THE MARKETING GROUP

The Marketing Group is led by Dr John Rudd, Prof. Nick Lee and Prof Heiner Evenshitzky. There are also a number of visiting faculty, regularly contributing to programme development and research projects including, Prof. Greg Marshall, Prof. Peter Leeflang, Prof. Leslie De Chernatony, Prof. Malcolm McDonald. Dr Dave Gilliland, Dr Eric Mooi and Dr Ronan DeKernoavel.

The Marketing Group also has an extensive network of international visitors and collaborators. For example, in recent years, we have hosted renowned academics including, but not limited to; Professor Pam Ellen, Professor Dan Bello (both of Georgia State University), Professor Marnik Dekimpe (Catholic University Leuven, Belgium and Erasmus University Rotterdam, The Netherlands), Professor Dawn Deeter-Schmelz (Ohio State University), Professor Jan-Benedict Steenkamp (Tilburg University, The Netherlands), Professor Hans Mühlbacher (Innsbruck University), Professor Jan Wieseke (University of Bochum, Germany) Professor Kristian Mőller (Helsinki School of Economics, Finland), Professor Rod Brodie (University of Auckland, New Zealand) and Professor Mark Gabbot (Monash University).

The Marketing Group has a research-led culture, and members of the group have published in world-leading journals such as, but again not limited to; Journal of Marketing, Journal of Marketing Research, Organization Science, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Service Research, International Journal of Research in Marketing, Journal of Personal Selling and Sales Management and Industrial Marketing Management. Group members also regularly present at international academic conferences such as the American Marketing Academy, Academy of Marketing Science, European Marketing Academy, and Marketing Science. Finally, the Editorship of the European Journal of Marketing is currently held at Aston, by Professor Nick Lee, and our faculty regularly review for world-leading journals, as well as hold positions on leading Editorial Boards

Although we have varying research interests, we are a very cohesive Group. There is strong support among colleagues, much enthusiasm for research and teaching and there is an excellent culture and team spirit. Each member also exhibits good citizenship towards both the Group and the School. There are excellent opportunities and resources for developing one’s own research and career, as well as for collaborating with colleagues in both research and teaching. Each new member of staff receives a substantial start-up dowry, which can be used for research and teaching related purchases. Personal career development is actively pursued in the Aston Business School and is formally reviewed on an annual basis. Moreover, there are opportunities for staff to earn extra income through the Centre for Executive Development. For appointment, candidates must demonstrate enthusiasm for working in the environment.

The members of the Marketing Group are:

Academic Faculty Research and Teaching Interests

Professor Nick Lee Marketing research; sales management; e-commerce Professor Heiner Evanschitzky Service profit chain; Retailing; CRM Dr John Rudd Strategic planning; strategic decision making; competitive advantage; company performance Dr Neeru Malhotra Services marketing; services management Dr Anna Ackfeldt Services marketing; services management Dr Riliang Qu International marketing; marketing strategy Dr Andrew Farrell Services marketing, market research

Dr Julien Schmitt Consumer behaviour; in-store retail shopping behaviour Dr Dina Rasolofoarison Marketing psychology; consumer information processing Dr Ian Combe Strategic flexibility; marketing strategy

Dr Aarti Sood Internal marketing, services strategy Ms Laura Chamberlain Marketing psychology; advertising; emotions in marketing Mrs Wendy Tabrizi Marketing management Mr Geoff Parkes Marketing Management; marketing strategy; entrepreneurial behaviour Mr Keith Glanfield Branding, brand strategy Mr Chris Richardson Marketing management

Academic faculty (fractional appointments): Professor Greg Marshall Sales Management; Sales strategy (Joint appointment Rollins College, Florida, USA)

Professor Peter Leeflang Marketing research, modelling Dr Erik Mooi Marketing research; channels (Joint appointment VU University, management Amsterdam)

Dr David Gilliland Channel governance; control (Joint appointment, Colorado mechanisms State University, USA) Dr Vasilis Theoharakis Marketing strategy; product management (Joint appointment, ALBA, Greece) Dr Ronan De Kervenaoel E-Marketing; retailing

Other faculty: Professor John Saunders Branding and brand management; research methodology Professor Leslie De Chernatony Branding and brand management Professor Malcolm McDonald Marketing strategy and governance

International Colleagues and Collaborators (including but not limited to)

