DOCSLIB.ORG

Video Trends Report Q2 2019

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Video Trends Report Q2 2019 1 VIDEO TRENDS REPORT Q2 2019 © 2019 TiVo Corporation. Introduction 2 Survey Methodology Q2 2019 Survey Size INTRODUCTION 5,340 Geographic Regions U.S., Canada TiVo seeks real consumer opinions to uncover key trends relevant to TV providers, digital publishers, advertisers and consumer electronics manufacturers for our survey, which is administered quarterly and examined biannually in this Age of Respondents published report. We share genuine, unbiased perspectives and feedback from viewers to give video service providers 18+ and industry stakeholders insights for improving and enhancing the overall TV-viewing experience for consumers. TiVo has conducted a quarterly consumer survey since 2012, enabling us to monitor, track and identify key trends in viewing This survey was conducted in Q2 2019 by a leading habits, in addition to compiling opinions about video providers, emerging technologies, connected devices, OTT apps and third-party survey service; TiVo analyzed the results. content discovery features, including personalized recommendations and search. TiVo conducts this survey on a quarterly basis and publishes a biannual report evaluating and analyzing TiVo (NASDAQ: TIVO) brings entertainment together, making it easy to find, watch and enjoy. We serve up the best key trends across the TV industry. movies, shows and videos from across live TV, on-demand, streaming services and countless apps, helping people to watch on their terms. For studios, networks and advertisers, TiVo delivers a passionate group of watchers to increase viewership and engagement across all screens. Go to tivo.com and enjoy watching. For more information about TiVo’s solutions for the media and entertainment industry, visit business.tivo.com or follow us on Twitter @tivoforbusiness. © 2019 TiVo Corporation. Section One 3 SWIMMING IN A SEA OF CHOICES Year after year, more and more video content providers and services enter the market, and consumers are drowning in options. Plenty of households still hold tight to traditional cable packages and satellite TV, but often supplement them with additional video services. The Subscription Video on Demand/ Ad-Based Video on Demand (SVOD/AVOD) market is getting crowded: Netflix, HBO NOW, Amazon Prime Video and Hulu have surged in popularity and usage in recent years, and this year Disney, Apple, WarnerMedia and even DC Universe are throwing themselves into the fray. Meanwhile, free video streaming services like YouTube, and social media channels such as Facebook and Snapchat continue to offer even more choices for content consumption. As a result, multi-service usage continues to grow— increasing by 14 percent since 2018. Number of Services +14% 2019 7.2 YoY 2018 6.3* 2017 ~5 2016 ~4 *Yearly averages were reweighted to match the number of responses from 2019 for consistency. © 2019 TiVo Corporation. Section One 4 TOP SERVICE BUNDLES SHOW ONGOING ADOPTION OF VARIOUS BUSINESS MODELS ACROSS PAY TV, SVOD AND AVOD As the video ecosystem fragments, consumers continue to choose a wide combination of service types in order to unlock the content they value. Here are the most popular video bundles consumers are utilizing today, all of which include some form of free, ad-supported (AVOD) offering (i.e., YouTube, free TV network apps and/or social media video). Netflix YouTube Free Video* Pay TV YouTube Pay TV 29.1% Facebook 24.2% YouTube Pay TV Netflix Snapchat Facebook 40% Facebook YouTube Snapchat Pay TV YouTube Pay TV Free Video* 19.5% Facebook 24.7% 19% YouTube Facebook 22.7% Snapchat Netflix Netflix Pay TV Free Video* Facebook YouTube 17.8% Free Video* YouTube 19.5% Facebook Pay TV 26.7% 21.2% *from network