Next Steps ...... 81

What is Menchie’s?

The Biggest and the Best

Menchie’s is the largest self-serve frozen yogurt franchise in the world, an international company with hundreds of stores across the globe.

Our CEO, Amit Kleinberger, has been at the helm since we began franchising in 2008. “Menchie’s is not in the business of frozen yogurt,” Amit says. “We are in the business of making people smile. And that’s what prospective franchisees understand right off the bat.”

Are you someone with an entrepreneurial spirit and a passion for making guests smile? If so, you may be right for Menchie’s. The question that remains: Is Menchie’s right for you?

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Contents Table of Contents What is Menchie’s?...... 3

What is Menchie’s? ...... 3 How Menchie’s Created the Next Big Frozen Dessert Brand...... 5 How Menchie’s Created the Next Big Frozen Dessert Brand ...... 8 The Menchie’s Story...... 6 The Menchie’s Story ...... 12 What’s the Buzz?...... 8 What are the Startup Costs? ...... 15 How Much Does It Cost to Open a Menchie’s?...... 9 How Much Can I Make? ...... 21 How Much Can I Make? ...... 10 How Large is the Frozen Yogurt Industry? ...... Error! Bookmark not How Large is the Frozen Yogurt Industry?...... 12 defined. Do I Need RestaurantDo I Need Experience? Restaurant...... Experience? ...... 31 14

Who MakesWho Makes a Good a Good Franchise Franchise Owner Owner ...... 36 15

Menchie’sMenchie’s Franchise Franchise Reviews Reviews – Interviews – Interviews with with ActualActual OwnersOwners .. 40...... 17 What Territories are Available? ...... 69 What Territories are Available? ...... 27 How to Finance Your Menchie’s Franchise ...... 71 How to Finance Your Menchie’s Franchise...... 28 Meet the Management Team ...... 71 Meet the Team...... 28 Franchise News ...... 81 Next Steps...... 31

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What is Menchie’s? Are you someone with an entrepreneurial spirit The BiggestNext Steps and ...... the Best ...... and a passion for...... making guests smile? 81 If so, you may be right for Menchie’s. The question that Menchie’s is the largest self-serve frozen yogurt remains: Is Menchie’s right for you? franchise in the world, an international compa- ny with hundredsWhat of is stores Menchie’s? across the globe. Our philosophy Menchie’s is a place where, when you go there, Our CEO, Amit Kleinberger, has been at the you don’t want to leave. We’ve designed our helm since we began franchising in 2008. stores to be inviting and fun, a great place for “Menchie’sThe is not Biggest in the business and ofthe frozen Best yo- families and guests of all ages to hang out. gurt,” Amit says. “We are in the business of mak- ing people smile. And that’s what prospective We want every guest to come away with a franchisees understand right off the bat.” Menchie’s is the largest self-serve frozengreat frozen yogurt dessert franchise and a great in the experience. world, an international company with hundreds of stores across the globe.

Our CEO, Amit Kleinberger, has been at the helm since we began franchising in 2008. “Menchie’s is not in the business of frozen yogurt,” Amit says. “We are in the business of making people smile. And that’s what prospective franchisees understand right off the bat.”

Are you someone with an entrepreneurial spirit and a passion for making guests smile? If so, you may be right for Menchie’s. The question that remains: Is Menchie’s right for you?

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We want everyone to leave Menchie’s feeling Our competition sells frozen yogurt. While we do better than they did when they first walked in. serve up a high-quality, great tasting frozen des- Every Menchie’sTable owner of learnsContents about the impor- sert, more importantly we serve up smiles. While tance of guest care and greeting everyone with guests’ taste preferences may change over a smile so they leave with a smile. time, their desire to take their family out to a

family-friendly environment, smile and laugh will What is Menchie’s?“When you ...... take care never...... go out of style...... 3 of your guests and How Menchie’smake Created them smile, the they Next BigOur Frozendedication Dessert to delivering Brand a ...... flawlessly 8 fun will take care of you guest experience has paid huge dividends for and your business,” – our franchisees. Here are some of the latest in The Menchie’sand Story that ...... is at the core a long...... list of awards and accolades...... 12Menchie’s of Menchie’s Unique has earned: What are theSelling Startup Proposition. Costs? ...... 15 • Entrepreneur Magazine included us in its How Much Can We Iserve Make? our own ...... Franchise...... 500 and Fastest Growing.. 21 rankings in private label yogurt, 2014 and 2013, and we were also included us and we have varieties on its Top New list in 2013 and 2012. How Large is thatthe appealFrozen to Yogurt every Industry? ...... Error! Bookmark not palate and diet, from • Entrepreneur Magazine rated us as the Top defined. tart and non-fat to Frozen Yogurt Franchise in 2013. low-carb, gluten-free and non-dairy. Speaking of dairy, we get all our milk products from a spe- • Fast Casual ranked us among the Top 100 cially selectedDo I NeedCalifornia Restaurant dairy where Experience?cows are ...... Movers and Shakers in...... 2013. 31 never treated with artificial growth hormones. We don’tWho believe Makes in making a Good or serving Franchise anything Owner• QSR...... magazine rated us ...... its top Rising 36 Star to our guests that we wouldn’t serve to our own among its Best Franchise Deals list in 2013. families. Menchie’s Franchise Reviews – Interviews• Forbes with magazine Actual named Owners CEO .. Amit 40 Klein- Menchie’s Stands Out berger as one of America’s Most Promising CEOs under 35, and it named co-founder What makesWhat Menchie’s Territories stand are out fromAvailable? the ...... 69 Danna Caldwell as one of 11 Women Who crowd is our devotion to the guest experience. Started Amazing Companies. How to Finance Your Menchie’s Franchise ...... 71 What do we mean when we say “guest experi- • Technomic ranked us at 272 in the Top 500 ence?” For instance, Honda sells motorcycles Meet the Management Team ...... U.S. Restaurant Chain...... Report in 2012. 71 but Harley Davidson sells a lifestyle. Menchie’s is like Harley Davidson. Dunkin Donuts sells coffee. • Orlando Magazine ranked Menchie’s No. 1 StarbucksFranchise serves community News and ...... conversation...... 81 Best Frozen Yogurt in 2011. Menchie’s, like Starbucks, sells more than prod- ucts. • Los Angeles Business Journal named us Best

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Franchise in 2011. understands its guests better than everyone else. Menchie’s is that brand in the frozen des- Menchie’sNext is an Stepsaward-winning ...... international ...... sert category.” ...... 81 brand that’s growing by leaps and bounds. Read on to see if we each fit what the other is For Menchie’s, making people smile is more looking for. than the corporate mission statement; it is its What is Menchie’s? sole reason for being. While Menchie’s is equally dedicated to helping franchisees receive an How Menchie’s excellent return on investment, we believe a franchisee’s financial success is completely tied CreatedThe Biggest the Next and Bigthe Best to how many guests leave happier than when they came in. In other words, profitability is not Frozen Dessert Brand the goal; it’s a byproduct of the value we add What MakesMenchie’s Menchie’s is the largest the selfBest-serve frozento each yogurt guest who franchise walks in our in door.the Frozenworld, an international company with hundreds of stores acrossAbout our Yogurtthe globe. Frozen Fran- Desserts chise?Our CEO, Amit Kleinberger, has been at the helm since we began franchising in 2008. “Menchie’s is not in the business ofFor its exclusive The answerfrozen is yogurt,” Amit says. “We are in the business of making private label collection, as simple peopleas smile. And that’s what prospective franchisees it is ingenious: Menchie’s uses Combineunderstand a right off the bat.” the highest- consistently quality milk great guest Are you someone with anfrom California experience cows, which with the best- entrepreneurial spirit andare a never tasting frozen yogurt. treated with artificial growth hormones. The re- sult ispassion a product for that’s making so flavorful, guests so creamy, that we invite our guests to sample it. In fact, we It’s an approach that has paid off. With hun- smile? If so, you may be dreds of locations across the globe and hun- encourage it. Trays of paper sample cups are always available so guests can try as many fla- dreds more in development, Menchie’s contin- right for Menchie’s. The ues to outpace its competition. vors as they’d like. question that remains: Is “We get asked all the time how we were able Our visitors love creating their own unique to grow so quickly in such a crowded industry,” combinationsMenchie’s from right our roster for you? of more than 100 says Menchie’s CEO Amit Kleinberger. “In all rotating, can’t-get-them-anywhere-else frozen crowded industries, there is always room for one dessert flavors. Each creation can be as unique brand to be operationally excellent, one who as our guests as they add on as many of our 70

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so much that they won’t visit any other frozen dessert shop,” Kleinberger says. Table of Contents Indeed, some families will drive miles out of their way for the Menchie’s experience, because

their kids demand it. Happy guests mean profit- What is Menchie’s? ...... able...... franchises, and Menchie’s...... franchises 3 are the fastest growing in the already-booming fro- How Menchie’s Created the Next Bigzen dessertFrozen industry. Dessert Brand ...... 8

The Menchie’s Story ...... The...... Menchie’s Story...... 12 What are the Startup Costs? ...... Reviving a ...... lost piece 15 of Americana How Much Can I Make? ...... 21 Co-Founder Danna Caldwell, below, often re- fers to Menchie’s as “a love story.” She and her rotating toppingsHow Large as they is wish.the Frozen Yogurt Industry?husband, ...... co-founder Error! BookmarkAdam Caldwell, not went on their first date to a frozen yogurt place where Some familiesdefined. have members with food al- you could add your own toppings. Excited by lergies or unique dietary needs. Not to worry the different flavors, the rainbow sprinkles and — Menchie’s has that covered, too, with non- the business possibilities, Danna and Adam dairy, kosher,Do low-carb,I Need Restaurant no sugar added Experience? and hatched ...... an idea that night...... in Orange 31 County, gluten-free frozen desserts available. Calif., to open a well-branded, family-friendly, Who Makes a Good Franchise Ownerself-serve ...... frozen yogurt store...... in the Los 36 Angeles The Fun Inside If you keepMenchie’s making people Franchise smile, they’ll Reviews keep – Interviews with Actual Owners .. 40 coming back. Menchie’s approach results in re- peat guestWhat traffic. Territories There are indoorare Available? and outdoor ...... 69 seating areas; colorful, airy surroundings that invite hanging out; lively music; chalkboards where guestsHow can to drawFinance to their Your heart’s Menchie’s content. Franchise ...... 71 Menchie’s is a fun place for guests of all ages to visit andMeet enjoy the spending Management time together Tea — tom ...... 71 slow down and enjoy the company of others in a hectic world. Franchise News ...... 81 “Menchie’s guests not only visit our stores fre- quently, they enjoy the time they spend with us

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area. As their idea to start a frozen dessert store blossomed, so did their relationship. Next Steps ...... 81 In 2007 the couple opened their first frozen yo- gurt shop, naming it Menchie’s after Adam’s pet name for his bride-to-be. After opening their first store,What Menchie’s is CEOMenchie’s? Amit Kleinberger part- nered with them and laid out a vision to create a global brand.

