sign in sign up
<<
Home , Column (typography), Design director, Ed Benguiat, Erik Spiekermann, Evert Bloemsma, FontShop International

Welcome to TypeCon! We’re delighted to see so many typographic aficionados turn out for this year’s event in the exciting city of New York. This year, SOTA has partnered with the and Parsons School of to present our annual event. A dedicated team of volunteers has put in countless hours in order to bring you an affordable, high-quality event designed to educate, entertain, and inspire. TypeCon2005 is designed to please everyone interested in and the related arts. We’re glad you could join us!

Contents TypeCon at Parsons 2 Sponsors 3 Program Schedule 4 Speaker Bios 12 Credits 39 Sponsors & Partners 40

TC05 ProgramFINAL.indd 1 7/19/05 4:07:06 PM WeDnesday, July 20 Friday, July 22 Saturday, July 23 Sunday, July 24 9:00 am- Optional Workshops Begin 9:00 am Welcome and Announcements 9:00 am Welcome and Announcements 9:00 am Welcome and Announcements 4:30 pm Wednesday & Thursday See www.typecon.com for details. 9:15 Type in Motion 9:15 Custom Branding in the Age of Stock 9:15 Size Does Matter Registration open Jakob Trollbäck, Trollbäck and Company Gerard Huerta Dave Farey at Parsons 3:00Pm-6:00pm 10:00 The Ins, Outs, and Opening Nights of 10:00 Cosas de España: Interpretations of 10:00 Type in the Real World 7:00 pm- FiFFteen: An Evening with Neville Design on Broadway Eighteenth Century Spanish Types Alexander Isley 11:00 pm Brody and Gail Anderson and Drew Hodges, SpotCo Mário Feliciano Institute of Technology 21 E 26th St., 5th Floor, New York, NY 10:45 Break 10:45 Break 10:45 Break

Thursday, July 21 11:15 Let Them Eat Type 11:15 Lettering in a Flash! 11:15 Permanently Etched in Flesh: Ray Cruz Typographic Tattoos 9:00 am- Optional Workshops Begin Ina Saltz 4:30 pm Wednesday & Thursday See www.typecon.com for details. nØØn Paperback: Why Does Size Matter? 11:45 Grafitti Exposed nØØn Behind the Curtain John Downer John Downer; Tony de Marco; Carlos “Mare Peter Bain, Incipit Registration open 139” Rodriguez; Wes Wong at Parsons 12:30 pm Lunch on Your Own 12:45 Lunch on Your Own 12:45 Lunch on Your Own 9:00am-6:00pm

1:30 pm- Business & Technology Forum 6:00 pm Parsons School of Design 1:30 Type Manufacturing Technologies Carl Crossgrove, 2:15 Thinking With/In Type 2:15 How Swede it Is! 2:15 Corporate Piracy; or, How Not to Get 2:15 A Look at FontLab Ellen Lupton and Alex White Peter Bruhn and Stefan Hattenbach Ahead in Business Ted Harrison, FontLab Yves Peters 2:45 A User’s Guide to the EULA 3:00 Experimenting with the Cow Si Daniels, Microsoft; Richard Kegler, P22; 3:00 ? We Don’t Need 3:15 A Glimpse at the Life and Work of Alessio Leonardi Frank Martinez; Laurence Penney, MyFonts; No Stinking Fonts! Eric Gill Bruno Steinert, Linotype; Tiffany Wardle Daniel Pelavin John Sherman

3:45 Break 3:45 Break 3:45 Break 4:00 Break 4:30 Requiem for PostScript Type 1 4:30 U&lc: In-Your-Face Typography 4:15 Broadcasting Tongues Thomas Phinney, Adobe John D. Berry Ryan Pescatore Frisk and Catelijne van 4:30 TYPETALK: Handwriting Fonts With Middelkoop, Strange Attractors Something To Say 5:00 A Life in Type: In Celebration of Amy Papaelias 5:15 Multilingual 5:15 Photo-Lettering: Back to the Future Matthew Carter, Carter and Cone; Gerry 5:15 Type as a Second Job ; Ed Rondthaler; Ken Barber, Matthew Carter, David Berlow, Mike Parker, Leonidas, University of Reading; Gary Munch, Matteo Bologna, Will Staehle, House Industries Jon Coltz, Tiffany Wardle MunchFonts; Adam Twardoch, FontLab Roberto de Vicq de Cumptich 6:30- Curtains! 6:00 Break 6:30 DinNer On YouR OWN 9:00pm Closing Night Event

7:30 Opening Night with Paula Scher 8:30 ¡Sábado Gigante! and the Typophile Film Festival Una fiesta grande, sponsored by Headline Parsons School of Design Sponsor, Monotype Imaging  typecon2005: ALphaBet CIty 

TC05 ProgramFINAL.indd 2-3 7/19/05 4:07:07 PM PresentIng partnER~ Wednesday, July 20 9:00am–4:30pm 9:00am-4:30pm: Design with Letters Optional Presented by Paul Shaw headline sPOn~ors ExhIBition Spon~or workshops 9:00am-12:00noon: A to A Graphic Services, Inc. Design in FontLab Presented by Ted Harrison and Adam Twardoch, FontLab Special Event PaRtners Mark Simonson, Mark Simonson Studio The One Club Brian Sooy, Altered Ego Fonts Typophile 1:30-4:30pm: TeChnølogy PaRtners Production in FontLab 3ip.net Presented by Ted Harrison and Adam Twardoch, FontLab Frank Jonen Mark Simonson, Mark Simonson Studio 72pt ~ponsors Typotect Brian Sooy, Altered Ego Fonts 1:30-4:30pm: ~ErVice pARtnerS Speedball Lettering Presented by John Downer Orange Italic Jesse Ragan 1:30-4:30pm: Typeradio Letter-Carving Presented by Steven Kennedy MedIA PartNERS 1:30-4:30pm: F+W Publications TrueType Hinting for Non-Hinters 48PT spONSørs : USA Presented by Jason Campbell, Monotype Imaging Speak Up Typographica 1:30-4:30pm: Tupigrafia Subway Spacing Presented by Peter Bain, Incipit

36Pt ~pØn~oRS 7:00pm-11:00PM fIFFteEn: AN EveniNg with EriK SpIekErMANn anD nEvillE BrOdY SPECIAL EVENT Sponsored by Headline Sponsor FontShop International FontFont is celebrating its 15-year anniversary with “FiFFteen: 15 years of type for independent minds.” An exhibition is currently on display at The One Club. Spiekermann and Brody kick off 24pT SPOnsors FiFFteen with presentations at FIT on Wednesday, July 20. Haft Auditorium at Fashion Institute of Technology (FIT) 27th Street and Seventh Avenue

FiFFteen exhibition: July 20-August 10, 2005 The One Club, 21 East 26th Street, 5th Floor 12pt sponsors Altered Ego Fonts Typeco Village

 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 

TC05 ProgramFINAL.indd 4-5 7/19/05 4:07:09 PM Thursday, July 21 Friday, July 22

9:00am-4:30pm 9:00am-4:30pm: 9:00am Welcome/AnNoUnCeMEntS Drawing by Hand: A Letter Drawing Workshop Optional Presented by Dennis Pasternak, Galápagos Design Group 9:15 Jakob Trollbäck 9:00am-12:00noon: workshops Type in Motion Putting Contextual Alternates In An Type was designed to be static. The only way you could extract information was OpenType Script by moving your eyes along the line of characters. Braille for the eye, so to speak. Presented by Adam Twardoch and Nick Shinn All examples of type in early films were static as well. In film today, the opposite 9:00am-12:00noon: is true. Type is in kinetic motion all the time, sometimes at a numbing speed. Font Development for Companies There is a whole separate language for type in motion, where even if Presented by Si Daniels, Microsoft, and Jim Wasco, Kamal Mansour, and still are important, factors like acceleration and physical weight are and Carl Crossgrove, Monotype Imaging essential. These applications add new demands to the actual type as well. Jakob Trollbäck will discuss these demands. 9:00am-12:00noon: Reproduction Brush Lettering 10:00 Gail Anderson and Drew Hodges in Razzle Dazzle ’: Presented by Ken Barber, House Industries The Ins, Outs, and Opening Nights of Design on Broadway 9:00am-12:00noon: Designing for Broadway is like any other design job – difficult clients, big Ambigrams challenges, satisfying conclusions, the occasional visionary – but the Broadway Presented by John Langdon bits are unlike any other, a neighborhood industry that has a legendary history and an almost mythological place in our minds. We will show you our work, but, in addition, we will try to welcome you to New York with some of the sights and 1:30-6:00pm Business and Technology Forum sounds of backstage – insights into the process, a visual field trip to the places Connecting Scripts and Type Manufacturing Technology that make the flickering lights of Broadway, and a war story or two. Business Carl Crossgrove, Monotype Imaging and A Look at FontLab Ted Harrison, FontLab 10:45 Break TEchnOLOGY A User’s Guide to the EULA Si Daniels; Richard Kegler, P22; Frank Martinez, Martinez Group; 11:15 Louise Fili ForUm Laurence Penney, MyFonts; Bruno Steinert, Linotype; Tiffany Wardle Let Them Eat Type Requiem for PostScript Type 1 Fonts Louise says, “I left to start my own design studio. I quickly learned two very Thomas Phinney, Adobe important lessons about having your own business: that you should never Multilingual Type Design depend on one kind of work or any single client. For that and other reasons Matthew Carter, Carter and Cone; Gerry Leonidas, Univ. of Reading; (such as liking to eat), I decided to expand into the design of restaurant identities Gary Munch, MunchFonts; Adam Twardoch, FontLab/MyFonts and food packaging. This talk will illustrate my journey from the staid world of publishing to what has been called ‘the number one business most likely to fail’ in . Still, it’s nice to know that I’ll always have a table.” 7:30pm Paula Scher and the Typophile Film Festival Despite all the hype about the globalization of design, Paula Scher OpeNIng NIght believes that her typographic inspirations and influences are very 12:00Pm John Downer local. Though not a native New Yorker, Scher has lived and worked Paperback: Why Does Size Matter? in Manhattan for 35 years. In her talk, NYC TYPE, Scher will Lessons learned during the four years of research and development allocated demonstrate how the city of New York, the city she deeply loves, to the Paperback project will be revealed by John Downer, chief designer has impacted her approach to typography, and her evolving body of and instigator of House Industries’ first text family. Paperback was work, physically, spiritually and emotionally. conceived as a book face, principally for cheap pocket-size paperback novels. After Paula’s talk, type gets moving with the premiere of the As the series progressed, however, it took on a larger scope. Eventually, its second annual Typophile Film Festival. Jared Benson and Joe additional uses became selling points as it was shown to perform admirably Pemberton of San Francisco’s Punchcut show us some of the best whether printed from photopolymer plates via letterpress or by various offset typography in motion work this year. methods. State proofs and other samples will be available for inspection.

