Labthe Healthy Attendance and a Raft of New Products Prompt Attendees to Give Show a “Thumbs Up.” Page 28

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www.visionmonday.comM OCTOBER 22, 2007 VOL. 21 NO. 12 $15 WEB_PDF 10/16/07 2:54 PM Page HC2

O N M N D A I O Y I S V Ill. law requires eye exams for children entering

P school I O H P S T R I E C D page 12 07VH-802 A L E A N E W S L www.visionmonday.comMondayOCTOBER 22, 2007 VOL. 21 NO. 12 $15 The Newsmagazine for the Eye Care Industry

SHOW WRAPUP Expo Exudes Upbeat Mood

Labthe Healthy attendance and a raft of new products prompt attendees to give show a “thumbs up.” page 28

RETAIL DISPENSARY Contact Lenses ECPs take another look at daily disposables. page 62

NEWS • VSP Vision Care acquires wholesale lab Legends 4.0, major optical lab. page 8 • Frank Rescigna joins Viva Standing still is never an option in business and wholesale labs are no exception to International. page 10 the rule. The sign of a successful lab is one that is always changing, re-inventing and rediscovering itself. VM spoke with nine experienced wholesale lab executives to • Vision-Ease licenses discuss how their businesses are changing and what ECPs need to know to enhance Coppertone for polarized their lens business for 2008 and beyond. See Page 48. lenses. page 12

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O N MO N I D A I S Y V www.visionmonday.com VISION MONDAY/OCTOBER 22, 2007 5

O P P I THIS MONTH IN VM T H I C S A R L D E N E W S L E A

EDITOR’S NOTE HOYA SUPER HiVision IN THIS ISSUE ‘Modern’ Ideas Need to Take Hold in the Practice It was encouraging to see the tance of modern systems in the exam lanes that News sustained level of buying activ- practitioners continue to emphasis the need for Sàfilo appoints vice president of marketing ...... 8 ity on the show floor during modern systems to track their dispensaries’ per- Hilco acquires OnGuard Safety . . . .11 Vision Expo West, since that’s formance as well. Gruen, Ross buy back Grueneyes . .14 always a sign reflecting healthy That’s because today, the medical/marketing, Jobson strengthens partnership with Carl business back at home for eyecare/eyewear, dueling forces-within-vision Zeiss through WinkPad ...... 18 attendees. care that embody both retail and professional, ™ 8 Standard Anti-Reflective Lens HOYA SUPER HiVision VisionWeb unveils ner services, It was also encouraging to have never been more pronounced. training ...... 18 Marge Axelrad see that the order-writing at Striking a balance of the two—without one Editorial Director Sàfilo’s Tabacchi elected president of the show and the lively dialogs somehow eclipsing the other—is going to be the 24 ANFAO, MIDO ...... throughout the hall were taking place not only at key to vision’s future in the near-term and in the Unilens names Eschenbach exclusive worldwide distributor ...... 22 eyewear, lens and equipment booths but at the coming decades. Expo West 2007 Wrapup ...... 28 practice management, instrument and contact With a Boomer population aging every day, lens areas as well. and Gen-Xers’ family care concerns taking hold, Scene & Heard 14 OWA Networking, POWW events in This is another good indicator that ECPs and eye care’s big opportunity as an essential compo- Las Vegas ...... 43 optical buyers are paying, across the board, atten- nent of health care will come to the forefront. Viva hosts luxury forum ...... 46 tion to a range of areas in their business, the At the same time, new technologies in con- Long Island practice sponsors Kids exam lanes among them. tact lenses, spectacle lenses as vision correction Vision Awareness day ...... 46 When ECPs start looking at things like prac- “solutions” have a rosy connection to eyecare Exam Lanes tice management, advanced systems and instru- professionals’ expertise—if they would lever- Expo OD panel explores ‘tricks of the ments, they are investing in the primary care age it. 54 trade’ ...... 28 aspect of their offices and that bodes well for the And, eyewear, with the boost of brand and Retail Dispensary independents’ future. It also indicates that new designer names, is starting to crack the realm of Launches ideas about the ‘modern eyecare’ office are tak- big-time, media-spotlight fashion notoriety. L’Amy intros Proenza Schouler sunwear ...... 56 ing hold. All elements of the vision business have II Sàfilo bows Banana Republic sun collec- Let’s hope that with the focus on the impor- synergy—that’s the really modern idea. tion ...... 58 Second Looks 56 WHAT’S ONLINE Ray Ban intros photochromic models . . 46 Silhouette unveils Spirited Elegance collection ...... 56 Viva debuts new Gant groupings . .58 Columns F.Y.Eye ...... 59 Contact Lenses ...... 62 Extra Sun Advisor ...... 65 Inside the Lab 58 Visionmonday.com VMail EXTRA VM Archives OptiStock 66 OLA preview ...... Visit our new site, Be ‘in the know.’ Sub- As a VMail EXTRA For the latest stock CC system meeting focuses on direct completely redesigned, scribe to this e-news subscriber, search quotes, financial and 10.9 Reasons it’s the best AR lens — without a scratch. surfacing ...... 67 reorganized with search service. Twice a week beyond the Current investment news for pub- Business Essentials by rank or date, new plus “Breaking News” and Last Issues of VM licly traded vision care Scratch Resistance Rating No other AR lens on the market can outperform SUPER HiVision. Classifying Employees ...... 72 navigation and exclusive in HTML. Your sub- to review and access companies, go to (Bayer Abrasion Values)* Balance Sheet “On the Web” stories scription lets you access thousands of VM news www.visionmonday.com 76 and up-to-date visionmonday.com stories, special reports and click on the • B&L launches debt tender offer . . . 67 14 n Unbeatable Scratch Resistance — twice the scratch resistance of the industry news. features and archives. and company profiles. OptiStock button on sio s Vi the left. las Hi leading AR coating G R 12 PE 1 SU ™ 2 • ViewProtect — super cleanable topcoat virtually eliminates smudges, . 0 1

10 0 dirt and fingerprints . 9 ct te • ™ www.dacvision.com ® ro Substrate Matching Properties — unsurpassed clarity by matching the 8 on P fl ew Te i ™ ® A V e t index of the lens with the index of the coating USA Toll-Free Phone: L ™ + liz ra O ® A a S on C isi al s 800.800.1550 6 iV riz eis • Less than 0.5% light reflectance — more light makes it to your 6 H C Z USA Toll-Free Fax: . 0 5 5 5 patient’s eyes . . . 800.421.3398 0 0 0 AR 4 rd da Phone: 972.677.2700 an St To learn more, call your HOYA representative Fax: 972.677.2800 2 2 .

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© 2007 HOYA Corporation. All rights reserved. HOYALUX is a registered trademark and SUPER HiVision, HiVision, ViewProtect, Substrate Matching Properties, HOYA Honors Program, iD, iD LifeStyle, Summit ecp, Summit cd and GP WIDE are trademarks of HOYA Corporation. All other trademarks are the property of their rightful owners. WEB_PDF 10/16/072:54PMPage6 Icon in Fashion and Lifestyle rdcsi vr6 onre worldwide astrong share with in established both andproducts emerging in over 60countries markets. the world’s leading manufacturers in the men’s luxury clothing industry. The company distributes oldest and entrepreneurial respected most families in Italy, Ermenegildo Zegna is among Asone designItalian ofthe is worldwide, coveted especially in the fashion world. environment. The market for men has increased tremendously, opening tremendously, increased has men for The market environment. highwith styling and detail. conscious brand. ofthe formal classic superior Heseeks quality paired products, appeal technical he for smart looks with and performance is very purchasing to comes When it and lifestyle. modern affluent an lives A successfulsophisticated. businessman with high spending power, he demographic. Considered ahigh-end consumer, he is worldly and Ermenegildo Zegna’s target audience is males in the 30-55age Zegna and Today’s Man the men’s luxury market. in fixture iconic an into evolved has brand the workmanship, impeccable design and and fabrication. materials use Revered offlawless its for in product every the brand produces. concepts are deeply instilled in the company’s philosophy and are thriving advanced with technologicalcraftsmanship research. Today, these needs, customer’s and the merging meet to traditional product innovation of the highest quality fabrics and use ofthe consistent finest materials, his reflected vision These thethat company. for values include production Founded in 1910,Ermenegildo Zegna built his business on three core values The Brand In recent the modern years man has in become amajor the force retail The Ermenegildo Zegna brand is synonymous exceptional with textiles, many opportunities particularly in particularly many opportunities clothing and accessories. Today’s man pays more attention to more attention fashion, technologyfashion, and trends. With its Style SZ3526 designed for this group. this for designed this upward trend with an exclusive eyewear collection specifically amonggrowing categories men, accessory Ermenegildo Zegna taps into phenomenon With eyewear being fullest advantage. its one to ofthe fastest sories, Ermenegildo Zegna is among designer the first capitalize on to this long-standing in providing history the in finest men’s clothing and acces- needs, turning the brand more into than aname -alifestyle. wardrobe,accessory Ermenegildo Zegna their is positioned saturate to Aseyewear becomes afashion staple in man’s contemporary every man. sophistication, and suited is the truly fashion for conscious and successful excellent for andCR39 material optical clarity lightweight fit. and glare elimination equipped is lenses for polarized frame with Each Ermenegildo Zegna pinstripe, handmade and zyl extended plaque logos. silhouettes fine with details such flex hinges, as leather detailing, the elegant luxury. The styling contemporary sun in classic features collection Titanium appeal provideszyl. astylish and with fit offers zyl acomfortable collection is available in a combination of titanium,shapes, metal each and frame is constructed handmade with the finest The materials. optical eyewear Available in sleek and extended applications. logo stamped Ermenegildotrademark Zegna pinstripe and chevron, leather detailing and the brand’s from details taken style features suiting including the with today’s sophisticated and The cosmopolitan collection trends. brand’s the from combined products elements designed traditional with original The are combination styles traditional and of innovative materials. Ermenegildo Zegna exclusive features Eyewear designs from crafted Ermenegildo Zegna Eyewear Collection The Ermenegildo Zegna collection Eyewear exudes confidence and 800.345.VIVA vivagroup.com800.345.VIVA Style VZ 3037 Style VZ

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N MO N I O D A I S Y V 8 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com When you are on the

O P P IN THE NEWS I T I H road all the irrelevant C S A R L E N D E W S L E A ‘‘ things fall away – it becomes the road, the bike, and you. It’s about NEWS VIEWS dedication, motivation, and moving forward.

Working together with

VSP Vision Care Acquires Wholesale Lab Legends 4.0 Luxottica compliments By Andrew Karp he allowed that “the Southeast and Legends 4.0 was founded in 2005 by tronically transmit their orders, to their my guiding philosophies‘‘ Group Editor Lenses & Technology Northeast make sense.” Lynch said the Bill Benedict, an optical industry veter- exclusive ClearVision, and ClearVision and has been essential criteria for lab acquisitions is “a combina- an with more than 50 years of experi- Ultra anti-reflective coatings. to my success. LAS VEGAS—VSP Vision Care tion of technology and lab management.” ence, and by daughter Donna Benedict “VSP shares our mission of providing- announced today its purchase of Leg- He declined to specify which labs VSP and son Dennis Benedict. The lab great customer service and quality prod- DR. ROBERT REED JR. ends 4.0, a major optical laboratory, might be targeting for acquisition or ranked 17th in Vision Monday 2006 ucts. We’re delighted to play a role in All Eyes, Optometry located in Lewisville, Texas, outside whether negotiations are underway for Top Labs survey, with $11.5 million in expanding VSP’s service to private prac- St. Joseph, MI Dallas. The acquisition represents the other lab purchases. However, he noted annual net sales. Legends 4.0 has estab- tice doctors in the U.S.,” said Legends latest move by VSP to create a network that VSP is looking at more co-investing lished a reputation for producing high- 4.0 CEO Bill Benedict. “You can count of company-owned labs that will oper- arrangements, similar to its recent invest- quality, advanced optical products and on our team to deliver the best products ate in addition to VSP’s existing net- ment in Perfect Optics, a San Diego services ranging from their proprietary and service to doctors and their work of 288 contract labs. wholesale lab in which Zeiss also has an Fast Rx, which allows doctors to elec- patients.” II Legends 4.0 becomes VSP’s third ownership stake. Asked how VSP’s expansion “Our intention is to have of its company-owned lab net- Sàfilo USA Appoints Scheer Ettinger more company owned work might impact the 288 Vice Presdient of Marketing labs in the next 12 to “contract labs” that also process VSP prescriptions, Lynch PARSIPPANY, N.J.—Sàfilo USA has association’s marketing initiatives for the 24 months.” replied, “It doesn’t mean reduc- announced the appointment of Robin $265 billion kitchen and bath remodeling —Rob Lynch, Vision Service Plan ing our relationship with our Scheer Ettinger to the position of vice and design industry. Prior to her position contract labs. We have strong rela- president of marketing. there she held vice president of market- wholly-owned lab, joining VSP’s Sacra- tionships with Essilor, Hoya and Zeiss “Robin brings many strengths to the ing positions for several companies mento, California and Columbus, Ohio [which operate some of the contract labs] Sàfilo management team,” said Dick including: Montblanc North America, labs. The lab, which is owned and man- and this move won’t impact those relation- Russo, executive vice pres- DMC Corp., Escada aged by Bill Benedict, Donna Benedict ships.” ident of Sàfilo USA. “Her (USA), Inc. and the and Dennis Benedict, will continue to Commenting on the Legends 4.0 extensive background in World Gold Council. She service its current customer base, purchase, Lynch said, “Legends 4.0 is luxury goods marketing has worked for Liz Clai- according to VSP. The Benedicts will be an outstanding lab and we are very along with her strong borne, Inc. as director of actively involved in the integration with pleased to welcome them into the VSP strategic vision and excep- strategic marketing and VSP. family. This investment helps us tional leadership skills, visual merchandising and “Our intention is to have more com- expand our delivery of high quality make her a true asset to later, as director of mar- pany owned labs in the next 12 to 24 optical products to private practice eye- Sàfilo USA as we continue keting for the company’s months,” Rob Lynch, president and care doctors nationwide. Private prac- to build our multi-channel retail group. Earlier in her chief executive officer of Vision Service tice provides the best patient experi- businesses.” career, Scheer Ettinger Plan (VSP), said. Although Lynch said ence in the market, and our steadfast In her new position, worked for Godiva VSP’s acquisition strategy is “not mar- focus is to strengthen this important Scheer Ettinger will Robin Scheer Ettinger Chocolatier, Inc., serving ried to any specific geographic regions,” delivery system.” direct all marketing activ- first as marketing manag- ities for Sàfilo USA’s optical and retail er and later as group marketing director. Essilor Expands Polarized Distribution, sunglass divisions, as well as the compa- Scheer Ettinger holds an MBA in Acquires Majority Stake in KBco ny’s retail division which encompasses marketing from Farleigh Dickenson the Solstice Sunglass Boutique and Sun- University and a BFA in design from the Luxottica&me DALLAS—Essilor of America, work with Kurt Hollinger, John Olsen sights by Solstice upscale sunwear spe- Philadelphia College of Art. sm (EOA), a subsidiary of Essilor Interna- and their management team to leverage cialty chains. Scheer Ettinger fulfills the responsi- tional, has acquired a majority stake in Essilor’s strength in product research She joins Sàfilo from The National bilities formerly handled by Neal Gor- KBco, one of the largest polarized lens and development, distribution, market- Kitchen and Bath Association where, as don, who left in the company in distributors in the U.S. ing, and financial resources.” director of marketing, she oversaw the August. II Created in 1987 and based in Centen- Kurt Hollinger will remain president nial, Colo., KBco generates annual sales and John Olsen as COO of KBco and of around $31 million. A recognized spe- the rest of the KBco’s current manage- Show Organizers Set New Dates/Day cialist in polarized lenses for the U.S. ment team will remain in place. KBco Pattern for Vision Expo West 2008 ophthalmic optics industry, it supplies will operate as an independent sub- retail chains and eyecare professionals a sidiary of EOA. LAS VEGAS—Show organizers have shifted the dates for next year’s International broad offering of products through an Customers, suppliers and other busi- Vision Expo West in consideration of the Rosh Hashanah holiday. The new dates extensive distribution network of ness partners will continue to interface are Oct. 3 to 5, 2008. These dates represent a new day pattern for the Interna- wholesale laboratories, Essilor noted. with KBco as they do currently. tional Vision Expo West event which will be held on Friday, Saturday and Sunday “This acquisition will allow Essilor to “We believe that this acquisition will in 2008, according to an announcement from show organizers. expand our presence in the polarized greatly benefit our customers and “Prior to changing the dates for 2008, we reached out to all of our exhibiting segment of the industry. It will enhance employees alike,” stated Hollinger. and attending customers, and the research results strongly support this date our portfolio of products to support our “Through this acquisition, Essilor and change. The new days, combined with exciting special events, make us confident customer base,” said John Carrier, presi- KBco will be able to utilize the that this change will result in a positive experience for all of our participants,” dent Essilor of America. “KBco will con- strengths of both companies to help our according to show management. II tinue with business as usual. We will customers build their businesses.” II To learn more about Dr. Robert Reed and the advantages of partnering with Luxottica go to www.luxandme.com WEB_PDF 10/16/07 2:54 PM Page 10

M N MO N O N O N D I O D A S I A I S Y I Y V V 10 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com www.visionmonday.com VISION MONDAY/OCTOBER 22, 2007 11

O O P P P P IN THE NEWS I I IN THE NEWS T T H I H I C S C S A R A R L E L E N D N A D E W S L E A E W S L E

NEWS VIEWS NEWS VIEWS Viva Names Rescigna Chairman, Will Succeed Barkley in ’08 Hilco Acquires OnGuard Safety, Supplier of Rx Frames

PITTSBURGH, Pa.— Frank Rescigna dent of sales at Charmant. lead a great team of 600 Viva associates has steadily grown to become a worldwide PLAINVILLE, Mass.—The Hilsinger tion industrial safety frames. The deal, According to Hilsinger president Bob more than 170 Rx safety frame styles has been named to the new position of Stated Robert Gray, chairman and worldwide. I look forward to building on leader in ophthalmic frames and sunglass Company (Hilco) has acquired combined with Hilco’s A-2 safety brand, Nahmias, “Eye protection is an area of across a wide range of materials, func- chairman of the Viva International CEO of HVHC, Inc., “We are very grate- our company’s success and to maintain manufacturing. The company distributes sev- OnGuard Safety Corporation, a Toron- makes Hilco one of the largest Rx safety increasing focus for our company and tionality, and price points. OnGuard’s Group, the eyewear and sunwear manu- ful to Mitch Barkley for the many contri- our sharp focus on creating value for our eral leading designer eyewear collections to, Canada based supplier of prescrip- eyewear companies in the industry. for many of our customers. OnGuard operations have been relocated to facturer, based here, which is a sub- butions that he’s made to the company associates and customers.” In his new including GUESS?, Tommy Hilfiger, fits in perfectly with our business strat- Hilco’s Massachusetts headquarters to sidiary of the Highmark Vision Group during the last 20 years. Over this period, role, Rescigna will report to Gray. GANT, Candie’s, Harley-Davidson, Marc Motive Eyewear Mergers With egy as it enables us to (HVHC, Inc). Mitch Barkley, a 20-year Viva has experienced steady growth and Barkley started at Viva in 1988 in a man- Ecko, Magic Clip, Viva and Savvy eyewear present more innova- “Eye protection is an area of veteran of Viva, who is currently presi- become of the industry’s leaders in eye- agement training position and rose to the and Bongo. Its portfolio also includes distribu- StyleMark, Building Global Portfolio tive growth opportuni- increasing focus for our company dent and CEO of Viva, will continue in wear and sunglass manufacturing, design ranks in sales and marketing before be- tion of Ermenegildo Zegna, Etro, Givenchy, ORMOND BEACH, Fla.—StyleMark our impressive international distribution ties to our valued cus- his present role until the end of this year. and distribution. Given Frank Rescigna’s coming president and then adding the CEO Fila and Escada in North America through continues to build its sunwear, readers network,” continued Ascik. tomers. and for many of our customers.” On Jan. 1, 2008, Rescigna will become extensive vision industry experience, title three years ago. He was involved in the agreements with Italy-based DeRigo S.p.A. and eyewear portfolio with the news Motive, one of the leading sunglass, OnGuard’s commit- president and CEO. including his work with company’s licensing expansion and in the Viva was one of the first American eye- that it has merged with Motive Eye- reading glass, and optical frame distrib- ments to innovation, —Bob Nahmias, Hilsinger HVHC, wholly-owned by fashion brand development, establishment of the company’s internation- wear companies to expand internationally wear. utors in the US and Canada, sells over quality, and customer service have pro- Highmark, Inc., consists of retail store operations and al subsidiaries, distribution and partnerships. and currently maintains offices and direct Motive Eyewear is the holding com- 30 million pair of eyewear under 18 dif- pelled it to a leading market position enable customers to take full advan- Vision Monday Viva Optique, Inc., Davis strategic planning, we know Barkley told , “It has sales forces in the United Kingdom, France, pany for Lantis Eyewear, Personal ferent owned and licensed brands and we are thrilled to join forces with tage of ordering and shipping efficien- Vision, Inc. (one of the coun- that Viva is getting a senior been a very fulfilling 20-year journey. I Brazil, Canada, Mexico, Japan, Hong Kong, Optics, Lantis Merchandising Services including Dockers, ESPN, Mudd, such a dynamic, quality company.” cies. OnGuard’s field sales organization try’s largest managed vision executive with outstanding want to thank the people at Viva and, in Australia, Germany, Holland, Austria, and Optimax in Canada. Hilary Duff, Solargenics, and Kathy Van Optiq, an affiliated company of will remain unchanged. care companies and operator credentials and leadership particular, Harvey Ross, for the opportu- Switzerland, Spain, and Portugal. In total, StyleMark, based here, is the holding Zeeland, StyleMark stated. OnGuard, is not involved with the Founded in 1956, The Hilsinger of Davis Vision and Empire skills. He’ll be a tremendous nities he’s given me.” the company has global distribution capa- company for StyleScience, Riviera, and Bill DeYo, CEO of Motive Eyewear transaction and will continue to be oper- Company is the largest supplier of II Vision Centers) and Eye asset to the Viva manage- Over the years, Viva International Group bilities in more than 50 countries. Polaroid Eyewear, which sell a diverse added, “We are excited about being part ated by the Nadler family. accessories to eyecare professionals in Care Centers of America. ment team as we continue portfolio of owned and licensed brands, of the StyleMark family. StyleMark has The combined OnGuard/A-2 prod- North America and the U.K. and is a Viva, founded by Harvey to grow our business and including Nine West, Jones New York, an excellent reputation, with strong uct line will be sold under the leading provider of protective eyewear Ross in 1978, was sold in Frank Rescigna enhance Viva’s presence as New Eyefinity President Steve Baker Polaroid, Speedo, NASCAR, Disney, brands and distribution in a broad range OnGuard umbrella and will consist of for industrial and sports applications. II February 2005 to Pittsburgh, an industry leader.” Plans More Private-Practice Support Hello Kitty and Revlon, with distribu- of channels. Our reading glass line and Pa.-based Highmark Inc. Said Rescigna, “Viva is one of the tion across a broad array of retail chan- optical frame lines will compliment an NAVCP, Transitions Release Consensus Rescigna has 30 years of experience industry’s great companies, with a proud RANCHO CORDOVA, Calif.— frame-ordering Web site designed to nels including department stores, mid- already strong portfolio of products.” in the optical industry. He was most history, outstanding talent and enviable Although new in his role as president of enhance ECPs’ ability to stay current tier stores, and mass merchants. Motive Eyewear will continue to main- Paper from April Roundtable recently president of 1-800-CLIP-ONS positions in many of its product lines and Internet portal Eyefinity, Steve Baker with the most popular frame styles. StyleMark acquired the Polaroid Eye- tain their design offices in New York INDIANAPOLIS—The National Asso- members and the industry at large, unify- and prior to that served as president and services. It’s a great honor to join its lead- pledges to maintain the “mission” of The new “Top Sellers” feature high- wear International business, the eye- and distribution based in Anaheim, ciation of Vision Care Plans and Transi- ing them behind a consistent and con- CEO of Marcolin USA and vice presi- ership team and have the opportunity to Eyefinity and its parent, Vision Service lights the five top-selling frames in the wear division of Polaroid Corporation, Calif. tions Optical are making available a con- certed HR and consumer education Plan (VSP): helping the private-practice nearly 200 collections available to eBuy owned by Petters Group Worldwide, in The companies will maintain their sensus paper summarizing discussions effort,” he said. CooperVision Realigns Management, practitioner. users. March of this year. own design, marketing, and sales teams from a NAVCP medical advisor round- “The medical aspects of vision wear Baker, who took over the top job at This month Eyefinity is also making “StyleMark is excited about this fan- to allow customers unique choices with- table, held during the association’s annu- is one area that clearly needs to be Shone Is Now President of CooperVision Eyefinity in late September, has spent available its second “Best Practices” tastic growth opportunity. We will in each company’s brands, StyleMark’s al conference in April. The event, sup- defined and is well supported by the FAIRPORT, N.Y.—The CooperVision Jeff McLean continues as president of more than seven years in information guide, called “Practice Made Perfect, extend Motive Eyewear’s brand pres- statement said. Overall, StyleMark will ported by an educational grant through consensus paper,” said Pat Huot, busi- division of The Cooper Companies the Americas; however, in addition to opera- technology and business development An Eight Step Guide to Profitable Eye- ence globally and take advantage of the sell over 70 million pair of eyewear, gen- the Transitions Partners in Education ness manager, managed vision care, for (NYSE: COO) made changes to its man- tions, McLean will oversee distribution and positions with the company. He has seen wear.” The guide identifies and details synergies that exist between the two erating approximately $360 million in program, addressed the need for con- Transitions. “Because eyeglasses are agement structure that will take effect Nov. packaging throughout the U.S., Canada, Eyefinity’s business change over that eight specific steps ECPs can imple- companies,” said Mark Ascik, Style- sales. The company will distribute in 67 sumer education on the value of vision often seen as a fashion accessory—as 1, including the appointment of Thomas Latin America, Mexico and South America. period from primarily orders coming ment to improve their capture rate and Mark CEO. “StyleMark now has the countries with over 800,000 square feet care plans. shown by the amount of time spent on Shone as president, CooperVision U.S. “Now that the acquisition and inte- through VSP programs to increase their lens sales by opportunity to drive global growth by of distribution and manufacturing along The resulting paper, “Addressing the selecting frames versus lenses— Shone, who joined CooperVision in gration of Ocular Sciences’ business is the point where today more up to 10 percent, according extending Motive’s brand portfolio into with 800 employees. II Need for Education on the Value of they’re not always recognized as a 1990, was previously senior complete within the than half that business— to the company. Vision Care Plans,” identifies the lack of device to protect and enhance vision. vice president of strategic Americas, CooperVision from about 24,000 private- Based on the advice of Pearle Europe Parent HAL Holding emphasis on vision “The medical aspects of vision wear marketing. As president of can move forward in a practice eyecare profession- experienced practitioners, care in comparison to CooperVision U.S., he will robust and passionate way als—is non-VSP-related. the new guide is available for Acquires Two Brazilian Chains dental and other is one area that clearly needs to be be responsible for the orga- with a focus on offering In his new role Baker download from Eyefinity’s MONTE CARLO—HAL Holding, parent of Fotoptica has 68 stores (39 of health benefits pack- defined and well supported by the nization’s sales, marketing, unmatched service to eye- took over all responsibilities Web site, www.eyefinity.com. the Pearle Europe chain and other Euro- them franchised) in the Brazilian ages, and stresses a customer service and profes- care providers, while related to Eyefinity previ- “We have the ability to pean optical retailers, recently acquired states of São Paulo, Minas Gerais, need to educate con- consensus paper.”—Pat Huot, Transitions sional relations functions. expanding our product ously held by Don Yee, for- assemble and deliver a two Brazilian optical retail chains. Rio de Janeiro and Santa Catarina. sumers—and HR Steve Reiman has been portfolio and achieving mer senior VP of marketing Steve Baker great set of Best Practices The first acquisition, completed in HAL said that chain’s 2006 net professionals—on the importance of reg- We need to make sure consumers named VP of strategic market growth,” said and corporate development guides, along with sales- mid-September, was of Fábrica de sales were approximately €21 mil- ular eyecare and quality vision wear in understand the everyday health bene- accounts; Mark Bertolin will McLean. “These changes for VSP and chief executive officer of and-marketing programs and other ele- Óculos, based in Salvador, Brazil. lion. achieving overall health and wellness. fits that lens options, such as anti- Thomas Shone become VP of sales develop- to our organization will the VSP family of companies. ments,” Baker said. “We’re trying to Fábrica de Óculos owns 29 stores The Fotoptica transaction is “To ensure eyecare receives the recog- reflective coatings and photochromics, ment and technology. allow for this focus, and Baker told VM Eyefinity is now look- challenge private practitioners to look located in the Brazilian states of expected to close before the end of nition it deserves from HR professionals, can provide.” Reiman previously was senior director of will successfully align us for future ing to enhance its current services to beyond the medical operations of their Bahia and Sergipe. The chain did November. and ultimately consumers, we must The NAVCP board is currently inside sales; in his new role, he will focus growth.” ECPs, while exploring new avenues as practices, because we believe the approximately €14 million in sales These were HAL’s second and third change their perceptions of vision care reviewing the consensus paper and on serving regional and mid-sized opto- Reiman and Bertolin will report to well. “We will continue to make mean- patient is served that much better with last year, according to HAL. acquisitions of optical chains this plans and make sure they truly under- making plans for task force develop- metric businesses. Bertolin, previously Shone, as will Mary Angrisani, VP of ingful progress with both administrative a great experience after the medical In mid-October, HAL signed an year. On April 30, the company stand the link between eye- and overall- ment in 2008. Industry professionals can senior director of digital marketing, will professional sales; Paul Soik, senior VP components and the business side of exchange with the doctor.” agreement Brazilian optical and closed on the acquisition of a 30 health,” said Steve Ingram, NAVCP request a copy of the paper, or download now focus on sales force development as of corporate accounts; and Nikki Iravani, private practice,” he said. Also on the drawing board are “Web- photo chain Fotoptica, based in São percent interest in Swiss optical executive director. “We are hopeful the a PDF version, via the NAVCP Web well as the ongoing advancement of cus- OD, VP of clinical and professional For example, Eyefinity recently inar” online educational programs for Paulo. chain Visilab.II strategies discussed during the round- site, www.NAVCP.org or the Transitions tomer support technologies. affairs. II launched a new feature on its eBuy ECPs, he noted. —Cathy Ciccolella table will serve as a call-to-action for our Web site, www.Transitions.com. II WEB_PDF 10/16/07 2:54 PM Page 12

