Theme 1 Answers Chapter 1 Case Study

Total Page:16

File Type:pdf, Size:1020Kb

Theme 1 Answers Chapter 1 Case Study THEME 1 ANSWERS CHAPTER 1 CASE STUDY: MARS AND BANCO SANTANDER 1. Suggest two raw materials that might be used by Mars. Answers may include: cocoa, sugar, milk, dried fruit, nuts and wrapping materials. 2. Suggest two examples of different workers that might be employed by Mars. Answers may include: factory workers, machine operators, production line workers, supervisors, managers or quality inspectors. 3. Suggest two services that might be provided by Banco Santander. Answers may include: the provision of current accounts, insurance policies, loans and overdrafts, credit cards or savings accounts. 4. Discuss in groups the possible reasons why Mars may use more machinery in its operations than Santander. The provision of services such as banking often requires more people in production. This is because the service industry often involves carrying out tasks for customers that are likely to be done by people. In contrast, Mars is a manufacturer and many of its products are produced on production lines in highly automated factories. Most of the processes used to make chocolate bars, including wrapping and packaging, can be carried out by machines. The use of labour is not significant in relation to the amount of machinery. However, with more and more people using online banking, the numbers of people employed in the provision of financial services is falling. An increasing number of financial services can be provided online with a small amount of contact between bank employees and customers. ACTIVITY 1 CASE STUDY: JINDAL STEEL AND POWER 1. What is meant by the term manufacturing? One important aspect of production is manufacturing. This involves the use of resources such as raw materials, components, fuel, labour and machinery to make physical goods. In this example, steel products (such as railway lines, steel plate, steel rolls, coils and wire rods) are made from raw materials such as iron ore, coal and complex machinery. 2. Jindal Steel makes a large quantity of intermediate goods. What does this mean? Some manufacturing involves the production of intermediate goods. These goods are made to be used by other manufacturers and enterprises. They are often components and parts for much larger products. In this case, Jindal Steel and Power makes railway track for rail companies. © Pearson Education Ltd 2020. Copying permitted for purchasing institution only. This material is not copyright free. 3. What might be one advantage of using a greater quantity of machinery in production than labour? The use of machinery in production is often more efficient than using labour. It may be possible to reduce production costs if machinery is used. In this case, during the manufacturing process, the rails go through a thorough automated inspection process to maintain quality. Special equipment, which uses ultrasound technology and lasers, helps to inspect the steel’s inner quality, the rail surface quality and the track dimensions. The main advantages of this approach is that efficiency is improved in production. Consistency and quality are also guaranteed, which helps to reduce waste and keep costs down. ACTIVITY 2 CASE STUDY: CELIA SANCHEZ 1. Suggest two examples of capital that Celia will use. Capital is often said to be an artificial resource because it is made by labour. Examples of capital used by Celia mentioned in the case study include the property that was purchased where the bakery was built. Celia will also have used ovens, cooking implements such as cake tins and baking trays, a food mixer, a mobile phone, some kitchen furniture and a computer. 2. Celia Sanchez is an entrepreneur. What evidence is there in this case study to support this view? Entrepreneurs are responsible for setting up and running businesses. Celia has set up a bakery to supply local shops, cafés and hotels with cakes. This was her idea and she owns the business. These are features of being an entrepreneur. Celia has also taken some risk: she has invested MXN700 000 of her own money. If the business is not successful she may lose some, or all, of this money. Celia also organises other production factors. She has purchased some capital and she hired people to help her out once the business was established. MULTIPLE CHOICE QUESTIONS 1. B 2. C 3. A 4. A CHAPTER REVIEW CASE STUDY: TRAVELIBRO 1. What is meant by the term production? Production involves the transformation of resources such as raw materials, tools, equipment and people into goods or services. In this example, TraveLibro is providing a travel service using IT equipment and a range of different workers, for example. 