 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 

TC05 ProgramFINAL.indd 6-7 7/19/05 4:07:09 PM FrIday, July 22 sATUrday, July 23

12:30Pm LuNcH On YoUR oWn 9:00am Welcome/AnNoUnCeMEntS 2:15 Ellen Lupton and Alex W. White Thinking With/In Type 9:15 Gerard Huerta Two excellent books on typography have been published recently with similar Custom Branding in the Age of Stock titles: Thinking With Type: A Critical Guide for , Writers, Editors, and Gerard’s presentation will consist of a discussion (with visual support) of logos, Students by Ellen Lupton and Thinking In Type: The Practical Philosophy of logotypes, and identity all based on custom letterforms. The Typography by Alex W. White. The authors will discuss their books and the will be on the importance of drawing in the stages of brand identity, and inspiration they find in others’ books on typography. craftsmanship in the execution of the final digital letterforms.

3:00 DaniEl PeLAVIN 10:00 Mário Feliciano Fonts? We Don’t Need No Stinking Fonts! Cosas de España: Daniel offers us a visual survey of his experience in and approach to Interpretations of Eighteenth Century Spanish Types typography from rubber stamps and lead type through transfer lettering and Mário Feliciano’s presentation is not about history, but deals with it. He will the VGC Phototypositor and on to digital tools. Included is a brief review present seven digital types that were created after original types cut in Spain of the design process, philosophy, and practice regarding influence and by Antonio Espinosa de los Monteros, Geronimo Antonio Gil, Eudald Pradell, inspiration and precious insight into how to speak calmly and rationally to Merlo, and Rongel. The original types will be compared with the digital versions an art director, who, upon viewing a work that consists entirely of carefully he’s created, along with some work of the Spanish printers Ibarra and Sancha. conceived and tediously hand-rendered lettering, asks, “do you think you could Mário will also compare Spanish types with examples of those produced in other change to a different font?” countries of Europe, stressing the characteristics that make them so unique. At the end, “Cosas de España” shows that, equal to the produced in 4:30 John D. Berry France, England, or Holland, Spanish types deserve their own place in history. U&lc: In-Your-Face Typography In the last quarter of the 20th century, everyone in the graphic design field 11:15 RAY CrUZ read Upper & lower case. Even today, five years after its final issue, a surprising Lettering in a Flash! number of graphic designers keep a stack of yellowing U&lc’s in their attic or Ray Cruz started his career by drawing letters using brushes, pens, and markers. garage. What U&lc did, under its founder Herb Lubalin and afterward, was With the introduction of the computer, Ray eagerly switched to a mouse and a provide a canvas for its designers and a mirror for its readers: they could see tablet, and mastered Adobe Illustrator. Now, he is trying a new medium – the themselves and their times reflected in the typography in those oversized flashlight. Imagine drawing letters in the dark with a flashlight in the “” in pages. John Berry shows how, as the technology and business of type changed, front of you, and capturing the images with a digital camera. See how texture U&lc kept re-inventing itself, always at the intersection of popular culture and and colors can be applied to a flash of light. Designers are always looking for a graphic design. new style to communicate with – consider this method on your next headline or book cover. 5:15 Ed Benguiat, ED roNdThALer, and Ken Barber Photo-Lettering: Back to the Future Ed Rondathler, who is celebrating his 100th birthday, started Photo-Lettering, 11:45 John Downer, Tony de Marco, Wes Wong Inc., in New York almost 70 years ago. Affectionately dubbed PLINC, the and Carlos “Mare 139” Rodriguez typographic powerhouse was one of the biggest names in the business until Graffiti Exposed personal computing came to the fore and changed the face of A quartet of creative lettering artists explore graffiti from four very different forever. House Industries purchased what remained of the Photo-Lettering perspectives. American graffiti is an eclectic art, grabbing influences from every collection in 2003. They have since partnered with Dutch type master and other artform and social class. Wes Wong will discuss his personal growth within visionary Erik van Blokland and prolific designer to revive the art including the history of the scene overall, and his journey into urban the collection and create a new portal for vending the timeless classics as . Carlos Rodriguez, aka Mare 139, was one of the graffiti movement’s well as new creations. Ed Benguiat and Ed Rondthaler talk about the glory early legends. He’ll talk about his life in letters, and show examples of his work. days of photolettering and share stories of the golden era of NYC typography. Tony de Marco talks of “Type Terrorism – shooting buildings in Brazil,” and says, Ken Barber describes how the PLINC partnership will combine the timeless “Young boys and girls, very poor people, climb external walls, without any safety of the original PLINC contributing artists with modern technology equipment, to write giant letters on top of buildings.” Journeyman sign painter to make the more unique elements of the collection available again.

 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 

TC05 ProgramFINAL.indd 8-9 7/19/05 4:07:10 PM John Downer will add his seasoned touch to the production with a dynamic display of virtuosity, using paint rollers and brushes to create big, bold, sATUrday, July 23 dramatic lettering in one of his signature American styles.

12:45pm lUncH oN your own 5:00pM Matthew Carter, David Berlow, Mike Parker, Jon Coltz, and Tiffany Wardle 2:15 Peter Bruhn and Stefan Hattenbach A Life in Type: In Celebration of Matthew Carter How Swede it is! Matthew Carter began his love affair with type 50 years ago during a summer A brief introduction to the absent history of a past or present type scene in internship at Enschedé. His career encompasses work in metal, linofilm, Sweden. Stefan Hattenbach and Peter Bruhn display the work of two guys OpenType, type for the screen, wood type, identities such as those for the who want to make a difference. Their talk offers a short historic intro with a Walker Art Center and Yale University, famous custom types including Bell brief presentation of some of the Swedish masters from 1900 to present. The Centennial designed for space- and cost-savings in AT&T phonebook production Scandinavian duo move on to a presentation about their foundries (Fountain and a legibility-enhancing design for Wired magazine, and much more. and MAC Rhino). In closing, they offer examples of custom type projects, Matthew’s friends and colleagues celebrate the amazing life and career of this and how their typefaces have been used in by others. In the last 10 seconds, quietly brilliant spirit. Stephen Coles has promised to grace us with his interpretation of an old traditional Swedish folk sport – Dalahästridning. 6:30 dinnER oN your own

“Vi talar svenska! Heja Sverige friskt humör, det är det som susen gör!” 8:30 SáBADo GigAntE -- es unA fiEsta grAnDe \ 3:00 Alessio Leonardi Sponsored by Headline Sponsor Monotype Imaging ¡Viva la tipografía! Celebrate Type Week with an evening of fun, music, drinking, Experimenting with the Cow and dancing at the ballroom at the Roosevelt Hotel. Test your typographic “From the Cow to the Typewriter: the (true) History of Writing” is Alessio mettle at the annual Type Quiz with hosts and quizmasters Allan Haley and Jon Leonardi’s revisited history of the Latin alphabet and its origins: in a non- Coltz, and announce the city where we’ll hold TypeCon2006. Then disco down conventional way, he describes how, in all religions, a god claims to be the to the smooth yet festive sounds of DJs Joe and Jared. Wear your finest glittery inventor of writing. He then demonstrates how the same topic looks from a threads and sparkly duds! Big prizes will be given for the best, least, and most scientific of view, ultimately offering his own version of the (hi)story outrageously dressed, and perhaps an impromptu dance contest is in the offing... and presenting an experimental project that shows how things could have ¡Bueno! gone in a very different way.

4:15 Ryan Pescatore Frisk and Catelijne van Middelkoop Broadcasting Tongues Broadcasting Tongues investigates type usage and development, in various subcultures and contexts. The focus is on “Local Tongues” versus the “International Style,” an alternative which is readily available to designers and design consumers in burgeoning markets. Strange Attractors’ search for local vernacular and historical content reveals the importance of distinct cultural and/or personal stance and expression. The result explores how cultural (or personal) signifigance, tradition, or ideology is manifested in graphic language and the effect this has on the message. Finally, the design duo asks how this work can help us reinstate and emphasize our own personal or cultural identities instead of capitulating to the generic globalist voice?

