Nearly a Year After Time Inc. Acquisition, Meredith Creates New Editorial Partnerships Across Brands

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Nearly a Year After Time Inc. Acquisition, Meredith Creates New Editorial Partnerships Across Brands – Adweek 1/16/19, 10:41 AM

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Sports Illustrated and Burger King Trolls President Money remain for sale 1 Trump, Plus How More Brands Are Responding to the By Sara Jerde Government Shutdown (https://www.adweek.com/contributor/sara- (https://www.adweek.com/brand- jerde/) marketing/burger-king-trolls- | 2 days ago president-trump-plus-how- more-brands-are-responding-to- the-government-shutdown/)

New, Nail-Biting NYT Ads Tell 2 the Harrowing Details of the Staff’s International Investigations (https://www.adweek.com/brand- marketing/new-nail-biting-nyt- Two Meredith brands are partnering ads-tell-the-harrowing-details- together. of-the-staffs-international- investigations/) Nearly a year after Meredith finalized the acquisition of Time Inc What Marketers Can Learn (https://www.adweek.com/digital/the- 3 About Taking a Stand From media-companies-that-changed- Gillette ownership-in-2018/)., two titles from (https://www.adweek.com/brand- the Time legacy have sold marketing/what-marketers-can- learn-about-taking-a-stand- (https://www.adweek.com/digital/the- from-gillette/)

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media-companies-that-changed- Chief, an Exclusive Network for ownership-in-2018/), two remain up for 4 Powerful Women in Marketing sale and Media, Debuts in NYC (https://www.adweek.com/digital/heres- (https://www.adweek.com/brand- marketing/chief-an-exclusive- what-meredith-is-doing-with-some-of- network-for-powerful-women- the-time-inc-titles-it-inherited/) and the in-marketing-and-media-debuts- magazine publisher is looking to re- in-nyc/) innovate how it packages content across its portfolio of primarily lifestyle brands, Gillette Asks How We Deﬁne including those it inherited. 5 Masculinity in the #MeToo Era as ‘The Best a Man Can Get’ Turns 30 Most recently, this initiative has resulted (https://www.adweek.com/brand- in a new editorial partnership between marketing/gillette-asks-how- Allrecipes and People (formerly a Time we-deﬁne-masculinity-in-the- Inc. brand) magazines for a package on metoo-era-as-the-best-a-man- awards season, with Wolfgang Puck and can-get-turns-30/) other celebrities sharing recipes and tips for awards-themed parties.

It’s the first time the two Meredith brands have collaborated (with sponsorship from Reynolds Wrap, Philadelphia Dips and Glad) to cross-

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publish content in their respective print magazines. The package will appear in the February/March issue of Allrecipes and is in the Jan. 21 issue of People.

Future partnerships have not been announced but are being discussed.

“We will absolutely have our brands collaborate more in a relevant, impactful way where it makes sense,” said Doug Olson, President of Magazines at Meredith Corporation, adding, “As a FEATURED JOBS category leader in luxury, food, entertainment and other key lifestyle Creative Copywriter categories, Meredith can provide value Stewart & Associates and inspiration to our audiences like no Louisville, Kentucky one else.” (https://jobs.adweek.com/job/- creative-copywriter-louisville- kentucky-277789)

Director of Marketing, Customer Acquisition 14 West Baltimore, Maryland (https://jobs.adweek.com/job/director- of-marketing-customer-acquisition- baltimore-maryland-277800) For example, he added, Meredith’s other brands, Travel + Leisure, Departures Brand Partnerships Manager My Love Affair and Food & Wine, collaborated on a New York, New York (https://jobs.adweek.com/job/brand- partnerships-manager-new-york-new- https://www.adweek.com/digital/more-than-a-year-after-time-inc-acquisition-meredith-creates-new-editorial-partnerships-across-brands/ Page 4 of 13 Nearly a Year After Time Inc. Acquisition, Meredith Creates New Editorial Partnerships Across Brands – Adweek 1/16/19, 10:41 AM partnerships-manager-new-york-new- special package for cruising, published york-277794) in their January issues. Adweek Summer 2019 Internship - While Meredith sold two of its Time Inc. Awards, Honors & Events ADWEEK titles this year, Fortune New York, New York (https://www.adweek.com/digital/meredith- (https://jobs.adweek.com/job/adweek- finds-new-owner-for-fortune- summer-2019-internship-awards- magazine/) and Time honors-amp-events-new-york-new- (https://www.adweek.com/digital/merediths-york-277793) sale-of-time-magazine-to-salesforce- Director of Marketing founder-marc-benioff-and-his-wife-is- Blue Acorn finalized/), two others, Sports Illustrated Charleston, South Carolina and Money, remain for sale. A company (https://jobs.adweek.com/job/director- spokeswoman declined to say whether of-marketing-charleston-south- the sale of those titles was drawing to a carolina-277797) close. See More Jobs (http://jobs.adweek.com) Meredith claims that its portfolio reaches more than 175 million unduplicated American consumers monthly and more than 80 percent of millennial women in the U.S.

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