2018 MEDIA KIT MISSION STATEMENT
Our mission is to bring enjoyment, fulfillment, and inspiration to our readers by celebrating the best of the Southern lifestyle. We inspire creativity in their homes, their kitchens, their gardens, and their personal style. We are relentless champions of our region, and we set the standard for excellence in Southern content regardless of platform or medium. EDITORIAL
Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, travel, and style. EDITORIAL MIX PRINT
FOOD TRAVEL & CULTURE 34% 20%
HOME 30%
FAMILY 3%
BEAUTY OTHER & STYLE 6% 9%
Source: MediaRadar (January-December 2016); based on 1,125+ Total Pages. 2018 EDITORIAL CALENDAR PRINT
ISSUE CLOSE ON SALE
JANUARY 10/30/17 12/22/17 Lost Classics
FEBRUARY 11/29/17 1/19/18 Cooking School
MARCH 1/2/18 2/23/18 Southern Style Now
APRIL 1/30/18 3/23/18 South's Best
MAY 2/28/18 4/20/18 Outdoor Living
JUNE 4/2/18 5/25/18 Color Your World
JULY 4/30/18 6/22/18 Summer Party Playbook
AUGUST 5/30/18 7/20/18 Before & After
SEPTEMBER 7/2/18 8/24/18 Southern Style
OCTOBER 7/30/18 9/21/18 Best of Fall
NOVEMBER 8/29/18 10/19/18 Thanksgiving Traditions
DECEMBER 9/27/18 11/16/18 Christmas with Southern Living
/ FOR MORE INFORMATION / FOR MORE INFORMATION CONTACT YOUR SALES REPRESENTATIVE OR VP, BRAND DIRECTOR, KIMBERLY KRUBECK AT [email protected]. All editorial content and programs subject to change. EDITORIAL MIX DIGITAL
HOME & GARDEN 10%
TRAVEL & FOOD CULTURE 51% 12%
BEAUTY WEDDINGS, & STYLE HOLIDAYS & OCCASIONS OTHER 6% 11% 6%
NEWS 3%
Source: Google Analytics, November 2017; based on 64MM+ PVs. 2018 EDITORIAL CALENDAR DIGITAL
JANUARY JULY • Southern Comebacks: • 4th of July Celebrations Traditions We’re Bringing Back in 2018 • Christmas in July (last week in July) • Somebody’s Getting….Engaged! • Citrus Season: Desserts AUGUST • Family Favorite Recipes • Makeover Takeover: Before and After Blow-Out FEBRUARY • Sorority Girls • Cooking School: 28 Days of Slow Cookings • Southern Style A-Zs
MARCH SEPTEMBER • South’s Best ’18 • Tailgate Like a Southerner • Countdown to Easter (March 1 to March 31) • Fall Containers + Around the Garden • Easy Fall Decorating
APRIL OCTOBER • Trips to Take When… (retire, girlfriend getaway) • It’s a Southern Thing (The Insider’s Guide for Outsiders) • Gardening Do’s and Don’ts • Beauty Awards • Mind Your Manners: Etiquette for Every Occasion (Royals Celebration) NOVEMBER MAY • Thanksgiving Takeover • Wisdom of Southern Mothers • Beauty and the Beach DECEMBER • Countdown to Christmas JUNE • Southern Heroes • The Higher the Hair… (good news/local heroes) (guide to hair) • Forgotten Fruit Desserts
All editorial content and programs subject to change. AUDIENCE
Southern Living reaches more than 20 million people each month— connecting consumers to the region’s rich culture through a variety of platforms.
Source: tk AUDIENCE PRINT
RATE BASE: 2.8MM
PRINT REACH: 16,756,000
M/F: 21/79
MEAN HHI: $90,203
MEAN AGE: 52 Delivering National Reach
VARYING LEVELS OF CIRCULATION PENETRATION (HIGH TO LOW)
Source: 2017 Fall GfK MRI; Alliance for Audited Media 1H 2017 AUDIENCE DIGITAL
UNIQUE USERS: 6,875,000
M/F: 17/83
MEAN HHI: $90,641 44MM+ MEAN AGE: 51 Page Views
Source: comScore Media Metrix® Multi-Platform, Nov 2017 AUDIENCE SOCIAL
Southern Living’s personality shines on social media where our Editors are constantly engaging with consumers. Whether it’s a humorous meme or delicious recipe idea, our audience can’t get enough Southern Living content.
