5 Louis Vuitton Spring-Summer 2021 Men’s collection

Wednesday 2nd September 2020

Tokyo International Cruise Terminal 2 chome Aomi Koto-ku Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 Index

“Within my practice, I contribute to a Black canon of culture and art and its preservation. This is why, to preserve my own output, I record it at length.” –Virgil Abloh, A manifesto according to Virgil Abloh, 2020.

Page 3 Myth vs. Reality: The Full Story –  The essay clarifies how Virgil Abloh’s West African cultural heritage inspired the puppets, patterns, palette and accessories in the collection. –  An addendum to the collection notes, it reflects fashion’s relationship with myth vs. reality.

Page 10 Message in a Bottle: Tokyo show notes –  The overall inspirations and philosophies behind the Tokyo show. – A continuation of the narrative of the season’s travelling multi-show format.

Page 12 Soundtrack: Tokyo – An all-star ensemble of live musicians and the poet Caleb Femi.

Page 15 Upcycling Ideology – Notes on the four ideas of upcycling central to the collection: A. Upcycling by recycling material from overstock. B. Upcycling by recycling ideas. C. Upcycling through reiteration from the previous season. D. Upcycling as part of the “Homework” initiative. Page 17 A Manifesto according to Virgil Abloh – Virgil Abloh’s self-penned manifesto in response to the events of 2020. – An outline of Abloh’s intentions as a Black designer in the fashion establishment. – A clarification of the motivations behind his previous collections. – A pledge for future commitments.

Page 20 The Voyage – The idea behind the travelling show format for Spring-Summer 2021.

1 Page 22 The Adventures of Zoooom with Friends – A comic strip for the animated film that launched The Voyage.

Page 23 Message in a Bottle: Shanghai show notes – The Shanghai show notes link to the Tokyo show. – An introduction of overarching ideas for Spring-Summer 2021 – The notes explain the overall inspirations and philosophies behind the Shanghai show that preceded it and introduce the overarching ideas of the collection.

Page 25 Soundtrack: Shanghai – Notes on Ms. Lauryn Hill’s performance in aid of her MLH Foundation. – Notes on Hyukoh’s performance featured for the Fall-Winter 2020 segment.

Page 26 The Vocabulary according to Virgil Abloh – The seasonally updated glossary, which outlines key ideas key in the collections.

Page 55 Model map: Shipping Route – The Voyage casting features the local humanities of the collection’s ports of call.

Page 56 Look descriptions – Every look in the show by exit number, individual pieces and materials.

2 Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Myth vs. Reality: The Full Story’ Chicago, IL, September 2020.

“The more mundane the fixed text, the more dramatic is the Signifyin(g) revision. It is this principle of repetition and difference, this practice of intertextuality, which has been so crucial to black vernacular forms of Signifyin(g), jazz and its antecedents, the blues, spirituals, and ragtime. Signifyin(g) is so fundamentally black...so shared in [our] culture as to have long ago become second nature to its users.” – Henry Louis Gates, The Signifying Monkey: A Theory of African- American Literary Criticism, 1988.

“The narrative of direct cause and effect, the lapsarian before and after, of heroic origin and farcical repetition, will no longer do. Many of us recite this narrative without much thought – but with great condescension toward the very possibility of contemporary art. “ – Hal Foster, Who’s Afraid of the Neo-Avant-Garde?, 1994.

In the fall of 2019, on a life-re- of traditional wooden sculptures lated hiatus, Virgil Abloh found from family artisans in the Arts himself introspective at home for Centre market in Accra, Ghana. an extended period of time after Imagined by her son, the arte- several years of non-stop trav- facts fused the properties of el and continuous work. He spent West African art with the charac- this time around his mother and teristics of Louis Vuitton. These father saturated in his Ghanaian works of art created the founda- heritage and childhood memories. tion for his Spring-Summer 2021 He decided that moving forward, collection. the creative premises of his work at Louis Vuitton would spring di- Now, Abloh’s every point of in- rectly from his cultural heri- spiration came to life through tage. His work would visualise the lens of his childhood. unapologetic Black Imagination Slender suiting, broad shoul- in an autobiographical and deeply ders, and surreal accessories personal voice. A second-gener- and motifs reminded him of the ation African-American, Abloh’s way Ghanaian men – his father in- Ghanaian-born parents draped his cluded – dressed in the 1970s. childhood in a cultural tapes- These men came of age in the ear- try of Kente cloth, hand-carved ly years of Ghanaian independence figurines, wooden masks, and the from colonial rule and used the iconography of spirituality. symbolic power of style and tai- That winter, he approached his loring to express newfound pow- mother Eunice with an idea. Soon, er and freedom. Abloh drew par- Mrs Abloh commissioned a series allels to ska, two-tone and the

3 4 African diaspora’s manifestation and the myths of derivation we in the Jamaican elements adopted create around objects, referenc- by British subculture, as well as es and people. In the tradition the patterns and silhouettes of of Thomas Mann, myths are sto- La Sape, the dandies of Kinshasa ries spun from collective mem- and Brazzaville. In the red, yel- ory. They are tools for authors low and green of the Ghanaian and and artists, which transcend the Ethiopian flags, Abloh recognised existing and allow for the cre- the wardrobes associated with ation of something new. “I have Rasta and reggae. never tried to produce the il- lusion that I am the source of Shopping for his children in the history of Joseph,” Mann said a toy store in Paris in January of his bildungsroman Joseph and 2020, he caught a glimpse of him- His Brothers published 1933-43. self in a mirror, his pockets stuffed “Before it could be told, it hap- with puppets of all shapes and co- pened, it sprang from the source lours. They made him think of the from which all history springs, carved masks, figurines and dolls and tells itself as it goes.” he knew from Ghana, and references he recognised from A suit painted in the Louis Vuitton clouds reminds some genetics: a ted- of Magritte and dy bear designed by others of Raphael, Marc Jacobs for the but in the eyes of Spring-Summer 2005 a child, does it Men’s collection, not belong to a sky and the Maroquinaris gazed upon mutually Zoologicae series across the globe? of small leather In his essay The goods created for Myth of Originality the house by Billie in Contemporary Achilleos in 2011. Art from 1964, the sculptor David Organically, the Hare reflects on the colourful charac- originality of fa- ters of ‘Zoooom with friends’ miliar and age-old imagery in came to life, animating gar- art. “A Rembrandt cow has lit- ments and accessories throughout tle resemblance to a Dubuffet his collection. Abloh based each cow and neither of them are art character on real people in his because of the cow, who […] is life who accompanied him on his hermetically original. More sim- journey since his first days in ply, man’s originality is com- the Louis Vuitton offices. parative, whereas God’s may not be.” He further argues: “Once an The symbiosis of inspirations that artist begins to use originali- informed the puppets made Abloh ty as an attribute which is his, contemplate the cultural and sub- once the public begins to go out cultural belonging we ascribe to of their way to look for it, its the things that inspire us: the meaning is lost.” territorialism of inspirations, 5 6 If West African art draws your originality, the actual practice mind to Picasso or Matisse, does of vanguard art tends to reveal it make its provenance any more that ‘originality’ is a working European? In Ways of Seeing from assumption that itself emerges 1973, the art critic John Berger from a ground of repetition and observes that “a people or class recurrence.” What matters in cre- which is cut off from its own past ation isn’t if something appears is far less free to choose and repeated, but at what moment in to act as a people or class than history it appeared repeated. one has been able to situate it- self in history. This is why – Through his work for Louis and this is the only reason why Vuitton, Abloh deals with the way – the entire art of the past has society programmes us through our now become a political issue”. upbringing, embedding our minds Berger further argues: “The rela- with predetermined ideas of val- tion between property and art in ue and worth: what is ‘good’ and European culture appears natural ‘bad’, ‘rich’ or ‘poor’, ‘pos- to that culture, sible’ or ‘impos- and consequently sible’. He con- if somebody demon- tinuously asks the strates the extent question: How do we of the property in- separate myth from terest in a given reality? In the cultural field, it Boyhood Ideology is said that Abloh refers to be a demonstra- to throughout his tion of his obses- collection arc – sion. And this al- the formative idea lows the Cultural of seeing the world Establishment to through the expe- project a little riences of a young longer its false man – he takes cues rationalised image from the monomyth of of itself.” the bildungsroman. Familiarised by Provenance is re- Joseph Campbell’s ality; ownership is myth. In the concept of the Hero’s Journey, same way we cannot control our it’s the age-old story of the un- inspirations, we cannot trade- derdog, who is tried and test- mark natural or cultural heritage ed, commended and condemned, and as contemporary artistic terri- becomes a sensation in the eyes tory. As Rosalind Krauss argues of his audience. The protago- in her watershed 1981 essay nist’s rites of passage create The Originality of the Avant- a myth that is hard to separate Garde: A Postmodern Repetition, from reality. For while myths may “The avant-garde artist above all be entertaining, it doesn’t mean claims originality as his birth- they’re true. right… [However], if the notion of the avant-garde can be seen as Myths, incidentally, are part of a function of the discourse of the narratives we build around 7 8 the profiles of fashion, too. Is the future”. As he continues Virgil Abloh a disrupter, who to articulate these processes skipped fashion school, usurped – foundational to his practice – Paris Fashion Week with some kids Abloh hopes his audience will put from Chicago, and successfully the reality of the work before intercepted the establishment? its myths. Or, is he the son of a seam- stress, who taught him to operate a hand-driven sewing machine as a child the same way her own fa- ther had taught her when she grew up? Is the Louis Vuitton puppet that his children – third-gen- eration African-Americans – play with at home in Chicago a figment of fashion ownership, or is it rooted directly in the history of art, culture and spiritual- ity of their Ghanaian heritage? In his autobiography, Mark Twain writes: “There is no such thing as a new idea. It is impossible. We simply take a lot of ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations in- definitely; but they are the same old pieces of coloured glass that have been in use through all the ages.”

Abloh believes in the percep- tiveness of his audience. In the age of social media, where fiction travels faster than fact, myth often has the benefit of adding gravity to reality. In the expan- sive show notes that he updates every season at Louis Vuitton, Abloh defines his overarching phi- losophy of Black Imagination as “the transformative process of rethinking and overturning the inherited and often unconscious expectations tied to Black iden- tities through history, and cre- ating an encouraging Black con- sciousness for the present and 9 Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Message in a Bottle’ Tokyo, September 2020.

Port of call: Tokyo, Japan. Date: 2nd of September 2020. Cargo: Spring-Summer 2021.

“To stop a man on the street and stand still while talking to him, is not so difficult as to say something to a passer-by in passing, without standing still and without delaying the other, without attempting to persuade him to go the same way, but giving him instead an impulse to go precisely his own way.” –Søren Kierkegaard, Concluding Unscientific Postscript to Philosophical Fragments, 1846.

Sail with the stars, through uncharted waters, where no man has gone before. On the second stop of the Louis Vuitton Spring-Summer 2021 voyage, Men’s Artistic Director Virgil Abloh explores the unlimited seas of the imagination. Fantasy is the faculty of imagining the impossible. Embedded within our upbringing, the impossible is defined by societal notions followed blindly from one generation to the next. The collection proposes an alternative to rationalism: in order to break the chain – to achieve the impossible – the mind must journey into the subconscious and cross the borders of reason. Surrealism: an artistic movement concerned with twisting the norm, imbuing the familiar with new meaning, and making the ordinary extraordinary.

In August 2020, when the Louis Vuitton voyage set sails from Shanghai, the rambunctious stowaways known as Zoooom with friends travelled in tow. Now, the crazy characters disembark in Tokyo, stirring up their hypnotising parade of inclusivity and unity. Modelled by the local humanity of the port of call, the collection celebrates multiculturalism and the memory of a historic cross- cultural exchange. In the 1960s, a musical dialogue between Jamaica and subcultural England manifested in the entrancing genre of ska,

10 eventually evolving into two-tone and ska punk. Uniting people of diverse backgrounds, it demonstrated the mind-bending powers of music and wove a wardrobe suspended between Jamaican dress and subcultural interpretations of British tailoring.

In its hereditary tapestry were Pan-African genetics partly rooted in the Kente cloth of the Ashanti Kingdom of Ghana, the birthplace of Virgil Abloh’s parents. On his Spring-Summer 2021 runway, the influences come alive in a conversation between ancestral and urban tribes, boyhood memories and progress. The transition is supported by the designer’s upcycling ideology: from memories to materials, the collection recycles and upcycles the past and imbues it with renewed value for the future. Afrofuturism: the study of black identities in connection with technology, retro-futurism and futurism, which proposes concepts of de-alienation, escapism and peace.

11 Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 Soundtrack Tokyo, September 2020.

The soundtrack for the Louis Vuitton Spring-Summer 2021 show in Tokyo features a bespoke soundscape of live music designed by an all-star ensemble, recorded in London’s Church Studios. Portrayed in an atmospheric film, the performances are layered with the poem Brother written and read by Caleb Femi. Screened during the show, the cinematic experience – one part directed by Caleb Femi, another part directed by Takashi Miike, and styled by Daniel Pacitti – captures the Black Imagination at the core of Men’s Artistic Director Virgil Abloh’s work at Louis Vuitton.

“Caleb Femi’s poem is a deep look – via my soul – at my exact emotions towards the world this year, from maxi level to micro. Part of my platform at Louis Vuitton is about giving opportunities to those who deserve it. Caleb’s talent calls for a global stage.” –Virgil Abloh.

Abloh invited the emerging and established musicians defining London’s contemporary jazz scene to capture in a sonic experience the emotions of unity, diversity and inclusivity central to the collection. Through the meditative nature of the genre, the soundtrack expresses the hypnotising and dreamlike sensibilities of the show. Produced by Benji B, the character of the soundtrack revealed itself during the recording process. The composition was curated from the artists’ musical work as well as material written by the artists for the show.

The legendary soul artist Omar performs his song Ghana Emotion, echoing the collection’s tributes to the Ghanaian cultural heritage of Virgil Abloh. Omar appears alongside The Yussef Dayes Trio, whose distinct sound also comes to life in a separate session featuring a solo drumming section by its celebrated namesake drummer. Drawing a musical parallel to hypnovisualism – the show’s figurative idea of hypnotising humanity into a state of compassion – the distinguished jazz artist Shabaka Hutchings arranges two sessions joined by the top young musicians of London’s live scene.

12 The Spring-Summer 2021 Tokyo soundtrack was recorded in four sessions:

Session 1 The Yussef Dayes Trio: Yussef Dayes – drums Rocco Palladino – bass guitar Charlie Stacey – keys

Session 2 Omar Lye-Fook – vocals Accompanied by The Yussef Dayes Trio: Yussef Dayes – drums Rocco Palladino – bass guitar Charlie Stacey – keys Accompanied by Nubya Garcia – saxophone

Session 3 Shabaka Hutchings – saxophone Kamaal Williams – keys Neil Charles – bass Tom Skinner – drums Nubya Garcia – saxophone

Session 4 Shabaka Hutchings – saxophone Shirley Tetteh – guitar Theon Cross – tuba Femi Koleoso – drums Cassie Kinoshi – alto saxophone

Takashi Miike (b. 1960) is one of Japan’s most eminent and prolific filmmakers. His cutting-edge and genre-bending work pushes the boundaries of cinematic tradition, and has gained him a cult following around the world.