2. Calculate the total income for India (in Rs) from all types of production in 2016/17. The amount of income generated by the service sector in India is Rs7 378 705. This was 53.66 per cent of the total income for the country. Therefore total income is given by: Total income = Rs7 378 705 = Rs13 750 847 53.66% © Pearson Education Ltd 2020. Copying permitted for purchasing institution only. This material is not copyright free. 3. What is meant by delivering a service? A growing amount of production in many countries is associated with the delivery of services. Delivering services involves carrying out tasks for customers or providing facilities which customers can use. In this case, TraveLibro is a travel social networking portal designed to connect users with fellow travellers, bloggers, travel agents and other industry partners. TraveLibro supplies an app which can provide customised holiday plans for a range of different holiday experiences, such as family vacations and backpacking with friends. It also provides simple and efficient planning tools linked to information sources and an option to make bookings. It also allows users to capture, save, share and relive their travel experiences. 4. Explain one factor of production used by TraveLibro. TraveLibro is a service-provider. It operates from an office in Mumbai. According to information in the case study, the owners hired some talented people from the technology, travel, research and digital sectors. These people are a factor of production (the labour). These people will use their skills to help TraveLibro provide its electronic travel services. For example, some of them would be responsible for providing special technical knowledge in the provision of information online. 5. Discuss the roles played by entrepreneurs such as Monish Shah and Malhar Gala. Both Monish Shah and Malhar Gala are entrepreneurs. Typical of entrepreneurs, they are both risk takers; they both invested their own money into the venture. Although the venture was launched by Monish, he was joined later by Malhar who contributed a substantial amount of money to the operation. This helped to match the huge amount that Monish had already invested. However, the two were able to reduce the financial risk by continuing to work full-time for their current employers. This means that if TraveLibro collapsed, they would still have the income from their jobs. Another role played by Monish and Malhar was that of organising other factors of production. For example, in 2014 they rented their first office in Mumbai. They also hired some talented people from the technology, travel, research and digital sectors. The two entrepreneurs would have spent time finding the right location for their office and recruiting key skilled- workers. In the first two years the pair worked very hard to develop the business, often only sleeping for 3 hours a night. This reflects the effort and hard work that is expected from entrepreneurs when setting up a new enterprise. As TraveLibro grows, Monish and Malhar will need to use a wide range of skills such as decision-making, people management, time management and financial judgement, to organise resources effectively in the future. CHAPTER 2 CASE STUDY: PRODUCTION ACTIVITIES 1. Which of these production activities are concerned with (a) agriculture (b) manufacturing or (c) services? a) The tea plantation in (b) is an example of a business involved in agriculture. It is using the land to grow produce. b) The assembly of televisions in (c) is a manufacturing activity. Physical products are being made. c) Both the airline company in (a) and the architects working in (d) supply services. The airliner is transporting people by plane and the architects are designing buildings for clients. © Pearson Education Ltd 2020. Copying permitted for purchasing institution only. This material is not copyright free. 2. Which of these production activities are most likely to employ large numbers of people in a developing nation? Explain your answer. Developing nations tend to employ more people in agriculture. Their economies are still in the early stages of development and generally their focus is on the production of food. Therefore, the commercial activity in (b) is most likely to employ the most people in agriculture. The photograph shows tea being harvested by people rather than machines. ACTIVITY 1 CASE STUDY: COCONUT MILK PRODUCTION 1. What is the difference between the primary and the secondary sectors? Use examples from this case study. In the primary sector, business activity involves extracting raw materials from the earth. In this case, the growing of coconuts by small-scale producers is an example of farming. Farming is probably the most important primary sector activity for most countries. Most agriculture is concerned with food production like coconut growing in this example. The secondary sector is to do with manufacturing and processing. In this case, coconuts are being processed into coconut milk. Machinery, like that shown in the photograph, is likely to be used to extract all of the milk from the coconuts. This might be followed by a cleaning process to ensure that the coconut milk is pure enough. 2. What has happened to the number of people employed in agriculture in Indonesia since 1976? In Indonesia, like many countries, the number of people employed in agriculture is falling.