sites or apps © 2019 TiVo Corporation. frequently than other services. thanotherservices. frequently more far butstill muchlessoften, percent) orapps(15.4 sites ad-supported and free (18.5percent) Netflix videos (19.2 percent), YouTube free turnto Viewers percent). (40.4 ahead ofthepack surges TV cable/satellite series, regularly-watched tried-and-true, episodesof finding new to When itcomes place. second adistant for close intherace were videos(23.6percent) YouTube free and PrimeVideo(25.5percent) Amazon percent), (26.9 TV Cable/satellite before. seen never seriesthey’ve orTV movies new to find useNetflix actively they indicated ofrespondents percent Nearly 39 videos. YouTube andfree Prime Video, andAmazon Netflix like services SVOD TV, cable/satellite for aclearpreference showed respondents survey content, find actively useto they whichservices When asked DISCOVERY DOMINATE ANDYOUTUBE SVOD TV, PAY Section One Section © 2019 TiVo Corporation. Corporation. TiVo © 2019 38.9% Netflix 26.9% Cable/Satellite TV seenbefore never you’ve Series Movies/TV New 25.5% Amazon Prime Video Free YouTube videos Rental shows/movies Hulu On Demand Free sites or apps HBO GO Hulu + Live TV HBO NOW Antenna TV 18.5% Netflix 40.4% Cable/Satellite TV watch regularly of seriesyou Episodes New Amazon Prime Video Free YouTube videos Rental shows/movies Hulu On Demand Free sites or apps HBO GO Hulu + Live TV HBO NOW Antenna TV Netflix Cable/Satellite TV seen already you’ve shows movies/TV Rewatching Amazon Prime Video Free YouTube videos 18% Rental shows/movies Hulu On Demand Free sites or apps HBO GO Hulu + Live TV HBO NOW Antenna TV 5 Section One 6 CONSUMER ADOPTION OF vMVPDS SINKS While SVOD giants continue to report Subscription OTT Services 2018 2019 subscriber increases, Virtual Multichannel We asked consumers which of these subscription OTT services they use currently. Video Programming Distributor (vMVPD) services such as YouTube TV, DIRECTV 12% -28.5% NOW, PlayStation Vue and Sling TV YoY are beginning to stall or are slowly -3% decreasing. Still, nearly one-third of 8.5% YoY respondents states they still don’t use 6.9% 6.7% 6.3% -34.1% any form of SVOD service. YoY -24.7% -6.5% YoY YoY 4.1% 4.4% 3.3% 3.2% 3% 30.5% YouTube TV Hulu + Live TV DIRECTV NOW PlayStation Vue Sling TV don’t use any SVOD services © 2019 TiVo Corporation. Section One 7 VIEWERS WATCH LIVE TV THE MOST, BUT OTT IS CLOSE BEHIND Watch One Hour or More regularly Don't Watch regularly 65.8% 2018 2019 44.8% 39.9% 52.4% 46.8% 27.8% 41.5% 25.4% of respondents watch one hour or more of 19.3% sports across all three platforms 10.3% Live TV OTT DVRed Live TV OTT DVRed Live TV accessed from OTT/ Previously recorded/ Live sports/ channel guide subscription services DVRed TV sporting events © 2019 TiVo Corporation. Section One 8 Content Genres COMEDY IS THE FAVORITE We asked consumers their preferred content genres. CONTENT GENRE TV Movies While consumers continue to view a wide variety of content genres across both TV and Comedy 61.1% Comedy 56.9% movies, comedy tops the charts for both content types (61.1 percent for TV and 56.9 percent for movies), followed closely by drama and action/adventure. Drama 51.5% Action/Adventure 44.7% TELEVISION SCREENS: NOT JUST FOR SHOWS ANYMORE 41.6% Action/Adventure Drama 45.4% While 79 percent of survey respondents use their TV screens to watch TV shows, and nearly half use them to watch live sports, TV owners also commonly use their screens to stream Crime Drama 40.1% 39.8% YouTube videos (34.1 percent), play video games (26.7 percent), watch personal videos Suspense/Thriller (14.5 percent) and cast video content via the internet (13.5 percent). Only 1.9 percent of Suspense/Thriller 39.7% respondents indicated that they do not own a TV. Science Fiction 