Robbie Gill, Managing Director, the Design Solution the GREAT DESIGN DEBATE My Trinity

Home , Cabin Fever (Lost), Dublin Airport, Hamburg Airport

The Great Design Debate My Trinity

24 September 2009

Robbie Gill, Managing Director, The Design Solution THE GREAT DESIGN DEBATE My Trinity

1. The Design Solution 2. My Trinity 3. Emerging Retail Trends THE GREAT DESIGN DEBATE My Trinity

1. The Design Solution INTRODUCTION

The Design Solution • Formed in 1984 • Based in London, England • Architecture, design & planning • Specialists in the retail, F & B • Work split between landlords and concessionaires • 18 years of airport experience OUR INTERNATIONAL EXPERIENCE

Abu Dhabi Airport, UAE Glasgow Airport, UK Athens Airport, Greece Hamburg Airport, Germany Baltimore Washington, USA Heathrow Airport, UK Bangkok Don Muang, Thailand Hohhot International Airport, China Bangkok Suvarnabhumi, Thailand Indianapolis Airport, USA Barcelona Airport, Spain Kuala Lumpur Airport, Malaysia Beijing Capital, China LAX, California, USA Belfast City Airport, Northern Ireland Liverpool Airport, UK Belfast International Airport Malta Airport, Malta Berlin Brandenburg Airport, Germany Manchester Airport, UK Birmingham International, UK Melbourne Airport, Australia Boston Logan, USA Minneapolis Airport, USA Bristol International, UK Mumbai Airport, India Brussels Airport, Belgium Muscat Airport, Oman Budapest Airport, Hungary Nassau Airport, Bahamas Chicago Midway, USA Perth Airport, Australia Cleveland, Ohio, USA Rome Fiumicino Airport, Italy Copenhagen Airport, Sweden Rome Ciampino Airport, Italy Delhi Airport, India Shanghai Pudong, China Doha Airport, Qatar Stansted Airport, UK Dublin Airport, Ireland Sydney Airport, Australia Gatwick Airport, UK Washington Reagan, USA Xian Airport, China THE DESIGN SOLUTION Wearing two hats

Retail planning & Design for Duty and design for Airports Tax Free Retailers THE DESIGN SOLUTION Wearing two hats

Retail planning & Design for Duty and design for Airports Tax Free Retailers THE GREAT DESIGN DEBATE My Trinity

1. The Design Solution 2. My Trinity THE TRINITIES The Trinity Airport Retailers Operators Airport Brands THE TRINITIES The Trinity Airport Retailers Terminal Architects Operators Airport Retail Planners & Designers Brands

My Trinity THE TRINITIES The Trinity Airport Retailers Terminal Architects The Opportunity Operators Airport Retail Planners & Designers Brands

My Trinity THE TRINITIES Terminal Architects Operators Airport Retail Planners & Designers

My Trinity THE RESPONSIBILITIES OF “MY TRINITY”

“ To deliver the right amount of space in the right location that is highly visible and is passed by a maximum amount of passengers with each unit sized to every retailer / brand’s specific needs ” THE GREAT DESIGN DEBATE My Trinity

Key Airport Issues • Access to the terminal • Number of gates • Minimum connect times • Walking distances •Security • Baggage systems • IT systems • Commercial considerations • Number of parking places •Immigration • Emigration • Wayfinding • Check – in process ………. and many more THE GREAT DESIGN DEBATE My Trinity

My Trinity RETAIL PLANNERS & DESIGNERS What we do

The Role of the Retail Planner and Designer • Calculate how much space is required & where • Explore commercial planning options • Define the optimum commercial plan • Define phasing plan • Define concessionaire mix plan • Create a great commercial environment • Set framework for concessionaires designs • Work with concessionaires to achieve the best design THE TRINITIES Terminal Architects Operators Airport Retail Planners & Designers

My Trinity AIRPORT OPERATORS Some key issues

1. Airport company structure AIRPORT OPERATORS Some key issues

1. Airport company structure 2. The competition structure AIRPORT OPERATORS Some key issues

1. Airport company structure 2. The competition structure 3. The need for early commercial input AIRPORT OPERATORS Some key issues

1. Airport company structure 2. The competition structure 3. The need for early commercial input 4. Terminal architect / commercial planner relationship AIRPORT OPERATORS Some key issues

