City of opportunities
Xabier Ochandiano City Councilor for Economic Development, Commerce and Employment of the City of Bilbao 1, STAND POIN 1. Bilbao
An industrial city that has been able to turn “PROBLEMS” into “OPPORTUNITIES”.
2 A COMPETITIVE CITY opened to the world
Population: Basque country: 2.172.175 Metropolitan Bilbao: 910.578 Municipality of Bilbao: 347.278 Bilbao
Basque country: one of the most Bizkaia Gipuzkoa competitive European regions
GDP per capita 22% above the Álava EU-28 average
Productivity rate per employee 28% above the EU-28 average
3 1880 1980 2010 Industrial Stage Urban Transformation Knowledge Economy
4 INDUSTRIAL Revolution
Industry Services 49% of GDP 36% of GDP
5 DECLINE of traditional industry
27% Unemployment rate
6 Bilbao reached the BOTTOM
Environmental
Urban Crisis Economic
Social
7 1, STAND POIN 2 . Urban Revolution
Key FACTORS to the SUCCESS of Bilbao´s transformation.
8 Extraordinary TRANSFORMATION
9 1 URBAN PROJECT
Innovative Shared Holistic
APPROACH
10 INNOVATIVE approach
Bet for a new model of city
11 Construction of GUGGENHEIM MUSEUM BILBAO
Best example of 126 million euros 320 million euros institutional 1.100.000 visitors construction in 2015 contribution to consensus costs Bilbao’s GDP in 2015
12 HOLISTIC and SHARED approach
Collaboration and cooperation from all levels
13 Public – Public collaboration: BILBAO RÍA 2000
Participation of Created with the aim four levels of of recovering former administration: industrial space state, regional, around the city provincial and local
14 LEADING PRIVATE sector Worldwide
Two of the Basque companies in the top 150 World Biggest Public Companies of the “Forbes 2015 Ranking” maintain their legal and tax address in the city
15 1, STAND POIN 3. Urban Regeneration
How this transformation has been POSSIBLE?
16 More than the GUGGENHEIM EFFECT
17 Focus on THREE AXES
External accessibility Environmental and Innovative public and the internal urban regeneration management mobility
18 FIRST AXIS: External accessibility and the internal mobility
19 Extension of the PORT
One of the most Connects with 30,8 million tons important logistic 800 ports 480.000 m² of goods moved centers on the worldwide surface area Atlantic route
20 The NEW AIRPORT, the hub of external connectivity
4.000.000 Main airport in the Direct flights to passengers 44 European and north of Spain per year Spanish cities
21 METRO BILBAO, metropolitan connectivity
2 operative lines, a More than Meets all the new line under 43 km length and 87.500.000 users accessibility construction and a 40 stations in 2015 requirements fourth one scheduled
22 The new Bilbao TRAM
More than Goes over the 3.000.000 users City center per year
23 Boosting SUSTAINABLE mobility
25 points for 78 km automatic 36 lines of urban bus that covers the cycling routes loan service of bicycles whole city
24 SECOND AXIS: Environmental and urban regeneration
25 Rehabilitation of the HISTORICAL CENTRE
Declared More than historic-artistic 1.000 business monument establishments
26 Environmental regeneration of the RIVER
800 million euros investment for the Since 2011 it is elimination of the suitable for pollutant load of bathing the river
27 Doing away with RAILWAY-RELATED urban barriers
Creation of new New opportunities urban spaces of growth
28 Transformation of ABANDOIBARRA
Developed on an obsolete and run-down port area
29 ENVIRONMENTAL Commitment
Air quality of 99,5%
30
RECOVER and REUSE of urban spaces, as well as historical and artistic heritage
31 COMPLETE and BALANCED city
Bring the transformation to all the neighborhoods
32 THIRD AXIS: Innovative public management
33 Strong LEADERSHIP and COMMITMENT with the development of a systematic and long-term plan
34 INNOVATIVE MANAGEMENT MODEL
Management model based on economic stringency and strategic budgets and modernization of the administration
35 With financial SOLVENCY
63,2 million euros Social action
43,3 million 599 million euros euros “0” Budget 2015 Economic promotion DEBT
59,9 million euros Investments
36 Citizens PARTICIPATION and TRANSPARENCY
Awarded as the most transparent municipality in Spain
37 As a result there is a POSITIVE CITIZEN PERCEPTION of the quality of life in the city and municipal management
58% of citizens 85% of citizens think value as positive the that the quality of life municipal in Bilbao is good or management very good against the 5% that values it as negative
38 1, STAND POIN 4. Internationalization
INTERNATIONAL PROMOTION and POSITIONING of the city.
