Brand Solutions and Programmatic Media Kit 2020 the Future of Tv Is Here

BRAND SOLUTIONS AND PROGRAMMATIC MEDIA KIT 2020 THE FUTURE OF TV IS HERE.

01 Context Matters 02 Audience Snapshot 03 On Demand 04 Brand Solutions THE FUTURE OF TV IS HERE

Contextual Targeting - With access to full suite of Available to buy direct because context matters iﬂix and Google data or programmatically

Exceptional performance Audience veriﬁed by Providing a brand safe & compared to the industry Nielsen premium environment

“It is more about the impact on the brand, if that costs me some money to ensure my brand is seen in the right space I need to do that. It is not about money on the dollar, it’s about what we are doing towards building a better brand. At the end of the day I am buying advertising to build my brand, that is the cost”.

Roshni Chatterjee, Kraft Heinz APAC Head of Marketing and Innovations (on impact of context on the brand)

In a time of advertising Digital ecosystems avoidance, the right Context aﬀects all have become Ads on lean in advertising message brand impact factors high-noise content instigate in the right context - Recall, Recognition environments - the emotions better than can contribute and Purchase negative eﬀects of distract me content towards creating a Intent. clutter are pervasive. positive brand experience.

iﬂix is the largest premium OTT platform in SEA 19M 13 50K+ MONTHLY ACTIVE USERS AVAILABLE MARKETS HOURS OF CONTENT

Millennials dominate our audience breakdown 90% 56% 44% Aged 18-44

Source: iﬂix user survey 2018

Tablets Desktop Connected Device 5% 3% 2%

Mobile

USERS CONSUME MORE THAN 2+ HOURS OF CONTENT ALL DAY, EVERY DAY

Source: iﬂix internal data - June 2019

TARGET & TRACK BUY CUSTOMISE We combine 1st party insights with 3rd party Direct, Programmatic and Sponsorship solutions Connect with our audience through original measurement to increase performance and available across a diverse and targeted range of content integration, bespoke content solutions, drive campaign eﬀectiveness. premium, brand-safe VOD content. live events and direct consumer engagement.

Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED TARGET & TRACK UNLOCK DEEP CONTEXTUAL TARGETING VIA OUR PERSONA’S Deliver your brand message through deep contextual audience segments, crafted by unearthing unique audience insights through extensive data analysis & veriﬁcation, visualised into individual persona’s.

Predeﬁned audience segments available direct or via programmatic guaranteed deals only.

DRAMA KOREAN COMEDY

Female skewed audience Even demographic split Even demographic split Titles include: Nur 1 & 2, Something in Titles include: Sky Castle, What's Wrong Titles include: Hoy! Bibig Mo, Whose Between, Dancing In The Rain, With Secretary Kim, Good Doctor, line is it anyway, American Beach Anuraag, Ada Sinta Di SMA Goblin, Strong Woman Do Bong Soon House, Kawin Kontrak, My First Love

ACTION, CRIME ROMANCE FAMILY & KIDS & THRILLS Female skewed audience Male skewed audience Families with children Titles include: Magic Hour 1 & 2, Love Titles include: KL Gangster Underworld, Titles include: Upin & Ipin, Wheely, in the Moonlight, Jodi Akdin, One Fine John Wick, The Bodyguard: Iron Susah Sinyal, Oddbods, Pink Fong Day Protector, Train to Busan, Pengabdi Setan

Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED “I can’t do without my “I just want to relax. This is “There is just so much daily Dramas!” my ME time with my Prince happening at work, I need Charming.” something to take my mind oﬀ it. Laughter is the best medicine? Right on!”

PERSONA PROFILE PERSONA PROFILE PERSONA PROFILE

DRAMA ROMANCE COMEDY

Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED “I’m happy “I am the I don’t just follow when the kids saviour the the latest trend, I are happy.” world needs… live it! when I’m not busy with work.”

