A well-established international media
Created in 1992
As an initiative from EBU*
Based in Lyon, France
New worldwide headquarters
* European Broadcasting Union
2 A trusted brand
Independent
Global
Unbiased
No infotainment
No Political Agenda
Source: ad hoc research July 2012 - Please tell us what Euronews brings to you or means to you compared to other international news channels that you watch. 959 comments – “euronews”, “News” and “information” were removed as they were obviously the most mentioned.
3 We believe the difference is our diversity
A BALANCED AND ACCURATE VIEW OF THE NEWS
• 25 shareholders
• 600 journalists from more than 30 nationalities
• Only multilingual news platform: 13 languages
• Independence - Integrity - Accuracy Euronews NEXT: All views
"Euronews NEXT is our way of evolving and adapting to the demands of our society and social media. Our mission is to empower people and their views so they can make up their own mind from a sound, reliable and trustworthy news media source. This mission is also a cause: to provide the diversity of perspectives, based on our strong multiculturalism that is at the heart of our DNA. Because all views matter, Euronews is "All Views". Michael Peters, CEO
All views presented, allowing viewers and users to make their own informed opinion. Expertise from talented design and creative agencies
New communication campaign
A new visual identity on air New responsive design website
6 A new visual identity on air
May 2016
7 A new responsive design website
July 2016
8 Editorial line & Programmes
9 NEWS & BREAKING NEWS 24/7 The latest international news updated round the clock.
World’s Famous NO COMMENT The most striking pictures from around the world, unedited, with original sound.
News, Breaking News, Live and Analysis
Non Linear News ANALYSIS An in depth analysis of the day’s main event with duplexes, interviews and local expertise in our news + programme.
10 More than a breaking news channel
NEWS / BIZ SPORTS SCIENCE, CULTURE & LIFESTYLE
News, Finance Football, motorsport, Arts, Technology, Travel & Tourism incl. Business, European winter sports… Science and Education weather reports affairs, no comment
World – Europe - Airport
11 THE GLOBAL CONVERSATION International decision-makers engage with euronews’ journalists in a frank and constructive exchange of ideas on global affairs.
NEWS INSIGHT The latest international news An in depth coverage and updated round the clock. analysis of the day’s main events with duplexes, interviews & local expertise
NEWS & CURRENT AFFAIRS
AID ZONE Aid Zone looks at the plight of refugees and migrants, and the people and organisations trying to help them.
NO COMMENT INTERVIEW The most striking pictures from Face-to-face interviews with around the world, unedited, leading figures in the news. with original sound.
12 BUSINESS LINE This week’s top stories with wider analysis and a dedicated segment focusing on the digital evolutions.
BUSINESS BUSINESS PLANET The latest business and Turning the spotlight on financial news. European Small & Medium Enterprises
BUSINESS & FINANCE
FOCUS An event or current affairs issue under the spotlight for in-depth analysis.
MARKETS TARGET Stock exchanges, currency Target’s aim is unswerving and rates and commodity prices. direct: get to the heart of what matters in business.
13 SPORT SPECIAL EVENTS THE CORNER Summaries, highlights and results Short programmes : Africa eco The latest results of the European of major sporting events. race, route du Rhum football leagues.
SPORTS
ROLEX MINUTE A daily focus on Equestrian, Golf, Motor Sport, Tennis and Yachting
GRAVITY SPEED Spotlight on all ski competitions, Highlights of motorsports events historical ski moments and around the world. striking images.
14 METEO WORLD METEO EUROPE An overall look at the forecasts Concise and constantly updated across the continents. European weather forecasts.
WEATHER
METEO AIRPORT METEO ON .COM For viewers on the move, Extensive 10-day weather weather forecasts of the major forecasts detailed to the City. international airports.
15 STATE OF THE UNION INSIDERS Weekly review of the main Insiders brings in depth events, enriched by online investigations, and exclusive users reactions. reports from the field.
EUROPEAN AFFAIRS
FOCUS THE BRIEF FROM BRUSSELS An event or current affairs issue All the latest news, interviews and under the spotlight for in-depth analysis concerning the EU from analysis. the euronews team in Brussels.
16 LEARNING WORLD See and hear a vast range of stories covering the many facets of education.
SCI-TECH SPACE The latest innovations in All space related activities: technology and science science, manned flights, including an extensive coverage launches. of international trade shows.
SCIENCE, TECHNOLOGY, EDUCATION & MEDICINE
FUTURIS SMARTCARE Bringing European’s leading Sustainable healthcare is at the research advancements to the heart of Smart Care. The public. challenge is not only living longer, but also living smarter.
