LONDON FESTIVAL OF ARCHITECTURE Activity Report
1-30 June 2019 Contents
1. Executive Summary 9. Conclusion
2. Introduction – What is LFA?
3. Why did we do it ?
4. Events
5. Attendance
6. Promotion
7. Wrap Up Video
8. Footfall Executive Summary
We were proud to welcome the London Festival of Architecture (LFA) to London’s West End for the first time in June 2019, being one of only four official hubs.
Participating in the London-wide initiative brought a wealth of activity to the area, giving both consumers, businesses and employees the chance to get involved and discover a different side to the Heart of London, through the new lens of architecture. The festival gave us the opportunity to build on our area identities, promoted our consumer facing brands to a new audience, drove footfall through it’s events, created significant media exposure both domestically and internationally, and gave us a great vehicle for business member engagement and networking.
23 events and activations ran across Heart of London ranging from talks, tours, comedy skits, VR experiences and installations. The iconic Piccadilly banners were used to not only promote our area as a hub but as an art installation by international architecture firm Rogers Stirk Harbour + Partners diving deeper into the 2019 theme ‘Boundaries’. They were supported with an exhibit hosted in the St James’s Church gardens. A number of key celebrations were also held within the Heart of London area including the LFA RA Symposium Reception in the iconic Burlington Arcade that also provided a celebration moment for the Piccadilly banners, and the LFA closing party held at BAFTA.
To promote the Heart of London LFA hub a range of channels were used including press, influencers, social media, print, e-mail newsletters and web. Between the LFA PR team Goodfellows and the Heart of London PR team ANM Communications, we achieved great exposure across the board through both online and print, with a total coverage of 37 and reach of 3,271,234 single views. Two influencers were also commissioned to post throughout the festival, with illustrative artist Maxwell Illustration doing a series of artwork on 12 different businesses and areas across Heart of London, achieving great results. Across earned, owned and paid social media 6,569 posts were done about the Heart of London hub and events in the area with 80,599,911 impressions and 125,997 engagements. A number of newsletters and websites also supported the campaign across the LFA, Heart of London, Leicester Square and St James’s channels.
To wrap up the festival and work as a tool to help promote 2020 if we are partake again, a video was created showcasing the highlights of the festival and is included on page 25. What is it?
• The London Festival of Architecture celebrates London as the global hub for architecture. Started in 2004, it has since grown to become the world’s largest annual architecture festival. • The festival attracts a vast public audience – well over 600,000 people in 2018 – and a global media audience of millions. The vast majority of events are free, and are staged by a core festival programming team working alongside architecture and design practices and practitioners, leading cultural and academic institutions, artists and many others. • For 2019, the festival partnered with Heart of London to create a lively and diverse programme of public events across Piccadilly, St James’s, Piccadilly Circus and Leicester Square. • There were numerous opportunities for business members to get involved whether it was with new material or existing activities that can be added to the LFA programme. Local stakeholders in the area, ranging from hotels and theatres to cultural institutions, could either organise events or their own or hosting activities organised by other LFA partners. • 2019 theme: Boundaries Why did we do it?
• Brand association • Piccadilly and St James’s is a hub of art, culture and food, and being linked to the LFA helps reinforce what we want to be known for as a destination. • Leicester Square and Piccadilly Circus are the home of entertainment with a rich history to be rediscovered through the lens of architecture. • Our logos and areas were included on a large array of LFA touchpoints by being an official hub. • The audience fit perfectly with our area – high disposable income, educated, interested in the arts, typically a bit older
• Drive the right type of people to the area • In such a busy area of London we wanted to ensure we drove quality over quantity when it came to footfall. The LFA target demographic was a great fit. bringing an affluent and architecturally focused audience to our area, typically 25+ with a high disposable income. • The LFA curated 23 events, talks, tours and installations into the area as an official hub, welcoming this audience into many of our businesses and spaces. • Two major events were also held on patch, bringing a number of very important clientele into the area. Why did we do it?
• International media exposure • The media reach of the LFA is extremely large with media partners such as the Evening Standard. Our destinations and businesses were spread across these PR opportunities gaining large scale international exposure to a very affluent audience. • We also received a dedicated hub page on the LFA website.
• A hook to promote • The LFA gave us something to celebrate and talk about through our own channels.
