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Article No. 7087 Available on www.roymorgan.com Link to Roy Morgan Profiles Monday, 12 December 2016 Australian Community Newspaper Readership results Readership of Community Newspapers in all mainland capital cities has declined, but many titles are bucking the trend and finding new local readers, the latest Roy Morgan Community Newspaper Readership results for the 24 months to September 2016 show. In Sydney, the St George & Sutherland Shire Leader extended its lead as the most-read community paper, with 220,000 readers per average issue (up 15.8% compared with the period to September E 2015). Other titles with growing readership include the Bankstown-Canterbury Torch (up 8.2% to 92,000), the Penrith Press (up 21.0% to 75,000), Northern District Times (up 11.3% to 69,000), and the Mosman Daily (up 5.8% to 55,000). Two other mastheads continue to reach over 100,000 locals per average edition—across multiple editions each week. The Wednesday and Friday issues of the Central Coast’s Express Advocate now average 141,000 readers (down 6.0%), while the Manly Daily finds 128,000 readers on Saturdays (down 5.2%) and 103,000 for its average Tuesday to Friday edition (down 6.4%). In Melbourne, seven of News Corp’s Leader publications ceased publication in June—but was it perhaps premature for some? Before it closed, the Melton Leader was Melbourne‘s fastest growing Community title (up 47.8% to 34,000). Leader editions in Wyndham and Bayside were also gaining readers on the way to the finish line—although less than their direct local competitors, the Brimbank & Northwest Star Weekly (up 33.3% to 36,000) and Wyndham Star Weekly (up 19.0% to 50,000) from Star News Group and Metro Media Publishing. Among the remaining Leader titles, growth was strongest for Maribyrnong (up 20.0% to 24,000), Hume (up 6.1% to 52,000), Bayside (up 5.6% to 76,000), Maroondah (up 4.7% to 45,000), Whittlesea (up 3.2% to 65,000) and Moonee Valley (up 2.8% to 36,000). FOR IMMEDIATE RELEAS In Brisbane, the South-West News, including its specially-badged Springfield News edition, grew 12.5% to 54,000 readers per average weekly issue. The total Pine Rivers Press including North Lakes Times editions also gained readers (up 8.1% to 40,000), as did the Noosa News (up 5.9% to 36,000) and Ipswich Advertiser (up 5.8% to 55,000). Just dipping below 100,000, Brisbane News remains the most-read Community publication in the area (down 7.5% to 99,000) ahead of Albert & Logan News (down 6.7% to 83,000) and the Southern Star (down 9.2% to 79,000). In Perth, the stand-out performer over the past year is the Hills/Avon Valley Gazette (up 13.3% to 51,000), with only three other titles making gains: the Perth Voice (up 5.0% to 42,000), the Echo and Sound Telegraph (both up 4.9% to 43,000). In Adelaide, the combined reach of the many Messengers declined only 1.7% overall, making it the best performing city for Community newspaper readership. The City North Messengers rose 14.7% Roy Morgan Research Ltd. A.B.N. 91 007 092 944 Quality System Certified to AS/NZS ISO 9001 401 Collins Street, Melbourne, Victoria, 3000 – GPO Box 2282U, Melbourne, Victoria, 3001, Australia Tel: (03) 9629 6888 Fax: (03) 9629 1250 (03) 9224 5387 [email protected] www.roymorgan.com