2016 Media Kit

EDITORIAL

WE SHOW HER HOW

Every day, there is a good thing to learn at Martha Stewart Living—from expert advice to original ideas that take her to new heights and have real impact. As curiosity strikes, we unleash her imagination by introducing the new and the now for living a more beautiful life. She is motivated to express herself and make her mark! 2016 Media Kit

EDITORIAL

ELIZABETH SARAH GRAVES CAREY Editor-in-Chief Editorial Director -Food

THOMAS JOSEPH Food Expert

MELISSA LORNA KEVIN GOLDSTEIN ARAGON SHARKEY Beauty Director Home Editor Home Expert

EDITORIAL EXPERTS AND CONTENT

Our experts’ know-how, passion and endless curiosity yields original content that resonates with consumers.

Our Core Editorial Themes Food/Entertaining Holiday & Crafts Pets Decorating & Home Collecting Beauty & Style Gardening 2016 Media Kit

EDITORIAL

FEBRUARY JUNE OCTOBER

Close: 11.18.15; On-Sale: 1.11.16 Close: 3.16.16; On-Sale: 5.9.16 Close: 7.20.16; On-Sale: 9.12.16 Organizing & Valentine’s Day Food Home / Harvest / Halloween MARCH JULY/AUGUST NOVEMBER

Close: 12.16.15; On-Sale: 2.8.16 Close: 4.27.16; On-Sale: 6.20.16 Close: 8.17.16; On-Sale: 10.10.16 Color / Easter Outdoor Entertaining / Living Thanksgiving APRIL SEPTEMBER DECEMBER

Close: 1.20.16; On-Sale: 3.14.16 Close: 6.15.16; On-Sale: 8.8.16 Close: 9.21.16; On-Sale: 11.14.16 Spring Living / Healthy Living Refresh Your Routine Holidays MAY

Close: 2.17.16; On-Sale: 4.11.16 Makeover Issue 2016 Media Kit

READERS VALUABLE CONSUMERS

DEMOGRAPHICS

A Highly Engaged and Discerning Audience Total Audience 9,115,000 % Female 89% Median Age 50 Median HHI $75,897 Own Home 71% Married 58% Employed 61% Any College 70% Children at Home 41%

PSYCHOGRAPHICS

Delivering an audience of women who…

ENGAGE • 86% describe themselves as doers*

PURCHASE • 34% more likely than U.S. average to be the primary shopper for household • Spend over $778 million/week on groceries

INFLUENCE • Nearly twice as likely as U.S. average to influence others in purchase decisions (184)

Source: *MSL/GFK Insiders; MRI Spring 2015; MRI Doublebase 2015 (Base Adults) 2016 Media Kit

READERS REFLECTS TODAY’S MILLENNIAL MINDSET

MAKE A STATEMENT • 78% turn to Martha Stewart as the first resource to get inspired • 67% say Martha Stewart introduces me to new ways to imagine and live beautifully

EXPRESS THEMSELVES • 96% feel proud when they create ideas from Martha Stewart

TRY SOMETHING NEW • 95% believe Martha Stewart offers accessible ideas for different areas of living • 91% turn to Martha Stewart when I need expert advice • 90% feel much more confident to take on a project after seeing it in the pages of Martha Stewart Living

CREATE UNFORGETTABLE MOMENTS • 91% say Martha Stewart helps me create special memories with my family and friends

*MSLO Insiders Study 2015 2016 Media Kit

READERS GROWTH & QUALITY IN CIRCULATION

Year after year, Martha Stewart Living grows stronger and more vibrant, allowing advertisers to engage confidently with our readers.

TOTAL PAID CIRCULATION: 2,083,399 • Up +2.2% in last year (vs 2,067,346 in Dec ’14)

RATE BASE: 2,050,000 • Raised four times since 2006

NEWSSTAND: 135,705 • Single copy sales up 18% in last 6 months (vs 115,109 in June ‘15) • Premium pricing—one of the highest newsstand prices among all women’s magazines ($4.99)

SUBSCRIPTIONS: PRINT 1,947,694 • Up 2% in the year (vs 1,907,451 in Dec ‘14)

TOTAL PAID DIGITAL SUBSCRIPTIONS: 56,246 • Up +5.6% in past year (vs 53,251 in Dec ‘14)

SINGLE COPY DIGITAL ISSUES: 16,649 • Up +861% in past year (vs 1,733 in Dec ‘14)

Source: Alliance for Audited Media (AAM), Publisher’s Statement, Dec ‘15 2016 Media Kit

MARKETING PROGRAMS MARTHA STEWART LIVING’S 25TH ANNIVERSARY Monumental year-long Celebration with a look forward at the best ideas, the new and the now.

