Sample Job Descriptions Every company has specific staffing needs that depend on its size and scope of work. Job descriptions should be customized accordingly. These sample job descriptions may be a helpful start.

Designer · Understanding of video capture and editing software · Able to work under pressure and respond to urgent requests Qualifications in a positive manner · Graphic design degree, diploma, or equivalent · Able to work collaboratively and in a leadership role · 0–5 years experience working in design · Excellent communication and presentation skills · Strong typographic skills · Excellent problem-solving skills · Strong knowledge of Adobe Creative Suite · Strong formatting skills in Microsoft Office Suite Primary Responsibilities · Knowledge of HTML, CSS and JavaScript · Translate creative briefs into effective visual communications · Strong layout skills across a range of media and software using strategy and available research · Ability to visualize and implement concepts · Prioritize and execute multiple client requests at once · Ability to multi-task, prioritize, and meet tight deadlines · Coordinate with internal teams as well as external vendors · Positive attitude and willingness to learn Secondary Responsibilities · Ability to work independently or as part of a team · Present and articulate designs to Creative Director and · Strong communication skills, both written and oral account teams Primary Responsibilities · Share knowledge and learning within the group · Extend conceptual designs into design implementation · Contribute to the improvement of processes, operational · Produce mock-up and presentation materials methods, and workflows by identifying, recommending, and · Design content in formats that include web, social media, implementing improvements and print Salary Range* · Ensure all materials meet brand and graphic standards 4–10 years: $55,000 · Work with project teams to ensure best final products 11–20 years: $60,000 Secondary Responsibilities · Manage files for static and motion digital ad campaigns Creative Director · Edit images for marketing and social media, as required Qualifications Salary Range* · Graphic design degree, diploma, or equivalent 4 years or less: $42,000 · RGD designation considered an asset 5–9 years: $50,000 · 6 to 10 years creative experience including team management and project management on projects in a variety of platforms Senior Designer · Solid management and leadership experience and skills · A conceptual thinker who can develop and oversee a creative Qualifications vision from concept to execution on multiple platforms including · Graphic design degree, diploma, or equivalent print, broadcast, digital signage, web, and social media · RGD designation considered an asset · Technically savvy with an ability to conceptualize and develop · 4 or more years experience in a fast-paced, deadline-driven innovative executions across all digital platforms while remaining environment at the forefront of emerging industry trends · Experience working with developers to implement designs · Superior interpersonal and communication skills, including the · Experience working with brand standards and delivering on ability to prioritize requirements brand strategy · Experience translating user research into design decisions Primary Responsibilities · Expert typographic skills · Lead multiple projects; oversee planning, concept development, · Expert knowledge of Adobe Creative Suite design and implementation; assign tasks and monitor progress · Strong knowledge of HTML, CSS, JavaScript, and Wordpress · Work closely with clients; listening to them and translating their · Strong understanding of responsive design, application design, situation, goals, and requirements into compelling visual designs and social media applications · Lead internal and external ideation and strategic planning · Strong understanding of accessible design principles sessions, including presenting concepts, creative, next steps

212 The Business of Graphic Design * Salary ranges are based on the results of RGD’s 2016 CreativeEarners National Survey of Salaries & Billing Practices in the Communications Design Industry

· Work alongside developers to ensure standards are being met · Conduct user testing and generate recommendations based throughout the development pipeline on test results · Mentor and support team members; understanding their · Track emerging technologies and trends that may influence strengths and weaknesses; recommending promotions and UX design growth opportunities Salary Range* Secondary Responsibilities 4–6 years: 60,000 · Experiment with new tools and techniques to improve processes, 7–15 years: $75,000 operational methods and workflows 16 or more years: $90,000 · Create new business opportunities and convert leads to drive sales growth Project Manager Salary Range* Qualifications 7–15 years: $85,000 · 4 or more years experience working managing large projects 16 or more years: $100,000 · Strong understanding of emerging technologies and digital best practices UX/UI Designer · Strong knowledge of web technologies and web development process Qualifications · Excellent time management, interpersonal and negotiation skills · 4 or more years experience in information architecture and/or · Excellent organization and communication skills user experience design · Ability to plan, prioritize, multi-task, and work with minimal · Experience designing mobile experiences, including adaptive supervision and responsive design approaches · Ability to proactively solve problems · Experience with web analytics tools such as Google Analytics · Abilit y to positively influence, inspire, and lead others across and SEO/SEM disciplines · Experience with Content Management Systems · Client facing experience and outstanding communication skills · Working knowledge of front and back-end development · Strong knowledge of user interface design processes and Primary Responsibilities methodologies and user testing processes · Partner with clients to understand their business needs and · Adept with IA-related software (e.g. OmniGraffle, Illustrator) prioritize their project requirements · Comfortable working in a fast-paced environment with · L ead team in all areas of timelines and deliverables tight deadlines · Cr eate project scope, schedules, scope of work documents, · Excellent communication and presentation skills regular team updates, and other documentation as required · Provide regular status updates to all internal and external Primary Responsibilities key stakeholders · Work with clients to understand their goals to guide content · Follow up on all deliverables and keep projects on track organization, strategy, and user experience on web and · Coordinate all details of development and QA testing on projects mobile properties · Maintain thorough documentation of communication for · Design navigation architecture and user experience all projects · Create wireframes, sitemaps, feature lists, mock-ups, workflows, functional requirements, and other documentation to serve as Secondary Responsibilities the blueprints for site design and development · Identify opportunities to improve processes and offer · Develop taxonomy, vocabulary, and design standards to constructive suggestions for change ensure consistency throughout user experience of web and · Identif y, manage, and mitigate project and team risks mobile sites Salary Range* Secondary Responsibilities 4 years or less: $51,000 · Evaluate existing websites to identify potential usability and 5–9 years: $57,500 accessibility issues and areas in need of improvements 10–14 years: 60,000

7. Staffing a Design Consultancy 213 Career Paths and Organizational Design Though there are numerous routes available to individuals and employers as they chart a career path, there are some more common routes to advance the level of challenge, responsibility, and value of a worthy employee.

Graphic Art Creative Design Director Executive Partner or Designer Director Director or Creative or Director Vice-President Services Manager

Administrator Production Production Director of Coordinator Manager Production Services

Web Team Digital Project Program Manager or Developer Leader Producer Manager Project Management Officer

Web/Interface User Digital Creative Designer Experience Art Director Director (UX) Designer

Account Account Account Account Group Account Coordinator Manager Supervisor Director Director

7. Staffing a Design Consultancy 193