10 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 11

TC05 ProgramFINAL.indd 10-11 7/19/05 4:07:10 PM 12:45pM lUncH oN your own SuNday, July 24 and Type Critique Session Matthew Carter, John Downer, and Akira Kobayashi 9:00am Welcome/AnNoUnCeMEntS Participate in the Type Critique Sessions with master type designers Matthew Carter, John Downer, and Akira Kobayashi. These pros will review a single typeface each from 10 lucky designers. A lottery system is in place to choose participants – a 9:15 Dave Farey sign-up sheet will be available at the TypeCon2005 registration desk. Size Does Matter European newspaper sizes vary from a cereal box to a baby’s bedsheet. Since 2:15 YvES PeTers the introduction of a younger sibling – the brash tabloid – during the late Corporate Piracy; or, How Not to Get Ahead in Business 19th century to compete with the more serious and established broadsheet, Undisclosed until time of presentation. Continental and British papers have morphed up and down depending on the readers’ arm span. As an observer, Dave Farey will expand and contract 3:15 John Sherman on the proportions, technology, and economics of euro papers, and how the typographic choices either help or hinder the aims of publishers and their A Glimpse at the Life and Work of Eric Gill intended victims. Eric Gill was a compelling British artist and designer who wove together into his daily life his Catholic faith, his artistic efforts both sacred and secular, and 10:00 Alexander Isley his commentary on various social issues of the day. This presentation will take Type in the Real World a look at Gill’s life by using his diaries as an outline to examine his work. Eric Alexander Isley Inc. is a ten-person design consultancy that has earned a was 15 years old when he made his first entry. He would continue to write into reputation for work that emphasizes the power of typography and the written a diary nearly every day of his life until about a week before his death in 1940. word. Join Alex as he presents an overview of his firm’s recent projects, Work shown is from the collections at the UCLA William Andrews Clark Library including award-winning identity and materials for Stone and the University of Notre Dame. Barns Center for Food and Agriculture, signage for NYC’s new Staten Island ferry terminal, and the design of Nickelodeon magazine. The firm designed 4:00 Break last year’s TDC annual, and is presently developing the inscriptions for New Jersey’s 9/11 memorial, working with Schwartz Architects. 4:30 Amy Papaelias TYPETALK: Handwriting Fonts With Something To Say 10:45 Break When the boundaries between type and speech are blurred, there exists an opportunity to fully explore visual and verbal representations of language. Amy 11:15 InA SalTZ Papaelias’ mfa thesis project, TYPETALK: Handwriting Fonts with Something to Say, Permanently Etched in Flesh: Typographic Tattoos combines type design and sociolinguistic theory to visually represent social and Declarations of love, political and social commentary, satire, personal mottos cultural speech variations. Through an innovative use of OpenType, the fonts and beliefs, religious devotion, logotypes, beloved song lyrics, or just plain take on their own personalities and behaviors, creating a relationship between fun: typographic tattoos provide an indelible and ineradicable commitment. the formal elements of handwriting and the contextual variants of language. This These “intimate messages” are the ultimate tribute to words and letterforms, project challenges current expectations and limitations of font functionality and acquired with pain and bloodshed. De riguer in many circles, sported by suggests future possibilities for behavioral modification and customization. designers, artists, musicians, and hip urbanites, today’s typographic tattoos are a modern twist on an ancient and worldwide form of personal and cultural 5:15 Matteo Bologna, Will Staehle, ritualistic expression. and Roberto de Vicq dE cUmptICh Type Designer as a Second Job; or, Frustrations and Pleasures of 12 noon Peter Bain Design, from Book Jackets to Branding but Always Maniacal About Behind the Fraktur Curtain Kerning Peter Bain offers a highly personal exploration of the aesthetics and history of A presentation of the commissioned and self produced works of Matteo . This talk will show examples of “broken type” and lettering that Bologna, Roberto de Vicq de Cumptich, and Will Sthaele. have traveled between appreciation and research, surviving both advocacy and disdain. The question, “just what is fraktur, anyway?” will be cheerfully answered on this tour of the great blackletter vineyards both near and abroad. 6:30 Curtains! Closing Night Event

12 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 13

TC05 ProgramFINAL.indd 12-13 7/19/05 4:07:11 PM Speakers

Gail Anderson American Printing History Association, ATypI; and the Distinguished Artist-Teacher Award, Packard and others, with OEM work for Apple Senior Art Director, SpotCo Advertising TDC board of directors. School of Visual Arts. He continues to teach at Computer Inc. and Microsoft Corporation. The www.spotnyc.com the School of Visual Arts in New York City. Font Bureau Retail Library consists mostly of Ken Barber original and now includes over 700 Gail Anderson is a senior art director at Letterer & Type Designer, House Industries Jared Benson typefaces. Berlow is a member of the New SpotCo, a New York City-based agency that www.houseindustries.com Founder, Typophile; Principal, Punchcut York Type Directors Club and the Association creates artwork and advertising for Broadway Ken Barber is a letterer and type designer at www.typophile.com, www.punchcut.com Typographique International, and remains, to theater. From 1987 to early 2002, she served as this day, active in typeface design. senior art director at Rolling Stone magazine. House Industries, as well as the digital font Jared Benson is the founder of Typophile, an Anderson’s work, which has received awards foundry’s director of type development. He is international typographic community launched John D. Berry particularly interested in the inter-disciplinary online in 2000. The Typophile concept came from the Society of Publication Designers, the Editor and Typographer relationship between lettering and type design together during Jared’s stint at The Hoefler Type Type Directors Club, AIGA, The Art Directors home.earthlink.net/~typographer/ Club, Graphis, Communication Arts magazine, and frequently lectures on the topic. Ken’s Foundry in the summer of 1999. Jared wanted and Print, is in the permanent collections of the work has been featured as part of the National to create a site where type designers could John D. Berry is an editor and typographer who Cooper Hewitt and the Library Design Triennial at the Cooper-Hewitt, National freely collaborate, exchange professional tips, works both sides of the design/content divide. of Congress. Anderson teaches in the School of Design Museum, and has been honored by the and critique one another’s work. Three years He is the former editor and publisher of U&lc Visual Arts’ MFA program and has lectured at New York Type Directors Club. He also teaches later, Typophile has proven itself an effective (Upper and lower case) and of U&lc Online. He colleges and design organizations throughout the lettering at Maryland Institute, College of Art. launchpad for aspiring talent, with hundreds of edited the book Language Culture Type (ATypI/ country. fonts posted and refined online. After enjoying a Graphis, 2002), and edited and designed both Ed Benguiat rich collaboration on Typophile and professional Contemporary newspaper design (Mark Batty Peter Bain Born in Brooklyn, New York, Ed Benguiat successes as creative directors at Razorfish, Jared Publisher, 2004) and U&lc: influencing design & Principal, Incipit is one of the most well-known, prolific (and and partner Joseph Pemberton launched San typography (Mark Batty Publisher, 2005). John www.incipit.com unquestionably the most entertaining) type Francisco’s Punchcut. has made a career for more than twenty-five designers and lettering artists of our time. He years in Seattle, New York, and San Francisco as Peter Bain is principal of Incipit, a firm whose has designed over 600 type fonts, including: David BeRlow an editor and book designer. He is a contributing practice is built upon letters. The studio’s Korinna, ITC’s Souvenir, Tiffany, Benguiat, Founder, The Font Bureau, Inc. editor to Creativepro.com, where he writes work encompasses wordmarks, typeface Bookman, Modern Roman, Edwardian Script, www.fontbureau.com a regular column about graphic design and design, handlettering and typography. Clients No. 225, and others; his type designs typography; he writes and consults extensively include brand consultants, David Berlow entered the type industry in have set the tone for type since the 1970s. His on typography, and he has won numerous awards firms, publishers, marketers and advertising 1978 as a letter designer for the respected typefaces and logotypes include work for major for his book designs. He lives in Seattle, while agencies. His work has been recognized by Mergenthaler, Linotype, Stempel, and Haas publications such as Esquire, The New York spending a good deal of time in San Francisco AIGA, TDC and Communication Arts. Bain’s typefoundries. He joined the newly formed Times, McCall’s, , et al, and for major and New York. phototype research was presented in at digital type supplier, Bitstream, Inc. in 1982. corporations such as AT&T, A&E, and Estée the St. Bride Printing Library Conference. He After Berlow left Bitstream in 1989, he founded Lauder. Ed Benguiat was inducted into the Art Matteo BOlogna co-curated the exhibition Blackletter: Type and The Font Bureau, Inc., with Roger Black. Font Directors Club Hall of Fame November 2, 2000. President, Mucca Design National Identity with Paul Shaw at The Cooper Bureau has developed more than 500 new and Ed is a TDC member, a past president (1990– www.muccadesign.com Union, and co-edited the monograph. Faculty revised type designs for The Chicago Tribune, 1991), and recipient of the TDC Medal in 1989. at Parsons School of Design. Member AIGA, The Wall Street Journal, Entertainment Weekly, Matteo Bologna, he was was born in Milano, Other awards include: F.‑W.‑Goudy Gold Medal Newsweek, Esquire, Rolling Stone, Hewlett Italy, in the mezzo-60s, a couple years before the