Recommended publications
  • Product ID Product Type Product Description Notes Price (USD) Weight (KG) SKU 10534 Mobile-Phone Apple Iphone 4S 8GB White 226.8
    Rm A1,10/F, Shun Luen Factory Building, 86 Tokwawan Road, Hong Kong TEL: +852 2325 1867 FAX: +852 23251689 Website: http://www.ac-electronic.com/ For products not in our pricelist, please contact our sales. 29/8/2015 Product Price Weight Product Type Product Description Notes SKU ID (USD) (KG) 10534 mobile-phone Apple iPhone 4S 8GB White 226.8 0.5 40599 10491 mobile-phone Apple iPhone 5s 16GB Black Slate 486.4 0.5 40557 10497 mobile-phone Apple iPhone 5s 16GB Gold 495.6 0.5 40563 10494 mobile-phone Apple iPhone 5s 16GB White Silver 487.7 0.5 40560 10498 mobile-phone Apple iPhone 5s 32GB Gold 536.3 0.5 40564 11941 mobile-phone Apple iPhone 6 128GB Gold 784.1 0.5 41970 11939 mobile-phone Apple iPhone 6 16GB Gold 622.8 0.5 41968 11936 mobile-phone Apple iPhone 6 16GB Silver 633.3 0.5 41965 11942 mobile-phone Apple iPhone 6 16GB Space Grey 618.9 0.5 41971 11940 mobile-phone Apple iPhone 6 64GB Gold 705.4 0.5 41969 11937 mobile-phone Apple iPhone 6 64GB Silver 706.7 0.5 41966 11943 mobile-phone Apple iPhone 6 64GB Space Grey 708 0.5 41972 11963 mobile-phone Apple iPhone 6 Plus 128GB Silver 917.9 1 41991 11955 mobile-phone Apple iPhone 6 Plus 16GB Gold 755.3 1 41983 11961 mobile-phone Apple iPhone 6 Plus 16GB Silver 731.6 1 41989 11958 mobile-phone Apple iPhone 6 Plus 16GB Space Grey 735.6 1 41986 11956 mobile-phone Apple iPhone 6 Plus 64GB Gold 843.1 1 41984 11962 mobile-phone Apple iPhone 6 Plus 64GB Silver 841.8 1 41990 11959 mobile-phone Apple iPhone 6 Plus 64GB Space Grey 840.5 1 41987 12733 mobile-phone ASUS ZenFone 2 ZE550ML Dual SIM
    [Show full text]
  • Messaging Made Easy
    MESSAGING MADE EASY I held off on buying a smartphone for a while, because I didn’t want to pay a lot of money for a lot of crazy features that I didn’t want to learn about or wouldn’t use. But finally I found one that was right for me, the T-Mobile ® myTouch ™ Q by LG. It gives me the power and capability to do everything I want—text, email, update my status, get directions, and take pictures without investing a lot of time Easy to Learn ™ figuring it out. The setup was so simple that I was Powered by the Android platform and touting a physical QWERTY keyboard, the myTouch Q is a texter’s dream... up and running the same day and with the Genius simple, smart, and easy to use. button, I was even able to safely make calls while driving home. Good Listener When driving, cooking, or otherwise occupied, the Genius but - Lots of smartphones don’t have REAL keyboards ton lets users easily operate key functions by voice command. any more, but fortunately myTouch Q does! Having a real keyboard combined with tips that got me Organized Access comfortable navigating through the UI immediately, The App Drawer is made to contain all the personalized essentials for everyday life. That means no more sorting and sure made this phone a good choice. Even better, it searching –what’s needed is right at your fingertips. has a categorized App Drawer for just the apps I need most, and preloaded entertainment access so Ingenious Innovation when I have a few minutes for TV or news, they’re With its ample screen, powerful processor, and fast connection, right there.
    [Show full text]
  • Report on Fly Ash Generation and Its
    REPORT ON FLY ASH GENERATION AT COAL / LIGNITE BASED THERMAL POWER STATIONS AND ITS UTILIZATION IN THE COUNTRY FOR THE 1ST HALF OF THE YEAR 2020-2021 (April 2020 to September 2020) CENTRAL ELECTRICITY AUTHORITY NEW DELHI MARCH 2021 CONTENTS PARA No. PAGE DESCRIPTION No. 1.0 Background 1 2.0 Ash Generation & Utilization during the 1st Half Year 2020-21 2 2.1 A Brief Summary 2 Power Utilitywise Status of Fly Ash Generation & its utilization during 2.2 3 the 1st Half Year 2020-21 State wise Status of Fly Ash Generation & its utilization during the 1st 2.3 9 Half Year 2020-21 Present Status of Fly Ash Utilization as per MoEF’s amendment 3.0 10 notification dated 3rd November, 2009 3.1 Range of Fly Ash Utilization during the 1st Half Year 2020-21 11 Thermal Power Stations that have achieved 100% or more ash 3.2 11 utilization during the 1st Half Year 2020-21 Power Stations in Fly Ash Utilization level of 90% to less than 100% 3.3 17 during the 1st Half Year 2020-21 Power Stations in Fly Ash Utilization level of 70% to less than 90% 3.4 18 during the 1st Half Year 2020-21 Power Stations in Fly Ash Utilization level of 50% to less than 70% 3.5 20 during the 1st Half Year 2020-21 Power Stations with Fly Ash utilization level of less than 50% during 3.6 22 the 1st Half Year 2020-21 Power Stations with no Fly Ash Generation during the 1st half of the 3.7 24 Year 2020-21 4.0 Modes of Fly Ash utilization during the 1st Half Year 2020-21 25 5.0 Conclusions & Recommendations 27 List of Abbreviations 31 Fly Ash Generation and its Utilization at Coal / Lignite based Thermal Annexure-I Power Stations in the country during the 1st Half Year of 2020-21 (Power Utility Wise) i LIST OF TABLES & FIGURES TABLE PAGE TITLE OF TABLE No.
