media kit / 2012 / EDITORIAL MISSION

IT’S ALL IN THE DETAILS

Martha Stewart Weddings is the place to define your personal wedding style and bring your profoundly unique celebration to life.

We create beautiful and innovative ideas that span every detail of the big day—from the proposal to the honeymoon. Our content is as inspiring and emotionally resonant as it is useful and informative.

We deliver a seamless blend of curated and comprehensive market coverage, clever ideas, unlimited visual inspiration and diverse expert voices. We approach each area of content—planning, etiquette, fashion, jewelry, beauty, cakes, flowers, favors, registry, stationery and travel—with an eye to giving brides what they’ve come to expect from us: more.

DARCY MILLER Editorial Director

marthastewartweddings.com / ACCOLADES

Winner 2010 on the AdAge Media Vanguard Award newsstand for best special interest virtual event #1since 2006 weddings online luxury expo

Winner 2010 Site in the set min best of the web awarD time spent and visits/visitor most engaged media brand 17 1 YEARS #

of brand evolution and innovation Winner 2010 Winner 2011 min best of the web award OMMA Award best virtual show best integrated online campaign online luxury expo pantene, ‘i do my do’

Winner 2005 Winner 2011 ASME National Award min integrated marketing Award for general excellence print/mobile category only win to date for a bridal magazine ‘scan to win $1000’ microsoft tag program

marthastewartweddings.com / MARTHA STEWART WEDDINGS

UNRIVALED CONSUMER DEMAND Martha Stewart Weddings has consistently outsold all other bridal on the newsstand since 2006.

ABC CIRCULATION subscribed by June 2011 PAID SINGLE COPY individual PAID TOTAL

Martha Stewart Weddings 200,159 18,800 218,959 The Knot 127,019 0 127,019 Bridal Guide 95,006 23,655 118,661 Brides 89,441 101,034 190,475 Town & Country Weddings* N/A N/A N/A Get Married* N/A N/A N/A

Audit Bureau of Circulation, June 2011; does not include verified circulation eg. (nail salons, doctor’s offices), bundled subscriptions with Expos or other partners where the subscription was not the intentional benefit. *Note: Get Married is no longer ABC audited and has resigned from ABC effective September 28, 2011. Town & Country Weddings (unaudited) is distributed for free to current subscribers of Town & Country Magazine, plus claimed newsstand sales of 25,000 (approximately 250,000 total claimed distribution).

PROVEN SUPERIOR ENGAGEMENT • Martha Stewart Weddings ranked highest as “one of my favorite bridal magazines” • Average time spent reading: 113 minutes • 90% of readers refer back to previous issues

marthastewartweddings.com / MARTHASTEWARTWEDDINGS.COM

WE’RE DELIVERING MORE BRIDES TO YOU THAN EVER Q3 2011 % GROWTH YOY Monthly Unique Visitors 618K 45% Monthly Page Views 16.2 MM 39% Total Monthly Visits 2.9 MM 89%

SHE SPENDS MORE TIME WITH US & RETURNS MORE OFTEN THAN ANY COMPETITIVE BRIDAL SITE • 16.4 minutes per month • 4.8 visits per month

PROVEN SUPERIOR ENGAGEMENT Rich media ads on marthastewartweddings.com have had an average interaction rate double the industry average (4.53% vs. 2.50%) over the past year.

Source: comscore Media Metrix Q3 2011 Average; competitive bridal sites: TheKnot.com, Brides.com, WeddingWire.com, WeddingChannel, ProjectWedding.com, GetMarried.com, BridalGuide.com

marthastewartweddings.com / DEMOGRAPHICS

PORTRAIT OF THE MARTHA STEWART WEDDINGS BRIDE Whether in-book or online, the Martha Stewart Weddings bride strives to create one-of-a-kind celebrations filled with the personal touches that result in a truly unforgettable occasion for themselves and their guests.

