CABLE LINE Jul - Aug 2016 • Vol. 16 Issue 4 TECHNICAL SEMINAR BULLETIN

We are pleased to announce the following schedule of The Improved and Upgraded technical seminars of the PCTA.

REGION VENUE DATE Mindanao Davao City August 25-26, 2016 JOSE LUIS E. DABAO Visayas Boracay Island September 15-16, 2016

Luzon Metro Manila October 13-14, 2016 RALPH B. CASIÑO ATTY. GERIK CAESARE A. PADERANGA Headed by the Technical and Industry Development (TID) Committee Chair, Engr. Neil GENEROSO B. OPIÑA C. Tagabi, the technical seminar purposes remain to empower the personnel of the cable ENGR. ELPIDIO M. PARAS television industry in the country.

The seminar is comprised of two simultaneous sessions: (1) Cable TV Fundamentals and (2) Emerging Technologies and Applications. Each participant may attend either ofthe courses. The seminar starts with a joint session in the morning of Day 1 then breakout sessions BING G. LEDESMA after lunch until Day 2. Please see page 13 for the detailed topics to be discussed ineach course.

For inquiries, please call the PCTA Secretariat care of Engr. Frederick Esquillo at the JUDY S. VALDEZ telephone number (02) 638-8544/623-1277 or send email at [email protected].

ARLENE C. TAN ADVISORY TO PCTA MEMBERS BEN L. SARILLA ANGELIQUE C. BAUTISTA To allow us to better serve our members:

1. Please update your official authorized representative, address, contact number/s ENGR. FREDERICK D. ESQUILLO and email address/es with the secretariat to facilitate better communication. An update form BILLY G. SALCEDO has been posted on the official Facebook page of PCTA and was sent through email. If you have not accomplished it yet, please let us know by calling the PCTA office at the telephone numbers (02) 638 8544 or send SMS to mobile number +63 917-869-6705. 2. In an agreement entered into by PCTA with TV5Monde, France 24, Al Jazeera, Euronews and Channel NewsAsia, these channels are giving free carriage to PCTA Members. Members are therefore encouraged to carry FTA signal and advise the channel assignments to facilitate authorization documentation, visit the PCTA website for more information. Telefax No.: 63.2.638.8544 3. The PCTA is offering assistance in processing MTRCB permits and NTC TVRO license renewal for a minimal fee. You may get in touch with Liaison Officer, Mr. Ben Sarilla for details. A. For MTRCB renewal fee, the following are the price list per Tier: Tier 1 First to Fourth Class Cities (1st – 4th CLASS CITIES): PHP 9,000.00 Tier 2 Fifth to Sixth Class Cities (5TH – 6TH CLASS CITIES): PHP 5,000.00 First to Second Class Municipalities (1st – 2nd CLASS MUNICIPALITIES): PHP 5,000.00 Tier 3 Third to Sixth Class Municipalities (3rd – 6th CLASS MUNICIPALITIES): PHP 4,000.00 B. For MTRCB renewal of permits, here is the list of new processing fee: For member: PHP 500.00 For delinquent member: PHP 1,000.00 For non-member: PHP 1,500.00 4. Your comments and suggestions are highly appreciated, you may reach us through the following social media accounts a. Facebook.com/pcta.org.ph b. @pcta_news on twitter c. www.pcta.org.ph | [email protected] 3 Editor’s Note

Greetings!

It's great to be back in the Editor in chief's chair for Cable line again. We are looking forward to trying a few new things in Cable line, hopefully increasing our footprint online! - Mr. Jose Luis E. Dabao -

Change has come to the Philippines and to the PCTA. We have new administration and an updated set of bylaws and hopefully cable can find its place in the sun! The laws that govern us are so antiquated they hinder us from helping our country to develop and your association in close partnership with our regulators are working together to update these, in order to help us grow our business and help the country. After all, these things are not mutually exclusive.

While we are doing this, we need the help of the membership to shore up our current positions. Engr. Neil Tagabi has written a piece about the proposed frequency sharing and it is incredibly important we help. TheNTC updated their database with the locations of our TVRO’s so we can ensure that they don’t allow the rollout of technology that can jam our satellite reception.

The Department of ICT is a brand new creation, and while it is still finding its legs, we are in touch with them to ensure we can help bridge the massive connectivity gaps in the countryside, where our presence is strong.

It's still in the early going, but if you want us to discuss anything with our regulators please let us know!