Caleb Femi (b. 1990) is a British poet, photographer and filmmaker born in Nigeria. Hailed as a talent of a new generation of artists, his work explores themes such as young Black identities and urban storytelling.

13 ‘Brother’ by Caleb Femi. A poem written for the Tokyo soundtrack. London, September 2020.

EXT. ANYWHERE/NOWHERE. DAY & NIGHT. SEPTEMBER 2020. SPEAKER, nameless / faceless / ageless both childlike and sagacious, roams the Earth in search of BROTHER. Speaker is me – you – them. SPEAKER is the moon – the SPEAKER is the ocean – a comet painting the night sky. SPEAKER is love – SPEAKER is pain.

SPEAKER SPEAKER (CONT’D) My brother. I’m looking for him. He My brother is at the end of all the thinks he is lost but he isn’t. questions you are afraid to ask. He Hypnosis does that. Help me search is in the afterbirth of dreams, this blue Earth. I need your eyes. he is in the one million whys of a Last I saw him was in the room of politician. spirit and time. I heard it has a (MORE) portal to every country. He could be anywhere, nowhere. My brother’s CUT TO BLACK. face is scattered, like, it changes when a new light touches it, when SPEAKER (CONT’D) sound waves bend through the air, Last I remember my brother hates when the vibration is too thick. money but he is in it. My brother I don’t know his face like I hates the heat but he is in the did before but when I tug on his sweat, in the cold, the chatter, in thread, I’ll know it’s him. the shattering, my brother is the stamp of a visa, my brother is in CUT TO BLACK. the detonation, the tweet of the troll, the clap back. Look in the SPEAKER (CONT’D) Black canon, my brother is there. I hear a young man inside a Imagine it. Any which way, he is in painting, he sounds like a trumpet, the Black imagination, like how he he is my brother. I’ve seen him in is in the ocean and the turned away the treble cleft of a scoresheet, lifeboats of lives. At the Friday he smiled at me through the kick night shoobs, my brother is there. of a high-hat, I think. When the On the bus, he is in the invisible mandem are chilling on the block and the visible. My brother is in my brother is in their laughter. the virus and in the cure, he is He is in the boom of the 12th bell, the lock of the down, the clapping in the hair that stands at the back clapping clapping... of your neck, my brother is inside what is inside a Trojan horse, my FADE TO BLACK. brother is in the swaying fabric of a warm embrace. SPEAKER (CONT’D) Where’s my brother? CUT TO BLACK. 14 Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Upcycling Ideology’ Paris, August 2020.

Upcycled looks in the Spring-Summer 2021 collection are divided into four categories:

A. Pieces upcycled by recycling material from overstock. B. Pieces upcycled from recycled ideas. C. Pieces upcycled through reiteration from the previous season. D. Pieces upcycled as part of the “Homework” initiative.

Upcycling creates the framework for the Louis Vuitton Spring-Summer 2021 collection. Presented through the childlike grammar of fantasy, Men’s Artistic Director Virgil Abloh seeks to de-programme our minds from the images of obsolescence that lead to overload, overproduction and waste. Assuming a child’s perspective, he imagines what the world looks like without inherited social preference. In a new reality where the value of material objects isn’t classified by preconceived ideas of “rich” and “poor”, worth is defined by emotional value. Applying his fantasy to fashion, Virgil Abloh introduces the Upcycling Ideology for Louis Vuitton. From this point onwards, work can be recycled, upcycled, and even reissued in its original form.

Ideas – the very foundation of fashion – are no longer disposable, but part of an eternal cycle of inspiration, codes and values that continue to elucidate and expand our ethos. It’s a creative pyramid where brainwaves and technical development begin at the top only to filter into every other aspect of the Louis Vuitton Men’s realm. The philosophy calls for a fundamental decision: now, previous seasons no longer exist as individual entities, but unify into one canon. No season is an old season. In a fast-paced and fleeting time, repetition equals documentation: gestures made and lessons

15 learned. The Spring-Summer 2021 collection is comprised of 30 looks made from new material, 25 looks made from recycled material, and 25 looks from the previous collection, reshown and remembered.

In a series of upcycled garments and accessories, recycled overstock from the archives of Louis Vuitton and Virgil Abloh’s collections is upcycled into new manifestations. Reconditioned pieces carry the Upcycling Signal Logo, a new LV emblem exercised to imbue the “old” with new value. Certain established silhouettes are duplicated in new materials in a strive to limit waste caused by development. A capsule collection within the collection features the “Homework” of the Louis Vuitton menswear team during their time spent in domestic confinement. Using overstock material, Virgil Abloh set his studio a task of free creation, encouraging them to liberate their minds from any predisposed objectives. The results are individualistic and inclusive.

16 A manifesto according to Virgil Abloh Chicago, July 2020

Resurgence is the mantra of our understand. Every season, my team moment in time. Carried by hope, updates The vocabulary according it conveys the act of surging: to Virgil Abloh: A liberal defi- rising up, uprising, progress- nition of terms and explanation ing. Some solve crossword puz- of ideas. Under ‘I’ for ‘Irony’: zles. Nuance is my game. The term “The presence of Virgil Abloh at “manifesto” comes from the Latin Louis Vuitton.” For all intents word for “obvious”. and nuances, I have Stating the obvious often spelled out is not in my nature, the interceptive re- but I am a believ- ality of myself as er in the power of a black man in a documentation. As I French luxury house. restart my engines I am well aware of at Louis Vuitton and my responsibili- take off for a future ties. Rather than of new possibility, preaching about it, I look back at my I hope to lead by port of departure. example and unlock Under my artistic the door for future direction, I see my generations. Louis Vuitton Men’s collections as my Using the language platform of nuance. of nuance, I hope I strive to employ the imagery speaks fashion to reflect for itself: Dorothy and affect ideals of from The Wizard inclusivity, unity of Oz as an ironic and humanity. Through nuance, I parallel to my journey into the believe in making my mark with fashion establishment (and a pen- poise, style and grace. dant to The Wiz, which re-appro- priated the film with an all-black It’s my desire to imbue the tra- cast); Black musical icons as hu- ditional codes of luxury with my manitarians whose appeals unify own progressive values. Nuance, race, gender, culture and creed; like sarcasm, can be difficult to Flower fields as a metaphor for

171 diversity and a symbol of tra- proceed, and continue to infuse ditional Parisian confection; my vision with black aesthetics Heaven on Earth as a surreal and inclusivity, I will never un- concept of time and progress in derestimate them. Through my own society. I use these images to reality, I am interested in the trick the spectator’s precon- reversal of the expected roles ceived ideas, overwrite embed- of races within society, and the ded race associations, and tackle discourse it creates. I am inter- prejudice on a subconscious level. ested in contributing to the pro- I would like it to serve as a gression of fashion’s relation- Trojan horse for the mind. ship with labels and stereotypes: “designer” versus “image-maker”, On runways and in campaigns, I “luxury” versus “streetwear”, or realise my themes in my own image: the nuanced idea of streetwear young men of colour, who, in the versus “streetwear” itself. In my future, might be able to mirror game of inverted commas, street- themselves in the historical re- wear is a community founded in flection of luxury as much as any subculture, while “streetwear” white boy down is a commodi- the street. ty founded in With every fashion. show, I pub- lish a map pin- Within my prac- ning down the tice, I contrib- birthplace of ute to a black each individ- canon of cul- ual represent- ture and art ed on my run- and its pres- way, as well as ervation. This those of their is why, to pre- parents. Models aren’t hangers, serve my own output, I record it but real people with real sto- at length. I consider the Spring ries. I am not into “casting” but of 2020 to be a turning point into making spaces for those sto- in my tenure at Louis Vuitton. ries to be told. Through my on- Now, my first four seasons col- going premise of boyhood, I seek lapse into one chapter to be re- to positively influence the minds corded for the future upcycling of young men of colour with im- of ideas and ethea. Whether prac- ages of opportunity before soci- tical or figurative, I don’t be- ety programmes them to think any lieve in obsolescence. In my new differently. chapter at Louis Vuitton, I will introduce a number of concrete I believe in nuance because I be- upcycling initiatives to support lieve in the intelligence and per- this principle: no season is an ceptiveness of my audiences. As I old season. I will continue to

18 believe in the power of nuance to illustrate this as part of my core values.

As we collectively resurge, consider this my manifesto: as a presence of colour within the fashion establishment, I commit to in- clusivity, unity, diversity, and individuality. I will continue to employ diverse candidates, fi- nancially support BIPOC and LGBTQ+ causes, shed light on businesses owned by BIPOC and LGBTQ+ indi- viduals, work on public-facing initiatives that showcase BIPOC and LGBTQ+ role models, and assist organisations that promote more inclusive workforces. This is my invitation to move forward to- gether with awareness, hope and determination. You are witnessing unapologetic Black Imagination on display.

If you made it this far, thank you for your time.

Virgil Abloh.

19 Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘The Voyage’ Paris, July 2020.

Titled ‘Message in a Bottle’, the Louis Vuitton Spring-Summer 2021 Men’s collection is presented in a voyage of international events from Paris to Shanghai and Tokyo. Unveiled gradually in chapters starting in July through the end of 2020, the format demonstrates Men’s Artistic Director Virgil Abloh’s core values of diversity, inclusivity and unity. The collection additionally proposes a multi-faceted upcycling initiative across his creative platforms.

By taking his show to sea, Virgil Abloh embraces the global community of Louis Vuitton and meets his clients in their own parts of the world. Throughout its voyage – which may add destinations along the way – the collection will transform in an evolving exchange across cultures and nations. It is a free and inclusive dialogue between the house and its audiences, which transcends the traditional rules of fashion and seasonality.

On 9 July 2020, the house screens a short film at the Louis Vuitton Maison de Famille in Asnières. Shot around the ancestral Paris home of the founder, the film follows movers packing up Louis Vuitton shipping containers and onloading them onto a barge, which sails down the River Seine and leaves Paris. On it, a colourful crew of animated characters called ‘Zoooom with friends’ are hiding as stowaways.

On 6 August 2020, after crossing the oceans, the shipment arrives in Shanghai and the Louis Vuitton Spring-Summer 2021 men’s runway show unfolds. No longer animated, ‘Zoooom with friends’ come to life in the collection, which explores Virgil Abloh’s ongoing theme of boyhood: seeing the world through the eyes of a child. 20 Each different to the other, the puppets represent the fundamental belief in inclusivity embedded within the Louis Vuitton Men’s collections.

On 2 September 2020, the voyage continues to Tokyo where a third show is staged. The Spring-Summer 2021 collection is founded in four methods of upcycling: pieces upcycled by recycling material from overstock, pieces upcycled from recycled ideas, pieces upcycled through reiteration from the previous season, and pieces upcycled as part of the “Homework” initiative – a free task of creativity Virgil Abloh set his studio designers during lockdown. These principles set the premise for the evolution of the collection.

21 Louis Vuitton Men’s collection by Virgil Abloh ‘The adventures of Zoooom with friends’ Digital Paris Fashion Week, July 2020.

This season’s story is somewhat unique and calls for a different kind of introduction. You see, a motley crew of characters had ar- rived in Paris, one unrulier than the other. Zoooom with friends, In the age-old City of Lights, no they called them, for Zoooom was stranger to the rebel, our colour- their guide and time travelled ful characters loaded their Louis fast in their pace. Vuitton trunks with the finest fin- eries they could find, boarded a barge and sailed into the sun, which always rises in the East…

Through the five days of fashion week, the colourful rascals swept through the city’s gilded salons, went wild at Louis Vuitton, and And when they left, Paris felt cruised down the River Seine leav- a little empty. Where did Zoooom ing behind them a rainbow trace with friends go? Would they ever transfixed across the Paris sky. return? Sure they would, but first they had a voyage to make. What you had witnessed here could be the end of a particularly riotous story. But it wasn’t. It was the beginning.

“Sacrebleu!” cried the good folk of Paris as Zoooom with friends turned tradition on its head, painting the town and the hallowed halls of Asnières. But fright soon turned to fondness, for unusual as they were, they brought only good intentions.

22 Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Message in a Bottle’ Shanghai, August 2020.

Port of call: Shanghai, People’s Republic of China. Date: 6th of August 2020. Cargo: Spring-Summer 2021.

“Where human feet have never trod, where human eyes have never seen I’ll build a world of abstract dreams, and wait for you.” –Sun Ra, Strange Celestial Road, 1979.

Close your eyes and go into hypnosis. Feel the ground and lift yourself up. Deepen the trance and open your eyes. Now, you’re under. For the Louis Vuitton Spring-Summer 2021 voyage, Men’s Artistic Director Virgil Abloh visualises a place where value looks different to the status quo. Proposing an alternative to a rational world view, the show slips into a figurative state of hypnosis where value is in the eye of the beholder. Hypnovisualism: the idea of encouraging unity and compassion through mesmerising displays of theatre. It is a parade for the mind that liberates you from preconceived notions of human and material worth, from questions of “high or low”, “old or new” or “black or white”. Here, truth is subjectivity.

In July 2020, when Louis Vuitton loaded its shipping containers at the founder’s ancestral home in Asnières and sent them on a voyage to the East, a colourful crew of animated characters were hiding as stowaways. On the docks of Shanghai, Zoooom with friends break free and take corporeal form. The imagined playthings of the youngest living descendant of Louis Vuitton, the puppets integrate into garments and bags, animate them and jump through the screens of a digital audience. With them, an epic parade unfolds. A hypnotising

23 wonderland of inclusivity and unity, it imagines the world through the untainted vision of a child, not yet spoiled by societal programming.

On his voyage, Virgil Abloh invites the local humanities of each destination to walk his runways, and shares their stories with the world. Scored by the hypnotic dub of ska, entrancing imagery occupies land and sky: surreal inflatable figures hover over psychedelic motifs and two-tone illusions. New yet familiar silhouettes take form in a travelling collection that continuously evolves along the way. On this trip, ideas and materials are recycled and upcycled in a maintanamorphosis of novel expressions and contexts. The “old” is reinvigorated with value and presented alongside the new, equal in worth forevermore. The hypnosis can be real. “Let your imagination run riot.” —Virgil Abloh.

24 Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 Soundtrack Shanghai, August 2020.