14 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 15

TC05 ProgramFINAL.indd 14-15 7/19/05 4:07:12 PM Valentina typewriter by Olivetti. He is President shops for old typebooks and specimens. I’m the the latter is his daily profession, the former and marketing groups on font related issues. for Mucca Design, and he and his team of father of two boys, and the stepdad of two girls. his nightly passion. He writes a weblog about Si is a graduate of the typography and graphic designers work on , books, restaurants, In my spare time I likes to make music, watch typography and design, and it is called daidala, communication program at The University of typefaces, and many different things. He will be movies and read. I also love to cook and drink which means work that is finely-wrought, or Reading in Berkshire, England, resides in Seattle, speaking today but please be patient because he good wine... Hmmm it’s sounds like I’m already well-made. Not his work, of course, but yours. and has lived in Europe and Latin‑America. still doesn’t speak such good English, and laugh retired. Maybe I should put in something about at the jokes because they are funny if you can croquette too!?” Carl CrOsSGRoVe John DOWNer understand them. Thank you very much. Type Designer, Monotype Imaging Sign Painter and Type Designer Jason CaMpbell www.monotypeimaging.com John Downer entered the sign painting trade NevillE BroDY Font Development Manager, Monotype Imaging Carl Crossgrove has been interested in lettering, in 1969, and became a journeyman in 1973. Research Studios www.monotypeimaging.com calligraphy, and type since he was in short pants. After more than a decade in the sign business, www.researchstudios.com Jason says, “I attended Massachusetts College of He studied printmaking, book arts, and printing, he branched into the field of type design. His British designer and art director Neville Brody Art and Univ. of Mass, graduating with a BFA in graduating in 1994 from Rochester Institute of original fonts have been published by Bitstream, has now been at the forefront of graphic design Visual Art. After graduation, I spent seven years Technology. He has released several original Emigre, The Font Bureau, House Industries, for over two decades. Initially working in record in the sign business, working as a designer and typefaces through ITC, Monotype and Adobe, and Design Lab. John also writes about type and cover design, Brody made his name largely production coordinator. From there, I worked as and now works at Monotype Imaging as a staff lettering for graphic design journals and sign through his revolutionary work as Art Director a freelance web designer and illustrator. In 1997, type designer. Carl’s specialties are connecting industry magazines. He was recommissioned in for The Face magazine. In 1988, Brody published I joined the Type Department at Agfa, (which scripts, sans italics, and dark chocolate. 2003 by SOTA to create a gilt glass piece as a gift the first of his two monographs, which became grew into Monotype Imaging), where I did type to Professor . the world’s best-selling graphic design book. design and hinting. At Monotype, I manage the raY CRuZ DAvE FarEy In 1994, together with business partner Fwa group responsible for TrueType hinting and Font Ray Cruz is a graphic artist, consultant, and Housestyle Graphics Richards, Brody launched Research Studios, Tool development. I reside in San Francisco, and custom letterering designer. For over three London. Since then, studios have been opened in have lived in Europe and Latin‑America. decades, his diversified skills have allowed him www.housestylegraphics.com Paris and , with plans to open a New York to work with advertising agencies, publishers, Most recent fonts have been Azbuka and studio. A sister company, Research Publishing, MatTHew CARtEr package design firms, branding firms and Zemestro, both authentic Russian titles, produces and publishes experimental multi- Principal, Carter & Cone Type Inc. corporate clients. Designing new and custom inspired on a visit to San Francisco ten years media works by young artists. The primary www.carterandcone.com typefaces is his favorite endeavor. Ray has ago. Farey was navigator on a road trip with focus is on FUSE, the renowned conference and Matthew Carter is a type designer and principal received over 30 graphic and type design awards Alex Kaczun, in the back were George Abrams quarterly forum for experimental typography and of Carter & Cone Type Inc., in Cambridge, from tdc, aiga, adc, and other art associations. and Maxim Zhukov. On arrival, Alex claimed a . The publication is approaching Massachusetts. He has been a member of SOTA Currently, he is an adjunct professor at fit first, chauffeuring two luminaries whose its 20th issue over a publishing period of over since its beginning. Type-design crits with John and Kean University, teaching type design and encompassed the alphabet, one American and ten years. Three FUSE conferences have so far Downer and Akira Kobayashi have been offered drawing with Adobe Illustrator. He is a member one Russian. From little seeds acorns are grown. been held, in London, San Francisco and Berlin. regularly at TypeCon conferences. A book of the Type Directors Club and other art The conferences bring together speakers from about his work, Typographically Speaking, based associations. Mário FelIcanO design, , sound, film and interactive on a retrospective exhibition, is published by Feliciano design and web. Princeton Architectural Press. SI DAniEls www.secretonix.pt Lead program manager for fonts, Peter Bruhn Mário Feliciano was born in Caldas da Rainha, Jon COLtZ Microsoft Corporation Owner/Designer, FlashFonts.com Portugal, in 1969. He began work as a graphic daidala: words on letters www.microsoft.com/typography/ www.fountain.nu designer for Surf Portugal magazine in 1993. www.daidala.com Si Daniels is the lead program manager for In 1994 he founded his own design studio Peter says, “I was born in Malmö, Sweden, Jon Coltz used to read books for their content, fonts in Microsoft’s typography group. He has in Lisbon, Secretonix, and has been heavily in 1969. Founded Fountain in 1993. MFA&D but he is now perfectly happy to examine them responsibility over most of Microsoft’s typefaces, involved in type design ever since. A versatile graduate, 1997. I’m possessed with type, and I solely for the choice and use of the text face. He the Microsoft typography Web site, and works designer, his typefaces range from contemporary love browsing through the second-hand book knows a little bit about typography and statistics; with Microsoft’s diverse software, hardware display and text fonts to classic interpretations

16 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 17

TC05 ProgramFINAL.indd 16-17 7/19/05 4:07:13 PM of early Spanish types. Before establishing his Graduate Type/Media program at The Royal honored with awards from the Art Directors with offices in Connecticut. His firm’s clients own foundry in 2001, he designed typefaces Academy of Art in The Hague, The Netherlands. Club, The American Institute of Graphic Arts, include the Brooklyn Academy of Music, for Adobe, T26, and Psy/Ops. His typefaces Print, HOW, Communication Arts, The Broadcast Giorgio Armani, The Rock & Roll Hall of Fame, are used prominently in many Portuguese and TheodOre E. HaRrison Designer Awards and others, and has served on MTV, Texaco, and Scholastic. Prior to founding international publications. A winner of two TDC President, Fontlab Ltd. the Board of Directors for AIGA NY. his company, Alex was the senior designer awards, he is currently the Portuguese country www.fontlab.com, www.fontographer.org at the influential M&Co. and art director of Gerard Huerta delegate for ATypI and agent for The Enschedé Ted Harrison is cofounder and president of Spy magazine. His work is in the collection Gerard Huerta Design, Inc. Font Foundry in Portugal and Spain. Fontlab Ltd., developers of typography software. of the Smithsonian Institution and the San www.gerardhuerta.com Francisco . In 1995, he lOuISe filI Fontlab was founded in 1992 and, over the years, has become the preeminent worldwide creator Gerard Huerta is a designer of letterforms. was selected as an inaugural member of the President, Louise Fili Ltd of font design, editing, conversion and utility From trademarks and logotypes to mastheads, id 40, ID magazine’s survey of the country’s www.louisefili.com software. from illustrative lettering to Swiss Army watch most influential designers. He is a member of Formerly senior designer for Herb Lubalin, face designs, he has worked in a variety of Alliance Graphique Internationale. Alexander Louise Fili was art director of Pantheon Books Stefan Hattenbach typographic styles. Born and raised in southern Isley received a bed in from 1978 to 1989, where she designed over Type Designer & Art Director, MAC Rhino Fonts California, he graduated from Art Center from nc State University and a bfa from The 2,000 book jackets. She has received awards www.macrhino.com College of Design and began his career at CBS Cooper Union. He has taught at the School of from every major , including Records in New York designing album covers. Visual Arts and The Cooper Union, and has been Stefan Hattenbach (born 1961) is an espresso- a visiting lecturer at the Yale Graduate School of Gold and Silver Medals from the New York Art fueled art director and graphic designer He started Gerard Huerta Design in 1976 and Directors Club and the Society of Illustrators, has been drawing custom letters and logos ever Art since 1996. He currently serves as president specializing in type and logo solutions. After two of aiga New York. the Premio Grafico from the Bologna Book Fair, decades in the industry, a third of that running since. Some of his logos and logo types have and three James Beard nominations. In 2004, his own studio, he has managed to keep his work included Swiss Army Brands, MSG Network, Richard Kegler she was inducted into the Art Directors Hall CBS Records Masterworks, Waldenbooks, strong and compelling via a dynamic balance of President, P22 type foundry of Fame. She is co-author, with Steven Heller, Spelling Entertainment, Nabisco, Calvin Klein’s experimentation and traditionalism. This blend www.p22.com of Italian Art Deco, Dutch Moderne, Streamline, has worked to the benefit of clients such as Eternity, Type Directors Club, the mastheads Cover Story, British Modern, Deco Espana, Greenpeace, Amnesty International, Telia, and of Time, Money, People, The Atlantic Monthly, Richard Kegler is principal designer and founder German Modern, French Modern, Typology, Design Hennes & Mauritz. He is an avid traveler with and many others, as well as corporate alphabets of P22 type foundry. An interest in design Connoisseur, Culture, and Euro Deco. a special passion for Italy, and proudly claims for Waldenbooks, Time-Life and Condé Nast. history, pop-culture, and the book arts, and how Louise Fili Ltd, founded in 1989, specializes A.S. Roma as his favorite soccer team. He, wife Gerard has been featured in Money Magazine, typography relates to these has helped forge in specialty food packaging and restaurant Catharina, son Victor, and daughter Sarah live in The Penrose Annual, Typographic i, Scripsit, The the direction of P22 as a maker of historically identities. a sunny flat in downtown Stockholm. Graphis Business Issue, How magazine, Step-By- inspired fonts. Richard is currently working on Step magazine, Westport Magazine, and the books new fonts and book projects that he would be RYan PescAtOre fRisK Drew Hodges Graphis Typography 1: Masters of Typography and glad to tell you about if you were to ask him. Co-founder, Strange Attractors Friedrich Friedl’s reference book, Typography: CEO, SpotCo Advertising STeVeN Kennedy www.strangeattractors.com www.spotnyc.com When Who How. He is also a guitarist and singer Interrobang Design Studio Ryan Pescatore Frisk (usa, 1977) co-founded in the group The Merwin Mountain Band and Drew Hodges is the founder and ceo of SpotCo, lives in Fairfield, Connecticut, with his wife Strange Attractors Design with Catelijne van a full-service advertising agency that caters to Steve Kennedy is a typographer, educator and Middelkoop while completing his mfa at Debra and their three sons. His studio is in the a founding partner of Interrobang Design the Broadway community. At SpotCo, he has historic Southport Freight Station. Cranbrook Academy of Art. Before attending created the advertising campaigns for many Studio. An Adjunct Professor at Parsons School Cranbrook, Ryan received his bfa in Graphic Broadway and Off-Broadway shows, including Alexander Isley of Design Steve teaches Typography, Graphic Design from The Savannah College of Art Design, and Letterpress. Steve has taught for Rent, Chicago, and Avenue Q. This season, Drew President, Alexander Isley Inc. and Design. Fascinated by subcultural type and his team have created the campaigns for the Typographers Association of New York and related treatments, this typographic www.alexanderisley.com (tany). Currently, he is a trustee of the Graphic Democracy, All Shook Up, Doubt, Who’s Afraid Of anthropologist also recently finished the Post Alexander Isley is principal of Alexander Isley Communications Scholarships Foundation. Virginia Woolf, Julius Casear, and Dirty Rotten Inc., a multidisciplinary design consultancy Scoundrels, among many others. Drew has been