17 CINEMA The latest news about the international film industry.
CULT CINEMA BOX A daily look at arts, entertainment A look at alternative productions and the world around us. to the Hollywood blockbusters.
CULTURE & LIFESTYLE
LIFE Travelling around a different country offering a new perspective of its culture, heritage or business.
POSTCARDS MUSICA Hidden or forgotten attractions Classical music: concerts, of a nation, a fresh look at artists and festivals in Europe. famous landmarks, fascinating insights and practical tips.
18 CITY TOUR A visual tour of the main cities in the world
POSTCARDS URBAN VISIONS Hidden or forgotten attractions Travels the globe, from New of a nation, a fresh look at York to Rio de Janeiro, to famous landmarks, fascinating examine how our cities are insights and practical tips. dealing with the big energy challenges of the 21st century
TRAVEL, TOURISM & DISCOVERY
LIFE Travelling around a different country offering a new perspective of its culture, heritage or business.
FOCUS METROPOLITANS An event or current affairs Metropolitans zooms in on a issue under the spotlight for given city, taking a look at in-depth analysis. tourism, the economy, energy issues and much more.
19 Partner of major global events
From business to cinema and cultural events
20 Coverage euronews multi platform content wherever you are
22 Anticipating current and future demand for news consumption
MULTI-SCREEN SERVICES
• TV • Desktop • Mobile / tablets – 3 apps • Wearable tech Smartwatch – Google Glass • Out-of-Home
PARTNERED PLATFORMS
• Live & VoD services • News curation Flipboard – Google Play Newsstand • Radio aggregators • Social Media
EURONEWS SERVICES EVOLVING ON ALL PLATFORMS Euronews TV in 434 million households worldwide 277 million homes in full time: +23.1 Million Y.o.Y
#1 COVERAGE OF EMEA (IN MILLION HOMES)
euronews 249 EUROPE 214m | 179m France 24 242 N. AMERICA TV5 Monde 222 78m | 3.4m CNN Int 188 ASIA / PACIFIC BBC World N. 151 MEA 27m | 23m CNBC 150 84m | 70m
Eurosport 137 S. AMERICA Nat Geo 116 32m | 1.5m Sky News 102 Eurosport 2 75
Total | Full time Sources: InTV reports Q1 ’16 / Q3 ’16 for Euronews Euronews Q3 2016 by region and year on year evolution
WORLD COVERAGE VIA CABLE, SATELLITE, IPTV AND TERRESTRIAL. 277 Million Households in Full Time Worldwide
+23.1 Million YoY
euronews #1 in EMEA EMEA - (in million) EURONEWS 249 EUROPE 214m | 179m N. AMERICA FRANCE 24 242 78m | 3.4m CNN 188 ASIA / PACIFIC 27m | 23m MEA TV5 MONDE 187 84m | 70m BBC W.N. 149 EUROSPORT S. AMERICA 137 32m | 1.5m CNBC 132 NAT GEO 116 Total | Full time SKY NEWS 102 Euronews Q3 2016 by region and year on year evolution
Source: inTV distribution report Q1 2015 and euronews Q3 2016 - euronews evolution versus Q3 2015 25 Unique: national TV coverage via terrestrial windows + 223 million extra households France: 27.6m homes Russia: 36.5m homes
Portugal: 4.1m homes Romania: 7.7m homes
Congo DRC: Brazil: 2m homes 17m homes
41 COUNTRIES AND 51 NATIONAL CHANNELS WORLDWIDE Euronews covers 213 Million Households in Europe
Western Europe Central & Eastern Europe ‘000 ‘000 households full time partial time total full time partial time total households Albania 471 471 Austria 3,032 3,032 Armenia 17 17 Belgium 4,683 4,683 Belarus 2,165 2,165 Denmark 311 311 Bosnia-Herzegovina 633 633 Finland 361 361 Macedonia 850 850 France / Monaco 24,870 27,573 27,573 Serbia & Monten. & 580 580 Germany 32,701 482 33,183 Kosovo Greece 1,660 1,660 Bulgaria 1,331 1,331 Iceland Croatia 329 559 888 Ireland 1,063 1,607 1,607 Czech Republic 195 195 Italy 7,820 7,820 Estonia 1,258 1,258 Luxembourg 172 172 Georgia 601 583 1,184 Netherlands 7,712 7,712 Moldova 554 414 968 Norway 639 639 Hungary 80 80 Portugal 4,152 4,095 4,152 Latvia 48 48 Spain 6,318 500 6,818 Lithuania 8,567 8,567 Sweden 617 617 Poland 3,982 3,982 Switzerland 3,820 3,423 3,820 Romania 20,642 36,500 36,500 UK 16,254 16,254 Russia 921 921 total 116,185 37,680 120,414 Slovak Republic 790 790 Other Europe Slovenia 156 272 428 full time partial time total Ukraine 3,766 15,000 15,000 Cyprus 200 200 total 47,936 53,328 76,856 Malta 122 200 200 Turkey 10,171 10,171 Other Europe 4,028 2,040 6,068 total 178,642 93,248 213,909 TOTAL EUROPE 178,642 93,248 213,909