    [Show full text]
  • Flash Yellow Powered by the Nationwide Sprint 4G LTE Network Table of Contents
    How to Build a Successful Business with Flash Yellow powered by the Nationwide Sprint 4G LTE Network Table of Contents This playbook contains everything you need build a successful business with Flash Wireless! 1. Understand your customer’s needs. GO TO PAGE 3 2. Recommend Flash Yellow in strong service areas. GO TO PAGE 4 a. Strong service map GO TO PAGE 5 3. Help your customer decide on a service plan GO TO PAGE 6 4. Ensure your customer is on the right device GO TO PAGE 8 a. If they are buying a new device GO TO PAGE 9 b. If they are bringing their own device GO TO PAGE 15 5. Device Appendix – Is your customer’s device compatible? GO TO PAGE 28 2 Step 1. Understand your customer’s needs • Mostly voice and text - Flash Yellow network would be a good fit in most metropolitan areas. For suburban / rural areas, check to see if they live in a strong Flash Yellow service area. • Average to heavy data user - Check to see if they live in a strong Flash Yellow service area. See page 5. If not, guide them to Flash Green or Flash Purple network to ensure they get the best customer experience. Remember, a good customer experience is the key to keeping a long-term customer! 3 Step 2. Recommend Flash Yellow in strong areas • Review Flash Yellow’s strong service areas. Focus your Flash Yellow customer acquisition efforts on these areas to ensure high customer satisfaction and retention. See page 5. o This is a top 24 list, the network is strong in other areas too.
    [Show full text]
  • Stimulating Supermarket Development in Maryland
    STIMULATING SUPERMARKET DEVELOPMENT IN MARYLAND A report of the Maryland Fresh Food Retail Task Force Task Force Baltimore Development Maryland Department of Maryland Family Network Safeway Inc. Members Corporation Agriculture Linda Ramsey, Deputy Director Greg Ten Eyck, Director of Public Will Beckford, Executive Director Joanna Kille, Director of of Family Support Affairs and Government Relations of Commercial Revitalization Government Relations Margaret Williams, Executive (Task force co-chair) Advocates for Children Kristen Mitchell, Senior Economic Mark Powell, Chief of Marketing Director and Youth Development Officer and Agribusiness Development Santoni’s Super Market Becky Wagner, Executive Director Leon Pinkett, Senior Economic Maryland Food Bank Rob Santoni, Owner (Task force co-chair and Development Officer Maryland Department of Deborah Flateman, CEO convening partner) Business and Economic Saubel’s Markets Bank of America Development Maryland Governor’s Office Greg Saubel, President Ahold USA Brooke Hodges, Senior Vice Victor Clark, Program Manager, for Children Tom Cormier, Director, President Office of Small Business Christina Drushel, Interagency Supervalu Government Affairs Dominick Murray, Deputy Prevention Specialist Tim Parks, Area Sales Director, B. Green Co. Secretary Eastern Region Angels Food Market Benjy Green, CEO Maryland Hunger Solutions Walt Clocker, Owner and Chairman Maryland Department of Cathy Demeroto, Director The Association of Baltimore of the Maryland Retailers CommonHealth ACTION Health and Mental
    [Show full text]
  • Retirement Strategy Fund 2060 Description Plan 3S DCP & JRA