The teamThe set out Biggest to develop and more the than Best just a frozen yogurt chain.

“I’ve alwaysMenchie’s been fond is of the soda largest fountains self from-serve frozen yogurt franchise in the the 1940s and ’50s,” Danna says. “Soda foun- tains wereworld, places anyou internationalcould go to and company hang out with hundreds of stores across with friends,the bring globe. a date, bring kids for a treat or meet family after a movie or for dessert. Soda fountains Ourwere, CEO, for many Amit people, Kleinberger, the center hasof been at the helm since we life outsidebegan home and franchising work and a in place 2008. you “Menchie’s is not in the business of went when you wanted to be with friends and family, smilefrozen and enjoyyogurt,” time together.”Amit says. “We are in the business of making When shoppingpeople malls smile. came And along that’s and dis what- prospective franchisees placed downtownunderstand shopping, right the off soda the fountain bat.” disappeared. “We lost those precious places where we could enjoy each other’s company,” Are you someone with an Danna says. entrepreneurial spirit and a In some ways, coffee shops have taken the Today, you can find our signature pink-and- place of soda fountains. Still, most people don’t greenpassion stores across for making the globe. guests Under Amit’s think of them as a family hangout, and they also leadership, we have adopted “We Make You tend to be places where people go to get their Smile”smile? as our If mission so, you statement. may be Indeed, when caffeine and speed up. We wanted a space you visit a Menchie’s, you’ll see kids playing where everyone could slow down. withright Menchie’s for Menchie’s. free stickers and The toys or teens wearing Menchie’s T-shirts and hoodies. You’ll “I do have a sweet tooth, but for me the attrac- see questioncouples on thatdates, remains: parents with Is their kids, tion to starting Menchie’s wasn’t the desserts andMenchie’s entire families, right often for with you? several genera- themselves, it was creating a place where peo- tions visiting at a time. People are drawing on ple would enjoy the visit the way people used the chalkboard, comparing their frozen dessert to at soda fountains and the way Adam and I creations and having a good time. enjoyed our first date,” Danna says.

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We are not trend followers, and we were not trying to target a specific demographic. We • FastCasual.com: Menchie’s CEO takes Frozen Yo- want to createTable an environment of Contents where anyone gurt Global (2013) • QSR: No. 1 Rising Star, Best Franchise Deals (2013) could enjoy both their time together and the dessert. We are universal, Timeless, and we be- • The Wall Street Journal: 2013 Menchie’s to get long to everyone, every community around the “Smurfed” (2013) world! What is Menchie’s? ...... • Entrepreneur...... Magazine: Franchise...... 500, Fastest3 Growing Franchise (2014) We’ve gotHow fruity Menchie’s flavors, tart flavors, Created sorbet the flavors Next Big• Entrepreneur Frozen Dessert Magazine: Brand Franchise ...... 500, Fastest8 and no-sugar added flavors and a really wide Growing Franchise, and Top New Franchises (2013) range of toppings. There’s something • Entrepreneur Magazine: Franchise 500, Fastest Theto bringMenchie’s out the kidStory in everyone, ...... no Growing,...... Top New and America’s...... Top 12Global cat- matter how young or old – We will egories (2012) Whatmake are you thesmile. Startup Costs? ...... • Restaurant Business...... Magazine: #1 fastest 15 growing franchise (2010) How Much Can I Make? ...... • Restaurant...... Business Magazine: #2 fastest.. 21 growing What’s the Buzz? franchise (2011) • Technomic: #272 in the Top 500 U.S. Restaurant HowMenchie’s Large yogurt is the franchise Frozen places Yogurt Industry?Chain ...... Report (2012)Error! Bookmark not people and community before com- • WBIR-TV: Top Frozen Yogurt in Knoxville, TN (2012) merce,defined. and is currently spreading smiles • AllBusiness Magazine: Franchise AllStar (2011) in communities worldwide. Guests consider • Los Angeles Business Journal: Best Franchise (2011) • Orlando Magazine: Ranked #1 Best Frozen Yogurt Menchie’sDo to beI Need the friendliest Restaurant place onExperience? Earth, ...... 31 which is evident in the recognition the company (2011) has received. • Nickelodeon’s Parents’ Picks: Best Frozen Dessert in Who Makes a Good Franchise OwnerLos ...... Angeles (2009) ...... 36 Menchie’s in the Spotlight Menchie’s frozen yogurt franchise has also been As an emergingMenchie’s leader Franchisein the frozen Reviewsdessert – Interviewsfeatured withon MSNBC, Actual ABC-TV, Owners FOX-TV, .. 40 NBC-TV, industry, Menchie’s continues to be noted for Fox Business, as well as in QSR Magazine, People its many accomplishmentsWhat Territories through are Available? local and ...... Magazine, The Wall...... Street Journal, Franchise 69 national media. Menchie’s buzz is spreading far Update, The Los Angeles Times, Seattle Maga- and wide, and the frozen yogurt franchise has zine, Orlando Home & Leisure Magazine, The received Hownumerous to Finance awards in Yourthe country’s Menchie’s top FranchiseNew York ...... Post, and The Denver Business.... 71 Journal, media publications. among others. Meet the Management Team ...... 71 Awards that Menchie’s yogurt franchise has Additionally, Hollywood’s A-listers frequent won recently include: Menchie’s – celebrities like Jennifer Garner, Re- Franchise News ...... ese Witherspoon, Ryan...... Seacrest, Justin 81 Bieber • FastCasual.com: Top 100 Movers and Shakers and Selena Gomez have been spotted making (2013) their own favorite mixes at Menchie’s.

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How Much Does It Cost to OpenNext a Menchie’s? Steps ...... 81 Qualified franchisees will have good credit and The startup cost for a Menchie’s Frozen Yogurt approximately $100,000 in liquid assets and pos- shop ranges from $300,000 to $350,000. sess a net worth of approximately $450,000 in What is Menchie’s? order to qualify for a Small Business Administra- tion (SBA) commercial loan.

According to Item 7 of our 2014 FDD, here is a The Biggest and the Best more detailed breakdown of our startup costs. The chart below includes ranges, but you can review our average costs to the left. Menchie’s is the largest self-serve frozen yogurt franchise in the world, an international company with hundreds of stores across the globe. *Average

Type of ExpenditureOur CEO, AmountAmit Kleinberger, hasMethod been of atWhen the helm Due sinceTo Whom we Payment Is to began franchising in 2008. “Menchie’sPayment is not in the businessbe Made of Franchise Feefrozen yogurt,”$40,000 Amit says. “WeCertified are infunds theAt business time of sign of- Usmaking ing of Fran- people smile. And that’s what prospectivechise franchisees Agree- understand right off the bat.” ment Training Expenses $2,430 - $5,000 Check, cash, As incurred Paid to various vendors or credit cardAre you someone with an Development Services $1,920 As agreed to At time of sign- Us Fee entrepreneurialing Franchise spirit and a Agreement Rent Deposit $2,500 - $10,000 As agreed to passionAs incurred for makingLandlord guests Leasehold improvements $90,000 - $135,000 As agreed to smile?As incurred If so, youPaid may to various be providers Furniture, Fixtures, and $69,792 - $132,800 As agreed to As incurred Paid to various required Equipment right for Menchie’s.suppliers The Computer (POS) System $5,990 As agreed As incurred Vendor Signage $1,900 - $10,000 As agreed to questionAs incurred that remains:Vendor Is Opening Inventory $3,000 - $4,000 As agreed to Menchie’sAs incurred rightDesignated for you? and approved suppliers Uniforms, Merchandise, $3,000 Certified funds As incurred Us Equipment and Sales Initial Marketing $2,975 - $4,000 As agreed to As incurred Vendors

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Type of Expenditure Amount Method of When Due To Whom Payment Is to Payment be Made Utility Deposits,Table Security of$1,000 Contents - $3,500 As agreed to As incurred Various govt. entities, utility Deposits, Business Licens- companies es, etc. Inspection FeeWhat is Menchie’s?$0 - $1,500 ...... As agreed to...... As incurred Us ...... 3 Additional Funds - 3 $6,000 - $36,000 As agreed to As incurred Various vendors Months Total How Menchie’s$230,507 Created - $392,710 the Next Big Frozen Dessert Brand ...... 8

