World Fair 1964-3.Pdf

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long. is coveredwith lightweight Fiber- glasand restson just four pylons. Next to it rises one of the tallest structures at the Fair, a 14o-footmicrowave tower lI t through which TV shows originating at r3 U.S. POST OFFICE the Fair are transmitted. Windows at the baseof the tower look in on the con- The nation's most mechanizedmail serv- trol equipment and the engineersand i ice is in operation in a purely function- monitors on duty. t al building put up by the Fair, and the * Admission:free. public is invited to watch. A multitude I Highlights of new sorting and handling machines enablesthe Post Office to deliver twice- FRorvrDRUMBEAT To rELsrAR. For the a-day, six-day-a-week mail to all Fair tour through comunications history, exhibitors.A nine-foot-high ramp leads the visitor. in a moving chair with ear- visitorsthrough the working area,where phones, is whisked through scenes they may watch the machines in opera- showing the progressof man's efforts to tion while a recordednarration explains communicatewith others.Movies, stage what is goingon below. setsand speciallyprojected pictures tell * Admission:lree. the story with a theatrical three-dimensional effect, accompanied by music and The maximum height of the New York a narration. State pavilion's tallest tower was set by TELEPHONES AND TIC-TAC.TOS. ThC tCCh- federaf aviation authorities at 226 feet nologicalexhibits in the lower level of becauseof the Fair's proximity to La- the Bell pavilion are interspersedwith Guardia Airport. In 1919-1940.,when games.Visitors may test-their own mu- planes used shorter landing approaches, sical pitch or they may play tic-tac-toe. there was no height limit. The development of the telephone is 'illustrated,and guests may use actual "picturephone" instruments developed by Bell TelephoneLaboratories. The Vis- ible Speech exhibit transforrns voices into visual symbolson a TV screen.The products of more than 80 years of research and development by the Bell Sys- tem are on display. A large illuminated wall screentraces the various networks that tie together local, national and international calls.

t4 BELL SYSTEM

Man's sprediest communication was once by drumbeat and smoke signal. Now he sends messages around the world by bouncing them off satellites in space.The siory of this breathtaking advancein communicationsis told vis- ually in a l5-minute armchaiS ride in the giant "floating wing" that comprises the upper story of this pavilion. In a I5 POOL OF INDUSTRY lower level, an exhibit hall is devoted to the technology of modern communi- Everynight as darknessfalls a spectacu- cations and its history of continuous lar display of synchronizedwater, fire- development. The wing itself, 400 feet works. color and music at the Pool of E2 www.butkus.org/postcards I rt

Industry caps the day and launches the evening at the Fair. The largest fountain in the world. the Fountain of the this is the Planets, sends roughly 10,000 tons of water into the air in shifting patterns, sometimes as high as 150 feet. Rockets Ifouse are released from 464 launchers, lights of Good, Taste castingclose to I 50 million candle power throw color effects on water and sky, Edward Durell Stone and the music of a 60-piece symphony orchestra sounds over loudspeakers-all designedit. with coordinated timing and effects. And The fountain, covering 25,OOOsquare you can seeit feet,composes its patterns through 2,000 at the IVeruYork lWorld'sFair. nozzlesand is completely automated- allowing split-second timing so the water can bc synchronizerl rvith the fireworks, lights and music. Each night, one of five different musical programs is presented.

The Fair generated so many new telephone numbers that the Manhattan Yel- low Pages included a World's Fair classi- fication in its listing It also has a World's Fair information page in the front of the book

Hamntond lll-102 Spinet Organ, in u,alnut, contentporarystyling. $l 525.* this is the Organ of good, taste T6 BOY SCOUTS OF AMERICA Hammond designedit. You can,see it The Scout ServiceCorps, composedof a differentgroup of ll0 boysand ll lead- in, the House of Good Thste. ers each week, demonstrates scouting ( I{ear the main gate. skills in an open-airpavilion. In cano- ) pied booths, Scouts and Explorers put And at your on exhibitionsof knot-tying, map and compassreading and fire-making-and Hammond dealer's. invite onlookers to try their hand. Within a 100-seatCouncil Ring, visiting scout units join the Service Corps in HAMMOND various special shows developing the pavilion's theme, "The Wonderful ORGAN World of Scouting."Programs include muslc's most glorious aoice seamanship,signaling and rope-spin- * F.O B. factory, subject to change without notice. @1964, Hammond Organ Company L www.butkus.org/postcards -INE'USTFIIAL

ning, as well as a nightly campfire with singing and storytelling. Members of Parking at the Fair is controlled in a near- the Service Corps, wearing distinctive by office where automatic machines re- red jackets and Unisphere armbands, cord each automobile in and out of the are also stationed about the fairgrounds. parking lots. When a lot is full, switches They form honor guards for distin- are thrown, signs reading "Available guished dignitaries and take part in ,Parking" change to "No Available Park- other Fair ceremonies. ing," and arrorrys light up, pointing to g ServiceCorps' hometlwns are listed at the nearestlot with open space. the pavilion for visitors who wish to know if any boys from their .area are on duty. From late May through Sep- tember, the boys come from 12 states; during the other weeks they represent troops in the New York area. * Admission:free.

The life-sizeddinosaurs in Dinoland were createdin upstate New York. They were floated down the Hudson River on barges, causing a monumental traffic snarl on f8 RHETNG'LD New York Cityls West Side Drive. The charm of another era gives this exhibit its special quality. Three eating places-an old-fashioned restaurant, a tavern and an outdoor cafd-are re- created by Liebmann Breweries beside a tree-lined park on a cobblestoned, gaslightedNew York City streetof 1904. The buildings .and shops along the street display Victorian products. Con- tinuous entertainment is orovided about the area. * Admission:free. a-, Highlights '. T RUSSIAN ORTHODOX GREEK CATHOLIC FUNoNTHE srREET. There is continuous CHURCH entertainment on the bandstandat the centerof the exhibit; from time to time This pavilion is a replica of the historic special guests appear. including Miss RussianOrthodox chapel built at Fort Rheingold. In addition, a barbershop Ross,California,inl82J,at a time when quartet and other performers entertain the Czar was claimi.ng part of the West along the street and in the tavern and Coastas Russianterritory (Rossiya,the cafd.Park bencheson the green provide original name, means "Russia"). Inside excellent seats for watching the fire- the simplewooden chapelis the main ex- works at the nearby Pool of Industry. hibit: an icon whose gold covering is REsTAURANTS.The Rheingold Tav- encrustedwith jewels. It is one of a ern and the adjacentSidewalk Cafd spe- type modeled after the famous l6th cialize in sandwiches,beer, coffee and Century icon of Our Ladyol Kazan.whose soft drinks. At the opposite .end of the miraculc'ruspowers were recognized by street,The Town House Restaurantpre- the Church. Other religious .objects sents a turn-of-the-century setting for completethe exhibit. A kiosk sells re- brunch, luncheon and dinner with the productions of the icon. first glass of beer on the house, as a * Admission:free. gestureof old-fashionedhospitality. 84 www.butkus.org/postcards t

TheGuide Step principle makes other shoes obsolete! Youcan't see the difference.You feel it. TheGuide Step principle was developed by a leading[astern Universityafter 30 yearsof researchingthe running,walking, active foot. Result:the first shoedeveloped for the foot in action.The GuideStep last is scientificallycalibrated in nineteenplaces (ordinary lasts are usuallymeasured in onlysix). GuideSteps are designedto providemore toe roomfor easyflexing; designed to fit more snuglyat the heelto reducerubbing; designed to providea stronger mid-step.You can feel the wonderfuldifference. But you can't seeit. DiscoverGuide Step, the shoesfor men of action.Take the 10 StepComfort Test.Guide Steps, $12.95 to $ L7.95. Shown:brown 4- eyeletblucher with "Living(Formula z. n..EJn X-1000;"ru Leather negluidefitepshoe uppers.Alsoblack. aq u a Ii t v p ro d ::i,:'-: I i':?l'.'; rs ii; il i:,,.ts ^.ab

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An exhibit traces the 75-year history of Parkerhandwriting implements; another displays photographsof various historic occasionswhen Parker pens were used. * Admission:free. Highlights

'../ SCOTT PAPER INTERNATIONAL PEN FRIENDS. FUTthCT- ing the Fair's theme of Peace through A l5-minute tour through an indoor Understanding, and in cooperation with "Enchanted Forest"-complete with People-to-PeopleInc., headed by former bubbling spring, real and artificial trees, PresidentEisenhower, the company sup- and a ceiling of simulated leaves-tells plies any interestedvisitor with a form the story of paper from woodland to on which he may fill in his name, ad- home. A separate building has special dress,age and his interests. A computer rest facilities, including a lounge and a matchesthis information with data on diaper-changing room. The two other participantsabroad, and within seconds major structures are a 5O-foot-highdec- suppliesthe name and addressof a for- orative tower and a special building set eign pen friend on a special overseas on stilts, 14 feet off the ground, that mailer. Parker expects to supply more housesthe exhibit offices and has a pri- than a million names during the Fair's vate lounge. In the landscaped park out- two years. side are canopied shelters and benches HrsroRrcsrcNATUREs. Pictures show the for relaxation. signing of historic documents, among ! TheJorest comes alive in the tour of the them the German and Japanesetreaties exhibit building. Pictorial displays show of surrenderending World War II. how trees are grown, cut, and floated to mills; other photographs show how The World's Fair fire department consists they are barked, chipped, pulped and of more than 100 speciallytrained men, bleached.On a large rotating cylinder, all of them retired from the New York words and pictures describethe paper- City Fire Department. They use special making processesthat follow. Another I 7-foot pumpers-instead of the usual 2 5- part of the forest is devoted to a, series footers-so the engines can turn around of exhibits concerning the company's in the fairground's narrow streets: products. * Admission:free.

20 PARKERPEN

The launching of a million international friendshipsis the primary aim of this 2L CONTINENTAL pavilion,which offersvisitors the names INSURANCE of pen friendsfrom other nations. Nine- ty writing desks equipped with pens, The theme of the pavilion is "Great Mo- postcardsand stationery are available ments of the American Revolution." The for this (or any other) correspondence. fagadeof the exhibition building forms

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ORIEIVTAL REFI]VENIE]VT.

Is an innate manifestation found in classical Japanese paintings as well as Japanese industrial products. Representative are Diesel trucks and buses manufactured by HINO MOTORS, on whom honor was bestowedby the Japanese government when t it selected HINO to display its Diesel Engine at this fair. Na- # tional pride in HINO MOTORS stemsfrom its outstanding record in the international market. ;: '-";l

l .@Hlilt} M{}TCIRs,LTlr".I .l ;:.1 Nihonbashi,Tokyo, Japan . .,.1 I I www.butkus.org/postcards I I

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a strikingly modern shadow box, which frames an outside projection screen for Robert Moses, president of the Fair, has public showings of a musical cartoon view of servedin an uninterrupted seriesof history. On display within the building postssincel9ll. In all, he has held 16 (he are dioramas, large color transparencieS city officesand l2 state'offices once jobs and works of art. had six official state and city at the * Admission:Jree. sametime). Now in his mid-seventies,he still fills two posts concerned with New Highlights York City'shighway system. ,,CiNCMA ,76,,, A PARADE OF HEROBS. A continuous lO-minute screen show, is seenfrom a viewing platform that holds 200 spectators.In cartoon and song,the show tells of RevolutionaryWar heroes, someknown to all Americans,some ob- scure.Among them: g SharpshooterTimothy ("Double-bar- reled")Murphy picked off a British general at the Battle of Saratoga. 9 Lady in uniform. Deborah Sampson, 22 CHUNKY CANDY fought as a Continental soldier. g Mountedsclut Allan Mclane gathered A transparent candy factory-two glass- intelligenceand funneled British food walled buildings connected by a cooling into Patriot larders. tunnel-enables visitors to watch candy \ Marblehead.fishermen.ledby John Glov- bars being made in an almost complete- er, successfullyextricated Washington's ly automated process. The pavilion, defeated force by boat from the Battle called "Chunky Square," also has a of Long Island, and later rowed it to playground of I I abstract sculptures successat Trenton. that youngstersmay climb on. q Abledrillmaster General Friedrich Wil- * Admission:free. helm von Steuben;who could swear in Hightights four languages,molded an army. g Commanderin Chief George Washing- cANDy rN pRoDUCrroN.With the normal ton. manufacturing speed slowed to make BATTLEs,MApsAND pATNTINGS. A Conti- every step readily understandable, can- nental soldier (the exhibitor's familiar ' dy bars are produced, cooled, wrapped trademark) stands inside the exhibit and boxed. The freshly made candies building in a color transparency of a are sold at a salesbooth. paintingby Tom Lovell. Dioramasshow STATUESTo PLAY wrrn. In the "Sculp- thewinter encampment at Valley Forge; ture Continuum" playground, children the Battles of Bennington, Fort Moul- may clamber all over the plastic abstrac- trie and Long Island; and, on a simulat- tions.which vary in height from two to ed sea, Captain John Paul Jones's Bon- 14 feet. As an extra surprise for the hommeRichard, her guns blazing, fight- youngsters,when the statues are viewed ing Serapisrail to rail. Also on the ex- through special peepholes,they align hibit floor: in the form of recognizable objects-a S Patriotic paintings,commissioned by duck. a man standing on his head. a Continental Insurance over the years, giraffe and so on. are on display. g Transparenciesdetail some of the oper-' The rooJ of the Berlin pavilion is made ations of The Continental Insurance of plastic so flexible that a bit of it was Companies. pulled down into a funnel-shaped runoff \ An illuminatedmap of the U.S. shows, for rain; the water drains into a pool in- by push button, facts and figures about sidethe pavilion. the entire U.S. or any of the 50 states. 88 www.butkus.org/postcards a t r:, $n

Carrier at the Fai.r.Ttie House of Good Taste. you can see Carrier year- t round residential air conditioning here.