N MO N I O D A I S Y V 12 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com

O P P IN THE NEWS I T H I C S A R L E N D E W S L E A

NEWS VIEWS Vision-Ease Licenses Coppertone New Law in Illinois Requires Eye For Polarized Lenses Exams for Children Entering School RAMSEY, Minn.—Vision-Ease Lens cent of reflected glare as well as guard SPRINGFIELD, Ill.—With the support examinations at various grade levels has entered into a partnership with against HEV (high energy visible) light. of the Illinois Federation of Teachers may be required when deemed neces- Schering-Plough HealthCare Products to “This extension of the Coppertone (IFT) and the Illinois Optometric Associ- sary by school authorities. license the company’s Coppertone brand is quite logical, since the key ben- ation (IOA), the General Assembly “Comprehensive eye exams are the brand for a line of polarized polycarbon- efit of Coppertone sunscreen is protec- passed SB 641 into law this month, best way to diagnose eye and vision ate sun lenses. Through the agreement, tion from sun damage,” said Ness. “Our requiring comprehensive eye examina- problems in children early, before they which covers North America, Vision- partnership with Schering-Plough Health- tions for children entering kindergarten or interfere with a child’s ability to learn,” Ease Lens will manufacture Coppertone Care Products, Inc., boosts both of our enrolling for the first time in public, pri- said Charlotte Neilsen, OD, president branded lenses that will feature its offerings to collaboratively protect con- vate, or parochial elementary schools in of the Illinois Optometric Association patented polarized film technology. sumers from the sun.” Illinois. Acting on behalf of students, par- and a Grayslake optometrist. “The IOA “Coppertone is best Coppertone prescription lenses will ents and teachers, the General Assembly is proud to support true leaders like known for its overrode Gov. Rod Blagojevich’s amenda- Sen. Deanna Demuzio (D-Carlinville) commitment tory veto. Illinois becomes the third state and Rep. Jil Tracy (R-Quincy) and the to superior in the U.S. that requires eye exams for Illinois Federation of Teachers in the sun protec- children entering public schools. effort to make children’s vision and tion,” said The amendatory veto would have classroom learning a top priority. Michael Ness, allowed various health professionals Thanks to the General Assembly’s lead- vice president who are not specifically trained in the ership, Illinois now leads the nation If all you see of sales and eye and who may not have the appro- with the best eye health care require- marketing, priate equipment to perform eye exams. ments for children.” Vision-Ease Lens. “With the trust of the be available in single-vision, bifocals and The General Assembly rejected that Illinois joins Kentucky and Missouri are lenses, Coppertone name, we will be able to Illumina progressive lenses. The lenses approach, insisting that only qualified as the third state in the nation requiring help educate consumers about polar- are offered in HEV brown, with a gray eye doctors—such as optometrists and eye exams for children entering public ized sun lenses and relay the message version to follow. ophthalmologists—can conduct exams. schools. Since the Kentucky law requir- why not take that sun protection for your eyes is just In the first quarter of 2008, Vision- “Clear and comfortable vision is ing eye exams was enacted seven years as important as sun protection for your Ease will kick off a Coppertone promo- essential for learning, and this new law ago, 13 percent of Kentucky children skin.” tional program through wholesale and will help Illinois children succeed and have been identified as needing correc- another look? According to Vision-Ease, Coppertone ECP channels, said Jay Lusignan, Vision- reach their full potential,” Ed Geppert, tive lenses, 3.4 percent diagnosed with polarized lenses block 100 percent of Ease marketing communications man- Jr., president of the IFT, said. “This amblyopia, and 2.3 percent diagnosed harmful UV light and eliminate 97 per- ager. II measure will help children read and see with strabismus. chalkboards more clearly. All Illinois “Vision disorders are considered the children deserve the tools they need to fourth most common disability in the Transitions can help you take better care of Shamir Honors Labs, ECPs fulfill their potential, and our students U.S., though many vision problems in will benefit from this law.” children are preventable or treatable if both your patients and your business. At 10th Anniversary Party The new law takes effect Jan. 1, 2008, caught early on,” said Peter H. Kehoe, LAS VEGAS—Shamir requiring eye exams within one year OD, FAAO, president-elect of the AOA Insight drew over 300 prior to kindergarteners starting school and a Galesburg optometrist. “With Producing the world's leading photochromic lenses is an important part of what we do. But guests to its annual cus- in the fall, and for all students who are nearly 25 percent of school-age children that's not all there is to Transitions Optical. We can actually help you promote and provide tomer appreciation party entering a school in Illinois for the first suffering from vision problems, this law held at the Venetian time. Proof of the required eye exami- is necessary to help detect problems better vision care. The Transitions® Partners in Education™ program offers product and Hotel during Internation- nation must be submitted by Oct. 15 of and treat and prevent diseases that can clinical education along with counseling to help you better examine your patients and al Vision Expo West. The each school year. Additional vision cause vision loss.” II lens company, which was recommend eyewear that promotes long-term eye health. The Transitions® Healthy Sight celebrating its 10th Hoya Names ‘Go for the Green’ for Life Fund helps eye health–related causes around the world, while our outreach and anniversary, used the occasion to present sever- Winner at Drawing Held at Expo educational programs offer tools for teaching eye health in schools. And our consumer al special awards. Market LAS VEGAS—John Cheng of Torrance, advertising and public relations programs help bring more patients to you while raising Optical of Washington Calif., won Hoya Vision Care’s “Go for was named ECP of the the Green” drawing at Vision Expo awareness of our shared concern about sun damage. These are just a few of the ways we Year; Prodigy Optical of West in Las Vegas. Each day at Vision can help. If you'd like to see more, contact us. 1.800.848.1506 transitions.com Richmond, Minn. was George Lee, president of Rite-Style Optical (second from left), accept- Expo West, attendees registered to have named Emerging Lab of ing Shamir Insight’s Lab of the Year award from, left to right, Matt a chance to become one of 10 daily Lytle, Lance Bergeron and Raanan Naftalovich of Shamir Insight. John Cheng of Torrance, Calif. the Year; Cheryl Boehm semi-finalists for the grand prize draw- exulting as he was named the of Walman Optical, Minneapolis, Minn. end of each day, Shamir raffled off a stay ing, a Lexus GS 450h two-year lease or winner of Hoya’s “Go for the was named Lab Sales Consultant of the at the Ritz Carlton. The three lucky a cash option of $30,000. Attendees were Green” drawing. He chose the cash option of $30,000. Lenses meet AOA Year; Rite-Style Optical of Omaha, Neb. grand prize winners were Ray Chin of also eligible for the daily drawing for two specifications for blockage recommended of UVA and UVB rays. 1 was named Lab of the Year. Santa Clarita, Calif., Tyson Kales of GPS units and two ipods. motion information is available from any # Shamir’s Deluxe Diamond Giveaway Reno, Nev. and Nancy Spears of Grand “Eyecare professionals who sell qual- Hoya authorized distributor or by visit- promotion was a big hit with show Rapids, Mich. ifying Hoyalux progressive lenses can ing www.hoyagogreen.com,” said Steve attendees. Participants walked away The night ended with a bang, when still enter to win the Lexus GS 450h Koufos, vice president of marketing and with commemorative fans, Shamir free- Shamir gave away a one-carat diamond and many other enticing prizes through strategic planning for Hoya Vision Care, fits and diamond set watches. At the to an unsuspecting partygoer. II our Go for the Green promotion. Pro- North America.II Transitions and the swirl are registered trademarks and Healthy sight in every light and Transitions Partners in Education are trademarks of Transitions Optical, Inc. ©2007 Transitions Optical, Inc. Photochromic performance is influenced by temperature, UV exposure, and lens material. WEB_PDF 10/16/07 2:54 PM Page 14

N MO N I O D A I S Y V 14 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com Yoga and meditation

O P P IN THE NEWS I allow me to center and T H I C S A R L E N A D ‘‘ E W S L E regroup myself from the hecticness of modern life. As I believe in trying

to live and perform

NEWS VIEWS at my own highest level, Luxottica’s devotion‘‘ Jon Gruen, With Harvey Ross as Partner, to Buy Back Grueneyes to excellence resonates NEW YORK—Optical retailing veter- Ten years later, he expanded that orig- ship goes back more than 30 well with me. an, Jon Gruen, is buying back the inal store and over the next nine years years. We are good friends and eight-unit Grueneyes high-end optical opened a series of additional locations have similar ideas. He’s one of DR. JIYEN SHIN, O.D. retail stores from Toronto-based HSD on the East and West Sides of Man- the most knowledgeable people Golden Vision Optometric Centers Partners and will be returning to hattan, including a store in East in the optical industry and will Los Angeles, CA active involvement in the optical Hampton, N.Y. be a great advisor to the busi- industry as president and CEO of the He sold an 80 percent interest in ness.” new company. Gruen to HSD Partners in 2000, He continued, “We are inter- Gruen’s partner in the deal is Harvey remaining on the board for a few years, ested in expanding the opera- Ross, founder and former chairman of and ended his involvement in July tion, where it makes sense. We Viva International Group, who is partic- 2003, focusing on the real estate busi- will continue to target a fashion- ipating through his company, Ross ness and other activities since then. able, sophisticated clientele with Holdings, and will be chairman of the Under then-CEO Terry Smith, HSD the highest quality professional Grueneyes currently has eight loactions. This interior is in new company, playing a strategic advi- changed the names of the stores to and personal customer service. Greenwich, Conn. sory role. Grueneyes, and an additional store There is also a real opportunity for us to “I’ve known Jon for a long time and The two told Vision Monday that opened in Greenwich, Conn. focus on unique product that can set our really look forward to working with him the agreement was signed last month Gruen told VM, “In the last couple of stores apart from competitors.” on Grueneyes. We definitely see a need and that the deal closed by the end of years, a few suitors began to inquire Stated Ross, who has also become out there to develop stores that have a September. about buying the operation. But I began involved in real estate, entertainment unique niche.” Jon Gruen started his first Gruen discussing the situation with Harvey and other investments since he sold The new company will be based in Optika store in Manhattan in 1971. Ross, after he sold Viva—our relation- Viva to Highmark in February 2005, New York. II Internet Eyewear Purchases Seen Growing: VisionWatch LAS VEGAS—Although few con- bought readers said they had used the sumers currently use the Internet to buy Internet in any capacity when making Consumers Using the Internet—In Any Capacity— their eyewear, the Web is expected to those purchases. To Buy Eyewear 8.0% grow as a tool for purchases of prescrip- Of the 1,206 consumers responding tion eyeglasses, sunwear and non-Rx to the survey who had recently bought readers, according to the latest con- Rx eyewear, only four had bought that sumer survey by VisionWatch released eyewear online; of the 554 who bought 5.9% on the eve of International Vision Expo non-Rx readers, only four of those as West at a meeting of the Vision Council well made their purchases via the of America (VCA) statistics committee. Internet. And just 83 of the 2,400 VisionWatch, a continuing survey of respondents who had purchased sun- 100,000 consumers annually, is a collab- glasses bought their plano sunwear oration of VCA and Jobson Optical online. Luxottica&me Research. Kodey said the VisionWatch survey 2.7% According to Steve Kodey, VCA’s indicates that many consumers avoid sm director of optical industry research, the Web for buying eyewear because while the Internet is used by many they like selecting and trying on frames consumers for general retail shop- in person. A significant number of “Only a small minority are currently using the Web to Rx Sunglasses Plano Sunglasses Non-Rx Readers

shop for eyewear.” SOURCE: VISIONWATCH, A STUDY CONDUCTED BY JOBSON/VCA

—Steve Kodey, dents aged 18 to 34, 25.5 percent said wear sales is FramesDirect.com, whose Vision Council of America they might use the Internet to examine founders—Dhavid Cooper, OD, and or determine the eyewear brand to be Guy Hodgson, OD—spoke at the purchased, while 16.5 percent of that VCA meeting. They said the 10-year- ping—with about of half of those sur- respondents also said they didn’t use the group said they would go online to old site gets between 30,000 and veyed reporting they went online to Internet because they already had a examine or determine the retailer from 40,000 visits daily, and does “tens of shop—“only a small minority are cur- trusted relationship with their eyewear which to buy. thousands” of Rx eyewear and sun- rently using the Web to shop for eye- retailer. However, only 10.2 percent of this wear sales annually. wear.” When VisionWatch queried con- As for future buying intentions, indi- age group said they would use the Inter- FramesDirect.com uses proprietory sumers who had recently bought cations are that young and/or wealthy net to “possibly” buy eyewear, while FrameFinder technology to let prospec- eyeglasses, sunglasses or readers about Americans, as well as those who another 7.3 percent said they would tive customers “try on” eyewear; Coop- their buying process, only 8 percent of already use the Internet for shopping “probably” use the Web to make an er and Hodgson urged eyewear vendors respondents who had purchased sun- functions, are most likely to use the eyewear purchase. at the meeting to work with them to wear, 5.9 percent of Rx eyeglass pur- Web with greater frequency in the One company with strong confi- display their collections on the site. chasers and 2.7 percent of those who future. Among VisionWatch respon- dence about the future of online eye- —Cathy Ciccolella To learn more about Dr. Jiyen Shin and the advantages of partnering with Luxottica go to www.luxandme.com WEB_PDF 10/16/07 2:54 PM Page 16

O N MO N I D A I S Y V 16 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com

O P P IN THE NEWS I T H I C S A R L D E N E W S L E A

NEWS VIEWS Advanced Medical Optics Realigns Management, Brings in New CFO Vision Dynamics Acquires Assets SANTA ANA, Calif.—Advanced Med- business and global customer services Of R.I.-Based Sungate ical Optics (NYSE: EYE) has hired a function. Meier also maintains his exist- new chief financial officer, while realign- ing management responsibilities for LOUISVILLE, Ky.—Vision Dynamics, par- tion Technology. These lenses stabi- ing responsibilities of two members of AMO’s eyecare business and global manent company of Optical Dynamics, has lize the neutral colors and magnify its management team. ufacturing and supply chain operations. acquired all the assets of Sungate LLC the primary colors, thereby enhanc- Effective Oct. 15, Michael Lambert C. Russell Trenary III, previously of Warwick, R.I. Sungate was owned by ing contrast and increasing depth becomes the company’s executive vice president of the company’s cataract/ Bob Miniutti, who co-owns Vision perception. president and chief financial officer. implant business, is now executive vice Dynamics together with Daniel “This acquisition broadens our port- Lambert was previously senior vice president of global public policy and Beaulieu. The purchase price was not folio of technological breakthroughs president and CFO of Quest Software. medical education, encompassing all of disclosed. expanding our product line and accel- Richard (Randy) Meier, who has been AMO’s businesses and product lines. Sungate uses patented processes erating market growth,” said Jeff Advanced Medical Optics’ CFO and Both Meier and Trenary continue to that converts clear polycarbonate Plank, chief executive officer of Vision chief operating officer, continues as COO report directly to James Mazzo, chair- lenses to proprietary eyewear, safe- Dynamics. with additional responsibility for manage- man, president and chief executive offi- ty wear and sunwear products. The Sungates’ production facility will ment of the company’s cataract/implant cer, as does Lambert. II company’s Uniform Density Technol- be moved to the Vision Dynamics ogy (UDT) enables sunlenses with IR facility in Louisville Kentucky within Crystal Clear Vision Names Drawing Winner protection to be produced without the next 30 days, according to Vision tinting, according to Vision Dynam- Dynamics. LAS VEGAS—Frame vendor Crystal ing frames, according to Steve Jacovsky, ics. In January, 2007, Vision Dynam- Clear Vision Group held a drawing at national director of sales and marketing. With UDT any color lens can be ics acquired all the assets, patents International Vision Expo West. The win- Among the inventory were samples from created without fading or “bull’s-eye” and trademarks of Optical Dynam- ner—Snow Canyon Eye Center of St. the company’s new Katana line featuring issues. Another company creation is ics, an ophthalmic lens technology George, Utah—was presented with a 40- a variety of fashion forward designs includ- called Color Mag Spectral Amplifica- supplier. II place inventory of the company’s best selling a collection of aluminum styles. II

2007 ADULT EYE EXAM EXPERIENCE INSIGHT SURVEY NOW AVAILABLE!

Three years of data trended 00 Compares the experiences of $ 99 those who had an eye exam at an independent vs. chain

How do your eye exams measure up? This study is designed to provide a distinct reference on an important segment of the market: the eye exam. Based primarily on the American Optometric Association (AOA) guide, the 2007 Adult Consumer Eye Exam Experience Insight Survey features exclusive information on the perceptions and attitudes of adults on the eye exam process. Perceptions of consumers who have vision care insurance compared to non-plan participants included.

For more information contact Beth Briggs 212-219-7825 [email protected] WEB_PDF 10/16/07 2:54 PM Page 18

N MO N I O D A I S Y V 18 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com

O P P IN THE NEWS I T H I C S A R L E N D E W S L E A

NEWS VIEWS VisionWeb Unveils New Services, Training AUSTIN, Texas—Celebrat- VisionWeb’s monthly insur- tion as needed. “Insurance coding and ing its fifth anniversary this ance transaction-processing reimbursement has historically been year, Internet portal Vision- service or as a stand-alone challenging for many practices. Our Web recently unveiled a new service. goal is to provide practices with the electronic remittance advice Mike O’Malley, Vision- insight and proper knowledge to effec- (ERA) management service Web’s chief operating officer, tively manage this vital part of their designed to allow its members said the new ERA manage- businesses,” said Jeff Saddington, pres- We’ve to manage electronic remit- ment service “allows us to ident and chief executive officer of tance advice from their insur- offer a more comprehensive VisionWeb. ance payers, a coding consult- solution to eyecare providers The new VisionWeb online training ing service developed to help for managing the processes sessions, launced in mid-August, are made it eyecare practices with their and cash flows involved with conducted live on the Internet by com- coding processes and billing insurance processing.” pany representatives. Participants get departments, and an online Also new from VisionWeb training, tips and shortcuts on Vision- training program covering its is a coding consultant serv- Web’s spectacle lens, contact lens and easy to services. ice, available on a contractu- frame-ordering and insurance transac- The expansions to Vision- VisionWeb’s (l to r) Mike O’Malley; Stan Yamane, OD; and Jeff Saddington al basis to help eyecare prac- tion-processing services, and have access Web’s offering to users were announce the company’s new programs during Vision Expo West. tices identify areas of to a recording of the training session announced during Interna- opportunity for improved plus downloadable guides for later refer- tional Vision Expo West. remittance information by provider, claim reimbursement rates and cash ence or additional staff training. VisionWeb’s new ERA service auto- payer, date range, check number or pay- flow. The basic coding consultant serv- The free sessions, open to all ECPs, matically interprets remittance informa- ment method; claims summaries pro- ice includes an evaluation of current are available at various times during the share tion from payers and delivers it elec- vide information on and reasons for billing techniques, recommendations day, several days each month. tronically to ECPs in place of paper adjustments, denials or payment reduc- for improvement, and training/educa- —Cathy Ciccolella explanations of benefits (EOBs). Search tions. The ERA management service is options allow them to search and sort available by subscription as an add-on to Jobson Strengthens Partnership the With Carl Zeiss Through Wink Protect your investment NEW YORK—Jobson Medical Infor- the optical community. As a WinkPad mation LLC, has secured sponsorship sponsor, Carl Zeiss Vision joins a grow- and safeguard your lenses with from Carl Zeiss Vision to fund educa- ing number of the industry’s leading vision ® tional and advertising content for use manufacturers who have taken advan- Eurolens Superior Lens Saver Tape. through the WinkPad interactive patient tage of this unique opportunity to reach education tool. This sponsorship was a specific patient demographic which Please visit us at the OLA show, November 15-17 at Booth 227 established to create an effective mar- will be ideally suited for their products ® keting channel for consumers to receive and services. Advertising messages will ™ Expertly manufactured in Belgium, educational and product messages indi- be designed to build customer aware- Introducing HOYALUX iD LifeStyle ® Eurolens signature Lens Saver Tape vidually targeted to them at the point of ness and promote product knowledge HOYA introduces the newest innovation in HOYA Free-Form™ Design Technology. provides superior, even adhesion and treatment and sale. and education, while influencing patient New HOYALUX iD LifeStyle, with award-winning Integrated Double-Surface maximum scratch protection during WinkPad is an in-office patient educa- satisfaction, customer loyalty and sell- surfacing on both plastic and mineral tional tool that provides consumers with through. Technology, now makes it easy for more people to share the vision. needed information related to their spe- “WinkPad is a much needed resource lenses. HOYA Free-Form™ Design Technology cific needs. WinkPad presents a unique in the waiting room. When you present Exceptional vision, made possible by: way to educate patients on eye health consumers with an educational tool that • ™ Available in standard 108’ (33 meters) rolls, and vision correction options while they is interactive, you instantly capture their HOYALUX iD technology that separates the performance of the front and back surfaces ® Eurolens tape can be used with a wide are in the waiting room. Designed with attention, making them more open to • Standardized vertical progression on the front surface range of alloy temperatures. For more the patient in mind, WinkPad’s interac- learning,” said Steve Mitrakos, Carl • Customized horizontal progression on the back surface for wider visual zones than 20 years, Eurolens® has provided tive nature encourages consumers to Zeiss Vision’s vice president, marketing • Balanced View Control Technology that integrates the two lens surfaces and eliminates exceptional, personal customer service learn more about the options available for North America. and high standards of quality control. to them in the waiting room, while “With Carl Zeiss Vision’s partnership, swimming sensations motivating them to purchase premium we are excited to provide practices with HOYALUX iD LifeStyle Progressive lenses are available in two designs: products that are beneficial to their even more premium product options to ® HOYALUX iD LifeStyle: 18mm minimum fitting height Select Eurolens for high quality -- vision. For the eyecare professional, offer their patients via WinkPad,” said HOYALUX iD LifeStyle cd™: 14mm minimum fitting height without a high price. WinkPad offers an interactive and con- Marc Ferrara of Jobson. sumer friendly solution that drives sales Jobson Medical Information LLC, is To learn more, call your HOYA representative or authorized distributor today. at the practice level, while enabling the currently soliciting additional product HOYA Progressive Technology — beyond wavefront. Please call or email collection of high-value usage and feed- category sponsors for WinkPad content, 888.229.2345 back data. as well as identifying practices that are Wink Wink hoyavision.com [email protected] By partnering with Jobson and eligible to receive Pads pre- Interactive, Carl Zeiss Vision is making loaded with content that can be cus- Earn points through: Automatically includes: Available in the following material options: a strong commitment to fulfilling the tomized to fit the specific needs of HOYA Honors Program HOYA HILUX 1.50 HOYA EYNOA 1.67 need for effective patient education in their patients. II SUPER HiVision Phoenix www.eurolensaver.com • Toll Free 888.229.2345 © 2007 HOYA Corporation. All Rights Reserved. HOYALUX is a registered trademark and iD LifeStyle, iD, HOYA Free-Form, iD LifeStyle cd, HOYA Honors Program, SUPER HiVision, Hilux, Phoenix and EYNOA are trademarks of HOYA Corporation. Trivex is a trademark of PPG Industries, Inc. P. O. Box 1618 La Jolla, CA 92038 WEB_PDF 10/16/07 2:54 PM Page 20