Median Age 27 Median HHI $96,738 HHI $75,000+ 64% HHI $100,000+ 41% Median Wedding Size 138 guests

Martha Stewart Weddings 2011 Bridal Study, conducted in conjunction with Lightspeed Research

marthastewartweddings.com / 2012-13 ON-SALE, CLOSING & MATERIAL DATES

SPRING WEDDINGS 2012 FALL WEDDINGS 2012 National Ad Close: December 5 National Ad Close: June 18 Regional Ad & Fractional Close: December 2 Regional Ad & Fractional Close: June 15 Material Due Date: December 12 Material Due Date: June 25 On-Sale Date: February 27 On-Sale Date: September 3 Off-Sale Date: May 28 Off-Sale Date: December 24

Real weddings 2012 DESTINATION SPECIAL ISSUE 2012 National Ad Close: January 17 National Ad Close: July 16 Regional Ad & Fractional Close: January 13 Regional Ad & Fractional Close: July 13 Material Due Date: January 23 Material Due Date: July 23 On-Sale Date: April 2 On-Sale Date: October 1 Off-Sale Date: July 1 Off-Sale Date: January 28

SUMMER WEDDINGS 2012 WINTER WEDDINGS 2012/2013 National Ad Close: March 12 National Ad Close: October 8 Regional Ad & Fractional Close: March 9 Regional Ad & Fractional Close: October 5 Material Due Date: March 19 Material Due Date: October 15 On-Sale Date: May 28 On-Sale Date: December 24 Off-Sale Date: September 3 Off-Sale Date: February 27

marthastewartweddings.com / 2012 GENERAL ADVERTISING CONDITIONS

MSLO general advertising information 1. Rates published herein are before agency commission and based on the indicated average 7. The Publisher shall not be subject to any liability whatsoever for any failure to publish or net paid circulation for the issues listed on the advertising rate sheets. Announcement of any circulate all or any part of any issue or issues because of acts of war (whether or not change in rates will be made at least seven weeks in advance of the issue date of the first issue declared), terrorism, strikes, work stoppages, accidents, fires, acts of God, weather, or any to which such rates will be applicable. other circumstances not within the control of the Publisher. 2. Advertisers may not cancel orders for or make changes in advertising after the closing dates. 8. No terms or conditions, printed or otherwise, appearing on contracts, orders, copy instructions, or otherwise that conflict with or amend the provisions of this rate card or that 3. OMNIMEDIA, INC. (the “Publisher”) may cancel or reject any are inserted unilaterally by the agency or the advertiser will be binding on the Publisher. advertising for any reason at any time without liability even if previously acknowledged or accepted. Advertisements that simulate the magazine editorial matter or the publication in 9. Agency commission: 15% to recognized agents (does not apply to production, creative or which they are to appear or that are not immediately identifiable as advertisements are not other non-advertising related fees). acceptable. Publisher reserves the right to place a header on the advertisement (e.g. but 10. Invoices are rendered on or about the issue’s on-sale date and are due thirty days following without limitation “Advertisement” or “Promotional Section”) indicating to readers that the invoice date. Publisher reserves the right to charge 1.5% interest or the maximum rate of inter- advertisement is not editorial in nature. The Publisher does not accept tobacco advertising. est allowable by law for any payments received after the above specified due date. 4. All advertisements are accepted and published upon the representation by the agency and Publisher also reserves the right and is entitled to recover any costs and expenses associated advertiser that they are authorized to grant the right to publish the entire contents and with the collection of said late payment. subject matter thereof in the magazine and in any and all versions or formats thereof and that 11. If advertiser requests that Publisher make any additions or deletions to digital files such publication will not violate any law or infringe upon any right of any person or entity. previously supplied by advertiser, the Publisher shall bear no liability in connection with such The advertiser and agency hereby jointly and severally indemnify and hold the Publisher additions or deletions. In addition, the Publisher is not responsible for any changes made harmless from and against any and all claims, damages, liabilities, obligations, losses, and after the relevant published closing date for that advertising. expenses (including, without limitation, attorneys’ fees and disbursements) in connection with the publication of such advertisements, including, without limitation, those arising from 12. The Publisher is a member of the Audit Bureau of Circulations. claims or suits for defamation, copyright or trademark infringement, misappropriation, Any judicial proceeding pertaining to this rate card shall be brought in the Federal or state courts violation of the Lanham Act or rights of privacy or publicity, or from any and all other claims of New York county, and the laws of the State of New York shall govern all such proceedings. now known or hereafter devised. 5. Any condition on contracts, orders, or copy instructions, including, without limitation, FREQUENCY those involving the placement of advertising within an issue of the magazine (such as page Advertisements must be inserted within one year of the first placement to earn a frequency location, competitive separation, or placement facing editorial copy), will be treated as a discount. Advertising schedules composed of mixed space units are entitled to standard request only. The Publisher’s inability or failure to comply with any such condition shall not frequency discounts based on combined page sizes. relieve the agency or advertiser of the obligation to pay for the advertising. 6. The advertiser and agency are jointly and severally liable for the payment of invoices and all other obligations in connection with advertising published hereunder. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for publication, the agency and advertiser agree not to make promotion, merchandising, commercial, or other publicized reference to the magazine(s) in which the advertising will appear or the Publisher in any way except with the prior written permission of the Publisher in each instance.