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The Festival of Gas Building. Gas is the fuel that cools this buitding. See the C'arrier Hermetic Absorption Machine # that uses heat to produce refrigeration.

The Electric Power and Light companies' Tower of Light. The cooling for this building starts with a carrier centrifugal Refrigerating Machine. carrier was first to adapt the centrifugat principle to refrigeration. The equipment is on display and operating.

There are many other buildings at the Fair which are air conditioned with carrier units. visit them and you'll understand why there is more carrier $ air conditioningserving more people in more places throughout the world than any other make.

Administration Building o Christian Science Pavilion o General Electric IBM Pavilion D National Cash Register c New England States Exhibit New York City Building c Press Building a Schaefer Beer tTransportation Building D. U. S. Pavilion o Vatican Pavilion tr Atomedic Hospital l Air conditioning company @" 3 www.butkus.org/postcards -lNE IJB?FITA

seatedaudience is carried past a number of stages;there are reflecting mirrors. startling visual and sound projections, and, in the climax, neutron countersand other instruments to document graph- ically the demonstration of controlled thermonuclearfusion. 23 cLArRoL * Admission:free. * Length ol show: 45 minutes; 250 people Women only are allowed in this exhib- admittedevery four minutes. it: round glass structure called the a Highlights Clairol Color Carousel,which has 40 private boothson a slowly circling turn- cARousELTHEAT,ER. In the first part of table. During a six-minute ride in one rheprogram, separate auditoriums, each of the compartments, each visitor is holding 250 people,circle into position given a complete hair-coloring analysis. and are carried past stages on which Specialdevices on the Carousel'ssteps Iife-sized,three-dimensional, animated show the ladieshow they would look in human figures move, talk, laugh and varic'rushair shades and styles.In the act out the story of electricity in the '90s moving booths, the visitor hears a home from the Gay to the present: recording of hair-coloring information \ A late l9th Centuryhome is shown. Its 'lpersonal and fills out a information" inhabitants strugglewith all the latest card.The cardsare fed into a computer luxuries: telephone, gas lamps, gramo- which, on the basis of the information, phone, kitchen pump, a hand-cranked suggeststhe most flattering hair shades clotheswasher and a hand-pumped,air- for eachwoman. suctionvacuum cleaner. '20s * Admission:free. 9 A homeol the comes next, with coffeemakers and sewing machines, The Unisphere is the largest globular "monitor"-topped refrigerators and a structureever built by man. It is also the homemade cooling device for hot largeststructure in the world fabricated weather: an electric fan that circulates entirely of stainlesssteel (470 tons were air over a cakeof ice. used).The National Arts Club has cited 9 The'40s are recalled with the little, the result as "one of the most outstand- round television screen,enlarged a bit ing achievementsin structural sculpture by a water-filled lens, plus some odd of this decade." applications of electricity: e.9., house- wives mixing wallpaper pastewith cake mixers. \ Theglories ol today glitter in a living room at Christmastime, a glass-enclosed, electricallyheated patio, a kitchen that all but runs itself. THE coRRIDoR oF MIRRoRs. Visitors pass through a hall in which giant. photos of GeneralElectric scientistsand engineers-at work on laser rays, space 24 GENERAL ELECTRIC technology. nuclear experirnents and low-temperature research-are reflected Under a huge, gleaming dome suspend- and re-reflectedin mirrors until it seems ed from spiraling pipes,the GE exhibit, that whole armies of scientists are called "Progressland,"depicts the his- present. tory of electricity, from its beginnings THEsKy-DoME spEcrAcur,^nn. By means to the mighty bang of nuclear fusion. of a dramatic new prolection technique, "The multipart show, produced by Walt the interior of the great dome is filled Disney,uses a unique theater. Here the with the sightsand soundsof the great 90 www.butkus.org/postcards F

"But cloes FUJITSII ttctttctllv make tlrcir uu)rt transistors ?"

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They certainly do ! FUJITSU rnakes transistors, cliodes, thin filrn integrated circuits, semiconductor circuits, and all the other components that go into that fantastically cornplicated rnachine called an electronic computer. Why I llecause only by rnaking all the parts ourselves can we be absolutely strre of the quality of olrr FAC()M* series of computers. FUJITSLI I-IMITEI) \r'as the first Japanese firrn to enter the corrl. puter field, atrout trventy years ago. They developed the first dornestic computer for designing Japanese lenses. That rvas over ten years ago. The FACOM 231 displayed in the Japan Pavilion is used throughout Japan for data processi.g, data communications, and pfocess control.

FLIJ ITSI I LIMITEI) Japan's leading manufacturer of communi- catiorts ancl clectrorric svsterns. *FACOM : Fujitsu Automaric COMputer

Visit the FUJITSII Display in the Japan Pavilion No. I.

PRESIDENT: KAI'{JlROOKADA FAJ'ISA UMITEN Co^^unicetiont etld f,hct ronict roKYo,JApAN

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natural sourcesof energy: fierce electri- play school-the Child's World Center cal storms. flre, a blazing sun and thou- -takes careof small children for a mod- sands of spinning atoms. A narrator erate fee while their parents look at describesman's historic search to har- the pavilion. Visitors may ascend to the ness energy and introduces the fusion third floor on glass-enclosedescalators experiment to follow. and then descend through the exhibits FUsroN oN EARTH. In the first dem- via inclined walkways. Or they may ride .thermonuclear onstration of controlled to the roof of the building aboard ele- fusion to be witnessed by a large gen- vators enclosed in a huge glass tower, eral audience,a magnetic field squeezes which offers a spectacular view of the a plasma of deuterium gas for a few mil- Fair. lionths of a secondat a temperature of * Admision: Jree. 20 million degreesFahrenheit. There is Highlights a vivid flashand a loud report as atoms collide,creating free energy (evidenced THE LETsTJREurE. Audio-visuat presen- on instruments). tations and live programs are offered ELEcrRrcLrvrNG. Apart from the sched- dealing with such subjects as recreation, uled show, a model all-electric com- sports and travel. munity is on display with the latest A TRUcKLoAD oF FooD. A glass-walled electrical innovations for the home, trailer truck, containing the 9o-day food public buildings, industry and space supply for an average American family, exploration. is a feature of a large and varied food exhibit. Elsie the Cow. representing the The Ford pavilion featuresa unique musi- Borden Company, stars every 15 min- cal combo called "Auto Parts Harmonic utes in a fanciful show with animated Orchestra." The instruments include a figures. harp made of a transmission housing, CRYSTAL PALI\CE OF FASHION. ThC SCC- drive rods, brake cables and part of a ond level of the center functions as a Falcon body; and a trumpet fashioned fashion headquarters.Amid decorations from a section of axle, fuel pump parts, inspired by London's Crystal Palace of a rocker arm shaft, heater hose and a 1851,four fashion shows a day are pre- headlamp housing. sented in an amphitheater. Kiosk booths exhibit the latest in fashion, from cos- metics to accessories. HousE wrrH THE Mosr. The first level is mainly devoted to the home: what to build it with, how to furnish it. At the center of the floor is a full-sized seven- room dream house fitted out with the last word in modern materials, furnishings and design ideas. The Gallery of Kitchens presents the latest in equipment and appliances for the kitchens 25 BETTER LTVING of today and tomorrow. The Prom- enade of Interiors is a comprehensive This pavilion, third ,largest at the Fair. exhibition of interior decorating, lively is a giant showplace 'for .the products, with a variety of new fabric, furniture servicesand ideasthat enrich America's and lighting ideas. standardof living. Some 250 exhibitors THE cR.EATTE LrFE. The "Better Living carry out the theme with displays that Art Gallery on the roof presents "Four fall into six major categories:food, fash- Centuries of American Masterpieces," ion, home, leisure, health and security. selectedby a group of curators from There are great {ood exhibits, up-to- leading 'museums. The Better Living date fashion shows, displays of home Theatre. on the second level, features furnishings, art shows and concerts. A plays, concerts, fashion shows, movie 92 www.butkus.org/postcards premieres and lectures. An FM radio station broadcastsprograms from a studio adjacentto the theater. LADTEs'HAVEN.In the Official Hospi- talityCenter for the Women's Organiza- tions of the World, visiting members -./ of any ctf 265 women's clubs are made ZO JULIMAR FARM welcome. ATTHE srocK MARKET. Visitors are en- A number of gardens-Polynesian, Ren- couraged to seek advice about financial aissance,herb, English, and so on-com- investments at a stockbrokerage office prise the main exhibit of this pavilion, in the lobby. which is sgrnstlred by a new corpora- REsTAURANT.The Hilton International tion that sells "packaged gardens," i.e., Food Bazaar has moderately priced fcnd garden designs custom-fitted to the cli- prepared in five separate kitchens by ent's requirements. The tiny pavilicln, chefs from Hilton hotels around the which is in the style of a contemporary world. Southern plantation, was designed by noted architect Edward Durell Stone,

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KOREA PAVILION Has an original Korean restaurant, entertainment, handicrafts(for sale), a wonderful f ilm and slide show.Admission is free. Tefephone:AR l-62LO OPERATEDBY KOREATRADE PROMOTION CORP.

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rryffi27 SCHAEFER

This restaurantand exhibit area is roofed with air-filled plasticdisks that look like E4^i huge pillows. The hand- and footprints of some 75 celebritiesare set in the v pavement,the history of brewing and the 200-yearrole of the Schaeferfamily in it are depicted inside, and a gallery of outstandingsports photographsis on display.The restaurant,offering Ameri- can-styleluncheons and dinners, is in a large wing that adjoins the exhibit building. In the centerof the restaurant staridsan illuminated fountain l2 feet tall; nearby are ornamental trees that ti f,nl at night appear to be filled with twin- kling fireflies.Outside are a beer garden A BrilliontBreok-through for ]00 and a curved bar, 100 feet long, in ModernMqp-moking ! which the exhibitors claim to be the largestin the world. At the bar there The Officiol Souvenir Mop shows qll build. are televisionsets for watching activities elsewhereat the Fair. ings qnd exhibits more cleorly thqn your * Admission:lree 9wn eyes could ever see them. Mognificent color, fine detoil.

DETUXE EDtilON . . . JUST $2.S0 Send for this Deluxe Edition, on fine cloth, rolled in q colorful tube, suitoble for froming. (Actuol size 26" x 331/n".)

This only Officiol Souvenir Mop of the Foir, in oddition to the 3-D detoil of the Foir site on one side, feotures o color mop of oll Foir qpprooches on the olher. 28 PEPSr-coLA ooooooooooooooooooooooooooooo This pavilion brings a small-scaleDis- DEIUXESOUVENIR MAP TimeInc. neylandto the Fair in a salute to the P.O.Box 1003,Westbury, New York children of the world. A series of in- Pleosesend me- copiesof the DeluxeOfficiol geniousWalt Disneyanimations is the SouvenirMop of the New YorkWorld's Foir. main show. The U.S.Committee for the I enclose$2.S0 (check or money order) plvs 254 United Nations Children's Fund oper- posfoge & hqndlingfor eoch copy ordered.(Add atesan adjoiningbuilding with its own locolsoles lqx whereopplicoble.) exhibit area. In the larger building a nine-minute boat ride takes visitors through miniature settings from many countries, where Disney-made figures

City-Stete-ZipGode- www.butkus.org/postcards f

NEC-Forging the tuture through electronics

This 98-ft. diameter antenna is NEC's contribution to the new worldwide TV relay network and, by way of orbiting communication relay satellites, will afford you a good chance of seeing the 1964Tokyo Olympic Games. NEC, the world's leading manufacturer of telecommunication and electronics ecluip-ent, demonstrates at the Fair a variety of other advanced electronic equipment, such as the Electronic Travel Brain that will work out rn'orldtour planning at your desire. Make your plans now to include the NtrC Exhibit at the Japanese Pavil' ion in !'our Fair tour itinerar)'.