Reach out to your directors via your secretariat Telefax: (02) 638-85-44 Facebook: Facebook.com/pcta.org.ph

Jul - Aug 2016 • Vol. 16 Issue 4 4 PRESIDENT’S UPDATE

Transcript of the President’s Report made last 13 April 2016.(General Membership Assembly 2016)

Members of the PCTA Board: • On the matter of OTT service, PCTA submitted its position which aims to level the playing field in terms of regulation. Atty. Gerik Paderanga, Chairman of the Board, Mr. Felipe Bince, While cable television is highly regulated, we observe a Vice Chairman and Amendments and Reforms Committee proliferation of foreign based service providers whose Chairman; Mr. James Dumlao, Treasurer; Ms. Marita Zerrudo operations in the country remain unregulated. They are able to Corrales, Corp. Sec; Ms. Maria Isabelita Sy-Hollite, VP collect significant revenue in the Philippines without being Mindanao; Mr. Joel Dabao, VP Visayas and Convention under the jurisdiction of the NTC, Department of Finance nor Committee Chairman; Mr. Jon Arayata, External Affairs the MTRCB for its content. Committee Chairman: Mr Wesley Selda, Communications • The PCTA responded to letters received questioning the Committee Chairman and Editor of Cable Line; Mr. Glenn membership of DTH operators in PCTA. In the said letter we Tanciongco, Corporate Social Responsibility Chairman; Engr. stated that DTH Operators are qualified for PCTA membership Joseph Arguelles, Technical and Industry Development based on the definition of Pay Television Service as issued by Committee Chairman; Directors: Mr. Jose Lobregat, Mr. the National Telecommunications Commission. Generoso Opina, Mr. Ronaldo Manlapig & Mr. Alexander Paras. MTRCB: MOVIE & TELEVISION REVIEW & CLASSIFICATION Here under are the activities that we have have been involved BOARD with since the last Convention. • We participated in consultative hearings on the new MTRCB A. EXTERNAL AFFAIRS: Chaired by Mr. Jon Arayata. registration fees which resulted in new rate schedule based on DILG Municipality or City Classification instead of a fixed annual Coordinated with government and private agencies on various fee. critical issues some of which are carry over from previous years: • Compared to previously approved rates effective 2015 which the new rate schedule superseded, the new schedule will result NTC: NATIONAL TELECOMMUNICATIONS COMMISSION in a reduction in the fees of 42% of our members, while 36% will end up cost neutral. However, 22% of our members who are • Made representation on behalf of PCTA with respect to the located in cities and highly urbanized municipalities will take a issue of OVERBUILDING. In the evaluation of Cable TV hit. applications, NTC should include DTH in the evaluation of • We have also made representation of the inequity that while whether an area should be granted additional PA. cable TV is covered, no rates have been established for DTH • The reality on the ground is that each and every cable operators whose coverage is nationwide. operator in the province have to contend and compete against • The perennial issue for programs originating elsewhere why DTH operators whose coverage is nationwide. cable tv operators are made to answer for programs not • In the same respect, upon the request of some of our originating elsewhere has also been raised. members, we asked the NTC for a moratorium on granting of PA’s in calamity stricken areas to allow our members the FILSCAP (FILIPINO SOCIETY OF COMPOSERS AUTHORS & opportunity to recover from the devastating effects and get PUBLISHERS, INC.) back into business. • On the the issue of proliferation of signal interference from • We had several meetings with FILSCAP on the lingering issue LTE, after meeting with DepCom Cabarios and officials of both of copyright registration. While the PCTA as an association broadcast and frequency divisions, PCTA submitted its should respect the rights of composers and authors, PCTA has recommendation for NTC to adopt guidelines for all no personality to sign for and in behalf of its members. It may stakeholders (telcos and CATV systems) in order to minimize however endorse such move which will have no binding effect the signal interference problem which is expected to increase as to our members. The agreement to be effective has to be LTE services is rolled out throughout the country. NTC between Filscap and each cable system. committed to form a TWG to address these issues. Itis • One issue is the question of Filscap registration rates. Some envisioned that NTC will exercise its regulatory role to insure believe that an annual fixed fee should be based on that conflicting issues between telcos and Cable are resolved. Municipality or City location, however, Filscap insists on Legislation to amend NTC charter should also be looked into if registration rates based on a per subscriber basis. necessary. The proverbial ball is now in NTC’s court. We expect • Admittedly, many cable operators are of the position that action in due time. program providers should be the ones who should be subject to

