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Brand Solutions and Programmatic Media Kit 2020 the Future of Tv Is Here

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Brand Solutions and Programmatic Media Kit 2020 the Future of Tv Is Here Contact us at advertising@iflix.com for more info BRAND SOLUTIONS AND PROGRAMMATIC MEDIA KIT 2020 THE FUTURE OF TV IS HERE. 01 Context Matters 02 Audience Snapshot 03 On Demand 04 Brand Solutions THE FUTURE OF TV IS HERE Copyright © 2019 iflix. All rights reserved. - RESTRICTED IFLIX ADVERTISING PROVIDES Contextual Targeting - With access to full suite of Available to buy direct because context matters iflix and Google data or programmatically Exceptional performance Audience verified by Providing a brand safe & compared to the industry Nielsen premium environment Copyright © 2019 iflix. All rights reserved. - RESTRICTED 1 BECAUSE CONTEXT MATTERS “It is more about the impact on the brand, if that costs me some money to ensure my brand is seen in the right space I need to do that. It is not about money on the dollar, it’s about what we are doing towards building a better brand. At the end of the day I am buying advertising to build my brand, that is the cost”. Roshni Chatterjee, Kraft Heinz APAC Head of Marketing and Innovations (on impact of context on the brand) Copyright © 2019 iflix. All rights reserved. - RESTRICTED THE POWER OF CONTEXT In a time of advertising Digital ecosystems avoidance, the right Context affects all have become Ads on lean in advertising message brand impact factors high-noise content instigate in the right context - Recall, Recognition environments - the emotions better than can contribute and Purchase negative effects of distract me content towards creating a Intent. clutter are pervasive. positive brand experience. Copyright © 2019 iflix. All rights reserved. - RESTRICTED AUDIENCE SNAPSHOT 2 YOUNG AT HEART LEAD THE VIDEO REVOLUTION iflix is the largest premium OTT platform in SEA 19M 13 50K+ MONTHLY ACTIVE USERS AVAILABLE MARKETS HOURS OF CONTENT Millennials dominate our audience breakdown 90% 56% 44% Aged 18-44 Source: iflix user survey 2018 Copyright © 2019 iflix. All rights reserved. - RESTRICTED 3 WE’RE ON DEMAND ALL DAY, EVERY DAY Viewership matches regional trends in mobile-led video consumption Tablets Desktop Connected Device 5% 3% 2% Mobile USERS CONSUME MORE THAN 2+ HOURS OF CONTENT ALL DAY, EVERY DAY Source: iflix internal data - June 2019 Copyright © 2019 iflix. All rights reserved. - RESTRICTED 4 CREATING DYNAMIC BRAND SOLUTIONS Easy. Effective. Launch your campaign with iflix. TARGET & TRACK BUY CUSTOMISE We combine 1st party insights with 3rd party Direct, Programmatic and Sponsorship solutions Connect with our audience through original measurement to increase performance and available across a diverse and targeted range of content integration, bespoke content solutions, drive campaign effectiveness. premium, brand-safe VOD content. live events and direct consumer engagement. Copyright © 2019 iflix. All rights reserved. - RESTRICTED TARGET & TRACK UNLOCK DEEP CONTEXTUAL TARGETING VIA OUR PERSONA’S Deliver your brand message through deep contextual audience segments, crafted by unearthing unique audience insights through extensive data analysis & verification, visualised into individual persona’s. Predefined audience segments available direct or via programmatic guaranteed deals only. DRAMA KOREAN COMEDY Female skewed audience Even demographic split Even demographic split Titles include: Nur 1 & 2, Something in Titles include: Sky Castle, What's Wrong Titles include: Hoy! Bibig Mo, Whose Between, Dancing In The Rain, With Secretary Kim, Good Doctor, line is it anyway, American Beach Anuraag, Ada Sinta Di SMA Goblin, Strong Woman Do Bong Soon House, Kawin Kontrak, My First Love ACTION, CRIME ROMANCE FAMILY & KIDS & THRILLS Female skewed audience Male skewed audience Families with children Titles include: Magic Hour 1 & 2, Love Titles include: KL Gangster Underworld, Titles include: Upin & Ipin, Wheely, in the Moonlight, Jodi Akdin, One Fine John Wick, The Bodyguard: Iron Susah Sinyal, Oddbods, Pink Fong Day Protector, Train to Busan, Pengabdi Setan Copyright © 2019 iflix. All rights reserved. - RESTRICTED “I can’t do without my “I just want to relax. This is “There is just so much daily Dramas!” my ME time with my Prince happening at work, I need Charming.” something to take my mind off it. Laughter is the best medicine? Right on!” PERSONA PROFILE PERSONA PROFILE PERSONA PROFILE DRAMA ROMANCE COMEDY Copyright © 2019 iflix. All rights reserved. - RESTRICTED “I’m happy “I am the I don’t just follow when the kids saviour the the latest trend, I are happy.” world needs… live it! when I’m not busy with work.” PERSONA PROFILE PERSONA PROFILE PERSONA PROFILE FAMILY & KIDS ACTION, CRIME & KOREAN THRILLS Copyright © 2019 iflix. All rights reserved. - RESTRICTED THE COMBINATION OF 1ST PARTY DATA AND 3RD PARTY