The soundtrack to the Louis Vuitton Spring-Summer 2021 show in Shanghai features a dedicated performance by Ms Lauryn Hill. In honour of the musical contribution, Louis Vuitton and Men’s Artistic Director Virgil Abloh have made a donation to the MLH Foundation, all proceeds of which benefit Black Businesses affected by Covid-19 and other hardships. Established by Ms Hill, the MLH Foundation directly contributes support for education, health, agriculture, technology, and community-based businesses and development initiatives throughout the African Diaspora.

Ms Lauryn Hill stages a soulful and emotive performance connected to the spirit of the collection and its visual frames. Captured in audio and film by Naima Ramos-Chapman from a remote location, it is a mesmerising soundscape evocative of the emotional values at the core of the show. “Ms Lauryn Hill has raised a generation through her music. She is an eye-level icon, whose presence is felt through her art. She is, to me, forever a muse.” –Virgil Abloh.

Elements of the Spring-Summer 2021 collection’s visual underpinnings are found in the sound system culture rooted in the unifying genres of ska and two-tone. A meeting between Jamaican music and English mods in the 1960s and 70s, the scenes sparked a sound and wardrobe borne out of an immaculate multi-faceted and cross-cultural clash. Informed by the hypnotising sound of reggae and dub, the genres inspire the emotions of wonder and entrancement at the core of the show.

In keeping with the Upcycling Ideology introduced by Louis Vuitton as part of the show, a segment of looks upcycled through reiteration from the previous season are scored by a separate pre-recorded performance by Hyukoh. Virgil Abloh invites the South Korean band – comprised by Oh Hyuk, Im Dong-geon, Lim Hyun-jae, and Lee In-woo – to capture the paradeful atmosphere of the show through a sonic voyage reflective of the runway experience. 25 Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021

‘The vocabulary according to Virgil Abloh’ A liberal definition of terms and explanation of ideas.

Edition No. 6, August 2020.

# staple and seven-point-oh’d it.” [PS20] 3% The exact ratio needed to twist a normative object into A something special. [SS19] Abloh, Eunice 2054 The mother of Virgil Abloh, The bicentennial Eunice Abloh grew up in the of Louis Vuitton, centre of Accra, Ghana by the the fashion Makola Market. After meeting House founded Nee Abloh, she joined him in in Paris by Rockford, Illinois in 1973 where Louis Vuitton she worked as a seamstress. in 1854, the Eunice taught her son how to use year lends it a sewing machine, to always work digits to Louis hard and stay compassionate. Vuitton 2054. [SS21] A transformable and largely nylon-based Abloh, Nee collection launched by Virgil The father of Virgil Abloh, Nee Abloh for Spring 2020, it Abloh grew up in the coastal invokes an idea of the wardrobe city of Tema, Ghana and worked of the House’s clientele two in the Accra docks unloading centuries from its point of shipping containers. After origin. [PS20] meeting Eunice, he migrated to Rockford, Illinois in 1971 7.0’d where he was hired by a paint The Virgil Abloh term for company. Nee taught his son the something that has been importance of keeping your head elevating to its ultimate down, working hard and staying degree. “He took a timeless persistent. [SS21]

26 Accessomorphosis black designer in the fashion A portmanteau describing establishment working to make the transformation of an accessory the world a better place. into a garment, effectively See: Nuance. [SS21] evolving its functional form. [SS19] After party A social gathering following Adaptability a fashion show intended for An advantage in a fashion industry guests but made great world that has decoded its by the civilian fans of the dress codes. The virtue of a brand in question. [SS19] contemporary garment. See: Louis Vuitton 2054. [PS21] Afrocentrism A school Admirability of thought A three-dimensional leather centred around embossment technique in which the teaching leaf ornamentation associated of history, with that of a Napoleonic culture and admiral’s uniform is raised art from the in relief. A term indicating perspective worthiness of admiration. [FW19] of historical black Adventures of Zoooom with friends, identities and communities, The Afrocentrism is an alternative The title of an to a Eurocentric world view. animated short See: The Black Canon. [SS21] film presented for Digital Afrofuturism Paris Fashion The study of black identities Week in July in connection with technology, 2020 as a futurism, retro-futurism, and teaser for the Space Age. Popularised in Spring-Summer music by the American jazz 2021 show, with philosopher Sun Ra in the 1960s, illustrations Afrofuturism deals with concepts by Reggieknow, of de-alienation, escapism and animations by Black Anime, music peace. See: Hypnovisualism. by Sa-Ra, and production by [SS21] Playlab, Inc and BeGoodStudios. See: Zooom with friends. [SS21] Afrosurrealism An art genre rooted in the Advocacy analysis of black identities The methodology of nuance in relation to metaphors of favoured by Virgil Abloh as a alienation, expressed through

27 surrealism and occasionally B psychedelia. [SS21] Bags Animaflation The ultimate expression of A term for animating an article utility. Building on Virgil of clothing by inflating it. The Abloh’s 3% methodology, for paradeful study of inflating Spring-Summer 2021 classic Louis an object to increase the Vuitton bags are invaded and visibility of its symbolic abstracted by the multifaceted value, animaflation comes in characters of Zoooom with handy when communicating certain friends, which materialise in beliefs within the territory of puppet form on monogram canvas, nuance. [SS21] crocodile and ostrich bags, and as prints on Taurillon leather Assemblage bags. The ska wardrobe – a clash A term for the technique of between British subculture and three-dimensionally collaging Jamaican dress – inspires a life-size handbags on a mid- hypnotic distorted Damier print layer. Also: a gathering of many on canvas, while raffia bags people, generally for a greater feature fluo orange embroidery purpose. [SS20] for a similarly entrancing effect. Finally, the Keepall and Architecture the Soft Trunk become inflatable Conceived by as a nod to the show’s parade the architect motif. [SS21] (from Greek arkhitektōn: Belief director “Youth is global. We are all of works), one. We are the world.” architecture –Virgil Abloh. [SS20] characterises the creation, Black Canon, The planning and superintending An abstract catalogue for the of a material or figurative memory, reconstruction and construction. It defines preservation of the history a structure assembled by of black art on par with the the multiple components that way in which European art is eventually create the halo studied and taught. “Within my of a house (see: halo). practice, I strive to document Also: the discipline in which and preserve the black canon and Virgil Abloh earned an MA from enlighten my global audiences.” the Illinois Institute of –Virgil Abloh. [SS21] Technology in 2006. [PF19] Black Continuum The visualisation of black

28 representation within cultures architecture from the Illinois of art historically occupied by Institute of Technology in 2006. a Eurocentric gaze. The work Abloh served as creative of Virgil Abloh is a black director for Kanye West until continuum expressed in images launching his first label, of fashion and luxury. Pyrex Vision, in 2012. See: Inclusivisualism. [SS21] The year after, he established Off-White. Virgil Abloh joined Black Imagination Louis Vuitton as Men’s Artistic A term used for the Director in March 2018. [SS19] transformative process of rethinking and overturning the Blanketing inherited and often unconscious A technique in expectations tied to black which a garment identities through history, and or accessory is creating an encouraging black padded to consciousness for the present achieve a and the future. [SS21] marshmallowed or three- Black Popular Culture dimensional The recognition, celebration effect, it is and canonisation of the often- connected to marginalised communities and Virgil Abloh’s leitmotif of subcultures, which created the boyhood due to its swaddling and modern and contemporary black oversized properties. [FW19] mainstream artists, popularly praised for their output. The Borderline Anglaise canon includes communities like A magnified ska, hip-hop and streetwear, interpretation which have informed Virgil of Broderie Abloh’s visual identity. [SS21] Anglaise, which incorporates Black Visual Culture the Louis The study and consciousness of Vuitton floral the expression, representation Monogram. and gaze of black culture in [FW20] imagery including art, media, pop culture and fashion. [SS21] Boyhood The physical or psychological Biography state of being a boy. Born in 1980, Virgil Abloh was A leitmotif employed by raised in Rockford, Illinois. Virgil Abloh to illustrate He earned a civil engineering the time in a man’s lifespan degree from the University of during which he discovers his Wisconsin in 2002 and an MA in future wardrobe staples and

29 develops his initial sense Check of style. An adjective used for Also known as garments or accessories, which tartan, plaid swaddle and swathe the body. and flannel, [PF19] check is associated with Businessman 18th century A characterisation employed to Scotland where describe someone who conducts it became a business. [FW20] symbol of belonging and anti- oppression. Jamaican bandana cloth is rooted in Madras check C native to East India. The uniform of the establishment, Campaign the anti-establishment and every Visuals created by a fashion subculture in between, check is house to publicise its seasonal the timeless mediator of the collection. A verb delineating symbolic wardrobe. [SS21] the act of soliciting support for a cause. “He campaigned for Checkerboard his beliefs.” [FW19] A pattern of infinite Casual Fridays congruent “I’m not about rejecting squares, the the corporate system. I’m about checkerboard claiming it in and twisting it.” motif was –Virgil Abloh. [FW20] adopted by the Two-Tone Casting scene of 1980s’ London as an An object illustration of its harmonious fabricated clash between Jamaican music by pouring a and British subculture. Also: liquid material a conventional symbol of game, into a mould. triumph and authority. When Also: The very skewed, swirled or distorted, opposite of the rules of the conventional Virgil Abloh’s game change. [SS21] intentions when he invites Checknetics individuals A portmanteau signifying to tell their the genetic manipulation of personal stories by walking on classic or familiar checked his runways or posing in his patterns to resemble said campaigns. [SS21] patterns. Modified with infinite representations of an image

30 in the style of houndstooth Louis Vuitton and foreign to its – such as the African continent – designer - its tips are clipped it becomes an optical illusion. as a mark-making gesture of [FW19] irony. “Virgil Abloh was here.” [SS19] Checknosis A term for the technical use Compressomorphosis of checked patterns in a A portmanteau describing hypnotising or hallucinogenic the compression of a garment way to bend and open the mind to into a compact accessory feelings of compassion, harmony attached to the garment itself, and unity. [SS21] transforming its functional form and optimising its portability. Clock [PF19] A piece of time representative Corporate of the micro “Don’t let your day job define and macro you.” –Virgil Abloh. [PF20] measures of our lives. When Constraint broken, still The embodiment of the spring right twice a of 2020. Or: the stimulus day. [FW20] of subcultural youth in any era challenged by political Clock sweater or environmental austerity; A comfortable but constant the historical trigger for reminder to progress. [SS21] resourcefulness, exuberance and expression. [SS21] Cloud A mystical substance that can Craquelure make or break a day beyond human The fine control. A wolf in sheep’s fracturing clothing. [FW20] formed on the surface Cloudification of age-old The transformation of a basic paintings. garment into a cloudlike shape Or: a figurative through fur or fluffy materials, technique effectively elevating its meaning. in which a See: surrealism. [FW20] traditional garment is broken into pieces Collar and reassembled again, A shirt or jacket component effectively de- and coding indispensable in the codes of the societal values of the garment. formalwear – a sector native to [FW20]

31 Crochet Decoding The preferred pastime of 28.8 The deconstruction of million Americans in 2018, 62% the social, professional or of whom gifted their creations political connotation of to friends and family, and 29% conventional dress codes of whom were male. [SS20] followed by the contemporary liberated re-programming of the same dress codes. [FW20] D Denim Dandy A workingman’s An 18th century fabric label for typically the obsessive elevated in male dresser high fashion, later defined this common by Charles material relies Baudelaire on its unrefined as the male familiar appeal to trigger the aspiration desired emotional connection. to becoming Virgil Abloh was raised on “uninterruptedly 1990s’ washed-out Levi’s jeans, sublime”. Today, stiff and vintage found. [SS19] the term can be employed to describe sartorial values or Designer looks. Also: an adjective for “I don’t call myself a designer, something great. “His pennyloafers nor do I call myself an imagemaker. were just dandy.” [PF20] I don’t reject the label of either. I am not trying to put Day job myself on a pedestal, nor am I A daytime profession held by trying to be more, now. an individual, whose night-time I would like to define the title profession contrasts it. of Artistic Director for a new Or: metaphor employed by Virgil and different era.” Abloh to delineate the ordinary –Virgil Abloh. [SS19] or conventional. [FW20] Designer, II De-appropriation “I am interested in the way in The act of overwriting which labels like ‘designer’ the conventional associations and ‘imagemaker’, or ‘luxury’ of traditional dress codes and ‘streetwear’, are popularly and claiming them for a new but unconsciously assigned to generational state of mind. [FW20] different individuals within fashion.” –Virgil Abloh. See: Streetwear, III. [SS21]

32 Disc Jockey Dust “I like loud music.” Tiny particles –Virgil Abloh. [SS19] of waste matter, or Diversity slang, which – “I don’t believe in contrived along with diversity. I believe in the ‘icing’ – is a natural inclusion that comes code employed with showcasing the global scale for sparkly and of humanity, and the local shiny embellishments applied to humanities of the destinations ordinary garments in order to and cultures where my work takes make them extraordinary. [FW19] me.” –Virgil Abloh. [SS21]

Dorothy E A farm girl from the Encasement Midwest The act of covering the entirety transported to of an architectural structure Oz, a fairy in fabric or another material tale land where in relation to restorative or she experiences decorative processes. things Also: a Louis Vuitton term beyond the for roping, cording, stringing, reach of her caging, wrapping, gridding imagination. As an outsider, or netting existing garments, she soon discovers she was taken materials or accessories to Oz for a reason. [SS19] to create new volumes. [SS20]

Dualism Exposure A philosophical notion that An apparatus recognized by separates mind and matter. designers in the social media A garment construction and age of fashion. Can lead to styling technique in which two Artistic Director positions jackets or coats are designed at Louis Vuitton. [SS19] dependently of one another and intended to be worn together, however are not hybridised. F [FW19] Fandom Dress A two-way worship between A term simply denoting clothing, a designer and his clientele, it also describes a single fashion fandom mimics the co- garment worn to cover and adorn dependent relationship between the human body. [FW19] performer and supporter,

33 a connection native to music Italy, the Netherlands, Scotland, and sports scenes. [SS19] South Korea, Switzerland and the United States of America, Filtrage as well as the State of Indiana. A term covering techniques from [FW19] layering to draping and pleating through which an existing Flouncification clothing element appears through A method which imbues a transparent, semi-transparent the lifeless with life by way or shape-defining filter. of flounces. The twisting of Also: a social media impulse. the familiar into something new. Or: the veiling of reality. [FW20] [SS20] Flower Fisheye A staple motif in fashion often The technique relegated to employed in the trivial the photography or mundane. for the Louis Or: a wonder Vuitton Fall- of nature. Winter 2019 A naturally men’s campaign, occurring it features a globe-shaped metaphor for lens that transmits a curious diversity, as but anti-intrusive atmosphere, beautiful on evoking feelings of discovery a micro level as they are on and familiarity all at once. a macro level. A living creature [SS20] that blooms from a simple seed, crosses borders, and blossoms Flagification come rain or shine. [SS20] A patchworking process in Foliage which a garment The collective presence is covered in of leaves. The technique of the emblems embellishing a garment or of several object densely in real flowers countries or or plants. E.g.: “He foliaged societies with his mid-layer to match his straw the intention hat.” [SS20] of communicating origin and unification. In the Fall-Winter Formcore 2019 collection, featured flags A play on ‘form’ and the term represented the nationalities of ‘normcore’, formcore signifies Virgil Abloh’s studio: France, the ultimate elevation of Germany, Ghana, Great Britain, normal or normative objects or