Source: Q3 2016 distribution report 27 Covering 434 Million Households Worldwide
Americas / Asia / Pacific partial time Middle East ‘000 households full time total Argentina 1,015 1,015 ‘000 households full time partial time total Bolivia 20 20 Iran 6,600 6,600 Brazil 3 17,000 17,000 Israel 1,056 1,056 Chile 10 10 Lebanon 907 907 Colombia 151 12,000 12,000 Saudi Arabia 5,452 5,452 Costa Rica 25 25 Syria 2,300 2,300 Honduras United Arab 1,000 1,000 1,418 1,418 Emirates Mexico 178 1,000 1,000 Other Middle East 11,295 11,295 Nicaragua 51 51 total 29,028 29,028 Peru 63 63 Africa Uruguay 1 1 ‘000 households full time partial time total Venezuela 18 18 Algeria 7,044 7,044 Canada 921 921 Egypt 14,946 14,946 USA 2,154 73,741 75,895 Morocco 6,547 6,547 Caribbean 297 420 717 Tunisia 2,500 2,500 total 4,926 105,161 109,755 Other North Africa 3,365 3,365 Cambodia 167 167 total 34,402 34,402 Hong Kong 63 63 Southern Africa 825 2,123 2,948 India 2,011 2,011 East Africa 140 140 Indonesia 3,290 80 3,290 West Africa 7,840 7,840 Japan 3,000 3,000 Central Africa 2,000 5,500 5,500 Korea South 6,659 6,659 Other Africa 3,517 3,517 Malaysia 902 902 total 6,482 15,463 19,945 Mongolia 16 1,800 1,816 Philippines 205 205 Taiwan 1,520 800 2,320 TOTAL EUROPE 178,924 93,248 213,909 Thailand 4,921 4,921 EMEA 248,554 108,711 297,284 Australia 227 227 WORLD 276,537 217,567 433,711 New Caledonia 5 5 New Zealand 1,015 1,015 Papua New Guinea 11 11 total 23,507 3,695 26,672
Source: Q3 2016 distribution report 28 EUROPE: 53% of TV Homes Covered Full Time
219 million COVERAG 324 million TV households euronews coverage in Full & Partial E Time (Q3 2016) #1 inTV channel average increase +11% YoY since 2000 Full time coverage In million households In million households EURONEWS 173 +1% increase 173 157 115 TV5 MONDE 143 in coverage 71 136 47 CNBC 111 114 YoY
NAT GEO 108
2004 2001 2002 2003 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
91 inTV Q1 2015 – euronews Q3 2016 2000 Q3 '16
Germany Spain Latvia 05.2015 03.2015 01.2015 LATEST Launch on Telecolumbus euronews VoD on euronews at University of Latvia, cable: +900,000 subs. Indagando TV (Partial time) campus of 14,000 students +530,000 subs.
29 MENA: 70% of TV Homes Covered Full Time
59.4 million COVERAG 84.5 million TV households in euronews coverage in Full Time E MENA region (Q3 2016)
#1 inTV channel Average increase +19% YoY In million households In million households EURONEWS 59,4 +1% increase 59 TV5 MONDE 33,0 in coverage 33 BBC WN 26,7 16 CNBC 20,8 YoY
NAT GEO 2,1
2008 2006 2007 2009 2010 2011 2012 2013 2014 2015 EUROSPORT 1,5 2005
inTV Q1 2015 – euronews Q3 2016 Q3 '16
Iran Lebanon UAE 02.2015 04.2014 03.2013 LATEST Euronews launch on Yahsat euronews launch on MTC euronews launched on Etisalat: free to air: +6.6M homes Touch offer on mobile +450,000 new households covered
30 24% of TV Homes in Sub Saharan Africa receive euronews
COVERAG 81.4 million 19.9 million 6.5 million E TV households euronews coverage euronews full time
#1 inTV channel Operators CABLE: EURONEWS 19,9 Zuku Cable (Kenya) / SATELLITE: MultiTV, FRANCE 24 14,2 Multichoice Africa, Deukom, Camerican, #1 coverage Multimesh B.C., Canal Réunion, Zon (Angola), TV5 MONDE 11,4 Zuku (Kenya, Tanzania & Uganda) in SSA euronews in part time in: BBC WN 7,9 Congo DRC, Ghana, Cameroon, Senegal, Zambia, Benin, Burkina Faso, Senegal, NAT GEO 5,8 Households in Millions Mozambique, Togo, Madagascar, Niger, inTV Q1 2015 – euronews Q3 2016 Mauritius, Seychelles.