FACEBOOK: 2.9MM
INSTAGRAM: 1MM
TWITTER: 740K
PINTEREST: 440K
YOUTUBE: 55K
SNAPCHAT: SOUTHERN.LIVING
As of 12.6.17 AUDIENCE VIDEO
In 2017, Southern Living produced over 1200 videos, leading to an impressive 80% year-over-year increase totaling nearly 580MM video views.
2018 video franchises include: Southern Made, Southern Hair and Southern Live.
10 Things Only Southerners Know 18 Southern Places To Visit Before You Die
Hummingbird Cake Dolly Parton & Thoughts On Life
Rocking Chair Man Southern Grandparents React To Snapchat
Source: Mode, Facebook, Twitter, YouTube, Tubular (2016-2017) MARKETING
We offer multi-platform solutions that showcase advertisers and create engaging experiences for our consumers.
CUSTOM MULTI-PLATFORM PROGRAMS
TURNKEY NATIVE AND BRANDED CONTENT SOLUTIONS
HIGH-IMPACT IN-BOOK AND COVER UNITS
CONTEXTUALLY RELEVANT EDITORIAL CONTENT
SOCIAL, VIDEO AND E-MAIL MARKETING PROGRAMS
EVENTS/EXPERIENTIAL
RETAIL SOLUTIONS/ACTIVATIONS
CUSTOM RESEARCH/INSIGHTS BRAND EXTENSIONS
SOUTHERN LIVING COLLECTION AT 1-800-FLOWERS
SOUTHERN LIVING CUSTOM BUILDER PROGRAM
SOUTHERN LIVING DESIGNER NETWORK
SOUTHERN LIVING HOME COLLECTION AT DILLARD’S
SOUTHERN LIVING HOTEL COLLECTION
SOUTHERN LIVING STORES
GREAT AMERICAN COOKIE – Southern Living Test Kitchen Approved Recipes
PERFECT FIT MEALS – Southern Living Kitchen Ready-To-Eat Meals SPECS SPECS RATE CARD
COVERS PUBLISHING CALENDAR 2nd cover $319,700 MONTH AD CLOSE ON-SALE 3rd cover $293,100 January 10/30/17 12/22/17 Back cover $346,400 February 11/29/17 1/19/18 March 1/2/18 2/23/18 April 1/30/18 3/23/18 FULL RUN / 4-COLOR May 2/28/18 4/20/18 CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE June 4/2/18 5/25/18 Full Run $266,400 $204,300 $166,500 $ 119,900 July 4/30/18 6/22/18 August 5/30/18 7/20/18 REGIONAL EDITIONS CPM TABLE / 4-COLOR September 7/2/18 8/24/18
CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE October 7/30/18 9/21/18 100,000 $24,970 $19,140 $15,610 $11,240 November 8/29/18 10/19/18 Add'l per M 147.10 112.80 91.90 66.20 December 9/27/18 11/16/18 250,000 $47,030 $36,060 $29,400 $21,170
Add'l per M 122.50 93.90 76.60 55.10 PRINT AD SPECIFICATIONS 500,000 $77,650 $59,530 $48,540 $34,950 DIRECT2TIME.COM/TITLE/SOUTHERNLIVING Add'l per M 101.70 77.90 63.60 45.70 1,000,000 $128,480 $98,500 $80,320 $57,820 These rates and all advertising transactions are subject to the 2018 Advertising Terms and Conditions of Meredith Corporation. Circulation includes the print and Add'l per M 96.10 73.70 60.10 43.30 digital editions of the Magazine. Qualified full-run advertisements will run in both 1,500,000 $176,540 $135,350 $110,370 $79,450 editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options. Add'l per M 94.00 72.10 58.80 42.30
State or regional editions include some circulation from adjacent states LIVING SOUTHERN
RATEBASES Full Run 2,800,000
Alabama 141,000 53 VOL. | NO. 1 NO. OUR ALL-TIME BEST Arkansas* 238,000 Florida 255,000 Family Recipes Georgia 230,000 Reader Favorites To Savor and Share Mid-Atlantic** 353,000 Mississippi 72,000 Midwest States*** 302,000 North Carolina 241,000
South Carolina 144,000 FAMILY RECIPES Tennessee 158,000 Texas 338,000
