ROMA FENDI was founded by Adele and Edoardo Fendi in Rome in 1925. The opening of the first boutique, a handbag shop and fur workshop, followed in 1926.

At the end of the ‘40s, the five Fendi sisters, Paola, Anna, Carla, Franca, and Alda, begin working for the family business and in 1965 they start the collaboration with Karl Lagerfeld, that continues today.

In 1992 Silvia Venturini Fendi, third generation of the family, seconds Karl Lagerfeld in the creative direction. In 1994 she is given responsibility of leather goods accessories and then the direction of the kidswear and menswear lines.

The creativity of Silvia Venturini Fendi leads to the creation of the iconic bags of the Maison: the Baguette in 1997 and the Peekaboo in 2009.

In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder.

In 2005 FENDI celebrates its Roman roots with the opening of Palazzo FENDI in Rome.

On October 19th 2007, FENDI is the protagonist of the first fashion show staged on the Great Wall of China.

In 2008, FENDI partners with Design Miami/, a unique collaboration with the design world to promote limited-edition design and sustain young emerging talents.

In 2013 FENDI announces the FENDI for Fountains initiative, aimed at preserving Rome’s heritage with the restoration of the city’s fountains, including the Trevi fountain.

In July 2015, in honor of the 50 years collaboration with Karl Lagerfeld, FENDI stages its first-ever Haute Fourrure fashion show in Paris. In the same year, FENDI inaugurates its new headquarters at Palazzo della Civiltà Italiana.

In 2016, the Maison reopens Palazzo FENDI with the world’s largest FENDI boutique, a private apartment, Palazzo Privé, a luxury boutique-hotel, FENDI Private Suites, and Rome’s first international restaurant, ZUMA.

In July 2016, FENDI celebrates its 90 years anniversary, staging a unique Haute Fourrure fashion show at the Trevi Fountain.

In May 2017, FENDI installs in front of Palazzo FENDI the first work of contemporary art in the public spaces of Rome: Foglie di Pietra by artist Giuseppe Penone.

In April 2018, the iconic FF logo created by Karl Lagerfeld in 1965 becomes the protagonist of the FF Reloaded capsule collection. In the same period, the Peekaboo’s 10th anniversary is celebrated with the launch of #MeAndMyPeekaboo, a worldwide digital initiative that involves women from around the globe and their relationship with the iconic bag.

In October 2018, FENDI presents FENDI Mania the first drop for women, men and kids featuring the ‘FENDI/FILA’ logo created by Instagram artist @hey_reilly, re-appropriated by the Maison.

In December 2018 FENDI and Design Miami celebrate their 10-year anniversary. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 Cover 2 3 4 5 6 7 9

