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Get the Data Slides Pg. 1 Mood of the Country Still Not Recovered American's Feelings In Light of Current Events March 2020-Present Concerned Worried Anxious 70% 70% 70% 60% 60% 60% 50% 50% 50% 40% 40% 40% 30% 30% 30% 20% 20% 20% 10% 10% 10% 0% 0% 0% Mar Apr May Jun July Aug Sep Oc t Nov Dec Jan Feb Mar Apr Mar Apr May Jun July Aug Sep Oc t Nov Dec Jan Feb Mar Apr Mar Apr May Jun July Aug Sep Oc t Nov Dec Jan Feb Mar Apr 20 20 20 20 20 20 20 20 20 20 21 21 21 21 20 20 20 20 20 20 20 20 20 20 21 21 21 21 20 20 20 20 20 20 20 20 20 20 21 21 21 21 Cautious Hopeful Optimistic 70% 70% 70% 60% 60% 60% 50% 50% 50% 40% 40% 40% 30% 30% 30% 20% 20% 20% 10% 10% 10% 0% 0% 0% Mar Apr May Jun July Aug Sep Oc t Nov Dec Jan Feb Mar Apr Mar Apr May Jun July Aug Sep Oc t Nov Dec Jan Feb Mar Apr Mar Apr May Jun July Aug Sep Oc t Nov Dec Jan Feb Mar Apr 20 20 20 20 20 20 20 20 20 20 21 21 21 21 20 20 20 20 20 20 20 20 20 20 21 21 21 21 20 20 20 20 20 20 20 20 20 20 21 21 21 21 BASE: n=1,001 Pg. 2 Q210: Please select the words below that best describe the way you feel right now in light of current events. Division is Still the Norm Right Now Effect of Pandemic on Communities: Closer Together vs. Further Apart 2020 2021 70% 60% 50% 49% Driving Us Further Apart 40% 30% 26% Bringing Us Closer Together 20% 17% Not Making a Difference 10% 8% Not Sure 0% 19-Mar 16-Apr 14-May 11-Jun 23-Jul 20-Aug 17-Sep 15-Oct 19-Nov 17-Dec 19-Jan 23-Feb 23-Mar 20-Apr BASE: n=1,001 Pg. 3 Q230. Overall, would you say the outbreak of the coronavirus is bringing our communities and the people in our country closer together and making us more unified, or is it driving us further apart and making us more divided? “Trust” In Media Content Keeps Dropping Sources of Information: News Media % Trust Completely/A Great Deal 2020 2021 70% 60% 50% 40% 30% 20% 18% Broadcast News 18% Newspapers, Magazines 10% 0% 19-Mar 16-Apr 14-May 11-Jun 23-Jul 20-Aug 17-Sep 29-Oct 19-Nov 17-Dec 19-Jan 23-Feb 23-Mar 20-Apr BASE: n=1,001 Pg. 4 Q500. How much trust do you have in the following sources of information? More Positive Values Are Improving My Sense of… Change in the Last 3 Months: Improved vs. Gotten Worse Diff. Score Reported Concern for others 11 Personal Satisfaction 4 More People say "Improved" Pride 3 More People say "Gotten Worse" Well-Being 3 Significant movement from previous month Self-esteem 3 Dependability 3 -2 Productivity 2 +2 Happiness 2 Accomplishment 2 Enjoyment 1 +2 Belonging 0 Success 0 -2 Fulfillment -2 -2 Tolerance -2 -3 Inclusiveness +2 -5 Peace of Mind -8 Freedom -2 -10 Security -2 -17 Social Order BASE: n=1,001 Pg. 5 Q213. How has the way you feel in each of these areas changed, if at all, in the last 3 months? Ongoing Vaccination Progress – Self-Reported 24% Do Not Intend to Vaccinate 47% Fully/Partly Vaccinated 31% Fully Vaccinated 16% One of two shots Current COVID-19 Vaccine Status 29% Intend to Vaccinate 9% Have appointment 20% Intend to make an appointment BASE: n=1,001 Pg. 6 Q271. Which of the following best describes your current coronavirus vaccine status? Most (77%) Have Increased Online Consumption Increased Use in Last Year Video Streaming Services Currently Used Netflix 59% TV and movie online streaming 54% Amazon Prime Video 43% services Hulu 34% Disney + 25% HBO Max 20% Video calls for personal reasons 43% YouTube TV 17% Peacock 13% Twitch 9% Video calls for work reasons 32% Apple TV Plus 6% Paramount Plus 6% Showtime 6% Online multi-player video games 22% CBS All Access 6% Crunchyroll 5% Sling TV 4% DirecTV Now 4% None of these 23% Acorn TV 2% Other 5% None 17% BASE: n=1,001 Q315. Which, if any, of the following have you or others in your household increased use of in the last year? Please select all that apply. Pg. 7 Q318. What subscriptions, apps or services do you currently use to watch or stream content? Please select all that apply. Consumers Are Noticing Brands Showing Up Top-of-Mind Brand Experiences While Streaming Brands announcing the launch of new products or services 20% Brands encouraging me to shop online for their products and services while streaming 20% Brands sponsoring a program I am streaming 17% Brands physically placing their products within scenes 17% Brands that are part of the actual storyline 14% Brands encouraging me to interact with them while streaming 13% Influencers talking about a brand when I am streaming 12% Brands encouraging me to connect with other viewers while streaming 12% Brands encouraging me to create and share my own content while streaming 10% Brands blogging in advance of particular videos or shows 10% BASE: n=1,001 Pg. 8 Q319. Over the last few months, which of the following have you seen or experienced with online content you have streamed / watched that you found uniquely interesting or memorable? Please select all that apply..
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