Growing Pains Could Stall $1B Business in '99

Home , Home Movies (season 1), Sky Direct, Steve Bornstein, The Disney Afternoon

March 1, 1999 iCahners. $4.95

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4 .1 -Iv youlor . k n r ids TV Growing pains could stall $1B business in '99

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www.americanradiohistory.com Broadcasting&Cable M arch 1,1999 www.broadcastlogcable.com Volume 129 Number 09

TOP OF THE WEEK / 4 A high card in Primestar deal EchoStar's Charlie Ergen has become a player in DirecTV's takeover of rival. / 10 A hangover over alcohol ads Broadcasters fear sports lger, Born- defections if beer advertisers move money to other media. / 14 stein movin' White House unveils healthy dose of PSAs CBS on up Bob Iger and Fox pass on White House photo op for new campaign. / 17 was promoted at the Disney organi- FCC proposes upgrading LPTV If approved, up to 700 low- zation and Steve power stations may be saved from full -power displacement. 19 / Bornstein (1) For more late -breaking news, replaced him at see "In Brief" on pages 64 -65 ABC. /12

EPG wars United Video Satellite Group lost a round in the electronic program guide legal trials. / 38 Conexant risks dip into cable modem Children's Chips The Rockwell Semiconductor spin-off announces TV market the development of a single chip that could change cable may be modem technology. / 40 played out Lineup change for ESPN Classic On deck, Kids TV Declining Growing pains consistent sports programming and a centerpiece to gain audiences and viewer loyalty. / 42 could stall $1B a surplus of spots are TECHNOLOGY / 44 business in '99 expected to Panasonic, Sony hedge DTV bets Announce slow growth in new high- definition products based on existing technolo- 1999. / 20 gy. /44 Cover art by Pro -Bel pays Chyron's bills Routing and Ed Reynolds, automation products are big sellers, but the company assisted by hopes to soar with Duet. / 44 Julia McClellan

BROADCASTING / 30 MTV makes big noise online Cable programmer hopes to heighten online profile with sites for kids and Buffy, Ally catch syndicators' eyes Twenti- music fans. / 48 eth execs offering hit shows for off- network play on week- The animation net ends and weekdays. 30 Cartoon pilots debut online / hits on a new strategy to test new shows before they hit the Sweeps: A tie that binds, or blinds? Syner- airwaves. / 48 gy between network shows and local newscasts is popular, problematic. 30 ABC outlets redo sites ABC Internet Group / switches from Starwave to iXL. / 49 Siskel death leaves show in doubt The Video clips for sale Islip Media launches new site future of the popular movie show is questionable as Buena that lets buyers preview before they buy. 49 Vista holds on naming a replacement. / 34 / CABLE / 38 Changing Hands 60 Datebook 59 Get w /the Program..37 A wallflower gets to dance FrontierVision Classifieds 50 Editorials 66 Hooked Up 42 backers hit bull's eye with timing of sale to Adelphia Com- Closed Circuit 18 Fates & Fortunes ..62 In Brief 64 munications. / 38 Cutting Edge 46 Fifth Estater 61 Nielsen Ratings.36, 40

MARCH 1, 1989 / BROADCASTING 8 CABLE 3

www.americanradiohistory.com BroadcasigaCahlc TOP OF THE WEEK Court cites subs, sinks same Parrying DirecTV thrust, judge orders cut -off of satellite TV distant signals to proceed

By Paige Albiniak close to mid -term elections, so the two industries agreed DirecTV failed last week to delay until Feb. 28 the first in an 11th -hour attempt round of cut -offs, which to continue to deliver impact the approximately illegally imported CBS and 750,000 subscribers who Fox feeds to satellite TV sub- signed up for distant signal scribers past Sunday's court- service after March 11, 1997. ordered cut -off. A Miami fed- That was the date that CBS, eral court ordered the cut -off Fox and their affiliate groups to proceed as scheduled-but initiated a lawsuit against Congress could make it a PrimeTime 24 for copyright short-lived ruling. violation. Another 1.5 million At issue is how to determine subscribers -those who what is an acceptable TV pic- signed up before March 11, ture and how to predict such 1997-are due to lose the without physically going to DirecTV CEO Eddy Hartenstein (pictured here at service on April 30. each questionable household congressional hearing last week) incited broadcasters with About 440,000 of the total to perform a $150 test of signal short -lived plan to offer new set of distant broadcast signals subscribers in question live in strength and picture quality. to satellite TV subscribers. the outer portion, or Grade B, The law says that if half the house- Tauzin (R -La.) introduced a bill that of the signal area. About half of those holds in the outer portion, or Grade B would reinstate the feeds and maintain can get a clear signal using a rooftop contour, of the broadcast signal can get them until June 1. That would give antenna, estimates Jack Perry, CEO of a mostly clear signal half the time, then Congress and the FCC time to find the DecisionMark, a software company that area is "served," which makes it most accurate method of determining that specializes in determining which illegal to deliver distant signals there. exactly who should be able to receive households are eligible to receive dis- The satellite TV companies argue distant network signals. tant network signals. Half of those, or that this standard does not provide The bill was co- sponsored by House 220,000, probably cannot get a clear consumers with an acceptable TV sig- Commerce Committee Chairman Tom signal, Perry estimates. nal. Broadcasters respond that most Bliley (R -Va.); the panel's ranking Senate Commerce Committee Chair- households in the Grade B signal area member, John Dingell (D- Mich.); man John McCain (R- Ariz.) said he was could receive an acceptable signal if Telecommunications Subcommittee willing to look at any proposal that they would just put up antennas, some- ranking member Ed Markey (D- Mass.) would help the situation. McCain's bill thing that many consumers do not and Rep. Mike Oxley (R- Ohio). on satellite TV reform, introduced earli- want to do because they feel antennas In issuing a temporary restraining er this year, would give Congress and the are unsightly. order, a federal district court judge in FCC six months to resolve the situation. DirecTV, a satellite TV company Miami told the satellite TV company to During a Senate Commerce Com- that has to cut off the distant CBS and cut off all its ineligible subscribers by mittee hearing on the issue last week, Fox signals of approximately 40% of yesterday (Feb. 28). The judge also representatives from the broadcast and its 4.5 million subscribers, tried to scheduled a March 8 hearing to possi- satellite TV industries told McCain avert disaster last week by uplinking all bly force the satellite TV companies to their version of the problem. But they its distant network signals itself. also cut off illegal ABC and NBC sub- came no closer to getting it resolved. Because DirecTV no longer would be scribers, which the broadcasters asked "Innocent bystanders are harmed by reselling the signals of satellite TV the court to do last week. this," McCain said. "I don't think 2 mil- wholesaler PrimeTime 24-the corn - The move to cut off distant -signal lion people should be harmed by this." pany that bore the brunt of the broad- subscribers and subsequent efforts to McCain all but begged the two casters' lawsuit-DirecTV could con- protect them began last July. A federal industries to come to the negotiating tinue its distant -signal service, said judge in Miami ruled that satellite TV table, but he knows they are not likely DirecTV CEO Eddy Hartenstein. wholesaler PrimeTime 24 and its dis- even to speak in the next week. He According to the Miami court's find- tributors had to cut off by October any plans to mark up his bill this Wednes- ing, approximately 2.2 million distant - satellite TV subscribers who were day-even without industry agreement signal subscribers are receiving the receiving imported CBS and Fox or even certainty about what his col- service illegally and should be cut off feeds -if those subscribers could leagues might do. "There will be blood immediately from the satellite feed. clearly receive their local CBS and Fox on the floor of this committee and Last week, House Telecommunica- signals using rooftop antennas. blood on the floor of the Senate," tions Subcommittee Chairman Billy Congress thought that date was too McCain said.

4 BROADCASTING IL CABLE I MARCH 1, 1999

www.americanradiohistory.com Of all the honors "Irresistible television." "What tans really savor." Entertainment Weekly Newsweek and accolades `97 Golden Globe Award Winner `98 Golden Globt_ Award Winner Best Television Series -Comedy Ric>t Television Pries- Comedy we've received, "It is the best- wrltten show on television." TV Guide the recognition we're proudest of from...

www.americanradiohistory.com ...the audience. SEASON -TO -DATE GROWTH

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SOURCE: NTI, 1998 -99 SEASON -TO -DATE 9/21/98- 2/I1/99 VS. 1997 -98 SEASON -TO -DATE 9/22/97- 2/12/98, HI-1 Shr.

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www.americanradiohistory.com TOP OF THE WEEK

Braves pitcher John Smoltz Turner's compass will fireball before more points due South Southern eyes. Regional service to be distributed where TBS has sports rights

By John M. Higgins pool of licensed programs, plus original series like Southern Nights, pro- Trading largely on some unused duced with fellow Time Warner Inc. sports rights, TBS Inc. is starting property Southern Living magazine a regional network that will be and a live country music show from delivered to only six Southern states. Nashville club The Bluebird Café. Turner South is slated to launch this However, Turner South will also fea- fall with programming tailored for ture games from Time Warner's sports audiences in Tennessee, Alabama, properties, Atlanta Braves baseball, Georgia, Mississippi, South Carolina Atlanta Hawks basketball and startup and parts of North Carolina. Atlanta Thrasher hockey teams. The sports rights are the primary justification While regional sports and news net- network will only be distributed to cable for creating the network. He noted that works are common in the cable indus- and DBS subscribers where TBS has sports will constitute less than 5% of the try, regional entertainment services regional TV rights to games that aren't network's schedule. "It's definitely a have never been. TBS president Bill being shown on TBS Superstation or component, but not the driver," he said. Burke said that the network will be regional network Fox Sports South. At There are only 6 million cable and programmed primarily with movies least 30-35 Braves games will probaly satellite homes in Turner Sports service and series that network executives be put on the network. The company area. That's too small for most startups. believe will be particularly attractive to wouldn't estimate how many Hawks But TBS already owns or licenses most Southern viewers. That includes prod- and Thrasher games might be available. of the programming, so Burke said the uct already drawn from TBS' library or But Burke denied that the leftover incremental cost won't be huge. Charter buys Renaissance By John M. Higgins The price also comes for more than with," he said. "The somebody knocks 15 times cash flow, a valuation even on your door and makes you a great

AI ter being in business for just 10 higher than some suburban properties offer. It's certainly not something that months, Renaissance Media LLC have fetched in recent weeks. we were looking to do " has agreed to sell its cable opera- The Renaissance properties are "We were having trouble getting to tion to Charter Communications Inc. at located in Louisiana near New Orleans, the size we needed to be to be a solid a price that should more than double in western Mississippi and near Jack- player," Schulte said. Soaring prices Renaissance investors' money. son, Tenn.- fitting reasonably well left them unable to win system auc- The deal is a windfall for the team with Charter's existing portfolio of tions. that created Renaissance, a group of Southeastern U.S. systems. But they will be well paid for their former Cablevision Industries Inc. Charter's appetite for systems is huge. remorse. Renaissance had a total of executives cast adrift when that compa- Aimed with owner and Microsoft Corp. $113.4 million in equity; $100 million ny agreed to sell to Time Warner Inc. in co- founder Paul Allen's $20 billion for- from primary backer Morgan Stanley 1995. But it also underscores how the tune, the company has signed in the past Capital Partners; $3.9 million from recent run -up in prices for any kind of month five deals worth a combined $3 management, and $9.5 million issued cable property, even in less -than -prime billion -plus, and most of it borrowed. to Time Warner. After repaying debt, markets, is making it difficult for small Renaissance wasn't even for sale. the sale will give them a gain of around operators to stay in the business. Investment banker Waller Capital Corp. 117 %. The Renaissance executives will According to one executive familiar had approached Charter on the compa- get an undisclosed kicker based on the with the transaction, Charter is buying ny's behalf to perhaps buy some systems huge gain, but Morgan Stanley Capital Renaissance's 130,000 subscribers for that didn't fit into Charter's operations. will still get far in excess of the 30% $450 million. That's 50% more than Instead, Waller Capital came back with a annualized return LBO investors nor- the $300 million the MSO bought the message to Renaissance: Will you sell? mally hope for. systems for last April and represents a Renaissance chairman Fred Schulte Schulte wouldn't discuss the num- far higher percentage return on the said that was unexpected. "It's as if you bers. But he said "There's a little bitter - actual equity invested. have a house that you're very happy sweetness there."

8 BROADCASTING 8 CABLE / MARCH 1, 1999

www.americanradiohistory.com TOP OF THE WEEK Belly laughs or belly landings? Glut of animated and comedy shows in development boils down to `survival of the funniest'

By Michael Shroud Only Fox has proven it can make prime very familiar with language. They are and Joe Schlosser time animation work for the long haul. craving something different " "The Big Three don't have the best At the WB and UPN, both networks How much is too much? With three track record with this medium," says disclosed that they are going heavy networks -ABC, NBC and Fox- Berman. "They should be careful what with comedy for next fall. UPN has rolling out yet more animated they commit to." seven pilots or presentations already on comedies in development this week, Take Stressed Eric, the British import order, and The WB has eight pilots some observers wonder whether prime that had an extremely brief run on NBC. going for next season as well. time is big enough for everybody-and Or other forgettable animated shows More youthful projects are slated for whether the networks can even pull off like CBS's Fish Police. The WB, while UPN is also looking to the material they're developing. Executives developing the shows get younger and more male- oriented. "There's a risk of saturation," said insist that it's not whether there's too Four WB projects come from within analyst Marc Berman of Seltel, a media much animation that's at issue, but the Time Warner family at Warner Bros. buying firm in New York. "No one whether it's funny -the same rationale TV: an animated sitcom from co -owned knows how much material the prime that determines the success of live - Castle Rock TV and another from its in- time schedule can support." action sitcoms. house production company Michigan J. In the works: "It doesn't matter if there are 50 ani- Productions. One of the Warner Bros. - Fox last week picked up eight mated comedies," said Carolyn Gins- produced sitcoms includes an untitled episodes of a new stop -motion anima- burg Carlson, ABC's senior vice presi- comedy with Unhappily Ever After star tion series, Gary and Mike, from Big dent for comedy. "If it's good, the Nikki Cox. Warner Bros. is also produc- Ticket Television, and gave the go- waters will part to make room for it." ing a romantic comedy from Shana ahead for another season of "foama- The animation push is part of the Larsen (200 Cigarettes). The other two tion" comedy The PJs. It has a bevy of networks' desperate need to remake Warner Bros. TV pilots include the sin- other animation pilots on tap: Clay TV, themselves as ratings drop in the face gle- camera comedy Saving Graces from a kind of animated sketch show; TV of a cable attack. Encouraged by the Marlene King, and a co- production with Funhouse, a combination of animation success of Fox's shows, Comedy Cen- Will Smith's studio Overbrook Entertain- and live- action; and Wakeup America, tral's South Park and, most recently, ment that stars comedian Nick Cannon. billed as "an animatronic Good Morn- UPN's Dilbert, the other networks are From Castle Rock, The WB has ing America meets Larry Sanders." searching for a piece of the action. ordered the animated sitcom The NBC last week ordered 13 Even veteran live- action producers Downtowners, and from Michigan J. episodes of Carsey -Werner's first acknowledge that they need to develop they've singled out a single- camera prime time animated series, God, the new forms and are jumping on the ani- half-hour from Terry Hughes and Ron Devil and Bob, a show originally devel- mation bandwagon. Milbauer. Other pilot orders include oped at Fox. "The [four-camera live- action] format Ely's Theory from Imagine Television ABC is developing Clerks with is somewhat moribund," said Seinfeld and Touchstone Television, and a com- Disney cohorts Miramax and Touch- co- creator Larry Charles, who is execu- edy that pits one young woman living stone Television, about two clueless tive producing Dil- among four male college students, ten- guys at a convenience store. bert. "The audi- tatively titled Sagamore. It's from Dis- 'Clerks' UPN has Dilbert and has picked up ence has gotten ney TV and Carol Heikkenen (The Home Movies, another show for next Thing Called Love). season. It also has another animated Included in UPN's come- show, Quints, about quintuplets, dy war chest this spring in development. is a spin -off of Malcolm "It's going to be sur- and Eddie, a spin-off of vival of the funniest," Moesha, and Quints, said Mike Darnell, from Meg Ryan and Fox's executive vice Heather Thomas. president of alternative The Malcolm and programming and specials. Eddie spinner is set to Fox is going to have the fullest star actor -rapper Coolio slate, with the new shows joining The and is produced by Simpsons, King of the Hill, Family Guy Malcolm and Eddie's and Futurama on the schedule. By the David Duclon in associ- end of the season, Fox will have a com- ation with Columbia edy block on Tuesday nights with the TriStar. Also from Colum- last three shows. bia TriStar Television, UPN has picked The problem for ABC and NBC: up the pilot Brother's Out Loud.

MARCH 1, 1999 / BROADCASTING & CABLE 9

www.americanradiohistory.com TOP OF THE WEEK A high card in Primestar deal By Price Colman tar deal. The bid by EchoStar, which Even before the DirecTV/Primestar already owns the other 21 frequencies at deal was announced in late January, Even though DirecTV is buying 119, is $100 million more than the deal bondholders had been organizing for a Primestar, rival EchoStar Chair- Hughes/DirecTV agreed to in January. possible lawsuit against Primestar man Charlie Ergen has dealt him- The upshot is that Ergen appears to because of that board's failure to agree to self into the game. hold a winning hand no matter the cir- sell Primestar to ASkyB, the News And he's got a winning hand. cumstances. At best, Ergen prevents Corp. -MCI Worldcom joint venture. Ergen's hole card: EchoStar owns DirecTV from obtaining the 11 Tempo Under terms of the DirecTV deal, enough Primestar bonds to squelch frequencies at 119 degrees and adds bondholders would receive, at best, 67 Primestar's $1.82 billion sale to them to EchoStar's existing 21 -fre- cents on the dollar for their holdings. DirecTV parent Hughes Electronics. quency lineup at that orbital slot. They've reportedly been working behind Primestar's sale to Hughes is contin- At worst, Ergen forces DirecTV par- the scenes to get Primestar's board to gent upon Primestar obtaining tender ent Hughes Electronics to pay more for reorder how the $1.82 billion is allocated approval from bondholders represent- the Tempo assets; consequently, so that bondholders receive more. ing at least 90% of the principal EchoStar, as a bondholder, benefits Ergen's ownership of Primestar amount of the bonds. Ergen's EchoStar from the higher price. bonds and resulting veto power raises bond holdings are sufficient -more Officials from EchoStar, Primestar complex legal and regulatory questions, than 10 %, according to sources -that and DirecTV declined to comment. including whether his tactics could be he could effectively veto one of the ten- However, sources from the invest- considered antitrust violations. ders and thus the entire deal. ment community and the satellite One thing is clear: "Ergen has cer- That's not the only high card in Ergen's industry familiar with the situation tainly roiled the waters," says Jim hand. Last week, Ergen and EchoStar confirmed EchoStar's holdings in Olson, former head of the Federal submitted a $600 million bid for the Primestar bonds and that EchoStar had Communication Commission's compe- Tempo spectrum at 119 degrees west lon- submitted a $600 million bid for the tition division, now with Howrey & gitude that's part of the DirecTV -Primes- Tempo assets to Primestar's board. Simon, a Washington law firm. Yanking Dolan's chain r holey' ion New York Yankees and New Jersey Nets may pool TV rights expires in 200# By John M. Higgins "Just for the price of a press release you've created a substantial amount of wo critical sports teams in Cable - leverage," said sports producer Lee vision Systems Corp.'s New York Berke. "The teams can ultimately cut T regional operation plan to team out the middleman if they desire." up against the company, with the New ESPN president Steve Bornstein has York Yankees and New Jersey Nets often said he would like to get into agreeing to merge and, most important- regional sports networks. On Thursday ly, pool their valuable TV rights. an ESPN spokesman said only that "If 2001; his Nets deal ends the following The Major League Baseball and the opportunities arise and it makes good year. Regardless of the sport, prices for National Basketball Association teams business sense, we'll look into it." Cable- four-year national sports rights have been plan to combine operations and bring vision president James Dolan said in a roughly doubling every round. MSG's in a cluster of new partners. At the very statement that the company "has enjoyed Yankees deal was signed 12 years ago least, the combination gives the teams long -standing, productive relation ships and now runs about $50 million. One dramatically greater leverage in TV with both organizations and we look for- industry executive estimated that the renegotiations with competitors MSG ward to continuing those relationships. Nets get about $8 milion-$10 million. Network and Fox Sports New York, Comcast Corp. literally put two of Sports consultant and former CBS which are owned 60/40 by Cablevi- Cablevision's networks out of business Sports president Neal Pilson predicted sion's Rainbow Programming unit and two years ago by teaming with that a 10 -year deal for both teams could and Fox/Liberty Sports, respectively. Philadelphia basketball and hockey easily leave Dolan paying $100 million At worst, they could provide critical franchises. However, ESPN flubbed an a year for the Yankees and $10 million - mass for the creation of a new net- attempt to create a Los Angeles region- $15 million a year for the Nets. work, either by going it alone or ally- al network around two franchises, the Pilson said that Cablevision execu- ing with national sports network Anaheim Angels baseball and the Ana- tives often worried about the prospect of ESPN, or Time Warner. heim Mighty Ducks hockey teams. the two teams getting together. "We Or they could force Cablevision and Cablevision chairman was already always said that if you left the Nets Fox /Liberty to give them an equity bracing for a tough round of negotiations. alone, one day they they would get stake in their networks. His rights deals for the Yankees expires in together with Steinbrenner." lo BROADCASTING & CABLE / MARCH 1, 1999

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In Memory of Gene Siskel

1946 - 1999

No Longer At The Movies

But Forever

In Our Hearts.

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www.americanradiohistory.com TOP OF THE WEEK 10111his.. Iger takes on global duties Also moves up to ABC chairmanship; Bornstein succeeds him as ABC president

By Steve McClellan stein as head of ESPN /ABC Sports. to $3.8 billion, or 17% of the company's But all indications are it will be ESPN overall revenues. Prior to owning ABC, ABC Inc. head Robert Iger was president George Bodenheimer. Disney's international business repre- handed a big, new challenge by If Iger succeeds at improving the sented close to 25% of revenues, esti- Disney Chairman Michael Eis- international operation, it could boost mates Jill Krutick, entertainment analyst ner last week: boost Disney's revenues his chances to someday run Disney, at Salomon Smith Barney. and profits overseas. observers said last week. As it is, Iger is "By putting a seasoned executive Iger was named president of Walt one of a dozen or so executives who like Bob Iger in charge of their interna- Disney International, and at ABC, he constitute Disney's core management tional business, it's clear they want to steps up to chairman of the ABC team. Insiders said that last week's grow that segment as rapidly as possi- Group. Steve Bornstein, who had been announcement was a vote of confi- ble," she said. "It certainly broadens his overseeing ABC Sports and ESPN, the dence in Iger, while his chances of suc- role at Disney." company's single most profitable tele- ceeding Eisner at some point are cur- Meanwhile, Bornstein's promotion vision property, was promoted to Iger's rently no better or worse than most of was a recognition of his successful old post of president, ABC Inc. the rest of the core management team. stewardship of ESPN. Lehman Broth- There was no official word at press Disney already has a significant inter- ers analyst Larry Petrella estimates time about who would replace Born- national business. In 1998 it amounted ESPN revenues grew 20% in 1998 to about $1.7 billion, while cash flow grew about 17% to $700 million. Karmazin: Two nets better than one By comparison, revenues at Disney's entire broadcasting segment (ABC, CBS' Mel Karmazin would buy NBC if it were available. "We would over- ESPN and Disney Channel) grew 10% pay for NBC just like we overpaid for the NFL," Karmazin told advertising in 1998, to $7.1 billion, while operating executives at the AAAA conference in New Orleans yesterday. NBC income was up 3% to $1.3 billion. "doesn't belong" at General Electric, Karmazin said. GE should spin it off "ABC is currently performing in a very into its own company, sell it to Sony or sell it to CBS, he said. Karmazin tough industry cycle, and looking at it said he would also be interested in Rupert Murdoch's Fox or Disney's that way their results in 1998 were not ABC, but they are unlikely to come onto the market. "Rupert Murdoch terrible," said Petrella. never sells anything." Bornstein's promotion adds another There are major legal hurdles to his snapping up any of his rivals. Fed- layer to the ABC hierarchy. Sources also eral law prohibits the Big Four networks from merging with each other or note it reduces further the number of buying WB or UPN. In addition, FCC rules bar any company from owning direct reports Iger has at ABC, freeing two TV stations in the same market. Those restrictions are unlikely to be more of his time to address his new Dis- lifted any time soon. ney duties. Last summer, when Pat Fili- Karmazin said CBS intends to be a major player on the Internet and Krushel was named head of ABC Televi- would unveil its Internet plans within the next 60 days. Despite his enthu- sion, the company's news and entertain- siasm for the Internet, he said he is "in no way fearful [it] will make current ment heads began reporting to her, not media less valuable." Iger. Now Fili- Krushel, who had report- Karmazin, who has not been a fan of HDTV, said he is considering ed to Iger, will report to Bornstein. Both other ways of using his stations' new digital broadcast channels. With the Bornstein and Fili- Krushel are among channels, he said, CBS could broadcast multiple NFL games as DirecTV the 200 or so New York -based ABC peo- does. Or, he said, it could sell products directly to viewers. ple slated to move to Burbank, Calif., in Prior to Karmazin's speech, Allen Banks, of Saatchi & Saatchi, corn - September 2000, although both will plained about the sweeps and the ongoing consolidation of media own- spend a lot of time in New York, where ership. During sweeps, Banks said, stations run promotions that tern - ABC will remain based. porarily boost ratings and inflate the cost of spots. When his turn to speak As head of ABC, Iger has overseen all came, Karmazin responded: "Nobody is in a better position to eliminate of Disney's international television oper- sweeps than you. Just stop using them" ations. Now he'll focus on maximizing "It is naïve for you to expect us to not use ratings," Banks replied. But all of Disney's international revenues Karmazin shot back, " It is naïve of you to use the ratings books to beat and profits (from the company's three us up and not expect us not to try to influence them...You tell us what core segments: creative content, broad- research to buy." casting and theme parks/resorts). Banks' complaints about media consolidation is "the pot calling the kettle In the next few months Iger will set black," said Karmazin. There is no evidence that consolidation has disad- up a new "matrix" organization that vantaged advertisers, he said. Indeed, he said, radio consolidation has will include managers in each country given advertisers a competitive alternative to newspapers. -Peggy Conlon that Disney operates, said Disney spokesman John Dreyer.

