weapon of Choice - 2018 - AT,IQ,US (20) PL 66 Sztuka kochania. Historia Michaliny Wislockiej - 2017 - PL (19) Sztuka kochania. Historia Michaliny Wislockiej - 2017 - PL (19) FI 62 Tulen morsian - 2016 - FI,SE,NO,LV (17) Tulen morsian - 2016 - FI,SE,NO,LV (17) CZ 47 Lída Baarová - 2016 - CZ,SK (19) Milada - 2017 - CZ,US (19) RO 35 Fire & Ice - 2008 - RO (6) Fire & Ice - 2008 - RO (5) HU 33 The Basement - 2017 - HU,US,CA (9) The Basement - 2017 - HU,US,CA (9) BG 20 Bullethead - 2017 - BG,US (19) Bullethead - 2017 - BG,US (19) GR 19 O Theos agapaei to haviari - 2012 - GR,RU (6) O Theos agapaei to haviari - 2012 - GR,RU (6) PT 19 Tabu - 2012 - PT, DE, FR (4) Backlight - 2010 - PT,US (3)* LU 15 Belle du Seigneur - 2012 - LU,FR,DE,BE (3) Belle du Seigneur - 2012 - LU,FR,DE,BE (3) EE 11 Sangarid - 2017 - EE,FI,LV (2)* Mandariinid - 2013 - EE,GE (2)* HR 9 Ti mene nosis - 2015 - HR,SI,CS,SL (19) Ti mene nosis - 2015 - HR,SI,CS,SL (19) LT 5 Losejas - 2013 - LT,LV (3) Losejas - 2013 - LT,LV (3) SK 4 Spina - 2017 - SK,CZ (1) Spina - 2017 - SK,CZ (1) LV 3 Es esmu seit - 2016 - LV (1)* Golfstrim pod aysbergom - 2012 - LV,RU,MT,AT (1)* SI 3 Houston, We Have a Problem! - 2016 - SI, HR, DE, CZ, QA (18) Houston, We Have a Problem! - 2016 - SI, HR, DE, CZ, QA (18) CY 1 Committed - 2014 - CY (4) Committed - 2014 - CY (4)

* Several titles are present in the same number of countries or on services. In this case, the title with the highst admission in European cinemas, based on LUMIERE data, has been taken, and in the case no admissions figure are available, the most recent title. Which regions are the biggest buyers of EU films?

North America and China are by far the biggest export markets for EU films if unique titles are considered. Latin America, India, the Middle East, Russia and Oceania are also significant export markets for EU titles. Southeast Asia, by number of services, has the lowest amount of unique EU titles in films catalogues and could be an export opportunity for EU films on SVOD services.

Number of unique EU film titles in SVOD catalogues by region

South Africa 561

Southeast Asia 761

Turkey 769

Latin America 1 104

India 1 210

Middle East 1 252

Australia & New Zealand 1 644

Russia 1 813

China & Japan 2 582

North America 4 092

- 500 1 000 1 500 2 000 2 500 3 000 3 500 4 000 4 500 Circulation - Average number of service circulation (total 79) of EU unique titles For EU-5 titles, even if they represent the lowest number of unique titles available, Spanish titles tend to circulate better on services, followed by British and French titles. On the other hand, German and Italian titles circulate less better even if the volume of titles is important. Titles from 19 EU countries are below the EU average of service circulation. On average, EU titles are available on 3.2 SVOD services out of the 79 in the service sample. 8 Average number of service circulation of unique film titles by country of origin 7,0 7

6 5,3

5 4,6

4,0 3,9 4 3,4 3,4 3,3 3,2 3,2 3,2 3,0 3,0 3,0 2,9 3 2,8 2,8 2,8 2,8 2,7 2,4 2,4 2,3 2,3 2,1 2,1 2 1,5 1,4 1,2 1,0 1

0 Circulation -Average number of country circulation (total 21) of EU unique titles On average, an EU film title is available in 3 countries, with Spanish film titles circulating the best with an average of 5.1 (often present in several Netflix catalogues). Film titles of countries with a very low volume (SI, BG, CY, HR) manage to circulate wide if they are picked up by a global service. Despite their volume, German and Italian titles have more difficulties to circulate than the other EU-5 titles.

8 Average number of country circulation of unique film titles by country of origin

7,0 7

6

5,1 5 4,4 4,0 4 3,5 3,3 3,3 3,1 3,0 3,0 3,0 2,9 3 2,8 2,7 2,7 2,6 2,6 2,6 2,6 2,4 2,3 2,2 2,1 2,0 2,0 2,0 2 1,5 1,4 1,2 1,0 1

0 15% of all films available are of EU origin / EU-5 countries make up 86% of all EU films

When the occurrences of films are considered, around 15% of all identified films in the catalogues are of EU 28 origin Without surprise, EU-5 films represent 86% of all EU films, British films more than 40% of all EU films and French films almost 20%. Spanish films, through a better circulation of titles in catalogues and countries, improve from the 5th rank by title count to the 3rd rank by number of occurrences.