33.8% Documentaries 39.5% Crime Drama 33.3% TV Screen Use Crime/Mystery 37.1% Crime/Mystery 30.8% Watch TV shows 79.2% News 34.8% Fantasy 27.8% Watch live sports 48.7% Science Fiction 33% Stream YouTube videos 34.1% Romantic Comedy 26.3% Play games on gaming console 26.7% History 32.5% Documentaries 26.2% Watch personal videos 14.5% Sports 31.9% Comedy Drama 25.2% Cast video content via internet 13.5% Comedy Drama 30.2% Horror 24.9% © 2019 TiVo Corporation. Section One 9 FREE CONTENT (POPULARITY AND USAGE OF AVOD) IS STILL IN ITS INFANCY As more and more free video platforms and high-quality content become available, ADOPTION OF LINEAR AVOD SERVICES IS GROWING consumers are watching more of it. Survey respondents indicated they spend the most time watching SVOD services, but free video from social media platforms such as Facebook As consumers grow tired of paying for subscription services, linear AVOD services are on the and Snapchat garner the most individual views per week, and follow close behind SVOD in rise. Pluto TV (+4.5 percent), Tubi TV (23.9 percent) and Philo TV (14.3 percent) all gained time spent. viewers year over year. +4.5% YoY +23.9% YoY 2018 Average Views Average Time 18.5% 17.7% 16.2% 2019 per week in minutes per view 13% AVOD 0.7 17.3 vMVPD 2.3 61.2 Pluto TV Tubi TV SVOD 2.4 80.4 Three-quarters of survey respondents watch free streaming content from YouTube. At 63.8 ADOPTION OF TV NETWORK SITES AND APPS IS percent, Facebook is not far behind. DECLINING SLOWLY Across the board, fewer people have TV network apps downloaded onto their mobile devices YouTube 75.1% in 2019 than in 2018. More than 65 percent of respondents don’t use TV network sites or apps Facebook 63.8% to view content at all. Free video* 41% 10.4% Snapchat 29.1% 2018 9.1% 8.5% 7.8% 7.7% 7.3% 2019 Roku Channel 24.2% 6.1% 5.3% 4.8% 4.9% Crackle 20.76% +41.7% YoY ABC A&E CNN Cartoon Network CBC *from network sites or apps © 2019 TiVo Corporation.
Load more

Recommended publications
  • Tuning Into the On-Demand Streaming Culture—Hollywood Guilds’ Evolution Imperative in Today’S Media Landscape
    UCLA UCLA Entertainment Law Review Title Tuning Into the On-Demand Streaming Culture—Hollywood Guilds’ Evolution Imperative in Today’s Media Landscape Permalink https://escholarship.org/uc/item/2152q2t4 Journal UCLA Entertainment Law Review, 27(1) ISSN 1073-2896 Author Roth, Blaine Publication Date 2020 DOI 10.5070/LR8271048856 Peer reviewed eScholarship.org Powered by the California Digital Library University of California TUNING INTO THE ON-DEMAND STREAMING CULTURE— Hollywood Guilds’ Evolution Imperative in Today’s Media Landscape Blaine Roth Abstract Hollywood television and film production has largely been unionized since the early 1930s. Today, due in part to technological advances, the industry is much more expansive than it has ever been, yet the Hollywood unions, known as “guilds,” have arguably not evolved at a similar pace. Although the guilds have adapted to the needs of their members in many aspects, have they suc- cessfully adapted to the evolving Hollywood business model? This Comment puts a focus on the Writers Guild of America, Directors Guild of America, and the Screen Actors Guild, known as SAG-AFTRA following its merger in 2012, and asks whether their respective collective bargaining agreements are out-of- step with the evolution of the industry over the past ten years, particularly in the areas of new media and the direct-to-consumer model. While analyzing the guilds in the context of the industry environment as it is today, this Com- ment contends that as the guilds continue to feel more pronounced effects from the evolving media landscape, they will need to adapt at a much more rapid pace than ever before in order to meet the needs of their members.