marthastewartweddings.com / PRINT MECHANICAL SPECIFICATIONS

Send all contracts, insertion orders, and printing materials to: AVAILABLE UNIT SIZES sizes width depth MARTHA STEWART LIVING OMNIMEDIA 1 page 7 1/2" 10 3/16" Ivis Fundichely 1 page bleed 8 3/8" 11 1/8" Assistant Production Manager 601 W. 26th St., 9th Fl. New York, NY 10001 spread 14" 10 3/16" [email protected] spread bleed 16 1/2" 11 1/8" tel: 212.827.8302 fax: 212.827.8266 2/3 page 4 5/8" 10 3/16"

TRIM SIZE 8 1/8” x 10 7/8” 2/3 page bleed 5 1/4" 11 1/8" 1/2 page horizontal 7" 5 1/16" PRINTING PROCESS Web offset 1/2 page horizontal bleed 8 3/8" 5 3/8" BINDING Perfect Bound 1/3 page vertical 2 1/4" 10 3/16" 1/3 page vertical bleed 2 7/8" 11 1/8" REQUIRED MATERIALS Digital files only - PDF X1A or HIGH-RES PDF (image resolution 300 dpi min., 400 dpi preferred), accompanied by two SWOP 1/3 page square 4 1/2" 4 7/8" color proofs pulled from the supplied file.

LINE SCREEN 150-line screen is preferred, 133-line screen is acceptable. Maximum combined density is not to exceed 300%. No more than one solid should be used. All material must be prepared to meet SWOP (Specifications Live matter should be 3/8" from gutter and bleed edges. for Web Offset Publications) standards. (For more information, visit swop.org.) 1/3 page square is NOT available in bleed. PMS colors will be charged a 5th-color premium. PREFERRED METHOD OF SHIPPING Martha Stewart Living Omnimedia Ad Portal: adportal.mslo.com Please register an account, wait for an email confirmation, then log on and upload. INSERT CARDS/ SUPPLIED INSERTS Accepted on a limited basis, specifications and availabilities on request. Please contact Ivis Fundichely for PROOFS All final material must be submitted with digital proofs (for color more information. guidance on press) that have been pulled from the supplied file. All proofs must contain SWOP color bars. We require two digital proofs (Kodak approvals preferred) pulled on commercial-grade stock. Laser printouts will not be accepted as proofs for color. Color on press cannot be guaranteed without a SWOP proof supplied by the advertiser.