Jul - Aug 2016 • Vol. 16 Issue 4 5

regulation and registration. F. FINANCIAL MATTERS: • This is up for the incoming board to deliberate and handle. Chaired by Mr. James Dumlao B. INTERNAL AFFAIRS: Handled by the office staff. Appointment of • A total of 13 new members and 2 affiliates were added to the Internal Auditor: membership roster this year. With the resignation of three directors, the board appointed Messrs. Generoso Opina of • This is the first Royal Cablevision Inc, Ronald G. Manlapig of Planet Cable Inc, time since its inception and Alex Paras of Parasat Cable TV, Inc. These gentlemen that PCTA designated graciously accept the challenge to serve as directors. an Internal Auditor as • We have revisited our current policies with respect to one of its officers to membership qualification, voting rights etc,. After so much insure that your board deliberation and public consultation initiated by the association's’ processes - Mr. Ralph B. Casiño - Amendment Committee chaired by Mr. Felipe Bince III, these specially in finance, are in compliance to sound business resulted in several recommendations and resolution that form practice. Unfortunately the designated Internal part of the Referendum to be conducted shorty. Auditor/director tendered his resignation. Notwithstanding, we need to formalize this position by incorporating this position C. PROGRAMMING COMMITTEE: Also handled by the office staff into our By Laws. Hopefully this will meet the general membership’s approval and be ratified and adopted. • With the downturn of the economy in certain areas, we have • An initiative started by last years’ board was the hiring of a seen the downgrading of the sponsorship of two major special internal auditor in the person of Ms. Pacita Morales to programs namely Al Jazeera Media Network who closed their review the validity of certain expenses made by former officers US Operations, and Euronews whose ownership transferred and directors. With the end of term of the previous board, the from private sector to government. In spite of this PCTA current board decided to continue the engagement. The audit continues to promote channel carriage. report highlighted certain procedural weaknesses which we have incorporated in our policy and procedure. It must be noted D. CORPORATE AND SOCIAL RESPONSIBILITY COMMITTEE: that the funds and disbursements covered by the audit were Chaired by Director Glenn Tanciongco. supported by the necessary approvals. • Tax Exemption: to be covered by in the Treasurer. • The country continues to be hit by calamity. Following • The Audit report of our External Auditors have been included previous practices, PCTA made cash donations to 13 cable in your convention handouts and this will be separately operators who were adversely affected. Admittedly the discussed by our Treasurer. amounts of donation is quite insignificant and we need to evaluate the rationale behind these donations. In the long G. COMMUNICATIONS COMMITTEE: Chaired by Mr. Wesley Selda term, we should explore the possibility of formulating an Emergency Response Program among neighboring cable • This new committee was envisioned to avail of technology and systems following the principle of Mutual Assistance. social networking facilities in making PCTA more relevant to its members. The use of Facebook, Text blast, Email and the E. TECHNICAL AND INDUSTRY DEV. COMMITTEE: upgrade of the PCTA website and the corresponding chat Chaired by Director Engr Joseph Arguelles. support facility enables members more information of the various activities of PCTA. They are able to directly • The holding of Technical Seminars continue to be the biggest communicate with the office staff their concerns and are acted support that the PCTA provides its members. We provide our upon more expeditiously. This initiative is on top of the Cable members' technicians the chance to upgrade their knowledge Line which has become self sustaining. and skills with respect to the SHIFT from analog to digital • These facilities ( Facebook, text blast) were widely used in the technology and broadband services. A total of 4 seminars were dissemination of information pertaining to the road shows, the held during the year. Participants increased by 29% against last annual convention and the upcoming referendum and PCTA year. With sponsor's’ contribution, overall negative carry for this Bylaws amendments. project was significantly reduced. • In addition, in our effort to encourage Internet Service among H. AMENDMENTS COMMITTEE Chaired by Felipe Bince III our members we conducted Workshop on Routing 1 last January in cooperation with Asia Pacific Network Information • This would probably one of the busiest committee during the Center or APNIC. The two-day seminar was attended by 29 year. A review of our current practices and procedures indicate participants from 20 cable systems. that many are not in consonance to or even in violation of our .....CONTINUED ON PAGE 6

