2020 MEDIA KIT MISSION STATEMENT

Our mission is to bring enjoyment, fulfillment, and inspiration to our readers by celebrating the best of the Southern lifestyle. We inspire creativity in their homes, their kitchens, their gardens, and their personal style. We are relentless champions of our region, we celebrate a diverse and welcoming South, and we set the standard for excellence in Southern content regardless of platform or medium. EDITORIAL

Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, travel, and style. EDITORIAL MIX PRINT

FOOD TRAVEL & CULTURE 32% 20%

BUSINESS & FINANCE 4%

PETS, BEAUTY FAMILY, HOME & & STYLE &OTHER GARDEN 3% 19% 22% Source: 2018 MediaRadar Inc. 2020 EDITORIAL CALENDAR PRINT

ISSUE CLOSE ON SALE

JANUARY/FEBRUARY 11/25/19 1/17/20 Warm Weather Getaways

MARCH 1/2/20 2/21/20 The Home Issue

APRIL 1/27/20 3/20/20 South’s Best**

MAY 2/24/20 4/17/20 Mothers and Daughters

JUNE 3/23/20 5/22/20 Live Outside! Porches, Patios, and Gardens

JULY 4/27/20 6/19/20 Hidden Escapes

AUGUST 5/26/20 7/17/20 The Home Issue

SEPTEMBER 6/29/20 8/21/20 The Food Issue

OCTOBER 7/27/20 9/18/20 Idea House

NOVEMBER 8/24/20 10/23/20 Simple Southern Thanksgiving

DECEMBER 9/29/20 11/20/20 Holidays at Home**

**Double Issue

All editorial content and programs subject to change. EDITORIAL MIX DIGITAL

FOOD NEWS 36% 13%

TRAVEL & CULTURE 19%

*Food includes Holiday Recipes

WEDDINGS, HOME & BEAUTY HOLIDAYS & GARDEN & STYLE OCCASIONS 14% 9% 5% OTHER 4%

Source: Google Analytics Sessions 4/1/2018–3/31/19 2020 EDITORIAL CALENDAR DIGITAL

JANUARY • Super Bowl • Winter Escapes

FEBRUARY • Reasons to Love Our Pets • Mardi Gras

MARCH • South’s Best Awards • Spring Cleaning

APRIL • Easter Recipes for a Crowd • Weddings

MAY • Mother’s Day • Weeknight Grilling

JUNE • Father’s Day • House Plans

JULY • Summer Salads • The Best Outdoor Spaces

AUGUST • Fall Curb Appeal • Kid-Friendly Recipes

SEPTEMBER • Girlfriend Getaways • Super Sandwiches

OCTOBER • Halloween Party Menu • Beauty Awards

NOVEMBER • Thanksgiving • Winter Gardening Checklist

DECEMBER • Christmas Recipes for a Crowd • Christmas Hostess Survival Guide

All editorial content and programs subject to change. AUDIENCE

Southern Living reaches more than 23.6 million people each month— connecting consumers to the region’s rich culture through a variety of platforms.

Source: 2018 comScore Multi-Platform//GfK MRI Media + Fusion (12-18/S18) AUDIENCE PRINT

RATE BASE: 2.8MM

PRINT REACH: 16,604,000

M/F: 22/78

MEDIAN HHI: $74,385

MEDIAN AGE: 55 Delivering National Reach

VARYING LEVELS OF CIRCULATION PENETRATION (HIGH TO LOW)

Source: MRI Spring 2019; AAM Database 1H 2019; Claritas 360 AUDIENCE DIGITAL

UNIQUE USERS: 9.4MM

M/F: 25/75

MEDIAN HHI: $77,222 36MM MEDIAN AGE: 53 Page Views

Source: comScore Multiplatform, December 2018; All Demos from comScore, July-December 2018; Median HHI from MRI/ comScore Fusion July 2018-December 2018 AUDIENCE SOCIAL

Southern Living’s personality shines on social media where our Editors are constantly engaging with consumers. Whether it’s a humorous meme or delicious recipe idea, our audience can’t get enough Southern Living content.