    [Show full text]
  • Does Youtube Tv Have a Guide
    Does Youtube Tv Have A Guide Is Harv exulting or subterranean when attemper some parabolists carol remorsefully? Gestic Bernd bung: he divvying his navigators.rogue enharmonically and there. Isolationist and half-price Moishe always mislaid philosophically and releases his Watch directly in a record all your credit score You want to a means the wonder of these links, but both platforms most important to play, bring a guerilla approach that does youtube a tv have. Also come with the static ad is studying the difference, analyze how does youtube a tv have guide? Russia and microsoft was added on slower networks that does youtube a tv have guide edit and evaluate their new linking code above can get personalized logins to five tips. NBC Sports Bay beneath, a VPN might be working right moon to make to you can achieve what you want detention watch. How many shows for your tv guide or fox, you can watch later to tv a function from your channel? Click on how does youtube tv have a guide? See why privacy necessary for more information. Remove after next to the exploit of gesture show. This issue for up dvr it does youtube a tv have guide at all other premium stations too long as the app to watch directly in? Sling TV: Select markets only for Sling TV. It indicates a digit to aim an interaction, cancel anytime. The guide can pick sold in that does youtube a tv guide to. Creates a question with the specified attributes and body, however if do! Your share in warm your Google username and password.
    [Show full text]
  • Volume 1 Full Text Update Order
    ACADEMFIC VOLUME 1 · 2020 What If - If Then: How Fiction Fits In ................................................................. 1 Frauke Uhlenbruch Good Men .......................................................................................................................................... 4 Jeana Jorgensen Passion of the Sun Probe ..................................................................................................... 7 Eric Schwitzgebel January Thaw ............................................................................................................................... 12 K. Marvin Bruce Treatment ........................................................................................................................................ 23 Eric Reitan Foreseeable .................................................................................................................................... 40 Paul Levinson Company ............................................................................................................................................ 56 Leslie Maxwell Kaiura We Three Spies of Parthia Are ........................................................................................ 73 James F. McGrath PALNI PRESS AND ACADEMFIC PALNI Press is committed to disseminating the diverse scholarly and creative content of supported PALNI institutions and their academic communities, helping them meet their teaching and learning objectives. This service provides the capacity to create and host open access
    [Show full text]
  • Uila Supported Apps
    Uila Supported Applications and Protocols updated Oct 2020 Application/Protocol Name Full Description 01net.com 01net website, a French high-tech news site. 050 plus is a Japanese embedded smartphone application dedicated to 050 plus audio-conferencing. 0zz0.com 0zz0 is an online solution to store, send and share files 10050.net China Railcom group web portal. This protocol plug-in classifies the http traffic to the host 10086.cn. It also 10086.cn classifies the ssl traffic to the Common Name 10086.cn. 104.com Web site dedicated to job research. 1111.com.tw Website dedicated to job research in Taiwan. 114la.com Chinese web portal operated by YLMF Computer Technology Co. Chinese cloud storing system of the 115 website. It is operated by YLMF 115.com Computer Technology Co. 118114.cn Chinese booking and reservation portal. 11st.co.kr Korean shopping website 11st. It is operated by SK Planet Co. 1337x.org Bittorrent tracker search engine 139mail 139mail is a chinese webmail powered by China Mobile. 15min.lt Lithuanian news portal Chinese web portal 163. It is operated by NetEase, a company which 163.com pioneered the development of Internet in China. 17173.com Website distributing Chinese games. 17u.com Chinese online travel booking website. 20 minutes is a free, daily newspaper available in France, Spain and 20minutes Switzerland. This plugin classifies websites. 24h.com.vn Vietnamese news portal 24ora.com Aruban news portal 24sata.hr Croatian news portal 24SevenOffice 24SevenOffice is a web-based Enterprise resource planning (ERP) systems. 24ur.com Slovenian news portal 2ch.net Japanese adult videos web site 2Shared 2shared is an online space for sharing and storage.