[' o [Jox l, laf.anawa, Tol.yo, Japan,)rplxxr l'lecnt' (onptny Linilatl

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of children, animalsand birds sing and glass-frontedbuilding is a revolving dance.In the adjoining pavilion of the geophysicalglobe nearly 20 feet in cir- U.S. Committee for UNICEF, which is cumference; a lO-foot pylon flies the also spoqsored by the Pepsi-Cola Com' flagsof the 35 nations where the bank pany, are pictures of children from has branches. countriesaround the world, indicating 4 The ServiceBranch expects to handle the needsserved by the United Nations more than $500million of regularbank- agency.On top of this smaller pavilion ing transactions during the two years is the l2O-footToweroftheFour Winds, of the Fair. which is visible from most of the fairgrounds. A consulting ornithologist was hired * Admission:f ree. Boat ride: adults,9 5 cents; to children.60 cents. help keep birds from dashing themselves againstthe brilliant Tower of Light. Tests Hightights indicate little likelihood of this. but if necessarythe light will be turned cTRDLTNGTHE GLoBE. The boat ride, off. called"lt's a Small World-A Salute to UNICEF," carries spectators past such familiar scenesas France'sEiffel Tower, a Dutchwindmill and India'sTaj Mahal. The animated figuresdance, cavort with droll animals, and in their various lan- guagessing a song called "It's a Small World." composedespecially for the exhibit. HELr FoR cHTLDREN.In the smaller pa- 2n vilion, UNICEF greeting cards, books, )V EAsTMAN KoDAK gamesand postersare on sale.A garden hasphotographic displays on the theme The world's largestoutdoor photograph- of every child's right to security, good ic prints in color, visible from almost health and education. From the Tow. every point in the Fair, call attention to er of the Four Winds dangle colorful the unusual pavilion below. which has shapeswhich twist and dance in the an undulating display roof of reinforced breeze. concreteand l5 exhibit sections,including two theaters. The pavilion has a threefold purpose: to demonstrate the wealth of experienceto be gained from photography,to provide scenesfor on- the-spotpicture-taking, and to show the influenceof photography on various as- pectsof modern life, among them science,leisure, medicine, industry and education. Multilingual attendants are on hand. 29 FIRST NATIONAL * Admission:free. CITY BANI( Highlights

New York's First National City Bank, FLoATTNGcARpET. The roof of the build- which is the only bank with a branch ing provides a variety of backgrounds at the Fair, has two buildings-one for for photographers, including gently visitorsand one for the use of Fair ex- slopingwalkways, sculptured fountains, hibitors and employees. pools containing exotic flowers-and g TheVisitors' Branch has a multilingual even an area simulating the moon's sur- staff and specializesin foreign currency face. Reachedby stairways and escala- transactions.Beside the entrance to the tors, the roof is 361 feet in length and is 96 www.butkus.org/postcards *r

lT'S FOR YOU -The Belf System Exhibit of Gommunications Past, Present and Future Visitthe BellSystem exhibit and be our guest as upholsteredarmchairs, each equippedwith itsown speaker,take you on a movingtour of the historyof communications--oneof the theatrical highlightsof the Fair. Then, see for yourselfthe new technology thatis now bringingpeople ever closer together, makingbusiness more productiveand efficient, strengtheningour nation's defense. you and your childrencan play ingeniouselectronic gamesdesigned to demonstratethese advances. Thisexciting exhibit is easyto find.lt's in the heart of the Fair at the head of the pool of Industry.Come in today-it's all for you!

(nignt) At the Sell Sysfem exhibit yw'll ride in individuol eosy choirs through the moin presenlolion -see ond heor o dromotic show in mdern comfclrt.

z-x /az - v-\ REH BELL TELEPHONE SYSTEM .W Serving you t www.butkus.org/postcards -INElUSTFIIAL

supported by an unusual arrangement n Movietechniques, home and profession- of columns that from a distancemakes al, are shown in two exhibits that also it appeat to float. display the latest in movie equipment. cot-oR GrANTs.Five color photographs, each l0 by 36 feet in size and illuminated day and night, are mounted on a tower 80 feet high which rises above one end of the pavilion. The prints, changed every four weeks, are selected from among thousands of photographs taken by specialcamera crews that trav- eledthrough much of the world looking for striking pictures of nature and of people at work and play. sEErNG, HEARING AND LEARNIxc. A l5- 3l MEDO PHOTO SUPPLY minute color movie, The SearchingEye, madeby the noted film technician Saul In this circular one-story structure is Bass,gives a child's view of common- the Fair's only complete camera shop, placeand unusualwonders of the world. at which camerasmay be either rented Utilizing a new multi-image, 70-milli- or bought. Film is sold and developed, meter projection process, the movie is and slidesand moviesof the Fair are on shown in a large, air-conditionedcircu- sale. lar theater which is built into the base of the eight-storypicture tower. In the Three of the Fair's roads are named aft- smaller theater, entered from the roof er former Presidents-Harry S. Truman, of the pavilion, there are fashion shows Dwight D. Eisenhower and Herbert Hoo- and demonstrationsof Kodak's textiles ver, all honorary chairmen of the Fair. aswell as other nonphotographicprod- KennedyCirclewasoriginallynamed Fed- ucts. eral Circle,but was renamed after the as- ANswERsAND ExHrBrrs. On the ground sassination.It is the only area of the fair- floor is a potpourri of servicesand dis- grounds named for a deceasedPresident. plays.Attendants in an information center direct people to photogenic events beingheld at the Fair, specialistsanswer questions on photography, and technicians make free minor camera repairs and adjustments.Included among the exhibits: ! "AdventuresinPhotography"is a display of pictures illustrating the range of photographic opportunities for the average camera user. a1\t 9 The ScienceArea is devoted to exam- J'/ PAN AMERICAN ples of photography's value to science HIGHttrAY GARDENS and explanations of the science of photography. This large garden area, one of the few 9 Prizewinningphotographs have been as- pavilionsthat are sponsoredby the Fair sembledfrom a variety of competitions itself, honors the completion of the and are accompanied by a rare collec- Inter-American Highway, the common tionof color pictures supplied by Nation- artery for seven countries from Mexi- al GeographicMagazine. co to Panama, which opened in April 1 X-ray usesfor determining the fitness 1961.The tropical plantings in the gar- of pilots and airplanes, solving crimes dens are of kinds found in the jun- and proving the authenticity of works glesand mountains through which the of art are demonstrated. great highway runs. Eastman Kodak 98 www.butkus.org/postcards www.butkus.org/postcards -INC'|JBTFIAL

has donated 12 photo-murals of highway scenes. * Admission:free.

Flushing Meadow, once a large dump, is describedin detail in F. Scott Fitzgerald's novel The Great Gatsby. He called it a "vallev of ashes." 34 JOHNSON'S \trAX

This pavilion, a great gold disk which seemsto float 24 leet above the ground, is supported by its zurrounding columns. It housesa 500-seattheater in which a documentary movie dramatizes the theme of brotherhood. An exhibition area at ground level offers a climbing contraption for the entertainment of children, a home care information center and a shoeshinecenter that provides free shines. Seen from a ramp is the 33 GENERAL CIGAR International Court. which shows the wide range of materials man has used This is a small pavilion, but it has a as floors, from marble to teakwood. Pa- lot going on. There is a Hall of Magic vilion guides are foreign students. in which people are made to disap- t* Admission:free. pear; spectatorswatch movies of sports HiShliShts events-including parachute-jumping- filmed from startling angles;a machine -To BB ,lr,rvr." This l2-minute color blows l2-foot smoke rings 150 feet into movie, produced by Francis Thompson, the air every 20 seconds. whose documentaries have won many * Admission:free. awards, uses three projectors, as many screens,and stereophonicsound to show Highlights the daily lives of people around the MAGrcsHow. A magician causeshuman world. They grow up, fall in love. work, beings and objects to appear from no- play and grow old, demonstrating that where, float about and vanish, in this "men everywhere share at the deepest l0-minute show staged three times an level the same drives, dreams, foibles." hour in the pavilion's theater. Visitors cHILD ENTERTAINMENT cENTER. Grown- may also puzzleover a "hand machine" ups can peek from hidden areas while -two life-sized hands projecting from children climb through a "nonsense ma- strips of metal with nothing behind chine"-a mazelike device full of mir- them, which move and make human rors that fracture images, squeeze-bulbs gestures. that emit strange noises and cranks that LrovrErN THBRouND. General Cigar and operate robots. SponrsllLusrnareo co-sponsor a bird's- nbur cARE TNFoRMATIoN crxrpn. Elec- eye view of sports in motion, projected tronic computers answer such questions on a l60p screen sunk in a well. Visitors as "Do new car finishes need cleaning may move freely around the well,. look- and waxing?" ing down at baseball, football, hockey sHoEsHrNE cENTBR. Ten polishing ma- and other games photographed from chines operating simultaneously can buff above. The climax is a parachute se- the shoes of 100 visitors an hour. quence in which the viewer himself seems to be descending; it was filmed About 80 per cent of the Fair's exhibits with a camera strapped to an actual are free. jumper.

t00 www.butkus.org/postcards Surroundedby beautifulgardens, the $tepinto EnchantedForest of ScottPaper Com- pany is an oasisof rest for wearyfeet. the$cott Relax in comfortable lounges.Then wanderthrough the EnchantedForest EnchantedForest of Scottproducts.. . the productsthat serve you so well at home, at busi- .. . andrelax ness,and everywhereat the Fair.

Scott . . . paper productsthroughout the NewYork World'sFair

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penguin,a lovesickpolar bear and a si- renlike mermaid act out the advantages of modern air-conditioning.

The lagoon surrounding the Chrysler pavilion's five buildings covers about six acres,but is only 20 inchesdeep.

3' TOWER OF LIGHT

The world's most powerful searchlight beam risesfrom the center of this unusual building, whose exterior walls con- sist of 600 aluminum prisms fitted to- getherto form an eye-catchingpattern. Sponsoredby investor-owned electric utility companies throughout the na- 36 DU PONT tion,the buildingis entered by a moving ramp that carriesvisitors over a reflect- Show businessand science are artfully ing pool and depositsthem on a giant combined in this big. circular pavilion. turntable. The turntable revolves past A musical revue called "Wonderful sevenchambers, stopping at each for a World of Chemistry," written and pro- new episodeof a musical presentation duced by Broadway composer Michael called "The Brightest Show on Earth." Brown, is presented simultaneously in * Admission:free. two theaters by two casts. After the * Show takes25 minutes. show, audiences watch a modern-day alchemist perform feats of wizardry Highlights through chemistry. ARouNDTHE THEATEn. Inside the-show * Admission:Jree. chambers,three-dimensional animated Highlights figuresand special audio-visual effects and songsillustrate the wonders of elec- cHEMTcALcorvrEDy. Bright music and tric power and light. The scenesinclude technical tricks (for example. conversa- a research laboratory of bubbling test tions and stagebusiness between filmed tubes, whirling turbines and sparking actors and live ones) help make "Won- coils;a "beautyparlor" in which an ani- derful World of Chemistry" a lively mated "Madame Cow" extols the pleas- show. The revue traces in song and ures of warm electric milkers on icy dancethe evolution of chemistry, from winter mornings; a house filled with ancient Greeceto today. It includes an glowing wires that lead to modern elec- excursioninto the world of fashion,fea- tric appliances;a barrageof 4th of July turing clothes made of Du Pont fibers fireworks; and a dazzling Christmas se- and createdby some of the nation's top quence. fashion designers. TowER oF LrcHT. In the center of poLyEsrER pREsTTDIGITATIoN.In the the pavilion, visitors may examine the dernonstration following the show. a I 2 one-billion-candlepowersearchlights performer picks up a red-hot rod, with -equal to 140,000 automobile head- his hand protected only by a paper- lights-that create the central beam, thin piece of plastic; he paints a stripe which points qtraight up and is visible from an electricaloutlet to a radio and for miles around. the radio begins to play; he makes a ELEcTRTCALcLrrdATE coNTRoL. Behind a piece of ice burst into flame. In all, double-glass window in a special cham- there are about two dozen demonstra- ber near the exit is a frosty, iridescent tions of startling usesfor products made t cave; in the cave figures of a cheerful by Du Pont. to2 f www.butkus.org/postcards & ffion't missthe Norelco eleetrontic diorama! J

Be our guests for an automobile trip along a model electronic roadway of the future,circling high aboveNew York. .. and for a model steamboatcruise around historiclower Manhattan... down the East River, under the Brooklyn Bridge, intothe lower bay and up the Hudson. - : :=: i' -'i-, J;r' ._] ;i t/(:),.-,- ._:t,^..:-.(_ : ...-,ili, :

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and exhibits devoted in large part to the secrets of successful and useful retirement. * Admision:free. Highlights pArNTrNGsAND prcruRrs. The pavilion offers several special visual attractions. i7 sEvEN-up Panoramic views of the fairgrounds are seen in a darkened room by mihns of An international sandwich garden the ancient camera obscura process- serves up, buffet style, the food spe- a rotating mirror and a lens pick up and cialties of t6 countries in elaborate project scenes from outdoors. Sixteen sandwiches, plus all the 7-Up the cus- paintings on the pleasuresof leisure by tomer can drink. Sample sandwiches: the meticulous Danish artist Kurt Ard sliced lamb on Scotch barley bread, are on display in a large gallery, while Lomi-Lomi salmon on Aloha coconut the Hall of Fame has photographs of bread, prosciutto and provolone on ses- public figures who have been cited by ame bread, ginger-chicken-coconut on the AARP-NRTA for their interest in cinnamon swirl bread. Four-sandwich problems of retirement. They include platters, with relishes,cheeses and can- U.S. Senators John A. Carroll and the dy, cost$1.50. A five-pieceensemble en- late Estes Kefauver, and actors Eddie tertains daily, playing American show Cantor, Joe E. Brown and Robert Young. tunes as well as music from all over In a garden decorated by replicas of his- Europeand Latin America. A futuristic toric U.S.flags, visitors receive free pho- tower rises lO7 feet above the pavilion; tographs of themselves.A large sundial a clock at the top is regulated by the at the pavilion entrance is surrounded precise timekeeping apparatus in the by benches and flowers, providing a Swiss pavilion several blocks away. pleasant atmosphere for relaxation and contemplation. oRGANrzATroNsAT woRrK. In six exhib- The foreign nationals working in World's its the NRTA (an organization of re- Fair restaurants are covered by the same tired teachers) and AARP (whose rolls union contract as New York restaurant are open to any person over 55) describe workers, with the same pay scale, hospi- programs for members that include low- tal and medical benefits. Although in cost medical insurance and drugs, edu- most casesthey will earn far more than cational and cultural opportunities and they would for the same work in their tours around the world. Members of the own countries, much of it is used up by two organizations who register with the living expenses. pavilion may win free trips.

