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5-18 October C NTENT 2020 www.contentasia.tv www.contentasiasummit.com

ABS-CBN share

price soars on ISSUE THREE / OCT 2020 comeback talk New deals with Zoe C NTENT

Broadcasting, GSat Plus: Soundbites & more from Tried & True: Next steps & new Formats Outlook: the ContentAsia Summit; boost content reach ventures for ’s True Thailand in-depth Japan ramps up

Philippines’ ABS-CBN continues to recon- struct its business after the collapse of efforts to renew its broadcast franchise, adding an undisclosed slate of movies and entertainment programmes to Zoe Network’s newly rebrand- ed A2Z Channel 11 as well as a bouquet of linear channels to direct-broadcast satellite platform GSat. ABS-CBN share price soared from Ps7.06 to Ps10.58 on Monday after week- end speculation of a comeback for the . The corporation’s chief financial and compliance officer, Aldrin Cerrado, told the Philippine Stock Exchange in a sworn statement on Monday (5 Oct) – a day before the Zoe TV deal was announced this afternoon (6 Oct) – that the compa- ny “cannot categorically give a reason for the movement”. ABS-CBN’s -TV broadcast network was forced off air in May this year after a failed franchise renewal application.

The rest of the story is on page 2

1. Cover layout.indd 1 05/10/2020 15:08 ContentAsia @ MIPCOM 2020 PLUS... Special edition out now! • CJ ENM HK strikes GoPlay movie deal • Who’s who in Korea • The Boys sweeps Thai demand • New My Little Pony heads for Asia Pac • HK preps for 1 Dec digital switch • hits 100K 4K Ultrabox installs • Blue Ant, NBCUni renew www.contentasia.tv contentasia

5-18 october 2020 page 1. C NTENTASIA 5-18 October 2020 Page 2.

ABS-CBN reconstruction continues New blocktime, carriage deals with Zoe, GSat boost Kapamilya footprint

...continued from page 1 and educational programming with a Lord above,” he said. The company’s direct-broadcast satel- strong Christian angle, is available in The Zoe agreement follows the 5 Oct lite platform, Direct, was taken down analogue in and nearby debut of ABS-CBN channels Jeepney in June. provinces. TV, Cinemo and lifestyle channel Metro The programme supply deal between In a move that sparked the weekend Channel on direct-to-home satellite ABS-CBN and Zoe’s A2Z kicks in this Sat- headlines, ABS-CBN’s cable platform, platform GSat. urday (10 Oct). , has also added Zoe TV to The carriage deal gives shows such Financial details of the deal have not its linear line up in a carriage deal that as Good Vibes with Edu with actor been disclosed. starts this week. and travel show Pia’s Zoe said today (Tues, 6 Oct) that Zoe Broadcasting Network’s chairman Postcards with Miss Universe 2015, Pia “some of the best-loved ABS-CBN and president, Sherwin Tugna, said on Wurtzback their footprint back. GSat is shows” would air on the channel in Tuesday that A2Z’s line up had been the country’s second largest satellite a blocktime arrangement with ABS- assembled “with the goal of fulfilling the platform after TV. CBN, along with programmes from the spiritual, information and entertainment The two new deals follow months of Christian Broadcasting Network (CBN needs of Filipinos during this pandemic frantic digital activity and massive cost Asia), the , its own and beyond”. cutting as the network figures out its Light TV 33, and other providers. “Zoe Channel 11 TV gets a new name, post-franchise future, as well as the res- ABS-CBN has not confirmed which of a new look, and a new journey serving ignation of Gabby Lopez as chairman its shows will populate its block on the God and the Filipino people. We strive emeritus and director towards the end A2Z free-TV channel. to provide Filipinos with the best type of September. Zoe, which also offers public service of programming and bring glory to the

@all3media_int all3mediainternational.com C NTENTASIA 5-18 October 2020 Page 3. Page 3.

