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Martha Stewart, We Surprise, Delight, Inspire, and Celebrate the Everyday, EVERY DAY

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Martha Stewart, We Surprise, Delight, Inspire, and Celebrate the Everyday, EVERY DAY Martha Stewart Who We Are WHO WE ARE Our Philosophy We are inspired by the beauty in the world around us. We create experiences that are rich and lasting. We believe that the home is a place of creative expression. We are cultural tastemakers combing the world for the most innovative and noteworthy ideas. We enjoy sharing ideas—making, doing and living. We believe consumers deserve beautiful, innovative, affordable products for their homes. We partner with only the best to deliver them. and… We elevate the everyday, EVERY DAY. WHO WE ARE Our Everyday Principles We strive to surprise, delight, and inspire. We innovate and invent. We don’t copy or repeat. We are leaders, not followers. It’s a good thing, until you discover a better thing. WHO WE ARE Our Brand Words Informative Inspiring Beautiful Celebratory Surprising Authentic Functional Well-made Affordable WHO WE ARE Universally Recognized Expertise 53% of consumers sight Martha Stewart as the top of mind person for lifestyle ideas and information on the home. When asked what the Martha Stewart brand stands for, consumers answered: quality, style and value. 88% of those who have purchased Martha Stewart products say they would recommend the brand to friends/family. 20 million women say they would go to a store specifically because it carries Martha Stewart products. 0ver 79% say Martha Stewart influences the way they think about, organize, and manage their homes. Source: Public Strategies Brand Trcking, August 2011 Martha Stewart What We Do WHAT WE DO Our Businesses Print Television Mobile & Digital Social Books Branded Products WHAT WE DO: print Martha Stewart Living QC ____ DC____ AD____ DP____ Edit: MH____ KK____ COVER Martha Stewart Living is the LIVING STEWART MARTHA modern guide for inspired QC ____ DC____ AD____ DP____ Edit: MH____ KK____ COVER living, Martha Stewart Living LIVING STEWART MARTHA October 2012 October teaches consumers how to 2012 October fall arrangements arrangements fall hearty c elevate the everyday and h i c meaLS k en fr one-pot chicken, pulled-pork sliders, i c a homemade pasta ssee fall arrangements arrangements fall special occasions confidently, apples heirloom haLLoween PLaybook makeup tricks, pumpkin carving, DIY fun house H PLUS al jeans for l o (almost) w creatively and beautifully. e any occasion en mak iPad subscriptions e u are available! p FREE WITH A PRINT SUBSCRIPTION $4.99 USA (can $5.99) Caramel apples get an upgrade with white chocolate, sea salt, and nuts. hearty NUMBER 227 c h i october 2012 c meaLS marthastewart.com k Demographics en fr one-pot chicken, Cover_L1012COVA [Print].indd 1 8/15/12 5:48 PM pulled-pork sliders, i c a homemade pasta Total Audience 11 million ssee heirloom apples heirloom haLLoween % Female 89% PLaybook makeup tricks, Median Age 48 pumpkin carving, Median HHI $72,554 DIY fun house H PLUS al jeans for l o (almost) Own Home 77% w e any occasion Married 59% en mak iPad subscriptions e u are available! Employed 60% p FREE WITH A PRINT SUBSCRIPTION $4.99 USA (can $5.99) Caramel apples get an Any College 70% upgrade with white chocolate, sea salt, and nuts. Children at Home 40% NUMBER 227 october 2012 marthastewart.com Cover_L1012COVA [Print].indd 1 8/15/12 5:48 PM magazine, ipad edition, special issues WHAT WE DO: print Martha Stewart Weddings Martha Stewart Weddings helps brides define their personal wedding style and bring their profoundly unique celebration to life. We create beautiful and original ideas that span every detail of the big day–from the proposal to the honeymoon and beyond. Demographics Median Age 27 Median HHI $96,738 HHI $75,000+ 64% HHI $100,000+ 41% Median Wedding Size 138 guests magazine, ipad edition, special issues WHAT WE DO: print Everyday Food SC___ AC___ KM___ SJ___ KH___ BE___ SS___ SC___ AC___ KM___ SJ___ KH___ BE___ SS___ The Everyday Food brand EVER EVER 55+ Comforting reC ipes 55+ Comforting reC ipes YD AY F YD empowers the home cook OOD October 2012 October AY from the kitchens of martha stewart living F with recipes for fast, fresh, OOD FEEL-GOOD waiting for final screenFOOD think you know MeAtBALLS? think again! p.102 6 9 from loretta homes. will October 2012 October Soup+ SANDWich= great-tasting meals, using issue satisfaction ourforward along when p.78 any-night lighten from the kitchens of martha stewart living pot-pie up strategy the p.45 i get it. DiSheS you supermarket ingredients, crAve p.84 iPad subscriptions com . are available! Free with your current print subscription. everydayfood FEEL-GOOD basic tools, and simple $4.99) (can $3.99 usa $3.99 usa 96 2012 OCTOBER EdF TEMPLATE 3-19-12 strategies. Everyday Food is FOOD cover_E1012COVAf.indd 2 8/25/12 8:16 PM think you