178 555 occurrences of films by region of origin 27 535 occurrences of EU films by country of origin

EU 28 Other 22 EU 27 535 countries 15% 3 723 EUR OBS IT 14% 2 612 GB Other regions 1 992 2% 11 181 68 210 7% 41% 38% DE 2 777 10%

US ES 80 198 2 839 45% 10% FR 5 023 18%

*15 499 films could not be identified, mostly films from the region in consideration and film titles written in local languages which did not figure in film databases such as IMDb, LUMIERE, TMDB. These unidentified films represented 8% of all films from the catalogues and have not been included in the analysis. Details on the number of films and percentage of EU films for the other 22 EU countries

When EU-5 countries are taken out of the total of EU films, 8 countries represent the major part with 82% of the remaining EU films – Nordics, IE, NL, BE, AT and PL.

Country Number of films % of EU films Split of the remaining 14% of EU films - 3 723 films in total EU-5 23 812 86% IE 592 2,1% NL 486 1,8% GR 32 1% HR 31 SI 24 1% PT 55 DK 440 1,6% 1% 1% LU 35 1% EE 15 0% SE 377 1,4% BG 103 3% BE 368 1,3% HU 104 3% AT 313 1,1% RO 119 3% IE 592 16% PL 275 1,0% FI 200 0,7% CZ 124 3% CZ 124 0,5% RO 119 0,4%

HU 104 0,4% FI 200 5% BG 103 0,4% NL 486 13% PT 55 0,2% LU 35 0,1% PL 275 7% GR 32 0,1% HR 31 0,1%

SI 24 0,1% DK 440 12% EE 15 0,1% AT 313 8% SK 11 0,04% LT 10 0,04% BE 368 10% CY 5 0,02% SE 377 10% LV 4 0,01% Total EU titles 27 535 100% Top 10 - EU film titles by countries and services of presence

Country presence highly influenced by the availability in all Netflix catalogues of the service sample and a presence in one of the Chinese catalogues Service presence influenced by titles for which there is no exclusivity for one service Spanish, British and Irish titles were the only ones available in all 21 countries of the sample. The blockbusters Love Actually and Snatch are the films available on the most services.

Top 10 EU Film titles by country presence Top 10 EU Film titles by service presence

Country of Number of Country of Number of Original title Production year Original title Production year origin countries origin services El bar 2017 ES,AR 21 Love Actually 2003 GB,US 27 Contratiempo 2016 ES 21 Snatch 2000 GB,US 25 Secuestro 2016 ES 21 About Time 2013 GB 24 Durante la tormenta 2018 ES 21 El bar 2017 ES 23 Johnny English 2003 GB,US 23 Under the Shadow 2016 GB 21 City of Tiny Lights 2016 GB 21 Le meraviglie 2014 IT,CH,DE 23 Jag älskar dig - En Pursuit 2015 IE 21 skilsmässokomedi 2016 SE 23 Love Actually* 2003 GB,US 20 Colonia 2015 DE,FR,LU 23 Johnny English* 2003 GB,US 20 Contratiempo 2016 ES 22 Le meraviglie* 2014 IT,CH,DE 20 Bean 1997 GB,US 22

*and 122 other EU film titles with a presence in 20 countries, the 3 titles selected were those with the highest service presence. Mostly EU films available in the 20 Netflix catalogues and a local service. Share of EU films in catalogues for each region

While the average share of EU films is low in Asian catalogues, English/Spanish-speaking regions, the Middle East and Russia and Turkey have a share of EU films above the average of sample, which stood at 15%. Below average regions could represent an export opportunity for EU films on SVOD services.

Average share* of EU films in SVOD catalogues by region

India 8,1%

China & Japan 12,4%

Southeast Asia 12,7%

South Africa 15,6%

Australia & New Zealand 16,4%

North America 17,3%

Middle East 18,0%

Latin America 18,6%

Russia 21,3%

Turkey 22,4%

0% 5% 10% 15% 20% 25%

*Shares based only on identified films. Unidentified films accounted for 2% of all films in Turkey, 3% in South Africa and Middle East, 4% in Australia & New Zealand, 7% in Southeast Asia, 8% in Latin and North America, 9% in India, 11% in China & Japan and 15% in Russia. Snapshot by region - dominance of EU-5 titles in the different SVOD catalogues

Split of EU films by country of origin by region of SVOD services

100% 11% 12% 12% 10% 16% 13% 12% 15% 14% 13% 90% 3% 3% 5% 8% 5% 5% 5% 8% 9% 80% 8% 12% 10% 14% 11% 10% 14% 9% 8% 10% 11% 70% 8% 12% 10% 8% 7% 16% 9% 18% 16% 60% 7% 13% 17% 12% 50% 23% 15% 17% 28% 23% 14% 37% 40%

30% 47% 42% 45% 20% 39% 39% 41% 37% 34% 35% 29% 10%

0% Australia & New China & Japan India Latin America Middle East North America Russia South Africa Southeast Asia Turkey Zealand

GB FR ES DE IT Other EU countries Stark differences by types of services and regional presence National SVOD services in Oceania, Canada and Russia have the highest share of EU films in their catalogues. Multi-country services Netflix and Amazon Prime Video have the highest average shares of EU films in their catalogues. Their presence in Europe enables them to circulate EU films outside Europe compared to services without operations in Europe. Asian and Indian services could present an opportunity for EU films as they boost the lowest shares.

