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ABS-CBN Investor Presentation Company Overview Investor Presentation August 2016 UBS Investor Forum HongKong & Singapore 1 ABS-CBN Investor Presentation Company Overview Financial Highlights Industry and Competitive Landscape Summary 2 ABS-CBN Investor Presentation OVERVIEW: Business Segments • Free-to-Air TV and Studio • Global Distribution Operations • Films and Music • Cable Channels / Publishing • Pay TV Pay TV • Internet broadband • Value added services • ABS-CBN mobile – MVNO New • Digital Terrestrial Television Businesses • Kidzania – franchise from Mexico • O Shopping – home TV shopping 3 ABS-CBN Investor Presentation Revenue Mix For the six months ended June 30, 2016 Advertising Revenue Consumer Sales 40% 60% 19% 13% 8% Sky Cable Global Others 4 ABS-CBN Investor Presentation Free-to-Air TV: CH2 and CH23 • Consistent leader in national audience shares and ratings among 13 FTA channels. • Power ratio of 1.3 : 1.0 • ABS-CBN Free-to-air TV advertising revenues: More than 90% of company’s total advertising revenues. 60% FTA market share. TOTAL DAY PRIMETIME AUDIENCE Total SHARE Total PH Mega Metro Mega Metro PH ABS-CBN 2 44 32 35 49 36 40 GMA 7 34 40 34 32 40 35 TV 5 7 7 6 6 7 6 Others 15 21 25 13 17 19 Source: Kantar Media TV Measurement, Total Philippines as of June 30, 2016 Primetime shows contribute 71% of total Channel 2 airtime revenues. 5 ABS-CBN Investor Presentation Digital Terrestrial TV (DTT) • Implementing Rules and Regulations COVERAGE AREA released December 17, 2014. Benguet Pangasinan • Launched February 2015. Tarlac Nueva Ecija • First-mover advantage Pampanga • More than 1.4M boxes sold to date Bulacan Metro Manila (3) • Significantly improved signal in Mega Rizal Manila and Central Luzon Cavite Incremental advertising revenues Laguna Metro Cebu expected from: Davao (new!) . increase in ratings for existing channels Bacolod (new!) . additional four free-to-air channels Cagayan De Oro (new!) . Launch of Kapamilya Box Office Iloilo (new!) Channel 6 ABS-CBN Investor Presentation A Complete Range of Entertainment & Information Content 7 ABS-CBN Investor Presentation DTT distribution on track to meet full year target as we continue our aggressive marketing campaigns and launch the wi-fi enabled box in 2H2016 DTT distribution (Units sold) 1,824 1,903 1,722 1,607 1,492 1,325 1,398 1,203 1,262 1,070 1,137 1,000 1,383 1,249 1,330 1,096 1,176 964 1,020 100% realization of cumulative target for 1H Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec CummulativeCumulative Target Target CummulativeCumulative ActualsActuals Source: Dealer Order Management Systems Date Covered: Jan – Jun 2016 New Pricing Scheme • Previously, spot buy at determined cost per 30-second spot. • Cost Per Individual Rating Point (CPIRP): – Introduced May 2015 – Advertisers fall into 6 tiers based on volume commitment – Two CPIRP rates (Prime and Non-prime) – Charge: CPIRP x Rating (currently still based on 2-month historical) – Transparent, equitable – Rewarded for high ratings, penalized for low 9 ABS-CBN Investor Presentation International Distribution Recognized in the global arena as a reliable foreign content provider. ABS-CBN International Distribution has been a premier source of high quality Filipino programming in over 50 territories all over the world and has sold over 30,000 hours of content worldwide. New territories opened: Kazakhstan & Thailand “Bridges of Love” in Spanish for distribution in Latin America Partnered with OTT players HOOQ and Iflix Added two new airlines – Turkish Airlines and Air Niugini UK, Ireland, Italy, Turkey, Jordan, Jordan, Russia, American Samoa, Indonesia, Thailand, Cambodia, Vietnam, Myanmar, Brunei, Malaysia, Colombia, Pan Africa, Uganda, Kenya, Kazakhstan, Romania, Ghana, Nigeria, Tanzania, Macedonia, Latin and Hispanic America, Guinea, Cote d'lvoire, Sierra Leone, Liberia, Cameroon, Seychelles, Malawi, Zambia, Botswana, Namibia, Mauritius, South Africa, French-speaking Africa, Singapore, Fiji Islands, Hong Kong, China, South Korea 10 ABS-CBN Investor Presentation Global • ABS-CBN content distributed to ABS-CBN Global Viewers Filipino subscribers abroad. 