The 17th World Route Development Forum The global meeting place for every airline and airport 2nd - 4th October 2011

How World Routes Works

As you prepare to attend World Routes, The 17th World Route Development Forum in Berlin, please read this document which will enable you to optimise your time there, and make the most of the extensive meeting opportunities that World Routes presents.

How World Routes Works includes information for delegates who are attending World Routes for the first time and, although this will be familiar to our long-term customers, other information is specific to the Berlin event and applies to everybody.

Also included in this document is some important information regarding your arrival in Berlin.

Registration at the Event 12:30 on Sunday 2nd October 2011 World Routes 2011 officially opens at 12:30 on Sunday 2nd October 2011, at the South Entrance, Messe Berlin. You can collect your badge from the World Routes Registration Area at any time from 12:30. World Route Development Strategy Summit registration will open at 08:00 on Sunday 2nd October 2011, at the main security entrance of Service Centre Hall 7, Messe Berlin. In the penultimate week before World Routes 2011, all delegates will be sent a personalised e-badge via email. Embedded in the email is a barcode specific to your delegate registration. Arrival in Berlin Your Visit Me Pocket Guide, which lists all airline tables, together with information about our stand holders’ activities When arriving at Tegel Airport (TXL) or Schoenefeld and prizes, will also be distributed at the Registration Desk Airport (SXF) in Berlin delegates should follow the upon arrival. Your Delegate Bag will include your copy of welcome signs in the airport to navigate to the the Delegate Directory (please note: last minute changes World Routes Welcome Desk. At the Welcome and additions may not be included in the Directory or Visit Desk, delegates will receive an information pack Me Pocket Guide but should be listed on the Routes App and be directed to the shuttle bus transfers to the and event information boards). You should collect your World Routes official hotels. Delegate Bag from the Bag Collection Point located next to World Routes delegates should contact Sarah Moon the Registration Desk. on [email protected] with flight arrival There is also a cloakroom facility at the Messe Berlin which is and departure details as well as hotel details no sponsored by Dublin Airport. later than Friday 16th September, to enable us to facilitate transfer arrangements. IMPORTANT: Please print a copy of your e-badge and bring it with you to the Messe Berlin. This will speed up your registration before accessing the event.

