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2020 Media Kit Mission Statement

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2020 Media Kit Mission Statement 2020 MEDIA KIT MISSION STATEMENT Our mission is to bring enjoyment, fulfillment, and inspiration to our readers by celebrating the best of the Southern lifestyle. We inspire creativity in their homes, their kitchens, their gardens, and their personal style. We are relentless champions of our region, we celebrate a diverse and welcoming South, and we set the standard for excellence in Southern content regardless of platform or medium. EDITORIAL Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, travel, and style. EDITORIAL MIX PRINT FOOD TRAVEL & CULTURE 32% 20% BUSINESS & FINANCE 4% PETS, BEAUTY FAMILY, HOME & & STYLE &OTHER GARDEN 3% 19% 22% Source: 2018 MediaRadar Inc. 2020 EDITORIAL CALENDAR PRINT ISSUE CLOSE ON SALE JANUARY/FEBRUARY 11/25/19 1/17/20 Warm Weather Getaways MARCH 1/2/20 2/21/20 The Home Issue APRIL 1/27/20 3/20/20 South’s Best** MAY 2/24/20 4/17/20 Mothers and Daughters JUNE 3/23/20 5/22/20 Live Outside! Porches, Patios, and Gardens JULY 4/27/20 6/19/20 Hidden Escapes AUGUST 5/26/20 7/17/20 The Home Issue SEPTEMBER 6/29/20 8/21/20 The Food Issue OCTOBER 7/27/20 9/18/20 Idea House NOVEMBER 8/24/20 10/23/20 Simple Southern Thanksgiving DECEMBER 9/29/20 11/20/20 Holidays at Home** **Double Issue All editorial content and programs subject to change. EDITORIAL MIX DIGITAL FOOD NEWS 36% 13% TRAVEL & CULTURE 19% *Food includes Holiday Recipes WEDDINGS, HOME & BEAUTY HOLIDAYS & GARDEN & STYLE OCCASIONS 14% 9% 5% OTHER 4% Source: Google Analytics Sessions 4/1/2018–3/31/19 2020 EDITORIAL CALENDAR DIGITAL JANUARY • Super Bowl • Winter Escapes FEBRUARY • Reasons to Love Our Pets • Mardi Gras MARCH • South’s Best Awards • Spring Cleaning APRIL • Easter Recipes for a Crowd • Weddings MAY • Mother’s Day • Weeknight Grilling JUNE • Father’s Day • House Plans JULY • Summer Salads • The Best Outdoor Spaces AUGUST • Fall Curb Appeal • Kid-Friendly Recipes SEPTEMBER • Girlfriend Getaways • Super Sandwiches OCTOBER • Halloween Party Menu • Beauty Awards NOVEMBER • Thanksgiving • Winter Gardening Checklist DECEMBER • Christmas Recipes for a Crowd • Christmas Hostess Survival Guide All editorial content and programs subject to change. AUDIENCE Southern Living reaches more than 23.6 million people each month— connecting consumers to the region’s rich culture through a variety of platforms. Source: 2018 comScore Multi-Platform//GfK MRI Media + Fusion (12-18/S18) AUDIENCE PRINT RATE BASE: 2.8MM PRINT REACH: 16,604,000 M/F: 22/78 MEDIAN HHI: $74,385 MEDIAN AGE: 55 Delivering National Reach VARYING LEVELS OF CIRCULATION PENETRATION (HIGH TO LOW) Source: MRI Spring 2019; AAM Database 1H 2019; Claritas 360 AUDIENCE DIGITAL UNIQUE USERS: 9.4MM M/F: 25/75 MEDIAN HHI: $77,222 36MM MEDIAN AGE: 53 Page Views Source: comScore Multiplatform, December 2018; All Demos from comScore, July-December 2018; Median HHI from MRI/ comScore Fusion July 2018-December 2018 AUDIENCE SOCIAL Southern Living’s personality shines on social media where our Editors are constantly engaging with consumers. Whether it’s a humorous meme or delicious recipe idea, our audience can’t get enough Southern Living content. FACEBOOK: 3.1MM INSTAGRAM: 1.6MM TWITTER: 713K PINTEREST: 563K YOUTUBE: 114K As of 9.3.19 AUDIENCE VIDEO Southern Living video views grew 55% from 20.9M video views in FY18 to 32.5M in FY19. 2020 video franchises include: Hey Y’all, BBQ&A, Mind Your Manners and Tips from the Test Kitchen. Hey Y’all: Backyard Movie Night BBQ&A: The Bar-B-Q Shop Mind Your Manners: Grocery Store Etiquette South’s Best Recipes The Lady Baltimore Cake Octavia Spencer’s Southern Roots Southern Kids Try Coke and Peanuts Source: Mode MARKETING We offer multi-platform solutions that showcase advertisers and create engaging experiences for our consumers. CUSTOM MULTI-PLATFORM PROGRAMS TURNKEY NATIVE CONTENT SOLUTIONS HIGH-IMPACT IN-BOOK AND COVER UNITS CONTEXTUALLY RELEVANT EDITORIAL CONTENT SOCIAL, VIDEO AND E-MAIL MARKETING PROGRAMS EVENTS/EXPERIENTIAL RETAIL SOLUTIONS/ACTIVATIONS CUSTOM RESEARCH/INSIGHTS BRAND EXTENSIONS SOUTHERN LIVING CUSTOM BUILDER PROGRAM SOUTHERN LIVING HOUSE PLANS SOUTHERN LIVING INSPIRED COMMUNITIES SOUTHERN LIVING COLLECTION AT 1-800-FLOWERS SOUTHERN LIVING HOME COLLECTION AT DILLARD’S SOUTHERN LIVING HOTEL COLLECTION SOUTHERN LIVING PLANT COLLECTION SOUTHERN LIVING STORES RATES & SPECS RATE & SPECS RATEBASES COVERS FULL RUN / 4-COLOR Full Run 2,800,000 2ND COVER CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE $347,600 Alabama 141,000 4-color $289,700 $222,100 $181,100 $130,500 Arkansas* 238,000 3RD COVER $318,600 Florida 255,000 REGIONAL EDITIONS CPM TABLE / 4-COLOR BACK COVER Georgia 230,000 $376,600 CIRC. BASE FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE Mid-Atlantic** 353,000 100,000 $27,140 $20,810 $16,970 $12,210 Mississippi 72,000 Add'l per M 159.80 122.50 99.90 71.90 Midwest States*** 302,000 250,000 $51,110 $39,190 $31,950 $23,000 North Carolina 241,000 Add'l per M 133.10 102.00 83.20 59.90 South Carolina 144,000 500,000 $84,390 $64,700 $52,760 $37,980 Tennessee 158,000 Add'l per M 110.50 84.70 69.10 49.70 Texas 338,000 1,000,000 $139,630 $107,050 $87,290 $62,840 * Includes AR, LA, MO, OK Add'l per M 104.50 80.10 65.30 47.00 ** Includes DC, DE, MD, NJ, NY, PA, VA 1,500,000 $191,860 $147,100 $119,940 $86,350 *** Includes IL, IN, KY, MI, OH, WI, WV Add'l per M 102.20 78.40 63.90 46.00 State or regional editions include some circulation from adjacent states TRAVEL PLANNER FREQUENCY 1X 3-5X 6-8X 9-11X 12X TRAVEL PLANNER CPM TABLE All State Editions (2,472K circ) $18,681 $17,934 $17,187 $16,346 $15,599 600,000 circ $6,767 Add'l per K $7.67 Southwest (576K circ) $6797 $6525 $6253 $5947 $5676 1,200,000 circ $11,396 (AR, LA MO, OK, TX) Add'l per K $6.14 South Central (673K circ) $7356 $7062 $6768 $6437 $6143 1,900,000 circ $15,694 (AL, MS, IL, IN, KY, MI, OH, WI, WV, TN) Add'l per K $5.23 Mid-Atlantic (594K circ) $6797 $6525 $6253 $5947 $5676 Minimum purchase of 600k circulation required. Notes: (NC, DC, DE, MD, NJ, NY, PA, VA) • Regional combinations available using table above. • State or regional editions may include circulation South Atlantic (629K circ) $7019 $6739 $6458 $6142 $5861 from adjacent states. (FL, GA, SC) • Frequency discount based on insertions within 12-month period • Six (6) 4” ads per page HOW TO FIGURE MULTIPLE STATES PRINT AD SPECIFICATIONS MEREDITH.COM/AD-SPECS Example: Tennessee and Arkansas editions, Full Page 4-color buy: Total Circulation: 396,000 First 250,000 Cost: $51,110 146,000 at $133.10 per M: $19,433 Total Cost: $70,543 Advertisers who run the same ad (same configuration) in multiple state editions use CPM table to calculate the rate. State edition circulations are not guaranteed and are to be used only as a basis for determining rates. These rates and all advertising transactions are subject to the 2020 Advertising Terms and Conditions of Meredith Corporation. Circulation includes the print and digital editions of the Magazine. Qualified full-run advertisements will run in both editions. See MAGAZINE ADVERTISING TERMS AND CONDITIONS for additional information including opt-out and upgrade options. TERMS & CONDITIONS 2020 SOUTHERN LIVING RATE CARD MISCELLANEOUS MEREDITH CORPORATION PRINT ADVERTISING TERMS AND CONDITIONS 1. Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine including, but not limited to, those for which Publisher has provided creative services, The following are certain terms and conditions governing advertising published by Meredith Corporation (“Publisher”) contains no copy, illustrations, photographs, text or other content or subject matter that violate any law or infringe in the U.S. print edition of Southern Living magazine (the “Magazine”), as may be revised by Publisher from time to time. any right of any party. As part of the consideration and to induce Publisher to publish such advertisement, agency For the latest version, go to www.southernliving.com. For Publisher’s Digital Editions Advertising Terms and Conditions, and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability go to http://meredithtabletmedia.com/sfp/terms-conditions.php. Submission of insertion order for placement of damages and related expenses (including attorneys’ fees) (collectively, “Losses”) arising from publication of such advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any advertisements in all applicable editions, formats or derivations of the Magazine, including, but not limited to, (a) insertion orders, reservation orders, blanket contracts, instructions or documents that conflict with or alter these terms claims of invasion of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement, and conditions will be binding on Publisher, unless authorized in writing by a senior executive of Publisher. libel, misrepresentation, false advertising, or any other claims against Publisher (collectively, “Claims”, or (b) the failure of such advertisement to be in compliance and conformity with any and all laws, orders, ordinances and statutes of the United States or any of the states or subdivisions thereof. AGENCY COMMISSION AND PAYMENT 2. In the event the Publisher provides contest or sweepstakes management services, email design or distribution or other 1.
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