?o J ./ ALL.STATE 38 DYNAMIC MATIJRITY PROPERTIES AND IYIACY'S This pavilion, sponsored by The Ameri- can Association of Retired Persons and Two ingenious houses, low-cost and the National Retired Teachers Associa- compact, are displayed exactly as they tion" is a grouping of galleries, gardens will be constructed, ready for immediate t04 www.butkus.org/postcards qre -.a"i-Jr::r

\;1 rs' /+ lLr {[I rF

See ancient JapaneSe Noh masks at tlrc'I'orav lroolh in tlrt: 'l'rlritv .fulrln l'avilion. is .laJirtrr'slltrgttst Ittltkt'r ol- svttlltt:- tic libers anrl llrc tlrirrl largt:st ilr tlrtr rvorl,l. \\'t: lropt' vru'll prtv tts rt r i-il.

TOYO RAYON COI/iPANY, LTD. Tokyo,Jopon

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www.butkus.org/postcards Theproof is at the Fair! I

U.S. Pavilion har a Fibcrglas Wall of Llght. Almost cvcrythlng in thc tarina lr Flbcrglar.

You see it at every turn. Take for example the roof that looks like a giant flower. It's made of a tough Fiberglascloth. Fill it with air and suddenlyyou havea roof that seems to float. The wing-likeexterior of the Bell System Exhibit is just as miraculous.lt's made of Fiberglasreinforced plastic...structural Fiberglas.No

__Crv.*=CII lnruhtlon and ccltlngs in Hou3c of Good Tattc. Flbcrglar Bota Drrpora.t In Top of thc Falr. the FairRestaurant are madeof glass-newFiberglas Beta* yarn. The fountains, benches,rides, telephonebooths, Greyhound"Escorters" - even the dino- saursare Fiberglas.This is the materialyou're going to seea lot moreof in the future. Owens-CorningFiberglas Corp.,7l7 Fifth Avenue,N. y., N. y. lOO22

www.butkus.org/postcards Fibe rglas* performs wonders othermaterials can't match.

" ' -rr'n! i if:;#r?;]r+;g1+ii*a:r:+,ii!,.*4**rEtihrrr"eifta*ad4Egr' :'':" ,,i,,:i.t i.:i: Exteriorof Bell System Erhibit is Fiberglas. A translucent root: New York State Pavilion. needto paint it or weatherproofit. That was all done at the factory.And look at the floatingcity of boats-the giant Marina. Nearlyeverything there is madeof rustproofmolded Fiberglas...the docking system, buoys, lamps, dock cleats,deck boxes,and most of the boats.Those sheer draperies in the Too of

Erass Rail Refreshment Center and Schaeler Building have Fiberglas Air-borne roofs.

See the Fiberglas displays at the Hall of Education and the House of Good Taste exhibit.

*T-M (Reg. U S Pat Off ) O-C.F Corp

www.butkus.org/postcards INEIUETFIIAL occupancy,on sites at Montauk, Long climate and aromas.The scenesare cre- Island, and near Fort Lauderdale, Flor- ated in an elliptical building two sto- ida. Intended as either vacation or year- ries high enclosing a large court. In round homes,they are designed for min- the center of the court is The Coca-Cola imum housekeeping, and have such Tower, a three-sided 12O-foot spire space-saversas beds that fold into walls. containingthe world's largestelectronic The purchaseprice includes a 75-by-I 00- carillon, with 610 bells. It strikes the foot lot, use of a pool and other recrea- hours at the Fair and is played in con- tion facilities,and all furnishings, com- certs by famous carillonneurs. Among plete to plastic dinnerware and tooth- the other attractions in the pavilion are brushes. a special amateur radio center and a 1 The "Convetible"is sold for $11,490. USO lounge and information center for The house has a redwood plywood ex- servicemen. terior and mahogany-finished interior * Admission:free. paneling. It has only four rooms, yet it Highlights sleepsfour-two in a den, two on a sofa bed in the living room. cLoBAL HoLrDAy. During a l5-minute 9 The" ExpandedConvertible" house sleeps stroll, visitors pass through these re- eight, with two bedrooms and a half- creationsof exotic places: bathroom added to the basic Converti- ! A bustlingHong Kong street.filled with ble floor plan. Constructed of masonry colorful shops and rickshaws, ends at block and stucco,this house is priced at the shore of Fragrant Harbor with its $ 16,990. view of Kowloon on the mainland of * Admission:Jree. China in the distance. 9 A sereneIndian garden, where fountains softly play, has the beautiful Taj Among the oldest man-made objects Mahal in the background. which are on display at the Fair are the \ A Bavarian ski lodgeis located in a Nubian artifacts in the Sudan pavilion mountain setting;through the windows and the relicsof the Indus Valley civiliza- can be seen cogwheel trains, ski lifts tion in the Pakistan pavilion, both more and skierson the surrounding slopes.A than 4,000years old. The next oldest are railing is cold to the touch. a ShangDynasty monster in the Republic \ A Cambodianlorest echoes to the chat- of China pavilion and treasures taken ter of monkeys and contains the ruins from Tutankhamun'stomb in the United of the l2th Century temple at Angkor Arab Republicpavilion, which date from Wat. before 1000 B.C. 9 Riode Janeiro. glittering at night, is viewed from the deck of a cruise ship anchoredin the harbor. Salt spray is in the air. HArvrRADro. The American Radio Relay League has installed a superb three- position sending and receiving station that is capableof reachingall the way around the globe. The station is available for licensed operators to use and visitors to watch. sERvrcEndEN'scANTEEN. A lounge of the United Service Organizations is linked 40 cocA-coLA by phone to the USO's Times Square Center. Attendants help servicemen ob- The visitor to this exhibit samples five tain tickets to attractions in the New of the most spectacular places in the York area; in addition, they supply in- world, from an Alpine peak to a tropi- formation on travel and accommoda- cal forest-complete with sights, sounds, tions. loE www.butkus.org/postcards fi . . . nisit the home that talks !

Through the magic of stereophonic sound you'll find yourself caught up in the life of an invisible but wondrously warm and human family. Much of the Fair is devoted to stimulating your imagination of tomorrow's possibilities in science and industry. The Formica World's Fair House is dedicated to helping your family livebetter...now!

Formica, together with Good Housekeeping magazine, Edison Electric Institute, and more than a dozen of the world's finest manufacturers of producLs for your home have created a reservoir of ideas that will surprise and delight you with their simplicity and downright practicality. Twelve minutes of happy adventure. Don't miss it.

.sfnvrcE u^ix n{t toirtc^o woRlo's fati h(xr3f www.butkus.org/postcards INElIJSTTFIIAL

But a good deal of it is designed to entertain as well as instruct. * Admission:free. Highlights MAN's rvrouNTArNoF pApER.At the en- 4l THE WORLD'S FAIR trance, a reproduction of Rodin's famous PAVILION sculpture The Thinker is dwarfed by the mountainouspile of recordsthe average This is the Fair's major indoor assembly man accumulates during his lifetime. hall. The light latticework structure is Nearby is a 30-by-12-footplastic relief a geodesicdome composedof 1,250 in- map of the world with real water flow- terconnectedpieces of aluminum tub- ing in the ocean areas. Pinpointed on ing; weatherproofvinyl lines the inside; the map are the company's l2 factories no internal supportsobstruct the view. and 1,100 offices. Some 2,100 seatsradiate from a stage FUNAND FrcuREs. A room of games has designedto accommodatesome of the adding machinesfor adults to play with Olympic trials. television productions and a giant abacus for children. Prob- and conventions.Here, also, during the Iems worked out on the adding ma- courseof the Fair, will be held such di- chines are simultaneouslydone in the vergent activities as jazz concerts and binary-coded decimal system of count- the junior A.A.U. weightlifting cham- ing, which is the languageof most busi- pionships. nesscomputers. It represents quantity * Admission:free. only in terms of ones and zeros,which are shown here as flashing lights and 'orld's The 1964/1965 World'r Fair coincides dark spaces. with the l00th anniversriversary of the nam- THE BUSINESSOF MACHTUNS..SCAttCrCd ing of New York. Thehe ErEnglish gave it the about a Japanesegarden and pool on present name in 1664664 ,when they took the ground floor and in a display area the city from the Dutch on the second floor are many types of business machines: supermarket cash registersthat dispenseboth changeand trading stamps;a computer-cashregister systemthat tellsthe storekeeperhow he is doing compared with a month or a year ago and a fully automated branch- bank system. coMPUTERCHATTER. An NCR 315 computer, although sealedaway in a glass room. keeps no secrets.When asked by visitors it will dig out any recipe in the Hilton International Cookbook,tell the 42 NATIONAL CASH important events that happened on any REGISTER date of the year, answer in laymen's languageany one of 100 scientificques- Abacuses.computers and miniaturiza- tions and list the sights at any of the tion devices that can reproduce the en- 150most frequently visited spots in the tire Bible on a small card are on display world. in this two-story ribbed frame-and- THEsrzE or rr. A display of miniaturiza- concrete building. along with various tion offers such diminutive surprisesas examplesof man's latest techniquesfor the I(ing James version of the Bible on keeping track of himself. Most of the a singlecard, complicated electronic cir- equipment demonstratesthe handling, cuits of a computer reduced to the size storing and feedingback of information of a fly and a sharp television image one in straightforward businessoperations. eighth of an inch square. lto www.butkus.org/postcards Pepsi& WaltDisney present

Takea magicalDisneyland boat ride at the

PepsiPavilion See a dazzlrngworld! More than 300 amazingly lifelike figures-the children

ofUNICEF lands-spring alive in full size to entertainyou with delightful songs and dances.

www.butkus.org/postcards :"il rt I

THE FAVILION CfF THE FIEPIJEILIC OF CHINA

AN EXHIBITI0N0F ART,CULTURE AND MODERNPROGRESS. see the pricelessart treasures- more than 400 objects of jade, porcelain, bronze and calligraphy - specially selected from the nationalmuseums of China in Taiwanwhere the culture of the oldest living civilizationis now preserved. see the mystical stone carving dating back more than 3,000 years; the tortoise shell with the original Chinesecharacters inscribed on its back. see the gracious way of Chinese living and modern progressas exemplified by land reform and economic development in Taiwan.

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THETHEATEI. Parable.a l0-minute film in pantomime, with a musical background, usesa stylized circus setting to convey in allegory several basic Chris- tian beliefs. The film is shown several times daily in a 370-seattheater. Other films and concerts are presented from time to time. 43 PROTESTANT AND THE cHTLDREN'ScENTER. At the rear of !'"i .ti ORTHODOX CENTER the pavilion is a fully equipped, combined indoor and outdoor play area i In this pavilion sponsored by the Prot- where children may be left under the estant Council of the City of New York, supervision of trained personnel. The many religious denominations and so- toys here include not only the tradition- cietieshave taken spaceto explain their al playthings. but also scalesthat dem- beliefsand their work, with the com- onstrate balance, and so on. mon theme, "Jesus Christ, the Light of THE rvrusrccARDEN. Outside the chapel the World." A court honoring Protes- is a garden where recorded music plays. tant and Orthodox leaders is outside the Here stands the charred Coventry Cross; building, and a 4l-foot contemporary made from the roof beams of the ca- stained-glassscreen on religious themes thedral destroyed by bombs in World standsin the reception area. Exhibitors War II. The cross is loaned by the new have individual booths in the large hall, Cathedral of Coventry, England. and their presentationsuse a number of vivid audio and visual techniques to Accommodations for Fair visitors total stress the Center's theme. The booths l00.OOOrooms in the metropolitan area's displaya wealth of religiousand artistic 380 hotels and motels. Of the total, ap- artifacts. Among them, the Greek Or- proximately lO,O00rooms in Manhattan thodox Church displays an intricate and 3.500 in the other boroughs have t wooden panel carved over a period of been added since 1961. I5 yearsby the monks of Mount Athos. During the season,a number of churches take turns acting as host for a day, wel- f coming visitors to the pavilion. The Center also offers a chapel, a theater, a garden,a child-care cent€r and a lounge. * Admission:free. The Children's Center careslor children from three to eight years old at $I.OO per hour per child, t'rom .10 44 RcA a.m. to 6 p.m. The RCA pavilion,looking from the out- Highlights sidelike a cluster of white and copper couRToF cHRISTIANPIoNEERS. Standing drums, has several exhibit sectionsand in an elliptical outdoor court are J4 py- a TV studio that serves as the Fair's lons, each with a plaque giving bio- official Color Television Communica- graphical information on sectarian lead- tions Center. The Center is linked via ers.among them Martin Luther, St. An- closed circuit to over 250 color TV sets drew and John Calvin. Near one end located around the fairgrounds; a com- of the ellipse stands an 8O-foot tower pletely equipped color mobile unit sup- with a cross. plies coverage of news and special 3THE cHApEL. The contemporary black events. Televised over the network are and white chapel is for meditation and offi cial announcements and ceremonies, individual prayer. Throughout the Fair film clips filled with facts about the seasons.the sponsoring denominations Fair and a "living guidebook" of six-to- periodically conduct services. eight-minute visits to points of interest

I ll

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on the grounds. In addition, lost chil- ures over 54 by 2l feet. As exhibits are dren are brought to the studio and put pointed out, the model's lighting goes on television so parents can find them from day to night to day again, and by watching the TV receivers elsewhere rides, subways and railroads become on the grounds. animated. * Admission: free. ToucHEs oF HrsroRy. Memorabilia of American Express and its subsidiary, the Highlights Wells Fargo Cornpany, date from the THE puBr,rc oN Tv. People entering the days of the Wild West. pavilion can walk by a camera and see FTNANcE sEcrroN. Multilingual attend- themselves in color on monitor sets. antssell money orders and cash person- pRocRArvrs rNTHE rvrArqNc. A ramp leads al checks if the visitor has an American to the second floor and a glass wall Express Credit Card, or on the basis of through which the color television stu- telegraphed clearance from his home- dio can be seen below. There is some- town bank. thing taking place at all times: a show TNFoRMATToNsEcrroN. Clerks make air being broadcast live, a taping, a rehears- and travel reservations, and answer al or a stage being set. Monitors show questions about the World's Fair. how the activities in the studio appear on the screen. The ramp also passes di- The New York 1964/1965 World's Fair rectly above the control room, where a commemorative postage stamp is the director, aided by technicians, may be l2th stamp honoring fairs or expositions watched at work. that the U.S. Post Office has issued since Musrc NEw AND oLD. In two small 1900. The host country is not the only lounges, identical I 5-minute sound-slide one issuing Fair commemoratives. Spain presentations offer a selection of ncw is printing five, featuring the Spanish stereophonic records and describe the pavilion, Holy Week, the late flamenco history of music recording. dancer Carmen Amaya, bullfighting and the sport of jai atai.