• Networking Opportunities • Our corporate team attended a number of events to help their little black book continue to grow for future opportunities and LFA 2020 in the Heart of London. Curated Events – Heart of London
The Alfred Hitchcock London Locations Walk: 1 June Multiple locations, Free Admission. Discover the iconic buildings and architecture that featured in some of Hitchcock’s most famous films. Breaking boundaries: architectures of inclusion: 3 June Royal Academy of Arts, £15/£9. Join the Royal Academy of Arts for a panel discussion, and explore how the boundaries of race, gender and ability can be overcome in architecture. The Rich History of the Trocadero Featuring Crystal Maze Live Experience: 3 June The Crystal Maze LIVE Experience West End, Free. Enjoy an evening lecture on the rich history of the Trocadero, looking back over the past 150 years, followed by a tour of The Maze’s four zones; Medieval, Industrial, Futuristic and Aztec before heading to the iconic Crystal Dome. Creating Urban friendly Boundaries: 10 June Olivero&Bland Studio, Free. Olivero Bland Studio, winners of the Public Medal at London Design Biennale 2018 , are back in London to speak about friendly boundaries that promote the public realm and create neighbourhoods. Spatial boundaries and connections: 11 June Le Méridien Piccadilly Hotel, Free. Photographic Exhibition "Spatial Boundaries and Connections“. ‘Boundaries’ by Rogers Stirk Harbour + Partners: 11 – 30 June Piccadilly, St James’s, Free. In partnership with international architecture firm, Rogers Stirk Harbour + Partners, Heart of London plays host to a thought-provoking installation down the famous street of Piccadilly, St James’s. Classical London: A walking tour through Westminster: 12 June Westminster, Free. Join George Saumarez Smith. a leading classical architect and director of the award- winning practice ADAM Architecture, on an architectural walking tour through Westminster.
The Rich History of the Trocadero Featuring Crystal Maze Live Experience Curated Events – Heart of London
Between Life and Death – a Walk ‘On the Edge’ around London’s West End: 12 and 15 June Leicester Square, £12. Come and walk 'on the edge' - between the West End and what was once the countryside, between respectability and poverty, even between life and death. Tour of Her Majesty’s Theatre with Post-Tour Cocktail: 14 June Her Majesty’s Theatre, £16. Join Her Majesty’s Theatre for a rare tour of the French Renaissance design and enjoy a delicious cocktail in the sumptuous bar. LFA Symposium: Thresholds or barriers? Perspectives on boundaries and architecture: 14 June Royal Academy of Arts, £25 / £15. Attend two expert panels and a key note in conversation, delving into the role and application of boundaries in architecture. LFA Heart of London RA Symposium Reception: 14 June Burlington Arcade, Invite only - free. A celebration of the Heart of London’s involvement in LFA 2019 post a highlight event in our area – the RA Symposium. Invitees: Business members, LFA members, partners and future investors. Look Up! Hidden Gems in the West End: 15 & 22 June Piccadilly, £5. This tour will reveal the fascinating stories hidden above our eye line, with award-winning historical blogger Katie Wignall. Illuminating BAFTA: Benedetti Architects’ scheme to revitalise the Piccadilly home of the moving image arts: 20 June BAFTA, Free Admission. Join Renato Benedetti as he talks through the five year journey that will transform BAFTA’s national identity. Urban Jungle: Boundaries: 20 June Smeg Flagship Store, £10. A comedy safari that will explore how we are shaped by architecture, landscape and urban design.
Tour of Her Majesty’s Theatre Curated Events – Heart of London
Look the other way: 22 June St James’s Market, Free. ‘Look the other way’ is truly immersive 5 minute virtual reality experience directed by artist Simon Waller, where users are asked to 'swap places’ with a homeless person on the streets of London. RA LEGO Architecture Challenge: 23 June Royal Academy of Arts, Free Admission. Watch three of the UK’s leading architectural practices battle it out with LEGO to create the most innovative project that explores the boundaries between old and new. Hard Hat Tour of the Londoner with Woods Bagot: 23 June The Londoner, Leicester Square, Free Admission. Get a sneak peak of the new luxury 5-star Londoner Hotel, set to open in 2020. Learning from Las Vegas in London: 24 June Hippodrome Casino, Admission TBC. Join us for an evening of symbolism, ornament and excess. This event will feature talks, performances and films that explore the legacy of the ‘Learning from Las Vegas’ book, along with London’s aesthetics and architecture. Raze it to the ground or build around?: 24 June The Benjamin West Lecture Theatre, Burlington Gardens, £15. Inspired by the spirit and conviction of the late Will Alsop RA, we bring together practitioners, writers and critics to make conclusive arguments on the prime conditions for architectural creativity. Sir Peter Hendy Guided Tour of the West End: 24 June London West End, £75-150. Sir Peter Hendy, Chairman of Network Rail and former Commissioner for Transport for London, will be driving his own restored Routemaster bus through the streets of the West End accompanied by a stellar cast of guides from the property world.