12 BROADCASTING & CABLE / MARCH 1, 1999

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www.americanradiohistory.com TOP OF THE WEEK Hangover over alcohol ads Broadcasters fear sports programming exit if advertisers move money to other media

By Bill McConnell were too strict. "Alcohol presents a public health and Paige Albiniak Another Detroit broadcaster predict- risk," says Thurmond spokesman John ed that new restrictions on alcohol ads DeCosta. The Clinton Administration's would threaten all local sports pro- Even though the Treasury bill mir- effort to clamp down on alcohol gramming. "That could threaten a pret- rors Thurmond's objectives, he is advertising has left broadcasters ty large category for spot television," unhappy with the administration for shaken and stirred. says Grace Gilchrist, an NAB TV making "poor public policy" regarding Fueling their concern is the Treasury Board member and general manager of the wine labeling. Consequently, Thur- Department's call for legislation ABC affiliate WXYZ -TV Detroit. "It mond has refused to provide the requiring the ads to carry warnings conservative, Republican sup- about the health risks of drinking port the administration needs to alcoholic beverages. On another pass the measure. front, the Federal Trade Commis- Still, Thurmond and other law- sion is expected to soon release a Advertising makers are sure to complain if liquor report criticizing alcohol marketers companies go ahead with a major for encouraging teenage drinking. spendingn advertising campaign developed by ad Many broadcasters fear that such industry giant Bozell Worldwide. The federal action could siphon off some of agency is pitching a campaign that the nearly $800 million spent by alco- TV and radio would run on late -night cable TV pro- hol makers each year on radio and TV grams as well as in radio, print and ads. Broadcasters worry that if tele- other media. vised warnings became a part of alco- Category 1997 The advertising campaign was hol advertising on free TV and radio, designed for the Distilled Spirits Coun- Last week, sports programming would undoubted- Beer $718 million cil of the U.S. (DISCUS). ly flee to subscription cable services - DISCUS officials said they have not including pay -per- view -taking with it decided whether to go ahead with the the much -needed revenue generated by Wine $67 million campaign, but insisted that there is alcohol advertising. nothing wrong with liquor ads on TV. For now, wary broadcasters want to Liquor $10 million "Beer and wine have been advertising see how far the government will try to on TV for a very long time," said go. But they are prepared to join alco- spokeswoman Judy Blatman. "We hol industry trade groups to lobby Sources: Beer Institute, Wine Institute, Adams believe we have a right to compete on a against warning labels if legislation Business Media Liquor Handbook level playing field. Alcohol is alcohol gets introduced. Treasury officials have is alcohol" floated the plan on Capitol Hill, but no Despite the pressure to steer clear of lawmaker has apparently signed on TV ads, liquor companies are rapidly thus far. increasing their on -air marketing as a Requiring health warnings would would way to reverse slumping sales. Con- have a "major impact" on advertising endanger local sports now going out sumption of distilled spirits has revenue," says Michael Dunlop, gener- over free over-the -air TV." dropped more than 20% since 1985, al manager of wimp(Tv) Detroit. The Broadcasters appear to have an according to Adams Business Media UPN affiliate relies on beer advertisers unlikely ally in the fight against ad Liquor Handbook. Liquor advertising for almost all of the revenue needed to warnings. Sen. Strom Thurmond (R- increased from $3.4 million to $10 mil- keep its lock on the city's major sports S.C.), long a supporter of tougher alco- lion from 1996 to 1997, the most recent broadcasts, he says. WK BD carries three hol ad rules, is upset with the Treasury years for which figures are available. of the city's four major sports franchis- Department for a Feb. 5 decision Alcohol marketers add that the gov- es: hockey's Red Wings, basketball's allowing two wine producers to use ernment's initiative is unfair. The Wine Pistons and baseball's Tigers. labels referring to the possible health Institute has a vigorous code intended "I would hate to see the government benefits of drinking wine in modera- to prevent vintners from targeting kids. get involved in regulating their busi- tion. No spots may feature athletes, cartoon ness," he adds. "The beer industry Thurmond, who pushed through leg- characters or rock stars, says Gladys especially does a pretty good job of islation in 1989 that required warning Horiuchi, the group's spokeswoman. policing themselves in terms of telling labels on alcoholic products, com- "We're confident our advertising is people `when to say when.' " plains that the ruling will allow other done in a reasonable and responsible Dunlop expects beer advertisers wine companies, and possibly liquor manner," says Beer Institute would turn to other media, such as print distillers, to tout health benefits as spokesman Jeff Becker. -Elizabeth and billboards, if the requirements well. Rathbun contributed to this story

14 BROADCASTING & CABLE I MARCH 1, 1999

www.americanradiohistory.com name a man who left congress this year

name mana who left ER this

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www.americanradiohistory.com - TOP OF THE WEEK Shock jock fired CLOSED CIRCUIT after inflaming BEHIND THE SCENES, BEFORE THE FACT WASHINGTON They are seriously considering two Washington Kennard alerts patent office other potential locations for the hit syndicated series, Baywatch, after By Elizabeth A. Rathbun FCC Chairman William Kennard community activists in Avalon, last week urged the patent office to Australia, voiced concerns over the Murning -drive host Doug "The settle post haste a royalty dispute show making its new home in the Greaseman" Tracht shocked over technology used in the Emer- small beach town. Avalon, which is himself out of a job last week gency Alert System. `Because this located just north of Sydney, was after a racist on -air comment enraged matter impacts the operation of the used by Baywatch producers last Washington -area radio listeners. nation's emergency preparedness season for the show's final two African Ameri- system, I would very much appre- episodes. Baywatch and Pearson can -owned ciate anything you can do to ensure Television executives were looking WMMJ(FM), for that it is resolved as quickly as to tape the majority of next sea- one, fielded 3,000 your processes permit," Kennard son's episodes from Avalon, but telephone calls wrote in a letter to Todd Dickison, they are now looking closely into last Thursday acting commissioner of patents and locales in Hawaii and Queensland, from listeners who trademarks. Being careful not to Australia. Baywatch's permanent promised to corn - step onto another agency's turf, home has been Santa Monica, plain to Tracht's Kennard did not suggest how the Calif., since it debuted in syndica- employer, CBS Patent Office should come down in tion eight years ago. Radio -owned the dispute, which pits broadcast- Tracht's racist quip WARW(FM), WMMJ prompted flood of ers and the National Weather Ser- DENVER complaints. Program Director vice against Quad Dimension Inc. Chris Connors The Kansas City, Mo. company Getting out the vote said. WARW acted the same day by firing says it owns the patent on technol- TCI officers and directors appar- Tracht, who joined the station in 1997. ogy that automatically broadcasts ently were leaving nothing to The classic -rock station had sus- bad -weather alerts through local chance regarding the shareholder pended Tracht last Wednesday after he radio and TV stations and wants vote on the AT &T -TCI merger. played a clip from hip -hop artist Lau - stations to begin paying royalties. During January, half a dozen TCI ryn Hill, a nominee for 10 Grammy That technology is part of a system insiders exercised options to Awards, and said, "No wonder people that the FCC requires broadcasters acquire a total of 1.65 million drag them behind trucks." The refer- to use. Separately, Kennard warned shares of supervoting (10 votes ence was to the Texas murder trial of broadcasters that they must contin- per share) TCI class B stock. John William King, who last Thursday ue using the technology while the With 2.3 billion votes cast, it was sentenced to death for chaining a government reviews the dispute. would have had to be a close elec- black man to a pickup and dragging "Relaxing the rules during the pen- tion for those 16.5 million votes him to his death. dency of the patent dispute would to be the deciding factor. They In announcing Tracht's firing, produce an unacceptable decrease weren't. More than 99% voted in WARW said in a statement that it "can- in the effectiveness of the EAS," he favor of the merger. At the same not be associated with the trivializa- said in a letter to the National time, the TCI folks came away tion of an unspeakable act of violence Association of Broadcasters. with a tidy paper profit. Execu- now at the heart of the national debate Mass media no -shows tives and directors including on race." Station officials refused fur- Robert "Dob" Bennett, Stephen ther comment. It appears that for the second Brett, Gary Howard, Ann Koets, Tracht could not be reached for month in a row, the FCC will not Jerome Kern and John comment, Malone but faxed The Washington take up any mass media issues at exercised Post that he would take back the options to buy the B its monthly meeting. Briefing shares at prices ranging from 52 remark if he could. "In the course of papers for the March 18 meeting cents per share to $15.68 per my show, split- second judgment is were circulated to the commission- share. During the period from made over ad -libs. This remark was a ers' staffers late last week and none Feb. 1 grave error in my judgment." Jan. 4 through -when the of the items dealt with broadcast or options were exercised-B shares "I don't buy it," said Donnie Simp- cable issues. son, morning talk-show host at CBS sis- traded at $62 to $77.44. Malone registered buy ter station wPGC -FM. "I don't believe that HOLLYWOOD the biggest -1.07 million shares, but Bennett, Mal- this was a split- second decision." Arrivederci Avalon WPGC -FM received 1,500 to 2,000 one's second in command at Lib- calls in two days. Simpson devoted an Pearson Television executives may erty Media, gets credit for the 52- hour of his show to the incident on now have to travel on from Avalon. cent exercise price. Thursday and a half -hour on Friday.

16 BROADCASTING & CABLE / MARCH 1, 1898

www.americanradiohistory.com TOP OF THE WEEK White House unveils healthy dose of PSAs

CBS, Fox pass on White House photo op for new campaign

By Paige Albiniak NBC will run its own PSA on the program featuring S. Epatha Merker- The White House joined broadcast son of Law & Order. ABC, Viacom networks, cable programmers (which owns the Paramount Stations Law & Order's S. Epatha Merkerson and radio station owners last Group), Black Entertainment Televi- joins President Bill Clinton to announce week in unveiling a media campaign to sion and Turner Broadcasting all will a media campaign promoting an promote free health care for the nearly run PSAs produced by the federal administration program that provides 11 million American children without Department of Health and Human Ser- free health care to uninsured children. NBC produced its own public service health insurance. vices. Hillary Clinton will be featured. announcement on the program, which NBC, ABC and Viacom were on hand The National Association of Broad- features Merkerson. as President Bill Clinton and First Lady casters will make the PSAs available to Hillary Rodham Clinton announced all its member stations, and Univision Council. Bonneville plans to spend at details of the $24 billion Children's will run a Spanish version of the ad. least three years and $7 million work- Health Insurance Program (CHIP), Radio company Bonneville Interna- ing with Powell's organization, Ameri- which was financed by Congress in the tional Corp. has created six PSAs for ca's Promise. That group is working to Balanced Budget Act of 1997. radio that feature retired Army Gen. provide resources for the nation's five CBS and Fox did not attend the event Colin Powell. Bonneville will run those million children who are "at risk" (BROADCASTING & CABLE, Feb. 22), but PSAs on its 15 radio stations and dis- because they do not have access to edu- a CBS source said the network planned tribute them nationally through the Ad cation, health care or safe recreation. to participate in the PSA campaign. Fox was unavailable for comment. CBS and Fox chose not to make a public show of support for the White House's effort This notice appears as a matter of record only because they were unhappy with the administration's position that some December 1998 broadcast ownership deregulation should be rolled back, sources said. $100,000,000 "Today, we're here to announce an unprecedented commitment from Senior debt financing media to business, from the health care industry to grass -roots organizations, $50,000,000 all over our nation, to inform families Senior subordinated debt financing for of these new health insurance options," Clinton said at the ceremony. "We begin with an all -out media campaign to reach as many families as possible." ' ETHNIC -AMERICAN Part of the health care initiative BROADCASTING CO. includes a multi -media public service announcement (PSA) campaign. a newlyformed, wholly -owned subsidiary of Beginning last Wednesday, the admin- SkyView Media Group, Inc. istration began running radio ads in 45 states and PSAs on broadcast and cable networks. The goal was to encourage We served as exclusive financial advisor to parents to sign their children up for Ethnic -American Broadcasting Company, LLC Medicaid, for which 4 million unin- and SkyView Media Group, Inc. sured children are eligible but not regis- and assisted in the negotiations. tered. For the remaining 7 million uninsured children not eligible for Medic- DAVID ABRAHAM & COMPANY aid, the administration has set up a toll - 320 POST ROAD WEST free number -1- 800 -698 -4543 -so WESTPORT, CT 06880 parents can find out how to sign their (203) 222 -1919 kids up for free health care provided by the federal and state governments.

MARCH 1, 1999 i BROADCASTING & CABLE 17

www.americanradiohistory.com TOP OF THE WEEK

Some big companies are bypassing minority WASHINGTON consumers, says Kennard. By Bill McConnell and Paige Alhiniak

Stations socked for mistakes. But the commis- we're not kids ad violations sion held the stations rejecting accountable for not devel- or sup- Two Illinois TV stations oping an effective moni- porting it have been hit with a toring program. The FCC right $110,000 fine, one of the found only two previous now," said largest ever, for violating cases having similar AAF ad restrictions on chil- Public Television Sta- scope: In 1995 Northstar spokeswoman Marjorie ca's dren's programming. The tions told the FCC in Feb. Television was fined Valin. The FCC, Federal FCC last week levied the 16 comments. The agency $110,000 for 204 viola- Trade Commission, fine against wisp -Tv is considering whether to tions over a 21 -month Department of Justice, Springfield and co -owned let public TV stations period and, in 1997, Jasas Department of Commerce wccu(Tv) Urbana, which profit from supplemental Corp. was assessed and Small Business admitted to violating ad digital services and $115,000 for 450 viola- Administration will form a limits 304 times between whether the outlets should tions over 28 months. joint working group to August 1992 and March pay a fee to the govern- examine ad practices and 1996. "The number and Gore pushes code their impact on minority ment on that revenue. In duration of the overages at November, the agency to combat ad bias broadcasters and ad agen- issue here are among the cies. FCC Chairman imposed a 5% levy on rev- Vice President Albert Gore most egregious violations William Kennard added enue from commercial last week urged the adver- the commission has con- that his agency's annual broadcasters' digital sub- sidered," tising industry to develop a scription services. "The the panel wrote radio report will include a code of conduct that would in its decision. The sta- new section examining commission should pro- discourage companies vide stations revealed the trans- small and minority-owned public television from discriminating with flex- gressions as part of their stations. The new initia- tions substantial 1997 license renewal against media owned by or use of their fives follow a recent FCC ibility in the targeted to minorities. requests. Of the violations, study showing that minori- excess digital "Diversity of voices and 23 were "program -length ty-owned and targeted spectrum...so long as the views is a pillar of our commercials" in which at radio stations earn less rev- digital channel is used pri- democracy," Gore told the least one of the show's ads enue per listener than marily to provide a non- American Advertising Fed- featured a character from majority-owned outlets. commercial educational the program. The eration. "That is why we and there is no other "As companies decide not service" violations must ensure that our air- incidents were to advertise on minority interference with public waves provide opportuni- of limits on advertising radio stations, African services, APTS said. The ties for all Americans, and time. All of the broadcasts American and Hispanic group also asked that the WRSP -TV both reflect and respect the originated on and families find themselves new services be exempt were full diversity the country fees. But subsequently re -aired of bypassed by some of our from public they said he on wccu. Both outlets are serve" Gore biggest companies," Ken- advocacy groups opposed was encouraged owned by Bahakel Com- that the nard said. advertising on any public munications. Despite AAF's board of directors is TV spectrum. The FCC knowing of the large num- taking a step in that direc- Digital commercials "should not allow non- ber of violations, wisp tion by establishing a task commercial broadcasters General Manager William force to determine whether for public TV? to ruin public broadcasting Harper seemed stunned by a voluntary code of con- Public TV stations are in the name of saving it," the severe punishment. duct is feasible. The task pressing the federal gov- wrote Media Access Pro- "Oh boy, I knew they force will be headed by ernment to let them ject. "The premise of pub- would do something," he Edward Erhardt, publisher include advertisements as lic broadcasting is that it said after hearing of the of Advertising Age, and part of ancillary services will ignore market pres- fine. Harper noted that Tom Burrell, chief execu- aired over their excess sure to meet otherwise there have been no viola- tive of Burrell Communi- digital spectrum. "Rev- unmet needs." Public TV tions since 1996. "There cations Group-one of the enue earned from supple- stations' ancillary services haven't been any on my largest minority-owned mentary services will help should only be exempt watch," he said. WRSP -TV advertising agencies. public television stations from fees if advertising is officials blamed the trans- "We're willing to look at defray the expenses of the prohibited, the group gressions on employee the idea of a code, but digital transition," Ameri- added.

18 BROADCASTING & CABLE / MARCH 1, 11198

www.americanradiohistory.com k TOP OF THE WEEK FCC proposes upgrading LPTV If approved, up to 700 low power stations may be saved from full -power displacement

By Bill McConnell that he wants to find ways to protect open the possibility that the matter LPTV outlets, which include signifi- would be revisited. ontinuing Chairman William cant numbers of foreign language, reli- The Association for Maximum Ser- Kennard's campaign to open the gious, and educational stations. The vice Television also opposes the LPTV airwaves, or keep them open to initiative also dovetails with Kennard's plan. In comments last June, MSTV diverse groups, the FCC within two other endeavors to preserve broadcast said that full -power stations would weeks is expected to propose that low - opportunities for small businesses, need the flexibility to displace LPTV power television stations be granted minorities, women, and community stations as they tweak their transmis- status as primary TV licensees. groups. Kennard also wants to tighten sion following digital rollout. That If approved, the action would pre- full -power broadcast ownership rules effort won't be completed until after vent LPTV stations from being dis- and has proposed creating a low -power May 2002, the deadline for all com- placed from their channels by full - radio service on the FM dial. mercial TV stations to be online with power outlets that want to broadcast on Asked last week if low -power TV digital signals. the same frequency. The effort is sure can be protected without damaging the Despite the big broadcasters' objec- to spark a fight with major broadcast- switch to digital, Kennard would say tions, the LPTV effort has support on ers. The National Association of only: "Stay tuned." Capitol Hill. A bill that would grant Broadcasters says the switch to digital The NAB argues that the FCC primary status to many of the stations signals will be threatened if full -power already ruled on the status of LPTV has been introduced in the House by stations don't have the flexibility to when the Reed Hundt -led commission Reps. Charlie Norwood (R -Ga.) and push some LPTV operators to other refused to grant the stations primary Ron Klink (D-Pa.). House Telecommu- frequencies. classification as part of its April 1997 nications Subcommittee Chairman But the LPTV industry, led by the order on digital standards. But FCC Billy Tauzin (R -La.) has promised to Community Broadcasters Association, staffers say the agency's ruling left hold hearings on the plan this year. warns that their already cash -starved operators will lose any chance for investment if they are at risk from displacement by full -power stations. "Without primary status, these stations This notice appears as a matter of record only won't a have chance with banks or other investors," said Peter Tannen- December 1998 wald, CBA's Washington attorney. It is unclear how many of the 2,136 LPTV licensees would qualify for the new classification, but Tannenwald $47,000,000 predicted the number would range between 200 and 700. Equity financing The FCC proposal is expected to be based on CBA's March 18, 1997, for request that LPTV stations be reclassi- fied as Class A licensees. To qualify, CBA said low -power stations should be SkyView Media Group, Inc. required to produce at least three hours of locally produced programming each week and show that the station does not cause interference in the service area of We served as exclusive financial advisor to any other station. The FCC would also SkyView Media Group, Inc. ask for industry suggestions on how to and assisted in the negotiations. avoid disruption of the DTV rollout. "The DTV plan was incredibly corn- plicated and difficult to work out," said NAB attorney Valerie Schulte. "This would further complicate the digital DAVID ABRAHAM & COMPANY rollout and broadcasters' ability to per- 320 POST ROAD WEST WESTPORT, CT 06880 fect their digital service areas. The FCC (203) 222 -1919 should let the dust settle, then the engineers can see what is really possible" But Kennard has said several times

MARCH 1, 1999 I BROADCASTING & CABLE 19

www.americanradiohistory.com BroadcastiosCa__hle. ., ,._ C:VER SRY ildren's TV market may be played out Declining viewership, troubled advertisers, surplus of spots expected to slow growth in 1999

By Steve McClellan 1999 market is heading ltd Richard Tedesco will come this April during the upfront selling. That's o wonder kids when the advertisers make TV networks the bulk of their buys, lock- are proliferat- ing up the prime advertising. Chil- ing real estate. Most don't dren's adver- expect total sales to exceed tising soared last year's, about $750 mil- past the $1 lion. "I see an exact repeat billion mark in 1998, mark- of last year," says John ing the third consecutive Lazarus, senior vice presi- year of double -digit per- dent, national broadcast centage growth. Competi- operations, TN Media. tive Media Reporting's "There is lots of inventory year -end tally: $1.13 billion, C to choose from and I see it up 13.5% from 1997. Nickelodeon dominates children's market with popular shows like being pretty close to flat." Wild Thornberrys.' This year could deliver But the upfront market another double -digit boost. But don't works is adding to the surplus of adver- can be a poor harbinger. Last year, the count on it. Many advertisers and some tising time. Just last month, Viacom's upfront was down 7 %, yet the annual programmers believe the children's Noggin joined the fray. Finally, there's take grew 13.5 %. Advertisers held on to advertising market will d 'ttle or no trouble among some of kids' TV's their dollars and spent them later in the better than it did last ye biggest spenders -toy makers and year in the scatter market. That could Why the pessimism? continue cereal companies. They're spending happen again in 1999. In fact, most TV to watch less TV. The hours they spend less and it's not clear who will offset and advertising executives expect a in front of the tube continues to drop. those losses. stronger second half of the year win Plus, the proliferation of kids' net- The first indication of where the the real excitement about the turn of the

20 BROADCASTING & CABLE / MARCH 1, 1999

www.americanradiohistory.com COVER STORY millennium grips the nation. ple-year deals than its competi- On the sell side of kids' TV, some tors. But the bulk of the market see a rosier picture. One sell-sider pre- will move next month, buyers say. Looking Elsewhere dicts a 6% increase in kids' "Given the number of ratings Percentage of children watching upfront dollars, based on feed- points cable has added to the TV at any given time back from buyers. And sources market, it makes less at Viacom say its leading sense for the market to kids' network, Nick- go earlier," says Julie - Nielsen People Meter (NPM) elodeon, anticipates Friedlander, 20 Nielsen Stator Index (NSI) a double -digit rev- head of enue gain in national 1999. broadcast Sam Moser, buying for the network's sen- Ogilvy & Math- ior vice president, er. "The market kept advertiser sales, declined getting earlier for no reason. That 15 to comment on that pro- just makes budgets less reliable, jection. "But we definitely feel it's a especially for the toy companies." healthy market," he says. "I think it And the early read has some could be up. The buying community is major advertisers cutting their trying to stall any kind of momentum kids' spending budgets, including by suggesting that it's a buyers' market. Hasbro, Mattel, Kraft General NOVEMBER That's not the case in terms of actual Foods and Kellogg, agency 10 .871.881.891.901.911.921'931'941'951'961'971181 gross ratings points. sources say. At least (Mon -Sun, 7 aß-1 am) "The GRP pool is down and that puts one seller dis- Average weekly usage (PUT) trend for kids 2 -1- , November pressure on the supply putes that of eachyear. that exists," says however, in the Source: Nielsen Media Research Moser, whose Nick- case of KGF and elodeon service con- Kellogg. "In both cases sources for ad dollars and putting trols over 50% of the I'm told that money will increasing pressure on the larger play- available kids' gross be back," he reports. ers to perform. "The number of players rating points. "You The toy business had has dwindled down," says Brian Eisen - can have double the a rough time in 1998. barth, an analyst for Collins & Co. Last amount of available Manufacturer ship- year, for example, Hasbro acquired hours, but if viewers ments were down. Mat- Microprose and Galoob. aren't watching it's a tel's fourth -quarter Eisenbarth foresees a slower overall moot point." profits dropped 67 %. toy market in 1999. "There is a gener- A few deals have been Toys `R' Us, a major al slowdown in the traditional toy made on the kids' front. The Cartoon toy retailer, reported a net loss of $442 market," he says. "The dollars are Network, Nickelodeon and the WB million for the first nine months of being pulled into high -tech toys and have all reportedly done some business. 1998 and its holiday business was educational software. The only thing Indeed, Nickelodeon, more than the down $100 million. that kept Mattel's numbers going was others, tends to do more business on an The toy industry has also been Barbie and Barbie accessories," says ongoing basis, but less business undergoing a steady consolidation over Eisenbarth, adding that maintaining upfront. It also tends to do more multi- the past several years, reducing the Barbie's high profile will keep Mattel

Toy, Cereal and Total Ad Spending on Kids TV (IN MILLIONS) Category 1994 1995 1996 1997 1998 Games/Toys /Hobbycraft $296 $286 $332 $322 $296 Cereal $142 $145 $132 $118 $108 Subtotal Toys & Cereal $438 $431 $464 $440 $404

Total Ad Spending $779 $806 $897 $992 $1,126

Toys & Cereal as a 56.0% 53.0% 52.0% 44.0% 36:0% % of Total Kids Ad $ Growth in Total Kids N/A 3.5% 11.2% 10.6% 13.5% TV Ad Spending Source: 1999 Competitive Media Reporting

MARCH 1, 1888 / BROADCASTING & CABLE 21

www.americanradiohistory.com COVER STORY sellers disagree on whether it will make shifted from commercial broadcast up for the anticipated cuts by some of outlets to cable, while PBS has cap- Where the Kids the bigger players. Moser of Nick- tured a greater share of early weekday elodeon says new advertisers will morning viewing. are Tuning in "more than offset" the problems in the According to New York -based ad Percent share of total viewership toy and cereal categories. buyer Horizon Media's research head He says new dollars are flowing into Brad Adgate, roughly 80% of all kids Network 4/0'97 4/O '98 the footwear, beverage, apparel, com- GRPs are now on the cable side of the puter, retail, fast -food, photographic business. But cable is only available in Nickelodeon 52.6% 50.1% and personal -care products. "There's about 75% of U.S. households. More to Cartoon 21.2% 28.4% also a broader range of food products the point, says Adgate, cable only Fox 7.5% 6.2% now targeting kids," he adds. reaches 25% of all kids. "Kids' viewing But Ogilvy's Friedlander counters has become the most fragmented of Family 0.5% 4.5% that "there may be some new money any demographic," he says. "It raises Syndication 5.9% 4.0% for small categories, but I can't see any the question, can TV effectively reach WB 4.2% 3.0% of the major categories being up." She kids ?" His answer: not by itself. projects a flat market for 1999. ABC 2.7% 2.3% kids' A possible solution, says Adgate, is Another serious issue for buyers and using out -of -home, place -based media UPN 1.1% 0.5% sellers alike is the declining level of to complement TV. "Place -based CBS 0.3% 0.4% overall TV viewing by kids ages 2 to media is not a reach media, but when All Other 4.0% 0.6% 11. According to the Nielsen Television used effectively there is little waste." Source: Horizon Media based on Nielsen Index (the national people meter sam- Among potential place -based sites to Galaxy Explorer numbers for children's ple), the level of overall kids' viewing target kids: movie theaters, videotapes, programs Mon. -Sun., 6AM -6AM. has dropped about 3% over the past zoos, computer games, cereal boxes, decade. During the same period of the Internet, malls, even candy wrap- buying TV time. But, he adds, "There time, most of the kids' viewing has pers and book covers. may be some cutbacks." Mattel declined comment. The cereal business has also taken its lumps. Over the past five years, cereal sales to U.S. food stores fell by Girding for the $1 billion to $7 billion. Kellogg has suffered assaults from other cereal makers on its Corn Flakes, Raisin Bran and Rice Krispies. And its soggy sales picture is likely to have a negative invisible war impact on the company's TV advertising spending this year, according to Cable giants Nickelodeon and Disney claim territory for the John Musynski, chief broadcast invest- future of kids' programming ment officer for Starcom Media Ser- vices, a unit of Leo Burnett, which By John M. Higgins handles ad buying for Kellogg. Musynski expects Kellogg's ad Nickelodeon-the powerhouse in budget to be down a bit from last year, children's programming -will although he declined to quantify the launch a new network this week. anticipated decrease. He notes that Nickelodeon's GAS, or Games and with broadcast ratings for children's Sports, is loaded with episodes of the programming off by 3% to 5 %, there is network's various kids' game shows simply less incentive to place ads there. produced over the years. Yet hardly "There are actually fewer rating points anyone will see it. Certainly not more for sale," Musynski says. than the 1.5 million or so homes that Nick's `Blue's Clues' will air on the Kellogg is in the process of renewing can see Noggin, the kids' channel Nick network's new digital channel, Noggin. a two -year pact it had in place to sup- launched last month. port syndicated Disney shows -a pact Toon Disney debuted last April - cable -one dominated by Nick, but that commits Kellogg to buying spots loaded with traditional Disney cartoon that overall has crushed broadcast net- in return for a guarantee of available characters and more mundane shows like works' kids' ratings in the past decade. inventory. This fall, the latest phase of The Gummi Bears. Though the network Fox Family Channel is looking to that contract will kick in on Disney has picked up analog and DBS carriage, launch two services, called Boyz and deals with individual UPN stations it wasn't available on digital cable tiers Girlz. The Discovery Channel has cre- around the country, currently clearing until two weeks ago. Think of it as the ated Discovery Kids among its eight 80 % -83% of U.S. TV markets, accord- kids' war no one can actually see -yet. start-up analog and digital cable servic- ing to a source familiar with the deal. The fight for children's eyes in digi- es. Turner Broadcasting Systems Inc.'s There is some new money coming tal cable is shaping up to be just as Cartoon Network is prepping a digital into the marketplace, but buyers and competitive as the fight in basic network as well. 22 BROADCASTING & CABLE / MARCH 1, 1888

www.americanradiohistory.com COROoPN ©EIlWClRp

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M ;E:^°.... tM[]LT© r Everyone loves cartoons. No matter what else tiey're into. So whether it's golfing or gardening channels they watch, CARTOON your subscribers are also cartoon fans. That's why we rank NE T W O R K

among the top 3 cable networks.'