The Menchie’s Story ...... 12

FinancingWhat Options are the Startup Costs? ...... to you to schedule...... a time to speak with 15 you and begin the process of determining if we each fit Menchie’s is on the SBA Registry. Also, Menchie’s what the other is looking for. FranchiseHow Development Much Can Managers I Make? have ...... expe- ...... 21 rience helping franchise candidates explore other sourcesHow of Large financing, is the such Frozen as home Yogurt equity Industry?How ...... Much Error! Can Bookmark I Make? not lines of credit and self-guided IRAs, which can allow you to start a business using pre-tax dollars Menchie’s franchisees can earn without penaltiesdefined. or paying income tax on the start-up dollars. a great living Do I Need Restaurant Experience?Each ...... franchisee structures...... their business 31 a bit Each franchise candidate has a unique per- differently according to their needs. After you sonal financial statement and individual goals. Who Makes a Good Franchise Ownerfill out ...... the contact form, one...... of our 36Franchise Menchie’s Franchise Development Managers Development Managers will reach out to you will study your situation and educate you on and help you determine how Menchie’s can your best Menchie’sfinancing options. Franchise Reviews – Interviewshelp you withreach Actual your financial Owners and .. quality40 of life goals. Below you will find a table that shows our Business successWhat isTerritories often a function are Available? of good tim- ...... store volumes...... 69 ing, and the time for Menchie’s is now. We are looking for experienced and talented franchi- Average Gross Sales of Locations sees who Howwant toto capitalize Finance on Your the opportunity Menchie’s FranchiseSelected ...... Under Real Estate.... 71 2.0 by making an investment decision within the Platform next 90 daysMeet and the opening Management a store within Teathe m ...... 71 next 12 months. Item 19 includes the average Gross Sales earned by the 63 franchised locations that were If you fill Franchiseout our contact News form, ...... one of Menchie’s ...... 81 procured under our Real Estate 2.0 platform. In Franchise Development Managers will reach out

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2012, we changed our real estate criteria and How Menchie’s Created a Team changed from working with 3rd party real estate site selectionNext companies Steps ...... to providing this ser- ...... of Successful...... Franchisees 81 vice in-house. The average Gross Sales for our To grow a brand, two things have to hap- 63 franchised locations during the Measurement pen. First, the business needs to make money. Period was $505,952. Menchie’s could not be the fastest growing fro- zen dessert chain if franchisees were not AverageWhat Gross is SalesMenchie’s? in Los Angeles County profitable. Menchie’s galvanized its franchisee The Biggest and the Best community and inspired them into committed action by creating a purpose-driven business model. Menchie’s gives franchisees a compel- ling reason to wake up ahead of their alarm Menchie’s is the largest self-serve frozenclock and yogurt take onfranchise the day. in the world, an international company with hundreds of stores across Menchie’s franchisees are sophisti- the globe. cated, well capitalized and intelligent. Historical Profit & Loss Information They’ve had multiple career and busi- for an OwnerOur CEO, Operator Amit Kleinberger, Model has been at theness helm options. since They we chose Menchie’s began franchising in 2008. “Menchie’s is notbecause in the businessof the value of Menchie’s frozen yogurt,” Amit says. “We are in the businessadds to ofthe making communities it serves. people smile. And that’s what prospective franchiseesTake the automobile repair business, understand right off the bat.” for instance. While a completely nec- essary service, customers aren’t hap- Are youpy aboutsomeone taking withtheir carsan to a repair shop to be fixed. They would rather entrepreneurialbe somewhere spirit else and spending a money on something else. And if working passionwith for unhappy making customers guests isn’t bad enough, customers often don’t trust smile?the If so,feedback you may about be what’s wrong right forwith Menchie’s. their car. The Theauto repair busi- ness can do a stellar job in identifying questionwhat’s that wrong remains: and cost-effectively Is repairing its customers’ vehicles, but Menchie’sthe business right canfor you?still get a black eye if the customer distrusts the feedback or has a negative experience.

Franchisees certainly need a busi- ness model that’s financially viable,

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and Menchie’s understands that. The second thing you need to grow a brand is happy fran- chise ownersTable who enjoy of whatContents they do. “Making money is great, but making money by itself isn’t enough,” says CEO Amit Kleinberger. “Why you make money is just as important.” Menchie’s of- fers franchiseesWhat a is strong Menchie’s? return on ...... their time and ...... 3 money. But franchisees also want a business they can Howbelieve Menchie’s in, something Created they and theirthe Next Big Frozen Dessert Brand ...... 8 guests can both be passionate about. The Menchie’s Story ...... 12 How Large is the Frozen What are the Startup Costs? ...... 15 Yogurt Industry? HealthyHow frozen Much desserts Can I Make? here ...... to ...... 21 stay How Large is the Frozen Yogurt Industry? ...... Error! Bookmark not Frozen yogurt is enjoying a renaissance as a climbed back up the popularity charts over high-growth,defined. high-margin segment of the stable frozen desserts industry. the past decade and shows no signs of slowing down. Much like the prevalence of home deliv- The capacityDo Ifor Need earnings Restaurant is off the charts. Experience? ery ...... changed the pizza industry...... in the 31 1970s and ’80s, the self-serve, mix-it-yourself frozen yogurt model has been seen as a game-changer for After the Who1990s slowdown,Makes a when Good many Franchise frozen Owner ...... 36 yogurt shops were overtaken by ice cream the frozen dessert industry. parlors and coffee shops, frozen yogurt has Menchie’s Franchise Reviews – InterviewsBut let’s pretend with Actual one day Owners another ..frozen 40 des- sert captures consumers’ interests. Menchie’s What Territories are Available? ...... is not necessarily in...... the frozen yogurt 69 business. We are in the business of creating smiles. Unlike most of our competitors, our vision and broader How to Finance Your Menchie’s Franchisemarketing ...... platform allow us to keep.... 71current with guests’ tastes. Like any product, frozen Meet the Management Team ...... yogurt will have a ...... life cycle, but families 71 will al- ways need a family-friendly place outside the home where they feel appreciated and wel- Franchise News ...... come. Menchie’s is branding...... that family-friendly 81 experience.

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How does Menchie’s compete? coming to town.

Menchie’sNext competes Steps the ...... following ways: ...... • We have raving...... fans for guests. Menchie’s81 inspires tremendous loyalty because of its • Menchie’s, with its Sweet Friends characters, consistently positive guest experience. is a recognizable brand everyone can relate to. How often do customers What is Menchie’s? eat frozen yogurt? • Frozen yogurt is a high-growth industry. A rising tide raises all ships, and category interest Menchie’s stores is very high. The Biggest and the Best are designed to be not just a stop-off, • It serves only high quality products, such as but a destination. its private label yogurt. Menchie’s is the largest self-serve frozenLabor costs yogurt are franchise in the lower because • The energetic store atmosphere, with its world, an international company withguests hundreds are essen- of stores across modern design and layout and its inviting the globe. tially serving them- color scheme, draws people in. selves. They get to experiment end- • The modelOur CEO, attracts Amit responsible Kleinberger, young has been at the helm since we lessly by combining peoplebegan to fill jobs, franchising creating enthusiastic in 2008. team “Menchie’s is not in the business of the premium soft- members in each store. frozen yogurt,” Amit says. “We are servein the flavors business with of making people smile. And that’s what prospectivea rotating arrayfranchisees of toppings, which provides a • We have killer locations. The Menchie’s unique guest experience every time. That’s the team carefullyunderstand selects righteach site.off the bat.” sort of experience that brings people back, time and again. • We earn amazing community buzz. People Are you someone with an get excited when they find out a Menchie’s is Despite the industry’s climb, there’s still opportu- nity entrepreneurialfor growth. Menchie’s spirit is the and largest, a fastest- growingpassion self-serve for makingfrozen yogurt guests franchise in the world. We’ve expanded from 12 stores in 2009 to moresmile? than 400 If so,open you today. may be Evenright during for tough Menchie’s. economic The times, when people tend to slow their buying of luxury items, Menchie’squestion and thatthe frozen remains: yogurt Isindustry have bucked that trend and remained strong. Ana- lystsMenchie’s at IBISWorld felt right that for might you? be due to the fun guest experience that can be had for such a low price. Frozen yogurt is an affordable luxu- ry.

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assets? Aside from the necessary capital, you As the largest self-serve frozen yogurt brand will need some people skills, contagious guest in the world,Table Menchie’s of continuesContents to distance care mentality and a community orientation. itself from the competition. Why does this mat- ter? Because in any business, the lion’s share of Menchie’s is so simple, proven multi-unit restau- revenues and profits go to the category leader. rant gurus have seen the light. Take franchisees In the endWhat there canis Menchie’s? only be one leader, ...... and if Craig...... Early and Alan Gardner...... The partners 3 growth is an indicator, we are that leader. have owned and operated franchises for more How Menchie’s Created the Next Bigthan Frozen 38 years, Dessert most notably Brand a string ...... of 8 top-per - forming burger restaurants in the Phoenix area. Do I Need With the burger franchise, “operations are com- The Menchie’s Story ...... plex, ...... and it can be difficult to...... prepare 12 food Restaurant Experience? for guests consistently,” says Gardner. “With What are the Startup Costs? ...... Menchie’s, the ...... business is really simple, 15 and the Menchie’s Training, Support and guest prepares his or her own food, minimizing BusinessHow Model Much Eliminate Can I Make? the ...... mistakes and...... increasing guest happiness.”.. 21 Need for Restaurant Experience When Early and Gardner decided to branch You can summarizeHow Large the isMenchie’s the Frozen business Yogurt Industry?out into ...... dessert Error! franchises, Bookmark they did nota lot of re- model in one word: simple. You don’t have search, visiting every frozen yogurt brand they to be a restaurantdefined. business guru to run a could find. Menchie’s won out by a large mar- Menchie’s. We don’t cook, so there are no fryers gin. or grease. We don’t have a “make-it-or-break- it” lunch orDo dinner I Need rush. RestaurantWe aren’t running Experience? 30- “It ...... is rare that you find a...... franchise that 31 has a 45 people per shift like major fast food outlets. great product, great atmosphere, a solid orga- Guests makeWho their Makes own desserts a Good and Franchise serve them- Ownernization, ...... a business model that...... makes 36 sense and selves, eliminating two owner sore spots in the good profitability,” says Gardner. “Frozen yogurt food business. Your most valuable professional is here to stay, and Menchie’s is the clear win- Menchie’s Franchise Reviews – Interviewsner.” with Actual Owners .. 40