1. Airport company structure 2. The competition structure 3. The need for early commercial input 4. Terminal architect / commercial planner relationship 5. Ongoing retail development THE TRINITIES Terminal Architects Operators Airport Retail Planners & Designers

My Trinity THE TRINITIES Terminal Architects Setting outtheKey Criteria Operators Airport Retail Planners & Designers

My Trinity RETAIL PLANNING SUCCESS The key drivers

International

1. Airport Planning

4 3 Terminals Terminals 5 2

1 7

8 Los Angeles, USA Total passengers 61 Million total pax RETAIL PLANNING SUCCESS The key drivers O / D Pax

Arrive at airport 1. Airport Planning 2. Retail in the process Check in

Retail

Security

Retail

Board Plane RETAIL PLANNING SUCCESS The key drivers

1. Airport Planning 2. Retail in the process

Transfer Pax

Security

Retail

Board Plane RETAIL PLANNING SUCCESS The key drivers

1. Airport Planning 2. Retail in the process 3. Passenger flows RETAIL PLANNING SUCCESS The key drivers

1. Airport Planning 2. Retail in the process 3. Passenger flows 4. Variety of footprint RETAIL PLANNING SUCCESS The key drivers

Shops, bars and restaurants Configurations of the retail space

Aircraft

Aircraft Pier

Linear Units Pier Plan RETAIL PLANNING SUCCESS The key drivers

Shops, bars and Configurations of the retail space restaurants

Aircraft

Seating

Retail Cabins Lounge Plan RETAIL PLANNING SUCCESS The key drivers

Configurations of the retail space

1000 - 3000 sq m 150 - 350 sq m 80 - 100 sq m 15 - 50 sq m

Duty Free/ Key Specialist Kiosks Travel Value concessionaires Retailers RETAIL PLANNING SUCCESS The key drivers

1. Airport Planning 2. Retail in the process 3. Passenger flows 4. Variety of footprint 5. Visibility RETAIL PLANNING SUCCESS The key drivers

LAX, Los Angeles Hamburg Airport Hong Kong Airport RETAIL PLANNING SUCCESS The key drivers

1. Airport Planning 2. Retail in the process 3. Passenger flows 4. Variety of footprint 5. Visibility 6. Lounge seating RETAIL PLANNING SUCCESS The key drivers

1. Airport Planning 2. Retail in the process 3. Passenger flows 4. Variety of footprint 5. Visibility 6. Lounge seating 7. Passenger facilities THE TRINITIES Terminal Architects Terminal Architects Operators Airport Retail Planners & Designers

My Trinity TERMINAL ARCHITECTS Airport planning

Key issues

• No standard for amount of commercial space • Commercial located where space is not needed operationally • Used to fill up un-used space • Considered a “soft” element TERMINAL ARCHITECTS Airport planning

Key issues

• The amount of commercial space not in a standard • Commercial located where space is not needed operationally • Used to fill up un-used space • Considered a “soft” element

Unrealistic demands on retailers TERMINAL ARCHITECTS Airport planning

Barcelona Midfield Terminal TERMINAL ARCHITECTS Airport planning – Insignificant retail impact

Barcelona Midfield Terminal TERMINAL ARCHITECTS Airport planning

Beijing Capital Terminal 3 TERMINAL ARCHITECTS Airport planning – shops hidden behind shops

Beijing Capital Terminal 3 TERMINAL ARCHITECTS Airport planning – see through retail does not exist

Beijing Capital Terminal 3 TERMINAL ARCHITECTS Airport planning – views over cabin roofs

Beijing Capital Terminal 3 TERMINAL ARCHITECTS Airport planning – lost frontage potential

Beijing Capital Terminal 3 TERMINAL ARCHITECTS Airport planning – lost “holding lounge” potential

Beijing Capital Terminal 3 TERMINAL ARCHITECTS Airport planning – architect dominant shopfront policy