I TM & ID 1998 Ccrtoon Network, Inc A Time mimes Co- ipcny. All Rights Reserved T rrand Jerry and all related characters are trademarks of Timer Entertainment Cc. C) 1998. 'Source: Nielsen Media Research, 1998;1 +;2: /9E- 12/27/98) ad- supported ca_le -tetworks total day household coverage rating sinking. CartoonNetwork.com

www.americanradiohistory.com COVER STORY To start out, all the new nets will be "We did a lot of research of kids and programming on a shoestring, adapting adults," Sweeny notes. "We heard very to the peculiar economics of digital clearly from parents that they did not have cable. Because many basic subscribers an animation channel that is 100% safe" are not expected to pay extra to get the Much of the programming is made up digital tiers, distribution will be limited of old series that had been broadcast for years to come. That means the either as part of ABC's Saturday morning advertising revenue that has been such a lineup or the Disney Afternoon syndicat- boon for kids' networks on basic cable ed package. Those include The Adven- will be at best trickling into digital. tures of Chip 'n Dale and Darkwing So the networks will be relying heavi- Duck. The network carries no advertis- ly on their parent channels' libraries of ing -for now. Sweeney says she hopes to cartoons, kiddie comedies, games shows sell ads when digital carriage reaches 15 and other products, many of which have million -20 million subscribers. faded from the air. But the channels could Noggin is commercial -free and will get a lot more interesting if the rollout of stay that way, MTV Networks execu- digital cable meets some MSOs' increas- tives insist. General Manager Tom ingly bullish predictions that in five to Ascheim claims that won't change seven years they can hit 40 million of the because it has been "baked" into Nog- 67 million current cable homes. gin's business plan. That's because Still, even on the systems that are Noggin is positioning itself more as an already creating vast new channel educational network. capacity by employing digital com- Noggin, which launched last month, "It makes a big statement to con- includes CTW shows like `Sesame pression schemes, it's no breeze for Street' and 'Electric Company.' sumers from the beginning that there even established kids' programmers to will be no ads," Ascheim maintains get distribution. to be the biggest draw for operators try- Noggin's schedule is a mix of pro- "Digital is not easier than analog," ing to convince subscribes to pay extra grams from Nick, like Blue's Clues, a says Anne Sweeny, president of The Dis- cash for digital cable akkages. The puppet show Eureka's Castle and old ney Channel, which spawned Toon Dis- main driver so far is movit's, like multi- episodes of CTW's shows, such as ney. Surprising even Disney executives, plex screens of HBO and Starz! Sesame Street and Electric Company. Toon Disney has been added to the plain - Still, operators say kids' program- MSO executives said that Noggin is old analog tiers on systems serving 3 mil- ming is a strong selling point for digi- asking 20 cents as a stand-alone digital lion cable subscribers, in addition to 7 tal-or basic -cable packages. service, but becomes much cheaper if million homes served by DBS services. A Beta Research survey of operators an operator takes a nine -channel pack- "Cable operators believe the channel last fall ranked the kids' networks highly. age. That includes six music video space is valuable. It's not a throwaway," Asked what networks they hoped to carry channels from sister networks MTV Sweeny explains. "It is the future" by the end of 1999, Toon Disney ranked and VH1, GAS and Nick Too -yet a Digital cable has actually been bought second, behind the Discovery digital net- third new kids' channel that time -shifts by fewer than 2 million cable subscribers. works. Noggin was sixth -months Nickelodeon's schedule. Besides Tele- Communications Inc., large before the channel even went on the air. GAS, which launches March 1, is MSOs have been slow to invest the capi- Of course, the networks have bigger intended to eventually be ad- supported, tal to aggressively deploy the $400 digital agendas that can benefit them even with but at first will run only with "sponsor- set-top converters. limited viewership. For example, a sys- ships," contests and other promotions run- However, MTV Networks President tem can carry Toon Disney only if it also ning across GAS, Nickelodeon's maga- Mark Rosenthal expresses no frustra- carries Disney Channel on basic. Disney zine and Nick's online site. The program- tion over Noggin's limited carriage by has worked hard over the past seven ming will be old episodes of game shows DBS service EchoStar. "We're right on years to convert the service from a pay such as Nick Guts and Double Dare, pop- business plan," Rosenthal says. network to basic, which gives the non- ular in the late 1980s and early '90s. Kids' programming is not expected commercial Disney Channel a much GAS isn't expected to have much wider audience, particularly for promotions of upcoming Disney theatrical films. Sweeny says that systems serving 41 million subscribers now put Disney on basic. Systems serving about 27 million subscribers still charge a separate monthly fee, giving Disney Channel 4 million remaining pay subscribers. "The sales strategy is clearly to make it an incentive to carry The Disney Channel on basic." Toon Disney is trying to position itself as a tame cartoon network `Real Kids, Real Adventures' is among at a Old game shows like `Double Dare' will the offerings on Discovery Kids. one of time when grade -school kids are wear- run on Nickelodeon's new network, GAS, eight new analog /digital services. ing South Park T- shirts. keeping programming costs low.

24 BROADCASTING & CABLE / MARCH 1, 1999

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www.americanradiohistory.com COVER STORY carriage either -MTV Networks lacks by gender, Cronin is planning another tainly nothing in the library of Fox or a digital affiliation deal with Tele- departure. He plans to fill the evening partner Saban Entertainment. Communications Inc., which accounts hours with programs on parenting. "Parenting is as strong or stronger a for about 90% of digital subscribers. "There's not much out there on how reason to launch," Cronin says. If noth- Fox Family's Boyz and Giriz are not to raise kids," Cronin notes. "There ing else, the number of children watch- yet well defined.Fox Family President were some proposals for parenting ing TV plunges too far in the evening to Rich Cronin says the schedule for the channels, but for whatever reason they support a children's network. "The program-slated to debut next fall - never got off the ground" Nielsen levels for kids start dropping hasn't been worked out yet. That could make Boyz and Girlz off at 8 p.m, really drop off at 9 and by Aside from the obvious distinction more expensive because there's very 10 they're gone. Putting Blue's Clues of tailoring cartoons and other shows little that the networks can buy and cer- up at midnight is insanity." Kids syndicators get squeezed Even hits find it tough going as branding intensifies By Joe Schlosser Teenage Mutant Ninja Turtles' craze earlier in the decade. And at a time when the Shelly Hirsch still can't believe show should be collecting upgrades and, what has taken place over the last possibly, cash license fees, many stations few months with his hit animated managers find themselves preparing to children's series, Pokemon. move the series from key afternoon time "I think about it today and it makes me periods to morning slots for next fall. very angry," says Hirsch, CEO of Sum- The reason for the downgrades - mit Media, which syndicates Pokemon. reflecting a problem facing the entire chil- "Stations are basically turning down dren's syndication business vertical -is Despite 'Pokemon's' high ratings. its had money on one of the only shows that has integration and network consolidation. difficulty getting good clearances on brought them money in recent years and Because Pokemon is currently cleared stations because of consolidation. a show that could possibly bring in adver- on many UPN- affiliated stations, Sum- tisers. They are committing hara-kiri." mit Media executives find themselves be out of syndication entirely. In its first season here in the U.S., facing a major problem entering next sea - So, does that mean the children's Pokemon has become a breakout hit in son-a dearth of time periods. UPN and syndication industry is dying, as so the children's syndication business. The Buena Vista Television finalized a deal many studio executives have been say- Japanese series has achieved some of the last year that brings a two -hour block of ing for the last five years? highest ratings in syndication since the Disney animation to all UPN stations and Some say yes, while others see it essentially tells all the incumbent chil- taking on a new form in "pseudo" net- dren's syndicators on those stations to works like Bohbot's planned launch of either take a hike or take less -desirable two separate, two -hour children's time periods. And that is even true for blocks under the heading of BKN Pokemon, considered the biggest hit in (Bohbot Kids Network). syndication of the past several years. "It's a funny thing. On one hand there "We were left asking why are they is an inclination to say that syndication is taking something that is really working dead in the kids business. But on the and looking to downgrade it ?" Hirsch other hand the only hit that emerged in remarks. "It didn't make any sense." the entire kids business this year was a Thus, Summit Media executives syndicated show, Pokemon," says Rick were forced to take Pokemon out of Ungar, BKN's chairman. "While every- syndication and into the ever -growing one was ready to say syndication was children's network business. Three dead, along came Pokemon and it beat weeks ago, the series debuted on "The the hell out of most of the network WB Kids" Saturday morning lineup shows. The moral of the story is, if you and 12 original episodes of Pokemon put on the right shows, kids will come." will air on the network's weekend line- But the majority of local station time 'The Archies' is produced by DID up through next fall, Hirsch notes. And periods are now gobbled up by The WB Entertainment and will be distributed starting next fall, Pokemon will play six and Fox Kids networks; UPN's new next fall in syndication by Summit Media. days a week on The WB and will likely Disney afternoon block; and Ungar's

26 BROADCASTING & CABLE / MARCH 1, 1999

www.americanradiohistory.com It doesn; t take an "Einstein" to figure out that our teen daypart- C/ T1. the only daypart exclusively for teens -is growing. 0-13 C Not only are ratings up, but the entire lineup qualifies with O `; Pus, G the FCC. Plus, all the shows are back this Fall. i Intelligent, fun shows that speak to teens- O it's more than just a theory. lk >,

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www.americanradiohistory.com COVER STORY four hours of BKN programming. And like the Tribune stations or a network your series winds up airing all over the The WB, Fox and UPN blocks are filled like Fox Kids, the days when you would place. Some are in the morning, some with products from either just one studio sort of go [from] station -to- station to sell in the afternoon and on and on. or from studios that are under the same shows is now very much the exception. "In this world of fragmentation, you ownership as the networks. Further- Mort Marcus, Buena Vista Televi- need to be a little more consistent and more, cable channels such as Nick- sion's president, says he moved his you need to be branded. You need to be elodeon and The Cartoon Network are block of Disney animation to UPN more of a destination, so kids can find carving out 24 -hour territory that the because of branding opportunities and you easier and the likely place for us to broadcast networks can't match. for guaranteed continuous time peri- do that was at UPN" "Syndication has really come [down] ods. "It is very tough out there today - The BKN- branded children's blocks to large station groups and networks," with all of the stations that are available are the latest example of the consolida- says Robby London, executive vice to kids like Fox and The WB -to get a tion in the children's industry, and president at DIC Entertainment. syndicated show on the air," Marcus Ungar says Bohbot executives opted to "Whether you call it a large station group notes. "And when you do get on the air, go forward with the network formats for one reason: branding. "What a network really is in the kids business is branding. Ungar, Marcus and many other syndication executives say advertisers are, and have been, reluctant to enter into the individual children's programming business. "Kids advertisers are very specific, and if Millions of families you don't deliver the numbers, they are tune in to Dr. James not going to put the money behind it. It's as simple as that," explains Bill Carroll, Dobson's broadcasts. vice president and director of program- Thousands write ming, Katz Television. "The advertisers want to be associated with a brand or one him every week for of these networks. With a single show in advice on syndication, it's a real crap shoot?' For small and large children's syndi- family matters. cators alike, there has been a bit of Those who know good news. The international marketplace is grow- him want to ing and the licensing/merchandising busi- hear what he ness for successful children's shows can be a multibillion dollar industry. KMG has to say. Entertainment President Paul Siegel says international money has helped his company weather the decreasing ratings for children's shows in the U.S. market and the ever -growing vertical integration. "The market for high quality product is always good because the international market has picked up," Siegel says. "The international market is where we have seen a major increase in our revenue. I'd say it has tripled over the last five years. If you can get a show that When you add it all up, GjnGlnnU can sell products, then you've got a it makes really good sense 14,0d yjÍVe good business on your hands." to add "Focus on the Family And for independent studios such as P° Ibbt Y1 Commentary" to your newscast! Columbia TriStar, syndication is a distribution outlet for a II company without II Call today for a new demo ó P a broadcast network or station group. violet(f ßmny0 ln and find out how this 90- second a & clay- yUel daily news insert can boost your "It's smaller pie. It's a more chal- station's ratings! lenging marketplace and it's more diffi- Ne cult to make money in it. But I hope we 719 -531 -3311 can continue to be in the syndication game," says Sander Schwartz, execu- B R I A R G A T E M E I D A tive vice president at Columbia TriStar Television's children's programming division. `As a studio that does not have its own network, we need every means of exhibition we can get."

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www.americanradiohistory.com BroadcastmgBCable ßROADCA$TING Bully, Ally catch syndicators' eyes Twentieth execs offering hit shows for off-network play on weekends and weekdays

By Joe Schlosser could debut in either 2001 or 2002. On the first -run syndication side, Twentieth Television executives Twentieth has renewed its daytime are starting to make some waves relationship series Forgive or Forget in on the off- network syndication over 80 percent of the U.S. for a second front with shows such as Buffy, The season and has newcomer Divorce Vampire Slayer and Ally McBeal. Weekday airplay Court set to launch in over 85 percent Executives at the Fox syndication looms for 'Ally of the country next fall. unit are currently out selling Buffy for McBeal' star Divorce Court will be taped in Los Calista Flockha, t weekend syndication runs and are start- Angeles and will premiere Aug. 30, ing to set up meetings with basic cable Twentieth Television executives say. networks for weekday play of the hot syndication revenue. Altogether, Pre -production on Divorce Court will drama, Ally McBeal. according to sources. TNT paid close begin this spring. Forgive or Forget is a Buffy, The Vampire Slayer has to $800,000 per episode for the week- definite "go" for a second season, says already been licensed to co -owned day rights to the hit NBC and Warner Twentieth Television top sales execu- cable network FX for what sources say Bros. series. tive Paul Franklin. was just over $600,000 per episode, Twentieth executives are also poised "The show is doing well but it still and the Fox owned and operated sta- to bring The Practice and sitcom Dhar- needs to continue to evolve," Franklin tions are lined up for weekend play. ma and Greg into syndication later this says. "We like the direction it's headed The WB drama, Buffy, comes to syn- year. Dharma and Greg is slated for a in and we are bringing it back for dication in fall 2001 and is available to fall 2002 launch, while The Practice another season." stations on an even barter split say Twentieth executives, with station and syndicator each getting seven minutes of ad time to sell in the show. In addition to the Fox -owned sta- Sweeps. A tie that tions, Buffy has been cleared on lows- TV San Francisco, KSWB -TV San Diego and WNYO -TV Buffalo, N.Y. On the weekend runs, Twentieth executives binds, or blinds? say stations will be allowed to double - Synergy between network run Buffy and the studio will be sending out two separate episodes a week to shows and local newscasts keep the double -runs fresh. is popular problematic As for Ally McBeal, Twentieth Tele- vision President Rick Jacobson says his By Dan Trigoboff sales staff will be taking the show into the marketplace at the end of March. Local stations' sweeps tie -ins to Sources say nearly all the top basic network programming are as pre- cable networks have shown an interest dictable as, well, the sweeps in acquiring Ally McBeal, including the themselves. And while some seem like likes of TNT, Lifetime, FX, USA and natural bridges between national pro- the soon -to-debut Oxygen network. gramming and local news, others may NBC's miniseries The '60's' provided "This show is winning across the stretch the connection and, potentially, news staffs with `incredibly heavy and effective promotion' of a sweeps series. board in the demographics and it is hit- damage station credibility. ting higher ratings every week," Jacob- Networks are accommodating, to say tage of the opportunities and localize it.- son says of McBeal, which drew its the least. Promoted aggressively by NBC, Wrmc did a week-long look back at largest audience ever last Monday its miniseries The '60s presented some local angles on the political and civil night (Feb. 22) on Fox. "And the most obvious tie -in potential, and some not so unrest of the decade, but added a look at exciting thing about Ally is that it's a obvious. "Here is a network doing some technology and lifestyle when Shepherd comedy in a drama's format. Comedies incredibly heavy and effective promotion went through a New York office and repeat the best in syndication." of a sweeps series," said wNBc(Tv) New home putting bright red gaffer tape on all Ally is expected to draw top dollars York anchor Dean Shepherd. "It makes the items not available during the 1960s. in syndication, and some industry perfect sense for us as the No. 1 O &O The office's occupant "lost his computer, insiders speculated last week that the [owned and operated station] to take that his handheld calculator, his electric sta- series could approach or even top ER's and put our own spin on it; to take advan- pler, his [multiline, speakerphone and

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motional purposes, but it is Chicago Bulls fan, and the a free country...If the station would send him to report was negative, we'd interview players follow- have aired that" Some of ing the Bulls champi- STATION ,BREAK the restaurants tested did onships. Although Siskel fail, she noted. "I guess it downplayed his own By Dan Trigobo(í has to work both ways." celebrity, the players all The issue is far from knew him, Price notes, and Seeking an open courts have been far more unprecedented among con- "Gene would always get court in Albany resistant to cameras in sumer reporters. For years, them first for interviews" courtrooms. A decision on Consumer Union has WBBM -TV is looking for WXAA -TV Albany last week televising the trial is fought to keep Consumer a news director to replace asked a trial court to open expected by early March. Reports ratings from being is up a local police brutality ,Jeff Bartlett, who leaving quoted endorsements trial, contending that the as in to become the general man- Chicken Delight- any promotional material. ager of two ABC -affiliated New York State ban on tel- Penza agrees. "I stay away stations in Arkansas, iu-ioc- evising trials violates the Los Angeles style from endorsing anything. I Tv Fayetteville and KHBS-Tv state constitution. Kathy TV stations' investigative don't want to be the local Fort Smith. Gazda, director of the sta- reports on restaurants and Good Housekeeping seal tion's two- year-old news- other businesses frequent- of approval." New clues found in cast, said that "manage- ly lead to hostile reactions, ment here, including and sometimes lawsuits, Iowa anchor's myself, decided it was time but a Southern California Chicago station disappearance to take on some public pol- restaurant chain is touting adds its own Siskel Wcco -TV reported last icy issues, like public the favorable results of a tribute week that it found numer- access to the judicial local investigation. ous items in an abandoned process." The station's Koo Koo Roo Enterpris- Although Gene Siskel was farmhouse linked to the attorney Michael Grygiel es sent out press releases best known for his work disappearance of anchor- noted that the case, in last week informing all on public TV and in syn- woman Jodi Huisentruit, which two white police within faxing distance that dication with Roger Ebert, after being led there, the officers are on trial for lab tests conducted for and then for his reviews station said, by lyrics from allegedly beating a young xcoP(TV) Los Angeles had on CBS's This Morning, a rap song written by a black college athlete, has validated Koo Koo Roo's the longtime Chicago Tri- convicted rapist suspected drawn overwhelming local claims to a low -fat chicken bune film critic and in Huisentruit's case. The interest. "Regrettably," he dinner. The release even columnist's longest broad- KIMT -TV Mason City, Iowa, said, "this could be our ver- mentions the times of the cast affiliation was with anchor disappeared in sion of the Rodney King KCOP nightly newscasts, Chicago's WBBM -TV. June 1995. The lyrics in case" New York State's 10- although it notes that "Gene was with the station the suspect's song led year experiment in televis- "KCOP s report did not, as a for 25 years," notes vice reporters to a farmhouse in ing trials ended despite matter of policy, constitute president and general Tiffin, Iowa, where some favorable reviews, largely, an endorsement of Koo manager Hank Price. "He fabric and boards were many believed, because of Koo Roo Inc. or its prod- was a fixture here, and a taken for lab tests. fallout from the O.J. Simp- ucts." Consumer reporter dear friend." WBBM -TV Police began to suspect son criminal trial (B &C, Christina Penza expressed pre -empted much of sever- Jackson, who lived a few June 23, 1997). The appli- concern, nonetheless, that al weekend newscasts last blocks from both KIMT stu- cable law reverted to a the publicity could be seen week to commemorate dios and Huisentruit's 1950s -era statute largely as a testimonial. "I would Siskel's death and later apartment, a year ago. He influenced by media abuses prefer that companies not carried Buena Vista and is serving a life sentence in cases like Bruno Haupt- use me for their own pro- Ebert's tribute. Price says for raping a St. Paul, mann's trial for the kidnap- the station has no Minn., woman and a 19- ping of the Lindbergh baby. immediate plans year sentence for raping a The station argued last to replace Siskel. teenager from Cottage week that the camera ban Siskel began Grove, Minn. A man in violates state equal protec- film criticism for jail with Jackson says he tion laws because print and the station about confessed to the killing, electronic media are treat- a year before the but Jackson has denied ed differently, and that the unusual partner- involvement in the case. community has an interest ship with Ebert, in monitoring the adminis- and occasionally All news is local. Contact tration of justice. The argu- did sports reports. Dan Trigoboff at (301) ments are made under state Price says Siskel 260 -0923, fax (202) 429- constitutional doctrine A Southern California restaurant chain was a devoted and 0651 or e -mail to rather than federal. Federal hopes to profit from KCOP's scrutiny. knowledgeable dtrig @ cahners. corn.

82 BROADCASTING & CABLE / MARCH 1, 1999

www.americanradiohistory.com BROADCASTING Touch-Tone phone] and was left with a pencil, a typewriter, a pile of paper and a rotary phone." At the same man's home, Monica speaks up Shepherd taped up the VCR, microwave Barbara Walters finally got her interview with Monica Lewinsky, which oven, home computer, coffeemaker, ABC will package as a special two -hour 20/20 on Wednesday, March 3 (9 remote control and cable box. p.m. to 11 p.m.), the final night of the February sweep. Lewinsky did a sep- In Detroit, wDIV-TV aired an hour spe- arate interview with Jon Snow of the U.K's Channel 4, which will air March cial on the 1960s,taking a look at local 4 in the U.K. and in about two dozen other countries. history tied into the 1960s -albeit at the Lewinsky was reportedly paid between $600,000 and $700,000 for the expense of other prime time program- Channel 4 interview. ABC said it did not pay for its interview. ming. During the last sweeps period, the The Walters interview, which took place at ABC studios in New York, station took advantage of a similar lasted three hours and 10 minutes, Walters told reporters on a conference opportunity to tie into a miniseries about call last week. Per agreement with Lewinsky, ABC will show the interview local legends, The Temptations. just once, and it will not be distributed outside the U.S. ABC News Presi- An unusual tie -in to The '60s minis- dent David Westin said the interview was "so compelling and educational," eries came from Washington's wec -Tv, that the network opted for the two -hour special. He said the network is tak- which says it was encouraging viewers ing its time getting it to air because of the editing that needs to be done. to stroll down their own memory lanes The network has the luxury of time because Lewinsky is not doing inter- by offering pictures of its anchors and views with competitors before the ABC piece airs. Walters said the only reporters from the 1960s. WRC -TV tied question Lewinsky didn't answer, per her immunity agreement, was one into other NBC sweeps when entertain- regarding an hours -long grilling by prosecutors and FBI agents Jan. 16. ment reporter Arch Campbell visited the However, Walters said most of what transpired during that session is a set of Law and Order, which itself tied - matter of public record and will be reported during the 20/20 special. into Homicide, and where Campbell CBS will counterprogram with a repeat episode of Touched by an convinced Broadway star Jerry Orbach Angel, instead of Chicago Hope, at 10 p.m. -Steve McClellan to warble a line from his voiceover in the Disney film Beauty and the Beast. WRC -TV and other NBC affiliates also my ceremony. "We don't go out of our lions stations against overdoing tie -ins. covered the ER departure of George way to do too many tie -ins," Coscia "The definition [of newsworthiness] has Clooney in their newscasts. says. " When we do them they're spe- been broadened," he said, "to be charita- WRGB(TV) Albany News Director Joe cial, so they don't suffer from overuse" ble. It adds to the public suspicion of the Coscia says he's not a big fan of tie -ins, Henry Maldonado, vice president for news media." Westin said his current but sometimes the station can take programming and promotion at wDTV- work developing a handbook for journal- advantage of a logical one. Coscia's TV agrees that "tie -ins don't work 75% ists is based on the "concern that if the CBS affiliate tied into last week's Miss of the time. You can't do a medical public perceives the press to be a biased Universe pageant with Beauty for Sale, piece every time you watch ER. That's or promotional entity, the public will a local look at cosmetic surgery. WRGB, deadly. But with a big event, you're withdraw its support for First Amend- partnering with a local radio station, looking for a tie -in." ment protections." He cited the multimil- also tied into the Grammy awards last Av Westin, a much -respected former lion -dollar jury verdict -greatly reduced week with the awarding, during the ABC and CBS news executive, now a by a judge -in Food Lion's lawsuit evening news, of a free trip to the Gram- fellow with the Freedom Forum, cau- against ABC. In that case the network

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www.americanradiohistory.com BROADCASTING was found liable for its employees' deception in gaining employment with the supermarket chain in order to investi- Sweeps switch Siskel death gate food -handling practices. In at least one instance during On the other hand, he acknowledges, this February sweeps, the tie -in "television news is a business and ratings between newscast and network leaves show are what matter. If you have an opportu- show was reversed. One story - to nity put George Clooney on the air, line in last week's episode of and you can argue that George Clooney ABC's drama, The Practice, in doubt will help it. an your ratings, you take It's focused on a TV station being By Joe easy two minutes; you don't have to sued for use of a hidden camera Schlosser a lot manpower. expend of There's just for a story on food preparation at so much The show that raised news even the most imaginative a local restaurant. The episode syndicated news director can find, and even if they included references to ABC and arguing to a high art lost half of can find it, they often don't have enough the Food Lion case and the fact its spark last week with the reporters and photographers to go get it." that the investigative piece was death of film critic Gene Siskel. Now Some sweeps programming lends airing during the sweeps period. it is unclear what the future may hold itself to tie -ins, says WILA -TV Washington The court ruled against the sta- for Siskel & Ebert, which first in in 1986 News Director Jim LeMay, some does- tion in a multimillion -dollar judg- debuted syndication and n't. ABC's planned Storm of the Century, ment for the restaurant owner. helped put the "thumbs up or down" he says, would be a stretch. His station review into the popular vernacular. gets better opportunities week -to-week Siskel, the co -host of Buena from ABC news magazine 20/20 - ence -than standard network enter- Vista Television's weekly syndi- although he says that with a caveat. A tainment, even during sweeps. cated series Siskel & Ebert, died show like 20/20, he says, "gives us a pure Not often, but sometimes, a TV on Saturday, Feb. 20, due to com- news audience." LeMay recalls one event can transcend network interests. plications stemming from brain unfortunate local news promo about laser At KABC -Tv Los Angeles, a story about surgery. He was 53. (see Fates & surgery that ran during an ER episode the comeback of 1960s -era drugs was Fortunes, page that featured a victim of severe burning. tied to NBC's '60s series. Fair says her 63). Even news directors who run tie -ins station had been working the story any- "He meant a question whether they raise conflict-of- way, but took advantage of NBC's pro- lot to us," said interest issues, but they assert that by def- motional machine when deciding when Buena Vista inition, the tie-in is relevant to the view- to run it. "It would have been dumb for Television er's interest. "If Storm of the Century is us not to capitalize on this huge public- President Mort giving me a particular kind of audience," ity campaign," she notes. Fair says her Marcus. "The says Wn,A -TV's LeMay, "it makes sense station ties in when it can, and this show has been to do a story they're interested in. It's rare month ran interviews with Stephen here for over that we're given an opportunity to make a King and Cher sound -alike Kelly Van 10 years and tie -in that makes sense to the public" Hoose Smith -who provided Cher's Siskel dead at 53 it's been a "It you've got an audience interested voice for the TV movie And the Beat long -running show. You can't real- in a particular topic, it's an opportunity Goes On, the Sonny and Cher Story- ly replace a Gene Siskel because it to hold them into your news," KABC -TV as well as stories on wild weather. was a show created by the two of News Director Cheryl Fair notes. Fair Sometimes the tie -in is a natural, but a them and was unique to them." We and LeMay were among the news fleeting opportunity nonetheless. WTAE- are going to take it one step at a directors who commented that network Tv logically tied into ABC's Cupid for time and Roger is going to do the news magazines frequently provide Valentine's Day. But while the station's best that he can" more and better tie -in opportunities - local news will continue to do many other This past weekend Buena Vista in addition to a news- oriented audi- tie-ins, the canceled Cupid will not. sent out a special half -hour episode of the best of Siskel & Ebert. And as for the future of the show, Marcus says the studio will Unda-USA National Catholic Association for Communicators not be announcing a replacement The 1999 (l..`' w` 111M6 Call for Entries for Siskel in the near future and Honoring radio and television programs that enrich their audiences through a may not do so at all. In the coming values- centered vision of humanity. weeks, rotating guest critics will \} Program Categories: sit in with Ebert. Entertainment The Arts News and Information Religion PSAs Community Besides co- hosting the hit syn- Awareness Campaigns Children's Programming Features Station of the Year Awards Personal Achievement Award Latino Programming in Spanish dicated show, Siskel was a long- Deadline: n 0, 1000 time film critic for the Chicago Tribune, reviewed films for CBS' For Information and /or Entry Forms call: National Office 937.229.2303, ext. 1 This Morning and moonlighted at To Enter...Send Tapes, Forms & Fees to: Sponsor of the Gabriel Awards, Unda -USA, 901 Irving Avenue, CBS owned- and -operated WBBM- Gabriel Awards Dayton, Ohio 45409 -2316 TV in Chicago.