What Territories are Available? ...... What Makes ...... Menchie’s Unique 69 “We Make You Smile” is our mission statement How to Finance Your Menchie’s Franchiseand our reason ...... for being. Stop into.... any 71 of our stores, and you’ll see why. Meet the Management Team ...... 71 We give away stickers to kids. Our Facebook Page has many thousands of fans. Teens love Franchise News ...... our T-shirts and hoodies...... Couples on 81dates are as likely to hang out at Menchie’s as families and soccer teams. People draw on our chalk-

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Are you a good fit for Menchie’s? Our franchi- sees come from all sorts of backgrounds, from Next Steps ...... cops, engineers, ...... stay-at-home moms 81 and expe- rienced franchise owners to neurologists, teach- ers, dentists and executives. There is no single background or education level which deter- What is Menchie’s? mines success. Menchie’s franchise owners have a tendency to The Biggest and the Best fall into the following categories: Corporate leaders, managers and executives. They may be looking to build an empire or board, haveMenchie’s contests to is see the whose largest yogurt self mix-serve frozenstart something yogurt nowfranchise that will ingenerate the cash flow during retirement. They may keep their job is most creativeworld, and an just international generally kick companyback with hundreds of stores across and relax. Like Disney World, you won’t see any and start the business on the side. Some leave frowning theon the globe. way out. their careers and select Menchie’s as their next growth vehicle. They often choose Menchie’s “We are notOur really CEO, in the Amit frozen Kleinberger, yogurt business,” has beenfor its at simplicity the helm of operations, since we ability to manage says Amit.began “From our franchising beginnings, wein 2008.have al “Menchie’s- the business is not byin the management business of information system, scalability, interacting with store leaders ways workedfrozen hard yogurt,” to create Amita special says. guest “We ex- are in the business of making perience that is both fun and allows people of and world-class branding. all ages topeople feel like asmile. kid.” And that’s what prospective franchisees It was all aboutunderstand creating righta place off where the bat.”people Diversifying entrepreneurs. of all ages could hang out and reconnect. We These are smart businesspeople who’ve had did not want to target a specific demographic successfulAre you careers someone owning otherwith businesses.an They group; we wanted people of all ages to love choose Menchie’s for its inspiring corporate mis- sion, strong cash flow, low inventory and ease of Menchie’s. entrepreneurial spirit and a operations. Our fans are loyal. They have a love affair with passion for making guests our brand. Family businesses. Thesesmile? owner-operators If so, you enjoy may seeing be the smiles they put on guests’ faces. Often these are husband-and-wiferight for Menchie’s. teams or parentsThe and adult children who are looking to make their own Who Makes a Good markquestion on the world. that Many remains: times a Is stay-at-home Franchise Owner parentMenchie’s is facing an right empty for nest you? and determines now it’s their turn to pursue a worthwhile career. Franchise owners come Menchie’s is a clean, safe, profitable, family- from all walks of life friendly business.

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Again, these are general groups of people we integral part of the place you live. have attracted in the past. If you don’t fit one of these categories,Table ofwe encourageContents you to still A team player. learn more. You must want to be part of something big- ger than you. Franchising works because of

The internal qualities of a Menchie’s franchisee: synergy. For instance, if you decide to move What is Menchie’s? ...... forward...... as a franchisee, you...... will be starting 3 with Passionate about the brand. a base of hundreds of thousands of existing They live, Howeat, and Menchie’s drink the “We Created Make You the Next BigMenchie’s Frozen guests. Dessert Many Brand people ...... in the 8 area you Smile” business philosophy. They put guest ex- choose to do business will have already been perience above everything else. At Menchie’s, to a Menchie’s or heard good things about the we have Thea saying: Menchie’s “Every smile Story and ...... every cup brand...... Our existing franchisees...... have 12 already matters.” primed the pump for your success. If you be- What are the Startup Costs? ...... come a franchisee,...... you will have an 15 opportunity Passionate about people. to pay it forward and prime the pump for the Menchie’sHow is a “people Much business.”Can I Make? We’ve ...... de- franchisees...... who comes after you. .. 21 signed all our stores to be a fun family hangout. Menchie’s is a “frozen yogurt business” second; it’s a “peopleHow business” Large isfirst. the Frozen Yogurt Industry?Menchie’s ...... Error! Franchise Bookmark not Business-minded.defined. Reviews – Interviews You do not have to have experience running your own business — many of our franchisees with Actual Owners don’t. YouDo should I Need have Restaurant a good head Experience?for num- ...... 31 bers and know how to motivate and manage a Talking to other owners is small teamWho of people. Makes a Good Franchise Ownerinvaluable...... We asked...... a 36 few for their observations. Community-oriented. Like any successfulMenchie’s business, Franchise Menchie’s Reviews thrives – InterviewsMenchie’s with franchise Actual owners Owners share ..a 40few com- when its owners are constantly giving back mon traits: They’re outgoing, they love people to the communityWhat Territories where they’re are located. Available? We ...... and they love getting...... involved in their 69 commu - believe Menchie’s is “community property,” nities. We asked some of them about their expe- and anyone touching the brand should be riences with Menchie’s. left betterHow off as to a result.Finance We believe Your Menchie’sthe brand Franchise ...... 71 has 5 stakeholders: the franchisees, the suppli- ers, adults,Meet children the and Management team members Teaof them ...... Bob Elmer, Austin,...... Texas 71 brand. We are a business that supports its com- From marketing to making people smile, munity. WhetherFranchise it’s donating News ...... to charities, work- ...... Bob Elmer loves his new...... career as a 81Menchie’s ing with the Little League or getting involved frozen yogurt franchise owner with churches or Scouts, there are really unlim- ited ways to make your Menchie’s franchise an Changing careers is generally not a quick de-

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cision, but discovering Menchie’s made the franchises in the Austin, Texas, area, with their choice a whole lot easier for Bob Elmer and his first store opening in February 2013 in Quinlan family. BobNext was Stepsworking ...... as an advertising exec...... - Crossing...... 81 utive when he found himself at a career cross- roads. Shortly after making one large change “The biggest change is my wife and I are do- for his career, moving from Manhattan to Austin, ing this as a team,” says Bob. Kathy has always he was askedWhat to pick is up Menchie’s? his family and move been a stay-at-home mom who now divides her again. Together with his wife, Kathy, they de- time between the kids and the business. Bob is cided moving again wasn’t right for their family. also enjoying the time spent with his father. “My Instead, they started the search for a career dad is involved with negotiating (real estate) for move thatThe would Biggest be more andfamily-friendly. the Best the other two stores, and I rarely worked with my “It was the first time since I graduated col- dad before, and I definitely never worked with lege that I had the chance to see what I really my wife,” he says. “It’s a rewarding experience wanted toMenchie’s do,” says Bob, is thewho largestgraduated self from-serve frozenand has yogurt enhanced franchise our relationship. in the I see it get- Virginia Tech in 1995. “My dad (Gus Elmer) and ting even better from here. My kids love the free I researchedworld, several an business international ideas, and company it was withyogurt.” hundreds of stores across my idea tothe do globe. frozen yogurt.”

Corporate World vs. Business Owner Once theyOur had CEO, chosen Amit their Kleinberger,category, the Elm has- been at the helm since we ers were determinedbegan franchising to find the invery 2008. best brand.“Menchie’s The difference is not in betweenthe business the world of of power suits That’s where Bob’s 12-year career in marketing, frozen yogurt,” Amit says. “We are andin the mix-it-yourself business frozenof making yogurt is one Bob em- branding and advertising came in handy. braces. “Menchie’s mission is to make people people smile. And that’s what prospectivesmile,” he franchisees says. “In the corporate world and in “After meetingunderstand Menchie’s right executive off the team bat.” advertising, it can get to be a drag, whether and going out to the office, we felt they you’re successful or unsuccessful. So far, had a much clearer vision of who Arewe’ve you had someone some good with and an bad days at they wanted to be and who they Menchie’s, but at the end of the day, were,” Bob says. “Their brand entrepreneurialpeople love coming spirit in,and they a enjoy the perspective and identity focus experience, and they smile. It’s of who their main consumers passion forreally making nice to guestsbe your own boss.” were — kids and family — and their execution of that target smile? If so,Success you inmay Austin be audience was much stronger than any other franchises we right for Menchie’s.Opening his Menchie’s The stores in talked to. The quality of their Austin, which had never had a product is superior, as well.” questionMenchie’s that remains: before, hasIs been an adventure. “There were none in Menchie’s right for you? A Family Affair Austin, which is a blessing and a curse. It’s a blessing because we Today, the Elmer family owns could really own certain areas and three Menchie’s frozen yogurt have the best product. We had