O N MO N I D A I S Y V 20 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com

O P P IN THE NEWS I T H I C S A R L D E N E W S L E A

NEWS VIEWS Marchon Signs With Karl Lagerfeld SAS for Eyewear PARIS, France—Marchon Eyewear, and distribute both sun and oph- “It is with great pleasure that we “Dark glasses are like portable eye shad- Inc. has announced an exclusive thalmic collections for men and announce the launch of the eyewear col- ow and the world looks more beautiful worldwide licensing alliance with Karl women under the Karl Lagerfeld lection by legendary designer, Karl Lager- through tinted glasses,” said Karl Lager- Lagerfeld SAS to design, manufacture label starting with the 2008 collection. feld,” said Al Berg, president and CEO of feld. “Everybody looks 10 years younger, Marchon Eyewear, Inc. “His influential that is why I wear dark glasses always.” style and distinctive designs Jardine and Lerner Formed Mondottica will be offered in both sun and “His influential style and to Distribute Shanghai Tang optical frames and the exclu- distinctive designs will be NEW YORK—Michael Jar- sive Karl Lagerfeld brand will dine, chairman of Hong complement Marchon’s offered in both sun and Kong-based Mondottica expanding global portfolio.” optical frames.” International and industry The new collection has —Al Berg, Marchon executive Ira Lerner, have been developed in collabora- formed a joint venture owned tion with Karl Lagerfeld and the design Karl Lagerfeld SAS and its affiliates by both parties, Mondottica duo Christian Roth and Eric Domege, design, source and market the Karl LLC, to distribute luxury who are supporting Marchon on this Lagerfeld ready-to-wear collection, a eyewear in the U.S. and launch. The sunwear collection will high-end luxury collection which is Canada. Jardine and Lerner debut at retail in January 2008 and the designed and shown in Paris; in addition are both managing directors eyewear collection in April 2008. Both to a contemporary men’s and women’s of the new company. collections will be sold worldwide in denim collection K Karl Lagerfeld and Mondottica International, select department stores and specialty an array of related accessories through which has been expanding stores. strategic licensing agreements. II its business rapidly, currently has offices in London, Paris, STREET SERIES EYEWEAR Hong Kong and Sydney. Sàfilo Group and Liz Claiborne The company designs and distributes Shanghai Tang is the world’s first and Renew License Until 2012 eyewear throughout Europe and Asia. only Chinese luxury fashion brand, and NOT ONLY CATCHES THEIR EYES, Lerner, owner of The Optical Mar- is owned by the multi-billion dollar PADUA, Italy—Sàfilo Group (SFL:IM) lections including, “Liz Claiborne” keting Group and ISL Technologies, Swiss luxury conglomerate Richemont and Liz Claiborne Inc. (NYSE: LIZ), a women’s ophthalmic and sunglasses has helped develop and launch several Group, whose portfolio also includes designer and marketer of women’s and which was launched in March 2003 eyewear brands in the U.S. over the Montblanc, Piaget, Chloe, Alfred Dun- men’s apparel, accessories and fra- and “Claiborne” ophthalmic and sun- IT ALSO PROTECTS THEM. past 20 years. hill, Van Cleef & Arpels and Cartier. grance products, have extended their wear for men which launched in March Mondottica LLC will open its New The Shanghai Tang Eyewear collection current license until the end of 2012 2004; as well as eyewear lines for a York office to begin distribution of its includes both optical and sunglass for the design, production and market- range of proprietary Liz Claiborne Inc. first collection in North America, frames and uses Chinese legends and ing of Liz Claiborne and Claiborne eye- brands. Shanghai Tang. themes, with a modern twist. II wear collections available in the Ameri- “Liz Claiborne is extremely pleased can market. The agreement also to be extending our relationship with includes collaboration on a range of Sàfilo Group,” said Benedetta Casa- Tura Renews Licensing Agreement proprietary Liz Claiborne Inc. brands mento, president of Liz Claiborne With Ted Baker for prical and Sun produced by Sàfilo. Brands. “Sàfilo is a leader in high “We are pleased to continue this range and luxury eyewear and has been They’re young. They’re edgy. They’re GREAT NECK, NY—Tura L.P. and pany with long standing history in the partnership which has enjoyed ongoing an invaluable partner in the develop- shatterproof. Introducing Wiley X Ted Baker, the U.K.–based clothing fashion eyewear industry,” said Gary success in the American market for ment and marketing of many of our Street Series Eyewear. Youthful good designer and retailer, in partnership Cohen, president of Ted Baker, USA. many years,” said Vittorio Tabacchi, eyewear collections.” with Hartmarx Corporation (NYSE: “The success of our partnership thus far chairman of Sàfilo Group. “This agree- Liz Claiborne Inc. designs and mar- looks meets amazing functionality, HMX), have extended their current confirms our mutual decision to move ment, that joins us until 2012, presents kets an extensive range of branded with sunglasses that are Rx ready license agreement through Dec. 31, forward focusing on color, details and a wonderful opportunity to consolidate women’s and men’s apparel, acces- and ANSI safety certiﬁed. Did you 2011 for the production and marketing quality to create innovative designs.” the popular brands of Liz Claiborne in sories and fragrance products. The Revolvr and Slik (shown above), part of our Street Series collection, of theTed Baker ophthalmic and sun- Tura launched the Ted Baker oph- the American market.” more than 40 brands in the Liz Clai- feature light, comfortable Grilamid shatterproof frames. expect anything less from Wiley X? wear collections. thalmic and sunwear collections to men Sàfilo designs, produces and mar- borne Inc. portfolio are available at over “I am pleased to continue our part- and women in October 2004 and March kets several Liz Claiborne eyewear col- 30,000 points of sale worldwide. II nership with Hartmarx,” said John Weir, 2005 respectively. Hartmarx, which pro- president of Tura. “We value the Ted duces and markets business, casual and Reichert Acquires IOPac Pachymeter Baker collection, as it balances our golf apparel for men and women brand portfolio, offering a younger, con- through a broad range of retail channels, Products from Portable Ophthalmic Devices temporary point of view from a compa- formed a strategic partnership with Ted DEPEW, N.Y.—Ophthalmic instrument growing Reichert by extending the ny with many years of experience and Baker London in November 2000, act- manufacturer Reichert recently acquired range of products we offer,” said Tim hard earned reputation for service and ing as exclusive agent, master licensor the IOPac Palm-based pachymeter prod- Levindofske, Reichert’s president and quality.” and licensee for all of Ted Baker men’s, uct line from Bettendorf, Iowa-based chief executive officer. “Tura remains an ideal partner for us, women’s and children’s categories mar- Portable Ophthalmic Devices. IOPac pachymeters are now being sharing similar goals. We are pleased to keted in the U.S., Canada, Mexico, and “The acquisition of this product manufactured in and marketed from PLEASE CALL 1-800-776-7842 TO REQUEST A CATALOG OR TALK WITH A WILEY X ACCOUNT REPRESENTATIVE renew our agreement with Tura, a com- Central and South America. II line…is a continuation of our strategy of Reichert’s facilities in Buffalo, N.Y. II WILEYX.COM WEB_PDF 10/16/07 2:54 PM Page 22

22 IN THE NEWS

Plastic NEWS VIEWS Photochromic Lenses Unilens Names Eschenbach Exclusive Worldwide Distributor by Corning LARGO, Fla. and RIDGEFIELD, ple application process for the UniVision Conn.—Unilens Vision, based in Largo, Low Vision Lens allows the candidate Fla., has named Eschenbach Optik as to try the lens on their eyewear in the the exclusive worldwide distributor of position desired before permanent the UniVision Low Vision Lens. adhesion and purchase. Eschenbach Optik of America, based in The UniVision system offers lenses Ridgefield, Conn., will serve as the from +8.00D to +40.00D and they can exclusive distributor for North and be removed to allow for repositioning or South America and Eschenbach Optik for attachment to a different pair of car- GmbH + Co will be the exclusive dis- rier eyewear. A new UniVision diagnos- tributor in the rest of the world. tic system, created through a collabora- The UniVision Low Vision Lens is a tion between Eschenbach and Unilens, 22mm acrylic lens that can be adhered was introduced to the market beginning Excellent value for money to the surface of any eyewear. The sim- Oct. 1. II Warm, comfortable colours FGX International Plans for $91 Million IPO Per SEC Filing NEW YORK—FGX International Hold- FGX plans to sell about 6.7 million ings, parent company of the Foster- shares; another 1.7 million shares will Grant, Quantum Optics and Magnivi- be sold by a group of its current stock- sion eyewear lines, plans an initial holders, including primary shareholder public offering expected to raise Berggruen Holdings North America. about $91 million after expenses, The company said the proceeds from The ideal lens to introduce your patients according to a filing by the company the stock sale will be used to repay debt. to photochromic technology, at an affordable price. with the Securities and Exchange According to the filing, in the six Commission. months ended June 30 FGX’s net sales In the filing, FGX said the IPO of about rose to $123.8 million, up from $96.5 8.4 million shares is expected to be million in 2006’s first half. Income for priced at between $14 and $16 per the period was $3.4 million, vs. a net share. The stock will be listed on the Nas- loss of $4.3 million in the first six daq Exchange under the symbol FGXI. months of last year. II

Joseph Andera, Past President Of Stereo Optical, Dies Excellent stress resistance CAPE CORAL, Fla.—Joseph Andera, many new product development efforts, Strengthened UV cut-off retired past president of Stereo Optical, all of which proved extremely success- Chicago, Ill. died here last month fol- ful. We can look back at a lifetime of lowing a long illness. The former achievement, and know he made a gen- mechanical engineer turned company uine difference in the lives of countless president, had a career in the vision test- people throughout the world.” ing field that spanned 32 years. In addition to his work at Stereo Opti- Andera was responsible for trans- cal, Andera was the recipient of the forming Stereo Optical from a seven- “2001 Person of Vision Award” from person manufacturing entity to its Prevent Blindness America and played position as one of the top producers of a key role in the founding of the Inter- vision screening, contrast sensitivity, national Academy of Sports Vision, three-dimensional and retinoscope which established an annual achieve- A new, high-performance photochromic lens products. ment award in his name about 15 years which meets the requirements for rimless frames. Thomas Judy, past chief operating ago. He also was an active member of officer of Stereo Optical Company and the Palatine, Illinois Kiwanis Club for 20 long time friend of Andera said, “Joe is years. a credit to Stereo Optical, and the engi- Andera is survived by his wife Lee It’s always better neering profession as a whole. During and four sisters. In lieu of flowers, dona- his career with Stereo Optical, he was tions to Prevent Blindness America are to have a choice the driving force behind the company’s encouraged. II

SunSensors is a registered trademark of Corning Inc., Corning, NY WEB_PDF 10/16/07 2:54 PM Page 24

O N MO N I D A I S Y V 24 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com

O P P IN THE NEWS I T I H Transitions Online Marketing Tool C S A R L D E N E W S L E A (TOM) Educates Patients While NEWS VIEWS Promoting ECP Practices

Sàfilo’s Tabacchi Elected President of ANFAO and MIDO The summer season has passed and the kids have returned back to school. With the carefree days of summer left behind, it’s time to shift gears and remind patients about the importance of healthy sight. As the leading LONGARONE, Italy—At the annual and Personal Accessories, FIAMP. accept this prestigious appointment in an ing on the future that awaits us.” manufacturer of photochromic lenses, Transitions encourages eyecare professionals (ECPs) to go beyond simple general meeting held here last month, Tabacchi will retain operating author- industry such as eyewear, which is wide- Handing over his duties, Cirillo Mar- Vittorio Tabacchi, “Knight of Labor” ity for the CDV, the “Eyecare Commis- ly recognized as one of the great colin stated, “I have enjoyed great satis- vision correction by promoting healthy sight among their patients. To help ECPs achieve this goal, Transitions offers and chairman of Sàfilo Group was elect- sion,” a body that brings together schol- strengths of the Italian economy. I would faction in doing this job over the past the Transitions Online Marketing (TOM) tool, a complimentary and versatile marketing resource. ed the new president of ANFAO and ars in different disciplines that has an like to thank Cirillo Marcolin for his eight several years; from having organized 20 MIDO. Tabacchi was formerly president active role in informing and guiding years as president, focused on improving shows on the world’s leading markets, Marketing Made Easy One of the newest tools on TOM is of ANFAO, the Italian eyewear manu- public opinion, with information and this image around the world. Together generating attention and promoting the Launched in 2003, the TOM tool is a one-stop online source where ECPs a back-to-school postcard that facturers organization, in 2001-2003. awareness campaigns on the issues asso- with the vice presidents and directors, I culture of Italian eyewear, a tradition can create custom point-of-sale (POS) tools, print advertising and ECPs can personalize and send to “I am very pleased to accept this have been appointed to undertake an that we have successfully exported even important task, which I will carry out to younger markets, such as Russia and promotional materials and download useful practice management tools. parents to encourage them to prestigious appointment in an industry with commitment and great passion. China, to having left tangible marks of The TOM tool is an invaluable resource for ECPs to promote their bring their children in for eye such as eyewear, which is widely “Italian eyewear encompasses a bound- Italian style on the most competitive practices, allowing them to execute their marketing strategy at no cost exams. The postcard includes less culture that is based on the values of markets, such as France and the U.S. and in just a matter of minutes. statistics on the importance of recognized as one of the great style, creativity, and quality, but at the But perhaps the greatest satisfaction has healthy vision and how it relates to peak strengths of Italian economy.” same time research, innovation, and pro- been that of having taken MIDO to the Transitions understands the importance of making each practice stand out performance both in and out of the classroom. —Vittorio Tabacchi, Sàfilo fessionalism. To sum all of this up in just new Pavilions of the Rho-Pero Trade on its own, and not be labeled as a generic practice. Each practice prefers ECPs can give these postcards their own personal three words, it is ‘Made in Italy.’ To rein- Fair, finally giving it a venue where it to exhibit its own style and approach to vision care that suits the needs of touch by choosing from an array of colorful images, The general meeting also elected five ciated with eyecare and eye health. force our success in an increasingly com- can compete with the best international its specific patient base, differentiating them from their competition. As designs and two lines of custom messaging. vice presidents of ANFAO with specif- The general meeting also appointed a petitive international market, we must act trade fair structures. I am leaving this patients tend to respond more to ads and point-of-sale materials that they ic operating authority: Paolo Cannicci, new board of directors, with 10 mem- together by adding to this heritage. A win- inheritance to my colleagues, certain can identify with, many ECPs prefer to target their patient base in relation to Another useful resource is the Sight Line patient newsletter which ECPs may Dan Levi, Cyrille De Montvalon, Valter bers: Nicola Del Din (Pramaor), Massi- ning business culture is also based on the that it will serve as a springboard Da Rin, and Cirillo Marcolin, who is mo De Rigo (De Rigo), Stefano Larcher sharing of these values, constantly focus- towards new, important goals.” II their respective demographics. With the TOM tool, ECPs can better market use to communicate their back-to-school message. A library of articles is at now past president. (GB Occhialeria), Giannino Lorenzon to specific groups within their practices or region by creating effective, their disposal to tailor the content of the newsletter to their liking, along with Dan Levi, in charge of MIDO, the (Sàfilo), Cesare Massacesi (Joint Project), First Young President’s Organization targeted promotions. an area to upload their practice information. In fact, Sight Line is an excellent annual exhibition, and Cyrille de Mont- Cristiano Milone (Mirage), Paolo Semi- way to not only remind parents about the back-to-school season, but can be vallon, representing the lens group, were nara (Italian Style), Renato Sopracolle Optical Industry Roundtable Held in Las Vegas The materials currently available on the TOM tool include: used throughout the year to inform them on the importance of healthy sight confirmed for a second term, while the (occh. Sopracolle), Enrico Tormen (Look LAS VEGAS—The inaugural meeting of the Attending the first optical YPO meet- • Inserts for counter cards for their kids. following new entries have joined them: Occhiali), and Gianni Vetrini (Barberini). Young President’s Organization Optical ing were Reade Fahs of National Vision, and dispensing mats Paolo Cannicci, in charge of promotion Appointments to the MIDO board of Industry Roundtable was held here on Oct. Erich Sternberg of Always Care Bene- • Patient reminder cards End of Year Benefits and internationalization, and Valter Da directors are: Paolo Baiocchi (Intercast), 3, before the start of Vision Expo West. fits/Starmount Life Insurance, Mitch • Community/local ad templates As the end of the year approaches, the TOM tool can also be beneficial. Rin, in charge of the ANFAO Labor Elena Berton (Arlecchino), Mario Mella The YPO is a worldwide club made up Barkley of Viva International, Barry • Val Pak and Yellow Pages ads Many patients may still have dollars remaining in their flex spending accounts Committee; Cirillo Marcolin will be in (Luxottica), and Silvio Vecellio Reane of more than 11,000 chief executive Ballen of Gilbert Displays, Marty Bas- • Patient newsletters which will need to be used before the year is over. This presents the perfect charge of relations with Confindustria (Allison). officers and presidents of companies in sett of Walman Optical, Patrick Devlyn • Medical history questionnaire opportunity for ECPs to get patients into their office. ECPs can use the TOM and the Trade Federation of Fashion Tabacchi said, “I am very pleased to over 90 countries. Its primary purpose of Devlyn Optical, Hermann Menrad of • Custom Eyeglass Guide tool to encourage patients to take advantage of their remaining flex spending is to help to create “Better Leaders Menrad, Jeffrey Payne of ICare Indus- Wiley X Licenses Its Climate Control through Education and Idea Exchange.” tries and Chris Shyer of Zyloware. dollars by reminding them to get their vision screened in preparation for the YPO encourages various types of net- Organizers of the optical industry new year, update their lenses or to consider purchasing a second pair of Technology to Bushnell/Bolle working among its members; one plat- roundtable have identified more than 20 Customized Messaging for Seasonal Needs frames. LIVERMORE, Calif. — Wiley X Eye- brands/models to be launched later this form for this is the industry roundtable, YPO members heading companies in The messaging on each piece can be changed to match each practice’s needs. wear, a leading provider of protective fall, the company said. where YPO members from a particular the eyecare/eyewear industry, and Customizable options include information such as unique headlines, seasonal Limitless Options eyewear systems for military and out- “Our exclusive Facial Cavity Seal has industry come together regularly to intend to have similar events at Silmo, messages, a library of images reflecting different ages, gender and ethnicities, With so many options to choose from on the TOM tool, the possibilities are door enthusiasts, has signed a licensing been often imitated, but yet never meet and learn from one another. Vision Expo East and MIDO. II special offers and promotions and practice information. ECPs can also choose endless for ECPs to convey their practice’s message. As each season agreement with Bushnell Outdoor duplicated,” said Wiley X Eyewear vice from a variety of templates with information on package pricing, back-to-school, arrives, ECPs can use the TOM tool to alter their message as appropriate. Products. president of sales, Myles Freeman, Jr. every day comfort and convenience and glare and UV protection. As its customers’ marketing needs change and grow, Transitions’ goal is to The royalty-based agreement permits “We’re very excited to see an important Alcon, Prevent Blindness Partner for expand the TOM tool into an even more robust tool by providing ECPs with Bushnell, the Overland, Kansas.-based industry force such as Bushnell recog- One of the most important advantages of the TOM tool is the ability for ECPs easy access to customizable advertising and other powerful marketing tools sports optics company that owns and nize the benefits and advantages of our Eye Screenings at AARP Annual Meeting distributes the Bolle and Serengeti eye- patented technology. We are proud to BOSTON—At the 2007 American Asso- onsite eyecare practitioners about specif- to customize their marketing message as the seasons change. In the to brand their practice. Through consistent use of the TOM tool, ECPs and wear brands, to utilize Wiley X Eye- be associated with such a fine organiza- ciation of Retired Persons’ (AARP) ic eye health concerns and offered edu- summer months, ECPs can use the TOM tool to remind patients about the Transitions are aligning their messages, creating a synergy that will enhance wear’s patented “Climate Control Tech- tion and are excited about future oppor- recent annual meeting here, Alcon cational literature and product samples. importance of UV protection while enjoying outdoor activities. their practice’s message. By leveraging patients’ awareness of the Transitions nology with Facial Cavity Seals” in tunities under this agreement.” Phil (NYSE: ACL) joined with Prevent “By partnering with Prevent Blind- brand, eyecare practices can reinforce the need for healthy sight and the specific sunglass models. Gyori, vice president of marketing, Blindness America to educate Baby ness America and eyecare professionals Kids and Back-to-School value they bring as a provider of healthy sight solutions. The technology uses removable, Bushnell Outdoor Products, added, Boomers about practical approaches to from around the country, we were able With the fall season well underway, the TOM tool may be used to cater to durable, symmetrically vented foam “The Traverse is an exciting new prod- maintaining healthy eyes and good to outreach to thousands of Boomers kids and their back-to-school needs. Healthy vision and learning go hand in gaskets that lock securely into light- uct within the Bolle performance col- vision. Alcon and Prevent Blindness about vision at the AARP meeting,” hand, and uncorrected vision can directly affect a child’s learning. Therefore, weight ANSI certified frames. The first lection. It is loaded with technical fea- America facilitated more than 400 com- said Cary Rayment, Alcon’s chairman, it is extremely important for parents to bring their children in for routine eye Bushnell model to be offered with this tures and provides the ultimate in utility plimentary eye screenings at the meet- president and chief executive officer. exams every school season. patented technology will be the new for athletes and outdoor enthusiasts. ing. Alcon also sponsored several infor- “Together, we raised vision awareness Bolle Traverse sunglass/goggle system. Our relationship with Wiley-X has been mational presentations about glaucoma, and promoted proactive eye health man- The agreement also opens the door very positive and we were happy to col- cataracts and dry eye. agement among older Americans, and we for Wiley X Eyewear technology to be laborate with them in order to add extra In addition, Alcon and PBA encour- look forward to building upon this impor- (800) 848-1506 www.TransitionsTOM.com featured on new Bushnell sunglass functionality to this product.” II aged meeting attendees to speak with tant message in the future.” II Transitions and the swirl are registered trademarks and Healthy sight in every light is a trademark of Transitions Optical, Inc. Photochromic performance is influenced by temperature, UV exposure and lens material. WEB_PDF 10/16/07 2:54 PM Page 26

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N MO N N MO N I O D A I O D A I S Y I S Y V V 28 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com www.visionmonday.com VISION MONDAY/OCTOBER 22, 2007 29