34 BROADCASTING & CABLE I MARCH 1, 1888

www.americanradiohistory.com "If you're going to play, play to win."

s=t Paul Karpowicz Vca. President, Television LIN Televisic n Corp nration 1999 Chairrr an CBS Affiliate Board r1.

"Whether it's news, entertainment or pubic affairs program ming, we know we can't wi. w-=hout effective promotion.

"That's why sending our promotion pE opl3 to the annual PROMAX Corference provides t e perfect )pportunity fo- the LIN stations to exchan_ e iLeas in i creative envi-onment. "When our promotion executives return from ?ROMAX, they re energized and ready to lance on the i -next challenge."

2029 Century Park East, Suite 5-35, Los Angeles, Califon is 90067 -2906 :10.788.7600 fax: 310.788.7616

The PROMAX & BDA Co.fe_ence & Exposition June 9 -12, 1999 San Francisco www.promax.org

www.americanradiohistory.com BROADCASTING CHOICE FEBRUARY 15-21

Broadcest network prime time ¡'Micys `Stephen King's Storm of the Century, Pt 3' (left) gave ABC its best according te Nielsen Medle Research Thursday in almost five years, despite `ER's farewell to Dr. Ross. 22Week abc 10.9/17

8:00 38. Cosby 9.1/14 101. Dilbert 2.7/4 49.20/20 8.2/13 62. Dateline NBC 7.3/11 77. Melrose Place 5.8/9 72. 7th Heaven 6.5/10 Q 8:30 34. King of Queens 9.3/14 111. DiResta 1.4/2 z 9:00 14. Ev Lvs Raymd 11.5/17 9. ABC Monday Night 49. NBC Movie of the 20. Ally McBeal 10.3/15 108. The Sentinel 1.6/2 105. Hyperion Bay 1.9/3 9:30 18. Becker 10.5/15 Movie-Storm of the Week -To Serve & 10:00 2 12.2/19 Century, Part 46. L.A. Doctors 8.6/14 Protect, Part 2 8.2/13 10:30 10.0/16 9.9/16 9.4/15 6.2/10 2.2/3 4.0/6 >. 8:00 17. Home Imprvmt 10.6/17 64.3rd Rock fr /Sun 7.1/11 81. King of the Hill 5.4/9 99. Moesha 2.8/4 88. Buffy the Vampire 13. JAG 11.6/18 Q 8:30 42. The Hughleys 8.8/14 60. NewsRadio 7.5/12 79. The PJs 5.5/9 104. Clueless 2.2/3 Slayer 4.1/6

9:00 27. Spin City 9.9/15 30. Just Shoot Me 9.4/14 65. Guinness World 107. Malcolm & Eddie 1.8/3 90. Felicity 3.9/6 9:30 30. Dharma & Greg 9.4/14 39. CBS Tuesday Movie - 48. Will & Grace 8.3/13 Records 7.0/11 105. Between Brothers 1.9/3 10:00 God's New Plan 9.0/14 16. NYPD Blue 10.8/18 9. Dateline NBC 12.2/20 10:30 9.9/16 7.7/13 9.8/16 4.7/7 4.3/7 8:00 27. Dharma & Greg 9,9/16 65. Terry Lipinski: From 68. Beverly Hills 90210 Q 85. Dawson's Creek 4.8/8 This 0 8:30 34. Two Guys, a Girl 9.3/15 Minute 7.2/12 52. Confirmation: Evidence 6.8/11 86. Star Trek: Voyager

9:00 19. Drew Carey 10.4/16 of Aliens 7.9/12 4.7/7 43.60 Minutes II 8.7/13 65. Party of Five 7.0/11 92. Charmed 3.8/6 9:30 34. Whose Line Is It 9.3/14

10:00 12.20/20 11.9/20 69. Chicago Hope 6.7/11 15. Law & Order 11.2/19 10:30 10.6/16 7.8/12 19.5/30 8.5/13 1.6/2 2.8/4

>. 8:00 55. World's Deadliest 40. Diagnosis Murder 2. Friends 19.0/29 59. World's Wildest Police 101. Wayans Bros. 2.7/4 108. UPN Thursday Night 8:30 Storms 7.7/12 8.9/14 4. Jesse 15.9/24 Videos 7.6/12 97. Jamie Foxx 2.9/4 Movie -The Last Man 9:00 3. Frasier 18.8/28 30. World's Shocking 97. Steve Harvey 2.9/4 70. Turks 6.6/10 on Planet Earth 1.6/2 1 D 9:30 11. Storm of the Century, 5. Veronica's Gist 15.6/23 Medical Videos 9.4/14 101. For Your Love 2.7/4

10:00 Part 3 12.0/18 52.48 Hours 7.9/12 1. ER 23.8/37 10:30 8.5/15 7.4/13 9.9/17 4.0/7 1.4/2 8:00 65. Two of a Kind 7.0/13 43. Kids /Darndest 8.7/16 23. Providence 10.1/18 90. The X -Files 3.9/7 112. Legacy 1.2/2 8:30 55. Boy Meets Wrld 7.7/13 46. Candid Camera 8.6/15 'ea O 9:00 40. Sabrina/Witch 8.9/15 75. Magnificent Seven 110. Love Boat: The Next 21. Dateline NBC 10.2/17 89. Millennium 4.0/7 E 9:30 60. Brothr's Keeper 7.5/13 6.0/10 Wave 1.5/3

10:00 30. Homicide: Life on the 25.20/20 10.0/18 55. Nash Bridges 7.7/14 10:30 Street 9.4/17 4.7/8 8.5/15 6.0/11 6.0/11 KEY: RANKING /SHOW TITLE /PROGRAM RATING/SHARE 8:00 76. )- 82. SNL: Best Game -Show Cops 5.9/11 TOP TEN SHOWS OF THE WEEK ARE NUMBERED IN 'ED 83. ABC Saturday Night 55. Early Edition 7.7/14 8:30 Parodies 5.0/9 72. Cops 6.5/12 TELEVISION UNIVERSE ESTIMATED AT 99.4 MILLION Movie Very Brady -A HOUSEHOLDS: ONE RATINGS POINT IS EQUAL TO 994.000 TV 9:00 Sequel 4.9/9 78. AMW: America Fights 54. Martial Law 7.8/14 70. The Pretender 6.6/11 HOMES YELLOW TINT IS WINNER OF TIME SLOT Back 5.7/10 9:30 (NR) =NOT RANKED: RATING /SHARE ESTIMATED FOR PERI- 010:00 87. Love American Style 25. Walker, Texas Ranger OD SHOWN *PREMIERE SOURCES: NIELSEN MEDIA 74. Profiler 6.3/12 RESEARCH, CBS RESEARCH GRAPHIC BY KENNETH RAY 10:30 4.2/8 10.0/19 9.5/15 14.4/22 8.4/13 7.8/12 one u " or o 7:00 93. 7th Heaven Beginnings Disney -Mr. Holland's 6.60 Minutes 14.9/25 83. World's Funniest! 4.9/8 7:30 79. NBA Basketball 5.5/10 3.6/6 Opus 9.3/14 Q 8:00 8. Touched by an Angel 43. The Simpsons 8.7/13 94. Sister, Sister 3.4/5 z 8:30 14.0/21 49. That 970s Show 8.2/12 95. Smart Guy 3.3/5 D 9:00 96. Zoe Dunc Jck Jn 3.0/4 7. CBS Sunday Movie tn - 27. NBC Sunday Night 23. The X -Files 10.1/15 9:30 Too Rich: The Secret 99 Unhap Ever After 2.8/4 Movie- Eraser 9.9/15 10:00 Life of D Duke, Part 1 21. The Practice 10.2/16 14.3/22 10:30

WEEXAVG 9.2/15 9.5/15 9.9/16 6.8/11 2.3/4 3.7/6 SIDAVG 8.3/14 9.2/15 8.9/15 7.4/12 2.0/3 3.3/5

36 BROADCASTING 8 CABLE I MARCH 1, 1999

www.americanradiohistory.com IIIADCASTINI

ation, development and production of network, first-run syndication and noncable children's TV GET WITH programming. As part of the deal, Warner Bros. By Michael Stroud and Joe Schlosser retains the ownership rights and worldwide dis- Fox gets more Devil and Bob, a show currently locked into a tribution of all products animated originally developed at multiyear contract with from the venture. Fox. The show will focus KTvu's owners, Cox Tollin/Robbins directed Continuing its high- stakes on a character caught Broadcasting. CBS execu- and produced the current prime time animation gam- between good and evil. tives had no comment on film Varsity Blues and pro- ble, Fox Broadcasting has NBC took a stab at anima- O'Brien's decision. duces HBO's Arli$$ and a ordered eight episodes of a tion last summer when it number of Nickelodeon new stop -motion animation aired the short-lived British Cupid creator lands series including Kenan and series, Gary and Mike, import, Stressed Eric. Kel and Cousin Skeeter. from Big Ticket Television. at 20th The network also gave the O'Brien staying put Twentieth Century Fox Television has signed Rob WB turns talent go -ahead to another season KTvu(Tv) San Francisco of ABC's scout of its controversial come- General Manager Kevin Thomas, creator Cupid, to a four -year deal dy, The PJs. O'Brien is officially out of With The WB and other Gary and Mike follows the running for any posi- valued at $8 million that youth- oriented networks two 20- something guys on tion within the CBS sta- will include executive pro- snapping up much of Hol- a fanciful cross-country tion ranks. O'Brien told ducing David Kelley's lywood's young talent, road trip. Fox is leaning CBS President and CEO drama, Snoops, for ABC. Fox took the unusual step toward launching the show Mel Karmazin that he was Thomas will also develop last week of scheduling an midseason next year (as it no longer interested in a comedies and dramas for open casting call for actors did with The PJ's this sea- potential job with CBS. the studio. Gina Gershon between the ages of 15 son), sources said. Fox has O'Brien met with Kar- has signed on to play the and 21 to help fill its fall also picked up another 22 mazin late last year to dis- lead in Snoops. The cast slate. The search will be episodes of The PJs. cuss potential opportuni- includes the canceled conducted March 2. Bob ties within the network Cupid's Paula Marshall. Harbin, senior vice presi- NBC follows suit and CBS station group dent for casting and talent In its own animation gam- and O'Brien was recently Dealin' with WB development, explained: ble, NBC has ordered 13 rumored to be headed to Marquee Tollin/Robbins "We have an unprecedent- episodes of Carsey -Wern- KCBS -TV Los Angeles to has entered into an exclu- ed number of young char- er's first prime time ani- fill the vacant general sive long -term deal with acters to cast for the 1999- mated series, God, the manager post. O'Brien is Warner Bros. for the cre- 2000 season."

lectronic Invoicing over the internet for Stations /Networks /Agencies. To sign up, go to www.spotdata.com Spotdata Sales: 303.390.7410 COLUMBINE dU E -mail: spotdatinfo @spotdata.com World Wide Media Solutio

MARCH 1, 1999 I BROADCASTING & CABLE 37

www.americanradiohistory.com Broadcasting &Cable CABLE A wallflower gets to dance FrontierVision backers hit bull's -eye with timing of sale to Adelphia Communications By Price Colman backers, led by J.P. Morgan Capital, figured from the beginning that, with Easily overshadowed by more allur- the crown -jewel properties already Adelphia's new ing metropolitan properties, Fron- spoken for, money could still be made customers tierVision was a patchwork collec- by collecting less -comely systems and tion of cable systems clustered in small grooming them for sale. REGION SUBSCRIBERS cities in Ohio, Kentucky and Maine. "They're good systems, real quality As the cable industry continued its systems that FrontierVision has assimi- New England 247,983 rapid dance toward consolidation, lated in the last three years," says Ohio /Kentucky 392,520 FrontierVision was never intended to Rocco Commisso, chairman -CEO of Virginia 61,699 be the belle of the ball. Its backers MediaCom, an MSO that's smaller but knew as much in 1995 when they otherwise similar to FrontierVision. Total 702,202 began what would lead to 30 acquisi- It's an assessment that underscores the tions and about 702,000 subscribers. "get big or get out" quandary facing Adel- Adelphia has 2.3 million existing cable subscribers in Florida, New Nevertheless, FrontierVision has phia and many other cable operators. For Jersey, New York and Pennsylvania. emerged as a debutante in its own right. them, it's a question of whether to cash in Source. Adelphia Communications Corp. Two weeks ago, it attracted a $1.2 billion on cable valuations that have soared to marriage offer from Adelphia Commu- record highs -or stay the course while nications. betting on the promise of new revenue FrontierVision's backers seemingly FrontierVision is hardly a Cinderella streams garnered from digital cable, high- have found a way to do both. Adelphia is story. After all, its savvy financial speed data and cable telephony. paying $550 million in cash and 7 million shares of stock, along with assum- ing FrontierVision's $1.11 billion in `Non- event' or major blow on debt, to consummate the deal. (Backers are Brown Brothers Harriman & Co., electronic program guides? First Union Capital Corp., Olympus Pri- United Video Satellite Group has lost the latest round in its legal fight with vate Placement and Duff Ackerman & Gemstar International over electronic program guides -which may lead to Goodrich, along with J.P. Morgan.) a settlement in the protracted five -year lawsuit. "We absolutely wanted to continue United Video and Gemstar subsidiary StarSight have been embroiled in to ride the FrontierVision story," says a battle over electronic program guides (EPGs). The case centers on John Watkins, managing director for whether UVSG's Prevue Express guide for advanced analog set -tops J.P. Morgan Capital. "It's just on a infringes on Gemstar /StarSight patents. much larger platform with Adelphia. I The legal wrangling has escalated in the past year as Gemstar sued think all the investors are excited about Prevue Interactive, General Instrument, Scientific -Atlanta and Pioneer, playing in the cable industry and doing claiming infringement of Gemstar /StarSight EPG patents. it through Adelphia." The issue is particularly crucial because EPGs represent one of the most The deal occurs at the front end of the valuable pieces of real estate on the TV dial. The guides not only list pro- four- to seven -year investment window gramming but also carry advertising and offer cross -promotion opportunities. FrontierVision's backers had for the U.S. District Court Judge Sven Erik Holmes, ruling last week on one of four company. "We entered the market in late issues in the Prevue Express suit, said Gemstar subsidiary StarSight Telecast 1995 and seemed to time the market did not engage in "inequitable conduct" In other words, StarSight did not know- very well," says Jack Koo, executive ingly use false or misleading information to obtain a key patent for its guide. vice president and co-founder of Fron- Gemstar Chairman -CEO Henry C. Yuen characterized the ruling as a tierVision. major blow to UVSG's case. But Peter C. Boylan Ill, president -CEO of Terms translate into roughly 14.5 UVSG, called it a "non- event," and said his company from the outset was times FrontierVision's 1998 cash flow, aware that proving inequitable conduct was difficult. or about $3,000 per subscriber. That's Three issues remain in UVSG's suit against StarSight: whether Prevue about the median price -per- subscriber, Express infringed on the StarSight patent; whether the patent is valid; and based upon other recent acquisitions, Prevue's claim that StarSight violated antitrust laws with an excessively including the $50 billion AT &T-TCI broad patent. merger and Paul Allen's billion -dollar Instead of ruling on those issues, the judge wants UVSG and Gemstar acquisitions of Marcus, Charter, Rifkin to take a shot at settling them. So he referred them to Magistrate Judge and other operators. Claire Eagan for a settlement conference-a move both sides say they Daniels & Associates initiated the welcome. -Price Coleman deal, which was originally cast as a joint venture, and advised Adelphia. J.P.

38 BROADCASTING & CABLE / MARCH 1, 1999

www.americanradiohistory.com To Jeanne Flint J J Stands for On -Time Graduates

"We wanted to promote cable's On -Time

Guarantee in a creative way that reflects our company's values,

so we decided to give awards to graduating seniors who had shown

a strong commitment to being responsible and on time."

"I was shocked, " says Jeanne. "We weren't sure if there would be

many graduating seniors who had perfect high school attendance

records...but our winner had done even better than that. She

hadn't missed a day of school in 13 years!"

"We made the front page of the daily newspaper, and we

were able to draw attention to the OTG and Comcast's ded-

ication to customer service," Jeanne continues. "But what

was most gratifying is that we showcased Comcast's commitment to community involvement and the education of our kids."

Thanks to Jeanne and Comcast, there will be many more

On -Time Graduates in Chattanooga. They're going to

hold the contest every year.

If you would like more information about the On -Time Customer Service Guarantee or have an OTG success story, contact Kim Elek at the NCTA, 202 -775 -3629 or visit our Web site, www.ncta.com. Jeant Director of Government .4ffairs/Comnwnity Relations Comcast Communications, Chattanooga, TN www.americanradiohistory.com CABLE Morgan & Co. advised FrontierVision have a negative impact on Adelphia's with assistance from Waller Capital. leverage ratios, some in the investment Still, the acquisition isn't risk free for community are skeptical that the MSO Conexant risks Adelphia. The additional shares of stock will be able to hit the self -imposed 6.5:1 issued will slightly dilute the ownership mark by this fall, when the FrontierVi- dip into cable stake of the John Rigas family, which con- sion acquisition is expected to close. trols the publicly held company. The Adelphia, which has been one of the Rigases will still own 55 % -60% of out- more aggressive acquirers in the past modem chips standing shares, Adelphia officials say. year, could face challenges in making By Price Colman But further dilution could make the com- additional acquisitions if a high leverage pany vulnerable to an unfriendly takeover. ratio or higher interest rates make it Conexant Systems Inc., a Rock- Then there's the leverage issue. For more difficult to borrow money. well Semiconductor spin-off, several years, Adelphia has been under Another issue regarding the deal is plans to announce today that it pressure from the investment community how well FrontierVision's properties has developed a single chip for cable to bring down its debt-to -cash -flow lever- mesh with Adelphia's clusters. Adelphia modems capable of handling the age, which historically has been among executives acknowledged that 392,000 range of functions currently per- the industry's highest. Rating agencies, FrontierVision subscribers it gets in formed by four to six chips. such as Moody's and Standard & Poor's, Ohio /Kentucky would create a new Such functions allow users to had recently upgraded Adelphia debt and cluster. They also emphasized that Fron- receive all digital data, audio and were subsequently caught off-guard by tierVision's Northeastern U.S. proper- video signals. the FrontierVision deal, sources say. ties- primarily in Maine-are a good fit It's a crucial step as cable While Adelphia executives insist that with Adelphia clusters in Maine, Ver- modems -one of the cable indus- the FrontierVision acquisition won't mont and New Hampshire. try's most successful product launches ever -begin to move from their proprietary roots toward CABLE'S TOP 25 retail distribution. Conexant contends that its single - chip integrated circuit -the RISC - based CN9414 -not only will PEOPLE'S CHOICE reduce cable modem manufacturing Mark Martin took home the checkered flag at costs by roughly 25 %, but also will the Feb. 21 NASCAR race and so did TNN. enable the modems to be upgraded The event was the most watched cable by software downloads-instead of program last week. by silicon component replacements. Following are the top 25 basic cable programs for the week of Feb. 15 -21. ranked by rating. Cable Anticipated lower manufactur- rating is coverage area rating within each basic cable network's universe; U.S. rating is of 98 mil- ing costs and software upgrades lion TV households. Sources: Nielsen Media Research. Turner Entertainment. would help reduce modem costs to Rating HHs Cable Rank Program Network Day Time Duration Cable U.S. (000) Share consumers, which in turn could

1 NASCAR /Dura- Lube.... TNN Sun 12:30P 240 6.2 4.6 4524 14.1 drive even faster penetration of 2 WWF Wrestling USA Mon 9:00P 60 6.1 4.6 4584 8.5 cable modems. In North America, 3 WWF Wrestling USA Mon 10:00P 65 5.7 4.3 4295 8.9 cable modem penetration exceeds 4 WWF Wrestling USA Sun 7:00P 60 4.9 3.7 3678 7.7 600,000, a number reached in 5 WCW Monday Nitro Live! TNT Mon 8:00P 60 4.7 3.6 3536 6.9 barely two years, which continues 6 WCW Thunder TBS Thu 9:06P 71 4.2 3.2 3181 6.1 7 WCW Monday Nitro Live! TNT Mon 10:OOP 62 3.7 2.8 2756 5.7 to accelerate as more cable opera- 7 Rugrats NICK Mon 7:30P 30 3.7 2.7 2713 5.8 tors offer the popular service. 9 Rugrats NICK Sat 8:00P 30 3.6 2.7 2687 6.4 But Conexant faces an uphill 10 Rugrats NICK Tue 7:30P 30 3.5 2.6 2565 5.5 battle, says Michael Harris, ana- 10 Sat Nicktoons TV NICK Sat 10:30A 30 3.5 2.6 2560 10.4 lyst with Kinetic Strategies. 12 WCW Thunder TBS Thu 8:05P 61 3.4 2.6 2596 5.2 "The key for Conexant is they 12 WCW Monday Nitro Live! TNT Mon 9:00P 60 3.4 2.5 2534 4.7 14 Larry King Live CNN Mon 9:00P 60 3.3 2.5 2509 4.7 have to deliver," he says. "They have 14 Rugrats NICK Thu 7:30P 30 3.3 2.5 2439 5.4 played in the cable modem space 16 Movie: 'Passing Glory' TNT Sun 8:00P 120 3.2 2.5 2439 4.6 before now, albeit unsuccessfully." 16 All That NICK Sat 8:30P 30 3.2 2.4 2367 5.5 Conexant's unveiling comes just 16 Walker, Texas Ranger USA Wed 8:00P 59 3.2 2.4 2363 4.8 as Cable Television Laboratories, 16 Rugrats NICK Wed 7:30P 30 3.2 2.4 2354 5.3 the cable industry's R &D consor- 20 Hey Arnold NICK Sun 10:30A 30 3.1 2.3 2278 8.3 20 Rugrats NICK Sun 10:OOA 30 3.1 2.3 2270 8.6 tium, is about to announce results 20 Hey Arnold NICK Mon 8:OOP 30 3.1 2.3 2265 4.6 from the latest round of Data Over 20 Movie: 'A Death in Calif..' LIF Sun 4:00P 120 3.1 2.3 2239 6.1 Cable Service Interface Specifica- 24 Walker, Texas Ranger USA Tue 8 :00P 60 3 2.3 2275 4.5 tion (DOCSIS) certification testing. 24 Walker, Texas Ranger USA Mon 8:OOP 60 3 2.3 2254 4.4 DOCSIS is aimed at producing 24 Sat Nicktoons TV NICK Sat 11:OOA 30 3 2.3 2250 9.1 cable modems that can essentially 24 Wild Thornberrys NICK Tue 8:OOP 30 3 2.2 2235 4.6 24 Walker, Texas Ranger USA Fri 8:00P 60 3 2.2 2221 5.0 plug and play on any cable system 24 Rugrats NICK Fri 7:30P 30 3 2.2 2201 5.4 regardless of headend equipment.

40 BROADCASTING & CABLE I MARCH 1, 1999

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www.americanradiohistory.com CABLE Lineup change for ESPN Classic On deck, consistent sports programming and a centerpiece to gain viewer loyalty

By Joe Schlosser grown from 6,500 subs on it and trying to come up with a format since its 1995 launch to that will fit into Classic's special niche?'

II it's Monday, it about 20 million today. Classic has programming partner- must be Major But many observers ships with the NFL, NBA, Major League Baseball have consistently regard- League Baseball, NHL and a number night on ESPN Classic. ed the network's pro- of other key sports organizations. That's exactly the gramming as disjointed. The network also acquired a number rationale ESPN execu- "Classic has tradi- of sports libraries, including the Big tives are hoping view- tionally been a surfers' Fights Library, giving Classic a collec- ers will follow when it network," says Ron tion of 10,000 pro boxing matches. comes to the newest Semiao, ESPN2 and The new "consistent schedule" will ESPN cable network. ESPN Classic's direc- feature a structured prime time lineup Starting today, the net- 'Diamond Collection' celebrates tor of programming. "It that features sports Roberto Clemente and others. different major work that broadcasts gets surfed into by each night of the week. classic games, sporting events and doc- viewers wondering what's on Classic. Monday nights will start with golf umentaries is changing its program- And what we have done is structure the programming at 8 p.m. (all times are ming lineup to be more consistent and lineup to try and drive some viewing Eastern Standard) and Major League viewer -friendly. habits into people's minds so that they Baseball from 9 to 11 p.m. On Tues- Because ESPN Classic's daily pro- will get into that mode." days, vintage NFL games will lead into gram lineup is not listed in TV Guide or This summer, Semiao says, ESPN boxing from 9 to 11 p.m. On Wednes- most other television programming Classic will also debut a Wide World days, NBA and college football will guides, network executives have decid- of Sports series and a regular extreme split the evening, while Thursdays ed to make it as easy as baseball on sports block that will feature every- offer baseball and NFL programming. Monday, boxing on Tuesday and col- thing from cliff diving to today's X- Sports documentaries and auto racing lege football on Wednesday. Games -type events. The signature will run on Friday nights and hockey, And within the next six months, series that will air five nights a week in boxing and college basketball will ESPN executives say the network will prime time is being developed by round out Saturdays. add a number of new programs, includ- ESPN executives. On Sundays, ESPN executives have ing a nightly 8 p.m. show that will serve "It will become a franchise, just like opted to allow viewers, through ESPN's as ESPN Classic's signature series. ESPN's SportsCenter or ESPN2's Live Internet site, to select what classic films ESPN acquired Classic in 1997. It has shows;" says Glover. "We are still working will air from 7to9p.m.

including Encore will have Oscars: Female nominees subs running out to the agonize over their dresses, video store less, with the newspapers run prediction HOOKED savings more than covering sweepstakes, and Turner the $10 cost of a primary Classic Movies presents digital cable tier. Operators by Nolan Marchand its 31 days of Oscar. The that are now taking the dig- fifth annual March -long ital package and extending affiliation is required to 24- hour -a -day marathon Encore affiliations their deal for the Starz! and make Chairman John Sie's will feature 288 Oscar - Encore Media Group has Encore pay TV packages programming strategy winning and 1,125 -nomi- finalized a series of affilia- include Time Warner effective. Encore offers up nated films and roles. This tion agreements with 15 Cable, MediaOne Group to 26 different channels, year, TCM will spotlight MSOs to carry its package Inc., Cox Communications programmed by themes the winners and nominees of movie services designed Inc., Charter Communica- ranging from westerns, in alphabetical for digital cable. Many of tions, Century Communi- order, rep- comedy and action to resenting 25 letters of the Encore's digital "themed romance. cations Corp., Falcon Sie believes that alphabet (No Oscar titles multiplex" movie channels the movie packages can be Communications, Interme- start with "X.") It all starts have already been distrib- most successfully market- dia Partners, Insight Com- uted on systems owned by ed alongside fat packages munications Co. and at 6 a.m. on March 1 with parent company TCI, the of pay -per -view movies as Rifkin & Associates. the 1953 film Above and most aggressive proponent a "virtual video store in the Beyond (1953) and ends of digital cable. But Encore home" The experiences of A month of winners March 31 at 3:30 a.m. lacked deals with other DBS services show that Many showbiz events per- with the 1969 Yves Mon - major operators whose subscribing to a package petually precede the tand classic Z.

