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March/April 2019

BRING PEOPLE THE CONTENT THEY LOVE

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p09 Rai DTVE MarApr18.indd 1 22/02/2018 13:29 Digital TV Europe March/April 2019 Contents

10. User experienced

Universal discovery has long been an industry goal, but will the scale and complexity of content always keep a global solution out of reach? Adrian Pennington reports.

18. Stealing the stream

Streaming has changed the nature and extent of the revenue threat to service providers posed by pirates. Stuart Thomson looks at the state of play. 18

28. Lines of sight 28

Broadcasters are looking to new hybrid delivery technologies to ensure that their services stay relevant in the digital age. Anna Tobin reports on the latest developments.

32. Bolt from the Blu

Dogan Yalcindag, the founder and CEO of Turkish VOD platform BluTV, discusses the company’s growth, international expansion plans and its original content strategy. 32

34 ANGA COM 2019: the preview

Peter Charissé, managing director of ANGA COM, talks to Digital TV Europe about the key themes of this year’s event and the central issues facing the industry.

Regulars

2 This month 4 digest 40 Technology 43 People 44 Final analysis

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p01 Contents DTVE MarApr19v2st.indd 1 25/03/2019 15:06 This month > Editor’s note Digital TV Europe March/April 2019

Issue no 344 Age of disruption Published By: Tech Maple House OTT TV revolution continues, and its impact is being felt 149 Tottenham Court Road across all elements of TV, from content creation to the screen London W1T 7AD The on which that content is viewed. Tel: +44 (0) 20 7017 5000 In this issue of Digital TV Europe, we look at three different topics that Fax: +44 (0) 20 7017 4953 underscore the huge changes in TV production, distribution and con- Website: www.digitaltveurope. sumption that are underway. First, we look at the changing nature of the TV user experience. OTT Editor Stuart Thomson services such as Netflix have helped transform the expectations of a mass Tel: +44 (0) 20 7017 5314 of users about how TV services should look and feel and how best to Email: [email protected] search for and consume content. mainstream TV operators are in- creasingly under pressure from their users to provide universal search and discovery – tools that span not only the walled garden of the pay TV provider’s own services but a broad and Contributing Editor Andy McDonald ever-expanding range of third-party offerings too. We look at some of the technology challenges Tel: +44 (0) 20 7017 5293 involved in providing universal discovery and some of the tools being made available that can Email: [email protected] help it along. The growth in popularity of OTT streaming services reflects the wide availability of high-band- width broadband and the plummeting price of the technology required to get OTT video ser- Contributors vices up and running. Those developments have benefited not only legitimate rights-holders Kate Bulkley, Kaltrina Bylykbashi, Andy Fry, seeking to deliver services to consumers but those in the business of content theft too. Stream- Adrian Pennington, Adam Thomas, ing piracy has exploded over the last couple of years, with many services having a highly pro- Anna Tobin fessional sheen. Also in this issue of Digital TV Europe we look at the extent of the threat to revenue of legiti- Correspondents mate providers and assess some of the strategies being adopted to combat that threat. France: Julien Alliot; : Dieter Growth in popularity of streaming services and on-demand consumption has also prompted Brockmeyer; Italy: Branislav Pekic linear broadcasters to develop their own online portals and to find ways to fruitfully combine linear and non-linear in a single unified platform. Hence the adoption of standards-based ways to delivering services such as HbbTV, the rationale of which is to future-proof broadcast. Commercial Director Patricia Arescy In this issue, we look at recent developments in hybrid delivery including the DVB- initiative Tel: +44 (0) 20 7017 5320 and HbbTV OpApp, a new effort to enable service providers to deliver ‘TV as an app’ services. Email: [email protected] Within the streaming world, the subscription video-on-demand model has emerged as the most popular and potentially lucrative way of monetising content to date. In addition to the established SVOD giants, numerous regional and niche operators have launched their own of- Art Director Matthew Humberstone ferings, with varying degrees of success. Also in this issue, we interview the founder of Turkish OTT TV platform BluTV , who discusses his company’s model, expansion plans and original Marketing Executive Abigail Dede content strategy. Elsewhere, we look forward to the ANGA COM trade show in in June and, as al- Printing Walstead Grange, Cornwall ways, provide a digest of the latest industry news and technology developments. l

To subscribe to this magazine or our daily email newsletter please visit digitaltveurope.net/registerhere

© 2019 Informa UK Ltd All rights reserved Stuart Thomson, Editor Reproduction without permission is prohibited [email protected]

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p02 Ed Note DTVE MarApr19v3st.indd 2 25/03/2019 15:07 VideoTech INNOVATION AWARDS 2019 Celebrating innovation in video services and technology VideoTech INNOVATION AWARDS 2019 3 December 2019, London

The VideoTech Innovation Awards from Digital TV Europe and sister publication TBI – Business International celebrate innovation in video services a nd the technologies that enable them. The awards honour the achievements of companies and individuals that bring video content to people worldwide.

The shortlist will be announced in September and the winners revealed at the gala dinner in London on 3 December.

Key dates Entry submission deadline: 14 August Shortlist announced: 6 September Gala dinner: 3 December

For further information on entering and for sponsorship opportunities, contact Patricia Arescy Tel: +44 (0)20 7017 5320 • Email: [email protected]

www.videotechinnovationawards.com

pXX VIA19 ad A4.indd 1 28/02/2019 12:52 News > digest Digital TV Europe March/April 2019 News digest > 4 Disney finalises 21st Century Fox merger > 5 DAZN to launch > 6 Canal+ launches new streaming service > 8 RTL sets ambitious SVOD target

Disney finalises 21st Century Fox merger

By Stuart Thomson > channels as a condition for reg- streaming service Disney+ later ulatory approval of the deal. this year, part of Iger’s strategy Disney has completed its The media giant is also ac- of reorienting the company with US$71 billion ( 62 billion) quiring US$19.8 billion of cash a set of direct-to-consumer ser- acquisition of the bulk of and assuming approximately vices that also includes ESPN+ 21st Century Fox, paving the US$19.2 billion of Fox debt as and , in which Disney will way to create what Disney part of the agreement. now have majority control. chairman and CEO Bob Iger 21st Century Fox has mean- While Disney+ will be tar- described as “the preeminent while also completed the spin- geted specifically at a family global entertainment company, off of the principally linear audience, Hulu will continue to well positioned to lead in broadcast assets that will com- can party Congressman and for- offer a more adult-focused line- an incredibly dynamic and prise the new , mer House of Representatives up of content including series transformative era.” including Fox News Channel, speaker Paul Ryan to its board, produced by Fox FX and Fox Disney is acquiring 21st Fox Business Network, Fox working alongside Rupert and Searchlight. Century Fox’s film production Company, Fox Lachlan Murdoch and Jacques Disney will now be under businesses Twentieth Century Sports, Fox Television Stations Nasser. pressure to realise cost savings Fox, Fox Searchlight Pictures, Group, and sports cable net- “We are thrilled to welcome from the merger, with a signif- Fox 2000 Pictures, Fox Family works FS1, FS2, Fox Deportes our new colleagues to the Fox icant number of redundancies and Fox Animation; Fox’s tele- and Big Ten Network. board. We look forward to work- expected in the combined com- vision units Twentieth Century For its part, Fox has named a ing with and being guided by pany’s US workforce. Fox Television, FX Productions raft of new directors as it begins them as we begin a new chapter, In addition to the elevated cost and Fox21; pay TV network FX life as a standalone company. steadfastly committed to provid- of financing a deal that came Networks; National Geographic Fox has named Anne Dias, ing the best in news, sports and about after a ferocious bidding Partners; founder of investment fund entertainment programming,” war with , Disney also International; pay TV outfit Aragon Global Holdings, cur- said Lachlan Murdoch of the now has to absorb the cost of in- ; and Fox’s interests rent Formula 1 chief and long- new board members. vesting in its new platforms, in- in Hulu, Tata and Endemol term Murdoch associate Chase The merger between Dis- cluding foregoing US$150 mil- Shine Group. Carey, former chief ney and Fox’s entertainment lion this year from its decision Disney will divest 21st Cen- and current media investor Ro- business comes ahead of Dis- to retain rights to content rather tury Fox’s regional US sports land Hernandez and Republi- ney’s planned launch of its new than license them to Netflix.

the idea of a global agreement IPTV > Free milestone functionalities, despite the high France covering the distribution of its - Free has passed the 100,000 overall price. Free launched the box to-air channels for remuneration in subscriber milestone for its recently in December at a premium price of IPTV > Altice-Free mediation the same way that the service pro- launched high-end Delta 49.99 a month, with a cheaper Altice France has accepted media- vider had concluded agreements box. The company said signing up device, the Freebox One, launched tion from media regulator the CSA with commercial broadcasters TF1 new customers in such numbers for at the same time. The launch met in its dispute with service provider and M6. It said that as a result it the device represented a consid- with considerable scepticism in a Free over carriage terms for its TV would accept the CSA’s proposal of erable success in a market where market characterised by intense channels, ending for now the threat mediation in the dispute. The move the average entry price for devices price competition. Freebox Delta that they could be removed from followed a threatened withdrawal of began at less than 10 a month. provides access to Netflix’s basic the Freebox service. Altice said in channels BFMTV, RMC Découverte, It said that the Freebox Delta offering as part of the subscription a tweet that it had noted that Free RMC Story, BFM Business and provided value because it combined – a first for Free, which had resisted was no longer rejecting in principle associated services. a large number of services and integration with Netflix to date.

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p04,06,08 DTVE News Digest MarApr19v4st.indd 4 22/03/2019 21:05 Digital TV Europe News > digest March/April 2019

in Germany, where and contract services now account for Germany operate non-overlap- 84.3% of all services. The total Events ping coaxial cable networks; and the number of pay TV contract custom- CAB > EC to warn Vodafone , where Vodafone is ers increased by 156,000 year-on- NAB Show 2019 The EC is about to issue a warning mainly active as a mobile operator year to exceed five million by the Date: 8 - 11 April to Vodafone about potentially an- and Liberty in fixed telecoms. end of December, boosted by sales Venue: Las Vegas Convention ti-competitive effects of its acquisi- of basic packages as well as added Center, Las Vegas, Nevada, US tion of Liberty Global’s German and value services such as multi-room W: nabshow.com central European assets, according and OTT TV. Overall, Cyfrowy to . Citing unnamed sources, had 5.7 million contract customers MIPTV the news service reported that the SAT > at the end of the year, up 5.5%, with Date: 8 - 11 April EC will issue a statement of objec- Cyfrowy Polsat saw its 2018 full- each customer using an average of Venue: Palais des Festivals, tives including a warning about year results boosted by success 2.5 services. The group’s broadband Cannes, France its concerns ahead of the June in offering multi-play, with 31.5% internet base remained stable, at W: miptv.com 3 deadline for EU approval. The of the company’s customers now 1.8 million. Mobile customers were Commission opened an in-depth signed up to multi-play services. up by 413,000 to 7.3 million, again Satellite 2019 investigation into Vodafone’s pro- Cyfrowy Polsat’s multi-play base boosted by multi-play. Cyfrowy Date: 6 - 9 May posed acquisition of Liberty Global’s increased by 19% or 285,000 year- Polsat’s revenue grew by 10% Venue: Walter E Washington business in Germany, the Czech on-year to end 2018 with 1.8 million to PLN10.7 billion, while EBITDA Convention Ctr, Washington DC Republic, and in multi-play customers, taking a total increased by 7% to PLN3.7 billion. W: 2019.satshow.com December, citing competition fears. of 5.38 million services, according Polsat’s overall EBITDA for the year The EC said that its initial market in- to the operator. The number of con- was boosted by its consolidation Video Exchange Asia vestigation raised concerns that the tract services sold rose by 574,000 of telecom operator in the Date: 7 - 8 May takeover may reduce competition year-on-year to 14.26 million, and course of the year. Venue: AVANI Riverside Hotel, Bangkok, Thailand W: tmt.knect365.com/ DAZN to launch advertising on streaming service video-exchange-asia

By Stuart Thomson > tially work with a select group of ANGA COM advertisers, including VW, Tipi- Date: 4 - 6 June Sports streaming operator DAZN co, bwin and Krombacher to in- Venue: Köln Messe, Germany is to introduce advertising on its troduce brand advertising ahead W: angacom.de platform as part of a company- of a full rollout later this year. wide revamp that will see existing The division will be headed NEM media sales outfit Perform Media by EVP of media Stefano D’An- Date: 10 - 13 June renamed DAZN Media and the na, who will report to James Venue: Hotel Dubrovnik Palace, launch of a new ‘amplification mand offering – now called Rushton, chief revenue officer Dubrovnik, Croatia platform’ called DAZN+. DAZN Player – as part of the at parent outfit DAZN Group. W: neweumarket.com DAZN plans to introduce new DAZN+ offering. DAZN+ Separately, as the UK’s cur- sponsorship and advertising on will combine these properties rent Brexit deadline looms, TechXLR8 its streaming platform for the with access to social channels, DAZN has secured a broad- Date: 12 - 13 June first time as part of the change. influencers, talent, rights and casting licence from German Venue: ExCeL, London, UK DAZN Media, the new name in-stadia media to offer brands a media regulator Medienanstalt W:tmt.knect365.com/techxlr8/ for Perform, will be responsible “unique data-driven platform to - (MABB) for overseeing all global and lo- engage with fans”. that will enable its services in Variety TV Summit Europe cal commercial opportunities DAZN Player aggregates se- Germany, and Italy and Date: 13 June for brands across the DAZN lect premium sports content linear hospitality industry of- Venue: Royal Lancaster Hotel, streaming service and will also from DAZN, rights holders and ferings to continue to function. London, UK manage commercial inventory news agencies and is distribut- The licences will substitute for W: tmt.knect365.com/ across the group’s sport web- ed across publisher sites includ- DAZN’s current licences with variety-europe/ sites including Goal and Sport- ing Mail Online, MSN, Mundo UK regulator . MABB ing News. Deportivo and La Republica, director Anja Zimmer said that BroadcastAsia The latter are to be aggre- among many others. she was “delighted that DAZN Date: 18 - 20 June gated with SPOX and DAZN’s DAZN said that its newly has decided to register with Venue: Suntec, Singapore rebranded ePlayer video-on-de- renamed media arm would ini- MABB”. W: broadcast-asia.com

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p04,06,08 DTVE News Digest MarApr19v4st.indd 5 22/03/2019 21:05 News > digest Digital TV Europe March/April 2019

Last year, the operator unveiled a of CHF6.3 billion (€5.6 billion). The Global Wrap strategy shift that saw it move away deal will establish Sunrise – which from DTH satellite pay TV towards is ’s number two player Baseball streaming service DTT > Kwesé to launch five free-to-air broadcasting based on in mobile, TV, fixed broadband and MLB.TV has launched on Econet Media’s new South African its Kwesé Free Sports service and fixed voice behind – as Prime Video channels venture Kwesé Free TV has received streaming. South African regulator the “leading converged challenger” in the US, allowing users to a commercial free-to-air broadcast- ICASA, which granted the terrestrial with the scale to drive innovation watch regular season out-of- ing licence and radio frequency licence, said that the licensing of an and invest in new services. Sunrise market baseball games live and spectrum licence in the country, additional individual commercial said that the takeover will help it to on-demand. Prime members giving the broadcaster 55% of the free-to-air television broadcasting provide an enhanced customer ex- streaming MLB.TV on Fire TV third South African digital-terres- service and related spectrum would perience, particularly in regions not devices will also have access to trial multiplex frequencies. The stimulate competition and increase within the fibre footprint, as UPC Prime Video’s X-Ray feature, move will give Econet Media-backed the variety of television broad- has high quality fixed network infra- which gives fans access to live Kwesé the ability to launch five casting services available to South structure with a roadmap to speeds in-game stats, team and player free-to-air channels in the country, Africans. of 1Gbps and eventually 10 Gbps via details and play-by-play infor- including its FTA HD sports service. DOCSIS 3.1 upgrades. Sunrise will mation while they watch. Grav- The South African operation is 20% pay Liberty Global roughly CHF2.7 itas Ventures, a Red Arrow owned by Econet, with Royal Ba- Switzerland billion ( 2.4bn) in cash and will Studios company, has launched fokeng Holdings owning 45% and take on outstanding senior notes streaming service Gravitas Mosong owning 35%. Kwesé CAB > Sunrise for UPC and senior secured credit facilities, Movies. Gravitas Movies is now TV has hitherto offered services Liberty Global has agreed to sell which have a value of roughly CHF available in the US and will be in 18 African countries, excluding its wholly-owned Swiss operation, 3.7bn ( 3.3bn). Liberty Global said rolled out globally in summer South Africa, where it is headquar- UPC Switzerland, to local operator it will use the proceeds of the sale 2019. Social video ad spend in tered but has not offered a service. Sunrise for a total enterprise value for “general corporate purposes.” the US will grow 44% between 2019 and 2021 to reach US$14.89 billion, accounting for Canal+ launches new streaming service 30.4% of total video ad spend, according to eMarketer. The By Stuart Thomson > L’Amie Prodigieuse and Catastro- research firm estimates that phe. Launch titles include Dead- Twitter’s US video ad revenues Canal+ has launched its new ly Class, followed by the latest will pass US$1 billion in 2021, streaming platform. Canal+ season of Italian crime drama while ’s US video ad Séries will be available for Gomorrah. business will grow 19.9% year- 6.99 a month and will offer Canal+ will offer a number over-year in 2021, reaching a mix of original series and of recent productions from US US$727.4 million. Asia Pacific international acquisitions. pay TV service Showtime ex- video-on-demand subscrip- The service will be available clusively, including Billions and live or on-demand sport, French tions are set to climb from 221 without an ongoing contract. Smilf, along with FX titles Pose and Hollywood movies a few million in 2018 to 407 million Subscribers will be able to ac- and What We Do in the Shadows. months after their theatrical by 2024, according to Digital cess up to four streams simulta- Complete seasons of The Ameri- release, series, documentaries TV Research. The research neously, with the pay TV outfit cans, Sons of Anarchy and Dexter etc. In total, thousands of hours firm estimates that China will charging €9.99 for two users will also be available. of programming from the best account for 289 million SVOD and €11.99 for up to four users. “Canal+ Séries marks a new providers of content, to con- subscriptions in 2024, with Canal+ said that Canal+ stage in the transformation of sume anywhere, anytime. Ca- India and Japan providing a Séries will be available via its our offerings started two years nal+ Séries is a new building further 31 million each. South- MyCanal platform and via OTT, ago. A transformation in terms block that has just been added east Asian VOD channel iflix with the aim to also distribute it of usage, to better respond to to our digital offering,” said Ca- has launched a premium sports via paltforms that currently offer new consumer habits. And also nal+ CEO Maxime Saada. channel on its service in several Canal+ pay TV services. a digital transformation to reach Reports that Canal+ was plan- Asian markets. The platform Original Canal+ series in the new audiences in France and ning to provide a replacement has partnered with pan-Asian offering include Engrenages, internationally. This transfor- for its CanalPlay offering, which sports network ZSports for the Hippocrate, Versailles, Platane, mation will be demonstrated had lost the bulk of its subscrib- launch of the service, which is Guyane and forthcoming show above all by the MyCanal app, er base in what Saada character- intended to serve as the home Vernon Subutex. International acclaimed by its users. MyCa- ised as an unequal battle with of US sports in Asia. acquisitions include Killing Eve, nal is a unique platform with, Netflix, emerged in January.

