Bilbao 1, STAND POIN 1

City of opportunities Xabier Ochandiano City Councilor for Economic Development, Commerce and Employment of the City of Bilbao 1, STAND POIN 1. Bilbao An industrial city that has been able to turn “PROBLEMS” into “OPPORTUNITIES”. 2 A COMPETITIVE CITY opened to the world Population: Basque country: 2.172.175 Metropolitan Bilbao: 910.578 Municipality of Bilbao: 347.278 Bilbao Basque country: one of the most Bizkaia Gipuzkoa competitive European regions GDP per capita 22% above the Álava EU-28 average Productivity rate per employee 28% above the EU-28 average 3 1880 1980 2010 Industrial Stage Urban Transformation Knowledge Economy 4 INDUSTRIAL Revolution Industry Services 49% of GDP 36% of GDP 5 DECLINE of traditional industry 27% Unemployment rate 6 Bilbao reached the BOTTOM Environmental Urban Crisis Economic Social 7 1, STAND POIN 2 . Urban Revolution Key FACTORS to the SUCCESS of Bilbao´s transformation. 8 Extraordinary TRANSFORMATION 9 1 URBAN PROJECT Innovative Shared Holistic APPROACH 10 INNOVATIVE approach Bet for a new model of city 11 Construction of GUGGENHEIM MUSEUM BILBAO Best example of 126 million euros 320 million euros institutional 1.100.000 visitors construction in 2015 contribution to consensus costs Bilbao’s GDP in 2015 12 HOLISTIC and SHARED approach Collaboration and cooperation from all levels 13 Public – Public collaboration: BILBAO RÍA 2000 Participation of Created with the aim four levels of of recovering former administration: industrial space state, regional, around the city provincial and local 14 LEADING PRIVATE sector Worldwide Two of the Basque companies in the top 150 World Biggest Public Companies of the “Forbes 2015 Ranking” maintain their legal and tax address in the city 15 1, STAND POIN 3. Urban Regeneration How this transformation has been POSSIBLE? 16 More than the GUGGENHEIM EFFECT 17 Focus on THREE AXES External accessibility Environmental and Innovative public and the internal urban regeneration management mobility 18 FIRST AXIS: External accessibility and the internal mobility 19 Extension of the PORT One of the most Connects with 30,8 million tons important logistic 800 ports 480.000 m² of goods moved centers on the worldwide surface area Atlantic route 20 The NEW AIRPORT, the hub of external connectivity 4.000.000 Main airport in the Direct flights to passengers 44 European and north of Spain per year Spanish cities 21 METRO BILBAO, metropolitan connectivity 2 operative lines, a More than Meets all the new line under 43 km length and 87.500.000 users accessibility construction and a 40 stations in 2015 requirements fourth one scheduled 22 The new Bilbao TRAM More than Goes over the 3.000.000 users City center per year 23 Boosting SUSTAINABLE mobility 25 points for 78 km automatic 36 lines of urban bus that covers the cycling routes loan service of bicycles whole city 24 SECOND AXIS: Environmental and urban regeneration 25 Rehabilitation of the HISTORICAL CENTRE Declared More than historic-artistic 1.000 business monument establishments 26 Environmental regeneration of the RIVER 800 million euros investment for the Since 2011 it is elimination of the suitable for pollutant load of bathing the river 27 Doing away with RAILWAY-RELATED urban barriers Creation of new New opportunities urban spaces of growth 28 Transformation of ABANDOIBARRA Developed on an obsolete and run-down port area 29 ENVIRONMENTAL Commitment Air quality of 99,5% 30 RECOVER and REUSE of urban spaces, as well as historical and artistic heritage 31 COMPLETE and BALANCED city Bring the transformation to all the neighborhoods 32 THIRD AXIS: Innovative public management 33 Strong LEADERSHIP and COMMITMENT with the development of a systematic and long-term plan 34 INNOVATIVE MANAGEMENT MODEL Management model based on economic stringency and strategic budgets and modernization of the administration 35 With financial SOLVENCY 63,2 million euros Social action 43,3 million 599 million euros euros “0” Budget 2015 Economic promotion DEBT 59,9 million euros Investments 36 Citizens PARTICIPATION and TRANSPARENCY Awarded as the most transparent municipality in Spain 37 As a result there is a POSITIVE CITIZEN PERCEPTION of the quality of life in the city and municipal management 58% of citizens 85% of citizens think value as positive the that the quality of life municipal in Bilbao is good or management very good against the 5% that values it as negative 38 1, STAND POIN 4. Internationalization INTERNATIONAL PROMOTION and POSITIONING of the city. 39 INTERNATIONALLY recognized model 40 INTERNATIONAL PROJECTION Venue of important international events 41 10 reasons to invest in Bilbao Strategic location in the “Atlantic axis” Excellent internal and external connectivity Centre of the economic activity of one of the most competitive European regions: Basque Country Attractive business environment High quality of life Legal safety, own tax system and good public governance