World Routes 2011 Host Official Alliance Event Supporters Meetings

Meeting Requests Diary Advice & We hope that by this stage all those Extra Meetings Desk Preparing for your airports with pre-scheduled meetings will From 12:30 on Sunday 2nd October meetings…13 minutes have made their meeting requests online at routesonline.com. The deadline for The Diary Advice Desk can provide advice to make an impact! submitting meeting requests is 17:00 on airline availability and/or making Extra Below are some top tips on BST on Friday 16th September. Meetings while at the event. To arrange an how to make the most of your Extra Meeting, simply fill in a request form meetings at World Routes: and either hand it to a member of staff Formal Meetings at the Extra Meetings Desk or place it in Meeting Objective: Be sure of the correct Mailbox (if necessary, use the the meeting objective; it may The twenty minute meetings form the be to convince an airline of the World Routes Directory to find the correct core of World Routes and are either market opportunity, or to meet Mailbox address). pre-arranged or are made at the event the airlines expectations on a itself using the Extra Meetings System. Airports and suppliers will have a Mailbox support package. Airports and airlines will receive a Final while the airlines receive their messages Be Prepared: Ensure that you Diary outlining the times and locations of at their table which will be located in one have prepared for your meetings, these meetings. This Final Diary should of the meeting halls. The reply will be providing a short presentation or be collected from the Diary Advice returned to your own Mailbox or table as report on the market or the issues Desk, which is located in Hall 3 of the soon as possible. with the carrier. Networking Village, on Sunday 2nd October. Formal meetings take place in Market Knowledge: Make sure the Meeting Halls, Meeting Chalets or you have done your research Meeting Chalets on the airline route opportunity, Hosted Networking Stands on the Monday route feasibility, market study, and Tuesday of the event. The Airport Meeting Chalets are located outside the Meeting Halls. The airports catchment study or a survey of passenger demand. Use data Airlines can hold 50 minute strategic meetings wherever possible. The airlines will undertake their meetings with airlines in this location which provides at either their table, found in the Meeting a private environment for the meeting and Route Support: Be prepared to Halls or in their Airline Meeting Chalet. also hospitality for the delegates. Airport discuss commercial terms and Meeting Chalets include: route support, albeit in the form Airports of airport charges, marketing • Aéroports de Paris Delegates participating in the formal support or something more • Toronto Pearson International Airport discussions have 20 minutes per slot creative. • Dallas/Fort Worth International Airport or if exhibiting are entitled to 50 minute • Amsterdam Airport Schiphol Stakeholders: Bring stakeholders meetings. • Los Angeles World Airports to the meeting; it may be people from your Tourism Authority or Suppliers • Vancouver International Airport Economic Development Agency. Although suppliers are not entitled to • Baltimore Washington International pre-arranged meetings, once at the event Airport Two Way Conversation: Don’t be itself, they can still use the Extra Meetings • Koltsovo International Airport afraid to ask the airline questions. System. A blank Diary can be issued to • Denver International Airport A two way conversation will also help to build the relationship. suppliers to record the times of these • Chicago O’Hare International Airport meetings. They can be obtained from the Our Airline Meeting Chalets this year Material: Don’t leave too much Diary Advice Desk. include Etihad, who are located in material, offer to send through Hall 1 of the Networking Village and your presentation afterwards, or City Pair Meetings Emirates who are in Hall 2. through routesonline.com. Be Airports can also request meetings with creative with your material. up to 5 other airports free of charge (all If you are interested in becoming a Conclude: End the meeting with meetings are subject to availability and the meeting chalet host at a future event, please contact: clear actions and follow-up after agreement of the other airport). your meeting. Airports PLEASE NOTE: There will be 10 minute [email protected] For further top tips on how to breaks in between meetings. prepare for your meetings visit Airlines routesonline.com. For further information contact: [email protected] [email protected] What’s going on and when?

The Saturday Reception Exhibition Stands 18:30-20:30 on Saturday 1st October Sunday afternoon in particular is a great opportunity to see what the exhibitors For those delegates arriving early in have to offer. Many of our exhibitors will be Berlin, this reception will be held at the providing regional hospitality, receptions Maritim Hotel Berlin and is sponsored and prizes. by Istanbul Sabiha Gökçen International Airport. This informal event will include drinks entertainment, a prize draw and Lunches will be a great opportunity for delegates to begin their networking at World Routes. Lunches on Monday and Tuesday are The invitation to this reception is included hosted by Malaysia Airports and, World in this pack. Delegates are requested to Routes 2012 host, Abu Dhabi Airports The Routes App present these on arrival at the hotel. Company respectively. Lunch is served The Routes smart phone app in the Networking Village for maximum will make its debut at World networking. Seating is available at the Routes in Berlin and can be The Networking Village refreshment points and Exhibition Stands. downloaded from the iTunes App Store, Android Market or Opens 12:30 on Sunday 2nd October BlackBerry App World from 26th September. The app will provide The Networking Village is the hub of the The Berlin the following information; event, and is located in Halls 1-4 of the Networking Evening Messe Berlin. There delegates will find Delegate Listings the four Airline Meeting Halls, the Meeting 19:30-02:00 on Monday 3rd October Search for who you’re looking to meet. Chalets, Route Exchange Airline Briefings Hosted by Berlin Brandenburg Airport and zone, Routes Talks Seminar Theatres and taking place on Monday 3rd October at the Airline Table Locations all of our exhibitors. new Berlin Brandenburg Airport. Delegates Find the airline you are looking for at the touch of a button. The Networking Village is dedicated to will be collected from their hotels and will informal networking. Complimentary arrive at the new airport where no expense Exhibitor Locations and Guide refreshments provided by our host, Berlin has been spared, by our host, in providing Who’s exhibiting, where and Brandenburg Airport, are available for all a huge marquee which will be our venue their activities. for the evening. delegates at the themed seating areas. Floorplan It is important to remember that Sunday This event is a great opportunity for all To help guide you through afternoon is your time to request any delegates to continue networking in a the event. extra meetings you may require, to meet more relaxed environment and will not Event Programme informally in the Networking Village, to only include drinks, dinner, entertainment, What’s going on and when. attend any of the briefings there may be dancing but will also include the new look The HUB and to visit some of the impressive Hosted World Routes Awards sponsored by OAG. All the latest breaking news Networking Stands. The dress code for this event is smart from the event. casual but make sure you bring your dancing shoes, as true to form, the “City of City Guide The Welcome Reception Cool” will have a DJ playing into the night! As recommended by the host and Routes teams. 17:30-19:30 on Sunday 2nd October Social Media Links An informal Welcome Reception will The Farewell Reception See what Twitter and Facebook be held in the Networking Village from contacts are talking about at 17:30-19:30 on Tuesday 4th October 17:30 on Sunday, 2nd October, and the event. our host, Berlin Brandenburg Airport, The Abu Dhabi Farewell Reception will Preferred Hotel Details will be providing drinks, canapés and take place in the South Entrance of the Including maps, phone numbers entertainment until 19:30. The timing Messe Berlin. Our host of World Routes and other essential info. of the Welcome Reception ensures that 2012, Abu Dhabi Airports Company will delegates need to make only one visit to be providing entertainment, drinks and the Messe Berlin on the Sunday afternoon canapés for all delegates in informal and Routes App Sponsor and also allows the option of dining later in relaxed atmosphere, perfect to wind down the city. after a busy event and great for some last minute networking! At Event Briefings