* Includes MO, OK, LA ** Includes VA, MD, DE, D.C., PA, NJ, NY ON THE *** Includes OH, IL, MI, WI, IN, KY, WV MENU
Classic Beef Stew, Chicken and Dumplings, Navy Bean Soup, HOW TO FIGURE MULTIPLE STATES Savannah Red Rice, and More A DREAMY PAGE 66 TEXAS Advertisers who run the same Example: Tennessee and Arkansas editions, 4-color buy: ad (same configuration) in FARMHOUSE multiple state editions use Total Circulation: 396,000 CPM table to calculate the First 250,000 Cost: $47,030 RICK BRAGG’S rate. State edition circulations JANUARY 2018 are not guaranteed and are to 146,000 at $122.50 per M: $17,885 2018 JANUARY PO’BOY OBSESSION be used only as a basis for Total Cost: $64,915 determining rates. A GIRLFRIEND GETAWAY TO MYRTLE BEACH
000_Jan Cover_f1.indd 1 11212017093924 Approved with warnings 11/21/17 9:37 AM SPECS MECHANICAL
PRINT: MAGAZINE SAFETY MARGINS Trim Size: 8" x 10.5" Keep essential matter 3/8” from bleed size. Binding: Perfect, jogs to foot Live material on facing units should not be closer than 1/8” to center fold on either side of gutter—total of 1/4” for both pages. Please have crop marks 1/8” away from the bleed. AD SIZES BLEED LIVE/SAFETY TRIM SCREEN Page 8.25" x 10.75" 7.5" x 10" 8" x 10.5" 133-line screen, 290% maximum density Spread* 16.25” x 10.75" 15.5" x 10" 16" x 10.5" All black and grey type should overprint 1/2 Vertical 4.125" x 10.75" 3.375" x 10" 3.875" x 10.5" PRINTING PROCESS 1/3 Vertical 2.875" x 10.75" 2.125" x 10" 2.625" x 10.5" SWOP 2006 Coated 5 Version 2 2/3 VERTICAL 5.25" x 10.75" 4.5" x 10" 5" x 10.5" 1/2 Horiz. Page 8.25" x 5.375" 7.5" x 4.625" 8" x 5.125" REQUIRED MATERIAL PDF/X-1A (VERSION 1.3 REQUIRED). 1/2 Horiz. Spread* 16.25" x 5.375" 15.5" x 4.625" 16" x 5.125" No color proofs are required. 1/3 Square 5.25" x 5.375" 4.5" x 4.625" 5" x 5.125" Digest 5.25" x 7.125" 4.5" x 6.375" 5" x 6.875" CARD INSERTS Digital files are the preferred format for insert materials. Contact your Southern Living representative for detailed specifications.
DELIVERY OF MATERIALS PRINT AD SPECIFICATIONS Upload all display ad fles to DIRECT2TIME.SENDMYAD.COM. direct2time.com/title/southernliving Please select Southern Living Display Ads when uploading.
TABLET SPECIFICATIONS
direct2time.com/tablet/title/southernliving LIVING SOUTHERN SPECIAL DOUBLE ISSUE VOL. 52 52 VOL. SPECIAL DOUBLE ISSUE | NO. 12 NO. SOUTHERN LIVING 216 The Joy of PAGES of Southern
VOL. 52 Holiday Christmas
| NO. 12 The Joy of Fun! Our Best Recipes 216 and Ideas for an PAGES ChristmasOur Best Recipes of Southern Inspiring Season Holiday and Ideas for an Fun! Inspiring Season THE JOY OF CHRISTMAS Dolly THE JOY OF CHRISTMAS Dolly Dolly Snowy Vanilla CakeCake Parton’s with Edible Parton’s Parton’s Ornaments! page 187 Christmas Christmas Christmas Snowy Message Message Vanilla Cake Message with Edible Ornaments! 75 page 187 GIFTS UNDER $100 75 GIFTS Decorating Decorating UNDER Ideas Ideas $ for Every Every 100 Room Room DECEMBER 2017 DECEMBER 2017 Decorating Ideas 10/23/17for 12:03 PMEvery Approved with warnings 10232017120517 Room 000_Dec Cover_f1.indd 1 DECEMBER 2017 DECEMBER 2017 DECEMBER / FOR ADVERTISING INQUIRIES / PLEASE CALL 312.832.0853.