PERSONA PROFILE PERSONA PROFILE PERSONA PROFILE FAMILY & KIDS ACTION, CRIME & KOREAN THRILLS

CONTENT MAPPING DATA ENRICHMENT 3RD PARTY VERIFICATION Our users watch histories were Each group was surveyed to Nielsen DAR audience analysis was analysed to identify patterns which extract unique audience insights to overlaid to verify age and gender enabled us to group content and further enrich our contextual for each contextual segment and match behaviours more eﬃciently segments with 1st party data provide targeting guidance

Copyright © 2019 iflix. All rights reserved. – Confidential Copyright13 © 2019 iﬂix. All rights reserved. - RESTRICTED ~1k survey respondents per market and ~20k impressions for Nielsen tests. ACCESS ADVANCED TARGETING THROUGH DV360 To access full Google Powered targeting metrics, advertisers can buy our inventory via DV360. Simply select the required targeting and access unparalleled demographic data solutions to the same level as on YouTube. FULL SERVICE PROGRAMMATIC CAMPAIGN

Full service delivery is possible through our own DV360 Publisher Trading Desk.

Providing delivery of a targeted programmatic campaign including our contextual targeting segments & Google’s demographic data. OUR PERFORMANCE IS TRACKING MILES ABOVE BENCHMARKS We combine 1st party insights with 3rd party measurement to increase your campaigns performance and drive greater eﬀectiveness.

iﬂix premium video inventory performs 5.5x better 5.5x BETTER than any other online video in the region. Source: MOAT

98% 93% 88% 85% 71%

MOAT SCORES VALID & VIEWABLE VIDEO PLAYED REACHED COMPLETION COMPLETION QUALITY MOAT VIDEO SCORE IN VIEW

COMPARED TO +65% +54% +91% +422% +545% BENCHMARKS

Pre-roll: • 6" bumper = non-skippable • 15" non skippable • 30" skippable (skip after 5 seconds)

Mid/Post Roll: • 15” or less = non-skippable • 30” = skippable after 5” • Long form = on request

Benchmarks

• Viewability = >97% SKIP AD Based• CTR on =15” >2% or less non-skippable durations • VTR = >90%

Copyright © 2019 © iﬂix. 2019 All rights iﬂix. reserved. All - rightsRESTRICTED reserved. - RESTRICTED VIDEO VIDEO SPLASH AD Grab our users attention right from the moment they engage with our app through native vertical video.

Native in design vertical video that appears on app launch screen.

Video is 5s (no audio) and will auto-dismiss when video is ﬁnished.

Skippable for users via tapping skip.

Android mobile app only. Direct campaigns only. Programmatic coming soon.

Accessible via programmatic guaranteed, preferred and private auctions.

Copyright © 2019 © iﬂix. 2019 All rights iﬂix. reserved. All - rightsRESTRICTED reserved. - RESTRICTED SPONSORSHIP SEASONAL CONTENT COLLECTION Make your brand part of the festivities with top performing cultural and seasonal content.

Compact Banner Content Collection Landing Page

Placements include collection compact banners, collection landing page, rich push notiﬁcations & eDM.

Only available on direct campaigns.

Only branding logo is allowed to be featured.

Compact Banner Content Collection Landing Page

Placements include collection compact banners, collection landing page, rich push notiﬁcations & eDM.

Only available on direct campaigns.

Only branding logo is allowed to be featured.

Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED SPONSORSHIP SPONSORSHIP OF PREMIUM IFLIX TITLES Align your brand with a Spotlight Sponsorship of the latest and most viewed movies & TV series on iﬂix.

Homepage Banner Compact Banner

Your brand will be editorially integrated into creative design banners within iﬂix.

Placements include homepage banner and compact banner.

Only available on direct campaigns.

Only branding logo is allowed to be featured.

Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED SPONSORSHIP NATIVE COMPACT BANNER In prime position on the iﬂix homepage, boost your campaign message with a native placement that will direct users straight to your brand’s page.

Editorially integrated native display banner on iﬂix homepage.

External redirection to brand landing page.

Guaranteed in ﬁrst position.

Only available on direct campaigns.

Branding logo, CTA and product can be featured.

Native in design outstream display that appears within app homepage.

Android mobile app only.

Direct & programmatic campaigns.

x Native display designed in partnership with iﬂix creative production team.

High viewability & brand awareness.