know MeAtBALLS? the indispensable handbook think again! p.102 6 for home cooks, providing 9 Soup+ SANDWich= issue satisfaction solutions for every day of our p.78 any-night lighten the year. pot-pie up strategy the p.45 DiSheS Demographics you crAve Median age 46 p.84 iPad subscriptions com . are available! Median HHI $61,487 Free with your current print subscription. everydayfood Women 3.9 million/84% Married 61% $4.99) (can $3.99 usa $3.99 usa Employed 58% 96 2012 OCTOBER Children at home 45% EdF TEMPLATE 3-19-12 cover_E1012COVAf.inddmagazine, 2 ipad edition, iphone app, special issue8/25/12 and 8:16 PMbooks Principal shoppers 78% Total Circulation 1,058,521 WHAT WE DO: print Whole Living MA ____ AD____ DS____ DC____ GP____ Edit: CP____ CE____ Whole Living aims to inform, WHY TRYING NEW THINGS MAY BE THE MA ____ AD____ DS____ DC____ GP____ Edit: CP____ CE____ WHY TRYING NEW THINGS MAY BE THE SECRET TO LONG-TERM HAPPINESS THE NOVELTY FACTOR SECRET TO LONG-TERM HAPPINESS THE NOVELTY FACTOR OCTOBER 2012 entertain and inspire forward OCTOBER GLUTEN-FREE BREAKFASTS GLUTEN-FREE BREAKFASTS body+soul in balance THE BEST 2012 | thinkers who are passionate WRINKLE REMOVERS NATURAL BREAKFAST RECIPES WHAT IF ONE EVER! SMALL (THAT JUST | THE SECRET TO HAPPINESS? THE SECRET TO CHANGE HAPPEN TO BE about pursuing a better balanced COULD GLUTEN- IMPROVE FREE) YOUR | MEDICINE CABINET MAKEOVER NATURAL GLUTEN-FREE BREAKFASTS GLUTEN-FREE BREAKFASTS WHOLE LIFE? WRINKLE lifestyle for themselves, their body+soul in balance REMOVERS NOW AVAILABLE ON THE iPad! FREE ACCESS WITH A PRINT SUBSCRIPTION A MARTHA STEWART PUBLICATION Gluten-free coconut families and the planet. OCTOBER 2012 muesli and fall- wholeliving.com fruit parfait, pg. 112 THE BEST Number 70 | NATURAL WRINKLE REMOVERS NATURAL BREAKFAST covermaB1012F.indd 5 8/17/12 12:55 PM Demographics RECIPES WHAT EVER! Total Audience 4,200,000 IF ONE SMALL (THAT JUST | THE SECRET TO HAPPINESS? THE SECRET TO CHANGE HAPPEN Total Rate Base 750,000 TO BE COULD GLUTEN- Readers Per Copy 6.0 IMPROVE FREE) Female/Male Ratio 90%/10% YOUR | MEDICINE CABINET MAKEOVER WHOLE NATURAL LIFE? WRINKLE Median Age 45 REMOVERS Employed 73% Professional / Managerial 40% NOW AVAILABLE Married 66% ON THE iPad! FREE ACCESS Children in Household 44% WITH A PRINT SUBSCRIPTION A MARTHA STEWART PUBLICATION Own a Home 80% Gluten-free coconut OCTOBER 2012 muesli and fall- wholeliving.com fruit parfait, pg. 112 Any College 85% Number 70 covermaB1012F.inddmagazine, 5 ipad edition, smoothie apps, book 8/17/12 12:55 PM WHAT WE DO Television Martha Stewart television broadcast worldwide in: 20 countries Dubbed or subtitled in 9 languages WHAT WE DO: print 19 International Editions Published in 6 languages U.S. Tablet Editions Downloaded outside the U.S. 30% MS Living 38% MS Weddings 25% Everyday Food 17% Whole Living WHAT WE DO: print Special Interest Publications WHAT WE DO LIVING THE GOOD Books LONG LIFE By Martha Stewart Martha has published: Slated for May 2013 Publication 77 books Martha’s 78th book More than 500,000 Published in 1982, copies sold now in its 30th printing Printed in: 10 languages Distributed: worldwide More than 700,000 13 weeks on the New York One of the bestselling copies in print Times bestseller list craft titles WHAT WE DO Martha Stewart Digital marthastewart.com Total unique visitors 7.4 millionaverage per month International: 26% International Growth Q1 2012: 1,842,000average per month Q1 2011: 1,162,000average per month % change: +59% …and growing Source: ComScore WHAT WE DO Digital and Mobile Devices Craft Studio App Cocktails App Egg Dying App downloads: 364,893 downloads: 19,909 ipad International 30% downloads: 23,757 iphone International 43% 14,390 iphone International 25% International 25-30% Smoothies App Cookies App Everyday Food App downloads: 31,884 ipad International 28% downloads: 45,719 ipad International 26% downloads: 30,769 iphone 32,348 iphone International 30% 14,500 iphone International 26% International 48% WHAT WE DO Social Media FacebooK TWITTER instaGRAM Total global fans Total global followers: Total global followers: 700,000+ 3,320,000+ 6,500+ International 36% International 48% of “clicks” Pinterest GOOGLE+ Total global followers Total global followers: followers across 350,000+ 1,315,700+ ALL BRANDS: 5,692,200+ …and growing WHAT WE DO Branded Products Sales in 2011 Branded Project Partnerships Products in Stores U.S. Retail Doors 1 billion+ 31 8,500 38,000+ SMALL VERSION 0.5" to 0.75" WHAT WE DO: branded products WHAT WE DO: branded products Launch Date: September 10, 2007 DOORS: 658 (US) http://www1.macys.com/shop/for-the-home/martha-stewart-collection?id=42151&edge=hybrid Food Prep Bedding Bath China Decorative Housewares Holiday WHAT WE DO: branded products / home Launch Date: February 1, 2010 DOORS: 2,146 (US and Canada) http://www.homedepot.com/webapp/catalog/servlet/ContentView?pn=SPC_BRD_MSL_Decor
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