Jul - Aug 2016 • Vol. 16 Issue 4 6

PRESIDENT’S UPDATE ...... FROM PAGE 5

By Laws. The deliberation at the board has come to the conclusion that • While some are procedural such as the election procedure to question the issue of its license would be futile. For PCTA to and the timing of convention and general assembly, there are raise an appeal based on question rooted on technological some which are significant such as the status of DTH operators. advancement would be ineffective. However, we can oppose • We felt that a sweeping review and reform be conducted, thus based on the pricing of the program package which is below the formation of the Amendments and Reform Committee. cost and therefore deemed to be predatory pricing and unfair • With the holding of the consultative meetings in three competition. This is again a matter of leveling the playing field. locations nationwide last Jan 25, Feb 8 and Feb 22 “The actions of the board had In this regard it was decided and numerous discussions that the opposition should within the board, we have always been rooted on the principles be directed against the narrowed the issues down to of Accountability, Transparency packages being offered by the seven questions indicated Dream, Cignal, GNN and now Sky in the referendum form. We feel and the Promotion of the Direct. The corresponding board that with these proposed amendments, resolutions and authority to engage the PCTA would be in a better position to move Common Good.” services of a law firm have been passed. forward. Your vote is therefore highly requested. NTC may not be the right forum for this.

SPECIAL EVENTS COMMITTEE Chaired by Mr. Joel Dabao When we started the year we thought it best to touch base with This will be reported separately. our past, we likewise reviewed our processes and procedure and came to realize that there is need to update them in the I. OTHER MATTERS: light of technology and development in the industry. This is what we started to do. The actions of the board had always A recent development is the launching of Sky Direct which many been rooted on the principles of Accountability, will perceive as an additional competitor similar to Cignal and Transparency and the Promotion of the Common Good. We GNN. Admittedly despite massive opposition from all television are about to end the year and we look forward to next year networks and stakeholders including PCTA, NTC has decided to with the hope that whatever initiatives this board has award Skycable the license. Its introduction of another 99 peso implemented this term would be the stepping stone for package is perceived to be another competition that cable the new board and officers to build on. We cannot thank the operators would have to contend with. board enough for the support and personal sacrifices that they have done.

VISAYAN VIEW By Mr. Jose Luis E. Dabao They say no man is an island. The Philippines though is greater bandwidth. composed of 7,107 and this is a major challenge for the Visayas. But as they say, there's the rub. Our major population centers As we look outward, we see that the way forward for the cable are separated by water. It might seem wishy-washy to discuss industry is to provide data connectivity. This is the model connecting islands, and to wish for it near term is not atall globally and in some countries, like the US, cable companies feasible. grow so much they acquire content providers. They've become so large that more than a few executives have been known to I'm writing to start the conversation. This is something we need say "We are the Internet" to think about. As technology evolves with the sheer volume of solutions out there, perhaps there is a good fit. We can only While this certainly wasn't an easy feat for these giants to know what fits though if we begin talking to our neighbours on achieve, it was certainly less difficult because they aren't an our Islands so we can get the scale to even consider crossing the archipelago. channels separating us.

Our friends in Luzon and Mindanao are discussing On another note, given that the technical seminar scheduled for interconnection. While this might still be contentious for linear the Visayas is in the Western side, I would like to reach out to video content, the case for data interconnection is very our members in the Eastern side and ask for feedback. Would compelling. A significant amount of internet traffic is peer to perhaps a specialized training/workshop course and a peer. From messaging applications to games or direct file conference in that side of the country appeal to you? If that's so sharing, we can see there is a lot of benefit. Local please get in touch with the secretariat, and if there is enough interconnection offers us a chance to offer our subscribers interest we will do our best to schedule one in 2017.