AF /t\ 46 SII\IGER BOWL --, AMERICAN EXPRESS This open.air"stadium,which holds 18,- At the entranceto this pavilion, a mil- 000. is scheduledfor a variety of events lion dollars'worth of real currency from -U.S. -Olympic trials, folk festivals, many nations"grows" on a money tree; Judo and Karate exhibitions,and so on. inside, the official scale model of the It is paved in green macadam,has lights World's Fair is on exhibit. The pavilion for night use, a movable stage 60 feet alsooffers various services including for- long and dressing room facilities for eignexchange, check cashing, the sale of 20O performers. The Singer Company AmericanExpress travelers cheques and has a seriesof displaysunder the grand- information on all asDectsof the Fair. stand: the latest in fashions and fab- * Admission:free. rics,do-it-yourself sewing projectsand a representation'of Singer products-not ', Highlights only sewing machines,but typewriters, ARoUNDTHE FArR rN FouRrvrrxurns. The vacuum cleanersand computing devices. official model of the World's Fair meas- * Admission:free. tt4 www.butkus.org/postcards J COLLECTOR'S ITEM Tbe pre-Columbian piece ? Or Kablia cofteeliQueurt 'lUell, both.

Ihe Iarrascanfigure-f rom tLte Kabluacollection of pre- Columbian art-is an artifact f rom OId V(exico. So fsKahlia.

Vlade in n[.exicof rom a recipetbat datesto antiQuity,Kablia is treasuredby Qourmetstbe world oqer. This exoticcoftee liqueur is superb after dinner.

And alikely ingredientf or sucb Kablia drinksand dessertsas tbe BlackRus sian c o cktail, Kabli a Sour,fu[exican Qrassbopper, Braue Bull,Kablia n4ousse,Crepes Bresilienne, Coup e Kahlua. The gourmet -minde d c ollectKahlua. And it figures. Ibey know tbere'snotbing like gettingto tlte art of the matter.

Anothercollector's item' tbe"rare and wonderfulrecipe book ot' Kabtia drinksand desserts.iours for lbeasking. f(qruric s3proor JulesBerman * Associates,lnc., gozsWilshire Blud., Beoerly Jlills, Calif,

www.butkus.org/postcards r \\ir '*:.t'tVt4r l\ ,.',, :'f. $eltdltoil for the : t,

PARTIAT SAMP]E SHOWN Actuof Mopz 26" x 33Vt" Rrbllshed by TIME-LIFEBooks

Prinfedin 8 Colors Crcotod for firnr Inc. by Hcrmon lollmsnn of Picfofbl tcpr Inc.

. unFphruo Fd- rr un* states sbel recr xc. vo.rwc,rdr rcir recr rf6t (e,p'cio w @ ,*{ Q9 '1-- www.butkus.org/postcards,r. rlt i,,.;--szf.;r .-i{-.. .,.-.,," i i*-;. $N H [. q $OUIJE].|INIUIAP OF THE WORLD'$IAIN I

,I A Brilliont Break-throughin Modern Mop-moking! :l'f .l:l The OfficiolSouvenir Mop showsevery World's Foir building ond exhibit more cleorly thon your own eyes could ever see them. All in mognificenf color,ond fine detoil. Your children will love seeingthe strongeshopes ond colorswhich modern lii orchitecturehos lent to the povilions.They will be oble to I I pick out oll the fountoins,the Monoroil cors,Sincloir's Dino- r! ti sours,the Unisphere,Columbus' Sonto Morio oll the sightsthey've seenor plon to visitnext time.

Send for this De/uxe Edition,reproduced on fine cloth,ond I rolled in o colorful tube, suitoblefor honging or froming in ti your own home. (Actuol size 26" x 33r/a".) tlrl 'l 'lI This is the only Officiol SouvenirMop of the Foir. And, in I oddition to the 3-D detoil of the entire Foir siteon one side, it feotureso color mop of oll Foir opproocheson the other. *P/us 25( posloge & hondling.

DETUXESOUVENIR MAP Time lnc. P.O. 8ox 1003,Weslbury, New York

Pleosesend me - copies of the De Luxe Oficiol Souvenir Mop of the New York World's Foir.

I enclose $2.50 plvs 25(. postoge & hondling for eoch copy ordered. (Add locql sqlestox where opplicoble.)

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More countriesthan haveexhibited at any previousinternational exposition-szme8O nationsin 37 pavilions-are represented at thisfair. Theyoffer the sounds.sights and smellsof a largepart ol the world.More important,theyhave brought to the U.S.a samplingoJ their cultures:dances and music.rare and exoticdishes andsonte of thegreatest af all rnasterpiecesof art.

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47 BILLY CRAHAM 62 CHRISTIAN SCIENCE .N GREECE 4t runsouc CENTER 6' GARDEN OF MEDITATION 78 monocco 49 BERLIN 64 selcluN,t 79 SUDAN 'O INDIA 6I rHe VATICAN g' JORDAN 'I IRELAND 66 rnexcr tI UNITED ARAB REPUBLIC '2 REPUBLIC OF KOREA 67 SWEDEN &I LEBANoN ll wsr 2,ooo TRIBES 6t INTERNATIONAL PLAZA tl pnllrpprxes 14 oenueRx 69 HALL OF FREE ENTERPRISE t4 REPUBLIC oF CHINA '' VENEZUELA 70 AMERICAN.ISRAEL PAVILION t' POLYNESIA '6 HONG KoNG 7I SWITZERLAND t6 INDONESIA '7 SPAIN 72 swrss sKY RIDE t7 CTVTnaLAMERICA.PANAMA it nusrnrn 7f srenne LEoNE tt rNE CARIBBEAN '9 JAPAN 74 MALAYSIA t9 nncerrrxn 60 GUINEA 7' PAKISTAN 90 THAILAND 6I SERMONSFROM scIENcE 76 AFRICAN PAVILION 9l urxrco

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86PROOF .BLE,NDDDWHISKEY .6 h www.butkus.org/postcards I NTEFI IUATICI NAL AFI EA: THE PAVILICII\ISi IN EIFIIEF Pavilion Number

AFRIcAN PAvTLION-In a village of round huts are offered 76 displaysthat range from tribal art to cagedlions and zebras. AMERICAN-TSRAELPAVILIoN-Scenes and artifacts po.- 7O traying 4,000years of Jewish history line a spiraling walkway. ARGENTTNA-The productivity of this country's pampas.its 89 mines and its people is shown in pictures. displays and art. AUsTRIA-Pictures tell the story of the 1964 Winter Olym- 58 ' pics, industry and the SOS Villages for homeless children. BELGIUM-Assorted wonders glitter in a wallecl community. 64 BERLIN-The city's present and future are strikingly shown. 49 BILLY GRAHAM-The evangelist'smessage is presentedhere. 47 THE cARIBBEAN-From the islanclscome calypso si'ngers,84 steel bands and such handicrafts as tortoise-shell jewelry. CENTRALAMERICA-PANAMA-Modern art and ancient cul- 88 ture are main themes,plus exhibits on travel and commerce. cHRISTIAN scIENcE-The religion is explained in displays 62 and recordedtestimonials in a handsomestar-shaped pavilion. DENMARK-A famousCopenhagen playground is re-created, ,4 productsare shown and a "hall of fame" honors noted Danes. FRANcE-Small, fashionableshops in aislesnamed for Paris 6 streetssell luxury goods such as perfumes and gourmet foods.

GARDENOF MEDITATION-A quiet park invites the weary. .63 cREEcE-Ancient grandeur ancl modern glory share billing. 77 cuINEA-Tribal carvingsand jewelry are on exhibition, and 6O membersof the country's renownecl ballet troupe perform. HALL oF FREE ENTERPRISE-The basic principles of the 69 free enterprisesystem are erplained by lecturersand clisplays. HoNG KoNG-Colorful'stalls selling the exotic wares of the ,6 Orientsimulatc a docksiclestreetin the British Crown Colony. *TNDIA-The countrlz's dramatic advances since-winning in- 50 dependenceare shown in displaysof. education and industry. INDoNEslA-Pictures, puppets,a demonstration of batik-dye- 87 ing and a graceful shrine help illuminate life on the islands. TNTERNATToNALPLAzA-Among the exhibits from many 68 lands are Turkish rugs, Italian glasswareand Brazilian gems. IRELAND-lrish exports-including tweeds,.pottery, and po- 5 I etry-are beguilinglypresented in a seriesof courts and halls. JAPAN-The country's technology is stressed by such prod- ,9 ucts as an electronmicroscope and high-speedmovie camera. JoRDAN-An ancient land's role as a seedbeclof religions is 8O shown in Moslem and Christian art and a Dead Sea scroll. t22

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) LEBANoN-Amid priceless Lebaneserelics, a modern frieze 82 tracesthe Englishalphabet back to ancient Phoenicianscript. MALAYsIA-Dioramas and displays introduce a new nation. 74 MASONTCCENTER-A statue of Mason Georgewashington 43 towcrs over displaysfrom the brotherhood's600-year history. MExlco-Vivid examplesof the country's art include paint- 9O ings,sculpture and historic scenesenameled on copper sheets. MoRocco-Artisans in Moroccan attire weave carpets and 78 fashion brasswareand leathergoodsin a traditional bazaar. PAKlsTAN-Archeological riches never before seen outside 75 Asia are among displaysreflecting a long and varied heritage. PHTLIPPINES-FoIk dancesare performed and tZ elaborate- 83 ly carved panels depict the colorful story of the islands. PoLYNEsIA-A dancedone with flaming knivesand a chanc" 86 to buy a pearl-bearingoyster are featured in South Seashuts. REPUBLICoF cHINA-Ancient jades,ceremonial silks, po. 85 celainsand bronzesare exhibited in a red and gold palace. REPUBLTcoF I(oREA-Products of South Korea'srebuilt fac- 52 tories are shown, as are traditional handicrafts and dances. SERMONSFROM SCIENCE-A startling stage show and na- 6l ture films illustrate the compatibility of science and faith. STERRALEoNE-Two troupes perform intricate national 77 dances,and acrobatsentertain with featsof skill and daring. sPAlN-Masterpieces created by El Greco, Veldsquezand ,7 Goyacrown a rich displayof Spanishart and historical objects. suDAN-The exhibit featuresartifacts of the ancient Nubian 79 culture as well as a Seventh Century fresco of the Madonna. swEDEN-Intriguing electronicdevices are shown, and prod- 67 ucts are sold in a branch of a Swedish department store. swlss sKY RIDE-This cable-carride goes I l3 feet in the air. 72 swrTzERLANo-The time of day is top exhibit, with a wall' 2l of wondrous timekeepers and a display of modern watches. -9 THAILAND-Exquisite statuary and.classiccostumes a.e o.t I exhibition in a shrine topped by a tiered and gitded rmf. UNITED ARAB REPUBLIc-Treasures of ancient Egypt in- 81"' clude statues and <-lbjectsfrom King Tutankhamun's tomb. THE vATIcAN-The Fair'smost important work of art is dis- 65 played at this pavilion: the Pieti,sculptured by Michelangelo. vENEzuELA:Art old and"new'is on view;,'live ent€rtain- ' rj ment is offered by guitarists and contemporarydance groups. wBT 2,oo0 TRTBEs-The Wyeliffe Bi.ble Tianslators demon- ,t strate how they create written languagesfor p,rimitive tribes. L2j www.butkus.org/postcards '.,* "*t t TTATC]IA50 FT. DRAG(II{ INSIDE AII EIIGII{E I INJOYfl1\4il( LIIBl\,lfl]'| l\4'tls|[fllIIl\4IilY * il',Ei,II A|/.ruil0iBILEA$$Eil'BLY LIIIE WALKUNDER THE BIGGEST CAR IN THE WORLD WSITTHE AUT@-ANIMAL *Z@OOO SEETHE -CHRYSLERCORPORATION TURBINE CAR IN ACTION

HIARTHE AIVIAZING AUTOFROG * ;THE LAUGHALONG WITH BIL BAI.RDPUPPETS ",t STilTHN SHOW.fiO.ROIII{D CHUCKLEAT THE 10 MECHANICAISHOWMEN =ll{[ETTIIIzsOO.LB, AUTO.I\{ANTIS \f,rATCH THE DANCT OF, THE NUTS AND BOLTS SWTN@.'TN THE OAB=@AUGE@UTDERS LOO}(UPAT IHE GIANT ZOOI{EEPER TAKEIT EASY/N THE\OO.CHAIR SIT.A-DEL IIIABVEIAT THE SKY.HIOH TRUCK ..OAZEBO'' I tsB$IDBATO"$TORY ROCIKUT I $TAND I

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,i www.butkus.org/postcards '.:;.4 It'sall there- excitement, fun,adventure, music, fantasy- the mostenjoyable experienceof yourlife at the ChryslerCorporation exhibitionin the TransoortationArea. Strol I throughwater-su rrou nded islandsas you witness display afterdisplay of Chrysler ingenuity,in an area3 footballfields long! Enjoy the Show-Go-Round,featuri ng anoriginal Max Liebman musical comedywith the famousBil Bairdpuppets. It'sa fair withina fair,with sights andexperiences you'll rememberfor yearsto come.