Hard Hat Tour of the Londoner with Woods Bagot Curated Events – Heart of London
Bond Street Day Walk: 26 June Bond Street, Free. Publica will lead a site walk of Bond Street and the surrounding neighbourhood, focussing on the borders and boundaries that define them. Daniel Libeskind Book Signing: Edge of Order: 28 June Dover Street Market, Free. Join us for a book signing with Daniel Libeskind for the book Edge of Order in collaboration with Namacheko’s launch of their ‘Trapped in the Office” installation at Dover Street Market. Namacheko/Daniel Libeskind “trapped in the office” Installation: 28 June -11 July Dover Street Market, Free. Namacheko, a menswear brand founded by two Kurdish siblings with a background in engineering, has designed an installation at Dover Street Market for the London Festival of Architecture based on the boundaries of the creative disciplines. Sponsored Events – Look Up London
To celebrate the amazing architecture in our area, Heart of London commissioned award–winning historical blogger Katie Wignall to host two tours of the area.
The tour provided an opportunity for HOLBA to further engage with brands in its portfolio as well as promote the companies continued support of homelessness in the area. All ticket sales to The Connection at St Martin’s.
Tour details
- Blue Badge Tour Guide and Influencer – Look Up London
- Dates: 15th and 22nd June
- Time: 11am – 12:30pm
- £5 tickets, All ticket sales donated to The Connection at St Martin’s.
- Key locations included: The Wolseley, Burlington Arcade, Royal Academy of Arts, St James’s Church, BAFTA, Fortnum & Mason, Waterstones Sponsored Events – LFA Heart of London RA Symposium Reception
On 14 June HOLBA hosted an exclusive evening in the iconic Burlington Arcade to celebrate the events and activations happening in our area, following the Royal Academy of Arts Symposium, a highlight in the LFA programme.
Here guests heard the story behind the thought-provoking art installation lining Piccadilly, St James’s from international architects, Rogers Stirk Harbour + Partners. This event provided an important platform to engage with the prominent members of the local business community.
Date: Friday 14th June
Venue: Burlington Arcade, Piccadilly
Time: from 7:30 pm to 9:30pm
Guests: 243 guests attended including key stakeholders, Heart of London business members, VIPs from London's top business and architectural sectors
Speakers: John McElgunn, Partner, Rogers Stirk Harbour + Partners, Ros Morgan Chief Executive, Heart of London Business Alliance, Revd Lucy Winkett, St James’s Church Piccadilly, Colin Tweedy, CEO Built Environment Trust Sponsored Installation - Piccadilly Banners
‘Boundaries’ by Rogers Stirk Harbour + Partners
11-30 June 2019
The Piccadilly banners are an iconic part of the street that get utilized for special occasions and campaigns. Heart of London in partnership with intentionally recognised architecture firm Rogers Stirk Harbour + Partners lined the street with banners that worked as both an advertisement and awareness piece for the area’s involvement with the LFA, and as a thought- provoking installation on the 2019 theme ‘Boundaries’.
Each row of the flags dived deeper into the boundaries we face everyday in London, whether we know them or not. An associated exhibit on the flags was held in the St James’s Church gardens.
N.B. The flags were planned to go up from 1-30 June but due to unforeseen changes with President Donald Trump’s visit there was a delay in getting the road closure from Westminster Council. ‘Boundaries’ by Rogers Stirk Harbour + Partners
1: Greater London The Boroughs That Divide Us The pink row of banners showcase the boundaries between different levels of local and municipal governance; from the citywide strategic administration of the Greater London Authority to the more focused administration carried out by the 33 local authorities of each borough. These authorities range from some of the wealthiest to the poorest in Europe, and there are some thought-provoking social boundaries to note within each borough. Camden, for example, has a 10-year difference in life expectancy from its southern edge (Euston Road) to its northern edge (Highgate). 2: The River Thames and arterial routes Mind the Gap Londinium was established as a Roman settlement on the River Thames around AD 43. The town became a thriving trading post and grew into the City of London thanks to the power of commerce. Imports and exports of goods from around the world passed through the London docks via the Thames. Today, some 2000 years later, the Thames acts more as a barrier between north and south of the city. The orange row of banners shows how the Thames dissects London, and overlaid is a series of other arterial routes. However, these routes are deceptive, as they are not the main roads but the London tube lines. The routes reveal the chaotic reality of the underground system, which emerged from several competing railway companies, rather than the sanitised version of Harry Beck’s London Underground Tube map that we all know and love. Here we see another boundary – between the physical and the representational. ‘Boundaries’ by Rogers Stirk Harbour + Partners