My Little Pony heads for Asia Pac SEA, SG, Aus, NZ pick up first rights to new series

Platforms in , , Australia and New Zealand have picked up rights to the latest My Little Pony series – My Little Pony: Pony Life – in a bundle of deals announced by Hasbro’s eOne in the run up to Mipcom next week. The 40-ep- isode series will air on Turner Australia, Turner SE Asia, Channel 9 GO! in Australia, TVNZ New Zealand and Singapore. My Little Pony: Pony Life premieres this fall, with a broader roll out between the end of the year and spring 2021.

HK preps for 1 Dec analogue shut-down 68K homes may be left behind in digital switch

About 68,000 homes in could be left without TV signals when ana- logue signals are switched off at midnight on 30 Nov; the new era is ushered in on 1 December. Commerce and Economic Development Bureau stats show that almost 95% of homes had switched by July. “These figures show that most Hong Kong residents are ready for full digital TV broadcast,” the bureau says. Households in need are being encouraged to take advantage of the Commu- nity Care Fund Assistance Programme.

Astro hits 100K installs on 4K ultra box Average weekly time spent on-demand up 21%

Malaysia’s Astro continues to push its Ultra Box, saying this month that more than 100,000 of the 4K UHD boxes have already been installed with access to 50,000 on-demand titles. In all, the platform says subscribers streamed 77 million on- demand videos in the first half of the year, more than double compared to the same six months last year. Astro is hanging a lot of the credit on 4K UHD content, saying average weekly time spent increased by 21% year on year to 561 minutes “as customers discover more 4K UHD content” 5-18 october 2020 page 3. 5-18 october 2020 page 4. C NTENTASIA 5-18 October 2020 Page 5.

Blue Ant, NBCU CJ ENM strikes movie deal with GoPlay renew content deal Indonesian platform adds tvN movies SVOD & PPV New rights bring new Jimmy Fallon, Seth Myers shows to Asia

The Tonight Show starring Jimmy Fallon

Singapore-based regional channels Peninsula operator, Asia, has upped its content supply deal with NBC Korea’s CJ ENM regional channels Busan sequel, Peninsula, on 15 Novem- Universal, adding day-and-date rights to operator, CJ ENM HK, has launched tvN ber. The Tonight Show Starring Jimmy Fallon Movies SVOD and pay-per-view services Also available from launch are a slate and Late Night with Seth Myers to Blue with Gojek’s -year-old Indonesian of library titles, including Train to Busan, Ant Entertainment’s line up along with streaming platform GoPlay. Parasite, Ashfall, The Divine Fury, The sci-fi drama Brave New World, based on The new titles live on Tuesday, 6 Gangster, The Cop, The Devil, Innocent Aldous Huxley’s novel about a utopian Oct, as part of GoPlay’s fledgling pay- Witness, Along with the Gods: The Last 49 society that have achieved peace and per-view platform, GoPlay Rental, which Days and Battleship Island. stability. offers movies at Rp15/US$1 per title. This is the largest deal CJ ENM has New titles heading for sister linear The tvN offering kicks off with politi- struck with the Indonesian platform, channel, , are enter- cal thriller, Steel 2: Summit, about which is part of the Gojek super app. tainment show Battlebots and travel peace summit in a submarine 800 feet GoPlay’s past deals with CJ ENM include shows Walking to the Americas and below sea level. scripted format rights to drama series From Russia to Iran: Crossing the Wild Action thriller, Deliver Us From Evil goes Tunnel and the acquisition of a few Frontier. love on 1 November, followed by Train to drama titles.

Contact Leah Gordon at [email protected] C NTENT (Americas, Europe, U.K.) Masliana Masron at [email protected] mipcomdailies (Asia, Australia, Middle East) Book your banner: deadline Fri, 9 Oct. contentasia C NTENTASIA countryprofile 5-18 October 2020 Page 6.