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financial goals and believed we could accom- How did you find out about Menchie’s? plish them, which requires purchasing two to My son Kevin was working for AT&T in corporate three storesTable to get on of that Contents path versus the one.” sales in the Los Angeles area, and he actually discovered Menchie’s. I went out to visit in April Part of Bob’s recipe for success calls for being 2011, and he said I want to take you to a really close to middle and high schools and getting cool frozen yogurt place, and I fell in love with it. involved inWhat the community, is Menchie’s? including ...... such things ...... 3 as school fundraisers and silent raffles. In turn, Why did you want to open a franchise? the communityHow Menchie’srewards Menchie’s Created with loyalty. the Next BigWe hadFrozen been Dessert thinking aboutBrand it...... We were 8 look- ing for a business that could complement our “Ultimately there’s a big shakeout, and lots of homebuilding business, because it’s very cycli- mom-and-popThe Menchie’s places will go Story away...... I do believe cal in...... nature. We thought it would...... be 12 a good Menchie’s has the branding power and leader- move to get into another business not related to ship intelligenceWhat toare survive the thatStartup shakeout Costs? and ...... to construction. We...... looked at a number 15 of oppor- be the one few franchises standing in the end. tunities, and when we looked at Menchie’s, we They haveHow the ability Much to Canbe the I McDonald’sMake? ...... of pulled the trigger...... 21 frozen yogurt. Self-serve yogurt isn’t a fad; it will be around for a long time. The product and the How long have you been a franchisee? kids and familyHow [clientele]Large is theset them Frozen apart.” Yogurt Industry?About a ...... year andError! half. Bookmark We opened not our shop in July in Allentown, Penn., at the Shops at Cedar Bob lovesdefined. the lack of office politics, being his Point. own boss and feeling that sense of pride when people thank him for bringing Menchie’s into Do you own one unit or several? their community.Do I Need He sees Restaurant no reason why Experience? he We ...... are getting ready to...... open our second 31 one; shouldn’t continue to build three or four more we’ve just about finished construction. Actu- franchises.Who Makes a Good Franchise Ownerally, ...... our construction company...... is building 36 our Menchie’s and others in the area.

RichardMenchie’s Ryan Franchise Reviews – InterviewsWhy did youwith want Actual to open Owners more than .. 40 one? We felt that Menchie’s was a great opportu- Father-and-son team keep Menchie’s frozen yo- nity, and we felt we wanted to be in a situation gurt all in Whatthe family Territories are Available? ...... 69 where we had a little bit of critical mass. Richard RyanHow was to noFinance stranger Yourto brand-building. Menchie’s Franchise ...... 71 Before partnering with his son, Kevin, to open Did you have food or retail experience before their very first Menchie’s franchise in Allentown, owning the franchise? Penn., RichardMeet spent the 22Management years in corporate Tea brandm ...... No; I had been in a...... retail baking business 71 years management for Fortune 500 companies. For ago, but more as an investor than an operations the past dozenFranchise years, RichardNews ...... and Kevin have ...... partner...... 81 been custom homebuilders, a business they plan to continue alongside their Menchie’s stores. What do you like about the job? I think it has come down to the fact that

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Menchie’s is a very happy place. That’s really I think Menchie’s appeals to all people — all life what our mission is — to try to make people segments, all age groups, but the primary cus- smile. PeopleNext have Steps fun ...... there; they enjoy going...... tomers are probably...... families with children. 81 there. Like any other business, it has its chal- lenges. By and large, it’s the first job in my life I’m What attracts customers to Menchie’s rather actually excited to wake up in the morning and than its competitors? I think that Menchie’s, anxious to get here. more than any other frozen yogurt store, cre- What is Menchie’s? ates an experience for our guests in-store. In What sets Menchie’s apart? our store, every Thursday is game night; every I think what sets Menchie’s apart is the strong Friday is karaoke; every Sunday is story hour for team in LosThe Biggest and the Best younger chil- Angeles. The dren. I think that’s franchisor is very what really sets good at building us apart. Really, a brand. Menchie’sThat is the largest self-serve frozen yogurt franchise inthe the Menchie’s was somethingworld, an international company with hundreds of stores acrossoperation sets us that was importhe globe.- apart. The stores tant to me. They are very inviting, know how to and they have build a brandOur —CEO, Amit Kleinberger, has been at the helm since we a unique design. remember,began that franchising in 2008. “Menchie’s is not in the businessThere’s of a lot of was my backfrozen- yogurt,” Amit says. “We are in the business of makingcompetitors who ground. I peoplelike smile. And that’s what prospective franchisees try to copy us, the people, and and that tells I really likeunderstand the right off the bat.” us we’re doing business model. something right. The self-serve Are you someone with an model was really How many cus- appealing to us. tomersentrepreneurial do you typically spiritserve inand a day? a It doespassion vary by for season. making In the guests summer, we’re at How large is the opportunity to grow with the peak of the business and we’re moving over Menchie’s? 1,000smile? cups a Ifday. so, In you the wintermay betime, we’re defi- I think it’s as big as your pocketbooks are deep. nitely less than half that. It’s still a lot. This store’s The opportunity to grow is tremendous. It really busyright even for when Menchie’s. it’s 45 degrees The out. started on the west coast and moved east, and there’s still a lot of markets out there that are Whatquestion does your that typical remains: day look Islike? not Menchie’s markets yet, but they’re getting A lot of times, we open the store with just myself there... We have plans to do a third store. or KevinMenchie’s and maybe right one for other you? team member. We have an office at our first store and a con- Who are your main customers? Who are your ference room. Lately, we’ve been spending a best customers? lot of time getting our second store ready for

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operation. A lot of time we’re going to schools, ground. It’s a little easier than if I was a doctor or hospitals, senior citizens’ organizations, the pe- landscaper or something totally different. diatric cancerTable ward, of Da VinciContents Science Center, where we can spread the word with Menchie’s. What does franchise ownership allow you to do We’ll hand out samples and hand out coupons that you couldn’t before? and give-aways and do fundraising. It allows us to make decisions ourselves. We For example,What we iswere Menchie’s? at some middle ...... and el- don’t...... have a whole staff of ...... executives 3 that ementary schools recently. We’ll bring a couple have to make the decision, it’s just myself and of tables,How set up Menchie’s merchandise, Created give out tattoos the Next Bigmy sonFrozen Kevin. Dessert We can makeBrand the ...... decisions 8 and and stickers with Menchie on it. Sometimes we’ll move faster. There’s a lot of flexibility in how you hand out samples or sell yogurt at cost as a fun- run that business. I really think that would be one draiser andThe give Menchie’s the proceeds Story to an ...... organiza- of the...... big points. I’m probably...... spending 12 more tion we’re supporting. We prepack the yogurt hours at Menchie’s, but that’s my choice. You in 8-ounceWhat cups, arefreeze the it overnight Startup and Costs? bring ...... certainly could ...... spend less hours and 15be as suc- them with us. Sometimes we add toppings, and cessful, but we love it. We work about 60 hours a sometimesHow we’ll Much bring a Canfew of I theMake? more ...... popular week. It’s definitely...... a labor of love... 21 toppings with us. Would you recommend a Menchie’s franchise What is a Howsecret Large to your issuccess? the Frozen Yogurt Industry?to someone ...... else? Error! Why? Bookmark not Obviously, in any retail situation, the location has to bedefined. a good one. We did our homework on locations. For our first store, we knew this was centralized with great access and visibility. We have 11 schoolsDo I Need within Restauranta 3-mile radius; Experience? that’s ...... 31 9,000 students. That’s really big for a Menchie’s. In our secondWho store, Makes it’s quite a Good different. Franchise There are Owner ...... 36 a lot of big box tenants, like DSW, Sam’s Club, Target... we’re anxious to see what happens. We hope Menchie’sit’s even stronger Franchise volume. Reviews – Interviews with Actual Owners .. 40

What kindWhat of person Territories do you think are wouldAvailable? enjoy ...... 69 owning a Menchie’s franchise? You’ve got to have some kind of entrepreneur- ial streak Howrunning to through Finance you. Your Also, somebodyMenchie’s Franchise ...... 71 who really wants to be involved in the commu- nity. You haveMeet to thebe somewhat Management outgoing Tea andm ...... 71 you have to be good at selling — selling your- self, sellingFranchise the company, News selling ...... the Menchie’s ...... 81 brand. I think also you need some good busi- ness skills. My marketing background has really helped us. I also have a strong financial back-

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Absolutely, if they had the right acumen and and I felt the market was going to be saturated the right mindset and an entrepreneurial spirit. there. So we made a strategic move from South It’s an extremelyNext Steps strong ...... brand, and it’s extremely...... Florida to Texas...... 81 important that they’re the largest self-serve fro- zen yogurt concept in the world. They’re really What sets Menchie’s apart? on the move and really poised for success. It’s a They have the best quality product, and they relatively Whatsimple business is Menchie’s? model, but it’s a busi - want to deliver an experience. Other franchises ness you can operate even if you’ve never had want you in and out; they want to sell you yo- any restaurant or food experience. gurt and kick you out of their stores, basically. Not Menchie’s. That’s where we lined up, per- Vijay VaswaniThe Biggest and the Best sonality-wise, and we thought it was a good fit for us. From family business to his own frozen yogurt franchise Menchie’s is the largest self-serve frozenHow long yogurt have you franchise been a franchisee? in the Two years Vijay Vaswani,world, 35, angrew international up in his family’s company busi- with hundreds of stores across ness, working in retail jewelry sales as early as age 13. Whenthe globe.the economy started to tank Do you own one unit or several? in 2007 and the jewelry industry took a hit, the We just opened our second unit three weeks GemologicalOur Institute CEO, Amitof America-certified Kleinberger, has beenago at on thethe oppositehelm since side of we town. I think we’re gemologistbegan knew it franchising was time to look in 2008.toward “Menchie’s ultimately is not going in the to develop business four of or five within the city. somethingfrozen else. “I yogurt,”couldn’t sit Amit still. I needsays. some “We- are in the business of making thing a little faster-paced, something with more turnover,”people Vijay says. smile. He and And his wife, that’s Jaya, what fell prospectiveHow large isfranchisees the opportunity to grow with in love withunderstand the self-serve right concept off andthe spentbat.” a Menchie’s? lot of time researching which franchise would Basically you can grow as large as the city be their best investment. Today, they own two you’reAre in. you El Paso someone has a population with an of around Menchie’s franchises in El Paso, Texas, and 800,000, so we think we can build four or five. earned Menchie’s Franchisee of the Year Award entrepreneurial spirit and a in 2012. Vijay took some time out of his busy What do you like about the job? schedule to share more about his Menchie’s ex- I thinkpassion it’s the work for makingculture that guests really attracted perience. me to Menchie’s. We’ve put together teams betweensmile? the If two so, stores, you mayand now be you get to How did you find out about Menchie’s? lead your teams, set a good example and be a We spent two years researching which franchise goodright mentor. for Menchie’s.I just turned 35, The and now we have another generation of kids we’re leading from we wanted to go with, and when we met the question that remains: Is folks at Menchie’s, we thought it was a perfect ages 16 to 24. We want to prepare them and fit so we pulled the trigger on it. My wife’s family see Menchie’show they can right be come for you?successful in the has been in El Paso for 35 years, and we wanted future as well. So we’re big on our team. Also, to start that concept here in this city. I used to anybody that comes into Menchie’s is already live in South Florida for 18 years prior to that, in a good mood when they come in. We want