Routes Talks

There will be three Routes Talks Seminar Theatres located in the Networking Village each Route Exchange with its own individual theme; Tourism, Social Media and Cargo. Route Exchange in Berlin will see the largest number of Routes Talks Tourism Route Exchange Briefings ever Tourism has an ever increasing focus at the event and Ministerial Destination Briefings held at a Routes Event. With will give delegates an insight into the latest developments and strategies which the world’s a dedicated Route Exchange tourism organisations are using to drive visitor numbers in their destinations. Just some of zone, airports will have the the speakers at these sessions include; the Egyptian Minister of Tourism, the Minister for opportunity to gain an insight Tourism for the Seychelles and the Director General of the Jordanian Tourism Board. into the planning structure of airlines, their markets Routes Talks Social Media of interest and the relevant information that airlines need Social media is a hot topic right now with more and more businesses using this type to deliver new routes. of platform to get their message out to existing and potential customers. Within the route development industry social media is changing the face of how we contact and The Route Exchange zone communicate with each other and within the Social Media Theatre we will have experts is located in Hall 4 and the from amongst others SimpliFlying, Southwest Airlines, bmibaby and Beijing based Digital following airlines are just a Jungle all giving attending delegates an insight into their latest strategies and techniques. selection of those delivering briefings; Southwest Airlines, Routes Talks Cargo IndiGo Airlines, China Southern Airlines and Ryanair. Cargo is playing an increasingly significant role at World Routes and more cargo carriers than ever before will attend in Berlin with registrations from first time attendees such as; Air Canada Cargo and Saudi Arabian Airlines Cargo whose Director Cargo Sales, Steve Manser will speak in the Seminar Theatre.

For times and further details on all the briefings taking place at the event, and to secure your free place at any of the sessions, please see the World Routes 2011 Planner and relevant contacts.

Complimentary Tours The World Routes Berlin is a fantastic city: whether you are 2011 Planner interested in museums or galleries, dining or entertainment. The legendary nightlife, The Planner, which is included the shopping, and the unique history is within this pack, features all attracting more and more guests from the details about what’s going all around the globe. Experience it on when at the event. Things yourself. Delegates can choose from are subject to change of course the following tours; but, don’t worry, you will find an updated version on the Routes • BER Airport Construction Site Tour Places are limited and bookings will be App and on routesonline.com. made on a first come, first served basis. • Berlin Tour – Explore the City of Cool The Planner has all the times Please visit routesonline.com and follow • Prussian Castles & Palaces and locations of the Routes Talks the links to secure your place. sessions and Route Exchange • Rolls Royce Factory Tour Airline Briefings but remember (Airlines only) you must reserve your place on • Babelsberg Film Tour the briefings of your choice so we can put them in your diary in • Golf Tournament advance of your arrival at the event. The Event Venue Messe Berlin

This year’s event venue is the Messe Berlin which is one of the world’s leading exhibition and congress centres in the world. All aspects of World Routes 2011 will take place here unless otherwise stated.