18 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 19

TC05 ProgramFINAL.indd 18-19 7/19/05 4:07:14 PM Akira Kobayashi other married. In the meantime, he worked at Design Museum in New York City, where she and Macmania. His typeface, Samba, won the Type Director, Linotype Library GmbH , where he learned many things at has organized numerous exhibitions, each Linotype Library International Type Design www.linotype.com the court of Erik Spiekermann. He had a lot of accompanied by a major publication, including Contest 2003. inspiration from kind designers (among them the National Design Triennial series (2000 Akira Kobayashi studied at Musashino Art he has to thank Alexander Branczyk, Thomas and 2003), Skin: Surface, Substance + Design Frank Martinez University in Tokyo, then took a calligraphy Nagel, Luc[as] de Groot, Max Kisman, and Erik (2002), Graphic Design in the Mechanical Age Attorney and Founder, the Martinez Group course at the London College of Printing. van Blokland). After a while, Alessio was bored (1999), Mixing Messages (1996), and Mechanical www.martinezgroup.com He took Best of Category and Best of Show with that big design company, and decided Brides: Women and Machines from Home to for Clifford in the 1998 U&lc magazine type The Martinez Group pllc is a law firm founded to study philosophy in Turin. He bought all Office. She met Abbott Miller as a student at The by Frank Martinez, a former designer and Design design competition. Akira was awarded first the books he needed and began reading, but a Cooper Union, where they graduated in 1985. prize, text category, for Conrad in Linotype Patent Examiner. Martinez earned a bfa in Fine couple of clients gave him more and more jobs They have two kids, Jay and Ruby. Art from Pratt Institute in New York. He served Library’s 3rd International Digital Type Design to do. In the end, he opened a studio with Priska Contest. He took honors in the tdc type design Kamal Mansour as Production Director for Landor Associates in Wollein. He never regretted his decision to stop New York prior to attending law school. Having competitions in 1998, 1999, 2000, and 2001—for Type Designer, Monotype Imaging the philosophy studies. Alessio has different fake worked closely with design professionals for itc Woodland, itc Japanese Garden and itc personalities, and has been seen working like a www.monotypeimaging.com Silvermoon, ff Clifford, and Linotype Conrad, many years in both design and legal capacities, graphic designer, a type designer, an industrial An early multilingual education served to Martinez understands firsthand the business and respectively. Since May 2001, Akira has served as designer, a cook, an illustrator, an editor, and a Type Director for Linotype Library GmbH. stimulate Kamal’s interest in languages, intellectual property issues faced by designers. writer. He is an atheist (he does not believe in alphabets, and typography. His studies have John Langdon any god, but he likes to talk about it). spanned Computer Science, Linguistics, and Catelijne van Middelkoop Lecturer, College of Media Arts & Design, Gerry Leonidas . Before joining Monotype in Co-founder, Strange Attractors 1996, Kamal had worked in various areas of www.strangeattractors.com Drexel University Department of Typography & Graphic , and had developed fonts www.johnlangdon.net Communication, The University of Reading Catelijne co-founded Strange Attractors Design and keyboards for minority languages. Most with Ryan Pescatore Frisk while completing John Langdon has been a freelance graphic www.typedesign.rdg.ac.uk recently at Monotype, his work has focused her mfa at Cranbrook Academy of Art. Before designer since 1977, garnering awards for Gerry Leonidas studied Business Administration on OpenType implementations for various attending Cranbrook, Catelijne studied Art logo design, customized typography and hand and Journalism and worked in book and scripts including Latin, Arabic, Biblical Hebrew, History at the University of Amsterdam and lettering. Wordplay, John’s book of ambigrams magazine publishing in Greece before finding Thai, and Lao. He finds these projects most received her bfa in Graphic and Typographic and the philosophical, scientific, and linguistic his way to the University of Reading for challenging because they involve complex Design from the Royal Academy of Art in ideas behind them, was first published in 1992. postgraduate studies in typography. He never got interaction of language- and script-related The Hague, The Netherlands. Fascinated by An expanded second edition will be published in around to leaving, and now teaches typographic aspects with the constraints of a font technology. subcultural type and related treatments, this November 2005. His ambigrams have recently design with a bias for the online. He is also As a result of Kamal’s involvement in Unicode- typographic anthropologist is currently pleading gained world attention via Dan Brown’s huge the ma Typeface Design program director, and related activities, he has spent a great deal of that ornament should not be considered best-seller, Angels & Demons. Like his ambigrams, designs when time permits, but mostly helps time exploring the use of Arabic script for non- criminal. John’s word paintings explore illusion, ambiguity, others tackle Greek typefaces. He is long overdue Semitic languages such as Persian and Urdu. and symmetry, and his second museum show with his PhD on design processes in Greek and Gary Munch opens in November at the New Britain Museum Tony de Marco Latin digital typefaces. munchfonts of American Art. Tupigrafia www.munchfonts.com Ellen Lupton www.tupigrafia.com.br Alessio Leonardi Gary’s interest in non-Latin letterforms began www.micadesign.org Born 1963, in Santos, Brazil, Tony de Marco is a BuyMyFonts.com early with carving Greek in linocuts, and Ellen Lupton is a writer, curator, and graphic type designer, photographer, and pornographer. www.alessio.de, www.buymyfonts.com continued with clandestine Russian lessons designer. She is director of the mfa program in Hard line, romantic, agitated, former shy during high school German class. He attended Alessio Leonardi was born in Florence, Italy. graphic design at Maryland Institute College of (worse than former smokers), gambler, the University of Oregon (bfa), where he studied In 1990 he went to Berlin and waited for Art (mica) in Baltimore. She also is curator of generous, egocentric, brass-faced, caring, devil’s typography and letterpress, and the University Imme for many years. Finally, they met each contemporary design at Cooper-Hewitt National advocate. Editor of the magazines Tupigrafia of Bridgeport (ms ed, art), where he studied art