Korea

In numbers Population...... 51.8 million Households...... 22.89 million Total pay TV subs...... 33.03 million - IPTV subscribers...... 16.05 million - Cable TV SO subs...... 13.76 million - Satellite TV subs...... 3.3 million Internet users...... 49.23 million Mobile subscribers...... 69.07 million Smartphone subscribers...... 51.37 million VOD h/h (>1 min viewing)...... 4.13 million

Source: Statistics Korea/KOSIS (population/ households, Aug 2020), Ministry of Science and ICT (mobile in Feb 2020, pay TV in June 2019), Korea Communications Commission (VOD in 2019), ITU/Internet World Stats (internet in 2019)

Free TV ​​​ EBS Korea 7, CJ ENM Educational Broadcasting System (EBS) was founded 1973 for educational DMB/mobile channels. KBS subsidiaries production and distribution, and establishments and launched in 1974 include KBS Media, which manages internet/new media. as a radio station under the Korean local/global marketing of KBS content. Educational Development Institute. TV KBS is funded by viewer licence fees. broadcasting started in 1980. EBS was Pay TV re-established as a public corporation in MBC 2000, and currently owns and operates Established in 1961, Munhwa B tv (Broad&tv) seven TV channels, including EBS1 Broadcasting Corporation (MBC) is a IPTV service B tv was launched in 2009 (digital terrestrial channel for general public broadcaster with 98% coverage by SK Telecom’s unit, SK viewers) and EBS2 (English content of Korea. The MBC network consists of Broadband. The service offers about for elementary/middle school). EBS one national terrestrial station (Channel 251 SD/HD channels and 160,000+ also operates internet-/mobile-based 11), five cable stations (drama, sports, VOD/catch-up titles (movies/TV series) educational services and is involved variety, music, women), five satellite to 5.48m subscribers (Aug 2020). in international co-production and TV channels (drama, sports, music, Subscriptions cost from KRW11,000/ distribution. variety, women), four terrestrial DMB US$9.50 a month for the B tv Choice services (two television, one radio, one pack without contract to KRW25,300/ KBS data) and three radio stations (AM, FM, US$22 a month for the 251-channel B tv Public broadcaster Korean standard FM). MBC distributes its content All+CatchOn+Terrestrial TV pack without Broadcasting System (KBS) was internationally via distribution arm iMBC. contract. founded in 1926 and added TV to its radio services in 1961. KBS operates Broadcasting System D’Live two general entertainment terrestrial Founded in 1990 and launched in D’Live is a cable pay-TV and OTT service channels (KBS TV1, KBS TV2) and one 1991, Seoul Broadcasting System provider in Korea with upwards of two international satellite TV channel (KBS (SBS) operates a national domestic million subscribers. World). KBS TV1’s driver content is terrestrial TV channel offering news, news/current affairs, sports, cultural drama, entertainment, sports, films and KT Skylife/Olleh TV/Olleh TV Skylife and documentary programming. documentaries; seven cable/satellite Founded in 1981 as a fixed-line service KBS TV2’s strength lies in its variety/ channels (SBS Plus/UHD, SBS Golf, SBS provider, the former state-owned KT entertainment family-oriented offering. funE, SBS Sports, SBS CNBC, SBS MTV and Corporation began providing satellite KBS also offers six cable TV channels Korea); one DMB channel; services through KT Skylife in 2002. KT (drama, entertainment, women, kids, and two FM radio stations. SBS also has Skylife/SkyTV offers HD/SD TV and audio and factual). KBS also has four terrestrial interests in OTT (pooq), TV programme channels to 4.1 million users (Aug 2020). C NTENT @AVIA & ATF + digital + online + market dailies BookingsNowOpen Putting your brand & products in front of more buyers & decision makers in 22 Asia-Pacific markets. ContentAsia reaches 11,000+ executives in Asia across all platforms with a clear editorial focus on Asia, market developments, trends, influences & information that makes a difference. Contact Leah Gordon at [email protected] (Americas, Europe, U.K.) Masliana Masron at [email protected] (Asia, Australia, Middle East) For editorial info, contact Malena Amzah at [email protected]

ISSUE THREE / OCT 2020

Soundbites & more from Plus: NTENT the ContentAsiaJapan ramps Summit; up Formats Outlook: C Thailand in-depth