000_Dec Cover_f1.indd 1 10232017120517 Approved with warnings 10/23/17 12:03 PM SPECS TRAVEL PLANNER RATE CARD
FREQUENCY 1X 3-5X 6-8X 9-11X 12X
All State Editions (2,472K circ) $17,190 $16,500 $15,815 $14,575 $14,355
Southwest (576K circ) $6254 $6005 $5755 $5470 $5220 (TX, AR, LA, OK, MO)
South Central (673K circ) $6769 $6500 $6225 $5925 $5650 (AL, TN, MS, KY, WV, IN, IL, OH, MI, WI)
Mid-Atlantic (594k circ) $6254 $6005 $5755 $5470 $5220 (NC, VA, MD, DC,DE, PA, NJ, NY)
South Atlantic (629K circ) $6458 $6200 $5940 $5650 $5390 (FL, GA, SC)
• Frequency discount based on insertions within 12-month period • Six (6) 4” ads per page
TRAVEL PLANNER CPM TABLE HOW TO FIGURE MULTIPLE STATES
600,000 circ $6,254 Example: Southwest and South Atlantic Add'l per K $7.05 Total Circulation: 1,205,000 1,200,000 circ $10,486 First 1,200,000 Cost: $10,486 Add'l per K $5.65 5,000 at $5.65 per K: $28 Total Cost: $10,514 1,900,000 circ $14,440 Add'l per K $4.81
Minimum purchase of 600k circulation required. Notes: • Regional combinations available using table on right. • State or regional editions may include circulation from adjacent states.
AD SIZE AVAILABLE WIDTH HEIGHT
Travel Planner 2.25” 4”
All ads must be sent via the Meredith Corporation Ad Portal: HTTPS://DIRECT2TIME.SENDMYAD.COM
FILE TYPE: PDF/X1-A ONLY All color must by CMYK. No spot colors. Images must be 300 dpi. No LZW compression. Do not embed ICC profiles or any other type of color management. Colored text should be a minimum of 9 pts.
/ TECHNICAL QUESTIONS / CONTACT [email protected] / 212.522.6658 OR [email protected] / 212.467.1104 SPECS TRAVEL PLANNER ADS TRAVEL PLANNER AD SPECS 2016 MEDIA KIT Effective January 2016 Issue
STEP-BY-STEP GUIDE TO DIMENSIONS / SPECIFICATIONS UPLOADING AN AD
1. Go to https://direct2time.sendmyad.com AD SIZES TRIM BLEED
2. Sign in or create your new account under “First Time User?” Travel Planner 2.25" x 4" n/a 3. Let’s Get Started. Click “Send an Ad” 4. Click “Magazine Print Ad” 5. Fill out the Job Ticket FILE TYPE: PDF/X-1A ONLY 4" • Select Publication Southern Living – Travel Planner Build ad document to the actual ad size. Do not bleed anything or include ( NO BLEED / • Advertiser: Enter advertiser name NO CROP MARKS ) any crop/registration marks. • Ad number is optional All color must by CMYK. No spot colors. • Brand/Product: Enter advertiser name or product Images must be 300 dpi. No LZW compression. • Headline: Enter the headline or description of your ad
4” (No bleed; 4” bleed; (No No crop marks) • Ad Size: Select your ad size Do not embed ICC profiles or any other type of color management. • Issues: Select the issue you want to submit this ad for Colored text should be a minimum of 9 pts. • Be sure the contact information at the bottom of the ticket is accurate A complete PDF Guide, which includes step-by-step instructions on how to build 6. Click “Choose ad” files, can be found at http://www.direct2time.com. 7. Click “Browse for files,” select the file you want to upload and All ads must be sent via the Meredith Corporation Ad Portal: 2 ¼” (No bleed; No crop marks) click the “Upload” button HTTPS://DIRECT2TIME.SENDMYAD.COM 2.25" (NO BLEED / NO CROP MARKS) 8. Once the file is uploaded it will automatically start to preflight to the Southern Living specifications. Once the ad is DIMENSION/SPECIFICATIONS finished processing you will see a preview of it and on the right hand side the preflight report with some suggested action buttons: 1. Go to https://direct2time.sendmyad.com Ad• “This Sizes Ad has SeriousTrim Errors” Bleed This means that the fle did not pass preflight. If this 2. Sign in or create your new account under • “This Ad has Serious Errors” Travel hap Plannerpens you can 2not ¼” continue. x 4” You must n/a go back to STEP-BY-STEP “First Time User?” This means that the file did not pass preflight. If this your document