ENGAGE

BUILD

INTERACT

2007 ANNUAL REPORT OUR MISSION The Interactive Advertising Bureau is dedicated to the continuing growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of our members’ share of total marketing spend. A LetterLe from Randall Rothenberg Two-thousand-and-sevenTwo-th will be remembered as the year that the Chief MarketingMarke Offi cers of America’s largest companies stood up, looked outsidoutside their offi ce windows, and said, “It happened!” Their world was rockerocked—andd the member companies of the Interactive Advertising BBureauureau rolled with them. MarketersMa and agencies started clamoring for digital video offerings that wwouldo engage consumers—and we provided it for them. They wanted new, effectivee ways to reach the “long tail” of the Web—and we gave them scalables offerings. They wanted a supply chain that’s more transpar- ent, lessle complex, and less costly—and they accepted our invitation to helphelp IABIA create it. They wanted to apply social media to their marketing efforts—andefforts we showed them how. The result: exponential quarter-over- quarterquarte and year-over-year growth that proves interactive media have be- come the fulcrum on which every marketing strategy is balanced. The entire marketing-media ecosystem has come to recognize that interactive can inflinfl uence every part ofof the purchase funnel, because it reaches consumers in ways and places they want to be reachedreached. All that market activity made my fi rst year in offi ce as the President and CEO of the IAB challenging, stimulating and rewarding. I am extremely proud of our accomplishments over the past year and look forward to continued growth as, together, we solidify interactive’s rightful position as a mainstream medium. As the industry has evolved and as all advertising and marketing become digital, the IAB has been called to play a more formal educational role to ensure that “digital immigrants” are as knowledgeable as the “digital natives.” Indeed across the course of 2007 and into 2008 the IAB has been at the center of convening pub- lishers, advertisers and agencies to understand more fully the ecosystem and leverage its full potential. Together, we have focused on how to build interactive into the most transparent and accountable medium. We have organized cross-industry working groups to address the most pressing challenges (like audience measurement and impression discrepancies), and we have initiated an educational campaign— aimed at legislators, regulators, and the general public—around the value of the ad-supported Internet to our economy, and to our lives. You, our members, can depend on the IAB to remain focused on building this industry and its po- tential. During the next year, you will see us emerge with new recommendations for business processes between agencies and publishers; forge ahead to create new consistency and transparency in audience measurement; train marketers and agencies on the use of interactive media to develop actionable consumer insights; establish principles and mechanisms to assure that consumers’ privacy is respected; launch new forums for emerging platforms to educate marketers and agencies about their value; and work with our members to educate the FTC and Congress about the new interactive tools that improve consumers’ lives, enhance consumer control and build the U.S. economy. Collaboratively we will create a world-class medium that will have a solid foundation for long-term growth and even greater success. I would personally like to thank the IAB Board, our members and the industry as a whole for their support and commitment and look forward to working together in 2008 and beyond.

Randall Rothenberg President and CEO, Interactive Advertising Bureau 1 OUR THREE STRATEGIC PILLARS Growth of the interactive advertising and marketing industry is at the core of the IAB’s mission with an upgraded focus on an increase of ENGAGEMENT total marketing spend. This mission builds upon IAB’s historic drive to increase media budget Showcase to CMOs, agencies allocations to interactive, solidify its rightful and other marketing infl uenc- place as a mainstream medium and close the ers interactive media’s unique disproportionate gap between overall audience ability to develop and deliver online and total dollars spent. compelling, relevant communi- In order to remain laser-focused on accom- cations to the right audiences in plishing this mission, the IAB created a new the right context. strategic framework based on three key pillars: Engagement, Accountability and Operational Effectiveness. These pillars provide an umbrel- ACCOUNTABILITY la for all IAB activities and a guide for decision making and priority setting. Establish guidelines and high- The pillars address the importance of engag- light practices that reinforce ing vital constituents like CMOs and marketing interactive advertising’s unique infl uencers within the advertising ecosystem; ability to render its audience the reiterate the industry’s commitment to transpar- most targetable and measurable ency and accountability; and address the reduc- among media. tion of friction in the buying and selling process.