34 phenomena based on form and effectively changing its values materiality. “Part of my story and thereby increasing levels arc is to legitimise things that of individuality, diversity were not always seen as ‘the and cross-culturalism. “View highest version’.” your clothes through a different –Virgil Abloh. [SS21] lens.” – Virgil Abloh. [SS20]

Footprint Glocalism The imprinted outline of A portmanteau of ‘local’ and a sole neutral to definitions ‘global’, the term illustrates of ethnicity and culture. Virgil Abloh’s ideology that The evidence of presence; prior to the societal programming the memory of impact. [FW20] that sets in through early adulthood, the youth-related Functionality explorations and emotional A label applied to something evolvement experienced by young that truly works. Not to be people in one part of the world confused with practicality, are identical to the feelings of functionality denotes young people on the opposite side the ability of an object to of the globe. A symbol of unity, serve a specific purpose, making it reflects the values imbued it the raison d’être of design in the work of Virgil Abloh at in a fashion context. Employed Louis Vuitton. [SS20] freely, it can lead to phenomena such as accessomorphosis Gloves and compressomorphosis. [PF19] Coverings for the hands employed by G Virgil Abloh to accentuate Ghana the signature A republic accessories of in West Louis Vuitton. Africa. The [SS19] Gloves birthplace of are an essential component in Virgil Abloh’s the functional gardening wardrobe. parents. [SS21] [SS20]

Globe-spinning Graphics The act of ‘spinning A signature facet in the work the globe’ signifies the idea of Virgil Abloh, graphic of transporting a particular ornamentation no longer takes visual expression from one the form of prints but evolves cultural surrounding to another, into artisanal insignia, hand- retaining its codes but embroidered, flocked and off

35 the grid. It is hand-placed exaggerated top hats. [PF19] individually by Virgil Abloh. When used for gardening, often [SS19] woven in straw. [SS20]

Greenhouse Effect, The Heaven A scientific metaphor for Earth’s Utopia. [FW20] natural way of warming its own surface. Or: fashion slang for Homework elevating an article of clothing The title of a brief given by means of clear materials with by Virgil Abloh to his Louis surface decoration. [SS20] Vuitton studio during the lockdown of 2020, “Homework” represents looks in the H Spring-Sumer 2021 collection individually designed and Halo hand-made from overstock by A circle of light formed each team designer. Among around a fashion house and its them, hand-painted garments collections encompassing illustrate bottles of hand- the complete creative sphere and sanitiser and the view from a significance of a designer. [SS19] designer’s quarantine window; another features tally marks as Harnessing an illustration of confinement. A term denoting [SS21] a means of safekeeping, Hybridtooth and the The technique conversion of of modifying a decorative the traditional object into pattern of useful houndstooth or ornamentation. pied-de-poule Used as with a symbolic a mid-layer under a blazer with image such as trousers, it forms the new the African three-piece suit. [SS19] continent, a tip-toed Hats dancer, or A fashion a jumping man, effectively article worn on imbuing it with Virgil Abloh’s the head. A core values. See: Checknetics. signature in [SS21] the wardrobes of Jamiroquai, known for his

36 Hypnosis Incognito An entranced state of A description used for covered- consciousness induced to embed up looks in the Spring-Summer the mind with a reality different 2021 collection, the state of to the here and now. See: incognito doesn’t imply Hypnovisualism. [SS21] a desire for introversion but the idea of moving forward Hypnovisualism inside your own ideal dream A term used by Virgil Abloh world as an alternative to for the benevolent idea of the reality of the real one. figuratively putting an audience See: Hypnovisualism. [SS21] or species under a rational hypnosis, making them believe In-vest-ment in inclusivity and diversity A technique in which through unity by means of the features of a vest or mesmerising and often childlike waistcoat are embossed into displays of theatre as an the body of a shirt, effectively alternative to the reality of hybridising them into a two-in- the world. [SS21] one. [FW20]

Invisappearance I A portmanteau of ‘invisibility’ and ‘appearance’, the term Inclusivisualism denotes the ongoing subliminal “I realise my omnipresence of a concealed icon runways and within the work of Virgil Abloh. campaigns in [SS21] my own image: young men of Irony colour, who, The philosophy of a new in the future, generation. The presence of might be able Virgil Abloh at Louis Vuitton. to mirror [SS19] themselves in the historical reflection of luxury as much as any white J boy down the street. I seek to positively influence the minds of Jamiroquai young men of colour with images A British pop group formed of opportunity before society in 1992 fronted by the singer programmes them to think any Jay Kay, whose idiosyncratic differently.” –Virgil Abloh. look defines an idea of self- [SS21] expression over fashion fads and corresponds to Virgil Abloh’s notion of trendlessness. [PF19]

37 Japan A term inherent to the presence An East Asian of Virgil Abloh at Louis Vuitton. island state [PF19] where past, present and future co- K exist exuberantly, generating a cultural melting pot of time Kanye West and space unparalleled on Planet A mentor and friend to Earth. A term for lacquering Virgil Abloh. [SS19] something in a thick black gloss. Usage: “He japanned Kite the overcoat.” [PF19] A symbol of boyhood and Jewellery the desire to Ornamentation generally travel. associated with high value, A toy created jewellery enables an ultimate from fabric game of worth in which valuable stretched over or invaluable decorative any shape of objects can offer similar light frame, intrigue to the brain. (See: with streamers, Formcore.) For Spring-Summer structured to fly in the wind. 2021, jewellery reimagines the Something that rises to the inflatable structures of parades occasion. [SS20] in precious metals, while Zoooom with friends manifest Kente in hand-painted enamel pieces. A woven textile native to the Keyrings from previous seasons Ashanti Kingdom of Ghana, Kente transform into necklaces while cloth is distinguishable by its stock jewellery is dipped in geometric patterns and primary silicone for a second life. colours. The son of parents Beaded necklaces and bracelets born in Ghana, Virgil Abloh in natural stones, opals and grew up with Kente as a natural crystals echo the collection’s component in his cultural multi-colour palette, while tapestry. [SS21] chains appear encrusted with crystals. [SS21] Knitamorphosis A portmanteau describing Juxtaposition the transformation of a tailored An intentional contrast created garment typically constructed in by the union of two initially or fabric into knitwear, effectively traditionally opposing elements re-programming its traditional or symbols, juxtapositions serve dress code. [FW20] to evolve the familiar into the new.

38 L across cultures and classes, Lifewear making Louis An ironic moniker proposed as Vuitton an at a replacement term for once omni- streetwear, the connotations present and of which have become redundant omni-relevant in a post-millennial world order fashion breaking with the dress codes phenomenon. of the old world. It signifies [SS19] timelessness and trendlessness. [PS20] Louis Vuitton 2054 A collection Lightness launched by An existential philosophy Virgil Abloh expressing a pragmatic for Spring and light-hearted – but not 2020. Revolving oblivious – approach to around nylon, obstacles and negative impact. the performance Also: a term used for and tech line the lightweight, transparent fuses in name or buoyant garments in the present century with 1854, the Louis Vuitton Spring-Summer the year in which the House was 2020 Men’s collection. [SS20] founded, picturing its future clientele’s uniform. Integrated Lockdown with transformable values, “The perfect excuse to it is identifiable from three- recalibrate.” –Virgil Abloh. dimensional LV car insignia [SS21] logos, the classic LV Monogram in debossed trompe l’oeil relief, Longoism and zips pullers in transparent The exercise of exhibiting plexiglass buckles. [PS20] abnormal behaviour in normal uniforms. [FW20] Louis Vuitton Staples Edition A collection Long-windedness developed by “A blessing and a curse.” Virgil Abloh –Virgil Abloh. [SS19] for Louis Vuitton, which Louis Vuitton launched for Parisian purveyor of leather Spring 2019. goods founded in 1854. Defined by Dedicated to its Monogram, the House invented the detection, logomania. Its brand value study and refining of essential retains unparalleled standing garments and accessories

39 popularly referred to as M wardrobe staples, the line is identifiable by three indicators: Maintainamorphosis the LV logo metal staple nailed A portmanteau of ‘maintain’ onto the garment, the triangular and ‘metamorphosis’, tap in classic house leather, mantainamorphosis denotes the the leather printed folding simultaneous preservation and manual attached to a carabiner, innovation of an item or idea. or the button stitched in the See: Upcycling Ideology. [SS21] image of the LV logo. [PF19] Manifesto Luxury “I commit to A label determined by values, inclusivity, codes and qualities, its use unity, and definition were the privilege diversity, and of few until a new generation individuality. conquered its dominion and I will shifted the paradigm for good. continue to [SS19] employ diverse candidates, LV2 financially A Louis Vuitton support BIPOC collaboration and LGBTQ+ causes, shed light line between on businesses owned by BIPOC Virgil Abloh and LGBTQ+ individuals, work on and the public-facing initiatives that Japanese showcase BIPOC and LGBTQ+ role designer Nigo, models, and assist organisations launched for that promote more inclusive Pre-Fall 2020. workforces.” –Virgil Abloh. See: squaring. [SS21] [PF20] Manifesto according to Virgil Abloh, A LV Made A mission statement written and The graphic fusion of published by Virgil Abloh in the Louis Vuitton and Human Made, summer of 2020 as a reflection the brand designed by Nigo, who of achievements, clarification collaborated with Virgil Abloh of intentions and declaration of on the Louis Vuitton line LV2. commitments. [SS21] [PF20] Message in a Bottle The title of the Spring-Summer 2021 collection. Also: a song performed by The Police and written by Sting in 1979, which

40 tells the story of a shipwrecked Model romantic, who – hoping to find A person identified by love – puts a message in a the anatomical, racial and bottle only to be flooded with cosmetic features of his “a hundred billion bottles” appearance. Or, by his artistry, in return. See: Values, core. individuality and personality. [SS21] [SS19]

Mid-layer Model, II A dressing component designed “Models aren’t hangers, but to be worn between the innermost real people with real stories. and outermost layers of an outfit, I am not into “casting” but into closely related to the idea of making spaces for those stories styling, and typically expressed to be told.” –Virgil Abloh. by Virgil Abloh through [SS21] harnessing. [FW19] Motto Militaria “Good style is always off- Dressing components native to putting.” –Virgil Abloh. [SS19] the uniforms of armed forces. Once a symbol of authority, Mountain militaria is now employed to Nature’s way evoke sentiments of majesty of elevating and wonderment. [FW19] itself. When climbed, the Millennial most universal A term applied to consumers metaphor for born between the late 1980s and dreams and 1990s, often linked to markets ambition. associated with Virgil Abloh, [FW19] a non-millennial designer with millennial sensibilities. [SS19] Mount Fuji Nature’s own graphic, Mod the volcano is the spiritual A 1960s British and aspirational symbol of the subculture wonders of Japan, and a motif employed as used in LV2, the Louis Vuitton the sartorial collaboration between Virgil premise for Abloh and Nigo. [PF20] LV2, the Louis Vuitton collaboration N between Nigo and Virgil Nigo Abloh. [PF20] Japanese designer and founder

41 of the brand Human Made, ideas, overwrite embedded who formerly founded BAPE race associations, and tackle and co-founded Billionaire prejudice on a subconscious Boys Club. For Pre-Fall 2020, level. “It’s a Trojan horse for Nigo collaborated with Virgil the mind.” –Virgil Abloh. [SS21] Abloh on the Louis Vuitton line LV2. “Nigo is a cult figure of Nylon an esoteric sector of fashion A synthetic polymer fabric popularly defined as streetwear.” traditionally used in –Virgil Abloh. [PF20] lightweight activewear. The fabric of a generation Normcore on the move. [PS20] The irony of a generation raised on extravagance, and the make do and mend sensibility of those O with access to it. [SS19] Off-White Notre-Dame de Paris A greige gradient of white, The which alters a component architectural familiar to all. It serves as embodiment of a blank canvas for perception the historical and interpretation. [SS19] value of everyday Paris. Office Jumper, The A fundamental A knitted reminder not jumper, which to take our appeared in the surroundings Louis Vuitton for granted. The lace motif Pre-Spring applied to tailoring and tops in 2020 Men’s the Louis Vuitton Spring-Summer collection, 2020 Men’s collection. [SS20] rendering a group portrait of the menswear studio distilled Nuance into blank profiles devoid of Virgil Abloh’s term for preconceived identities as communicating core humanitarian a message of unity through values through poise, style and diversity. [PS20] grace. Nuance, like sarcasm, can be difficult to understand. Op art [PS21] Short for optical art, op art defines the use of optical Nuance, II illusions within imagery Imagery employed to trick popularied in the 1960s. the spectator’s preconceived Identifiable by its swirly,

42 warped or vibrating patterns, and Two-Tone, the muted and it is often associated with monochrome colours of British the trippy and hypnotic. [SS21] heritage tailoring blend with the vibrant primary colours of Outdoors, The Great Jamaican dress; echoed in the An affectionate cliché connected palette native to the Kente to leisure pursuits in nature. cloth of Ghana, the birthplace The expression employed by of Virgil Abloh’s parents. Virgil Abloh to describe [SS21] normcore uniforms and articles of clothing created for Paper doll a specific outdoor sport such A paper form fashioned into as climbing, hiking or sailing. the silhouette of a human body. [PF19] Used as a toy during stages of girl and boyhood, paper doll Oz dresses are attached with tabs A fantasy land wrapped around the edges of visited by the doll itself. The technique country girl was echoed in the velcro Dorothy in scratchings of the Louis Vuitton the 1939 film Spring-Summer 2020 Men’s The Wizard collection, hybridising separate of Oz. Upon garments using said manner arrival after of attachment. [SS20] a cyclone transports her Parade, I there, she The big-scale embodiment of tells her dog, the fantasy and curiosity “Toto, I’ve a feeling we’re not of the untainted mind of in Kansas anymore.” [SS19] a child. See: Boyhood. [SS21]

Parade, II P The polite version of a protest. “Let your imagination run riot.” Pace —Virgil Abloh. [SS21] A measurement of velocity. Fashion’s favourite debate. Paris A force of motivation for The capital Virgil Abloh. [SS21] of France and fashion, and the Palette home of Louis For Spring-Summer 2021, the Vuitton, Virgil idea of hynovisualism informs Abloh employs a palette of surreal colour historical formations. Inspired by ska motifs from

