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Typecon! We’Re Delighted to See So Many Typographic Aficionados Turn out for This Year’S Event in the Exciting City of New York

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Welcome to TypeCon! We’re delighted to see so many typographic aficionados turn out for this year’s event in the exciting city of New York. This year, SOTA has partnered with the Type Directors Club and Parsons School of Design to present our annual event. A dedicated team of volunteers has put in countless hours in order to bring you an affordable, high-quality event designed to educate, entertain, and inspire. TypeCon2005 is designed to please everyone interested in typography and the related arts. We’re glad you could join us! Contents TypeCon at Parsons 2 Sponsors 3 Program Schedule 4 Speaker Bios 12 Credits 39 Sponsors & Partners 40 TC05 ProgramFINAL.indd 1 7/19/05 4:07:06 PM WeDnesday, July 20 Friday, July 22 Saturday, July 23 Sunday, July 24 9:00 am- Optional Workshops Begin 9:00 am Welcome and Announcements 9:00 am Welcome and Announcements 9:00 am Welcome and Announcements 4:30 pm Wednesday & Thursday See www.typecon.com for details. 9:15 Type in Motion 9:15 Custom Branding in the Age of Stock 9:15 Size Does Matter Registration open Jakob Trollbäck, Trollbäck and Company Gerard Huerta Dave Farey at Parsons 3:00Pm-6:00pm 10:00 The Ins, Outs, and Opening Nights of 10:00 Cosas de España: Interpretations of 10:00 Type in the Real World 7:00 pm- FiFFteen: An Evening with Neville Design on Broadway Eighteenth Century Spanish Types Alexander Isley 11:00 pm Brody and Erik Spiekermann Gail Anderson and Drew Hodges, SpotCo Mário Feliciano Fashion Institute of Technology 21 E 26th St., 5th Floor, New York, NY 10:45 Break 10:45 Break 10:45 Break Thursday, July 21 11:15 Let Them Eat Type 11:15 Lettering in a Flash! 11:15 Permanently Etched in Flesh: Louise Fili Ray Cruz Typographic Tattoos 9:00 am- Optional Workshops Begin Ina Saltz 4:30 pm Wednesday & Thursday See www.typecon.com for details. nØØn Paperback: Why Does Size Matter? 11:45 Grafitti Exposed nØØn Behind the Fraktur Curtain John Downer John Downer; Tony de Marco; Carlos “Mare Peter Bain, Incipit Registration open 139” Rodriguez; Wes Wong at Parsons 12:30 pm Lunch on Your Own 12:45 Lunch on Your Own 12:45 Lunch on Your Own 9:00am-6:00pm 1:30 pm- Business & Technology Forum 6:00 pm Parsons School of Design 1:30 Type Manufacturing Technologies Carl Crossgrove, Monotype Imaging 2:15 Thinking With/In Type 2:15 How Swede it Is! 2:15 Corporate Piracy; or, How Not to Get 2:15 A Look at FontLab Ellen Lupton and Alex White Peter Bruhn and Stefan Hattenbach Ahead in Business Ted Harrison, FontLab Yves Peters 2:45 A User’s Guide to the EULA 3:00 Experimenting with the Cow Si Daniels, Microsoft; Richard Kegler, P22; 3:00 Fonts? We Don’t Need 3:15 A Glimpse at the Life and Work of Alessio Leonardi Frank Martinez; Laurence Penney, MyFonts; No Stinking Fonts! Eric Gill Bruno Steinert, Linotype; Tiffany Wardle Daniel Pelavin John Sherman 3:45 Break 3:45 Break 3:45 Break 4:00 Break 4:30 Requiem for PostScript Type 1 4:30 U&lc: In-Your-Face Typography 4:15 Broadcasting Tongues Thomas Phinney, Adobe John D. Berry Ryan Pescatore Frisk and Catelijne van 4:30 TYPETALK: Handwriting Fonts With Middelkoop, Strange Attractors Something To Say 5:00 A Life in Type: In Celebration of Amy Papaelias 5:15 Multilingual Type Design 5:15 Photo-Lettering: Back to the Future Matthew Carter Matthew Carter, Carter and Cone; Gerry 5:15 Type Designer as a Second Job Ed Benguiat; Ed Rondthaler; Ken Barber, Matthew Carter, David Berlow, Mike Parker, Leonidas, University of Reading; Gary Munch, Matteo Bologna, Will Staehle, House Industries Jon Coltz, Tiffany Wardle MunchFonts; Adam Twardoch, FontLab Roberto de Vicq de Cumptich 6:30- Curtains! 6:00 Break 6:30 DinNer On YouR OWN 9:00pm Closing Night Event 7:30 Opening Night with Paula Scher 8:30 ¡Sábado Gigante! and the Typophile Film Festival Una fiesta grande, sponsored by Headline Parsons School of Design Sponsor, Monotype Imaging 2 typecon2005: ALphaBet CIty 3 TC05 ProgramFINAL.indd 2-3 7/19/05 4:07:07 PM PresentIng partnER~ Wednesday, July 20 9:00am–4:30pm 9:00am-4:30pm: Design with Letters Optional Presented by Paul Shaw headline sPOn~ors ExhIBition Spon~or workshops 9:00am-12:00noon: A to A Graphic Services, Inc. Design in FontLab Presented by Ted Harrison and Adam Twardoch, FontLab Special Event PaRtners Mark Simonson, Mark Simonson Studio The One Club Brian Sooy, Altered Ego Fonts Typophile 1:30-4:30pm: TeChnølogy PaRtners Production in FontLab 3ip.net Presented by Ted Harrison and Adam Twardoch, FontLab Frank Jonen Mark Simonson, Mark Simonson Studio 72pt ~ponsors Typotect Brian Sooy, Altered Ego Fonts 1:30-4:30pm: ~ErVice pARtnerS Speedball Lettering Joshua Darden Presented by John Downer Orange Italic Jesse Ragan 1:30-4:30pm: Typeradio