OPERATIONAL EFFECTIVENESS Improve members’ ability to serve customers—and build the value of their businesses—by reducing the structural friction within and between media com- panies and advertising buyers.

2 2007: THE YEAR IN REVIEW

2007: THE YEAR IN REVIEW Core Objective Two Coalesce Around Market-Making Last year we worked closely with IAB members Measurement Guidelines and to defi ne and execute a number of strategic Creative Standards initiatives that continued to establish interactive As the leading trade association for the inter- as a world-class medium. Our efforts were active advertising industry, the IAB continued focused on 6 core objectives: to create guidelines and standards that lay a solid foundation for future long-term growth. Core Objective One • Issued an open letter to leading measure- Fend Off Adverse Legislation ment companies, comScore and Nielsen// and Regulation NetRatings, asking them to undergo audits The IAB Public Policy offi ce in Washington, of their methodologies, which resulted in D.C., and the Public Policy Council hit the both organizations committing to and com- ground running in mencing full MRC audits (IAB Research Advisory dealing with Con- Board) gress and legislators • Released impression measurement guide- on a number of is- lines for Rich Internet Applications which sues that could have determine at what point an ad impression is adversely affected counted in rich internet application environ- the industry. This re- ments such as AJAX and J/SON (IAB Measure- mains an important focus. ment Council and RIA Measurement Working Group) • Released impression measurement guide- • Opened an IAB lines for the counting of Rich Media Ads (IAB offi ce in Washington, D.C., to coordinate Measurement Council and Rich Media Measurement regulatory matters, Working Group) legislative affairs, • Accelerated work with the Audience Mea- and public policy surement Working Group to develop initiatives guidelines that defi ne “uniques” and “time spent” (IAB Research Advisory Board and Audience • Helped infl uence Congress to pass spyware legislation that Measurement Working Group) increased consumer protection while pre- • Furthered the development of Click Mea- serving public access to free online content surement Guidelines (IAB Measurement Council and services. Averted legislation that would and Click Measurement Working Group) hinder Internet commerce and the free ex- change of information online (IAB Public Policy Council) • Addressed FTC Town Hall meeting on be- havioral targeting and privacy, staking out our strong position that interactive advertis- ing funds free content and services for con- sumers (IAB Public Policy Council)

3 2007: THE YEAR IN REVIEW

Core Objective Three Core Objective Four Create Common Ground with Share Best Practices That Foster Customers to Reduce Costly Friction Industry-Wide Growth in the Supply Chain The IAB developed a number of best practices Together with the Ad Operations Council, the documents for existing and emerging platforms IAB set the stage for collaborative participation in an effort to share knowledge across the and cooperation between publishers and advertising ecosystem. agencies to increase operational effi ciencies • Released “The Marketer & Agency Guide in the buying and selling process. to Lead Quality” which reviews the defi ni- • Hosted a summit, together with the Ameri- tion and aspects of Internet lead quality, can Association of Advertising Agencies as well as lead quality’s impact on advertis- (AAAA), with senior leaders of media com- ers’ marketing strategies (IAB Lead Generation panies and advertising agencies to resolve Committee) impression measurement discrepancies • Released “Lead Generation Data Transfer Best as well as develop a broader supply chain Practices,” designed to educate both advertis- agenda, which includes the launch of the ers and publishers on security and operational IAB-AAAA Impressions Task Force (IAB Ad best practices (IAB Lead Generation Committee) Operations Advisory Board) • Released the “Email Campaign Perfor- • Partnered with the Media Rating Council to mance Metrics Defi nitions” intended to im- develop research to determine the cause of prove the management of email campaigns discrepancies in the counting of ad impres- and improve the quality and consistency of sions (IAB Ad Operations Council and Impression measurement (IAB Email Committee) Discrepancies Working Group) • Released the “Game Advertising Platform • Released the On-Time Delivery Toolkit for Status Report,” the fi rst in a series of papers interactive media consisting of: about the state of emerging and existing o Creative Delivery Best Practices document— platforms (IAB Games Committee) designed for use by marketers, agencies, and publishers to improve internal processes (IAB Ad Operations Council and Campaign Set Up Best Practices Working Group) o Creative Specs Database, the industry’s fi rst centralized online database of ad unit specs (IAB Ad Operations Council and Campaign Set Up Best Practices Working Group) • Released Billing Methods Best Practices aimed at signifi cantly decreasing the op- erational ineffi ciencies surrounding billing and discrepancy resolution processes (IAB Ad Operations Council and Billing Methods Working Group)

