Mike Brown Principal, Lot71 / Creative Director
I create best-in-class solutions for brand communication and architectural design challenges. I develop spaces where wonder and delight emerge from discovery and interaction. I craft experiential programs anchored by strategic vision and creative innovation. I design environments informed by stories that manifest transformational, live experiences. Designing professionally for over 17 years, I have worked with a clientele of acclaimed brands and agencies in Sports, Entertainment, Retail, Fashion, Lifestyle and Hospitality. My professional contributions have been pivotal to winning new business, driving projects forward successfully, and amplifying brand positioning and agency growth. I am inspired by visionaries, outliers, and misfits across architecture, design, technology, lifestyle, culture and travel. I am a storyteller - a creative director of experiences, a design director of environments.
CAPABILITIES: • Develop best-in-class strategies and solutions to solve architectural design and brand communication challenges. • Foster a culture of innovation through passion for architecture, design, technology, lifestyle, culture and travel. • Drive the overall creative vision for agency / brand objectives and manage project teams to develop and deliver it. • Oversee creative / design offerings to ensure seamless alignment with strategic output and client expectations. • Manage client relationships, and lead internal and client-facing presentations of all strategic / creative solutions. • Engage in new business development and forward-thinking initiatives with existing and prospective clients.
WEBSITES: http://lot71.prosite.com, http://lot71.com
CORE COMPETENCIES: Creative Direction, Client Management, Brand / Experiential Strategy, Integrated Marketing, New Business Development, Environmental Design, Interior Architecture, Installation, Exhibit, and Production Design, Proposal Design, Copywriting, Design Rendering.
SELECTED CLIENTS: Rockwell Group, Wasserman Media Group, Collins / Ogilvy, Havas Worldwide, KCD Worldwide, Verizon, The Coca-Cola Company, CNN, Major League Baseball, LVMH Dom Perignon, Bulgari, Swarovski, Uniqlo / Fast Retailing, Target, Adidas Y-3, Diesel Black Gold, Isaac Mizrahi, Tommy Hilfiger, Thakoon, and Etienne Russo/Villa Eugenie.
NOTABLE PROJECTS: 2014 Rockwell Group / Creative Director / Hudson Yards Experience and Marketing Sales Center Wasserman Experience / Creative Director / Verizon Power House Super Bowl XLVIII Activation 2013 TED City2.0 / Production Designer / Event Design Wasserman Media Group / Creative / Director / Verizon Power House Super Bowl XLVIII Activation 2012 MLB / Environmental Designer / MLB Fan Cave Collins / Event Designer / CNN Grills (Tampa Florida, Charlotte North Carolina) 2011 Uniqlo / Installation Designer / Uniqlo Heattech & Holiday 2011 Retail Installations Collins / Event Designer / The Coca-Cola Company Global Marketing Meeting
WORK EXPERIENCE: 2010 - Present • Principal, Lot71: Expanded service offerings to include turnkey Producing & Project Management alongside Experiential Strategy, Creative Direction and Environmental Design services. Work effortlessly between client management and vendor management with a proven capacity to develop and deliver innovative strategic vision, striking creative solutions and determined marketing plans. 2005 - 2010 • Principal, Lot71: Established a highly successful agency to provide creative direction and environmental design services for brands and agencies in the Luxury, Fashion and Retail industries. With a proven record of delivering remarkable creative solutions, designed runway shows, fashion presentations, product launches, in-store environments and pop-up locations.
1996 - 2010 • Production Designer, Theater and Film: Designed over 50 live theater new plays and revivals for an acclaimed array of directors and writers at leading regional theaters, commercial Off-Broadway and Broadway venues.
LOT71 • WWW.LOT71.PROSITE.COM • 20 CLINTON STREET 6G NEW YORK NY 10002 • [email protected] • +1.917.626.6775