Next Steps .......................................................................................... 81 What is Menchie’s? The Biggest and the Best Menchie’s is the largest self-serve frozen yogurt franchise in the world, an international company with hundreds of stores across the globe. Our CEO, Amit Kleinberger, has been at the helm since we began franchising in 2008. “Menchie’s is not in the business of frozen yogurt,” Amit says. “We are in the business of making people smile. And that’s what prospective franchisees understand right off the bat.” Are you someone with an entrepreneurial spirit and a passion for making guests smile? If so, you may be right for Menchie’s. The question that remains: Is Menchie’s right for you? 31 Contents Table of Contents What is Menchie’s? ..................................................................................3 What is Menchie’s? ............................................................................. 3 How Menchie’s Created the Next Big Frozen Dessert Brand ...............5 How Menchie’s Created the Next Big Frozen Dessert Brand ......... 8 The Menchie’s Story .................................................................................6 The Menchie’s Story .......................................................................... 12 What’s the Buzz? .......................................................................................8 What are the Startup Costs? ............................................................ 15 How Much Does It Cost to Open a Menchie’s? ....................................9 How Much Can I Make? .................................................................. 21 How Much Can I Make? .......................................................................10 How Large is the Frozen Yogurt Industry? ......... Error! Bookmark not How Large is the Frozen Yogurt Industry? ............................................12 defined. Do I Need RestaurantDo I Need Experience? Restaurant ......................................................................... Experience? ................................................ 31 14 Who MakesWho Makes a Good a Good Franchise Franchise Owner Owner ................................................ ........................................... 36 15 Menchie’sMenchie’s Franchise Franchise Reviews Reviews – Interviews – Interviews with with ActualActual OwnersOwners .. 40 ....... 17 What Territories are Available? ........................................................ 69 What Territories are Available? ...........................................................27 How to Finance Your Menchie’s Franchise .................................... 71 How to Finance Your Menchie’s Franchise ..........................................28 Meet the Management Team ........................................................ 71 Meet the Team ........................................................................................28 Franchise News .................................................................................. 81 Next Steps ...............................................................................................31 22 What is Menchie’s? Are you someone with an entrepreneurial spirit The BiggestNext Steps and ................................the Best ................................and a passion for.......................... making guests smile? 81 If so, you may be right for Menchie’s. The question that Menchie’s is the largest self-serve frozen yogurt remains: Is Menchie’s right for you? franchise in the world, an international compa- ny with hundredsWhat of is stores Menchie’s? across the globe. Our philosophy Menchie’s is a place where, when you go there, Our CEO, Amit Kleinberger, has been at the you don’t want to leave. We’ve designed our helm since we began franchising in 2008. stores to be inviting and fun, a great place for “Menchie’sThe is not Biggest in the business and ofthe frozen Best yo- families and guests of all ages to hang out. gurt,” Amit says. “We are in the business of mak- ing people smile. And that’s what prospective We want every guest to come away with a franchisees understand right off the bat.” Menchie’s is the largest self-serve frozengreat frozen yogurt dessert franchise and a great in the experience. world, an international company with hundreds of stores across the globe. Our CEO, Amit Kleinberger, has been at the helm since we began franchising in 2008. “Menchie’s is not in the business of frozen yogurt,” Amit says. “We are in the business of making people smile. And that’s what prospective franchisees understand right off the bat.” Are you someone with an entrepreneurial spirit and a passion for making guests smile? If so, you may be right for Menchie’s. The question that remains: Is Menchie’s right for you? 33 We want everyone to leave Menchie’s feeling Our competition sells frozen yogurt. While we do better than they did when they first walked in. serve up a high-quality, great tasting frozen des- Every Menchie’sTable owner of learnsContents about the impor- sert, more importantly we serve up smiles. While tance of guest care and greeting everyone with guests’ taste preferences may change over a smile so they leave with a smile. time, their desire to take their family out to a family-friendly environment, smile and laugh will What is Menchie’s?“When you ................................ take care never................................ go out of style. ............. 3 of your guests and How Menchie’smake Created them smile, the they Next BigOur Frozendedication Dessert to delivering Brand a .........flawlessly 8 fun will take care of you guest experience has paid huge dividends for and your business,” – our franchisees. Here are some of the latest in The Menchie’sand Story that ................................is at the core a long................................ list of awards and accolades.......... 12Menchie’s of Menchie’s Unique has earned: What are theSelling Startup Proposition. Costs? ............................................................ 15 • Entrepreneur Magazine included us in its How Much Can We Iserve Make? our own ................................ Franchise................................ 500 and Fastest Growing.. 21 rankings in private label yogurt, 2014 and 2013, and we were also included us and we have varieties on its Top New list in 2013 and 2012. How Large is thatthe appealFrozen to Yogurt every Industry? ......... Error! Bookmark not palate and diet, from • Entrepreneur Magazine rated us as the Top defined. tart and non-fat to Frozen Yogurt Franchise in 2013. low-carb, gluten-free and non-dairy. Speaking of dairy, we get all our milk products from a spe- • Fast Casual ranked us among the Top 100 cially selectedDo I NeedCalifornia Restaurant dairy where Experience?cows are ................................Movers and Shakers in................ 2013. 31 never treated with artificial growth hormones. We don’tWho believe Makes in making a Good or serving Franchise anything Owner• QSR................................ magazine rated us ...........its top Rising 36 Star to our guests that we wouldn’t serve to our own among its Best Franchise Deals list in 2013. families. Menchie’s Franchise Reviews – Interviews• Forbes with magazine Actual named Owners CEO .. Amit 40 Klein- Menchie’s Stands Out berger as one of America’s Most Promising CEOs under 35, and it named co-founder What makesWhat Menchie’s Territories stand are out fromAvailable? the ........................................................ 69 Danna Caldwell as one of 11 Women Who crowd is our devotion to the guest experience. Started Amazing Companies. How to Finance Your Menchie’s Franchise .................................... 71 What do we mean when we say “guest experi- • Technomic ranked us at 272 in the Top 500 ence?” For instance, Honda sells motorcycles Meet the Management Team ................................U.S. Restaurant Chain........................ Report in 2012. 71 but Harley Davidson sells a lifestyle. Menchie’s is like Harley Davidson. Dunkin Donuts sells coffee. • Orlando Magazine ranked Menchie’s No. 1 StarbucksFranchise serves community News and ................................ conversation. .................................................. 81 Best Frozen Yogurt in 2011. Menchie’s, like Starbucks, sells more than prod- ucts. • Los Angeles Business Journal named us Best 42 Franchise in 2011. understands its guests better than everyone else. Menchie’s is that brand in the frozen des- Menchie’sNext is an Stepsaward-winning ................................ international ................................sert category.” .......................... 81 brand that’s growing by leaps and bounds. Read on to see if we each fit what the other is For Menchie’s, making people smile is more looking for. than the corporate mission statement; it is its What is Menchie’s? sole reason for being. While Menchie’s is equally dedicated to helping franchisees receive an How Menchie’s excellent return on investment, we believe a franchisee’s financial success is completely tied CreatedThe Biggest the Next and Bigthe Best to how many guests leave happier than when they came in. In other words, profitability is not Frozen Dessert Brand the goal; it’s a byproduct of the value we add What MakesMenchie’s Menchie’s is the largest the selfBest-serve frozento each yogurt guest who franchise walks in our in door.the Frozenworld, an international company with hundreds of stores acrossAbout our Yogurtthe globe. Frozen