Jul - Aug 2016 • Vol. 16 Issue 4 7

The deliberation at the board has come to the conclusion that The National Telecommunications Commission to question the issue of its license would be futile. For PCTA to (NTC) is proposing a new Memorandum Circular CABLE TV WILL NO LONGER raise an appeal based on question rooted on technological (MC) on frequency sharing and coordination advancement would be ineffective. However, we can oppose between fixed satellite and fixed service systems based on the pricing of the program package which is below on the regular C-Band, 3700 MHz to 4200 MHz. In BE ALONE IN C-BAND! cost and therefore deemed to be predatory pricing and unfair other words, Satellite Television Programs, Fixed competition. This is again a matter of leveling the playing field. Service for Point-to-Point and Very Small Aperture By Engr. Neil C. Tagabi Terminals (VSATs) can now operate all on the same time In this regard it was decided at specified frequency band, 3700 MHz to 4200 MHz. Coordinates are two sets of values that show the exact location that the opposition should of the area in the map. be directed against the The band, 3700 MHz to 42000 MHz is where all cable TV operators receive their satellite TV programs such as HBO, Star packages being offered by The two values are the latitude and longitude. These are often Movies, Disney Channels, CNN, Cartoon Network, ABS-CBN, Dream, Cignal, GNN and now Sky expressed in DMS (degrees, minutes, and seconds) for instance GMA7, NBN4, etc. o o Direct. The corresponding board 14 35’7.36” N (Latitude) and 121 3’43.12”E (Longitude). resolutions and authority to engage the Latitude which is commonly the first number in a lat/long What if a wireless point-to-point system is operating within coordinate is the distance north or south of the equator while services of a law firm have been passed. 3700 MHz to 4200 MHz and it is transmitting straight across NTC may not be the right forum for this. Longitude is the distance east or west of the prime meridian of your TVRO station? The most painful is when your TV programs a point on the earth’s surface. suddenly blackout without your deep knowledge that there is a When we started the year we thought it best to touch base with wireless system now operating in your franchised areas. There are many different ways to measure the lat/long our past, we likewise reviewed our processes and procedure coordinate of the TVRO location but for this article, it will only and came to realize that there is need to update them in the The public hearings of the proposed MC were conducted on provide the methods that are often used by the practitioners: light of technology and development in the industry. This is June 21, 2016 and August 9, 2016 at NTC Main Office, Diliman what we started to do. The actions of the board had always Quezon under the chairmanship of Engr. Edgardo V. Cabarios, 1) Using a Topographic Map been rooted on the principles of Accountability, NTC Deputy Commissioner. The Association, Philippine Cable Transparency and the Promotion of the Common Good. We Television Association (PCTA) attended the hearings. Around the perimeter of most topo- are about to end the year and we look forward to next year graphic maps are small numbers with the hope that whatever initiatives this board has The Association had submitted its position letter dated June 24, showing the latitude and longitude, implemented this term would be the stepping stone for 2016 to NTC opposing the proposed MC that prompted the (lat/ long), with corresponding tiny the new board and officers to build on. We cannot thank the Commission to call another meeting last August 2, 2016. The lines, or ticks. By referring to the ticks board enough for the support and personal sacrifices that they meeting was just a consultative meeting regarding the stand of and lat/long numbers you can find the have done. PCTA where all technical and business concerns of the cable TV exact place on earth where you are industry and other affected parties need to be considered prior located. The numbers on the top and to the approval of the MC. bottom of the map are degrees longitude; numbers on the sides of the maps are degrees Whether the proposed MC will be promulgated or not, PCTA latitude. To determine the location on the map, connect the tick initiates the gathering of TVRO locations from the cable TV marks, north to south and east to west, drawing a line through members for future reference of the Commission. your exact position on the map, and read the corresponding lat/long degrees. Pursuant to NTC Memorandum Circular No. 10-7-93, all Commercial TVRO stations (C-TVRO) shall secure TVRO station 2) Using a Google Earth license. A TVRO Station License refers to a written authority issued by the Commission to a person, firm, company, You can use Google Earth with your computer to get the association or corporation authorizing the holder to operate a longitude and latitude of any location on the globe. The closer commercial TVRO station during you zoom in on a location, the more detailed the coordinates the period specified in the said area. By pinning the TVRO location in the map, you will get the instrument or authorization. A exact DMS of the lat/long coordinate. C-TVRO Station refers to a TVRO intended for operation in consideration of monetary or 3) Using Smart Phone’s APP material gain. Example of C-TVRO is the one operated by Download a free APP, “GPS Cable TV operators. Note that Coordinates” in your Android TVRO is different from the head Phone. With the APP, locate end of a cable TV system but the area you want to get the usually it is located near to it. lat/long coordinate by moving the pin location. The lat/long coordinate appears on the top of The application for TVRO Station License requires us to fill-up the APP. the exact location of TVRO system. Aside from the mailing

address, it includes the exact coordinates of the TVRO location...... CONTINUED ON PAGE 10