and fx the error. Once that is done happens you can not continue. You must go back to your GUIDE TO 3. Let’s Get Started. Click “Send an Ad” then you can click the “Revise Ad” button and UPLOADING File Type: PDF/Xla only document and fix the error. Once that is done then you can 4. Click “Magazine Print Ad” upload the new fle. Note, when reviewing the error click the “Revise Ad” button and upload the new file. Note, AN AD • Build if ad y oudocument place your to the cursor actual adover size. the Do text not ofbleed the error, 5. Fill out the Job Ticket anything or include any crop/registration marks. when reviewing the error if you place your cursor over the • Select Publication Southern Living: Travel Planner • All colorthe mustobject by in CMYK. the preview No spot colors.will highlight. text of the error, the object in the preview will highlight. • Advertiser: Enter advertiser name • Images • “This must Ad be 300Must dpi. be No Repositioned” LZW compression. • “This Ad Must be Repositioned” • Ad number is optional • Do notThis embed means ICC thatprofiles the or fle any has other passed type ofthe color preflight but This means that the file has passed the preflight but the trim management. Brand/Product: Enter advertiser name or product the trim size of the PDF does not match the size of the PDF does not match the specification. You must • • Colored text should be a minimum of 9 pts. specifcation. You must reposition it before reposition it before continuing . Simply click the • Headline: Enter the headline or description of your ad “Reposition” button or “Auto-Center” the ad. • Ad Size: Select your ad size A complete continuing. PDF Guide, Simply which includesclick the step “Reposition” by step button or • “This Ad has Warnings” • Issues: Select the issue you want to submit this ad for instructions “Auto-Center” on how to build the files, ad. can be found at This indicates that the file has warning in the preflight report • Be sure the contact information at the bottom of www.direct2timeinc.com. • “This Ad has Warnings” but is OK to proceed. Please review the warning(s) on the the ticket is accurate This indicates that the fle has warning in the right hand side and verify that the preview is accurate both in preflight report but is OK to proceed. Please 6. Click “Choose ad” Technical Questions: positioning and content. review the warning(s) on the right hand side and email [email protected] 7. Click “Browse for fles,” select the fle you want to verify that the preview is accurate both in or call 212-522-7279 9. Once satisfied, you can click the “Approve Ad” button. Once upload and click the “Upload” button positioning and content. you have approved the ad the magazine will be notified that they 8. Once the fle is uploaded it will automatically start to 9. Once Allsatis adsfed, must you be can sent click via the the “Approve Ad” button. Time Inc. Ad Portal: have received an ad and the contact in the job ticket will get an preflight to the Southern Living specifcations. Once Once you have approved the ad the magazine will be https://direct2time.sendmyad.com e-mail notification. the ad is fnished processing you will see a preview notifed that they have received an ad and the contact 6 of it and on the right hand side the preflight report in the job ticket will get an e-mail notifcation. with some suggested action buttons:
/ TECHNICAL QUESTIONS / CONTACT [email protected] / 212.522.6658 OR [email protected] / 212.467.1104 SPECS THE MARKET • DR ADS
PUBLISHING CALENDAR
