2019 Creative Agencies New Business

2019 CREATIVE AGENCIES NEW BUSINESS

India / May 2019

ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (Crore) (Crore) Project X Project, Sonata, 1 1 Mudra DDB Brookefield AOR+Project, 73.4 73.4 26 PlayStation, Daniel Wellington Roadster, Godrej Interio, STB, Nova 2 2 Wunderman Thompson 36.2 36.2 42 Eyewear Solutions, Nutral

USV Private Limited, Tata Motors' 3 4 MullenLowe Group Lintas Group 32.8 32.8 11 Altroz, HONOR, Ruosh, Medlife.com Uber India Project, Star Group - 4 3 Ogilvy Hotstar VIP, Home Credit, ITC 27.7 27.7 21 Intense Sticks Project Bajaj Commercial AOR - LBM, Acko General insurance, Ensure Project - 5 5 Leo Burnett LBM, Amazon Repurchase AOR - 27.1 Coke - Thumsup 25.0 28 Orchard, OCEAN DRINKS PRIVATE LIMITED Project - Orchard

6 7 Dentsu Britannia Timepass 14.0 14.0 5

MYNTRA Project, Mylan Retainer, 7 6 McCann WorldGroup COFFEE BOARD Project, Aqualite 13.9 13.9 16 Project

8 44 VMLY&R Big Bazaar, SUD Life, Saffola Oils 12.9 12.9 7

WeWork Project, Body Shop Project, Publicis + Publicis 9 9 Ebro Foods India, GPI - Cavanders, 7.4 7.4 10 Ambiance Wellman, Twitter Project

10 29 L&K Saatchi & Saatchi Prayagh Nutri, Casio, VFS Global 7.6 7.3 8

11 22 FCB Domino's Pizza 6.7 6.2 2

12 8 Havas Worldwide Citroën 5.4 5.4 2

13 10 BBH Audi 6.7 PlayStation 4.7 1

HSIL Ltd Project-Istrat, Valvoline 14 11 Indigo Retainer - Istrat, Amazon, You Tube, 4.2 4.2 11 ANI Technologies Pvt Ltd (OLA)

IPL Franchise Kolkata Knight Riders 15 12 Gozoop 4.0 4.0 2 (KKR), amanté digital Jetwing Project, Nestle Health 16 13 Digitas Sciences, Puma, Myntra Designs 3.6 3.5 7 Private Limited 17= 14= BBDO BUMBLE 3.4 3.4 1

17= 14= Famous Innovations Monster 3.4 3.4 1

Jack in the Box Marico's Parachute Advansed 17= 14= 3.4 3.4 1 Worldwide Coconut Créme Oil

17= 14= TBWA Hamleys 3.4 3.4 1

334.9 237

1 2019 MEDIA AGENCIES NEW BUSINESS

India / May 2019

ESTIMATED ESTIMATED YTD RANK THIS RANK LAST OVERALL YTD No.of AGENCY RECENT WINS WIN REVENUE RECENT LOSSES MONTH MONTH REVENUE Wins (Crore) (Crore) Udaan, Mosons Extractions, 1 1 Mindshare 83.0 83.0 41 Sebamed, Oxfordcaps, Hindware Zomato, ABT Associates, HPCL 2 2 Lodestar Universal (Hindustan Petroleum Corporation 22.6 Zivame 21.6 3 LTD)

3 3 Zenith Honor Project, Hero Electronix 15.4 15.4 3

Muthoot Fin Corp, Mfine, Cure.Fit, 4 4 Wavemaker 14.7 14.1 9 ITC

5 5 Madison Media Marico, Marico Media 13.7 13.7 1

6 6 dentsu X Food Company 7.5 7.5 6

Ampere from Greaves Cotton National 7 8 Starcom Project, RealMe Mobiles, Adda 52, 5.0 4.3 4 Geographic Zivame

British Council, Toto, Bajaj Alliance General Insurance, Accor Hotels 8 7 Havas Media 4.3 4.3 5 (Arena Media - Delhi), Four Seasons Hotel Bangalore (Arena Media)

9 10 MediaCom ShareChat, Merck 4.1 4.1 2

RSH Global, Bal Raksha Bharat 10 9 Lintas Media Group 2.5 2.5 2 (Save The Children)

11 12 PHD Singapore Airlines 1.2 1.2 1

12 11 Carat Maunufacturing Company 3.8 Mosons Extractions 0.9 2

Cardekho, Clearscore, Lovely Professional 13 13 OMD MudraMax 4.1 -0.8 4 91SpringBoard University

14 14 Motivator 0.0 Honor -11.5 0

160.4 83

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to [email protected] or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.