Tuesday, 18 September 2012
Article No. 7087 Available on www.roymorgan.com Link to Roy Morgan Profiles Monday, 12 December 2016 Australian Community Newspaper Readership results Readership of Community Newspapers in all mainland capital cities has declined, but many titles are bucking the trend and finding new local readers, the latest Roy Morgan Community Newspaper Readership results for the 24 months to September 2016 show. In Sydney, the St George & Sutherland Shire Leader extended its lead as the most-read community paper, with 220,000 readers per average issue (up 15.8% compared with the period to September E 2015). Other titles with growing readership include the Bankstown-Canterbury Torch (up 8.2% to 92,000), the Penrith Press (up 21.0% to 75,000), Northern District Times (up 11.3% to 69,000), and the Mosman Daily (up 5.8% to 55,000). Two other mastheads continue to reach over 100,000 locals per average edition—across multiple editions each week. The Wednesday and Friday issues of the Central Coast’s Express Advocate now average 141,000 readers (down 6.0%), while the Manly Daily finds 128,000 readers on Saturdays (down 5.2%) and 103,000 for its average Tuesday to Friday edition (down 6.4%). In Melbourne, seven of News Corp’s Leader publications ceased publication in June—but was it perhaps premature for some? Before it closed, the Melton Leader was Melbourne‘s fastest growing Community title (up 47.8% to 34,000). Leader editions in Wyndham and Bayside were also gaining readers on the way to the finish line—although less than their direct local competitors, the Brimbank & Northwest Star Weekly (up 33.3% to 36,000) and Wyndham Star Weekly (up 19.0% to 50,000) from Star News Group and Metro Media Publishing.
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