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to set up the best experience possible. What do you do in your off time? Who are yourTable main customers?of Contents Go out to dinner and spend time with our fam- Another reason we like Menchie’s is their target ily. We also like to travel and spend time with audience is literally all life-cycles. While some extended family. other franchises specifically target high school or middleWhat school isor Menchie’s? college-age students, ...... we What...... is a secret to your success?...... 3 want everyone to come. We give out a free gift Having a good team. And ensuring every guest with everyHow cup ofMenchie’s yogurt — a Createdtattoo, a sticker, the Nexta Bighas aFrozen good experience. Dessert Brand ...... 8 fun puzzle — so kids love that. We blow as many balloons as we can to make sure every kid has How do you make sure the guest has a good a balloon.The We Menchie’ssee parents and Story grandparents ...... experience?...... 12 and sometimes great-grandpar- I like to find a way to make them ents enjoyingWhat their are kids the here. Startup I’ve Costs? ...... smile...... I make sure the 15store is literally seen up to four genera- nice and clean, the atmosphere tions of a Howfamily Muchat one timeCan in I Make? ...... is vibrant and the quality.. 21 of the our stores. I’ll stand there and product is always at its highest count how many generations are level. I have conversations with there. That’sHow a flattering Large is feeling, the Frozen Yogurt Industry? ...... Error!them. Bookmark not knowing that everybody wants to have adefined. good experience here. Aside from the quality of the Also, it proves to me that we ca- product and the guest experi- ter to all life-cycles. ence, what attracts customers to Do I Need Restaurant Experience? ...... Menchie’s...... rather than 31 its com- How much time do you spend at petitors? your stores?Who Makes a Good Franchise Owner ...... I hear a lot of...... feedback 36 on the We’re there seven days a week. colors. Some people say that re- You could say we’re hard-core; ally attracted them to come into we put inMenchie’s 60-70 hours. It’s Franchise good to keep Reviews busy, – Interviewsthe store. with Actual Owners .. 40 and when you’re growing, you always want to make sureWhat you set Territories that example. are We’re Available? very ...... How many customers...... do you typically 69 serve in involved, and we want to build the business as a day? strong as possible. Between 300-500. How to Finance Your Menchie’s Franchise ...... 71 What does your typical day look like? Would you recommend a Menchie’s franchise I superviseMeet everything the Managementfrom the operations Tea standm -...... to someone else? ...... Why? 71 point at both stores. I make sure the equipment In my personal belief, I don’t think any business is runningFranchise well and all systemsNews ...... are running well...... or store can just open their...... doors and 81 expect We do our inventory and ordering; we do hir- the business to come poring in. I don’t see that ing. We also work shifts at our stores. My favorite happening anymore. Elevating your sales takes thing is engaging with our guests when they a lot of involvement. If you’re looking to get in- come in and entertaining them a little. volved with something, Menchie’s is really good.

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If you are just looking to put a store leader or ed the store. We’ve always been interested in manager in there, I’m not so sure how that doing some kind of business, and we saw the would workNext out. Steps ...... atmosphere and ...... the way the business 81 was run, a very successful business with just tons of people What kind of person do you think would enjoy all the time. We just thought, “My God, this is a owning a Menchie’s franchise? great opportunity.” That’s how we got involved. SomeoneWhat who takes is a lotMenchie’s? of pride in anything We kind of staked out the place for a little bit; they operate; one who truly cares about their we went at different times of day — afternoons, business. Definitely one who knows how to make weekends, nights — to get the feel for what kind someone smile. of business they were doing. It seemed like they The Biggest and the Best were doing well, especially nights and weekends. Do you own one unit or several? Why? Jimmy Robaina One. It’s my first experience owning a business. Menchie’s is the largest self-serve frozen yogurt franchise in the Did you have food or retail experience before ‘Mr. Menchie’world, finds an new international after-school activitycompany with hundreds of stores across makes him very popular with students owning the franchise? the globe. No. Jimmy Robaina had always wanted to own a business,Our but CEO,he just Amitwasn’t Kleinberger, sure what kind has beenHow at has the it been? helm since we until he andbegan his wife franchising visited Menchie’s. in 2008. The P.E.“Menchie’s Fantastic. is not Now, in thebehind business that word of “fantastic,” teacher was blown away by South Florida’s first there’s a lot of hard work. It does take a lot of Menchie’s,frozen with its yogurt,” superior frozen Amit yogurt, says. add-“We are time.in the Things business are always of making on your mind because it it-yourselfpeople toppings smile.and unbelievable And that’s attention what prospectiveis a business; franchisees you can’t just let it sit there. We are to customerunderstand care. Could rightJimmy off and the his wifebat.” be very hands-on. My wife, two sisters-in-law and a good fit for the best frozen yogurt franchise in one of their husbands — literally five of us take the country? These days Jimmy, 51, his wife and careAre of the you whole someone thing. For with the first an six months, her family are having a great time running their we were there a lot. I was starting to stress out a own premium self-serve frozen yogurt shop in bit. Ientrepreneurial would get up in the spirit morning, and go a to school, Miami Lakes, Fla. And it definitely hasn’t hurt his come home, take a shower, eat something — popularity with his students. sometimespassion not for even making eat — and guests get to the store. You want to learn what’s going on, what works How long have you been a franchisee? andsmile? what doesn’t If so, workyou andmay best be practices from It’s going on a year and a half now. other franchisees. It does take a little while to reallyright get afor grasp Menchie’s. of what you’re The doing. Once What were you doing before Menchie’s? everything was under control, we divvied it up. question that remains: Is I’m still doing it — I’m a physical education One of us always opens or always closes. Al- teacher in middle school. ways.Menchie’s We have some right really, for you?really good young kids who work for us who have become almost How did you find out about Menchie’s? like family, so it’s nothing to do with trusting or We frequented the Menchie’s here in Pembroke not trusting them. But we feel that’s something Pines, a town above us a little north. They were that is best done by us. There’s five of us; there’s the first Menchie’s in South Florida. We frequent- no reason we shouldn’t.

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don’t have to sell you on the product — people What do you like about the job? love pulling their own flavors and mixing in the My main forte is engaging with the guests. Be- toppings and creating their own thing. The part ing a teacher,Table I just haveof Contentsthe gift of gab. I’m you have to work on is customer service, the at- not afraid to talk to people. I approach them; tention to the customers. It’s a friendly place,

I try to make them feel welcome. I tell my staff, very family-oriented. pretend they’re coming to your house. You pre- pare, youWhat clean upis Menchie’s? — that’s the feeling ...... guests How...... many customers do you...... typically 3 serve in should have visiting the store, that they’re visit- a day? ing your house.How Menchie’s Created the Next BigIt depends Frozen on Dessert the season Brand and ...... the day. 8 Mon- day through Thursday is a lot slower than Friday What sets Menchie’s apart? through Sunday. On a regular school night, I The product,The first Menchie’s of all. We doStory serve ...... high-end would...... say maybe 150 to 200...... customers. 12 On yogurt, the best frozen yogurt in the industry. weekends it really gets hectic, so probably dou- Number two,What our are ability the to brandStartup Menchie’s, Costs? not ...... ble that, sometimes...... 500, maybe. It also 15 depends only throughout the United States but all over on whether we’re running some kind of promo- the world.How It’s moving Much very Can quickly. I Make? I can only...... tion. Sometimes...... on Friday nights we.. have21 a DJ. see it getting stronger. People love to come out and watch that.

