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PDF ATF Dic17 //// COMMENTARY BY NICOLÁS SMIRNOFF ATF 10th Anniversary Edition This is not a standard issue. niversary edition? If you read This is our 10th anniversary edi- some of the about 25 regional re- tion at Asian TV Forum, a pre- ports and top broadcaster inter- mium development with 30 to views we include, it gets clear: 50% more reports, interviews while most of the regions of the and presences than usual from world are slow or complicated, international and Asian leading Asia continues with strong vi- media companies. The idea is to tality, digital media is directly generate an edition not only to exploding. The local industry is read at the market, but also to be now far more open to internatio- use as a reference in Asia and for nal players, both buying and se- Asia, during many months. We lling, so programming, formats are very proud of this print & online issue. and co-productions opportunities are on top. The ATF approach was started in 2008 What is pending? The public organizations Published by facing the great explosion of Asian media that push business, production hubs, etc, must Editorial Prensario SRL Lavalle 1569, Of. 405 industry, and our goal of consolidating our- get more international, stable in time, to make C1048 AA K selves as a full top worldwide publication. alliances and long-term deals more trustwor- Buenos Aires, Argentina The strategy directions were two: to develop thy. Entities staffs change a lot, promotion Phone: (+54-11) 4924-7908 Fax: (+54-11) 4925-2507 international business in Asia, and to push plans have frequent stops… with the interest Asian initiatives to worldwide markets. of the international market in Asia, far more In the U.S.: Ten years after, our ATF edition is strongly can be done. They are in time, because busi- 12307 SW 133 Court - Suite #1432 consolidated as a flagship hub between Asia ness potential is just showing its first faces. For Miami, Florida 33186-USA and the world, included in our annual plans as ten years more, then… Phone: (305) 890-1813 MIPTV or Mipcom. It is very awaited Email: [email protected] by Asian buyers and producers in every Website: www.prensario.net December, and it has let us develop also long-term Asian initiatives in Cannes Editor: Nicolás Smirnoff shows, at MipCancun and Natpe Mia- Editorial Director: mi for Latin America, Natpe Budapest Alejo Smirnoff for CEE, Discop Dubai for MENA, etc. International Business Director: Fabricio Ferrara We are also present now every year, at International Business Manager: Busan Content Market in South Korea, Rodrigo Cantisano as a second big Asian approach. th Mailed by subscription - How is Asian market at this 10 An- One year, air mail: Americas: USD 150 ATF 2017 - Agenda Rest of the world: 150 Event Date & Time Place Prensario Marrying the right data with the right content (Kantar) Nov. 28, 10am Roselle Ballroom, Level 4 Is advertising dying? Nov. 28, 10.20am Roselle Ballroom, Level 4 International The evolution of storytelling Nov. 28, 11.40am Roselle Ballroom, Level 4 ©2017 Editorial Prensario SRL Payments to the order of The Might of Indonesia: Hary Tanoesoedibjo (MNC Group) Nov.28, 12.20pm Roselle Ballroom, Level 4 Editorial Prensario SRL or by credit card. Digital: traditions & innovations Nov. 28, 3pm Roselle Ballroom, Level 4 Registro Nacional de Derecho View from the top Nov. 28, 3.40pm Roselle Ballroom, Level 4 de Autor Nº 10878 Opening Ceremony Nov. 29, 10am Roselle Ballroom, Level 4 Here comes the msashing K-Formats! Nov. 29, 11.30am Roselle Ballroom, Level 4 PRINT & ONLINE What do Indian OTT Buyers want Nov. 29, 2.35pm Roselle Ballroom, Level 4 The China Story Nov. 29, 11am Peony 4511, 4512, Level 4 Apart from this Prensario print issue, you can follow Mipcom through our online daily reports, day by What’s new in VR today? Nov. 29, 2pm Peony 4511, 4512, Level 4 day at our website www.prensario.net or receiving Keynote Panel: superformats - license to last Nov. 30, 10.50am Roselle Ballroom, Level 4 our daily newsletter service. If you want to receive ATF Formats Pitch 2017 Nov. 30, 11.30am Roselle Ballroom, Level 4 the latter, please contact [email protected] The 360 experience kids want Nov. 30, 1.30pm Roselle Ballroom, Level 4 4 PRENSARIO INTERNATIONAL //// PREMIUM INTERVIEW / BROADCASTERS Nippon TV: the best moment of the Japanese drama Nippon Television Network Corporation is to the heart of the locals’. on track to become the viewer ratings champion ‘Nippon TV’s viewer ratings have for the fourth consecutive year in 2017 and it been stellar and we are at the point where is the most profitable company of the Japanese we consistently meet the expectations of TV industry. our audience without having to make any ‘We are indeed one of the finest companies programming improvements to our regular in Japan and certainly the top commercial shows. That’s