VERIFICATION FORMED EACH SEGMENT CONTENT MAPPING DATA ENRICHMENT 3RD PARTY VERIFICATION Our users watch histories were Each group was surveyed to Nielsen DAR audience analysis was analysed to identify patterns which extract unique audience insights to overlaid to verify age and gender enabled us to group content and further enrich our contextual for each contextual segment and match behaviours more efficiently segments with 1st party data provide targeting guidance Copyright © 2019 iflix. All rights reserved. – Confidential Copyright13 © 2019 iflix. All rights reserved. - RESTRICTED ~1k survey respondents per market and ~20k impressions for Nielsen tests. ACCESS ADVANCED TARGETING THROUGH DV360 To access full Google Powered targeting metrics, advertisers can buy our inventory via DV360. Simply select the required targeting and access unparalleled demographic data solutions to the same level as on YouTube. FULL SERVICE PROGRAMMATIC CAMPAIGN Full service delivery is possible through our own DV360 Publisher Trading Desk. Providing delivery of a targeted programmatic campaign including our contextual targeting segments & Google’s demographic data. OUR PERFORMANCE IS TRACKING MILES ABOVE BENCHMARKS We combine 1st party insights with 3rd party measurement to increase your campaigns performance and drive greater effectiveness. iflix premium video inventory performs 5.5x better 5.5x BETTER than any other online video in the region. Source: MOAT 98% 93% 88% 85% 71% MOAT SCORES VALID & VIEWABLE VIDEO PLAYED REACHED COMPLETION COMPLETION QUALITY MOAT VIDEO SCORE IN VIEW COMPARED TO +65% +54% +91% +422% +545% BENCHMARKS Copyright © 2019 iflix. All rights reserved. - RESTRICTED BUY Copyright © 2019 iflix. All rights reserved. - RESTRICTED VIDEO VIDEO ON DEMAND Pre, mid, and post roll video placements within 100% brand-safe Video On Demand content. Pre-roll: • 6" bumper = non-skippable • 15" non skippable • 30" skippable (skip after 5 seconds) Mid/Post Roll: • 15” or less = non-skippable • 30” = skippable after 5” • Long form = on request Benchmarks • Viewability = >97% SKIP AD Based• CTR on =15” >2% or less non-skippable durations • VTR = >90% Copyright © 2019 © iflix. 2019 All rights iflix. reserved. All - rightsRESTRICTED reserved. - RESTRICTED VIDEO VIDEO SPLASH AD Grab our users attention right from the moment they engage with our app through native vertical video. Native in design vertical video that appears on app launch screen. Video is 5s (no audio) and will auto-dismiss when video is finished. Skippable for users via tapping skip. Android mobile app only. Direct campaigns only. Programmatic coming soon. Copyright © 2019 iflix. All rights reserved. - RESTRICTED VIDEO PROGRAMMATIC ACCESSIBILITY All our premium video inventory is accessible via industry leading SSPs and DSPs including: Accessible via programmatic guaranteed, preferred and private auctions. Copyright © 2019 © iflix. 2019 All rights iflix. reserved. All - rightsRESTRICTED reserved. - RESTRICTED SPONSORSHIP SEASONAL CONTENT COLLECTION Make your brand part of the festivities with top performing cultural and seasonal content. Compact Banner Content Collection Landing Page Placements include collection compact banners, collection landing page, rich push notifications & eDM. Only available on direct campaigns. Only branding logo is allowed to be featured. Copyright © 2019 iflix. All rights reserved. - RESTRICTED SPONSORSHIP CONTEXTUAL CONTENT COLLECTION Align with content that aligns with your brand. Compact Banner Content Collection Landing Page Placements include collection compact banners, collection landing page, rich push notifications & eDM. Only available on direct campaigns. Only branding logo is allowed to be featured. Copyright © 2019 iflix. All rights reserved. - RESTRICTED SPONSORSHIP SPONSORSHIP OF PREMIUM IFLIX TITLES Align your brand with a Spotlight Sponsorship of the latest and most viewed movies & TV series on iflix. Homepage Banner Compact Banner Your brand will be editorially integrated into creative design banners within iflix. Placements include homepage banner and compact banner. Only available on direct campaigns. Only branding logo is allowed to be featured. Copyright © 2019 iflix. All rights reserved. - RESTRICTED SPONSORSHIP NATIVE COMPACT BANNER In prime position on the iflix homepage, boost your campaign message with a native placement that will direct users straight to your brand’s page. Editorially integrated native display banner on iflix homepage. External redirection to brand landing page. Guaranteed in first position. Only available on direct campaigns. Branding logo, CTA and product can be featured. Copyright © 2019 iflix. All rights reserved. - RESTRICTED OUTSTREAM DISPLAY HOMEPAGE NATIVE MREC Complement your brands video campaign with companion native display to drive greater performance. Native in design outstream display that appears within
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