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AO +O MAsoNrccENTER

The Masonic Brotherhood Center is a display case of Masonic history and A-' memorabilia going medieval tl r ' back to T T BILLY GRAHAM times. The Center, which stands across a reflecting pool from a 5O-foot.high The well-known evangelist's religious model of the builder's square and com- messageis presentedby the Billy Gra- passes, symbols of the fraternity, is ham EvangelisticAssociation in a color sponsored by the Grand Lodge of the film and a variety of exhibits. Personal State of New York. It includes a hall for counselingis offered to all who desire exhibitions, a lounge, office and outside it. An octagonalbuilding housesa 400- patio. seat theater, chapel, counseling rooms * Admission: free. and galleries,and is enclosedby a gar- Highlights den. Near the builcling is a 100-foot- t high tower which is topped by a bril- FoREMosrAMERTcAN MAsoN. Dominat- liant sunburst. ing the hall is an I l-foot statue,in Ma- * Admission:free. sonic regalia, of George Washington, first of 14 American Presidents who Highlights have belonged to the brotherhood. -MAN rN TrrE FrFTH DrMENsIoN." This Events from his life are portrayed in 28-minute color movie, shown on a three-dimensionalscenes, and the Bible 5O-foot, "wrap-around" screen which on which he took the oath of office as provides a feeling of audience partici- President is on display. pation, is presentedin the theater once srNcETHE MIDDLEAGES. Documents on I't an hour. The movie. recounting the view date back to the l4th Century, story of mankind from the beginning when the Masons were the cathedral of time, gives pictorial dimensions to builders of Europe. Among them is a * Billy Graham's Biblical philosophy. Plan of Union for the colonies written There are simultaneoustranslations of bv Mason Beniamin Franklin in 1754. his narration into French,' German, Japanese and Rus- Spanish* Chinese, Some 1,400public'push-button telephones. the invi- sian. Forthose who accept have been installed.atthe Fair. tation to receive Christ. given by Dr. ' Graham in the film, a trained staff of. fers guidance and counseling, also' in " severallanguages. AN INTERNATToNALMINIsrRy. In the - galler- surrounding"garden and-exhibit ies,photographic displaysshow the international scope of Billy Graham's'" ministry. In the entrance gallery, there AO is a transparent,multi-colored globe,six T./ BERLIN feet in diameter,which,has been mar{

F 5l IRELAND F 50 INDIA Some contributions made by the Irish to the happiness of other parts of the This striking pavilion, whose first floor world are beguilinglydisplayed in a se- is screened by cascades of water falling ries of courts and halls. The dominant into a lotus pond, reflects the tremen- architectural feature of the pavilion is dous industrial and social progress that a modern version of the medieval round India has made in the last decade and towers that still stand in many places in a half'as an independent nation. An ex- Ireland.The whole is enclosedby a wall F hibition of art works, ancient and mod- seven feet high, faced in Lisconnor gray ern, indicates the diversity , of India's stoneand reddishbrown marble. cultures. Ottrer exhibits show how effec- * Admission:free. has to the nation's tiv'e democracy come Hightights 450 million people, and how industry and education have boomed. A shoP cHARTTNGTHE rRrsH. Two giant maps sells rare art obiects, saris, baskets and are in the entry court. On the left is one stoneware.. A restaurant in a ..separate of lreland with familiar lrish names building serves the delicacies of the land. marked at the families' places of origin. * Admission: free. Recordings detail the family histories and give the Irish pronunciation of the Highlights names. On the right is a map of the ART oLD AND NEw. The high- artistic world showing areas"of Irish. influence achhvements of many peoples and peri- during the Middle Ages, the routes of ods are on display: a Fifth Century Bud- Irish military expeditions in the lTth dha, a carved l8th Century palace door, and lSth Centuries, and the flow of 20th Centurv murals. and others. emigration from Ireland to all parts of t27

www.butkus.org/postcards INTEFINATIClNAL the world from the l8th to the 20th silk robes serve delicacies from the na- Centuries. tion's 2.000-year-oldcuisine. Fr.rcrrr ovER-rREHNo. A movie of the * Admission:Jree. country made during a low-altitude air- Highlights plane flight is projected on a-circular screen embedded in the floor of the hall A scrlLprrJREDwELcoMn. Above the en- to the left of the entry court: Nearby, trance to the area is a contemporary Irish scenesare shown on a wide screen. wood sculpture suggesting old Korean A GAELIcHERTTAGE. Through the round calligraphy. Inside the main building, tower visitors reach the main hall, grasscloth, silk and other fabrics. from where mobiles evoking the names and modern Korea hang from the curved moods of Irish poets hang from the walls among paintings, carvings and or- ceiling. Headsetstransmit the voices of namental screens many centuries old. actors reading the words of such lrish- Handicrafts on sale include dolls in na- born writers as George Bernard Shaw, tive dress, brass and lacquer ware. and James Joyce, Jonathan Swift, Oscar embroidered silks. Guides also take or- Wilde and William Butler Yeats.Also in ders for 800 listed products. the main hall are displays of Irish arts DANcTNGDRUMMER GIRLS. In a harP- and crafts (tweed-weaving looms, pot- shapedauditorium, costumed entertain- tery and Waterford glass), country Iife ers offer folk dances; in one traditional (horses,the turf and the beauty of rac- favorite, girls sing and dance while taping) and industrial development, cen- ping on drums slung from their shoul- tering on a wide range of products man- ders. Also in the auditorium, films and ufactured in Irish factories. slidesshow life in contemporary Korea. DANcEsAND DRINr(s. There is a small TowER oF TREAsuRrs. Standing in be- outdoor theater for performances by tween the two buildings is a replica of Irish dancersand singers.Available at the Tabo Pagoda, or Tower of Many a stand are Irish coffee (coffee, Irish Treasures.Built in Kyongju, Korea's cap- whiskey and whipped cream) for adults ital during its Golden Age, the Sixth Cen- and soft drinks for children. tury pagoda is considered a masterpiece of Oriental carved stonemasonry. indi- Walt Disney's antic genius is on view in R.ESrAURANr.The leahouse serves meals. One of four pavilions. Ford, General Electric. vidual dishes or complete 'Pepsi-Cola mixture of and Illinois feature displays the specialties is Kimchi. a pickled vegetables which designed under Disney's direction. spiced and has been seasoned underground in huge jars,

,2 REPUBLIC OF I(OREA tt

with traditional t An Oriental teahouse, peaked wooden roof, is linked with a I concrete pavilion of free-flowing con- ,3 WBT 2,OOOTRIBES i temporary lines, Iinking the Korea of i yesterday and today. Within the pa- This unusual pavilion is modeled on an vilion, ancient art and folk dances are aborigine hut and is named for 2,000 on view along with products for sale tribal groups throughout the world * from South Korea's rebuilt industries. which are still so primitive they have 4 In the teahouse, waitresses in flowing no written language. It is sponsored by i t28 I www.butkus.org/postcards l Soar50 feet into a fascinating newworld at the IBM Pavilion

\I /HAr goes on inside that huge reasoning to solve some of the uni- f I dome atop the IBM Pavilion? verse'smost mystifying riddles. Come and find out. Awaiting you is 3.Then, return to earth for fascinating one of the Fair's rttost talkecl about puppet shows.Visit Scholar'sWalk. e.rperrences. Give a computer the date of your 1. You enter a shacledgarden with birth. Instantly, it will print out the pathssuspended in space. You arrive news headlines of the day you were at the "People Wall," and soon you born-a souvenir to take home. aresoaring into a fantastic new world 4.Wtry are you sometimes lucky, and called "lnformation the Machine." other times unlucky? The Probability 2. Here, a new kind of living picture Machine will explain it. entertainmentcomes to you from nine 5.There's much. much more that will separatescreens. It puts you inside keep you talking and thinking. Con- the mind of a racing car driver at 120 tinuous shows.Everything's free. Look miles an hour. You will explore the for the IBM Pavilion. It's just to the mysteries of a woman's mind as she left of the main entrance. plans the seating of a dinner party. Don't be surprised if your oyvn mind stretchesa bit, as you see how com- putersuse your own everyday way of IBM www.butkus.org/postcards INTEFINAT!ONAL

the Wycliffe Bible Translators.an Amer- while their parents explore numerous ican society dedicated to carrying the other attractions. Carrying out the pri- Scriptures to primitive peoples. The vately sponsored pavilion's theme, WBT reduces their unwritten tongues "Meet the Danes," a one-story building to simple phonetic systems, and trans- is filled with exhibits and shops, and latesthe Bible into this new, easily un- there are two restaurants in the area as derstood writing. In the pavilion is a well as a specialchildren's cafd. museum of artifacts from many tribes. * Admission:free. Five contemporary paintings depicting * Restaurantsremain opento midnight. scenesare displayed in an ad- Amazon Highlights joining theater.From time to time demonstrations of the translating process Trvolr rN MTNTATURT.In a l60-footJong are also given by WBT scholars. area,children can sail paper boats made * Admission:lree to the museum; 50 cmts for them by kindergarten nurses in at- to the theater. tendance, whisk down a dipsy-doodle * Perlormancesin the theater every 20 min- slide, explore a maze, play in a giant utes.Program lasts I2 minutes. sandbox and climb about a Forbidden House where they can peek through a Highlights huge keyhole, stamp on the floors, or Bowls ANr' Blowcuxs. On view in the take a turn at a ship's helm. The play- museum are totem poles from the Indi- ground was created by experts who de- an trib of the Pacific Northwest, . signed the original in Copenhagen. brightly colored feather capes, carved j A children'scal6 adjoining the play- wooden ornaments, bowls and woven ground has seats shaped like birds and work from North and South America. featuresDanish treats in child-sized por- An exhibit also shows how Amazon In- tions. When the youngsters finish eating dians make blowguns and mix the poi- or playing, they can wash up in two son they put on their darts-just one of restroomsbuilt speciallyfor children. the hazards WBT missionaries have en- ExHrBrr pRoMENADE.Craftsmen dem- countered. Large photographs show onstrate silversmithing, porcelain-turn- WBT emissariesteaching basic hygiene ing and other Danish arts. Nearby, fine and agriculture to primitive tribes. and Danish products-toys, dinnerware, providing medical care. glassware, cutlery, furniture-are for JUNGLEscENEs. On the stageof the l0O- sale. A "hall of fame" pictures some fa- seat theater are five panels, l0 by 25 mous Danes of history, including story- feet, depicting in dramatic scenes the teller Hans Christian Andersen and Niels conversion of an Amazon jungle head- Bohr, father of atomic energy. hunter who learned to read and write, REsTAURANTs.Pastries, made on the then taught fellow tribesmen. Lights premises by bakers brought over from i pick out each mural in turn in the dark- Denmark, and other Danish foods are ened theater. served in two dining areas. The Katte- gat Inn, a sidewalk cafi and snack bar, t specializes in Danish coffee and Smgne- br^d (assorted open-faced sandwiches). The Denmark Restaurant offers more formal dining, adding specialties of the * various provincesand fish flown in from the Baltic and North Sea fishing beds.

Although the World's Fair Marina is one 54 DENMARI( of the largest on the East Coast, almost half of the berths for the l 964 seasonwere Children can romp in a supervised play- rented more than three months before ground modeled after the one in Co- the FairS opening. penhagen's famous Tivoli Gardens, *, B0 www.butkus.org/postcards d Useexciti n g newAnscochrome'color fiI msl

O NewAnscochrome 50-medium For picture perfect shooting use a speed.O NewAnscochrome 100- new Ansco Autoset@35mm camera for fasteraction . . . lesslight. O or the new Memo II Automatic,the NewAnscochrome T/100-faster compact camera that fits in Your filmfor indoorlighting. O New shirt pocket. 200-the fastestcolor Anscochrome For picture perfect viewing use one youcan buy! film of the great new Ansco slide or mo- Beready for everything!Take along tion picture projectors. plentyof AnscoAll-Weather B&W film and 8mm Moviechrome@' 8, Seethe excitingGAF "Chemistry Of too.Remember, all Anscofilms are Color" Exhibit at the Hall Of Sci- guaranteedto giveyou pictures that ence for the fascinating storY of satisfyor a newroll free! color photography.

pHoro pRooucrs oF GENERAL aNrLrNE & FrLt coRpoR^rtoN / cREArtvE DEyELoPtENts tN PHoT..RAPHY @AnSCO www.butkus.org/postcards COMEDOWN TO THE LEVEE

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Don't miss Chewolet's New Orleans Exhibit in the General Motors Exhibit Building

It's a fete day every day at Chewolet's New Orleans Exhibit-riverboats, southern belles and the nicest cars on either side of the Mississippi. So comeon. Shuffieon down and sit behind the wheel of the Jet-smooth luxury Chewolet. Check out the '64 thrifty Chevy II. SteP into Corvair and Corvette- Chewolet's answersto Mardi Gras. Then top it off with a good long look at Chevelle,the only car that could come between Chewolet and ChevY II. You all come visit us now. ...ChewoletDivision of General Motors, Detroit, Michigan.