Tried & True: Next steps & new ventures for Thailand’s True

28 September- 4 October 2020 C NTENT l www.contentasiasummit.com www.contentasia.tv

Thailand’s TrueID enters , Advertising/Sponsorship Modest opening act for Leah Gordon Thai operator’s regional streaming ambitions E: [email protected] T: +1 323-654-0456 M: +1 310-926-6761 Thailand’s True Group is making a play for Southeast Asia’s on-demand audiences, adding even more streaming activity to the regional frenzy and hanging another heavy load of hopes, dreams and ambi- tion on, among others, Indonesia’s popu- lation of 274 million. 5 The full story is on page www.contentasia.tv contentasia q

Mobile streaming 05/10/2020 15:08 at 657b minutes 4 SEA markets hit 10m paying subs

Mobile video streaming minutes in Indonesia, Thailand, Singapore and the Philippines jumped 30% in the first quarter this year over the same three months last year, with and driving premium 1. Cover layout.indd 1 across the four markets, new data from MPA’s AMPD shows. 2 The full story is on page q

PLUS...

• Zee ups Pakistan premium drama • ABS-CBN expands Dyogi’s role • Wavve hits 10m free/paid subs • 20 Oct debut for Todd Miller’s book • #ContentAsiaRecommends show picks C NTENTASIA countryprofile 5-18 October 2020 Page 8.

KT also operates IPTV service, Olleh service operator Corporation, Watcha Play TV/Olleh TV Air, offering about 228 best known for its search portal/online Founded in 2011, Kakao Ventures- channels and 150,000+ titles to 2.559 services. The platform offers Korean web backed Watcha Inc (formerly known as million users (Aug 2020). KT’s hybrid IPTV/ series and UGC videos. Naver TVcast Frograms Inc) launched SVOD service satellite platform, Olleh TV Skylife (OTS), also carries some acquired English- Watcha Play in Jan 2016. The service which provides a combo of satellite TV language content. offers local/int’l content, including (SkyTV), IPTV (Olleh TV) and interactive drama, documentary and animation services, had 1.548 million subscribers Netflix series to about 5.7 million subscribers at end Aug 2020. KT produces its own Netflix has been actively working with (June 2019). Monthly subscription content, including drama, sports and Korean content companies, including costs KRW7,900/US$6.80 for single user talk shows, and has an interest in mobile CJ ENM’s and JTBC, connection or KRW12,900/US$11 for up (21.98 million subs, Mar 2020), OTT service to produce a slate of original series to four connections. (Telebee), ultra-high-definition IPTV (Mr Sunshine, Memories of Alhambra, (Olleh GiGA UHD tv) and broadband ). In July this year, Wavve services. Netflix confirmed the cast for its high Launched in Sept 2019, Wavve school zombie series, All of Us Are incorporates SKT’s Oksusu and Pooq U+ TV Dead, produced by Film Monster/JTBC (by free-TV giants KBS, MBC and SBS). Established in Dec 2007 by LG U+ Corp, and set for a 2021 release. There’s a The launch is a bid to compete with U+ TV is an IPTV service offering VOD new original, D.P., in collaboration global streamers, including Disney+ and titles and live channels. U+ TV also has a with director Han Jun-hee, who was Netflix. Wavve offers