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p04,06,08 DTVE News Digest MarApr19v4st.indd 6 22/03/2019 21:05 2 NEW CATEGORIES 3 INNOVATION AWARDS 5 WINNERS

NOW OPEN FOR ENTRIES

ENTRY DEADLINE 23 APRIL 2019

Categories Young Pioneer Award | Social Impact Award | Innovation Awards

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DTVEpXX IBCorg Awards MarApr19.indd Ad - 210mm x 1297mm 3mm bleed.indd 1 14/03/2019 10:2416:16 News > digest Digital TV Europe March/April 2019

PROG > EC OKs commitments mitted not to apply these clauses in five years, covering both online and UK The European Commission has existing film licensing contracts for satellite pay TV services and, where accepted commitments by Holly- pay TV with any broadcaster in the applicable, SVOD services. The OTT > Amazon taps BT wood studios not to apply clauses European Economic Area and will no EC accepted similar commitments Amazon has contracted BT Sport in contracts with Sky that prevent longer put such clauses in any film made by Paramount in 2016. and football partner Sunset+Vine to EU consumers outside the UK and licensing contracts for pay TV with produce its English Premier League Ireland from subscribing to Sky’s broadcasters in the EEA. Sky will OTT> BritBox for UK football coverage when Amazon UK pay TV service to access films also cease to apply existing clauses The BBC and ITV expect to launch Prime Video begins airing its alloca- via satellite or online. The EC has along these lines and will not sign up their joint SVOD service BritBox in tion of 20 matches per season. BT made commitments offered by new ones in film licencing contracts the UK in the second half of this Sport and Sunset+Vine will support Disney, NBCUniversal, , with the Hollywood majors. The year, after agreeing a joint vision ’s production Warner Bros. and Sky legally binding case dates from 2015, when the EC for the service. BritBox is currently of both studio and live action match- under EU antitrust rules. The con- set out objections to these clauses, available in North America and day coverage. Amazon’s Premier tract clauses prevented Sky UK from which it said were in breach of EU the UK version of the service will League deal, signed last July, broke allowing EU consumers outside the antitrust rules and could eliminate offer British content alongside new the hold of Sky and BT on top-tier UK and Ireland to subscribe to Sky cross-border competition between BritBox originals, commissioned English football. Under its deal, Am- UK’s pay TV services to access films pay TV providers. The Commission from UK production companies. azon will air two full fixture rounds via satellite or online. They also re- has now said it is satisfied that the Announcing the launch, the BBC – the first December midweek round quired NBCUniversal, Sony Pictures commitments offered to address its and ITV said that they are conclud- and the Boxing Day round – featur- and Warner Bros. to ensure that concerns by the Hollywood studios ing talks and are working on a legal ing coverage of every team, marking broadcasters other than Sky UK are and Sky at the end of last year are agreement for the service. They the first time a full round of Premier prevented from making their pay satisfactory. The commitments anticipate other partners joining and League fixtures will be broadcast TV services available in the UK and made by the two sides will apply will speak to regulators and the wid- live in the UK. Ireland. The studios have now com- throughout the EEA for the next er industry about their proposals.

RTL sets ambitious SVOD target, rejects Pro7Sat.1 collaboration

By Stuart Thomson > “As our streaming services Habets: focus offering involving ProSieben- are deeply integrated in our on creating Sat.1 and possibly public broad- RTL aims to grow the number families of TV channels, these “local caster ZDF and other partners of paying subscribers to its investments will generate size- streaming would take too much time to subscription video-on-demand able additional revenue and champions.” set up because negotiations services to three million and will thus have limited impact between the various parties in- to grow revenue from video- on our operating profit. Every volved would be complex. on-demand to 360 million investment in local, exclusive Habets said that RTL also by 2021, after the number content is an investment for Mocro Maffia, both made exclu- aims to generate more than of paying subscribers to its the long run, strengthening sively for the service. 500 million from interna- services passed the one million both our linear TV channels Habets said that the group tional drama productions mark at the end of last year. and streaming services. In may “increase our ambitions from by 2021, add- CEO Bert Habets said the other words: we will continue in this space” if SVOD growth ing that drama series were group would focus on creat- to generate very healthy profit exceeds expectations. “also key for the expansion of ing “local streaming champi- margins,” he said. He rejected collaboration our streaming services”. ons” as well as strengthening RTL’s paying subscriber with rival ProSiebenSat.1 to The group posted solid full- content creation. RTL will base, combining TV Now Pre- create a common streaming year 2018 revenue figures that invest at least an additional mium in Germany and Video- platform. Habets said he was were boosted by its digital of- 350 million in expanding land in the , passed “very confident” that RTL can ferings and its Fremantle pro- its streaming offerings over the one million mark at the end develop its own offering in a duction unit. Group revenue the next three years, including of 2018, and the company aims way that delivers growth and was up 2.1% to 6.5 billion. 300 million to be invested in to triple this within three years. economies of scale, and added RTL posted EBITDA of 1.38 content across all genres. TV Now Premium’s base grew that the group had an ambition billion, down 5.7% as the re- Habets emphasised that the by 43.5%, while to have among the top three sult of the one-off sale of the investment should not have grew by 134.9%, driven by local streaming platforms in each group’s Paris buildings in a significant impact on RTL’s originals such as Temptation of the markets in which it op- 2017, but up 0.7% on an ad- bottom line. Island VIPs and crime series erates. He indicated that a joint justed basis.

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p04,06,08 DTVE News Digest MarApr19v4st.indd 8 22/03/2019 21:05 A part of

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p09 CommunicAsia MarApr19.indd 1 21/03/2019 17:53 Technology focus > User experience Digital TV Europe March/April 2019

User experienced

Universal discovery has long been an industry goal, but will the scale and complexity of content always keep a global solution out of reach? Adrian Pennington reports

can’t be holistic way really solidifies the need for new multisource – aka universal – search.” Consumers expected to technologies such as conversational voice and Such a goal moves beyond basic search. know everything that’s available to them in the personalised recommendation systems,” says “Going beyond basic genre and delving into vast pool of content in the world. They need help Tivo’s senior director, international marketing, dimensions of content such as mood, theme, and the service that does that best will be well Charles Dawes. Unified discovery is deemed setting and character attributes [means] a new on its way to success. Since discovery comes in critical if the industry is going to keep on generation of navigation and recommendation many forms, from accidental to recommended, delivering the content that consumers desire. offerings will suggest the TV shows and and a million things in-between, the next Dawes says: “Consumers don’t know, and movies most likely to resonate with individual frontier for broadcasters and operators in this shouldn’t need to know, where the source of viewers,” says Simon Adams, chief product area is about making sure consumers can their content is. They don’t need to understand officer at Gracenote. view what they want irrespective of where that terms like linear, DVB, IP, broadcast and OTT Further, cross-media content discovery will content is coming from. when all they want is to enjoy their favourite enable viewers to find and watch music Unified or universal search and discovery video .” on TV or identify musicians or athletes in has been an industry aim for a number of Universal search and discovery breaks movies. Gracenote’s datasets and Gracenote years but the need for it has increased recently down the walls between TV providers making IDs, which enable universal search on as more and more of us view content from on- content more easily findable and watchable. platforms like Apple TV, and Samsung demand and streaming sources alongside and Laurent Van Tornhout, vice-president, product could be key to this. often in preference to linear broadcasting. and marketing at Zappware says the goal is In parallel, short-form and user-generated “Being able to do this in a simple and “full integration in one UI experience and content is on the rise and equally relevant as

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p10-11,14,16 User Experience DTVE MarApr19v2st.indd 10 22/03/2019 20:48 Digital TV Europe Technology focus > User experience March/April 2019

content choices. “Even long-form content is development at You.i TV highlights the relative what advanced recommendation and discovery being chewed up and spat out as bite-sized poverty of experience for most broadcast systems are already using”, namely more chunks for the more ‘attention challenged’ sports fans. “Broadcast TV still scores highly machine learning to drive truly individual viewers,” observes Anthony Smith-Chaigneau, among sports viewers. Yet the discovery UI recommendations based on time of day, senior director, product marketing, Nagra. found in most pay TV services doesn’t cater location, device, and previous activity. “Shows and movies have endless amounts of well to that market,” he says. “I would expect If it’s agreed that the system would need to related video content that are accessible to fans. a huge potential for subscriber stickiness know who the viewer is and understand the Looking at just the explosion of gaming and and satisfaction for an operator to combine individual’s likes and dislikes, then ‘discovery the massive online following of users, Instagram influencers and Facebook video content that is competing for one’s time, you “I am personally worried about the risk of realise that content discovery solutions of the future will have to evolve to not only provide over-recommendation: where I’m never access to alternative content but may be driven offered anything new.” by it.”

Simon Leadlay, You.i TV Value of universal search traditional sports video broadcasting with applications’ would have to be redesigned. Universal search should allow the viewer to a plethora of on-demand and OTT sports Smith-Chaigneau says: “All of the streaming fully understand where a particular piece of entertainment news, stats, team information, video services are currently obviously content is, how much it costs and whether and replays of past games and special events. inadequate in coping with the sheer volume they have access to it with their existing setup. Sports fans are finding some of this rich of content available. Everything seems to be Yet the current trajectory of content silos experience via direct-to-consumer platforms a Netflix clone. The technologies driving the “make global search and discovery difficult”, by their favourite leagues, but very few have a content like recommendation engines will also says Smith-Chaigneau. “Having a source- similar offering available from their operator. have to be redesigned to be more sophisticated. and service-agnostic way to remove those There’s a lot of room for improvement here.” Even how we ‘think of content’ will have to ambiguous groupings addresses the real pain According to Leadlay, the best kind evolve for us to come up with the right solution point that needs to be addressed. There is no of discovery systems should be quietly for the future TV watcher.” Google for TV in the mainstream although knowledgeable, unobtrusive, and yet always Recommendations made to an individual many are trying to be this.” recommending something. “At the same time, could be increased in relevance by adding If there were, the value of intuitive navigation I am personally worried about the risk of over- profiling input from other online sources. This and universal discovery, which is already “sky recommendation: where I’m never offered can happen “provided that the back-office of high” says Adams, “would go even higher”. anything new, fresh, or out of my comfort different online systems can feed each other “User-centricity would bring added value zone,” he says. “I think it’s important to strike technically as well as from an opt-in point of for the telecom operator as the content the right balance between seeing familiar and view by the end-user,” points out Van Tornhout. aggregator for all sources of content,” agrees new content.” “In terms of personalisation you’d need to Van Tornhout. “For the consumer, the value is Leadley suggests that the next frontier is bring the most relevant content and content that, done right, their experience is simpler and likely to see “increased commoditisation of suggestions based on profiling, context and seamless – meaning they spend more time enjoying content rather than searching for it.” Unified search and discovery could bring the operator “a wealth of new opportunities”, says Dawes, that are built around a foundation of having a connected, engaged consumer who doesn’t need to go ‘off platform’ for their content. Dawes continues: “Operators have long known that giving access to all the content the consumers desire via their remote – aka their ‘brand in the hand’ – is key for their business and helping consumers understand the value they bring.” Simon Leadlay, director, pay TV business

Nagra’s multiscreen offering (opposite) and TiVo voice results (right).

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p10-11,14,16 User Experience DTVE MarApr19v2st.indd 11 22/03/2019 20:48 • Power your next-gen video platform with Android TV. • Immerse your customers in a stunning user experience. • Tap into thousands of apps, games and innovations like Google Assistant.

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p12 TiVo MarApr19.indd 1 22/03/2019 09:17 Sponsored content

Mikolaj Zapala, Senior Director – Strategic Accounts at TiVo

Android TV comes of age...

The Android TV Revolution

There is no doubt that Android TV ™ has come of age in the Pay TV space in the last 12 months. Once a platform that operators looked at with a large dose of wariness, the changes that Google has made to enable operators to use the underlying power of the Android ecosystem whilst still retaining their own unique characteristics via the Operator Tier has meant that right across the globe Android TV is now becoming a key platform for operators to consider when they are rolling out new services. So much so that when Rethink Research published their report ‘How Android TV nally won the set top wars’ in 2018 they forecast that there will be over 99 million devices globally by 2022. We’ve also seen in the 2019 Digital TV Europe Industry Survey that industry respondents are TiVo launches CubiTV for Android TV utilising the built in Google excited by Android TV Operator Tier. The greatest bene t was seen as to Assistant for voice search the access to content that the store gives, with some 24% of respondents rating that access as excellent, and 42% rating it as good. compelling, multi-function television service to their subscribers. TiVo Android TV Operator Tier was also highly rated for enabling operators to has a proven track record with its CubiTV product line which has been get services up and running quickly, where 22% rated it excellent and 39% deployed to over 10 million devices worldwide. rated it good, and for ease of use, where 21% rated in excellent and 40% We give operators the ability to control costs with a STB-agnostic rated it good. architecture and with a modular approach that allows them to add features as they grow, including upgrading to TiVo’s Personalized Content Why CubiTV ™ for Android TV is needed? Discovery Platform. Using CubiTV for Android TV allows the operator bene t from a modern, At TiVo we’re embracing Android TV head on right across our user immersive user experience to deliver a uni ed discovery experience that experience product portfolio to enable our customers to leverage the taps into the power of Google Assistant search functionality. The product flexibility that comes with the platform. In a world where the lines between also leverages TiVo’s experience with enabling core OTT services like linear and OTT are increasingly blurred – so much so that many consumers Netix and others. In 2013 TiVo enabled to become the rst don’t need or want to know the difference – Android TV gives us another pay- TV operator to embrace Netix as an integrated part of their user platform for operators to deliver a unified experience to their subscribers. experience on the Virgin Media TiVo platform. But just launching an Android TV client on a set-top box isn’t the end CubiTV for Android TV has quick, easy and versatile deployment options of the story. There are many areas of integration that companies need that leverage our CubiTV DVB stack and pre-existing conditional access to consider when they are looking to launch a service. Integrations with and STB integrations. Additionally, operators can leverage the Android TV your back-end components, network DVR, as well ecosystem to enrich customer experience with the vast availability of OTT as enabling key OTT services like Netix require a partner who has the content, apps and games, and further innovations like Google Assistant experience to keep your deployment on track and budget. on TV and IoT integrations. That’s why we’re launching CubiTV for Android TV across EMEA, Latin CubiTV for Android is the modular, cost-effective, easy to deploy, pre- America and the markets across Asia and the Paci c. As part of TiVo’s integrated solution that enables operators to seamlessly begin their journey Next-Gen Platform and TiVo’s CubiTV Solutions, CubiTV for Android TV with Android TV Operator Tier and leverage the ecosystem benefits. sits alongside CubiTV for , CubiTV for Mobile and CubiTV SDK to give operators a full choice of options when deciding how to deliver a Android TV is a trademark of Google LLC

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p13 TiVo Opinion DTVE MarApr19.indd 13 05/04/2019 14:48 Technology focus > User experience Digital TV Europe March/April 2019

device used at that moment by that user. The service would also need to aggregate different Curated or algorithm-based discovery? content sources to be able to bring the ‘fat tail’ as well as the ‘long-tail.’” While the sophistication of algorithms will only than ever before,” Dawes claims. Vendors began embracing the need for get better, editorial or curated discovery will It is the vast amount of legacy content in universal discovery across the consumer retain a role in the creation of a ‘more human- addition to new content that presents the electronics and operator spaces a while ago. led’ approach to any service. real challenge of scale to manual processes. Tivo, for example, lays claim to being the first “One of the drawbacks of early “By leveraging both human editors and ML, user experience provider to integrate Netflix recommendation systems that just relied on we’re able to create datasets with the breadth into an operator when it helped Virgin Media techniques such as collaborative filtering was to cover existing and new content and the launch the streamer in 2013. that they would drive you further and further depth to describe that content with increasing “For operators there was a need to bring down an ever-narrowing set of content choices,” specificity,” says Simon Adams, chief product unified discovery to their platforms even before says Tivo’s senior director of international officer at Gracenote. “This is critical to positive the current trend of adding in multiple video user experiences.” content sources,” says Dawes. “Tivo now “We know that there’s a need to go beyond integrates multiple video sources into a single Dawes: TiVo editorial and algorithmic recommendations, experience that is led by the content rather than blends editorioal using AI to better predict not just the type of the service the content comes from. When a and algorithmic content, but getting to why we ultimately watch consumer searches for their favourite show recommendations. what we do,” says Anthony Smith-Chaigneau, they are presented with the show first and senior director, product marketing, Nagra. where to get it from second.” There will be a blend and balance of the Gracenote’s global video data offering is two recommendation forms. For example, built on a unified data schema “that provides marketing, Charles Dawes. “There was no says Laurent Van Tornhout, VP, product and a consistent and standardised format for facility for companies to promote content that marketing, Zappware the first three items could all international data,” says Adams. The was important to them commercially or for the be editorial, related to a trending topic, and the Nielsen-owned firm is also developing the system to understand the difference between rest of the suggested items on the ‘bookshelf’ next generation of descriptive metadata and a customer needing to watch something they could be algorithm-based. images in its Advanced Discovery suite. like right now or them looking to broaden their Nagra’s Smith-Chaigneau says: “I will never “These solutions help providers deploy all-new content horizons.” TiVo says its Personalised forget talking to an Uber driver about his TV personalised recommendation capabilities, Content Discovery platform has the ability to consumption and he said that after about six visually rich guides and even voice-driven blend not only editorial and algorithmically- months of using a particular OTT service he experiences,” he explains. based recommendations and predictions but went home after a shift and realised how boring also include new recommendation paradigms and same-same his TV viewing had become. The such as sponsored discovery – where paid machine had led him down a silo of similarity AI and metadata building placements are served to the right, receptive and he was bored with what was on offer to him. blocks consumer. “This will deliver a superior He wanted a reset-button so that he could flush experience that enables more video viewing out the system and start all over.” The second phase of unified discovery will make greater use of metadata powered by machine learning tools. “Metadata is absolutely an innate understanding of how individuals posters and actors. But the constantly changing critical when you are delivering a compelling personally consume content. social commentary and related media content discovery experience,” Dawes says. “It is no “Access to a wider range of metadata that is also becoming an important facet to the longer good enough to have the simple time, allows users to pivot from content to content primary video. There will also be frame and title and channel that some EPGs deliver. is essential to providing a rich expansive scene content tagging for age appropriate Today’s discovery systems, especially those experience,” says Nagra’s Smith-Chaigneau. viewing which all highlights the importance of which are voice driven, need to have a high- “However, if you look at Netflix, it puts metadata.” quality baseline of information about each tremendous effort into creating its own Enabling anything from poster quality, piece of content.” metadata and manipulating it accordingly. size and colour to clear and well-crafted Tivo refer to this as the ‘Metadata iceberg’ For example, it has shown that different users information that ensures any and all platforms where a small amount of visible data is are drawn to different types of movie posters. can present it for viewers to effortlessly discover underpinned by a huge amount of non-visible Users on the Netflix platform see different and consume is an increasingly complex task information. Sitting on top of the metadata is a movie posters based on their previous viewing but metadata is foundational. personalised recommendation platform. This habits, whether they have binge watched, and “As the world of content merges there are goes above and beyond a simple rules-based other parameters discovered by the system. now exceptional foreign titles found in the recommendation system into a system that can There is also the concept of dynamic mix so there are language issues to overcome, be personalised based on time, day, context and metadata which goes beyond static images of translation, subtitling and a whole swathe of

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p10-11,14,16 User Experience DTVE MarApr19v2st.indd 14 22/03/2019 20:48 Discover how a great User Experience will turn your viewers into consumers.

