Nz Bvod Half Year (H2 2020) Update – March 2021 New Zealanders Are Increasingly Engaging with Nz Bvod Platforms

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FAST FACTS - NZ BVOD HALF YEAR (H2 2020) UPDATE – MARCH 2021 NEW ZEALANDERS ARE INCREASINGLY ENGAGING WITH NZ BVOD PLATFORMS

The way in which we watch TV is evolving – while Linear TV continues to have high viewership, New Zealanders are also increasingly choosing to engage with NZ BVOD platforms.

NZ BVOD reaches 1.5 million New Zealanders aged 15+ every week – this is a massive 42% increase year on year.

We’re seeing growth across a range of demographics, and while watching any video online has increased, in some groups, such as HHS with Kids and Homeowners, growth is significantly higher for BVOD.

Advertising within BVOD is proven to be more effective than on other video platforms, so now is the time for advertisers to get on board.

49% 800,000 4 of 10 56% Household Shoppers All People 25 - 54 Homeowners All People 18-39 with Kids

Source: *Nielsen Consumer and Media Q3 – Q4 2020 – Weekly Reach Base: All People 15+, Accessed TV/Video/Movies online last 7 days *NZ BVOD = TVNZ On Demand; ThreeNow; Bravo TV; Freeview; SkyGO; Sky Fan Pass; Choice TV On Demand; Maori Television On Demand SIGNIFICANT INCREASES ACROSS ALL AUDIENCES

Weekly Reach Weekly Reach % Change – Audience (000’s) (%) 000’s YOY

All People 15+ 1,502 50% 42%

All People 25 - 54 794 49% 40%

All People 18 – 39 557 42% 30%

Main HHS with Kids 327 56% 61%

Homeowners 817 59% 49%

Source: Nielsen Consumer and Media Insights Q3 – Q4 2020; Q3 – Q4 2019. Base: All People 15+, Watched TV/Video/Movies online last 7 days *NZ BVOD = TVNZ On Demand; ThreeNow; Bravo TV; Freeview; SkyGO; Sky Fan Pass; Choice TV On Demand; Maori Television On Demand N.B. As seen in other markets, watching TV/video online has shown overall growth through 2020, partly driven by behaviour change to the Covid-19 pandemic. THE BVOD ENVIRONMENT IS IDEAL FOR ADVERTISERS

Professionally produced, regulated content, brand-safe environment

Higher rate of co-viewing than other online video platforms*

Advertising is 100% viewable, 100% of the time** with a 96% completion rate***

Linear TV and BVOD campaigns see more than twice (2.4) the sales impact of those combining TV and social video platforms**

Sources: * *TVNZ - Kantar Research 2019; **Professor Karen Nelson-Field, Benchmark Series. ***Google Ad Manager – TVNZ and Discovery New Zealand