Letter-Carving Presented by Steven Kennedy MedIA PartNERS 1:30-4:30pm: F+W Publications TrueType Hinting for Non-Hinters 48PT spONSørs Graphic Design: USA Presented by Jason Campbell, Monotype Imaging Speak Up Typographica 1:30-4:30pm: Tupigrafia Subway Spacing Presented by Peter Bain, Incipit 36Pt ~pØn~oRS 7:00pm-11:00PM fIFFteEn: AN EveniNg with EriK SpIekErMANn anD nEvillE BrOdY SPECIAL EVENT Sponsored by Headline Sponsor FontShop International FontFont is celebrating its 15-year anniversary with “FiFFteen: 15 years of type for independent minds.” An exhibition is currently on display at The One Club. Spiekermann and Brody kick off 24pT SPOnsors FiFFteen with presentations at FIT on Wednesday, July 20. Haft Auditorium at Fashion Institute of Technology (FIT) 27th Street and Seventh Avenue FiFFteen exhibition: July 20-August 10, 2005 The One Club, 21 East 26th Street, 5th Floor 12pt sponsors Altered Ego Fonts Typeco Village 4 typecon2005: ALphaBet CIty parSoNs ~chØØl of design; July 20-24, 2005 5 TC05 ProgramFINAL.indd 4-5 7/19/05 4:07:09 PM Thursday, July 21 Friday, July 22 9:00am-4:30pm 9:00am-4:30pm: 9:00am Welcome/AnNoUnCeMEntS Drawing by Hand: A Letter Drawing Workshop Optional Presented by Dennis Pasternak, Galápagos Design Group 9:15 Jakob Trollbäck 9:00am-12:00noon: workshops Type in Motion Putting Contextual Alternates In An Type was designed to be static. The only way you could extract information was OpenType Script Font by moving your eyes along the line of characters. Braille for the eye, so to speak. Presented by Adam Twardoch and Nick Shinn All examples of type in early films were static as well. In film today, the opposite 9:00am-12:00noon: is true. Type is in kinetic motion all the time, sometimes at a numbing speed. Font Development for Software Companies There is a whole separate language for type in motion, where even if kerning Presented by Si Daniels, Microsoft, and Jim Wasco, Kamal Mansour, and leading still are important, factors like acceleration and physical weight are and Carl Crossgrove, Monotype Imaging essential. These applications add new demands to the actual type as well. Jakob Trollbäck will discuss these demands. 9:00am-12:00noon: Reproduction Brush Lettering 10:00 Gail Anderson and Drew Hodges in Advertising Razzle Dazzle ’Em: Presented by Ken Barber, House Industries The Ins, Outs, and Opening Nights of Design on Broadway 9:00am-12:00noon: Designing for Broadway is like any other design job – difficult clients, big Ambigrams challenges, satisfying conclusions, the occasional visionary – but the Broadway Presented by John Langdon bits are unlike any other, a neighborhood industry that has a legendary history and an almost mythological place in our minds. We will show you our work, but, in addition, we will try to welcome you to New York with some of the sights and 1:30-6:00pm Business and Technology Forum sounds of backstage – insights into the process, a visual field trip to the places Connecting Scripts and Type Manufacturing Technology that make the flickering lights of Broadway, and a war story or two. Business Carl Crossgrove, Monotype Imaging and A Look at FontLab Ted Harrison, FontLab 10:45 Break TEchnOLOGY A User’s Guide to the EULA Si Daniels; Richard Kegler, P22; Frank Martinez, Martinez Group; 11:15 Louise Fili ForUm Laurence Penney, MyFonts; Bruno Steinert, Linotype; Tiffany Wardle Let Them Eat Type Requiem for PostScript Type 1 Fonts Louise says, “I left to start my own design studio. I quickly learned two very Thomas Phinney, Adobe important lessons about having your own business: that you should never Multilingual Type Design depend on one kind of work or any single client. For that and other reasons Matthew Carter, Carter and Cone; Gerry Leonidas, Univ. of Reading; (such as liking to eat), I decided to expand into the design of restaurant identities Gary Munch, MunchFonts; Adam Twardoch, FontLab/MyFonts and food packaging. This talk will illustrate my journey from the staid world of publishing to what has been called ‘the number one business most likely to fail’ in New York City. Still, it’s nice to know that I’ll always have a table.” 7:30pm Paula Scher and the Typophile Film Festival Despite all the hype about the globalization of design, Paula Scher OpeNIng NIght believes that her typographic inspirations and influences are very 12:00Pm John Downer local. Though not a native New Yorker, Scher has lived and worked Paperback: Why Does Size Matter? in Manhattan for 35 years. In her talk, NYC TYPE, Scher will Lessons learned during the four years of research and development allocated demonstrate how the city of New York, the city she deeply loves, to the Paperback project will be revealed by John Downer, chief designer has impacted her approach to typography, and her evolving body of and instigator of House Industries’ first text typeface family.
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