Equat, Mozambique Senegal Guinea 02.2015 02.2015 LATEST euronews03.2015 launch on UBM- euronews in Portuguese euronews in French 3hr/day on EG platform in Spanish on GoTV+ DTT service Ouest TV (24 countries covered)
31 37% of TV Homes in the Americas receive euronews
COVERAG 295 million 110 million 4.9 million E TV households euronews coverage euronews full time
Major Operators Covered National Coverage via Nat. Coverage nearly doubled in 5 years • CABLE: Cablevision (US/mex) – Rogers, Videotron & Channels Cogeco (Canada), Cablevision & Supercanal • MHZ, RTN, HITN-TV and OANN (One America 110 (Argentina), GTD Manquehue (Chile), Cable News Network) (USA) Bahamas, Supercable (Colombia), STV (Brazil), 57 Claro (Peru/Columbia/Nicaragua), Punta Cable & • Señal Institucional (Colombia) Cable + (Uruguay) 2 • Canal 44 (Mexico)
• SATELLITE: DISH Network/EchoStar and CanalSat
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
• Futura (brazil) 2005 Q3'16 • IPTV: Telus & Ethnic Channel BELLTV Fiber (Canada) Households in Millions – euronews Q3 2016
Caribbean Colombia Latin America 01.2016 06.2015 05.2016 LATEST Deal with Digicel Play in euronews in full time on Claro euronews expands in Argentina, Jamaica and Trinidid & cable in English and Spanish Brazil and Mexico with TV Alphaville, Tobago TV A Cabo, Cablecom, Telecable and Gigared
32 APAC: +95% increase in coverage 2015 to 2016
26.7 million COVERAG 1.1 Billion TV households in euronews coverage in Full & Partial E APAC region Time (Feb 2016) Major Operators Covered National Coverage via Average +49% increase YoY past 10 years
• CABLE: TransACT ( Australia), CTH (Thailand), Hitron (Papua Nat. Channels & Mobile Households in Millions New Guinea), CYCCATV (Taiwan), ABN (Malaysia), Home 27 Cable, Neo News Network, Satellite Channel LTD, Star • TERRESTRIAL WINDOW 17 14 Broadband & TCCL (India), Duta Digital (Indonesia) Face TV (New Zealand) 10 • SATELLITE: Indovision, Okevision and Top TV (Indonesia), 8 MNB (Mongolia). 1 • IPTV: PCCW (Hong Kong), TM NET (Malaysia), MOD • MOBILE (Taiwan), Fetch TV & Veetel (Australia), KT Corp. (Korea), CTH and Devtab
TelKomvision (Indonesia), Supreme Telecom (Cambodia), (Thailand)
2011 2005 2006 2007 2008 2009 2010 2012 2013 2014 2015 Q3'16 Hikari (Japan) Q1'16
Japan India Taiwan 01.2016 06.2015 08.2015 LATEST Euronews on Hikari IPTV: euronews on 5 new cable 3 new contracts: +200,000 subs. +3M homes operators: +1.25M homes Now 2.3 M homes covered
33 Global Travel Distribution
AIRLINES CRUISE LINES 25 airlines, 700 aircraft 170 ships, 61,000+ cabins
: euronews broadcast live
34 Global Travel Distribution
HOTELS PUBLIC SCREENING 1.3M hotel rooms covered live worldwide 22,660 screens worldwide
30+ airports and airline lounges, 140+ private jet airports, 100+ metro stations in Spain, 80 train platforms in Poland, 11,000 restaurants & cafes in Greece, etc
Status: June 2016
35 Performance Success you can measure
TV CHANNEL WEBSITES unique 5.7 M browsers
page daily 16.0 M views 38.7 M reach
unique Monthly APPS browsers 270.4 M reach 3.2 M page 26.1 M views Europe – GWI Q4 2016 Comscore DAX Jan ‘17
YOUTUBE unique SMART-TV unique 5.0 M users 334 K browsers page views 37.5 M 3.9 M views Comscore MMX Dec 16 – YT CMS Jan 17 Comscore DAX Jan 17
RADIO SOCIAL 3.8 M listeners 7.4 M fans
Infomaniak Jan 17 Social networks CMS Jan 17 GWI methodology in short
Source: GlobalWebIndex 2016 – online population aged 16-64 in 34 countries worldwide - monthly reach TV + Digital 38 How do we measure such a diverse audience? Ipsos Affluent Survey 2016: methodology
• Survey conducted by Synovate, now part of Ipsos • Ipsos Affluent Survey (formally EMS) created in 1995 and conducted in 21 countries • Methodology: mixed mode telephone / postal and online. • Universe: Main Income Earners in the top 20% of households by income • Universe size: 52.2 million • Age groups: 21 – 74 years old. • Sample size: 27,751 • Fieldwork: full year 2015 (continuous fieldwork) • Ipsos Affluent is representative of the population of the country (except Russia & Turkey, survey conducted in main cities only).