WAYS TO CELEBRATE: • Anniversary Moment in every issue • Collector’s Edition Special Issue (March 16) • Video, Digital, Social Celebrations

MARTHA STEWART’S AMERICAN MADE- 5TH ANNUAL Honors rising stars in the fields of Style, Design, Craft and Food • Year-long Editorial Content across print and digital • Nomination & Audience Choice Voting Contest • Year-long American Made Experiences • American Made Experience at Renegade Craft Fair

HELLO DINNER A Revolutionary Dinner Experience Delivered to your door. • Integration of product into weekly meal boxes including ingredients for home cooks to prepare quick, easy and delicious dinners at home • Custom recipe integration • Photo upload contest

OUT & ABOUT WITH MARTHA STEWART LIVING Bi-Annual Shopping Event Celebrating the Millennial Maker Movement and Tastemakers • Summer and Holiday events • Sampling to thousands • How-to demos • DIY activations • Raffle prizing 2016 Media Kit

AD SCHEDULE

Close On Sale

February 11.18.15 1.11.16

March 12.16.15 2.8.16

April 1.20.16 3.14.16

May 2.17.16 4.11.16

June 3.16.16 5.9.16

July/August 4.27.16 6.20.16

September 6.15.16 8.8.16

October 7.20.16 9.12.16

November 8.17.16 10.10.16

December 9.21.16 11.14.16

GENERAL CONDITIONS Cancellations must be made in writing and are not accepted after the published ad closing date. Publisher reserves the unrestricted right to reject any advertising at any time after receiving proofs of text and illustrations. Publisher holds advertiser and/or its agency jointly and separately liable for such monies as are due. Publisher shall not be liable for any costs or damages for failing to publish an ad. Positioning of ads is at the discretion of the publisher except when a specific position is expressly guarantees in writing. Publisher is not responsible for insertion of incorrect pub set key codes. It is understood that, in consideration of the publication of advertisements, the advertiser and agency, jointly severally, will unconditionally indemnify and save that publisher, its agents, employees, and officers harmless on demand, from and against any and all loss, liability, and expense (including reasonable attorney fees) suffered or incurred by reason of any claims, proceedings, or suits for libel, violation of right of privacy, plagiarism, copyright infringement, and any other claims or suits based on the contents or subject matter of such advertisements.

AGENCY COMMISSION 15% commission to recognized advertising agencies on general display advertising rates only. Commission is forfeited if not paid within 30 days. To be recognized, an agency must provide an independent billing and creative service to the advertiser and accept financial liability for the insertions placed with Martha Stewart Living Omnimedia.

CREDIT AND PAYMENT TERMS First-time advertisers must prepay for their first insertion, and may submit a credit application for future billing. Once credit is approved, payment terms are 2% 10, net 30 days. 2016 Media Kit

NATIONAL ADVERTISING RATES

RATE BASE: 2,050,000

COLOR RATES BLACK & WHITE RATES PREMIUM PAGE RATES

Full Page $206,400 Full Page $144,400 Cover 2 $258,100

2/3 Page $165,000 2/3 Page $115,500 Cover 3 $227,100

1/2 Page $129,000 1/2 Page $90,200 Cover 4 $268,400

1/3 Page $92,900 1/3 Page $64,900

Digest Page $116,100 Digest Page $81,200

For more information contact: Daren Mazzucca, VP/Publisher Martha Stewart Living [email protected] 212-551-6913 * Gross Rates 2016 Media Kit

ADVERTISING SPECS

TRIM SIZE: 9" X 10 7/8"

UNIT SIZES AVAILABLE: UNIT SIZE NON BLEED BLEED BLEED LIVE AREA TRIM width x length width x length width x length width x length width x length Spread 17-1/2" x 10-3/8" 18-1/4" x 11-1/8" 17-1/2" x 10-3/8" 18" x 10-7/8"

Page 8-1/2" x 10-3/8" 9-1/4" x 11-1/8" 8-1/2" x 10-3/8" 9" x 10-7/8"

2/3 Vertical 5-1/2" x 10-3/8" 6-1/4" x 11-1/8" 5-1/4" x 10-3/8" 6" x 10-7/8"