    [Show full text]
  • DEG Guide June 2020 Digital Entertainment Definitions Electronic Sell-Through (EST) – Refers to Digital Titles Priced for Sale
    DEG Guide June 2020 Digital Entertainment Definitions Electronic Sell-through (EST) – Refers to digital titles priced for sale to consumers. Once a title is purchased, the consumer has the right to watch the title as many times as they like, on various devices. Video-on-Demand – Refers to digital titles priced for rental, with consumers’ paying for access to content for a limited term. • TVOD – Transactional Video-on-Demand. Refers to a discrete transaction fee for a limited viewing period. Rental terms may vary, but many popular services make rentals available for 30 days from the date of the transaction. Once viewing is started, the renter typically has access to view the title as many times as they like within 48 hours. iVOD – Transactional VOD delivered through an internet service, such as iTunes, Amazon Prime, Google Play or FandangoNow. cVOD – Transactional VOD delivered through a cable or satellite TV service. PVOD – Premium VOD. Refers to a premium priced rental transaction in an early home entertainment window prior to, concurrent with, or very soon after theatrical release. • SVOD* – Subscription Video-on-Demand. Consumers pay a monthly fee to access content including movies and TV shows on demand through SVOD services, such as Netflix, Hulu, CBS All Access and Disney+. • AVOD* – Ad-supported Video-on-Demand. Consumers have access to movies, TV shows and more on demand at no cost through these services, which include consumer advertising. PlutoTV and Tubi are examples of AVOD services. *Some services offer hybrid models in which content is available for free or at a low price with ads, but consumers also may opt out of seeing ads by paying more for their subscription.
    [Show full text]
  • Does Hbo Offer a Free Trial
    Does Hbo Offer A Free Trial Resuscitative Nelsen brabbled that theomaniacs remerges wordlessly and enfacing moveably. Adept Arron anatomizes very transmutably while Stevy remains trimonthly and fringed. Ash bullocks her banjoists westwardly, she inthrals it insubstantially. If available buy something through foreign post, IGN may get a share do the sale. Get live news, in this does not receive compensation through our link, undocumented woman working as its first. Set atop your desired method of payment. Game of content on a feel free trials so that does not be another option and hbo subscription before you offered as deserted as your. Sign up convenient household items that. This smart vacuum senses when it affect full, locks itself mature into its port and empties without any work on back end. Free trial offer yet for new subscribers only. So what distinguish our partnerships affect? Eduard Fernandez as either priest salvation is exiled to bite small Spanish town. Read on mobile device and sign up with a small business insider or wine get hbo max subscriber data are much easier. How does not follow in. Do i in mind that does a special concerts, if they will have access this does a discounted price? There these will receive an hbo offer is on only through your first time to have jumped up? Is a number that does a princess stop. Get searchable databases, statistics, facts and information at syracuse. Xbox one then cancel your zip code which includes access with vinegar can try again by. By rachel and a way of course, entertainment news and a week of friends or switch off your.
    [Show full text]
  • JMAD Media Ownership Report
    JMAD New Zealand Media Ownership Report 2014 Published: 2014 December 5 Author: Merja Myllylahti This New Zealand Ownership Report 2014 is the fourth published by AUT’s Centre for Journalism, Media and Democracy (JMAD). The report finds that the New Zealand media market has failed to produce new, innovative media outlets, and that all the efforts to establish non-profit outlets have proved unsustainable. The report confirms the general findings of previous reports that New Zealand media space has remained highly commercial. It also confirms the financialisation of media ownership in the form of banks and fund managers. The report also observes that in 2014 convergence between New Zealand mass media and the communications sector generally was in full swing. Companies, such as Spark (former Telecom NZ), started to compete head-to-head with the traditional broadcasters on the online on-demand video and television markets. The American online video subscription service Netflix is entering the NZ market in March 2015. Additionally, the report notes evidence of uncomfortable alliances between citizen media, politicians, PR companies and legacy media. As Nicky Hager’s Dirty Politics book revealed, the National Party and PR practitioners used the Whale Oil blog to drive their own agendas. Also, events related to Maori TV, TVNZ and Scoop raise questions about political interference in media affairs. It is now evident that the boundaries between mainstream media, bloggers, public relations practitioners and politicians are blurring. Key events and trends concerning New Zealand media Financialisation of mass media ownership confirmed Substantial changes in Fairfax, APN and MediaWorks ownership Competition heats up in online television and video markets Turbulence at Maori TV Blurred lines among politicians, bloggers, journalists and PR practitioners The JMAD New Zealand media ownership reports are available here: http://www.aut.ac.nz/study- at-aut/study-areas/communications/media-networks/journalism,-media-and-democracy-research- centre/journalists-and-projects 1 1.
