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Accessing Subscription Video on Demand Accessing subscription video on demand: A study of disability and streaming television in Australia Accessing subscription video on demand: A study of disability and streaming television in Australia Katie Ellis, Mike Kent, Kathryn Locke and Melissa Merchant August 2016 Accessing subscription video on demand: A study of disability and streaming television in Australia Authored by Katie Ellis, Mike Kent, Kathryn Locke and Melissa Merchant Published in 2016 The operation of the Australian Communications Consumer Action Network is made possible by funding provided by the Commonwealth of Australia under section 593 of the Telecommunications Act 1997. This funding is recovered from charges on telecommunications carriers. Curtin University Website: www.curtin.edu.au Email: [email protected] Australian Communications Consumer Action Network Website: www.accan.org.au Email: [email protected] Telephone: 02 9288 4000 If you are deaf, or have a hearing or speech impairment, contact us through the National Relay Service: www.relayservice.gov.au ISBN: 978-1-921974-42-7 Cover image: Design by Richard Van Der Male with images from Shutterstock This work is copyright, licensed under the Creative Commons Attribution 4.0 International Licence. You are free to cite, copy, communicate and adapt this work, so long as you attribute the authors and “Curtin University, supported by a grant from the Australian Communications Consumer Action Network”. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ This work can be cited as: Ellis, K., Kent, M., Locke, K. & Merchant, M. 2016, Accessing subscription video on demand: A study of disability and streaming television in Australia, Australian Communications Consumer Action Network, Sydney. Table of contents List of figures .......................................................................................................................................... iii List of tables ........................................................................................................................................... iv Abbreviations .......................................................................................................................................... v Acknowledgements ................................................................................................................................ vi Executive summary ................................................................................................................................. 1 Recommendations .............................................................................................................................. 2 Recommendation to government................................................................................................... 2 Recommendation to VOD service providers ................................................................................... 3 Recommendation to advocates and consumer groups of PWD ..................................................... 3 Introduction ............................................................................................................................................ 4 Background and historical context ..................................................................................................... 4 Video on demand: its benefits for people with disability ................................................................... 6 Television accessibility .................................................................................................................... 7 Internet accessibility ....................................................................................................................... 8 Australian subscription video on demand accessibility .................................................................. 9 Literature review ................................................................................................................................... 10 Methodology ......................................................................................................................................... 14 Results ................................................................................................................................................... 16 Part 1: Australian subscription video on demand............................................................................. 16 Service providers: features and accessibility policies ................................................................... 16 Stan ........................................................................................................................................... 16 Netflix Australia ......................................................................................................................... 18 Presto Entertainment ................................................................................................................ 20 Quickflix ..................................................................................................................................... 20 Foxtel Play ................................................................................................................................. 21 Content analysis on social media: Whirlpool thread .................................................................... 22 Hardware: accessibility of devices ................................................................................................ 23 Part 2: Legislation and policies affecting television and video on demand ...................................... 24 Australian legislation ..................................................................................................................... 24 Broadcast television .................................................................................................................. 24 VOD ........................................................................................................................................... 26 Relevant international legislation ................................................................................................. 27 ACCAN GRANTS SCHEME i The USA ..................................................................................................................................... 28 The UK ....................................................................................................................................... 30 Content analysis of accessibility policies on selected international VODs ............................... 30 Part 3: Survey and interviews: Findings and discussion ................................................................... 34 Summary of respondents’ views on video on demand services ................................................... 34 Demographics ........................................................................................................................... 35 Barriers to accessibility ............................................................................................................. 36 Choice of provider ..................................................................................................................... 37 Preferred hardware................................................................................................................... 38 Use of assistive technologies and aids ...................................................................................... 39 Availability of assistive technologies and aids .......................................................................... 41 Assistance with set-up .............................................................................................................. 43 Key issues regarding accessibility ............................................................................................. 46 The future ..................................................................................................................................... 49 Conclusions and recommendations ...................................................................................................... 51 Recommendation to government..................................................................................................... 52 Recommendation to the video on demand service providers ......................................................... 52 Recommendation to advocates and consumer groups of people with disabilities .......................... 52 Authors .................................................................................................................................................. 53 Katie Ellis ........................................................................................................................................... 53 Mike Kent .......................................................................................................................................... 53 Kathryn Locke .................................................................................................................................... 53 Melissa Merchant ............................................................................................................................. 53 References ............................................................................................................................................ 54 Appendix:
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