2020 Opportunites for Corporate Sponsorship

2020 OPPORTUNITES FOR CORPORATE SPONSORSHIP

NEWS AND CURRENT EVENTS

PBS NEWSHOUR AIRS WEEKNIGHTS MONDAY – FRIDAY |Delivering unbiased news from award-winning journalists, including anchor Judy Woodruff, PBS NEWSHOUR is an objective source of excellent, in-depth reporting on national and global issues. DEMOS | RATINGS | AVERAGE IMPRESSIONS HH 0.7 851,000 P2+ 0.3 1,062,000 P35-64 0.3 305,000

Source: Nielsen NPower (Syndicated): 12/30/2019 - 3/29/2020; Live+7

AIRS EVERY FRIDAY NIGHT | WASHINGTON WEEK brings a WASHINGTON WEEK roundtable of political journalists together for objective reporting and insightful analyses of the past week’s headlines. DEMOS | RATINGS | AVERAGE IMPRESSIONS HH 0.6 698,000 P2+ 0.3 837,000 P35-64 0.2 234,000

Source: Nielsen NPower (Syndicated): 12/30/2019 - 3/29/2020; Live+7

AIRS MONDAY – FRIDAY | Broadcasting from the BBC News BBC WORLD NEWS headquarters in London, BBC WORLD NEWS hosted by Lucy Hockings brings you current news developments from across the globe. DEMOS | RATINGS | AVERAGE IMPRESSIONS HH 0.09 113,000 P2+ 0.04 124,000 P35-64 0.04 50,000

Source: Nielsen NPower: 10/14/2019 - 2/9/2020; Live+7

BBC WORLD NEWS AMERICA AIRS MONDAY – FRIDAY| Broadcasting from Washington, D.C., BBC WORLD NEWS AMERICA brings viewers Emmy & Peabody award- winning coverage from around the world with host Katty Kay. DEMOS | RATINGS | AVERAGE IMPRESSIONS HH 0.23 283,000 P2+ 0.11 340,000 P35-64 0.08 96,000

Source: Nielsen NPower: 10/14/2019 - 2/9/2020; Live+7 @SponsorPBS | PBS NATIONAL SALES | PBS.ORG/SPONSORSHIP 2020 OPPORTUNITES FOR CORPORATE SPONSORSHIP

SCIENCE AND NATURE

AIRS WEDNESDAY NIGHTS | As one of the top-rated NATURE documentary film series, NATURE delivers the best in original nature programming. DEMOS | RATINGS | AVERAGE IMPRESSIONS HH 1.5 1,781,000 P2+ 0.7 2,218,000 P35-64 0.4 320,000

Source: National Audience Fact Sheet 2018-2019 Track (9/5/2018 – 2/13/2019); Live+7

PREMIERES SEPT. 16 | 3 EPISODES The ISLANDS OF WONDER ISLANDS OF WONDER series takes viewers on a journey to the most exotic, mysterious and remote islands on Planet Earth: Madagascar, Borneo and Hawaii. DEMOS | RATINGS | ESTIMATED IMPRESSIONS HH 1.51 1,816,000 P2+ 0.73 2,216,000 P35-64 0.56 670,000

PREMIERES SEPT. 20| 4 EPISODES The heartwarming comedy- LAST TANGO IN HALIFAX drama follows Alan and Celia, two childhood sweethearts who are reunited in their seventies. DEMOS | RATINGS | CUMULATIVE AUDIENCE (000) HH 1.76 35,592 P2+ - 46,981 P50-64 0.98 -

Source: PBS Audience Insights 2019; “Drama”

THE TROUBLE WITH MAGGIE COLE PREMIERES OCT. 18 | 6 EPISODES When a radio journalist interviews Maggie Cole about local life and the history of Thurlbury, she gossips and embellishes stories about some of the community’s most noble residents. DEMOS | RATINGS | CUMULATIVE AUDIENCE (000) HH 1.76 35,592 P2+ - 46,981 P50-64 0.98 -

Source: PBS Audience Insights 2019; “Drama” @SponsorPBS | PBS NATIONAL SALES | PBS.ORG/SPONSORSHIP 2020 OPPORTUNITES FOR CORPORATE SPONSORSHIP

ROYALTY

ROYAL MYTHS & SECRETS PREMIERES JUNE 21 | 3 EPISODES During Lucy Worsley's tour through European history, viewers learn the true stories behind Elizabeth I and the Spanish Armada, Queen Anne and the formation of Great Britain, Marie Antoinette and the French Revolution and more. DEMOS | RATINGS | AVERAGE IMPRESSIONS HH 1.57 1,891,000 P2+ 0.71 2,196,000 P35-64 0.57 682,000

Audience composition based on similar genre PBS programming. Coverage % estimates are based on average coverage of genre programming. Prepared by PBS Research with custom NTI NPower. Figures are estimates and not guaranteed. Feb 2020 PREMIERES AUG. 16 |1 EPISODE Explore the complicated relationship ROYAL PHOTO ALBUM between cameras and the British Royal Family. Host Lucy Worsley uncovers the stories behind some of their most famous photographs. DEMOS | RATINGS | AVERAGE IMPRESSIONS HH 1.57 1,891,000 P2+ 0.71 2,196,000 P35-64 0.57 682,000

PREMIERES OCT. 4 | 2 EPISODES SECRETS OF ROYAL TRAVEL tells the SECRETS OF ROYAL TRAVEL inside story of the monarchy on the move, taking viewers inside some of the most famous, yet exclusive, transport systems around the globe with select interviews of royal staff. DEMOS | RATINGS | AVERAGE IMPRESSIONS HH 1.57 1,891,000 P2+ 0.71 2,196,000 P35-64 0.57 682,000

PBS sponsorship offers an opportunity to showcase a brand’s commitment to integrity through a meaningful and unique partnership. In addition, PBS sponsorship encourages engagement with target audiences by positioning your message in a manner that PBS audiences are comfortable experiencing. We recommend emphasizing your organization's beliefs, mission and values, and allowing the PBS audience to draw their own conclusions based on your company’s chosen partnership. If you have questions about PBS Guidelines and running creative on the network, your sales representative can provide guidance throughout the process.

@SponsorPBS | PBS NATIONAL SALES | PBS.ORG/SPONSORSHIP