External redirection to browser via Mobile, Desktop, Tablet.

Copyright © 2019 © iﬂix. 2019 All rights iﬂix. reserved. All - rightsRESTRICTED reserved. - RESTRICTED INSTREAM DISPLAY OVERLAY LEADERBOARD Share your brand’s message directly with users seamlessly from within their viewing experience.

Viewable on screen for 10” with option for viewer to dismiss ad unit.

High viewability & brand awareness.

External redirection on Mobile, Tablet & Desktop. Not available x on CTV devices.

iﬂix originals: Snackable vignettes: Bespoke Content:

Bring your brand to life in premium iflix Originals Let us build impactful short form content as a Short or long form content created with with product placement and/or built in brand spin off to iflix originals, aligned with your your brand message and products at the awareness integrated into the storyline. brand message. heart of the content.

MAGIC HOUR 2 HOT ONES MALAYSIA ANTI GALAU GALAU CLUB

Client: XL Client: Lingham’s Client: Levite

THE CHALLENGE THE SOLUTION

To cut through a cluttered We created a SF series with GenZ & Millennials, RTD market and make centered around friends and their hilarious antics. Levite top-of-mind amongst GenZ & Millennials through bespoke branded content. 5 episodes, 6-8 mins each

THE INSIGHTS 15s & 30s trailers 1. Most people consume RTD beverages when they’re ran on iﬂix & social media.

socialising with friends. 15s teasers 2. GenZ & Millennial’s make up 90% of iﬂix ran during end credits of each episode. Indonesia’s audience and they enjoy watching short form (SF) comedies on iﬂix. BRANDED CONTENT CASE STUDY: LEVITE

Our execution strategy involved running placements on iﬂix & social media to drive views. Teaser trailers at the end of each episode extended continuity of the series.

BRAND FEEDBACK PROMOTED VIA • Live for 6 days on Indonesian homepage EDITORIAL • Banners reached 2.76 million unique users BANNERS • Total banner impressions topped 15.4 million “We loved running this production with you, your production quality is super awesome!! And the story fits

• 3 posts reached 71k Instagram followers, up to our brand objectives.” AMPLIFIED VIA to 6% engagement rate. Levite Brand Manager, Indonesia SOCIAL MEDIA • 4 posts reached 15k Facebook & Twitter followers, up to 1.5% engagement rate.

DELIVERED VALUE

• LONGEVITY 1 million minutes, > 200k unique viewers. Value VIA SERIES • 14th most watched series during week of 2.2 x ROI VIEWERSHIP release (AGGC 2.04% SOA, The Flash 3.5% SOA, iﬂix original Magic Hour S2 3.1% SOA)

SOA = Share of audience SPONSORSHIP SOCIAL POSTS Connect with our audience through our social accounts and deep link your brands pages.

facebook: 6M+ followers Instagram: 400K+ followers

Placements can include Facebook or Instagram static or video posts.

Requires approval from local marketing teams.

Only available on direct campaigns. SPONSORSHIP DIRECT MESSAGING Extend your sponsorship of fan favourite shows via specially crafted Rich Notiﬁcations.

RICH NOTIFICATION

*Content-led push notiﬁcations will feature brand logo.

Copyright © 2019 iﬂix. All rights reserved. - RESTRICTED EXTRAS From sports matches and concerts to E-Sports and award shows, your brand will be seamlessly integrated across various online & oﬄine platforms.

ON-GROUND ACTIVATIONS TALENT ALIGNMENT CROSS MARKETING EXTENSION Meet the iﬂix audience with Tap into the fanbase of the region's Complete your campaign by leveraging on ground events. hottest talent and celebrities to iﬂix and our content across various create exclusive content with cross marketing extension cut-through. opportunities.

Copyright © 2019 © iﬂix. 2019 All rights iﬂix. reserved. All - rightsRESTRICTED reserved. - RESTRICTED SPONSORSHIP ON GROUND ACTIVATION Meet the real fans as they engage with their favourite content directly at an on ground event.

EXAMPLE: FINALE VIEWING PARTY To celebrate the launch/ﬁnale of a sporting event or TV series, iﬂix can create a fun, branded atmosphere for fans to experience the thrill of watching their team competing for the trophy or lining up for a chance to meet their on screen crushes at a photocall.