to 39,000, ahead of the Northern Messenger (up 10.0% to 88,000) and East Torrens Messenger (up 6.9% to 31,000), largely offsetting the falls across other titles. Community Newspaper Average Issue Readership – September 2016 2015 2016 24 months to Sept 24 months to Sept Readership ('000) Readership ('000) SYDNEY COMMUNITY PUBLICATIONS Auburn Review 33 28 Blacktown Advocate 70 60 Blacktown Sun 55 46 Blue Mountains Gazette 70 71 Camden-Narellan Advertiser 25 23 Campbelltown Macarthur Advertiser 104 86 Canterbury-Bankstown Express 41 39 E Central 17 20 Express Advocate (Central Coast- 150 141 Wyong/Gosford) (Wed,Fri Av) Fairfield Advance 74 71 Fairfield City Champion 75 74 Hawkesbury Courier 24 25 Hawkesbury Gazette 21 28 Hills News 61 63 Hills Shire Times 90 86 Hornsby Advocate 70 64 Inner West Courier (Thu) 56 49 Inner West Courier (Tue) 98 77 Inner West Courier (Tue,Thu Av) 77 63 Liverpool City Champion 83 71 Liverpool Leader 81 74 Macarthur Chronicle 95 85 Manly Daily (Sat) 135 128 Manly Daily (Tue-Fri Av) 110 103 Mosman Daily 52 55 Newcastle & Lake Macquarie Post 38 24 Newcastle Star 68 64 North Shore Times (Wed,Fri Av) 79 80 FOR IMMEDIATE RELEAS Northern District Times 62 69 Parramatta Advertiser 101 81 Penrith City Star 33 29 Penrith Press 62 75 Rouse Hill Times 20 18 Southern Courier 90 84 St George & Suth Shire Leader 190 220 St Marys-Mt Druitt Star 33 27 Standard (Mt Druitt-St Marys) 38 28 Sun (Parramatta/Holroyd edns) 25 14 Torch (Bankstown-Canterbury) 85 92 TWT Weekly Times 31 30 Wentworth Courier 97 94 Western Weekender 37 41 Wollondilly Advertiser 26 26 Wollongong Advertiser (incorporating Lake Times) 69 70 Roy Morgan Research Ltd. A.B.N. 91 007 092 944 Quality System Certified to AS/NZS ISO 9001 401 Collins Street, Melbourne, Victoria, 3000 – GPO Box 2282U, Melbourne, Victoria, 3001, Australia Tel: (03) 9629 6888 Fax: (03) 9629 1250 (03) 9224 5387 [email protected] www.roymorgan.com TOTAL Sydney Community Publications 2194 2088 MELBOURNE COMMUNITY PUBLICATIONS Bayside Leader 72 76 Berwick Leader (until Jun16) 52 36 Berwick/Pakenham Officer News 43 38 Brimbank & Northwest Star Weekly 27 36 Brimbank Leader (until Jun16) 61 68 Caulfield Glen Eira/Port Phillip Leader 77 70 Cranbourne Leader 29 27 Cranbourne News 19 20 Dandenong Journal 51 49 Diamond Valley Leader 59 49 Echo (Geelong) 30 28 Frankston Standard Leader 82 77 E Geelong Independent 75 59 Geelong News (until Jun16) 68 57 Greater Dandenong Leader 60 45 Heidelberg Leader 38 38 Hobsons Bay Leader (until Jun16) 28 28 Hume Leader 49 52 Knox Leader 86 80 Lilydale & Yarra Valley Leader 50 49 Manningham Leader 70 58 Maribyrnong & Hobsons Bay Star Weekly 17 19 Maribyrnong Leader 20 24 Maroondah Leader 43 45 Melbourne Leader (until Jun16) 32 22 Melton & Moorabool Star Weekly 23 23 Melton Leader (until Jun16) 23 34 Moonee Valley Leader 35 36 Moorabbin Kingston/Moorabbin Glen Eira Leader 59 53 Mordialloc Chelsea Leader 36 35 Moreland Leader 58 50 Mornington Peninsula Leader 75 67 Mountain Views/Upper Yarra Mail 21 19 Northcote Leader 26 25 FOR IMMEDIATE RELEAS Preston Leader 43 42 Progress Leader 60 60 Ranges Trader/Ferntree Gully, Belgrave Mail 17 19 Stonnington Leader 48 46 Sunbury & Macedon Ranges Star Weekly 22 19 Sunbury/Macedon Ranges Leader 38 34 Waverley/Monash Leader 98 