Natural mink long coat with Red kid mohair long Red piquet jersey jacket with Dark blue crepe de chine Blue gabardine saharian Blue printed Karligraphy Blue leather coat with bow Black leather dress with bow. all over Shibori craftsmanship shirt-jacket. patent trims. double breasted jacket with jacket with contrasting cotton drill dress with detail. FPB774 NBA F0GME and Karligraphy inlay. FJ7042 5SC F18W2 FJ7026 A5HJ F18W2 loose shoulder. stitchings. contrasting stitching. FPS804 NBA F19EJ FNF48I AB16 F1A0X FJ7023 O2R F19EJ FJ7034 A8D5 F19EE FDA747 A5X7 F19EE Blue Baguette bag in FF Red kid mohair wide pants. Red crepe de chine with Blue Kan U bag in calf leather signature padded nappa Red crepe de chine v-neck FR6240 5SC F18W2 v-neck shirt. Blue printed twill shirt with White cotton t-shirt with Hazelnut X-lite Peekaboo bag, with vintage gold chain leather. shirt. FS7246 O2R F18W2 Karligraphy motif. print. in nubuk finishing crocodile. handle. 8BR600 A72V F19PO FS7246 O2R F18W2 Vintage gold-finish metal FS7246 A9DQ F19EE FS7242 A5ZB F0ZNM 8BN304 2IQ F19KZ 8BT313 A5DY F19PO Karligraphy necklace. Red printed twill Red cloche with Karligraphy 8AG914 B08 F192T asymmetrical skirt with Blue printed twill Blue gabardine wide pants Black thights with Karligraphy Blue suede gloves with motif. Karligraphy motif. asymmetrical skirt with with contrasting stitchings. motif. Karligraphy embossed print. FXQ632 AALE F0QC9 Red cloche with Karligraphy FQ7132 A9DQ F18W2 Karligraphy motif. FR6240 A8D5 F19EE FXZ528 AAWE F0QA1 FXY562 AALH F0QA2 motif. FQ7132 A9DQ F19EE Vintage gold-finish metal FXQ632 AALE F0QC9 Red Karligraphy pocket bag Vintage gold-finish metal Brown scrunchie foulard with Vintage gold-finish metal Karligraphy necklace. in soft calf leather, with gold Vintage gold-finish metal Karligraphy necklace. Karligraphy motif. Karligraphy necklace. 8AG914 B08 F192T Red foulard with Karligraphy sliding chain and Pequin Karligraphy necklace. 8AG914 B08 F192T FXT285 AARK F0TL8 8AG914 B08 F192T motif. pattern print details. 8AG914 B08 F192T FXT155 AAM0 F0QC9 8BT318 AAFG F19TS Vintage gold-finish metal Brown hair-clip with Karligraphy necklace. Vintage gold-finish metal Karligraphy motif. 8AG914 B08 F192T Karligraphy necklace. FXT288 AARK F0TL8 8AG914 B08 F192T Vintage gold-finish metal Blue foulard with Karligraphy Karligraphy earring. Red mid-height socks with motif. 8AG915 B08 F192T Karligraphy motif. FXT091 AAM1 F0QA2 FXZ532 A92C F0QC9 High heel boot in Blue mid-height socks with FF Karlighraphy embossed black Brown hair-clip with karligraphy. leather. Karligraphy motif. FXZ532 A92C F0V6W 8W7041 A8PM F0ABB FXT287 AARK F0TL8

High heel sandal in Karlighraphy embossed black leather. 8X7029 A8U0 F0QA1 10 11 12 13 14 15 17 18

Printed belted jumpsuit with Featherlike long coat with all Ligth beige organza cloque Featherlike beige short jacket Brown and pink printed twill Pied de poule bomber jacket Pied de poule trench with Black satin jacquard jacket regimental Karligraphy motif. over regimental Karligraphy belted midi dress with scarf. with contrasting white piping short Jacket. with Pequin piping. scarf and Pequin piping. with abstract motif. FDA697 A9DR F19EK inlay craftsmanship. FDA649 A5XC F19EK on the back. FJ7041 A9FG F19ES FJ7025 A5XD F19EK FF8700 A5XD F19EK FJ7033 A9FJ F0GME FNF52I AMLW F19AW FNE84H AMLX F19EW Blue Peekaboo Iconic White Karligraphy Pocket bag Pink printed cloque v-neck Printed v-neck shirt with Mini Mon Tresor bag in denim Black crepe de chine v-neck Essentially bag in crocodile Printed belted jumpsuit with in soft calf leather, with gold Pied de poule high waist wide shirt. regimental Karligraphy motif. FF embroidery. shirt. leather with nubuk effect. regimental Karligraphy motif. sliding chain and details. pants with Karligraphy belt. FS7246 A9FR F19EG FS7246 A9DR F19EK 8BS010 A9P2 F1A18 FS7246 O2R F0GME 8BN302 2IQ F19L0 FDA697 A9DR F19EK 8BT318 AAFF F19TQ FR6242 A5XD F19EK Printed chiffon pleated skirt. Pied de poule high waist wide Vintage gold-finish metal Black satin jacquard midi skirt Vintage gold-finish metal Vintage gold-finish metal Beige and white scrunchie FQ7133 A5XF F19EL pants with Karligraphy belt. Karligraphy earring. with abstract motif. Karligraphy necklace. Karligraphy necklace. foulard with Pequin motif. FR6242 A5XD F19EK 8AG915 B08 F192T FQ7129 A9FJ F0GME 8AG914 B08 F192T 8AG914 B08 F192T FXT286 AARJ F195L Nude thights with Karligraphy motif. Medium tote bag in python Soft gold-finish metal Black Karligraphy bag in eel Vintage gold-finish metal Vintage gold-finish metal FXZ528 AAWE F0M0W skin with gold FF signature medium size FendiOops skin with sliding gold chain Karligraphy earring. Karligraphy earring. details. earring with clip. details. 8AG915 B08 F192T 8AG915 B08 F192T Multicolor scrunchie foulard 8BH368 AAJ8 F1A3I 8AG821 B08 F0CFK 8BT317 A9P1 F15ZW with Karligraphy motif. High heel boot in High heel boot in FXT285 AAW6 F0QB9 Vintage gold-finish metal Striped vintage gold-finish Karlighraphy embossed black Karlighraphy embossed black Karligraphy necklace. metal medium small leather. leather. Vintage gold-finish metal 8AG914 B08 F192T FendiOops earring with clip. 8W7041 A8PM F0ABB 8W7041 A8PM F0ABB Karligraphy necklace. 8AG821 AB0S F192T 8AG914 B08 F192T Vintage gold-finish metal Karligraphy earring. Vintage gold-finish metal 8AG915 B08 F192T Karligraphy earring. 8AG915 B08 F192T

