Mike Brown Principal, Lot71 /

I create best-in-class solutions for and architectural challenges. I develop spaces where wonder and delight emerge from discovery and interaction. I craft experiential programs anchored by strategic vision and creative innovation. I design environments informed by stories that manifest transformational, live experiences. Designing professionally for over 17 years, I have worked with a clientele of acclaimed and agencies in Sports, , Retail, , Lifestyle and Hospitality. My professional contributions have been pivotal to winning new business, driving projects forward successfully, and amplifying brand positioning and agency growth. I am inspired by visionaries, outliers, and misfits across , design, technology, lifestyle, culture and travel. I am a storyteller - a creative director of experiences, a design director of environments.

CAPABILITIES: • Develop best-in-class strategies and solutions to solve architectural design and brand communication challenges. • Foster a culture of innovation through passion for architecture, design, technology, lifestyle, culture and travel. • Drive the overall creative vision for agency / brand objectives and manage project teams to develop and deliver it. • Oversee creative / design offerings to ensure seamless alignment with strategic output and client expectations. • Manage client relationships, and lead internal and client-facing presentations of all strategic / creative solutions. • Engage in new business development and forward-thinking initiatives with existing and prospective clients.

WEBSITES: http://lot71.prosite.com, http://lot71.com

CORE COMPETENCIES: Creative Direction, Client Management, Brand / Experiential Strategy, Integrated Marketing, New Business Development, , , Installation, Exhibit, and Production Design, Proposal Design, Copywriting, Design Rendering.

SELECTED CLIENTS: Rockwell Group, Wasserman Media Group, Collins / Ogilvy, Havas Worldwide, KCD Worldwide, Verizon, The Coca-Cola Company, CNN, Major League Baseball, LVMH Dom Perignon, Bulgari, Swarovski, Uniqlo / Fast Retailing, Target, Adidas Y-3, Diesel Black Gold, Isaac Mizrahi, Tommy Hilfiger, Thakoon, and Etienne Russo/Villa Eugenie.

NOTABLE PROJECTS: 2014 Rockwell Group / Creative Director / Hudson Yards Experience and Marketing Sales Center Wasserman Experience / Creative Director / Verizon Power House Super Bowl XLVIII Activation 2013 TED City2.0 / Production / Event Design Wasserman Media Group / Creative / Director / Verizon Power House Super Bowl XLVIII Activation 2012 MLB / Environmental Designer / MLB Fan Cave Collins / Event Designer / CNN Grills (Tampa Florida, Charlotte North Carolina) 2011 Uniqlo / Installation Designer / Uniqlo Heattech & Holiday 2011 Retail Installations Collins / Event Designer / The Coca-Cola Company Global Marketing Meeting

WORK EXPERIENCE: 2010 - Present • Principal, Lot71: Expanded service offerings to include turnkey Producing & Project Management alongside Experiential Strategy, Creative Direction and Environmental Design services. Work effortlessly between client management and vendor management with a proven capacity to develop and deliver innovative strategic vision, striking creative solutions and determined marketing plans. 2005 - 2010 • Principal, Lot71: Established a highly successful agency to provide creative direction and environmental design services for brands and agencies in the Luxury, Fashion and Retail industries. With a proven record of delivering remarkable creative solutions, designed runway shows, fashion presentations, product launches, in-store environments and pop-up locations.

1996 - 2010 • Production Designer, Theater and Film: Designed over 50 live theater new plays and revivals for an acclaimed array of directors and writers at leading regional theaters, commercial Off-Broadway and Broadway venues.

LOT71 • WWW.LOT71.PROSITE.COM • 20 CLINTON STREET 6G NEW YORK NY 10002 • [email protected] • +1.917.626.6775