How largeHow is the Large opportunity is the to Frozengrow? Yogurt Industry?What does ...... your Error! typical Bookmark day look like? not It’s big. We have franchisees who have mul- For example, tonight, I don’t have to go to the tiple stores.defined. We have a gentleman in Cleveland store. My wife and I will close tomorrow night. who’s up to 20 stores, and we have a gentle- But I do go most of the time; I can’t stay away man in Washington who has seven stores be- from the store. We’re very hands-on. My sister- tween OregonDo I Needand Washington Restaurant and twoExperience? under in-law ...... does the ordering...... of the products. 31 She construction. He plans to stop at 10. If people keeps the inventory of how much we have of are buildingWho 10 stores,Makes there a Good must be Franchise a reason — Ownerdifferent ...... flavors, and she orders...... on Tuesday36 or not because they’re failing. We’re looking at the Wednesday. Since I’m not there during the day, next thing for ourselves, maybe going outside of she takes care of that end of the business. our town Menchie’sor maybe an airport.Franchise If we Reviewswere able – Interviews with Actual Owners .. 40 to land something like an airport, that would be What is a secret to your success? huge, a hugeWhat opportunity. Territories are Available? ...... I think it’s not even...... a secret. I talked 69to a lot of franchisees this summer at a convention we Who are your main customers? Who are your had, and my main thing is you need to be there best customers?How to Finance Your Menchie’s Franchiseas much as ...... possible. An 18-year-old.... 71or a couple Locals, kids from area schools. My school is a of 19-year-olds running the store without you mile and Meeta half from the the Management store, and there Tea are m ...... being there for three...... days, four days 71 — that’s three other schools within a mile. We do a big not going to work. A lot of kids nowadays don’t afterschool business. have the work ethic that I grew up with. Kids Franchise News ...... don’t understand how ...... important it is. 81 They don’t What attracts customers to Menchie’s rather see the big picture. I always try to instill that in than its competitors? them — think of this place as your own. We’re The Menchie’s experience. It’s like I tell people, I one big family. You have to take care of your

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house; you have to take care of your guests. to make them smile and you’re easy-going, that’s the main thing. I’ve dealt with kids all my Do you planNext to quitSteps teaching? ...... life, and l know how...... to talk to kids. Kids 81 come in I’m within seven years of retirement age. The looking for me: “Where’s Mr. Menchie?” — they school aspect is not difficult for me at all, and call me Mr. Menchie — and I embrace that. Last it would be silly for me to give it up right now. night, we did the Harlem Shake ... kids just love I have lotsWhat of benefits, is Menchie’s?and I make a decent that. They know I’m always gonna mess with wage. If we went to a second or a third store, I them and play around, and that makes them would have to consider it, though. feel good — and that makes the parents feel good. It’s important to know you’re going to a What kindThe of person Biggest do you and think thewould Best enjoy place where your kids are loved and respected. owning a Menchie’s franchise? I’d say a people person. If you’re a people per- Would you recommend a Menchie’s franchise son who getsMenchie’s along with is everyonethe largest and wantsself-serve frozento someone yogurt else? franchise Why? in the world, an international company with hundreds of stores across the globe.

Our CEO, Amit Kleinberger, has been at the helm since we began franchising in 2008. “Menchie’s is not in the business of frozen yogurt,” Amit says. “We are in the business of making people smile. And that’s what prospective franchisees understand right off the bat.”

Are you someone with an entrepreneurial spirit and a passion for making guests smile? If so, you may be right for Menchie’s. The question that remains: Is Menchie’s right for you?

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I’m very, very confident with the leadership of What are your secrets to hiring? How do you this company. They’re not afraid to say if they’re combat turnover? The turnover rate is actually wrong, andTable they’ve ofgrown Contents tremendously in five very low. My entry into business was in retail that years. There is a great system in place, a map carried a very high turnover, and I was actually to where we are and where we want to get to, expecting that. But they like the environment and we’re following that map. It’s going forward and they stick around for a long time. In terms in a positiveWhat manner. is Menchie’s? ...... of advertising,...... you can use Craigslist...... and 3 things like that. If you’re near a university, you can get What doesHow franchise Menchie’s ownership Created allow you the to do Next Bigrecent Frozen college Dessert graduates. Brand ...... 8 in your personal life that you couldn’t before? Any money I get from there is a supplement to How did you build such a successful operation? our income.The As Menchie’s a school teacher Story — ...... and my wife I’m very...... hands-on. If there’s something...... 12 I don’t is a secretary for a doctor — we don’t make a know, I’m going to go into that store and figure ton of money.What We are live thevery Startuphumbly. With Costs? the ex ...... - it out and understand...... it. That’s what 15I think sets tra money we’re making, things are easier as far me apart. When it comes to profitability and be- as financesHow are Much concerned. Can You’reI Make? not strapped ...... ing a good...... operator, you have to watch.. 21 your all the time. If we go to the market and spend payroll really close. $100, before, it was really, “Oh, my God, we have $20 Howleft in Largechecking.” is the Now Frozen if we spend Yogurt Industry?What do ...... you think Error! of theBookmark competition? not $100 at the market, we’re OK. They don’t worry me. When I opened up my defined. third location, there were yogurt shops one mile to the east and one mile to the west. I was hesi- Cameron Garner tant. But once we opened up and started hear- Do I Need Restaurant Experience?ing ...... from the guests about...... what set us 31 apart and This Hands-On Menchie’s Owner is All-In with 9 made us better, I got the courage to go over Stores, andWho More Makes to Come a Good Franchise Ownerand ...... check it out. … Overall,...... we’re going 36 to win out over the competition and come out on top. Cameron Garner of Puyallup, Wash., is one of Menchie’s most successful franchisees. After Menchie’s Franchise Reviews – InterviewsHow do you with operate Actual a remote Owners location? .. 40 starting out with one store in February 2009, by I have cameras in all my stores, so I watch a August 2013, he had nine stores under his belt. lot of the time on camera. I have a great store He often Whatshares his Territories experience are with Available? potential ...... 69 leader in there who knows what I expect… I franchisees. Here’s how one such question-and- spend time really being engaged via phone, via answer session went: How to Finance Your Menchie’s Franchisecameras ...... to team members to make.... 71 sure they know what we want to see and what’s critical, What do you like about Menchie’s? and once I’ve got that down I can remotely The one thingMeet that the got Management me interested was Tea them ...... 71 manage the stores. guest care aspect. Every guest matters, and ev- ery guest Franchiseneeds to leave News with ...... a smile. … That’s ...... 81 How often do you visit your stores? what set Menchie’s apart for me and made me I visit my stores biweekly. I need to know when fall in love with it. I’m not there… the quality is there, the cleanli-

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ness is there and the guests are being taken make it even better. care of. They (the team members) know I’ve got their back,Next andSteps in turn ...... they take care of me...... 81 as a result. What Territories are Within what period did you break even on your Available? first store?What is Menchie’s? Realistically three years, four years. At my first Let Menchie’s Do the Work location, I was able to do it a lot quicker than Most people in real estate abide by the ad- that. From the first month forward I had positive age that the three most important things in cash flow.The Around Biggest three to and five the months Best is where real estate are “location, location, location.” you start to hit that positive cash flow. At Menchie’s, we abide by the adage “traf- fic, traffic, traffic.” We carefully select our store How do you find locations for your stores? Menchie’s is the largest self-serve frozensites to makeyogurt sure franchise our franchisees in the are in the best I take a very proactive approach. I go out and possible situation to attract a lot of guests. One drive aroundworld, and anfind international that best location company and with hundreds of stores across of the reasons our stores perform so well is be- from therethe I work globe. with Menchie’s to get that cause we’re really careful about site selection. built. The second way is to work with a broker … nowadays, at the stores I’m opening people are Our CEO, Amit Kleinberger, has beenNew at franchisees the helm have since a lot we of things to think coming up to me saying, ‘I want you to open a began franchising in 2008. “Menchie’sabout is in not launching in the their business new business; of loca- store in that location.’ frozen yogurt,” Amit says. “We are tionin the shouldn’t business be one of ofmaking them. Good locations come and go quickly, so Menchie’s works with Why did youpeople join Menchie’s? smile. And that’s what prospective franchisees a team of professional commercial real estate To make money,understand but ultimately right offbecause the bat.” I want - agents around the country who understand our ed to do something different and something business and can help us get into quality shop- that included my family… I’m a family guy. I pingAre centers you at someone affordable rents.with an wanted to have a family business. My daughter is my biggest taste-tester; my son tells me what The entrepreneurialideal location for a successfulspirit and Menchie’s a stickers I should get in and hand out; my wife store is a vibrant retail shopping center with high is the loudest on cleanliness. Altogether, we’ve passion for making guests visibility and good parking that’s easy to get having fun. We wanted to be a gathering place in and out of. It will have a good tenant mix — for the community to get together and have smile? If so, you may be think national grocery chain, big box discount fun. storeright — and for it Menchie’s.will be situated The in a strong resi- dential community. Did you go over budget on your first store? I went way over budget. We had a lot of chal- question that remains: Is Landlords who own these shopping centers lenges, and there was a lot of education we wantMenchie’s brand names right they for can you? trust. Menchie’s had to do for the city. Instead of eight weeks, it has established contacts with many of these took 14 to 16 weeks. Moving forward, on stores landlords and professional tenant representa- two through seven I’ve been under budget ev- tives. Once a franchise candidate signs a fran- ery time, and I’ve been able to cut costs and

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chise agreement, they will work with real estate professionals to find the perfect location to as- 2. What is the easiest financing to attain? sure their Tablesuccess. of Contents Menchie’s is part of the SBA registry, which means the SBA has reviewed all our financial Each new Menchie’s franchisee receives as- disclosure documents, so the loan process sistance with the entire site selection process, will go more smoothly. In addition, Menchie’s including:What is Menchie’s? ...... can...... help franchise candidates...... determine 3 their best sources of financing, including • Menchie’sHow storeMenchie’s design Created the Next Bighome Frozen equity Dessert lines of Brandcredit and ...... self-guided 8 IRAs. • Permitting The Menchie’s Story ...... 3. What...... financing strategy...... will tie 12 up the least • Contractor hiring and management of my liquid assets? What are the Startup Costs? ...... It’s important...... to have as much cash 15 on hand • Build-out process supervision as possible when you’re starting a new busi- How Much Can I Make? ...... ness. The...... reason for that is two-fold:.. 21 First, • Staff education you need a cushion for living expenses, etc., while you get the business up and running; • GrandHow opening Large marketing is the Frozensupport Yogurt Industry?second, ...... you Error! want toBookmark have cash notavailable for quick expansion should the business take off defined. quickly. Try to borrow as much as you can so that you can leave your assets as liquid as possible. How toDo FinanceI Need Restaurant Your Experience? ...... 31 Menchie’s Franchise Who Makes a Good Franchise Owner ...... 36 Many Options are Available for Meet the Team FranchiseMenchie’s Financing Franchise Reviews – InterviewsAmit Kleinberger with Actual Owners .. 40 When you’re getting ready to open your very Chief Executive Officer own Menchie’sWhat Frozen Territories Yogurt are franchise, Available? you will ...... 69 want to understand all of the financing options Amit Y. Kleinberger has served as Chief Execu- available so you can choose the one that’s best tive Officer and Board Director since 2008. Prior for you. HereHow are to three Finance factors Your to consider: Menchie’s Franchiseto Menchie’s, ...... Kleinberger was an.... entrepreneur, 71 owning businesses including an assisted living facility, a glass distribution company, and a 1. WhatMeet is the leastthe expensiveManagement expansion Tea capm -...... 71 ital available to me? chain of cellular communications retail stores. Money costs money, and the cost of money Kleinberger is also a veteran, and served prior to is interest.Franchise If you’re getting News a ...... loan to fund ...... his business career as a...... sergeant in the 81 armed your business, understand all fees and interest forces, in an infantry combat unit, and gradu- rates. ated commanders and sergeants school.