Source: Ipsos Affluent Europe 2016 Eureka model list of people meters under subscription
euronews 24/7 feed (12 countries) euronews audience on national TV (15 windows)
Country Sources Eurodata TV Worldwide &: Country Channels Sources Eurodata TV Worldwide &: Austria AGTT / GfK Teletest TV MR AM / Armenia ArmNews Belgium CIM / GfK Audimetrie AGB Nielsen Media Research Belarus GEVS Cyprus RIK 2 Nielsen TAM Moldova TV MR / AGB Nielsen Media Research France France 3 Médiamétrie - Médiamat Norway TNS Gallup Poland Nielsen TAM Ireland RTE 1 / 2 Nielsen TAM Romania ARMA / GfK Romania Italy Rai 1 Auditel / Nielsen TAM Russia* TNS Russia Portugal RTP2 / RTP N CAEM Serbia Nielsen TAM Slovenia Nielsen TAM RTS Un Switzerland (Fr) Spain Kantar media France 3 Publica Data AG / Switzerland Publica Data AG / Mediapulse TV-Panel RSI LA 2 Mediapulse TV-Panel Portugal CAEM Switzerland (It) Rai 1 Turkey TRT HABER Kantar Media Turkey / TIAK Ukraine First National TAM Panel GfK Ukraine
*In Russia, cable / satellite (euronews in 24/7) and terrestrial windows (euronews on Kultura TV) audiences are combined. Euronews brand: a global impact on all continents
287.9 M per month EUROPE worldwide N O R T H 50 M AMERICA 32.3 M
ASIA MIDDLE EAST PACIFIC AFRICA 180.5 M 5.1 M L A T I N AMERICA 20 M
Source: GlobalWebIndex Q4 2016 – online population aged 16-64 in 34 countries worldwide - monthly reach TV + Digital
41 Euronews brand: a global impact on all continents
EUROPE ASIA
Russia 15.4 M China 87.8 M
Turkey 6 M India 41.1 M
Germany 5 M Indonesia 5.8 M ME & AFRICA AMERICAS Italy 4.3 M Vietnam 4.5 M S. Africa 1.9 M USA 28.4 M UK 4.3 M Thailand 3.4 M Saudi Arabia 1.9 M Brazil 14 M France 3.9 M Philippines 3.1 M UAE 1.3 M Mexico 5.2 M Spain 3.2 M S. Korea 2.4 M Argentina 1.65 M Poland 3.1 M Malaysia 2.1 M Canada 1.6 M Portugal 1.3 M Japan 1.7 M Belgium 842 K Australia 1.1 M Netherlands 813 K Taiwan 807 K Sweden 414K Hong Kong 431 K Ireland 345 K Singapore 305 K
Source: GlobalWebIndex Q3 2016 – online population aged 16-64 in 34 countries worldwide – monthly reach TV + Digital
42 Number 1 inTV channel in Europe
#1 TO REACH EUROPEAN ADULTS
euronews 3,5 CNN 1,4 BBC World News 1,2 CNBC 0,3
Source: Eureka S1 2016 – Adults daily reach in million
#2 TO REACH THE ELITE CNN 1 605 euronews 1 448 BBC WN 1 415 CNBC 576 Bloomberg TV 523 France 24 389 Aljazeera 358 RT Russia Today 328 DW-TV 113 Source: Ipsos Affluent Europe 2016 daily reach in 000 Reaching premium audiences
URBAN, MALE, LATE FORTIES HIGH SPENDING POWER FREQUENT TRAVELLERS A TASTE FOR LUXURY
OPINION LEADERS & DECISION MAKERS
euronews index
Influential 12% 141 Opinion Leader euronews index Business 23% 130 Decision Maker Male 65% 108 Involved In Capital 21-34 19% 99 Expenditure 26% 126 35-44 26% 96 Of €30K+ 3+ Air Trips 49% 120 45-54 26% 98 Bought 65% 110 55-74 29% 107 Luxury goods
Source: IPSOS EMS Europe/Middle East/Africa 2016 – Index base 100 the average EMS universe – monthly reach of euronews TV + digital (sites & apps) Euronews Brand Reaches Premium Audiences Across the Globe
Global Monthly Brand Reach