2/3 Horizontal 8-1/2" x 6-7/8" 9-1/4" x 7-5/8" 8-1/2" x 6-5/8" 9" x 7-3/8"

Digest 5-1/2" x 6-7/8" 6-1/4" x 7-1/2" 5-1/4" 6-3/4" 6" x 7-3/4"

1/2 Vertical 4" x 10-3/8" 4-3/4" x 11-1/8" 3-3/4" x 10-3/8" 4-1/2" x 10-7/8"

1/2 Horizontal 8-1/2" x 5" 9-1/4" x 5-3/4" 8-1/2" x 4-3/4" 9" x 5-1/2"

1/2 Horz Spread 17-1/2" x 5" 18-1/4" x 5-3/4" 17-1/2 x 4-3/4" 18" x 5-1/2"

1/3 Vertical 2-5/8" x 10-3/8" 3-1/4" x 11-1/8" 2-1/2" x 10-3/8" 3-1/8" x 10-7/8"

1/3 Square 5-1/2" x 5" 6-1/4" x 5-3/4" 5-1/4" x 4-3/4" 6" x 5-1/2"

1/3 Horizontal 8-1/2" x 3-1/4" 9-1/4" x 4" 8-1/2" x 3" 9" x 3-3/4"

MATERIAL REQUIREMENTS: Digital (see next page) NOTE: When establishing an account please observe the Minimum Requirements to avoid processing errors. PROOF REQUIREMENTS: See next page. • Create an account if you have not already done so. • Choose: “Send My Ad” SUBMITTING FILES: Use MEREDITH AD EXPRESS powered by • Choose Publication: Martha Stewart Living SendMyAd. To Join Go To: https://meredith.sendmyad.com • Choose Issue: i.e. March • Send Color Proofs Material Extensions or Production Question to Julee Evans at: Meredith Content Center, 1716 Locust Street LN122, Des Moines, IA 50309 Phone: 515.284.3531 Fax: 515.284.2709 Email: [email protected] 2016 Media Kit

ADVERTISING SPECS

TRIM SIZE: 9" X 10 7/8" • Four color solids should not exceed SWOP density of 300%. • To create a rich black use 100% K and 60% C. FILE FORMATS: • Color type, reverse type and/or line art should not be less than .007 • Preferred format: PDF/X-1A at the thinnest part of the character. Single color type should be no • Acceptable format: PDF less than .004 at the thinnest part of the character. For instructions on how to create a PDF go to https://meredith. • To avoid low-res (soft type) or 4/c black type, type should be built in sendmyad.com. Under HOME select DASHBOARD then select Quark, InDesign or Illustrator and not within Photoshop. VIEW FAQs. • Reverse type should use a dominant color (usually 70% or more) for the shape of the letters. Where practical and not detrimental to the FILE RESOLUTION REQUIREMENTS: appearance of the job, make the type in the subordinate colors • Vector (PDF/X-1A, PDF) slightly larger to minimize register problems on the production press. • 300 dpi/2400 dpi for Line Work • All supplied materials intended for use in Meredith publications must be properly trapped and, when possible, image trapping RETENTION OF MATERIALS: should be represented in the accompanying SWOP proofs. Materials for all processes will be held for one year then destroyed, unless otherwise notified. ROTOGRAVURE TITLES: Better Homes & Gardens, Ladies Home Journal & More magazines FILE SUBMISSION SITE: will require a 5% minimum dot to print the highlight areas & square- Submit FILES via Meredith Ad Express. To join go to: up on edges. Fade off dot is 3%. https://meredith.sendmyad.com • Firefox browser is recommended. PROOF REQUIREMENTS: • When establishing an account please observe the Minimum • Meredith will no longer accept color proofs. Requirements to avoid processing errors. • Any proofs sent will be used for content only. 1. Create an account, if not already established. • Meredith will produce a SWOP certified proof from the uploaded 2. Choose: “Send My Ad” PDF/x-1a file to be used as color guidance on press. 3. Choose the publication: i.e. More Magazine 4. Choose the issue: e.g. October or Fall Files must be prepared to Meredith’s published specs, and in accordance with SWOP 2013 specifications. If the above guidelines LIVE MATTER REQUIREMENTS: are not met, the color quality of print reproduction may vary. • Set the offset setting to .167 when creating PDF/X-1A files so the standard trim, bleed and center marks are included but not in the “live” image area or “bleed” area. • Single page ads should be built to 100% trim size with the marks& bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8" beyond trim. Keep live matter in a minimum of 1/4" inside trim dimensions. • Partial page ads should be build to 100% of their actual trim size with the marks & bleeds option turned on. If ad bleeds, extend bleed a minimum of 1/8" beyond trim. Keep live matter a minimum of 1/4" inside trim dimensions. • All non-bleeds ads should be built to 100% of the non-bleed specs. • All Bleed Ads—Keep live matter a minimum of 3/8" inside the bleed dimensions on all four sides. • Spread Ads: Keep live matter 1⁄4" away from either side of center or 1/2" total across the gutter. For spread ads with a headline crossing over the gutter, contact production department if the visual spacing between words or letter is critical.