    Retirement Strategy Fund 2060 June 30, 2020 Note: Numbers may not always add up due to rounding. % Invested For Each Plan Description Plan 3s DCP & JRA ACTIVIA PROPERTIES INC REIT 0.0137% 0.0137% AEON REIT INVESTMENT CORP REIT 0.0195% 0.0195% ALEXANDER + BALDWIN INC REIT 0.0118% 0.0118% ALEXANDRIA REAL ESTATE EQUIT REIT USD.01 0.0585% 0.0585% ALLIANCEBERNSTEIN GOVT STIF SSC FUND 64BA AGIS 587 0.0329% 0.0329% ALLIED PROPERTIES REAL ESTAT REIT 0.0219% 0.0219% AMERICAN CAMPUS COMMUNITIES REIT USD.01 0.0277% 0.0277% AMERICAN HOMES 4 RENT A REIT USD.01 0.0396% 0.0396% AMERICOLD REALTY TRUST REIT USD.01 0.0427% 0.0427% ARMADA HOFFLER PROPERTIES IN REIT USD.01 0.0124% 0.0124% AROUNDTOWN SA COMMON STOCK EUR.01 0.0248% 0.0248% ASSURA PLC REIT GBP.1 0.0319% 0.0319% AUSTRALIAN DOLLAR 0.0061% 0.0061% AZRIELI GROUP LTD COMMON STOCK ILS.1 0.0101% 0.0101% BLUEROCK RESIDENTIAL GROWTH REIT USD.01 0.0102% 0.0102% BOSTON PROPERTIES INC REIT USD.01 0.0580% 0.0580% BRAZILIAN REAL 0.0000% 0.0000% BRIXMOR PROPERTY GROUP INC REIT USD.01 0.0418% 0.0418% CA IMMOBILIEN ANLAGEN AG COMMON STOCK 0.0191% 0.0191% CAMDEN PROPERTY TRUST REIT USD.01 0.0394% 0.0394% CANADIAN DOLLAR 0.0005% 0.0005% CAPITALAND COMMERCIAL TRUST REIT 0.0228% 0.0228% CIFI HOLDINGS GROUP CO LTD COMMON STOCK HKD.1 0.0105% 0.0105% CITY DEVELOPMENTS LTD COMMON STOCK 0.0129% 0.0129% CK ASSET HOLDINGS LTD COMMON STOCK HKD1.0 0.0378% 0.0378% COMFORIA RESIDENTIAL REIT IN REIT 0.0328% 0.0328% COUSINS PROPERTIES INC REIT USD1.0 0.0403% 0.0403% CUBESMART REIT USD.01 0.0359% 0.0359% DAIWA OFFICE INVESTMENT
    [Show full text]
  • Select Smartphones and Tablets with Qualcomm® Quick Charge™ 2.0 Technology
    Select smartphones and tablets with Qualcomm® Quick Charge™ 2.0 technology + Asus Transformer T100 + Samsung Galaxy S6 + Asus Zenfone 2 + Samsung Galaxy S6 Edge + Droid Turbo by Motorola + Samsung Note 4 + Fujitsu Arrows NX + Samsung Note Edge + Fujitsu F-02G + Sharp Aquos Pad + Fujitsu F-03G + Sharp Aquos Zeta + Fujitsu F-05F + Sharp SH01G/02G + Google Nexus 6 + Sony Xperia Z2 (Japan) + HTC Butterfly 2 + Sony Xperia Z2 Tablet (Japan) + HTC One (M8) + Sony Xperia Z3 + HTC One (M9) + Sony Xperia Z3 Tablet + Kyocera Urbano L03 + Sony Xperia Z4 + LeTV One Max + Sony Xperia Z4 Tablet + LeTV One Pro + Xiaomi Mi 3 + LG G Flex 2 + Xiaomi Mi 4 + LG G4 + Xiaomi Mi Note + New Moto X by Motorola + Xiaomi Mi Note Pro + Panasonic CM-1 + Yota Phone 2 + Samsung Galaxy S5 (Japan) These devices contain the hardware necessary to achieve Quick Charge 2.0. It is at the device manufacturer’s discretion to fully enable this feature. A Quick Charge 2.0 certified power adapter is required. Different Quick Charge 2.0 implementations may result in different charging times. www.qualcomm.com/quickcharge Qualcomm Quick Charge is a product of Qualcom Technologies, Inc. Updated 6/2015 Certified Accessories + Air-J Multi Voltage AC Charger + Motorola TurboPower 15 Wall Charger + APE Technology AC/DC Adapter + Naztech N210 Travel Charger + APE Technology Car Charger + Naztech Phantom Vehicle Charger + APE Technology Power Bank + NTT DOCOMO AC Adapter + Aukey PA-U28 Turbo USB Universal Wall Charger + Power Partners AC Adapter + CellTrend Car Charger + Powermod Car Charger
    [Show full text]
  • Developing Community Gardens and Improving Food Security a Thesis Presented to the Faculty of the College