O O P P P P EXPO WRAPUP I I EXPO WRAPUP T H T H I C S I C S A R A R L E L E N D N D E W S L E A E W S L E A

bringing our total to 10 locations, so we classes were more interesting. I learned Vision Choice Award need to increase our lab capacity.” a lot from my Rap of Processing course.” This was the first Expo West in three Added Wilma Bermel of the practice years for Wayne Mundis, OD, of Dallas- of Michael Bermel, OD, in Fairfax, Va., town, Pa., and he found this year’s edi- “It was a good show, but it did seem a bit tion to be “a lot bigger, and more like smaller to me compared to past years. We the New York show.” Added Mundis, “I had several people from the practice came looking for a digital imaging sys- attending to see all the latest equipment tem, and it was nice having four manu- and what’s new in frames. Also, I think facturers all near each other so I could the classes were great this year—they compare their products.” really addressed the problems we face in Stephanie Haenes of Art of Optiks in our practice. Since we have new people Wayzata, Minn., said, “Expo West has working in our practice, the classes were the trends and the direction of our busi- especially helpful.” ness. It goes beyond just buying And Robert Terry, OD, of Gallia frames—it’s about coming here and Optical Center in Gallipolis, Ohio, told absorbing the energy of eyewear.” VM, “The speakers and courses were Some attendees’ focus was on looking good, and the show was excellent. I Veronica Chavez of Eye-Q Vision Care in Fresno, around with an eye toward buying later. Calif., writes her order for the new Dana Buch- came primarily to fulfill my CE require- Expo West For example, Agustin Richardson of Dis- man Vision line with Allan Ostrow of Kenmark. ments and to look at new equipment— tribuidora Tijuana in Tijuana, Mexico, it’s better to be able to get hands-on Gets High Marks said, “Expo is an easy place to visit all my visit us a lot. We look experience with a piece of equipment suppliers and find new ones in one place. at the show as enhanc- before buying it rather than just order- From Attendees, I’ve added new LBI extended-range fin- ing teamwork to grow ing from a catalogue.” ish lenses and new Sara Monalli styles our business, which Expo veteran Betsy Signature Eyewear's Nicole Miller Collection line was voted Best New Collection at Vision Expo not in the catalog or on the Web. I’ve also has been doing well Casamassima of First West. All entries in the Best New Product competition were displayed in the New Product Show- Exhibitors case in the front entrance to the trade show and votes were cast by show attendees. The Nicole gotten some last-day deals and samples this year. We see the Aid for All based here Miller Collection distinguishes itself from the popular Nicole Miller New York eyewear line by LAS VEGAS—With healthy atten- appeared strong throughout the event. coma. This is such a for bargain prices. I don’t do all my buy- market increasingly had a wish that will be incorporating more intricate detail, unique materials, and distinctive logo treatments. Pictured dance—especially on its second day— And many of those Expo attendees large conference that ing at the show, but I’ll buy over the next Art Salas moving toward brand- granted, at least next above in front of the award-winning shwocase is Michael Prince, CEO for Signature Eyewear. and a raft of new products, this year’s who hit the exhibit areas, including the everyone is here, couple of weeks and months based on ed products, as consumers become more year. Said Casamassi- International Vision Expo West closed upscale Galleria and The Suites, came to which makes it perfect what I’ve seen here.” brand-minded.” ma, “I’ve been com- day of the show, but the people who did amount of traffic that Oct. 6 on a positive note. buy, as well as to cement relationships for checking out every- Nancy Sled, an optician in the practice And John Okamoto, OD, of Granite ing to the shows ever Betsy Casamassima attend seem to be ‘up’ and ready to do was there. Show Although attendees and exhibitors at with current and potential suppliers. thing. I will probably of R. Walthers, OD, in South Bend, Ind., Pointe, Eye Care in Roseville, Calif., since the Optifair days. I wish they’d go business—they’re at the show for a pur- organizers did a good this year’s Expo West had the usual Buoyed by a healthy summer and back- purchase Optovue’s commented, “This [was] my first Expo noted, “I always really enjoy this show back to having the show from Friday pose,” said Steve Horowitz, executive job in bringing quali- minor complaints about the venue— to-school period for eyewear sales and eye Richard Kjome, OD RTVue-100, which West, so I wasn’t sure what to expect. because of the extensive amount of CE through Sunday; my staff can’t get here vice president of Rem Eyewear. fied buyers to the long cab and restaurant lines, high food exams, many were in an upbeat mood maps the inside of the eye for various eye Considering it’s Vegas, it seems to have courses and the large product venue. It’s on Saturday because they’re out in the “Retailers and doctors I’ve talked to say show,” noted David and drink prices, and the zoo that is the and gave the event a “thumbs up.” diseases; this one instrument will take the a very European feel, especially the eye- a good place to see all the new products, field teaching at doctor’s offices.” they’ve had a solid year, and they’re Friedfeld, president Las Vegas airport on a Sunday morn- place of several other instruments.” wear in the Galleria section. I just wish frames and equipment, in one place. It more optimistic than at any time in the David Friedfeld of ClearVision Opti- ing—comments about the event fielded Attendees Shopped, Bought Jack Gunion of there was an easier way to communicate also gives me a chance to see old class- Exhibitors’ Views last three years. The people who have cal. Friedfeld added, “The VCA did a by the editors of VM and 20/20 were Ranking this year’s Expo West as C&B Optical One, in terms of buying from the European mates once a year.” Exhibitors at this year’s Expo West were survived are having a good run.” solid job in providing quality education- generally favorable. “excellent,” Tiffany Velner, OD, of headquartered in companies showing their exclusive col- generally satisfied with the show’s traf- Agreed Bill Harrison, vice president of al forums for the optical community. While definitive, audited attendance Visions Optique and Eyecare in Scotts- South Bend, Ind., said lections here. The business language is Classes a Big Draw fic and the amount of order-writing they optical sales for Safilo USA, “Vision Expo Next year’s goal should be to increase figures released by the show’s manage- dale, Ariz., commented, “With all the he and his team were different—maybe that’s a course or sym- Vision Expo West’s extensive education- did. With eyewear sales relatively strong West was very successful for us this year. foot traffic with the same quality of buy- ment will not be available for a while, vendors, you can really see everything at Expo West primari- posium worth investigating.” al program is always a key reason for in recent months, they said, many eye- Our largest customers seemed much ers. Overall, ClearVision Optical had a anecdotal evidence from veteran showgo- in one place—we [did] all our shopping ly looking at new lab Refreshing supplier relationships is attending the event. Said Harvey care practitioners and optical retailers more upbeat about the future, and were wonderful experience.” ers and exhibitors indicates that traffic on for 2008 at Vision Expo West.” equipment. “Our lab Jack Gunion another appeal to Expo West attendees. Meltzer, an optician in the practice of came to Las Vegas in a good open-to- robust in their plans to increase business Dennis Davis, vice president of sales the Expo West show floor started a bit Said Richard Kjome, OD, of Antigo could use some sprucing up, and we Said Art Salas of Costco Optical, “We Sheila Wright Scott, OD, in Lancaster, buy position, and many “lookers” were with our company. We were pleased with for Charmant, told VM, “The show was slow on opening day of the exhibits, but Vision Clinic in Antigo, Wisc., during the need to upgrade our technology,” come to Vision Expo primarily to further Calif., “I thought Vision Expo was much converted into buyers during the course our booth traffic, and thrilled with the great for us. We had great traffic in our increased significantly the next day. show, “I’ve been impressed by the new Gunion told VM. “In addition, we build relationships with our vendors, not better this time around. The displays of the three-days exhibition. overwhelmingly positive response to our booth, and were able to have really great Attendance in the educational classrooms diagnostic instruments for retina and glau- bought two additional stores in March, to buy at the show, since our suppliers seemed to be more exciting, and the “Traffic was a little light on the first Banana Republic launch collections for opportunities to show our Charmant optical and sunwear.” titanium, Lacoste and Nodoka lines. “My impression of this year’s Vision The majority of the accounts that came Expo West was that the buyers were in in were in a buying mood, looking for good spirits; there was real quality buy- exciting products and quality titanium. ing power at the show for the fair We really weren’t sure about the return Go to VisionMonday.com to See Expo West in Pictures

NEW YORK--If you missed any of the action at the show, review the exhibits, the promotions and the parties by going to www.visionmonday.com. In the top right- hand corner of the Web site, click on the play button to view the final happenings at the show on Friday evening and Saturday. Slide shows of Day 1, Day 2 and Day 3 II (Left to right) Patrina Ashiking and Janie Peaches of Tuba City Healthcare in Tuba City, Ariz., are Demonstrations took place inside Oakley’s Rolling O Lab which was parked on the show floor. Attendees listened intently at courses throughout the show. of Expo West are also available by clicking on the links provided there as well. shown the VSP Mobile Eyes Van by VSP’s Kim Rankin and Connie Vavricek. WEB_PDF 10/16/07 2:54 PM Page 30

N MO N I O D A I S Y V 30 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com

O P P EXPO WRAPUP I T H I C S A R L E N D E W S L E A

on investment for Vision Expo West, saw a good mix of existing cus- but this year really answered that ques- tomers looking to upgrade their tion for us; it was a very good decision systems and new customers—I’d for us to show there this year.” say we were definitely busier than Cheryl Canning, marketing manager at last year’s Expo West.” for L’Amy America was equally upbeat: Commented Genevieve Fay, “We found everyone was writing business director of marketing for Silhou- K?I8D=FIK?<

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O N MO N I D A I S Y V 34 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com

O P P PEOPLE I T H I C S R M T W R F Sa Su A L D E N E W S L E A

AmSurg Names VSP president and chief executive offi- Framescape to the next level. Marc is a Mauro will report to REM’s executive New President, CEO cer Rob Lynch. “Through the combined true asset to the company.” vice president, Steve Horowitz, based at NASHVILLE, Tenn.—AmSurg (NAS- efforts of VSP, the VSP Labs, Eyefinity, Sandford began his career in the eye- the company’s headquarters in Los DAQ: AMSG) announced that Christo- and Altair Eyewear we will continue to wear industry at Revo, and moved on to Angeles. pher A. Holden joined the company as develop the market solutions that sup- Maui Jim Northeast as vice president of president and CEO, effective Oct. 1. port thriving private practices.” sales and marketing. Prior to entering WaveTouch Technologies His appointment completes an exten- Oakley joined VSP in 2006 to focus the sunwear market, Sandford was one Names Kenyon VP of sive search for a successor to Ken P. on supplier development strategy, bring- of the early developers of the Moray Plant Operations McDonald, the company’s current pres- ing 30 years of experience in sales, mar- Boogie Board. SAN DIEGO, Calif.—John Kenyon has ident and CEO. keting, and operations management to been promoted to vice president of Holden is a healthcare industry veteran the organization. His ophthalmic indus- Moore Joins Kenmark operations for WaveTouch Technolo- of more than 21 years, engaged during try experience included serving as sen- As Product Director gies, as the company continues its most of his career directly in multi-facili- ior vice president of operations at Essilor LOUISVILLE, Kent.—The Kenmark expansion into 21 countries and pre- ty and multi-market healthcare manage- Laboratories of America. Group has hired Amy pares for roll-out of its patented Wave- ment. A founding team member and offi- Moore as the new Touch wavefront guided contact lenses. cer of Triad Hospitals Inc. in 1999, he Satisloh Taps Huthoefer for product director. “Major steps have been taken in most recently was a division president New VP Position “We are pleased that recent months to finalize the design of with operating responsibility for hospitals GERMANTOWN, Wis.—Andy Hut- Amy has joined our our WaveTouch wavefront guided con- and related entities, including ambulato- hoefer, a veteran opti- design team,” said tact lens,” stated Vincent Zuccaro, OD, ry surgery centers, located across the U.S. cal industry executive, Mike Cundiff, COO of chairman. “In John’s expanded role, he McDonald said, “We are delighted to recently joined Satisloh the Kenmark Group. will be responsible for all facility opera- Mondays Amy Moore announce the appointment of Chris North America as vice “Her experience in tions including domestic customer serv- Holden to assume my responsibilities as president business design and fashion will be instrumental ice and practitioner consultation.” president and CEO. Over the past two development. In this in continuing to provide new and excit- Kenyon has over 32 years of contact decades, Chris has built deep expertise newly created position, ing products to our customers.” lens design, manufacturing and manage- in developing, managing and expanding Andy he is responsible for In her new position, Moore is respon- ment experience. Prior to joining Wave- JUST GOT EASIER multi-region healthcare facility networks Huthoefer key accounts, strategy, sible for overseeing the concepts, design Touch Technologies, Kenyon served in within the framework of a public com- and marketing development. and development of product and mer- various management positions with pany environment. He has demonstrat- “Both the Satisloh organization and chandising materials for several collec- Barnes-Hind/Hydrocurve, Coast Vision, ed his ability to produce sustained our customers will benefit greatly from tions. She will work with several American Contact Lens and Optical financial growth through both organic Andy’s vast experience—his unique licensed Kenmark brands on maintain- Connection. John has also worked with growth and acquisition, while achieving skill set really complements our North ing brand integrity through product and WJ and CIBA Vision on various projects patient, employee and physician satis- American team,” said Larry Clarke, marketing materials, as well as with the with the Polycon and Fluorocon product faction levels that are among the best in president & CEO, Satisloh North current design team, which includes lines, the company said. the industry. America. David Duralde and Jason Wehlage. WaveTouch Technologies provides a McDonald will continue to be a In his 15 years of optical experience Moore joins the Kenmark Group from range of molded and custom contact member of AmSurg’s board of directors in North America and Germany, Color In Optics in New York, where she lens products worldwide, including and will remain with the firm to assist Huthoefer has served as director of was the design director for product devel- WaveTouch wavefront guided contact Holden in accomplishing a smooth and strategic planning for Carl Zeiss Vision opment. Prior to that, Moore was the lenses which are manufactured from rapid transition, according to AmSurg. International, marketing vice president associate director of product develop- individualized aberrometry readings AmSurg Corp. develops, acquires and at Carl Zeiss Optical and lenses product ment at B. Robinson Optical. taken in the practitioner’s office. manages physician practice-based ambu- manager for Carl Zeiss in Germany. He latory surgery centers in partnership with holds a degree as an engineer of oph- Schena Joins REM Eyewear as Bailey Named Director of surgical and other group practices. thalmic optics from the University of European Sales Director Sales for Enhanced Vision Applied Sciences in Aalen, Germany LOS ANGELES— HUNTINGTON BEACH, Calif.— VSP Names Oakley VP, and is a licensed optician. Huthoefer’s REM Eyewear has James Bailey, former president of the low Ophthalmic Supply Chain and office is in Richmond, Va. hired Mauro Schena vision division of Optelec U.S., Inc., has Services as European sales joined Enhanced Vision as director of east- SACRAMENTO, Calif.—VSP Vision Framescape Names Sandford director to oversee ern U.S. sales. Bailey’s primary responsi- Care, based here, has VP of Sales sales, marketing, and bilities will include territory/account man- appointed optical FOXBOROUGH, Mass.—Framescape logistics in Europe, agement and growth for the eastern and industry veteran Don has announced the appointment of Marc Mauro Schena the Middle East and central regions of the U.S. He will also be Oakley vice president Sandford to vice president of sales. Sand- Africa. collaborating with the company on several of ophthalmic supply ford will also continue his role as vice pres- “Having such a proven professional as strategic programs and business develop- chain and services, a ident of product development and design Mauro heading our aggressive growth ment opportunities. newly created position. in an effort to combine innovative sales efforts in that part of the world assures “James’ success and extensive experi- Don Oakley Oakley previously and product programs to accelerate brand our customers will be better served and ence managing a field sales organization served as vice president awareness and increase sales, according to the execution of our global strategy will will be an important asset as Enhanced of supply chain programs for VSP’ Eyefin- a statement from Framescape. be well-executed,” said Mike Hundert, Vision continues its rapid and dynamic ity unit. “As VP of sales, Marc brings his long REM president and CEO. growth,” said Marc Stenzel, vice president .com “Don’s experience with creating history with eyewear and sunwear to Schena joins REM with 22 years of of sales and business development of inspired supply chain management solu- achieve our objectives,” said sales experience in the European opti- Enhanced Vision. “We are very pleased tions will help VSP lead the way in pro- Framescape founder and CEO, Chris cal industry, including work as an opti- to have an individual with his experience LAUNCHING NOVEMBER 1ST viding private practice doctors with high- Maling. “He is a proven innovator and cian and buyer, in addition to managing join our team; he will play an integral role quality products and services at reduced salesperson with the know-how and the European sales effort of several eye- in fulfilling our mission to build awareness costs, and faster delivery times,” said experience required to propel wear providers. of low vision solutions.” II WEB_PDF 10/16/07 2:54 PM Page 36

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N MO N I O D A I S Y V www.visionmonday.com IN THE NEWS VISION MONDAY/OCTOBER 22, 2007 43 O P P I T H I C S A R L E N D E W S L E A

SCENE AND HEARD

VENETIAN VENUE SPEAKING OUT Optical Women’s Assn. Hosts OWA Presents Workshop on Networking Reception Effective Communication

LAS VEGAS—On Friday evening of International Vision Expo West, the Optical LAS VEGAS—In study after Women’s Association (OWA) hosted a networking reception for OWA members study, the fear of public speak- and guests at the Venetian Hotel. ing was ranked above the fear of In a presentation during the reception, outgoing OWA president Sherrie Roger- death or the fear of flying. So it son of Doctors Vision Center noted a 25 percent growth in the group’s member- was no surprise when the OWA’s ship this year. Rogerson then passed the presidency on to Grady Culbreth, VCA’s Professional Optical Women’s AR Committee liaison, for the coming year. Workshop (POWW) on “Effec- The well-attended event ended with a raffle offering items from various design- tive Communication” was Comparing notes at the OWA Professional Optical Women’s ers including sunwear, handbags, luggage, accessories and gift cards. attended by over 35 women Workshop are, left to right, Marge Axelrad, Jobson, Dana Weeks, OSI, Grady Culbreth, incoming OWA president, and Incoming OWA here on Oct. 3. Jarrod Davis, a Lorinda Fraboni, Walman Optical. president Grady communications and training Culbreth (l) and out- manager at Wal-Mart conducted going OWA president Sherrie Rogerson. the interactive workshop that had the attendees giving 30-second presentations with ease, by the end of the session. “The most important element of any presentation is the presenter. A great presenter can take Attending the OWA Professional Optical Women’s Workshop Enjoying the boring material and make it sing, are, left to right, Mike Peerson, Bethany McKittrick, and OWA event are while a poor presenter can kill Gwen McWilliams from Wal-Mart, guest speaker Jarrod left to right Debora Davis, Grady Culbreth, VCA, and Sean Fuller, Wal-Mart. DeLong, Sàfilo; great material,” Davis explained. David Beach, National The first half of the session (Left to right) Optronics; and Rene focused on the presenter, with Valerie Manso, Soltis, VCA. Manso Manage- specific tips on how to relax ment Resources, before you make the presentation. Violet Baker and Attendees participated in var- Marci Miller, OfficeMate, partici- ious speech exercises including pate in the interac- clapping every time their part- tive activities dur- Vision Council of ner said ummm; memorizing ing the “Effective America’s Ed Greene Communication” (l) catches up with visual pictures to keep on track; workshop. Andy Huthoefer of and giving a 30 second speech Satisloh. on their favorite pet peeve.

UPCOMING EVENTS OWA to Hold Professional Industry consultant Valerie Manso of Workshops in N.Y., Indianapolis Manso Management Resources chats with LAS VEGAS—The Optical Women’s Association (OWA) is planning two addi- Ed Buffington of OfficeMate during the tional Professional Optical Women’s Workshops (POWW). OWA reception at “How to Transform Your Communication Skills for More Sales, Profit and Sat- Group Vision Expo West. isfaction” will be held on Thursday, Nov. 1 in New York City from 6:00 p.m. to 9:00 p.m. Presented by Ariel and Shya Kane, award-winning authors and internationally acclaimed seminar leaders and business consultants, the event will be held at the Corinne McCormack Showroom at 7 West 36th Street in Manhattan; a light Vision Monday/VisionMonday.com/VMail Extra and Headlines Essilor’s Bob and buffet dinner will be served. Admission is complimentary for OWA members and Sun Advisor/Business Essentials/Lab Advisor/Web TV/Live Events Pam Colucci are all $35 for non-members. All attendees will receive a complimentary copy of Work- smiles at the OWA ing on Yourself Doesn’t Work, a book authored by the Kanes. networking event. In addition, at the upcoming Optical Laboratories Association meeting in Indi- anapolis, OWA will present an educational seminar by Mel Jurado, M.S, MA and PhD, focusing on skills to create an environment of success. The session is com- Please call Bill Scott for advertising information (212) 274-7131 plimentary admission on Thursday, Nov. 15, from 9:20 a.m. to 10:20 a.m. at the Indiana Convention Center. Further information on the OWA is available from the group’s Web site at www.opticalwomen.com. WEB_PDF 10/16/07 2:54 PM Page 44 WEB_PDF 10/16/07 2:54 PM Page 46

N MO N I O D A I S Y V 46 VISION MONDAY/OCTOBER 22, 2007 IN THE NEWS www.visionmonday.com www.visionmonday.com IN THE NEWS 47 O P P I T H I C S A R L E N D E W S L E A

SCENE AND HEARD SCENE AND HEARD

BACK TO SCHOOL IN STYLE AND THE WINNER IS… Long Island Practice Sponsors Kid’s Vision Awareness Day ClearVision Honored With Some of the participants Two Separate Awards HAMPTON BAYS, N.Y.—Seifert & Associates of Hampton Bays, New York spon- from the vision awareness sored their 1st Annual Kid’s Vision Awareness Day on Columbus Day, Oct. 8, 2007. day are, front, Lisa Keyser, HAUPPAUGE, N.Y.—ClearVision Optical has been given awards by two different The attendees were children from eight local schools and the local pediatricians’ office. organizer and optician from Long Islang, N.Y.-based organizations. Seifert & Associates; back The festivities included music and refreshments, special discounts, prize drawings, row, left to right, Ben Carey, On Sept. 10, the company received the Small Business Achievement Award and door prizes. Ralph Lauren/Polo; Steve at the Hauppauge Industrial Association’s (HIA) Annual Business Achievement There were free vision screenings, special discounts for comprehensive eye exams, Epstein & Laurie Schreiber, Awards at the Hyatt Regency Wind Watch in Hauppauge in front of 420 guests. over 1,000 frames to choose from, and a Child-ID and Safety Center. The vision both Marchon; Donna Heyer, The HIA has a membership of approximately 1,100 companies throughout Varilux; Patty Oehrlein, co- David Friedfeld of ClearVision accepts awareness day was a joint project with representatives from their local lab, Tri- organizer from Tri-Supreme Long Island and provides services and programs focusing on international trade, the HIA award. Supreme, as well as, Essilor, Transitions, Luxottica, Marchon, Safilo, Lafont Eyewear, Optical; Mark Cohen, Avalon human resources, business development, government affairs, manufacturing, Eyewear, and Brandon Mayer, Avalon, ClearVision and Dave Nuss. of Seifert & Associates. technology, environment, education, engineering, transportation, energy and Seifert & Associates is planning to make this an annual event to help the children of more. their community prepare for school and learning. On Sept. 28, ClearVision was awarded the LIA’s 2007 Business MVP Award in the Retail Category. The LIA presented each winner with their award during their annual fall luncheon at the Crest Hollow Country Club, where journalists Jim Lehrer, George Stephanopoulus, and Tucker Carlson were the honored guest speakers. The LIA’s mission is to lead the region’s development, bringing together disparate factions within the community to forge regional solutions to Long Island’s problems. The LIA also acts as an umbrella business organization, providing products and services designed to assist the growth of businesses large Peter Friedfeld (left) and David Friedfeld (right) of ClearVision pose after receiving and small. the LIA’s Business MVP Award.

L’AMY’S RUNWAY Proenza Schouler Debuts Eyewear at Donna Heyer (l), Varilux and Jen Vail, Dr. Gammon doing a vision screening. Nicole Carroll, volunteer doing fingerprints for A very satisfied customer. Tri-Supreme Optical helping out a patient. this patient's complimentary child-ID kit Spring ’08 Fashion Show NEW YORK—In a very glamorous example of killing two birds with one stone, Proenza Schouler designers Lazaro Her- EXAMINING TODAY’S “LUXE” MARKET “SOUND & LIGHT” GALA nandez and Jack McCollough, debuted their first ever sunwear collection at their spring 2008 show during New York’s fashion week. Created, produced and distributed by Cachet, the luxury division of L’Amy America, the introduction of the elegant sun- Viva Hosts Luxury Forum Showing Support for Helen wear will be fol- LAS VEGAS, Nev.—Viva International Group recently hosted a day-long, exclu- lowed up at a later sive “Luxury Forum” at The Venetian Hotel in Las Vegas prior to this year’s Keller Services for the Blind date with a collec- Vision Expo West. NEW YORK—Executives from the optical industry joined those from banking, tion of ophthalmic Marge Axelrad, senior VP, editorial director, Jobson Optical Group, was on hand retailing and other fields to raise funds to help the work of Helen Keller Services frames. to deliver a presentation on the growth of this expanding market, supported by for the Blind at the group’s recent 31st anniversary “Sound & Light” Gala here at exclusive research data on the subject. the elegant Cipriani-42nd Street last month. (Left to right) Laura De Sole and Kristen (Left to right) Jean-Philippe Palengat, An image from the Guest panelists consisted of Sal Sampino from Malibu Eye Center and Daniel Harvey Ross and his wife, Kathleen were co-chairs of the Gala, which this year McCabe of Ilori pose before the Cheryl Canning and Stephen Rappoport of runway of a model in Quon OD from South Coast Optometry in Costa Mesa, Calif., who discussed the honored Jim McCann, CEO and founder of 1-800-FLOWERS.com as well as show with L’Amy’s Cheryl Canning and L’Amy America after the fashion show. style PS5001. changes in the luxury market and responded to today’s high-end clientele. Louis Anzalone, philanthropist, at the event which raises awareness of the services Proenza Schouler’s Elyse Nemerever. Steven Weisfeld OD, from Spectacles in Englewood, N.J. offered his professional for the Long Island-New York-based organization. insight during a similar event hosted by Viva at the Auction Chair for the CLIPS FOR TRIPS Sierra Suites in New Jersey, earlier in September. evening’s event was Debra Styles from Ermenegildo Zegna Eyewear and Del Vecchio. Escada Eyewear were on display along with samples A silent auction and 1-800-Clip-Ons Names Winner from the brand’s upscale apparel line. Roxanne Galari, attendance helped support (Left to right) brand manager for Viva, and Michele Pope, director the goals of Helen Keller in Travel Promotion Vince Deskiewicz of marketing for Viva, discussed key brand concepts Services for the Blind, and Dr. Halpern during a round of product presentations. The series which since 1893, has BOCA RATON, Fla.—1-800-Clip-Ons has pre- of Halpern Eye Associates accept of forums explored the common thread between eye- helped individuals of all sented Halpern Eye Associates of Delaware their “Clips for wear design and the growth of today’s luxury market. ages who are blind or visu- with one of the first prizes in their new “Clips Trips” prize from Steven Weisfeld, OD, of Spectacles, “We have found a real synergy with our luxury ally impaired and who may For Trips” promotion. The promotion allows John Reale of Englewood, N.J. discusses his per- 1-800-Clip-Ons. spective on the luxury market at brands and the luxury consumer,” commented have additional disabilities, ECP’s to earn free three day/two night travel one of two recent ‘Luxury Forums’ Gary Podhaizer, president of domestic and inter- At the Helen Keller Sound & Light Gala reception are left to to develop independence certificates by selling 1-800-Clip-Ons products hosted by Viva International Group. national sales, Viva. “We’re very enthusiastic right, Gala Chair Harvey Ross, Ross Holdings, Bob Shapiro, Viva and participate actively in in their practices. Another session was conducted in International, Jon Gruen, Grueneyes and Mitch Barkley, Viva Las Vegas earlier this month. about being a part of this emerging market.” International Group. their communities. WEB_PDF 10/16/07 2:54 PM Page 48

O N MO N O N MO N I D A I D A I S Y I S Y V V 48 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com www.visionmonday.com VISION MONDAYOCTOBER 22, 2007 49