3: London View Management Framework (LVMF) – strategic views: Corridors of Sky Rarely considered, boundaries between the earth and the sky have also been created within London. Particular views of St Paul’s Cathedral and Westminster Palace are protected from a series of strategic viewing points such as Primrose Hill, Alexander Palace and King Henry VIII’s Mound in Richmond Park. As demonstrated by the red row of banners, these corridors slice through the city at different angles but are almost invisible unless you stand at the correct viewing spot. As soon as you move sideways these views disappear. These slices become even more important when you understand that across all 33 boroughs there are currently 451 towers in planning, none of which will be permitted to stand within one of these ‘viewing corridors’. It is these corridors that give rise to the tight group of towers in the city of London, with the group known as the ‘Eastern cluster’ sitting in a small triangular area between three different viewing corridors. 3 4: London’s parks and squares: It’s Not Easy Being Green The green row of banners represents the boundaries between the dense urban street pattern of Mayfair and Piccadilly, and areas of respite and breathing space. In this row you can see St James’s Square and a glimpse of both St James’s Park and Green Park, all of which give relief within the urban fabric. These represent the boundaries between public and private urban space. Further west (or left) we see the vast open space of Hyde Park, formerly the private hunting grounds of Henry VIII in the 16th century. The park was opened to the public in 1637 and hosted the Great Exhibition and the Crystal Palace in 1851. At 350 acres it is one of the largest urban parks in the world ‘Boundaries’ by Rogers Stirk Harbour + Partners
5: Suburban housing and large-scale interruptions: Same Same but Different London offers many scales and types of physical boundaries. In the dark blue row of flags we witness the relentless march of the spectacular Georgian and Victorian terraces. Long, repetitive rows follow established routes such as transport lines, and sometimes trace the natural contours of the land, forming a constant backdrop to much of London. Boundaries between domestic and municipal are represented here; note the sewage treatment works interrupting terraced housing in west London.
6: The private dwelling: A Place to Call Home The boundary represented by the light blue row of banners is the most personal – the physical size of the space we occupy in our homes, and the boundary between public and private space. Each row of banners is 40 square metres when combined. This size is actually larger than the minimum size of a one-bedroom studio flat, which must be at least 39 square metres according to the national space standards for new dwellings. In this row you can make out the living room, kitchen, bathroom and bedroom of an apartment at real scale 1:1. Attendance
Attendance across the board was good, with many events sold out. Sold Out/Highly Attended Events: 1. The Rich History of the Trocadero Featuring Crystal Maze Live Experience: Sold out 2. Tour of Her Majesty’s Theatre with Post-Tour Cocktail: Sold out 3. LFA Heart of London RA Symposium Reception: 243 attended 4. Look Up! Hidden Gems in the West End: 15th sold out & 22nd June almost sold out 5. Urban Jungle: Boundaries: Est. 40 attended 6. Illuminating BAFTA: Benedetti Architects’ scheme to revitalise the Piccadilly home of the moving image arts: Est 120 attended 7. Hard Hat Tour of the Londoner: Sold out 8. Learning from Las Vegas in London: 180 attended
Leaning from Las Vegas at The Hippodrome Casino Promotion - Press
In partnership with the LFA PR team Goodfellows Communication, ANM Communications helped drive PR for the Heart of London businesses, events and activations.
Total coverage: 37 (29 online and 8 print)
Total reach: 3,271,234 (single views) Promotion - Press Releases
Press Releases
ANM drafted and distributed two press releases highlighting Heart of London as a designated hub for the London Festival of Architecture. Press releases were shared with print and online media including art, design, architecture and national publications aswell as key broad cast media outlets
1. Heart of London Hub Highlights
Dedicated press release promoting events taking place in the Heart of London during the LFA
2. ‘Boundaries’ by Rogers Stirk Harbour + Partners
Dedicated press release promoting the Piccadilly banner installation for the LFA in partnership with Rogers Stirk Harbour + Partners
A full list of press pick up can be found in the appendix. Promotion – Websites and Newsletters
A number of owned and partner websites and newsletters were used to spread the word about the Heart of London LFA hub.
londonfestivalofarchitecture.org heartoflondonbid.london
• LFA home page (reach): 72,697 unique visitors • Home page unique views with LFA home page banner (reach): 2,656
• LFA Heart of London hub page unique visitors (engagement): 2,905 • LFA page unique views (engagement): 244
• Heart of London events unique views totalled (engagement): 12,301 • Newsletters: 3 issued, recipient total 4,052, total engagement 1,114 • Newsletters: 12 issued, recipient total 72,000, total engagement 15,829 stjameslondon.co.uk leicestersquare.london • Event page unique views (engagement): 235 views • What’s on webpage unique views (reach): 8,112 • Newsletter: 1 issued, recipient total 6,261, total engagement 1,810
• LFA webpage unique views (engagement): 162 Total • Newsletter: 1 issued, recipient total 2,869, total engagement 492 • 4 websites, 17 newsletters
• Total reach: 171,000
• Total engagement: 35,092 Total engagement = open rate + clicks Promotion - Social Media
A mix of paid, earned and owned channels were used to create awareness and engagement for the Heart of London LFA hub throughout May and June.