MILLENNIALS INTERNATIONALISTS BUSINESS LEADERS PREMIUM AFFLUENTS • 62% Male • 215M agree ‘I’m interested in • 85M Decision Makers • 194M Prefer Premium products# other cultures & countries’’ (incl. Senior DMs) • 32 average age • 188M agree ‘I am proactive about • 105M Freq. Int’l Travellers* • 51M Manage Company investing money’ • 260M own a Smartphone Budgets • 64M Reg. Int’l Business Travellers1 • 165M agree ‘I would consider • 213M agree ‘I always like to • 40M Company Strategists try new products’ • 58M Reg. Int’l Leisure Travellers1 myself to be much more affluent • 23M C-Suites** than the average.’ • 197M are Tech Savvy † • 47M Plan to buy a holiday Top 25% Income Earners abroad in next 6 months • 9M Directors • 84M
*Vacation or Business Trip Abroad Once every 2 or 3 months or At least once a month / **Company Owners/CEO/Chairman/President † Any Agree ‘Having the latest technological products is very important to me’ / # Any Agree ‘I tend to buy the premium version of a product’
Source: GWI Q4’15 – Q3’16 / 1only since Q1’16 45 euronews brand reach = watched on TV online or offline, or visited the euronews website on any device Euronews #1 Daily Int’l News Channel to Reach Top Level Management
Daily TV Reach in 000’s
TOP LEVEL MANAGEMENT
euronews 100
CNN 97
BBC World News 76
Bloomberg TV 40
CNBC 29
France 24 26
Aljazeera English 19
RT Channel 10
DW-TV 10
Base: Top Level Management (Chairman, CEO, President or MD); Universe: 2,773,000; Source: Ipsos Affluent Survey Europe 2016 46 Euronews Consumers are Influential Business Leaders & Decision Makers
Every month euronews TV reaches…
2.7M 1.3M 1M Business Decision Influential C-Suites Makers Opinion Leaders [Index 152] [Index 131] [Index 143]
Euronews viewers are more likely to be involved in Int’l Business Decision Making & Investment…
147 143 141 140 134 133 122
Index = 100
Taken exec Raised capital / Keynote speaker at Meetings abroad Worked on int'l Set up new Formulated a decisions for invested for conference/seminar with foreign execs business strategies company strategic business operations abroad company plan
Business Activities in the last 12 months [Index vs. Avg. Affluent European]
Base: euronews Monthly Cross-Platform Reach (TV or Digital) ; Universe: 12,001,000; Source: Ipsos Affluent Europe 2016 47 BBCWN in the UK Extremely limited distribution
• BBC World News is not available on paid-TV in the UK. In the UK, its equivalent is BBC News, a national news channel free from advertising (financed by the licence fee). Because of the way the BBC is financed they are not allowed to broadcast advertising in the UK. Therefore BBC WN is not available on any domestic satellite or cable platforms. (eg Sky, Virgin, Freeview, Freesat, BT TV etc.)
• BBC World News is only accessible through free to air European satellite providers (Astra and Hotbird primarily) but this means any potential viewers will need to have specialist (not a Sky dish) satellite equipment specifically set up to receive European signals. The most recent publicly available BBC reports suggest this is as little as 1m UK households (around 3.5% of all UK TV households). It also worth noting this number has fallen from 1.3m in 2010.
• BBC.com automatically re-directs to BBC.co.uk and therefore all advertising that appears on BBC.com is geo-blocked for UK users
• By contrast euronews is in 16.3m UK households.