local/international mobile IPTV version, U+ HDTV. LG, which behind Coin Locker Girl and Hit-and- content, including movies and drama had about 4.6 million U+ TV IPTV subs Run Squad. In Korea, Netflix costs series priced at KRW7,900/US$6.70 a at the end of Apr 2020, also operates KRW9,500/US$8.20 a month for the month. broadband service Giga Broadband Basic plan, KRW12,000/US$10.35 a to 4.37 million subscribers (Apr 2020). month for the Standard plan and YouTube Premium Monthly U+TV and Giga Broadband KRW14,500/US$12.50 a month for the is Google’s video internet combo subscription plans Premium plan. subscription service YouTube cost from KRW10,890/US$9.20 for 139 Premium’s (formerly YouTube Red) first channels to KRW27,390/US$23.20 for 170 Seezn Asian market. The service launched channels. LG U+ was founded in July Seezn (aka Season) is the new Olleh TV in the country in Dec 2016. YouTube 1996 with the merger of three LG telcos: Mobile, a mobile extension of IPTV Olleh Premium offers original movies/series, LG Telecom, LG Dacom and LG TV service by telco KT. The updated music videos and ad-free (offline Powercom. Seezn (2.24m in Mar 2020) was unveiled feature) videos, and costs KRW7,900/ in Nov 2019, offering more than 100 TV US$6.70 a month. channels and replays of over 200,000 OTT/Online/Mobile shows including VOD services by KBS, SBS and MBC. Consumers in Korea have access to a Programming/ wide range of streaming/online platforms, Production/ including global platform Prime tving Video (US$5.99 a month); Netflix (also tving is an OTT/online TV/video service Post Production available via D’Live Plus’ and LG U+’s set- geo-blocked for Korea, offering real- top boxes). time TV channels from CJ ENM, and 72 Seconds Digital content studio 72 Seconds more than 50,000 VOD local/int’l titles, Kakao TV/ specialises in branded content for third including movies and TV episodes. tving Launched in Feb 2017, Kakao TV offers parties, including cable networks, and started off as a sub-menu for TV video UGC, local TV, original content (supplied its own original line-up. Production service under Gom TV (Korean video from sister Kakao M) and interactive credits include drama series Ordinary player app) in May 2010 and in March real-time chat. Kakao TV is owned and Life of Ms O (S1-3), about a 30-year old 2011 re-launched as tving. operated by Kakao Corporation, formed single woman balancing blind dates by the merger between video platform U+HDTV with being a boss at work; Banana Kakao and content provider Multi-platform U+HDTV offers 100 live Actually (S1-S2), about the lives of four Communications in 2014. TV channels and over 200,000 pieces interconnected couples; and Deux of VOD content. Subscription costs Yeoza (S1-S2), which follows the intimate Naver TV KRW5,500/US$4.90 a month. A la carte telepathic (and not-so-telepathic) Ad-supported online video portal Naver VOD titles cost from KRW500/US$0.40 to communication of two girls as they deal TV was launched in 2012 by internet KRW5,500/US$4.90 each. with strange men, drunk girlfriends, and scary sales associates. ContentAsia’s one-minute wrap of the week’s top headlines at www.contentasia.tv/video