adVertiser inFOrMatiOn MONTH AD CLOSE ON-SALE For rate package call 212-779-7172, ext. 231, or mail yourCLASSIFIED ad to: Hansel Asencio, Southern Living 122 EastSouthernLiving.com/Marketplace 42nd Street, Suite 1622, New York, NY 10168 or email to [email protected] / January 10/30/17 12/22/17 fax to 212-779-7248 Blinds / Wallpaper / shutters February 11/29/17 1/19/18 Save 25%-85% on All Name Brand Blinds & Wallpaper. Levolor, Bali, Waverly & Much More! Free Blind Samples. Free shipping & NO HIDDEN March 1/2/18 2/23/18 FEES! Steve’s Blinds & Wallpaper. 800-658-8935, COMFORT FLOOR MATS www.StevesBlinds.com April 1/30/18 3/23/18 Business OppOrtunities The National League of Junior Cotillions™ Comfort has exclusive territories available. We train/ that looks May 2/28/18 4/20/18 license individuals to teach etiquette, dance and character education. Ongoing Support. No up- as good as June 4/2/18 5/25/18 front investment. 800-633-7947 www.nljc.com it feels. China / CrYstal / silVer replacements.com • TABLEWARE EXPERTS July 4/30/18 6/22/18 Shop more than 11 million pieces in dinnerware, crystal, silver, and collectibles. Create a one- August 5/30/18 7/20/18 of-a-kind table that’s uniquely yours with our hard-to-find, vintage and current patterns. Three ways to shop: call 800-REPLACE September 7/2/18 8/24/18 (800-737-5223), visit our Greensboro, NC retail store, or browse online. MISSING A PIECE OF YOUR PATTERN?® Over October 7/30/18 9/21/18 1,200 patterns of new and used American sterling flatware and hollowware in stock. Extensive Made in the USA with Imported Top Fabric Select styles at November 8/29/18 10/19/18 selection of sterling gifts. Bridal Registry. Call, write or email for a free inventory of your GelPro.com sterling pattern. We buy sterling silver with December 9/27/18 11/16/18 careful evaluation for maximum value BEVERLY BREMER SILVER SHOP, 800-270-4009, www.beverlybremer.com, email: sterlingsilver@ beverlybremer.com. 3164 Peachtree Rd, NE. Atlanta GA 30305 A Love Story KitChen & Bath CHARM BRACELET TRY Lunatec’s amazing, odor-free dishcloths and self-cleaning washcloths. 858-653-0401, DIMENSION / SPECIFICATION www.Lunatecgear.com real estate CAPE SAN BLAS FLORIdA—Gulf front properties for sale. Jay Rish 25 years local AD SIZES WIDTH DEPTH experience, [email protected] VaCatiOn rentals Page 7" 10" east COast EdISTO BEACH SC Vacation Rentals. Just south of Charleston. Great selection of rentals. 1/2 Horizontal 7" 5" Non commercial. Book online EdistoRealty.com 800-868-5398 1/3 Vertical 2.25" 10" GulF COast FORT WALTON BEACH Gulf front condos, heated pool. Free golf. emeraldcoastrentals.com 1/3 Square 4.75" 5" 888-244-4137 MOuntains 1/6 (5") 2.25" 5" GATLINBURG: Free Rental or Real Estate Digital Guide: 800-277-7800 Tell us the story of HomesAndLand.com/Magazine-directory you and your one true love 1/12 (2.5") 2.25" 2.5" SmokyMountainRentals.com and win a sterling silver charm bracelet with 5 charms!
TO ADVERTISE CALL 205.445.6760
SL_oct17.indd 198 8/8/17 4:47:35 PM
PERFECT BOUND SPECIFICATIONS
FILE TYPE: PDF/XLA ONLY Build ad document to the actual ad size. Do not bleed anything or include any crop/registration marks. All color must by CMYK. No spot colors. Images must be 300 dpi. No LZW compression. Do not embed ICC profiles or any other type of color management. Colored text should be a minimum of 9 pts. Please email final ad files to [email protected]
/ CONTACT / ALISA BOONE 205.445.6760 / [email protected] SPECS TERMS & CONDITIONS
SOUTHERN LIVING MAGAZINE 2018 MAGAZINE ADVERTISING TERMS AND CONDITIONS same running order of advertisements in the digital edition as they appeared in the print edition, but the Publisher does not make any adjacency guarantees or other promises regarding competitive separation of The following are certain general terms and conditions governing advertising published in the U.S. print and digital the positioning of any advertisements in the digital edition. The Publisher’s inability or failure to comply with editions of Southern Living Magazine (the “Magazine”) published by Time Inc. Lifestyle Group (the “Publisher”). any condition shall not relieve the agency or advertiser of the obligation to pay for the advertising.