Jul - Aug 2016 • Vol. 16 Issue 4 8 9 10

CABLE TV WILL NO LONGER BE ALONE IN C-BAND! ...... FROM PAGE 7

TheThe iPhone iPhone has a haspre-installed a pre-installed compass APP where compass you can The location of the TVRO is a vital information in our cv easilyAPP measure where the you exact canlat/long easily coordinate measure of the TVRO the but you need to be bring your phone on-site. application for TVRO Station License. Once identified and exact lat/long coordinate of the TVRO but submitted to NTC, the Commission provides an assurance Thereyou needare so many to be FREE bring APPs you your can downloadphone in on-site. your smart to PCTA and its member cable operators that no Telco phone but choose only those you are very much comfortable with and easy to use. Operator can operate or transmit any point-to-point fixed There are so many FREE APPs you service that will cross or near to the specified lat/long canThe location download of the inTVRO your is a smartvital information phone inbut our application for TVRO Station License. Once identified and coordinates of the TVRO Stations. Cable TV operators need to sub choosemitted to NTC, only the Commission those you provides are an assurancevery much to PCTA fill-up the form diligently, completely and accurately for and its comfortable member cable operators with and that noeasy Telco to Operator use. can operate or transmit any point-to-point fixed service that will cross or near to technical purposes in case there is a possibility of microwave the specified lat/long coordinates of the TVRO Stations. Cable TV operators need to fill-up the interference due to frequency sharing. form diligently, completely and accurately for technical purposes in case there is a possibility of microwave interference due to frequency sharing.

To date, the final draft of the proposed Memorandum Circular: Frequency Sharing and Coordination Between Fixed Satellite and Fixed Service Systems will be released by the National Telecommunications CommissionPCTA soon. We TECHNICAL hope all the inputs of the SEMINAR concerned cable TV HELD IN DAVAO CITY operators thru the Association will be considered. � By Engr. Pere Esquillo

As planned, the TID Committee, chaired by Engr. Neil Tagabi, facilitated and conducted the 1st leg of PCTA Technical Seminars for fiscal year 2016-2017 in Davao City. The event, in cooperation with the National Telecommunications Commission (NTC) and Institute of Electronics Engineers (IECEP), was held at the Pinnacle Hotel and Suites, and was participated by PCTA members as well as non-member cable operators in Mindanao.

During the opening ceremony, Engr. Neil Tagabi welcomed the participants and thanked them. He discussed the programme schedule and recognized the TID committee members. Mr. Ralph Casiño, PCTA President, then gave a brief message emphasizing on cooperation among member cable operators to sustain cable TV industry. Engr. Froilan Jamias, OIC of NTC-Region XII, discussed more on the subject of cooperation, citing that NTC, with its regional offices, similarly recognized the necessity of cooperation so that the cable industry can sustain its presence as one of the technology movers. Mr. Josue De Villa Go, Regional Director - NTC Region XI, later joined the activity and gave the participants some inspirational message.

A total of 86 participants represented the 17 cable systems (members and non-members) who supported the event. Participating companies are the following: Blackstone Cable TV Corporation, Bukidnon Z5 Cable, Campco Cable TV, Cotabato Cable Television Network Corporation, DEARBC Cable Network, Digos Cable TV Corporation, JVL Star Cable TV, Kiamba Cable TV Service Cooperative,

Jul - Aug 2016 • Vol. 16 Issue 4 11

Maerosan Cable Television Network, Makilala Cable TV, Marbel Services & Television System, Inc., Morning Star Cable TV, Parasat Cable TV, Inc., Sky Cable Corporation, Sultan Cable System, Inc., Trinity Cable TV Network, and Z-Energy CATV Network, Inc.

The seminar proper started at exactly 9:00 am on a joint session with the following topics:

• “Cable TV System” by Engr. Frederick D. Esquillo • “OSHA” by Engr. Ricky Cruz • “Customer Servicing and Work Order Management” by Engr. Raul R. Benasa

After lunch, breakout sessions for “Cable TV Fundamentals” and “Emerging Technologies and Applications” commenced.

For Cable TV Fundamentals, the topics were: • “HFC Network Design” by Engr. Frederick Esquillo • “OSP Construction” by Engr. Frederick Esquillo • “Fiber Optics Technology” by Engr. Ricky Cruz

For Emerging Technologies and Applications, the topics were: • “Digital Cable TV System” by Engr.Raul R. Benasa • “Cable Modem Provisioning” by Engr. Jesse Glenn Thiam

Emerging Technologies and Applications • “FTTH” by Engr. Laurence Christian M. Filio • “OTT Services” by Engr. Laurence Christian M. Filio

The simultaneous technical seminars continued the next day. Topics per session were as follows:

Cable TV Fundamentals • “Drop Installation” by Engr. Ricky Q. Cruz • “Local Area Networking” by Engr. Jesse Glenn Thiam • “Broadband Services” by Engr. Joseph Arguelles

The seminar was concluded by a final exam to verify and validate their learnings on the topics which were presented. The top passers for each level were then cited and awarded.