48 TOURISM Why Choose euronews for Travel Advertising?
THE PERFECT EDITORIAL FIT EURONEWS = TRAVELLERS
6+ Travel Programmes… Europe: #1 Destination and #1 Region of Origin you can be part of euronews world coverage or associated with euronews leader in Europe
EURONEWS = LARGE UPSCALE AUDIENCE TRIED AND TRUSTED OF FREQUENT TRAVELLERS Hundreds of travel brands 58.8 Million Regular Int’l Holiday Makers advertise on euronews 54.2 Million Regular Int’l Business Travelers Airlines Total 12.1 Million Flights last year Tourism boards On average, 23 nights spent in hotels a year Hotels Triple your reach by adding Digital to TV …
50 Euronews Consumers are Int’l Travellers with a Thirst for Exploring Countries & Cultures
6.5M 5.6M 2.3M Int’l Travellers Int’l Leisure Travellers Int’l Business Travellers
31.9M 23.3M Total Holidays in Own Total Holidays Abroad Country in last 12 months in last 12 months
75% agree I enjoy going to 71% agree I value new travel destinations exploration & discovery
68% agree I like discovering off 62% agree I am very interested in the beaten track places on holiday learning about foreign cultures
Source: Ipsos Affluent Survey Europe 2016 (Euronews Monthly TV Audience Universe: 10,002,000) 51 Euronews Brand Globally Reaches Millions of Regular Travellers
Monthly Reach in Millions & % of euronews’ monthly brand audience reach
136.1M Interested 58.8M Regularly 54.2M Regularly in Travel & exploring vacation abroad* travel abroad for new places (50%) (20%) business** (19%)
*once every 6 months/once every 2-3 months/once a month, **once every 2-3 months / once a month Base: euronews brand watched on TV online or offline, or visited the euronews website on any device; Source: GWI Q2’15 – Q1’16 52 Euronews Brand Users are Culturally Diverse Global Citizens
Monthly Reach in Millions & % of euronews’ monthly brand audience reach
200.9M (74%) agree I like to be surrounded by 206M (75%) agree different people, cultures, ideas I like to explore the & lifestyles world around me
204M (75%) agree I am interested in other 192.5M (70%) agree cultures & countries I am interested in international events
Base: euronews brand watched on TV online or offline, or visited the euronews website on any device [Any Agree} ; Source: GWI Q2’15 – Q1’16 53 They are Always Thinking of Their Next Vacation Abroad
Monthly Reach in Millions & % of euronews’ monthly brand audience reach
RECENT PURCHASES (last 6 months) • 84M Vacation in their own country (31%) • 66.6M Vacation abroad (24%)
• In the last month 81.6M bought Travel items such as plane tickets/hotel rooms (30%)
FUTURE PURCHASE INTENTIONS (next 6 months) • 40.1M a Vacation abroad (15%) • 37.9M a Vacation in their own country (14%)
Base: euronews brand watched on TV online or offline, or visited the euronews website on any device Source: GWI Q2’15 – Q1’16 54 euronews’ audience are Frequent International Flyers Euronews consumers took a total 12.1 Million flights last year
Frequent Int’l Flyers Int’l Leisure Travellers Int’l Business Travellers No. air trips last year for business or No. leisure air trips last year No. business air trips last year leisure
Daily euronews Index Daily euronews Index Daily euronews Index Reach % Reach % Reach % 1+ 1.3M 68% 110 1+ 1.1M 58% 104 1+ 526K 28% 158 3+ 766K 40% 133 3+ 573K 30% 128 3+ 339K 18% 191 6+ 406K 21% 170 6+ 234K 12% 169 6+ 175K 9% 210
Index base 100 = average Affluent Europe population
Base: euronews Daily Cross-Platform Reach (TV or Digital) Source: Ipsos Affluent Europe 2016 55 Euronews #2 for reaching Travellers in Continental Europe Daily TV Reach (000s)
International Travellers (1+) Freq. International Travellers (3+)
CNN 943 CNN 582
euronews 849 euronews 472
BBC World News 717 BBC World News 439
CNBC 335 CNBC 222
Bloomberg TV 317 Bloomberg TV 207
France 24 257 France 24 159
Aljazeera English 198 Russia Today 124
Russia Today 188 Aljazeera English 122
DW-TV 73 DW-TV 47
Continental Europe = 19 markets, excl. UK & Ireland Base: Continental Europe Int’l Travellers (1+) / Frequent Int’l Travellers (3+); Universe: 26,539,000 / 12,674,000; Source: Ipsos Affluent Europe 2016 56 euronews’ audience are Frequent Hotel Guests On average, euronews consumers spent 23 nights in hotels each over the last 12 months
Total Hotel Stays Leisure Guests Business Guests No. hotel nights last year for business or No. hotel nights last year for leisure No. hotel nights last year for business leisure (abroad or in own country) (abroad or in own country)
Daily euronews Index Daily euronews Index Daily euronews Index Reach % Reach % Reach % 11+ 1.2M 64% 111 11+ 792K 42% 109 11+ 291K 15% 144 21+ 816K 43% 124 21+ 291K 15% 119 21+ 125K 7% 157 31+ 472K 25% 135
Index base 100 = average Affluent Europe population