Brands can engage with viewing party attendees through product sampling, brand photo’s booths, content creation, competitions, talent

meet & greet’s etc.

35 Concept only. Pending final approval. SPONSORSHIP COMPETITION Leverage iﬂix content to oﬀer a money can’t buy prize.

EXAMPLE: COMPETITION TO WIN VIP TICKETS

For a sporting grand ﬁnal, brands can activate a competition for entrants to win a VIP fan experience at the ﬁnale where the winner and friends will be able to watch the match from the best seats in the house.

Additional content can be created at event for sharing on the brands social accounts. Entries can be directly linked to product purchase or

brand engagement.

36 Concept only. Pending final approval. AD SPECS 1/3 AD PRODUCT SPECS

VIDEO ON DEMAND

SPECS PRE-ROLL MID-ROLL & POST-ROLL

Pre-roll Mid-roll & Post-roll PLACEMENTS Free & VIP bundle users No podding. Free & VIP bundle users Podding enabled Single ad only. Up to 2 x ad's, max pod duration of 30" combined

15" non skippable 6" 30" skippable (skip after 5 seconds) DURATION No skip functionality Maximum frequency cap 3 x per hour Maximum frequency cap 3 x per hour Longer form or irregular durations available upon request

LANDING PAGE External click through to brand page via "Learn More".

All targeting is by request only and must meet minimum inventory standards. Content duration: snacks, short form, TV series, Movies Location: country iﬂix user Language TARGETING Demographic: age & gender skewed contextual audience segments Timing: day of week / time of day Content: genre / series or movie / speciﬁc season or episode / rating (PG etc.) Platform: mobile app / mobile web / desktop / tablet / CTV Content collection hub: Example Mothers Day Movies Other: ios or android and/or Telco partner

PLATFORM Mobile App, Mobile Web, Tablet, CTV, Desktop (pre-roll only)

VIDEO ON DEMAND

SPECS PRE-ROLL MID-ROLL & POST-ROLL

VAST: 2 / 3 / 4 accepted VPAID: not accepted CREATIVE ASSETS Refer to video format delivery. REQUIRED "1st party hosting: 640x480v

CREATIVE Upon request for additional fee. PRODUCTION

Click & Impressions = Google Ad Manager & Sizmek MEASUREMENT Viewability = MOAT (upon request) & IAS tags accepted & TRACKING On Target Audience = Nielsen DAR (upon request)

GENERAL ROS: Video ad's subject to local country advertising standards. RESTRICTIONS Kids: Video ad's subject to local country advertising standards and internal iﬂix approval. No alcohol, tobacco, gambling. Other categories may also be restricted.

VIDEO ON DEMAND PRE-ROLL MID-ROLL & POST-ROLL

SPECS H264, MP4

RESOLUTION & FRAME HD: 1280 x 720 SIZE 2MB per sec

Native aspect ratio 16:9 ASPECT RATIO No letterbox or pillarbos frame blacking, full frame required

Constant frame rate:

FRAME RATE 23.98 fps 29.97 fps 24 fps 50 fps 25 fps 60 fps

AUDIO FORMAT Stereo : All additional audio ﬁles supplied should be conformed and synced to video.

AUDIO LIMIT / LOUDNESS Audio limit to -12db audio loudness 23LUSF SPECIFICATION

SAMPLE RATE 48 KHz

BIT DEPTH 24 bit or 16 bit (No ﬂoating point bit depth)

SPONSORSHIP

SEASONAL CONTENT CONTEXTUAL SPECS PREMIUM TITLES NATIVE COMPACT BANNER COLLECTION CONTENT COLLECTION

Homepage banner Content collection landing page (Mobile, Tablet, Desktop) (All platforms. Requires editorial approval) PLACEMENTS Compact Banner (Mobile only.) Compact Banner (Mobile only) Optional homepage banner (All platforms. Requires editorial approval) Compact Banner (Mobile only)

LANDING PAGE Internal click through to content collection. Internal click through to title. External click through to brand page.