NOTE: New files are required for ads that need type changes such as key-codes, addresses, phone numbers, etc.

FILE SPECIFICATIONS/GENERAL GUIDELINES: • Do not apply style attributes to basic fonts. • Free fonts and/or system fonts should not be used, or at a minimum, be outlined. • Include and/or embed all fonts, images/scans, logos and artwork. • Do not nest PDF files in other PDF files. • Do not nest EPS files in other EPS files. • Use of illegal characters in file names will not be accepted. (Example: &,/,-,~,%, (,) #, ‘, $ etc or anything after the extension). • Limit File Name to 24 characters INCLUDING the extension. • On 4/C ads, Pantone colors, other spot colors, and non-CMYK elements must be converted to CMYK. 2016 Media Kit

TERMS AND CONDITIONS

The following are certain terms and conditions governing CIRCULATION GUARANTEE advertising published by Meredith Corporation (“Publisher”) in the The Magazine is a member of the Alliance for Audited Media (AAM). U.S. print edition of Martha Stewart Living magazine (the The following rate base guarantee is based on the AAM’s reported “Magazine”), as may be revised by Publisher from time to time. For print circulation for the Magazine averaged over the calendar year in the latest version, go to mslomediakit.com. For Publisher’s Digital which advertising is placed. Publisher guarantees print circulation to Editions Advertising Terms and Conditions, go to http:// national advertisers by brand of advertised product or service. In the meredithtabletmedia.com/sfp/terms-conditions.php. Submission event the audited twelve (12)-month average print circulation does of insertion order for placement of advertising in the Magazine not meet the guaranteed rate base, Publisher shall grant rebates to constitutes acceptance of the following terms and conditions. the advertiser in ad space credit only, which must be used within six No terms or conditions in any insertion orders, reservation orders, (6) months following the issuance of audited AAM statements for the blanket contracts, instructions or documents that conflict with or period of shortfall. Rebates will be calculated based on the alter these terms and conditions will be binding on Publisher, unless difference between the stated rate base at time of publication and authorized in writing by a senior executive of Publisher. the AAM audited 12-month average. Publisher does not guarantee print circulation to regional advertisers, and regional print AGENCY COMMISSION AND PAYMENT circulations reported by the AAM are used by Publisher only as a 1. Publisher may require payment for advertising upon terms basis for determining the Magazine’s advertising rates. determined by Publisher prior to publication of any advertisement. 2. Agency and advertiser are jointly and severally liable for the PUBLISHER’S LIABILITY payment of all invoices arising from placement of advertising in 1. Publisher is not liable for any failure or delay in printing, publishing, the Magazine and for all costs of collection of late payment. or circulating any copies of the issue of the Magazine in which 3. If an account is placed with a collection agency or attorney for advertising is placed that is caused by, or arising from, an act of collection, all commissions and discounts will be rescinded or God, accident, fire, strike, terrorism or other occurrence beyond become null and void and the full advertising rate shall apply. Publisher’s control. 4. Agency commission (or equivalent): fifteen percent (15%) of gross 2. Publisher is not liable for any failure or delay in publishing in the advertising space charges, payable only to recognized agents. Magazine any advertisement submitted to it. Publisher does not 5. Invoices are rendered on or about the on-sale date of the guarantee positioning of advertisements in the Magazine, is not Magazine. Payments are due within ten (10) days after the billing liable for failure to meet positioning requirements, and is not liable date, with the following exceptions. For all advertising not placed for any error in key numbers. PUBLISHER WILL TREAT ALL through a recognized agent, payments at rate card rates must be POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. received no later than the issue closing date. Prepayment is Publisher will not consider any objections to positioning of an required if credit is not established prior to ten (10) business days advertisement later than six (6) months after the on-sale date of prior to the issue closing date. All payments must be in United the issue in which the advertisement appears. States currency. 3. The liability of Publisher for any act, error or omission for which it 6. No agency commission is payable, and Publisher will not grant may be held legally responsible shall not exceed the cost of the ad any discounts, on production charges. Any discounts received space affected by the error. In no event shall Publisher be liable for by advertiser on ad space charges may not be applied to any indirect, consequential, special or incidental damages, production charges. including, but not limited to, lost income or profits. 