High heel sandal in Karlighraphy embossed pink leather. 8X7029 A8U0 F19C0 19 20 21 22 23 25 26 27

Printed FF python trench. Brown mesh trench with Brown mesh trench with Shaved mink jacket with Shaved mink jacket with Beige belted shearling coat. Featherlike mink coat with Featherlike mink coat with FPS802 A5XJ F19ES Pequin piping. Pequin piping. perforated craftsmanship and perforated craftsmanship and FM5245 AARU F19EK contrasting black details. contrasting black details. FF8705 A9FK F19ES FF8705 A9FK F19ES Pequin piping details. Pequin piping details. FNF53I AMLX F070X FNF53I AMLX F070X Peekaboo Iconic mini bag in FNE80H AMLT F19ED FNE80H AMLT F19ED Baguette bag in natural green shaded python skin Brown Karligraphy Pocket Printed chiffon shirt with canvas with FF embroidery Black Peekaboo X-lite Vintage gold-finish metal and crystals closure. bag in soft calf leather, with scarf. Shaved mink skirt with Light pink satin jacquard and Pequin pattern canvas medium calf leather with Karligraphy necklace. 8BN244 AAIY F1A1J gold sliding chain and Pequin FS7231 A5XG F19ES perforated craftsmanship and v-neck shirt. strap. nubuk Pequin pattern print 8AG914 B08 F192T pattern print details. Pequin piping details. FS7246 A9FH F19EG 8BR600 AAJ3 F0WNA lining. Blue and white scrunchie 8BT318 AAFG F1A1L Printed chiffon pleated skirt. FNA165 AMLT F19ED 8BN310 AAFL F19TW foulard with Pequin motif. FQ7133 A5XG F19ES Shaved mink skirt with Soft gold-finish metal FXT286 AARJ F195K Peekaboo Iconic medium bag perforated craftsmanship and medium size FendiOops Brown Karligraphy Pocket in nubuk calf leather with Pequin piping details. earring with clip. Blue and white mini Wrappy bag in soft calf leather, with Pequin pattern print. FNA165 AMLT F19ED 8AG821 B08 F0CFK with Pequin motif. gold sliding chain and Pequin 8BN290 AAF5 F19TA FXT011 AALY F0QA2 pattern print details. Peekaboo Iconic medium bag Striped vintage gold-finish 8BT318 AAFG F1A1L Vintage gold-finish metal in nubuk calf leather with metal medium small Vintage gold-finish metal Karligraphy ring. Pequin pattern print. FendiOops earring with clip. Karligraphy earring. Black thights with Karligraphy 8AG917 B08 F192T 8BN290 AAF5 F19TA 8AG821 AB0S F192T 8AG915 B08 F192T motif. FXZ528 AAWEF0QA1 Black and brown mid-height Vintage gold-finish metal High heel bootie in socks with Pequin motif. Karligraphy ring. Karlighraphy embossed white Vintage gold-finish metal FXZ551 AAWI F0ZC4 8AG917 B08 F192T leather. Karligraphy necklace. 8T6940 A8PM F0TW2 8AG914 B08 F192T Vintage gold-finish metal Karligraphy earring. Vintage gold-finish metal 8AG915 B08 F192T Karligraphy earring. 8AG915 B08 F192T Soft gold-finish metal chocker necklace. 8AG920 B08 F0CFK

