B U S I N E S S H I S T O

BUSINESS HISTORY REVIEW

SUMMER 2005

A Kelly-Springfield truck at a Royal Dutch Shell service station, San Francisco, 1915

Downloaded from https://www.cambridge.org/core. IP address: 170.106.35.234, on 25 Sep 2021 at 04:35:58, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://doi.org/10.1017/S0007680500080533 HARVARD BUSINESS SCHOOL Cover: Royal Dutch Shell was among the Dutch firms doing business in the United States in the early twentieth century. In this issue, Mira Wilkins traces the history of Dutch multinational enterprises in America from the colonial period to the present. Image courtesy of Photographic Services & Library, PXXC, Group Communications, Shell International Limited, Shell Centre, London SEi 7NA, United Kingdom. Photograph no. HIS24.

ISSN 0007-6805

Periodical postage paid at Boston, Mass., and additional offices.

Published Quarterly by Harvard Business School Volume 79 Number 2 Summer 2005

EDITORS • Walter A. Friedman and Geoffrey Jones PRODUCTION MANAGER • Margaret P. Willard PRODUCTION COORDINATOR • Felice Whittum Harvard University

EDITORIAL ADVISORY BOARD Franco Amatori, Universita Bocconi David A. Moss, Harvard University Maria Ines Barbero, Universidad de Buenos Aires H. V. Nelles, York University Mansel Blackford, Ohio State University Daniel Nelson, University of Akron Alfred D. Chandler Jr., Harvard University Niiria Puig, Universidad Complutense de Madrid Tony Freyer, University of Alabama Mary Rose, Lancaster University Patrick Fridenson, Ecole des Hautes Etudes Philip Scranton, Rutgers University, Camden Mark Fruin, San Jose State University Michael S. Smith, University of South Carolina Per H. Hansen, Copenhagen Business School Susan Strasser, University of Delaware Richard R. John, University of Illinois, Chicago Richard S. Tedlow, Harvard University Nancy F. Koehn, Harvard University Richard H. K. Vietor, Harvard University Angel Kwolek-Folland, University of Florida Mira Wilkins, Florida International University John J. McCusker, Trinity University Takeshi Yuzawa, Gakushuin University

BOOK REVIEW BOARD Jeremy Baskes, Ohio Wesleyan University Ludovic Cailluet, Toulouse Social Sciences University Andrea McElderry, University of Louisville Werner Plumpe, University of Frankfurt Catherine Schenk, University of Glasgow Wyatt Wells, Auburn University Montgomery Robert E. Wright, New York University

HARVARD BUSINESS SCHOOL

Downloaded from https://www.cambridge.org/core. IP address: 170.106.35.234, on 25 Sep 2021 at 04:35:58, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://doi.org/10.1017/S0007680500080533 The Business History Review is published in the spring, summer, autumn, and winter by Harvard Business School and is printed at Capital City Press in Vermont. • Manuscripts, books for review, commentary, and all editorial correspondence should be sent to Walter A. Friedman, Coeditor, at the address below. • Queries regarding advertising and subscriptions, as well as changes of address, should be sent to the address given below or by e-mail to [email protected]. • Correspondence regarding rights and permissions should be sent to Permissions at the address given below. Business History Review Harvard Business School Soldiers Field Boston, MA 02163 Editorial office: 617-495-1003 Subscription inquiries: 617-495-6179 Fax: 617-495-0594 • E-mail correspondence and inquiries can be sent to [email protected]. • Subscription rates for the volume year 2005: Individuals $50.00 Institutions $130.00 Students (with photocopy of current student identification) $30.00 All subscriptions outside the U.S., Mexico & Canada $115.00 • Many issues of volumes 60-78 (1986-2004) are available from our office for $15.00 per issue. Please contact BHR for details. • Business History Review articles are listed in Business Methods Index, Book Review Index, The Journal of Economic Literature, Historical Abstracts, America: History and Life, and ABI/INFORM. • Notice of failure to receive issues must reach the office no later than six months after the date of mailing. Postmaster: Send address changes to Business History Review, Harvard Business School, Soldiers Field, Boston, MA 02163. • The paper used in this journal meets the minimum requirements of the American National Standard for Permanence of Paper for Printed Library Materials, Z.39.48 and is 50% recycled, 10% post-consumer. • Visit our Web site for further details and current information: www.hbs.edu/bhr.