1. Rates are based on average total audited circulation, effective with the issue dated January 2018. 11. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any Announcement of any change in rates and/or circulation rate base will be made in advance of the Magazine’s part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires, acts of God or any advertising sales close date of the first issue to which such rates and/or circulation rate base will be applicable. other circumstances not within the control of the Publisher. The Magazine Rate Card specifies the publication schedule of the Magazine, and its on-sale dates. 12. Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of gross advertising 2. The Magazine is a member of the Alliance for Audited Media (“AAM”). Total audited circulation is reported charges after earned advertiser discounts. on an issue-by-issue basis in Publisher’s Statements audited by AAM. Total audited circulation for the 13. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within 20 days from Magazine is comprised of paid plus verified plus analyzed non-paid. the billing date. The Publisher reserves the right to charge interest each month on the unpaid balance at the rate of 1.5%, or if such rate is not permitted by applicable law, at the highest rate so permitted by applicable 3. An advertiser running a full-run qualifying advertisement in the Magazine will automatically run in the print law, determined and compounded daily from the due date until the date paid. The Publisher further reserves and digital edition of the Magazine, unless the advertiser explicitly, in writing, opts-out of running the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly in the digital edition, either on the insertion order or via email, by no later than the ad close date. and severally liable for payment of all invoices for advertising published in the Magazine. In the event advertiser opts-out of running in the digital edition of the Magazine for any reason other than legal or regulatory considerations that advertiser reasonably believes would prevent the advertisement 14. All pricing information shall be the confidential information of the Publisher and neither advertiser nor from running in the digital edition, such advertiser’s ad placement will no longer be deemed a “full-run” agency may disclose such information without obtaining the Publisher’s prior written consent. buy, and advertiser would therefore not be entitled to the benefits of advertising on a full-run basis (by way of example and not limitation, the advertisement would not be eligible for IBIT credits and may not be 15. Any and all negotiated advertiser discounts are only applicable to and available during the period in which considered for premium placement). If an advertiser elects to opt-out of the digital edition, such opt-out will they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused rebates will expire six apply to all devices and platforms. months after the end of the period in which they were earned.
The digital edition of the magazines may be viewed in one of two formats depending on the storefront (i.e. 16. Neither creative fees nor special advertising print production premiums earn any discounts or agency App Store, Google Play, Amazon, Texture, etc.): (i) a digital replica of the print version, which is an exact commissions. reproduction of the design and content of the print version of the magazine; or (ii) a digital replica of the print version combined with a touch-activated “reader view,” which allows the user to scroll the article text. 17. The Magazine is subject to Time Inc.’s standard 2018 issue-by-issue tally (IBIT) pricing system. Please consult a magazine representative for details of format availability. 18. Publisher reserves the right to modify these terms and conditions. Certain advertisements that are not standard run-of-book advertisements may not qualify to run in the digital edition. These include, but are not limited to, special units such as pop-ups, scent strips, die-cuts, These Advertising Terms and Conditions were issued November 30, 2017. special effects and business reply cards. Please consult a magazine representative for details.
Qualifying advertisements, depending on various factors, including but not limited to the device and/or TIME INC. 2018 ISSUE-BY-ISSUE TALLY (IBIT) PRICING SYSTEM platform on which they are viewed, may appear in one of two formats: (i) print replica, where the page on 1. Magazine circulation delivery of the U.S. and North American editions of magazines published by Time screen looks exactly like the advertisement appearing in the print edition; or (ii) custom design, where the Inc. and its affiliates (collectively, referred to herein as the “Publisher”) is measured on an issue-by- same creative has been reformatted and resupplied for optimal reading on a digital device and/or platform. issue tally (IBIT) pricing system for full-run circulation advertising only. The IBIT pricing system is administered by comparing, for each issue of a magazine in which an advertiser books space and remits a Qualifying advertisements running in the digital edition of the magazine will automatically run in a print replica cash payment for such advertisement, the issue’s total audited circulation as reported in the magazine’s format. If an advertiser wishes to include its qualifying advertisement for the digital edition in a format other Publisher’s Statement issued by the Alliance for Audited Media (“AAM”) or the Brand Report issued than print replica, it must indicate so prominently on the insertion order by the ad close date. Custom designs by BPA Worldwide (“BPA”) for the first or second half of the 2018calendar year and the published total may not be available on all platforms or devices. Please consult a magazine representative for details. circulation rate base as set forth in the applicable magazine’s rate card.
URLs featured in advertisement print creative are not currently activated in the digital edition. Please 2. In order to permit advertisers to apply earned IBIT credit in a timely manner, AAM Publisher’s Statements consult a magazine representative for further details on URL activation. and BPA Brand Reports are used to calculate IBIT credit. The calculation may only be made following the issuance of the Publisher’s Statements or Brand Reports for second half of the 2018 calendar year (July – 4. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. December) and will be based on final billed earned advertising rates.