Talent Specialized in innovative and high-added value sectors of activity City-brand that gives value A city that looks to the future 42 1, STAND POIN 5 . New challenges Bilbao´s transformation process is NOT OVER. 43 3 PRIORITIES Economic Activity Consolidation of Solidary social that generates key investments development employment in the city 44 Supported in 5 AXES: Key urban projects Social Innovation cohesion Talent People Own identity Open to the world 45 INNOVATION Creation of the necessary conditions to favor knowledge, innovation and creativity Creation of new 34% of the spaces of companies in opportunity in the Bilbao innovated in city 2013 46 Future model of the city based on a smart growth that can strengthen the development of the city through knowledge, innovation and creativity. 47 Development of strategic economic sectors for the city Internet Digital Technology Eco- Tourism & technology & Business Urban Conventions solutions Advanced services Art & Applied Creativity Health Technologies 48 Art & Creativity 6,3% of the More than companies in Bilbao 1.700 Cultural are linked to arts and events supported creativity by the city in 2015 49 Advanced Business Services More than Bilbao is 2.300 companies, positioning itself that represent the Generates 27% of as an European 11% of the business Bilbao´s GDP Pole of Advanced fabric of the city business services 50 Tourism & Business Conventions Tourism represents 7% of the GDP of the City 298 meetings and events supported by BICB attended by more than 79.000 delegates in 2015 Bilbao connects with the new tendencies that give priority to special and experience-oriented trips 51 Internet Digital Technology Emerging business Booming business tissue of new sector in the fields of technologies and telecommunications internet development and informatics 52 Eco-technology & Urban Solutions Most part of the Strong in fields urban solutions such as clean implemented in the Bilbao as energies, water and city have been City Lab waste management developed by and public Basque Companies transport 53 Applied Health Technologies Strong research sector Challenge of turning an on medicine, emerging business sector biosciences and into global oriented and nanotechnologies dimensioned companies 54 TALENT Creation, retention and attraction of talent and human capital 1 out of 3 3.822 People working active people between in 2013 in R&D in the 16 and 64 years has city an university degree 55 Bilbao aspires to become a renowned University City through the development of new education infrastructures, which allow creating innovation and knowledge poles especially in the fields of: engineering, telecommunications, and health 3.400 professors More than 36.000 Attractive and and/or Home of students in researchers 3 Universities diverse high Bilbao-Bizkaia education offer reaching 5.000 Campus employments 56 KEY URBAN PROJECTS The city does not remains still and it continues developing projects to remain competitive in the global scene 57 Zorrotzaurre, creative Island Total surface: Sustainability: Will include an 840.000 m² recovering of a 5.500 homes Urban (51% public and degraded area (50% protected) Technology Park 49% private) Will bring together residential and new business (74% residential and 26% economic activities) 58 High-speed Train It is expected to arrive to Bilbao in 2019 It will make easer the access to the Spanish and European High- speed Rail network 59 New economic and leisure opportunities through sustainable activities The river as Bilbao center of Green Belt leisure activities 60 SOCIAL COHESION balance among all the neighborhoods and paying attention to demographic changes Public instruments Safest city that allow social Solidarity cohesion of Spain (16.362 homes receive the Income Rent Guarantee - RGI) 61 Bilbao age-friendly City Development of new Support services Promotion of services and for disabled active ageing technologies people oriented to aged people 62 Youth & Infancy Participation of the young people “School of Attractive offer of in the creation of Support for values” healthy leisure the city emancipation Program activities (co-creation) 63 Gender equality Conciliation of working, personal Elimination of and family life glass ceilings 64 Inclusion & Coexistence Commitment with urban social cohesion Promotion of social Social housing inclusion and respect to cultural diversity “Hearts” of (8% foreign population) neighborhoods initiative 65 Our IDENTITY: Opening the city to the world, but always keeping our identity Basque language, “Euskera” only pre- Indo European that has survived to the present 66 The transformation of Bilbao continues… looking to the future in order to keep on being the best place to live, work, study, visit and doing business…. 67 www.bilbao.net Thank you for your attention and you are all welcome to visit us in Bilbao! Contact: [email protected] .

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