16 Handles Franchise Opportunity Brochure

CAN YOU HANDLE IT? 16 HANDLES FRANCHISE OPPORTUNITY BROCHURE

(212)260-4416 EXT. 301 | WWW.16HANDLES.COM/APPLY 1 38 E. 29TH STREET, 6TH FLR SOUTH, NEW YORK, NY 10016 ou r missiON

(212)260-4416 EXT. 301 | WWW.16HANDLES.COM/APPLY 2 38 E. 29TH STREET, 6TH FLR SOUTH, NEW YORK, NY 10016 OFTEN IMITATED, N E V ER DUPLICATED

• Launched in 2008–NYC’s first self-serve, pay-by-weight, frozen yogurt company

• Customers have total control over their creation: 16 different frozen yogurts, 50+ toppings and sauces

• Eye-catching in-store design and unparalleled customer experience

• 40+ stores in the US. 150 in development internationally

• Variety of frozen novelties: fro-yo cakes, waffle bowls, fro-yo sandwiches, take-home pints and toppings to-go

• Expanding day menu: açai bowls, smoothies & shakes, bottled beverages, grab & go snacks

(212)260-4416 EXT. 301 | WWW.16HANDLES.COM/APPLY 3 38 E. 29TH STREET, 6TH FLR SOUTH, NEW YORK, NY 10016 LOCATIONS

DOIC MEST MASSACHUSETTS #1 1 in ty New York Ci NEW YORK 26

NEW JERSEY 10

2 150 CONNECTICUT 2 LOCATIONS IN DEVELOPMENT IN 10 COUNTRIES MARYLAND expandino g gl bal brand

KUWAIT BAHRAIN UNITED ARAB EMIRATES QATAR

SAUDI ARABIA 1 FLORIDA INTE RNATIONAL EXPANSION OMAN

(212)260-4416 EXT. 301 | WWW.16HANDLES.COM/APPLY 4 38 E. 29TH STREET, 6TH FLR SOUTH, NEW YORK, NY 10016 HO W WE ROLL

Proprietary Flavors

• Chef-Developed Artisan Flavors • Natural Ingredients • Varieties: kosher certified, vegan, gluten-free, no sugar added

Restaurant Business Magazine 2014

Only frozen yogurt concept on Restaurant Business Magazine’s Future 50 List of the fastest growing small chains in America.

Custome r Experience

• Fun Environment • Social Gathering Place

Highest level HOACW WE ST K UP of social media engagement Average Unit Volume ( AUV ) per store THE COUNTRY’S ORANGE LEAF BEST YOGURT RED MANGO MENCHIE’S SWEETFROG FROZEN YOGURT YOGURTLAND 16 HANDLES

$237,924 $350,173 $408,847 $422,879 $426,657 $627,812 $665,427 TCBY 2016 FDD, Red Mango 2014 FDD, Menchie’s 2016 FDD, sweetFrog 2015 FDD, OLFY 2014 FDD, Yogurtland 2015 FDD, 16 Handles 2015 FDD, Item 19 Item 19 Item 19 Item 19 Item 19 Item 19 Item 19

(212)260-4416 EXT. 301 | WWW.16HANDLES.COM/APPLY 5 38 E. 29TH STREET, 6TH FLR SOUTH, NEW YORK, NY 10016 AHEAD OF THE GAME

Product We lead our category because of our commitment to creating the best-tasting flavors on the market. Whether it be vanilla bean inclusions or tree ripened mangoes from India, our customers take notice of the quality ingredients in our flavors. Our commitment to quality has allowed us us to collaborate with great brands like AriZona Iced Tea, SkinnyGirl Sparklers, and Dannon to create one-of-a-kind flavors. We’re not afraid to have “fun” in our product development, having successfully created non-dairy sorbets, as well as soft serve ice cream. 16 Handles is far from a mere frozen yogurt shop; we are the ultimate frozen dessert experience.

Technology MOBILE • First frozen yogurt franchise to combine mobile payment and rewards

ANALYTICS • Big Data • Customer Pacing and Frequency • Targeted Advertising

DELIVERY • Postmates • UberEats

Recognition

• 2013 Rising Star Mashie (Snapchat “Snappy New Year” Campaign) • Chase Ink Commercial • Official frozen yogurt sponsor of the Tony Awards • 2016 Best of Manhattan Awards for Frozen Yogurt Shop FRO-YOY YOUR WA REWARDS PAY …16 Handles–the FIRST brand to conduct a marketing campaign through the service. – ADAGE ON MARKETING VIA SNAPCHAT 2013

(212)260-4416 EXT. 301 | WWW.16HANDLES.COM/APPLY 6 38 E. 29TH STREET, 6TH FLR SOUTH, NEW YORK, NY 10016 OUT SIDE THE CUP

COLOR RUN GLOBAL CITIZEN’S FESTIVAL GIRLS (HBO)

ICE BUCKET CHALLENGE OKEMO SUSAN G KOMEN FOR THE CURE

HOLLY MADISON, DELISH AZIZ ANSARI, MASTER OF NONE

AT THE END OF THE DAY, THE GOAL WAS ALWAYS TO BUILD A LIFESTYLE NYC MARATHON BRAND THAT PEOPLE CAN ENJOY. WHETHER TIMES ARE GOOD OR TOUGH ECONOMICALLY, POLITICALLY, WHATEVER THE CASE MAY BE, WE FIND THAT THIS IS A RECESSION FRIENDLY AND A CULTURALLY FRIENDLY PRODUCT. –LO CE-YO, SO MON CHOI (Street Smart, Bloomberg TV) FOR INQUIRES: [email protected]

(212)260-4416 EXT. 301 | WWW.16HANDLES.COM/APPLY 7 38 E. 29TH STREET, 6TH FLR SOUTH, NEW YORK, NY 10016