Average share* of EU films in SVOD catalogues 35% 30% 30% 26% 26% 25% 19% 20% 18% 18% 17% 16% Overall share at 15% 14% 14% 15% 13% 13% 12% 12% 12% 11% 10% 9% 10% 9% 8% 6% 5% 3% 2% 1% 0%

*Shares based only on identified films. Which SVOD services are the biggest buyers of EU film titles? Amazon, by far, was the largest acquirer of EU films for its 14 services. Netflix followed at the second rank. However, single country services Ivi in Russia, Youku, iQiyi and Tencent Video in China were the biggest acquirers for single catalogue services. On the other hand, services in India, North America and Southeast Asia had the smallest count of unique EU films titles in their catalogues.

Number of unique EU titles in SVOD catalogues by services

3 500 3 281

3 000

2 500

2 000 1 816 1 488 1 500 1 321

1 000 869 818

458 410 500 280 213 203 148 143 112 104 102 68 68 60 49 31 27 9 3 0 Global rights versus national rights for multi-country SVOD services Netflix tends to acquire global rights for its unique film titles and to circulate them in many of its country catalogues Amazon tends to adapt its country catalogues, with a rather low circulation of unique films titles Wavo and Claro Video are other services which tend to acquire rights for all of their catalogues. The other multi-country services have a low circulation of their unique film titles in their catalogues and thus seem to acquire titles solely for specific national catalogues.

Circulation of unique titles in catalogues of multi-country services - EU and other regions

8 7,2 7 6,4

6

5

4

3 2,5 2,5 2,5 2,3 1,8 1,8 1,8 2 1,6 1,7 1,6 1,5 1,5 1,4 1,4 1,1 1,1 1 1 1

0 Netflix - 20 Wavo - 3 Claro Video - 3 Hotstar - 3 Amazon Prime Starz Play - 3 Hooq - 3 Viu - 6 HBO - 3 Hulu - 2 countries countries countries countries Video - 14 countries countries countries countries countries countries

EU 28 Other regions Details by region North America USA and Canada 16 SVOD services 17% of all films available and 18% of all unique film titles are of EU origin

EU 28 films represent 17% of films available on the 16 North American SVOD services Share of national films of 55% in the US and 3% in Canada. EU unique film titles represent 18,3% of all unique film titles available with 4 092 titles

37 574 occurrences of films by region of origin 22 332 unique film titles by region of origin

EU 28 100% 6 500 Other regions 17,3% 90% Other regions 11 144 5 726 29,7% 80% EUR OBS 70% 438 1,2% 60%

50% US 12 279 40%

30%

20% EUR OBS 235

10% EU 28 4 092 US 19 465 0% 51,8% Unique titles British, Classic Italian and French films are the main source of EU films in North America

EU-5 represent 85% of all EU films and British films 45% of all EU films. Italian catalogue/classic films, with the lowest average year of production of all EU films (1983 compared to an EU average of 2003), rank 2nd in North American catalogues.

6 500 occurrences of EU films by country of origin

FR 793 12% DE 501 8% AT 46 1% PL 68 FI 48 1% 1% CZ 36 1% ES 479 7% SE 98 2% IT 804 12% RO 34 1%

HU 30 0% BE 100 2% GR 19 0% Other 22 EU countries 969 15% BG 17 0% HR 12 0% PT 12 0% DK 108 2% LU 11 0% LT 8 0% SK 7 0%

IE 164 3% EE 5 0% NL 137 2% GB 2 954 45%

CY 1 0% SI 5 0%

LV 3 0% A lot of variance between SVOD services for the share of EU 28 films While British-centric Britbox has the highest share of EU films, and art house specialized service Sundance the second highest, Indian service Hotstar has the lowest share of EU 28 films in its catalogues Netflix and Amazon in the US and Canada dedicate almost 1/5th of their film catalogue to EU films. Services operated by US broadcasters, such as CBS, Starz, HBO and Showtime, have lower shares of EU films. Surprising high share for Hulu of EU films – a complement to the TV series offering?

Overview of EU 28 shares by SVOD catalogue

100% 91% 91% 90%

80%

70%

60%

50%

40% 30% 30% 23% 21% 19% 18% 20% 17% 13% 12% 11% 11% 9% 9% 10% 2% 2% 0%

Total films per catalogue Amazon Prime Video CA Amazon Prime Video US Britbox CA Britbox US CBS All Access US CraveTV CA HBO GO US Hotstar CA Hotstar US Hulu US Netflix CA Netflix US Showtime Anytime US Starz Play US Sundance Now CA Super Channel CA 1 719 16 619 44 46 34 657 1 014 2 030 1 838 1 604 4 705 4 468 540 1 565 90 574 British, Classic Italian and French films are the main source of EU films in North America All services have a high share of British films in their EU film offering Italian films represent a high share of EU films in the Amazon catalogues but for most of the service French films are the second origin for EU films. Sundance, Hotstar, HBO, Netflix, Super Channel and Amazon have a share between 11%-24% of films from other EU countries than EU-5 in their EU film offering Split of EU films by country of origin by SVOD catalogue