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5-18 october 2020 page 9. C NTENTASIA countryprofile 5-18 October 2020 Page 10.

CJ ENM content acquisition and distribution; and LYD Networks Kosdaq-listed CJ E&M merged with motion picture production, acquisition LYD is a media and content distribution CJ Group’s home shopping/e- and distribution. company offering customised gateways commerce subsidiary CJ in and out of Korea. on 1 July 2018 to become CJ ENM. HB Entertainment The company continues to operate TV HB Entertainment (est 2006) specialises Playlist Studio channels, including tvN (also available in drama series and film production. Digital content specialist Playlist Studio in Hong Kong, Singapore, , Credits include the 20-episode drama is owned by video messenger company , Philippines, Indonesia, series , which tracks the Snow, which is a subsidiary of Naver. Thailand, , Myanmar, materialistic desires of upper-class Playlist Studio focuses mostly on teen Australia), Mnet Japan (music parents in Korea (aired on JTBC), romance content, including Love channel), and Blue TV () as and broke ratings records for cable Playlist (S1-S3), Seventeen (S1) and well as online creator network Dia drama, closing on 1 February 2019 with Eighteen (S1). TV. The company produces and a nationwide rating of 23.8%; crime/ distributes content for the broadcast, mystery Partners for Justice (MBC); and Studio Gale film, music, live entertainment romantic comedy Lovely Horribly (KBS). Studio Gale was established in 2008 as sectors. CJ E&M was formed in 2010 a 3D animation studio specialising in in a merger of CJ Media and On iHQ the creation and production of global Media (broadcast); CJ Entertainment iHQ has two main divisions: animation content. Studio Gale is best (motion pictures); Mnet Media entertainment, which manages talent/ known for pre-school titles Pororo The (music); and CJ Internet (games). drama production; and media, which Little Penguin, Tayo The Little Bus and operates six TV channels and in-house Grami’s Circus Show. content production. The Kospi-listed Established in 1998, Chorokbaem company is majority owned by pay-TV Studio Dragon Media specialises in the production of operator D’Live, with a 5% investment Studio Dragon, set up by CJ E&M as a animation and drama series. Production from A+E Networks in Dec 2016. separate production unit in early 2016, credits include Rookie Historian Goo Production credits include 2019’s listed on the Kosdaq in Nov 2017, and Hae Ryung, A Love of Life and Death, Level Up, a romcom about how two said at the time it aimed to expand Jumong, K-Pop Star and Memories of people at odds with one another work domestic market share to 40% by 2020. the Alhambra. The company is also together to save a games company Studio Dragon titles include the 18- involved in the production of a BTS- that is going bankrupt, and eventually part Arthdal Chronicles aka Korea’s themed TV drama series. Chorokbaem fall in love. Game of Thrones; Hotel Del Luna, Media is majority owned by DMG about a hotel for ghosts; The Crowned Entertainment , which acquired JTBC Content Hub Clown, a story of a king who replaces a US$21.5-million equity stake in the JTBC Content Hub, which is the himself with a lookalike clown to company in August 2015. distribution arm of JTBC, oversees escape political upheaval and power worldwide distribution of JTBC’s original struggles; , about a Company SangSang content. It is home to two content fading actress who falls in love with a Company SangSang was founded by studios, Drama House, which creates cold-hearted lawyer; and romance Hyuk-Jae Jang and Hyo-Jin Cho, the primetime scripted programming, and thriller The Psychometric Guy, the story producers behind variety shows Running Studio Lulu Lala, for digital scripted/ of a boy who can read secrets. Man, Family Outing and World Klass. unscripted and lifestyle shows across Company SangSang produced Netflix’s TV and online platforms such as JTBC, Why Not Media first Korean original variety show,Busted! . JTBC2, JTBC4, Facebook, and YouTube. Established in 2015, Why Not Media Studio Lulu Lala’s production credits specialises in web drama series pro- EnterMedia Pictures include variety web series Wassup Man. duction. Credits include romance Founded in 2013, EnterMedia Pictures JTBC produces about 12 scripted series series Secret Crushes (S1-S3), Always is a part of U.S.-based EnterMedia and over 2,000 hours of unscripted a Boyfriend, Never a Boyfriend (S1-S3) Contents. The production company has programming annually, including and Office Watch (S1-S2). The compa- developed the Korean TV remake of drama series Lady in Dignity (2017), ny also owns and operates two web- U.S. series legal drama Suits, and was Misty (2018), Sky Castle (2018), Be based channels, KOK TV (drama) and involved in adapting the U.S. version Melodramatic (2019) and More Than KIK TV (entertainment), featuring two of , The Good Doctor. Friends (2020). new episodes a week. The aim is to be- EnterMedia is also involved in TV/digital come a full-fledged channel network. contentasia C NTENTASIA countryprofile 5-18 October 2020 Page 11.

Regulators/ Associations

Korea & Association (KCTA) The KCTA aims to provide diversified, Be included! content in collaboration with overseas companies to cable TV users in Korea.

Korea Communications Commission (KCC) The KCC was created in 2008, ContentAsia’s directory listings are combining the former Korean Broadcasting Commission and updated continuously. the Ministry of Information and Communication. KCC is responsible for regulating broadcasting and communications services, protecting users, and maintaining the If you would like to be included, independence of broadcasting services. send your details to Malena at Korean Broadcasters Association (KBA) [email protected] KBA was founded in 1974 by domestic terrestrial broadcasters. The aims are to develop the broadcasting environment and upgrade broadcasting quality in Korea.

Ministry of Culture, Sports and Tourism Founded in 2008, the Ministry is responsible for tourism, culture, art, religion and sports.

Ministry of Science and ICT The Ministry of Science and ICT is charged with creating new value based on the convergence between science & technology and ICT.

Seoul Film Commission (SFC) Since its foundation in 2002, Seoul Film Commission (SFC) has provided support to more than 1,000 film/TV productions. The SFC offers incentive programmes with the support of government agencies.

Adapted from ContentAsia’s The Big List 2020 C NTENTASIA events 5-18 October 2020 Page 12.

What’s on where...