42 BROADCASTING & CABLE I MARCH 1, 1999

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www.americanradiohistory.com óuliflilllb TECHNOLOGY Panasonic, Sony hedge DIV bets Announce new high -definition products based on existing technology industrial market with a low -cost line called the Pro- By Glen Dickson fessional Video (PV) Series. The first product in the anasonic and Sony, series is a $8,900 camcorder. the two leading Panasonic's big DVCPRO broadcast- equip- sales news was a $1.25 mil- ment manufacturers, are lion purchase by Time Warn- leveraging their existing er Cable to support its new 24 channel in digital tape technology Sony's DSR -2000 DVCAM VTR (I) will playback DVCAM and DVCPRO -hour all-news into new products for dig- tapes: Panasonic's AJ- HD3000 D -5 recorder handles 10801 and 1080P Austin, Texas. The service is ital television production. due this spring for 250,000 With an eye on the NAB convention in include the AJ- DR7000 News and Pro- subscribers. Las Vegas next month, Panasonic last gram Cache Server and the AV-SS500 The order includes a DVCPRO News week announced a number of new prod- Video Production Server. With 2.5 hours Automation video-server system for news ucts based on its popular DVCPRO quar- of storage, the Cache Server is suitable post -production and playback, a ter- inch tape line, which has generated for playout in larger systems. It sells for DVCPRO Smart -Cart tape -based sales of 70,000 units to date. $80,000. The Video Production Server automation system for archiving, and a The DVCPRO HD high -definition can record or play back eight video number of DVCPRO camcorders and recording format, at which Panasonic channels simultaneously and is suited VTRs for acquisition and production. first hinted in November 1997, will for sports highlights and time shifting. Time Warner Cable is a major fan of record video at a rate of 100 Mb/s. The Panasonic is also presenting several Panasonic's DVCPRO, installing the dig- DVCPRO HD line is targeted for the new DVCPRO 50 (50 Mb /s) models, ital format at NY1 in Manhattan, Bay end of 1999 and will include two cam- including a two -thirds -inch IT cam- News 9 in Tampa, Fla., CFN 13 in Orlan- corders and a VTR that support 1080i corder, a slow- motion player, a field do, Fla., and RNews in Rochester, N.Y. recording. No pricing for DVCPRO recorder and a desktop recorder /player. At NAB, Panasonic will also intro- HD has been announced. It's extending its original DVCPRO 25 duce a portable D -5 HD field recorder Other new DVCPRO products (25 Mb/s) format into the business and for 1080i use and a D -5 HD mastering VTR that will support 1080i and 720p at various frame rates. "Our approach Pro -Bel pays Chyron's to the marketplace is two formats," bills says Stuart English, vice president of While Chyron is touting its high- definition Duet graphics system as it marketing for Panasonic Broadcast. heads to the NAB convention next month, Chyron President and CEO Ed "You have D -5 HD for mastering, and Grebow says the Pro -Bel routing and automation products are currently DVCPRO covers everything else" the company's biggest moneymakers. Pro -Bel sales more than doubled Other new Panasonic high- definition from $5.7 million to $12.6 million over the last year, he says. products include D -5 HD cart "The Pro -Bel stuff is what's paying the bills," says Grebow. There are "a machines and a multi -format high -def- lot of tire kickers out there" when it comes to HD products, he adds. inition widescreen monitor that will Chyron began its pre -NAB press conference last week by announcing display 1080i, 720p, and 480p. Pana- the sale of five more Pro -Bel automation /media management packages sonic said its universal format- convert- and a master control system to Turner Entertainment Networks. Turner will er will be available in the second half now have 10 Pro -Bel automation systems at its Atlanta headquarters, of 1999 for $99,500. handling such feeds as TNT Domestic East Coast, TNT Domestic West Panasonic didn't announce any devel- Coast, TNT Latin America and Cartoon Latin America. opments in 720p cameras for NAB, Chyron is banking on Pro -Bet's success by launching Meridian, a low - although the company has delivered cost, single -channel automation package aimed at smaller television sta- some 720p prototypes to ABC. "We're tions. "Meridian's for stations entering the automation market due to buy- not trying to push either format [ 1080i or ing video servers," says Kathy Bienz, Pro -Bel product manager. Pro -Bel is 720p]," explains Phil Livingston, Pana- also launching a new master -control switcher, the TX 310, adding HD sonic's vice president of engineering video channel capability to its switcher line. It also unveiled a production support and training. "Even for a compa- version of the MPEG -2 logo inserter it demonstrated at NAB '98. ny like Matsushita, your resources Chyron's mainstay, of course, has always been graphics, and Duet is become limited, so we're trying to focus being positioned as the company's "video platform" of the future, accord- on the one with the broadest base." ing to product manager Matt Allard. Sony is focusing on its established Chyron has already delivered 30 beta units of Duet with Lyric graphics half-inch tape technology, introducing composition and playout software to customers. -Glen Dickson several new Betacam SX VTRs. The products include a frame- accurate edit-

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www.americanradiohistory.com TECHNOLOGY ing player and a frame- accurate editing of quarter-inch tape equipment. rial. The system will be delivered in recorder -player. Both are suitable for DVCAM is based on the same core June, with a companion 24p camcorder ENG. Sony has also dropped the pric- technology as Panasonic's DVCPRO due in early 2000. ing roughly 25% on its Betacam SX but has been marketed by Sony as a Sony's HDCAM half-inch high -defi- line, which has sold 20,000 units so far. "business and industrial format." nition tape format got a boost with Sony's is also offering a new line of Nonetheless, Ott claims that Sony has CBS's announcement that it is using the half -inch MPEG -2 VTRs that will be shipped 75,000 units of DVCAM, with format to produce its 48 Hours news- able to play back and edit Betacam SX, about 35% of them going to broadcast, magazine in HDTV CBS plans to air the Betacam SP and Digital Betacam tapes cable and TV production customers. program in 1080i HDTV on April 1, and will have a recording rate of 50 -80 The new DVCAM products aimed at marking the network's first foray into Mb /s, in either the 480i or 480p for- broadcasters include a DSR -500WS HDTV news. The network has broad- mats. While Betacam SX is based on widescreen camcorder, which will sell cast in HDTV four NFL games, one MPEG -2, it has some proprietary for $15,400, and the DSR -2000 studio episode of Chicago Hope and two aspects that require a serial digital inter- recorder /player, which will play back movies over the past four months. face to other MPEG -2 products, such as DVCPRO tapes as well as DVCAM. CBS is using eight HDCAM cam- satellite encoders or video servers. "DVCPRO has sold to a lot of broad- corders for location interviews and The new series, code -named "MFV," casters, so why not play back DVCPRO HDCAM post -production equipment at will "take a Betacam SX tape and tape ?" asks Ott. CBS Television City in Los Angeles. become MPEG at 50 Mb /s," says Bob On the HDTV front, Sony has intro- CBS O &Os and affiliates currently Ott, Sony's vice president of VTRs. duced a 24 -frame progressive (24p) equipped to air the HDTV broadcast Sony is also planning a high- definition post -production system aimed at the include wCBS -TV New York, Rcss -Tv line of half-inch MPEG -2 VCRs that film mastering community. Developed Los Angeles, KYw-TV Philadelphia, KPIX will record at 300-600 Mb /s, Ott notes. with LaserPacific Media Corp., the 24p San Francisco, WUSA Washington, WGNX While Sony is still trumpeting Beta - system can switch between 1080p/24 Atlanta, iu-tou Houston, KIRO Seattle, cam SX as the broadcast acquisition for- and 1080i160, allowing a single post - WISH Indianapolis, wBTV Charlotte, mat of tomorrow, it is now adding some production system to deal with both N.C., wRAL Raleigh, N.C., wmRC Cincin- broadcast products to its DVCAM range film material and 1080i/60 video mate- nati, and WBNS Columbus, Ohio.

be seven cards, then we it into horizontal stripes got it down to four in rather than using the tile August-now it's one." arrangement employed by The two new Harris other encoder manufactur- encoders will available by ers, explains DiviCom the end of June. All of the Product Marketing Man- By Glen Dickson Harris encoders interface ager Aldon Caron. with Harris's new Guide - The DiviCom architec- Harris broadens DTV channel of 1080i, 720p or plus PSIP [Program and ture improves perform- encoder line 480p (pending SMPTE's System Information Proto- ance in such areas as standardization of a 480p Harris Corp. is introducing col] Manager and motion estimation, Caron input interface) and will two entry-level DTV ULTECH's DTV-708 says, resulting in what he sell for between $100,000 encoder units to go with closed captioning inserter. estimates is a 10 to 1 gain and $200,000. The scala- its top -of-the -line Flexi- in bandwidth efficiency. DiviCom's HDTV Coder VS21 system, ble, five -rack unit, the "The high -speed data bus which is already being FlexiCoder VS5, accom- encoder bows allows [the chips] to talk Har- used by a number of cur- modates up to five of Compression supplier to each other," says Caron. rent DTV stations for local ris's HDP 100 high- defini- DiviCom has introduced "With the six SD encoder ATSC-compliant SDTV tion encoding cards, the MediaView MV400, a solutions, for example, and HDTV encoding. allowing it to support one high- definition encoder in once a ball in an HDTV The new models HDTV channel and up to a one -rack unit chassis. picture passes from one include the UniCoder, a six SDTV channels simul- The MV400 will be the tile to another, it has to be single -channel encoder taneously (the VS21 first encoder to use the lat- re- encoded." that will be available in accommodates up to 21 est version of the DVxpert DiviCom's MV400 will standard -definition and cards). Harris VP of Sys- chip from DiviCom parent be marketed by transmitter high- definition versions, tems Integration Jay C -Cube Microsystems, supplier Comark and will and the FlexiCoder VS5, a Adrick says the new HDP and will support 1080i, begin shipping in July. So mid-range product that 100 processor has allowed 720p or 480p encoding. far, the only customers for can accommodate a mix of Harris to offer more flexi- The unit integrates 10 the DiviCom HD unit are HDTV and SDTV encod- ble and compact encoding DVxpert encoding chips station group LIN Televi- ing or support redundant options. "That's a major on a single module linked sion and PBS station HD encoding. innovation for us to have via a high -speed bus. That wGBH(TV) Boston. Target The two -rack UniCoder the HDP 100 on one card," allows the MV400 to com- pricing for the MV400: HD can support a single Adrick notes. "It used to press a picture by breaking $150,000- $200,000.

48 BROADCASTING & CABLE / MARCH 1, 1999

www.americanradiohistory.com T H E C A N ' T - M I S S E V E N T O F THE YEAR FOR ENTERTAINMENT EXECS

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ViacomIMTV 4uires Imagine Radio. noise online Chaca eco Wow: about !Julie(tiotAC) stations a,ad& Broodro tFREE J Cable programmer hopes to heighten Interne Rodio Station í Behan customize j ït;iol .Ieec,igtf olLa online profile with sites for kids, music fans reviews What's on Imagine Radio? listen By Richard Tedesco mats when it's scenes Yom station. and begin broadcasting within minutes relaunched in June. Jtel New releases & old classics on our In an effort to build its brands online, Buggles a reference stations. MTV Networks is spending $250 to the first group Stations createdi by like you million in on -air promotion to plug MTV in a featured of the product featured in Business two new Web sites. music video on- Week's 'Best Weh Sites of 1998. With working titles of "Project Noz- air could be the MTV acquired ImagineRadio, which will be relaunched in zle," and "The Buggies Project," the basis for its first big June with 100 different 'channels' of music. new MTV sites are aimed at kids and step into digital music fans, respectively. They'll be music. there is an industry standard, we'll part of a new Internet business unit "We're going to make available any embrace the industry," says Mark rnder the Viacom corporate umbrella. technology that the consumer Rosenthal, MTV president and COO. MTV is reportedly spending $50 mil- embraces and the music industry Mark Hardie, senior analyst for lion to acquire Imagine Radio and two approves," says Matt Farber, MTV sen- Cambridge, Mass. -based Forrester other Internet companies to support Pro- ior vice president of programming and Research, sees MTV's latest online ject Nozzle: Nvolve, an online children's new business. moves as a savvy vertical play. "Via - software developer, and Red Rocket , an That could quickly translate into corn's audience is the perfect audience online educational retail firm. legally downloaded music as the major for a more organized approach online," Its goal is to recast the programmer record labels work their way toward a says Hardie. "If they can put together a as a Cadillac music destination slated secure standard for doing that through much more consistent online offering to carry 100 "channels" of diverse for- the Secure Digital Music Initiative. "If and tie that directly back to their cable and film offerings, they have a really good shot at exploiting the audiences Cartoon pilots debut online they already have." Hardie sees the Imagine acquisition

In a strategy to test pilots online, .. as a tactic to exploit technology that Cartoon Network put two new 11111 can be applied to streaming video. `boons on its Web site last week, At launch, Buggles is intended to be with several more in the wings. a full- service music site with news, The pilots are: Pinky and the Fly, reviews, concert information and tick- about a fly in love with a donkey, from eting, co- branded CD marketing and Pee Wee's Playhouse designer Gary chat areas. It will be bolstered by $150 Panter, and B. Happy, about a blue- million in on -air promotional support. bird who wants the world to be happy, PC users can plug into pre -set music from Mark Newgarden. Four episodes channels or customize their own. "We of Pinky are planned; three B. Happy believe the future is in vertical destina- segments will appear online. Each tions," Rosenthal says. segment runs six to eight minutes. MTV brings out a beta version of its Five more pilots will premiere on the site (www.cartoonnetwork.com) other vertical online extension, an all - this year, including an animated version of Banana Splits, according to purpose online service for kids tem- Sam Register, vice president and creative director of Cartoon Network porarily called "Project Nozzle," in Online. "We need to get in on the ground floor of original animation on the June. Nozzle will be folded into Web and more long -form animation," says Register. Nick.com as it evolves toward a Sep- Putting the pilots online provides a cheaper way of producing them ini- tember launch, with $100 million in tially, according to Register, and gives the cable network an audience for on -air promotion over Nickelodeon. immediate feedback. Nickelodeon's online unit is enlisting The current pilots represent the first original animation Cartoon Net- content creators for the site to comple- work has produced online. They were inspired by World Premiere Toons, ment material from its on -air proper- an on -air pilot series that has spun out five original series and 50 shorts ties," according to Rosenthal, with for the network. -by Richard Tedesco children also creating some of the content.

48 BROADCASTING & CABLE / MARCH 1, 1999

www.americanradiohistory.com ABC outlets redo sites SITE OF THE WEEK www.kxtvl0.com ABC Internet Group switches from Starwave to iXL year. That change was partly responsi- KXTV10 d r By Richard Tedesco Th9, F6rprY 26.1969 2.4'.11 pm ble for the ABC station shift, according 1=3 In a move to upgrade ABC's affili- to a spokeswoman, who also cited Star - TaaMFM ates presence online, the ABC Inter- wave's full slate of online projects net Group has dropped Starwave including Go, saying, "We are incorpo- Communications and engaged iXL to rating a large number of properties." redesign the ABC owned and operated Along with overseeing development stations' Web sites. of Go, Starwave is responsible for the Some ABC stations were dissatisfied Disney sites, including ESPN.com, with the service they were receiving ABCNews.com and ABC.com. from Starwave, until recently a West Sites for nine of the 10 stations will Coast unit of Disney. "We just weren't be relaunched by April 1, according to getting the attention from Starwave Melissa Grossman, iXL director of that we needed," says Tom Kane, pres- business development. Grossman says ident and general manager of WABC- iXL also expects to strike a deal with TV in New York. the lone exception, KGO -TV, ABC's KXTV -TV The deal with iXL was "brokered" San Francisco station. by the ABC Internet Group, according In separate deals with iXL, each sta- Sacramento, Calif. to Kane, who says the feeling was that tion will use the company's Siteman ABC, ch. 10 iXL was "better equipped to work with template tool to update and maintain the stations." their sites and most stations will use its Site features: Live streaming of Jamie Barton, ABC director of affili- iXstream streaming technology to put 5 a.m., noon, ate development, says the Internet newscasts online. daily newscasts at 5, 6 and 11 p.m.; Towercam shots Group felt it could more quickly Three ABC O &Os are adding from KXTV roof, Stockton bureau accomplish objectives to relaunch the streaming in deals with Tahoe; local and nation- station sites with the Atlanta -based Broadcast.com: WPVI -TV, ABC's and Lake Doppler radar and satellite design firm. Philadelphia affiliate, started streaming al maps; links to ABCNews.com, Starwave became a unit of Infoseek, its newscasts late last month, and ABC.com, ESPN.com. Mr. Show- the search engine firm, as part of Dis- WABC and KTRK -TV, ABC's Hous- biz and CNN Interactive ney's deal to create its Go Network last ton affiliate. Site launched: January 1997 Site director: Bob Montgomery, KXTV webmaster

Video clips for sale Number of employees: 3 By Richard Tedesco Design: in -house Islip Media last week Streaming technology: launched a Web site that RealVideo enables local stations and Traffic generated: 600,000 page producers to preview and pur- views monthly chase video and audio clips. MediaSite.net (www.media.net), Advertising: seeking partner- makes searchable stock footage ship /sponsorships available, allowing broadcasters Revenue: N/A to preview clips and order master tapes of material for Stock footage abounds on MediaSite.net. Highlights: Special news sec- overnight delivery. Clips, which tions on particular topics, current- can be ordered in a range of formats, search and cataloging. ly featuring Y2K section; weather can be viewed on the site with accom- In addition to offering a growing information is biggest draw; web - panying annotation and a transcript. library of stock footage for online casting of newscasts has been Rates range from $30 -$50 per second search, Islip will also host video popular feature for workplace PC and can run several minutes, according streaming for local TV stations, users since Introduction in July; to Mark Juliano, Islip president and enabling searchable access to news- newscasts are archived for one CEO. The site is powered by Islip's casts for 30 days after original airdates. week after original airdates. MediaSite System currently in use by "The next issue is searchability," says -Richard Tedesco NBC, CNN and the BBC for video Juliano.

MARCH 1, 1999 / BROADCASTING & CABLE 49

www.americanradiohistory.com Broaucasuagauule CLASSIFIEDS in111111111.

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Desirable university community with writing and producing creative on -air promotional please. EEO. tremendous growth potential. All responses will announcements for both News and Classical be treated with utmost confidentiality. Reply to Music stations of MPR, assisting in the recording HELP WANTED HOST Box 01506 EOE. and editing of pledge drive program elements and Host. Minnesota Public Radio seeks a top- act as a resource to the broadcast. Must have notch host for its regional edition of All Things Con- Bachelors degree in broadcast, journalism or HELP WANTED TECHNICAL sidered, public radio's afternoon news magazine related field and intelligent, conversational and program. We're looking for an experienced host informative on -air style. Demonstrated news and who has a strong, engaging on -air presence, is System Technical Center Technician. 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Incumbent works rotating shifts through- effects, sound bites and music is also a plus. regional content. BA degree or equivalent. 5 yrs out the broadcast day and week- 24 hours a day, Knowledge of public radio is helpful. Send cover on-air radio experience. Demonstrated exp in writ- 365 days a year. High school diploma required, letter, resume and non -returnable tape to: ing and editing. 2 yrs exp hosting news magazine and two years of college preferred. Three years Minnesota Public Radio, MCG Human c/o format. Familiarity with public radio style. Ability broadcast engineering experience; familiarity with Resources (208), 444 Cedar Street, Suite 1900, to take direction and work well as a team under the operations of computer/I0 terminals and stan- St. Paul, MN 55101. AA/EEO Employer. dard audio testing practices, operations and pro- deadline pressure. Digital production exp a plus. Visit Website www.mpr.org. cover let- cedures; ability to work rotating shifts; and a valid our Send ter, -returnable with 2 sam- driver's license with a good driving record re- salary and non tape quired. Must be able to work effectively as part of ples of interviews to: Minnesota Public Radio, c/o a team, and efficiently handle multiple assign- MCG Human Resources (241); 444 Cedar Street, HELP WANTED PRODUCTION 1900, Paul, MN 55101. AA/EEO ments in a fast -paced, deadline driven environ- Suite St. ment. Experience using a digital audio network; WQXR Weekday Host. America's premiere knowledge of automated audio switching and RF WOXR Production Assistant. New York's classical radio station needs a full -time weekday transmission systems; familiarity with digital classical radio station seeks a Production Assis- host. We have the nation's biggest audience and audio systems; and public radio experience pre- tant to work in our state -of -the art studios and on we need the nation's best talent. Is it you? Send ferred. Job code #007. To apply, send cover let- remote events. Send resume, cover letter, and resume, cover note and tape- no calls please- to ter and resume identifying position by number demo tape (DAT only, up to 10 minutes) to: Pro- WQXR, Announcer, Box BC, 122 5th Avenue, and title to: National Public Radio, Human Re- duction Assistant Search, WQXR -FM, Box BC, New York, NY 10011. No calls, please. EEO. sources Department, 635 Massachusetts Ave. 122 5th Avenue, New York, NY 10011. No calls, NW, Washington, DC 20001 -3753. Fax 202 -414- please. EEO. 3047. EOE/AA/M/F/DN. Also visit our website at LEASED PROGRAMMING www.npr.org. HELP WANTED PROGRAMMING Broadcast/Recording Technician. This is a Produce, host your own radio show, and gen- full -time, 6 -month temporary position. Incumbent erate hundreds of qualified Leads 50,000 watt is responsible for the technical operation and Program Director. Minnesota Public Radio's NYC radio station. Call Ken Sperber 212 -760- technical quality of programs and program seg- Classical Music Service is seeking a candidate who 1050. ments produced in technical facilities and for the will be responsibleforoverall programming, personnel, technical aspects of remote assignments. Works production and on -air sound for KSJN -FM in the Twin rotating shifts throughout the broadcast day and Cities and 14 other classical music stations in the MPR TELEVISION week- 24 hours a day, 365 days a year. Predom- network. Must have knowledge of classical music and inately works in support of news programming. substantial experience with audience -based High school diploma required, and Bachelor's programming. 5 yrs prof exp in broadcasting as a HELP WANTED MANAGEMENT degree in broadcasting, audio recording, or a re- manager of personnel and budgets. Thorough lated field preferred. Three years hands -on understanding of standard audience research General Manager: WOI -TV, ABC affiliate in Des technical broadcasting and /or production theory techniques and applications. Degree in music, Moines is seeking qualified applicants. The suc- and practice; and ability to work rotating shifts re- broadcasting, business or related field. cessful candidate will have strong leadership, quired. On -air and shift work experience; public Understanding of standard music programming and financial and personnel management skills. A radio experience; and experience using digital management software. Demonstrated exp as a minimum of ten years experience in television audio network and /or workstation preferred. Job manager of on -air fundraising for public radio. Exp broadcasting is necessary. Five or more years of code #958. To apply, send cover letter and re- as a producer, music programmer, announcer, and sales management experience is desired. Send sume identifying position by number and title to: public speaker helpful. Visit our website at salary requirements and resume in confidence to: National Public Radio, Human Resources De- www.MPR.ORG. Send cover letter and resume to: Raymond Cole, Executive Vice President, 3903 partment, 635 Massachusetts Ave., NW, Wash- Minnesota Public Radio, c/o MCG Human Westown Parkway, West Des Moines, IA 50266. ington, DC 20001 -3753. Fax 202 -414 -3047. Resources (262); 444 Cedar Street, Suite 1900, St. EOE. EOE/AA/M/F /DN. Also visit our web site at Paul, MN 55101. AA/EEO Employer. www.npr.org.

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50 BROADCASTING & CABLE /MARCH 1,1999

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HELP WANTED SALES Account Executive. Do you have the talent to Local Sales Manager. WBBM TV Chicago /CBS sell the top- ranked station in the Charlotte O &O is seeking a Local Sales Manager. Candi- market? If you like to be challenged and you are date must be a strong leader who possesses looking for a career with one of the top 10 broad- thorough understanding of ratings, research, pric- CLASSIFIED/TELEMARKETING casting companies in the U.S., then WSOC -TV is ing and inventory management. Experience in SALES MANAGER the station for you! Send resume to: Joe Pomilla, sales development/new business a requirement. WSOC -TV, Dept 95. P.O. Box 34665, Charlotte, Prior LSM or NSM experience helpful. Send letter of introduction and resume to Susan McEldoon, BROADCASTING & CABLE magazine NC 28234. EOE M /F. WBBM TV, 630 North McClurg Court, Chicago, IL a has an immediate opportunity for 60611. It is the policy of CBS to afford equal op- Classified/Telemarketing Sales Manager. portunity to all, to discriminate against none, to -TV, a South- Terrific growth opportunity for :i National Sales Manager: WYFF take affirmative action to promote equal employ- seasoned telephone sales representative. east NBC affiliate in the 35th market, has an ment and advancement opportunity regardless of have a Dynamic individual with proven track opening for a NSM. Candidates should race, color, national origin, religion, sex, age, minimum of 3 -5 years of experience as a NSM, record needed to manage small sales team sexual orientation, disability, veteran's status, Rep, or extensive major agency sales. Hy- marital status, or height or weight. and approximately $2 million of busines,. phenated market sales experience a plus. Must Excellent customer service an I possess strong organizational and leadership organizational skills required. skills and be detail oriented. Applicants must Local Sales Manager. CBS affiliate in top 35 have excellent negotiation and research skills market has an immediate opening for a dynamic Ideal candidate should possess outstandiri and be conversant with TVScan, Marshall or Local Sales Manager. Great opportunity in a ter- verbal and written communication skill,. Scarborough, and Star. Please send your re- rific market for a motivated and seasoned man- Must have the ability to lead, plan, execute 3+ years of ad sales experience preferred. sume, references, and salary requirements to: ager. WYFF-TV, Human Resources Manager, PO Box sales strategies, motivate, teach and com- Knowledge of business-to-busines- 788, Greenville, SC 29602. WYFF is an Equal municate. Strong computer skills and college de- publishing, television, and new media a Opportunity Employer. gree required with knowledge of TV Scan, plus. Scarborough and Power Point a plus. Please rush resume and salary requirements to: Box Please send resume w /salary requirement, 01503. to: General Sales Manager. WKMG-TV, Orlando, FL (CBS), a Post -Newsweek Station, is seeking Looking for a rewarding opportunity and bet- Canners Business Information an aggressive, dynamic individual with de- ter lifestyle without the hassle? Sales Manager needed in mid -Michigan. No desk jockeys. Must HR Dept. BCLASS monstrated success in TV sales management to be a field, customer focused, seller. Privately 245 West 17th Street lead Sales and Research Departments of a growing station. Send resume to General Manager, held Group owner committed to broadcasting. Re- New York, NY 10011 WKMG -TV, 4466 John Young Parkway, Orlando, ply to Sales Manager, WKCQ/WSAM/WEEG, Fax: 212 -463 -6455 FL 32804. EOE. P.O. Box 1776, Saginaw, MI 48605. EOE.