2007 MIXX AWARDS

4 2007: THE YEAR IN REVIEW

• Launched a new Professional Development series including “Interactive 101” and “Big Ideas from Transaction to Transformation” (IAB Sales Executive Council) • Sold out the third annual MIXX Awards, showcasing interactive excellence in both creativity and effectiveness (IAB MIXX Advi- sory Board) • Initiated monthly “Leadership Luncheon” series. Forums that bring industry innova- tors together with members, marketers, and agencies to explore business-leading opportunities. • Formed the fi rst Sales Council focused on sharing best practices on sales techniques THE NEW IAB WEBSITE and the recruitment and retention of sales professionals (IAB Sales Executive Council) interactive excellence, the Offi cial Interac- • Formed the fi rst User Generated Con- tive Conference of Advertising Week 2007, tent Committee (IAB User Generated Content which this year focused on “Innovation Committee) in Interactive” and spotlighted the value that derives from the “MIXX” of Content + • Launched IAB.networking events held Strategy + Channel (IAB MIXX Advisory Board) monthly in different cities for member com- panies’ employees • Held IAB’s Leadership Forums on Perfor- mance Marketing, Digital Video and User- • Hosted a Global Summit in Brussels to share Generated Content, each of which achieved best practices from around the world record attendance from marketers, agencies • Held the fi rst “Audience Measurement Lead- and media companies, and featured infl u- ership Forum,” sold-out event highlighting ential leaders—and sold-out audiences—in emerging practices in advanced measurement Chicago and New York (Respective Advisory and analytics (IAB Research Advisory Board) Boards for each event)

Core Objective Five • Released the IAB Internet Advertising Rev- Generate Industry-Wide Research enue Report in collaboration with Pricewa- and Thought Leadership That is terhouseCoopers, demonstrating record- Divorced from Corporate Self-Interst setting interactive revenues at each quarter Through both IAB produced events, of the year and generating intense press leading speaker roles at other industry-wide coverage of the industry’s successes conferences, and an invigorated whitepaper • Launched a full redesign of iab.net to posi- strategy, the IAB carried the interactive fl ag to tion the IAB as the central resource for edu- further the industry’s mission of growth. cation and thought leadership in the inter- • Broke attendance and publicity records for active industry the IAB MIXX Conference and Expo, an • Increased dramatically mentions of the IAB event dedicated to fostering marketing and and interactive industry in the trade and

5 2007: THE YEAR IN REVIEW

general press, in publications including and selling process (IAB Ad Operations Council and The New York Times, Wall Street Journal, E-Business Working Group) Business Week, Advertising Age, Adweek • Created a Research Advisory Council to lead Magazines, Click Z, Forbes.com cross-industry initiatives in research and au- • Launched the “IAB’s Interactive Boot Camp dience metrics (IAB Research Advisory Board) for Senior Marketers” focused on educating CMOs and senior buyers on the opportu- nities and advantages of interactive media. HOW TO GET Includes focused, member-driven educa- INVOLVED tional modules on existing and emerging platforms IAB Committees, Councils • Held 33 Innovator Roundtable Dinners in 9 and Working Groups cities with senior marketers, agencies and Erica DeLorenzo—Senior Director, Industry Practices ([email protected]) media companies Jeremy Fain—Senior Director, • Launched the IAB.networking series of Industry Services ([email protected]) Ryan Walker—Manager, social-networking events for members Industry Services ([email protected])