marthastewartweddings.com / PRINT MECHANICAL SPECIFICATIONS

Send all contracts, insertion orders, and printing materials to: PROOFS Accepted proof types: Kodak approval, Fuji PictroProof, DuPont Digital WaterProof, AGFAJet Sherpa, Polaroid PolaProof Digital, ORIS digital MARTHA STEWART LIVING OMNIMEDIA proofing system, Iris. Please supply two proofs, pulled directly from the supplied file, on commercial-grade stock. All proofs should meet SWOP Ivis Fundichely standards (see www.swop.org for more information). Include a 25%, 50%, Assistant Production Manager 75%, 100% color step scale for quality control. Laser printouts will not be 601 W. 26th St., 9th Fl. New York, NY 10001 accepted as proofs for color. Color on press cannot be guaranteed without [email protected] an acceptable color proof supplied by the advertiser. tel: 212.827.8302 fax: 212.827.8266 Ad must be designed to actual dimensions of space being purchased (see advertising spec sheet, rate card or SRDS Print Media Production Source- Consumer magazines). ACCEPTED FILE FORMATS PDF X1A, High-Res PDF PDF X1A or High-Res PDF (Portable Document Files) Supplied images must be CMYK, all fonts embedded, press setup, 300 dpi minimum resolution (400 dpi or higher preferred). We will not accept Photoshop, Quark, Illustrator, InDesign or other native files. All image trapping will be included in file(s). Standard trim, bleed and center marks in all separations, (no marks in live image area). Total density not to exceed SWOP (Specifications for Web Offset Publications) 300% TAC. Hi-res Contone not accepted. 5th or spot color should be in a separate file. Files should not be submitted with four-color black text. Use only postscript fonts.

NAMING CONVENTION Limit to 11 characters. Do not include illegal characters (?<*+};”>=]- { [ # @ % $ # / ). Also, do not use periods.

DISK TYPE CD-ROM (FTP submission of files is not accepted.)

marthastewartweddings.com / ONLINE ADVERTISING SPECIFICATIONS

Below are general guidelines for advertising specifications. For detailed EMAIL inquiries, contact [email protected]. Newsletter Sponsorship Dimensions: 300x250 - STANDARD BANNERS Specifications: Specifications • Site Served in email: 300x250 .gif or .jpg less than 30k file size • 40k max GIF/JPEG; 40k max Flash; up to 3 loops with 15 seconds max • Client can provide a click redirect URL animation (loops combined) • NOTE: 3rd party impression tracking pixels are not accepted for newsletters • All .SWF creative must be submitted with a .GIF or .JPG back up file; must use clickTAG coding • Email Newsletter 300x250 requires GIF/JPEG site served file - Ad-Only Email 3rd party tracking on clicks only Dimensions: 800x600 • 728x90, 300x250 and 300x600, accept user initiated expansion only Specifications: • See Rich Media requirements below • If fully-coded HTML file will be provided, please deliver: -HTML code & images (unless images already hosted in the code)

Product Dimensions -Text-only version (in textpad) Leaderboard 728x90 -Subject Line Medium Rectangle 300x250 -Any list segmentation (geotargeting, etc.) requirements Half Page Ad 300x600 -Click through URLS -Proof list & final send list -Lead time: 5 business days before deployment BUTTONS & LOGOS Product Dimensions Specifications • If MSLO needs to create HTML code, please deliver: Logo 88x31 - Static logo only - Image file (psd, eps, or high-res jpeg format, up to 800 px wide) - 10k max GIF/JPEG - Subject Line - Any list segmentation (geotargeting, etc.) requirements Wedding Resources Button 125x125 - 20k max GIF/JPEG - Click through URLS - Proof list & final send list - Lead time: 4 weeks before deployment