O O P P P P COVER STORY I I COVER STORY T T H H I C S I C S A R A R L D E L D E N E W S L E A N E W S L E A

Continued from page 48 Mike Sutton, Rite-Style Optical Greg Blackwell, Pinnacle Optical Danny Singer, Ultra Lens Investing in equipment to provide in- “New Pals, lens designs for wrap frames and “I’m on the fence with digital surfacing “Not yet. We need to have a market for it. Wholesalers size up lab products for faster service and pro- Digital Surfacing or Free-Form processing.” and our investment. I do want to In addition, the selection of lenses are too duction quality. For example, Rite-Style advance to this new technology, but I’m restricted. However, the impact on invento- has added in AR Teflon, and Kodak Danny Singer, Ultra Lens honestly unsure of when the right time ry management as well as surfacing efficien- Clear in lab.” “AR again is number one. Improved will be for a lab my size. I’m planning cies make it very tempting, and ultimately backside coating technology. New mate- more exploration of this at the Optical we will have to invest in it. The Concord Danny Singer, Ultra Lens rials such as Trilogy, and 1.67.” Laboratories Association [OLA] this year got you to Europe in 3 hours, it was great “In-house AR is the number one area [in November] as well as into 2008.” technology, but there was not a market to the of progress. We now make a high Ron Schlotzhauer, make it commercially viable. I hope digital quality oliophobic anti-static AR in Essilor Laboratories of America Jim Evans, NEA Optical surfacing is not the same scenario.” our lab. This was not possible 5 years “Without a doubt, the AR coating technol- “My opinion, based on experience, is the Lab ago. Followed by an increase of non- ogy we have with our Crizal products has larger labs will become the primary Ron Schlotzhauer, CR39 materials as a percentage of contributed the most to our sales growth source. Smaller labs can’t justify the cost Essilor Laboratories of America lenses possessed.” over the past few years. Our industry, for because they generally have one line or sys- “We are at the dawn of a new era of the most part, is producing good reliable tem which produces all the work orders.” enabling breakthrough designs through Ron Schlotzhauer, products that the consumer is finding digital surfacing. Essilor, with its world- Essilor Laboratories of America dependable. Fortunately, Essilor’s Crizal Corrine Hood, Katz & Klein Optical wide market exposure and independent “AR technology has led the way, our product line is the industry leader, and the “Yes, as quickly as capital permits.” technology group, is producing great Crizal products have improved our cus- ECP understands the significance of pro- products for our ECPs. This is an appeal- tomer’s mix in many cases from 10 per- viding quality AR coating. We have also Mike Sutton, Rite-Style Optical ing product for ECPs to provide and to cent to 15 percent to as high as 85 per- had outstanding results with our Digital “Digital Surfacing is what AR was 5 to 10 differentiate themselves from other mar- By Andrew Karp tant, the consumer’s propensity to pur- es and the dissemination of information. A cent of all lenses sold.” Surfacing growth since our start last year. years ago. For an independent lab to ket segments. However, I would be very Group Editor, Lenses & Technology chase the newer more expensive lens and few examples in our lab: We now process “Progress has also been made through Our Definity line of products also adds a remain competitive in their market they careful jumping into digital surfacing at coating technology. Also, I am concerned close to 60 percent of our work through embracing superior designs enabled by whole new dimension to our broad line of needed to invest in lab AR. The same this point. This is both expensive and NEW YORK—Standing still is not an option in business and wholesale optical lab- with the independent ECP market. If the VisionWeb. We communicate internally digital surfacing technologies and explor- products available for ELOA customers on thinking may be true about digital sur- low production yielding equipment, you oratories are no exception to the rule. Successful labs are in constant motion, independent ECP loses market share this and with our customers via email, instant ing multiple avenues into the market. the cutting edge of surfacing technology.” facing today. They should be watching don’t just open the box and turn it on. whether they’re producing cutting edge lens products, installing the latest auto- has a direct impact on the lab.” messaging and a corporate extranet. Some “We have elevated the eyeglass market the growth of digital surfaced lenses and “If I were looking at making that deci- mated cells and conveyors or creating new educational materials for eyecare proof our staff members access our servers several notches by educating customers Should labs invest in digital surfac- looking to possibly invest within the next sion, I would first make sure the design is fessionals. VM asked nine experienced wholesale lab executives to discuss how Ron Schlotzhauer, regional and databases from remote sites. about products and services available ing, and if so, how quickly should 2 to 5 years, because in some cases it may superior, the market is secure, and my cus- their businesses are changing and what eyecare professionals need to know to vice president, south central region, “We’ve held and participated in “We have totally embraced the elec- they do it? take up to a year to get the equipment.” tomer base will buy the product. I would enhance their lens business for 2008 and beyond. Essilor Laboratories of America, ‘webinars’ on new products and process- tronic age of communication, which source the product from a company that is Dallas, Texas es. I think through an understanding of moves our business more efficiently. At blazing the trail, like Essilor is with Varilux “We have experienced very nice growth newer technology, wholesale labs are the same time, we communicate better A Closer Look at Technology… Physio 360° lenses and Definity lenses, What’s the business outlook for whole- Corrine Hood, president, Katz & this past year, and I expect the trend to better equipped to produce superior with customers, because our customer LensTech Optical Lab guarantee this is a strong product produc- sale labs over the next 12 months? Klein Optical, Sacramento, Calif. continue for us through the next year. product and are better informed and service staffs are better educated and ing technology, and then consider making “The outlook is excellent for those labs The ECP seems to better understand the able to communicate our specific areas trained on our products. To many labs, the “latest technology” means many positive changes and a new focus on the substantial investment. While the dig- Greg Blackwell, president, running at optimum proficiency.” business relationship and marketing value of expertise to our customers.” “Our knowledge base is exponential- having the latest coatings or new equipment. improving technology for the future. Harding ital surfacing expense is high, the rewards Pinnacle Optical, Birmingham, Ala. of a company like Essilor Labs of Ameri- ly increased with our product offerings, However, to LensTech noted, “There are real- are higher. But don’t feel that purchasing “I’m positive about 2008. It’s an election Mike Sutton, vice president, sales ca (ELOA). Our sales force is very active- Jim Evans, NEA Optical driving education into ECP offices. Our Optical Lab in Green- ly two areas of tech- digital equipment is your only option for year and usually we see a public opti- and marketing, Rite-Style Optical, ly communicating the message our indus- “Acquiring a background in training and ability to understand the needs of our wood, Ind., the latest nology we are current- competing or staying in business, since the mism that translates to more robust Omaha, Neb. try has been preaching the past several providing education to the retail seg- different types of customers—managed technology means ly focusing on…the value is in the design.” spending. With newer, more sophisticat- “I predict a slight unit increase with a bet- years regarding the declining capture rate ment leading to their success.” care is a huge segment that has many having a combination computer system in ed lens designs and an increasingly ter dollar increase, dollar increase because of eyewear purchases. It would appear different needs and expectations. of the best equipment the front office for How should eyecare practitioners more educated consumer, I feel that of higher Rx average. [AR growth and that perhaps our customer base is see- Corrine Hood, Katz & Klein Optical Understanding various business models and the best people. customer service and position digitally surfaced lenses to wholesale optical is poised for a very higher technology Pal lenses]” ing some change in those statistics.” “Maintaining their personal relation- and buying groups that have distinct “I have yet to see a in the surfacing de- their patients? good year indeed.” ships with clients, reacting quickly to and direct buying objectives and expec- piece of equipment partment.” Danny Singer, president, Ultra Lens In what areas have wholesale labs client needs, representing a wide range tations.” that replaces a skilled LensTech’s invest- Greg Blackwell, Pinnacle Optical Jim Evans, president, NEA Optical, Optical Lab, Fort Lauderdale, Fla. made the most progress over the of product mix.” worker,” said Bill Hard- ment in technology “As the premium lens of choice for the Jonesboro, Ark. “The business outlook over the next 12 past five years? What lens and lens processing ing, LensTech’s co-owner (shown here at left for customer service and surfacing has latest technology for best vision. Our “I see growth in the children’s market in month is challenging. First, the economy Mike Sutton, Rite-Style Optical technologies are having the biggest with partners Greg Kyle, center, and Greg given them the capability to track jobs challenge is in educating all of our cus- the immediate future due to legislation will impact the consumer’s decision to Greg Blackwell, Pinnacle Optical “Education and training of the ECPs. impact on labs today? Dallas.) “The best machines only make peo- faster and receive remote entry orders tomers to engage in new lens technolo- requiring eye exams.” purchase new eyewear, and just as impor- “Technological savvy in regard to process- Continued on page 49 ple more efficient,” he added. This philoso- which speed up turn-around times making gies. It’s better for the patient, the prac- Greg Blackwell, Pinnacle Optical phy of hiring skilled personnel coupled with it easier to do business with the laboratory. tice and the lab.” VM SPOKE TO THESE LAB EXPERTS “Remote ordering methods, automated the best technological equipment has In the surfacing department, LenStock has processing with the use of robotics helped LensTech become a cutting edge lab- partnered with Seiko to become one of the Jim Evans, NEA Optical and conveyors.” oratory. few Succeed lens distributors. “The Suc- “My hope is that independent practi- Harding started the laboratory under the ceed digitally surfaced lens is a product in tioners will set themselves apart by posi- Jim Evans, NEA Optical name ProOptics in 1998. His vision quickly our market that we can provide to our cus- tioning this product as a preferred offer- “Digital surfacing is certainly getting the took him from 25 jobs a day to 100 jobs a tomers that no one else can. It’s really the ing of vision correction.” most attention, especially in the pro- day in a very short time. Shortly after, Greg technology we are hot on,” Harding said. cessing category.” Dallas and Greg Kyle were added as were LensTech sees digitally surfaced lens prod- Corrine Hood, Katz & Klein Optical added as partners, and the laboratory ucts as an up and coming technology that “As cutting edge technology—a popular Corrine Hood, Katz & Klein Optical name changed to LensTech. Combined will become a large part of their business comparison is HD televisions versus GREG BLACKWELL JIM EVANS CORRINE HOOD RON SCHLOTZHAUER DANNY SINGER MIKE SUTTON “Robotic fabrication, anti-reflective coat- ownership of the laboratory brought about in the future. —Samantha Toth older technology.” ings, digital surfacing advancements.” Continued on page 50 WEB_PDF 10/16/07 2:54 PM Page 50

O N MO N I D A I S Y V 50 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com THE VALUE KEEPS GROWING

O P P COVER STORY I T H I C S A R L D E N E W S L E A CB 1082

Raven Blair SS 116

Continued from page 49 information about new lens technologies Mike Sutton, Rite-Style Optical know their patients’ needs.....Lens dis- Mike Sutton, Rite-Style Optical and ways to present them to patients. As “Get a better understanding of what I pensing of the future is not about edu- “The ECP should be thinking good-bet- I mentioned earlier, we have an ever- call Good-Better-Best, in other words get cating a patient about every lens design, ter-best, in my opinion with backside Pals increasing educated consumer who as much information from the various material, and coating available to them. being the best. When we surface the Auto- researches new lens purchases and manufactures that are promoting digital Patients have limited time—and an even Budget Metal graph our capability of production toler- knows enough to ask the right questions. surfacing. Try the lenses with staff mem- more limited attention span—to learn A Winner Every Time! Budget Plastic Stainless Steel ances are 1:100 of a diopter. It is like offer- Our ECP’s learn about lenses from us. bers to see if they perform as promised. about the intrinsic nature of complicated Triple Layer Acetate ing a Lexus over a Camry as far as It’s our job to impart our knowledge and Discuss lenses with the patients first technologies. What patients do have is a production tolerances goes. Digital surfaced make sure our customers have the right then select the frame that will accommo- desire to see better. However, each lenses are a loose term with many market- answers. Patients are paying more than date the lenses optically. But most impor- patient has a different set of criteria they ing definitions. We have digital surfaced they ever have for a pair of eyeglasses tantly, the staff needs to inquire about use to establish what ‘see better’ really molds [good], digital surfaced backside and they should understand why and the visual needs of the patient before the means. Once a dispenser establishes how atoric curves with the lens design molded how new lens technology helps them patient reaches the dispensary.” a patient uses their glasses, he or she may on the front side [better] and in my opinion achieve the best vision. then recommend the best product for a fully backside digitally surfaced Pal Also, instead of offering AR coating as Danny Singer, Ultra Lens that patient. “What happens when a dis- design with atoric curves [best]. That being an “add-on” or a “treatment,” ECPs “Education of the staff is most important. penser asks a patient questions to estab- Budget Plastic said, digitally surfacing is only half the pic- should be presenting AR as an integral How can we sell more sophisticated lens- lish vision needs and then answers those Bendables ture, the lens design itself is very important. component of the lens that offers better es and frames to the consumer if the questions with a recommendation that For example, software could be written to vision for their patients. I think the chil- ECP is not educated. In addition, the provides all the benefits to address the Stainless / Acetate produce a 20-year old lens design using dren’s market is also being neglected as ECP needs to consider the entire eye- patient needs? Patients buy premium Pick Your Flavor! some form of digital surfacing, does this a potential area of growth. There is no care/eyewear experience from a mer- products and are more satisfied with their make it a better lens design? Only in the reason we shouldn’t be promoting the chandising perspective. Chain stores are purchase experience than if they choose production phase, it is still a 20-year old lens latest technology to parents for their upgrading and investing in better mer- to buy lower end product due to price design with tighter production tolerances.” children. Children will see better with chandising, thus making the buying [because they did not really understand AR lenses. It’s that simple, they’ll just process much more appealing to the con- the benefits of the different technologies Danny Singer, Ultra Lens see better.” sumer. Our ECPs need to do the same.” or how these benefits relate to them].” “As simply as possible.” Jim Evans, NEA Optical Ron Schlotzhauer, In what areas has automation made Ron Schlotzhauer, “Keep and maintain trained and educat- Essilor Laboratories of America the biggest impact on your lab? Essilor Laboratories of America ed opticians and staff members.” “The eyecare practitioners need to “Well, first of all let me explain why the Greg Blackwell, Pinnacle Optical Polarized Sunwear question in and of itself could confuse “Our Flexlink conveyor system has had the practitioner. Digital surfacing is a A Closer Look at Lenses… tremendous impact on our productivity; surfacing technology plain and simple. Advance Optical Sales Company we’ve seen dramatic increases. It has This new surfacing technology can be proven to be a great investment. The used to create more individualized lens- Arthur Kolko from Advance provides to customers. efficiency of trays in queue to the cor- es with multiple new personalized fea- Optical Sales Company, in “Although Varilux is our rect module and with only the proper tures, or it can be used to simply create Rochester, N.Y. is an lens of choice, we do our technician interaction is just excellent the same old lens. In general, we see a acknowledged lens guru. best to have access to production methodology. lot of lenses claiming to be digitally sur- Over 30 years of experience every lens product so that “I also feel that our Satisloh ES-3 faced which are no different than the in the optical industry has we may be a ‘supermar- edger has hada strong impact. Our lab old lenses that were not. We certainly do given him the knowledge ket’ of lenses to best han- averages 200 to 225 jobs a day and the not want practitioners to be confused and ability to provide as dle all of our customers conveyors coupled with the ES-3 can do that any lens claiming to be digitally sur- much product information needs,” Kolko said. In that with an accuracy and consistency faced is superior or performs similarly. as possible without discrim- addition to providing a that still amazes me.” “With all that said, Essilor is effectively ination to his customers. wide range of lenses, positioning its Varilux Physio 360°, Varilux One of the most impressive Advance Optical also Jim Evans, NEA Optical Comfort 360°, Varilux Ellipse 360°, Defin- communication tools strives to educate their “In the surface department, we have ity and Accolade Freedom brands, which Advance uses to provide information to their customers and prospective customers experienced higher thru put without all deliver wider fields of vision and less customers is its online blog. The online blog about what lens technologies are available sacrificing quality and have enabled Style. Quality. Durability. peripheral distortion, because the designs was designed to provide customers with the and help them select the best lens for lesser skilled employees to become are very specifically personalized to each latest information in the lens industry. Kolko each job. In addition to their online blog, more productive.” individual prescription in a way that was noted that the blog was also designed to they are achieving this by providing semi- not possible with past surfacing technolo- “…promote individual brands that work. nars, lab tours and working one-on-one with Corrine Hood, Katz & Klein Optical gy, but now is with digital surfacing tech- When you find something that works, it is their customers. “Gives the ability to produce the latest nology. The magic is in the personalized easy to promote it and sell it.” According to Advance Optical, their cus- lens technologies as they are released design, not in the surfacing methodology. Advance Optical’s online blog provides tomers regularly call them to provide lens and frequently with less skilled labor.” “These products are great for any patient their existing and prospective customers expertise for difficult patient prescriptions. wanting to ensure that they have the best with information about the various product “We have earned the trust of our customers Mike Sutton, Rite-Style Optical vision our industry can offer today.” releases, alerts users to product prob- through our lens recommendations,” Kolko “We have robotic edgers with robotic lems or backorders and provides a gener- noted. By sharing their lens experience and surfacing coming soon, which will What do eyecare practitioners need al place for users to comment about what knowledge with eyecare professionals, increase our precision in production and to know or do to enhance their lens is going on in the industry. Advance is directly involved in increasing allow better work flow. These features business in 2008? Advance Optical’s experience with vari- patient satisfaction with their eyewear, their will also result in higher yields and faster Greg Blackwell, Pinnacle Optical ous lens types is also seen in the service it greatest goal. —Samantha Toth turnaround.” Service You Can Trust. www.i-dealoptics.com “Again, I would bring up education and Continued on page 52 WEB_PDF 10/16/07 2:54 PM Page 52

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Continued from page 50 Danny Singer, Ultra Lens What are the biggest challenges around time has improved so much with Danny Singer, Ultra Lens “AR is growing the fastest, followed by wholesale labs are facing in the next the automation that we’ve been able to “Finishing.” finishing.” 12 months? keep up, even with our strong AR mix. And we are 90 percent finished lenses.” Ron Schlotzhauer, Ron Schlotzhauer, Corrine Hood, Katz & Klein Essilor Laboratories of America Essilor Laboratories of America “As an independent lab, the continued Jim Evans, NEA Optical “In most of the ELOA larger labs and “Our AR is the fastest growth segment growth of vertical integration and capital “The outpouring of products and com- many of our Partner Labs the robotic of our business. We are adding facilities investments in equipment to remain plicated options have overwhelmed surfacing lines have produced great effi- as fast as possible to bring this product competitive.” most of the retail segment. It’s increas- ciencies. Although we have many robot- closer to the customer, and to accommo- ingly important for regular training and ic edging systems throughout ELOA, I date growth. Higher index materials and Mike Sutton, Rite-Style Optical educational seminars for customers.” don’t believe we have found those sys- Transitions products also have good per- “Warranties and redo. Third-party pro- tems to be the total answer for automa- centage growth rates. All of these seg- grams, and in the case of an independ- Danny Singer, Ultra Lens tion in finishing. Obviously, ordering ments are driven by educated customers ently owned lab like Rite-Style, vertical “Customers are demanding rapid deliv- over the Internet, and routing through and consumer demand for the best pair integrated lens manufacturing owned ery of much more sophisticated lenses, our own systems, has improved our of eyeglasses they can have. Our world labs.” with high-tech coating, inserted into service to the ECP dramatically. With class business consultants provide the very fashion forward frames. The colli- our ELOA network, we have created an understanding needed to educate our Have the service requirements of sion of frame designs and optics create extensive production, quality and safety customers on all these products. your customers changed much over challenges for the lab. We meet this net for our customers.” “Obviously, our CR-39 [monomer the past five years? If so, please challenge by getting the job done cor- from PPG] and lower index products are explain. rectly the first time. We have no margin Which segments of your business the slowest growing segments, as well as of error.” are growing fastest? Slowest? Why? the decreasing demand for glass prod- Greg Blackwell, Pinnacle Optical ucts. Consumer need is the reason for “I would say that it’s stayed the same. Ron Schlotzhauer, Greg Blackwell, Pinnacle Optical the decline, but many of these products We still have the hot rush jobs and the Essilor Laboratories of America “AR and Transitions have been growing will survive over the years because of frantic pace but also enough of the not so “Our service demands have changed extremely well. Our marketing and sales price or occupational needs.” hot rush jobs to balance it out. Our turn- on a number of products in recent at Pinnacle Optical in concert with our years, namely the demand for faster, vendors have done a tremendous job of A Closer Look at Marketing… high quality AR. The big push for quick increasing awareness of these products service time goes back many years when and I have to give them kudos. West Coast Lens all our ECPs were threatened by nation- “We’ve been stagnant in frame and al advertising for one-hour service. That lens package sales and I attribute that to Attempting to be everything sary to gain new clients. got everyone’s attention, and we all had our customer-base concentration on to everyone is a common Some of West Coast Lens’ to step up to the plate. That was an eye more high-end frame product direct mistake made by many marketing programs in- opener and it set the overall tone for from the manufacturer.” businesses across the clude a newsletter de- today’s business. I really believe most optical industry. Knowing signed to provide opticians ECPs are looking for reliable and consis- Corrine Hood, Katz & Klein your laboratory’s niche and with, what Wilhelm termed tent service. Our customers have expec- “The fastest [segment] is anti-reflective corresponding target cus- “information prowess,” to tations around different products, and I coating due to practitioner acceptance of tomer base is vital to suc- help them sell high end believe that should be our driving patient benefits and slowest is digital cessful marketing. West products and be success- force.” surfacing since it is a new process to us Coast Lens in Huntington ful. When starting any mar- Introducing the best idea in sunglasses but the area with the largest growth Beach, Calif., is confident keting program, West What advice would you give to some- potential.” of their niche and target Coast lens believes that it one opening a new lab today? customer base, and they excel at finding is important to keep it simple. “We strive since,well,sunglasses Mike Sutton, Rite-Style Optical innovative ways to grow those relationships. to provide the customer with new experi- Greg Blackwell, Pinnacle Optical “Fastest: Digital surfacing [Autograph] “Everything we do is not expected from a ences and help them learn something “Communicate openly and often with the lens works, patients love them and lab,” said Richard Wilhelm, owner of West new,” said Wilhelm. “Our niche is high-end, your customers and your staff and take seem to be willing to pay extra for the Coast Lens. luxury optical. Our clientele doesn’t expect care of both with equal commitment. Introducing Crizal Sun™, the first integrated Anti-Reflective created specifically for Sunwear. ‘Best’ We have aggressively promoted From the bottles of jelly beans they the fastest, least expensive work. They Also, keep an open and honest relation- New Crizal Sun optimizes vision through every lens by adding the scratch protection and ease digital surfacing and have plans to pro- send out with jobs to their over-the-top expect quality workmanship and to have ship with your vendors. There are ® ® vide additional lens styles as they price list “magazines,” West Coast Lens their needs met; even when they don’t many readily available resources like of cleaning of Crizal Alizé while reducing backside glare. The specialized, integrated technology become available to us. As an independ- strives to be unique, relaxed and a place really know what they want.” the OLA and publications such as this of Crizal Sun delivers these benefits without front-side color changes or additional ent lab, part of our business model is to where customers turn when they want The West Coast Lens staff is trained to one to get a handle on staying abreast light transmission through the lens. provide to the ECPs a broad choice of something different. solve issues associated with difficult luxu- of our always interesting and always lens products for them to try and let “We try things,” Wilhelm continued. ry frames and finding the best lens and changing industry; utilize them. Never So, for the clearest vision under the sun, be sure to recommend Crizal Sun, the first them decide which is best for their busi- “They just have to represent who we coatings for the job. “We understand the think that you don’t have something to integrated ARS (Anti-Reflective for Sunwear) available anywhere. ness and patients. are…America’s Sexiest Lab.” needs of the luxury optician,” said Wil- learn. And certainly, invest in new tech- The UV protection of Crizal Sun is dependent on material chosen. “Slowest: AR is growing but not as fast West Coast Lens enjoys a strong knowl- helm, “and that is our target customer.” nology and automation; it will pay off in as it should; the product needs to be edge of their target customer base and He attributes the laboratory’s success to superior quality and service as well as mentioned more to the patients. Polar- they use this knowledge to create relation- be a combination of marketing, focus and piece of mind.” ized is a slow growth product. As I men- ship-based marketing. This successful dedication to their customers. “It’s not just tioned earlier, by inquiring to the patients marketing approach furthers their relation- about how many jobs we can get out in a Ron Schlotzhauer, visual needs it will lead to increased sales ship with existing customers and gener- day. We challenge ourselves everyday to Essilor Laboratories of America www.crizal.com in AR, polarized lenses and an emerging ates the word- of-mouth referrals neces- improve.” —Samantha Toth “Don’t do it, unless you have won or market of computer lenses.” expect to win the lottery.” II

©2007 Essilor of America, Inc. Essilor, Crizal, and Alizé are registered trademarks and Crizal Sun is a trademark of Essilor International, S.A. VisionWeb is a service mark and “Streamline. Simplify. Succeed.” is a trademark of VisonWeb, Inc. VM 9/07 WEB_PDF 10/16/07 2:54 PM Page 54

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MANAGED VISION Expo West OD Panel Explores ‘Tricks of the Trade’

By Cathy Ciccolella Sponsored by Eyefinity, the seminar Senior Editor was moderated by Andrew Karp, group editor, lenses and technology, for Jobson LAS VEGAS—The latest eyecare technol- Optical Group. ogy can make an optometric practice run In kicking off the discussion, Jim more smoothly, and even increase practice Caster, Eyefinity’s vice president of revenues, according to a panel of private- marketing, noted that today’s patients practice optometrists who passed on tips to are “time-compressed,” so they seek their fellow ODs at a seminar held during convenience as well as quality and value International Vision Expo West here. in their eyecare and eyewear-buying