Beijing Capital Terminal 3 TERMINAL ARCHITECTS Airport planning

Moscow Sheremetyevo, Terminal 3 TERMINAL ARCHITECTS Airport planning

60%

10% 30%

Moscow Sheremetyevo, Terminal 3 TERMINAL ARCHITECTS Airport planning

Duty Free / Travel Value

Retail

F & B

Moscow Sheremetyevo, Terminal 3 TERMINAL ARCHITECTS Airport planning

Hamburg Airport Plaza TERMINAL ARCHITECTS Airport planning

Duty Free / Travel Value Travel Retail Value

F & B

Travel Value

Check -in Check -in

Security

Hamburg Airport, Airport Plaza TERMINAL ARCHITECTS Airport planning

Duty Free / Travel Value Travel Retail Value

F & B

Travel Value

Check -in Check -in

Security

Hamburg Airport, Airport Plaza TERMINAL ARCHITECTS Airport planning

Bangkok Suvarnabhumi Airport TERMINAL ARCHITECTS Airport planning

The Boutique Zone

Duty Free / Travel Value

Retail

Suvarnabhumi Airport, Bangkok F & B TERMINAL ARCHITECTS Airport planning TERMINAL ARCHITECTS Airport planning

Walk-through Duty Free Walk-through Duty Free

Duty Free / Travel Value

Retail

Suvarnabhumi Airport, Bangkok F & B TERMINAL ARCHITECTS Airport planning TERMINAL ARCHITECTS Airport planning

Replicated Retail; Kings projects, food & beverage, top-ups and necessary shopping

Duty Free / Travel Value

Retail

Suvarnabhumi Airport, Bangkok F & B TERMINAL ARCHITECTS Airport planning TERMINAL ARCHITECTS Airport planning

1 Kilometre

34 Meters

Duty Free / Travel Value

Retail

Suvarnabhumi Airport, Bangkok F & B TERMINAL ARCHITECTS Airport planning

1 Kilometre

34 Meters

Delivery Delivery

Duty Free / Travel Value

Retail

Suvarnabhumi Airport, Bangkok F & B TERMINAL ARCHITECTS Airport planning

Central retail Lounge

Duty Free / Travel Value

Retail

Suvarnabhumi Airport, Bangkok F & B TERMINAL ARCHITECTS Views of aircraft

1. Airport planning 2. Views of aircraft TERMINAL ARCHITECTS Views of aircraft

First terminal architect’s rule: “100% of the façade needed to watch planes” TERMINAL ARCHITECTS Views of aircraft TERMINAL ARCHITECTS Views of aircraft TERMINAL ARCHITECTS Views of aircraft

20 August 2009 TERMINAL ARCHITECTS Big roof ego

1. Airport planning 2. Views of aircraft 3. Big roof ego TERMINAL ARCHITECTS Big roof ego

Terminal 3, Beijing TERMINAL ARCHITECTS Big roof ego

Terminal 5, Heathrow TERMINAL ARCHITECTS Big roof ego

Changi Airport, Singapore, Terminal 3 TERMINAL ARCHITECTS Big roof ego

The sales pitch • Passenger Drama • Big span = future flexibility TERMINAL ARCHITECTS Big roof ego

The sales pitch • Passenger Drama • Big span = future flexibility The Issues • Flexibility only at top level TERMINAL ARCHITECTS Big roof ego

The sales pitch • Passenger Drama • Big span = future flexibility The Issues • Flexibility only at top level • Binnacles worse than columns TERMINAL ARCHITECTS Big roof ego

The sales pitch • Passenger Drama • Big span = future flexibility The Issues • Flexibility only at top level • Binnacles worse than columns • Smoke & kitchen extract a nightmare TERMINAL ARCHITECTS Cabin fever

1. Airport planning 2. Views of aircraft 3. Big roof ego 4. “Cabin fever” TERMINAL ARCHITECTS Cabin fever

The sales pitch • Flexible formula TERMINAL ARCHITECTS Cabin fever

The sales pitch • Flexible formula The Issues • Temporary appearance • Too often low roofs • Visibility from above TERMINAL ARCHITECTS Constraining retail design

1. Airport planning 2. Views of aircraft 3. Big roof ego 4. “Cabin fever” 5. Constraining retail design TERMINAL ARCHITECTS Constraining retail design

Denver Airport, USA TERMINAL ARCHITECTS Constraining retail design

Rome Fiumicino, Terminal C Satellite TERMINAL ARCHITECTS Constraining retail design