Congratulations to all the participants especially to those who topped the exam.

Cable TV Fundamentals 1. Ray Jhun C. Vasquez (Z-Energy CATV Network, Inc.) 2. Jener N. Dela Peña (Z-Energy CATV Network, Inc.) Alvin P. Coronel (Z-Energy CATV Network, Inc.) 3. Juvel L. Macabingkil (Z-Energy CATV Network, Inc.)

Emerging Technologies and Applications 1. Pocholo R. Trinidad (Parasat Cable TV, Inc.) Germanico P. Cañete (Parasat Cable TV, Inc.) 2. Rogelio A. Gat-eb Jr. (Parasat Cable TV, Inc.) 3. Ian Ness M. Torrecampo (Parasat Cable TV, Inc.) Dominique T. Cimagala (Morning Star Cable TV)

Jul - Aug 2016 • Vol. 16 Issue 4 12

2016 CABLE SERVICE MARKETING WORKSHOP LAUNCHES IN CEBU By Mr. Billy G. Salcedo

Cable BOSS kicked off the 2016 Cable Service Marketing Workshop, in the Queen City of the South, Cebu City! Being the most anticipated roadshow in the Philippine Pay-TV Industry, this year’s CSMW gathered over 100 delegates representing 30 Cable Affiliates from the Visayan Region as well as some operators from Luzon and Mindanao at the Bayfront Hotel on July1, 2016.

With the theme, “The Future is Now! Innovate to Win.”, this year’s CSMW aims to help the affiliates in bringing their operations to a whole new level through innovation and embracing the new technologies that can engage their customers like never before. Mr. Jaime “JB” Borromeo II spearheaded the seminar and workshop that also gave an emphasis on how the operators can reach their customers more efficiently through the use of contemporary marketing tools like the social media. Mr. Ralph Casino, President of the Philippine Cable TV Association (PCTA) also graced the event and shared how the organization helps its members in coping up with the current challenges of the county’s Pay-TV Market. He is immensely optimistic about the future of the Cable Industry especially with the start of the Duterte Administration and saw the implementation of curfew as an opportunity because the youth will stay indoors more often thus, resulting to a rise in demand for content and heightened services from the operators. Moreover, the director for Region VII of National Telecommunications Commission (NTC), Dir. Jesus Laureno attended the seminar and talked about NTC’s contributions in The CSMW also aims to showcase the 2016 highlights of the improving the country’s cable industry and the Telco Industry at channels under Cable BOSS. HBO Asia’s Julian Lim, Manager for large. Ricklee Enterprises also supported CSMW by giving Affiliate Sales and Lih Fen Lee, Senior Manager for Affiliate technical assistance and raffle prizes during the event. Marketing gave presentations on HBO, Cinemax, HBO Hits, HBO Family, HBO Signature, RED by HBO and Baby First followed by a presentation of DIVA, E!, Universal Channel and Syfy by Lindsay Ngo, Marketing Manager of NBC Universal. Zee Sine, the only tagalized Bollywood channel in the Philippines was then presented by the Country Manager of ZEE Entertainment Enterprises, Ms. Liza Ginting.

In celebration of the success of the latest season of the biggest HBO Original Series, Game of Thrones, a GOT-inspired fellowship culminated the event. In fact, the delegates were divided into teams named after the major houses in the series, namely, Targaryen, Stark, Lannister, Arryn, Baratheon, Greyjoy and Tully during the seminar. There were also cosplayers who portrayed iconic GOT characters Daenerys Targaryen and Jon Snow. The night was filled with exciting games, music and dancing but it was the raffle portions that brought the delegates on their feet because they got to win exclusive premium items from Cable BOSS Channels as well cash prizes!

Watch out as the 2016 Cable Service Marketing Workshop takes over Luzon and Mindanao in the upcoming months! The event is free for everyone so contact Cable BOSS now for more information. TL: +632 633 7361, DL: +632 636 3521 fax: +632 633 7354 email: [email protected].

Cable BOSS One Great Source All Great Networks

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