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Home , Christian Schwartz, Column (typography), Etaoin shrdlu, Matthew Carter, Type Directors Club

Text TypeCon 2010 Typographic Quiz

Here’s How It Works 30+ Questions to Test Your Typographic Smarts Divided Into Two Parts

Part One • 12 Questions (OK, 17) • First right answer to each question wins a prize • Your proctor is the arbiter of answer correctness

Part Two • 18 Questions • Answers should be put on “quiz” sheets • Every correct answer to a multiple part question counts as a • 33 Possible right answers

What’s it worth?

• There are the bragging rights... • How about the the Grand Prize of the complete Monotype OpenType Library of over 1000 ?

There’s More...

• Something special from FontShop • Gimme hats from Bureau • Industrial strength prizes from House Industries • TDC annual complements of the TDC And Even More... • Posters from Hamilton Wood Type Museum • Complete OpenType Font families from Fonts.com • Books from Mark Batty Publisher • Fantastic stuff from P22

And Even More... • Fonts & books & lots of great things from Linotype • Great Prizes from Veer – including the very desirable “Kern” sweatshirt • Font packs and comics from Active Images

Over 80 prizes Just about everyone can win something

Some great companies • Active Images • Font Bureau • Font Shop • Hamilton Wood Type Museum • House Industries • Linotype • Mark Batty Publisher • • P22 • • Veer Awards • Typophile of the Year • The Doyald Young Typographic Powerhouse Award • The Fred Goudy Honorable Mention • Typographer’s Apprentice (Nice Try) • Typographically Challenged

Note: we’re in L.A., so some questions may be L.A. centric

Ready To Test Your Typographic Acumen?

Part One (Remember, No Blurting)

What is the sans that brands this year’s TypeCon?

• Adroit Condensed • Chalet Cologne Sixty • Heroic Condensed • Pragmatica Condensed • Univers 57 What is the sans serif typeface that brands this year’s TypeCon?

Heroic Condensed Part of the logo for the Disney-Pixar movie “Toy Story 3” is handlettering – but one typeface is used

What is it? Part of the logo for the Disney-Pixar movie “Toy Story 3” is handlettering – but one typeface is used

Gill Sans For what company did Jean François Porchez draw a custom typeface based on ITC New ? • Boston Biotech • Boston Consulting Group • Boston Insurance Group • Cambridge Consultation • Cambridge Investments For what company did Jean François Porchez draw a custom typeface based on ITC New Baskerville? Boston Consulting Group Why did design a pine cone for his typeface Charter?

• Bitstream was located on Pine St. at the time • It was a test for low resolution output • He drew it for his good friend, Cherie Cone • Matthew lives in Boston and a pine cone is a traditional New “welcome” symbol Why did Matthew Carter design a pine cone symbol for his typeface Charter?

He drew it for his good friend, Cherie Cone Which of the following is Sean Adams favorite typeface?

• Bureau Grot • Franklin Gothic • Gotham • Meta • Univers Which of the following is Sean Adams favorite typeface?

Franklin Gothic Which typeface was not a winner in the TDC2 2010 Typeface Design Competition Which typeface was not a winner in the TDC2 2010 Typeface Design Competition What is the origin for the typeface name?

• Tom Rickner’s mother is named Georgia • A tabloid headline about alien heads being found in the state of Georgia • The Georgia Guidestones (America’s Stonehenge) • Matthew Carter thought that the letters were the most beautiful in the typeface What is the origin for the Georgia typeface name? A tabloid headline about alien heads being found in the state of Georgia Which of the following is not a typeface of Sumner Stone?

• Basalt • Magma • Slate • Silica Which of the following is not a typeface of Sumner Stone? Slate What is the significance of the letters: • Famous 18th century Indian typeface designer • Marking of a mistake on a Linotype typesetter • Second most popular to the QWERTY keyboard layout • The most used letters in the German language What is the significance of the letters: ETAOIN SHRDLU Marking of a mistake on a Linotype typesetter Name this typeface

Special prize if you get it without hints Name this typeface

• Boomer Serif • French Clarendon • Quint • Trilby Name this typeface Which of the following is not part of the iPad font suite?

• • • • ITC Seventy Two • • Snell Roundhand Which of the following is not part of the iPad font suite? Dante True or False Los Angeles Type Founders was one of the original foundries that formed ATF in 1892 True Los Angeles Type Founders was one of the original foundries that formed ATF in 1892 What typographic symbol did MoMA acquire for its department of Architecture and Design? What typographic symbol did MoMA acquire for its department of Architecture@ and Design? Which of the following was not one of the concepts Nadine Chahine discussed in her presentation? • Accented rhythm • Harmony • Long sweeping movements • Modularity • Symmetry Which of the following was not one of the concepts Nadine Chahine discussed in her presentation? Harmony Mister K is a typeface based on the handwriting of who? • Franz Kafka • Wassily Kandinsky • Boris Karloff • John Keats • Stephen King Mister K is a typeface based on the handwriting of who? Franz Kafka What national sports team was recently in the news because its owner made a typographic faux pas by using ?

Go Team! What national sports team was recently in the news because its owner made a typographic faux pas by using Comic Sans?

Go Team! From Jill Bell’s talk, we learned that Harold Adler went to what school?

• Academy of Art & Technology • Armory Center for the Arts • Frank Wiggins School • Otis Institute • West Hollywood Trade Tech From Jill Bell’s talk, we learned that Harold Adler went to what school?