Check our reference cases and solutions on zappware.com

pXX Zappware DTVE Jan19.indd 1 06/02/2019 10:08 Technology focus > User experience Digital TV Europe March/April 2019

Zappware’s Nexx 4.0 UI promises personalised content on any screen.

from personalised to promotional, curated, edited, serendipitous, trending and logical recommendations. It has incorporated cognitive search and voice options and now it is incorporating AI in the background. “We blend all of these together and try to create a simple and refined way of presenting these in visual form so the consumer feels they are being well served. From a product design standpoint, the necessity to have a connected platform and flexibility across platforms is the most interesting tool. We have to think of our products holistically and as complementary parts of an ecosystem. We have to leverage more distributed tools and standardised cultural aspects that also need to be taken into queries like ‘What’s the film with Peggy from development libraries,” says Smith-Chaigneau. consideration,” observes Smith-Chaigneau. EastEnders and Kenneth Williams?’. It should In general, it’s difficult for the UI or UX Artificial intelligence and machine learning ‘know’ you implied ‘for me’ and give you a to be the entertainment brand by itself. The are increasingly playing a greater and greater set of personalised results from across your experience is reliant on the content and usually role in automatically building out content entertainment choices that isn’t limited by it is those content brands which are seen as the metadata, be it from assessing and assigning linear TV.” entertainment brands by consumers. a confidence level when information is initially The user interface, of course, shouldn’t be However, you could argue, as Dawes does, imported, through to keeping tabs on how the the destination for the user; that should be the that ‘TiVo Experience 4’ is one of the few importance of relationships between different video content. However, as Leadlay underlines, entertainment experience brands that exists pieces of content changes over time. a great user interface can make the process in its own right. “As an established consumer “AI-assisted metadata will soon become the of finding and watching that content truly platform in the US, with a loyal customer norm,” says Smith-Chaigneau. “AI can afford satisfying, “and we all know that a poor user base, TiVo has won multiple awards and been more depth to metadata services where it interface leads to frustration and failure.” featured in popular culture on many occasions. could, for example, compare the synopses of Ideally, the simpler the UI, the better. It Consumers choose TiVo for its extensive two titles and identify differences that could should be intuitive, get you to where you want functionality, continued innovation and ability then aid or automate editorial management of to go in the least number of clicks and to all to get your key entertainment choices in one those pieces of content.” intents and purpose be transparent to the place, be they linear or streaming services like With more and more user data points user. Arguably no-one has yet alighted on the Netflix,” he says. available and with much more sophisticated absolutely right design mix. Zappware’s Van Tornhout agrees that if the methods of interrogating it, “we have to evolve ergonomics are right “and if relevant enough past simple usage-based recommendations for the end-user as a gateway to discover all the toward hyper-personalisation,” Smith- UI as entertainment brand relevant content across content sources” then Chaigneau says. He suggests leveraging the UI could become an entertainment brand. social indicators and ML to better understand “It is sometimes hard to break the mould of “The UI should be grandma-proof as well as what drives users to content “especially as the consumers’ TV UI habits – removing the EPG millennial-proof.” experience crosses over into more and more proved to be wrong for some platforms who It’s arguable too that some of the latest OTT personal devices, with unique behaviours.” soon added it back to the mix,” says Smith- services view the UI as an integral part of their On top of all this, there’s a clear trend toward Chaigneau. “Not having channel numbers package and branding. Disney will surely a voice-based discovery model. The sheer also proved to be a no-no for one European look to create such a UI as its brand is already scale of available content renders the tools of platform which had to rapidly add them back synonymous with entertainment, as opposed the linear world, such as a grid or tree-based in because a lot of viewers had become used to to a service provider that delivers multiple content catalogues, insufficient going forward. that form of navigating. We have tried 3D UIs entertainment brands in a single UI. “Voice input frees you from the limitations and other fancy tricks but, just like PowerPoint, “Just as Google became the brand of internet of single character entry and allows you to all the fancy fonts and animations simply search, there is definitely an opportunity to discover content in the way you think about interfere with the objective of getting the be the face of content discovery,” says Smith- content,” remarks Dawes. “The system should message across.” Chaigneau. “There is a magical blend of form be able to respond to simply saying ‘What’s The industry has experimented with and function that, when applied to obvious on TV tonight?’ and put together complex many different discovery mechanisms pain points, can become ubiquitous.” l

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p10-11,14,16 User Experience DTVE MarApr19v2st.indd 16 22/03/2019 20:48 DIGITAL. DIRECT. DISCOVERABLE. Soaring OTT platforms, the rise of the direct-to-consumer model, and the shift from hardware to software are changing every aspect of the business of content. Now is the time to go beyond the traditional models and drive the discovery and monetization of content in new and better ways. How will you keep your programming relevant and your audience intact? Advertisers wanting more? Come and get the answers.

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p17 NABShow MarApr19.indd 1 21/03/2019 17:54 Technology focus > Content Security Digital TV Europe March/April 2019

Stealing the stream Streaming has changed the nature and extent of the revenue threat to video service providers posed by pirates. Stuart Thomson looks at the state of play.

has always been a central providers that have paid for content rights. these creative new business models are being Piracy hazard for the pay TV Content security provider Irdeto identified used to attack services.” business, and finding reliable ways to secure 5,100 illegal streams during last year’s Peterka points out that the economics of the service has been a necessary investment for Champions League knockout stages, including building pirate infrastructure for streaming operators since the industry’s foundation. 2,093 distributed via social media channels have changed radically. Whereas formerly the The threat posed by piracy was already such as Periscope, Facebook and Twitch. cost of professional compression equipment significant when content was delivered Irdeto’s Piracy Trends Report also cited data and the lack of available means to deliver exclusively via closed broadcast platforms. from the company’s web analytics partner that content to large numbers of concurrent users Then the arrival of IP-based delivery raised estimated there was an average of 74 million presented an insurmountable barrier to entry, additional worries. However, the advent of total global visits per month, and an average “all of that has changed”, he says. “Pirates now internet streaming as a mainstream method of 21 million unique visits per month, to the have access to the same technology that owners of delivering and consuming all kinds of video, top 10 live streaming linking sites in Q1 last are using to distribute their content, and that up to and including premium 4K UHD series year. The US, UK and Germany were the top means a much larger attack vector.” and live premium sports, has over the last few countries in terms of users of illegal site links. Simon Trudelle, senior director of product years transformed both the nature and extent “The shift is huge,” says Petr Peterka, chief marketing at content security provider and of the threat and the methods used by pay TV technology officer of content security specialist TV technology outfit Nagra, agrees that the providers and content rightsholders to fight it. Verimatrix. “All of the technologies that we take switch to streaming is “the core thing that is There is a broad consensus that streaming advantage of to enable streaming and direct-to- changing the industry”, although he also notes piracy has now overtaken all other forms of consumer OTT services with a wide coverage that control word piracy and the sale of devices threat to the revenue of legitimate service of devices, and all the techniques to enable on the black market is “still an issue in markets

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p18-19,22,24 Content Security DTVE MarApr19v2st.indd 18 22/03/2019 20:19 Digital TV Europe Technology focus > Content Security March/April 2019

where broadband is not ubiquitous”. of weakness in the distribution chain are profiting from advertising or even by selling Trudelle says that three in four pirate multiplying. ongoing subscriptions – in short, by deploying services now offer content in HD. He says the full range of models adopted by legitimate that legitimate service providers are now providers with the added benefit of not paying experiencing significant levels of churn that Ease of access for any content rights. can directly be attributed to the availability of Piracy increasingly presents a serious source pirate alternatives. If the supply of illicit streams and the of competition to legitimate providers, with “It is not just about a parallel market of global reach of pirates has added a new and pirate service providers setting up official- casual consumers of pirate services. It is a threatening dimension to the scale of content looking online storefronts and offering business, where consumers are shifting and theft, the ease by which consumers can now discounts that undercut operators who have to leaving traditional service providers to go with access illicit sources of content – and their pay for content rights. these services. They either don’t care or don’t evident willingness to do so – has also increased “Many people can’t tell the difference know the difference or see better value. That exponentially. between these and a legal distribution service. over time will have an impact on legitimate “The main difference now is that the step They can charge money for the service so distributors because sooner or later the price you need to take to get access to illegal content people who sign up don’t think they are doing of assets and everything else will be impacted, is as small as a Google search,” says Chem anything wrong,” says Verimatrix’s Peterka. as happened with the music industry,” he says. Assayag, executive vice-president of sales Synamedia’s Burdo agrees that pirate It is not only that the cost of delivering and marketing at content security provider operators now have a greater opportunity than pirate services has fallen dramatically. Viaccess-Orca. “Getting to a pirate offering and before to make money from their activities. Points of weakness in the delivery chain that accessing a full range of services, maybe for a “In the past they distributed set-tops to decrypt are vulnerable to attack have proliferated. fee so that you might think it is a legal offering, broadcast signals. Now they might distribute Whereas set-top boxes were relatively robust is something that someone with no knowledge devices with pre-loaded software too, but they devices in terms of security, requiring those at all of piracy or the cloning of set-tops can do. also have apps and can monetise what they are seeking to attack to hack the smartcards or The amount of people in a position to cheat has doing through ads on their websites,” she says. the communications protocol of the box, pirates now have multiple ways to capture a stream: from badly secured low-end “All the techniques to enable these creative Android smartphones through to devices that capture streams from HDMI outputs that new business models are being used to can purchased for under 1,000; and from attack services.” stripping out encryption to camcording the screen of a UHD TV. Distribution meanwhile has been made Petr Peterka, Verimatrix easier by the availability of Kodi boxes and illicit apps or hosting content on the web via portals grown tremendously.” Burdo points that people’s awareness of Media Distillery’s technology is used by with professional-looking user interfaces Nagra’s Trudelle makes the point that whether a site is legitimate or not may vary, but operators like in Belguim. that may be indistinguishable from that of a confusion between what is illegal and what often they will give themselves the benefit of legitimate service. is not is particularly problematic in markets the doubt when the price is attractive. “Pirate A further dimension of streaming piracy is where pay TV is still in its infancy. websites look like legitimate services and that, unlike traditional forms of content theft, it “In emerging markets, consumers are people may not be aware that they are illegal. is not limited to a specific geography. confused by the sleek marketing campaigns They have to dial a number and someone will “Pirates are leveraging the web to distribute made by pirate operators,” he says. “The ask for their subscriber ID. Because they pay, content illegally and they have a greater pirates’ level of sophistication has gone up and people assume it is legitimate. Some people opportunity to monetise those illegitimate this creates a lot of confusion with consumers.” will say everyone else does it, so why not me? It services. In the past they were limited to the The threat in emerging markets is doesn’t feel like theft,” she says. satellite footprint of the operator but now exacerbated to some extent by the rapidly they can steal content from one place and re- growing use of mobile phones to consume distribute it globally,” says Rinat Burdo, product content, enabling potential viewers to skip Taking on the pirates manager, video security, Synamedia. pay TV and opening up new opportunities for Not only is there now the possibility to pirates. While those who use such services may In taking on the fight against streaming redistribute content globally, but premium or may not be aware they are doing something piracy, legitimate pay TV operators face a rights to national sports competitions such illegal, the crucial point is that it does not ‘feel’ range of challenges that surpass anything they as the English Premier League are sold particularly illegal, unlike, say, acquiring an experienced previously. Inevitably, they have internationally, including in countries where illicit smartcard on the black market. to set priorities, focusing on the most serious conditional access and DRM security may Pirates can use these sophisticated web threats rather than those that are minor. They not be up to scratch, meaning that points portals to make money from their activities by also have to use a much broader arsenal of

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p18-19,22,24 Content Security DTVE MarApr19v2st.indd 19 22/03/2019 20:19 DTV.NAGRA.COM

p20 Nagra DTVE MarApr19.indd 1 22/03/2019 14:48 Q&A: Simon Trudelle, NAGRA

Simon Trudelle, senior director, product marketing, NAGRA, talks about cloud delivery, security threats from streaming, the attractions of Android TV and the role of AI in delivering advanced TV services

What additional threats does the cloud-based delivery of content What’s more, forensic watermarking enables pay-TV service providers to raise and how can TV operators use cloud technology to secure their acquire rights to exclusive, high-value content like 4K Ultra HD, and to better content? track and shut down illegal redistribution of exclusive linear content like There is no doubt that broadband ubiquity has invigorated the content live sports. NAGRA’s NexGuard watermarking supports the entire premium industry and cloud-based delivery of content has opened up many content lifecycle, with solutions for pre-release activities such as e-screening opportunities for service providers and content owners. and le transcoding, as well as post-release and distribution workows, In this environment, protecting content must be a top priority for any ranging from digital cinema to channel contribution, pay-TV delivery and successful player in the TV ecosystem. Everyone from the Hollywood studios OTT streaming. Latest technology innovations include watermarking with to live sports broadcasters to pay-TV service providers can now leverage very short detection time for pre-release content, as well as linear channel the power of cloud technologies to distribute content securely over IP watermarking to enable broadcasters and sports rights owners to identify networks to consumers, while still meeting all rights holder requirements which aliate’s distribution channel or licensee’s TV channel is most often for premium content protection and countering the growing and varied the source of pirated content. For OTT streaming, we also o er both CDN number of piracy threats. and client-based solutions to address all key use cases. Our solutions like NAGRA cloud.SSP, a true cloud-based, multi-tenant security platform that scales and delivers the latest security technologies What are the attractions of Android TV as a solution for TV operators ‘as-a-service’ or the NAGRA Connect for TV which leverages our market- and what do they need to do to make the most of this platform to proven, converged CAS/DRM client embedded directly to TV manufacturer engage subscribers? hardware, both provide sophisticated security management systems in Android TV is a friendly proposition, giving operators the opportunity to have the cloud. Combined with Anti-Piracy Services and forensic watermarking an operator-tier branded UEX, Google TV services, direct carrier billing and technologies, NAGRA is uniquely positioned to enable a comprehensive more. The possibilities with Android TV are impressive, including faster time- cloud-based content value protection strategy for service providers. to-market, easier access to third-party OTT, direct carrier billing, deep linking for additional search benets, and advanced voice-driven technology To what extent is the nature of the security threat facing content – just to name a few. Having enabled multiple Android TV deployments rightsholders changing and what impact has streaming piracy had on since 2014, NAGRA knows that while there is a great opportunity, there the business? are challenges that must be addressed, including the ability to create Streaming technologies have given content rights holders – and especially an engaging user experience that actively drives consumer loyalty and sports rights holders – more international reach than ever before but they content monetisation and ensure any service built on the platform is secure, have also opened the door to new forms of piracy such as IPTV or streaming protecting both the content owners and consumers’ data, and nally deliver piracy. We cannot underestimate the impact piracy is having on their service-dening ingredients that make a compelling pay-TV service. With business model. the right technologies in place, pay-TV operators can truly capitalise on the Addressing the piracy challenge requires a multi-faceted approach, Android TV opportunity. complete with new investments in smart access to content, user experience, monetization models, anti-piracy solutions, and forging closer partnerships How can TV operators best make use of AI and data analytics to with all stakeholders – including policy makers and governments – to deliver high-value, secure personalised services? communicate the impact of piracy e ectively. NAGRA has extensive There’s never been a more critical time for service providers to review their expertise in this domain and works closely with anti-piracy organisations data and analytics strategies. While there is no one-size-ts-all solution, worldwide, including IBCAP in the US, AVIA in Asia and Alianza in Latam to data and AI can be game changers for pay-TV service providers, helping name a few. them deliver long-term business revenue and success, improving both the top and the bottom lines. While pay-TV service providers often sit on What solutions are available and what role can forensic watermarking massive volumes of data, the challenge is really to break the internal silos play in combatting new forms of piracy? and transform data into actionable intelligence leveraging AI and machine While CAS/DRM solutions are a means of ensuring that programming learning. reaches the correct user at the correct time and on the correct device, NAGRA helps pay-TV services providers make those smart business these technologies o er little-to-no protection against the capture and decisions with NAGRA Insight, our AI-driven, pay-TV data analytics platform. redistribution of the content once video playback begins – this is where With the right approach in place – mainly focusing on dynamically using forensic watermarking comes in, allowing the creator or service operator to data to identify actions that have a business impact – the pay-TV industry is embed a unique serial number in the content as it is playing. well positioned to leverage all it has to o er.

p21 Nagra Q&A MarApr19.indd 1 22/03/2019 21:08 Technology focus > Content Security Digital TV Europe March/April 2019

weapons than was previously the case to for anomalies in the distribution chain, such as with and its legislation it can be more or less combat the threat. boxes that are tuned in to HBO 24 hours a day, complex to take pirate sites down through a First, technologists are keen to make the to name but one random example. cloud vendor or ISP, by telling them these guys point that old-style tools such as conditional are illegal and they should not host them. In access technology – now more likely without some countries it is possible to automate this, old-style smartcards – and DRM are far from Watermarking but in others you still need to go to court,” he redundant, even if traditional control word says. sharing is in decline. Pay TV providers are Forensic watermarking is key to all of this. unable to secure content without protecting it Watermarking provides a technique to detect to the satisfaction of those selling the rights, and identify multiple sources of attack. While No cure for piracy for one thing. Service providers have to show pirates know if they succeed in hacking a that they are taking all necessary measures to conditional access system, they may try to No single measure will be sufficient on its own, prevent theft, and that includes everything that remove watermarks but can never be sure and no set of measures constitutes a cure for has been put in place in the past. whether they have succeeded. piracy. “There is no such thing as unbreakable “DRM remains a hugely useful part of the “Watermarking is truly important. It is security. It is all about a cost-benefit analysis,” toolkit,” says Pete Cossack, vice-president of not only a deterrent but gives you the ability says Peterka. “You can set the bar high services at content security specialist Irdeto. to understand who is pirating what on what enough to eliminate casual piracy, adding “If it is easy to steal, people will pirate content, device. It gives you the leverage to take action,” cost and complexity to the pirate operation so the more you put in place to stop them, the says Cossack. In the case of live content such and narrowing it down to a few well-funded better. You need a full set of tools.” as high-value sports matches whose value entities.” Cossack also reinforces the point that control- declines rapidly once the game is over, time is Some tools to combat piracy can also be word sharing is not declining as streaming of the essence in taking down or disrupting the used to deliver straight commercial benefits to piracy grows. In emerging markets it is even pirates’ game, with watermarking playing the operators. For example, service providers can increasing and is very much a credible threat, key role. use data analytics to identify both exceptional he says. “It’s all about how quickly you can get customers who consume a lot of content as Nagra’s Trudelle agrees that “there is still content taken down,” says Cossack. “We much as suspicious customers who are up to a need to protect content distribution over have a robust system that can react quickly, no good. Identifying the former using the same any network to any device”, adding that integrated with cloud providers to make the data tools can provide an avenue for operators technologists “have to make it difficult to process simple. You have to figure out where to market additional services to high-value capture content in high quality” through the pirate services are on the internet and get subscribers as well as taking down malefactors. the use of established techniques such as the information back to the operator. You have For the suppliers of content security technology, the shift away from traditional forms of content theft such as control word “Pirates are leveraging the web to distribute sharing to illicit streaming essentially means that they have to provide more. In addition to content illegally and they have a greater conditional access and DRM technology, they opportunity to monetise those illegitimate offer digital watermarking as a key security tool. However, they also have to support operators services.” by developing data analytics capability, with Rinat Burdo, Synamedia algorithms that hunt for anomalies in the distribution map. Intelligent monitoring of conditional access and DRM. to be able to reach within minutes.” the web for suspicious activity is now also an Conditional access and DRM on their own Nagra’s Trudelle agrees that watermarking is integral part of the struggle. are, however, no longer enough. Operators have particularly useful and that robust watermarks Tracing the sources of piracy and shutting to ensure that their own boxes are secure and can be used to close down points of leakage. them down or providing ways for operators to personalised, and that all interfaces that could “That is particularly important in the case of take action completes the puzzle. “The threat is be used to steal content are blocked. Additional sports. If you can do it in the first few minutes bigger and broader and you have to fight it on techniques such as ‘white box cryptography’ of an event you can disrupt the whole pirate multiple fronts,” says Peterka. “Moreover, you that involves obfuscating the keys through the value chain and frustrate the consumers who have to deploy different techniques at different introduction of random data can be used. use it and make them realise they are not points in the chain. It is more complex and Operators also want to be able to trace the accessing a reliable service,” he says. possibly more expensive.” source of leaks through the use of forensic Trudelle adds that getting all players in the Synamedia’s Burdo agrees that “a variety watermarking, deployed alongside data distribution value chain in line is crucial to of tools” is necessary. “Pirates will try to analytics and machine learning technology the process – and by no means simple. “The circumvent. It is important to have an end-to- to track illicit use of content over two-way enforcement of all this is another dimension. end solution,” she says, including intelligence- networks. Systems can be put in place to search Dependng on the country you are dealing gathering alongside technology.

