© 2020 Progress. All Rights Reserved. Progress® Sitefinity®. that alsolowered costs, itturnedto friendly, omnichannelexperience multiple sites into onecustomer- busiest, needed to consolidate When DublinAirport, oneofEurope’s SUMMARY Sitefinity PRODUCT Travel andTourism INDUSTRY Omnichannel Experience with Sitefinity Integrated, an Delivers Airport Dublin CASE STUDY CASE campaign marketing platform. The new website content and design was also coordinated throughservices security and Sitefinity lounges. airport even connected with its multi- including arrivals and and departures, integrating API’s to parking book and fast track APIs information— flight managing spanned systems Key integrations third-party with McHugh, Head of Strategy, Arekibo. enabled to the Airport continuously deliver an integrated suite of services,” said Fergal platform“The has delivered the scalability, feature set and product roadmap that has its content and easily distribute it across channels, including web and mobile. safety, to travel information. This allowed Dublin to Airport centrally manage and update modular/component structure to manage shared content across the site, from FAQ’s and Working with Sitefinity partner, Arekibo, the team harnessed Sitefinity to develop a Solution customer experience. experience to deliver uninterrupted performance to ensure aseamless end-user and one integrated, passenger-friendly experience. The business team expected the new designa mobile-first and the consolidation of four corporate legacy websites into mobile-device usage to and the need strengthen the single domain website required responsive website, but still had anumber of micro legacy sites. The continued rise of A Progress® customer Sitefinity® since 2010, Dublin had already Airport deployed a Dublin website Airport’s is key to providing passengers with fast access to information. Airport.” hello and the last goodbye. So, there are many emotional experiences happening at the Sinead Quish, Head of Consumer and Digital Marketing, Dublin Airport, often the first “It’s has“Dublin Airport aunique position and minds in the hearts of in Ireland,” people said cities across Europe, the United Kingdom, United States, the Middle East and Asia. passengers in 2019 and offering over flights week 2,000 per and direct connections to Dublin is the Airport leading gateway into the Republic of Ireland, hosting over 31 million Challenge
Airport Club, the frequent and business traveler service “The platform has delivered the scalability, has been integrated into the website, allowing easy feature set and product roadmap that has purchase of membership without ever leaving the airport enabled the Airport to continuously deliver website. This omnichannel experience had an immediate an integrated suite of services” positive impact on online sales – growing mobile revenue
Fergal McHugh, by nearly 40%. Head of Strategy, Arekibo. Quish put it best, “We now have an integrated digital ecosystem because of our mobile-first dublinairport.com, with its revamped mobile app, streamlining the customer key marketing database and app integrations and journey across desktop and mobile to deliver a true Sitefinity. It’s revolutionized how we communicate with omnichannel experience. customers.”
The project further addressed key areas of concern About Dublin Airport including load balancing, roles and permissions, content Dublin Airport, is an international airport serving Dublin, analysis, personalization and workflows. the capital city of Ireland. It is operated by daa (formerly Dublin Airport Authority). In 2019, over 31 million Results passengers passed through the airport, and was one of The new experience centered around the needs and the airport’s busiest year on record. It is the 12th busiest preferences of customers, and they noticed. Dublin Airport airport in Europe. achieved significant increases in page traffic and referrals to third-party booking systems. Mobile traffic increased About Arekibo from 65% of all average monthly traffic to nearly 75%, a Arekibo is Ireland’s largest digital platform agency and testament to the improved mobile experience. has been a Progress Sitefinity Partner since 2007. Arekibo designs and builds the platforms that help organizations With the hardened security features in Sitefinity, Dublin accelerate and secure their investments in digital. They Airport won recognition from ImmuniWeb as one of the work with PLC, enterprise and public organizations to three most secure international airports. While 97/100 develop a true partnership model that delivers 24/7/365 international airports have security risks related to service to their customers, staff and partners. vulnerable web and mobile applications, Dublin Airport ensures customer security and safety using Sitefinity.
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