20 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 21

TC05 ProgramFINAL.indd 20-21 7/19/05 4:07:15 PM education. Currently he teaches graphic design 1990. Pages developed a word processor on the advertising heavyweight Merkley Newman Harty hasn’t been featured in any design book, he was and typography at the University of Bridgeport, NeXT platform, which provided the writer with and Partners in New York, including initial logo never published in any trade publication, nor did and maintains a small type design studio in powerful graphic support. and branding for JetBlue. After enjoying a rich he win any awards. His talent for being able to Stamford, Connecticut. He has made several collaboration on Typophile and professional identify most typefaces on sight is utterly useless Greek and Cyrillic typefaces as extensions to Dennis Pasternak successes at Razorfish, Joseph and Jared in daily life. his Latin designs. He is also the president of the Principal Designer, Galápagos Design Group launched San Francisco’s Punchcut. tdc, 2004-2006. www.galapagosdesign.com Thomas Phinney Laurence Penney Program Manager, Fonts & Core Technologies Dennis Pasternak has a bfa in Design from Amy Papaelias Consultant Massachusetts College of Art, and is a founding Adobe Systems www.typetalks.com partner and principal designer for Galápagos www.myfonts.com www.adobe.com Amy Papaelias is a freelance graphic designer, Design Group, Incorporated. There, he designed Laurence is a consultant in font technology Thomas Phinney is involved in the technical, instructor, and thinker. In May 2005, she numerous custom fonts and families for a wide and font marketing, based in Bristol, England. design, historical, and business aspects of received her mfa in Intermedia Design from range of clientele for the past eleven years. His early years in London gave him a taste type. He has been working for several years on the State University of New York at New Paltz. Prior to Galápagos Design, Dennis’ alphabetic for Johnstonian numerals, thus annoying Hypatia Sans, an upcoming Adobe Originals She was the College Art Association’s 2004- adventures included library development for his schoolteachers. At university (computer typeface with extensive multilingual support 2005 Editorial Assistant for Art Journal, a several companies in the font industry, including science), he developed a weird and unusable and typographic features. Thomas has worked contemporary art criticism journal. Previously, Compugraphic, Autologic, and Bitstream. font production system, proving to himself with Adobe’s type group for eight years, she worked as the inhouse designer and editor Dennis is credited with a number of original that over-automation of type design is a Bad currently as program manager for fonts and at the Westchester Arts Council in White Plains, designs: including Maiandra gd, itc Stylus, and Thing. He soon went freelance and divined the core technologies, and last year relocated from New York, coordinated an empowerment Bitstream Chianti, amongst others. black art of TrueType hinting, tweaking fonts Adobe’s San Jose headquarters to the company’s program for teenagers in Montreal, volunteered for Microsoft, Linotype, and designers. Seattle offices. He has a Master’s degree in on an organic farm in Spain, and hitchhiked Daniel Pelavin In 1999, Laurence became part of the initial typography and design rit, and an mba from uc around Corsica. In 2001, she graduated from www.pelavin.com MyFonts.com team, and helped create the site’s Berkeley. McGill University with a ba in Cultural Studies. Typographic designer Daniel Pelavin began unique balance between “newbie appeal” and an extensive typographic resource. He now develops Carlos “Mare 139” Rodriguez Mike Parker practicing in the days when Adobe was primarily known as a building material. He is the inhouse software, contributes editorial content, www.mare139.com The Font Bureau, Inc. designer of itc Anna (which has inexplicably and co-manages the distributor’s contacts with Carlos “Mare 139” Rodriguez is a veteran artist www.fontbureau.com been successful beyond the scope of its meager foundries and designers. Laurence also lectures of the golden years of New York City subway Born in London in 1929, Mike holds degrees origins), and has made a conscientious effort on font technology at typography conferences, painting. He painted alongside many of the Style in architecture and graphic design from Yale. to forget the names of as many typefaces as particularly TrueType hinting and bitmap type. Masters of his generation (circa 1976), the likes In 1958-59, he was lucky enough to be the possible. He is a visiting lecturer for Reading University’s of Kel 1st, Crash, Dondi, and many others. In person who put in order the punches, matrices, Type Design ma. He is a member of sota and collaboration with this company he developed and molds at the Plantin Museum. Jackson Joseph Pemberton atypi, and on the atypi steering committee. a special insight into the artistic quality and Burke at Mergenthaler Linotype believed that Founder, Typophile; Principal, Punchcut cultural value of graffiti-style writing. this experience might be turned to account www.typophile.com, www.punchcut.com Yves Peters preparing type libraries for photocomposition Art director and (typo)graphic designer Ed Rondthaler machines. Inheriting the design staff originally Joseph Pemberton joined Typophile in 2001 Making Magazines American Literacy Council trained by Chauncey Griffith, Mike managed while he and Jared Benson sat side-by-side as www.makingmagazines.be the expansion of the Linotype library from a creative directors at Razorfish San Francisco. After being a leading light at the New York ad collection of 150 American hot metal designs Friends since college, Joseph and Jared now Yves is a (typo)graphic designer, rock drummer, headline house Photo-Lettering, in 1970, Ed for text-setting to an inclusive library of nearly run and maintain Typophile, a collaborative and father of three, whose only claims to fame Rondthaler co-founded itc with Aaron Burns 1,500 international digital designs for full- typography community. Joseph has been a are a month’s training at fsi/MetaDesign Berlin and Herb Lubalin. In 1975, he was awarded setting. In 1981, he left Linotype with Matthew major catalyst for Typophile’s success to date, and a three-year stint as type expert/technical the tdc Medal, the award from the Type Carter to found Bitstream, went on to found regularly building new content and features. advisor at the Belgian FontShop. He isn’t a Directors Club presented to those “who have The Company in 1987, and Pages Software in Prior to Razorfish, Joe led design initiatives at member of any prestigious association, his work made significant contributions to the life, art,

22 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 23

TC05 ProgramFINAL.indd 22-23 7/19/05 4:07:16 PM and of typography.” Ed is now President and cbs Records in the 1970s. In 1984, she co- in a wide variety of lettering created by hand. Norwich, Luton, Barton-Le-Cley, Bedford, of the American Literacy Council, a non-profit founded Koppel & Scher, and in 1991, she joined His clients have included Origins, Clairol, Lord Islington, , Leeds, Toronto, Norwich. organization that seeks to help people come to Pentagram as a partner. Paula has developed & Taylor, grp Records, Rolex, Campbell Soup, Primary school, public school, art school, grips with the patterns and the chaos of English identity and branding systems, promotional and Studio Robilant in Milano. He has designed advertising agency, design studio, type foundry. spelling. materials, environmental graphics, packaging, logos for Origins, Barbie, Lassie, Cinzano Merseybeat, , hippy, fusion, punk, grunge, and publication designs for a wide range of and Splash. A one-man show of his lettering techno. Art direction, graphic design, writing, Ina Saltz clients. Drawing from what Tom Wolfe has called for reproduction was held in Asolo, Italy in teaching, type design. Squash. Principal, Saltz Design the “big closet” of art and , classic 1997. From 1994 until 2002, he was a partner Professor, Electronic Design and Multimedia, and pop iconography, literature, music and film, with Garrett Boge in LetterPerfect. His fonts Mark Simonson The City College of New York Paula creates images that speak to contemporary include Origins, Old Claude, Bermuda, Kolo Owner, Mark Simonson Studio Columnist, STEP Inside Design Magazine audiences with emotional impact and appeal. and Donatello. Paul Shaw teaches typography www.ms-studio.com Founder, InaNet Three decades into her career, these images have at Parsons School of Design and graphic design Mark Simonson started his career as a graphic come to be visually identified with the cultural history at the School of Visual Arts. With Peter Ina Saltz is the Principal of Saltz Design and an designer and illustrator in 1976. Early on, life of New York City. Paula is a member of Bain he was responsible for the exhibition, he worked as an art director on a number of Associate Professor of Electronic Design and the Art Directors Club Hall of Fame and a past catalogue and monograph Blackletter: Type and Multimedia at The City College of New York. national magazines and other publications. recipient of the Chrysler Award for Innovation National Identity. He has been at work on a He was head designer and art director for She was an editorial for over in Design. She has served on the national board critical biography of wa Dwiggins for the past 25 22 years at major national and international Minnesota Public Radio and an art director of the American Institute of Graphic Arts (aiga), years. Paul also writes on type and lettering for for its sister company, Rivertown Trading magazines such as Time Magazine’s International and in 2001 she was awarded the profession’s Print, , and Letter Arts Review. Company, designing over 200 audiobook Edition, Golf Magazine, and Worth Magazine. highest honor, the aiga Medal, in recognition She now writes about design and typography John Sherman packages, including many by Garrison Keillor. of her distinguished achievements and He frequently has done lettering as part of his related topics for STEP Inside Design magazine Associate Professional Specialist, contributions to the field. She holds an honorary design projects, and in 2000, he opened his own and Graphis. She lectures at the Columbia School doctorate from the Corcoran College of Art and University of Notre Dame of Journalism and The Folio Show, where she shop specializing in lettering and type design. He Design, and she currently serves on the board of www.nd.edu/~jsherman, www.nd.edu/~art has been interested in type design since college moderates and presents “Art Direction Boot directors of The Public Theater. She is a member John says, “I have been a member of the and started licensing fonts to FontHaus in 1992. Camp,” and she is on the design faculty of the of the Alliance Graphique Internationale (agi). design faculty at the University of Notre Dame He now has more than 70 fonts on the market Stanford Professional Publishing Course. She Her work has been exhibited all over the world, since 1986. Prior to this, I taught design at with more in the works. Type design is now the founded InaNet, a job listing service for editorial and is represented in the permanent collections the University of Illinois and Louisiana State main focus of his activities. designers, in 1998. Ina is a board member of the of the Museum of Modern Art and the Cooper- University. My primary research interest is the Society of Publication Designers and chairs the Hewitt National Design Museum in New life and work of Eric Gill (1882-1940), a British Brian Sooy Magazine of the Year Award given by spd. Ina York, the in Washington, wood engraver, sculptor, designer, and writer. An Altered Ego Fonts + Brian Sooy & Co. is a former board member of the tdc and a Past dc, the Denver Art Museum, the Museum outgrowth of this research has been my design www.alteredegofonts.com President and Board Member of the Society of für Gestaltung Zürich, and the Bibliothèque for the font titled Felicitas, inspired www.briansooyco.com, Scribes. She is a judge for The National Maga­ nationale de France and the Centre Georges by Eric Gill’s design for Perpetua and Felicity. zine Awards presented by the American Society Pompidou in Paris. Her teaching career includes Brian Sooy is the principal of Brian Sooy & Co, A second research interest of mine is creative of Magazine Editors. Ina taught calligraphy for over two decades at the School of Visual Arts, and Altered Ego Fonts (formerly Sooy Type digital image making. I am especially interested over 20 years at her alma mater, Cooper Union, along with positions at the Cooper Union, Yale Foundry). Painstakingly designing up to two in how an algorithm or program script can where she received her bfa. University and the Tyler School of Art. In 2002, entire fonts per year, it can be argued that he contribute to the creative process. Princeton Architectural Press published her prefers quality over quantity as he builds the paulA Scher career monograph, Make It Bigger. aef library. With over 20 years of experience in Partner, Pentagram Nick Shinn graphic design and advertising, Brian designs www.pentagram.com Paul Shaw ShinnType Foundry type to solve problems. www.shinntype.com Paula Scher studied at the Tyler School of Art in Paul Shaw / Letter Design Nick Shinn, 1952. dip.ad, rgd, sota, lrb, tvo, Philadelphia and began her graphic design career Paul Shaw is the principal of Paul Shaw / Letter osx. Curious, green, scoffer. Putney, Salhouse, as a record cover art director at both Atlantic Design, a New York-based studio specializing