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p18-19,22,24 Content Security DTVE MarApr19v2st.indd 22 22/03/2019 20:19 Q&A: Rinat Burdo, Synamedia

Rinat Burdo, Video Security Product Manager at Synamedia, talks about the changing nature of the piracy threat in the age of streaming and how to combat it.

How is piracy changing? Does the industry need to collaborate more to ght piracy? Video piracy today is not just about hacking the CA/DRM, because The same video content is often distributed via multiple providers. It is clear video can be easily extracted from end-point devices via HDMI therefore critical that all the distributors collaborate to take the same level port, and redistributed over the Internet, rather than being restricted of measures against piracy. Pirates always look for the weakest link. It is to the TV service footprint. Piracy exploits the same market trends that important to avoid a situation where one distributor is compromised, while drive the online video ecosystem. Pirates use internet infrastructure, other video providers, who did put in place the right security measures, streaming technologies, online market places, and connected client could be impacted due to the global nature of piracy. Though there is platforms to make their services accessible on a global scale. To increase in collaboration among content rights owners, distributors and obfuscate their activities pirates exploit online identities, and hide international anti-piracy organisations, it is unfortunate that most of the behind legitimate platforms while avoiding regional anti-piracy collaboration continues to promote the slow and less impactful path of legal regulation. Piracy leverages the behavioural norms of the internet action. There’s a need for more disciplined application of security measures economy, where people expect to get content for free, and share across distribution. In addition, distribution enablers, such as CDNs, cloud without perceiving their actions as criminal. hosts, and ISPs should join forces with the ght against piracy.

There have been some high-pro le cases in the news recently around Is password sharing a great marketing tool or does it present a real threat streaming piracy. How can OTT providers combat the growing threat to business? from these types of for-pro t fraudsters? In the past, password sharing was perceived as a marketing tool that The best approach for video providers is to take a two-pronged allowed potential subscribers to try what were then, considered new proactive approach to piracy; protect their services against piracy online services. Streaming is now considered mainstream, while sharing and continuously detect and disrupt piracy attempts. Because pirates has become a social norm. Moreover, fraudsters also take advantage of look for the weakest link, service protection must cover all forms of the fact that credentials sharing is easy, and so turn re-selling credentials video distribution and consumption. Beyond mere encryption, CA (either stolen or with account owner permission) into a protable business. and DRM protection must ensure that content decryption is coupled The impact is detrimental, to streaming pay TV providers. While OTT costs with the service business rules, while taking into account the possible grow proportionally to usage, the revenue is calculated per subscriber. vulnerabilities of the client devices and platforms. Protection is To give a sense of perspective, US pay TV revenue loss is expected to be important not only as a preventative measure but also for detecting approximately US$10 billion in 2021. The disruption of this threat can be a and disrupting the sources from which video is re-distributed. In marketing tool in itself. Taking a carrot and stick approach, the consumers order to ensure they are adequately protected, and to drive down who use someone else’s credentials can be o ered a legal subscription, piracy, it is essential for video providers to stay informed about how while security measures are applied to shut down the fraudsters’ activity. pirates operate. Pirates are very agile, and they can react quickly to security measures. To counter pirates’ agility e ectively, it’s important What technologies and techniques are coming on stream that will help to understand the pirate services that pose the toughest competition, in the future? such as subscription pirate networks that provide a commercial- As piracy of OTT services grows, OTT service providers can leverage usage grade experience. That way, you can be ready to employ multiple data by applying User and Entity Behavioural Analytics methods to detect technologies to overcome pirate evasion tactics in a scalable manner, suspicious piracy behaviour. In addition, new technology is emerging to including watermarking, predictive analytics, and automation tools. impact the pirate online ecosystem.

p23 Synamedia Q&A MarApr19.indd 1 21/03/2019 18:15 Technology focus > Content Security Digital TV Europe March/April 2019

Synamedia provides secure end-to-end video delivery solutions.

For Viaccess-Orca’s Assayag, intelligence gathering is key. He points to his company’s Eye on Piracy anti-piracy service which monitors illegal servers on the web. This enables Viaccess-Orca to identify illegal streams and service providers. Service providers can issue take-down notices to hosting sites or get links removed from Google’s database. Finally, operators can also take the ultimate step of using the service to capture screenshots that can be used in evidence in legal cases. Assayag says that Viaccess-Orca also offers the ability to identify “weird patterns on the net”, for example showing an increase in the number of licences issued that does not match viewing numbers. Ideal for sharing: the OTT TV dilemma For Assayag, data analytics is also a key tool in the battle against streaming piracy. “You can The sharing of user passwords between more now addressing the issue. Verimatrix recently also transform the threat into an opportunity,” than one household represents a real source of acquired technology from Akamai that he says. “If you seal off the stream that revenue loss for TV operators, but it is one that enables it to see what devices are being used someone is watching you can then offer them raises questions about how far it makes sense to to access content and track multiple devices the opportunity to watch a value offering or go to enforce their own rules. associated with particular user accounts, even turn them into full-fledged subscribers Just as consumers often view web piracy including identifying the location of the user. with a monthly plan. You can bring people over services they pay for as ‘legitimate’, many see More broadly, the application of analytics to the right side of the fence.” nothing particularly wrong with the sharing of can also help operators decide if they have The wider point here is that marketing is just credentials between family and friends. That is mistakenly targeted a legitimate user who may as important a tool for service providers as anti- not to say that credential sharing takes only one be accessing his content on a business trip, or piracy disruption technology. This is especially form. Data theft is a source of piracy in its own if there is something more suspicious going on. true against the background of the ease with right, and security providers point to organised Orly Ansalem, product manager, video which people can now access illicit streams. If criminals trading usernames and passwords on security at Synamedia, says that operators can this has widened the reach of pirate services, it the dark web, as well as individual customers apply machine learning and analytics to detect can also be inferred that many people caught making money from their own user credentials credential misuse, helping operators through up in this are less committed to wrongdoing by trading them on social media sites. Irdeto the delicate task of eliminating ‘false positives’ than was the case when piracy was ‘difficult’. discovered 854 listings of OTT credentials and avoid confronting their subscribers with “Legal players need to think about what is across 42 different OTT services, available from unwarranted allegations of bad behaviour. happening and make the right offering for the 69 unique sellers in 15 dark web marketplaces in Operators then have the option of trying right market segments,” says Assayag. “The the month of April 2018 alone. to use the information as a marketing tool or music industry has gone through this and While this is clearly illegal, casual sharing as evidence against their customers. “We can there has been a huge shift in terms of the way of passwords between people who know each enable service providers to monetise credential that industry works. I’m not saying TV needs other is more of a grey area, and this posits a sharing. We believe most users are honest and to adopt a completely new business model but dilemma for service providers. by approaching them in the right way, operators defining new price points and plans is one way Those service providers have in many cases can sell a higher level of service,” she says. to fight piracy.” inadvertently enabled credential sharing by Ultimately, however, operators face hard Nagra’s Trudelle agrees that providing a expanding the number of devices via which choices in deciding how to tackle credential compelling service is the best defence. “Service users can view their service, with limitations sharing. “Two-way networks give you the providers have to pick up the ball and attract such as three devices being seen by some as visibility to fight credential sharing if you want consumers back with attractive services. a barrier that reduces consumer satisfaction. to. There is, however, a trade-off between user It is not just about using a stick to disrupt Some have subsequently sought to rein in satisfaction and potential revenue loss from services. Operators have to provide the means abuse by limiting the number of concurrent sharing across multiple households. Operators to consumers to access services, sign up and streams that can be served at any one time. have to strike the right balance,” says Petr watch when and where they want and watch Content security technology providers are Peterka, chief technology officer at Verimatrix. on the device of their choice. It is about using the carrot as well as the stick.”l

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p18-19,22,24 Content Security DTVE MarApr19v2st.indd 24 22/03/2019 20:20 Q&A: Steve Oetegenn, Verimatrix Steve Oetegenn, chief operating o cer at Verimatrix talks about combining forces with Inside Secure, the changing security needs of rights-holders and the growing impact of streaming piracy

Why does the combination of Inside Secure and Verimatrix make What impact has the growth in streaming piracy had on the need sense? for digital watermarking as a security technology? While both companies have a focus in security, our expanded areas of We have found that the infrastructure and tools that have advanced expertise and target audiences are quite complementary. Inside Secure streaming video services are the same technologies being exploited enables Verimatrix to reinforce our security heritage in additional markets by pirates for illicit redistribution. Yet at the same time, as pirates are at an accelerated pace, including entertainment, mobile, and IoT. focused on content redistribution rather than just sharing control Verimatrix brings new dimensions of business value to Inside Secure’s words, their activities have inevitably become more visible and product portfolio in end markets that are fast shifting towards software traceable through two-way IP networks. This makes it also possible to and cloud-based security and analytics solutions. detect illicit services and even streams in near real time and is essential for tackling live stream piracy where business damage is caused What bene ts do you foresee the combined company providing to quickly such that retrospective legal action against pirates is of limited customers? value. When you get down to it, the combined company excels at providing Forensic watermarking is part of what we refer to as the third the right level of security required within very complex systems. We pillar of security – traceability. It is the best technique for marking do it e ciently and reliably, which has established a high level of trust and subsequently identifying illicit streams imperceptibly to the between us and our customers. user. For this reason, forensic watermarking was mandated as part Together, we provide rm foundations to accelerate of growth vertical of MovieLabs’ Enhanced Content Protection recommendations for markets that face critical security challenges through comprehensive, UHD/4K quality content for both on-demand content and now live end-to-end security and analytics service oerings. sports rights. The need to create uniquely marked streams for each end user can How are the needs of rights-holders to provide secure distribution of add complexity to the workow, so we are working closely with our content evolving and what solutions are likely to best meet their needs? customers to oer ways to streamline the watermarking process and There is undoubtedly room for improvement in how premium video make it easy to deploy. content is licensed and protected. A new generation of OTT-optimised premium security solutions has been introduced, but content providers What security challenges do TV Everywhere deployments raise and have had limited options to move beyond the old ways of doing things how can a technology solution such as Verimatrix’s nTitleMe help? when it comes to negotiating contracts and managing all the steps from nTitleMe is really about providing a friction-free TV Everywhere encryption to reporting that go into protecting content. experience for content providers, video service operators and viewers. In the past, it was possible to deliver in-the-clear programming in a A level of frustration still exists with subscribers trying to access their single contribution format over secure links to video service operators. content through a complex login process, as well as between content Today, providers need to deliver assets into a range of aggregation providers and the video service operators regarding authentication – points. And they need to manage the distribution of decryption keys which has been expensive and time-consuming, requiring numerous and digital rights policies for each piece of content transmitted to each integrations with individual operators. a liate. There is also a risk of asset theft as each operator decrypts and Our solution connects via a single integration to the backend of re-encrypts the content in preparation for delivery. the operator’s platform to authenticate and authorise subscribers We have been able to address these issues by creating secure, easy to to receive content. It also provides fraud protection mechanisms to deploy, connected content distribution workows. Through our VCAS safeguard content and associated revenues. Ultra and RightsConnex integration, we help automate the ow of content Content providers can increase revenue by achieving the widest rights and entitlements directly from content providers to operators. possible audience reach. Video service providers are able to provide a Contract terms are translated for all the DRM modes used in distribution friction-free user and brand experience. A single sign-on for subscribers to optimally manage usage windows, playback policies and the keys that allows them to easily watch content on any authorized device. deliver the right content to the right operator in a secure fashion. nTitleMe nicely complements our expanded range of content In turn, viewer and usage data derived from the Verspective Analytics protection solutions from Inside Secure. solution are automatically sent back through the workow, providing actionable viewership analytics that content providers can use to conrm policy enforcement. Visit Verimatrix at NAB 2019, South Upper Hall #3110 to learn more.

p27 Verimatrix Q&A DTVE MarApr19.indd 1 22/03/2019 21:09 The Power of Digital Element’s NetAcuity is the gold standard in the industry, and we take comfort in knowing that we are using reliable, high quality geographic proxy IP Geolocation and VPN datasets, which meet the studios’ licensing requirements.

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p06-07 Digital Element DTVE AugSep17.indd 3 01/09/2017 10:58 double page advert v4.indd 2-3 31/08/2017 17:27:56 Technology focus > Hybrid TV Digital TV Europe March/April 2019

Lines of sight

Broadcasters are looking to new hybrid delivery technologies to ensure that their services stay relevant in the digital age. Anna Tobin reports on the latest developments.

demise of broadcast TV has been is no doubt that at the moment at least there are by going direct-to-consumer with their own The predicted for years as audiences still some barriers to moving to a world that is platforms. UK broadcasters the BBC and increasingly choose to watch content online only IP for video.” ITV, for example, have recently announced and on-demand. It’s not dead yet though. In The 2019 US Super Bowl final was broadcast plans to launch a version of their joint venture fact, broadcast businesses across Europe are to 98.2 million people and streamed to just US-streaming service BritBox in the UK. very much live and kicking. over two million. Although an impressive While other broadcasters are concentrating The word live is key here. Live TV remains figure, it demonstrates that the number of on syndicating their content to the big global the USP of broadcasters. They have the legacy concurrent users on IP streaming is still low in players and some are experimenting with a infrastructure that ensures that they can comparison to broadcast. combination of the two. transmit live programming to the greatest Broadcast TV will be around for many years, “We are seeing an evolution in the way footprint in the highest quality, something surmises Gilboa, but nevertheless he still people consume TV with consumers getting that the OTT world is not yet coming close believes that there will be a continuing steady the best of both worlds through linear and non- to. What broadcasters are quickly learning, move by broadcasters towards OTT delivery. “I linear services,” says Laurie Patten, director of however, is that it makes business sense to think broadcast TV is on the verge of significant strategy and ventures at . “Notably, while build supplementary streaming services. change,” he says. “I have no doubt that in the both services are important, when it comes The technology behind longer term, all video consumption will be IP- to key programming such as major sporting is still not perfected, which is the primary based. There are some technology hurdles, but events, soaps, reality TV and others, broadcast reason broadcasters haven’t fully embraced I think that that will ultimately happen and IP remains the nation’s favoured choice.” it. “The internet was not meant for delivery and streaming will be the primary means for Patten believes that hybrid delivery, of broadcast content from a single source to delivering video to consumers, wherever they where streaming and linear services are multiple people and it wasn’t meant for real- are.” offered via a single platform, will continue to time delivery. It was always meant for file Ahead of that, broadcasters are investing develop into the primary delivery model for delivery,” says Gideon Gilboa, SVP of product heavily in straddling both the linear and OTT broadcasters. “Hybrid TV delivery is now an and marketing at Kaltura’s media and telecom worlds. Some are attempting to take on global integral feature of the DTT platforms offering group. “From a technology point of view, there streaming giants, such as Netflix and Amazon, viewers a modern, dynamic and personalised

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p29-30 HybridTV DTVE MarApr19v2st.indd 28 22/03/2019 20:30 Digital TV Europe Technology focus > Hybrid TV March/April 2019

viewing experience,” she says. “Freeview viewers transition to OTT, the broadcaster has to collaborate on the latest innovations, the Play is a native hybrid TV platform offering a chance to catch them on their offering,” he HbbTV initiative is working closely with the a seamless connected TV experience. This explains. “We also see now, with LOVEStv DVB-I project. “Both the DVB-I project and the facilitates improved content discovery and in and, soon, with Salto in France, HbbTV initiative are similar in structure and access to catch-up and on-demand content, how HbbTV can be leveraged to ‘bundle up’ they are peopled by the same people,” explains in addition to linear TV. It offers viewers a services from multiple broadcasters and create MacAvock at the DVB. “I retain a position of powerful search engine, provides dynamic an offering which has a critical mass as a vital responsibility within HbbTV also. The DVB content recommendations and a seven-day service for a country. Now, in Spain and France, project is going to work closely with HbbTV backwards electronic programme guide (EPG) we may see pay TV operators struggle, because to define how the DVB-I initiative – which is for easy access to catch-up content. Viewers can also access catch-up and on-demand content through the various players, such as “We’re seeing an evolution in the way BBC iPlayer, which are all designed to work seamlessly on Freeview Play compliant smart people consume TV with consumers getting TVs.” the best of both worlds.” It’s crucial that consumers are not aware of the means by which their content is delivered to them, says Peter MacAvock, chairman of the Laurie Patten, Arqiva Digital Video Broadcasting (DVB) consortium. “For the foreseeable future there will be a the broadcasters keep catch-up to HbbTV, all about trying to make the online experience demand and enthusiasm for broadcast TV,” he which is typically supported on retail TVs on easier for the consumer – fits in with what they says. “It’s very much about the services that are free-to-air, and not on pay TV devices.” have done on things like operator applications provided and the best way of delivering them, and also the common work that we are doing and broadcasting is very efficient at what it on targeted advertising. I see HbbTV as a does. What we will see, however, is a gradual HbbTV compliment to the way in which DVB does its move to the hybrid space so that, as consumers work.” watch a broadcast or other service offered via The Hybrid broadcast broadband TV (HbbTV) The most recent HbbTV initaitve, HbbTV a broadcaster, they will become less aware of specification is designed to promote and OpApp, is designed to allow TV operators, the type of network that is used to deliver that harmonise the coming together of broadcast in partnership with TV manufacturers, to service. There will be a seamless link between and broadband delivery of entertainment provide an operator-branded experience as an the traditional broadcasting and the online services to multiple screens and devices. application on TVs. This virtual set-top-box propositions.” “HbbTV is all about enabling interoperability has proved more of a bonus to retailers than The initial focus, says MacAvock, is an through common international standards broadcasters however, claims Hernes, who in integrated EPG. for Hybrid TV,” explains Patten at Arqiva. addition to his role at Vewd is also a member of “The immediate short-term application is “By adopting these standards countries and the HbbTV steering board. in the area of offering a seamless electronic platforms can maximise scale and help drive “The HbbTV OpApp is designed specifically programme guide so the consumer has access down costs for the benefit of all stakeholders: for small to medium operators that wish to a linear service which is the live feed, if you advertisers, broadcasters, platform operators to avoid investing in operator-controlled like, and a library of content, which is provided and ultimately consumers.” devices. It is an opportunity for the retail TV to them through some form of selection tool. Recognising the need for the industry manufacturers to establish a commercial It’s about ensuring that the consumer sees no difference in channel change time, picture quality and audio quality between that linear broadcast service and the on-demand stuff; the consumer simply doesn’t know.” Making the switch between linear and OTT services undetectable is vital for broadcasters if they are to leverage the time viewers spend in the linear space to lead them to their online offerings, agrees Frode Hernes, SVP of products, core and modules at Vewd. “The red-button applications are shortcuts for the place you spend the most time, so if and when

Kaltura’s video platform and solutions are deployed globally by thousands of customers.