    Growing What You Eat: Developing Community Gardens and Improving Food Security A thesis presented to the faculty of the College of Arts and Sciences of Ohio University In partial fulfillment of the requirements for the degree Master of Arts Michelle P. Corrigan June 2010 © 2010 Michelle P. Corrigan. All Rights Reserved. 2 This thesis titled Growing What You Eat: Developing Community Gardens and Improving Food Security by MICHELLE P. CORRIGAN has been approved for the Department of Geography and the College of Arts and Sciences by Geoffrey L. Buckley Associate Professor of Geography Benjamin M. Ogles Dean, College of Arts and Sciences 3 ABSTRACT CORRIGAN, MICHELLE P., M.A., June 2010, Geography Growing What You Eat: Developing Community Gardens and Improving Food Security (131 pp.) Director of Thesis: Geoffrey L. Buckley Food insecurity and awareness are growing concerns in the United States. In addition to studying issues of supply and distribution, scholars and activists working in the field have turned their attention to food-related health problems such as obesity and diabetes. This has caused many to explore the extent to which Americans are engaged and involved in food systems. One way people are engaging with food systems is through community food security approaches such as community gardening. The popularity of community gardening and the localization of food production are evident across the country in cities, small towns, and rural areas eager to narrow the gap between production and consumption. In-depth interviews and field observations from Baltimore, Maryland and Athens, Ohio were used to examine the challenges of community gardening and determine the involvement people have within the food system from their experience with community gardening.
    [Show full text]
  • ENLS 202(SUM2021) 1 Will Accrue with Effect from 15 June 2021
    Supplementary Guidance Notes on the Extended Non-means-tested Loan Scheme 2020/21 Academic Year (Only Applicable to Students of Hong Kong Metropolitan University Studying in the 2021 Summer Term) Applications under the Extended Non-means-tested Loan Scheme (ENLS) are now open for students of Hong Kong Metropolitan University (HKMU) studying courses offered in the 2021 Summer Term. This information sheet is a supplement to the Application Guidance Notes of the Extended Non-means-tested Loan Scheme [ENLS 140]. You should study the Application Guidance Notes in conjunction with this Supplementary Guidance Notes before you submit your ENLS application. 2. Administrative fee Before submitting your ENLS application, you must pay the administrative fee of HK$180 in cash at any branch of the Hong Kong and Shanghai Banking Corporation (the Bank) and keep the original transaction advice/receipt. You may also transfer the administrative fee to the Student Finance Office (the SFO)’s account no. 044-171635-001 through automatic teller machines (ATM) of the Bank. During the ATM transaction, please choose "Transfer" service and press “Yes” for “Do you need to take a transaction advice?”. Payment by cheque or PPS is NOT acceptable. If you fail to produce the original transaction advice/receipt for the paid administrative fee during your submission of ENLS application, you have to apply for a bank statement from the Bank showing the transaction concerned. Administrative fees paid are neither refundable nor transferable. 3. How to apply 3.1 You can apply for the ENLS loan to cover your tuition fees for the 2021 Summer Term after you have received the debit note(s) for the tuition fees issued by HKMU.