FACEBOOK: 3.1MM

INSTAGRAM: 1.6MM

TWITTER: 713K

PINTEREST: 563K

YOUTUBE: 114K

As of 9.3.19 AUDIENCE VIDEO

Southern Living video views grew 55% from 20.9M video views in FY18 to 32.5M in FY19.

2020 video franchises include: Hey Y’all, BBQ&A, Mind Your Manners and Tips from the Test Kitchen.

Hey Y’all: Backyard Movie Night BBQ&A: The Bar-B-Q Shop

Mind Your Manners: Grocery Store Etiquette South’s Best Recipes The Lady Baltimore Cake

Octavia Spencer’s Southern Roots Southern Kids Try Coke and Peanuts

Source: Mode MARKETING

We offer multi-platform solutions that showcase advertisers and create engaging experiences for our consumers.

CUSTOM MULTI-PLATFORM PROGRAMS

TURNKEY NATIVE CONTENT SOLUTIONS

HIGH-IMPACT IN-BOOK AND COVER UNITS

CONTEXTUALLY RELEVANT EDITORIAL CONTENT

SOCIAL, VIDEO AND E-MAIL MARKETING PROGRAMS

EVENTS/EXPERIENTIAL

RETAIL SOLUTIONS/ACTIVATIONS

CUSTOM RESEARCH/INSIGHTS BRAND EXTENSIONS

SOUTHERN LIVING CUSTOM BUILDER PROGRAM

SOUTHERN LIVING HOUSE PLANS

SOUTHERN LIVING INSPIRED COMMUNITIES

SOUTHERN LIVING COLLECTION AT 1-800-FLOWERS

SOUTHERN LIVING HOME COLLECTION AT DILLARD’S

SOUTHERN LIVING HOTEL COLLECTION

SOUTHERN LIVING PLANT COLLECTION

SOUTHERN LIVING STORES RATES & SPECS RATE & SPECS

RATEBASES COVERS FULL RUN / 4-COLOR Full Run 2,800,000 2ND COVER CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE $347,600 Alabama 141,000 4-color $289,700 $222,100 $181,100 $130,500 Arkansas* 238,000 3RD COVER $318,600 Florida 255,000 REGIONAL EDITIONS CPM TABLE / 4-COLOR BACK COVER Georgia 230,000 $376,600 CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE Mid-Atlantic** 353,000 100,000 $27,140 $20,810 $16,970 $12,210 Mississippi 72,000 Add'l per M 159.80 122.50 99.90 71.90 Midwest States*** 302,000 250,000 $51,110 $39,190 $31,950 $23,000 North Carolina 241,000 Add'l per M 133.10 102.00 83.20 59.90 South Carolina 144,000 500,000 $84,390 $64,700 $52,760 $37,980 Tennessee 158,000 Add'l per M 110.50 84.70 69.10 49.70 Texas 338,000 1,000,000 $139,630 $107,050 $87,290 $62,840

* Includes AR, LA, MO, OK Add'l per M 104.50 80.10 65.30 47.00 ** Includes DC, DE, MD, NJ, NY, PA, VA 1,500,000 $191,860 $147,100 $119,940 $86,350 *** Includes IL, IN, KY, MI, OH, WI, WV Add'l per M 102.20 78.40 63.90 46.00

State or regional editions include some circulation from adjacent states

TRAVEL PLANNER FREQUENCY 1X 3-5X 6-8X 9-11X 12X TRAVEL PLANNER CPM TABLE

All State Editions (2,472K circ) $18,681 $17,934 $17,187 $16,346 $15,599 600,000 circ $6,767 Add'l per K $7.67 Southwest (576K circ) $6797 $6525 $6253 $5947 $5676 1,200,000 circ $11,396 (AR, LA MO, OK, TX) Add'l per K $6.14