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p29-30 HybridTV DTVE MarApr19v2st.indd 29 22/03/2019 20:30 Technology focus > Hybrid TV Digital TV Europe March/April 2019

relationship with these operators and gain load HbbTV applications. Another initiative is The organisation is also working on HbbTV some after-market revenue. For broadcasters, targeted advertising – specific functionality to updates. “We are currently discussing what is OpApp is less important, as the services a improve the user experience when a broadcaster required to keep HbbTV relevant and easy to broadcaster normally needs are already in the or operator replaces a broadcast advertisement use for content owners,” says Hernes. “This standard HbbTV 2.0.2 specification,” he says. Hernes says it is too early to judge whether the working partnership HbbTV has with “The HbbTV OpApp is designed specifically DVB-I will prove successful, but he is watching it with interest. “If the DVB-I initiative is for small to medium operators that wish successful in Europe, it will be important to to avoid investing in operator-controlled have HbbTV on those channels. But there are of course other ways to serve live channels over devices.” the internet also.” Frode Hernes, Vewd The HbbTV organisation is currently working on several new initiatives. These with one loaded over IP. “This is already possible mainly means adding new, media formats include application discovery over broadband with today’s HbbTV 1.5 and newer, but with this and features to the platform to ensure that the – the functionality to let a TV connected to new initiative, we believe we can give the user a best quality experience can be achieved, and a pay TV device or TV service that does not better experience, and also improve the ‘backend that content owners can serve the same media support HbbTV use the internet to detect and side,’” explains Hernes. streams to HbbTV devices as to other devices out there.” The disconnect between the various mobile Spectrum wars devices and the main screen platforms is impeding the development of a range of As broadcasters move over to streaming, it is a very important role culturally and within common solutions to be offered across all the predicted that they may be pushed to give up society,” he says. “For instance, over 18 million different platforms, says the DVB’s MacAvock. some more of their free-to-air terrestrial or households in the UK regularly use DTT services “What I think we will see over time, and satellite spectrum. And there are other entities and the number of primary DTT households has what the DVB project is working on, is waiting in the wings to pick this up. actually continued to grow through the ongoing trying to minimise those differences and “Spectrum, particularly spectrum in the success of platforms such as Freeview Play, BT simplify the proposition for the broadcasters. lower part of the UHF band, is very attractive TV and Talk Talk TV, which are also built around Currently, the broadcasters have to serve all for a number of different applications. It brings the DTT platform.” of these platforms differently; ideally, they with it the possibility of traditional broadcasting Frode Hernes, SVP of products, core and would serve them all the same way,” he says. coverage and it also brings a reasonable modules at Vewd agrees that spectrum “The other big issue in this is the fact that data rate. It is a valuable resource and as a sacrifice is possible, but unlikely to happen on people consume content on different devices valuable resource it needs to be deployed for a wide-scale in practice. “There is some push to in different ways. So what works on mobile the good of the population that it serves,” says get some spectrum freed for mobile services, doesn’t necessarily work on a large screen and Peter MacAvock, chairman of the DVB. “It’s but achieving this is extremely complicated,” vice versa. The classic example is if you look all very healthy. If there were no demands for he says. “There was an attempt in radio, closing at the statistics in relation to Netflix usage, spectrum then I think it would be more difficult down FM and introducing DAB with much more you will see that once the ‘sunrise period’ of to ensure that the best use of that spectrum is efficient codecs and better services, but in the adherence to the platform wanes, after about guaranteed.” end, full adoption did only happen in Norway, one month, viewing migrates to the main There are quite a few satellite operators that and even in Norway we cannot re-use those screen which is for consistent long-form, are already thinking about when there won’t frequencies since our neighbours – Sweden high-quality, serialised drama and films.” be so much demand for satellite capacity from mainly – did not close FM.” It works the other way as well, says MacAvock. broadcasters, points out Gideon Gilboa, SVP of BBC Three was one of the first UK channels to “If you look at the way in which RTÉ, the local product and marketing at Kaltura’s media and migrate from being a digital terrestrial channel broadcaster in Ireland, has tailored its offering; telecom group. But, while broadcast satellite to being purely streamed via the BBC’s iPlayer on its online platform it produces content spectrum may be relinquished, Laurie Patten, service. Yet, it remains one of the exceptions specifically designed for mobile devices, director of strategy and ventures at Arqiva, to the rule. Most of Europe’s long-standing which is more short-form based,” he says. “So doesn’t see free-to-air broadcast spectrum broadcasters have dipped more than their toes different content works on different devices in being rescinded by many broadcasters soon. into the OTT space, but neither the technology different ways at different times of the day to “Broadcasters are likely to hold on to valuable nor the viewing culture is quite ready to leave different types of users. Getting that mix right spectrum for a long time to come because the the old linear world behind just yet. Broadcast is critical, but at the basic level, and where the services and content they provide continue to media is not about to become extinct, and it has DVB project comes in, it is about being able to be extremely valuable, widely used and play not yet made the endangered list. deliver content to different devices, but in pretty much the same way.” l

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p29-30 HybridTV DTVE MarApr19v2st.indd 30 22/03/2019 20:30 p31 NEM MarApr19.indd 1 21/03/2019 18:08 News analysis > BluTV Digital TV Europe March/April 2019

Bolt from the Blu Dogan Yalcindag, the founder and CEO of Turkish VOD platform BluTV, discusses the company’s growth, international expansion plans and its original content strategy.

was established in 2016 BluTV with plans to both dominate the Turkish SVOD market and offer Turkish shows around the world. The company started locally, launching first in Turkey before expanding to the and North Africa (MENA) with an Arabic version of its website in 2018. It now has plans to launch across Latin America in summer 2019. “In the Middle East, Turkish content has been the number one content over the last 10 years on free-to-air channels in places like Saudi Arabia, Egypt, North Africa, and other parts of the Gulf,” says BluTV founder and CEO Dogan Yalcindag. He claims that in the past four years Turkish shows have also found success Latin America – particularly in markets like Argentina and Chile – and he sees a “huge company is also doing more deals with Turkish content wasn’t enough. It was the originals opportunity” in bringing its Turkish SVOD producers, claiming that online platforms are that made the difference, because people were service to both regions. becoming an attractive alternative to free-to- fed up with what they were seeing on free-to- With the company’s Latin America push air television in the region after -based air channels.” slated for June or July, BluTV already claims to satellite broadcast company MBC made the To Yalcindag’s mind, the quality of the have more than 2,000 hours of TV and movie decision last year to cut Turkish drama from shows that appear on Turkey’s free-to-air TV content dubbed into Spanish with more hit its schedules, in an apparent response to Arab- channels has “decreased significantly over Turkish shows to follow. Looking further Turkish political tensions. the last five years”. He claims these channels ahead, Yalcindag says the next key expansion Overall, BluTV says it has signed up more have lost a lot of younger audiences to pirate area for the business is to target the 20 million than 4.2 million customers to date and websites and the internet, but says that BluTV Turkish-speaking people living outside of attributes much of its success to originals. “At has succeeded in converting a portion of that Turkey – including diaspora audiences in the beginning of our second year we launched market. countries like Germany and Poland and our first original show and that’s where we saw “When we launched in 2016 we were the first Turkish speakers in Azerbaijan and other our biggest subscriber jump,” says Yalcindag. paid SVOD service and everyone in Turkey said surrounding countries. “Then as we continued to provide these, we no one would pay for content online because BluTV’s current subscriber breakdown by saw more and more subscribers coming in.” piracy was huge,” he says. “It was a difficult region is: 82% in Turkey and the Turkish- Masum (Innocent), the company’s first battle for us the last three years, because we speaking world; and 18% in the Middle original series, launched in January 2017 had to raise awareness and we had to convince East and Arabic-speaking world. In Turkey, and BluTV has now produced 11 originals – people to pay for content online. We’ve done Yalcindag explains that BluTV’s growth including a second crime drama, Bozkir, two this by signing up millions of people.” has been organic and achieved without documentary series and two comedy series. BluTV now competes in a bigger market striking deals with telecom operators like Its vampire drama Yasamayanlar (Immortals) – both against ad-supported players like Turkcell, Türk Telekom and Vodafone Turkey, caught the attention of Netflix, which bought YouTube and the big global SVOD providers. which have their own strong virtual pay TV up the show’s international rights, and BluTV However, Yalcindag feels that BluTV still subscription offerings. now has five originals planned for 2019 – two has an advantage thanks to its central focus In MENA, by contrast, much of its growth new and three returning series. Genre-wise, on Turkish content. “Since Netflix is fairly has been fuelled by a non-exclusive partnership Yalcindag says “we’re trying to experiment new, and they’re not producing a lot of local with Saudi Telecom Company, with BluTV with everything.” content, we’re basically the only stop for talent available as part of the operator’s Jawwy TV “We understood early on that our offering in Turkey if they want to do a show for a digital service in the region. Yalcindag says that the with various Hollywood shows and Turkish platform.” l

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p32 BluTV DTVE MarApr19v2st.indd 32 22/03/2019 20:24 Asia’s Mega Infocomm Media www.ConnecTechAsia.com and Technology Event for the Manufacturing, Engineering, Construction and Energy 18 industries to Check out solutions from IoT, AI, Big Data, Cloud, Cybersecurity, to 20 SatComm and more JUNE Take part in free experiential onsite 2019 activities, including presentation areas and technology tours SUNTEC Gain insights at the supercharged SINGAPORE conferences & MARINA BAY SANDS

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p33 ConnectTech MarApr19.indd 1 21/03/2019 18:10 ANGA COM 2019 > Preview Digital TV Europe March/April 2019

ANGA COM 2019: the preview Peter Charissé, managing director of ANGA COM, talks to Digital TV Europe about the key themes of this year’s event and the central issues facing the industry.

What will be the main themes of the Currently we see two fundamental questions: the implications of 5G for ANGA COM conference this year, and the broadband market and the impact of streaming on TV competition. how do these reflect current trends in This also raises the question of how the interaction between larger and the industry? local providers will develop. topics of the exhibition and our conference agenda are 5G, the smart city, How much progress has the industry made towards offering app TV, Internet of Things, smart home, Gigabit broadband connectivity and what still needs to be cloud TV, copyright and personalised done to ensure progress? TV. Especially this year, big data, artificial Both the fibre roll-out and the upgrading of HFC cable networks have intelligence and cybersecurity will be accelerated considerably in recent years. To make even better progress, expanded. These keywords reflect the ongoing industry trend of it is particularly important to have an investment-friendly regulatory bringing together connectivity and content. framework and a technology-neutral subsidy policy.

What will be the stand-out features of the exhibition? What impact do you think the growing penetration of OTT We already count more than 450 exhibitors for 95% of the exhibition TV players and the response of commercial and public space – including leading international vendors like Cisco, Huawei, broadcasters will have on the established pattern of TV Nokia, Arris, Appear TV and Commscope. Our exhibitors will distribution in Germany this year? particularly showcase latest innovations in the field of fixed mobile Competition in the field of television and content distribution will convergence and intelligent TV solutions for app TV and personalised continue to intensify. Network operators will therefore have to further TV. All these topics will be discussed at or new International Content diversify their own offerings. This applies to IPTV and OTT, but also Summit and the International CTO Summit. A completely new feature in particular to time-shifted and personalised services. This will be one dealing with digital transformation will be the ANGA International of the main topics to be discussed at our new International Content Keynotes. Summit with C-level experts from , Freenet, HD+, M7, Metrological, Nordija and Synamedia. The requirements on the level What do you see as the main priorities facing German cable of broadband technology will be addressed at our International CTO and telecom operators in a year that will potentially see Summit with, among others, Liberty Global, TDC Group, and consolidation in the industry? Vodafone. Both summits will be held on June 4.

The ANGA COM summits

With 450 exhibitors already registered covering 95% of last year’s RTL Deutschland, , Bavaria Film, NetCologne, Deutsche exhibition space, ANGA COM is expecting to grow in 2019. This year, Glasfaser, Unitymedia, Amazon Prime Video Germany, EWE TEL/EWE the highlights of the conference programme will comprise four summit Vertrieb and . discussions: The International Content Summit, the International CTO On June 6, the Federal Broadband Bureau and the Association of Summit, the German Broadband Summit and a new German Media and Value-Added Service Providers (VATM) will Summit. organise a joint Broadband Day for the second time, focusing on the The International Content Summit on June 4 will feature speakers Smart City. The Broadband Day offers free access for all visitors upon from Nordija, Metrological, , Eutelsat, Synamedia, HD+ and prior online registration. Freenet. Overall, ANGA COM will feature 36 conference panels on topics At the International CTO Summit, also on the first day of the event, including fibre, 5G, app TV, the smart city, the Internet of Things, the senior executives from Liberty Global, TDC Group, Tele2, Vodafone smart home, cloud TV, copyright, media policy and personalised TV. Deutschland, Arris and WISI will take to the stage. Within the core areas of ANGA COM, sessions on big data, artificial June 5 will feature the German Broadband Summit and the German intelligence, start-ups and cybersecurity will be expanded. Media Summit will take place, focusing on the rollout of fibre networks and The complete ANGA COM conference programme is published in this impact of streaming services respectively and featuring key executives issue of Digital TV Europe. from ZDF, Constantin Film, Vodafone Deutschland, Mediengruppe ANGA COM will take place in Cologne, Germany from June 4-6. l

Visit us at www.digitaltveurope.com 34

p34 ANGACOM Prev DTVE MarApr19v3st.indd 34 25/03/2019 15:08 Exhibition & Conference for Broadband, Television & Online 4 to 6 June 2019, Cologne/Germany www.angacom.de

CONFERENCE AGENDA STRATEGY

4 June Copyright: Retransmission, IP and Direct Injection 11:00 – 12:00 a.m. | Room 3 11:00 Petra Arts Senior Manager Public Policy, Liberty Global Agnieszka Horak Director of Legal and Public Aff airs, ACT Association of Commercial Television in Europe Thomas Roukens Director Regulatory Aff airs, Telenet in cooperation with: Stephanie Struppler Senior Director Legal GSA, Discovery Communications Moderator: Prof. Dr. Stefan Sporn Senior Vice President International Distribution, RTL International GmbH

4 June Big Data and Artifi cial Intelligence* 01:00 – 02:00 p.m. | Room 3 01:00 Marcus Hartmann Chief Data Offi cer, ProSiebenSat.1 Media SE Dr. Andrea Malgara Managing Director and Partner, Mediaplus Gruppe Moderator: Dr. Alexander Henschel Managing Director, goetzpartners Management Consultants GmbH

International Content Summit: 01:00 – 02:15 p.m. | Room 1 Content Strategies for Broadband Networks, Satellite and OTT Thomas Christensen CEO, Nordija A/S Jeroen Ghijsen Founder & CEO, Metrological Marc Antoine d’Halluin Chairman of the Board, M7 Group SA Philippe Oliva Executive Vice President of Sales and Products, Eutelsat Jean-Marc Racine Chief Product Offi cer and General Manager of EMEAR, Synamedia Wilfried Urner CEO, HD PLUS GmbH Christoph Vilanek CEO, freenet AG Moderator: Dr. Jörn Krieger Media Journalist

4 June International CTO Summit 03:00 – 04:15 p.m. | Room 1 03:00 Colin Buechner Managing Director Access Network, Liberty Global Michael Fränkle Senior Vice President Networks & CTO, TDC Group Thomas Helbo EVP, Fixed Technology, Tele2 Gerhard Mack CTO, Vodafone Deutschland Steve McCaff ery President International, ARRIS Group Axel Sihn Managing Partner & CEO, WILHELM SIHN JR. GmbH & Co. KG (WISI) Moderator: Stuart Thomson Editor, Digital TV Europe

Copyright: Modernizing the German Retransmission Framework * 03:00 – 04:00 p.m. | Room 3 Jochen Berg Head of Licensing Broadcasting and Cable Division, GEMA Dr. Peter Charissé Managing Director, ANGA Association of German Cable Operators Dr. Michael Müller Chief Offi cer Distribution, Legal & Regulatory, ProSiebenSat.1 Media SE Matthias Schmid Head of the Copyright and Publishing Law Department, Federal Ministry of Justice and Consumer Protection Timo Seidel Department Head Legal Content, Procurement & Technology, Vodafone Deutschland Moderator: Michael Schmittmann Attorney / Partner, Heuking Kühn Lüer Wojtek

Learning from Start-Ups, Cooperating with Start-ups: 03:00 – 04:00 p.m. | Room 2 New Corporate Cultures, new Partnerships? * Dr. Niklas Brambring CEO, Zattoo International AG Dr. Marcus Dimpfel Head of Strategy and Business Development, Mediengruppe RTL Deutschland Axel Menneking Startup Incubation & Venturing, Managing Director hub:raum Investment Fund, Deutsche Telekom AG Dr. Oliver Vesper Managing Director, SpotX Deutschland GmbH Andreas Westhoff CEO, Smart Mobile Labs Moderator: Peter Kerckhoff Vice President Content, Telekom Deutschland GmbH

4 June 5G – Potentials, Concepts, Products * 04:45 – 05:45 p.m. | Room 1 04:45 Volker Held Head of 5G Market Development, Nokia Dr. Alexander Lautz Senior Vice President 5G, Deutsche Telekom AG Guido Weissbrich Division Head Network Planning, Vodafone Deutschland Moderator: Marc Ennemann Partner Consulting and Head of Telecommunications, KPMG AG Wirtschaftsprüfungsgesellschaft

Media Law and Platform Regulation: An Interim Review* 04:45 – 05:45 p.m. | Room 3 Carine Chardon Head of Media Policy / Media Law, ZVEI e.V. Dr. Harald Flemming Managing Director, VAUNET – German Media Association Andreas Gerhardt Director Distribution / Regulatory Aff airs, GmbH Andreas Hamann Offi ce Manager, die medienanstalten Dr. Andrea Huber Managing Director, ANGA Association of German Cable Operators Moderator: Torsten Zarges Chief Reporter, DWDL.de

p35-39 ANGACOM agenda DTVE AprMay19.indd 35 21/03/2019 17:36 Exhibition & Conference for Broadband, Television & Online Exhibition & Conference for Broadband, Television & Online 4 to 6 June 2019, Cologne/Germany 4 to 6 June 2019, Cologne/Germany www.angacom.de www.angacom.de