Paid – Influencers and Ads Earned – Press and Partners Owned - Organic
• Posts: 18 • Posts: 6,465 • Posts: 86
• Followers: 584,511 • Followers: 24,025,666 • Followers: 54,028
• Impressions: 1,602,923 • Impressions: 78,340,940 • Impressions: 656,048
• Engagement: 115,845 • Engagement: 4,313 • Engagement: 5,839
Total
• Posts: 6,569 • Impressions: 80,599,911
• Followers: 24,664,205 • Engagement: 125,997
Impressions calculated by followers x number of posts + reshare followers. Engagements measured as likes, comments, shares and video views for 3 seconds or longer. Promotion - Influencers
To further amplify the collaboration between HOLBA and Rogers Stirk Harbour & Partners, we offered select influencers the opportunity to photograph the flags on Piccadilly, St James’s.
ANM engaged with key London, design and location influencers to promote and share key messaging around the individual banner designs and the questions they pose. Rooftop locations within the portfolio offered limited or no view access to the installation, resulting in the influencer campaign being a smaller activation than originally planned.
- Maxwell Illustration (67k followers) – Flags and key events within Heart of London - Pretty Little London (460k followers) – Flag installation and St James’s Church
Topline Statistics:
Engagement (likes, comments and story views): 93,561
Combined followers (reach): 526,900 Promotion - Maxwell Illustrations
HOLBA came across Maxwell Illustration (67k followers) and asked ANM to coordinate a series of artwork for the area with blurbs on the LFA and events in the area.
Businesses/areas included:
1. Royal Academy of Arts – 2,959 likes, 44 comments Total 2. Le Meridien Piccadilly – 1,953 likes, 12 comments Frequency: 12 posts, 5 stories 3. Her Majesty’s Theatre – 3,406 likes, 27 comments Total posts engagement: 26,641 4. BAFTA – 1,395 likes, 6 comments
5. St James’s Church Piccadilly – 2,524 likes, 22 comments
6. Piccadilly RSHP banners – 2,152 likes, 20 comments
7. Leicester Square (mentioning Hippodrome event) – 1,828 likes, 10 comments
8. St Martin’s Lane – 2,869 likes, 25 comments
9. Haymarket – 1,768 likes, 6 comments
10. Piccadilly Circus – 2,286 likes, 25 comments
11. Jermyn Street – 1,864 likes, 7 comments Examples of comments. Full report in Appendix 12. Regent Street, St James’s – 1,424 likes, 9 comments Promotion - Pretty Little London
Pretty Little London (460k followers) has worked with HOLBA a few times and is highly engaged in our area so made a great influencer choice for the Piccadilly banners.
Instagram post engagement: 3,537
Instagram stories engagement: 63,383 views
Examples of comments. Wrap Up Video Footfall Data 1-30 June 2019
Although footfall declined in the area by 1.8% year on year in June, the UK High Street footfall saw steep declines of 4.3% year on year in comparison. Looking into it further, much of the decline YoY can be attributed to the works in the Swiss Court area in week 24 which saw obstructions to the path leading to a decrease of almost 600k people walking through the area to last year, with a knock on effect to week 25 also. Once the works ended, footfall rose back to growth in the final week of June. Further to this, the Jermyn Street works closed the junction with Duke street for the entire month.
Interestingly, area sales went up across the area by 5.1% YoY, growing faster than the national average. F&B sales also rose across the area for June, up 12.8% year on year. Attendance numbers at the events shows that there was a small increase in footfall as a direct result of the festival, but more importantly is the focus on quality over quantity, one of the reasons the affluent LFA audience was a great fit for our area. Conclusion
Overall the London Festival of Architecture was very successful for Heart of London, gaining huge reach and engagement for a range of events, talks and installations in our area. It gave our businesses a channel to promote themselves through the new lens of architecture, and attract a new demographic to their front doors. The events in the Heart of London hub were well attended, and the Piccadilly banners creating a nice welcome to the street and the festival. Partnering with the London Festival of Architecture was a good brand alignment for Heart of London, and created many exciting narratives for businesses to explore.
If we are to partake in LFA 2020 we would like to build on this success, having more time to plan and promote the festival. We would like to increase the number of installations and to help increase the physical presence and advertising of the festival in the area throughout May and June. With so many success stories in 2019, we have no doubt that even more businesses will jump on board to partake and that a diverse programme of events will be put together for consumers to enjoy.