South Central (673K circ) $7356 $7062 $6768 $6437 $6143 1,900,000 circ $15,694 (AL, MS, IL, IN, KY, MI, OH, WI, WV, TN) Add'l per K $5.23

Mid-Atlantic (594K circ) $6797 $6525 $6253 $5947 $5676 Minimum purchase of 600k circulation required. Notes: (NC, DC, DE, MD, NJ, NY, PA, VA) • Regional combinations available using table above. • State or regional editions may include circulation South Atlantic (629K circ) $7019 $6739 $6458 $6142 $5861 from adjacent states. (FL, GA, SC)

• Frequency discount based on insertions within 12-month period • Six (6) 4” ads per page

HOW TO FIGURE MULTIPLE STATES PRINT AD SPECIFICATIONS MEREDITH.COM/AD-SPECS Example: Tennessee and Arkansas editions, Full Page 4-color buy: Total Circulation: 396,000 First 250,000 Cost: $51,110 146,000 at $133.10 per M: $19,433 Total Cost: $70,543

Advertisers who run the same ad (same configuration) in multiple state editions use CPM table to calculate the rate. State edition circulations are not guaranteed and are to be used only as a basis for determining rates.

These rates and all advertising transactions are subject to the 2020 Advertising Terms and Conditions of Meredith Corporation. Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options. TERMS & CONDITIONS

2020 SOUTHERN LIVING RATE CARD MISCELLANEOUS MEREDITH CORPORATION PRINT ADVERTISING TERMS AND CONDITIONS 1. Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine including, but not limited to, those for which Publisher has provided creative services, The following are certain terms and conditions governing advertising published by Meredith Corporation (“Publisher”) contains no copy, illustrations, photographs, text or other content or subject matter that violate any law or infringe in the U.S. print edition of Southern Living magazine (the “Magazine”), as may be revised by Publisher from time to time. any right of any party. As part of the consideration and to induce Publisher to publish such advertisement, agency For the latest version, go to www.southernliving.com. For Publisher’s Digital Editions Advertising Terms and Conditions, and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability go to http://meredithtabletmedia.com/sfp/terms-conditions.php. Submission of insertion order for placement of damages and related expenses (including attorneys’ fees) (collectively, “Losses”) arising from publication of such advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any advertisements in all applicable editions, formats or derivations of the Magazine, including, but not limited to, (a) insertion orders, reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms claims of invasion of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement, and conditions will be binding on Publisher, unless authorized in writing by a senior executive of Publisher. libel, misrepresentation, false advertising, or any other claims against Publisher (collectively, “Claims”, or (b) the failure of such advertisement to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States or any of the states or subdivisions thereof. AGENCY COMMISSION AND PAYMENT 2. In the event the Publisher provides contest or sweepstakes management services, email design or distribution or other 1. Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any promotional services in connection with advertisements placed in the Magazine, agency and advertiser jointly and advertisement. severally represent and warrant that any materials, products (including, but not limited to, prizes) or services provided by or on behalf of agency or advertiser will not result in any claim against Publisher. As part of the consideration and 2. Agency and advertiser are jointly and severally liable for the payment of all invoices arising from placement of to induce Publisher to provide such services, agency and advertiser jointly and severally shall indemnify and hold advertising in the Magazine and for all costs of collection of late payment. harmless Publisher from and against any Losses arising from such materials, products or services, including, but not limited to, those arising from any Claims. 3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be rescinded or become null and void and the full advertising rate shall apply. 3. Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior 4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to written permission for each such use. recognized agents. 4. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resemble editorial 5. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within thirty (30) days after the matter. billing date, with the following exceptions. For all advertising not placed through a recognized agent, payments at rate card rates must be received no later than the issue closing date. Prepayment is required if credit is not established 5. All pricing information shall be the confidential information of Publisher, and neither agency nor advertiser may prior to ten (10) business days prior to the issue closing date. All payments must be in United States currency. disclose any such information without obtaining Publisher’s prior written consent. 6. No agency commission is payable, and Publisher will not grant any discounts, on production charges. Any discounts 6. This agreement shall be governed by and construed in accordance with the laws of the State of New York without received by advertiser on ad space charges may not be applied to production charges. regard to its conflicts of laws provisions. Any civil action or proceeding arising out of or related to this agreement shall be brought in the courts of record of the State of New York in New York County or the U.S. District Court for the 7. Advertiser shall pay all international, federal, state and local taxes on the printing of advertising materials and on the Southern District of New York. Each advertiser and its agency consents to the jurisdiction of such courts and waives sale of ad space. any objection to the laying of venue of any such civil action or proceeding in such courts.