From 1-14 days. Recommend 5-7 days. From 1-14 days. Recommend on/oﬀ timing. From 1-14 days. Recommend 3-7 days.

From 1-14 days. Recommend 5-7 days. Maximum 14 days continuous editorial promotion Maximum 14 days continuous editorial promotion Maximum 14 days continuous promotion. or on/oﬀ across campaign period for max 28 days. or on/oﬀ across campaign period for max 28 days. TIMING Maximum 14 days continuous editorial promotion

or on/off across campaign period for max 28 days. Long term seasonal events subject to different Long term programs/events subject to different Maximum 14 days continuous editorial promotion timing restrictions. Requires editorial approval. timing restrictions. Requires editorial approval. or on/off across campaign period for max 28 days.

Country speciﬁc TARGETING All users

Varies per placement. Does include: Varies per placement. Does include: PLATFORM Mobile App, Mobile Web, Tablet, Desktop Mobile App, Mobile Web, Tablet, Desktop, CTV Mobile App, Mobile Web

SPONSORSHIP

SEASONAL CONTEXTUAL SPECS PREMIUM TITLES NATIVE COMPACT BANNER CONTENT COLLECTION CONTENT COLLECTION

CREATIVE ASSETS Brand logo with transparent background Must be .ai or .psd format REQUIRED Copy to be max 45 characters.

iﬂix will manage production CREATIVE up to 3 business days to produce PRODUCTION up to 2 x edits for each design Creative refresh every 7 days handed by iﬂix

MEASUREMENT Impressions per day. & TRACKING 1st party tracking only.

Theme, homepage banner and ﬁnal creative require editorial approval. Native design pending editorial approval. GENERAL Must comply with local advertising restrictions. Must comply with local advertising restrictions. RESTRICTIONS Only available on direct campaigns. Only available on direct campaigns.

DIRECT MESSAGING

SPECS RICH NOTIFICATION

PLACEMENT Rich Notiﬁcation (Mobile only)

LANDING PAGE Internal click through to content on iﬂix.

TIMING Time of day for publishing is TBC.

Country speciﬁc. TARGETING Sent to users who've engaged with similar content.

PLATFORM Mobile App

CREATIVE ASSETS Brand logo with transparent background. Must be .ai or .psd format. REQUIRED Copy managed by iﬂix.

CREATIVE iﬂix will manage production, up to 3 business days to produce, up to 2 x edits for each design. PRODUCTION

MEASUREMENT Total number of users in distribution pool. & TRACKING Open rate & click through rate 1st party tracking only

RN design & copy pending editorial approval. GENERAL Must comply with local advertising restrictions. RESTRICTIONS Only available on direct campaigns.

SOCIAL MEDIA SPONSORSHIP

SPECS DETAILS

Facebook PLACEMENT Instagram Twitter

Format posts could be: -1 Video (eg: Branding on Trailer) FORMATS -1 Static (eg: Branding on Image only Post/Album/Carousel -1 Engagement (eg: Branding on Post/Activity)

Country speciﬁc TARGETING All users Additional targeting possible with boosting of post.

CREATIVE ASSETS Brand logo in Visual Caption Copy to tag Brand REQUIRED Caption Copy to tag # Brand

CREATIVE iﬂix will manage production Will send to client for approval 3 business days before live PRODUCTION Client must approve / send feedback on day 1 on receiving

INSTREAM DISPLAY

SPECS NATIVE PAUSE LEADERBOARD OVERLAY

Appears on pause screen during video play. Appears on bottom half of screen during video play. PLACEMENTS Shown to Free & VIP bundle users Shown to Free & VIP bundle users Native in design. Brand focused asset.

Visible while video is paused. Visible for maximum 10". DURATION Ad can be closed to return to pause screen or closed to continue playing. Ad can be closed anytime by user but will automatically close after 10". Maximum frequency cap 3 x per hour Maximum frequency cap 3 x per hour

LANDING PAGE External click through to brand page. (Mobile & Desktop only).