Core Objective Six Public Policy Council Create Countervailing Force to Mike Zaneis—VP, Public Policy Balance Power of Other Media, ([email protected]) Marketing and Agency Trade Groups Research Collaboratively developed industry-wide Joe Lazslo—Director, Research programs together with the ANA and the ([email protected]) AAAA and fostered stronger relationships with Events other trade organizations. Tim Walsh—VP, Events • Released “Marketing-Media Ecosystem [email protected] 2010,” groundbreaking research on the Virginia Rollet—Director, Events ([email protected]) evolution of the cross-industry value chain, Lisa Milgram—Director, Events as a collaboration among the IAB, the ([email protected]) AAAA, the Association of National Adver- Marketing, Public Relations (IAB tisers (ANA), and Booz Allen Hamilton and Thought Leadership Board of Directors) Marla Nitke—Director, Marketing • Took the lead in elevating impressions Communications ([email protected]) Chris Glushko—Marketing Manager counting and discrepancies to the top of ([email protected]) the joint IAB-AAAA’s agenda (IAB Ad Opera- tions Advisory Board) Professional Development Michael Theodore—VP, Membership Services • Continued to work closely with the AAAA ([email protected]) on the E-Business for Media initiative (IAB Ad Corie Blumstein—Manager, Member Services Operations Council) ([email protected]) Luke Luckett—Associate Manager, • Hosted two Ad Operations Agency days with Member Engagement ([email protected]) counterparts from the agencies and media com- panies to discuss ways to improve the buying

6 IAB’S INTERNET ADVERTISING REVENUES REPORT The 2007 IAB Internet Advertising Revenues Report, produced by PricewaterhouseCoopers, shows that Internet advertising revenues continued to soar in 2007 and are expected to reach around $21 billion for the full year, a 24% increase over $16.9 billion in 2006. All three quarters in 2007 set individual record highs—Q1 at $4.9 billion, Q2 at $5.1 billion, and Q3 at $5.2 billon. Revenues for the fi rst nine months of 2007 totaled $15.2 billion, up nearly 26% over the $12.1 billion recorded during the fi rst nine months of 2006. Full year 2007 revenues will be released in May 2008. To see how the revenues break out, please visit www.iab.net/PWC

Quarterly Internet Ad Revenues in Billions

$1.9B $4.6B $8.1B $7.1B $6.0B $7.3B $9.6B $12.5B $16.9B $15.2B Through Q3

$5B

$4B

$3B

$2B

$1B

0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

7 IAB’S COUNCILS, COMMITTEES & WORKING GROUPS

Councils Ad Ops Council

IAB Councils are each based on a specifi c role CFO Council within General Members’ organizations, i.e., Legal Affairs Council Ad Operations, Research, etc. Council members Measurement Council share best practices and periodically develop Public Policy Council tools to improve effi ciency and thought Research Advisory Board leadership within their respective companies, Research Council and to grow interactive advertising. Sales Executive Council

Committees Digital Video Committee Email Committee IAB Committees are each based on a specifi c platform within the interactive Games Committee advertising medium, i.e., Digital Video, Hispanic Committee Lead Generation, etc. Committees work Lead Generation Committee together to prove value in the marketing mix Mobile Advertising Committee or simplify the processes associated with Search Committee buying, planning and creating interactive advertising within their platform segments.