100% 3% 2% 2% 2% 6% 3% 2% 9% 11% 3% 12% 2% 14% 14% 16% 17% 17% 1% 90% 21% 8% 22% 3% 24% 9% 7% 6% 33% 5% 5% 10% 80% 15% 14% 11% 7% 6% 6% 4% 8% 7% 6% 4% 70% 20% 11% 9% 9% 9% 15% 9% 11% 11% 3% 5% 60% 8% 3% 33% 14% 15% 30% 11% 18% 50% 20% 33% 95% 95% 92% 5% 4% 7% 40%

69% 63% 30% 60% 55% 56%

42% 43% 44% 20% 40% 39% 39% 41% 33%

10%

0% Amazon Amazon Britbox Britbox CBS All CraveTV HBO GO Hotstar Hotstar Hulu US Netflix CANetflix US Showtime Starz Play Sundance Super Prime Prime CA US Access US CA US CA US Anytime US Now CA Channel Video CA Video US US CA

GB IT FR DE ES Other 22 EU countries Details by region Latin America Argentina, Brazil and Mexico 9 SVOD services 18% of films available are of EU origin in Latin America EU 28 films represent 18,6% of films available on the 9 Latin American SVOD services Share of national films on average 6% in the 3 countries with stark variances – 2% in Argentina and Brazil, 14% in Mexico. EU unique film titles represent 17,6% of all unique film titles

15 977 occurrences of films by region of origin 6 267 unique film titles by region of origin

EU 28 100% 2 979 18,6% 90% Other regions Other regions 4 594 80% 1 940 28,8% EUR OBS 70% 271 1,7% 60%

50% US 40% 3 135

30%

20% EUR OBS 88 US 10% EU 28 8 133 1 104 50,9% 0% Unique titles British, French and Spanish films are the main source of EU films in Latin America

EU-5 represent 88% of all EU films and British films 39% of all EU films. Linguistic proximity - Spanish films make up 16% of EU films in the region, just behind French films, the highest share for Spanish films in all regions analysed.

2 979 occurrences of EU films by country of origin

ES 480 16% PL 22 1% DE 302 10% AT 31 SE 36 1% FI 20 1% IT 156 1% 5% CZ 14 0%

BE 37 1% BG 11 0% FR 507 17% Other 17 EU countries 372 HU 8 0% 12% RO 8 0% NL 46 2% PT 5 0% HR 4 0% IE 72 2% DK 51 2% LU 3 0% GB 1 162 39% SI 3 0%

GR 1 0% Amazon and Netflix provide on average the highest share of EU films in the region

Overview of EU 28 shares by SVOD catalogue

35%

30% 30%

25%

20% 20% 20% 19% 20% 17% 17%

15% 13% 12%

10%

5%

0% Amazon Prime Claro Video BR Netflix AR Netflix BR Netflix MX Claro Video AR Amazon Prime Claro Video MX HBO GO BR Video MX Video BR

Total films per catalogue Amazon Prime Video BR Amazon Prime Video MX Claro Video AR Claro Video BR Claro Video MX HBO GO BR Netflix AR Netflix BR Netflix MX 1 459 666 1 134 725 1 569 532 3 473 3 223 3 196 Netflix is more relying on films of diverse EU countries than its competitors in LatAm

Netflix relied less on British films and more on Spanish films than its competitors in the region, showing catalogues adapted to the region. Amazon and Netflix are also the services with the highest share of other EU countries in their catalogues for EU films.

Split of EU films by country of origin by SVOD catalogue

100% 9% 8% 6% 12% 14% 11% 13% 14% 14% 90% 6% 8% 14% 7% 8% 2% 5% 4% 5% 4% 80% 4% 9% 6% 10% 6% 12% 11% 11% 9% 12% 70% 6% 10% 5% 11% 14% 60% 17% 17% 19% 20% 20% 21% 15%

50% 20%

17% 16% 40% 16%

30% 57% 52% 52% 47% 50% 20% 40% 34% 34% 34% 10%

0% Amazon Prime Amazon Prime Claro Video AR Claro Video BR Claro Video MX HBO GO BR Netflix AR Netflix BR Netflix MX Video BR Video MX

GB FR ES DE IT Other 17 EU countries Details by region Southeast Asia Indonesia, Malaysia, Philippines, Singapore and Thailand 17 SVOD services 13% of films available are of EU origin in Southeast Asia EU 28 films represent 12,7% of films available on the 17 Southeast Asian SVOD services. The services rely more on films of other regions as the comparatively lower share of US films also attest to. Share of national films from 0,1% in Singapore to 17% in the Philippines. Average of 5% of national films for the 5 countries. EU unique titles represent 11,4% of all unique titles. 23 189 occurrences of films by region of origin 6 641 unique film titles by region of origin

EU 28 2 934 100% 12,7% EUR OBS 90% 375 1,6% 80% Other regions 3 168 70%

60% Other regions 10 232 50% 44,1% 40% US 30% 2 640

20%

US 10% EUR OBS 72 9 648 EU 28 761 41,6% 0% Unique titles British films make up the lion share of EU films

British, Spanish and French films represent 72% of all EU films available in the region.