Base: euronews Daily Cross-Platform Reach (TV or Digital) Source: Ipsos Affluent Europe 2016 57 euronews’ consumers are Affluent Upmarket Travellers They travel often, enjoy upmarket hotels and have a higher propensity to fly 1st or Business Class
Luxury Travels in the past 12 months
euronews Index
Holiday Over €2,000 31% 123 Upmarket 4/5* hotel or resort 44% 106
3+ holidays 64% 108 4+ holidays 48% 116
3+ holidays abroad 37% 119 4+ holidays abroad 27% 132
1st Class Int’l Air Travel 15% 215 Business/Club Class 24% 173 1st or Business/Club class 26% 170
Index base 100 = average Affluent Europe population
Base: euronews Daily Cross-Platform Reach (TV or Digital) Source: Ipsos Affluent Europe 2016 58 Digital
2 Booming number of consumers across euronews digital services
Latest performances Trend
Source: Comscore DAX – Jan ‘17 Source: Comscore DAX – monthly Unique browsers - *2016 so far
60 Around-the-clock coverage in 13 languages
• Live stream, VoD, radio, 10-year archives and 10- day global weather
• Digital-exclusive articles and video footage
• 35,000 videos and 460,000 articles available anytime
• Navigation organised by Vertical and theme Business, World News, Culture, SciTech, Travel and Luxury
• TV Programmes can be found via feature boxes or listings
Arabic English French German Greek Hungarian Italian Persian Portuguese Russian Spanish Turkish Ukrainian
unique page 5.7 M browsers 16.0 M views
Comscore DAX Jan ’17 (Websites)
61 3 Apps built with our consumers’ habits in mind
unique page 3.2 M browsers 26.1 M views
Comscore DAX Jan ’17 (Apps)
62 Samsung LG euronews catch-up TV at home Sony Panasonic Philips Toshiba Thomson Bang & Olufsen Google TV Grundig Haier Hisense Humax Ikea Loewe Roku Sharp • Euronews : the world’s most prevalent media on Smart TV, available on all major TV brands TCL TechniSat • A wide range of videos accessible via an easy-to-use web interface In up to 8 languages Vestel English, French, German, Italian, Portuguese, Russian, Spanish, Turkish
• Latest news bulletins, culture & flagship programme "No Comment”
unique page 334 K browsers 3.9 M views
Comscore DAX Jan ‘17
63 Expand reach to an extra 5 million euronews’ YouTubers
• euronews certified as a YouTube Specialist (MCN)
• 20 channels, Live and Vod services
• Less than 1% duplication with site: a new audience
• We can run display campaigns, create customs playlists of content and complete channels on demand which includes management and optimisation.
unique views 5.0 M users 37.5 M
Comscore MMX Dec ‘16– YT CMS Jan ‘17
64 euronews Digital and DAB radio
• On euronews.com, app and vast range of partners’ services
• In close to 200 countries worldwide
• 6 languages
• ~3.8 million listeners / month
Infomaniak Jan ‘17
65 euronews engaging with millions of fans & followers
3.3 M 2.6 M 518 K 508 K
• euronews active on all the main social media platforms
• +1 M fans and followers in 6 months
• Services offered in up to 13 languages
• Other services including Vine, Flickr, Tumblr
Comscore Social network CMS Jan ‘17
66 13 languages: a key asset to reach the world
ComScore DAX – euronews.com – Jan ‘17
67 reaching a global audience
ComScore DAX – euronews.com – Jan ‘17
68 Our website is consumed on all devices
43% of euronews pages are viewed on a mobile or a tablet
Type of device on which euronews services are consumed (page views)
Tablet 7%
Mobile 36% Computer 57%
Source: Comscore Digital Analytix – Dec 2016, euronews websites Increase reach by 20% adding euronews digital to TV
~1 elite in 4 consume Increase reach by a third euronews brand once a month adding euronews digital
22.5% 13m +20% over TV 13.4% 36 3.9% countries In EMEA 10.9m
Euronews brand (TV + Digital) reach in EMEA / Daily – weekly and monthly Monthly reach
Source: IPSOS EMS Europe, Middle East and Africa 2016
70 We will provide a tailor-made solution to answer your communication objectives
• TV and radio spots • Display including MPU and leaderboards • Sponsorship • Rich media interactive formats • Corporate profiles • Pre rolls • Vignettes • YouTube packages • Ad funded programmes • Mobile & tablets interstitials • Smart TV banners
INNOVATIVE FORMATS CROSS-PLATFORMS
71 trusted by trusted brands major
72 Trusted by Major Tourism Brands Tourism Major by Trusted
73 euronews benefits in short
• Independence and integrity
• Complete and concise reporting on world events
• Understood by the majority, on all platforms
• Multi-screen offer fitting upmarket needs : on-air - online – mobile - tablet
• World coverage anytime, any device
• #1 news channel in Europe.
• TV added value: national penetration in key markets
• Trusted by major brands
74 A world media group
DIGITAL LAUNCH: 01/01/16 TV LAUNCH: 20/04/16
A media for Africans, by Africans, but relying on the same know-how and editorial independence 2