ARTICLES

Mira Wilkins, "Dutch Multinational Enterprises in the United States: A Historical Summary" • 193 Ian Hunter, "Commodity Chains and Networks in Emerging Markets: New Zealand, 1880-1910" • 275 Robert Fitzgerald and Takashi Hirao, "Reappraising Corporate Failure in Britain: Labor Management in the Tobacco Industry before 1939" • 305

ANNOUNCEMENTS • 339

REVIEW ESSAY

T. H. Breen, The Marketplace of Revolution: How Consumer Politics Shaped American Independence. Reviewed by Edward J. Balleisen • 353

BOOK REVIEWS • 365

Werner Abelshauser, Wolfgang von Hippel, Jeffrey Allan Johnson, and Raymond G. Stokes, German Industry and Global Enterprise. BASF: The History of a Company. Reviewed by Jeremy Leaman • 449

Sean Patrick Adams, Old Dominion, Industrial Commonwealth: Coal, Politics, and Economy in Antebellum America. Reviewed by James Sanders Day • 370 Michael Augspurger, An Economy of Abundant Beauty: Fortune Magazine and Depression America. Reviewed by Alex Nalbach • 382

Shelley Baranowski, Strength through Joy: Consumerism and Mass Tourism in the Third Reich. Reviewed by Hans-Liudger Dienel • 444

Dominique Barjot, et ah, Les Entrepreneurs du Second Empire [The entrepreneurs of the Second Empire]. Reviewed by Michael S. Smith • 432

Downloaded from https://www.cambridge.org/core. IP address: 170.106.35.234, on 25 Sep 2021 at 04:35:58, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://doi.org/10.1017/S0007680500080533 Doron S. Ben-Atar, Trade Secrets: Intellectual Piracy and the Origins of American Industrial Power. Reviewed by Catherine L. Fisk • 367 Robert P. Bremner, Chairman of the Fed: William McChesney Martin Jr. and the Creation of the American Financial System. Reviewed by John T. Woolley • 390 Christopher Breward, Beckey Conekin, and Caroline Cox, editors, The Englishness of English Dress, and Christopher Breward, Fashioning London: Clothing and the Modern Metropolis. Reviewed by Regina Lee Blaszczyk • 426 Bruce Caldwell, Hayek's Challenge: An Intellectual Biography. Reviewed by Meghnad Desai • 429 Jonathan Cutler, Labor's Time: Shorter Hours, the UAW, and the Struggle for American Unionism. Reviewed by Daniel Clark • 387 Richard Dale, The First Crash: Lessons from the South Sea Bubble. Reviewed by Richard Sylla • 419 Andrew Dawson, lives of the Philadelphia Engineers: Capital, Class, and Revolution, 1830-1890. Reviewed by Greg Galer • 373 Sarah Elvins, Sales & Celebrations: Retailing and Regional Identity in Western New York State, 1920-1940. Reviewed by Howard R. Stanger • 380 Alan Fowler, Lancashire Cotton Operatives and Work, 1900-1950: A Social History of Lancashire Cotton Operatives in the Twentieth Century. Reviewed by Geoff Timmins • 424 John D. French, Drowning in Laws: Labor Law and Brazilian Political Culture. Reviewed by Anne Hanley • 412 Pierre Gervais, Les Origines de la revolution industrielle aux Etats-Unis: Entre economie marchande et capitalisme industriel, 1800-1850 [The origins of the Industrial Revolution in the United States: Between market economy and industrial capitalism, 1800-1850]. Reviewed by Francpis Furstenberg • 365 George A. Gonzalez, The Politics of Air Pollution: Urban Growth, Ecological Modernization, and Symbolic Inclusion. Reviewed by David Stradling • 398