Working Groups Ad Sizes Working Group Audience Measurement Working Group Working Groups are sponsored by Committees or Councils in order to directly address issues Billing Methods Working Group facing the industry. They are tasked with creat- Campaign Set Up Best Practices Working Group ing the initiative’s deliverables and presenting Click Measurement Working Group them for review to the sponsoring Committee Digital Video Overview Working Group or Council. Working Groups are seeded with Discrepancies Working Groups members from the sponsoring body and have E-Business Working Group the ability to invite guests from non-member companies to participate on a regular basis. Lead Generation Publisher Best Practices Working Group Mobile Platform Status Working Group Revenue Cycle: RFP to DSO Best Practices Working Group Rich Media Measurement Working Group Sales Talent Recruitment Working Group Search Evangelism Working Group UGC Platform Status Working Group

8 2008: A LOOK FORWARD

2008: A LOOK FORWARD Ecosystem 2.0 • Annual Meeting 2008—create a thought In the coming year, we will build on the leadership forum attracting a prestigious momentum we created in 2007. Our mission lineup of principal voices from among our remains unchanged and we plan to focus on members, marketers, agencies and third- fi ve key areas while adapting our campaigns party vendors; 2008 is themed “Ecosytem to the emerging demands of the marketplace. 2.0” - Driving Growth in Digital Marketing. In 2008 we will: • “Out of the Box” Lunch Series—informal, 1. Focus on cost-side and revenue-side activities. 2. Continue to build membership and member high-impact training sessions targeted engagement as well as further enhance agency and to buyers as well as members in the IAB marketer relationships. Boardroom. 3. Keep our focus on Washington, D.C. • 2008 IAB Events—expanded events calen- 4. Expand our events and education business. 5. Solidify our position as the go-to organization for dar focused across the ecosystem (see back information and guidance on interactive marketing, cover for a listing) media, and advertising. • New Event: The IAB Marketplace—enables networks and exchanges to showcase their Engagement 2008 value propositions in an innovative “speed- Educating both digital natives and digital dating” format. immigrants about current and emerging areas of interactive remains a cornerstone of the Accountability 2008 IAB’s mission. This year we will signifi cantly Through the years the interactive industry expand our efforts by adding new programs has been committed to the highest levels of and building on existing ones. transparency and accountability in all areas of Teach Me How, Teach Me Now measurement and communications. The IAB • IAB Website Upgrade—the central meet- will continue to encourage transparency from ing place for the industry to fi nd news, third-party vendors as well as publishers to resources, research and thought leadership ensure sustained confi dence and trust in the from the ever-evolving interactive medium. medium. We will also focus on educating legislators • IAB Interactive Boot Camp for Senior Mar- and regulators on our commitment to privacy keters—a customized educational tool for while promoting the economic and social val- CMOs and senior marketers featuring ex- ue of the advertising-supported Internet. pert modules on platforms from members. Audience Transparency • Expanding Professional Development— broader subject matter and target audience • Spotlight Syndicated Audience Measure- to include research, agency-related busi- ment Audits—keep the industry up-to-date ness practices and existing and emerging on the MRC Audits of third-party measure- advertising platforms. ment companies. • Committees Communication Plan—real • Promote Consistent and Reliable Metrics— leverage of the outputs and insights from establish industry defi nitions and guidelines IAB committees to create platform status for the counting of audience and encourage reports, webinars, events and other educa- the auditing process across all methods. tional forums. • Educate and Integrate—continue to educate