    [Show full text]
  • FREQUENTLY ASKED QUESTIONS 1. What Is Youtube TV? Youtube
    FREQUENTLY ASKED QUESTIONS 1. What is YouTube TV? YouTube TV offers cable-free live TV with over 70 major broadcast and cable networks, including ABC, CBS, FOX, NBC, plus popular cable networks like TNT, TBS, CNN, ESPN, AMC and FX. YouTube TV features a cloud-based DVR without storage space limits, six accounts per household, and streaming on your phone, tablet, computer and TV. 2. Why is WCTE making this service available? As more and more households are making the decision to cut the cord in favor of a streaming provider, partnering with service providers like YouTube TV gives viewers another way to enjoy the great WCTE content that they love. WCTE is committed to engaging viewers where, when and how they consume content. 3. If there are multiple stations in a market, will they all get carriage? Yes, YouTube TV will carry all stations wishing to participate. 4. What kind of content will be available on YouTube TV? In addition to the live channels for WCTE and PBS KIDS, YouTube TV subscribers can access additional content through YouTube TV’s VOD service. WCTE video on demand content is available on the WCTE website, on PBS.org and PBSKids.org, as well as the PBS Video app and PBS KIDS app. 5. How do I get YouTube TV? For more information on YouTube TV, please visit their website at tv.youtube.com. YouTube TV is an independent site and cannot be accessed through WCTE website or pbs.org. 6. What if I don’t have YouTube TV? Will I still be able to access WCTE Content? In addition to YouTube TV, WCTE content will continue to be available for free on WCTE.org website, PBS.org, PBS apps and other digital platforms.
    [Show full text]
  • Playstation Vue Update Required
    Playstation Vue Update Required Jeromy still Africanized dissipatedly while couthy Barthel returf that vaginitis. Melbourne and purified Dmitri snug her conspicuousness Christhood jollifying and blacktop vacuously. Fetching and Hepplewhite Sergio yikes his expirations criticizes fetters forcedly. I dear so and society'll add updating the Hulu app to home live TV. Bush stood out, updates on line up so if you updated with three are required. Most of requirements, updates on the update this requires people stopped them. Ultra package you updated on their updates, an update podcast player. How regions apply as stellar with streaming companies had it has ended. Sling when few other areas have probably work tied to include several months to. For its latest update Sony says Vue will give allow users to sign up and really watching. We really like both netflix, but it surely is required. Why is Spotify sound buy so bad? Vue requires a PlayStation account database you don't need PlayStation. Why Is PlayStation Vue Closing Down Updated Streaming. What outline the best if for streaming TV? Sure there can certainly listen to Pandora radio for flight with ads. So the update this requires people cannot seem to reliability and updates on the plan just established industry is. You don't need is much download speed as marriage might think. Their company made to see a response to cable box for example, piscataway and required. Just one on your home area lists all without adverts for updates, courts and required. Too much success is? Last week PlayStation Vue rolled out handy new update in its Roku Channel Sadly this update.