marthastewartweddings.com / ONLINE ADVERTISING SPECIFICATIONS

SUPERSTITIAL - Backup image (Format: JPG/GIF) Dimensions: 300x250 (expands to 640x480) 3. External ActionScript files if used. Specifications: 4. All fonts / Mac fonts supplied in separate .sit file • Auto-initiated full-screen overlay (featuring static or animated display ad 5. Click-through URL; 3rd party tracking or video), anchored to a 300x250 ad unit. • Overlay resolves back to 300x250 size automatically after 10 seconds, Lead time: 10 business days before desired launch date. if there’s no user interaction. • :10 max length for animation/video in initial auto-expanded overlay. VIDEOSTITIAL • Subsequent user-expanded (on click) overlay Dimensions: 300x250 (expands to 640x480) • 80k max file size initial load Specifications: • 160k max file size sub load • 300x250 anchor unit, spawns full-screen overlay that features video • Audio must be user initiated and also must include a visible mute button after user clicks • Frequency capped to 1x/user/day • Overlay resolves back to 300x250 size automatically after video • Superstitial ads are built and served by Unicast. is complete • 2:00 max length for video in user-expanded overlay Required Assets: • 80k max file size initial load 1. Creative for 300x250 ad (anchor unit for superstitial): • 160k max file size sub load • .FLA file for animated ads • Audio may be initiated after user clicks to expand; also must include • .PSD file for static ads a visible mute button 2. Creative for full-screen expansion (can be static, animated, or video) • Videostitial ads are built and served by Unicast. • 640x480 max dimensions • 300x250 creative should include large > (play) button as call to action to launch video • Static ads should be supplied as a .PSD file

• Animated ads should be supplied as a .FLA file Required Assets: • Video assets 1. Creative for 300x250 ad (anchor unit for videostitial): - :10 max for auto-initiated overlay, • .FLA file for animated ads - Video Format: Uncompressed MOV or AVI, 2GB max file size; • .PSD file for static ads or FLV encoded to proper screen size

marthastewartweddings.com / ONLINE ADVERTISING SPECIFICATIONS

1. Creative for full-screen expansion: • 40k initial load and up to 100k for subsequent load • Can contain video, static or animated, elements; 640x480 max dimensions • Audio must be user initiated with same action to stop as it was • Static ads should be supplied as a .PSD file to play (click to play/click to stop Mouse over to play audio/Mouse off to stop): Mute button required • Animated ads should be supplied as a .FLA file • Video assets WALLPAPER - 2:00 max for user-initiated overlay, Specifications: - Video Format: Uncompressed MOV or AVI, 2GB max file size; or FLV encoded to proper screen size **Wallpapers are built and 3rd party served by Unicast.** - Backup image (Format: JPG/GIF) • All wall papers will be subject to editorial approval prior to launch: 3. External ActionScript files if used. • Please allow at least 3 weeks for build and creative approval on client-provided designs. 4. All fonts / Mac fonts supplied in separate .sit file Creative Guidelines: 5. Click-through URL; 3rd party tracking • Animation NOT permitted, image must be Static

Lead time: 10 business days before desired launch date. • Wallpaper should be 1600px wide to accommodate nearly every screen size in common use. PUSHDOWN • Gutter Dimensions: Martha Stewart Content Width = 1004px; Dimensions: 970x66 (expands to 970x418) Right and Left gutter width = 138px. • Featured content must be aligned to the gutters (approx 138 px wide). Specifications: Non-featured content and imagery may extend beyond the gutters to • On page load, the collapsed unit may auto-expand for 8 seconds, create a user experience for users on larger monitors or using before auto-collapsing higher resolutions. • Auto expansion frequency must be capped at 1 per user per day, • LIMITED Text: Wallpaper is one element of a full page takeover and is subsequent expansions may be initiated by user CLICK only intended to complement the banner ads on the site. The weight of the • Collapsed banner size is 970x66 and expanded size is 970x418 branding should be borne by the banner ads and slogans and calls to • Expanded panel must have a visible close button (X CLOSE) action should live in the banners. • Expanded panel duration: 8 seconds on frequency capped auto • Logo and Image: Wallpaper can accommodate maximum 1 Logo and/or expansion, 30 seconds max for subsequent user initiated expansions 1 product image and tagline. Logo and image must be at least 500 pixels from top of the page. No tiling/repeated imagery. The majority of the • Banner should expand and collapse with a smooth lampshade action background should be a tasteful gradient, color or pattern. Tagline: 40 character maximum.

marthastewartweddings.com / ONLINE ADVERTISING SPECIFICATIONS

• Scroll Follow: Not Allowed - Gutter images must remain fixed in browser when user scrolls down. • Background Color: - Center content area must have a background color of #A0E1DA. - Suggested background color of creative: Neutral and light colors. Bright primary colors and/or colors that clash with the Martha Stewart palette are not suggested. - Standard clean edge (no fading).