The LEGO Challenge at the Royal Academy of Arts Roll on #LFA2020 Appendixes Headline figures:LFA newsletters
TOTAL RECIPIENT TOTAL NEWSLETTERS TOTAL ENGAGEMENT ISSUED 72k 15,829 12 AVG. MAXIMUM REACH RELATIVE REACH
1 MAY - 30 JUNE 2019: AVERAGE OPEN RATE OF LFA NEWSLETTER - 23.6% INDUSTRY AVERAGE OPEN RATE - 19.6% O N L I N E
LONDON ON Consumer THEINSIDE |
Date: 28 May 2019 Online Reach: 19,669
Full article
Report
Coverage LFA2019 LFA2019
ALLINLOND Site Listing ON.CO.UK |
Date: 1 June 2019 Online Reach: 76,803
Full article
Report
Coverage LFA2019 LFA2019
ALLINLOND Site Listing
ON.CO.UK | Online Online Date: 15 June 2019 Reach: 76,803
Full article
Report
Coverage LFA2019 LFA2019 Blog ANGELS & |
URCHINS Online Date: 29 May 2019 Reach: 6,153
Full article
Report
Coverage LFA2019 LFA2019 Trade ARCHITECTS’ |
JOURNAL Online Date: 8 May 2019 Reach: 26,868
Full article
Report
Coverage LFA2019 LFA2019
BRICK Consumer
FANATICS | Online Date: 7 June 2019 Reach: 1946
Full article
Report
Coverage LFA2019 LFA2019
BRICK Consumer FANATICS |
Date: 23 June 2019 Online Reach: 1946
Full article
Report
Coverage LFA2019 LFA2019 Trade CIAT |
Date: 16 April 2019 Online Reach: 1872
Full article
Report
Coverage LFA2019 LFA2019 Blog DAILY | GRIME Online NEWS
Date: 1 June 2019 Reach: Unknown
Full article
Report
Coverage LFA2019 LFA2019 Blog DAILY |
GRIME Online NEWS
Date: 10 June 2019 Reach: Unknown
Full article
Report
Coverage LFA2019 LFA2019 Blog DAILY |
GRIME Online NEWS
Date: 30 May 2019 Reach: Unknown
Full article
Report
Coverage LFA2019 LFA2019 Blog DAILY |
GRIME Online NEWS
Date: 1 June 2019 Reach: Unknown
Full article
Report
Coverage LFA2019 LFA2019 over
DEZEEN -
Cross |
Date: 1 June 2019
Reach: 13,779 Online
Full article
Report
Coverage LFA2019 LFA2019
ENKI
Consumer |
Date: 31 May 2019 Online Reach: 647
Full article
Report
Coverage LFA2019 LFA2019
ENKI Consumer Date: 9 June 2019 |
Reach: 647 Online
Full article
Report
Coverage LFA2019 LFA2019
HOMES & Newspaper PROPERTY |
Date: 13 May 2019 Online Reach: 111,042
Full article
Report
Coverage LFA2019 LFA2019
HOMES & Newspaper PROPERTY |
Date: 29 May 2019 Online Reach: 111,042
Full article
Report
Coverage LFA2019 LFA2019
HOUSE & Consumer GARDEN |
Date: 31 May 2019 Online Reach: 53,780
Full article
Report
Coverage LFA2019 LFA2019 Trade ICON |
Date: 1 May 2019 Online Reach: 2,633
Full article
Report
Coverage LFA2019 LFA2019 KCWTODAY
Date: 28 June 2019 Consumer | Reach: 3,690
Full article Online
Report
Coverage LFA2019 LFA2019 LONDONIST
Date: 1 June 2019 Consumer | Reach: 208,729
Full article Online
Report
Coverage LFA2019 LFA2019
LUXURY Consumer LONDON |
Date: 1 June 2019 Online Reach: 3,102
Full article
Report
Coverage LFA2019 LFA2019
THE Consumer RESIDENT |
Date: 3 June 2019 Online Reach: 9,049
Full article
Report
Coverage LFA2019 LFA2019
THE Consumer RESIDENT |
Date: 28 May 2019 Online Reach: 9,049
Full article
Report
Coverage LFA2019 LFA2019
THE Consumer
RESIDENT | Online Date: 2 June 2019 Reach: 9,049
Full article
Report
Coverage LFA2019 LFA2019
THE Consumer RESIDENT |
Date: 10 June 2019 Online Reach: 9,049
Full article
Report
Coverage LFA2019 LFA2019
THE Newspaper TIMES |
Date: 27 May 2019 Online Reach: 450,064
Full article
Report
Coverage LFA2019 LFA2019 over WALLPAPER* -
Date: 1 May 2019 Cross | Reach: 15,157
Full article Online
Report
Coverage LFA2019 LFA2019 METRO
Date: 4 June 2019 Newspaper Reach: 49,014 |
Full article Online
Report
Coverage LFA2019 LFA2019 YELP