HELP WANTED TECHNICAL LOCAL SALES MANAGER

WB50 /WBDC -TV, Washington DC's Tribune managed WB affiliate seeks a superstar LSM to maximize our outstanding ratings growth. Candidate DIRECTV.IK2 requires 5 years TV experience with a Admit it. minimum of 2 years sales management experience. Solid hands -on leadership, Entertainment has always people and organizational skills a must. Strong new business development and motivational abilities required. Mail or been your thing. fax resumes Human Resources delivered to: When you join DIRECIV ®, you become part of the ultimate home entertainment experience. With over 200 digitally the DIRECN sys- Dept., WBDC -TV, 2121 Wisconsin channels, we offer subscribers the very best in sports, movies, music and more. It's no wonder DIRECTV and the Avenue, NW, Suite 350, Washington, tem are the fastest-selling consumer electronics products in U.S. history. If you've always wonted to be a part of enterten- DC 20007. Fax 202 -965-7304. ment industry, you con do it here. After all, the only thing growing faster than our reputation is our audience.

Technical Services Technician Account Exec /Syndication Sales: Duties in- sys- seeking individuals with widely diverse RF broadcast satellite experience to diagnose and repair equipment and /or clude formulating presentations for local clients, We are equivalent along with 3 years of hands-on experience in RF video and audio standards pitching programs via phone or in writing, and ad- tem problems. A 2-year college degree or level is necessary. In addition, expe- ministering contracts for all syndicated shows. and measurements are required. The ability to repair equipment down to the component of complex analog /digital video, Minimum 2 years television sales experience and rience in as many of the following areas as possible is needed: analysis /troubleshooting /repair BA required, experience in television research a communication, dato and control systems and equipment; satellite earth station transmitters; receivers and antenna tracking sys- plus. Proficient in Windows 95, Microsoft Outlook, tems; analog and digital routers, videotape recorders/players, switchers, and broadcast automation systems. Will also assist in Word, Excel, Powerpoint. Position located engineering in the planning, design, documentation, installation, and checkout of new or modified electronic systems and equip- NYC. Please fax resumes with salary require- waveform ment. Ideal candidates must also have experience with spectrum analyzers, oscilloscopes, audio analyzers and /or ments to G. McGuire 212 -265 -5483. have monitors. Must be willing to work early mornings, late nights and/or weekends and work overtime as needen. Must also extensive range in lifting/carrying and be able to remove /install equipment. WANT TO RESPOND TO A BROADCASTING &

a audience, CABLE BLIND BOX ? DIRECTV offers an excellent compensation and benefits package, as well as the chance to make an impact on huge resume and salary history in an industry that gets more exciting every day. For immediate consideration, please forward your 660 -1088; Send resume /tape to: to: DIRECTV, Inc., Attn: Employment-TS, 5454 Garton Road, Castle Rock, CO 80104; or fax to: (303) Employer. Box e-mail: crbc- hr©directv.com. Visit our Web site at www.directv.com. DIRECTV is proud to be an Equal Opportunity We do more than support workforce diversity - we live it! 245 West 17th St., New York, New York 10011

MARCH 1, 1999 / BROADCASTING & CABLE 51

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Telemundo /KSTS -TV, San Jose, California, is Systems Analyst- Satellite Uplink seeking a qualified Video/Audio Maintenance Engineer. 3 years minimum experience in installation and maintenance of The National Digital Television Center is seeking a Systems Analyst to work in the Satellite Uplink area. broadcast equipment. Responsibilities include diagnosis, analysis, re- Job duties include, but are not limited to: Installation/maintenance of network hardware/software, pair and preventive maintenance for studio and administration of NT servers and workstations, administration of UNIX servers, design and manage News Dept. Strong computer skills desired. Com- GUI's used for monitoring and control of satellite equipment, install alarming and communications petitive salary and excellent benefits. Fax de- interconnect cabling, provide general computer support. The successful candidate will have at least 2 tailed resume to 408 -435 -8233. Join us as we transition into years hands-on experience as an administrator of NT and UNIX servers (SCO, IRIX), knowledge of digital. EOE. satellite communications equipment, TBOS and other alarming protocols, "Satnet Manager" control software, SL-GMS graphical development tools. A degree in a technical discipline such as, Computer Multimedia Engineer. Bloomberg L.P. current- Science or Information Systems is preferred, however equivalent experience will also be considered. ly seeks a gifted media expert to utilize their vast Drug and background checks are required. Send resume to: talents at our Princeton, NJ location. If you can National Digital Television Center thrive in a fast -paced, entrepreneurial environment, and live for exciting challenges, then we Attn: Amy Volleberg have an incredible career opportunity for you. 4100 E. Dry Creek Rd. You will maintain, install and troubleshoot AN Littleton, CO 80122 equipment, assist in the design and evaluation of Fax: (303) 267 -7150 new systems, and train reporters and producers in the use of A/V and news gathering apparatus, Email: volleberg.amy.k ®tci.com as well as troubleshoot software and computer system problems. Ideal candidates must possess 3+ years' experience with AN and broadcasting Transmitter Supervisor. KDFW FOX 4, a FOX equipment. Excellent networking skills are essen- O &O, currently has an opening for an experi- tial, along with superior knowledge of Windows enced Transmitter Supervisor. Responsibilities in- 95/NT. If you are optimistic and refreshed by WE PLACE clude but not limited to the operation, installation challenge then you are answering the right ad. and maintenance of all equipment associated We offer a pleasant suburban working environ- with the transmission facilities for KDFW FOX 4 ment plus excellent benefits which include 401K, ENGINEERS Television. Additional duties include operating tuition reimbursement and company sponsored Employer Paid Fees. 20 Years personalized two -way communications, microwave and meals. For consideration, please send resume & Confidential Service. All locations nationwide. transmission equipment, microwave receive and cover letter, indicating salary requirements, sites, helicopter operations, and various to: Bloomberg L.P., Human Resources Dept. BC- Mail & Fax: test equipment. This position reports to the Director of ME, 100 Business Park Drive, P.O. Box 888, Prin- KEYSTONE INC. Engineering and includes supervising main- ceton, NJ 08542 -0888. Fax: (609) 279 -2028; e- INT'L, tenance staff assigned to RF, developing Capital mail: ptoncareers @blommberg.com. No phone Dime Bank Bldg., 49 S. Main St. Pittston, PA 18640 and Operating Budgets for transmitter opera- calls please. EOE M /F /DN. Bloomberg L.P. PHONE (570) 655 -7143 FAX (570) 654 -5765 tions, maintaining all EAS logs and other required website: keystoneint.com transmitter/operation logs to insure compliant op- We respond to all Employee & Employer erations. Qualified candidates must possess two - Master Control Room Operator, Associated Pre- Inquiries: Alan Cornish / Mark Kelly year technical college or higher education ss Television Washington. Responsibilities: Re- with courses relating to broadcasting engineer- cords and delivers news feeds for APTN's na- ing. Ideal candidates must demonstrate proven tional and international video news service. Co- management experience and knowledge of VHF ordinates incoming and outgoing video feeds for and UHF. Previous experience with RCA, TTU- all of APTN's in house departments and clients. UPN 45, KUVI in Bakersfield, California has an 110 and Harris Plantium preferred. Rush This involves booking both satellite and terrestial immediate opening for a "hands -on" Chief resume/letter of interest (specify position and job pathways. Monitors video and audio levels and Engineer. Applicants should possess strong work- code) to: Human Resources, KDFW FOX 4 Tele- oversees quality control of both incoming and out- ing knowledge of routing and production vision Station, 400 N. Griffin St., Dallas, TX going material to meet the highest broadcast switchers, high power UHF transmitters (klystron 75202. Faxes accepted at 214 -954 -0315. No quality standards. Insures the integrity of the rout- or IOT), new studio and control room design and phone calls please. Job Code: 540 -3. ing switcher. Makes sure the Master Control area construction, the maintenance of Sony Betacam EOE /M/F /DN. is fully equipped and functional. Self operates and one -inch video tape formats and must be APTN's own satellite dish and maintains a basic familiar with current FCC Rules and Regulations. video library. Liases with APTN's London and NY For consideration, fax a confidential resume in- bureaus to insure ontime delivery of video feeds. cluding salary requirements to: 310 -348 -3659, At- Qualifications: Thorough knowledge of television Manager Engineer, tention: Bakersfield Chief Engineer Position. /Chief WGCU -TV, PBS Af- journalism, with an emphasis on satellite news Florida EOE. filiate, Gulf Coast University. Directs the gathering and video production. Demonstrated planning, design, installation and maintenance skill as operations staff in a master control room activities. Assists with the coordination associa- or technical operations center preferably with ex- ted with FM and distance learning engineering perience in an international news operation. activities. Requires: Associate's degree, two -year Should have at least four years experience in a Chief Engineer position with a start -up technical degree or its equiv. (i.e. military training) television news operation. Should be able to re- Telemundo station in the Rio Grande Valley, Tex- and 6 years managerial level broadcast engineer- cognize and respond quickly to breaking news, as. Here's the chance to build your own Station ing exp. within a licensed broadcast facility or maintaining a flow of information and images to from the ground up, everything, we mean everything, equivalent combination of education and exp. APTN desks. Should be able to operate Beta SP is new! Prefer a Bachelor's degree and five years (total of 8 years). Must hold either FCC Radio editing and camera gear and to monitor output experience in TV /Radio Engineering, Electrical Telephone General License or SBE certification through wave form monitors and videoscopes. Engineering, DTV, or Digital Information Systems at Broadcast Eng. or Sr. Broadcast Eng. level. Should be an organized self starter, able to work Technology. Should have experience in Transmitter Prefer: TV eng. exp as Chief or Asst. Chief Eng. effectively without direct supervision, requires an and RF systems, Production and Transmission Exp in both TV and radio eng. within univ. li- unusual amount of independence, enterprise, or- video systems and knowledge of DTV systems and censed public broadcasting facility. Knowledge/ iginality and proven judgement in organizing. regulations. Management and organizational skills skills in designing, diagnosing, and resolving TV Should be flexible in scheduling and be willing required. Being bilingual or Spanish language and FM broadcast transmitter and studio eng. and able to handle deviations from fixed tours of proficiency a big plus. Contact William Jorn, problems /needs. Knowledge of current trends in duty, including night, weekend and out-of -town VP /General Manager, KTLM-TV, 3700 N. 10th St., broadcasting eng. and tech., especially the assignments. Desirable for successful candidate Suite 300, McAllen, TX 78501, or Fax 956 -686 -0770, conversion to HDTV. Pos. #30116 to be able to handle simple maintenance. Asso- or e-mail ktlm- tv @worldnet.att.net. This is your (Reannouncement). Deadline: 3/29/99. Visit our ciated Press is an Equal Opportunity Employer chance to build a Station the way you would like to website at http: / /admin.fgcu.edu/hr/ index.html or M/WN/D. Reply to: Chris Stocking, APTN, Ste. see one built.An Equal Opportunity Employer. call the jobline at 941 -590 -1111 for more info. Admin. 710, 1825 K Street NW, Washington, DC 20006. and Prof. category. FGCU is an EO /EA/AAI. Replies by Monday, March 8.

52 BROADCASTING & CABLE /MARCH 1, 1999

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Feeds Technician. Bloomberg L.P currently Broadcast Maintenance Engineer: A top ten The 6 and 10pm Anchor/Producer position is seeks an experienced Feeds Technician for our market, sports network is currently seeking a now open at WDAY -TV, Fargo, North Dakota. Princeton, NJ location. If you can thrive in a fast- qualified engineer with five years of related main- This is a great job with a number one television paced, entrepreneurial environment, and live for tenance experience. This candidate should be station committed to news. Successful candidate exciting challenges, then we have an incredible capable of repairing television equipment to the will have exceptional organizational, writing and career opportunity for you. You will monitor and component level. Must possess knowledge of presentation skills as well as superior news judge- gather news feeds; prepare elements for Sony BETA format, digital switchers and Avid ment. Experience necessary. Locally owned multimedia production, obtain graphics and photo equipment. PC and Macintosh literacy a plus. company with ENG and SNG. Send non- images, and assist reporters with news gathering Position also entails EIC operations for live broad- returnable tape to: Al Aamodt, News Director, equipment, and submit reports. Shift hours are casts. Must be able to work as a team member WDAY -TV, 301 South Eighth Street, Fargo, 7am -4pm or 10am -7pm. Ideal candidates must as well as independently. We offer a competitive North Dakota 58103. EOE. possess 1 -2 years experience in a Broadcast salary and benefits package. E.O.E. Please send News organization or related field, strong com- resume to Chief Engineer, 70 Brookline Avenue, puter skills, and a basic knowledge of graphical Boston, Ma 02215. Reporters. WCCO -TV, Minneapolis has rare formats and production tools (i.e., PhotoShop). and unique openings for long -form reporters in Related degree preferred. If you are optimistic HELP WANTED NEWS our Dimension Unit. The reporters hired will be ex- and refreshed by challenge then you are answer- cellent writers who are smart, have perspective, ing the right ad. We offer a pleasant suburban who can take a topical story and find deeper working environment plus excellent benefits layers, and can dig -up hard news in the best which include 401K, tuition reimbursement and local news market in America. Please send your company sponsored meals. For consideration, NEWSCAST non -returnable tape to: WCCO -TV, Channel 4, please send resume and cover letter, indicating Attn: Ted Canova, News Director, 90 South 11th salary requirements, to: Bloomberg L.P., Human Street, Minneapolis, MN 55403. Resources Dept. BC -FT, 100 Business Park Drive, PRODUCERS P.O.888, Princeton, NJ 08542 -0888. Fax: (609) 279- 2028; e-mail: ptoncareers @bloomberg.com. No WLS -TV, the ABC O & O in Chicago, is Reporter/Editor: One man band needed for growing Fox 10pm news. We need someone who phone calls please. EOE M /F /D /V. seeking Newscast Producers to oversee is energetic and creative, who can shoot, write Bloomberg L.P. the production of local news pro- daily and edit. Great opportunity for someone who grams. These positions require 3-5 years Experienced TV Engineers- Willing to train wants to report and eventually anchor. Resumes of show producing experience in a major and operate a satellite truck. Must love to travel and tapes to: WUPW -TV, 4 SeaGate, Toledo, and have a clean driving record. Relocate to market or equivalent. Excellent writing OH 43604. Attn: News position. EOE. Northeast Ohio. Fax Resumes to 330-542 -1020. skills, news judgement, and college degree a must. Send tape and resume to: Reporter. Competitive and aggressive; you're live Chief Engineer wanted for the independent Eric Lamer, the one who breaks the story and wants shots. Resume and non -returnable tape (3/4" or Hearst -Argyle television station in Tampa. Must News Director, WLS -1V be "hands -on" and have demonstrated in- VHS) to News Director, KECI -TV, 340 W. M, 190 N. State Street terpersonal and managerial skills. Transmitter Missoula, MT 59802. and studio maintenance experience, and FCC Chicago, IL 60601 General Class license a must. Send resumes to WLS -W is an equal opportunity employer. Ready for a challenge? We're a fast paced, Ken Lucas, VP /General Manager, WWWB -TV, No phone calls accepted. breaking news, got all the toys Station who's look- 7201 E. Hillsborough Avenue, Tampa, FL 33610- ing for a News Producer who's got what it takes 4126. EOE. to bring it all together. Interested? Send resume and non -returnable tape to Billye Gavitt, KWTV, PO Box 14159, Oklahoma City, OK 73113. EOE/M /F.

Promotion Writer/Producer: Be part of a premiere team, promoting the news and station image for both the NBC and ABC affiliates in sunny Weathercaster /Reporter: A nationally syn- SW Florida. Strong writing skills and non -linear Place Your dicated agri- business news program is editing experience essential. Send your demo Ad Today... searching for a weathercaster /reporter. Re- and best writing samples to: Karen Vey, 3719 sponsibilities include reports for a daily program Central Ave., Fort Myers, FL 33901. EOE. Classified advertisers in as well as a weekend edition. Ideally prospects Broadcasting Et Cable car post who have worked in markets where agriculture Producer: Top 50 station looking for Morning their ad on our website. Lpdated has been emphasized is desirable, although an Newscast Producer. Must have excellent news daily, it's the industry's most read ag background is not required. The program is judgement. 3 years producing experience re- and most comprehensive online seen in nearly 180 markets coast -to-coast. Send quired. Reply to Box 01501. listing. Plus, as the industry's orly tape and resume to P.O. Box 1062, South Bend, categorized online listing, yourad Indiana, 46624. is easier to find. Producer. The #1 station in the 37th market is Place your ad today-see is today! looking for a Producer to join our award winning WRAL -TV5 has two openings for News Assign- staff. We have all the equipment needed to help ment Editors to assign news reporters and photo- ... See Resumes, you put together a creative and energetic prod- grapher, manage news gathering resources, de- uct. You're the person for the job if you have at velop stories, react to breaking news and follow Tomorrow least two years producing experience, you're in through on previous stories. Individual will report For more information: touch with your audience and you have an in- to and work closely with the Assignment Man- Antoinette Pellegrino 212.337.70. novative approach to presenting news. Send ager in achieving excellence in daily news cov- email: [email protected] your resume, references and tape of today's erage. Must exhibit a passion for beating the Francesca Mazzucca 212.337.6962 newscast to: Patti McGettigan, Assistant News competition. Must be a team player and motivator Director, WOOD TV8, 120 College Avenue, SE, email: fazzucca u cahners.con with superb people skills, excellent organization Grand Rapids, MI 49053. WOOD TV is an EOE. ADVERTISE on skills and the ability to juggle many tasks at once. www.broadcastingcab Thorough knowledge of modem newsgathering tools and techniques is required. One year of assignment desk experience is preferred. To app- Producer. Energetic, creative, entry -level ly, mail resume to WRAL -TV, Human Resources, journalist who loves to write and wants a Broadcasting PO Box 12800, Raleigh, NC 27605 or email to chance to produce a fast paced local newscast in cbcjobs @cbc -raleigh.com Please specify job a great location. Resume and non -returnable oNL/N &able number 99 -061. EOE, M /F. tape (3/4" or VHS) to News Director, KECI -TV, 340 W. Main, Missoula, MT 59802.

MARCH 1, 1999 I BROADCASTING & CABLE 53

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Producer- Prepare format /rundown for News Director. KGWN -TV, the Benedek Broad- Co- Anchor/Reporter. Small market, CBS af- assigned newscasts. Assign and review all casting station in Cheyenne, Wyoming is looking filiate, seeks a Co- Anchor /Reporter for its 6:00 news scripts for assigned newscasts. Produce or for a News Director. NewsChannel 5, is a CBS af- pm and 10:00 pm weekly newscast. Must be able assist in the production of special projects out- filiate located in the state capitol. Candidates to edit video tape for broadcast. Degree and on- side of regularly assigned newscasts (e.g., elec- must be a college graduate with a minimum of 2 air experience required. Send tape and resume tion returns). Ensure that all additional production to 4 years of experience in a dedicated, pro- to Personnel Director, KLST -TV, 2800 details are completed, including graphics, fessional newsroom. KGWN seeks an individual Armstrong, San Angelo, TX 76903. EOE. chyrons, etc. Provide Control Room supervision who is professional, a great leader and trainer with regard to timing and content, and coordina- and has a high standard of operation. To apply tion and execution of live shots. Utilize Associate contact: Mike DeLier, General Manager or Stuart Producer personnel in efficient fashion to com- Pierson, Operations Manager at: KGWN -TV, Chief Photojournalist. Requires three to five plete newscast material. Contribute daily, weekly, 2923 East Lincolnway, Cheyenne, WY 82001. years experience as a photojournalist in broad- and long -range story ideas; communicate fre- 307-634 -7755. KGWN -TV is an Equal Opportuni- cast news. Expert technical knowledge of quently with Assignment Desk. Prefer college ty Employer. necessary equipment (camera, editing, lighting, degree in Journalism, Communications, or re- microwave) and both BETA and DVCPRO lated field, and 1 year of experience producing formats. Strong videotape and editing skills television news, or an equivalent combination of essential. Previous supervisory experience pre- education and experience producing television News Anchor. Do rip and readers make you ferred. Send tapes and resume to Ronnie Baylor, news. To apply, send VHS tape, resume and cov- sick? Do you ooze credibility without being bor- KLAS TV, PO Box 15047, Las Vegas, NV 89114. er letter to: Human Resources Director, ABC25 ing? Can you jam 20- pounds of news into a five WJXX, 7025 A.C. Skinner Pkwy., Jacksonville, pound bag? If this sounds like you, and you think you can hack it in one of American's busiest FL 32256. EOE. No phone calls. Animator/Editor: A cool job in a hot place! On- newsrooms, then we need to talk. We're News air graphic design and editing for station image, Jersey, and we're looking for a dynamic News news and promotions. Must be proficient in After News Photojournalist. WNDU -TV is looking Anchor who's not afraid to tell it like it is. Ex- Effects, PhotoShop, Illustrator, and non -linear cellent writing and live reporting skills a must. for a creative, energetic photojournalist who lov- editing. Stratasphere experience a plus! Send re- EOE. No calls. Send tape, resume, and writing es his/her work. We need a photojournalist who sume and your killer demo to: Karen Vey, 3719 samples to: Eric Scott, News Director, New likes doing packages with a reporter and alone, Central Ave., Fort Myers, FL 33901. EOE. comes up with story ideas, and wants to be part Jersey 101.5 FM Radio, PO Box 5698, Trenton, of an award winning team. Two years experience NJ 08638. shooting news required. College degree pre- HELP WANTED PROMOTION ferred. Send resume and non -returnable tape to: WNDU-TV, Attention: Human Resources, Posi- Investigative Producer: NBC affiliate with a lead- tion #00237, P.O Box 1616, South Bend, IN ing television group looking for an aggressive 46634. OR your resume to Television On -Air Manager - KSWB /San e-mail producer for stories on consumer scams, gov- JOBS @WNDU.COM. WNDU -TV is an Equal Op- Diego. Seeking a versatile promotion veteran ernment waste, etc. Candidate must be a real go- portunity Employer. with a creative and technical television back- getter with a proven ability to crack the story that ground to oversee all aspects of station on -air pro- everyone will be talking about the next day. Must motion. Must be a strong producer and non -linear Meteorologist: Top 50 station looking AMS also have a great eye for special graphics and for editor with an innovative visual sense who can Meteorologist. 3 years on -air experience needed. production techniques that will enhance each motivate others in the art of great promotion. You Must have tropical weather experience will- story. EOE M /F. Send non-returnable tape and re- and will have experience promoting Indy's and news. ing to work mornings and weekends. Reply to sume to Reply to Box 01505 EOE. Reporting to the Creative Services Director, you Box 01502. will supervise producers and others in all aspects of daily on-air including creative strategy, quality Co- Anchor/Reporter. KSBY -TV, NBC for the control, writing, editing and scheduling. You will Broadcasting Central Coast of California, seeks a Co- Anchor/ produce and edit major promotional projects in- Reporter for our top -rated Action News Weekend cluding station image campaigns and value - & Cab le shows. The person hired will have experience as added sales presentations. Three to five years an anchor and reporter at an acknowledged af- broadcast television experience and a college filiate television station for at least one year. This degree is preferred. Send knockout non- person must know how to communicate with an returnable VHS tape, resume, writing samples audience, write well, be great in live shots, and and references. Send resume, in confidence, to: Alice Your have the ability to produce a show. General Human Resources, Attn: TMS, KSWB -TV, PO Ad Today... assignment reporting is expected three days a Box 121569, San Diego, CA 92112. Refer to Ad week. Send a non -returnable VHS tape and re- BC- OAM43. KSWB is a Tribune Company station Classified advertisers in sume to Personnel, KSBY -TV/M, 467 Hill Street, and an EOE. Women and minorities encouraged Broadcasting Et Cable can post San Luis Obispo, CA 93405. No phone calls. to apply. No telephone calls please. their ad on our website. Updated This is not an entry-level position. daily, it's the industry's most read and most comprehensive online listing. Plus, as the industry's only WCAX -TV, Burlington, VT seeking producer/ categorized online listing, your ad Assistant News Director: WUFT -TV, Univer- editor for Promotion Dept. Must be experienced, is easier to find. sity of Florida. Demonstrated evidence of, or po- proficient in writing and producing TV promotion. Place your ad today -see it today! tential for, effective supervision of student re- Experience in video editing at professional level porters, photographers/videographers, producers required, with Media 100 and Avid experience de- Sec and editors in three daily newscasts. De- sired. Resume and tape of best work to Promo- Resumes monstrated ability or potential to work on special tion, WCAX -TV, Job #112, P.O. Box 608, Burl- Tomorroit' projects as required. Required: bachelor's degree ington, VT 05402. EOE. For more information. in journalism or closely -related field and two Antoinette Pellegrino 212.337.7073 years related experience in TV news, up -to -date email: apellegrinow cahners.com knowledge in computer /news technology, and Are you the top Promotion Writer/Producer at evidence of effective interpersonal and commu- a middle market station? Are you doing it all? Francesca Mazzucca 212.337.6962 nication skills. Effective prior work experience This may be your big break! KPIX -TV, the CBS email: fmazzucca(rcahners.com with students and professional staff preferred. Ex- O&O in San Francisco is looking for someone to ADVERTISE on cellent benefits. Hiring range 25 -28K. Send cover join the team in the Creative Services depart- www.broadcastingcable.com letter and resume by March 12th to Greg ment. We all came from middle market stations, Marwede, University Personnel Services, PO Box the best training ground of all. And now it may be 115002, Gainesville, FL 32611 -5002. Reference your turn! The ideal candidate is an excellent Coordinator, Broadcasting LP #95932G. Women writer, and has experience with non -linear edit- Brádcht ñg and minorities encouraged to apply. If there is a ing. Send your resume and reel to Ed Cushing, need for an accommodation to apply for this posi- Promotion Manager, KPIX -TV, 866 Battery &able tion, call (532) 392-4621 or TDD (352) 392 -7734. Street, San Francisco, CA 94111. AA/EA/EEO.