2 934 occurrences of EU films by country of origin

FR 440 15% PL 25 1% DE 293 10% SE 24 1% BG 23 RO 17 1% IT 152 5% AT 37 1% 1%

ES 484 16% CZ 12 0% DK 38 1% FI 11 0% Other 17 EU countries HR 5 0% 356 12% SI 5 0% BE 38 1% SK 4 0%

NL 61 2% HU 3 0%

IE 49 2% EE 2 0% PT 2 0% GB 1209 41% Regional services have a low share of EU films, relying more on films of the region

Netflix in the Southeast Asian region is the SVOD service with the highest share of EU films at 15%, proposing almost the same EU titles in its country catalogues. Hong Kong-based service Viu, specialised in Asian content, boosts the lowest share of EU films of SVOD services in the region.

Overview of EU 28 shares by SVOD catalogue

18%

15% 16% 15% 15% 15% 15% 14% 13% 12%

10% 9% 8% 8% 8%

6% 4% 4% 3% 3% 3% 2% 2% 1% 1% 0% 0% Netflix Netflix Netflix ID Netflix Netflix Hooq TH HBO GO Amazon Amazon Hooq ID Hooq PH Viu MY Hooq SG Viu ID Viu PH Viu SG Viu TH PH TH SG MY SG Prime Prime Video SG Video MY

Total films per catalogue Amazon Prime Video MY Amazon Prime Video SG HBO GO SG Hooq ID Hooq PH Hooq SG Hooq TH Netflix ID Netflix MY Netflix PH Netflix SG Netflix TH Viu ID Viu MY Viu PH Viu SG Viu TH 491 425 768 499 1 131 1 123 678 3 258 3 724 3 576 3 363 3 410 223 168 142 155 55 Most services rely on British films for their EU film offering

Spanish films make up an important proportion of EU films in the Netflix and Viu catalogues while Amazon relies more on French films than its other competitors

Split of EU films by country of origin by SVOD catalogue

100% 3% 3% 3% 3% 8% 10% 10% 12% 14% 13% 14% 12% 13% 12% 5% 6% 90% 20% 20% 6% 5% 9% 5% 5% 5% 5% 5% 5% 10% 80% 7% 11% 5% 8% 12% 10% 10% 10% 10% 3% 6% 36% 70% 39% 15% 10% 20% 20% 15% 14% 14% 14% 15% 17% 16% 16% 60% 6% 7% 6% 50% 11% 17% 18% 20% 20% 100% 100% 18% 19% 17%

40%

65% 30% 56% 53% 52% 50% 48% 44% 42% 42% 20% 38% 38% 39% 40% 40%

10%

0% Amazon Amazon HBO GO Hooq ID Hooq PH Hooq SG Hooq TH Netflix ID Netflix Netflix Netflix Netflix Viu ID Viu MY Viu PH Viu SG Prime Prime SG MY PH SG TH Video MY Video SG

GB ES FR DE IT Other 17 EU countries Details by region China & Japan 6 SVOD services 12% of films available are of EU origin in China and Japan

EU 28 films represent 12% of films available on the 9 Latin American SVOD services for a total of 2 979 films. Share of national films at 36% in China and 29% in Japan – services are more national focused EU unique titles represent 12% of all unique titles availalbe

32 434 occurrences of films by region of origin 21 577 unique film titles by region of origin

EU 28 4 038 EUR OBS 100% 12,4% 263 0,8% 90%

80%

70% Other regions 13 229 60%

50% US Other regions 40% 9 686 18 447 29,9% 56,9% 30% US 5 593 20%

10% EUR OBS 173 EU 28 2 582 0% Unique titles EU-5 leads again but variety of EU countries

EU-5 represent 87% of all EU films and British and French films 60% of all EU films. High percentage of German-speaking films at 16% - DE and AT Mostly recent films with an average production year of 2008 for all EU films

4 038 occurrences of EU films by country of origin

DE 576 14%

ES 296 7% IT 188 5% IE 51 NL 49 FI 29 1% 1% 1% CZ 23 1% RO 17 0% BE 54 1% FR 945 23% HU 15 PT Other 18 EU countries 539 0% 12 DK 59 1% 13% BG 9 0% 0% LU 7 0% SE 66 2% AT 70 2% GR 5 0% PL 67 2% EE 3 0% GB 1 494 37% HR 2 0% SI 1 0% Chinese services rely more on recent EU production, Netflix and Amazon in Japan with high share of EU films

The Chinese market, even increasingly more important for EU feature films, could represent an opportunity for EU films as the share of EU films is still relatively low compared to services of other regions.