October 2020 9-14 Canneseries Virtual Event

12-16 MIP Junior Virtual Event

12-16 MIPCOM Virtual Event

21-22 SportsPro OTT Asia Virtual Conference

31 Oct-9 Nov 33rd Tokyo International Film Festival Tokyo, Japan

November 2020 4-6 TIFFCOM Tokyo, Japan

5-8 Gwangju ACE Fair Gwangju, Korea

10-12 AVIA Asia Video Summit Virtual Conference

16-27 Asian Animation Summit Virtual Event

December 2020 1-4 Asia TV Forum & Market Virtual Event

7-8 Dubai International Content Market Dubai, U.A.E.

January 2021 19-21 Natpe 2021 Miami, U.S.

March 2021 15-18 Hong Kong Filmart 2021 Hong Kong

April 2021 10-11 MIP Doc 2021 Cannes,

10-11 MIP Formats 2021 Cannes, France

12-15 MIP TV 2021 Cannes, France

June 2021 3-4 Vietnam Telefilm Ho Chi Minh City, Vietnam

14-15 DW Global Media Forum 2021 Bonn,

* As of Monday, 5 October 2020 The full list of events is available at www.contentasia.tv/events-list C NTENTASIA 5-18 October 2020 Page 13.

The Boys decimates Thai competition Superhero battles overtakes singing competitions C NTENT

Editorial Director ’s The Boys beat the top 10 for the week were kids shows, Janine Stein local versions of Korean superformats two were Japanese manga, and four [email protected] I Can See Your Voice and The Mask were premium drama series. Assistant Editor Singer for the last week of September, Netflix continues is dominance of the Malena Amzah decimating streaming and other com- digital list, with four titles, albeit trailing [email protected] petition in Thailand, according to data against The Boys. The top Netflix title on Events Manager science company Parrot Analytics. the list, Lucifer, came in at 6.2% above CJ Yong The Boys is an irreverent take on what average demand. [email protected] happens when superheroes abuse their Amazon Prime Video held two posi- powers. tions on the digital originals top 10, along Design In addition to the two singing with CBS All Access. The other two went Rae Yong competition series, of the titles Parrot to Disney+ and DC Universe, neither of Associate Publisher Analytics is tracking in Thailand, two in which is available legally in Thailand yet. (Americas, Europe) and VP, International Business Development Leah Gordon Top 10 overall TV shows: Thailand [email protected] Rank Title Average Demand Expressions® Sales and Marketing (Asia) 1 The Boys 16.1 Masliana Masron [email protected] 2 I Can See Your Voice Thailand 14.0 3 The Mask Singer Thailand 13.1 To receive your regular free copy 4 My Little Pony: Friendship Is Magic 12.5 of ContentAsia, please email [email protected] 5 The Walking Dead 11.1 6 Naruto 10.2 Published fortnightly by: 7 My Hero Academia 9.3 Pencil Media Pte Ltd 730A Geylang Road 8 PAW Patrol 8.9 Singapore 389641 9 This Is Us 8.9 Tel: +65 6846-5987 10 Game of Thrones 8.8 www.contentasia.tv

Copyright 2020 Pencil Media Pte Top 10 digital originals: Thailand Ltd. All Rights Reserved. Rank Title Platform Average Demand Expressions® 1 The Boys Amazon Prime Video 16.1 2 Lucifer Netflix 6.2 3 Stranger Things Netflix 6.1 4 DC's Stargirl DC Universe 5.8 5 The Umbrella Academy Netflix 5.4 6 The Mandalorian Disney+ 5.4 7 The Expanse Amazon Prime Video 5.2 8 Star Trek: Picard CBS All Access 4.9 9 Star Trek: Discovery CBS All Access 4.7 C NTENT 10 The Last Kingdom Netflix 4.3 Daily news with ContentAsia Insider Date range: 23-29 September 2020 email [email protected] Demand Expressions® (DEx): The global TV measurement standard devel- for subscription details oped by Parrot Analytics, which represents the total demand being expressed for a title, within a market. Audience demand reflects the desire, engagement and viewership, weighted by importance; so a stream/ download is a higher expression of demand than a ‘like’/comment.