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Thinktv FACT PACK NEW ZEALAND ThinkTV FACT PACK JAN TO DEC 2017 NEW ZEALAND TV Has Changed NEW ZEALAND Today’s TV is a sensory experience enjoyed by over 3 million viewers every week. Powered by new technologies to make TV available to New Zealanders anywhere, any time on any screen. To help advertisers and agencies understand how TV evolved over the last year, ThinkTV has created a Fact Pack with all the stats for New Zealand TV. ThinkTV’s Fact Pack summarises the New Zealand TV marketplace, in-home TV viewing, timeshifted viewing and online video consumption. And, because we know today’s TV is powered by amazing content, we’ve included information on some top shows, top advertisers and top adverts to provide you with an insight into what was watched by New Zealanders in 2017. 2017 THE NEW ZEALAND TV MARKETPLACE BIG, SMALL, MOBILE, SMART, CONNECTED, 1. HD-capable TV sets are now in CURVED, VIRTUAL, 3D, virtually every home in New Zealand DELAYED, HD, 4K, 2. Each home now has on average ON-DEMAND, CAST, 7.6 screens capable of viewing video STREAM… 3. Almost 1 in every 3 homes has a internet-connected smart TV THE TV IS AS CENTRAL TO OUR ENTERTAINMENT AS IT’S EVER BEEN. BUT FIRST, A QUICK PEAK INSIDE NEW ZEALAND’S LIVING ROOMS • In 2015 New Zealand TV celebrated 55 years of broadcast with the first transmission on 1 June, 1960 • Today’s TV experience includes Four HD Free-to-air channels Two Commercial Free-to-Air broadcasters One Subscription TV provider • Today’s TV is DIGITAL in fact, Digital TV debuted in 2006 followed by multi-channels in 2007 • In its 58th year, New Zealand TV continues to change and evolve. Catch-up TV services are growing rapidly, significant SVOD services (Netflix, Lightbox and Neon) are available and connected TV’s are changing the way New Zealanders experience TV THE DEFINITIVE SLIDE THAT CAPTURES TV’S EVOLUTION (IT'S A REAL TIME SAVER WHEN YOU'RE DOING A TV 101 PRESENTATION) 2011 2012 2013 2014 2015 2016 2017 2018 Netflix More than 60 Digital Digital Lightbox and FOUR replaced Igloo cease TAM NZ Panel channels in the switchover switchover NEON launched in with Bravo service expansion by market commenced completed, launched New Zealand 50% (on-going) analog signal Duke launched FOUR Igloo launched rebranded switched off More than 100 from C4 Netflix limits channels to Quickflix access to US choose from launched content Amazon Prime launched in New Zealand AN AVERAGE NEW ZEALAND HOME HAS MORE THAN 6 SCREENS Total number of screens in homes has risen over the past two years. Growth across portable screens is driving the increased number of screens per household, while number of TVs per household has remained stable. SCREENS IN NEW ZEALAND HOMES 7.6 Screens 7.2 Screens 6.8 Screens Source: Nielsen Consumer and Media Insights, Q1-Q4 2015, 2016, and 2017, Main Household Shopper TECHNOLOGY MAKES TV AVAILABLE EVERYWHERE AND AT ANY TIME New Zealanders use a myriad of devices to experience TV in and outside the home. The TV set is the most pervasive: in almost all TV Smart Phone 73% Internet PVR 45% New Zealand households. 97% at home 87% Nearly a third of New Zealanders live in households with a internet / smart TV. Despite having a multitude of devices and high internet penetration, Pay TV is still available in 2-in-5 NZ homes. Pay TV 43% Tablet 43% Internet / Smart TV SVOD 34% 29% Source: Nielsen Consumer and Media Insights, Q1-Q4 2016 and Q1-Q4 2017. Base: Main household shopper (proxy to indicate household in NZ) 2017 How We TV BINGE YOUR 1. We spend nearly 24 hours in front of the TV screen each FAVOURITE TV week SHOW ON A TABLET 2. New Zealanders now spend BEFORE BED? over 5 hours and 44 mins HOW DOES NEW watching video on their devices ZEALAND DO TV TODAY? IN-HOME TV SCREEN USAGE IS EVOLVING AVERAGE WEEKLY TIME SPENT IN FRONT OF THE TV SCREEN TOTAL USE OF THE TV SET 0200-2600 1800-2229 Weekly Average (hh:mm) (hh:mm) Total TV Screen Use 23:55 11:26 Total Broadcast TV 17:30 8:52 Watching Live TV 15:45 7:42 Watching As Live :49 :28 Watching Playback to 7 days :56 :42 Other TV Screen Use 6:18 2:34 *Nielsen Television Audience Measurement (Base: All People 5+, Jan-Dec 2017, All Day and Peak) IN-HOME TV SCREEN USAGE IS EVOLVING • New Zealanders spend 103 hours and 29 mins with their TV sets on average per month – 76 hours and 6 mins is spent with Broadcast TV • New Zealanders watched an average of 4 