43 Paris as the ultimate tribute to in Paris. Rebuilt in 1851, it the majesty and grandeur. [FW19] connects Île de la Cité – where Paris was founded in 225 BC – Peekamorphosis to the river bank. [SS20] A portmanteau of ‘peekaboo’ – a game of a hide-and-seek Programming native to boyhood – From Greek ‘prographein’, and ‘metamorphosis’, which to ‘write publicly’, programming denotes the technique of partially is the encoding of an object for hiding or veiling elements automated long-term execution. of accessomorphosis When applied to minds, (see: accessomorphosis) behind it signifies the socio-normative the overlay, folds or pockets preordainment which typically of garments. [SS20] activates after the stage of boyhood during which Pinstripe the individual is yet to be A vertical pattern of thin impacted by societal norms. stripes often used in suiting, Unprogrammed, the absence of pinstripes were employed in influences allows for freedom the 18th century tailoring of of comprehension. [SS20] London bankers to signify their place of work. [PF20] Plaid A chequered pattern rooted Plissé in the normcore dressing of An ancient the great outdoors. An integral Egyptian part of Virgil Abloh’s discovery elevation of wardrobe staples during technique boyhood. [FW19] through which fabric is Poppy pressed in ten, A ruby red hundred or flower, thousand-fold, effectively making exceptionally a flat object multi-dimensional. fragile but [SS20] powerful. [SS19] Pont Neuf The view from Virgil Abloh’s Pre collection studio in the A term for fashion lines Louis Vuitton traditionally rooted in wardrobe headquarters, staples, released in the lead-up the Pont Neuf to main collections. Unlike main was erected by Henry III in collections, the pre collection 1578 and is the oldest bridge needs no narrative or sensational

44 value. Instead, its values lie streets, their steps illuminating in such inclinations as the sidewalk while graffiti consumerism, commercialism, artists Futura, Lewy and Jim Joe corporatism, marketing, reality, worked live on set. [FW19] restriction, and wearability, which may be exercised and Production, Spring-Summer 2020 elevated in the pre collection. On Place [PF19] Dauphine, a routine Production, Spring-Summer 2019 stroll across A metaphor for Pont Neuf from finding drama the Louis Vuitton studios, in subtlety, the Spring-Summer 2020 Men’s the Spring- show plays out like the postcard Summer 2019 scenery of Paris. The mundanity audience of of everyday café life, crêpes, three thousand people was formed walks across the Seine and by the fashion industry and tree-lined square ambience specially invited students. harmonises with the typical idea It created an atmosphere of childhood bliss: a bouncy representative of the dual castle, ice cream, balloons, demographic which will be and kite-flying. The show is wearing the collection at hand. framed by the remarkable Set in the gardens framed by Parisian buildings to which the galleries of the Palais- we grow accustomed. [SS20] Royal, sand was rendered like a rainbow while selected guests Production, Fall-Winter 2020 wore corresponding t-shirts, In the Jardin effectively activating the show des Tuileries, through attendance. [SS19] a surrealist vision of Production, Fall-Winter 2019 Heaven on Echoing the Earth plays theatrical gallery to the production traditional value of music tools of videos in their the artisan – the icons of original era, craftsmanship – magnified into Virgil Abloh lionised sculptures. [FW20] sought to elevate the fashion show to Production, Spring-Summer 2021 level evocative of Broadway. On its voyage, the evolving The Fall-Winter 2019 show collection docks in Shanghai imagined a New York cityscape, and Tokyo where hypnotising its dwellers meandering through parades unfold in mesmerising

45 displays of childlike which provided construct to wonderment. [SS21] the Spring-Summer 2019 collection. [SS19] Purism A fundamental marker in Raphael the terminology of Virgil Abloh, Master painter purism denotes the esoteric of the High insider awareness of those Renaissance – in-the-know in their approach born to a phenomenon, person or Raphael San- object. It is the opposite pole zio in Urbino, of tourism (see: tourism). Italy in 1483 Also: a devout dedication to – whose paint- structural clarity; or, the 20th ings formed the century art movement fronted collage prints which 7.0’d by Le Corbusier. [SS20] (see: 7.0’d) the accessomorphosis (see: accessomorphosis) employed Pyjamas in the Louis Vuitton Pre-Spring An unstructured uniform 2020 Men’s collection. [PS20] universally used for sleeping in, associated with boyhood due Rationale to its swaddling and comforting Looks are generally designed and characteristics. [FW19] styled employing the construction of a top layer, a bottom layer, a mid-layer and an outer layer. R [SS19]

Raffia Relatability A fibre used The lionisation of accessible for clothing or familiar imagery in luxury, derived from employed to invite a sense of a palm tree inclusivity. [PS21] native to the African Reference continent, raffia was cultivated An outside source of influence in the Kuba Kingdom as interpreted to communicate prestigious woven cloth. [SS21] a particular message. [SS20]

Rainbow Resourcefulness A kaleidoscopic palette The spirit of a generation evolving from off-white to disenchanted with obsolescence, polychromatic, synchronously disposability and flippancy. forming a holographic archway See: Upcycling / Constraint. [SS21] known to represent dreams. A motif in The Wizard of Oz,

46 Rockford British subculture and Jamaican The Illinois dress, and the checkerboard and town in which abstract motifs native to Virgil Abloh Two-Tone. [SS21] grew up, where Midwestern Silhouette practicality “Revert against stiff and formal. and utilitarian Look as comfortable as you workwear defined the popular feel.” –Virgil Abloh. [SS19] dress sense, effectively creating an unintentional take on anti- Ska fashion. [SS19] A Jamaican genre of music Roflocko adopted by A portmanteau illustrating the mods of the application to a garment London in the of decoration native to 1960s, creating the Rococo era – such as the gold a harmonious leaf ornamentation of ceilings clash between – through the technique of Jamaican flocking. [FW19] culture and British Rooftop subculture. An historic The open-air level above the example of cross-cultural and 6th floor in the Louis Vuitton interracial exchange, ska headquarters on rue du Pont-Neuf, and its signature wardrobe which overlooks the Paris informed the Spring-Summer 2021 skyline. In July 2020, fittings collection. See: Two-Tone. [SS21] for the Spring-Summer 2021 collection took place here amid Skirt restrictions on indoor activity A clothing item that covers caused by Covid-19. [SS21] the human body from the waist down, worn by men since prehistoric times. [FW19] S Strings attached Shoes An idiom employed by Virgil The wardrobe component most Abloh to describe the technique immediately indicative of an era of attaching or suspending or movement, each shoe design detachable pockets to or from finds its origins in a sports or a garment through the use of vintage culture. For Spring- strapping or snatching. Summer 2021, shoes are imbued Or: a figure of speech with the spirit of the ska scene illustrating the presence of and its sartorial clash between a catch, political or otherwise,

47 in a situation. [SS20] was staged between a psychedelic jazz intro by BADBADNOTGOOD, Sunset which crescendoed into I Thought A trivial motif typically About Killing You by Kanye West. employed to generate emotions of [SS19] calm and contentment. A symbol of hope. A natural wonder taken Soundtrack, Fall-Winter 2019 for granted. [SS20] An original soundtrack, Sleepall You Know A Keepall bag What’s Good, developed for is composed the Louis and performed Vuitton 2054 live by DEVONTÉ HYNES aka BLOOD collection, ORANGE along with MIKEY FREEDOM which transforms on vocals, HART on bass, and into a sleeping JASON ARCE on saxophone and bag. [PS20] flute. [FW19]

Soundtrack, Spring-Summer 2020 Sleeve-longation The Heritage A design feature in which Orchestra, a sleeve is attached to directed by a garment in a contrasting Chris Wheeler fabric and/or colour or pattern, and conductor evoking the idea of outgrowing Tom Richards, performs a medley one’s clothes, a notion related of tracks under the musical to the leitmotif of boyhood. direction of Benji B. [SS20] [FW19] Soundtrack, Fall-Winter 2020 Sock Soundtrack, An unsung everyday necessity Fall-Winter 2020 occasionally covered in The Fall-Winter rhinestones. As a child, 2020 soundtrack Virgil Abloh became an early – supervised appropriator of the glitter by Benji B – sock. [SS19] features Cybotron, the pioneering Detroit group co-founded by Soundtrack, Spring-Summer 2019 the originator of techno, Juan For the Atkins. Widely regarded as an Spring-Summer innovator of electronic music, 2019 show, the group influenced genres an inherent including techno, electro and musical hip hop. Made by human hand juxtaposition using machines, the score

48 reflects the theme of artisanal Streetwear, II construction of clothes and bags A definition traditionally substantial to the collection. applied to garments and [FW20] accessories worn by a broader public unconcerned with Soundtrack, Spring-Summer 2021 conventional dress codes. The Spring-Summer 2021 Also: a term which has effectively soundtrack – supervised by outdated itself (see: lifewear). Benji B – features an original [PS20] recording by Ms Lauryn Hill. Evocative of elements native Streetwear, III to ska, the performance is “For the record: streetwear borne out of wonder, defiant is a community. ‘Streetwear’ joy and sonic imagination. is a commodity. In my game of “Ms Lauryn Hill has raised a inverted commas, streetwear is generation through her music. a sociological term founded in She is an eye-level icon, whose subculture. ‘Streetwear’ is an presence is felt through her article of trade cultivated art – a quality I rate more than through marketing.” –Virgil anything. She is, to me, forever Abloh. [SS21] a muse.” –Virgil Abloh. [SS21] Styling Squaring Once simply the addendum to The multiplication of a number a designer’s collection, it now by itself. The acknowledgment serves as a contemporary fashion that one idea can co-exist with tool offered by a designer to the another. See: LV2 [PF20] public as an initiation of ideas and ultimate self-expression. Staple [SS19] A twisted piece of metal that holds two elements together. Suit A term for the essential A uniform of a garments and accessories corporate kind. in a wardrobe. [SS19] Originally thought vital Streetwear, I to conduct A predictable clothing genre business, but in a renegade designer’s debut within modern collection as part of the fashion times, actually establishment, but one whose just sportswear properties are a uniform. undergoing a critical [FW20] transformation into luxury. [SS19]

49 Sugar-coating Taupe “A spoonful of sugar helps the Virgil Abloh’s favorite colour medicine go down.” –M . Poppins. since 1980. [SS19] [SS21] Tentunic Sunglasses An oversized coat featured An accessory in the Louis Vuitton 2054 that gives the collection, which employs the impression of a technique of compressomorphosis complete look (see: compressomorphosis) in in an instance. which the back pocket of [SS19] the coat unrolls into a life- size tent raised with included Surrealism tent poles, the coat’s back-zip When streetwear imitates adornment transforming into formalwear. When life imitates the tent door. [PS20] art. And vice versa. Also: an artistic movement Theatre initiated in 1917 largely A place where performances are concerned with twisting given. A term used by Virgil the ordinary, effectively Abloh to define the borderless imbuing the familiar with stage on which fashion can play new meaning. [FW20] out and impact an audience far beyond ideas of armholes and Sweats stitches. [FW19] “Fashion can either ignore what’s happening in the real Tie world, or partake in it.” A symbol of the utmost uptight. –Virgil Abloh. [SS19] [FW20]

Tie-dye T A homespun take on psychedelia, Tailoring its trippy The paradoxical uniform of effects is often the business man, its suitcase- used to afflicted creases have become illustrate a engrained in the anatomy of state of the blazer, forever folded for euphoria. travel. For Spring-Summer 2020, The DIY dying the buttoning functions allow technique for the reshaping of blazers and will hold trousers, while some garments nostalgic value to those can be worn deconstructed from educated at the University of their own linings. [SS20] Wisconsin, the foremost hippie

50 college of all time. [SS19] Transparency See-through Timepieces materials. Functional fusions between Clear jewelry and clocks that intentions. effectively create a process [SS20] of accessomorphosis. [SS19] Trendless Tourism A term applied by Virgil Abloh A term integral to to an article of clothing, the vocabulary of Virgil Abloh, a collection, or a phenomenon it indicates the naivety and devoid of the classic raison bravery of a literal d’etre of fashion as an and exploratory approach instrument for trend development to something, and signifies the and the showmanship with which opposite of purism (see: purism). runway fashion is presented. An Also: a multi-billion-dollar adjective central to the idea of travel industry. [SS20] wardrobe staples. [PF19]

Tradition Tribal Customs or codes passed on from A wealth of motifs identifying one generation to another, a designer’s most original interpreted and invigorated origins and generational pride, in accordance with time. they serve as the earliest “Old habits die hard.” [PF20] memory of a boy raised by a Ghanaian tailor mother and her Train traditional West African garb. The floor-sweeping skirt of [SS19] a gown trailing, the train epitomises the ultimate Triple Zip, The theatrical impact made possible A form of integrated garment by fashion. Also: a vehicle ornamentation in which three zips on which multiple people get appear in a diagonal line. [FW19] somewhere together, fast. [SS20] Twisted elegance Transformability A technique in Garments or accessories which several imbued with transformable shirts and/ and multifunctional values or ties are including accessomorphosis and folded and compressomorphosis, or hyper- wrapped around functionality pertaining to the body, then extreme sports, leisure pursuits patchworked and or survival. [PS20] pressed into a single shirt. [FW20]

51 Two-Tone in 1970, the Upcycling Signal The second wave of the ska Logo is a Louis Vuitton emblem genre (a musical clash between debuted for Spring-Summer Jamaican culture and British 2021 and exercised to imbue subculture), which served as reconditioned pieces – whether a unifying force amid racial upcycled from old ideas or old tension in 1980s’ England. materials – with new value. Also: a term for the monochrome [SS21] checkerboard patterns favoured in the ska wardrobe. Utility See: Ska [SS21] Once the luxury of workwear, utilitarian elements now provide fashion with equal parts U functionality and pleonasm. It is the usefulness of a multi-pocket Upcycling Ideology gilet, and the irony of wallet During the lockdown of 2020, situated at the ankle. [SS19] Virgil Abloh conceived a set of anti-obsolescence ideas to counter overproduction, V waste and the culture of disposability. Upcycled looks Values, Core in the Spring-Summer 2021 Humanity, unity, diversity, collection were divided into inclusivity, individuality, four categories: A. Pieces familiarity, and global upcycled by recycling material connectivity: the philosophy, from overstock. B. Pieces ethae and overall intentions of upcycled from recycled ideas. Virgil Abloh at Louis Vuitton, C. Pieces upcycled through in the fashion industry and reiteration from the previous beyond. “I am well aware of my season. D. Pieces upcycled responsibilities.” as part of the “Homework” –Virgil Abloh. See: This entire initiative. [SS21] Vocabulary. [SS21].