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Elie Balas Tom Regev ChairmanNext of the Steps Board ...... Vice President of...... Operations 81 Elie Balas has been the Chairman of the Board Tom Regev has served as Menchie’s Vice and Director of Business Development for President of Operations since 2009. Prior to Menchie’s since 2008. In addition to his duties Menchie’s, Regev served as the Controller for with Menchie’s,What Elie isserves Menchie’s? as the Executive Di - the Israeli Economic Mission to the United States. rector of Ami Adini & Associates, Inc., an envi- Prior to that Tom served as an Economist and ronmental consulting company. Deputy Manager of the Loans and Deposit De- The Biggest and the Best partment for the General Accountant Depart- ment of the Israeli Ministry of Finance. Danna Caldwell Co-FounderMenchie’s and President is the largest self-serve frozenGary yogurtHunter franchise in the Danna Caldwell has been President and board world, an international company withSenior hundreds Director of stores across director for Menchie’s since 2008. Prior to that, the globe. of Food Operations she co-founded the original Menchie’s loca- tion in ValleyOur Village, CEO, California. Amit Kleinberger, Before founding has beenGary at Hunter the helmjoined sinceMenchie’s we in 2012 as the Di- Menchie’s, she worked in marketing for Amp’d rector of Food Operations. He spent many years Mobile. began franchising in 2008. “Menchie’sin full isservice not inrestaurants the business with companies of such frozen yogurt,” Amit says. “We are asin Bennigan’sthe business and ofThe making Elephant Bar. He was people smile. And that’s what prospectivethen an operations franchisees and training leader for quick Adam understandCaldwell right off the bat.” service restaurants such as Jack in the Box, Jam- ba Juice and Robeks. Gary has over 30 years of Co-Founder and experience in the restaurant industry. Chief Operations Officer Are you someone with an

Adam Caldwell has been the Chief Operations entrepreneurial spirit and a Officer and board director for Menchie’s since Ana Hernandez 2008. In 2006, Adam co-founded the original passion for making guests Menchie’s location in Valley Village, California. Vice President of Marketing Prior to Menchie’s, he was involved in guest sup- Anasmile? Hernandez If so, joined you Menchie’s may be in 2014 as port, product development and project man- the Vice President of Marketing. She joined agement for Ami Adini & Associates Inc., an Menchie’sright for from Menchie’s. DineEquity, Inc. The where she environmental consulting company. Adam also servedquestion as Executive that Director, remains: International Is Mar- served as an Accounting and Operations Con- keting. Ana was responsible for all marketing sultant for OML Consultants, Inc. strategiesMenchie’s for Applebee’s right for and you? IHOP Restaurants. She previously worked for 12 years in Brand Marketing as well as the International Division of Wendy’s International, Inc. where she led marketing and brand expansion in 23 countries; including the Americas, Middle East and South

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East Asia. Her contributions to the brand were Michael Mudd recognized with both the Wendy’s Founder Award andTable the Wendy’s of ContentsInternational Excel - Franchise Development Manager lence Award. Prior to Wendy’s International, she Michael Mudd has served as a Franchise De- worked at Goya Foods, where she managed velopment Manager for Menchie’s since 2010. multiple categories. She began her marketing Prior to joining Menchie’s, Michael served as career atWhat The Coca-Cola is Menchie’s? Company, ...... where she ...... 3 a Senior Consultant for the Franchise Perfor- managed multi-channel brand programs for six mance Group and as the Director of Franchise years. Ana brings more than 20 years of market- How Menchie’s Created the Next BigDevelopment Frozen Dessert for HART Brand Health ...... Franchise. 8 Prior ing experience in the restaurant industry and to that, Michael served as the Director of Fran- consumer space. The Menchie’s Story ...... chise...... Development for Relax...... The Back 12 and also served as the Director of Franchise Develop- Joe MathewsWhat are the Startup Costs? ...... ment for Nu Image...... MedSpa. Michael 15 has 10 years of franchise experience and has assisted Senior Vice President the launch of several brands with his experi- of FranchiseHow Development Much Can I Make? ...... ence in franchising...... 21 Joe Mathews has served as Senior Vice Presi- dent of FranchiseHow Large Development is the Frozen for Menchie’s Yogurt Industry?Angela ...... Shaw Error! Bookmark not since 2010. In 2002, Joe founded the Franchise Performancedefined. Group and maintains an active Franchise Development Manager involvement with the company. Joe, a fran- Angela Shaw has served as a Franchise Devel- chise veteran and a known figure in franchising, opment Manager for Menchie’s since Janu- started hisDo career I Need 25 years Restaurant ago with the Experience? Subway ...... 31 ary 2011. Angela was a franchise owner of sandwich brand. Joe’s expertise is working with Shaw Consulting LLC, d/b/a The Entrepreneur’s emerging brands and assisting them in becom- Who Makes a Good Franchise OwnerSource...... She has over nine years...... of franchising 36 ing a nationally recognized franchise. experience, and is now helping Menchie’s grow Menchie’s Franchise Reviews – Interviewsits franchise with family. Actual Owners .. 40 Brian Melaney What Territories are Available? ...... Paul Martell ...... 69 Vice President Franchise Development Manager of Franchise Development How to Finance Your Menchie’s FranchisePaul Martell ...... has served as a Franchise.... 71 Develop - Brian Melaney has served as Vice President of ment Manager for Menchie’s since 2010. Prior Franchise Development for Menchie’s since to joining Menchie’s, Paul served as a Franchise 2008. He wasMeet elected the ManagementMayor of West Haven Tea m ...... 71 Development Manager for DoodyCalls Franchis- City, Utah, in 2005, and was re-elected in 2009. ing LLC, CertaPro Painters, and KaBloom Fran- Brian served as President for Melaney Marketing, Franchise News ...... chising LLC. Prior to that,...... Paul worked 81 in the life a promotional goods company. He is a fran- insurance industry. chise veteran and has been in franchising for 30 years.

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Chris Brown best-tasting frozen yogurt, we are No. 1 be- cause we value the guest experience above all FranchiseNext Development Steps ...... Manager ...... else...... 81 By now you have a high-level understanding Chris Brown has served as a Franchise Develop- of who we are and the difference we are try- ment Manager for Menchie’s since 2013. Before ing to make in the world. The next step is to tell joining Menchie’s, Chris worked at Sodexo as us about who you are and the difference you the DistrictWhat Manager. is He Menchie’s? also worked for com - want to make in the world. panies such as Robeks, The Parable Group and Doodycalls. Chris has over 10 years of franchise Since you’ve already downloaded our Fran- and sales experience. The Biggest and the Best chise Report and filled out an application, you should be prepared for your first phone con- versation with your Menchie’s Franchise Devel- Menchie’s is the largest self-serve frozenopment yogurt Manager franchise (FDM), who in will the act as your Next Steps primary point of contact. We’ll call you to chat world, an international company withfor five hundreds minutes aboutof stores such thingsacross as capital re- I want theto learn globe. more. What are quirements and market availability to make sure my next steps? there is a potential for a match. Our CEO, Amit Kleinberger, has been at the helm since we By now, you know why Menchie’s Frozen Yogurt began franchising in 2008. “Menchie’sDuring is that not call, in the we’ll business set up a more of detailed franchise is a major player and thought leader meeting that will take 45 minutes to an hour. We in the frozenfrozen dessert yogurt,” category. Amit Hopefully, says. you’ve“We are callin the this ourbusiness “getting of to makingknow you” conversation. also learnedpeople that, although smile. And we do that’s serve thewhat prospectiveThis will be yourfranchisees first opportunity to tell us more understand right off the bat.”

Are you someone with an entrepreneurial spirit and a passion for making guests smile? If so, you may be right for Menchie’s. The question that remains: Is Menchie’s right for you?

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about who you are, what makes you tick and what you are looking to accomplish next. We will spend theTable rest of the of conversation Contents talking about how that might occur if you were a Menchie’s franchisee. If we both see the potential fit, we will continue along in the investigation process. What is Menchie’s? ...... 3 As you can see, there is zero risk in learning more and tellingHow us more Menchie’s about you. Created the Next Big Frozen Dessert Brand ...... 8

We look forward to the opportunity to learn more aboutThe each Menchie’s other. Story ...... 12

What are the Startup Costs? ...... 15

How Much Can I Make? ...... 21

How Large is the Frozen Yogurt Industry? ...... Error! Bookmark not

defined.

Do I Need Restaurant Experience? ...... 31

Who Makes a Good Franchise Owner ...... 36

Menchie’s Franchise Reviews – Interviews with Actual Owners .. 40

What Territories are Available? ...... 69

How to Finance Your Menchie’s Franchise ...... 71

Meet the Management Team ...... 71

Franchise News ...... 81

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