Seating Seating Routes Talks Cargo Airline S313 Airline S312 N312 Seating Seating Routes Talks Tourism Meeting Hall S311 S305 S306 S307 N313 Meeting Hall N315 N314 S310 S309 S308

N415 N416 N417 N310 N309 Seating N308 1 N412

Routes Talks Social Media N402 S402 N306 N407 SP32 SP33 2 N408 S401 C32 N307 SP48 SP47

SP31 SP34 SP38 SP37 SP46 SP45 N303 N403 Seating N406 Table Numbers SP36 SP35 N418 Table Numbers N302 N401 300-399 N304 N301 400-499

SP44 C31 Seating Seating N405 N305

N117 N217 N214 N216 N118 N215 Seating Airline C14 N116 N207 N114 N113 N208 Meeting Hall SP17 N209 N210 N115 N211 N212 N213 SP16 SP15

S111 N119 C13 N112 S108 N110 N120 C23 C24 N218 Media Hub

N205 N206 A23

N109 N108 N107 N106 N121 C12 A11 C22 Airline Meeting Hall

N104 N103 N203 N204 Table Numbers N102 N105 N202 100-199 N101 N201

C11 C21 Seating Seating Seating Table Numbers 200-299 Seating S107 S106 S105 S103 S201 S202 S204 S205 S206 S207

Registration Routes Talks Buffet

Delegate Bags Route Exchange Coffee Point

Cloakroom Airline Meeting Chalet ‘You Are Here’ Information Desk

Diary Advice Media Centre

Mailboxes Internet Café Floorplan Key

Registration Airline Meeting Chalet

Delegate Bags Media Centre South Entrance

Cloakroom Internet Café

Diary Advice Buffet

Mailboxes Coffee Point

Routes Talks ‘You Are Here’ Information Desk Route Exchange Don’t Forget! Final Checklist

Book your hotel and take advantage of the special World Sign up to routesonline.com and be part of the route Routes rates. For further details visit routesonline.com development community online. It’s a great way to and follow the links. prepare for your meetings and enter into pre-event networking. Send us your meeting requests in order to meet with the airlines and airports of your choice (subject to their Book complimentary tours or take part in the free golf availability). tournament - for further details visit routesonline.com and follow the links. Sign up to our free Routes Talks Seminar Theatre sessions, places are limited and taken on a first come Prepare for your meetings by contacting our official first served basis! consultant Airport Strategy & Marketing (ASM) asm-global.com. Download the Routes App, you can do this from the 26th September. Bring your e-badge email with barcode in order for us to provide you with your badge on arrival at the Apply for your Visa (if required) and let us know your Messe Berlin. arrival and departure details.

We’re here to help!

All enquiries please contact:

Meeting Requests Simon Baxendale Scheduling Manager [email protected]

Badges, Registration & Visas Charlotte Etherington Registration Manager [email protected]

Airlines, Tour Operators & Route Exchange Airline Briefings Paul Winfield Airline Relations Director [email protected]

Airports, Exhibitors & Sponsors Tourism & Tour Operators Exhibitor Prize Draws & Activities Sallyanne Collins Gerard Brown Susan Willis Sales Director International Tourism Marketing & Analysis Manager [email protected] Development Director [email protected] [email protected] Mark Gray Alison Kirkbride Sales Director Marketing & Sponsorship Manager [email protected] [email protected]

Disclaimers. No part of this publication may be copied, reproduced, or transmitted by any means or stored in any information storage and retrieval system without the organiser’s written permission. Copyright© UBM Aviation Routes Limited. Routes™ is a registered trademark of UBM Aviation Routes Limited. Please note that the information contained in this mailer is correct at time of going to press, 6th September 2011. For full terms and conditions of booking please see the relevant booking forms or the event website. The World Route Development Forum is organised by UBM Aviation Routes Limited, a business registered in the UK.