Hong Kong, Chek Lap kok TERMINAL ARCHITECTS Constraining retail design

Before After

Hong Kong, Chek Lap kok TERMINAL ARCHITECTS Constraining retail design

Before After

Hong Kong, Chek Lap kok TERMINAL ARCHITECTS Constraining retail design

Sydney Airport, Australia TERMINAL ARCHITECTS Constraining retail design

Heathrow, Terminal 5 THE TRINITIES Terminal Architects Operators Airport Retail Planners & Designers

My Trinity THE TRINITIES The Trinity Airport Retailers Terminal Architects The Opportunity Operators Airport Retail Planners & Designers Brands

My Trinity THE GREAT DESIGN DEBATE My Trinity

1. The Design Solution 2. My Trinity 3. Emerging Retail Trends EMERGING RETAIL TRENDS Cabin fever

1. Deeper / varied unit depths

1000 - 3000 sq m 150 - 350 sq m 15 - 50 sq m EMERGING RETAIL TRENDS: Key trends for the future

1. Deeper / varied unit depths 2. Walk-through duty free EMERGING RETAIL TRENDS: Walk-through duty free shops

Heathrow Terminal 3 (World Duty Free) Walk-through duty free, EMERGING RETAIL TRENDS: Walk-through duty free shops

August 2003 May 2004

Sydney Kingsford Smith Airport Walk-through duty free in Terminal 1 Pier B EMERGING RETAIL TRENDS: Walk-through duty free shops

Sydney Kingsford Smith Airport (Nuance) Walk-through duty free in Terminal 1 Pier Bc EMERGING RETAIL TRENDS: Walk-through duty free shops

Sydney Kingsford Smith Airport (Nuance) Walk-through duty free in Terminal 1 “Project Star” EMERGING RETAIL TRENDS: Walk-through duty free shops

Suvarnabhumi Airport, Bangkok (King Power) Walk-through duty free, Concourse D EMERGING RETAIL TRENDS: Walk-through duty free shops

Copenhagen Airport Denmark (Heinemann) Walk-through duty free, Concourse D EMERGING RETAIL TRENDS: Walk-through duty free shops

Arlanda Stockholm Airport, Sweden (Nuance) Walk-through duty free, Concourse D EMERGING RETAIL TRENDS: Key trends for the future

Abu Dhabi, Midfield Terminal Berlin Brandenburg, Germany Budapest, Hungary Delhi, Terminal 3 Malta International Airport Mumbai, Integrated Terminal Muscat, Oman Naples Airport, Italy Rome Terminal 3 Sydney, Terminal 1 expansion EMERGING RETAIL TRENDS: Key trends for the future

1. Deeper / varied unit depths 2. Walk-through duty free 3. Inspiring designs by concessionaires EMERGING RETAIL TRENDS: Inspiring designs by concessionaires

Heathrow Terminal 5 EMERGING RETAIL TRENDS: Inspiring designs by concessionaires

Heathrow Terminal 5 EMERGING RETAIL TRENDS: Key trends for the future

The Approvals Process

1. Set a design strategy 2. Programme the process early 3. Be ready with the material 4. Pro-active approach 5. Don’t accept second best 6. Facilitate construction 7. Be responsive post opening EMERGING RETAIL TRENDS: Key trends for the future

1. Deeper / varied unit depths 2. Walk-through duty free 3. Inspiring designs by concessionaires 4. Innovative retail mix EMERGING RETAIL TRENDS: Inspiring designs by concessionaires

Heathrow Terminal 5 EMERGING RETAIL TRENDS: Inspiring designs by concessionaires

Heathrow Terminal 5 EMERGING RETAIL TRENDS: Key trends for the future

1. Deeper / varied unit depths 2. Walk-through duty free 3. Inspiring designs by concessionaires 4. Innovative retail mix 5. Trends with low cost carriers EMERGING RETAIL TRENDS: Trends with low cost carriers

A Major Threat

1. Check-in lines 2. Strict weight restrictions 3. One bag rule 4. Call to gate 5. Non seat allocation 6. In-flight sales THE GREAT DESIGN DEBATE My Trinity THE GREAT DESIGN DEBATE My Trinity THE GREAT DESIGN DEBATE My Trinity THE GREAT DESIGN DEBATE My Trinity

$ THE GREAT DESIGN DEBATE My Trinity

$$$ The Great Design Debate My Trinity

24 September 2009

Robbie Gill, Managing Director, The Design Solution