Upcycling Mantra Vintage “No season is an old season.” A label applied to second-hand –Virgil Abloh. [SS21] garments and accessories, which bear evidence of the history of Upcycling Signal Logo the place in which they were A nod to the worn and often found. [PF19] Universal Recycling Symbol drawn by 23-year-old Gary Anderson

52 Voyage WFH A journey by “Home is relative, work is sea or air. life.” –Virgil Abloh. [SS21] An allegory for experience Wiz, The and progress. A 1978 musical film based on A term related to the Spring- a stage play adapted from Summer 2021 show format through The Wizard of Oz, starring which Virgil Abloh embraced the an all-black ensemble cast. global community by taking his [FW19] shows to clients in their own part of the world. [SS21] Z

W Zoom call The magic mirror of a global- Wabi-sabi minded generation in lockdown. A Mahayana Buddhist philosophy [SS21] rooted in naturality, simplicity and imperfection, observed in Zoooomification nearly all areas of traditional The three-dimensional technique Japanese art and design culture. of integrating the Spring- Applied to the mindset of Summer 2021 characters of Zoooom the digital generation to which with friends into garments and Virgil Abloh belongs, it is accessories, effectively adorning the religion of authenticity in and animating pieces. Conceived a millennial world of artifice during the lockdown-fuelled and fabrication. [PF19] digitalisation of the world in 2020, Virgil Abloh employs this Weather forecast technique to make fashion “jump An everyday TV through the screen”. [SS21] screen image imprinted in Zoooom with friends everyone’s minds A motley crew and likewise of diverse familiar to characters the childhood conceived for of Virgil the Spring- Abloh. Its typical global heat Summer 2021 collection as symbol scan graphics were referenced of diversity and inclusivity. in motifs for the Louis Vuitton Inspired by stuffed animals 2054 collection. [PS20] Virgil Abloh bought in a children’s store near his studio in Paris in January 2020, they integrate into garments

53 and bags, animate them and jump through the screens of a digital audience The puppets are loosely informed by archive pieces and serve as the imagined playthings of the youngest living descendant of Louis Vuitton as well as embodying Virgil Abloh’s memories of the days spent with his friends in Paris before his first Louis Vuitton show in 2018. [SS21]

Zoot suit Tailored jackets and trousers elevated through exaggeration of the silhouette for longer lines and expanded flares, favoured by musicians of urban jazz scenes in the 1940s. [FW19]

“If you’ve made it this far, thank you for your time.” –Virgil.

54 Louis Vuitton Men’s collection “On the Louis Vuitton Spring-Summer 2021 voyage, casting features the local humanities of the collection’s ports by Virgil Abloh Spring-Summer 2021 of call. Men’s Artistic Director Virgil Abloh invites Shipping Route. the communities of his destinations to walk his runways in an endeavour to highlight and share their personal stories with the world.”

Paris Louis Vuitton HQ

Tokyo September Show Shangai August Show

55 Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021

Look 1 flower stud earring - Black and fluorescent - White tailored peak-lapel Hybrid green lace-ups suit jacket - Pupped-accumulation - White tailored bootcut Monogram Macassar canvas trousers Danube bag - White classic shirt with black silk tie - Blazing yellow Hybrid lace-ups Look 4

- Monogram Macassar inflatable puffer jacket Look 2 - Cobalt blue tailored peak-lapel suit jacket - Cobalt blue tailored - Cobalt blue tailored peak-lapel suit jacket and zipped narrow trousers with crocheted teddy bear - Red classic shirt - Cobalt blue tailored bootcut with white silk tie trousers - Black Squared sunglasses - Yellow classic shirt - Racing red and black leather with black “Horloge” silk tie Hybrid lace-ups - White Space sunglasses - Monogram Macassar canvas - Cobalt blue Hybrid lace-ups Mini Keepall bag - LV Puppet printed with crocheted monkey puppet Toolbox trunk in white Taurillon leather

Look 5

Look 3 - Blazing yellow tailored peak-lapel suit jacket - Cobalt blue leather, - Cobalt blue tailored tailored slant-lapel bootcut trousers suit jacket - Bistro green classic shirt - Cobalt blue tailored with black silk tie bootcut trousers and bird tiepin - Bistro green shirt - Black Squared sunglasses with white plain silk tie - Cobalt blue leather - B/w Square sunglasses Hybrid lace-ups - Raspberry rose Monogram - White Taurillon leather

56 Trunk wearable wallet - White Gym bag with 2 LV puppet patches with painted LV puppet - White Taurillon leather Vertical trunk with printed puppet Look 6

- White, Monogram-embossed inflatable puffer gilet Look 9 - Blazing yellow tailored hoodie - B/w multi-Damier checkerboard - Blazing yellow tailored tailored car coat suit shorts - B/w window pane check - White classic shirt tailored cigarette trousers with black “Horloge” silk tie - Raspberry rose classic shirt - Golden V balloon ring with white tie - Pair of black LV checkerboard - Mirror Millionaire sunglasses drop earrings - Blazing yellow Hybrid boots - Black Skate boots

Look 10 Look 7 - B/w distorted Damier tailored - Blazing yellow tailored peak-lapel denim blazer car coat with cobalt blue with crocheted rat puppet shearling dragon puppet - B/w distorted Damier tailored - Blazing yellow cigarette bunched-up flared denim trousers trousers in cotton denim - Black classic shirt - Raspberry rose classic shirt - Black baseball cap with black silk tie - Black distorted sunglasses - Yellow Summerland boat shoes - Abbesses leather lace-ups - B/w distorted Damier record - Black Taurillon leather bag Speedy Soft Trunk bag with painted LV puppet

Look 11

Look 8 - B/w distorted Damier tailored car coat - White tailored shirt jacket - B/w distorted Damier tailored - White bunched-up flared cigarette trousers tailored trousers - Raspberry rose classic shirt - Blazing yellow classic shirt with white silk tie - Bistro green rubber-dipped - White Space sunglasses LV medallion necklace - Black Abbesses lace-ups - Bistro green cartoon- embroidered baseball cap

57 Look 12 Look 15 - B/w multi-Damier checkerboard peak lapel suit jacket - Recycled black tailored - Racing red tailored cigarette car coat in recycled wool trousers tailoring fabric - Bistro green classic shirt - Black satin tailored bootcut with white silk tie trousers - Bistro green LV cartoon - B/w multi-Damier classic embroidered baseball cap shirt with optic white silk - Bicolor, blue and green tie Square sunglasses - Anthracite crushed felt top - Black Summerland boat shoes hat with printed bandanas - Pair of black LV checkerboard - B/w Nightclub sunglasses drop earrings - Yellow leather Hybrid - Anagram b/w multi-Damier and lace-ups Black Keepall bag - Monogram Macassar Dice & Dollar with black leather Scorpion

Look 13

- Black leather car jacket Look 16 - Black tailored suit shorts (LV recycled label) - Red tailored car coat - Blazing yellow classic shirt with cobalt blue leather with black silk tie LV scorpion puppet patch - Black distorted sunglasses - Red tailored cigarette - White Skate boots trousers - Black Taurillon leather - Blazing yellow classic shirt Steamer bag with LV puppet with black silk tie patches - Red and black Hybrid lace-ups - Monogram Macassar canvas Keepall bag with LV puppet Look 14 embroidered patches

- Black tailored peak-lapel suit jacket in recycled wool tailoring fabric Look 17 - Black tailored bootcut trousers - Racing red tailored - Cobalt blue classic shirt slant-lapel suit jacket with white silk tie - B/w distorted checkerboard - Black distorted sunglasses leather biker trousers - Pair of LV checkerboard - Racing red classic shirt - drop earrings with black silk tie - Black Abbesses lace-ups - Black baseball cap - Panda puppet bag - B/w Nightclub sunglasses

58 - Yellow and black earrings Hybrid lace-ups - Black and fluorescent green Hybrid lace-ups - B/w distorted Damier backpack Trunk Look 18

- B/w distorted Damier tailored hoodie Look 21 with dog puppet - Racing red Damier motorcycle - B/w distorted checkerboard trousers leather biker jacket - Blazing yellow classic shirt - Black tailored and zipped - White Space sunglasses narrow trousers - Black and grey LV trainers - Racing red classic shirt with black silk tie - Black baseball cap - Pair of LV puppet stud Look 19 earrings: bird (right) and dragon (left) - Racing red classic shirt - Red and black Hybrid lace-ups with shoulder-pads - Black Anagram Keepall bag - Black silk tie with a LV black flower Swarovski tiepin - Racing red tailored bootcut Look 22 trousers - Black Space sunglasses - Cobalt blue tailored shirt - LV bunny key ring jacket with b/w distorted - Red and black Hybrid lace-ups Damier LV wolf puppet patch - Classic Monogram canvas - Cobalt blue tailored suit Trunk briefcase shorts - Pair of perodit LV Monogram flower stud earrings - Black Monogram Look 20 flower sunglasses

- B/w multi-Damier tailored shirt-jacket with LV dog puppet Look 23 in matching outfit - B/w multi-Damier tailored - Cobalt blue oversized shirt - and zipped narrow trousers with mouse puppet Fix stitch - Blazing yellow classic shirt on the button in recycled with black silk tie wool flannel - Mid-grey crushed felt top hat - B/w distorted Damier tailored with printed bandanas cigarette trousers - Pair of pink (left) and black - Raspberry rose classic shirt (right) Monogram flower stud - B/w Nightclub sunglasses

59 - Yellow Summerland boat shoes Look 27 - Black Anagram Mini Keepall bag - Black classic shirt with Raspberry rose shearling dragon puppet and black silk tie Look 24 - Black tailored laced-up football trousers in recycled - Cobalt blue tailored jumpsuit wool tailoring fabric - Black classic shirt - Black Summerland boat shoes with blazing yellow silk tie - Black Speaker trunk - White Stripe sunglasses (Space) - Yellow LV loafers - White Taurillon leather Look 28 Wallet Trunk with flower boy crochet puppet key ring - Black satin coat with Raspberry rose shearling lining and collar - Black satin tailored bootcut Look 25 trousers - Raspberry rose classic shirt - LV Puppet multicolour with black silk tie accumulation on a black - White dragon necklace hoodie - Black Space sunglasses - Black tailored suit shorts - Cobalt blue leather in recycled wool tailoring Hybrid lace-ups fabric - White tufted Monogram - Black distorted sunglasses Soft Trunk bag - Black baseball cap - Black Abbesses lace-ups

Look 29

Look 26 - Raspberry rose classic shirt with shoulder-pads - White, Monogram-embossed and black silk tie inflatable puffer jacket with Monogram black flower - Raspberry rose classic shirt tiepin with shoulder-pads - White tailored laced-up and black silk tie football trousers - Raspberry rose tailored - Black distorted sunglasses laced-up football trousers - Multicolour distorted - Black baseball cap Monogram beaded LV Skate - Yellow and Damier embossed sneakers inflatable Soft Trunk bag - White Taurillon leather pouch - Pink dyed LV trainers with painted LV puppets

60 Look 30 Look 32

- Raspberry rose Monogram - B/w distorted Damier tailored madras tailored low-lapel double-breasted jacket with evening jacket tonal LV Puppet accumulation - Cobalt blue tailored laced-up - B/w multi-Damier tailored football trousers bootcut trousers - Raspberry rose classic shirt - B/w distorted Damier classic with white silk tie shirt with black silk tie - Golden LV and bird puppet - B/w distorted Damier coast necklace hat - Golden L, V and Monogram - B/w distorted Damier beaded flower balloon rings Skate sneakers - Pair of b/w Monogram flower - B/w distorted Damier backpack stud earrings - Multicolour “Happy to see you” sunglasses - Cobalt blue leather Look 33 Hybrid lace-ups - White Taurillon leather - White tailored peak-lapel wearable wallet trunk suit jacket - White tailored laced-up football trousers - Optic white classic shirt Look 31 with black silk tie - Multicolour chain - B/w distorted checkerboard LV medallion necklace roll-neck jumper - Anthracite crushed felt top - Raspberry rose tailored hat with printed bandanas laced-up football trousers - Pair of b/w Monogram flower - Set of mismatched drop stud earrings earrings: flower (right) - White leather Hybrid lace-ups and dragon (left) puppet - Fluorescent orange Damier - Multicolour LV medallion raffia Keepall bag necklace dipped in green rubber - Blue marble Millionaire sunglasses Look 34 - Cobalt blue leather Hybrid lace-ups - Blazing yellow kite parka - Cobalt blue ostrich leather in lightweight nylon Keepall bag with Louis - White tailored peak-lapel the wolf patch puppet suit jacket - White tailored bootcut trousers - White classic shirt with bistro green silk tie - Black and white leather Hybrid boots

61 - White Taurillon leather Flap - Chain necklace with purple Soft Trunk bag key ring attached

Look 35 Look 38

- Blazing yellow tailored - Black tailored shirt-jacket car coat with black leather in recycled wool scorpion LV patch puppet tailoring fabric - Blazing yellow bunched-up - Black bunched-up tailored tailored flared trousers flared trousers - Cobalt blue classic shirt - Blazing yellow classic shirt with white silk tie with black silk tie - White Space sunglasses - Single b/w Monogram flower - Black and white leather stud earring Hybrid lace-ups - Black flower on the right earring - Black Nightclub sunglasses - Blazing yellow and black Look 36 leather Hybrid lace-ups - Cobalt blue Monkey - Blazing yellow leather crossbody bag puffer-perfecto with LV - Black Speaker trunk padlock puppet - Black tailored peak-lapel suit jacket - Black tailored and zipped Look 39 narrow trousers - Black classic shirt - Black satin trucker jacket with blazing yellow silk tie with blazing yellow shearling - Pair of b/w checkerboard collar and bistro green - LV drop earrings lining - Black distorted sunglasses - Black tailored and zipped - B/w leather Hybrid lace-ups narrow trousers - White classic shirt with black silk tie - Black distorted sunglasses Look 37 - Blazing yellow and black leather Hybrid lace-ups - Blazing yellow Backpack - Black City Keepall bag zip-front shirt - Black cigarette trousers in recycled wool tailoring fabric Look 40 - Black Taurillon leather cap - Black Space sunglasses - Tricolor knitted crewneck - Blazing yellow and black jumper leather Hybrid boots - Black tailored laced-up

62 football trousers in recycled Look 43 wool tailoring fabric - White classic shirt - B/w Damier binaire tailored with black silk tie car coat - Golden Monogram flower - B/w Damier binaire tailored balloon ring cigarette trousers - Multicolour glass-beaded - Racing red classic shirt friendship bracelet with white silk tie - Bistro green LV cartoon - White distorted sunglasses embroidered baseball cap - Racing red and black leather - Black Nightclub sunglasses Hybrid lace-ups - Black Abbesses leather lace-ups - Monogram Ebene canvas Speaker trunk with crochet Look 44 banana key ring - B/w distorted Damier tailored low-lapel evening jacket Look 41 - B/w distorted Damier tailored laced-up football trousers - Black tailored tee-shirt - B/w distorted Damier with LV dog puppet patch recycled-style pleated - Blazing yellow bunched-up wrap-skirt tailored flared trousers - Raspberry rose shirt - Pair of b/w Monogram flower with bistro green plain stud earrings silk tie - Black Space sunglasses - B/w distorted Damier bucket - Black Abbesses leather lace- hat ups - Black Nightclub sunglasses - Monogram Macassar canvas - B/w distorted Damier leather Keepall bag with crochet LV Hybrid boots puppet patches - B/w distorted Damier Soft Trunk bag