EYECARE NEWS At the Vision Expo West ‘Tricks of the Trade’ panel, sponsored by Eyefinity (l to r): James Winnick, OD; Mason Smith, OD; James Kirchner, OD; Robert Davis, OD; Eyefinity’s Jim Caster; and moderator Andrew Karp of Jobson Optical Group. SECO INTERNATIONAL PRESENTS experiences. Panel members agreed technology they’re using is, and exactly ANNUAL CLINICAL EXCELLENCE AWARDS that current electronic technology can what they’re doing with it,” he told the ATLANTA—SECO International recently announced the recipients of its 2007 Southern go a long way toward providing an Vision Expo West audience. Council of Optometrists Clinical Excellence Awards, “recognizing the outstanding aca- enhanced experience for both the One time-saving approach for the OD demic achievements of students from SECO International-affiliated colleges.” Recipi- patient and the practitioner. is to use a scribe in the exam room to ents are Haley Parker of the University of Alabama at Birmingham School of Optometry; Said Mason Smith, OD, a solo practi- transcribe the ECPs comments and pro- Tara Boyle from Nova Southeastern University College of Optometry, Fort Lauderdale; tioner in South Carolina who is vice presi- cedures, several panel members noted. and Cayce Davis of Southern College of Optometry in Memphis. dent of professional relations for Eyefini- Panelists disagreed on whether the A $2,000 check and a plaque were presented to the recipients at their school grad- ty, “Everybody’s patients are time- ECP should recommend specific lenses uation and awards ceremonies. compressed, and technology offers a way and/or eyewear by brand, or pass that “Every year, SECO International, in partnership with its affiliated schools, recognizes to collect data from them quickly and effi- responsibility onto the optical dis- three outstanding students for their academic excellence and commitment to the ciently.” Added Smith, “I couldn’t live pensers. Said Davis, “I think it’s impor- optometry profession,” said Doug Clark, OD, president of SECO International. “We sup- without being a totally electronic office.” tant for the doctor to mention brands in port optometry students and their respective schools for their outstanding educational Noted Robert Davis, OD, of The the exam room. Only 40 percent of eye- achievements and applaud them for paving the way to continued optometric advance- Eyecare Center in Pembroke Pines, wear is purchased in the OD’s office, ments and excellence in the field.” Fla., “In this high-tech world, we need because patients don’t know the differ- SECO International has recognized outstanding optometry students through its annu- high-tech ways of communicating with ence between progressive lens ‘X’ and al Southern Council of Optometrists Clinical Excellence Awards since 1993. patients. And that technology has to progressive lens ‘Y’. We should discuss start in the waiting room, giving the the benefits of specific brands.” AOA, AAO BACK MILITARY EYE TRAUMA BILL patient a ‘wow’ experience as soon as he Agreed Kirchner, “It’s so important to talk DESIGNED TO AID INJURED TROOPS, VETERANS or she comes into the office.” about these things; patients expects the WASHINGTON, D.C.—The American Optometric Association (AOA) and the American Several ODs on the panel made the doctor to tell them what’s right for them.” Academy of Ophthalmology (AAO) are lending their support to legislation introduced point that relying on digital technology Winnick, on the other hand, said, “It’s recently in the U.S. House of Representatives designed to improve the care of American for information-gathering frees up the very subtle. I don’t recommend brands, military personnel affected by combat eye trauma and aid those suffering vision dam- eyecare professional to work more close- but instead a family of lenses. And I age associated with traumatic brain injury. ly with the patient. “Using today’s tech- always explain why a premium lens is Rep. John Boozman, OD (R-AR), a member of the House Veterans Affairs Committee, nology helps the OD move from infor- worth the price.” introduced the Military Eye Trauma Treatment Act to address the increasing number of mation-gatherer to have quality time to And Smith said, “I make it a policy eye-related injuries among troops serving in Iraq and Afghanistan and to develop a perform a relationship with the patient,” to repeat that kind of information to manent framework to aid injured troops and veterans with combat-related vision damage. said James Winnick, OD, of Livermore patients three times to make sure they H.R. 3558, the “Military Eye Trauma Treatment Act of 2007,” would create a Center Optometry Group in Livermore, Calif. understand it. And I make recommen- of Excellence within the Department of Defense (DOD) specifically devoted to the pre- Agreed James Kirchner, OD, whose dations about lenses or lens coatings vention, diagnosis, mitigation, treatment and rehabilitation of military eye injuries. The four-office practice, EyeCare Specialties in that I think would be helpful for primary responsibility of the Center would be development of a “Military Eye Injury Reg- Lincoln, Neb., includes 10 optometrists, them, but don’t recommend specific istry” containing information on the diagnosis, treatment and follow-up for each seri- “It really makes sense for doctors to dele- brands. ous eye injury received by any member of the armed forces while on active duty. The gate the information gathering to their Several ODs on the panel said they registry would include input from ODs and ophthalmologists from both the DOD and staffs. With the latest technology and a use lifestyle questionnaires to help deter- the Department of Veterans Affairs (VA). well-trained staff, we can spend more time mine the eyewear that’s best for their The Military Eye Trauma Act also requires a joint DOD-VA program for service mem- with the patient in the exam room.” patients. Winnick also noted the impor- bers and veterans affected by visual dysfunction related to traumatic brain injury. Kirchner added, “In the end, patients tance of asking about computer usage to Said AOA president Kevin Alexander, OD, “AOA fully supports the Military Eye Trauma are looking to the doctor for education see if specialized computer lenses would and Treatment Act and is confident that this legislation will ensure our military person- and to help inform them on eyewear be helpful for particular patients. nel receive the level of care they deserve.” products. Today’s patients are quite And Davis said, “I know many doc- Michael Repka, MD, the AAO’s federal affairs secretary, commented, “This legisla- knowledgeable, but they come into our tors who write separate prescriptions for tion will create an invaluable resource for ophthalmologists working in the armed forces office and want more.” each type of eyeglasses they recom- and those that will ultimately treat these patients in the VA.” Smith also stressed the need for an mend. That’s another way to reinforce Companion legislation has also been introduced in the Senate by Sens. John Kerry informed and well-trained optometric what you’re saying to the patient, who (D-MA), Chuck Hagel (R-NE), Barack Obama (D-IL) and Pete Domenici (R-NM). II staff. “During the course of the exam, may walk out of the exam room with staff members need to explain what the three different prescriptions.” II WEB_PDF 10/16/07 2:54 PM Page 56

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LAUNCHES We’re a cut above the rest… L’Amy Introduces the Proenza Schouler Sunwear By Deirdre Carroll by the fashion industry. We’ve present- Proenza Schouler’s design philosophy Associae Editor ed the collection to our key high end takes its cue optical and department store partners from the idea and a whole lot more! NEW YORK—Cachet, the luxury divi- from around the world and the reaction of contrasts. sion of L’Amy America, debuted the to the collection as been outstanding. Ideas root- Proenza Schouler sunglass collection at Proenza Schouler is a name which is ed in classi- the Spring 2008 Proenza Schouler fashion lauded within the fashion industry and cism juxta- “Proenza Schouler is a name which posed with Let’s cut to the chase - new and inter- is lauded within the fashion industry Inland Diamond is a one-stop shop esting materials to and this unique yet wearable sun create a look that is unique and singular. The PS5009 (top) and the PS5004 (bottom) from for optical labs. We are the world- collection beautifully bears the Tortoise shell and brushed metals coex- the new Proenza Schouler collection. ist in one style while exposed hinges and class source for superabrasive hallmarks that make Proenza resin reside in another. The utili- products, offering a wide selection Schouler exceptional.” tarian feel of the shapes brings to mind eyewear of a different time of diamond wheels, carbide cutters —Stephen Rappoport, while the focus to detail and and PCD cutters for surfacing and president of L’Amy America material make it a product of today. The Proenza Schouler sunglass edging of glass and plastic lenses. show during fashion week in New York. this unique yet wearable sun collection collection will be distributed to key high “With its successful debut on the run- beautifully bears the hallmarks that end department, optical, and specialty credit card, lens cleaning cloth and way during the Spring 08 Proenza make Proenza Schouler exceptional,” stores through L’Amy America’s luxury Proenza Schouler gift box and is priced DIAMOND WHEELS TOOLS Schouler fashion show in New York, the said Stephen Rappoport, president of division, Cachet. Each model comes to the dispenser between $116 and sunwear collection is being embraced L’Amy America. with a case, warranty booklet, warranty $132. II SECOND LOOK SECOND LOOK Ray-Ban Introduces Photochromic Models Silhouette Unveils Their New Spirited Elegance Collection for Fall PORT WASHINGTON, N.Y.—Luxottica has introduced four photochromic styles in to the Ray-Ban eyewear line. “Superior lens technology has always been an essential element of Ray-Ban,” said Vittorio Verdun, vice president of marketing for Luxottica. “The introduction of photochromic lenses in selected models brings yet another dimension of functionality, comfort and value to the brand.” The new models combine the versatility and comfort of photochromic lens technology with Ray-Ban’s timeless styling. The light-adaptive lenses change with the sunlight to provide maximum protection from the sun’s harmful UV rays. These technologically advanced styles ensure maximum visual clarity and brightness, outstanding color enhancement and self-adjusting color intensity in all light con- An example of the Lacque Royale temple treatments in the new Spirited Elegance collection PADS DYES from Silhouette. CHEMICALS ditions, according to a statement from the company. Available styles include the RB 3025, the original aviator and the best-selling GREEN ISLAND, N.Y.—Silhouette releases their six-model, vintage-inspired Spirited Ray-Ban sun style; the RB 4075, a men’s propionate rectangle; the RB 3269, a Elegance Collection. men’s rectangular style in monel and the RB 3323, a men’s rectangular modified Playful charm meets elegant sophistication in an enchanting new feminine frame But diamond tooling is aviator in monel. collection which celebrates the art of Lacque Royal. Rendered in rimless and semi-rim- not our only specialty. The Ray-Ban models with photochromic lenses will feature a Light Adaptive less designs, the gold and rhodium-plated temples each feature asymmetrical col- sticker differentiating them from other lenses and consumer brochures explaining ored accents that give the frames both a minimalist and artistic appeal. We also carry: the features and benefits of these styles will be available. “The inspiration for these models comes from the lively and dynamic shape and These new photochromic styles from Ray-Ban for Luxottica are priced to the dis- color palettes of 1960s interior design,” states Silhouette designer, Sonia Serlenga. “I • Finishing/inspection equipment penser between $59.50 and $94.50. II wanted to create frames that were both joyful and minimalist for the sophisticated woman with a true love for color.” • True Color Power Charged Dyes Each style features four color palettes each with three Lacque Royale colors in • UV inhibitor coatings matte hues of varying intensity combined with the asymmetry of the miniature shiny metal squares. This is particularly evident in the semi-rimless model rendered in a • Scratch resistant coatings bi-colored front piece finishing whose gold and rhodium metals transition seamlessly. The colors are painted by hand while the rhodium and gold-plated metals are triple • Neutralizers • Coolants lacquered for a protected finish and the frames undergo 140 production steps before • Defoamers final inspection. INSPECTION EQUIPMENT FINISHING EQUIPMENT The rimless design is available in four demonstration models and comes with a Style RB04075 in propionate part of Ray-Ban’s showcase wooden display, priced to the dispenser at $136.95 per model and new photochromic collection. $129.95 per chassis. The semi-rimless version is available in two models both priced to the dispenser at $154.95. II Mention this ad and receive a 10% DISCOUNT on your first order! 1-800-347-2020 www.inlanddiamond.com WEB_PDF 10/16/07 2:54 PM Page 58

O N MO N I D A I S Y V 58 www.visionmonday.com RETAIL DISPENSARY VISION MONDAY/OCTOBER 22, 2007 59 STATEMENT OF OWNERSHIP, O P P RETAIL DISPENSARY I T H MANAGEMENT, AND CIRCULATION I C S A R L D E N E W S L E A 1. Publication Title: VISION MONDAY 2. Publication Number: 0002-935 3. Filing Date: September 26, 2007 4. Issue Frequency: Monthly, except for March and LAUNCHES August which have two issues 5. Number of Issues Published Annually: 14 “I always consider what will work for women at this moment, and 6. Annual Subscription Price: $79.00 to me this moment is about luxury without formality,” according 7. Complete Mailing Address of Known Office of Sàfilo Bows Banana Republic Sun Collection Derek Lam Publication: Jobson Medical Information LLC, to this month’s featured award-winning designer, . It 100 Avenue of the Americas, New York, NY 10013-1678 By Deirdre Carroll styles. The collection includes 11 collection includes trade and con- isn’t a surprising sentiment coming from a man who spent 12 By Deirdre Carroll 8. Complete Mailing Address of Headquarters or Associate Editor female styles, nine male styles and sumer advertising as well as a win- years working under acclaimed American fashion designer General Business Office of Publisher: Jobson one unisex style, of which, five can dow program in Banana Republic Michael Kors before beginning his own label in 2003. Lam’s Medical Information LLC, 100 Avenue of the Americas, New York, NY 10013-1678 PARSIPPANY, N.J.—Sàfilo Group accommodate prescription lenses and retails stores, where the collection vision was to create fashion that is both luxurious and wearable, 9. Full Names and Complete Mailing Addresses of has launched the Banana Republic four offer polarized lenses. will be distributed. Distribution also with a feminine but unfussy beauty about it. His designs are Publisher, Editor, and Managing Editor: Publisher - sun collection featuring 21 styles for The styles are offered in a variety of includes select sunglass specialty YE sophisticated and modern but never cold. Last year, he collabo- Bill Scott; Editoral Director - Marge Axelrad; Executive F. Y. E F.Y.Eye Editor - Mary Kane. Address for each: Jobson men and women. classic colors from metal tones of gold, stores including Solstice Sunglass rated with Modo to add an eyewear collection. asked Lam to explain how he achieves the same mixture of Medical Information LLC, 100 Avenue of the Americas, “The Banana Republic sunwear Boutique, Sunsights by Sol- refinement and sensuality, combined with perfected detail, in his eyewear as he does in his clothes. New York, NY 10013-1678 stice and independent optical 10. Owner: Jobson Medical Information LLC, collection is sophisticated and 100 Avenue of the Americas, New York, NY10013-1678 stores and retail optical chains. What are the most important The Derek Lam woman is individualistic, created, discretely luxurious, chic but 11. Known Bondholders, Mortgages, and Other effortless, just like the apparel. We POP materials include ban- 1 influences on your design work? an iconoclast and spirited, but also clever and charming. Security Holders Owning or Holding 1 Percent or ners, static clings, recall cards, To develop an idea each season that is always exhibiting these traits with a More of Total Amount of Bonds, Mortgages, or are truly excited to be able to offer desirable, unique, beautifully made and humble and down to earth demeanor. What are some of your favorite Other Securities: None counter cards, 3-piece dis- 12. For Completion by Nonprofit Organization such an exquisite collection at such plays, 24-piece displays, mir- constructed and has validity in the life Her beauty, style and taste are 5pieces or characteristics of your Authorized to Mail at Special Rates: N/A rors and a logo plaque. The of the Derek Lam woman. admirable, but not forbidding. eyewear collection? attainable prices.” —Dick Russo, Sàfilo 13. Publication Title: VISION MONDAY Banana Republic sun collection That is a tough question to answer, 14. Issue Date for Circulation Data Below: August 20, 2007 “The Banana Republic sunwear silver, gunmetal, ruthenium, brown from Sàfilo is priced to the dispenser What excites you most about What’s been the greatest challenge because if a particular style is in the Average No. No. Copies II design? in interpreting your design perspec- collection, it means we love it, believe Copies of Single collection is sophisticated and effort- green, warm gray and almond to plas- between $39 and $59. 2 4 Each Issue Issue less, just like the apparel. We are tic hues of black, tor- Design is problem solving. It is finding tive into an eyewear line? in it and hope customers will also. My During Published truly excited to be able to offer such toise, and emerald, The Tristan (bottom), Morgan (center) my way to give expression to a dream The whole original concept, develop- favorite detail is the mauve colored interior is a lift of flattering color Preceding Nearest to and Adrian (top) from the new 12 Months Filing Date an exquisite collection at such attain- as well as custom Banana Republic sunwear collection or ephemeral concept and also finding ment and execution of the eyewear interiors of the eyewear. It is a subtle around the eyes. 15. Extent and Nature of Circulation able prices,” said Dick Russo, execu- color combinations from Sàfilo. solutions to create products which collection, has been a smooth and and beautiful way to express the a. Total Number of Copies tive vice president of Sàfilo Group. of brown cream truly function beautifully in life. satisfying experience. The collection Derek Lam brand [all our accessory What is the best advice anyone (net press run) 23,578 23,457 Echoing the sophisticated aesthetic horn, olive tortoise has a definitive and unique point of products have mauve colored interiors: 6ever gave you? b. Legitimate Paid and/or Requested Distribution found in Banana Republic’s ready-to- and blue horn. Logo Describe the ultimate Derek Lam view which reflects everything I handbags, shoes and eyewear] and A beautiful pair of sunglasses is a (By Mail and Outside the Mail) wear designs, the eyewear revolves detailing includes 3woman. believe: special designs, beautifully when the glasses are worn, the mauve wardrobe necessity. II (1) Individual Paid/Requested Mail around sleek lines, unique accents, the BR monogram Subscriptions Stated on PS Form 3541. 15,163 15,596 and—above all—wearable shapes. logo on the women’s (2) Copies Requested by Employers There are 12 plastic styles, eight styles, while the for Distribution to Employees by metal styles and one plastic/metal Banana Republic Name or Position Stated on PS Form 3541 00 offering in styles that range from logo is used for the (3) Sales Through Dealers and shields and aviators to slightly over- men’s collection. Carriers, Street Vendors, Counter sized plastic glam and preppy petite Marketing for the Sales, and Other Paid or Requested ™ Distribution Outside USPS® 115 139 TOPIT. (4) Requested Copies Distributed by Other Mail Classes Through the SECOND LOOK USPS (e.g. First-Class Mail®) 00 ABOVE THE REST. c. Total Paid and/or Requested Viva International Introduces New Gant Groupings Circulation [sum of 15b (1), (2), (3), and (4)] 15,278 15,735 frames with metal fronts with oration. The GW Dorthe is an oval Introducing the only AR for edged lenses. d. Nonrequested Distribution thicker plastic temples. The G shape while the GW Renee is a rec- (By Mail and Outside the Mail) (1) Nonrequested Copies Stated on Dylan features a semi-rimless tangular shape. Both feature a subtle Topit, a high-performance anti-static AR with an ultra PS Form 3541 6,955 6,438 modified rectangle profile, Gant logo on the temple and are slick oleophobic topcoat, was designed exclusively (2) Nonrequested Copies Distributed while the G Night is a fully available in an assortment of col- Through the USPS by Other for edged lenses. It’s just that slick. Classes of Mail (e.g. First-Class rimmed version showcasing orations, such as timeless black with Mail, Nonrequestor Copies mailed the same streamlined look. crystal white and a rich muted in excess of 10% Limit mailed Both styles feature dark wood mauve. • Topit reduces edging slippage at Standard Mail® or Package grain coloring along the inside The Gant men’s styles are priced to the Services Rates) 00 • Compatible with any lens style or substrate and outside temple with a dispenser between $52.95 to $59.95 (3) Nonrequested Copies Distributed • Supreme anti-static properties Outside the Mail (Include Pickup small raised Gant logo plaque and the women’s at $54.95. II Stands, Trade Shows, Showrooms The men’s on the right • Guaranteed and Other Sources) 323 551 Evening Affair temple and a e. Total Nonrequested Distribution grouping [sum of 15d (1), (2), and (3)] 7,278 6,989 from Gant smaller scaled Call 800.832.2628 to have your edged lenses f. Total Distribution logo on the end [sum of 15c and 15e] 22,556 22,724 protected with Topit. g. Copies Not Distributed 1,022 733 SOMERVILLE, N.J.—Viva International of the inside left temple. h. Total [sum of 15f and 15g] 23,578 23,457 Group along with Gant Eyewear has For women, Gant i. Percent Paid and/or Requested introduced two new groupings for men introduces the “Dramat- Circulation [15c/15f x 100] 67.73% 69.24% and women. ic Décor” grouping, a For men, Gant offers the “Evening handmade plastic duo I certify that all information furnished on this form is true Affair” ophthalmic grouping, including G that features an innova- and complete. Dylan and G Night named after two hip- tive open “V” temple The women’s ster boutique hotels in New York City. design enhanced by con- Dramatic Décor These two styles are combination trasting two-tone col- grouping from Gant. NOMINEE ______9/18/07 Bill Scott, VP, Publisher Date iCoat, Making lenses better, and Topit are registered trademarks of iCoat Company, LLC. © 2007 iCoat Company, LLC. All rights reserved. WEB_PDF 10/16/07 2:54 PM Page 60

N MO N I O D A I S Y V 60 VISION MONDAY/OCTOBER 22, 2007 RETAIL DISPENSARY www.visionmonday.com RETAIL DISPENSARY61 O P P I T H I C S A R L E N A D E W S L E 5T Surround Tracer SECOND LOOK SECOND LOOK SECOND LOOK Bevel Specs Extends Their Betaplast Sàfilo Introduces New YSL Ophthalmic Viva Unveils the New Escada Styles National OPTRONICS revolutionary, Collection Styles for the U.S. Market first of its kind advanced tracer for all frame styles, SOMERVILLE, N.J.—Viva International Group debuts a pair of optical zyl styles in its patterns, and lenses, including wraps. BLUE SPRINGS, Mo.—In spring PARSIPPANY, N.J.—Sàfilo USA The YSL6179, YSL2230 and Escada collection. 2007, Bevel Specs introduced has presented eight new Yves YSL6180 from Yves Saint These styles were inspired by the Escada collection's 1980s heritage – a combi- the Betaplast collection Saint Laurent (YSL) ophthalmic Laurent optical for nation of photographer Norman Parkinson's images from that decade, exotic sur- Breakthrough Technology the U.S. market featuring a beta titani- styles designed specifically for roundings and bright colorings - which led to the idea of what an ambassador’s wife from Sàfilo. • High wrap technology with unique rotating frame holder um core with a zyl over- the U.S. market. should be; a woman who is sophisticated, cosmopolitan, sensual, daring and upbeat. lay with two styles, now “As a global company, it’s One who leads an elegant and exotic life, filled with glamorous parties and exciting • Optimized performance for metal, plastic, and flexible frames they have added four imperative to recognize the travels. • Touch screen user interface • Ethernet and wireless ready more styles for fall. needs and taste preferences of The grouping includes the VES 087S, a full-scale modified rectangle, and the “Bevel’s designers hope each individual market,” said VES 088S, a narrow modified rectangle. Soft translucent front colors gracefully that this concept will develop into a Dick Russo, executive vice presi- contrast with the deeper hue of the temple colors, creating a fluidity of clean whole new branch of their collection,: dent of Sàfilo USA. “We are very design. Both temples are elegantly detailed with the double “E” metal logo said Richard Mewha, creative director excited about this joint collaboration with YSL to offer these styles that have been inscribed with rhinestones. The palette of colors includes cognac/ brown/green Style 2503 part of the Betaplast collection of Bevel Specs. “New concepts are from Bevel Specs. designed with the U.S. customer in mind and will be exclusive to the American market.” shell, light striped havana/dark brown, burgundy /burgundy/orange shell and sometimes hard to introduce, but With a clean approach to design, the collection is comprised of classic and modern transparent red/red. once the consumer shows his or her profiles that Sàfilo USA feels will resonate with stylish U.S. consumers with progres- These Escada styles are priced to the dispenser at $105. II excitement in it, the optician will run with it also.” sive needs. The new styles include three female styles, two male styles and three The Betaplast concept provides a light weight beta titanium frame with a plastic unisex frames, of which two are metal, three are plastic and three are metal /plastic look and nosepads attached to the titanium. The advantages to opticians include combinations. Silhouettes include an assortment of soft and modified rectangular easier and more extensive adjustment with the nose pads, a light weight frame that shapes and classic hues of shiny brown and black to earth tones of light amber, dark reduces resistance from “nosepad naysayers” and the look of a zyl frame with the horn, walnut and green musk fill the collection, while colors like light rose semi-matte, feel of a beta titanium style. The structure of the Betaplast collection is designed to striated beige havana and striated gray havana offer more modern appeal. be easy to work with providing a mounting system that is similar to that of a zyl. The new styles from YSL collection is priced to the dispenser from $95 to The Betablast collection from Bevel Specs is priced to the dispenser at $145. II $110. II The ES087S (bottom) and ES088S (top) from Viva Inter- national for SECOND LOOK Escada Eye- wear. Vera Bradley from McGee Gets “Pretty Stylish” for Three New Products MARIETTA, Ga.—The SECOND LOOK McGee Group introduces three new Vera Bradley Sàfilo Offers New Saks Fifth Avenue ophthalmic styles which combine modern crafts- Styles With Flexolite manship with the design- PARSIPPANY, N.J.—Sàfilo USA ers distinct design announced the introduction of three embellishments for a new Saks Fifth Avenue ophthalmic look of elegance and styles featuring the company’s Flexo- style in their new “Pretty lite memory metal material. This is Stylish” product grouping. the first time that Safilo has offered The VB-3017 is a full the Flexolite titanium and nickel alloy The Vera Bradley VB3019 with patterned inner temple rim handmade acetate tips and matching case from McGee. in the Saks Fifth Avenue collection. Looking to start your own business and have the ability to frame with a modern rec- “We are very excited to offer these (Left to right) The Saks204, 205 and 206 from the Saks Fifth Avenue Flexolite line. compete with national retail chains? tangle eyeshape and spring hinges for a comfortable fit. The temple features laser new additions to the Saks Fifth If you’ve ever dreamed of being your own boss or you’re someone who owns an existing business and etched designs inspired by Vera Bradley patterns that are epoxy-filled to enrich the Avenue ophthalmic collection,” said Dick Russo, executive vice president of Sàfilo wants the benefits of belonging to a national chain, NOW IS YOUR CHANCE. color and texture. USA. “Many of our customers have enjoyed, with great success, dispensing the Saks This opportunity allows you to: The VB-3018 is a semi-rimless metal frame with a modified oval eyeshape. The Fifth Avenue collection over the last several years. The addition of the Flexolite tech- • Receive dramatic savings through significant company buying power. • Benefit from national and regional cooperative advertising. temples showcase a foil transfer process that features the Vera Bradley patterns and nology will enhance and broaden our product offering to the discriminate consumer.” • Experience ease of operation through a comprehensive business handmade acetate temple tips with the Vera Bradley logo laser etched on the out- These new flexible metal ophthalmic styles are fatigue and corrosion-resistant, and operating system. side. Adjustable nose pads and spring hinges provide a more comfortable and cus- while not completely indestructible, they provide excellent memory retention and hold • Utilize customer-generating activities that build traffic and increase profits. tomized fit. their shape for active women on the go, according to a statement from Sàfilo. • Participate in point-of-sale customer retention programs. The VB-3019 is a full rim metal with a classic oval eyeshape and handmade The Saks204 and Saks206 are both butterfly shapes with tiny crystals embedded • Participate in exclusive group vision plans. acetate temple tips featuring the Vera Bradley patterns on the inside of the temples on the end piece, while the Saks204 is a semi-rimless style and the Saks205 fea- Call Scott Finn today at 1-800-856-9664 to learn more about a and adjustable nose pads. tures an oval silhouette. Each style features a soldered memory bridge for a cleaner franchising opportunity with Sterling Optical. www.sterlingoptical.com All Vera Bradley frames come with coordinating Vera Bradley case and a portion of look and comes in a variety of feminine colors including lilac, light brown rose, egg- Offer code V7F10. the proceeds from the sale of all Vera Bradley eyewear, sunglasses, and readers is plant, burgundy, gray, rose and brown fade. donated to the Vera Bradley Foundation for Breast Cancer. These new styles are The new Saks styles are priced to the dispenser at $60. II priced to the dispenser at $59.95 each the purchase of all three styles receives a free Vera Bradley jewelry case. II 800-247-9796 • nationaloptronics.com WEB_PDF 10/16/07 2:54 PM Page 62