83 Whitehorse Leader 84 74 Whittlesea Leader 63 65 Wyndham Star Weekly 42 50 Wyndham/Point Cook Wyndham Leader (until 50 56 Jun16) TOTAL Melbourne Community Publications 1782 1694 (incl Geelong titles) BRISBANE COMMUNITY PUBLICATIONS Albert & Logan News (Thu) 89 83 Bayside and Northern Suburbs Star 51 46 Roy Morgan Research Ltd. A.B.N. 91 007 092 944 Quality System Certified to AS/NZS ISO 9001 401 Collins Street, Melbourne, Victoria, 3000 – GPO Box 2282U, Melbourne, Victoria, 3001, Australia Tel: (03) 9629 6888 Fax: (03) 9629 1250 (03) 9224 5387 [email protected] www.roymorgan.com Brisbane News 107 99 Caboolture News 53 54 Caboolture Shire Herald 47 43 City North News 15 11 City South News 24 21 Ipswich Advertiser 52 55 Logan Reporter 28 28 Noosa News (Tue,Fri Av) 34 36 Northside Chronicle 78 72 North-West News 67 64 Redcliffe and Bayside Herald 41 36 Redland City Bulletin (from Oct15) 76 Satellite 39 40 South-East Advertiser 81 68 Southern Star 87 79 E TOTAL Pine Rivers Press/North Lakes Times 37 40 TOTAL South-West News/Springfield News 48 54 Westside News 62 62 Wynnum Herald 50 50 TOTAL Brisbane Community Publications 950 928 PERTH COMMUNITY PUBLICATIONS Canning Times 42 40 Comment News 31 28 Eastern Reporter 47 42 Echo 41 43 Fremantle/Cockburn Gazette 59 51 Cockburn Gazette 34 30 Fremantle Gazette 28 24 Guardian Express 27 25 Hills/Avon Valley Gazette 45 51 Mandurah Coastal/Pinjarra Murray Times 33 27 Mandurah Mail 37 32 Melville Times 42 41 Midland/Kalamunda Reporter 42 36 Kalamunda Reporter 22 21 Midland Reporter 22 18 FOR IMMEDIATE RELEAS Perth Voice 40 42 Sound Telegraph 41 43 Southern Gazette 41 33 Stirling Times 62 55 TOTAL Examiner Newspapers 59 54 TOTAL Herald Newspapers 89 83 TOTAL Joondalup/Wanneroo/North Coast Times 104 95 TOTAL Joondalup/Wanneroo Times 98 90 Joondalup Times 58 51 Wanneroo Times 51 48 TOTAL Joondalup/Wanneroo/North Coast 59 45 Weekender Joondalup Weekender 36 27 Wanneroo Weekender 21 16 TOTAL Post Newspapers 77 72 Weekend/Kwinana Courier 48 46 Western Suburbs Weekly 52 44 Roy Morgan Research Ltd. A.B.N. 91 007 092 944 Quality System Certified to AS/NZS ISO 9001 401 Collins Street, Melbourne, Victoria, 3000 – GPO Box 2282U, Melbourne, Victoria, 3001, Australia Tel: (03) 9629 6888 Fax: (03) 9629 1250 (03) 9224 5387 [email protected] www.roymorgan.com TOTAL Perth Community Publications 783 741 ADELAIDE COMMUNITY PUBLICATIONS City (was City Messenger) 25 23 City North Messenger 34 39 East Torrens Messenger 29 31 Eastern Courier Messenger 64 65 Guardian Messenger 65 60 Leader Messenger 35 34 Mitcham & Hills Messenger 31 27 Northern Messenger 80 88 Portside Messenger 41 38 Southern Times Messenger 88 82 Weekly Times Messenger 72 71 TOTAL Adelaide Community Publications 583 573 E Source: Roy Morgan Single Source, October 2013 – September 2015 n = 100,866, October 2014 – September 2016 n = 100,913 Australians 14+ Michele Levine – CEO, Roy Morgan Research, says: “Roy Morgan’s latest Readership results show that these free publications reach over six million Australians a week, and provide an unmatched, localised platform for smaller advertisers in the area—as well as national retailers and banks needing to engage effectively with individual suburban target markets.
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