9 2008: A LOOK FORWARD

the industry around new and existing re- search and metrics Value of the Ad-Supported Internet • Public Policy Engagement in Washington, D.C.—address potentially adverse congres- sional and FTC actions. • Broad PR Educational Campaign—educate the public and infl uence policy makers of Building on the value of the ad-supported Internet. Operational Effectiveness 2008 the momentum As the industry continues to grow, it is essential to ensure a solid foundation for of 2007, our scalability and long-term expansion. Nuts and bolts issues like resolving discrepancies within impression measurement, reducing friction in campaigns in the buying and selling process and simplifying all processes across the supply chain must be 2008 are adapted collaboratively addressed with our agency partners. to the emerging Simplify the Interactive Supply Chain • Goal: Common Currency—mitigate the fi nancial risk for publishers and create demands of the long-term trust and credibility within the marketplace. marketplace. • IAB Discrepancy Reduction Initiatives—de- velop data architecture standards, an early warning system and best practices for pro- cess improvement to reduce the discrep- ancies between publisher and third-party measurement numbers. • IAB-AAAA Cross-Industry Supply Chain Task Force—includes an equal representa- tion of agencies and publishers to increase the operational effi ciencies across the supply chain.

10 IAB PRODUCTS & SERVICES you fi ltering with the same list as the third- party ad servers and other publishers? Who’s really visiting your web site? Keeping the Industry Informed The IAB/ABCe International Spiders & Bots We created the daily IAB SmartBrief as well as List can help you answer all these questions. the monthly IAB Informer newsletter to keep The major publishers and third-party adservers members and the wider industry community are using it, and if discrepancies are an issue updated on important trends in the industry as for you, you should be using it too. Without well as progress at the IAB. it, you will never know what is real and what IAB SmartBrief is not. Designed specifi cally for advertising, market- Visit www.iab.net/spiders for more. ing and media executives, IAB SmartBrief is a Media Credit System free daily e-mail newsletter. It provides the lat- Know your risk before you sell! At the core of est need-to-know news and industry informa- the Media Credit System (MCS) is a web-en- tion that maximizes your time, giving you an abled software solution that assists credit and edge over your competition. collections professionals in the assessment of IAB Informer risk associated with selling to agencies and The IAB Informer, the monthly IAB newsletter, direct advertiser accounts. features the latest information from the IAB as Visit www.iab.net/mcs to fi nd out more. well as research and other highlights from the The IAB Job Board world of Internet advertising and marketing. Trying to recruit the interactive industry’s top Solutions for Your Business Growth professionals? The IAB Job Board can help. In addition to listing your openings on IAB.net, The IAB has also developed a number of the IAB is partnered with SmartBrief to maxi- industry products to help member companies mize your exposure and deliver your job post- increase your business effi ciencies and ings to over 25,000 potential candidates each drive revenue including the fi rst-ever day. Visit www.iab.net/jobs to see how we can Creative Specifi cations Database, the most help fi ll your recruiting needs! comprehensive Spiders and Bots list, the highly informative Media Credit System and the results oriented Job Board. Creative Specs Database The Creative Specs Database serves both agencies and publishers by reducing the com- plex search for ad specs and alleviating late and inaccurate creative. Visit www.iab.net/creativespecs to see how the IAB Creative Specs database can help de- crease friction points for your business. IAB/ABCe International Spiders & Robots List What is causing your ad impression discrepan- cies? How much of your traffi c is really from your customers vs. non-human agents? Are

11 WHO’S WHO AT THE IAB? 2007 was Randall Rothenberg’s fi rst year as President and CEO. During the course of the year, the IAB also made key senior management appointments: Patrick Dolan, SVP and Chief Administrative Offi cer; David Doty, SVP, Thought Leadership and Marketing; and Sherrill Mane, SVP, Industry Services.