24 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 25

TC05 ProgramFINAL.indd 24-25 7/19/05 4:07:16 PM In 1973, he joined Linotype as a trainer for Born 1975 in Poland, Adam Twardoch now Jim Wasco photocomposition systems. Over the years lives in Frankfurt (Oder), at the German- Manager of Font Development, US Design at Linotype-Hell, Bruno has managed many Polish border. As Scripting Products and Erik Spiekermann Team, Monotype Imaging business areas, and developed the initial Marketing Manager at Fontlab Ltd., he UDN | United Designers Network www.monotypeimaging.com www.uniteddesigners.com strategies for Mac-based products for desktop coordinates the company’s marketing and www.spiekermann.com publishing. In 1995, Bruno took over the technical support activities, contributes to the Jim Wasco learned calligraphy at the early management of the Font Business Unit, which product development, and oversees the Python age of 13 from his father, a graphic designer Erik Spiekermann is an information architect, encompassed Linotype-Hell’s worldwide type scripting integration. Adam is also typographic and photographer. Jim says, “Type design type designer (ff Meta, itc Officina, ff Unit, business. In 1997, he founded Linotype Library consultant to MyFonts.com Inc., and provides and lettering are in my blood. So it was no et al), and author of books and articles on GmbH, a fully owned subsidary of Heidelberg. consulting services in font tool development, surprise that I pursued a career in type design.” type and typography. He was founder (1979) Linotype Library develops new typefaces in font technology and multilingual typography Before joining Agfa Monotype (now Monotype of MetaDesign, ’s largest design firm. cooperation with designers from all over the to various clients worldwide, including Adobe, Imaging), Jim worked in the type department at In 1988, he started FontShop. Erik holds a pro­ world, with global marketing and sales achieved Bitstream, Linotype, Tiro Typeworks, and others. Adobe Systems for 13 years. Prior to working at fessorship at the Academy of Arts in Bremen and through the internet and a large network of Adam regularly writes and lectures about fonts Adobe, he ran his own freelance graphic design is president of the istd International Society of international resellers. There is a special focus and typography. He is member of the ATypI business for 15 years in the SF Bay Area. His Typographic Designerss. In 2001, Erik withdrew on the introduction and promotion of high Board and ATypI country delegate for Poland. hobbies include cooking and playing jazz piano. from the management of MetaDesign Berlin. quality and new typefaces. Besides type, he loves Erik now lives and works in Berlin, London, and computers, tech toys, and fast motorbikes. Roberto de Vicq de Cumptich Alex W. White San Francisco, designing publications, complex Vice President, Senior Art Director Principal, Alexander W. White Art Direction design systems, and more typefaces. Jakob Trollbäck HarperCollins Alex W. White is a design consultant, author, and President / William Staehle Roberto de Vicq de Cumptich was born in Rio professor of design and typography. His books Trollbäck + Company Design Manager, HarperCollins Publishers de Janeiro, Brazil, the same year that The Girl include Thinking in Type (2005, Allworth Press) www.trollback.com and The Elements of Graphic Design: Space, Unity, Font Designer, Muccatypo from Ipanema was conceived (draw your own Page Architecture, and Type (2002, Allworth www.muccatypo.com A self-taught designer from Sweden, Jakob conclusions). He moved to New York to pursue Press). White is the Vice President of the Type www.lonewolfblacksheep.com Trollbäck leads an innovative and highly both his mfa at Pratt Institute and his dream to successful company, creates seminal and award- see his name in lights. He is now acting as Vice Directors Club. Will Staehle, grew up reading comics and winning designs; and is an acknowledged President, Senior Art Director for HarperCollins. working summers at his parents’ design firm. industry leader in network branding and motion After many jobs in many different publishing Wesley Wong Will currently works as design manager at graphic design. His five-year-old company has houses, and after having received many awards, Wes Wong has been involved in the US graffiti HarperCollins Publishers. In addition to his leapt to the forefront of network design while he is pleased to finally have merged his passion art movement since 1993. Growing up in jacket design work, he creates stylized comics successfully expanding its creative output to film for design, type, and appetite for the spotlight in Northern California, he was exposed to the and posters at night to ensure that he gets as titles (most recently, Vanity Fair), commercials, this one-night-only stage presentation. Please be unique graffiti lettering of the west coast. Several little sleep as possible. publication design, environmental design, music kind in your reviews. years ago, Wes decided to try his hand at graphic Bruno Steinert , and short films. Clients include top TV design. Finding refuge in the familiar context of networks hbo, Lifetime, tcm, tnt, Sundance Tiffany Wardle typography, he aspires to contribute in the field Managing Director, Linotype Library GmbH Channel, and amc, film companies hbo Films, of type, a more legible artform. www.linotype.com Tiffany Wardle is a graphic designer and Fox Searchlight and Miramax, and advertising educator living near Salt Lake City. Tiffany Bruno Steinert was born in 1945 in the south clients Volvo and Sony. Trollbäck was formerly sits on the board of the Society of Typographic of Germany. He started his professional career Creative Director of R/Greenberg Associates, Aficionados, and, in her spare time, is also a as a hot metal compositor/typographer. Bruno where he ran the Design Department. moderator and virtual librarian at Typophile. spent seven years working in the graphic arts in Switzerland, gaining practical experience Adam Twardoch in typographic quality and style. He earned Fontlab Ltd., MyFonts.com the grade of Master in the typesetting craft. www.fontlab.com, www.myfonts.com

26 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 27

TC05 ProgramFINAL.indd 26-27 7/19/05 4:07:17 PM UnfINIshed buSineß: CRedits heinE, Howes, BloemSMa

Three originals stopped in mid-life. What would they have done next? Work that was fresh, on Mißion SOTA Board of Directors Sustaining Members point, smart and polished, certainly, but we’ll never know. Their fonts remain, for typesetting and The Society of Typographic Brian J. Bonislawsky, Astigmatic Astigmatic (aoeti) inspiration: staging posts in design evolution, departure points to the unknown. — Nick Shinn Aficionados (sota) is an (aoeti), archivist Monotype Imaging international organization Jon Coltz, Daidala, treasurer Kent Lew dedicated to the promotion, Simon Daniels Frank Heine Justin Howes Evert Bloemsma study, and support of type; its Microsoft typography 1964-2003 1963-2005 1958-2005 history and development; its use in the world of print and Robert Goods TypeCon2005 Organizers Lewandowski and Associates Frank Heine had his finger Justin Howes: typographer in Evert Bloemsma was a digital imagery; its designers; Tamye Riggs, Conference Director on the pulse. Remedy and the grand sense. Researcher, master of discretion. Upon and its admirers. Visit us at Jennifer Gordon New York Site Committee Dalliance captured and defined historian, conservationist, the necessarily conventional www.typesociety.org. Velvet Elvis Design Type Directors Club, including: a moment in time; by so doing, practitioner, advocate, proportions of his types, he Allan Haley, Monotype Imaging Carol Wahler becoming classic. Beneath organizer, designer. Oblivious sweetly fitted the cleverest of Charter Mike Kohnke, Typebox the mode, design ideas of to temporal convention, he elemental structures, with nary The Society of Typographic Ilene Strizver Rod McDonald, Rod McDonald singularity and substance. rediscovered, reinvented, and a hair astray. Of all attempts Aficionados (SOTA) exists for Gary Munch Typographic Design With Post-modern nerve and repurposed the past to make to blend sharp and smooth, the affordable education of James Montalbano verve, the roman of Dalliance the present a richer place. straight and round, Cocon is its members and participants; Laurence Penney, MyFonts Charles Nix is the backslant of a script His monumental Founder’s the most seamless, its charm to further the development Stuart Sandler, Font Diner Allan Wahler extrapolated from an old map. Caslon is uncompromising complete. Balance and Legato of type, typographical Nick Shinn, ShinnType Its many ligatures, ornaments in its digitization of fourteen are the heart of his oeuvre, information and typography; Brian Sooy, Altered Ego Fonts Paul Romaine and flourishes mean just different sizes of letterpress addressing the fundamental and to appreciate on multiple Ilene Strizver, The Type Studio American Printing History one thing for typographers: type. A trompe l’oeil paragon, issue of text type. Proceeding levels the attributes of type, Association playtime! Tribute, a revival it is the yin to Tribute’s yang, a from a theoretical premise, typography, design, the book Tiffany Wardle based on a poor photocopy, deftly sampled amalgam which these are design experiments arts, and calligraphy. SOTA Ta-Tannisha Brown lightly mocks the notion brings to life the refinement of which are thoroughly resolved. is committed to sponsoring ex officio Parsons Liaison of authenticity, Heine’s 18th century typography. And yet, knowing the ongoing relevant programming in Richard Kegler, P22 type foundry philosophy of authorship dynamic of his work, a pursuit of these goals. SOTA David Pankow, Rochester expressed in the langauge of question hangs in the air, as it achieves this aim through its Institute of Technology design; but first and foremost does for all these men. What annual conference, TypeCon, it is a loving celebration of are we missing? which is held in a different host Matthew Carter, Carter & Cone form, made for use. city each year. Professor Hermann Zapf

28 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 29

TC05 ProgramFINAL.indd 28-29 7/19/05 4:07:18 PM TypeCon2005 Organizers & Photography conference director Brian Jaramillo Tamye Riggs Brian J. Bonislawsky Deb Gonet PREMIUM Laurence Penney Dave Farey New York Site Committee Wesley Wong Allan Haley Type Directors Club, including: Vincent Connare Stephen Coles Carol Wahler Tony de Marco Tiffany Wardle