5. The Publisher is not responsible for errors or omissions in any advertising materials provided by the 3. Total audited circulation for magazines audited by AAM is comprised of paid plus verified plus analyzed non- advertiser or its agency (including errors in key numbers) or for changes made after closing dates. paid. Total audited circulation for magazines audited by BPA is comprised of qualified paid and/or qualified non-paid as set forth in such magazines Advertising Terms and Conditions. 6. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating a magazine’s editorial material in appearance or style or that are not immediately identifiable as 4. IBIT credits will be calculated on an individual insertion basis and will only be credited to an advertiser if the advertisements are not acceptable. total audited circulation of the issue booked by the advertiser is lower by more than two percent (2%) than its published circulation rate base. 7. All advertisements, including without limitation those for which the Publisher has provided creative 5. If the total audited circulation of the issue booked by an advertiser is lower by more than two percent (2%) services, are accepted and published in the Magazine subject to the representation by the agency than its published circulation rate base, the advertiser’s IBIT credit will be calculated by multiplying the net cost and advertiser that they are authorized to publish the entire contents and subject matter thereof in all after agency commissions (excluding production premiums) (“Net Cost”) of the advertiser’s insertion in that applicable editions, formats and derivations of the Magazine and that such publication will not violate issue by the difference between two percent and the actual percentage by which the total audited circulation is any law, regulation or advertising code or infringe upon any right of any party. In consideration of the less than its published circulation rate base. By way of example, if the “Net Cost” of the advertiser’s insertion is publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend $100,000 and the total audited circulation of an issue is three percent lower than its published circulation rate and hold the Publisher harmless from and against any and all losses and expenses (including, without base, the IBIT credit would be calculated as follows: $100,000 x (3% - 2%) = $1,000. limitation, attorney’s fees) (collectively, “Losses”) arising out of the publication of such advertisements in all applicable editions, formats and derivations of the Magazine, including, without limitation, those arising 6. IBIT credit must be used against future insertions, must be applied at the magazine at which it was earned from third party claims or suits for defamation, copyright or trademark infringement, misappropriation, and must be used within 12 months after the issuance of the Publisher’s Statements or Brand Reports for unfair competition, violation of the Lanham Act or any rights of privacy or publicity, or any unfair commercial the second half (July – December) AAM/BPA reporting period and calculation of the 2018 IBIT credit. An practice or misleading advertising or impermissible comparative advertising or from any and all claims or advertiser may apply IBIT credit to any brand, product or division within the same advertiser parent company. regulatory breaches now known or hereafter devised or created (collectively “Claims”). In the event the 7. IBIT credit will be issued net of agency commissions and must be applied to invoices net of agency Publisher has agreed to provide contest or sweepstakes management services, email design or distribution commissions. No agency commissions will be paid by the magazine on IBIT credit. or other promotional services in connection with an advertising commitment by advertiser, all such services are performed upon the warranty of the agency and advertiser that they will, jointly and severally, indemnify 8. IBIT credit may be applied to production charges. and hold the Publisher harmless from and against any and all Losses arising out of the publication, use or distribution of any materials, products (including, without limitation, prizes) or services provided by or on 9. The magazine will not refund IBIT credit as cash. behalf of the agency or advertiser, their agents and employees, including, without limitation, those arising from any Claims. 10. Only full-run circulation advertising in regular issues as reported in the Publisher’s Statements issued by AAM and the Brand Reports issued by BPA are eligible for IBIT credit. The following are not eligible for IBIT credit: 8. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for (a) special issues published in addition to the normal frequency of a magazine, whether or not reported in AAM publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising Publisher’s Statements and BPA Brand Reports, and (b) any issues specifically excluded from being eligible reference to the Magazine in any way without the prior written permission of the Publisher in each instance. for IBIT per the applicable magazine’s rate card. Notwithstanding the foregoing, if the advertiser opts-out of running its advertisement in the digital edition of the magazine because of legal or regulatory considerations 9. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which conflict with, such advertisement shall remain eligible for IBIT credit. vary, or add to these Terms and Conditions or the provisions of the Magazine’s Rate Card will be binding on 11. No barter (whether cash paid or trade), standby or remnant advertising is eligible for IBIT credit. the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions. 12. IBIT credit will only be issued against eligible insertions that have been paid in full at the final earned and billed (pre-IBIT) rate. 10. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue 13. Publisher reserves the right to modify these terms. of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publisher will attempt to keep the Issued: November 30, 2017 CONTACTS
Kimberly Krubeck, VP, Brand Director [email protected] 312.832.0853
Ann Gobel, VP, Lifestyle Brand Sales [email protected] 212.522.4214