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been re-createdin the Hong Kong pavilion and the adjoining Crown Colony Club,sponsored by the Hong Kong Trad- ing Company, Inc. The pavilion-with upswept eaves, intense colors and intricate carvings-captures the spirit of 55 VENEZUELA Hong Kong architecture. It contains specialOriental exhibits and shops,and In this tropical redwood building, gui- has a restaurant. The Crown ColonY tarists, dancers and a number of other Club is a restaurant,night club and ex- performers entertain, and there is an hibit area. Set in a landscapedgarden exhibit of classical and contemporary dominated by three Chinesejunks. it is Venezuelanart. The walls are decorated entered either from the pavilion or with photographic panels of Venezuelan through the stern of one of the junks. scenes.Souvenirsare for saleand leading * Admission:lree. are on hand to discusscom- businessmen Highlights mercial opportunities in the country. t * Admission:free. MARKETsrREEr. The first floor of the Hong I(ong building suggests a busy, Highlights modern street in the colony. On both DocuMENTsoFTHELIBERAToR. Some of sides sit little shops and stalls where the most important manuscripts and jade and ivory piecesare carved to or- belongingsof Sim6n Bolivar, the South der,measurements are taken for custom American liberator, are dramatically spot- clothing and a wide variety of other lighted in a dark room. In other side merchandiseis sold. rooms are antique and modern jewelry. THE cLUBoN DIspLAY. The entrance to PERFORMERS FROM CARACAS. LiVC CNTCT- the Crown Colony Club. flanked by tiny tainment is offered from time to time sampansand the huge junks with their in the main hall. Guitarist Aliro Diaz, multicoloredsails, has the distinctive ap- pianist Judith Jaimes and contemporary pearanceof a Hong I(ong dockside.On furniture, I dance groups are scheduled. displayin the club are antique i ARTNEw ANDoLD. On the mezzanine is richly colored rugs and art objects. a collection of Venezuelan works. both RESTAURANTS.Basket lunches may be old and new. Some of them are for sale. purchasedat an outdoor cafd, and each BUsrNEssrvrEETINGs. Officials from Ven- building has a restaurant and bar. In ezuela'scommercial world answer ques- the restaurants,Chinese waitresses bring tions from American businessmen. trays of dishes to the tables; diners crFrs ANDsor.rvENlRs. A small shop sells choosefrom among 200 entrees,includ- colored glass, cigars, costumed dolls, ing Cantonese squab. duckling stuffed pottery and gold orchid pins. with shark fin, and shrimp and beef in lily leaves.Music is provided for dancing. Chineseopera singers,acrobats and other groups perform during the dinner hour at the Cathay restaurant in the Hong I(ong building and several times every evening at the Colony Club.

An animated slide sequence at the Con- tinental Insurance pavilion that shows Deborah Sampson, woman soldier in the ,6 HONG KONG Revolution, was photographed not from drawings but from a series of needlepoint The bustling commerce. scenic beauty pictures-5O of them, involving more and Oriental-Europeanatmosphere of than I00,000 hand-sewn stitches. the famous British crown colony have t34

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to key men of tomorrow bonk ofiers more of o Helping Hond. From giving lollipops in our suburbon Our .|45 ofiices...togiving entreeto the finonciol"inner circle" in over notions.During your stoy ot the Foir, we ofier you our Helping Hond for oll your bonking needs. .|20 Over ofiices in the New York oreo. Chemicol Bonk New York Trust Compony. Chemical NervYork www.butkus.org/postcards Why you should wear

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the only timepiece guaranteed rrate on your wrist. lt makes the aven electric watches- obsolete. e Accutron vibrates,it suppliessuch steady, unvary- Just under ing power to the hands,that Accutronis ;eea barrel- the bnly timepiecein the world guaran- of a unique teed 99.9977%accurate your-wrist. s erectroni- 91 t^3i,::f:;il"'.ljih#' jif,ll"g the I'clock sym- right time all the time. SeeAccutron - ' a uniqirely-fork the most distinctive timepieceyou can tuning own or give. At fine jewelersnow.

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All three types of watches measure time by The Accutron timepiece measures time by a - the same 300-year-oldprinciple-the mechan- revolutionary new principle an electroni- ical hairspring and balance wheel. This old- cally-powered tuning fork that vibrates pre- fashionedmechanism is made up of moving cisely 360 times a second. lt has no moving parts,so it's affected by friction. . . can lose parts, so it's not affected by friction . . . can't accuracy and wear out. lose accuracy or wear out.

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Accutron is guaranteed by Bulova not to gain or lose more than one minute a month in actual daily use on your wrist. For one full year from date of purchase, the authorized jeweler from whom you purchased your Accutron timepiece will adjust it to this tolerance, if necessary, without charge.

ACCUTRON"Astronaut" Tells time in any2 time zones.Stainless steel. $175' fAll Newyork, Toronto, Bienne, Milan. pricesplus tax-waterproof when case, crystal and crown are intact.

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outside of Spain, are on exhibit in three sections of the pavilion. { Museum ol Masterpieces.Paintings by four immortal artists are on display: EI Greco (represented by Hidalgo); Goya (La Condesade Chinch1n. l"a Maja Vestida, ln Maja Danuda); Yeldzquez (Pabillo); Zur- barAn (Fray Gerfinimo Pira) 57 $ Gallery of Contemporary Art. Each month a new exhibit of outstanding The country today and its role in the contemporary Spanish art is held here. discovery, colonization and independ- Specially commissioned paintings by ence of the Americas are portrayed in Picasso,Mir6, Dali, Gris and Solana are three attached buildings which enclose on permanent display. a rich collectionof exhibition halls. res- j Hall ol Sacred,4r1. Modern and tra- taurants and inner patios. Featuredare ditional religiousart and objects show masterpieces of Spanish art, old and the unbroken course of Spain's Catho- new; historical objects and documents; lic heritage. One wall is a stained-glass productsof great Spanishdesigners and window,45 feet wide by 6 feet high, craftsmen; triumphs of the Spanish created by Manuel Molezrin. kitchen,and a theater with a constant- spArN rN cLosEUp. Upstairs in the pa- ly changing program of concerts, dance vilion is a detailed look at the nation ro- groups, film festivals and fashion shows. day. Displays cover a variety of products * Admission:free, exceptlor the theater, both handcrafted and manufactured, in- whereprices vary accordingto the show. cluding women's high fashions,hunting * Hours: l0 a.m. until 12 p.m., exceptthe and fishing gear, children's toys and GranadaRestaurant, open until 2 a.m. model homes. Seven kiosks behind the pavilion sell delicacies and Highlights souvenirs. REsTAURANTs.There are three. One is a THEwELcoMrNG FrcuRE. A six-foot stat- marisqueria.or outdoor seafood bar. The ue of Isabel la Cat6lica, first Queen of Granada serves traditional Spanish food a united Spain and patron of Columbus, in an informal setting with entertain- standsin front of the pavilion. It was ment by flamenco dancers and singers. cast in bronze by sculptor Josd Luis San- The Toledo is a de luxe restaurant fea- chez. turing international cuisine; both the THE GREATrRoN GATE.A sliding gate, Toledo and the Granada are under the 27 feet long and 5 feet high, guarding direction of the renowned Cortds of Ma- the entrance to the pavilion, provides a drid's Jockey and Club I I restaurants. dramatic, abstract example by sculptor Amadeo Gabino of Spain's celebrated wrought-iron work. HrsroRrcAl nerl. Giant, semi-abst?act murals by Joaquin Vaquero Turcios, depicting Spanish faith, culture and the evangelizationof the Americas, deco- rate the walls of this room in the pavilion. Documents and objects relating to Columbus' voyages to the New World are on exhibit. THEspArN oF LEGEND.Outside Historical Hall hangs IaTizona.the battle sword of 58 AUsrRrA Rodrigo Diaz de Vivar, the l lth Cen- tury Christian warrior known as EI Cid. Industry, art and social work are fea- A NATToN'SART TREAsunrs. Priceless tured in this modernistic mountain works of art, many never before shown lodge, suspended 15 feet above the ll8 : i ,i www.butkus.org/postcards $ You meet the nicest people on a Honda HONM world's biggestseller !

secondfloor JapanesePavilion

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ground from three soaring A-shaped Side by side with some of the world's ,* supports.Beside the pavilion stands a most advanced microscopes, cameras, 55-foot abstract sculpture in stainless automobiles and industrial machines I steel;in the area under the building are are charming evidencesofthe quiet, cul- other examplesof contemporary sculptured but totally nonindustrial Japan of ture, and a large photographic exhibit only 100 years ago. The pavilion build- of one of Austria's most admired enter- ings combine the graceful architecture prises-SOS Children's Villages, which of ancientJapan with contemporaryde- are settlements for homeless children. signs.On an outdoor stage, fireworks, within the exhibit hall. the music of Judo tournaments, fashion shows and Mozart and Straussis heard, and there dance programs are scheduled. There are brilliant color transparencies of are two Japaneserestaurants, an Amer- Vienna's baroque splendors and Salz- ican-stylesnack bar, and a roof garden burg'se legant opera performances. Mod- serving Japanesebeer. ern Austria is representedby a number * Admission:free. of exhibitsof the nation'sindustry, prod- Highlights uctsand handicraft. * Admission:fret. A cENTURvoF pRocREss. Japan's rapid emergenceas an industrial nation is Highlights shown in photographs of Tokyo as it HoMEs FoR THE HoMELEss. Pictures is now and as it was 100 yearsago, just show the growth of the SOS Children's after U.S. Commodore Matthew Perry Villages,established in Austria in 1949. opened the nation to trade with the They now number some 75 all over the West.Examples of current scientificand world. The exhibit reflectsthe care and industrial progress are shown in many education the children receive in their exhibits. Among them: communities. g Probersol space.Japanese-made rock- srEELAND eETITporNT. Among the in- ets hang prominently in the center of dustrial exhibits is a detailed model of the building. A portable planetarium a steelplant featuring a new processfor which projects man-made satellites as producing high-gradesteel cheaply.The well as the solar system is on display. products displayed include ski equip- 9 New toolsol scimce share another dis- ment, toys and petit point handbags. play. An electron microscope is shown which can photograph the smallest par- The world's biggest cheese,in the Wiscon- ticles of matter, enlarging them two sin pavilion, is protected against mice by million times. Near it is a newly devel- glass,even though experts figured out that oped motion picture camera that can it would take one average-sizedmouse 27 take one million frames per second. years to devour the whole cheese. 9 SymbolsoJ industry include a replica of the world's largest tanker, the Nissfto Maru (B2,2OOtons), and a scale model of the world's fastestexpress train (160 miles per hour). An elaborate miniature railroad system emphasizesJapan's railroading skills. THE NEw JAPAN. The second building, reached by a ramp from the first. offers an array of consumer goods-sports 59 JAPAN cars, motorcycles, frozen foods, sewing machines-plus demonstrationsof flow- Rocketsfor spaceresearch, model trains er arranging and the ritualistic Japa- and tea ceremonies, and an array of nese tea ceremony. A model rocket consumerproducts are part of a presen- gives the visitor who steps inside it the tation which emphasizesthe differences sensation of space travel. At the press between the new Japan and the old. of a button, an electronic computer t40 + .l www.butkus.org/postcards .#,T We're making the sidewalkssofter this year

Walkingthe fairgrounds?HoPe you'rewearing cool, comfortable, easy-to-clean,water-rePellent, lightweight,Breathin' Brushed Pigskin@shoes on your feet. they'recalled Hush PuPPies@l #;:k& CASI,AI sTOESOHLY BY WOIVERiNE Over100 styles and colors,f rom youngsters' size10 (about 6.95 to 8.95)to women's size 11 and men's size 16 (about 8.95to 10.95).Copyrght I964 Wolveilne Shoe & Tanning Corp , Rocklord, Mich