54 BROADCASTING & CABLE /MARCH 1, 119i9í

www.americanradiohistory.com CLASSIFIEDS

On -Air Promotions Manager. FOX Sports Post Production Editor. WHAS11, market HELP WANTED RESEARCH Ohio, the cable home of the Indians, Cavaliers leader, seeks a Post Production Editor who's a and Reds, in Cleveland is looking for someone to motivated team player to work in an award - Research Analyst. KDTV Univision 14 has an im- manage our on-air promotional activities. Duties in- winning, creative environment. Skills must in- mediate opening for a Research Analyst to work clude: Supervising on -air network campaigns, clude working in a commercial production environ- in the Research Department. Must have experi- along with producing local spots to feature local ment with outside clients, 3 years experience; non- ence in a Media sales organization or advertising programming. Fully integrating into business by -linear editing, college degree. New Quantel Edit agency. Knowledge of spreadsheet, pres- providing support to ad and affiliate sales, pro- Box on the way! Interested candidates forward re- entation, word processing programs required. gramming, and marketing. Develop scheduling sume, and cover letter to: Cindy Vaughan, Hu- Bachelor's degree in Marketing desired. Must be strategies. Write copy, acquire footage, edit and man Resources Director, HR #997, WHAS11, able to train the sales department on sales, set -up schedule for all Ohio promos. Qualifica- 520 West Chestnut Street, Louisville, KY 40202. marketing, research computer systems. Oversee tions: Four year college degree in related field. Belo Kentucky, Inc. is an Equal Opportunity media/research and ratings books, maintain Minimum 3 -6 years experience in on -air promo- Employer M /F /DN. TVScan, MarketQuest and all other research tion. Outstanding communication and writing programs. Develop custom sales presentations, skills. Strong knowledge and interest in sports. generic category presentation materials. Salary Working knowledge of broadcast production, Bilingual Production Associate. WUNI -TV, commensurate with qualifications and experi- hands-on experience with design systems, linear New England's Univision affiliate, is looking for a ence. Must fill out Univision application of Employ- and non-linear editing. Working knowledge of Spanish/English speaking #2 for Prod. department and provide resume to: KDTV Channel 14, Chyron- Infinite graphic system. Familiarity with all ment. Applicant must be proficient with A/B roll 50 Fremont Street, 41st floor, San Francisco, CA aspects of editing, graphics, videotape machines, editing with Beta SP and 1" tape. Experience with 94105. (415) 538 -8000. EOE. DVE, still store, and setting of video and audio AVID editing, studio /field lighting, field shooting levels. Working knowledge of Adobe After Af- with Beta SP, and studio cameras a plus. Must HELP WANTED ALL POSITIONS fects, Photoshop, and Illustrator. Ability to work be able to multi -task and act as a team player. flexible hours and managerial aptitude a must. Send resumes to: M. Godin, WUNI -TV, 33 Fourth We offer a competitive salary and benefits Avenue, Needham, MA 02494 or fax to 781 -433- package. For immediate consideration, send re- 2750. No phone calls please. EOE. sume, demo tape, and salary requirements to: Of- i FOX6, i fice Manager /SB, FOX Sports Ohio, 6500 If you've got the FOX attitude and the tape to Rockside Rd, #340 Independence, OH 44131. Christian TV Producer: The Victory Television prove it, you might be interested in this unique EOE. No phone calls accepted. Network has an immediate opening for a Pro- opportunity in the nation's finest city. FOX 6 ducer for our flagship shows. Duties include re- San Diego is looking for producers, directors, HELP WANTED ADMINISTRATION searching topics, scheduling guests, overseeing anchors, reporters, technical directors, program tapings and edits, creating show promos assignment editors, photographers, graphic and working closely with hosts Happy and artists, promo producers, high end video Two years TV experience pre- ADVERTISING SALES SERVICES Jeanne Caldwell. effects editors and support personnel. We're ferred, but the trainable, less experienced candi- No donnas. Only COORDINATOR date is welcome to apply. If you want to join us in starting from scratch. prima pleasant, computer literate, highly intelligent Leading International television magazine group improving the production, quality and watch - ability of Christian TV, send tape, resume and broadcast journalists need apply. If you have has an immediate opening for an energetic, salary requirements to Terry Thrams, VTN, 701 the talent, vision and a knack for doing things organized, self- starter. Napa Valley Dr., Little Rock, AR, 72211. No differently, we want you in here! Please send phone calls please. EOE. Position provides sales support to international resume and non -returnable demo reel along sales team. Administrative duties include faxes with salary history to: and correspondence, preparing and distributing HELP WANTED CREATIVE SERVICES media kits and maintaining sales database. Albert Pando, News Director Heavy client contact. Handles customer XETV FOX6 inquiries concerning ad rates and material Graphics Designer /Art Director: Immediate 8253 Ronson Road requirements. Serves as liaison to offices in opening for dynamic, creative graphics pro- San Diego, CA 92111 London and Singapore regarding circulation, fessional. This is an excellent opportunity to build No phone calls please. production, marketing and trade show a graphics department from scratch. Broadcast arrangements. experience desirable along with strong typo- TV SALES TRAINING graphy, animation and design skills. Experience Ideal candidate should have excellent in nonlinear editing a plus. Primary re- PREPARE FOR A CAREER communication skills, good follow through, be sponsibilities include news, promotion, pro- IN TV TIME SALES detail- oriented and thrive in a fast -paced gramming and commercial production graphics. Make yourself an indispensable sales person deadline driven environment. Previous Join mid Michigan's most aggressive, creative and progressive team. EOE. M/F. Women and (as others have - NBC, ABC. CBS. experience in sales or publishing a plus. minorities encouraged to apply. No phone calls Turner, ESPN and dozens of stations) Excellent growth opportunity. Terrific pay and please. Send resume and reel to: Sharon Call for FREE Info Packet benefits. Quackenbush, General Manager Assistant/EEO ANTONELLI MEDIA Officer, WEYI -TV NBC25, 2225 West Williard TRAINING CENTER Please send resume to: Road, Clio, MI 48420. (212) 206-8063

Human Resources TV RESUME TAPES Cahners Business Information Assistant Creative Services Director. #1 rated KMBC -TV, Kansas City's ABC affiliate, owned by 245 17th Street Career Videos prepares your personalized West Hearst-Argyle Television, is accepting applica- demo. Unique format, excellent rates, coaching, NY, NY 10011 tions for the position of Assistant Creative Ser- job search assistance, tape critiques. Great track Job #BCINTL vices Director. We are looking for a highly record. 847- 272 -2917. motivated and creative thinker to help lead the promotion department. This is a great opportunity for HELP WANTED PRODUCTION a producer who wants to move up and utilize his/ her experience in one of the country's fastest CABLE growing broadcast groups. The ideal candidate Television Production Assistant- Applicant has a keen understanding of branding, plus a HELP WANTED TECHNICAL should have a minimum of one year's pro- significant background in producing topical, im- fessional broadcast television production experi- age, news required. Avid editing and film experi- RNN (Regional News Network) is looking for a ence. Experience should include character ence a definite plus. Send a cover letter, resume maintenance engineer. Qualified candidates generator, studio camera and audio console op- and demo tape to Bob Lorenzen, Creative Ser- must have 3 -5 years maintenance experience in eration during live newscasts. Send a resume to: vices Director, KMBC -TV, 1049 Central Street, a cable or broadcast operation. Computer skills, Production Manager, WTVD Newschannel 11 Kansas City, MO 64105. No Phone Calls. microwave, and UHF experience a plus. Send re- ABC, PO Box 2009, Durham, NC 27702. No Women and minorities encouraged to apply. sumes to Jim Magee, RNN, 721 Broadway, Phone Calls. EOE. EOE. Kingston, NY 12401 or fax 914 -339 -6264. EOE

MARCH 1, 1899 / BROADCASTING & CABLE 55

www.americanradiohistory.com CLASSIFIEDS

HELP WANTED SALES HOME & GARDEN TELEVISION is seeking to fill a full -time position in the following technical areas: NETWORK ENGINEERING SUPERVISOR 5 years experience in broadcast television engineering or network television engineering including 2 years in a supervisory role. Satellite or related RF experience is a must. Experience in a digital video and audio systems important, particularly relating to video server and archive systems. Extensive computer experience required. Familiarity with UNIX, VMS & Windows NT preferred. Experience with digital compression and scrambling systems a plus. NETWORK OPERATOR Must have extensive cart machine, video file server, switcher, automation and data archive storage experience. Background in a digital environment a plus. Must be familiar with satellite transmission principles and their application in a network environment.

The E.W. Scripps Company is an equal opportunity employer providing a drug -free workplace through pre -employment screening. We offer a comprehensive salary and benefits package. Qualified candidate should send a confidential resume with salary requirements to the following address. No phone calls please. birschbach media Human Resources sales recruitment PO Box 50970 H;d 303 -368 -5900 HOME TELEVISIONV Knoxville, TN 37950 8 GARDEN resume to: 303 -368 -9675

ALLIED FIELDS HELP WANTED SALES Entry level and small market sportscasters... need your tape critiqued? Call Barry Hiett at 615- Jones Communications, a leader in the telecommunications industry, currently has an 666-4395 for details. opening for an Operations Director in the Media Services/ Advertising Sales division located in the Washington D.C. and Baltimore DMA's. WANTED TO BUY EQUIPMENT This position will administer all Jones Ad Sales business functions for both the D.0 Cluster and Wanted AM /FM radio station in central Illinois other Jones Ad Sales operations. Responsibility will include oversight of monthly preparation or a station that covers this area. Call J. Thompson and analysis of all business reports, ad sales billing and collections, capital and operating @ (217)422-2441 or email Tatman @familynet.net. budget preparation, fiscal policy and procedures. The Director of Business Operations will also be involved in the development of strategic business initiatives surrounding digital, Used videotape: Cash for 3/4" SP, M2 -90's, interactive and Internet advertising sales. The qualifications for this job will include excellent Betacam SP's. Call Carpel Video 301- 694 -3500. organizational skills, advanced knowledge of advertising business operations, strong computer skills and proficiency in related software applications to include Windows NT, SERVICES Windows 95, SQL and UNIX operating systems. We are looking for at least 5 years management experience in the field of advertising business operations and experience in 900 hours public domain film library. Just pay duplication costs in for cable advertising engineering with major emphasis on customer information management. exchange stock in your public company. Tel: /201- 385- 8139/Fax:201 -385- BS /BA in accounting, business administration, finance or equivalent is preferred. 8696/[email protected]. Jones offers a very competitive salary and excellent benefits and growth opportunities. FOR SALE EQUIPMENT Interested candidates please send resume and salary requirements to: Jones Communications JCMS -LS 4601 Forbes Blvd., Suite 300 Lanham, MD 20706 Or fax to: (301) 918 -8339 CLEARLY M /F/V /H EOE

HELP WANTED TECHNICAL EMPLOYMENT SERVICES PRUDENT. For video duplication, demos, Director of Engineering. Unique operations audition reels, work tapes, our with three Television and three Radio stations in Past Present recycled tapes are technically the same University town. Ramar Communica- up to any task and downright bargains. All formats, fully guar- tions wants to hire you if you have a passion for O Media Television and Radio. Our company is not for anteed. To order call: sale, we're debt free and we embrace new Staffing (800)238-4300 CARPEL technology. We have several projects planned for Çep VIDEO the next few years and we need you to help us. TEMPS ,INC Network - F indIng TralnIng Ramar Communications is in Lubbock, Texas. PlacIng Please fax your resume to Brad Moran at 806- Same great service with a bettor name! Lowest prices on videotape! Since 1979 we 748 -9304. Ramar Communications is an equal have been beating the high cost of videotape. opportunity employer. Nationwide temporary & permanent Call Carpel for a catalog. 800 -238 -4300. placements exclusively In media

your classified ad to Entry -level to Senior Management Positions Entry -level Training Program Broadcasting & Cable Customized Seminars at (212)206-8327. arirs 312.944.9194 56 BROADCASTING & CABLE /MARCH 1, 1999

www.americanradiohistory.com C!IASSIFIEDa

Complete 120 KW Comark UHF Transmitter Complete wireless cable system, includes an Facility. WSNS TV Channel 44 Chicago will be tennas, transmitters, couplers and cables. Con- leaving its Hancock Building transmitting tact: Victor Perry 315 -769 -3594. BROADCASTING & CABLE'S CLASSIFIED RATES facilities. Therefore, we are selling our complete All orders to place classified ads & all correspon- 120 KW UHF transmitter system currently on -air, dence pertaining to this section should be sent to to be decommissioned in 30 1999. Transmitter FOR SALE STATIONS BROADCASTING & CABLE, Classified Department, was installed and commissioned in December 245 West 17th Street, New York, NY 10011. For infor- DTV operation. 1990. Suitable for NTSC and/or mation call Antoinette Pellegrino at (212) 337-7073 Consists of four air-cooled Klystrode common Virgin islands FM Radio CP $300K. Contact or Francesca Mazzucca at (212)337 -6962 . Bob Miller (340) 773 -0995 or (340) 692 -9147. mode amplifiers that have exhibited in excess of Payable in advance. Check, money order or credit 50,000 hours tube life, dual exciters, two HV card (Visa, Mastercard or American Express). Full power supplies, all components and accessories, and correct payment must be in writing by either let- Small market West Texas AM/FM for sale, all fixed and Magic T's, combiners, filters, plumb- ter or Fax (212) 206-8327. If payment is made by owner- operated. $225,000 terms available. Con- ing, dummy loads, remote control system, credit card, indicate card number, expiration date tact: Norman Fischer & Associates, Inc. 2201 N. automatic mains power regulators, secondary and daytime phone number. power transformers, cooling system, gauges, Lamar, Ste. 204, Austin, TX 78705. (512) 476- Deadline is Monday at 5:00pm Eastern Time for the meters, spare components, all associated 9457. www.nfainc.com. following Monday's issue. Earlier deadlines apply for equipment. With or without the following: Two, issues published during a week containing a legal 350' 6 1/8" RF transmission lines, and RCA holiday. A special notice announcing the earlier dead- (Dielectric) channel 44 68' top mounted polygon Ft. Worth area AM radio station for sale. line will be published. Orders, changes, and /or can- antenna with fiberglass radome, currently deliver- $700,000, financing available. Contact: Norman cellations must be submitted in writing. NO TELE- ing 4.2 Million watts ERP of Chicago's finest UHF Fischer & Associates, Inc. 2201 N. Lamar, Ste. PHONE ORDERS, CHANGES, AND /OR CANCELLA- BE ACCEPTED. TV signal. (capable of 5 Million) Well maintained 204, Austin, Texas 78705. (512) 476 -9457. TIONS WILL When placing an ad, indicate the EXACT category and clean facility. Removal must be completed www.nfainc.com. desired: Television, Radio, Cable or Allied Fields; Help by Sept. 30, 1999 or TBD. Available for inspec- Wanted or Situations Wanted; Management, Sales, tion by appointment only. Serious cash offers Excellent opportunity first time buyer. News, etc. If this information is omitted, we will Performance bond required to cover re- only. Western PA cash -flowing combo. Asking $600,000. determine the appropriate category according to the moval. For Technical information contact: Jim Call Jack Satterfield 610- 520 -4488. copy. NO make goods will run if all information is not Church, Transmitter Supervisor. For Financial Ar- included. No personal ads. rangements contact: Henry Ruhwiedel, Director Amsterdam, New York. WCSS-AM, full -time The publisher is not responsible for errors in print- of Engineering or David Cordova, Station Man- heritage station. 1998 cash billing $200,000 +. ing due to illegible copy-all copy must be clearly ager. WSNS TV, 430 W. Grant Pl., Chicago, IL Own transmitter real estate. Dick Kozacko, typed or printed. Any and all errors must be reported 60614. 773 -929 -1200. Kozacko Media Service 607 -733 -7138. to the Classified Advertising Department within 7 days of publication date. No credits or make goods will be made on errors which do not materially affect ANNOUNCEMENT the advertisement. Publisher reserves the right to alter classified copy to conform with the provisions of Title VII of the Civil Rights Act of 1964, as amend- ed. Publisher reserves the right to abbreviate, alter or reject any copy. Rates: Classified listings (non -display). Per issue: Help Wanted: $2.50 per word, $50 weekly minimum. Situations Wanted: 1.350 per word, $27 weekly mini- IABBrtLR1/A1IONAL formats: Bold Type: $2.90 per word, ACABOIY OF BROADCASTING mum. Optional Screened Background: $3.00, Expanded Type: $3.70 Bold, Screened, Expanded Type: $4.20 per word. All INTERNATIONAL ACADEMY OF BROADCASTING other classifications: $2.50 per word, $50 weekly minimum. A PLACE WHERE LEADERS ARE MADE Word count: Count each abbreviation, initial, single figure or group of figures or letters as one word each. Symbols such as 35mm, COD, PD etc., count as one POST -GRADUATE STUDIES word each. A phone number with area code and the zip code count as one word each. IN RADIO AND TELEVISION Rates: Classified display (minimum 1 inch, upward in half inch increments). Per issue: Help Wanted: The International Academy of Broadcasting is proud to announce the opening of the $218 per inch. Situations Wanted: $109 per inch. Public Notice & Business Opportunities advertising enrollment for the next 1999/2000 academic year. Detailed information about the require display space. Agency commission only on IAB, its exciting programme, its unique international Faculty, the admission display space (when camera-ready art is provided). Frequency rates available. requirements and the costs and fees, can be found on our Website or Color Classified Rates obtained from: Non -Display: Highlighted Position Title: $75. Dis- play: Logo 4 /C: $250. All 4 /C: $500. IAB Online Rates: $50 additional to cost of ad in magazine Blind Box Service: (In addition to basic advertising 1 l , Avenue Florimont Tel +4121 961 16 60 costs) Situations Wanted: No charge. All other classi- 1820 Montreux Fax +4121 961 16 65 fications: $35 per issue. The charge for the blind box SWITZERLAND E -mail: secretariat @iab.ch service applies to advertisers running listings and display ads. Each advertisement must have a separate The International Academy of Broadcasting is open to any person regardless of race, box number. BROADCASTING & CABLE will now forward tapes, but will not forward transcripts, portfo- colour, creed, sex or nationality. lios, writing samples, or other oversized materials; such are returned to sender. Do not use folders, binders or the like. Replies to ads with Blind Box numbers should be addressed to: Box (number), c/o FOR DAILY CLASSIFIED UPDATES... Broadcasting & Cable, 245 W. 17th Street, New York, NY 10011 Confidential Service. To protect your identity seal your reply in an envelope addressed to the box number. In a separate note list the companies and sub- sidiaries you do not want your reply to reach. Then, enclose both in a second envelope addressed to CON- FIDENTIAL SERVICE, Broadcasting & Cable Maga- zine, at the address above.

MARCH 1, 1999 / BROADCASTING & CABLE 57

www.americanradiohistory.com PROFESSIONAL CARDS

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www.americanradiohistory.com =mtk AT E B O OK CLOSED! April 19- 20- Television Bureau of Advertising annual marketing conference. Las Vegas Hilton Hotel, Las Vegas. Contact: (212) 486-1111 April 19-22-National Association of Broadcasters annual convention. Las Vegas Convention Center. Contact: (202) 429 -5300 May 17-20-39th annual Broadcast Cable Financial Management Association conference. MGM Grand Hotel, Las Vegas. Contact: Mary Teister (847) 296 -0200 June 10-15-21st Montreux International Television Symposium and Technical Exhibition, Montreux Palace, Montreux, Switzerland. Contact: (800) 348 -7238 WUPW -TV June 13 -16 -Cable '99, 48th ar nual National Cable Television Association conven- Toledo, Ohio tion and exhibition. McCormick Place, Chicago. Contact: Bobbie Boyd (202) 775 -3669 to Sunrise Television THIS WEEK in Radio and Television. The Hudson Theatre on Broadway, New York City. Contact: Laura Scot, Corp. March 3.5- CTAMdigital and pay -per -view con- (703) 506-3290. ference. New Orleans Marriott Hotel, New Orleans. April 16-19-44th annual Broadcast Education Contact: (703) 549 -4200. Robert Smith Association convention and exhibition. Las Vegas March 4- Cabletelevision Advertising Bureau Convention Center, Las Vegas. Contact: (202) 429- President and CEO 17th annual Cable Advertising Conference. New York 5354. Marriott Marquis, New York City. Contact: (212) 508- April Broadcasters Foundation Charity Golf from 1214. 17- Tournament. Las Vegas National Golf Course, Las Raycom Media, Inc. MARCH Vegas. Contact: Gordon Hastings, (203) 862 -8577. April 19.20- Television Bureau of Advertising March 9-HRTS Newsmaker Luncheon. Regent John Hayes annual marketing conference. McGraw -Hill Confer- Beverly Wilshire Hotel, Beverly Hills. Contact: (818) ence Center, Las Vegas Convention Center, Las 789 -1182. President and CEO Vegas. Contact: (212) 486 -1111. March 10-13-30th annual Country Radio Semi- April 19.22- National Association of Broad- nar, presented by Country Radio Broadcasters for casters annual convention. Las Vegas Convention Inc. Nashville Convention Center, Nashville. Con- Center, Las Vegas. Contact: (202) 429 -5300. tact: (615) 327 -4487. $72,630,000. April 21- Broadcasters Foundation American March 11 -9th annual banquet and celebration of Broadcast Pioneers Breakfast. Las Vegas Conven- the First Amendment Radio and Television News tion Center, Las Vegas. Contact: Gordon Hastings, Directors Foundation. Mayflower Hotel, Washing- (203) 862 -8577. Brian E. Cobb ton. Contact: (202) 467 -5217. April 25-27-First annual ENTERTECH Confer- March 15.17 Central Cable Television -North ence, presented by 10G Conference Management Broker Association annual convention and trade show. Company. La Costa Resort & Spa, Carlsbad, Calif. Hyatt Regency Hotel, Minneapolis. Contact: Karen Contact: (877) 223 -9753. Stamos, (651) 641 -0268. April 26- Broadcasters Foundation Golden March 18 -15th annual National Association of Mike Award. The Plaza Hotel, New York City. Con- Black Owned Broadcasters Communications tact: Gordon Hastings, (203) 862 -8577. Awards Dinner. Marriott Wardman Park Hotel, April 27-HRTS Newsmaker Luncheon. Regent Washington. Contact: (202) 463 -8970. Beverly Wilshire Hotel, Beverly Hills. Contact: (818) March 22-25-SPORTELamerica TVMarket con- 789 -1182. ference and exposition. Miami Beach, Fla. Contact: "Executive (201) 869 -4022. April 27- 28- Development Seminar Mastery Course," Women in Cable and Telecom- March 23.24 -10th annual Consumer Electron- munications. Sylvan Dale Ranch, Loveland, Colo. CHARLES E. GIDDENS ics Manufacturers AssociatioMEEE Consumer Contact: Laurie Empen (312) 634 -2353. 941-514-3375 Electronics Society Digital Engineering Confer- ence. Crown Plaza Hotel, Hasbrouck Heights, N.J. MAY Contact: (703) 907 -7660. ELLIOT B. EVERS May 2 -4-Pennsylvania Association of Broad- March 24 Business of Entertainment: The -'The casters annual convention. Adam's Mark Hotel, 415-391-4877 Big Picture," 9th annual Variety/Schroders Media Philadelphia. Contact: (717) 534 -2504. Conference. Plaza Hotel, New York. Contact: Mar- I. May in Cable and Telecommunica- GEORGE OTWELL garet Finnegan, (212) 492 -6082. 3-6-Women tions "National Management Conference." San 513 -769 -4477 March 24-26----"Making News: An Executive Sem- Francisco Hilton and Towers, San Francisco. Con- inar on Broadcast Journalism," presented by the tact: WICT (312) 634 -2330. BRIAN E. COBB NAB Education Foundation. Swissotel, Atlanta. May 11.12- Kentucky Cable Telecommunica- Contact: John Porter, (202) 775 -2559. 202-478-3737 tions Association annual convention. Radisson APRIL Plaza Hotel, Lexington, Ky. Contact: Randa Wright, (502) 864-5352. April 2.3 -21st annual Black College Radio con- May 17 annual luncheon. vention. Renaissance Hotel, Atlanta. Contact: (404) -59th Peabody Awards Waldorf- Astoria Hotel, New York. RADIO and TELEVISION 523 -6136. Contact: Dr. Barry Sherman (706) 542 -3787. BROKERAGE APPRAISALS April 6- SkyFORUM XI, direct -to -home satellite TV May 17- "Advancing the Science and Art of business symposium presented by the Satellite 19- Broadcasting and Communications Association. Marketing," eighth annual Claritas Precision Mar- keting Conference. Fairmont Hotel, Chicago. Con- Marriott Marquis Hotel, New York City. Contact: Car- tact: (800) 678 -8110. rie Cole, (703) 549 -6990. May "Cable & Satellite Mediacast: Deliv- April 6-T. Howard Foundation fund -raising din- 17.19- ering the Digital Future," forum for the digital broad- ner, presented by the Satellite Broadcasting and cast, IT and telecommunications industries, pre- Communications Association. Tavern on the sented by Reed Exhibition Companies. Earls Green, New York City. Contact: Carrie Cole, (703) Court 2, London. +44 549 -6990. Contact: (0)181 910 7962. May 17 -20 annual Broadcast 1A April 9-10-Texas Associated Press Broad- -39th Cable Financial Management Association/Broadcast casters annual convention and awards banquet. Cable Association conference. MGM Omni Downtown, Austin, Texas. Contact: Diana Hei- Credit Grand Hotel, Las Vegas. Contact: Mary Teister, MEDIA VENTURE dgerd, (972) 991 -2100. (847) 296 -0200. April 12-HRTS Newsmaker Luncheon. Regent PARTNERS Beverly Wilshire Hotel, Beverly Hills. Contact: (818) 789 -1182. -Compiled by Nolan Marchand April 12-Gracie Allen Awards American Women Inmarchand @cahners.com)

MARCH 1, 1999 / BROADCASTING & CABLE 59

www.americanradiohistory.com Broadcasigalde CHANGING HANDS The week's tabulation of station sales

TV Inc., Wenatchee, Wash. (James Wal- PROPOSED STATION TRADES lace, president); also owns KPQ -AM- Swap of KVUE -TV Austin, Texas and By dollar volume and number of sales; FM Wenatchee KXTV(TV) Sacramento, Calif. does not include mergers or acquisitions Seller: Jack Rabbit Broadcasting Co. involving substantial non -station assets Price: Value of KXTV plus $55 million Inc., Quincy (Charles and Gaynelle Swapper KVUE -TV: Gannett Co., Arling- Fournier, owners); no other broad- ton, Va. (Cecil Walker, interests TVs $61,500,000 o 2 cast president/CEO); also owns 21 TVs Facilities: 1370 khz, 1 kw day, 500 w Combos $0 DI O Swapper tony: Belo Corp., Dallas night (Robert Decherd, president/CEO); FMs- $18,195,000o3 Format: Country also owns 20 TVs AMs $16,940,000 0 4 WQMA(AM) Marks, Miss. Facilities: KvuE -Tv: ch. 24, 1,950 kw., Total o $96,653,000 o 9 Price: $50,000 ant. 1,270 ft.; KxTV: ch. 10, 316 kw, Buyer: Konarz, Affton, Mo.; no ant. 1,953 ft. Jason interests Affiliations: both ABC TVs o $266,640,000 o 12 other broadcast Radio Inc., Cleveland, Combos $410,987,527 o 18 Seller: Delta KLAX -TV Alexandria, La. Miss. (Larry Fuss, president); owns FMs o $115,087,907 0 35 Price: $6.5 million three AMs and five FMs. Fuss also AMs $50,743,000 31 Buyer: Catamount Broadcast Group j owns KHJs(FM) Pago Pago, American Inc., Norwalk, Conn. (Raymond Total u $803,458,434 o 96 Samoa Johns, president/owner); also owns Facilities: 1520 khz, 250 w day KHSL -TV Chico, Calif., and KMVT Tv gospel Facilities: 96.1 mhz, 3 kw, ant. 328 ft. Format: Southern Twin Falls, Idaho Format: Light AC -Compiled by Alisa Holmes Seller: Pollack -Betz Communication Broker: William B. Schutz Jr. Co. Inc., Germantown, Tenn. (William Kalil & Co. Inc. was the broker for Pollack, president); owns one TV, six WLNB(FM) Warsaw- Ligonier, Ind. the $2.1 million stock sale of AMs and four FMs Price: $195,000 KWBA(TV) Sierra Vista, Ariz. (BROAD- Facilities: ch. 31, 1,309 kw, ant. 1,092 Buyer: GBC Media LLC, Winona CASTING & CABLE, Feb. 22 ft. Lake, Ind. (James Bustraan Sr., Affiliation: ABC president); is buying WRSW -AM -FM BY THE NUMBERS Broken Kalil & Co. Inc. Warsaw CAST STATIONS Walsh, Warsaw; no other BROAD FMS Seller: Brian broadcast interests Service Total WTPA(FM) Mechanicsburg and WNCE- Facilities: 102.7 mhz, 3 kw, ant. 328 Commercial AM 4,724 FM Palmyra, Pa. ft. Price: $15 million Format: Country Commercial FM 5,591 Buyer: Capstar Broadcasting Part- Broker: Ray H. Rosenblum Media Educational FM 1,961 ners Inc., Austin, Texas (R. Steven Brokerage Total Radio 12,276 Hicks, chairman /3.2 %owner; AMS Thomas O. Hicks, principal VHF LPTV 559 owner/chairman, Hicks, Muse, Tate & WIDB(AM) Chicago UHF LPTV 1,515 Furst Inc.); also owns /is buying 96 Price: $16.75 million Total LPTV 2,074 AMs and 221 FMs. Capstar is being Buyer: Radio Unica Corp., Miami purchased by sister company Chan- (Joaquin Blaya, president); also FM translators & boosters 2,928 cellor Media Corp. owns six AMs VHF translators 2,248 Seller: Quaker State Broadcasting Seller: One -on -One Sports Inc., UHF translators 2,752 Corp., Harrisburg, Pa. (Michael Bran- Chicago (Christopher Brennan, pres- don, CEO); no other broadcast inter- ident); owns five AMs Total Translators 7,928 ests Facilities: 950 khz, 1 kw day Commercial VHF TV 558 Facilities: wTPA: 93.5 mhz, 1.75 kw, Format: Sports Commercial UHF TV 651 ant. 620 ft.; LANCE -FM: 92.1 mhz, 3 kw, ant. 300 ft. KKGR(AM) East Helena, Mont. Educational VHF TV 125 Formats: wTPA: AOR; WNCE -FM: beauti- Price: $90,000 Educational UHF TV 242 ful music Buyer: KKGR Inc., Helena, Mont. TV 1,576 Broker: Jeffrey Group (Jim Schaeffer, president/50% Total owner); no other broadcast interests CABLE WLVG(FM) Center Moriches, N.Y. Seller: Covenant Broadcasting Inc., 11,600 Price: $3 million Helena (Roger Lonnquist, owner); no Total systems Buyer: Beacon Media Group Inc., other broadcast interests Basic subscribers 64,800,000 Riverhead, N.Y., (Carl Liu, presi- Facilities: 680 khz, 5 kw day Homes passed 93,790,000 dent); no other broadcast interests Format: Country Seller: Suffolk Radio Partners LLC, Basic penetration* 66.1% Riverhead (Gary Starr, managing KWNCIAM) Quincy, Wash. *Based on TV household universe of 98 million partner); no other broadcast inter- Price: $50,000 Sources: FCC, Nielsen, Paul Kagan Associates tome BY BsuAecusms 8 CAMI ests Buyer: Westcoast Broadcasting Co.