hours and 4 mins of playback TV through their TV sets within 7 days of the live broadcast. In prime time this viewing is a little over 3 hours • New Zealanders spend 6 hours and 18 mins a week with the TV set doing something other than watching live or playback TV • On average 4 hours and 4 mins of Broadcast TV is watched on catch up, but within 24 hours of broadcast. *Nielsen Television Audience Measurement (Base: All People 5+, Jan-Dec 2017, All Day) IN-HOME TV SCREEN USAGE IS EVOLVING BUT BROADCAST TV STILL DOMINATES In an average week New Zealanders spend an average of 5 hours and 44 minutes watching TV/video content online across all devices, as opposed to 18 hours 12 mins of traditional broadcast TV. Average time spent (minutes) watching TV / video content online in a typical week - by device type Source: Nielsen Consumer and Media Insights, Q1-Q4 2017 (Base: All People 10+), *Nielsen Television Audience Measurement (Base: All People 10+, Jan-Dec 2017, All Day) 2017 Who Is Watching? NEED TO SHOW YOU 1. On average, New Zealanders watch 2 hours and 31 minutes of KNOW YOUR broadcast-delivered TV a day RATINGS? 2. 25-54 year olds watch an THESE THREE average of 1 hour and 15 SHOULD DO THE minutes of TV a day TRICK. 3. Those with subscription TV tend to watch more TV than those without. WHO WATCHES TV? Total Males Females 25-54 - 39.5% 25-54 - 36.7% 25-54 - 41.9% 18-54 - 43.2% 18-54 - 39.9% 18-54 - 46.1% *Nielsen Television Audience Measurement (Base: All People 5+, Jan-Dec 2017, All Day) WHO WATCHES TV? TOTAL TV 2017 Shopper with Total 5+ 18-49 25-54 55+ (0200-2600) Child Audience 458,800 160,400 181,500 218,300 57,800 AUD % 10.5 8.0 9.3 17.5 10.4 Av Daily Reach % 1min 59.9 50.9 58.1 82.2 59.6 Average Time 02:31 01:56 02:15 04:12 02:30 Viewed (Univ) (hh:mm) Average Age Group 45-49 35-39 40-44 65-69 40-44 Profile 100.0% 34.9% 39.5% 47.6% 13.5% *Nielsen Television Audience Measurement (Base: All People 5+, Jan-Dec 2017, All Day) WHO WATCHES IN A SUBSCRIPTION TV HOME? SUBSCRIPTION TV Shopper with (0200-2600) Total 5+ 18-49 25-54 55+ Child Audience 265,700 90,600 98,900 130,200 29,700 AUD % 12.3 10.1 11.3 18.7 11.7 Av Daily Reach % 1min 67.1 61.6 68.3 82.3 69.0 Average Time Viewed (Univ) (hh:mm) 02:58 02:25 02:43 04:30 02:48 Average Age Group 45-49 35-39 40-44 65-69 40-44 Profile 100.0% 34.1% 37.2% 49.0% 11.2% *Nielsen Television Audience Measurement (Base: All People 5+, Jan-Dec 2017, All Day) / This number includes FTA viewing within Sky Homes. WHO WATCHES FREE TO AIR TV? FREE TO AIR 2017 Total 5+ 18-49 25-54 55+ Shopper with (0200-2600) Child Audience 231,000 86,700 100,300 101,900 32,300 AUD % 9.1 7.0 8.3 15.9 9.4 Av Daily Reach % 1min 54.7 45.0 52.2 81.4 53.4 Average Time Viewed (Univ)(hh:mm) 02:11 01:41 01:59 03:39 02:15 Average Age Group 45-49 35-39 40-44 65-69 40-44 Profile 100.0% 37.5% 43.4% 44.1% 14.0% *Nielsen Television Audience Measurement (Base: All People 5+, Jan-Dec 2017, All Day) 2017 How Many New Zealanders Tune Into TV Content? HOW MANY NEW ZEALANDERS EXPERIENCE BROADCAST TV? 2.5 million New Zealanders in a day 57% of the population 3.35 million New Zealanders in a week 77% of the population 3.8 million New Zealanders in a month 87% of the population *Nielsen Television Audience Measurement (Base: All People 5+, Jan-Dec 2017, All Day) HOW MANY NEW ZEALANDERS DOES TV REACH WEEKLY? AVERAGE WEEKLY CUME REACH 000S 000s Total 5+ 18-49 25-54 55+ Main HH Shopper with Child(ren) Total 3,349 1,368 1,453 1,144 443 Free to air 1,581 676 739 506 220 Subscription TV 1,767 691 714 638 224 AVERAGE WEEKLY CUME REACH % % Total 5+ 18-49 25-54 55+ Main HH Shopper with Child(ren) Total 76.3 68.6 74.8 91.7 79.7 Free to air 70.8 61.8 69.3 91.5 72.6 Subscription TV 82.1 77.1 81.7 91.8 88.3 *Nielsen Television Audience Measurement (Base: All People 5+, No Subscription/Pay TV in HH, Subscription/Pay TV in HH, Jan-Dec 2017, All Day) 2017 How Long? HOW LONG DO NEW ZEALANDERS SPEND WITH TV EACH DAY? TOTAL TV VIEWING 2017 - JAN TO DEC 2017 (hh:mm) Total 5+ 18-49 25-54 55+ Main HH Shopper with Child(ren) Total Households 02:31 01:56 02:15 04:12 02:30 Free to air Households 02:11 01:41 01:59 03:39 02:15 Subscription TV 02:58 02:25 02:43 04:30 02:48 Households *Nielsen Television Audience Measurement (Base: All People 5+, Jan-Dec 2017, All Day) 2017 Where And When? WHEN DO WE EXPERIENCE TV AT HOME? Shape of The Day Source: Nielsen TAM.
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