Allan Wahler Foil-stamping Laminating / Mounting Pocket Folders Posters Press Kits Signage Products Focus Group Marketing Developments New Product Sales Presentation Samples Tamye Riggs Jon Coltz Ilene Strizver Pieter van Rosmalen Brian J. Bonislawsky / DISPLAY PRESENTATION • • • • • • SALES AND MARKETING • • • • Gary Munch Sarah Chung Sheri Moskowitz James Montalbano Glen Inocencio Piper Murakami Charles Nix Ta-Tannisha Brown Paul Romaine, American Audio/Visual Director Shu Lai Printing History Association JP Porter Wes Wong Ta-Tannisha Brown, Shoot the Moon Productions Danny Dawson Parsons liaison TypeGallery Jeff Sinclair Brian J. Bonislawsky Conference Identity Design Michael Pieracci Tamye Riggs Christian Schwartz Charles Nix Tiffany Wardle Joshua Darden Ed Benguiat Shu Lai Additional Design & Production Typophile / Punchcut Dyana Weissman Kevin Dresser John Downer Robb Ogle Jesse Ragan Joshua Lurie-Terrell Matthew Carter Daniel Pelavin Underware John Langdon Tiffany Wardle Matt Helland/The One Club Piper Murakami Brian Sooy Wendy Kleinman Rob Keller Volunteer Coordinator Claudio Rocha Colophon Piper Murakami Tony de Marco Market Managers Allan Wahler Printing Jon Coltz and Tiffany Wardle Vladimir Yefimov Graphic Management Partners Corporate Standards Bank, Credit, and Gift Cards Design Concept Approvals Brilliant High Gloss Matte Custom Foils Four-Color Process Registered Adhesive Single- and Multi-Color Many Substrates Proofs Pre-Production Print on Foil Stock Single- and Multi-Color www.gmprt.com • Programming and Internet Services TypeGallery Sponsor BRANDING CORPORATE • • • TRANSFERS • • • • • DIRECT IMAGING • • • • 3ip.net A to A Graphic Services Principal Type Local Gothic, designed by Brian Bonislawsky Typeradio Crew Christian Schwartz Stephen Coles Donald Beekman Whitman, designed by Kent Lew, Frank Jonen Liza Enebeis published by Font Bureau Christian Schwartz Akiem Helmling Amplitude, designed by Christian Joshua Darden Sami Kortemäki Schwartz, published by Font Stuart Sandler Bas Jacobs Tamye Riggs Bureau

Special Thanks Karl Frankowski Carol Wahler Tiffany Wardle Copyright © 2005 The Society of Matthew Carter Typographic Aficionados, Inc. All Christian Schwartz rights reserved. All trademarks Font Bureau contained herein are the property Jim Lyles of their respective owners.

30 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 31 A to Sota Sign.pdf 7/12/05 2:01:13 PM Publishing Book Covers Credit Cards Packaging Color Targets Flexible Packaging Shrink Wrapping POP Prototypes Photo Props Adobe InDesign Adobe Illustrator Adobe Photoshop Adobe Acrobat COMPS • • • • PROTOTYPES • • • • • TECHNICAL SUPPORT • • • •

TC05 ProgramFINAL.indd 30-31 7/19/05 4:07:20 PM • FontLab The professional’s font editor • TransType The universal font convertor • BitFonter The bitmap font editor for web and display • AsiaFont Studio for Far East and Unicode fonts • Fontographer font editing for DTP and graphic design

copyright 2005, FontLab Ltd. Inc.

The RIGHT TOOL for the job

Typography is more than just choosing Formats and platforms are no longer a the right font. It’s a creative art that barrier to creativity. Fontlab conversion makes your work unique and valuable. tools can transform a font into virtually Fontlab understands this and offers any known format for Mac or PC. you the tools you need to excel in your Whether you need TrueType, OpenType, chosen sphere. Type 1, Multiple Master, or any of a host of bitmap formats, Fontlab can do the job. FontLab’s font editors offer designers, developers, and typographers a powerful And forget about drudgery! Macro collection of tools to create TrueType, scripting, composite automation and Type 1, OpenType, double-byte, powerful transformation and drawing Unicode, Multiple Master, or screen- tools let you get on with your life and ready bitmap fonts. Whether you’re allow the software do the tedious heavy designing for print, software, PDA’s or lifting. No matter what you want to do the web, FontLab offers the right tools with fonts Fontlab’s digital type design for you. toolkit can help you do it better.

Visit www.fontlab.com and download a FREE OPENTYPE FONT

www.fontlab.com32 / www.fontlab.ch / www.font.com.sgtypecon2005: / ALphaBet www.font.to CIty parSoNs ~chØØl of design; July 20-24, 2005 33 where you can download demos of our products and find detailed information.

TC05 ProgramFINAL.indd 32-33 7/19/05 4:07:21 PM

SALUTES

34 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 35

TC05 ProgramFINAL.indd 34-35 7/19/05 4:07:23 PM ̫ʁ5éǯʃ

.JOJTUSZ4DSJQU"MFKBOESP1BVM6NCSFMMB Aè"7FFS&YDMVTJWF\ʂ

4HROUGHOURAWARD WINNINGWEBSITEANDMILLIONSOFCATALOGSTODATE 6EERHASSHOWNMORETYPETOMORECREATIVESTHANANY 36 typecon2005: ALphaBet CIty OTHERCOMPANY2ENOWNEDFOUNDRIESANDINDEPENDANTDESIGNERSTRUSTOURMARKETING SALES ANDLICENSINGEXPERTISEparSoNs ~chØØl of design; July 20-24, 2005 VEERCOM 37

TC05 ProgramFINAL.indd 36-37 TypeCon_Ad_5.5x8.5.ind 1 06/27/2005, 2:16 PM 7/19/05 4:07:26 PM PċDJBM ĕFBUSJDBM MFɆFSJOH "U"EPCF¥ ̉˂̢ȒMȺ UIFGVUVSFPGUZQPHSBQIZ

0QFO5ZQFBMMPXTBVUPNBUJD TVCTUJUVUJPOPGMJHBUVSFTBOEĝȼDFʪFOȅ JTIFSFUPEBZ BMUFSOBUFT XIJDIDBOCFDPOUSPMMFE CZDPOUFYUVBMSVMFT 4ęĞēĕĕģĤđĒĜęģĘęĞėęĤģĤĩĠĕĠĢğėĢđĝJOï÷öò "EPCF 1DzFLSÈTOâ 4ZTUFNTIBTCSPVHIUTUBUFPGUIFBSUUZQFUFDIOPMPHZBOE јȯȠȺȭɂ EFTJHOUPBXPSMEXJEFBVEJFODF MFBEJOHNBKPSBEWBODF ɫʛʏʕʛʊʜʘʦʔ NFOUTJOUZQPHSBQIZUIBUIBWFSFWPMVUJPOJ[FEQVCMJTIJOH 奇麗なフォント ͳF0QFO5ZQF¥GPOUGPSNBUDPOUJOVFTUIBUMFHBDZXJUIOFX UZQPHSBQIJDGFBUVSFT DSPTTQMBUGPSNnFYJCJMJUZ BOENVMUJ 8PSMEXJEFTDSJQUTBOEMBOHVBHFTBSF MJOHVBMTVQQPSUoFYFNQMJmFECZBXBSEXJOOJOH"EPCF TVQQPSUFEXJUI6OJDPEFDIBSBDUFS FODPEJOHoBMMXJUIJOBTJOHMFGPOU 0SJHJOBMTDPNQPTJUJPOGBNJMJFTPĉFSJOHMJHBUVSFT BMUFSOBUFT  FYQFSUTFUTBOEPQUJDBMTJ[FT 4ĞĒĝĝĔĒġĚĥĒĝĤ 'PSNPSFJOGPSNBUJPOPOUIF"EPCF5ZQF-JCSBSZ øŕŖŗŘŇňʼnŊŁ BOE"EPCF0SJHJOBMT QMFBTFWJTJUXXXBEPCFDPNUZQF ĚĥĒĝĚĔĤĞĒĝĝĔĒġĚĥĒĝĤ ›łȟȡȥcȏȑȋ ª"EPCF4ZTUFNT*ODPSQPSBUFE"MMSJHIUTSFTFSWFE"EPCF UIF"EPCFMPHP  ¥"%0#& "EPCF0SJHJOBMT BOEUIF"EPCF0SJHJOBMTMPHPBSFFJUIFSSFHJTUFSFEUSBEFNBSLT 5ZQPHSBQIJDSFmOFNFOUTTVDIBT 03*(*/"-4 PSUSBEFNBSLTPG"EPCF4ZTUFNT*ODPSQPSBUFEJOUIF6OJUFE4UBUFTBOEPSPUIFS TNBMMDBQJUBMT PMETUZMFmHVSFT BOE DPVOUSJFT0QFO5ZQFJTFJUIFSBSFHJTUFSFEUSBEFNBSLPSBUSBEFNBSLPG.JDSPTPGU GSBDUJPOTBSFFBTJMZBQQMJFE $PSQPSBUJPOJOUIF6OJUFE4UBUFTBOEPSPUIFSDPVOUSJFT PFL:8EËK ?8E;C<K?< =9KILK? 8X8X8X8X8X8X8X =fek9li\Xl#@eZ%`jgifl[kf`ekif[lZ\=9Kilk_# Xefi`^`eXc]Xd`cpYp;Xm`[9\icfn% !

38 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 39

TC05 ProgramFINAL.indd 38-39 7/19/05 4:07:31 PM 04YPECONVPDF0-

#

-

9

#-

-9

#9

#-9

+

 new york

40 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 41

TC05 ProgramFINAL.indd 40-41 7/19/05 4:07:36 PM NOTES NOTES

42 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 43

TC05 ProgramFINAL.indd 42-43 7/19/05 4:07:36 PM NOTES

44 typecon2005: ALphaBet CIty

TC05 ProgramFINAL.indd 44 7/19/05 4:07:36 PM