$0 BROADCASTING & CABLE / MARCH 1, 1989

www.americanradiohistory.com "'- FIFTH ESTATER How to leverage an MS degree

The standard path to becoming a secu- will get a higher grade simply because of rities analyst on Wall Street is to go its size. So bonds rated a low B by Stan- to business school-the more presti- dard & Poor's rise to prices more appro- gious the better -then slave away as some priate for a BB company. big -name analyst's "MBA kid." After sev- "Do not go for the hype," Schutzman eral years, MBA kids either move into advises investors. He pointed to last bigger slots with their names finally listed week's deal in which B -rated Adelphia first on research reports, or they are Communications Corp. agreed to plucked away by other firms. acquire BB -rated Frontiervision Com- That's not how Stevyn Schutzman munications, possibly hurting Fron- stumbled into it. He was an engineering tiervision investors. "If a B -rated compa- nerd, helping run the technology side of ny buys Century, how is that good for some financial firms. But one day a con- me ?" Schutzman asks, referring to the tact made from the computer side asked if ongoing auction of Century Communi- he wanted to be an analyst following cations Corp. bonds for what is now Salomon Smith On the entertainment side, Schutzman Barney. Broke from the failure of a small sees a lot of stability. Companies such as business he had tried to get off the ground, "Despite an Time Warner Inc. and News Corp. have the offer of a raise was enough. been good at developing movie, broad- Just a few years later, Schutzman was a economic downturn, cast and cable outlets to reuse their top analyst in the media and entertainment consumers will not movies and TV series over and over sector working at one of the most influen- again. Viacom Inc., however, needs work, tial bond underwriting and trading opera- stop watching Schutzman believes. tions on Wall Street. television." He particularly likes companies look- Aside from the mental disciplines of ing for growth abroad, despite the recent- being an engineer, Schutzman said his ly rocky economies in Asia and South technical background constantly comes in America. "Despite an economic down- handy in assessing issues affecting the turn, domestically or internationally, value of media companies. Stevyn consumers will not stop watching televi- "I can get under the hood and find if sion," he says. digital cable is anything," Schutzman Schutzman Schutzman is unusual because he says. "I can see if IP (Internet Protocol) bridges two worlds, covering both invest- telephony over cable is really going to Vice president and senior bond ment -grade and junk bonds. Most bond work. Remember how video -on- demand analyst, cable, media and analysts track one side or the other. The was going to kill Blockbuster? I could see entertainment, Salomon Smith blue -chip bonds attract conservative the idea was ahead of the technology." Barney Inc., New York; b. Mar. investors, often pension funds that are Schutzman is concerned about parts of 1, 1962, New York; BS, restricted from riskier investments. The the cable system operations. He believes engineering and atmospheric "high-yield" market draws more aggres- that digital cable and high-speed Internet science, State University of sive players with a higher threshold for will generate meaningful financial growth New York -Stoneybrook, 1984; risk. It's sort of like the difference within a few years. He's less impressed by MS, electrical engineering, between a stock investor who buys electric the prospects of the more competitive and New York University, New York; utility shares and one who day- trades capital- intensive telephone field. electrical engineer, Singer Internet stocks. What really worries him is the rapid Kearfott Inc., New York, 1986- He's also unusual because of how pace of takeovers: Microsoft Corp. co- 1987; vice president quickly his profile has risen. In 1995, he technology group, Shearson founder Paul Allen throwing his billions graduated from assistant to a Salomon Lehman, New York, 1987- around to amass a giant system portfolio, telecommunications analyst to a media 1989; partner, AB Data, with AT &T Corp. likely following suit. and he Hawthorne, N.J., 1989 -1993; entertainment analyst. A year later Such moves have bond investors excited vice president of global showed up as a runner-up on Institutional and hungry for cable paper, letting opera- operations, London Global Investor magazine's widely followed tors borrow money cheaply with interest Securities, New York, 1993; ranking of high -grade bond analysts. rates getting closer to the bond market bond research assistant, By 1998, institutional investors had gold standard: top -grade U.S. Treasuries. Salomon Smith Barney, 1993- voted him to the top of the high -grade list Part of the bet, he warns, is that a small, 1995; current position since and put him on the high -yield ranking for highly leveraged company getting junk 1995; m. Sharon Botnick, June the first time as a runner -up. grades from major ratings agencies will be 18, 1989; children Jason, 6, Most analysts spend years without scor- taken over by a higher -grade company. Derek, 3. ing in the II survey. "I charted the first Another bet is that a company bulking up year," Schutzman says. John M. Higgins

MARCH 1, 1999 / BROADCASTING & CABLE 61

www.americanradiohistory.com Broadcasfing&Cable FATES & FORTUNES

He will be succeeded by Angie Ren- Jeffrey Raker, news director, BROADCAST TV shaw, account manager. wTvY(Tv), Dothan, Ala., joins co- in John DiCostanza, research analyst, Fox Rick White, research analyst, Norman owned wYTV-Tv Youngstown, Ohio, Television Sales, New York, named Hecht Research, New York, joins same capacity. group research manager. wrrv(Tv) Indianapolis as research RADIO Alice Lee, senior marketing director. analyst/research analyst, Los Angeles Dan Monroe, VP, operations, Meredith Ken Flower, director, national sales, Newspaper Group, Los Angeles, joins Broadcasting Group, Des Moines, Pacific Star, Fresno, Calif., named KSCT -TV there as research director. Iowa, joins co -owned wort. -Tv Orlan- market manager, Farmington, N.M. radio group. Jason Kornweiss, master control/com- do, Fla., as interim general manager. mercial integration operator, MSNBC, Judy Morriston, account executive, Robert "Skip" Tash, associate publish- Secaucus, N.J., joins NBC, New York, WRTV -TV Indianapolis, named general er, Radio World, Washington, joins as manager, on -air productions. sales manager. InXsys Broadcast Networks Inc., there as executive VP and head of its radio Jorge Alvarez division. Hoth, general PROGRAMMING Ed Rivera, AMFM manager, digital Jane Sparango, producer, Unsolved account executive, Radio Networks, a division of Chan- satellite platform, Mysteries, CBS Television and Cos - Sky direct -to- grove/Muerer Productions, Los Ange- cellor Media Corp., New York, named home, Mexico les, joins TEAM Communications New York sales manager. City, joins Grupo Group there as VP, development and Appointments, Harris Corp., Cincin- Televisa there as production. nati: Chuck Maims, senior sales spe- VP, pay television. Douglas Murphy, head, Disney Store cialist, named radio district sales man- Justin Jones, Japan, named VP /managing director, ager; Steve Hathaway, director, sales Hoth account executive, Walt Disney Co. (Canada), Toronto, and marketing, Drake Automation Blair TV, Los the regional merchandising operating Ltd., Basingstoke, England, joins as Angeles, rejoins KJRH(TV) Tulsa, company of Disney. director, regional sales, Europe, Mid- Okla., as national sales manager. dle East and Africa. Debra Hastings, marketing director, JOURNALISM Mary Alice Tierney, VP, corporate and xvoA(TV) Tucson, Ariz., named local community affairs, Journal Broadcast Stuart Seidel, free-lance editor, sales manager. Group, Milwaukee, named corporate National Public Radio, Washington, affairs manager. She will continue her Appointments, KSPR -TV Springfield, news editor Market- named senior of current duties. Mo.: Gary Whitaker, national sales place, a Public Radio International manager, named general sales manager. daily business program. CABLE Robert Buenting Jr., VP, finance, NBC employee retires after 55 years strategic planning group, CBS, In early 1944, Gloria Clyne was just out of high school Conn., and looking for a job. Because most young men had Stamford, Discovery been sent off to war, she knew her skills were needed. joins Networks, Bethes- So she applied to NBC as a guidette in hopes that the da, Md., as senior company would take a chance on a young woman. VP and chief On March 5, 55 years later, Clyne will retire as the officer. longest tenured employee at NBC. financial "I've had a very exciting career," Clyne says. "I've Buenting Robert Baxter, VP traveled the world, watched Apollo 14 lift off and been and controller, to every political convention from 1968 to 1976" House of Blues organizations, Los As a guidette /pagette, Clyne worked with such Angeles, joins Odyssey there as chief Clyne industry legends as Grant Tinker and Dave Garroway. financial officer. Through the years, she's also served as a script girl, a producer for Betty Fur- Keith Gregory, director, business oper- ness, researcher and the dressing room coordinator when the bulk of NBC ations, Cox Communications, Atlanta, shows were filmed live. She currently works on the planning desk and is a named VP/general manager, Gulf field producer for the Positively Black series on Sunday mornings. Coast Operation. Although Clyne, who did not give her age, says she'll miss the "nice Frantela, people" at the Peacock network the most, she admits that she'll forever Stephen general manager, Los Ange- be addicted to the fast -paced energy of the newsroom. Century Communications, les, joins Falcon Cable Television "I loved being in the newsroom for a breaking event," she says. "You can't know the thrill and excitement of it." -Mara Reinstein there as director, Western operations. Jonathan Sichel, VP, business and 62 BROADCASTING & CABLE / MARCH 1, 1999

www.americanradiohistory.com FATES & FORTUNES tions, named senior VP; Gregory Myford, Carlsbad, N.M. In 1968, Deme VP, sponsorship development, named launched KZIA -AM -FM in Albuquerque senior VP. and gave the city its first all -talk format, one of only three in the country at ASSOCIATIONS/FIRMS the time. He leaves his wife, two sons, four grandchildren and three great - Ted Savaglio, VP, program planning, grandchildren. CBS News, New York, joins Napoli Management Group, Los Angeles, as Noam Pitlik, 66, television comedy talent representative. He will continue director and actor, died Feb. 18 of lung to be based in New York. cancer. During his directing career, Sichel Kocin Pitlik won the Emmy for the sitcom ADVERTISING/MARKETING / Barney Miller, for which he directed legal affairs, E! Entertainment Televi- PUBLIC RELATIONS 100 episodes. He also directed more sion, Los Angeles, named associate than 200 episodes for prime time tele- general counsel. Appointments, P &P Mediaworks, vision, including Taxi and Wings. Pit - Paul Kocin, meteorologist, NOAA's Laurel, Md.: Paul Rodriguez, executive lik's roots, however, were in front of Hydrometeorological Prediction Cen- VP and chief operating officer, named the camera. He appeared in several ter, Camp Springs, Md., joins the president and CEO. He will be suc- series, including Bewitched, Sanford Weather Channel, Atlanta, as winter ceeded by Joann Pittelli, senior art and Son, Gunsmoke, The Fugitive and weather expert. director, L'Oréal, New York; Nancy I Dream of Jeannie. He was most Burdett, director, media relations, recently featured as "Mr. Schmalen" Cristina Guzman, assistant director, named VP, public affairs. in Becker. Among his survivors is his acquisitions, CITSL, Sogecable S.A., widow, Susan Whittaker Pitlik. Madrid, Spain, joins Nickelodeon Glenn Sundin, VP/account director, Spain there as channel director. D'Arcy Masius Benton & Bowles, St. Gene Siskel, 53, Louis, named senior VP. famed movie crit- TECHNOLOGY Mark Smythe, account supervisor, ic, died Feb. 20 Keller Crescent, Evansville, Ind., from complica- Andrew Lerman, independent consult- named VP. tions that arose ant and president, MovieScope, Los after a growth was Angeles, joins MIP Interactive, New DEATHS removed from his York, as VP, sales. brain in May. Spencer Martin Allen, 87, former TV Siskel's love of ALLIED FIELDS news anchorman, died Feb. 23 follow- movies began ing a long illness. Allen, known for his Appointments, Siskel when he used to WinStar, New relaxed news delivery style, began his walk eight blocks broadcasting career at radio York: William stations in to his neighborhood theater on Chica- Texas and Columbia, Mo. He moved Vogel, managing go's North Side to catch a Saturday director, telecom- to Chicago in 1941 to work at matinee with his friends. He later munications serv- WGN(AM) radio, left to become an became a critic for the Chicago Tri- ices equity Army public relations officer, then bune, and in 1975, Siskel and his rival, returned to Chicago to establish research, Nations - Chicago Sun Times critic Roger Ebert, Banc Mont- WGN(TV)'s TV news operations. In unwillingly teamed up to review gomery Securities, 1958, Allen joined WMOX-TV (now movies on a public television show wMov Tv) in St. Louis and became Sando New York, joins as titled Sneak Previews. The review senior VP, strate- news director and chief news anchor. rationale was simple: If the movie was He rival KTVI -TV in gic planning; Arthur Sando, senior VP, joined 1964, then good, it was two thumbs up. If it was a corporate communications, King World returned to Ktviox -Tv as editorial direc- bomb, two thumbs down. The trade- Productions, New York, joins in same tor. Allen left television in 1972 to mark slogan, along the pair's constant capacity. teach journalism at the University of bickering, became so popular that the Missouri in St. Louis. Immediate sur- show was soon syndicated nationwide Cindy Schloss, VP /general manager, vivors are unknown. and renamed Siskel & Ebert. The duo KMZQ(FM) and KMxs(FM) Las Vegas, John Deme, 84, television and radio ultimately became two of the most joins American Tower Corp., Boston, recognizable and respected movie crit- as VP, sales, Western region. pioneer, died Feb. 17. Deme's lifelong career in broadcasting led to operat- ics in the country. In addition to the Art Peck, lead consultant, Boston Con- ing, managing and owning radio and program-and his regular job as a Tri- sulting Group, San Francisco, joins television stations in several states. In bune columnist-Siskel offered his Seagram Co., Montreal, as executive the early days of television, he worked opinions on This Morning on CBS, VP, operations. at the Allen B. DuMont TV station WBBM -TV Chicago and in his weekly Appointments, Palace Sports and Enter- WAsn(TV) and CBS Labs in New York. columns for TV Guide. He leaves his tainment, Auburn Hills, Mich: Peter From 1958 to 1963, he established and wife, Arlene, and three children. Skorich, VP, broadcasting and multime- operated wINF(FM) in Manchester, dia services, named senior VP; Marilyn Conn. He then moved to New Mexico -Compiled by Mara Reinstein Hauser, VP, marketing and public rela- to purchase and operate IcAvE(Tv) in [email protected]

MARCH 1, 1988 / BROADCASTING & CABLE 63

www.americanradiohistory.com Broadcastng &Cable IN BRIEF

Citing an impasse, ABC days to discuss its options Duke's reappearance was 56 TV and 51 radio sta- Friday implemented and its response. intended to restore a tions. This past October, said a weakened certain terms of the Paul Duke, who retired sense of stability to the Sinclair advertising economy and a Comprehensive Final in 1994 after two show. Package Proposal to decades of hosting More than five months bearish stock market were the five remaining bar- forcing it to sell some of its WETA -TV Washington's after saying it would "nonstrategic" assets to gaining units that did Washington Week, will sell some of its TV and not ratify the proposal return to temporarily radio stations to raise raise money. on Dec. 11, 1998. The host the show follow- up to $500 million, Sin- A.H. Belo Corp. and terms include increasing ing departure of Ken clair Broadcast Group Gannett Co. Inc. are the percentage of daily Bode. Temporary host and Inc. is taking a first swapping ABC affili- hires from 14% to 26 %, New York Daily News step. The Baltimore - ates in California and reducing contributions to columnist Steve Roberts based group last Friday Texas. Gannett gets the pension plan and was expected to express said it is selling the non - Kxrv(TV) Sacramento, enforcing the ABC health thanks to Bode at last license assets of and pro- Calif., and up to $55 plan to all NABET workers. week's live taping, gramming rights to KETK -TV million from Belo, while "We're not plowing any although Bode was not Tyler, Texas, along with the Belo acquires Gannett's new ground," says ABC scheduled to be on the programming rights to KvuE -Tv Austin, Texas. With spokesperson Julie show. Bode left after it was KLsB -TV Tyler. Buyer Com- KVUE -TV, Belo says it will Hoover. "We're just looking clear the station wanted to munications Corp. of reach 67% of TV house- for everyone to be working move in another direction. America is paying $36 mil- holds in Texas (it already under the same contract." WETA -TV fired producer lion cash for the deal. owns wFAA -TV Dallas /Fort In response, NABET Elizabeth Piersol, then Buyer Communications Worth, KHOU -Tv Houston spokesperson Tom Don- offered Bode's job to also gets an option to and KENS -Tv San Antonio). ahue noted that there is NBC's Gwen (fill, who acquire KETK-TV'S license "The addition of KvuE[Tv] in still plenty of room for turned it down. Bode had for another $2 million. the state's capital strength- negotiations in order to signed a short contract "While the decision to sell ens the company's capa- reach an agreement. "We extension that would have these properties was a dif- bilities as Texas's leading reject the company's taken him through a transi- ficult one, ultimately the news provider," Belo Chair- assertion that we have cre- tion period, but it's unclear need to refocus our com- man Robert W. Decherd ated an impasse," he says. if he will ever return. Bode pany on its core assets said last Thursday in a "This action only con- defended the show's cur- and re- establish our news release. KxTv tributes to the high level of rent approach, citing its capacity for long -term becomes Gannett's only tension between the union loyal viewership. WETA -TV growth was paramount," California station and pro- and the network." The bar- said there were complaints Sinclair President David vides "another top -20- gaining committee will con- from viewers last week, Smith said in a statement. growth- market opportunity vene within the next few and longtime moderator Sinclair owns or programs for Gannett that fits well with our television broadcast coverage across the in [United States]," Gannett ABA endorses cameras the courts Broadcasting President The head of the nation's largest lawyers' group last week endorsed cameras in the Cecil L. Walker said. courtroom. "I think we should open the courtrooms in America to television cam- Sacramento is the nation's eras, gavel to gavel, so the people of this country can see the very high level of jus- 20th -largest Nielsen mar- tice that's dispensed every working day in every courthouse in this land," said ket and gives Gannett a American Bar Association President Philip Anderson. "I cannot think of a better TV station in eight of the civics lesson than for the people of America to be able to see and hear every argu- nation's top 20 markets. One television camera in the ment before the Supreme Court of the United States. Austin is the 60th largest will in Supreme Court educate more people more effectively one morning than the market and leaves Belo in in remarks, with traditional methods can reach one year" Anderson's offered the just three of the top 20. release a study of public regarding the justice were well of perceptions system, The deal is subject to FCC received by the Radio -Television News Directors Association. "We applaud the approval. ABA's leadership role in the ongoing collaborative efforts among the bench, the bar and the media to provide more complete and accurate coverage of our nation's The FCC should keep court systems," said Barbara Cochran, RTNDA president. Mr. Anderson's state- home shopping chan- ment today shows that the legal and media communities have found a common nels free from fees ground, recognizing the critical importance of allowing Americans to see the judi- broadcasters pay for cial process for themselves." A bill that would open federal courts to TV cameras - ancillary digital servic- one which has failed in the past -will be reintroduced this term. RTNDA said it es, industry trade groups hopes the ABA's endorsement will help the measure pass. -Dan Trigoboff say. "Home shopping and infomercials are not within

64 BROADCASTING & CABLE / MARCH 1, 1999

www.americanradiohistory.com IN BRIEF the scope of the fee requirement because they are commercial advertise- FCC's Web proposals criticized ments," wrote the National FCC rules adopted last week could inadvertently force World Wide Web users to Association of Broadcast- pay long- distance charges, complained Commissioner Harold Furchtgott -Roth. As ers and the Association for part of the new rules, which clarify how local telephone companies compensate Maximum Service Televi- each other for carrying consumer signals to Internet service providers, the FCC sion in Feb. 22 comments declared that Internet traffic is largely interstate in nature. The FCC did, however, to the FCC. Media Access preserve an exemption that shields Internet and other data services from long dis- Project and other public tant charges. advocacy groups have Furchtgott -Roth argued that classifying Web traffic as interstate might open the urged the FCC to eliminate exemption to future court challenges. But FCC Chairman William Kennard, w thout the exemption. But "Con- naming Furchtgott -Roth by name, in a statement criticized "those employing scare gress's unmistakable tactics" He added: "For consumers, dialing up the Internet is just like a local call. It directive was to collect always has been, and as far as I'm concerned, it always will be." America Online fees from broadcasters officials were equally unconcerned. "The court has given the FCC deference in this that offer subscription or area and we remain confident that the FCC's judgment will be the final word,'" says common carrier -like serv- George Vradenburg, AOL senior vice president. The stridently deregulatory Furcht- ices over digital channels," gott -Roth got some rare support from Consumers Union research director Mark the broadcasters said. In Cooper, who said consumers have "every right to be fearful." November, the agency Angered that Kennard wouldn't delay a vote on how telephone companies corn - imposed a 5% levy on rev- pensate each other for Internet traffic, Furchtgott -Roth last week chose not to vote enue commercial broad- on the matter. Citing agency tradition, Furchtgott -Roth asked that a vote on the rule casters earn from digital change postponed until the agency's March 18 meeting. The incident also prompt- subscription services. ed Furchtgott -Roth to step up his calls for the FCC to clean up its act. Too much of the agency's is in FCC commissioners business conducted secret and without clearly written proce- don't want to tackle dures, the Republican commissioner said in a speech to the Federal Communica- any more complaints tions Bar Association. "We have no written rules. We need to get some soon," he about minority recruit- said. -Bill McConnell ing violations. The panel last week authorized the two additional Jacor sta- 3001; The Military Channel work's household penetra- agency's mass media tions to HBC San Diego is (502) 587 -7300; and the tion at 8 million, which is bureau to throw out chal- License Corp. Wisdom Channel should actually the year-tc -year lenges to broadcast The Academy of Televi- have been listed as the increase in penetration license renewals that sion Arts & Sciences Wisdom Television at (304) through January. CN's cur- accuse stations of failing to 589 -5111. has announced the TV rent household universe is actively recruit minorities schedule for the Emmy The listing for BBC Ameri- about 55.4 million. and women. There's no Awards for the next ca also contained several reason to hear such chal- A Feb. 22 article stated four years. Fox will inaccuracies. The correct- lenges, they said, because that American Advertising broadcast the Emmy ed listing: BBC America, a federal court threw out Federation President Wally Awards on Sept. 12, ABC Bethesda, Md., (301) 347- the hiring rules last year. Snyder would endorse an in 2000, then CBS and 2222; Web site: New rules are under devel- industry code of conduct NBC. www.bbcamerica.com; opment. The decision was barring major advertisers Programming: dramas, part of a ruling dismissing Corrections: In last from shunning minority comedies, entertainment, the Rainbow-PUSH Coali- week's issue of BROAD- audiences. In fact, Snyder documentaries and world tion's petition to block CASTING & CABLE [February has asked only that the news; Owner: BBC; Dis- license renewals of six 22], phone numbers were AAF establish a panel to tributor: Discovery Net- San Diego stations owned incorrectly listed for some determine whether such a works; Launch Date: by Jacor Broadcasting. of the new cable networks. code is feasible. "We are March 1998. The FCC did approve a The phone number for The willing to look at it, but we previous agreement Boating Channel is (212) Due to an editing error, a are not rejecting or sup- between Jacor and Rain- 877 -0500; The Football story on the Feb. 15 issue porting it," said an AAF bow -PUSH for the sale of Network is (323) 653- reported Cartoon Net- spokeswoman.

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MARCH 1, 1886 / BROADCASTING S CABLE 85

www.americanradiohistory.com Broadcasfïngable

COMMITTED TO THE FIRST AMENDMENT AND THE FIFTH ESTATE

Just say no Playing with fire

Reticence isn't a conspicuous part of the American tradi- While we're on the subject of reticence, Doug Tracht, other- tion. We admire our tycoons full -blown and our heroes out- wise known as "The Greaseman," has built a following with sized. For the most part, our journalistic traditions have his inventive, rapid -fire and sometimes tasteless radio persona. been taken from The Front Page and William Randolph He could not hide behind that persona last week, however, as a Hearst. For many years there wasn't much of a journalism comment breathtakingly ugly and racist forced him from the tradition to speak of in radio and television. air. We found curious the suggestion by some that the com- Its early practitioners brought with them their print tradi- ment was also ill- timed, as though there could be a more tions, and it's only been a blink of a network or station eye appropriate time to trivialize a brutal death, diminish a major since we've seen television journalists who've never accomplishment and then apply it to a whole race with that worked anywhere else. You won't catch this page saying chilling "them." Radio voices must be free to test the bound- that's the problem. aries of taste, but that doesn't mean they should be free of con- But a problem there is, nonetheless. If the pendulum the- sequences when they shatter them. Perhaps what the world ory held true in television, the excesses of the last year needs is more consequences. Maybe anything shouldn't go. should have been followed by a period of quiet and intro- spection. Instead we get Linda Tripp and Jane Doe #5 on NBC and two hours of Monica Lewinsky on ABC. Open court Exploitation is alive and well on network news. It's not just the magazine shows, on and off the networks, TV viewers last week watched a court in Jasper, Texas, sen- that are challenging the tabloids in setting the national stan- tence a man to die for a brutal, racially charged murder. dards for scandal. It's a national attitude of anything goes People were able to see it for themselves in real time, not that pervades all media and has completely reversed the jour- learn of it only through the filters of the few eyewitnesses nalistic norm toward public intrusion into private behavior. in the crowded courtroom. This week we report the battle That's where reticence -a disposition to be silent -used to goes on to open all courtrooms to cameras and micro- come in. Editors and news directors required of their staffs phones. An Albany, N.Y., TV station, wxAA-TV, is using that they demonstrate a clear public interest before printing that state's constitution to gain camera access. And the head or airing scandalous or salacious material -and then, as of the American Bar Association endorses cameras in the often as not, they didn't run it. That was when there was a courtroom as a "civics lesson" enabling people to "see the dividing line between the respectable news media and others. very high level of justice" dispensed in American courts. "First do no harm" was then an injunction not only for We believe that the ability to monitor our public processes physicians but for journalists as well -harm either to indi- is a natural and constitutional right and should not be sub- viduals or the body politic. What this business needs is a jected to the wishes of the elite. We look forward to the strong dose of reticence to go with its journalism. Less time when all courts recognize the contributions cameras could turn out to be a lot more. can make not only to our education, but to our democracy.

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