Frank Wiggins School Part Two For Typophile of the Year Bragging rights Major prizes

What typeface is used to brand the TV show Glee? Who took John Downer’s seat on the Boston TypeCon Type Crit?

• David Berlow • Cyrus Highsmith • Christian Schwartz • Bonus Question

Why did John miss the Crit this one and only time? Match the following type designers with their work

Jill Bell Adelle Veronika Burian Clover Matthew Carter Falcon Bill Dwiggins Glypha Adrian Sophia Cyrus Highsmith Stainless What was the first commercial typeface designed by Jean François Porchez?

• FF Angie • FF Bastille • Parisine • Prensa Jill Bell’s typeface Bruno was named for what?

• Bruno Steinert, president of Linotype when the face was released • Bruno Sammartino the world famous wrestler • Bruno, her cat • Bruno Tattaglia, mobster from her favorite movie (The Godfather) What typeface did the Academy Award wining movie Blind Side use for its branding? • Athenaeum • Titling • • Trajan Name three by Doyald Young What was the last letter to be introduced into the Roman alphabet? IKEA changed their branding typeface to . What typeface did it abandon? Put the following in order of their age What is the name of the smallest size of type?

• Brilliant • Diamond • Minion • Small What is generally considered to be America’s first great typeface?

• Bell (named after the Liberty Bell) • Boston Script (also known as Grayda) • Roman No.1 (also know as Monticello) • Ronaldson Old Style (also know as Ronaldson Old Style) Robert Bringhurst classified the following typefaces as what? What typeface was used for branding the 2010 Vancouver Olympic Games?

• Neue • Neutraface • Neo Sans • Nobel Bonus Question

What made the design unique to the Games? What is this part of metal type called?

• Channel • Groove • Nick • Notch True or False Gutenberg may not have invented the printing press or printer’s ink, but he did invent moveable type. What typeface did the Academy Award wining movie Hurt Locker use for its branding?

• Akzidenz Grotesk • Helvetica • Universe • Venus Which of the following typefaces was not based on the Trajan ’s epigraphic letters?

• Monumenta • Pontif • Quorum • Senatus • Weiss Text Time to tally up

The person next to you confirms your answers

Text What typeface is used to brand the TV show Glee? The typeface used to brand “glee” is ITC Avant Garde Gothic Who took John Downer’s seat on the Boston TypeCon Type Crit?

• David Berlow • Cyrus Highsmith • Christian Schwartz • Erik Spiekermann Cyrus Highsmith

Bonus Question

Why did John miss the Crit this one and only time? He was competing in an international water polo tournament Match the following type designers with their work

Jill Bell Adelle Veronika Burian Clover Matthew Carter Falcon Bill Dwiggins Glypha Sophia Cyrus Highsmith Stainless Match the following type designers with their work

Jill Bell Clover Veronika Burian Adelle Matthew Carter Sophia Bill Dwiggins Falcon Adrian Frutiger Glypha Cyrus Highsmith Stainless What was the first commercial typeface designed by Jean François Porchez?

• FF Angie • FF Bastille • Parisine • Prensa

Jill Bell’s typeface Bruno was named for what?

• Bruno Steinert, president of Linotype when the face was released • Bruno Sammartino the world famous wrestler • Bruno, her cat • Bruno Tattaglia, mobster from her favorite movie (The Godfather) Her cat

What typeface did the Academy Award wining movie Blind Side use for its branding? • Athenaeum • Bembo Titling • Times New Roman • Trajan TIMES NEW ROMAN Name three typefaces by Doyald Young Elan Eclat Young Baroque Home Run Script Home Run Sanscript Young Finesse Young Gallant What was the last letter to be introduced into the Roman alphabet? In the 15th century IKEA changed their branding typeface to Verdana. What typeface did it abandon? Ikea Sans Will also accept Futura Put the following in order of their age 1947 1958

1948

1962 1955 1977 1957 What is the name of the smallest size of type?

• Brilliant • Diamond • Minion • Small Pica Brilliant

It’s equal to 3.5 point

What is generally considered to be America’s first great typeface?

• Bell (named after the Liberty Bell) • Boston Script (also known as Grayda) • Roman No.1 (also know as Monticello) • Ronaldson Old Style (also know as Ronaldson Old Style)

Robert Bringhurst classified the following typefaces as what? Romantic

What typeface was used for branding the 2010 Vancouver Olympic Games?

• Neue Helvetica • Neutraface • Neo Sans • Nobel

Bonus Question

What made the design unique to the Games?

What is this part of metal type called?

• Channel • Groove • Nick • Notch What is this part of metal type called?

Nick True or False Gutenberg may not have invented the printing press or printer’s ink, but he did invent moveable type. False

What typeface did the Academy Award wining movie Hurt Locker use for its branding?

• Akzidenz Grotesk • Helvetica • Universe • Venus

Which of the following typefaces was not based on the Trajan Column’s epigraphic letters? • Monumenta • Pontif • Quorum • Senatus • Weiss

Tie Breakers In what year did Doyald Young move to Los Angeles?

In what year was American Type Founders (ATF) founded? What Pentagram designer is responsible for the School of Architecture Posters? Michael Bierut Harry Pearce DJ Stout What American typeface designer could be called the “Jim Henson” of type? Name the designer from Leipzig who preferred his typography new, spent some quality time with King Penguins and even reinvented a .

Which of the following automobile manufacturers have a model named after a typeface?