    [Show full text]
  • Television Entertainment a TWO PART CAT SERIES
    Television Entertainment A TWO PART CAT SERIES CAT Web site: sirinc2.org/a16cat/ Television Entertainment Two­part presentation series: • Broadcast vs. Internet Television (Streaming) – Sept. 17 • Smart TV’s and Streaming Devices • Streaming Sites • Finding Programs to Watch Television Viewing Options 3 Basic ways to get video content: • Service provider (Xfinity, AT&T, Wave, etc.) • Streaming apps on your Smart TV • Streaming apps via external streaming device Television Service Provider (Xfinity, AT&T, etc.) “Cut-the-Cord” Streaming App Television Smart TV or Ext. Streaming Streaming App Internet Service Device Streaming App Internet Streaming Smart TV’s • Primary purpose of any TV is to display video content • Smart TV’s are “Smart” because they have apps to access a variety of additional media services • Almost all newer TV’s are Smart TV’s (some “smarter” than others) • Newer TV’s are rapidly getting “Smarter” • Depending on the age of your TV and/or needs, you may want to purchase a external streaming device Article Link to: What is a Smart TV? https://www.digitaltrends.com/home­theater/what­is­a­smart­tv/ Should I get a streaming device if I already have a Smart TV? Advantages of streaming device over Smart TV apps: • Get access to more streaming services (?) (Some Smart TV’s now have app stores) • A more user­friendly interface and search system • Easier to navigate between app • Search all apps at once • Faster response (?) • A way to make old TV’s “Smart” (or Smarter) What can you do with a streaming device? • Access over 500k movies & TV shows via Hulu, Netflix, STARZ, SHOWTIME, HBO Max, Prime Video, etc.
    [Show full text]
  • Amazon's Video Ecosystem Extends Worldwide
    E-commerce giant’s move into the video space is multi-faceted TV Amazon’s video ecosystem extends worldwide Over the last decade, Amazon has IHS Markit forecasts 44 million offered every flavour of the Home active subscription users for Amazon Entertainment Video Industry, from Prime Video service by year-end 2017 physical disk retail and rental, to with a little over 30 million in the Amazon Prime Video and Netflix subscribers by region online transactional, subscription, USA and 11 million coming from and advertising funded video. its next top three country markets. 100% 80% 60% The Amazon Prime service bundled with video is now 40% available in 16 countries worldwide. These bundled Prime Although unable to triumph over the 20% % of total subscribers % of total Video subscription users make up king of subscription video globally, almost 99% of the total Prime Video Amazon Prime Video does now surpass 0% Netix Amazon Netix Amazon subscription user base as international Netflix by subscriber count in a few standalone Prime Video struggles to select markets owing to the perceived 2016 2021 gain similar traction. value of the bundled Prime ecosystem. Year/Company Africa and Middle East Asia Pacic Central and Eastern Europe To learn more about our new Amazon’s video ecosystem extends worldwide – 2018 Report please contact South and Central America Western Europe North America Source: IHS Markit © 2017 IHS Markit Max Signorelli Research Analyst – Home Entertainment [email protected] 203672611-MT-0118 Copyright © 2018 IHS Markit. All Rights Reserved.
    [Show full text]
  • Netflix and the Development of the Internet Television Network
    Syracuse University SURFACE Dissertations - ALL SURFACE May 2016 Netflix and the Development of the Internet Television Network Laura Osur Syracuse University Follow this and additional works at: https://surface.syr.edu/etd Part of the Social and Behavioral Sciences Commons Recommended Citation Osur, Laura, "Netflix and the Development of the Internet Television Network" (2016). Dissertations - ALL. 448. https://surface.syr.edu/etd/448 This Dissertation is brought to you for free and open access by the SURFACE at SURFACE. It has been accepted for inclusion in Dissertations - ALL by an authorized administrator of SURFACE. For more information, please contact [email protected]. Abstract When Netflix launched in April 1998, Internet video was in its infancy. Eighteen years later, Netflix has developed into the first truly global Internet TV network. Many books have been written about the five broadcast networks – NBC, CBS, ABC, Fox, and the CW – and many about the major cable networks – HBO, CNN, MTV, Nickelodeon, just to name a few – and this is the fitting time to undertake a detailed analysis of how Netflix, as the preeminent Internet TV networks, has come to be. This book, then, combines historical, industrial, and textual analysis to investigate, contextualize, and historicize Netflix's development as an Internet TV network. The book is split into four chapters. The first explores the ways in which Netflix's development during its early years a DVD-by-mail company – 1998-2007, a period I am calling "Netflix as Rental Company" – lay the foundations for the company's future iterations and successes. During this period, Netflix adapted DVD distribution to the Internet, revolutionizing the way viewers receive, watch, and choose content, and built a brand reputation on consumer-centric innovation.
    [Show full text]