Annual Frequency: 10 times/year Publisher's Statement Field Served: A lifestyle magazine featuring decorating, cooking, gardening and entertaining. 6 months ended December 31, 2020, Subject to Audit Published by Meredith Corporation
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EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATION Total Paid & Verified Single Total Rate Variance Subscriptions CopySales Circulation Base to Rate Base 1,946,989 137,775 2,084,764 2,050,000 34,764
TOTAL CIRCULATION BY ISSUE Paid Subscriptions Verified Subscriptions Single Copy Sales Total Total Total Total Total Total Paid & Verified Total Digital Paid Digital Verified Paid & Verified Digital Single Copy Paid & Verified Circulation Paid & Verified Issue Print Issue Subscriptions Print Issue Subscriptions Subscriptions Print Issue Sales Circulation - Print - Digital Issue Circulation Jul/Aug 1,752,842 172,497 1,925,339 40,931 40,931 1,966,270 119,759 404 120,163 1,913,532 172,901 2,086,433 Sep 1,759,659 169,509 1,929,168 40,931 40,931 1,970,099 105,909 362 106,271 1,906,499 169,871 2,076,370 Oct 1,752,160 173,420 1,925,580 40,931 40,931 1,966,511 154,085 481 154,566 1,947,176 173,901 2,121,077 Nov 1,785,141 172,884 1,958,025 931 931 1,958,956 100,919 363 101,282 1,886,991 173,247 2,060,238 Dec 1,697,059 175,118 1,872,177 931 931 1,873,108 205,977 614 206,591 1,903,967 175,732 2,079,699 Average 1,749,372 172,686 1,922,058 24,931 24,931 1,946,989 137,330 445 137,775 1,911,633 173,131 2,084,764
SUPPLEMENTAL ANALYSIS OF AVERAGE CIRCULATION VARIANCE OF LAST THREE RELEASED AUDIT REPORTS Digital Audit Period Publisher’s Percentage Print Issue Total % of Circulation Ended Rate Base Audit Report Statements Difference of Difference Paid Subscriptions 12/31/2018 2,050,000 2,065,952 2,065,952 Individual Subscriptions 1,604,605 155,965 1,760,570 84.4 12/31/2017 2,050,000 2,061,252 2,064,483 -3,231 -0.2 Multi-Title Digital Programs 15,248 15,248 0.7 12/31/2016 2,050,000 2,106,103 2,106,103 Partnership Deductible Subscriptions 143,380 1,473 144,853 6.9 Sponsored Subscriptions 1,387 1,387 0.1 Visit auditedmedia.com Media Intelligence Center for audit reports Total Paid Subscriptions 1,749,372 172,686 1,922,058 92.2 Verified Subscriptions Public Place 24,000 24,000 1.2 Individual Use 931 931 0.0 PRICES Total Verified Subscriptions 24,931 24,931 1.2 Average Price(2) Total Paid & Verified Subscriptions 1,774,303 172,686 1,946,989 93.4 Suggested Gross Single Copy Sales Retail Prices (1) Net (Optional) Single Issue 89,095 445 89,540 4.3 Average Single Copy $4.99 Sponsored Single Issue 48,235 48,235 2.3 Subscription $24.00 Total Single Copy Sales 137,330 445 137,775 6.6 Average Subscription Price Annualized (3) $10.90 Total Paid & Verified Circulation 1,911,633 173,131 2,084,764 100.0 Average Subscription Price per Copy $1.09
(1) For statement period (2) Represents subscriptions for the 12 month period ended June 30, 2020 (3) Based on the following issue per year frequency: 10
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224-366-6939 • auditedmedia.com Copyright © 2021 All rights reserved. 04-0624-0 ADDITIONAL DATA IN AUDITEDMEDIA.COM MEDIA INTELLIGENCE CENTER Circulation by Regional, Metro & Demographic Editions Geographic Data Analysis of New & Renewal Paid Individual Subscriptions Trend Analysis
ADDITIONAL ANALYSIS OF VERIFIED
Print Digital Issue Total Public Place Doctor/Health Care Providers 20,000 20,000 Personal Care Salons 4,000 4,000 Total Public Place Copies 24,000 24,000 Individual Use Ordered/Payment Not Received 931 931 Total Individual Use Copies 931 931
RATE BASE Rate base shown in Executive Summary is for paid and verified circulation.
NOTES Rounding %: Due to rounding, percentages may not always add up to 100%. Award Point Programs: Included in Paid Subscriptions Individual is the following average number of copies purchased through the redemption of award points/miles: 226,686 Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 9,160 Multi-Title Digital Programs Copies included in digital issue paid subscriptions based on consumer's payment for the program and consumer's request for specific magazine. Details below are related to the six-month average. Program Reported Multi-Title Unique Opens by Reader Opens by Issue Total Opens by Reader Digital Program Apple News 15,248 15,248 2.6 39,492
We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance with Alliance for Audited Media’s bylaws and rules.
Parent Company: Meredith Corporation Martha Stewart Living, published by Meredith Corporation * 225 Liberty Street * New York, NY 10281
STEVE CROWE DAREN MAZZUCCA VP, Consumer Marketing SVP/Group Publisher P: 515.284.3572 * URL: www.marthastewart.com Established: 1990 AAM Member since: 1992
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