Overview of EU 28 shares by SVOD catalogue 20% 18% 18%

16% 15% 14% 13% 12% 12% 10% 10%

8% 7%

6%

4%

2%

0% Netflix JP Amazon Prime Video JP Tencent Video CN Youku CN iQiyi CN Hulu JP

Total films per catalogue

Amazon Prime Video JP Hulu JP iQiyi CN Netflix JP Tencent Video CN Youku CN 1 603 1 979 8 426 3 614 6 170 10 642 Diverse EU film offering by Chinese SVOD services

Youku in China offers the most diverse EU films offering, followed by the Japanese Netflix catalogue In Japan, importance of British films for EU film offering highlighted by Hulu and Amazon

Split of EU films by country of origin by SVOD catalogue 100% 12% 11% 10% 16% 14% 90% 17% 4% 6% 3% 4% 5% 3% 4% 80% 5% 5% 7% 10% 10% 7% 10% 18% 70% 9%

21% 60% 24% 10% 23% 18% 29% 50% 17% 40% 25% 30% 52% 46% 47% 20% 40% 36%

10% 23%

0% Amazon Prime Video JP Hulu JP iQiyi CN Netflix JP Tencent Video CN Youku CN

GB FR DE ES IT Other 18 EU countries Details by region India 6 SVOD services 8% of films available are of EU origin in India – reliance on national films EU 28 films represent 8,1% of films available on the 6 Indian SVOD services Indian services rely mostly on national films with an average share of 57% of Indian films in the catalogues (or 88% of all films of ‘other regions’). EU unique titles represent 7,7% of all unique titles – the lowest of all regions

14 878 occurrences of films by region of origin 11 891 occurrences of films by region of origin

EU 28 1 210 EUR OBS 8,1% 116 0,8% 100%

90%

80%

US 70% Other regions 3 948 8 023 26,5% 60% 50%

40% Other regions 9 604 30% 64,6% US 20% 2 854

10% EUR OBS 90 EU 28 924 0% Unique titles English language explains the high share of British films in EU film offering

EU-5 films make up almost 90% of EU film offering. With 3 SVOD catalogues entirely focused on Indian films, EU films are mostly offered by global players Amazon and Netflix

1 210 occurrences of EU films by country of origin

ES 150 12% DE 109 9% FI 8 1% DK 12 BE 11 1% 1% IT 95 8% RO 7 1% AT 13 1% FR 208 17% Other 16 EU countries 134 BG 4 0% 11% PT 4 0% SE 14 1% HU 3 0% CZ 2 0% PL 14 1% GR 1 0% IE 20 2% HR 1 0%

NL 19 2% SI 1 0% GB 514 42% Indian films dominate the catalogues of national services, international services rely also on EU films

While international services Netflix, Amazon and Hooq have a comparatively high share of EU films in their catalogues, national services HotStar and Eros Now rely mostly on national films, with respectively 75% and 98% of Indian films in their catalogues. Viu has also 96% of national films. India is one of the biggest film producing countries in the world, and this production fills in local services

Overview of EU 28 shares by SVOD catalogue 18% 16% 16% 15% 15%

14%

12%

10%

8%

6% 4% 4%

2% 1% 0% 0% Netflix IN Hooq IN Amazon Prime Video IN Hotstar IN Eros Now IN Viu IN

Total films per catalogue

Amazon Prime Video IN Eros Now IN Hooq IN Hotstar IN Netflix IN Viu IN 1 971 5 172 371 2 863 4 420 81 French films second to British films, high share of Spanish film in Netflix’ catalogue

Split of EU films by country of origin by SVOD catalogue

100% 7% 9% 12% 12% 90% 23% 7% 5% 4% 18% 9% 80% 6% 10% 6% 11% 70% 8% 16% 17% 5% 7% 18% 60% 3% 6% 50% 24% 15% 16% 40%

30% 59% 53% 20% 42% 37% 35%

10%

0% Amazon Prime Video IN Eros Now IN Hooq IN Hotstar IN Netflix IN

GB FR ES DE IT Other 16 EU countries Details by region Australia & New Zealand 8 SVOD services 16% of films available are of EU origin in Oceania

EU 28 films represent 16,4% of films available on the 8 SVOD services for a total of 3 531 films. The share of national films is at 2,7% in Australia and 0,3% in New Zealand. EU unique film titles represent 17% of all unique film titles available

21 511 occurrences of films by region of origin 9 653 unique film titles

EU 28 3 531 16,4% 100% Other regions 5 980 90% Other regions 27,8% 2 509 EUR80% OBS 271 1,3%70%

60%

50% US 5 375 40%

30%

20% EUR OBS 125 10% EU 28 1 644 0% US Unique titles 11 729 54,5% Dominance of English-speaking films in Oceania

EU-5 represent 84% of all EU films with British and Irish films accounting for half of all EU films – Proximity of language

3 531 occurrences of EU films by country of origin

IT 295 8% ES 288 8% PL 33 1% BE 48 1% AT 39 DE 272 8% 1% FR 455 13% FI 28 1%

SE 62 2% RO 15 0% CZ 14 0% Other 19 EU countries 557 BG 10 0% DK 68 2% LU 10 0% 16% HU 9 0% PT 8 0% GR 5 NL 79 2% CY 3 0% 0% GB 1664 47% IE 119 3% SI 3 0%

HR 2 0% LT 2 0% National players are offering a higher share of EU films than global players

While in most of the regions, global players offered the highest share in their catalogues to EU films, this situation is inversed in Australia and New Zealand with national players Stan, Foxtel and Lightbox having the highest share of EU films in their catalogues.