President and CEO Marketing & Public Relations Randall Rothenberg – President & CEO David Doty – SVP, Thought Leadership, (212) 380-4717 Marketing & Events Julie Hamilton – Manager, (212) 380-4723 Administrative Services Marla Nitke – Director, Marketing & (212) 380-4707 Communications (212) 380 4714 Industry Services Sherrill Mane – SVP, Industry Services Chris Glushko – Marketing Manager (212) 380-4702 (212) 380-4722 Erica DeLorenzo – Senior Director, Greg Van Ullen – Manager, Interactive & Industry Practices Creative Services (212) 380-4728 (212) 380-4726 Jeremy Fain – Senior Director, Shira Orbach – Marketing & PR Coordinator Industry Services (212) 380-4736 (212) 380-4724 Events & Education Joe Laszlo – Director, Research Tim Walsh – VP, Events (212) 609-3722 (212) 380-4737 Ryan Walker – Manager, Industry Services Virginia Rollet – Director, Events (212) 380-4731 (212) 380-4732 Member Services & Sales Lisa Milgram – Director, Events Michael Theodore – VP, Member Services (212) 380-4733 (212) 380-4725 Marisa Mace – Events Coordinator Corie Blumstein – Manager, Member Services (212) 380-4711 (212) 949-2432 Administration & Finance Luke Luckett – Associate Manager, Patrick Dolan – SVP & CAO Member Engagement (212) 380-4727 (212) 380-4715 Mark Goldman – Senior Director, Finance & Public Policy Administration Mike Zaneis – VP, Public Policy (212)-380-4701 (202) 253-1466 Shawna Cooper – Offi ce Manager (212) 380-4734

Interactive Advertising Bureau 116 East 27th Street, 7th Floor New York, New York 10016 (212) 380-4700 www.iab.net

12 IAB BOARD OF DIRECTORS 2008 Executive Committee

Wenda Harris Millard Randall Rothenberg David Moore Martha Stewart Living Omnimedia IAB 24/7 Real Media Chairman President Secretary Tim Armstrong Martin Nisenholtz Jim Spanfeller Google New York Times Company Forbes.com Neil Ashe Dave Morgan Steve Wadsworth CNET Networks Tacoda Walt Disney Internet Group Mike Hard Microsoft Digital Advertising Solutions Board of Directors

Tim Armstrong Peter Horan Martin Nisenholtz Google IAC New York Times Company Neil Ashe David Karnstedt David Payne CNET Networks YAHOO! CNN.com Michael Barrett Patrick Keane Lance Podell Fox Interactive Media/MySpace CBS Seevast John Battelle Randy Kilgore Randall Rothenberg Federated Media Tremor Media IAB Bob Carrigan Leon Levitt Javier Saralegui IDG Communications Cox Newspapers Univision Online Sarah Chubb Caroline Little Warren Schlichting CondéNet Washingtonpost.Newsweek Interactive Comcast Spotlight Mark Collins Dave Madden Tina Sharkey AT&T Wild Tangent BabyCenter Ned Desmond Riley McDonough Tad Smith Time Inc WebMD Health Reed Business Jonathan Ewert Wenda Harris Millard Jim Spanfeller LookSmart Martha Stewart Living Omnimedia Forbes.com Joe Fiveash David Moore Steve Wadsworth The Weather Channel Interactive 24/7 Real Media Walt Disney Internet Group Mitch Golub Dave Morgan Jeff Webber cars.com Tacoda USAToday.com Mike Hard Peter Naylor Matt Wise Microsoft Digital Advertising Solutions NBC Universal Q Interactive Dave Yovanno ValueClick, Inc Ex-Offi cio

Bruce Gordon Rich LeFurgy Walt Disney Internet Group Archer Advisors Treasurer Founding Chairman The IAB’s Exciting Lineup of 2008 Events

IAB Leadership Forum: Performance Marketing March 19 – Chicago, IL IAB Marketplace: Networks & Xchanges March 31 – New York, NY IAB Leadership Forum: Digital Video May 5 – New York, NY IAB Leadership Forum: User-Generated Content & Social Media June 2 – New York, NY MIXX Conference & Expo September 22-23 – New York, NY MIXX Awards September 23 – New York, NY IAB Ad Operations Summit October – New York, NY IAB Leadership Forum: Agency Summit November 10 – New York, NY IAB Audience Measurement Leadership Forum November – New York, NY IAB Leadership Forum: Mobile Date TBA – New York, NY

IAB events sell out so be sure to register early. Check www.IAB.net/events for the latest news, information and to join our mailing list.