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CONTACT LENSES ECPs Taking Another Look at Daily Disposables By Marge Axelrad and professional affairs, CooperVision, attitudes towards eyecare from Sometimes The Best Solution Editorial Director Inc., “In general, practitioners are more eyecare professionals and our accepting of daily disposable contact recent data suggests that daily NEW YORK—Against the backdrop of lenses today than they were a year ago. disposables are perceived as the Is No Solution. one of the healthiest growth periods in No doubt, one contributing factor to this safest modality—fresh lenses Vistakon’s new 1-Day Acuvue Moist has LACREON to add recent memory for contact lenses, eye- notable shift in adopting this replace- every day, which don’t require comfort all day. care practitioners are, in increasing num- ment modality, is the availability of solutions—some 54 percent of ECPs at their conventional or traditional notions bers, taking a new look at the daily dis- these lenses in the new and advanced agreed with that concept. about pricing, really consider what their posable contact lens category. materials.” “In fact, our survey showed that when practice profitability is and apply that One of the fastest-growth modalities CooperVision recently surveyed eye- we asked ECPs how, if at all, has your instead. Compare dailies to other contact in the market, daily disposables’ pene- care professionals about the subject. One attitude been changing towards the lens modalities and consider what a tration in the U.S. is hovering, currently, of the key results shows that practitioners daily disposable modality, compared to patient is not spending with you on solu- under 10 percent of the business, are generally more accepting of daily dis- 12 months ago, we found 44 percent tions annually—which can average $80 according to contact lens company esti- posable contact lenses today than they ‘more accepting’ than 12 months ago. per year—and recognize what daily dis- mates. Nevertheless, dailies’ presence in were a year ago. We see this as the start of something posables and replenishment, competitive- the American market, are still far below Said Iravani, “Perhaps the notable really big. We noticed this during the ly priced, can mean for your practice.” their penetration in certain markets in shift in adopting this replacement first half of 2007 already; the survey, CooperVision is promoting two Europe and in Asia, where they repre- modality is due to the introduction of conducted last month, reinforces this.” dailies—its Clearsight 1-Day and, in the sent in many instances, some 40 percent the new daily disposable lenses in the In fact, Garder noted, “Doctors premium arena, its ProClear 1-Day. of CL sales there. last year. It will be interesting to track understand the compliance and conven- Both are spheres, but, Gardner noted, The factors that have contributed to the progress of this modality’s accept- ience issue. But the challenge is to get the company is anticipating debuting a their slower adoption rates here have to ance and application in practice.” their head around the pricing.” new daily disposable toric, under Clear- do with a hesitancy on the part of many She added, “The increased practi- It is daily disposables pricing, and their sight, next year. “Doctors have said they ECPs to present the modality to patients, tioner awareness of daily disposables is perceived costs compared to other contact could really do with a toric. We have one based on perceptions of price barriers and, probably somewhat related to various lens modalities, which is the industry’s in Japan on the market and doctors can in other cases, perceptions that premium solution recalls in the past year as well as current challenge, all executives agreed. have confidence in its performance.” materials are lacking in the category. the recent reports of contact lens/solu- John Graham, vice president U.S. mar- Vistakon, which pioneered the daily That attitude is changing dramatically. tion compatibility. Finally, the introduc- keting, Vistakon, a division of Johnson & business is now focusing on its one-day With compliance on the minds of most tion of new daily disposable lenses have Johnson, noted, “Yes, as a total U.S. seg- Acuvue Moist, which launched in Janu- ECPs, spurred on by the contact lens received good bit of attention.” ment, daily disposables are still relatively ary of this year. solutions recalls that occured earlier in James Gardner, director of marketing, small—anywhere, we estimate from 5 per- On the topic of daily disposables, Rick %OfPatients the year and the continued concerns of daily disposables, CooperVision, added, cent to 8 percent of total business—which Weisbarth, OD, FAAO, vice president, 100% Compliant With ECPs about patients properly caring for “We’ve been regularly benchmarking is anywhere from two to five times smaller global head professional development and THERE’S NEVER BEEN A BETTER TIME TO FIT Lens Replacement their contact lenses, dailies’ role as the than what we see in the rest of the world. partnerships, CIBA Vision, stated,“CIBA COOPERVISION’S 1 DAY DISPOSABLE CONTACT LENSES. 94% Schedule highest-compliance modality—rates of “What’s kept the penetration low? In Vision has a positive outlook on the daily dis- 75% 94 percent, according to most measure- some cases, it’s pure awareness—an oppor- posable segment and the Focus DAILIES While the issues surrounding lens solutions, lens care, and their 67% ments—is furthering their appeal. tunity to let more patients know that there’s family now offers a full range of spherical, effect on eye health are complex, for many patients, the solution 66% And, as part-time or occasional contact a daily lens you can wear and throw away toric and progressive lenses—all of which are 50% lens wear grows, particularly among each day. In fact, if you give patients a upgraded to our AquaRelease product, couldn’t be simpler: CooperVision’s 1 Day disposable contact lenses. 48% younger patients and former contact chance to try dailies, very few ever go back. offering wearers even greater all day comfort. lens wearers, dailies are being viewed as “But,” he noted, “as an industry, we “Recent events will place a greater s No lens solutions or care regimen 25% one of the simpler “entry points” into have to decide whether to invite patients emphasis on the strength and flexibility s Patients wear fresh, clean lenses every day contact lens wear for many patients. into the segment or not. When it comes offered by the daily disposable modali- 1 And, increasingly, as a day-to-day to the pricing, the thing to remember is ty—allowing patients to eliminate lens s The highest compliance rate of any replacement modality 0% modality, they are gaining ground—with that the cost of the dailies’ is half the cost care product use, while promoting good DAILY 1 WEEK 2 WEEK 1 MONTH contact lens companies estimating that of a good Starbucks’ habit. In our dialogs hygiene and the benefits of a fresh, DISPOSABLES growth rates continue to soar. This year, with practitioners, we talk about the eco- clean lens every day. In the long-term, daily disposables’ nomics as well as clinical issues. we believe ECPs and patients will have growth could According to CooperVision’s Gardner, a better understanding and more expe- double, execu- “Dailies require that doctors take a look rience with Focus DAILIES.” II TO ORDER A SPECIAL COOPERVISION 1 DAY NO SOLUTION SOLUTION KIT, VISIT COOPERVISION.COM/SOLUTIONKIT tives tell Vision Monday. Daily Disposable Contact Lenses—Upside and Opportunity: Noted Nikki “ECPs Taking Another Look at Daily Disposables” is the first of a two-part edi- Iravani, OD, vice torial initiative from Vision Monday. president, clinical Part Two: “The Economics of Today’s Daily Disposables” will discuss in detail CooperVision’s “No the economic opportunities that exist within the vision care community regard- Solution” kit talks about the advan- ing daily disposable contact lenses. The feature will provide insight regarding tages of daily dis- how daily disposables can be an excellent investment for patients, as well as posables. It offers the Pro- how proper dispensing of this modality can help improve the bottom line for a Clear 1Day and the ClearSight 1Day lenses. practice. It will appear in the Nov. 19 issue of Vision Monday. II 1 Source: “Compliance and Contact Lenses,” Review of Cornea and Contact Lenses, March 2006. ©2007 CooperVision, Inc. CooperVision and Eye Design, “See Beyond the Ordinary,” and Proclear are registered trademarks of The Cooper Companies, Inc., its subsidiaries or afﬁliates. WEB_PDF 10/16/07 2:54 PM Page 64

Optical Manufacturing Solutions RETAIL DISPENSARY 65 MIR ORR SUN ADVISOR YOUR LIFESTYLE Think Pink: The Eyewear Industry Searches for the Cure By Deirdre Carroll ounce lens cleaner and a Style. Associate Editor micro-fiber cleaning cloth; the “Think NEW YORK—As many of you may Pink” Lens Clean- know by now, October is National Breast er/Cloth Combo, Quality. Cancer Awareness month, but what you which contains a two may not realize is that many of the com- ounce spray bottle of panies in our very own industry are mak- lens cleaner and a ing a contribution to the search for a cure. micro-fiber cleaning Performance. Here are just a few ways that you and cloth; and the “Think Time to put your practice can help join the fight: Pink” Desk Com- panion Set, which CLEARVISION AND BCBG contains a table top eyeglass holder, a the toys away. BCBGMAXAZRIAGROUP and Clear- Breast Cancer Awareness pin, a soft-slip Vision Optical (www.cvoptical.com) have eyewear case, a .68 ounce “Think Pink" joined forces to create a limited edition lens cleaner and micro-fiber cleaning cloth all packaged in a Breast Cancer Awareness A sample of our wide collection box. The American Breast Cancer Foun- of mirrors available. dation will receive 5 percent of all sales generated by Hilco’s Breast Cancer Awareness products.

SPY OPTIC Spy Optic (www.spyoptic.com) is running an “Eye Spy Pink” online promotion BCBGMAXAZRIA sunglass named during the month of October. For each Hope. The Hope sunglass is an over- premium pink eyewear item sold sized-rimless design available in two col- between October 12 to 31, Spy Optic will ors, rose or black. Inside each temple tip donate $5 to the Boarding For Breast is a pink breast cancer ribbon icon repre- Perform your lifestyle senting the cause. A pink eyewear case . Today’s active with the signature ribbon at the clo- sure comes with each purchase. With lifestyles call for eyewear that is high in perform- a suggested retail price of $120, 25 percent of the sale from each frame will be ance and high in style. Opticote mirror coatings donated to Susan G. Komen for the Cure with a guaranteed minimum donation of Cancer foundation (B4BC), a nonprofit, give your patients the best of both with backside $25,000. youth-focused education, awareness and fundraising foundation created to increase A/R and premium hydrophobic/oleophobic top HILCO awareness about breast cancer, the impor- Hilco (www.hilco.com) has donated nearly tance of early detection and the value of coat and an endless variety of colors to choose $10,000 to the American Breast Cancer an active lifestyle. In addition, Spy's Foundation through their “Think Pink” online sales partner Shopatron will donate from. With so much flexibility and options, your breast cancer awareness campaign. This a portion of its transactional fees to B4BC. October, Hilco offers three products in The premium pink eyewear collection patients will want a pair for their every lifestyle their “Think Pink” collection: the “Think from Spy Optic includes 10 different sun- II Pink” Mini Kit, which includes a .68 glass styles that retail for $60. need so they can get out there and live their life. Magna Spin-2S: Don’t forget to check out Vision Monday’s Sun Advisor E-Newsletter each month. In the October edition, see why Recommend the Opticote solution A true industrial hard coater. huge rocks aren’t just for engagement rings anymore in to your patients today. Trend Flash, why leather has never looked better in Acces- sory Watch and what consumer sunwear trends you should Introducing the first Satisloh hard-coating system. Featuring two lacquer delivery; be aware of in News to Use. And don’t miss what hot unsurpassed productivity; and higher yields. Its unique magnetic drive rotation shades the celebrities are wearing every month in Star system is engineered especially for industrial labs. Call for details. Sightings. To view the October issue and all previous Clearly the Best! 800.248.6784 A Newsletter issues go to www.visionmonday.com and click on SUN the Sun Advisor icon. www.satisloh.com 800-866-5640 www.opticote.com WEB_PDF 10/16/07 2:54 PM Page 66

O N MO N I D A I S Y V 66 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com www.visionmonday.com 67

O P P OLA PREVIEW I INSIDE THE LAB T H I C S A R L D E N E W S L E A

magazine. (See related story this page) CC System User Meeting New to OLA this year is the Sales The ‘Race’ Is on for University, a full eight-hour day of professional sales training being offered on Focuses on Direct Surfacing Optical Laboratories Association Friday, Nov. 16. Winning Inc. will fea- TORONTO—CC Systems ture the Sandler Selling System, a revo- hosted its annual User Group 2007 Meeting lutionary sales approach adopted by a Meeting here on Aug. 24 and growing number of corporations and 25, drawing over 60 attendees salespeople who practice the business of representing 27 labs and six selling. An additional two days of prod- suppliers. Representatives of uct-specific sales training will be con- leading equipment manufac- ducted by individual frame and lens turers, including Randy Bald- companies throughout the show. win and Isaac Altit from Ger- Making it’s second appearance at this ber Coburn, Chip Heavican Pictured at CC System’s annual User Group Meeting are, Also attending the Toronto gathering were year’s meeting is the OLA Member from DAC, and Bruno Carissi- left to right, Bernard Michaud, Riverside Optical; Lis Jamie Peden, Barrie Ophthalmic; Mitch Hirsch, Llovell and Michel Page, West Lab and Marc-Andre, M.H. Optical and Paul Faibish, Plastic Plus. Advisory Board (MAB) which is sched- mi from OptoTech, educated Optique Tournesol. uled to hold its meeting on Nov. 14 at attendees on how direct sur- itability of direct surfacing. Classes noon, the day before the show officially faced lenses are processed, the differ- life experiences from wholesale labs given by 10 CC Systems technicians opens. The MAB will be comprised of ences among the various systems and already using direct surfacing systems topped off the weekend with in- reps from OLA member companies the different capabilities achieved were given by Paul Faibish of Plastic depth descriptions of new and unique from across the U.S. The OLA Board using optional accessories. Several Plus (Satisloh and Seiko) and Mike features related to remote ordering, and MAB will meet to discuss OLA lens design suppliers discussed the Walach of Quest Lab (DAC). Stephen 3D lens viewer, WIP monitoring, out- membership, products and services to distinguishing characteristics of their Cohen, president of CC Systems, sourcing, frame inventories, direct sur- members, and future plans and direc- companies’ respective products, summarized this array of information facing integration, customized reports, tion for the association. including Laurie Badone from Seiko into simple spreadsheets enabling wrap compensation, coating forms, Finally, on Saturday, Nov. 17, the and Ron Kroll from Signet Armorlite. each lab to evaluate the pros, the and automatic job recalculation on Easy II s OLA will present their 2006 President’s “Bottom line” classes based on real cons, the cost and the potential prof- receipt of a frame tracing. Payment Terms Banquet and Awards of Excellence own presentation. For the 21st year, the Eyefinity, Optivision Link to Enhance No Money Do INDIANAPOLIS—The Optical Lab- Trained, Get Direction, Go!” OLA will The third and final general session OLA will honor manufacturers whose $108 per month* oratories Association (OLA) is revving present a general session on Thursday, billed as “Demystifying Digital Surfac- products made outstanding contribu- up for its 2007 meeting and trade show Nov. 14 featuring Barry “The Maver- ing,” will discuss how the technology is tions to the ophthalmic community. Lab Ordering and Delivery Process *36 month term scheduled for Nov. 15 to 17 at the ick” Wishner. Titled “Done!—Stop impacting labs, eyecare professionals Nominees were announced in August. SACRAMENTO, Calif.—Internet many U.S. optical labs, which the two Steve Baker, Eyefinity’s president. with approved credit Indiana Convention Center and RCA Talking, Start Waiting, Start Doing,” and consumers. It will be moderated by For more information about the 2007 portal Eyefinity and ophthalmic soft- companies say “will enhance the accu- Gihan Samuel, Optivision’s market- Dome located here. This year’s meet- Wishner, founder and CEO of Perfor- Andrew Karp, group editor, lenses and OLA Meeting, visit www.ola-labs.org or ware developer Optivision have signed racy and efficiency of spectacle lens ing vice president, commented, “Now ing will highlight innovative ways for mance, a management consulting firm technology for Vision Monday and 20/20 call (800) 477-5652. II an agreement designed to streamline orders in labs running the Optivision that optical laboratories using Optivi- lab owners and managers to run their for business leaders, will speak to the the lab ordering and delivery process. Laboratory Management System.” sion can integrate their orders directly business with special sessions and importance of analyzing your business OLA General Session Panel to Optivision will build an integration “This is another great example of with Eyefinity, ECPs can enjoy more seminars planned for the three-day and taking action. that will enable Eyefinity lab orders to how the widespread adoption of tech- insight into their order status, as well event. In addition, lab owners will Friday’s general session will feature ‘Demystify’ Digital Surfacing be seamlessly routed into Optivision nology can be deployed to increase the as decreases in order entry errors due have many opportunities to meet with motivational business speaker Nancy lab management systems operating in efficiency of the optical industry,” said to simple typos.” II suppliers in the exhibit hall to learn Friedman who will explore “Hell Hath NEW YORK—Next month at the Andrew Karp, group editor, lenses and about the latest in new lab products No Fury Like a Customer Scorned.” annual Optical Laboratories Association technology for Vision Monday and 20/20 LAUNCHES and equipment. This session will explore ways for busi- (OLA) meeting in Indianapolis, a panel magazine, who will moderate the dis- Keeping with the theme for this ness managers to increase service skills of lab executives and optical supplies cussion. “Most importantly, a growing Gerber Coburn Intros Rae Plus Tracer year’s meeting, “Race to Success: Get and gain a competitive edge. will discuss the challenges of marketing number of consumers is benefitting LAS VEGAS—Gerber Coburn intro- “The screen allows instant visualiza- tomer in mind. From the visual new digital surfacing technologies to from digitally surfaced lenses, which duced the latest version of its Rae tion of the lens shape modification, screen display to shape modification ECPs to Select Optical Laboratory eyecare professionals. The event, billed offer enhancments over conventionally Tracer, the Rae Plus, earlier this even in de-centered trace positions, and job memory, the customer can as “Demystifying Digital Surfacing,” is surfaced lenses. But the market’s full month at International Vision Expo. with excellent wide-angle rendering. easily and accurately trace frames, Web Site of the Year the third and final general session at the potential will only be realized when labs The new unit offers advanced fea- The high precision display reduces regardless of shape and size,” said NEW YORK—For seven years, the annual said LabTalk editor and creator of the OLA’s 2007 meeting. The panelists, are able to communicate about these tures including a color touch screen, operator error and ensures accuracy of Zilaro. II Optical Laboratory Web Site of the Year award, Christie Walker. including Warren Meyer shape modification, and job memory. the frame trace.” “Whether you call this technology was selected by a panel of industry jour- Over 300 individual nominations were of Perfect Optics, Bob Like the Rae Tracer, the Rae Plus “The shape modification feature For more information please call nalists. This year, eyecare profession- received via Vision Monday’s Web site. Pech of Pech Optical, digital surfacing, direct surfacing or allows accurate traces of high wrap- places the Rae Plus in a category of its freeform, it is profoundly changing the (800) 678-4322 or (320) 258-3559 als–the target audience of lab Web The top 10 nominated lab sites will go Scott Pearl of Digital around frames and also accommodates own compared to other tracers on the Email: [email protected] sites–are selecting the 8th annual Optical onto round two to determine the 2007 Eye Lab and Ed de way ophthalmic lenses are designed, small children’s frames with a B size market today,” added Zilaro. The Rae Visit www.optifacts.com Web Site of the Year Award. Optical Laboratory Web Site of the Year. Rojas of Quest Optical, manufactured and distributed.” down to 18 mm. The tracer’s 3-axis Plus allows optimization of the match “We’ve always allotted points to Web The winner will be announced at the will discuss how the —Andrew Karp, Vision Monday control captures 12,800 points (A and between the lens, frame, and patient’s sites for their usefulness to the ECP. So Optical Laboratories Associations technology is impacting B, as well as frame curve and eleva- physiology by modifying the A, B, and now instead of us guessing what’s useful November meeting to be held in Indi- labs, eyecare professionals and con- products clearly and consistently to their tion) for precise 3-dimensional shapes. half-dimensions, or by scaling. and what’s not, we’ve gone straight to the anapolis. sumers. customers. The panel will explore how “The advantage of the Rae Plus is the Another new enhancement of the source and asked eyecare professionals The January/February issue of LabTalk “Whether you call this technology labs can accomplish this.” color touch screen which displays the Rae Plus is its ability to store 1,000 to nominate optical laboratory Web sites will feature a story on the Web Site Award digital surfacing, direct surfacing or “Demystifying Digital Surfacing” will trace on a 1:1 scale,” said Joseph jobs in memory, which significantly that best met their needs. We weren’t pre- winners including comments from ECPs freeform, it is profoundly changing the take place at the Indiana Convention Zilaro, Gerber Coburn’s senior prod- streamlines the tracing process. “The “We process a wide variety of lenses and materials with II excellent results. The O2 calculations are extremely accurate”. pared for the overwhelming response,” on their nominated lab. way ophthalmic lenses are designed, Center on Saturday, Nov. 17, from 10:30 uct manager of finishing products. Rae Plus was developed with the cus- Debbie Ingram, Bluegrass Optical, Lexington KY manufactured and distributed,” said a.m. to noon. II See us at OLA Indianapolis, Booth #411 WEB_PDF 10/16/07 2:54 PM Page 68

68 VISION MONDAY/OCTOBER 22, 2007 CLASSIFIED www.visionmonday.com www.visionmonday.com CLASSIFIED VISION MONDAY/OCTOBER 22, 2007 69

VM MARKETPLACE Advertising Information: (800) 983-7737 • Fax: (610) 854-3780 VM MARKETPLACE Advertising Information: (800) 983-7737 • Fax: (610) 854-3780

Lenses Merchandise Offered National Lens America’s Leading Discount Contact Lens Distributor Phone: 1.866.923.5600 • Fax: 1.866.923.5601 PPRREEMMIIUUMM MMIICCRROOFFIIBBEERR CCLLOOTTHH www.national-lens.com .. It’s no secret that the cost of contact lenses continues to rise. Practitoners who wish to remain competitive need a competitive edge in their contact lens * purchases. It’s my pleasure to introduce you to National Lens. At National Lens, our mission is to offer our customers the highest quality products at the most competitive prices. We are committed to a higher level of service and offer a huge in-stock inventory that ensures same day shipping for most orders. We do not backorder lenses. Remember, our goal is to help you achieve greater margins through strategic buying opportunities. We gladly accept Visa and MasterCard for your convenience and FFrreeee SShhiippppiinngg look forward to hearing from you. Please accept our invitation to start saving money today. Call, fax or ORDER ONLINE. All orders received by 3 p.m. EST are shipped the same day, FREE 1st class when available. Mention this ad and get a free gift with your first order. Free Shipping on all microfiber cloth orders! Fall 07 Low Lower Lowest Fall 07 Low Lower Lowest Bausch & Lomb 1 to 5 6 to 10 11 & Over CooperVision 1 to 5 6 to 10 11 & Over Amount Unprinted Custom Printed PureVision 26.75 25.50 14.75 26.25 BIOMEDICS PREMIER 16.25 12.85 1200+ 19 cents each 24 cents each SOFLENS 38 11.95 11.75 10.95 BIOMEDICS 55% 16.25 14.75 12.85 SOFLENS 59 9.25 8.95 8.75 BIOMEDICS XC 16.25 14.75 12.85 600-1100 30 cents each 35 cents each SOFLENS MULTIFOCAL 28.95 28.75 27.95 BIOMEDICS 38% 16.25 14.75 12.85 CIBA VISION 1 to 5 6 to 10 11 & Over FREQUENCY 55% 12.45 12.35 12.25 300-500 35 cents each 43 cents each Cloths are COLOR BLENDS 23.95 23.75 21.95 FREQUENCY 55% ASPHERIC 12.45 12.35 12.25 100-200 40 cents each 59 cents each 6” x 6” FOCUS 1-2 Week 13.95 12.00 10.10 Z4 & Z6 12.95 10.95 9.50 Call to Order! FOCUS MONTHLY 15.95 14.25 13.25 Johnson & Johnson 1 to 5 6 to 10 11 & Over Upgrade to the Ultra Microfiber Cloth ACUVUE 2 13.75 13.25 Mention Code VMNV07 FOCUS NIGHT & DAY 41.75 39.75 37.50 13.90 add only 5 cents per piece to above prices FOCUS DAILY 90 PK 33.95 32.95 30.95 ACUVUE ADVANCE 17.95 17.75 17.50 ® 1.800.288.4512 Fax: 561.995.9531 02 OPTIX 15.75 15.25 14.75 ACUVUE OASYS 22.50 21.75 21.25 Stormin’ Norman’s [email protected] www.storminnormans.com Optical Supplies *Multiple specials/discounts may not be combined. Must mention coupon code at time of order. Just A Small Sampling of Our HUGE Selection! Free shipping on orders only containing microfiber cloths all other items will be shipped separately. While supplies last. May be withdrawn at anytime Offer good until December 22, 2007.