Look 42 Look 45 - Multicolour LV Puppet accumulation on navy trucker - B/w distorted Damier tailored collar jumper car coat with Wolf puppet - Blazing yellow tailored suit patch in tufted leather shorts - B/w distorted Damier classic - Black baseball cap shirt - Black Nightclub sunglasses - Tailored bootcut trousers - Black and brown LV hiking - Mid-grey crushed felt top hat boots worn with b/w rib with printed bandanas checkerboard cotton socks - Black Nightclub sunglasses - Black and fluorescent green

63 leather Hybrid boots - Cobalt blue cigarette - Monogram Macassar canvas trousers Mini Keepall bag with LV - Set of four glass bead puppet embroidered patch necklaces - Anthracite crushed felt top hat with printed bandanas - Crochet Monogram scarf Look 45 BIS - Yellow Summerland boat shoes - White distorted sunglasses - Monument anthracite kite - Black Trunk bag with crochet car coat LV flower boy charm - B/w window pane Racing tailored laced-up football trousers - Vintage football jersey Look 48 with knitted ribs tie and dye - Abbesses leather lace-ups - B/w distorted Damier tailored - City Keepall bag double-breasted coat - Crystals necklace with LV puppet patches - B/w distorted Damier tailored cigarette trousers - Blazing yellow classic shirt Look 46 with bistro green silk tie - Blazing yellow distorted - B/w multi-Damier tailored sunglasses hoodie - B/w distorted Damier LV - Black bunched-up tailored loafers flared trousers in recycled - B/w distorted Damier Keepall wool tailoring fabric bag - B/w Damier binaire classic shirt - B/w “Happy to see you” sunglasses Look 49 - Black and fluorescent green leather Hybrid boots - B/w multi-Damier LV Puppet - Blue LV cartoon embroidered accumulation on oversized baseball cap classic shirt - Monogram Macassar canvas - B/w multi-Damier tailored Soft Trunk bag with LV puppet cigarette trousers embroidery - B/w multi-motif pleated wrap-skirt - B/w Damier binaire hood and coast hat Look 47 - Black distorted sunglasses - B/w distorted Damier - Cobalt blue recycled- Hybrid boots style Backpack zip-front - B/w distorted Damier shirt City Keepall bag - Raspberry rose classic shirt

64 Look 50 - White and cobalt blue leather Hybrid lace-ups - Cobalt blue trench-coat - Anagram Black Keepall bag with frog puppet - Cobalt blue bunched-up tailored flared trousers - Cobalt blue classic shirt Look 54 with white silk tie - Cobalt blue baseball cap - White LV Puppet accumulation - White Space sunglasses on oversized classic shirt - B/w leather Hybrid lace-ups - Cobalt blue bunched-up flared tailored trousers - Black crushed felt top hat Look 51 with printed bandanas - LV puppet Monogram bandanas - B/w Damier binaire top - LV “Horloge” knitted scarf and wrap-skirt with LV - Blazing yellow LV loafers puppets - White chiseled LV Chelsea boots in waxed calf leather Look 55

Look 52 - Cobalt blue tailored car coat - Black tailored bootcut - LV Puppet accumulation trousers on cobalt blue varsity jacket - White classic shirt - Cobalt blue tailored with black silk tie peak-lapel suit jacket - Racing red and black leather - Cobalt blue tailored Hybrid lace-ups cigarette trousers - Black distorted sunglasses - Raspberry rose classic shirt - Monogram Macassar canvas with black silk tie Mini Soft Trunk bag - White distorted Damier beaded With LV puppet embroidered LV Skate sneakers Patch and crocheted banana key ring

Look 53 Look 56 - Cobalt blue satin padded coat with wolf puppet patch - Monogram Macassar inflatable and LV padlock puppet puffer gilet - Black tailored laced-up - White tailored slant-lapel football trousers in recycled suit jacket wool tailoring fabric - White tailored bootcut trousers - Blazing yellow classic shirt - Black classic shirt with black silk tie with grey LV Wolf puppet - Pair of LV bird stud earrings Damier tie - Cobalt blue baseball cap - Pair of b/w Monogram flower

65 stud earrings football trousers - Cobalt blue and black - Blazing yellow classic shirt leather Hybrid lace-ups with black silk tie - Monogram Macassar canvas - Black Ibiza sunglasses Keepall bag with LV puppet - Black and fluorescent green embroidered patches and leather Hybrid lace-ups scarecrow LV puppet key ring - Black Steamer Messenger bag with LV puppet embroidered patch

Look 57

- Black kite parka Look 60 in lightweight nylon - Black tailored peak-lapel - Black classic shirt suit jacket in recycled wool with shoulder-pads tailoring fabric - Racing red tailored - Black bunched-up tailored and zipped narrow trousers flared trousers - Cobalt blue tailored laced-up - Black classic shirt football trousers with bistro green silk tie - White distorted sunglasses - Black Nightclub sunglasses - Classic black (green and - Black and brown LV hiking yellow version) LV trainers boots - White Taurillon leather Soft - Orange and Damier-embossed Trunk necklace with painted inflatable Keepall bag LV puppet

Look 58 Look 61

- Beaded LV Puppet accumulation - Raspberry rose Monogram on black tailored madras tailored car coat double-breasted coat - Raspberry rose Monogram - Black tailored cigarette madras tailored cigarette trousers trousers - Racing red classic shirt - White classic shirt with blazing yellow silk tie with black silk tie - Black crushed felt top hat - Black Millionaire sunglasses - B/w leather Hybrid lace-ups - Racing red and black leather Hybrid lace-ups - Yellow and pink distorted Monogram beaded LV Skate Look 59 sneakers - Monogram Macassar canvas - Beaded LV Puppet accumulation Keepall pouch with LV Louis on black tailored the wolf patch double-breasted jacket - Black tailored laced-up

66 Look 62 with bistro green cotton tie - B/w leather Hybrid lace-ups - Raspberry rose Monogram - Black crushed felt top hat madras LV Puppet accumulation with printed bandanas on tailored double-breasted - Mirror Speaker Trunk coat - Pair of raspberry rose - Raspberry rose Monogram Monogram flower stud earrings madras tailored bootcut trousers - Raspberry rose shirt with bistro green silk tie Look 65 - Set of mismatched drop earrings: flower (left) and - Black tailored low-lapel dragon (right) puppet evening jacket with - Black Square sunglasses contrasted buttons - Classic black (pink and blue - Bistro green tailored suit version) LV trainers shorts - Tricolor Monogram fil-coupe classic shirt Look 63 with black silk tie - Pair of raspberry rose - Raspberry rose Monogram Monogram flower stud earrings madras trench-coat - Black Millionaire sunglasses with frog puppet - Black cowboy sneaker-boots - Monument grey tailored - Monogram Macassar canvas and zipped narrow trousers Soft Trunk bag with LV puppet - Louis the wolf pastel print embroidered patches classic shirt - Raspberry rose Monogram madras hood and coast hat - Pair of raspberry rose Look 65 BIS Monogram flower stud earrings - Classic black (green and - Grey marl denim shirt orange version) LV trainers with shoulder pads - White Taurillon leather - Grey marl tailored denim Keepall bag with LV puppet trousers with teddy bear embroidered patches - Bandana worn as a mask - Flowers necklace and charms bracelet

Look 64

- Raspberry rose Monogram Look 66 madras tailored low-lapel evening jacket - Black tailored peak-lapel - Raspberry rose Monogram suit jacket with contrasted madras tailored cigarette buttons in recycled wool trousers tailoring fabric and tricolor - Raspberry rose classic shirt Monogram scorpion patch

67 puppet leather Hybrid lace-ups - Black bunched-up tailored - Fluorescent orange Damier flared trousers with raffia Soft Trunk bag contrasted buttons - Pair of b/w checkerboard LV drop earrings - Multicolour strass chain LV Look 69 and Monogram flowers charm- necklace - Bistro green classic shirt - Black distorted sunglasses with shoulder-pads and bistro - Black Taurillon leather green silk tie Soft Trunk bag with LV puppet - Bistro green tailored embroidered patch cigarette trousers - Black Ibiza sunglasses - Black and fluorescent green leather Hybrid boots Look 67 - Multicolour LV Puppet accumulation on Monogram - Bistro green tailored Macassar canvas Trunk peak-lapel suit jacket backpack - Camel tailored laced-up football trousers - Racing red shirt with white plain silk tie Look 70 - Light grey crushed felt top hat with printed bandanas - Multicolour suede intarsia - Pair of LV puppet Monogram varsity jacket bandanas - Camel tailored laced-up - Cobalt blue leather Hybrid football trousers boots - Tricolor fringed mesh top - Multicolour LV Puppet - Black Crushed felt top hat accumulation on Monogram with printed bandanas Macassar canvas Steamer bag - Multicolour fringed crochet scarf - Black Millionaire sunglasses - Pair of golden Monogram flower Look 68 balloon rings - Cobalt blue LV pin-lock - Fluorescent orange Damier loafers raffia trench-coat - White Taurillon leather - Bistro green tailored pochette with LV puppet shirt jacket family embroidered patch - Bistro green tailored bootcut trousers - White classic shirt - Fluorescent orange Damier Look 71 raffia bucket hat - Black distorted sunglasses - Multicolour mink intarsia - Black and fluorescent green jacket with mouse patch

68 puppet with printed bandanas - Tie-dye tailored peak-lapel - Black distorted sunglasses suit jacket - White and fluorescent orange - Tie-dye bunched-up flared leather Hybrid lace-ups denim trousers - White Taurillon leather - Blazing yellow classic shirt Trunk backpack with LV puppet with black silk tie embroidered patches - Single raspberry rose Monogram flower stud earring - Classic black (fluorescent yellow version) LV trainers Look 74 - White Taurillon leather pouch with LV puppet family print - B/w flame LV hand-knitted - Green LV cartoon embroidered crewneck jumper baseball cap - Black bunched-up tailored flared trousers - B/w distorted Damier knitted work gloves Look 72 - White distorted sunglasses - Black and fluorescent green - Tan leather car jacket Hybrid lace-ups - B/w multi-Damier classic shirt with black silk tie and LV puppet flower tie pin - Bistro green tailored Look 75 and zipped narrow trousers - Black Monogram flower - B/W window pane check sunglasses tailored slant-lapel suit - B/w distorted Damier jacket Hybrid boots - Black cigarette trousers - Monogram Macassar canvas in recycled wool tailoring Wallet trunk fabric - Blazing yellow classic shirt with black silk tie - Pair of golden Monogram Look 73 flowers balloon rings - Set of mismatched earrings: - White shearling and leather b/w checkerboard LV drop mixed coat with LV scorpion earring (left) and bird stud patch puppet earring (right) - White tailored cigarette - Classic black (green and trousers yellow version) LV trainers - White classic shirt B/w distorted Damier Keepall - Pair of black Monogram flower bag with LV dragon puppet key stud earrings ring - Set of 3 golden L and Monogram flowers balloon rings - Black Crushed felt top hat

69 Look 76 Look 79

- Monument grey kite car coat - Camel woven shearling coat - Raspberry rose tailored with LV flamingo patch puppet jumpsuit - Cobalt blue tailored - Cobalt blue classic shirt shirt-jacket with white silk tie - Cobalt blue tailored - White Space sunglasses and zipped narrow trousers - B/w distorted - Bistro green classic shirt Damier Hybrid boots with bistro green silk tie - Anagram black Keepall bag - Black baseball cap with yellow LV dragon patch puppet - Black Millionaire sunglasses - Black LV pin-lock loafers Look 77 - Black fake crocodilian leather Keepall bag with LV - Monument grey leather surcoat dragon patch puppet - Monument grey tailored and zipped narrow trousers - Raspberry rose classic shirt with black silk tie Look 80 - Pair of black Monogram flower stud earrings - Camel tailored double- - Mid-grey crushed felt top hat breasted coat with LV dog with printed bandanas patch puppet - Black and white leather in a racing red outfit Hybrid boots - Racing red tailored and - Monogram Macassar canvas zipped narrow trousers Papillon messenger bag with - White classic shirt LV dragon patch puppet with black silk tie - Black distorted sunglasses - Black and white leather Hybrid boots Look 78 - Monogram Macassar canvas Christopher backpack - Camel crewneck jumper with LV puppet embroidered with LV bear patch puppet patches - Raspberry rose cigarette trousers - Golden LV and bird puppet necklace Look 81 - Mid grey Crushed felt top hat with printed bandanas - Blazing yellow tailored - White distorted sunglasses peak-lapel suit jacket - B/w distorted Damier - Camel tailored cigarette LV pin-lock loafers trousers - Purple ostrich leather - Frog pastel printed classic Soft Trunk bag with LV dragon shirt with white silk tie patch puppet - Metal and glass bead necklace

70 - Black Crushed felt top hat - Accumulation LV puppet with printed bandanas on Trunk wearable wallet - Pair of LV puppet Monogram bandanas - Black LV pin-lock loafers - Black leather LV scorpion Look 84 puppet bag - Blazing yellow LV Puppet accumulation on oversized classic shirt Look 82 - Blazing yellow tailored laced-up football trousers - Tricolor Monogram tufted - Black Crushed felt top hat leather surcoat with printed bandanas - Black bunched-up tailored - Black LV Horloge knitted flared trousers scarf - Black classic shirt - White distorted sunglasses with bistro green silk tie - Cobalt blue leather - Pair of b/w checkerboard Hybrid boots LV drop earrings - Black baseball cap - Black and fluorescent green Hybrid lace-ups Look 85 - Monogram Macassar canvas Briefcase trunk with LV - Tricolor Monogram embroidered dragon and Louis the wolf tailored low-lapel evening patch puppets jacket in recycled wool tailoring fabric - Tricolor Monogram embroidered tailored cigarette trousers Look 83 - Raspberry rose Monogram madras classic shirt - Tricolor fil-coupe Monogram - Pair of golden Monogram flower oversized shirt with teddy balloon rings bear puppet - Blue Monogram madras hood - Tricolor fil-coupe Monogram and coast hat tailored cigarette trousers - Black Summerland boat shoes - Black classic shirt with white silk tie - Set of mismatched earrings: b/w checkerboard (left) LV Look 86 and dragon (right) drop earrings - Tricolor fil-coupe Monogram - Metal and glass bead necklace tailored peak-lapel suit - Light grey crushed felt top jacket hat with printed bandanas - Tricolor fil-coupe Monogram - Black and white leather tailored cigarette trousers Hybrid boots - Blazing yellow classic shirt - Black Ibiza sunglasses with black silk tie