Overview of EU 28 shares by SVOD catalogue 30%

26% 25%

20% 19% 17% 16% 16% 15% 15% 15% 12%

10%

5%

0% Stan AU Lightbox NZ AU Netflix AU Netflix NZ Amazon Prime Amazon Prime Neon NZ Video NZ Video AU

Total films per catalogue

Amazon Prime Video AU Amazon Prime Video NZ Foxtel Now AU Lightbox NZ Neon NZ Netflix AU Netflix NZ Stan AU 4 673 3 969 1 672 771 426 4 418 3 988 1 594 High importance of British films in all catalogues – language proximity

Foxtel Now and Stan meanwhile have the highest share of French films in their EU film offering while Netflix has the highest share of Spanish films, which the service tends to circulate in most countries in which it is operating.

Split of EU films by country of origin by SVOD catalogue 100% 12% 12% 16% 14% 14% 13% 90% 20% 19% 6% 5% 6% 12% 9% 10% 80% 5% 4% 7% 7% 3% 3% 2% 2% 6% 8% 10% 70% 16% 0% 16% 13% 14% 20% 11% 60% 14% 4% 5% 18% 10% 9% 50% 14% 13%

40%

30% 59% 53% 53% 48% 48% 50% 20% 43% 43%

10%

0% Amazon Prime Amazon Prime Foxtel Now AU Lightbox NZ Neon NZ Netflix AU Netflix NZ Stan AU Video AU Video NZ

GB FR IT ES DE Other 19 EU countries Details by region Middle East Egypt, Saudi Arabia and United Arab Emirates 11 SVOD services 18% of films available are of EU origin in the Middle East

EU 28 films represent 18% of films available on services in the Middle East EU unique titles represent 22,4% of all unique titles available in the region

16 021 occurrences of films by region of origin 5 580 unique titles by region of origin

EU 28 Other regions 2 887 3 611 18,0% 22,5% 100%

90% Other regions 1 351 EUR OBS 80% 255 1,6% 70%

60% US 50% 2 878 40%

30% EUR OBS 99 20% EU 28 10% 1 252 US 9 268 0% 57,8% Unique titles British, French and Spanish films are the main source of EU films in the Middle East

EU-5 represent 88% of all EU films and British films 34% of all EU films. High appeal of French films which represent 28% of all EU films – one of the highest share throughout all regions.

2 887 occurrences of EU films by country of origin

DE 394 14%

HU 21 1% NL 35 1% ES 275 10% IT 80 3% FI 35 1% SE 18 1%

RO 11 0% FR 806 28% BE 35 1% BG 10 0% Other 15 EU countries 342 12% PL 9 0% AT 45 2% CZ 5 0% PT 3 0% IE 63 2% SI 3 0% DK 47 2% HR 2 0%

GB 990 34% Netflix offering a high share of EU films in its country catalogue

Regional player Starz Play has the catalogues with the lowest share of EU films, while Amazon has also a significant low share of EU films in its regional catalogues compared to other region in which the service operates.

Overview of EU 28 shares by SVOD catalogue

30%

24% 24% 25% 23%

20%

15% 14% 13% 13%

10% 9% 7% 7% 7% 6% 5%

0% Netflix SA Netflix AE Netflix EG Wavo AE Wavo EG Wavo SA Amazon Prime Amazon Prime Starz Play EG Starz Play SA Starz Play AE Video EG Video AE

Total films per catalogue

Amazon Prime Video AE Amazon Prime Video EG Netflix AE Netflix EG Netflix SA Starz Play AE Starz Play EG Starz Play SA Wavo AE Wavo EG Wavo SA 646 494 2 686 3 583 3 543 984 964 961 909 625 626 Netflix is more relying on films of diverse EU countries than its competitors Almost all catalogues rely on British films for half of their EU films. Regional players Wavo has the highest share of film from other EU countries while Netflix has the moist diverse catalogue, with a surprising high share of German film in its Egyptian catalogue and French share in the catalogues in Saudi Arabia and the United Arab Emirates. Split of EU films by country of origin by SVOD catalogue 100% 6% 10% 9% 8% 7% 9% 13% 11% 3% 90% 8% 2% 3% 20% 2% 3% 5% 22% 22% 5% 4% 7% 10% 12% 11% 80% 13% 12% 6% 13% 3% 2% 2% 17% 3% 2% 2% 70% 9% 20% 21% 17% 11% 11% 11%

60% 23% 26% 24% 14% 16% 16% 43% 50% 36%

40% 14%

30% 59% 57% 59% 50% 48% 47% 47% 20% 43% 31% 30% 30% 10%

0% Amazon Prime Amazon Prime Netflix AE Netflix EG Netflix SA Starz Play AE Starz Play EG Starz Play SA Wavo AE Wavo EG Wavo SA Video AE Video EG