Vintage gold-finish metal Karligraphy medal charm. 7AR821 B08 F192T 28 29 30 31 32 33 34 35

Mustard double wool coat Brown faille trench with bow Hazelnut Peekaboo Iconic Black denim short jacket with Black satin jacquard jacket Mid-heel bootie in black Black patent leather trench with contrasting stitching. detail backside. Mini bag in calf leather with Karligraphy motif and bow with abstract motif. glossy neoprene. with embossed Karligraphy FF8717 A5GO F19EL FF8718 A3MW F19ES Pequin pattern tape details. backside. FJ7033 A9FJ F0GME 8T6983 A8T9 F0QA1 motif. 8BN244 AAF3 F19PA FLF601 A5XB F0GME FPS800 A9F7 F0GME Black t-shirt with print. Silk Pequin knit sweater. Black crepe de chine v-neck FS7261 A5ZB F0GME FZY923 AAEQ F19ES White t-shirt with print. shirt. Black cloche with Karligraphy FS7242 A5ZB F0ZNM FS7246 O2R F0GME motif. Brown faille pleated skirt. Brown faille pleated skirt. FXQ632 AALE F0QA1 FQ7129 A3MW F19ES FQ7129 A3MW F19ES Black wool silk sweater with Black satin jacquard midi Karligraphy embroidery. skirt with abstract motif. Mid-heel bootie in black Nude thights with Karligraphy Black medium tote bag, in FZY937 AAVF F0GME FQ7129 A9FJ F0GME glossy neoprene. motif. smooth calf leather with gold 8T6983 A8T9 F0QA1 FXZ528 AAWE F0M0W FF signature details. Black denim midi skirt with Black Karligraphy bag 8BH368 A9Y0 F0KUR Karligraphy motif. in watersnake skin, with Multicolor hair-clip with FLQ524 A5XB F0GME sliding gold chain details. Karligraphy motif. Black and brown mid-height 8BT317 A9P0 F15ZW FXT287 AAW7 F0QF0 socks with Pequin motif. Black Peekaboo Iconic mini FXZ551 AAWI F0ZC4 bag in calf leather with patent Black mid-height socks with Light brown shiny elaphe finishing. Karligraphy motif. Karligraphy belt with soft Black and brown hair-clip 8BN244 A5AU F0KUR FXZ532 AAWE F0QA1 gold logo. with Pequin motif. 8C0602 A9P0 F1A3O FXT288 AARI F18OJ Red hair-clip with Karligraphy Black leather gloves with FF motif. embossed print. Vintage gold-finish metal Red foulard with Karligraphy FXT287 AAW0 F0QC9 FXY564 AALW F0QA1 Karligraphy necklace. motif. 8AG914 B08 F192T FXT091 AAM1 F0QC9 Brown suede gloves with Vintage gold-finish metal Karligraphy embossed print. Karligraphy necklace. Vintage gold-finish metal FXY562 AALH F0QA5 8AG914 B08 F192T Karligraphy necklace. 8AG914 B08 F192T Vintage gold-finish metal Karligraphy necklace. 8AG914 B08 F192T

High heel boot in Karlighraphy embossed black leather. 8W7041 A8PM F0ABB 36 37 38 39 40 41 42 43