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IIVTEFINATIONAL {

provides information on how to get RESTAURANT.This eating place seats almost anywhere in the world. A stand about ll0, and specializesin traditional sellsJapanese-made products, including rice and meat dishes. color TV sets. REsrAURANrs. In the third building, called the House of Japan, are the two restaurants, which serve foods such as sukiyaki and tempura. The first, on the main floor, caters to diners who prefer Westerntables and chairs. The second, on a mezzanine,serves meals the Japa- neseway-on low tables with the din- 6L SERMONS FROM erssittingon straw mats. Diners at both SCIENCE may see stage shows which present glimpsesof Japanesetheater and dance. Stage demonstrations of scientific mar- vels plus color films of the wonders of The first Fair building in operation was nature,sponsoredby the Christian Life the heliport, with its Top-of-the-Fair Res- Conventionof New York City. illustrate taurant. It opened October 16,196t. the compatibility of faith and knowl- edge.The shows take place in a circular auditorium seating 50O. In an adjoining conference room. visitors may meet religious leadersassociated with the exhibit. The building, with its scalloped roof, is reachedby a ramp which curves over a reflecting pool. Jets of flaming gas and splashingwater ring the area. * Admission:free. 60 curNEA * Lengthof pert'ormance:30 minutes; one show eachhour on the hour from IO a.m. A bridge leads across a stream to the until 9 p.m. Stagepresentations at 3, 5 and pavilion's three round buildings. Two 8. Films shown at other times. There are small thatch-roofed structures set in a some30 shows;the completecycle is repeated tropical landscapecontain industrial ex- everythree days. hibits, a shop selling souvenirs and a * At each performanceheadsets provide si- tourism center. The round main build- multaneoustranslation oj the narration into ing, with curving glass walls inside a five languages.The narratilns are translated steel grid, houses handicrafts, a travel into 15 languagesin all. displayand a restaurantin which mem- Highlights bers of Guinea's famed ballet troupe perform. MAGrc oN srAcE. Dr. George E. Speake * Admission:free. and James I. Moon of the Institute of Science,a division of the Moody Bible Highlights Institute of Chicago, present wonders AFRTCANHANDTCRAFTs. The exhibit area of science.During one show the dem- in the main building displays carvings onstrator sends a million volts of elec- of wood and ivory, silver and bead jew- tricity crackling through his body to elry, ceramicsand cloth with bold print ignite a piece of wood in his hands. designs.Similar items are also sold in At other performances his demonstra- a shop in the same area. tions include:A Cry That ShattersGlass; AFRTcANDANcERs. Members of the Bal- A Frozen Shadow; A Flashlight That let Africaine,which made its American Talks;The Stammering Machine; Invisi- debut in 1959.present graceful interpre- ble Energy That Sets Steel Aflame; Eyes tationsof Guinean dances.They appear That See in Total Darkness; and Elec- regularly on the restaurant stage. tron Magic with a Ribbon of Rust. 142 www.butkus.org/postcards A H ITACH I launches a new era in railroading with the Hitachi Superexpress, a train that streaks down the tracks at a phenomenal 155 mph. This is one example of Hitachi versatilityin industry-10,OOO products from turbines and generators to transformers and trains including a f ull range of home appliances.

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See the graceful dancers of lndonesia I Hear the mysterious music of the gamelan I Marvel at the famed Indo- nesian puppets r Watch skilled craftsmen create exquisite batik I Enjoy tempting Indonesiancuisine I Learn about the world's largest archipelago nation and its 100 million people I Products of Indonesia Movies - Souvenirs

5 #86 on maps in this Guide

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I ^nt*n..rs oN FILM. There is a seriesof J motionpictures in color preparedby the F Instituteof Scienceon nature and scientific topics.These films are widely used bythe armed services,scientific organi- zationsand schools. Among the latest: CityoJ Bees(on life in the hive) and & RedRiver ol LiJe\on the heart). a, I,J GARDEN OF MEDITATION Avis Antique Car Ride marked its ground- breakingatthe Fair by setting up a race A two-acre park set aside by the Fair from Manhattan to the fairgrounds.En- provides a place for rest, relaxation and trantswere a Ford Thunderbird, a Model reflection amid the bustle and excite- T Ford,a long-distancerunner, a unicy- ment of the other attractions' The Gar- clist,the1955 national champion amateur den of Meditation is screened by pine, roller-skater,a brace of girl hikers, a cam- birch and oak trees; mountain laurel, el,a roller-skating chimpanzee, a dog sled azaleas,lilies,irises and other plants line on wheels pulled by six Huskies, a man its paths. There are benches on an oval on stilts and another on a pogo stick. No- walk near an informal Pool; Plaques body ever figured out who won. carry references to appropriate Biblical verses and a quotation on the wonder of nature from Sir Francis Bacon' * Admission:Jree.

A-l lrA cHRISTIAN scIENcE

Topped by a hePtagonal PYramid of glass,the main building of the pavilion is tlesignedto provide a restful area in which to view three-dimensional exhibits that explain Christian Science.The structure,'surrounded by 14 lighted fountains,is shaped like a seven-point- 64 BELGIUM ed star and rises from a pool of water modern architecture 100 feet in diameter. A photographic In contrast to the "Picturesque Belgium" is a display in the first point of the star sets around it, copy of a walled Flemish a thoughtful mood that is carried out meticulous might have appeared in in other exhibits, which range from ex- village as it to the cos- planations in the Bible of the basis of 1800-from the roof tiles wear in the cobbled the religion to its relevance in the nu- tumes the villagers than l0O houses, a l5th clear age. In one section, visitors can streets. More a City Hall with a raths- listen to taped testimonials describing Century church, it, a canal and an arched spiritual healings through the study keller under occupy nearly four acres, and practice of Christian Science' Near stone bridge the largest international ex- the main building is a second, smaller making this Fair. Folk dancing, an 1898 building,which housesa reading room hibit at the native cuisine, handicrafts and accommodating 25 people; behind both carousel, lined with small shops structures is a park with chairs for re- crooked streets privately sponsoredpa- laxation and contemPlation. are part of the The Belgium of a later era is also * * Admission:lree. vilion. t4, www.butkus.org/postcards INTEFINATIclNAL

on display in the form of modern inven- snsn HA.rr.. A 1,500-seat rathskeller, tions, industrial exhibits and relics of largest of the village's 35 eating places, World War II. is located underneath the City Hall. A * Admission:to the village, adults $1.25, 2O-pieceband plays here, and American childrm 6O cmts. Thereare additionalcharges as well as European food is served. Beer, to the church, the City Hall. the merry-go- imported and American, is the specialty. round and the museum. BAsrocNE "NUTS"ItusEUwt.Relics of the Battle of the Bulge plus Highlights various weap- ons of World War II are on display in a coLoRED sANDs. Within the church, museum named for the classiccomment which is an exact replica of the beauti- of U.S. Major General Anthony C. Mc- ful Gothic Church of St. Nicholas in Ant- Auliffe when he was asked to surrender werp, a number of major masterpieces Bastogne. have been copied in sand painting, an art form in which the Flemish specialize. Although Fair pavilions will be torn crLLE DANcrns. Four times each day down after ttrc two Fair seasons, they gaudily dressed clowns wearing wood- were built to stand up under an Atlantic en shoes, ostrich-feather headdresses seaboardwinter. and exhibitors.saved lit- and bells dance through the streets, ac- tle in construction costs. Most of the companied by drums and brass instru- foundations and roofs have an estimated ments. The Gilles hark back to 1540, natural life of five years, and portions of when Belgium was ruled by Spain, and some buildings could last as long as 4O the conquistadors'triumph over Peruvi- years if not demolished. an Indianswas celebratedat Mardi Gras. SIE& I|IAR the Ne w e;:"*Kl"#J tff Adva nc es Til1",' "= To entertainand enlightenyou, JVC-NIVICOof Japan presentsan exciting display of new developmentsin transistorand electric/electronicproducts. Be sure to see them on the secondfloor of the beautifulJapan Pavilion. You will find amazing miniaturetelevision sets, includingthe smallestand lightest in the world, to take with you whereveryou go. There are also a new electronicor- gan of unique design, Z-hourcontinuous recording dictating machines,a closedcircuit televisionsystem, and the latest and smallest in videotaperecorders for industrialand educationaluse. Theseand many more will interestthe wholefamily. . All are productsof precision engineeringfrom famous JVC-NlVlCO(Victor Companyof Japan).

' 4.1,@ffiNihonbashi Honcho, Chuo-ku, Tokyo, lapan Homelnstruments: DELM0NIC0 International 50-35, 56th Road Maspeth, NewYork 11278, N.Y. lndustrialInstruments: DAGE Television Company 455 Sheridan Avenue, Michigan City, Indiana

www.butkus.org/postcards pavilion in which it is exhibited is an The Fairfs largest pavilions are the GM oval-shapedbuilding topped by a cross, Futurama and the Ford Rotunda. with a curving wall extending from the entrance.The pavilion and its contents have as their theme, "The Church is Christ Living in the World." * Admission:free. Highlights THEMAsrERwoRK. The Pieti represents ."" the body of Christ in the arms of His /F mother just after He was taken down O) THE vArrcAN from the cross.The work, six feet long by five feet nine incheshigh, is shown in The most important work of art at the a setting created by stage designer Jo Fair is on display here: Michelangelo's Mielziner. Spectatorsare carried past it 465-year-oldmasterpiece in carved Car- on three moving platforms at different rara marble, the Pietd.generally held to heights. There is a walkway for those be one of the finest examples of Chris- who wish to view it at their own pace. tian art in any medium. Installedin Old r\iruLTrpLrEDMovrEs. Elsewhere in the St.Peter's Basilica in 1499,it had never pavilion six-minute films on religious beentaken from the Vatican until the themes are projected on a lO-screen late Pope John XXIII granted permis- curved wall. each screen contributing its sion for it to be brought to the Fair. The own separate images to the theme.

18il[W *

Dorc tffs make r diff;crence?

Indeed it does. Marie Brizard believes that the only way to keep all of the delicacy and smoothness of these liqueurs is to bottle and seal them at the source-in France. Is this old fashioned? Perhaps. Are these liqueurs worth all this efiort? Oui-definitely. And you'lL enioy the difierence. Marie Brizard Liq.ueurs p SCHIEFFELIN& CO.. NEW YORK www.butkus.org/postcards INTEFINATIC,NAL

sr. pETER,s roMB. In the center of the RESTAURANT.Occupying the entire sec- pavilionis an exact replica of the exca- ond floor, the restaurant has a bar and vationmade peter's under St. Basilicaby banquet room. It becomesa supper club archeologistsin the 1940sand identified after 9 p.m. Food is in the most sump- asthe sitevenerated since the First Cen- tuous Gallic tradition. tury as the Apostle Peter's burial place. THEGREAT CETLTNG. In the final ground An insurance pool organized to protect floor room are the celebratedLrrr mag- the Fair's exhibits has placed their value azine transparenciesof Michelangelo's at more than gl00 million-not countins SistineChapel ceiling and a photo exhi- irreplaceableart objects. bition on Catholic sacramental life. In separatekiosks are displaysof coins and stamps having a religious significance, includingthe private collection of Fran- cis Cardinal Spellman of New york. THEcHApEL. The mezzanine floor is a Catholic chapel seating 300 persons. Massis saideach morning, and the chapel is open through the day. Near the front is a statue of the Good Shepherd that comes from the Catacomb Era of the Third Century. It is among the ear- liestexisting sculptural representations 67 swEDEN of Christ. This pavilion, dedicated.to the theme of "Creative Sweden," is a testimonial to that nation;sprivate enterprise.Spon- sored by leading industries and busi_ nesses,it has three main sections: a Iarge "Hall of Industry" featuring exhibits of Swedish technologyand products, a miniature branch of Sweden's FRANCE 66 largestdepartment store and a restaurant specializingin authentic Swedish Sidewalkcafds, shops along the Rue de smorgasbord. la Paix and a Parisian-style restaurant * Admission:lree. help carry out the theme of this pavil- ,l Restauranthours: noon to l0 p.m. ion:joie de vivre. Flags of the French prov- inces fly from the walls of the white, Highlights blueand gold building; two flames burn LrcHTsAND AcrroN. In the industrial continuouslyfrom tall towers at the en- section a special ceiling display simu- trance.Within the privately sponsored lates the appearance of the NOrthern pavilion are many aspects of contem_ Lights. A number of the exhibits show porary France: painting, sculpture and fascinatingmechanical or electronic de- books;industry; scientific research;tour- vices.In a demonstration of high_volt- ism.There are also simulated wine caves. ageelectricity, voltage builds up within * Admission: free. a five-foot plastic sphere, creating an Hightights eerie "corona," or halo. A mammoth movable-pitch ship propeller operates BourreuEs.The many shops lining the in its own pool. A high-speedmachine building'saisles-which are named for fills toothpastetubes. On display for the Parisstreets-specialize in the goods of first time is a large model of Sweden's the country.One sellsluxury items such supersecretnew fighter plane, the Vig_ as perfume, packaged another gourmet gen.or Thunderbolt.One exhibit t.r.i, foods, and so on. telephone design since the Ig70s. t48

www.butkus.org/postcards @1960,1961, 1962. 1963. New York World's Fair 1964-1965 Corporation

:,:,;:;' il,'i1 .',1',J ;il' f,: .?,::jl Til::'l l;:, lil Visit the American Express Pavilion f irst- see the off icial scale model of the World's Fair

The American Express Pavilion is Travelers Cheques(Official Trav- the Official Fair Ticket and Infor- elers Cheques for the Fair). mation Center-located right inside 2. Get refunds for lost or stolen the main gate. Travelers Cheques. 3'Get facts about all the cstablish- Arr - youR';-,-':"^' BEARINGs. There is so | .- .^,^:: :j';:^'_'.:: nrents honoring the Anrerican \Imuch to seeat the Fair that you ficiar shourdpran each visit caref uiry. :lJ.:;';,:Ji:x;Jf,,,i?f Our Pavilionhelps you do just that. 4'cash personal checks against It housesthe officiarscale model of American Expresscard' the Fair that show'sall the k.y land- your marks ancl the shortest.most con- 5.Get full travel agencyservlces. venientroutes to eachone. 6.Exchange and remit foreign cur- use convenient American Express rency or U. S. dollars. seryicesin our Pavilion. From I 0 7. Send and receivetelegrams. a.nl.to l0 p.nl. you can: t. Buy and cash American Express 1. Buy and cashAmerican E,xpress Money Orders.