    [Show full text]
  • The Great Tekhelet Debate—Blue Or Purple? Baruch and Judy Taubes Sterman
    archaeological VIEWS The Great Tekhelet Debate—Blue or Purple? Baruch and Judy Taubes Sterman FOR ANCIENT ISRAELITES, TEKHELET WAS writings of rabbinic scholars and Greek and Roman God’s chosen color. It was the color of the sumptu- naturalists had convinced Herzog that tekhelet was a ous drapes adorning Solomon’s Temple (2 Chroni- bright sky-blue obtained from the natural secretions cles 3:14) as well as the robes worn by Israel’s high of a certain sea snail, the Murex trunculus, known to priests (Exodus 28:31). Even ordinary Israelites produce a dark purple dye.* were commanded to tie one string of tekhelet to But the esteemed chemist challenged Herzog’s the corner fringes (Hebrew, tzitzit) of their gar- contention: “I consider it impossible to produce a ments as a constant reminder of their special rela- pure blue from the purple snails that are known to Tekhelet was tionship with God (Numbers 15:38–39). me,” Friedländer said emphatically.1 But how do we know what color the Biblical writ- Unfortunately, neither Herzog nor Friedländer God’s chosen ers had in mind? While tekhelet-colored fabrics and lived to see a 1985 experiment by Otto Elsner, a color. It colored clothes were widely worn and traded throughout the chemist with the Shenkar College of Fibers in Israel, ancient Mediterranean world, by the Roman period, proving that sky-blue could, in fact, be produced the drapes donning tekhelet and similar colors was the exclusive from murex dye. During a specific stage in the dyeing of Solomon’s privilege of the emperor.
    [Show full text]
  • Browsing Web Sites with the Asus Zenfone 2
    BROWSING WEB SITES WITH THE ASUS ZENFONE 2 When Android™ smartphone users connect to the Internet, they want pages to load quickly and display correctly. With all the different Android smartphones available, how can buyers know which one will deliver the experience they seek? At Principled Technologies, we compared the Web browsing experience of several Android phones. We looked at how quickly one Intel processor-based device and three ARM processor-based devices could load 75 popular Web pages using the Google Chrome™ 41 browser. We found that the Intel processor-powered ASUS ZenFone 2 loaded 76 percent of the Web sites faster than the ARM-based LG G Flex 2, LG G3, and Samsung Galaxy Note 4 phones we tested. In addition to measuring page load times, we checked to see if there were any compatibility issues as we navigated the Web sites. We experienced fewer problematic elements with the ASUS ZenFone 2 than with the ARM-based LG and Samsung phones we tested. As an Android smartphone user, you look for a quick and seamless Web experience. The Intel processor-powered ASUS ZenFone 2 loaded Web sites more quickly and provided an experience with less hassle than the ARM-based Android phones we tested, making it worth checking out. APRIL 2015 (Revised) A PRINCIPLED TECHNOLOGIES REPORT Commissioned by Intel Corp. A BETTER ANDROID WEB EXPERIENCE WITH ASUS & INTEL Android smartphones are a great way to view Web sites, though they don’t all behave the same way. A mobile device that does a speedy job of loading pages while displaying elements correctly can really improve the user experience.
    [Show full text]
  • Mobile Developer's Guide to the Galaxy
    Don’t Panic MOBILE DEVELOPER’S GUIDE TO THE GALAXY U PD A TE D & EX TE ND 12th ED EDITION published by: Services and Tools for All Mobile Platforms Enough Software GmbH + Co. KG Sögestrasse 70 28195 Bremen Germany www.enough.de Please send your feedback, questions or sponsorship requests to: [email protected] Follow us on Twitter: @enoughsoftware 12th Edition February 2013 This Developer Guide is licensed under the Creative Commons Some Rights Reserved License. Editors: Marco Tabor (Enough Software) Julian Harty Izabella Balce Art Direction and Design by Andrej Balaz (Enough Software) Mobile Developer’s Guide Contents I Prologue 1 The Galaxy of Mobile: An Introduction 1 Topology: Form Factors and Usage Patterns 2 Star Formation: Creating a Mobile Service 6 The Universe of Mobile Operating Systems 12 About Time and Space 12 Lost in Space 14 Conceptional Design For Mobile 14 Capturing The Idea 16 Designing User Experience 22 Android 22 The Ecosystem 24 Prerequisites 25 Implementation 28 Testing 30 Building 30 Signing 31 Distribution 32 Monetization 34 BlackBerry Java Apps 34 The Ecosystem 35 Prerequisites 36 Implementation 38 Testing 39 Signing 39 Distribution 40 Learn More 42 BlackBerry 10 42 The Ecosystem 43 Development 51 Testing 51 Signing 52 Distribution 54 iOS 54 The Ecosystem 55 Technology Overview 57 Testing & Debugging 59 Learn More 62 Java ME (J2ME) 62 The Ecosystem 63 Prerequisites 64 Implementation 67 Testing 68 Porting 70 Signing 71 Distribution 72 Learn More 4 75 Windows Phone 75 The Ecosystem 76 Implementation 82 Testing
    [Show full text]