Date: 30 April 2019 UMU: 1,413,720
Link Link n/a Metro – The Slice Newsletter Date: 27 May 2019 Subscribers: 54,000
62 Culture Whisper
Date: 29 May 2019 UMU: 200,000
L i n k
63 All Events.in
Date: 30 June 2019 UMU: 739,200 Visit London
Date: 30 May 2019 UMU: 860,850
L i n k Jermyn Street
Date: 13 May 2019 UMU: 8,010 L i n k
66 Luxury London
Date: 31 May 2019 UMU: 5,611 L i n k
67 Luxury London
Date: 31 May 2019 UMU: 50,000
L i n k
68 Luxury London - Newsletter Date: 31 May 2019 UMU: 7,000 L i n k
69 All Events.in
Date: 1 July 2019 Reach: 739,200 L i n k
70 Dates.Cloud
Date: 1 June 2019 L i n k
71 Ian Visits
Date: 1 June 2019 UMU: 53,130
L i n k
72 Forensic Architecture
Date: 1 June 2019 UMU: 5,040 L i n k
73 Don’t Panic
London’s West End will host a series of events during The London Festival of Architecture for the month of June (1st June – 30th June). Representing St James’s, Piccadilly Circus and Leicester Square, this year Heart of London Date: 6 June 2019 debuts as a designated Festival hub. From private walking tours, panel-led debates, talks and installations, there is a diverse and exciting schedule of UMU: 180,000 events exploring the 2019 theme of ‘Boundaries’ in the area. L i n k To celebrate this year’s Big Architecture Family Day at the RA, the Lego Architecture Challenge invites practices to explore the boundaries between historic and contemporary architecture. Watch three of the UK’s leading architectural practices compete in creating the most innovative and imaginative project in Lego form. https://www.londonfestivalofarchitecture.org/event
74 Don’t Panic
London’s West End will host a series of evens during The London Festival of Architecture for the month of June (1st June – 30th June). Representing St James’s, Piccadilly Circus and Leicester Square. This year Heart of Date: 6 June 2019 London debuts as a designated Festival hub. UMU: 180,000 From private walking tours, panel-led debates, talks and installations, there is a diverse and exciting schedule of events exploring the 2019 theme of ‘Boundaries’ in the area. L i n k How often do we rush down well-known streets without looking up? This walk will explore the hidden architectural details that we only see if we pause and raise our gaze. Join a walk along some of London's most famous streets, spotting details you’ve never noticed before. From powerful family crests to secret symbols and stories of one and despair. Look Up London will reveal the fascinating stories hiding above our eyeline. All ticket sales will be donated to The Connection at St. Martin’s in support of homelessness
75 Don’t Panic
London’s West End will host a series of evens during The London Festival of Architecture for the month of June (1st Date: 6 June 2019 June – 30th June). Representing St James’s, Piccadilly Circus and Leicester Square. This year Heart of London debuts as a designated Festival hub. UMU: 180,000 From private walking tours, panel-led debates, talks and installations, there is a diverse and exciting schedule of events exploring the 2019 theme of ‘Boundaries’ in the area. L i n k n / a In the 225 capacity Princess Anne Theatre at the heart of BAFTA’s headquarters. Renato Benedetti will describe the comprehensive expansion and improvements to BAFTA’s Grade II listed building – a five year journey that has transformed BAFTA’s ability to deliver its wide range of charitable activities to re-affirm its pre-eminent role in British culture.