GB FR DE ES IT Other 15 EU countries Details by individual countries Russia, South Africa and Turkey 6 SVOD services 21,3% of films available are of EU origin in Russia

EU 28 films represent 21,3% of films available on the 3 SVOD services in Russia Share of national films on average 3,5% EU unique titles represent 22% of all unique titles

9 732 occurrences of films by region of origin 8 235 unique titles by region of origin

100%

90% Other regions EU 28 1 989 Other regions 2 070 80% 2 244 21,3% 23,1% 70%

60% EUR OBS US 455 50% 4 005 4,7% 40%

30% EUR OBS 428 20% EU 28 US 10% 1 813 4 963 51,0% 0% Unique titles British and French films are the main source of EU films in Russia

EU-5 films represent 86% of all EU films Nordic films accounted for 5% of all EU films

2 070 occurrences of EU films by country of origin

DE 198 10% ES 192 9% AT 15 1% FI 15 1% NL 28 1% CZ 14 1% IT 171 8% BE 29 1% BG 13 1% FR 480 23% HU 8 0% Other 20 EU countries 297 PL 31 1% PT 7 0% 14% EE 5 0%

IE 31 1% RO 5 0% LU 4 0% SE 51 2% CY 1 0% DK 36 2% GR 1 0% GB 732 35% HR 1 0% LV 1 0% SI 1 0% 22,4% of films available are of EU origin in Turkey

EU 28 films represent 22,4% of films available on the 2 SVOD services in Turkey Share of national films on average 2,2% EU unique titles represent 23,5% of all unique titles

3 678 occurrences of films by region of origin 3 275 unique titles by region of origin

100% EU 28 Other regions 825 90% Other regions 784 22,4% 713 21,3% 80%

70%

EUR OBS 60% 96 US 2,6% 50% 1 714

40%

30% EUR OBS 79 20% EU 28 10% 769 US 1 973 0% 53,6% Unique titles French films are the main source of EU films in Turkey, accounting for more than 1/3

EU-5 represent 90% of all EU films Only country in which French films more present than British films

825 occurrences of EU films by country of origin

ES 94 11% HU 4 0% SE 4 0% AT 9 1% DE 72 9% BG 3 0% IT 25 3% FI 3 0% IE 11 1% GB 241 29% PL 3 0% Other 14 EU countries 85 RO 3 0% 10% BE 12 1% CZ 2 0% HR 1 0% SI 1 0% NL 16 2% DK 13 2%

FR 308 37% 22,4% of films available are of EU origin on Netflix in South Africa

EU 28 films represent 16% of films available on Netflix in South Africa Share of national films is at 0,1% (4 films)

3 588 occurrences/unique film titles by region of origin

EU 28 561 16%

EUR OBS 72 2%

Other regions 1 570 44%

US 1 385 38% British films well ahead in the Netflix catalogue

EU-5 represent 87% of all EU films English-speaking films represent 41% of all EU films – Proximity of language Variety in EU countries of origin as it was the case in other Netflix catalogues

561 EU films by country of origin

BG 3 1% FR 81 14% BE 4 1% SE 4 1% DE 60 11% FI 3 1% IT 26 5% HU 3 1%

DK 8 1% PL 3 1% ES 101 18% CZ 2 0% Other 15 EU countries 72 AT 8 1% PT 2 0% 13% RO 2 0% HR 1 0% IE 12 2% SI 1 0% NL 16 3%

GB 221 39% Russian player Ivi has the highest share of EU films, followed by Netflix in the 3 countries

While Ivi boosts the highest share, Netflix in Turkey dedicates ¼ of its film offering to EU films. Amazon on the other hand in Turkey and Russia, has a low amount of films and a low amount of EU films in its offering.

Overview of EU 28 shares by SVOD catalogue

30%

26% 25% 25%

20%

16% 16% 15%

10% 10% 9%

5%

0% Ivi RU Netflix TR Netflix RU Netflix ZA Amazon Prime Video RU Amazon Prime Video TR

Total films per catalogue Amazon Prime Video RU Amazon Prime Video TR Ivi RU Netflix RU Netflix TR Netflix ZA 541 528 5 809 3 382 3 150 3 588 Diverse film offering of EU films for all players in the 3 countries.

French films have a comparatively high share in 4 out of the 6 country catalogues compared to other regions. High share of German films in the EU film offering of Amazon in Russia and Turkey.

Split of EU films by country of origin by SVOD catalogue

100% 6% 9% 10% 15% 14% 13% 90% 8% 4% 3% 5% 5% 8% 80% 13% 9% 17% 11% 11% 2% 12% 70% 9% 2% 7% 18% 60% 17% 23% 30% 50% 27% 13% 38% 14% 40%

30%

44% 20% 41% 40% 39% 33% 28% 10%

0% Amazon Prime Video RU Amazon Prime Video TR Ivi RU Netflix RU Netflix TR Netflix ZA

GB FR ES DE IT Other EU countries More information: www.obs.coe.int [email protected]