Business Opportunity Equipment & Merchandise Offered Merchandise Offered Supplies $AVON eyewear ALL DESIGNER FRAMES “The Brand Name Liquidators” For Sale SG-X Generators $16 OR LESS Large and small reclaim tanks That’s right ! Contact us and Designer Frames All coburn model cylinder machines find out why we’ve become Step-one & step-one lite wax blockers and Sunglasses K "America’s largest surplus Well-established Retail Optical Stores Complete gerber coburn mini labs $600 LOH Toromatic SL generator designer frame distributor" As low as K Investment from $100K - $1,000,000 Will buy your used Coburn and LOH equipment www.savoneyewear.com K Pat McCoy Optical Equipment Variety of Markets Phone: 866. 289. 3937 800-758-6249 We buy and sell all brands of optical equipment Fax: 310. 306. 7885 K Typically Included: Inventory, (800) 637-5472 or (507) 372-2877 www.delreyoptical.com [email protected] Equipment, Customer Base Email us: E-mail: [email protected] K Some willing to finance LANE SPECIAL - $9,995.00 AO Custom or Marco Combo Unit (3 arms) AO Phoroptor Please call View Online Classifieds at B&L or Marco Keratometer Burton or Mentor Slit Lamp Emerging Business Brokerage We’re Back and Better Than Ever! AO or Marco Projector at 800-856-9664 www.VisionMonday.com For the absolute best selection of excess frames and w/mount, slide & screen Belrose Refracting Equip. Co. sunwear, do your “BOTTOM LINE” a favor and visit: For The Finest Equipment “In-Sight” www.opticalcloseouts.com 3734 W Oakton St., Skokie, IL 866-376-2757 www.belroserefracting.com WEB_PDF 10/16/07 2:54 PM Page 70

70 VISION MONDAY/OCTOBER 22, 2007 CLASSIFIED www.visionmonday.com www.visionmonday.com CLASSIFIED VISION MONDAY/OCTOBER 22, 2007 71

VM MARKETPLACE Advertising Information: (800) 983-7737 • Fax: (610) 854-3780 VM WHERE TO FIND IT Advertising Information: (800) 983-7737 • Fax: (610) 854-3780 The following is a list of suppliers’ toll-free numbers for quick access to all of your optical needs. This is a paid service of Vision Monday. Help Wanted Help Wanted Help Wanted

Sales Rep and Distributors Wanted ACCESSORIES FRAMES MISCELLANEOUS Eye Mart needs enthusiastic • Ohio and Tennessee QUALITY ACCESSORIES, INC. and professional employees Licensed Optometrists AOC – 3 New Lines, great quality in the following areas: and price, is seeking Custom Imprinted Lens Cleaners & • Experienced Optical Cloths for Retail and Promo Sales Reps and Distributors. General Managers 800-735-3937 • 219-922-8103 GET IN ON THE FASTEST GROWING SEGMENT Fax to 888-828-3888 FAX: 219-922-8124 • Experienced Lab Managers Call 888-868-4188 Web Site: www.qualityaccessories.com OF THE OPTICAL INDUSTRY. STORMIN’ NORMAN’S • Experienced Optical DISCOUNT OPTICS AFFORDABLE EYE WEAR IN ABOUT AN HOUR Experienced Sales Representatives wanted for several western territories Retail Employees Full Service Optical Supplies, STORMIN’ NORMAN’S DISCOUNT OPTICS including Southern California, Northern California and Arizona Accessories, Promotional Items & Send cover letter and resume to: • Experienced Optical Software Private Label Full Service Optical Supplies, [email protected] Lab Employees 800-288-4512 • 561-995-2400 Accessories, Promotional Items & iCoat Company, the nation’s largest independent optical coating specialist, is FAX: 561-995-9531 Private Label seeking individuals with a successful track record of selling goods and services Stores in Indiana, Kentucky, Ohio. New locations opening soon! One Stop Shopping for all your tinting, 800-288-4512 • 561-995-2400 edging, surfacing, plano lenses, frame FAX: 561-995-9531 to the retail optical community. Potential representatives must possess self repair parts, tools and lens cleaners. INSTRUMENTS motivation, strong communication and interpersonal skills and have a Toll Free: 888-339-6264 minimum of 3 years of outside sales experience. ABO certification a plus. Order On-Line: PACKAGING Well established frames importer is looking for dedicated, or non-competitive, multi-lines www.dynamiclabs.net iCoat Company offers very competitive compensation plans. If you are experienced sales representative for the following territories: interested in this excellent opportunity please forward your resume and GA, AL, TN, NORTH FLORIDA, OH, WV, VA, AZ, KY, MI, IL salary requirements to [email protected]. Extensive overnight travel is a must. Leading manufacture of custom Full company compensation package or attractive commission / bonus program. STORMIN’ NORMAN’S designed cases. Large stock of Hard Collection of 300 models priced to customers from under $10.00 to mid. $30.00. History DISCOUNT OPTICS and soft cases. View Available for custom printing. of excellent customer service, 4-5 new models every month. Our sales reps have 80% Full Service Optical Supplies, 800-291-8528 • FAX: 718-752-9858 successful closing from the first presentation. Please send your resume and salary his- Accessories, Promotional Items & E-Mail: [email protected] tory; fax 1-718- 937 -2825: e-mail [email protected]. Online Private Label Website: www.Astucci.com Leading manufacture of custom 800-288-4512 • 561-995-2400 For custom made cases: Stylish Eyewear at Affordable Pricing Classifieds designed cases. Large stock of Hard FAX: 561-995-9531 385 Fifth Ave. 15th FL. and soft cases. New York, NY 10016 Wholesale Lab Rep Available for custom printing. LENSES 212-725-3171 • FAX: 212-725-3236 at 800-291-8528 • FAX: 718-752-9858 Astucci Hong-Kong Need help? E-Mail: [email protected] Fax: 852-2367-6123 A most advanced freeform progressive technology lab, seeking sales Website: www.Astucci.com [email protected] • Private Label • Metal Frames as low as $5.00 For custom made cases: reps for all areas. If you are an experienced sales rep, contact us! We 385 Fifth Ave. 15th FL. • Stainless Steel & Acetate frames as low as $19.99 www. SUPPLIES Want to inform clients • Flexible Titanium frames as low as $19.99 can offer you as a business partner with continuous income for the New York, NY 10016 212-725-3171 • FAX: 212-725-3236 Your global partner for high-quality • One year warranty on all frames rest of your life. Very high commission starting at 25%, all applicants’ VisionMonday Astucci Hong-Kong lenses. We specialise in Polarized, SunSensors and clear lenses in Fax: 852-2367-6123 of your products — Independent Sales Representatives wanted for all territories — info are confidential. Polycarbonate, Hard Resin .com [email protected] and Hi Index. Call Henry at (212) 431-2915. POLYCORE OPTICAL Call today for your free catalog. Singapore or services? phone: 866-756-4262 • fax: 570-719-0436 Tel: 65-6747-6677 Fax: 65-6744-3664 e-mail: [email protected] E-mail: [email protected] www.polycore.com Extend your reach and USA STORMIN’ NORMAN’S Tel: 888-645-7788 DISCOUNT OPTICS Tel: 1-775-850-2050 Full Service Optical Supplies, get results when you place Outside Sales Representative Fax: 1-775-850-2060 Accessories, Promotional Items & Extend your reach and E-mail: Private Label [email protected] 800-288-4512 • 561-995-2400 Signet Armorlite, Inc. a manufacturer of ophthalmic lenses, based in the San Diego area, has an get results when you FAX: 561-995-9531 your classified ad opportunity for 3 outside sales representatives. The territories are: Orange County/South Los Angeles, STORMIN’ NORMAN’S Connecticut / Rhode Island, and Northwest Utah / Idaho / Dakotas. The position will require calling place your classified ad DISCOUNT OPTICS MANUFACTURERS on retail customers, wholesale laboratories, and integrated retailers in your assigned area. You will Full Service Optical Supplies, Accessories, Promotional Items & in print and online. promote the features and benefits of our Kodak Lens line, as well as our diverse selection of Optical in print and online. Private Label Products designed to meet the demands of today’s eye care professionals and their customers. The 800-288-4512 • 561-995-2400 ability to manage / develop your area is key to success in this position. FAX: 561-995-9531 Leading manufacture of custom We offer a competitive salary and complete benefits package including immediate vesting 401(k) designed cases. Large stock of Hard Call Phil or Bonnie with match, tuition reimbursement, medical, dental, vision and life insurance. Call Phil or Bonnie and soft cases. CASES SUN DESIGNE LTD. Available for custom printing. Please e-mail your resume, with salary history and requirements, to: is your OEM/Private label source for 800-291-8528 • FAX: 718-752-9858 [email protected] reading glasses, sunglasses, frames, and E-Mail: [email protected] accessories. Buy direct from the Website: www.Astucci.com 800-983-7737 800-983-7737 factory! Call Jack Taber For custom made cases: (800) 322-6748 • FAX: (203) 758-2156 385 Fifth Ave. 15th FL. www.sundesigne.com New York, NY 10016 Sales Reps 212-725-3171 • FAX: 212-725-3236 Leading optical FAX: Astucci Hong-Kong FAX: 610-854-3780 MISCELLANEOUS Fax: 852-2367-6123 Leading manufacture of custom distributor seeks Wanted [email protected] 610-854-3780 designed cases. Large stock of Hard experienced sales Rapidly expanding U.S. Optical and soft cases. Available for custom printing. reps. Bendable to Company is looking for qualified 800-291-8528 • FAX: 718-752-9858 www. independent Sales Representatives in www. E-Mail: [email protected] value product the following regions; West Coast, Website: www.Astucci.com Southwest, Midwest and Southeast. For custom made cases: One Stop Shopping for all your tinting, excellent assortment VisionMonday 385 Fifth Ave. 15th FL. One Stop Shopping for all your tinting, VisionMonday Offering national brands with a very edging, surfacing, plano lenses, frame edging, surfacing, plano lenses, frame New York, NY 10016 repair parts, tools and lens cleaners. repair parts, tools and lens cleaners. with 25% commission aggressive commission structure. .com 212-725-3171 • FAX: 212-725-3236 Toll Free: 888-339-6264 Toll Free: 888-339-6264 Multi-line reps only. Please submit all Astucci Hong-Kong Order On-Line: .com plus monthly bonus. Fax: 852-2367-6123 Order On-Line: resumes and inquiries to: www.dynamiclabs.net www.dynamiclabs.net [email protected] Fax 866-993-5892. [email protected] WEB_PDF 10/16/07 2:54 PM Page 72

O N MO N I D A I S Y V 72 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com

O P P BUSINESS ESSENTIALS I T H I C S A R L D E N E W S L E A

IT’S YOUR BUSINESS Classsifying an Employee Vs. Independent Contractor It is important that employers correctly of employment and tax laws. The THE IRS GUIDELINE employers, while independent contrac- classify individuals because, under fed- Department of Labor uses the “eco- For years, the IRS had been using what tors have to utilize their own methods. eral law, the require- nomic reality test,” and the Internal is called the 20-factor test to determine Financial Control. If there exists control of ments for employees Revenue Service applies specific guide- whether a worker is considered an how the business aspects of the worker’s and independent con- lines to determine independent contrac- “employee” or an “independent con- activities are conducted, then the individ- tractors differ. Accord- tor status. tractor,” but the relevance of some of the ual is an employee. Factors to consider: ing to the Bureau of 20 factors has been losing ground in the If the worker can realize a profit or National Affairs, inde- ECONOMIC REALITY TEST courts and in Congress. The focus is incur a loss, then she/he is a contractor. pendent contractors The economic reality test used by the now on the following categories: If the worker has a significant invest- are workers who have Department of Labor examines the follow- Behavioral Control: If the employer has ment in the equipment or facilities, she/he Hedley Lawson, Jr. an independent busi- ing circumstances to determine whether an the right to control or direct how the utilizes in performing services for others, ness, contract to do work according to individual is a contractor conducting his/her work is performed, then the individual is then she/he is classified as an independent their own means and methods, and are own business, or is an employee financial- an employee and not an independent contractor. When the worker makes his/her controlled by the employer only as it ly dependent on the employer. contractor. Employees are generally sub- services available to the general public. relates to results. They are not employ- • The permanency of the business rela- ject to the instructions of the employer The method of payment. Generally an ees under the law and are therefore not tionship. as it relates to the when, where and how employee is paid by the hour, week or covered by the Fair Labor Standards • The degree to which the services ren- to work. Independent contractors are month, but an independent contractor is Act. The U.S. Supreme court stipulates dered are an essential part of the not. Employees are usually trained by generally paid a flat fee or by the job. II that the key factor in determining employer’s business. Don’t miss out on Vision Monday’s e-edition of Business whether a worker is an employee or an • Whether the individual realizes a prof- Essentials providing monthly updates on day-to-day independent contractor for Fair Labor it or suffers a loss under contracts to per- management issues for optical ECPs and retailers. Standards Act (FLSA) purposes is the form work or services. To subscribe to Business Essentials, go to www.vision- “underlying economic realities” of the • The degree to which the services ren- monday.com, click on the Business Essentials button parties’ relationship. dered are an essential part of the and go to the Subscribe to Business Essentials option in The Department of Labor (DOL) employer’s business. the newsletter. Current and past issues of Business and the Internal Revenue Service (IRS) • The amount of initiative, foresight or Essentials are available by visiting the VM Web site at apply different tests to determine a judgment the worker uses in performing www.visionmonday.com. worker’s classification for the purposes the services.

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O N MO N I D A I S Y V 74 VISION MONDAY/OCTOBER 22, 2007 www.visionmonday.com

O P P OPINION I T H I C S A R L D E N E W S L E A

EDITORIAL Monday How’s Business? Expo Provided Some Answers Senior VP, Editorial Director Marge Axelrad Executive Editor Mary Kane Fall is in the air, espe- floor traffic increased significantly as reported that booth traffic was strong and E-News Managing Editor Amy Grech Senior Editor Cathy Ciccolella cially here in New Expo progressed. And there was a lot the majority of those that stopped by Group Editor, Lenses & Technology Andrew Karp York, which heralds for attendees to see. This year’s Expo were definitely in a buying mood. And as Associate Editor Deirdre Carroll Design Director Phyllis Busell the coming of winter boasted more than 50 new exhibitors always, Expo provided a convenient, Art Director Iris Johnson and the end of anoth- showcasing their wares both in the Gal- one-stop venue for exhibitors to show Contributing Editors Jackie Micucci, Gloria Nicola, James J. Spina, er year. As we enter leria and the Suites. their wares and reconnect with clients. Melissa Arkin, Christie Walker the final quarter of And attendees weren’t just window As for the future outlook, look no Circulation Manager Renee Oechsner Production Manager David Herman the year, it’s a good shopping. Some, like Tiff- VP Advertising Sales Dennis Murphy time to assess the any Velner, OD from “If Vision Expo West was Regional Sales Managers Mary Kane Amanda Churchill, James DeMatteis, business climate for Scottsdale, Ariz. observed, any indication of how robust Vincent Priore Executive Editor International Sales Offices 2007 and look ahead “with all the vendors, you Young-Seoh Chinn, Korea, [email protected]; business has been this past year, Sho Harihara, Japan, [email protected]; to the long-range forecast for 2008. can really see everything in Mary Ng, Asia, [email protected]; things are looking quite positive Jochen Reinke, Germany, Austria, Denmark, Switzerland, If Vision Expo West was any indica- one place—and we [literal- Benelux, Scandinavia, Liechtenstein, [email protected]; tion of how robust business has been ly did] all of our shopping Asa Talbar, Israel, [email protected]; for the optical business in general. Cecilia Zanasi, Italy, France, Spain, United Kingdom, this past year, things are looking quite for 2008 at Vision Expo [email protected]. Director of Education and Training positive for the optical industry in gen- West.” Jack Guinon of C&B Optical in further than this month’s cover story Mark Mattision-Shupnick eral. Editors from Vision Monday and South Bend, Ind., was on a similar (See page 48) as wholesalers assess the Director of Marketing, Education and Training Nancy Ness 20/20 took advantage of the show shopping spree. After purchasing two state of the lab industry and, based on Creative Director Monica Tettamanzi Creative Services Designers Barbara Winters, scene and queried a fair number of additional stores in March, bringing 2007’s accomplishments, were able to Debbie Silva attendees about the event and business their total to 10 locations, “we decided look ahead to the next 12 months. On Marketing Manager Christine Yeh Marketing Coordinator Jeff Haber in general. Both categories scored high to increase our lab capacity and were the whole, this segment of the market Jobson Optical Research Int’l Managing Director marks and received positive feedback eyeing new lab equipment to upgrade remains upbeat about the future, Gerry Fultz from Expo attendees. our present technology.” pointing to growth in the children’s Some showgoers observed that while And all this shopping and buying eyewear market and a more educated VP/Optical Retail Group Publisher attendance at the show got off to a brought nothing but good fortune to consumer contributing to a robust bot- William D. Scott II VP/Marketing/Publisher 20/20 somewhat slow start on opening day, exhibitors on the show floor. Many tom line for 2008. Jim Vitkus Senior VP/President Professional Publications Group Richard Bay IN THEIR OWN WORDS VP/Publisher/FRAMESdata Tom Lamond VP/Operations/FRAMESdata The‘ Value’ of High Tech Lens Options Judith Michael In an article in our various frame shapes. Once you’ve because of the glare, are polarized lenses Chief Executive Officer local newspaper, The found one you liked, just write down a convenience or a necessary option?” Marc Ferrara VP/Human Resources News Gazette, syndi- the make and serial number and look Lenses are lighter, stronger, and thin- Lorraine Orlando Corporate Production Director cated columnist Mar- for bargains online. ner and provide the same level of mag- John Anthony Caggiano VP/Circulation Director shall Loeb stated the We took exception to this article and nification or can transmit more light. Emelda Barea Senior VP/Operations following in his contacted the editor of The News-Gazette Those features are more expensive than Jeff Levitz Money Tips column who sent a reporter and photographer to product available in the past but provide To order reprints of any articles or ads that appeared in this issue contact dated July 5, 2007: visit the lab. After touring the lab, they better vision and more comfort to the PARS International 212-221-9595 or [email protected] Mike Schmidt “Mass produced eye- couldn’t believe the intricacies in mak- end user. Consumers are paying more glasses cost roughly ing a pair of eyeglasses and came to than they used to, but they are buying a

$2 a pair to make… retailers often offer understand that there was no way a pair far superior product. MAIN EDITORIAL & SALES OFFICES: 100 Avenue of the Americas, New York, NY 10013-1678 affordable eye exams, but they make a of glasses could cost as little as $2. The Lens Menu pamphlet that we (212) 274-7000; fax: (212) 431-0500 e-mail: [email protected] killing on marked-up frames and unnec- What are unnecessary high-tech lens have developed outlines what lenses are CLASSIFIED ADVERTISING DEPARTMENT: Account Representative Heather Brennan 2570 Boulevard of the Generals, Suite 220 essary high tech lens options.” options? As Robert Dziuban, Executive available and the benefits of the various Norristown, PA 19403, (800) 983-7737; Fax: (610) 854-3780, E-mail: [email protected] Loeb went on to say one could treat Director of the Optical Laboratories options to the patient. It is up to our VISION MONDAY (ISSN 1054-7665) is published monthly except for March and August, which have two issues, by Jobson Medical Information LLC, 100 ones local eyeglass store as a fitting Association (OLA) pointed out, “If entire team, salespeople as well as our Avenue of the Americas, 9th Floor, New York, NY 10013. Periodicals postage paid at NY, NY, and additional mailing office. Post- room where you could go in and try on you’re driving in the sun and can’t see customer service staff and management master: Send address changes to VISION MONDAY, PO Box 2024, Skokie, IL 60076-7924. Subscrip- to continue to work with our accounts to tions: One-year rates (US): 1 year, $79. Foreign (Air Send Your Letters to VM keep them informed so they can intelli- Mail): to Canada/ Mexico, $225; all other coun- Vision Monday wants to hear our readers' opinions on issues that affect today's eye- tries, $332. Two-year rates (US): $143; to Cana- gently discuss the options with their da/Mexico, $359; all other countries, $584. wear/eyecare business. We welcome comments about our coverage of the optical Three-year rates (US): $201; to Canada/Mexico, patients. $538; all other countries $906. Subscriptions industry as well. payable in US dollars. Payment must accompany Once the patient understands the order. To subscribe write: VISION MONDAY, PO Box Just send VM an email message to [email protected]. If you prefer to use traditional 2024, Skokie, IL 60076-7924. For customer ser v- ice call: (877) 529-1746; Canada and mail, send letters to Editor, Vision Monday, 100 Avenue of the Americas, New York, NY 10013. options and benefits of products offered, international: (847) 763-9630. Allow 4–6 weeks for subscription to begin. Canadian international Please include address, phone number, and affiliation. Anonymous letters will not be published. we are convinced they will be com- publication permit #0427705. Got more to say? If you'd like to write a column on a subject you're close to and passionate pletely satisfied with the total prescrip- © 2007 Jobson Medical Information LLC, 100 Ave. of the Americas, NY, NY 10013-1678. Reproduction without express written consent of about, Vision Monday welcomes your submissions. Please submit a proposal for your column tion when it is dispensed and will fully the Publisher is prohibited. Jobson Medical Information LLC publishes VISION MONDAY and Vision Monday Show Daily. to Mary Kane, Executive Editor of Vision Monday at [email protected], or by traditional mail appreciate that they have received the Notice: Jobson Medical Information LLC does not accept responsibility for the advertising content of the magazine nor for any claims, actions or loss- at the address above. Please include a 50-word description of your proposed column, your busi- es arising therefrom. Products and services advertised in this publication best product available. are not endorsed by, or in any way connected with, Jobson Medical Infor- ness/professional affiliation, phone number and address. Our format requires a minimum sub- mation LLC. We make every effort to report manufacturers’ news accurately, but we do not assume responsibility for the validity of news claims. mission of 400 words, and Vision Monday reserves the right to edit submissions for publica- EyesWay content is developed, sourced and reported by the editors of Mike Schmidt is president of operations for EyesWay, the international news portal. Vision Monday provides that con- tion. When sending photos for publication, please send JPGs that are 4 inches wide, at 300 dpi. tent to its subscribers as part of an exclusive news exchange agreement. Seoco, Inc. based in Champaign, Ill. WEB_PDF 10/16/07 2:54 PM Page 76

N MO N I O D A I S Y V 76 VISION MONDAY/OCTOBER 22, 2007 BALANCE SHEET www.visionmonday.com O P P I T H I C S A R L E N D E W S L E A BOOST YOUR SALES!

As Stockholders Approve Acquisition, DATA POINT Highest and Lowest Income Groups Replace your tired office magazines with exciting B&L Launches Debt Tender Offer Bought Most Sunglasses ROCHESTER, N.Y.—Two during an eight-minute meet- However, “completion of the patient-friendly, fashion focused magazines with an edge: I Under $40K days before a two-thirds majori- ing here last month. The trans- tender offers and consent solic- ™ ty of its stockholders approved action is expected to close early itations is not a condition to I $40K up to $60K Sun*Smart, Lenses and Lifestyles and Eye on Low Vision. I its pending acquisition by pri- in the company’s fourth quar- completion of the merger,” Over $60K vate equity firm Warburg Pin- ter, which began Oct. 1, accord- according to B&L, although 23% cus, Bausch & Lomb (NYSE: ing to B&L. (The initial B&L each tender offer and consent 47% BOL) began cash tender offers statement announcing the solicitation is itself subject to and consent solicitations for four shareholders’ vote erroneously the satisfaction of certain condi- 30% series of outstanding debt secu- said the deal would close in the tions including closing of the rities and two series of outstand- beginning of the third quarter.) Warburg Pincus deal. ™ ing convertible debt securities The new tender offers and The tender offers and con- The highest and lowest household income groups bought the most Lenses and Lifestyles is a non-commercial, 8-page full in conjunction with the deal. consent solicitations are being sent solicitations were all sched- sunglasses in the 12 months ending June 2007. Those with an annu- color, mini-magazine that will educate your patients on B&L’s stockholders approved conducted as part of the financ- uled to expire on Oct. 19. II al household income of greater than $60K bought 47% of the total the Warburg Pincus takeover ing associated with the merger. sunglass units sold in the 12 months ending June 2007. Surprisingly, their lens options. From lens designs, treatments and the middle household income group, $40 up to $60K, bought only materials, this booklet makes the lens selection process Orange 21 Terminates Preliminary 23% of the sunglass units sold in the 12 months ending June 2007. The lowest household income group, under $40K, bought 30% of the easy for your patients to understand. Discussions With No Fear Inc. total sunglass units sold in the 12 months ending June 2007. Source: VisionWatch, a study conducted by Jobson/VCA CARLSBAD, Calif.—Orange “Although we explored several look forward to leading the Total Annual VisionWatch Sample Size: 100,000 consumer respondents per year Sun*Smart promises to inform your patients on the (U.S. Adults 18+) * All data is for the 12ME (months ending) June 2007. 21 Inc. (NASDAQ:ORNG), potential transaction structures, efforts to make those opportu- importance of UV protection, while not forgetting the fun manufacturer of Spy sunglass- we ultimately concluded that it nities a reality for our stock- es and premium products for is not an ideal time for Orange holders.” BY THE NUMBERS The latest figures and fashion elements of sunwear. Lens styles, fashion trends, the action sports and youth 21 to pursue a strategic transac- John Pound, co-chairman of and helpful frequently asked questions are addressed and lifestyle markets, said that an tion, and that at present, our the board and the chair of the independent special commit- stockholders would be better special committee, added, 71% 20% explained. Sun*Smart promises to educate and entertain tee of its board of directors served by us continuing to “Although we did not identify The percent of contact lens The percent of AR lens pairs your patients the moment they pick it up! and No Fear Inc. have mutu- focus on our turn-around a transaction to move forward wearers who purchased their sold that are bifocal/trifocal lenses. ally agreed to terminate dis- efforts. with at this time, we believe contact lenses from the doctor who cussions regarding a potential “Accordingly, we terminated that the process was beneficial originally wrote their prescription. Eye on Low Vision is a non-commercial mini-magazine strategic transaction involving discussions and we are concen- to us in several respects—it has the acquisition of No Fear trating our efforts on internal helped us identify our short- focused on helping your patients to understand low Retail Stores, Inc., a sub- improvements designed to con- term goals of focusing on vision and the options available to those suffering from sidiary of No Fear. Orange 21 tinue to reinvigorate the brand, organic growth and has led to a 8% 61% The percent of respondents that Of those that have already the challenges of low vision. Offering ready resources, had previously announced in rejuvenating our revenue stronger and deeper relation- purchased a pair of frames for a scheduled, will definitely have, will July such preliminary discus- growth initiatives and working ship between our board and spouse. The majority of probably have or may have vision answers to frequently asked questions and analysis of sions. towards returning to profitabil- Mark as our chief operating respondents, 91%, purchased correction surgery, 61% said the low vision devices, this magazine introduces low vision to Mark Simo, co-chairman of ity as soon as possible. officer. We look forward to frames for themselves. cost of the surgery is the most the board and CEO of Orange “I am excited about the working with him on our turn- important consideration. your patients. 21, and a founder, principal and opportunities that I believe are around efforts,” according to Source: VisionWatch, a study conducted by Jobson/VCA stockholder of No Fear, said, available for Orange 21, and I Pound. II Total Annual VisionWatch Sample Size: 100,000 consumer respondents per year (U.S. Adults 18+) * All data is for the 12ME (months ending) June 2007. Refractive surgery data is for the 6ME June 2007. Contact Lens data is for the 3ME June 2007. To receive FREE copies of these magazines, e-mail [email protected]

1-866-393-3374 email: [email protected] WEB_PDF 10/16/07 2:54 PM Page 78

FOR MORE INFORMATION, PLEASE CONTACT YOUR RALPH LAUREN EYEWEAR SALES REPRESENTATIVE OR LUXOTTICA CUSTOMER SERVICE: 800.422.2020