Black leather dress with bow Black leather dress with bow Light beige jacquard satin Nude mid-height socks with Pink mesh saharian jacket Pink perforated leather Pink mesh midi dress with Light beige jacquard satin detail. detail. loose jacket with abstract Karligraphy motif. with Pequin piping. bomber jacket. Pequin piping. loose jacket with abstract FPB774 NBA F0GME FPB774 NBA F0GME motif. FXZ532 AAWE F0M0W FJ7034 A9FK F19EG FPJ778 A5XN F19EG FDA663 A9FK F19EG motif. FJ7023 A9FJ F19EK FJ7023 A9FJ F19EK Black mid-height socks with Vintage gold-finish metal Mid heel slingback in Pink wool silk sweater with Pink perforated leather high Black Karligraphy Pocket bag Karligraphy motif. Karligraphy earring. Baguette bag in mink fur with laser-cut white leather. Pequin piping. waist wide pants with in soft calf leather, with gold Red crepe de chine v-neck FXZ532 AAWE F0QA1 8AG915 B08 F192T Pequin pattern print. 8J7007 A8U3 F18R9 FZY938 AAVH F19EG Karligraphy belt. sliding chain and details. shirt. 8BR600 A956 F19X6 FPP896 A5XN F19EG 8BT318 AAFF F19TO FS7246 O2R F18W2 High heel sandal in Striped Vintage Pink mesh midi skirt. Karlighraphy embossed black gold-finish metal medium FQ7118 A9FK F19EG Pink Karligraphy bag in Brown hair-clip with Light beige jacquard satin leather. small FendiOops earring watersnake skin, with sliding Karligraphy motif. high waist wide pants 8X7029 A8U0 F0QA1 with clip. Pink Kan U small bag, with gold chain details. FXT287 AAW0 F0TL8 with abstract motif and 8AG821 AB0S F192T vintage gold sliding chain. 8BT317 A9P0 F1A1C Karligraphy belt. 8BT312 A5DY F19PQ Vintage gold-finish metal FR6233 A9FJ F19EK Soft gold-finish metal Multicolor hair-clip with FF Karligraphy necklace. medium size FendiOops Vintage gold-finish metal motif. 8AG914 B08 F192T Baguette bag in mink fur with earring with clip. Karligraphy ring. FXT288 AAW7 F0QF0 Pequin pattern print. 8AG821 B08 F0CFK 8AG917 B08 F192T High heel boot in 8BR600 A956 F19X6 High heel sandal in Karlighraphy embossed black Soft gold-finish metal chocker Karlighraphy embossed pink leather. Soft gold-finish metal chocker necklace. leather. 8W7041 A8PM F0ABB necklace. 8AG920 B08 F0CFK 8X7029 A8U0 F19C0 8AG920 B08 F0CFK

Vintage gold-finish metal Vintage gold-finish metal Karligraphy medal charm. Karligraphy medal charm. 7AR821 B08 F192T 7AR821 B08 F192T

Black mid-height socks with Karligraphy motif. FXZ532 AAWE F0QA1

High heel sandal in Karlighraphy embossed black leather. 8X7029 A8U0 F0QA1 44 45 46 47 48 Back Cover

Red tights with Karligraphy Red printed loose jacket with Red Peekaboo Iconic mini Featherlike shirt jacket with Natural mink long coat with Natural mink long coat with motif. regimental Karligraphy motif. bag in calf leather with nubuk regimental Karligraphy and all over Shibori craftsmanship all over Shibori craftsmanship FXZ528 A92C F0QC9 FJ7023 A9DR F18W2 Pequin pattern print lining. tone on tone piping. and Karligraphy inlay. and Karligraphy inlay. 8BN244 AAFL F19TY FNE82H AMLX F19EH FNF48I AB16 F1A0X FNF48I AB16 F1A0X Red printed midi skirt with regimental Karligraphy motif. Brown and black nabuk nano Red printed v-neck shirt with Embroidery mini Baguette Red crepe de chine v-neck FQ7118 A9DR F18W2 Baguette with Pequin motif. regimental Karligraphy motif. bag with Pequin motif. shirt. 7AR798 A9PJ F19TA FS7231 A9DR F18W2 8BS017 A9PB F1A3R FS7246 O2R F18W2 Red mini Baguette bag in shiny finishing crocodile. Red kid mohair wide pants. Red cloche with Karligraphy 8BS017 A9XK F1991 FR6240 5SC F18W2 motif. FXQ632 AALE F0QC9 High heel boot in red Vintage gold-finish metal Karligraphy printed jaquard. Karligraphy necklace. 8W7041 A8UH F19EH 8AG914 B08 F192T

High heel sandal in Karlighraphy embossed pink leather. 8X7029 A8U0 F19C0