3,083 3,072 2,786 2,844 2,522 • Revenue Streams: Subscription • Cable ThousandsIn • DTH 2012 2013 2014 2015 6M '16 • IPTV • TFC.tv Movie Screening Shows / Events Remittance • Overall viewership of more than ThousandsIn 3M as of June 2016. June June 2015 2016 11 ABS-CBN Investor Presentation Global Global Award Global Partnerships TFC Movies delivered to more audiences via SINGTEL’s Video On Demand TFC’s “Adobo Nation” Wins at 37th Annual Telly Awards, nabs Nomination Western Union 30-day at 45th Annual NorCal Emmy® Awards TFC.tv Lite Package in new promotion Global Events Launched the world ASAP Live in London drew tour series of the 10,000 to the hottest love teams SSE Wembley Arena “OKGo!” in South Korea with ASAP Live in New York Kapamilya stars on Sept 2016 12 ABS-CBN Investor Presentation Global Global is currently developing the digital content platform to address the needs of the Millennials BRING US HOME. BRING US THE WORLD. We will connect Filipino Millennials We will make Filipino talent shine on around the world the world stage, to their Filipino culture and heritage. so Filipino millennials can be proud of their roots. OUR NEW VISION ABS-CBN is not just a content company for Filipinos. We are a Filipino company that makes great content for the world. Film Production and Distribution STAR CINEMA – Leader in local film production • Produces and distributes about 16 films per year • Revenue Streams: Branded entertainment, local and international theatrical sales, program rights from cable and FTA, OTT, international sales, DVD sales, merchandising. • One movie can generate up to Php 500M+ in ticket sales locally and US$ 2.4M+ overseas • Revenue sharing with theaters ~ 50% Local Theatrical Receipts Local and Foreign Theatrical Receipts Others (Local) Foreign Star 5% Films Cinema Others Star 10% 69% 90% Cinema 26% ABS-CBN Investor Presentation 14 Source: Company Data Broadband Subscribers • Market leader 200 • Offers Pay TV, broadband internet and 47% value added services 150 • Launched DTH: Sky Direct 100 169 • Cable Thousands 50 115 – 730k subscribers – ARPU of Php 627 - June1H15 2015 June1H 2016 2016 – Packages – Php 299 to Php1,999 Products • DTH – 45K subscribers to date – ARPU of Php 214 – Packages – Php 99 to Php 450 • Broadband – 47% subscriber growth Over 40 HD channels currently being offered – ARPU of Php 1,162 – Packages: Php 999 to Php 2,899 15 ABS-CBN Investor Presentation ABS-CBN mobile continues to improve mobile and online services through various initiatives • Over 520k subscribers as of June 2016 P30 weekend KBO movie Live Streaming via enjoyment plus bonus access to P10 for iWant TV access with iWantV and KBO iWant TV & FREE mobile internet 200MB for iWant TV, UNLI FB, Channels Twitter & Viber 16 ABS-CBN Investor Presentation • ABS-CBN has franchise for the Philippines • Built inside a 10,000 sq. m. KidZania Busan KidZania Singapore KidZania Delhi NCR indoor facility at the Bonifacio Kidzania operates in 24 locations worldwide Global City which can More than 65 establishments and 40 industry partners accommodate up to 1,500 visitors • Opened August 7, 2015 17 ABS-CBN Investor Presentation O-shopping continues to offer quality home TV shopping and online experience • Generated P398M in O-shopping platforms and app revenues. 39% higher than first half of 2015. Additional products offered to generate additional revenues 18 ABS-CBN Investor Presentation Transitioning into the Future Content Distribution Global Experience TV (News & Ent) Movies Cable TV Current Cable Cable TV Satellite Events Music/Radio Print DTT OTT DTH TFC.tv Concerts Initiatives User Generated Broadband Millennial Content Experience Store Content ABS Mobile International Stars Theme Parks News Ecosystem; Mobile 1st Digital ABS-CBN’s OTT platforms are expanding to address the shift in consumption habits of our audience Platform Description Web App A digital distribution platform and brand agnostic source of online reading materials with lifestyle hub integration Online Community that brings music creators Coming Soon and fans together VOD and Live Streaming website of all ABS- CBN Shows ; limited to Philippines only TFC.tv is the official online source of your most loved ABS-CBN shows A communal, beyond theatrical platform Coming engagement to all Filipino moviegoers, fans, Coming Soon Soon cineastes, and creators, accessible worldwide Digital ABS-CBN’s Multi Channel Network provide venue for user generated content to flourish Digital Various digital efforts earned over 180 million revenues for the first half of 2016 not just from our own platforms but maximizing our social media presence Digital Various digital efforts earned over 180 million revenues for the first half of 2016 not just from our own platforms but maximizing our social media presence STELLAR TOP SELLERS Digital Various digital efforts earned over 180 million revenues for the first half of 2016 not just from our own platforms but maximizing our social media presence TWITTER 500,000+ AMPLIFY TOTAL ENGAGEMENTS TWITTER, ABS-CBN, AND MCDONALD’S COLLABORATED ON CREATING A MULTI- SCREEN EXPERIENCE FOR OUR VIEWERS VIA 1.5M THE MOST TALKED ABOUT COLLEGIATE IMPRESSIONS EVENT IN THE COUNTRY: THE UAAP CHEERDANCE COMPETITION 1.3M COMBINED MENTIONS* 212.5% increase from last year Customer Relations Management CRM is building a customer database with content preference profiles Global Our Enterprise Customer Database (ECD) 4.7% Global : contains
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