All targeting is by request only and must meet minimum inventory standards. Content duration: snacks, short form, TV series, Movies Location: country iﬂix user language Demographic: age & gender skewed contextual audience segments TARGETING Timing: day of week / time of day (Drama / Korean / Comedy / Romance / Action, Crime & Thrills / Family & Kids) *coming soon* Platform: mobile app / mobile web / desktop / tablet / CTV Content: genre / series or movie / speciﬁc season or episode Other: ios or android and/or Telco Channel hub: Example Mothers Day Movies

PLATFORM Android Mobile App, Mobile Web, Android Tablet, Android Mobile App, Mobile Web, Android Tablet, Desktop Web, Android TV (from August) Desktop Web, Android TV (from August)

INSTREAM DISPLAY

SPECS NATIVE PAUSE LEADERBOARD OVERLAY

Mobile & TV: 300x250px (max file size 150KB) Mobile & TV: 300x50px (max file size 50KB) Mobile & TV: 300x50px (max file size 50KB) CREATIVE ASSETS Desktop: 300x250px (max file size 150KB) Desktop: 728x90px (max file size 200KB) Desktop: 728x90px (max file size 200KB) .PNG, .JPG REQUIRED .PNG, .JPG MRAID not accepted. DCM tags accepted. MRAID not accepted. DCM tags accepted. No sound No sound

CREATIVE iﬂix will manage basic production. Up to 3 business days to produce. Upon request for additional fee. PRODUCTION Up to 2 x edits for each design.

Click & Impressions = Google Ad Manager MEASUREMENT Viewability = MOAT & TRACKING On Target Audience = Nielsen DAR Testing: IAS, Sizmek.

ROS: Instream Display subject to local country advertising standards. GENERAL Kids: Instream Display ad's subject to local country advertising standards and internal iﬂix approval. No alcohol, tobacco, gambling. Other categories may also be RESTRICTIONS restricted.

OUTSTREAM DISPLAY SPLASH AD

SPECS HOMEPAGE NATIVE VIDEO SPLASH

Appears on homepage Appears on app launch screen PLACEMENTS Shown to Free & VIP bundle users Shown to Free & VIP bundle users Native in design Native in design

Visible on 2nd screen while user browsing our homepage with once scrolling down Visible while app is launching DURATION Ad can't be closed unless users become VIP users Ad will auto-dismiss while playing is ﬁnished, & it's skippable for users via tapping skip No frequency cap Frequency capped at once per hour

LANDING PAGE External click through to brand landing page. (Mobile only) External click through to brand landing page. (Mobile only)

All targeting is by request only and must meet minimum inventory standards. Location: country Demographic: age & gender skewed contextual audience segments All targeting is by request only and must meet minimum inventory standards. (Drama / Korean / Comedy / Romance / Action, Crime & Thrills / Family & Kids) *coming soon* Location: country Content: genre / series or movie / specific season or episode (rating i.g. PG coming soon) iflix user language TARGETING Channel hub: Example Mothers Day Movies *coming soon* Timing: day of week / time of day Content duration: snacks, short form, TV series, Movies Platform: Android mobile app iflix user language Timing: day of week / time of day Platform: Android mobile app

PLATFORM Android Mobile App Android Mobile App (from April 2020)

OUTSTREAM DISPLAY SPLASH AD

SPECS HOMEPAGE NATIVE VIDEO SPLASH

Mobile & TV: 300x250px (max file size 200KB) No VAST; NO VPAID CREATIVE ASSETS "Tablet/TV/Desktop: 728x90px (max file size 200KB)" "1st party hosting: 9:16 720p; 2mb per sec MP4 file format" .PNG, .JPG, .GIF H264 REQUIRED MRAID not accepted. DCM tags *coming soon* 32 MB max file size No sound No sound

CREATIVE Upon request for additional fee. Upon request for additional fee. PRODUCTION

Click & Impressions = Google Ad Manager MEASUREMENT Viewability = MOAT (*coming soon*) & TRACKING On Target Audience = Nielsen DAR (*coming soon*) Testing: Sizmek.

GENERAL ROS: Instream Display subject to local country advertising standards. RESTRICTIONS Kids: Instream Display ad's subject to local country advertising standards and internal iﬂix approval. No alcohol, tobacco, gambling. Other categories may also be restricted.