CONFERENCE AGENDA STRATEGY BROADBAND DAY SMART CITY

5 June Smart Home: How can Monetization be achieved? * 10:00 – 11:00 a.m. | Room 1 6 June Opening * 10:00 – 10:15 a.m. | Room 1 10:00 Christian Constant General Manager, European Operations, Design Inc. 10:00 Tim Brauckmüller Managing Director, Federal Broadband Bureau Martin Czermin Senior Vice President B2B and Housing Industry, Unitymedia Dr. Peter Charissé Managing Director, ANGA COM / ANGA Association of German Cable Operators Olav Fritz Manager Sales Provider, AVM Jürgen Grützner Managing Director, Association of Telecommunications and ValueAdded Service Providers (VATM) Matthias Greve CoFounder, 2EAST GmbH * Stefan Riedel Chief Consumer Officer, Tele Columbus AG 6 June Opening Discussion Broadband Day: Smart City and 5G 10:15 – 11:30 a.m. | Room 1 Guido Schwarzfeld Head of Product Management and Marketing Controlling B2C, CC Housing Industry, Telekom Deutschland 10:15 Dr. Christoph Clément Member of the Management Board, Vodafone Deutschland Moderator: Sebastian Artymiak Director Public Affairs, ANGA Association of German Cable Operators Wolfgang Kopf Head of Central Division Policy and Regulatory Aff airs, Deutsche Telekom AG Timo von Lepel Managing Director, NetCologne Gesellschaft für Telekommunikation mbH 5 June ANGA International Keynotes * 11:00 a.m. – 02:00 p.m. | Room 3 Dr. Tobias Miethaner Head of the Digital Society DirectorateGeneral at the Federal Ministry of Transport and Digital Infrastructure 11:00 The ANGA International Keynotes offer presentations on broadband, television and online topics. With an international focus, Bernd Thielk Managing Director, willy.tel GmbH innovative aspects from the areas of Digital Transformation, Internet of Things and Content will be addressed. Martin Witt Management Board, 1&1 Drillisch AG / Chairman of the Board, 1&1 SE The agenda of the ANGA International Keynotes is available online: www.angacom.de/en/conference/agenda.html Moderator: Kerstin Stromberg-Mallmann Moderator

5 June AppTV and OTT: New Platforms on the Test Bench * 11:30 a.m. – 12:30 p.m. | Room 1 6 June Best Practice Smart Cities * 12:00 – 01:00 p.m. | Room 1 11:30 Nicole Agudo Berbel Chief Distribution Officer & EVP Digital Publishing, ProSieben Sat.1 Media SE 12:00 Denise Nelkert Consultant Digital Model Regions NRW, Ministry of Economics, Innovation, Digitisation and Energy of the State of Thomas de Buhr Executive Vice President, DAZN North RhineWestphalia Wolfgang Elsäßer Senior Vice President Business Unit TV, Telekom Deutschland Frans-Anton Vermast Strategy Advisor & International Smart City Ambassador, Amsterdam Smart City Dr. Holger Enßlin Chief Officer Legal, Regulatory & Distribution, Moderator: Jürgen Grützner Managing Director, Association of Telecommunications and ValueAdded Service Providers (VATM) Rolf Wierig Vice President Entertainment Products Consumer, Vodafone Deutschland Moderator: Christian Meier Media Editor, Welt N2 GmbH Key Issue Underground Construction – 12:00 – 01:00 p.m. | Room 3 How do we solve the Bottleneck? * * 5 June Media Summit: Streaming as a Game Changer for Film and Television 01:00 – 02:15 p.m. | Room 1 Johannes Bisping Managing Director, Bisping & Bisping GmbH & Co. KG 01:00 Dr. Thomas Bellut Chairman, ZDF Dr. Klaus Ritgen Consultant, Deutscher Landkreistag Oliver Berben Managing Board Television, Digital Media, Entertainment, Constantin Film AG Stefan Tiemann Managing Director, RFT kabel Brandenburg GmbH Dr. Manuel Cubero Chief Commercial Officer, Vodafone Deutschland / Chairman of the Board, Kabel Deutschland Holding AG Dr. Stephan Zimmermann CTO, Deutsche Glasfaser Holding GmbH Matthias Dang Managing Director Marketing, Technology & Data, Mediengruppe RTL Deutschland Moderator: Christian Zieske Deputy CEO, Federal Broadband Bureau Dr. Christian Franckenstein CEO, Bavaria Film GmbH Dr. Christoph Schneider Managing Director, Amazon Prime Video Germany 6 June From Megabit to Gigabit: Future-Proof Public Broadband Funding * 01:30 – 02:30 p.m. | Room 1 Moderator: Thomas Lückerath EditorinChief, DWDL.de 01:30 Florian Braun MdL Spokesman of the CDU Parliamentary Group NRW for Digitisation and Innovation Stephan Drescher Managing Director, envia TEL GmbH * 5 June Broadband Summit: Fiber Roll-Out on the Test Bench 03:00 – 04:15 p.m. | Room 1 Dr. Andrea Huber Managing Director, ANGA Association of German Cable Operators 03:00 Keynote: Thomas Braun President, ANGA Association of German Cable Operators Uwe Nickl Managing Director, Deutsche Glasfaser Holding GmbH Timm Degenhardt CEO, Tele Columbus AG David Zimmer Managing Director, inexio Timo von Lepel Managing Director, NetCologne Gesellschaft für Telekommunikation mbH Moderator: Tim Brauckmüller Managing Director, Federal Broadband Bureau Uwe Nickl Managing Director, Deutsche Glasfaser Holding GmbH Winni Rapp CEO, Unitymedia Game Changer 5G: Nationwide, regional, local?! * 01:30 – 02:30 p.m. | Room 3 Norbert Westfal Spokesperson of the Management Board, EWE TEL GmbH and EWE Vertrieb GmbH Dr. Christoph Bach CTO Service Providers, Ericsson GmbH Dr. Dirk Wössner Member of the Management Board for Germany, Deutsche Telekom AG Gerhard Mack CTO, Vodafone Deutschland Moderator: Ina Karabasz Director Journalism Live, Handelsblatt Jörn Schoof Head of Broadband, E.ON SE / Managing Director, e.discom Telekommunikation GmbH Theo Weirich Managing Director, wilhelm.tel GmbH * Personalized TV: Replay, Voice Control and Recommendation Engines 03:00 – 04:00 p.m. | Room 3 Moderator: Sebastian Artymiak Director Public Aff airs, ANGA Association of German Cable Operators Dr. Stefan Fuchs Chief Marketing Officer, UPC Schweiz Peter Kerckhoff Vice President Content, Telekom Deutschland GmbH 6 June Quo Vadis Regulation: 02:30 – 03:30 p.m. | Room 1 Simin Lange Senior Vice President Commercial Distribution, Sky Deutschland GmbH 02:30 The new European Electronic Communications Code * Andre Prahl Head of the Programme Distribution Division, CBC GmbH / Mediengruppe RTL Deutschland in cooperation with: Jürgen Grützner Managing Director, Association of Telecommunications and ValueAdded Service Providers (VATM) Timo Schneckenburger Managing Director Marketing and Sales, HD PLUS GmbH Rainer Helle Chairman of the Working Group of all Federal States Moderator: Carine Chardon Managing Director, German TV Platform Marcus Isermann Director of Political Interest Representation, Regulation and Federal States, Deutsche Telekom AG Dr. Stephan Korehnke Head of Regulatory Aff airs, Vodafone Deutschland 5 June Quo Vadis TV Distribution: 04:45 – 05:45 p.m. | Room 3 Dr. Wolf Osthaus Member of the Management Board, Unitymedia * 04:45 Sitchff SD All over IP and Streaing only Moderator: Dr. Iris Henseler-Unger Director and Managing Director, WIK GmbH BROADBAND DAY Nicole Agudo Berbel Chief Distribution Officer & EVP Digital Publishing, ProSieben Sat.1 Media SE Christian Heinkele Managing Director, Eviso Germany GmbH (M7 Group SA) SMART Christoph Mühleib Managing Director, ASTRA Deutschland GmbH The Broadband Day will take place in cooperation with: CITY Dr. Michael Rombach Director Production, ZDF FREE OF CHARGE Wolfgang Wagner Director Production and Technology, WDR Moderator: Dr. Jörn Krieger Media Journalist ENTRANCE FEES 5G as an Opportunity for Local Operators and new Market Players * 04:45 – 05:45 p.m. | Room 1 e Exhibition ...... 22.– e Executive Ticket ...... 790.– Tim Brauckmüller Managing Director, Federal Broadband Bureau e ...... e Nelson Killius Spokesperson of the Management Board, Mnet Telekommunikations GmbH Conference ...... 220.– Conference Technology Panels 100.– in cooperation with: Dr. Marc Schütze Management Board, Drillisch Netz AG Conference and ANGA COM Night ...... 290.– e Broadband Day on 6 June 2019 ...... Free of charge Theo Weirich Managing Director, wilhelm.tel GmbH Moderator: Wolfgang Heer Managing Director, BUGLAS Bundesverband Glasfaseranschluss e.V. REGISTER ONLINE NOW: www.angacom.de

p35-39 ANGACOM agenda DTVE AprMay19.indd 36 21/03/2019 17:36 Exhibition & Conference for Broadband, Television & Online Exhibition & Conference for Broadband, Television & Online 4 to 6 June 2019, Cologne/Germany 4 to 6 June 2019, Cologne/Germany www.angacom.de www.angacom.de

CONFERENCE AGENDA STRATEGY BROADBAND DAY SMART CITY

5 June Smart Home: How can Monetization be achieved? * 10:00 – 11:00 a.m. | Room 1 6 June Opening * 10:00 – 10:15 a.m. | Room 1 10:00 Christian Constant General Manager, European Operations, Plume Design Inc. 10:00 Tim Brauckmüller Managing Director, Federal Broadband Bureau Martin Czermin Senior Vice President B2B and Housing Industry, Unitymedia Dr. Peter Charissé Managing Director, ANGA COM / ANGA Association of German Cable Operators Olav Fritz Manager Sales Provider, AVM Jürgen Grützner Managing Director, Association of Telecommunications and ValueAdded Service Providers (VATM) Matthias Greve CoFounder, 2EAST GmbH * Stefan Riedel Chief Consumer Officer, Tele Columbus AG 6 June Opening Discussion Broadband Day: Smart City and 5G 10:15 – 11:30 a.m. | Room 1 Guido Schwarzfeld Head of Product Management and Marketing Controlling B2C, CC Housing Industry, Telekom Deutschland 10:15 Dr. Christoph Clément Member of the Management Board, Vodafone Deutschland Moderator: Sebastian Artymiak Director Public Affairs, ANGA Association of German Cable Operators Wolfgang Kopf Head of Central Division Policy and Regulatory Aff airs, Deutsche Telekom AG Timo von Lepel Managing Director, NetCologne Gesellschaft für Telekommunikation mbH 5 June ANGA International Keynotes * 11:00 a.m. – 02:00 p.m. | Room 3 Dr. Tobias Miethaner Head of the Digital Society DirectorateGeneral at the Federal Ministry of Transport and Digital Infrastructure 11:00 The ANGA International Keynotes offer presentations on broadband, television and online topics. With an international focus, Bernd Thielk Managing Director, willy.tel GmbH innovative aspects from the areas of Digital Transformation, Internet of Things and Content will be addressed. Martin Witt Management Board, 1&1 Drillisch AG / Chairman of the Board, 1&1 Telecommunication SE The agenda of the ANGA International Keynotes is available online: www.angacom.de/en/conference/agenda.html Moderator: Kerstin Stromberg-Mallmann Moderator

5 June AppTV and OTT: New Platforms on the Test Bench * 11:30 a.m. – 12:30 p.m. | Room 1 6 June Best Practice Smart Cities * 12:00 – 01:00 p.m. | Room 1 11:30 Nicole Agudo Berbel Chief Distribution Officer & EVP Digital Publishing, ProSieben Sat.1 Media SE 12:00 Denise Nelkert Consultant Digital Model Regions NRW, Ministry of Economics, Innovation, Digitisation and Energy of the State of Thomas de Buhr Executive Vice President, DAZN North RhineWestphalia Wolfgang Elsäßer Senior Vice President Business Unit TV, Telekom Deutschland Frans-Anton Vermast Strategy Advisor & International Smart City Ambassador, Amsterdam Smart City Dr. Holger Enßlin Chief Officer Legal, Regulatory & Distribution, Sky Deutschland Moderator: Jürgen Grützner Managing Director, Association of Telecommunications and ValueAdded Service Providers (VATM) Rolf Wierig Vice President Entertainment Products Consumer, Vodafone Deutschland Moderator: Christian Meier Media Editor, Welt N2 GmbH Key Issue Underground Construction – 12:00 – 01:00 p.m. | Room 3 How do we solve the Bottleneck? * * 5 June Media Summit: Streaming as a Game Changer for Film and Television 01:00 – 02:15 p.m. | Room 1 Johannes Bisping Managing Director, Bisping & Bisping GmbH & Co. KG 01:00 Dr. Thomas Bellut Chairman, ZDF Dr. Klaus Ritgen Consultant, Deutscher Landkreistag Oliver Berben Managing Board Television, Digital Media, Entertainment, Constantin Film AG Stefan Tiemann Managing Director, RFT kabel Brandenburg GmbH Dr. Manuel Cubero Chief Commercial Officer, Vodafone Deutschland / Chairman of the Board, Kabel Deutschland Holding AG Dr. Stephan Zimmermann CTO, Deutsche Glasfaser Holding GmbH Matthias Dang Managing Director Marketing, Technology & Data, Mediengruppe RTL Deutschland Moderator: Christian Zieske Deputy CEO, Federal Broadband Bureau Dr. Christian Franckenstein CEO, Bavaria Film GmbH Dr. Christoph Schneider Managing Director, Amazon Prime Video Germany 6 June From Megabit to Gigabit: Future-Proof Public Broadband Funding * 01:30 – 02:30 p.m. | Room 1 Moderator: Thomas Lückerath EditorinChief, DWDL.de 01:30 Florian Braun MdL Spokesman of the CDU Parliamentary Group NRW for Digitisation and Innovation Stephan Drescher Managing Director, envia TEL GmbH * 5 June Broadband Summit: Fiber Roll-Out on the Test Bench 03:00 – 04:15 p.m. | Room 1 Dr. Andrea Huber Managing Director, ANGA Association of German Cable Operators 03:00 Keynote: Thomas Braun President, ANGA Association of German Cable Operators Uwe Nickl Managing Director, Deutsche Glasfaser Holding GmbH Timm Degenhardt CEO, Tele Columbus AG David Zimmer Managing Director, inexio Timo von Lepel Managing Director, NetCologne Gesellschaft für Telekommunikation mbH Moderator: Tim Brauckmüller Managing Director, Federal Broadband Bureau Uwe Nickl Managing Director, Deutsche Glasfaser Holding GmbH Winni Rapp CEO, Unitymedia Game Changer 5G: Nationwide, regional, local?! * 01:30 – 02:30 p.m. | Room 3 Norbert Westfal Spokesperson of the Management Board, EWE TEL GmbH and EWE Vertrieb GmbH Dr. Christoph Bach CTO Service Providers, Ericsson GmbH Dr. Dirk Wössner Member of the Management Board for Germany, Deutsche Telekom AG Gerhard Mack CTO, Vodafone Deutschland Moderator: Ina Karabasz Director Journalism Live, Handelsblatt Jörn Schoof Head of Broadband, E.ON SE / Managing Director, e.discom Telekommunikation GmbH Theo Weirich Managing Director, wilhelm.tel GmbH * Personalized TV: Replay, Voice Control and Recommendation Engines 03:00 – 04:00 p.m. | Room 3 Moderator: Sebastian Artymiak Director Public Aff airs, ANGA Association of German Cable Operators Dr. Stefan Fuchs Chief Marketing Officer, UPC Schweiz Peter Kerckhoff Vice President Content, Telekom Deutschland GmbH 6 June Quo Vadis Regulation: 02:30 – 03:30 p.m. | Room 1 Simin Lange Senior Vice President Commercial Distribution, Sky Deutschland GmbH 02:30 The new European Electronic Communications Code * Andre Prahl Head of the Programme Distribution Division, CBC GmbH / Mediengruppe RTL Deutschland in cooperation with: Jürgen Grützner Managing Director, Association of Telecommunications and ValueAdded Service Providers (VATM) Timo Schneckenburger Managing Director Marketing and Sales, HD PLUS GmbH Rainer Helle Chairman of the Working Group of all Federal States Moderator: Carine Chardon Managing Director, German TV Platform Marcus Isermann Director of Political Interest Representation, Regulation and Federal States, Deutsche Telekom AG Dr. Stephan Korehnke Head of Regulatory Aff airs, Vodafone Deutschland 5 June Quo Vadis TV Distribution: 04:45 – 05:45 p.m. | Room 3 Dr. Wolf Osthaus Member of the Management Board, Unitymedia * 04:45 Sitchff SD All over IP and Streaing only Moderator: Dr. Iris Henseler-Unger Director and Managing Director, WIK GmbH BROADBAND DAY Nicole Agudo Berbel Chief Distribution Officer & EVP Digital Publishing, ProSieben Sat.1 Media SE Christian Heinkele Managing Director, Eviso Germany GmbH (M7 Group SA) SMART Christoph Mühleib Managing Director, ASTRA Deutschland GmbH The Broadband Day will take place in cooperation with: CITY Dr. Michael Rombach Director Production, ZDF FREE OF CHARGE Wolfgang Wagner Director Production and Technology, WDR Moderator: Dr. Jörn Krieger Media Journalist ENTRANCE FEES 5G as an Opportunity for Local Operators and new Market Players * 04:45 – 05:45 p.m. | Room 1 e Exhibition ...... 22.– e Executive Ticket ...... 790.– Tim Brauckmüller Managing Director, Federal Broadband Bureau e ...... e Nelson Killius Spokesperson of the Management Board, Mnet Telekommunikations GmbH Conference ...... 220.– Conference Technology Panels 100.– in cooperation with: Dr. Marc Schütze Management Board, Drillisch Netz AG Conference and ANGA COM Night ...... 290.– e Broadband Day on 6 June 2019 ...... Free of charge Theo Weirich Managing Director, wilhelm.tel GmbH Moderator: Wolfgang Heer Managing Director, BUGLAS Bundesverband Glasfaseranschluss e.V. REGISTER ONLINE NOW: www.angacom.de

p35-39 ANGACOM agenda DTVE AprMay19.indd 37 21/03/2019 17:36 Exhibition & Conference for Broadband, Television & Online Exhibition & Conference for Broadband, Television & Online 4 to 6 June 2019, Cologne/Germany 4 to 6 June 2019, Cologne/Germany www.angacom.de www.angacom.de