Required Assets: 1. Static Wallpaper Image: • Dimension: 1600x900; File size: 70 kb; Format: Layered PSDd video window. 2. Fonts: • PC fonts - should be sent as a separate .ZIP file; MAC fonts - should be sent as a separate .SIT file 2. Tracking Information • Required: Click-Through URL(s) ; Optional: 3rd Party Impression & Click Redirect tags

marthastewartweddings.com / ONLINE ADVERTISING SPECIFICATIONS

RICH MEDIA REQUIREMENTS (3RD PARTY SERVED) Expanding Banner Ad Specs: Size expanding Size file Size Notes 728x907 28x400 max 40k initial / 80k subsequent load Must expand Down 300x250 600x250 max 40k initial / 80k subsequent load Must expand Left 300x600 400x600 max 40k initial / 80k subsequent load Must expand Left 160x600 400x600 max 40k initial / 80k subsequent load Must expand Left

• Accepted Vendors: Atlas, DoubleClick Rich Media, Eyewonder, MediaMind, Mediaplex, Oggifinogi, Pointroll, Spongecell, Unicast • MSLO will not pay for rich media serving fees on behalf of clients or agencies. These fees should be handled by the client or agency • 3rd party served ad max file sizes: 30k for gif/40k for flash/40k initial load and up to 80k subsequent load • All ads must be user initiated and must have the same action to close as it was to expand • Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel • Expanding ads cannot be sold on or run on the Homepage without prior approval • Maximum Frame Rate: 18 fps • Sound must be user initiated • Audio/Video may only be within the expanded panel and may play automatically upon expansion. Stop/Mute and Start buttons are required

In-Banner Video Ads: • In Banner Video ads Must be user initiated on the Homepage and Video Pages • 40k initial load and up to 100k streaming • Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/Mouse off to stop). • Video cannot loop more than one time and cannot exceed 30 seconds total animation.

marthastewartweddings.com / ONLINE ADVERTISING SPECIFICATIONS

General Requirements: Creative Delivery Requirements: • 4th pary 1x1 impression tracking is not accepted or billable MSLO strictly enforces a late creative policy as dictated by the IAB T&C’s. Should creative arrive after deadlines mentioned below, agency/advertiser • Click URLs that spawn exit popups/popunders are not allowed. is still responsible for each day media goes up late as a result and will be • Ads must spawn a new window for the landing page when clicked on. billed accordingly. MSLO reserves the right to reject creative and/or request • Rapid animating, blinking and/or flashing ads are not accepted. revisions to creative as it pertains to content or how they affect page load • Ads cannot spawn a download prompt nor download anything on page and layout. load, mouse-over or on click – must go to landing page first where a download prompt may be allowed Deadlines • If user chooses no or closes the download prompt, they cannot be Creative should be emailed to [email protected] with the prompted again following minimum lead times: • Any ads that indicate the user is a winner, can be a winner, will win • Standard Banners: 2 business days prior to campaign start date something or receive a free item by clicking on the banner, etc… or if a user • Standard Rich Media: 3 business days prior to campaign start date has to sign up for or buy something in order for them to “win” and/or for a • PreRoll Video Files: 5 business days prior to campaign start date product to be “free”, will not be accepted. • No transparency allowed. All ads with a background color that is the same as the page it is running on, requires a border around the ad • The brand or advertiser must be clear, readable and recognizable; should show the advertiser’s logo or company/product brand. • The use of Martha Stewart and related Martha Stewart Living Omnimedia images/logos and/or content within advertising or advertiser landing pages are not allowed without direct written approval from Martha Stewart Living Omnimedia Legal via MSLO Advertising Operations. • MSLO reserves the right to reject and/or revise ads that do not adhere to these specs.

marthastewartweddings.com