39 INTERNATIONALLY recognized model
40 INTERNATIONAL PROJECTION Venue of important international events
41 10 reasons to invest in Bilbao
Strategic location in the “Atlantic axis”
Excellent internal and external connectivity
Centre of the economic activity of one of the most competitive European regions: Basque Country
Attractive business environment
High quality of life
Legal safety, own tax system and good public governance
Talent
Specialized in innovative and high-added value sectors of activity
City-brand that gives value
A city that looks to the future
42 1, STAND POIN 5 . New challenges
Bilbao´s transformation process is NOT OVER.
43 3 PRIORITIES
Economic Activity Consolidation of Solidary social that generates key investments development employment in the city
44 Supported in 5 AXES:
Key urban projects
Social Innovation cohesion
Talent People Own identity Open to the world
45 INNOVATION Creation of the necessary conditions to favor knowledge, innovation and creativity
Creation of new 34% of the spaces of companies in opportunity in the Bilbao innovated in city 2013
46 Future model of the city based on a smart growth that can strengthen the development of the city through knowledge, innovation and creativity.
47 Development of strategic economic sectors for the city
Internet Digital Technology Eco- Tourism & technology & Business Urban Conventions solutions Advanced services
Art & Applied Creativity Health Technologies
48 Art & Creativity
6,3% of the More than companies in Bilbao 1.700 Cultural are linked to arts and events supported creativity by the city in 2015
49 Advanced Business Services
More than Bilbao is 2.300 companies, positioning itself that represent the Generates 27% of as an European 11% of the business Bilbao´s GDP Pole of Advanced fabric of the city business services
50 Tourism & Business Conventions
Tourism represents 7% of the GDP of the City 298 meetings and events supported by BICB attended by more than 79.000 delegates in 2015 Bilbao connects with the new tendencies that give priority to special and experience-oriented trips
51 Internet Digital Technology
Emerging business Booming business tissue of new sector in the fields of technologies and telecommunications internet development and informatics
52 Eco-technology & Urban Solutions
Most part of the Strong in fields urban solutions such as clean implemented in the Bilbao as energies, water and city have been City Lab waste management developed by and public Basque Companies transport
53 Applied Health Technologies
Strong research sector Challenge of turning an on medicine, emerging business sector biosciences and into global oriented and nanotechnologies dimensioned companies
54 TALENT Creation, retention and attraction of talent and human capital
1 out of 3 3.822 People working active people between in 2013 in R&D in the 16 and 64 years has city an university degree
55 Bilbao aspires to become a renowned University City through the development of new education infrastructures, which allow creating innovation and knowledge poles especially in the fields of: engineering, telecommunications, and health
3.400 professors More than 36.000 Attractive and and/or Home of students in researchers 3 Universities diverse high Bilbao-Bizkaia education offer reaching 5.000 Campus employments
56 KEY URBAN PROJECTS The city does not remains still and it continues developing projects to remain competitive in the global scene
57 Zorrotzaurre, creative Island
Total surface: Sustainability: Will include an 840.000 m² recovering of a 5.500 homes Urban (51% public and degraded area (50% protected) Technology Park 49% private)
Will bring together residential and new business (74% residential and 26% economic activities) 58 High-speed Train
It is expected to arrive to Bilbao in 2019
It will make easer the access to the Spanish and European High- speed Rail network
59 New economic and leisure opportunities through sustainable activities
The river as Bilbao center of Green Belt leisure activities
60 SOCIAL COHESION balance among all the neighborhoods and paying attention to demographic changes
Public instruments Safest city that allow social Solidarity cohesion of Spain (16.362 homes receive the Income Rent Guarantee - RGI)
61 Bilbao age-friendly City
Development of new Support services Promotion of services and for disabled active ageing technologies people oriented to aged people
62 Youth & Infancy
Participation of the young people “School of Attractive offer of in the creation of Support for values” healthy leisure the city emancipation Program activities (co-creation)
63 Gender equality
Conciliation of working, personal Elimination of and family life glass ceilings
64 Inclusion & Coexistence
Commitment with urban social cohesion Promotion of social Social housing inclusion and respect to cultural diversity “Hearts” of (8% foreign population) neighborhoods initiative
65 Our IDENTITY: Opening the city to the world, but always keeping our identity
Basque language, “Euskera” only pre- Indo European that has survived to the present
66 The transformation of Bilbao continues… looking to the future in order to keep on being the best place to live, work, study, visit and doing business….
67 www.bilbao.net Thank you for your attention and you are all welcome to visit us in Bilbao!
Contact: [email protected]