CONFERENCE AGENDA TECHNOLOGY CONFERENCE AGENDA TECHNOLOGY

4 June 10 Gigabit and Beyond: Powering the Future of Cable 11:00 a.m. – 12:15 p.m. | Room 1 5 June tre roofing yo etork ier tics and ore 03:00 – 04:15 p.m. | Room 2 11:00 John T. Chapman Frank Hellemink 03:00 Scalale and dynaically reconfigrale IPtical Cale 10 Gig DAA and SDN/NFV Strategies supporting new CTO Cable Access & Fellow, Cisco Director Deployment, Vodafone Networks Bandwidth Horizons Robert Ferreira Chris Lammers Dr. Ben Tang DMTS and Principal, Bell Labs Consulting Hossam Salib VP Cable & Wireless Strategy, ADTRAN General Manager of Intels Connected Home Strategy and EVP/COO, CableLabs Coherent Optics Impact on Cable’s Network Evolution Smashing together Next Gen HFC Architectures and small Technology Office, Intel Dr. Alberto Campos Fellow, CableLabs Cells Moderator: Mark Dzuban President/CEO, ISBE in cooperation with: Kevin Bourg Director, Optical Network Architect, Corning Optical Communications Cloud and Satellite Integration for Streaming 11:00 a.m. – 12:15 p.m. | Room 2 Moderator: Edward Fitzgerald Entrepreneurial Technologist Video & Social Media 5 June Cyber Security & Safety: 04:45 – 06:00 p.m. | Room 2 Eutelsat CIRRUS – Hybrid Satellite TV and OTT Delivery Creating an affordale ndtond IP Chain or Media 04:45 Prepare your Network and protect your Customer anytime, anywhere, on any screen Broadcasting – anywhere Markus Fritz Executive Vice President Commercial Develop Hans Massart Market Director Broadcast, Newtec Security for today’s Digital Economy: Multi-dimensional, Using collective Intelligence to combat Piracy – and generate ment & Strategic Partnerships, Eutelsat A Modern Approach to Connecting Great Content to Global insight-driven and network-based new Revenues Video Services in the Cloud Consumers Roland Thienpont Director, Product Marketing for IP, Nokia Orly Amsalem Product Manager Security, Synamedia Dr rank offann SVP Customer Experience and Strategy Steve Oetegenn President, Verimatrix Deepeld Affected hink offensively develo a Strategy and secre Video Solutions, SES Cyber Security for Operators, Broadcasters, and Suppliers: the Cable Network Experience Moderator: Guy Bisson Research Director, Ampere Analysis Key Areas of Focus Steve Harris Executive Director, Education and L&D Sales, ISBE Marcel Mangel Managing Director of Cyber Security, Eurons 4 June PNM – The Multiple Layers of Network Maintenance, 01:00 – 02:15 p.m. | Room 2 Digital Testing Cyber Security Division 01:00 Management and Monetization Moderator: Dominik Röske Telecommunications and Postal Law, Federal Ministry for Economic Affairs and Energy Managing ndtond Coleity y sing Worko Silicon to Service: Leveraging Big Data through AI for the 6 June Video Delivery from the Cloud to the Consumer – 10:00 – 11:15 a.m. | Room 2 Automation Provision of modern Home Services 10:00 What happens on the last Mile? Alon Bernstein Distinguished Engineer, Cisco Bill McFarland CTO, Plume Design Maintenance of End-to-End Networks Converting Network Data into Business Opportunities Opportunities and Challenges of OTT Bringing the Power of automated ABR Video Optimization to Brady Volpe CEO and Founder, Volpe Firm Mark Trudeau CEO and Founder, OpenVault Fabian Birgfeld Managing Director & CoFounder, W12 Studios livelinear Workos Elke Hungenaert Director of Product Management, Synamedia Moderator: Volker Belz Partner, Goldmedia Targeting True QoE for MSOs: End-to-End Monitoring and unifying Metrics to maximize Viewer Experiences Beyond Personalized TV – Personalized Pixels and Audio 4 June DOCSIS®3.1: Best Practices from the Field 04:30 – 05:45 p.m. | Room 2 Prof. Zhou Wang Chief Science Officer, SSIMWAVE Streams Charles Cheevers CTO Customer Premise Euipment, ARRIS 04:30 Gaining Network Performance the passive Way, From the Field: Real Life Experiences with operational with Distribution Passives Aspects of vDAA Moderator Kickoff Simon Murray Principal Analyst, Digital TV Research Anders Moller-Larsen Product Manager Coax, DKT Mike Gannon Lead Solutions Architect, Nokia 6 June Why are Operators moving to Network Virtualization? 11:30 a.m. – 12:45 p.m. | Room 2 Low Latency DOCSIS – Limits and its Value From WAN to LAN – DOCSIS 3.1 CPE Architecture eff eng Senior Director of Product Management – Cable, Requirements 11:30 Using AI / ML for Intelligent Network Management otal Cost o nershi enefits o oving to vCCA Casa Systems Tim Kroll Product Manager, AVM Thuy Nguyen Director of Fixed Networks, Intel Peter Wolff VP Wireline Product Management, Casa Systems Moderator: Mark Dzuban President/CEO, ISBE Self-Healing Network – a Dream comes true Considerations for NFV in the Access Network Tal Laufer Director Product Line Manager, ARRIS Bartlomiej Lewicz Access Network Innovation System & 5 June WiFi and 5G Access – The wireless Combination for the Future 10:00 – 11:15 a.m. | Room 2 Solutions Architect, Liberty Global 10:00 WiFi ax and Mesh – Joint Forces to meet Gigabit Service How a Multiservice 5G Core can capture new Revenue Moderator: Alan Breznick Cable/Video Practice Leader, Light Reading Needs Opportunities and lower Operating Costs Henning Kroll Product Manager, AVM Gibson Ang VP Technology, Casa Systems Leveraging DOCSIS 3.1 to Maximize Network Security 11:30 a.m. – 12:45 p.m. | Room 4 Managed In-Home WiFi: Transforming WiFi from Headache to Lessons learned from deploying remotely managed ISBE Speed Boot Camp Opportunity for Operators Residential WiFi Networks Steve Harris ISBE Executive Director, Education & L&D Sales, Metin Taskin CTO, AirTies Dr. Gabor Molnar Evangelist, Video Technology & Science, ISBE Divitel Dr. Alexander C. Adams ISBE European Representative organized by: Moderator: Thomas Küpper Scientic & Technical Programme Officer, EU Commission 6 June 01:00 – 02:15 p.m. | Room 2 5 June 10 Gigabit – Cable Today and Beyond 11:45 a.m. – 01:00 p.m. | Room 2 Modern HFC Infrastructures for the 10 Gigabit Era 01:00 RPHY CIN Architectures for Digital HFC Full Duplex DOCSIS over European Networks 11:45 he right Soltion or costeffective igait MoCA: Multi-Giga Bit to the Home and throughout Home Luis Martins Head of Cable Access, EMEAR Global SP, Cisco Arttu Purmonen Vice President, Teleste Dr. Tom van Caenegem Bell Labs Consulting Dr. Zongliang Wu CTO, Luster Teraband Photonics Navigating the HFC Network Migration Maze into the 2020 Remote PHY and Virtualization Deployment Experiences HFC Ethernet Overlay Networks Decade Asaf Matatyaou VP Solutions and Product Management, Cable Jörg Hellwig CEO, Giax Dr. Ayham Al-Banna Engineering Fellow, CTOOffice Network Edge Business, Harmonic A modern Tale from the Field of low Latency and high Solutions, ARRIS Bandwidth Delivery in DOCSIS Networks in cooperation with: Karsten Brauner Product Management, WISI Communications Moderator Kickoff Christian Till Application Engineer, EXFO Moderator: Mike Thornton Coopted Member, SCTE International Ambassador, SCTE – Society for Broadband Professionals 6 June Migration to Fiber enables new Business Opportunities 02:30 – 03:45 p.m. | Room 2 5 June RDK – Open Source: New Quality of Experience 01:30 – 02:45 p.m. | Room 2 02:30 FTTH Deployment across Europe – Facts and Figures Great Wires make great Wireless: How R-PHY unlocks 5G Erzsebet Fitori Director General, FTTH Council Europe Markets for Cable 01:30 An Open Source Platform for the Connected Home Speed Dating with Premium OTT and Regional Apps David Hering Senior Product Line Manager, Viavi Steve Heeb President and General Manager, RDK Management Albert Dahan CTO and CoFounder, Metrological WDM Strategies for Distributed Access Architectures Rudy Musschebroeck Director Market Development, Evolution of the testing Needs in a constant evolving Network Cloud and Ground unite for the new Broadband Service New Services and QoS for Customers based on the RDK CommScope Mike Venter VP of Optical Product Development, VeEX Delivery Era Platform Charles Cheevers CTO Customer Premise Euipment, ARRIS Alex Ball Director of Connectivity Software, Liberty Global Moderator: Hansjörg Pätz Founder, HSB media Moderator: Stuart Thomson Editor, Digital TV Europe

All conference panels in room 1 will be translated simultaneously (German/English). * All marked conference panels will take place in German.

p35-39 ANGACOM agenda DTVE AprMay19.indd 38 21/03/2019 17:36 Exhibition & Conference for Broadband, Television & Online Exhibition & Conference for Broadband, Television & Online 4 to 6 June 2019, Cologne/Germany 4 to 6 June 2019, Cologne/Germany www.angacom.de www.angacom.de

CONFERENCE AGENDA TECHNOLOGY CONFERENCE AGENDA TECHNOLOGY

4 June 10 Gigabit and Beyond: Powering the Future of Cable 11:00 a.m. – 12:15 p.m. | Room 1 5 June tre roofing yor etork ier tics and ore 03:00 – 04:15 p.m. | Room 2 11:00 John T. Chapman Frank Hellemink 03:00 Scalale and dynaically reconfigrale IPtical Cale 10 Gig DAA and SDN/NFV Strategies supporting new CTO Cable Access & Fellow, Cisco Director Deployment, Vodafone Networks Bandwidth Horizons Robert Ferreira Chris Lammers Dr. Ben Tang DMTS and Principal, Bell Labs Consulting Hossam Salib VP Cable & Wireless Strategy, ADTRAN General Manager of Intels Connected Home Strategy and EVP/COO, CableLabs Coherent Optics Impact on Cable’s Network Evolution Smashing together Next Gen HFC Architectures and small Technology Office, Intel Dr. Alberto Campos Fellow, CableLabs Cells Moderator: Mark Dzuban President/CEO, ISBE in cooperation with: Kevin Bourg Director, Optical Network Architect, Corning Optical Communications Cloud and Satellite Integration for Streaming 11:00 a.m. – 12:15 p.m. | Room 2 Moderator: Edward Fitzgerald Entrepreneurial Technologist Video & Social Media 5 June Cyber Security & Safety: 04:45 – 06:00 p.m. | Room 2 Eutelsat CIRRUS – Hybrid Satellite TV and OTT Delivery Creating an affordale ndtond IP Chain or Media 04:45 Prepare your Network and protect your Customer anytime, anywhere, on any screen Broadcasting – anywhere Markus Fritz Executive Vice President Commercial Develop Hans Massart Market Director Broadcast, Newtec Security for today’s Digital Economy: Multi-dimensional, Using collective Intelligence to combat Piracy – and generate ment & Strategic Partnerships, Eutelsat A Modern Approach to Connecting Great Content to Global insight-driven and network-based new Revenues Video Services in the Cloud Consumers Roland Thienpont Director, Product Marketing for IP, Nokia Orly Amsalem Product Manager Security, Synamedia Dr rank offann SVP Customer Experience and Strategy Steve Oetegenn President, Verimatrix Deepeld Affected hink offensively develo a Strategy and secre Video Solutions, SES Cyber Security for Operators, Broadcasters, and Suppliers: the Cable Network Experience Moderator: Guy Bisson Research Director, Ampere Analysis Key Areas of Focus Steve Harris Executive Director, Education and L&D Sales, ISBE Marcel Mangel Managing Director of Cyber Security, Eurons 4 June PNM – The Multiple Layers of Network Maintenance, 01:00 – 02:15 p.m. | Room 2 Digital Testing Cyber Security Division 01:00 Management and Monetization Moderator: Dominik Röske Telecommunications and Postal Law, Federal Ministry for Economic Affairs and Energy Managing ndtond Coleity y sing Worko Silicon to Service: Leveraging Big Data through AI for the 6 June Video Delivery from the Cloud to the Consumer – 10:00 – 11:15 a.m. | Room 2 Automation Provision of modern Home Services 10:00 What happens on the last Mile? Alon Bernstein Distinguished Engineer, Cisco Bill McFarland CTO, Plume Design Maintenance of End-to-End Networks Converting Network Data into Business Opportunities Opportunities and Challenges of OTT Bringing the Power of automated ABR Video Optimization to Brady Volpe CEO and Founder, Volpe Firm Mark Trudeau CEO and Founder, OpenVault Fabian Birgfeld Managing Director & CoFounder, W12 Studios livelinear Workos Elke Hungenaert Director of Product Management, Synamedia Moderator: Volker Belz Partner, Goldmedia Targeting True QoE for MSOs: End-to-End Monitoring and unifying Metrics to maximize Viewer Experiences Beyond Personalized TV – Personalized Pixels and Audio 4 June DOCSIS®3.1: Best Practices from the Field 04:30 – 05:45 p.m. | Room 2 Prof. Zhou Wang Chief Science Officer, SSIMWAVE Streams Charles Cheevers CTO Customer Premise Euipment, ARRIS 04:30 Gaining Network Performance the passive Way, From the Field: Real Life Experiences with operational with Distribution Passives Aspects of vDAA Moderator Kickoff Simon Murray Principal Analyst, Digital TV Research Anders Moller-Larsen Product Manager Coax, DKT Mike Gannon Lead Solutions Architect, Nokia 6 June Why are Operators moving to Network Virtualization? 11:30 a.m. – 12:45 p.m. | Room 2 Low Latency DOCSIS – Limits and its Value From WAN to LAN – DOCSIS 3.1 CPE Architecture eff eng Senior Director of Product Management – Cable, Requirements 11:30 Using AI / ML for Intelligent Network Management otal Cost o nershi enefits o oving to vCCA Casa Systems Tim Kroll Product Manager, AVM Thuy Nguyen Director of Fixed Networks, Intel Peter Wolff VP Wireline Product Management, Casa Systems Moderator: Mark Dzuban President/CEO, ISBE Self-Healing Network – a Dream comes true Considerations for NFV in the Access Network Tal Laufer Director Product Line Manager, ARRIS Bartlomiej Lewicz Access Network Innovation System & 5 June WiFi and 5G Access – The wireless Combination for the Future 10:00 – 11:15 a.m. | Room 2 Solutions Architect, Liberty Global 10:00 WiFi ax and Mesh – Joint Forces to meet Gigabit Service How a Multiservice 5G Core can capture new Revenue Moderator: Alan Breznick Cable/Video Practice Leader, Light Reading Needs Opportunities and lower Operating Costs Henning Kroll Product Manager, AVM Gibson Ang VP Technology, Casa Systems Leveraging DOCSIS 3.1 to Maximize Network Security 11:30 a.m. – 12:45 p.m. | Room 4 Managed In-Home WiFi: Transforming WiFi from Headache to Lessons learned from deploying remotely managed ISBE Speed Boot Camp Opportunity for Operators Residential WiFi Networks Steve Harris ISBE Executive Director, Education & L&D Sales, Metin Taskin CTO, AirTies Dr. Gabor Molnar Evangelist, Video Technology & Science, ISBE Divitel Dr. Alexander C. Adams ISBE European Representative organized by: Moderator: Thomas Küpper Scientic & Technical Programme Officer, EU Commission 6 June 01:00 – 02:15 p.m. | Room 2 5 June 10 Gigabit – Cable Today and Beyond 11:45 a.m. – 01:00 p.m. | Room 2 Modern HFC Infrastructures for the 10 Gigabit Era 01:00 RPHY CIN Architectures for Digital HFC Full Duplex DOCSIS over European Networks 11:45 he right Soltion or costeffective igait MoCA: Multi-Giga Bit to the Home and throughout Home Luis Martins Head of Cable Access, EMEAR Global SP, Cisco Arttu Purmonen Vice President, Teleste Dr. Tom van Caenegem Bell Labs Consulting Dr. Zongliang Wu CTO, Luster Teraband Photonics Navigating the HFC Network Migration Maze into the 2020 Remote PHY and Virtualization Deployment Experiences HFC Ethernet Overlay Networks Decade Asaf Matatyaou VP Solutions and Product Management, Cable Jörg Hellwig CEO, Giax Dr. Ayham Al-Banna Engineering Fellow, CTOOffice Network Edge Business, Harmonic A modern Tale from the Field of low Latency and high Solutions, ARRIS Bandwidth Delivery in DOCSIS Networks in cooperation with: Karsten Brauner Product Management, WISI Communications Moderator Kickoff Christian Till Application Engineer, EXFO Moderator: Mike Thornton Coopted Member, SCTE International Ambassador, SCTE – Society for Broadband Professionals 6 June Migration to Fiber enables new Business Opportunities 02:30 – 03:45 p.m. | Room 2 5 June RDK – Open Source: New Quality of Experience 01:30 – 02:45 p.m. | Room 2 02:30 FTTH Deployment across Europe – Facts and Figures Great Wires make great Wireless: How R-PHY unlocks 5G Erzsebet Fitori Director General, FTTH Council Europe Markets for Cable 01:30 An Open Source Platform for the Connected Home Speed Dating with Premium OTT and Regional Apps David Hering Senior Product Line Manager, Viavi Steve Heeb President and General Manager, RDK Management Albert Dahan CTO and CoFounder, Metrological WDM Strategies for Distributed Access Architectures Rudy Musschebroeck Director Market Development, Evolution of the testing Needs in a constant evolving Network Cloud and Ground unite for the new Broadband Service New Services and QoS for Customers based on the RDK CommScope Mike Venter VP of Optical Product Development, VeEX Delivery Era Platform Charles Cheevers CTO Customer Premise Euipment, ARRIS Alex Ball Director of Connectivity Software, Liberty Global Moderator: Hansjörg Pätz Founder, HSB media Moderator: Stuart Thomson Editor, Digital TV Europe

All conference panels in room 1 will be translated simultaneously (German/English). * All marked conference panels will take place in German.

p35-39 ANGACOM agenda DTVE AprMay19.indd 39 21/03/2019 17:36 Technology > in focus Digital TV Europe March/April 2019 Technology in focus Infrastructure equipment and product news for digital media distribution

In Brief Sky and NBCUniversal team up on advanced ads

KT Corp 5G UHD broad- Sky and new Comcast stablemate and can also enable advertisers to cast NBCUniversal are to combine their target consumer segments across South Korean teleco KT Corp advanced advertising offerings un- digital platforms for ads delivered has partnered with live IP der Sky’s existing AdSmart brand. to target users through online technology company TVU The pair said they were ex- content. Networks to deliver Ultra High panding the AdSmart offering by NBCUniversal is also pilot- Definition broadcast over bringing together NBCUniversal’s ing AI-powered contextual media KT’s 5G enterprise network. Audience Studio platform with planning for TV, aligning brand KT and TVU Networks will Sky’s addressable advertising tools. messaging with relevant scenes collaborate to establish an According to the pair, the aim across national programming. enterprise 5G network and of the joint offering is to enable enable advertisers to optimise their “Over the years, Sky has built a related broadcast capabilities global brands and businesses to linear spend against a selection suite of advanced advertising tools in Korea. TVU Networks will use targeting and optimisation of consumer segments, using and we’re excited to share them provide 4K UHD broadcast technology to reach customers Comcast set-top box data in the US with international marketers in technology and services, in key international markets and and Sky set-top box data in the UK the United States. Together with while KT will provide technical measure results across NBCUni- for a total data set of more than 50 NBCUniversal we’re launching a support. versal and Sky’s combined TV and million households. global product unlike anything the digital portfolio. This unification The pair will also enable adver- market has seen before, that com- Bitmax launches Maestro of capabilities marks the first joint tisers to target consumer segments bines the quality and reach of TV Digital media management advertising initiative following through addressable video for ads with best-in-class addressability.” and licensing company Bitmax Comcast’s acquisition of Sky. delivered directly to target house- said Andrew Griffith, group chief has launched a content NBCUniversal and Sky will holds through long-form content; operating officer, Sky. orchestration and management system, Maestro. According to the company, Maestro Futuresource: set-top shipments to grow 1% in 2019 will benefit content provider customers and distributor Shipments of set-top boxes (STBs) million units, with North America Rubin, senior market analyst at platform partners. It also lets and media streamers are expected to account for more than 33% Futuresource Consulting. users log-in and initiate orders to grow 1% globally in 2019 follow- of these. Across the market as a “Consumer appetite for SVOD and track asset packages across ing a period of “market stagna- whole, declines in North America services such as Netflix and the supply chain. tion,” according to Futuresource are expected to be counterbal- Amazon Prime Video continues to Consulting. The research firm said anced by growth in Latin America feed demand for media streamers Kaltura and 3SS partner that the global media box market and Asia. For the period 2019-2023 and the public’s interest shows Kaltura and 3 Screen Solutions is on track to exceed 350 million Futuresource forecasts worldwide no signs of waning. Hardware is (3SS) have partnered on units this year, driven predomi- STB shipments will increase at a dominated by the likes of Amazon, a solution designed to let nantly by media streamers with “a 1% compound annual growth rate. Google, Roku and Apple, who are partners quickly launch cloud little help” from free-to-air STBs. “While satellite pay TV STB all enjoying a plentiful wave of TV services. The collaboration Declining shipments in the pay volumes will remain flat during the growth. “Most mainstream pay TV brings together Kaltura’s Cloud TV STB segment, due to cord forecast period and digital cable operators won’t fully commit to TV Platform and machine cutting, are expected to be largely boxes will see a CAGR decline of existing media streaming devices, learning-enabled Targeted TV offset by a rise in free-to-air STB 2%, we expect IPTV to grow from as, despite them being cheaper to technology with 3SS’s front-end shipments, resulting in a relative- 56 million shipments in 2019 to adopt for the business, they lose and adaptable user interface, ly flat market. However, media 67 million in 2023, representing control over the UI and the ability 3READY. streamer shipments are forecast a CAGR of 5%, as internet infra- to retain customers within their to grow 8% this year to reach 57 structures improve,” said Matthew own content garden.