no reason to feel satisfied and broadcaster’, highlights to PRENSARIO Kimio rest on our laurels though, so we relentlessly Turkish Mother’s adaptation was a success in that market and abroad Maruyama, Board Director & Senior push our creativity to new levels for the sake of Executive Operating Officer. “Viewers always evolving our content’, stands Maruyama. co-productions and spinoffs, and bolstering the come first” is the company motto and it drives In particular, the channel three Sunday amount of programs streamed simultaneously every major decision Nippon TV makes. prime time programs The Tetsuwan Dash, with their linear broadcast. ‘In addition, we For the wider Asian market, the company The Quest, and Line Up Law Office have offer free online catch-up viewing services that formed a joint venture with Sony Pictures all enjoyed immense success for ten years enable viewers to enjoy Nippon TV content Television that led to the launch of the pay TV on the air, yet we continue to take them to whenever, wherever’, he adds. channel GEM in October 2015. Now available new heights and rebrand them. As a result, For 2018, Nippon expect to reach new in six countries and territories, it delivers the Family Sunday Evenings with Nippon TV levels of investments, in terms of both human Japanese broadcaster content every day during has become a household habit in countless resources and capital, towards our scripted and prime time to an ever-growing Asian audience. homes across Japan. non-scripted format sales and co-developments. ‘Our viewers are delighted at how most Nippon TV dramas also have a fabulous ‘We are looking for partners who are interested of our alluring dramas are available at the track record and in foreign markets. Recently, in our scripted formats and/or are willing to co- same time as their Japan broadcast. Our hit the megahit Mother, whose Turkish remake develop our non-scripted formats’, he remarks. dramas are also gaining traction in China and by Medyapim and MF Yapim for Star TV Currently, Nippon TV is especially keen South Korea, with a flurry of remakes being was a success not only in that market but also on Turkey, where is actively seeking partners lined up and co-productions of dramas and internationally through the distribution of interested in purchasing or co-producing its entertainments shows kicking off. The goal is Global Agency, was exported to more than scripted formats. ‘Our recent experiences tell to establish a solid position for Nippon TV in 20 territories in CEE, MENA, Africa, Latin us that there’s no better launching pad to take the entire Asian region by delivering more of America and the US Hispanic. our content to the world, and our objective is to our irresistible content through GEM, as well ‘We are building up this momentum to boost share the allure of our dramas through Turkey. as producing homegrown programs that speak our scripted format sales for dramas, both time- The Turkish remake of Woman is testament to tested and new, of which we have many. We this fact, with spectacular ratings since October produce three new titles every quarter, for a 2017 on FOX’. total of twelve a year, and make these available Maruyama concludes: ‘We are aggressively to overseas buyers as finished programs and working to make our international business scripted formats. Our latest lineup includes segment a key revenue pillar for the company. Caution, Hazardous Wife, May I blackmail To this end, we are ready to invest up to USD you? and My High School Business debuted in 450 million for M&As. There are also several October 2017’. co-production projects in the works with highly With 90% of our content created in house, reputable partners. Now more than ever, our Nippon TV is Japan’s unparalleled production eyes are set on becoming the world’s leading powerhouse. Maruyama: ‘We capture the content creator’. greatest share of revenues from Japan: AUDIENCE SHARE, PER TV netWORKS corporate advertisers and sponsors, (APR.-SEPT. 2017). proving that we understand the 15 Prime Time country’s deeply-rooted linear All Day television business model far better 12.2 Golden Time 12 11.8 than our competitors. The nature 10.2 9.6 of our industry has made Japanese 9.4 9.1 9.5 9 8.9 viewers unique in the sense that they 8 7.6 7.7 7.1 have developed a strong attachment 6.3 6.6 6.1 6.2 5.7 to free linear TV’. 6 Hulu Japan, Nippon TV’s own 2.8 SVOD platform, complements the 3 linear business by creating original content, producing linear-linked NHK NIPPON TV TV Asahi TBS TV TOKYO Fuji TV Kimio Maruyama, Board Director & Senior Executive Operating Officer, Nippon Television Source: Video Research Network Corporation 6 PRENSARIO INTERNATIONAL //// PREMIUM INTERVIEW / BROADCASTERS Star India, growing in all business segments A fully owned subsidiary of 21st Century of BARC’s ratings for the week.
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