Professor J. Scott Armstrong University of Pennsylvania USA Professor Daniel Bello Georgia State University USA Professor Jozsef Beracs Budapest University Hungary Professor Rod Brodie University of Auckland New Zealand Professor Marnik Dekimpe Tilburg Netherlands Professor A. Diamantopoulos Vienna University Austria Professor John Fahy University of Limerick Ireland Professor Krszyztof Fonfar Wielkopolska Business School Poland Professor Mark Gabbott Monash University Australia Professor Brendan Gray Otago University New Zealand Professor Kjell Grönhaug Norwegian School of Business Norway Professor Gopalkrishnan Iyer Florida Atlantic University USA Professor Hans Kasper University of Maastricht Netherlands Professor Philip Kotler Northwestern University USA Professor Gary Lilien Pennsylvania State University USA Professor Norman Marr Massey University New Zealand Professor Vikas Mittal Rice University USA Professor Kristian Möller Helsinki School of Economics Finland Professor Hans Műhlbacher University of Innsbruck Austria Professor Nigel Piercy Warwick Business School UK Professor B. Ramaseshan Curtin University of Technology Australia Professor Arun Sharma University of Miami USA Professor Boris Snoj University of Maribor Sloveia Professor J-B Steenkamp University of North Carolina USA Professor Fuyuki Taguchi Senschu University Japan Professor Howard Thomas Management University Singapore Professor Peter Verhoef Groningen University Netherlands Professor Florian v. Wangenheim Technical University Munich Germany Professor Oliver Yau City University of Hong Kong Hong Kong

Research Activity

There is excellent research support for all members of the Marketing Group. Professors take a key role in this and as academic leaders, discuss research plans with colleagues, as part of overall career development.

Within ABS, academic groups have always enjoyed considerable financial autonomy. As a result, Marketing Group policy has been to invest heavily in research related activity. Of note, a substantial dowry is also available to each new colleague for research related expenditure.

The Marketing Group has, for some time, enjoyed a strong reputation for innovative and rigorous methodological work. We maintain that a sound methodological framework is the only foundation for top-quality scholarship. As such, Marketing Group faculty place a high priority on methodological rigour and we strong competencies in a variety of methods including econometrics, structural equation modelling, hierarchical linear modelling, psychometrics and measurement, qualitative research methods, as well as the use of neuroscientific methods in marketing research. The Marketing Group embraces new thinking, and innovative approaches to methodological problems, and is keen to strengthen and develop our methodological base. Incoming faculty should feel confident that their own methodological expertise will be highly valued. Additionally, there is considerable support for new faculty to experiment with new methodologies, where appropriate.

The Marketing Group’s main research activity concentrates on the strategic underpinnings of marketing, and is loosely organized into two distinct but overlapping, core themes, 1) Sales and Marketing Channels and 2) Services / Ratail Marketing Management, each headed by a Professor.

Sales and Marketing Channels: Research expertise within this theme is demonstrated by work by undertaken by Professor Nick Lee, Professor Greg Marshall, Dr David Gilliland and Dr Eric Mooi.

Services / Retail Marketing Management:, Faculty researching and publishing in this area are Professor Heiner Evanshitzky, Dr Neeru Malhotra, Dr Anna Ackfeldt, Dr Andrew Farrell and Dr Aarti Sood. Specific areas of interest are internal marketing and service quality management.

In addition to the two core themes, the Group embraces and continues to invest in a number of other domains of Marketing research, such as Consumer Behavior, Social Marketing, International Marketing, Leadership, Marketing Strategy, and Advertising and Marketing Communications. As such, we believe that the Marketing Group provides a motivating and supportive environment for a variety of research. Incoming faculty are actively encouraged to engage with existing research in the group, and to create new and exciting themes, supported by appropriate investment.

Marketing Teaching

Marketing is taught on undergraduate and postgraduate degree programmes, and on executive courses.

At the undergraduate level, ABS offers a specialist BSc in Marketing Management, designed to equip graduates for a career in marketing. Marketing is also taught on the BSc in Management and Strategy (MAS), BSc in Business and Management (BAM) and BSc in International Business and Management (IBAM) and contributes to other undergraduate management programmes. MAS is our general business administration programme, but it also allows for some specialisation in marketing. Courses are also taught on inter-school degree programmes; in International Business and Modern Languages; and in Combined Honours with Business Administration.

At the postgraduate level ABS offers a specialist MSc in Marketing Management, designed to enhance the career opportunities of graduates. Several marketing courses are also presented on the MBA programme, which is offered on a full time, part time and distance learning basis. This is one of the premier MBA programmes in the UK, and has the prestigious AMBA Accreditation. Marketing Management is also taught on other MSc Programmes in the School: in Business Studies, Human Resource Management, Public Sector Management, e-Business, Work Psychology and Management and Financial Management.

Aston Business School operates a thriving Centre for Executive Development programme, offering short courses for managers from private industry and the public sector. These programmes are mostly bespoke courses for corporate clients. Marketing forms a significant component of many of these courses, and marketing faculty are encouraged to offer courses in their areas of expertise for which additional payments are made.

For more information, please see our web page http://www.abs.aston.ac.uk/newweb/AcademicGroups/marketing/