Visit us at www.digitaltveurope.com 40

p40-42 DTVE Tech MarApr19v3st.indd 40 22/03/2019 20:32 Digital TV Europe Technology > in focus March/April 2019

Operators look to live sports as 5G opportunity In Brief

Over 90% of European network partnerships with broadcasters terms of IT-related challenges, MBC taps Du and operators intend to deliver new and OTT service providers in their end-to-end management of MBC in Dubai has partnered 5G enterprise services to major search to transform the delivery sports-related services was re- with Du and Telstra, which have live sports and eSports event of sports coverage to consumers. garded as a key challenge by 64% teamed up to offer a new video organisers to help improve the fan Some 59% of European operators of European operators. This was contribution solution. Du and experience and drive efficiencies are looking to partner with virtual followed by scalability of business Telstra will provide MBC with a inside the stadium, according to reality app providers while 47% and operational support systems fully-managed video network research carried out by Ovum for intend to create partnerships with (BSS/OSS), cited by 42% of the service on the Telstra Global Amdocs. augmented reality app providers. operators. The research surveyed Media Network, enabling reliable According to the research, 94% Some 65% of European oper- C-level and other senior decision and high-quality video streaming of network operators view sports ators will seek partnerships with makers from 60 of the world’s to Europe. Du said that through events such as the 2020 Euros tournament organisers and 53% 100 largest operators, including strategic partnerships with video and Tokyo Olympics as an oppor- of operators want partnerships operators in Europe. network providers it continues tunity to create new enterprise with social media companies, “Operators see both short-term to build on its vision to provide services based on 5G technology. according to the research. Asked benefits in supporting sports with “best-in-class dedicated video European operators are opti- about anticipated network-related 5G, including growth in ARPU and services to multiple destinations mistic about the impact of 5G on challenges regarding new 5G their media business line, as well worldwide”. sports-related businesses, particu- services for sports and eSports, as longer-term benefits, such as larly those that operate in media. the main concern cited by 76% of enhanced brand appeal among Videofutur to use SFR RIP Some 53% believe 5G will drive the operators was delivering the younger demographics,” said Altice France/SFR has struck an mainstream adoption of virtual required levels of capacity and Gary Miles, chief marketing officer, agreement with French service reality services and 47% believe connectivity to support live HD Amdocs. provider Videofutur whereby the 5G will drive growth in sports TV video. “Out of a multitude of potential latter will make its commercial subscribers. Indoor coverage at stadiums 5G use cases, our research shows fibre offering available via the Other findings include that 76% was also seen as a major chal- that sports and eSports is certain- Réseaux d’Initiative Publique of operators plan on creating new lenge by 36% of respondents. In ly among the most compelling.” (RIP) – shared networks supported by local authorities – that are exploited by SFR. Panasonic deploys HbbTV OpApp for HD+ access Videofutur plans to deploy its commercial fibre offering to two Panasonic has launched the first million homes covered by the commercial deployment of the Panasonic’s HD+ interface, SFR networks. HbbTV Operator App, allowing powered by HbbTV OpApp. viewers in Germany to access the Canal+ Myanmar taps HD+ platform direct through their future devices. GO Live TV. “The direct implementation of Content security provider Nagra The HbbTV OpApp specifica- HD+ in TV sets and the new HD+ has deployed its Conax GO live tion lets users access the full HD+ for additional hardware”. comfort feature are quantum leaps multiscreen OTT solution with bouquet of live and on-demand TV “We are confident that many forward in customer experience. Canal+ International subsidiary on any 2019 Panasonic OLED UHD more broadcast platforms will Watching brilliant HD and UHD Canal+ Myanmar FG. The smart TV sold in Germany. realise how powerful this is and content gets more convenient and move marks the first cloud HD+ channels and interactive will soon also adopt this approach, flexible than ever before. Hence, deployment of the Conax GO services can be accessed through leading more TV manufacturers we are very happy to be the first Live solution in the Asia-Pacific an HD+ branded user interface to ship OpApp-compliant TV sets,” manufacturer to bring the HbbTV region. The new service, which on the Panasonic TVs without the he said. OpApp into the homes of our launched last month, enables need for additional hardware or Panasonic’s managing director customers in Germany.” subscribers to watch linear pay smartcards. for Germany, Austria, Switzer- HbbTV, or the hybrid broadcast TV channels on iOS or Android HbbTV Association chair, Vin- land and the Netherlands, Kai broadband TV, is a global initiative devices, with support for Apple cent Grivet, said that the launch is Hillebrandt, said: “As the lead- aimed at harmonising the broad- AirPlay and Google Cast. GO the perfect illustration of what the ing company in the area of TV cast and broadband delivery of Live also offers features such as OpApp is supposed to do: “enable receiver technologies, Panasonic is entertainment services to consum- start-over and catch-up TV with an operator-specific user experi- convinced that the HbbTV OpApp ers through connected TVs, set-top EPG functionality. ence on a TV set without the need will be an essential element of boxes and multiscreen devices.

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p40-42 DTVE Tech MarApr19v3st.indd 41 22/03/2019 20:32 Technology > in focus Digital TV Europe March/April 2019

In Brief LG starts rollout of 2019 TV line

Salzburg taps Ocilion LG has started to roll out its 2019 Austrian utility and service premium TV line-up in South LG W9 OLED provider Salzburg AG has Korea and the US, with availability features LG’s a9 tapped technology outfit Ocilion in key markets in Asia, Europe Gen 2 intelligent to provide its IPTV system. and South America to follow soon processor. Ocilion said it was providing after. Salzburg with a tailored This year’s OLED and NanoCell system that is integrated LCD TV sets will feature screen into the company’s existing sizes of up to 86 inches and “LG contin- infrastructure and hosted on upgraded AI picture and sound ues to push the site. The IPTV platform includes quality from LG’s second gener- boundaries of software, tablet and smartphone ation Alpha 9 Gen 2 intelligent TV technological apps and 4K UHD set-tops. processor and deep learning support so that users can stream innovation, as can clearly be seen technology. content from Apple devices. from our premium TV line-up for Teleste profit warning Out of the box the new TV line LG said that OLED models will 2019,” said Brian Kwon, president Cable and broadband includes Google Assistant support make up 20% of its high-end of mobile communications and technology outfit Teleste with a firmware update to add TV portfolio this year and with home entertainment companies. has issued a profit warning Amazon Alexa in the works. demand for OLED TVs expected “LG’s advanced AI technologies after reporting criminal An upgrade due for the middle to grow to 3.6 million units this to improve picture and sound activity targeting an unnamed of the year will also add Apple year, 7 million units in 2020 and enrich and expand the viewing subsidiary. Teleste said that, as AirPlay 2 and Apple HomeKit 10 million in 2021. experience.” it is currently unable to estimate the total amount of potential insurance compensation and Telefónica and Orange highlight 5G TV initiatives recovered losses, the company will at this stage record in Telefónica and Orange España ment what it described as the first full a non-recurring cost of have separately teamed up with real-time 5G transmission over a approximately 7 million, which Ericsson to highlight the TV commercial network in Spain. will be reported in the first broadcast and production capabil- A real-time transmission of a quarter of the current year. ities of 5G mobile technology. Maori tribal dance, a Haka, was Telefónica used Mobile World carried out over Orange’s 5G Enensys joins HbbTV Congress to demonstrate the use network between Mobile World Digital video technology of 5G connections to deliver sig- smartphones; specifically the Congress in Barcelona and the company Enensys Technologies nals from 5G-connected cameras Samsung Galaxy S10 5G. Puerta del Sol in Madrid. has become a member of over a 5G network, with produc- Juan Cambeiro, head of the The transmission connected the HbbTV organisation to tion software installed at the edge, Telefónica España Innovation three separate venues, the Or- strengthen its position as a very close to where the cameras Project, said: “Nowadays, high ange stand in the Barcelona Fira, provider of targeted advertising were located, receiving images level media coverage is something Orange’s offices in Barcelona and tech. almost immediately with very low reserved only for large events its flagship store in Puerta del Sol. latency, according to the group. or competitions due to the cost Ericsson’s Radio System team Nielsen buys Sorenson Ericsson provided network and complexity of the infrastruc- provided three AIR6488 active Nielsen has acquired Sorenson equipment, including 5G radio ture that it requires. This TV5G antennas working in mid-band Media, an addressable TV equipment, as well as the Edge rebroadcasting and production spectrum assigned to Orange. technology provider that and network core, with the latency solution allows to have profession- Tomás Alonso, director of aims to transform TV from and high bandwidth capabili- al media coverage for even very product engineering at Orange a “one-to-many to a one-to- ties needed for these types of local content. In fact, we could España, said: “Orange and Erics- one medium”. With the deal, solutions. talk about a democratisation of son demonstrated in Barcelona Nielsen announced the launch The technical production professional television coverage how 5G can contribute to society of a new technology, product solution was designed by Ma- because it allows [us] to broad- with a value proposition like these and commercial initiative drid-based Idronia Multimedia cast very local content using less use cases, never before seen, that called Nielsen Advanced Video Solutions, and the mobile devices resources than ever before.” synchronise human activities from Advertising. used for the 5G connectivity are Orange España meanwhile remote sites in the same temporal latest generation Samsung 5G teamed up with Ericsson to imple- frame.”

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p40-42 DTVE Tech MarApr19v3st.indd 42 22/03/2019 20:32 Digital TV Europe People > Places March/April 2019

On the move

Liberty Global- German cable operator Tele to become WarnerMedia chief products and services, was backed Belgian Columbus’ supervisory board revenue officer. WarnerMedia previously director of online cable operator chairman Frank Donck is resigning will consolidate its affiliates product development at Axel Telenet has ahead of the expiry of his term and advertising sales groups Springer Poland. Prior to that, named Liberty’s later this year. Donck has served as under a single structure led by he worked as chief digital officer, EVP and chief chairman since the incorporation Zeiler. Greenblatt’s WarnerMedia responsible for online channels technology of Tele Columbus in 2014, during Entertainment will include HBO, and the digital transformation of officer Enrique Rodriquez which time he helped push through whose long-term chief Richard press titles from the Ringier Axel (pictured) to its board following the the company’s IPO, the acquisition Plepler recently announced his Springer Polska portfolio. departure of Liberty commercial of cable operators departure, linear cable networks chief Diederik Karsten last month. and Pepcom and the successful TNT, TBS and truTV, and the Insight TV has appointed Mark Rodriquez will be appointed as completion of a number of rounds direct-to-consumer business. Kevin Romano as vice-president of director in the run up to Telenet’s of financing. Tele Columbus said Tsujihara, who was chairman and Americas, tasked with leading general meeting on April 24. the search for a successor was now CEO, Warner Bros, was to be given the UHD adventure and lifestyle Rodriquez joined Liberty Global in underway. Donck will play a role in additional responsibilities including service’s North American July last year, having previously the succession process. a new global kids and young adults multiplatform expansion efforts. served as CEO of TiVo. He has business but has since departed Romano was most recently vice also previously served as CTO German following a well-publicised scandal. president of strategic accounts, at AT&T Entertainment Group. commercial for Captivate, a marketing and Karsten departed from Liberty broadcaster Synamedia, advertising business. Global following its January move ProSiebenSat.1 the new to decentralise its organisation in has named Permira and ProSiebenSat.1 line with the reduced size of the former Sky-backed and Discovery’s company following the ongoing YouView and technology German joint- sale of its assets in Germany, Cisco service provider video company that venture 7TV’s Switzerland and central Europe. technology chief Nick Thexton was created CEO Alexander as its CTO. Thexton, who comes from Cisco’s service provider video Vassilev has Netflix’s chief marketing officer to ProSiebenSat.1 from Inmarsat, business, has hired Mark Billinge strengthened Kelly Bennett is stepping down where he is currently chief digital (pictured) as VP of operations and his team by naming Katja Hofem from the company after seven and product officer, will take up his services product management and (pictured) as co-managing years in the role. Bennett joined new role in June, reporting to CEO Avidan Lamdan as VP of platform director for content, marketing Netflix in 2012 and has led the Max Conze. He will be part of the product management. Alongside and partner management company’s marketing efforts as it group’s new extended executive Synamedia’s other product and Jochen Cassel as co- went from 26 million subscribers board. management heads, Billinge and managing director responsible to 139 million global members. He Lamdan will be responsible for for finance, legal and HR. The will stay in his role for a transitional WarnerMedia has reorganised its refining and driving Synamedia’s JV has also named Contanze period until a new CMO is named. leadership team and has named platform, operations and services Gilles as SVP of distribution Netflix has also hired the head of Robert Greenblatt, formerly to meet current and future market and partnerships. Hofem was London-based STXInternational chairman of NBC Entertainment, requirements. Billinge joins previously COO of ProSiebenSat.1 David Kosse to head up its as chairman of WarnerMedia Synamedia from DTH satellite TV Deutschland and managing international film division. As VP Entertainment and direct-to- operator OSN, where he spent 12 director of ProSiebenSat.1 TV of international film, Kosse will consumer, following completion of years, the last six as CTO. Lamdan Deutschland for small and new oversee all international production AT&T’s acquisition of Time Warner. was previously CTO and VP of R&D channel development. Cassel, and acquisition for the company WarnerMedia CEO John Stankey at Tvinci until Kaltura acquired the previously managing director of and focus on non-English language has also given an expanded role business in 2014. ProSiebenSat.1 Digital, will become films. Kosse will be joined in to Jeff Zucker, who becomes CFO of 7TV on April 1. Gilles was London by Funa Maduka, who will chairman, WarnerMedia News Polish pay TV service nc+ has previously VP of partner channels serve as director of international & Sports, and president, CNN. named Wojciech Rzazewski at Sky Deutschland. l film and acquisitions, and Teresa Gerhard Zeiler, meanwhile, has As director of digital products. Moneo, who will act as director on been moved from his role as Rzazewski, who will be responsible Please email contributions to: international film. president, Turner International for the development of digital [email protected]

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p43 People DTVE MarApr19v3st.indd 54 22/03/2019 20:55 Final analysis > Kate Bulkley Digital TV Europe March/April 2019

“Netflix’s biggest worry, according to CEO Reed Hastings, is not about other telly or streaming competitors. On the contrary, he told investors on the latest financial call that he is most worried about Fortnite, a game where players spend an average of six to ten hours a week.”

Netflix’s game theory

is a scene in the ground- clamouring to work with the streamer on orig- That said, there are a growing number of There breaking interactive hit and inal programming. Attenborough may seem choices beyond Netflix for both producers and Netflix original Black Mirror: Bandersnatch like a BBC institution, but the 92-year old content owners as well as consumers. UK and where the viewer gets to choose the next documentary maker was attracted to Netflix German homes on average take two SVOD narrative arc – either ‘Shout at Dad’ or for his One Planet series because the platform services. In the US that figure is 2.8. Will the ‘Throw tea over the computer’. This is one reaches some 200 million viewers simultane- number of SVOD subscriptions continue to of many seemingly simple decisions that ously around the globe. rise or will they plateau? When will the bill has huge repercussions for what the viewer For Netflix, it’s all about offering their sub- payer start to question just how many sub- sees because one choice cascades into many scribers choice. Understanding what their au- scriptions are needed? others, with different resulting outcomes to dience wants is a combination of watching the Clearly the success of Netflix has woken the story’s narrative. data of who is watching what, when and for the TV business up. Other big beast steamers Content producers, content owners and how long and taking calculated risks. Holland are turning to original commissions to attract platform operators now have their own revealed in that the average subscriber users and subscribers while traditional TV Bandersnatch-style choices of how to work watches a whopping two hours of Netflix a day businesses work to recalibrate their business- with the super streamers like Netflix and it’s but weekends and holiday viewing is higher es and add new services. But while all this is growing ever-more complicated. It’s not just because people have more time. happening Netflix’s biggest worry, according about the money. These days it’s also about Looking at the data also lets Netflix find the to its CEO Reed Hastings, is not about other how to protect your own brand and your own “white spots” of opportunity like its conclu- telly or streaming competitors. On the contra- business model. sion that the teen market was underserved. ry, he told investors on the latest financial call At the recent INTV conference sponsored Stranger Things came out of that data observa- that he is most worried about Fortnite, a game by Keshet in Israel, Netflix head of original tion while the success of Narcos gave Netflix where players spend an average of six to ten content Cindy Holland told the audience: the “confidence” to invest in more non-Eng- hours a week. He is more concerned about “Netflix is leading the way in the on-demand lish content, said Holland. Netflix is commis- consumer time and whether he can continue television revolution. The companies that stay sioning across 190 markets. The projects it to get enough of it, not about Disney’s new rooted in historical distribution models, for really loves to commission are programmes SVOD service set to debut later this year. example, mainly television, they’ll find them- that have a strong local feel but with global That may be a clue to why Netflix has been selves quite challenged.” appeal. Netflix believes that local broadcasters commissioning interactive series like Bander- This sounds plausible enough and Netflix are locked into advertising demographics that snatch. The next interactive Netflix series, has the wind in its sails, at least for the mo- are limiting their choices on the original com- set to debut on April 10, is You vs Wild, an ment. But there are a growing number of mission. eight-episode series starring survival expert other choices out there. These include the up- In terms of original commissions, Netflix Bear Grylls. The conceit of the show is that coming Apple streaming video service, Ama- is way out in front among the super stream- viewers’ choices determine whether Bear sur- zon Prime Video and upcoming local SVOD ers. According to Ampere Analysis, Netflix vives or not. That’s the kind of jeopardy that services from national broadcasters as well as has 360 titles already made and an additional gamers love. At least in part, it’s Hastings’ bid streaming launches from Disney, WarnerMe- 238 in production; Apple has 29 originals in to beat the Fortnites of the world at their own dia, and NBCUniversal. production and has made only two; while Am- game. l Too little, too late to be Netflix killers? Netflix azon has 96 originals commissioned. Apple is not going away any time soon. Subscribers has “a very long way to catch up with Netflix Kate Bulkley is a journalist specialising continue to sign up and superstars including especially, but also Amazon and others,” says in media and telecommunications. tellk- Ricky Gervais and David Attenborough are Guy Bisson, an Ampere analyst. [email protected]

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