CANCELLATION AND CHANGES

1. Publisher expressly reserves the right to reject or cancel for any reason at any time any insertion order or ADDITIONAL COPY AND CONTRACT REGULATIONS advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default 1. For advertising units less than full-page size, insertion orders must specify if advertisement is digest, vertical, square, in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due or horizontal configuration. Insertion orders for all advertising units must state if advertisement carries a coupon. and payable.

2. Advertising units of less than 1/3 page size are accepted based on issue availability as determined by Publisher. 2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. Cancellation of orders or changes in advertising to be placed on covers, in positions opposite content pages, and for card inserts 3. Requested schedule of issues of ad insertions and size of ad space must accompany all insertion orders. Orders and will not be accepted after the date thirty (30) days prior to the issue closing date. Cancellation of orders for special schedules are accepted for the advertising by brand of product or service only and may not be re-assigned to other advertising units printed in the Magazine, such as booklets and gatefolds, will not be accepted after the date sixty (60) products or services or to affiliated companies without the consent of Publisher. days prior to the issue closing date. In the event Publisher accepts cancellation after any of the foregoing deadlines, such acceptance must be in writing, and such cancellation may be subject to additional charges at Publisher’s 4. Insert linage contributes to corporate page levels based on the ratio of the open rate of the insert to the open national discretion. P4C rate. 3. The conditions of advertising in the Magazine are subject to change without notice. Publisher will announce ad 5. If a third party either acquires or is acquired by advertiser during the term of an insertion order, any advertising placed rate changes thirty (30) days prior to the closing date of the issue in which the new rates take effect. Orders for by such third party in an issue of the Magazine that closed prior to the date of the acquisition will not contribute to subsequent issues will be accepted at the then-prevailing rates. advertiser’s earning discounts.

CIRCULATION GUARANTEE REBATES AND SHORTRATES The Magazine is a member of the Alliance for Audited Media (AAM). The following rate base guarantee is based on the Publisher shall rebate advertiser if advertiser achieves a higher spending level, resulting in the retroactive lowering of AAM’s reported circulation for the Magazine averaged over each six month AAM period, during the calendar year, in which advertising rates, in comparison to the billed advertising rates. Rebate shall be in the form of a media credit to be applied advertising is placed. Publisher guarantees circulation to national advertisers by brand of advertised product or service. against not-yet-paid media invoices. In the event that advertiser fails to achieve a spending level for which it has been In the event the audited six (6)-month average circulation does not meet the guaranteed rate base, Publisher shall grant billed, advertiser will be short-rated and owe Publisher an additional sum based on the difference between the billed rates rebates to the advertiser in ad space credit only, which must be used within six (6) months following the issuance of and higher rates. audited AAM statements for the period of shortfall. Rebates will be calculated based on the difference between the stated rate base at time of publication and the AAM audited 6-month average. Publisher does not guarantee circulation to regional advertisers, and regional circulations reported by the AAM are used by Publisher only as a basis for determining the Magazine’s advertising rates.

PUBLISHER’S LIABILITY

1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism or other occurrence beyond Publisher’s control.

2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisement submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements, and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement later than six (6) months after the on-sale date of the issue in which the advertisement appears.

3. The liability of Publisher for any act, error or omission for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special or incidental damages, including, but not limited to, lost income or profits. CONTACT

Deirdre Finnegan, Publisher [email protected] 212.455.1276