7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the sale of ad space. MISCELLANEOUS 1. Agency and advertiser jointly and severally represent and warrant CANCELLATION AND CHANGES that each advertisement submitted by it for publication in the 1. Publisher expressly reserves the right to reject or cancel for any Magazine including, but not limited to, those for which Publisher reason at any time any insertion order or advertisement without has provided creative services, contains no copy, illustrations, liability, even if previously acknowledged or accepted. In the event photographs, text or other content or subject matter that violate of cancellation for default in the payment of bills, charges for all any law or infringe any right of any party. As part of the advertising published as of the cancellation date shall become consideration and to induce Publisher to publish such immediately due and payable. advertisement, agency and advertiser jointly and severally shall 2. Advertisers may not cancel orders for, or make changes in, indemnify and hold harmless Publisher from and against any loss, advertising after the issue closing date. Cancellation of orders or liability damages and related expenses (including attorneys’ fees) changes in advertising to be placed on covers, in positions opposite (collectively, “Losses”) arising from publication of such content pages, and for card inserts will not be accepted after the advertisements in all applicable editions, formats or derivations of date thirty (30) days prior to the issue closing date. Cancellation of the Magazine, including, but not limited to, (a) claims of invasion of orders for special advertising units printed in the Magazine, such as privacy, violation of rights of privacy or publicity, trademark booklets and gatefolds, will not be accepted after the date sixty infringement, copyright infringement, libel, misrepresentation, (60) days prior to the issue closing date. In the event Publisher false advertising, or any other claims against Publisher accepts cancellation after any of the foregoing deadlines, such (collectively, “Claims”, or (b) the failure of such advertisement to be acceptance must be in writing, and such cancellation may be in compliance and conformity with any and all laws, orders, subject to additional charges at Publisher’s discretion. ordinances and statutes of the United States or any of the states or 3. The conditions of advertising in the Magazine are subject to subdivisions thereof. change without notice. Publisher will announce ad rate changes 2. In the event the Publisher provides contest or sweepstakes thirty (30) days prior to the closing date of the issue in which the management services, email design or distribution or other new rates take effect. Orders for subsequent issues will be promotional services in connection with advertisements placed in accepted at the then-prevailing rates. the Magazine, agency and advertiser jointly and severally represent and warrant that any materials, products (including, but not limited to, prizes) or services provided by or on behalf of 2016 Media Kit

TERMS AND CONDITIONS

agency or advertiser will not result in any claim against Publisher. As part of the consideration and to induce Publisher to provide such services, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any Losses arising from such materials, products or services, including, but not limited to, those arising from any Claims. 3. Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use. 4. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resembles editorial matter. 5. All pricing information shall be the confidential information of Publisher, and neither agency nor advertiser may disclose any such information without obtaining Publisher’s prior written consent. 6. This agreement shall be governed by and construed in accordance with the laws of the State of New York without regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of New York in New York County or the U.S. District Court for the Southern District of New York. Each advertiser and its agency consents to the jurisdiction of such courts and waives any objection to the laying of venue of any such civil action or proceeding in such courts.

ADDITIONAL COPY AND CONTRACT REGULATIONS 1. For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square, or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon. 2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher. 3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other products or services or to affiliated companies without the consent of Publisher. 4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national P4C rate. 5. If a third party either acquires or is acquired by advertiser during the term of an insertion order, any advertising placed by such third party in an issue of the Magazine that closed prior to the date of the acquisition will not contribute to advertiser’s earning discounts.

REBATES AND SHORTRATES Publisher shall rebate advertiser if advertiser uses more ad space than the quantity of space on which billed ad rates were based. Failure to use all such ad space shall result in higher ad rates. In such event, advertiser will be short-rated and owe Publisher an additional sum based on the difference between the billed rates and higher rates.