76 Skiddle
Date: 6 June 2019 UMU: 23,000,000 L i n k
77 The Handbook
Date: 6 June 2019 UMU: 400,000 L i n k
78 Skiddle
Date: 6 June 2019 UMU: 23,000,000 L i n k
79 Yelp
Date: 10 June 2019 UMU: 1,413,720 L i n k
80 Yelp
Date: 10 June 2019 UMU: 1,413,720 L i n k
81 Londonist
Date: 10 June 2019 UMU: 1,300,000 L i n k
82 Art & Collections
Date: 11 June 2019 UMU: 35,000 L i n k
83 Ciat
Date: 14 June 2019 UMU: N/A
84 The Londonist
Date: 20 June 2019 UMU: 1,300,000
L i n k
85 KCW today
Date: 28 June 2019 UMU: 60,000 L i n k
86 Architech
Date: 11 June 2019 UMU: 44,000 L i n k
87 Jermyn Street Journal
Date: 14 June 2019 UMU: 3,630 L i n k
88 L i n k Antiques Trade Gazette
Date: 14 June 2019 UMU: 33,510
89 PRINT London Business Matters Date: 1 June 2019 Reach: 6,000
91
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FOREST |
GUARDIAN Print Date: 13 June 2019
Reach: 5,611
Report
Coverage LFA2019 LFA2019
HOMES & Newspaper
PROPERTY | Date: 8 May 2019
Reach: 867,325 Print
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Coverage LFA2019 LFA2019
ICON Trade | Date: 1 June 2019
Reach: 26,120 Print
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Coverage LFA2019 LFA2019 KCWTODAY
Date: 1 June 2019 Consumer
Reach: 25,000 |
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Coverage LFA2019 LFA2019 KCWTODAY
Date: 1 May 2019 Consumer
Reach: 25,000 |
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Coverage LFA2019 LFA2019 Trade
NEW |
LONDON Print QUARTERLY Date: Summer 2019
Reach: 3,200
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Coverage LFA2019 LFA2019
ROYAL Consumer ACADEMY |
MAGAZINE Print
Date: 1 June 2019
Reach: 105,000
Report
Coverage LFA2019 LFA2019 METRO
Date: 4 June 2019 Newspaper
Reach: 890,593 |
Report
Coverage LFA2019 LFA2019 SOCIAL MEDIA The Resident
REACH: 9,107 TWITTER POST ENGAGEMENT: 7 LIKES. 2 RETWEETS 29.05.19
101 London on the Inside
REACH: 344,000 TWITTER POST ENGAGEMENT: 8 LIKES, 3 RETWEETS 30.05.19
102 Luxury London
REACH: 22,800 TWITTER POST ENGAGEMENT: 3 LIKES, 1 RETWEET 31.05.19
103 Luxury London
REACH: 22,800 TWITTER POST ENGAGEMENT: 2 LIKES 01.06.19
104 Look Up London
REACH: 9,143 INSTAGRAM STORY 22.06.19
105 Maxwell Illustration
11.06.19 ENGAGEMENT: 2,346 LIKES
106 Maxwell Illustration
ENGAGEMENT: 1,971 LIKES 12.06.19
107 Maxwell Illustration
ENGAGEMENT: 2,311 LIKES 13.06.19
108 Maxwell Illustration
ENGAGEMENT: 2,311 LIKES 13.06.19
109 Maxwell Illustration
ENGAGEMENT: 997 LIKES 16.06.19
110 Maxwell Illustration
ENGAGEMENT: 1,534 LIKES 19.06.19
111 Maxwell Illustration
ENGAGEMENT: 2,811 LIKES AND COMMENTS 27.06.19
112 Maxwell Illustration
ENGAGEMENT: 2,811 LIKES AND COMMENTS 27.06.19
113 Maxwell Illustration
ENGAGEMENT: 1,857 LIKES AND COMMENTS 29.06.19
114 Maxwell Illustration
ENGAGEMENT: 1,527 LIKES AND COMMENTS 30.06.19
115 Maxwell Illustration
ENGAGEMENT: 1,973 LIKES 15.06.19
116 Maxwell Illustration
117 Londonist
REACH: 1,380,000 TWITTER POST ENGAGEMENT: 12 LIKES, 5 RETWEETS 17.06.19
118 The Mayfair Musings
REACH: 1,914 INSTAGRAM POST ENGAGEMENT: 33 LIKES 13.06.19
119 The London Musings
REACH: 1,219 INSTAGRAM POST ENGAGEMENT: 40 LIKES 13.06.19
120 The London Musings
REACH: 287 TWITTER POST ENGAGEMENT: 11 LIKES, 4 RETWEETS 13.06.19
121 Jermyn St Journal
REACH: 19,500 TWITTER POST ENGAGEMENT: 5 LIKES. 2 RETWEETS 18.06.19
122 London Festival of Architecture
REACH: 35,635
123 Rogers Stirk Harbour + Partners
REACH: 63.600
124 Heart of London Social Media St James’s London London & Partners Pretty Little London
REACH: 456,000 INSTAGRAM POST ENGAGEMENT: 3,537 LIKES AND COMMENTS 27.06.19
128 Pretty Little London
129 Pretty Little London
130 London Festival of Architecture Website Heart of London Website St James’s London Website Leicester Square Website Headline figures:LFA newsletters
TOTAL RECIPIENT TOTAL NEWSLETTERS TOTAL ENGAGEMENT ISSUED 72k 15,829 12 AVG. MAXIMUM REACH RELATIVE REACH
1 MAY - 30 JUNE 2019: AVERAGE OPEN RATE OF LFA NEWSLETTER - 23.6% INDUSTRY AVERAGE OPEN RATE - 19.6% Link n/a
St James’s Newsletter
14.06.19 Subscribers: 6,203
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