Downloaded from https://www.cambridge.org/core. IP address: 170.106.35.234, on 25 Sep 2021 at 04:35:58, subject to the Cambridge Core terms of use, available at https://www.cambridge.org/core/terms. https://doi.org/10.1017/S0007680500080533 Louise H. Guenther, British Merchants in Nineteenth-Century Brazil: Business, Culture and Identity in Bahia, 1808-1850. Reviewed by Cyrus Veeser • 409 Peter Hayes, From Complicity to Cooperation: Degussa in the Third Reich. Reviewed by Jeffrey Lewis • 442 Susanne Hilger, "Amerikanisierung" deutscher Unternehmen: Wettbewerbsstrategien und Unternehmenspolitik bei Henkel, Siemens und Daimler-Benz (1945/49-1975) ["Americanization" of German companies: The competitive strategies and corporate politics of Henkel, Siemens, and Daimler Benz (1945/49-1975)]. Reviewed by Christian Stadler • 447 Jon Hunner, Inventing Los Alamos: The Growth of an Atomic Community. Reviewed by Charles Thorpe • 385 Meg Jacobs, Pocketbook Politics: Economic Citizenship in Twentieth-Century America. Reviewed by Gary Cross • 395 Harold James, The Nazi Dictatorship and the Deutsche Bank. Reviewed by Christopher Kobrak • 439 Herve Joly and Franqois Robert, Entreprises et pouvoir economique dans la region Rhone-Alpes (1920-1954) [Firms and economic power in the Rhone-Alpes region (1920-1954)]. Reviewed by Ludovic Cailluet • 434 Emilio Kouri, A Pueblo Divided: Business, Property, and Community in Papantla, Mexico. Reviewed by Edward Beatty • 404 Michel Lescure and Alain Plessis, editors, Banques locales et banques regionales en Europe au XXe siecle [Local and regional banks in Europe in the twentieth century]. Reviewed by Martin Horn • 436 John McDonough and Karen Egolf, editors, The Advertising Age Encyclopedia of Advertising. Reviewed by Daniel Pope • 400 Richard Parker, John Kenneth Galbraith: His Life, His Politics, His Economics. Reviewed by Warren J. Samuels • 393 Robin Pearson, Insuring the Industrial Revolution: Fire Insurance in Great Britain, 1700-1850. Reviewed by Timothy Alborn • 422

Robert Fitzgerald is reader in business history and international management at Royal Holloway, University of London. He has published widely on labor management, marketing, business organization, and corporate governance and is currently conducting research on the com- parative and international aspects of business history.

Takashi Hirao is research fellow of the Japan Society for the Promo- tion of Science. He has been a researcher at Hitotsubashi University and a lecturer at Tokai University, and he has published several works, in Japanese, on British labor management.

Ian Hunter is lecturer in the Department of Management and Employ- ment Relations at the University of Auckland Business School and co- director of the university's Business History Project. He has published in the areas of historical biography, entrepreneurship, retailing, inno- vation, and management and is presently working on a book that ex- plores the relationship between entrepreneurship and economic devel- opment in New Zealand between 1880 and 1910.

Mira Wilkins is professor in the Department of Economics at Florida International University, where she specializes in the history of foreign investment and multinational enterprises. She is the author of The Emergence of Multinational Enterprise: American Business Abroad from the Colonial Era to 1914 (1970), The Maturing of Multinational Enterprise: American Business Abroad from 1914 to 1970 (1974), and The History of Foreign Investment in the United States to 1914 (1989). Her most recent book, The History of Foreign Investment in the United States, 1914-1945 (2004), was a corecipient of the Hagley Prize in Business History at the 2005 Business History Conference.