71 - Pair of LV dragon puppet Look 89 drop earrings - Black Ibiza sunglasses - Multicolour knitted sequins - Anagram black Mini Keepall mock neck jumper, blue bag version - B/w Hybrid boots - Blazing yellow bunched-up tailored flared trousers - Golden L, V and Monogram flowers balloon charm necklace Look 87 - Multicolour knitted sequins balaclava, blue version - Black tailored peak-lapel - Black and racing red suit jacket in recycled knitted work gloves wool tailoring fabric - Silver Space sunglasses - Black bunched-up tailored - Black Taurillon leather flared trousers LV belt with LV puppet - Racing red classic shirt - Norse blue distorted Damier with bistro green silk tie LV Skate sneakers and black Monogram flower tiepin - Black Millionaire sunglasses - B/w distorted Damier Look 90 Hybrid boots - B/w distorted Damier - Blazing yellow and black Steamer Nano bag needle-punch shearling surcoat - Cobalt blue tailored cigarette trousers Look 88 - Raspberry rose classic shirt with black silk tie - Black shearling and leather - B/w checkerboard LV and bird mixed coat with LV scorpion puppet necklace patch puppet - Set of mismatched earrings: - Tricolor fil-coupe Monogram LV bird stud earring (left) tailored cigarette trousers and LV dragon drop earring - Black classic shirt (right) - Pair of b/w checkerboard - Pair of golden Monogram flower LV drop earrings balloon rings - Black Crushed felt top hat - Black baseball cap with printed bandanas - Cobalt blue and black leather - Pair of LV puppet Monogram Hybrid boots bandanas - Black Ibiza sunglasses - Classic black (green and yellow version) LV trainers Look 91 - Black Taurillon leather Keepall bag with LV puppet - Multicolour knitted sequins embroidered patch mock neck jumper, black version

72 - Raspberry rose tailored Look 94 laced-up football trousers - Multicolour knitted sequins - Norse blue and white balaclava, black version distorted Damier oversized - Pair of golden L and Monogram trucker jacket with LV flower balloon rings flamingo patch puppet - Golden L, V and Monogram - Black tailored bootcut flowers balloon charm necklace trousers - Silver Space sunglasses - Blazing yellow classic shirt - Black and white LV trainers with black silk tie - LV checkerboard drop earring - Black baseball cap - B/w distorted Damier Look 92 LV Skate sneakers - Black Taurillon leather - Norse blue and white Gym bag with LV puppet distorted checkerboard embroidered patch leather biker jacket and trousers - Blazing yellow classic shirt with black silk tie Look 95 - Set of mismatched earrings: LV bird stud earring (left) - White Horloge intarsia and LV dragon drop earring crewneck jumper (right) - White bunched-up tailored - White Space sunglasses flared trousers - Black leather Abbesses lace- - Golden L balloon ring ups - Pair of blue Monogram flower - White Taurillon leather Trunk stud earrings backpack with LV puppet print - Black Taurillon leather cap - Black Millionaire sunglasses - B/w distorted Damier - LV Skate sneakers Look 93 - Monogram Macassar canvas Mini Keepall bag with - Egret mohair knitted blazer crocheted LV monkey puppet - Indigo destroyed-patchwork - LV wolf puppet bag denim jeans - Bistro green classic shirt with black silk tie - Yellow strass LV stud earring Look 96 - Pair of multicolour glass bead necklaces - Multicolour LV Puppet - Blue LV cartoon embroidered accumulation on a Desert sage baseball cap cotton hoodie - Black Millionaire sunglasses - Desert sage pleated wrap- - Yellow Summerland boat shoes skirt - White custom LV trainers

73 Look 97 Look 100

- Norse blue and white - Norse blue and white LV distorted Damier Puppet accumulation on tailored low-lapel evening oversized classic shirt jacket - Black tailored cigarette - Raspberry rose distorted trousers Damier tailored laced-up - Blue Monogram madras hood football trousers and coast hat - Raspberry rose classic shirt - Classic black (fluorescent with black silk tie yellow) LV trainers - Set of mismatched earrings: pink Monogram flower stud earring (left) and LV dragon drop earring (right) Look 101 - Black Space sunglasses - Classic black (green and - Multicolour distorted yellow version) LV trainers Monogram and Damier kite - B/w distorted Damier Flap parka Soft Trunk bag - Bistro green tailored laced-up football trousers - Multicolour distorted Monogram and Damier tee shirt Look 98 - Pair of LV red flower puppet stud earrings - Multicolour distorted - Pair of golden Monogram flower Monogram trucker-collar balloon ring jumper - Golden L, V and Monogram - Blazing yellow Damier flowers balloon charm necklace motorcycle trousers - Light blue Space sunglasses - Bistro green classic shirt - Black LV pin-lock loafers with white silk tie - Pair of black Monogram flower stud earrings - Black Ibiza sunglasses Look 102 - Classic black (orange and green version) LV trainers - LV Puppet multicolour accumulation on norse blue tee-shirt - Black tailored and zipped Look 99 narrow trousers - Black Crushed felt top hat - Norse blue and white with printed bandanas distorted Damier kite parka - Black LV Horloge knitted - Blazing yellow classic shirt scarf - Blazing yellow tailored - Black Millionaire sunglasses bootcut trousers - Classic black (blue and pink - Black leather Abbesses lace- version) LV trainers ups - Anagram black Mini Keepall bag

74 Look 103 flower (right) and LV puppet dragon (left) - Norse blue and distorted - White distorted sunglasses Damier crewneck knitted - Classic black (red and yellow jumper version) LV trainers - Cobalt blue bunched-up - White Taurillon leather Trunk tailored flared trousers wearable wallet with LV - Blazing yellow classic shirt puppet embroidered patch with black silk tie - Multicolor LV medallion necklace dipped in green rubber Look 106 - Classic black (blue and pink version) LV trainers - Blue Monogram madras tailored - Monogram Macassar Keepall bag slant-lapel suit jacket with LV puppet embroidered - Blue Monogram madras patches and LV bunny key ring tailored cigarette trousers - Cobalt blue classic shirt with white silk tie - Mid-grey Crushed felt top Look 104 hat with printed bandanas - Pair of LV puppet Monogram - White LV bird printed bandanas cotton tee-shirt - Anagram Black Keepall bag - Bistro green bunched-up - Classic black (orange and tailored flared trousers green version) LV trainers - Multicolour LV medallion necklace dipped in green and black rubber - LV Puppet multicolour Look 107 accumulation charm-bracelet - Black Millionaire sunglasses - Monument grey satin coat - White LV trainers with cobalt blue shearling - LV Bird inflatable float lining and collar harness - Cobalt blue tailored bootcut trousers - Raspberry rose classic shirt with white silk tie Look 105 - Pair of raspberry rose Monogram flower stud earrings - Cobalt blue tailored hoodie - Pair of silver V and Monogram - Blue Monogram madras flower balloon rings tailored bootcut trousers - Classic black (blue and pink - Multicolour multi-motif version) LV trainers pleated wrap-skirt - Monogram Macassar canvas - Black classic shirt Trunk phone box with LV with white silk tie dragon embroidery patch - Pair of mismatched drop puppet earrings: back LV puppet

75 Look 108 balloon rings - Bicolor, green and beige - Stone-washed indigo sunglasses crystal-embroidered Monogram - Racing red and black over-shirt and LV dragon LV sneakers patch puppet - Stone-washed indigo crystal-embroidered Monogram flared trousers Look 111 (ex Look 110) - Bistro green classic shirt with white silk tie - Black leather puffer-perfecto - Stone-washed indigo with LV wolf puppet crystal-embroidered Monogram - Black tailored suit shorts bucket hat and face mask - Racing red classic shirt - B/w distorted Damier with white silk tie LV Skate sneakers - Racing red classic shirt with black silk tie - Black Ibiza sunglasses - Racing red and black leather Look 109 Hybrid boots with b/w Monogram socks - Cobalt blue classic shirt - B/w distorted Damier with shoulder-pads and white Keepall bag silk tie - Cobalt blue tailored and zipped narrow trousers - White Space sunglasses - Classic black (orange and green version) LV trainers - Pink Monogram flower earrings - Set of two b/w glass bead necklaces - Cobalt blue LV puppet accumulation Monogram Macassar canvas Mini Soft trunk bag

Look 110

- Orange and black needle-punch shearling car jacket with LV mouse patch puppet - Racing red tailored and zipped narrow trousers - Bistro green classic shirt with white silk tie - Pair of Golden Monogram flower

76 Look 112 - B/w distorted Damier beaded LV Skate sneakers - Racing red bias-cut dress with LV puppets - Custom b/w LV trainers Look 116

- Racing red satin hoodie Look 113 with LV scorpion puppet patch - Racing red tailored - Black satin padded coat cigarette trousers with wolf and LV padlock - Racing red jacquard patch puppets Monogram classic shirt - Black tailored and zipped with black silk tie narrow trousers - Black Ibiza sunglasses - B/w distorted Damier classic - Pink dyed LV trainers shirt with shoulder-pads - LV Puppet multicolour - Black baseball cap accumulation on Monogram - Pair of raspberry rose Macassar canvas Keepall bag Monogram flower stud earrings - Black Square sunglasses - B/w distorted Damier beaded LV Skate sneakers Look 117 - Anagram black Mini Keepall bag - Racing red Damier motorcycle jacket - White classic shirt Look 114 with black silk tie - Cobalt blue tailored - B/w distorted Damier cigarette trousers trench-coat with frog puppet - Pair of rainbow stud earrings - Black tailored cigarette - White Space sunglasses trousers - Classic black (grey and - Black classic shirt yellow version) LV trainers with white silk tie - Cobalt blue satin baseball cap - Racing red and black leather Hybrid boots

Look 118

Look 115 - Racing red kite parka - Cobalt blue tailored - B/w distorted Damier LV cigarette trousers Puppet accumulation on racing - Cobalt blue jacquard red tailored shirt Monogram classic shirt - Racing red tailored laced-up with white silk tie football trousers - Light blue Space sunglasses - White LV cartoon embroidered - Classic black (yellow and red knitted balaclava version) LV trainers - B/w distorted Damier Keepall bag 77 Look 119

- White tailored peak-lapel suit jacket - White tailored bootcut trousers - White classic shirt with bistro green silk tie - White and blue Hybrid lace-ups - LV wolf inflatable float harness

78 Louis Vuitton X Nigo® Men’s collection by Virgil Abloh and Nigo® Pre-Fall 2020

Look 1 cigarette trousers - White short sleeve - White short sleeve classic classic shirt shirt - LV lock black sunglasses - Grey micro Damier and LV - LV Mountain grey Damier jacquard cigarette trouser tie with bear - LV Mountain grey Damier tie - Metal ring with crystals LV² with bear - Keepall bag in Giant Damier - LV lock black sunglasses Ebene canvas and natural - Silver metal cuff with leather with drippy wave crystals Louis Vuitton motif in Monogram canvas - Black Voltaire loafers in - Black Voltaire derbies glazed calf leather in glazed calf leather

Look 2 Look 4

- Black fishtail parka - Brown large Damier jacquard with monogram and LV jacquard cropped suit lining - Grey Damier and LV jacquard - Grey micro Damier and LV DNA shirt jacquard cropped suit - LV flower black sunglasses - White short sleeve - LV Mountain brown Damier classic shirt tie with duck - LV lock black sunglasses - LV² gold key ring - LV Mountain grey Damier tie - Nano Amazone Messenger bag with bear in Giant Damier Ebene canvas - Damier giant and Monogram and natural leather with wave grey scarf drippy wave motif - Black Voltaire loafers in Monogram canvas in glazed calf leather - LV Mods ankle boots in Monogram canvas

Look 3 Look 5 - Black embroidered military blouson - Grey large Damier jacquard - Brown micro check wool vest cropped suit - Brown micro check wool - Grey Damier and LV jacquard

79 DNA shirt - LV² brown Damier belt - LV lock black sunglasses - Black LV Hiking ankle boots - LV Mountain grey Damier in plain calf leather tie with bear - Mini Tote bag in Giant Damier Ebene canvas Look 8 and natural leather with drippy wave motif - Black Damier knitted cardigan in Monogram canvas - Black Monogram and Damier - Black Voltaire derbies jacquard mix printed in glazed calf leather oversized shirt - Black Monogram and Damier jacquard mix denim trousers - LV lock black sunglasses Look 6 Christopher backpack in Giant Damier Ebene canvas - Indigo Monogram and Damier and natural leather jacquard mix denim jacket with drippy wave motif - Indigo Monogram and Damier in Monogram canvas jacquard mix printed - Black LV Hiking ankle boots oversized shirt in plain calf leather - Indigo Monogram and Damier jacquard mix denim trousers - Indigo damier jacquard denim bucket hat Look 9 - Silver double ring with crystals Louis Vuitton - Brown big Damier jacquard - Duck can and LV² gold double face cropped duffle pendants coat - Duck and bear bag charms - Brown micro check wool vest - Nil Messenger bag - Brown micro check wool in Giant Damier Ebene canvas cigarette trousers and natural leather with - White short sleeve drippy wave motif in Monogram classic shirt canvas - LV lock black sunglasses - LV Mods ankle boots - LV Mountain brown Damier in Damier suede calf leather tie with duck Voltaire loafers in Monogram canvas

Look 7

- Black Monogram and Damier Look 10 jacquard mix denim jacket - Black Monogram and Damier - Brown Damier knitted cardigan jacquard mix printed - Brown large Damier oversized shirt jacquard cigarette trousers - Black Monogram and Damier - White short sleeve jacquard mix denim trousers classic shirt - Brown Damier giant wool scarf - Black cotton cap 80 - LV flower black sunglasses - LV Mountain brown Damier tie with duck - Mini Tote in Giant Damier Ebene canvas and natural leather with drippy wave motif in Monogram canvas - LV Mods ankle boots in Monogram canvas

Look 11

- Grey big Damier jacquard double face cropped duffle coat - White short sleeve classic shirt - Grey micro Damier and LV jacquard cigarette trousers - Damier giant and Monogram wave grey scarf - LV flower black sunglasses - LV Mountain grey Damier tie with bear - Black Voltaire loafers in glazed calf leather

Look 12

- Beige and Monogram jacquard reversible blouson - Brown large Damier jacquard cigarette trousers - LV flower black sunglasses - Brown Damier giant wool scarf - Double Phone Pouch in Giant Damier Ebene canvas and natural leather with “LV Made” Turtle print - Voltaire loafers in Monogram canvas

81